Podcast appearances and mentions of meta business suite

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Best podcasts about meta business suite

Latest podcast episodes about meta business suite

Marketing 101 for Small Business Owners
Episode 180: Avoiding Burnout While Maintaining a Consistent Schedule

Marketing 101 for Small Business Owners

Play Episode Listen Later May 19, 2025 7:35


Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and this month we've been unpacking one of the biggest challenges for entrepreneurs—how to find your ideal content rhythm. Last week, we dove into the balancing act between consistency and content quality. And today, we're shifting gears slightly to tackle the burnout that often comes with trying to “do it all.” If you've ever found yourself staring at your laptop at 11 p.m., scrambling to get something—anything—posted just to stay “consistent,” this episode is for you. In this week's episode, we're addressing how to stay visible online without sacrificing your well-being. Burnout doesn't just drain your energy—it can slowly dismantle your creativity and confidence. That's why we're focusing on how to maintain a content schedule that works with your lifestyle and energy, not against it. You'll walk away with practical, sustainable strategies that help you show up consistently and protect your peace. Let's dive into the key takeaways and steps you can implement today: (01:00) Burnout Isn't Just Fatigue—It's a Red Flag Burnout isn't simply about being tired. It's the physical and mental exhaustion that comes from constant output without rest or reward. It often stems from unrealistic schedules, lack of support, or discouragement from lackluster results. ✨ Action Step: Reflect on your recent content efforts. Are they energizing or depleting you? If it's the latter, it's time to reassess. (02:00) Set a Schedule You Can Actually Sustain A “consistent” schedule doesn't mean daily posting—it means showing up reliably in a way that you can maintain long term. Three high-quality posts a week can be far more effective than seven low-energy ones. ✨ Action Step: Review your current posting calendar. Does it reflect your actual capacity, or are you trying to keep up with someone else's strategy? (03:00) Build in Rest Days—Yes, Really Just like your body needs rest after a workout, your creativity needs space to recharge. Scheduling content off-days helps prevent burnout and keeps your energy flowing. ✨ Action Step: Block out at least one content-free day per week in your calendar. Use this time to rest, reflect, or simply engage without producing. (03:50) Embrace Automation and Batching You don't need to be in content creation mode every day. Use tools like Meta Business Suite, Buffer, or Later to pre-schedule posts. Batching your content creation helps you focus deeply and frees up your weekly bandwidth. ✨ Action Step: Choose one content type this week (social posts, emails, etc.) and batch it out for the next few weeks. Schedule it using your tool of choice. (04:30) Don't Be Afraid to Outsource You don't need to do it all alone. Even hiring a virtual assistant for just 2 hours a week can free you from time-consuming tasks like scheduling, designing, or editing. ✨ Action Step: Identify one task that drains your time and energy. Consider delegating it—even in a small way—to start reclaiming your time. (05:00) Shift Your Mindset About Content Creation Stop viewing content as a daily to-do. Instead, see it as a long-term business asset that can be flexible. Two well-placed, impactful posts can drive more engagement than five rushed ones. ✨ Action Step: Give yourself permission to do less. Test a reduced content load and observe the results. Burnout-proof content strategies are not just about what you post but how and why you do it. Sustainable consistency is the key to showing up for your audience while also showing up for yourself. You can grow your brand without draining your energy—and that's exactly what we're committed to helping you do here.

The Instagram Stories
2-24-25 - How to Schedule an Instagram Story plus Kirsti Lang from Buffer Shares the Best Time to Post on Instagram

The Instagram Stories

Play Episode Listen Later Feb 25, 2025 24:09


The Head of Instagram answers a question about scheduling an Instagram Story, saying it's not possible. Technically it's not possible from the Instagram app, but you can do in the Meta Business Suite. Additionally, Kirsti Lang from the Buffer team stops by to share their analytics data on the best time to post to Instagram.Show Notes:Show Notes:Interview with Kirsti: (Audio Version)  (Video Version)Kirsti Lang is a marketer and creator based in Cape Town. By day, she's a senior content writer at Buffer. By night, she's a podcaster and creator, cultivating an audience of ambitious marketers looking to level up their productivity, tech stacks, and careers.Find Kirsti online at:Instagram: ⁠⁠@itsmekirsti⁠⁠Buffer: ⁠⁠Blog⁠⁠⁠⁠Data Shows Instagram Reels are Best For Reach — But Not Engagement⁠⁠⁠⁠⁠⁠The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out⁠ Enjoy Ad-Free Episodes: Patreon Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Blogging Creatives On Fire
Facebook is Deleting Live Videos – This is What You Need to Do

Blogging Creatives On Fire

Play Episode Listen Later Feb 24, 2025 16:25


Facebook recently announced that it will no longer store live video content indefinitely. Any new live videos will only be available for replay, download, or sharing for 30 days before being automatically deleted. If you have years' worth of live video content, you'll need to take action to save it before it's gone for good. https://creativesonfirepodcast.com/episode184 Why Facebook Is Removing Live Videos So why is Facebook making this change? While they haven't provided an official reason, it's likely tied to server space, platform updates, and a shift toward short-form video content like Reels. This is a crucial reminder that we are all operating on borrowed real estate when we create content on social media. Facebook, Instagram, TikTok, and other platforms own the content we post, and they can change policies at any time. That's why having a strategy to back up and repurpose content is essential for long-term success. Your Options for Saving Facebook Live Videos Facebook is providing three main options once you receive a notification about your live video content: Download immediately – Save videos directly to your device. Archive for 90 days – Keep access to your videos temporarily before making a final decision. Postpone deletion for six months – Get extra time to manage and transfer your content. How to Download Your Facebook Live Videos If you want to manually save your videos, follow these steps: Go to Meta Business Suite at business.facebook.com. Navigate to Content and filter by Live Videos only. Click the three dots next to a video and select Download (SD or HD). For larger libraries, you may need external storage solutions like: Google Drive (free up to a certain limit) Dropbox (paid option) Amazon Photos (free for a limited amount of storage) An external hard drive for offline backup Automating the Process with Repurpose.io If downloading videos one by one sounds overwhelming, a third-party automation tool like Repurpose.io can do it for you. This tool: ✅ Automatically transfers Facebook Live videos to a storage location like Google Drive ✅ Removes watermarks for easy repurposing ✅ Allows you to republish content on other platforms Check out Repurpose.io here. What About Facebook Groups and Membership Content? If your Facebook Live videos are in private groups or memberships, you have additional considerations. Since these videos might be borrowed content from guest creators, make sure you: Download videos using a URL-grabbing tool (linked in show notes) Upload them to YouTube as unlisted videos Share the private playlist link with your members What Does This Mean for Video Creators? One big question remains: Will this impact Facebook video ad revenue? Previously, older videos could continue to generate ad income for creators. Now, without replays beyond 30 days, some creators may see a dip in revenue. Moving forward, you might consider:

Remarkable Results Radio Podcast
Marketing Tools and Tech Ideas for Auto Repair Shops [E139] - The Auto Repair Marketing Podcast

Remarkable Results Radio Podcast

Play Episode Listen Later Feb 12, 2025 49:48


Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn't have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you're ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital...

The Auto Repair Marketing Podcast
Marketing Tools and Tech Ideas for Auto Repair Shops [E139]

The Auto Repair Marketing Podcast

Play Episode Listen Later Feb 12, 2025 49:48


Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn't have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you're ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital...

Blogging Creatives On Fire
How to Grow a Multi-Platform Online Business with Julie Oxendine

Blogging Creatives On Fire

Play Episode Listen Later Feb 3, 2025 26:17


If you've ever dreamed of turning your craft into a full-time income, this episode of Creatives on Fire is for you! I sat down with my dear friend Julie Oxendine, the powerhouse behind Julie's Wreath Boutique, to talk about how she built a thriving creative business across multiple platforms. From a humble kitchen table to a full-scale social media empire, Julie has mastered the art of selling, teaching, and growing an engaged audience. https://creativesonfirepodcast.com/episode181 From Hobby to Thriving Business Julie started her wreath-making business nine and a half years ago with no prior experience in social media or online selling. After watching a YouTube video of someone selling wreaths on Etsy, she thought, "I can do that!"—and she did. Her first craft show resulted in $800 in sales, proving there was demand for her beautiful handmade creations. However, by the end of her first three months, she realized she had only profited $500 after expenses. That was the turning point. Instead of giving up, Julie prayed for guidance and set a clear intention: If this business isn't going to change my family's life, I can't do it. That same day, everything started to shift. A blogger discovered her viral sunflower wreath design and featured it on Good Housekeeping, leading to an explosion of traffic to her Etsy shop and social media pages. The Power of Social Media for Creators Julie credits social media with taking her business from a side hustle to a full-time income. She started with Facebook and Etsy, growing her audience organically by engaging with her followers and sharing content consistently. In 2017, she expanded to YouTube, where she quickly monetized her channel and began seeing real profits. Key social media strategies that fueled Julie's growth:Consistent Posting: She schedules posts for Facebook and Instagram using Meta Business Suite to maintain a steady presence. Engagement Over Selling: Instead of constantly pushing sales, she shares valuable, engaging content that her audience wants to interact with. Leveraging Viral Content: She repurposes her most popular reels, tutorials, and projects across different platforms, making each post work harder for her. Multi-Platform Strategy: She now creates content for Facebook, YouTube, Instagram, TikTok, and Pinterest, ensuring she reaches her audience wherever they are. Today, Julie has over 2 million followers across platforms and is a sought-after social media business coach for creatives looking to scale their businesses. Monetization: Making Money Beyond Handmade Products Julie quickly realized that selling handmade products alone would cap her income. To scale her earnings, she expanded into digital products, coaching, and brand partnerships. Here's how she diversified her revenue streams: Selling Digital Products: She created video tutorials that customers can purchase, allowing her to earn without physically making wreaths. Subscription Groups: She launched Julie's Crafting Boutique for hobbyists and Julie's Biz Boutique for creative entrepreneurs looking to grow their businesses. Brand Collaborations: She's worked with Hobby Lobby, Cricut, Amazon, and other major brands, turning her expertise into high-value partnerships. YouTube Monetization: Her tutorials generate ad revenue, creating passive income from content she made years ago. Affiliate Marketing: She recommends tools and materials she loves, earning commissions on sales through her links. Growing an Email List for Long-Term Success One of Julie's biggest regrets? Not starting her email list sooner! Social media platforms can change their algorithms or even disappear, but an email list is yours to control. Julie grew her email list by: Offering Freebies (like a free wreath tutorial) in exchange for email signups. Running Exclusive Giveaways only for email subscribers. Consistently Providing Value so her subscribers look forward to opening her emails. Now, whenever she needs to promote something, she has a direct line to her most engaged fans—no algorithm required. Advice for New Creators Julie's top piece of advice for those just starting out? Believe that you can do it. She started as a stay-at-home mom with no business experience, no audience, and no clue where to begin. Now, she has multiple income streams, brand deals, and the ability to support her family without selling a single wreath. “If you had told me 10 years ago I'd be working with Hobby Lobby, YouTube, and major brands, I would have laughed. But here we are. If I can do it, so can you.” – Julie Oxendine Want to Learn From Julie? If you're a creative business owner looking to grow your brand and monetize your craft, check out Julie's coaching programs: Julie's Crafting Boutique – Learn to create stunning DIY wreaths. Julie's Biz Boutique – Get insider business tips and strategies to scale your creative brand. You can also follow Julie online: YouTube: Julie's Wreath Boutique Instagram & Facebook: @JuliesWreathBoutique TikTok & Pinterest: @JuliesWreathBoutique Julie's journey is proof that with hard work, consistency, and smart strategies, you can turn your creative passion into a profitable, sustainable business. Whether you're just starting out or looking to scale, take her advice—work smarter, not harder, and don't be afraid to take that first step. Let us know in the comments—What's your biggest takeaway from Julie's story? Links Mentioned in the Episode: 2025 Content Planner for Content Creators Free Guide: Start Your Blog Today Local DFW, TX Blogger Meetup Details You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") FUEL Mastermind is HERE Until next time, stay creative! SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")

The Purpose and Pixie Dust Podcast
377. My Story & Top Tips For Building A Side Hustle While Working Full Time

The Purpose and Pixie Dust Podcast

Play Episode Listen Later Jan 13, 2025 61:01


Get your ticket to Purpose, Profits, and Pixie Dust Live here: https://lindsaydollinger.regfox.com/purpose-profits-and-pixie-dust-live In this episode, Lindsay shares an interview she did on Social Media News Live, with hosts Jeff Sieh and Conor Brown. Lindsay shares her journey of starting a coaching business while juggling a full-time teaching job, emphasizing the importance of planning, creating intentional schedules, and setting clear boundaries to avoid burnout. She discusses her use of tools like Trello and Meta Business Suite for organization, as well as techniques for staying motivated, leveraging community support, and effectively repurposing content across social media platforms. Lindsay also addresses common challenges, such as dealing with imposter syndrome and maintaining focus during demanding days. 00:00 Welcome to Social Media News Live 00:29 Introducing Lindsey Dollinger 01:49 Balancing Teaching and Business 02:36 Starting with a Free Facebook Group 05:23 Mindset Shift and Personal Development 11:16 Overcoming Challenges and Staying Motivated 17:19 Effective Time Management Strategies 26:39 Maximizing Content and Repurposing 28:43 Maximizing Your Online Presence 29:29 The Art of Repurposing Content 31:44 Leveraging Tools for Content Creation 33:59 Effective Social Media Strategies 42:32 Balancing Multiple Projects 49:40 Avoiding Burnout and Staying Productive 52:40 Conclusion and Final Thoughts Connect with Lindsay: Join the Client Attraction Challenge Here: https://www.lindsaydollinger.com/links Join the Confident and Ambitious Mastermind: https://www.lindsaydollinger.com/mastermind Connect with Lindsay: https://www.lindsaydollinger.com Get your ticket to Purpose, Profits, and Pixie Dust Live here: https://lindsaydollinger.regfox.com/purpose-profits-and-pixie-dust-live Get 10% off your order at https://www.bellablingshop.com with code PODCAST Tag @purposeprofitsandpixiedust on IG when you listen and share the show! Please subscribe to the show and leave a quick review! Appreciate you!

Agent Survival Guide Podcast
Agent Apps | Ritter Staff's Top 5 Apps

Agent Survival Guide Podcast

Play Episode Listen Later Nov 20, 2024 7:30


  We asked our HQ staff what their top apps are, listen to this episode to learn their answers! Did your favorite app make the list?   Facebook: https://www.facebook.com/ Google Calendar: https://workspace.google.com/intl/en-US/products/calendar/ EveryDollar: https://www.ramseysolutions.com/ramseyplus/everydollar?snid=free-tools.budgeting.everydollar-budget-app Giant Food Stores App Store: https://apps.apple.com/us/app/giant-food-stores/id491014869 Giant Food Stores Google Play: https://play.google.com/store/apps/details?id=com.giantfoods.mobile.droid&hl=en Meta Business Suite: https://www.facebook.com/business/tools/meta-business-suite Canva: https://www.canva.com/ Adobe Express: https://www.adobe.com/express/   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: 4 Ways PlanEnroll Will Make This the Best AEP Yet: https://link.chtbl.com/ASG617R5 Best Free Writing & Grammar Apps: https://link.chtbl.com/ASGA58 Best Video Editing Apps for Social Media: https://link.chtbl.com/ASGA69 How to Create a Google Business Profile: https://link.chtbl.com/ASG614 Insurance Agents as TPMOs: What CMS Compliance Regulations Mean for You: https://link.chtbl.com/ASG622 Modern Medicare Marketing for Today's Agents FREE eBook Download: https://ritterim.com/modern-marketing-guide/ Social Media Marketing for Insurance Agents FREE eBook Download: https://ritterim.com/social-media-ebook/   References: “Everydollar: Make a Budget and Track Expenses.” Ramsey Solutions, www.ramseysolutions.com/ramseyplus/everydollar?snid=free-tools.budgeting.everydollar-budget-app. Dixon, Stacy Jo. “Facebook Monthly Active Users Worldwide 2023.” Statista.Com, Statista, 21 May 2024, www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/. “Free Design Tool: Presentations, Video, Social Media | CANVA.” Canva, www.canva.com/. Accessed 30 Oct. 2024. “Free Design, Photo, and Video Tool - Design Made Easy | Adobe Express.” Adobe, www.adobe.com/express/. Accessed 30 Oct. 2024. “Giant - Apps on Google Play.” Google Play, Google, https://www.play.google.com/store/apps/details?id=com.giantfoods.mobile.droid&hl=en. Accessed 30 Oct. 2024. “Giant Choice Rewards.” Giant, https://www.giantfoodstores.com/rewards/. Accessed 30 Oct. 2024. LLC, Giant Food Stores. “Giant Food Stores.” App Store, 4 Jan. 2012, https://www.apps.apple.com/us/app/giant-food-stores/id491014869. “Log into Facebook.” Facebook, www.facebook.com/. Accessed 30 Oct. 2024. “The 20 Most Popular Social Media Platforms in 2024.” Backlinko, 26 July 2024, www.backlinko.com/social-media-platforms. “Meta Business Suite.” Facebook, www.facebook.com/business/tools/meta-business-suite. Accessed 30 Oct. 2024. Dixon, Stacy Jo. “Meta Global Community Monthly Active Users 2023.” Statista.Com, Statista, 26 Apr. 2024, www.statista.com/statistics/947869/facebook-product-mau/. “Pricing: Compare Free & Premium Plans | Adobe Express.” Adobe, www.adobe.com/express/pricing. Accessed 30 Oct. 2024. “Shareable Online Calendar and Scheduling.” Google Calendar, Google, www.workspace.google.com/intl/en-US/products/calendar/. Accessed 30 Oct. 2024. Accessed 30 Oct. 2024.   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance    Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/

Content Marketing With Me - The Rajni Yadav
Want to DOUBLE YOUR SOCIAL MEDIA EFFICIENCY? But secret experts don't want you to know about this!

Content Marketing With Me - The Rajni Yadav

Play Episode Listen Later Jul 4, 2024 8:05


Discover the secret to effortless social media management in this exciting episode of "The All Inclusive Show." We're revealing the ultimate tool that can transform your business strategy and skyrocket your social media efficiency. Dive into the game-changing features of Meta Business Suite, the hidden gem every entrepreneur needs. Learn how to unify your inbox, schedule posts with ease, and unlock powerful insights to supercharge your campaigns. Hear real-world success stories and insider tips that will revolutionize your approach to social media. Whether you're a small business owner or juggling multiple brands, this episode uncovers the key to maximizing your impact and connecting with your audience like never before. Don't miss out on discovering the untapped potential of Meta Business Suite and taking your digital presence to new heights! --- Support this podcast: https://podcasters.spotify.com/pod/show/rajni-yadav54/support

Osmium
Osmium #59: ooggetuigenverslag van AC/DC’s eerste Europese concert in acht jaar

Osmium

Play Episode Listen Later May 24, 2024 73:32


De Osmium podcast staat bekend om discussies op het scherpst van de snede omtrent de meest nijpende ontwikkelingen in de metalscene. Het is dan ook geen enkele verrassing dat in deze nieuwste aflevering een ooggetuigenverslag volgt van AC/DC's eerste Europese optreden in acht jaar tijd. Dat presentator Pim zo gek is om 180 euro voor een kaartje te betalen, werkt in het voordeel van de luisteraars die zodoende kunnen genieten van de middelmatigheid die hij krijgt te verduren. Moet je oude helden anno 2024 nog wel live willen zien? Kunnen optredens in galmbak-arena's überhaupt leuk zijn? Waarom is Duitsland zo'n achtergesteld land? Kaarthouders van de optredens in Amsterdam en Dessel zijn gewaarschuwd. Geniet van Pim's highway to hell! Gelukkig gaat het niet alleen over uitgerangeerde pensioenbands in deze aflevering, want er is ook ruimte voor een toevoeging aan het inmiddels uitpuilende AI-dossier. Dankzij een scherpe tip van luisteraar Atilla (en zijn regenworm) wordt het verbannen van AI-gegenereerde muziek op Metal Archives besproken. Is kunstmatig verrijkte muziek het archiveren inderdaad niet waard, of is dit het zoveelste voorbeeld dat het belangrijke platform - net als AC/DC - niet bij de tijd blijft? Osmium heeft het antwoord. Met beeldmateriaal van Midjourney AI en muziek van Full Of Hell. Onderwerpen: Full Of Hell - Doors To Mental Agony (00:00) Introductie over de rollatorrock-club van AC/DC (00:15) Achterstallig onderhoud: gemiste berichten door de Meta Business Suite (02:09) Achterstallig onderhoud: Metal Archives weert AI-gegenereerde muziek (06:25) Pim's highway to hell: naar AC/DC in Gelsenkirchen (19:00) Pim's highway to hell: de ticketprijs, was dat het nou waard? (21:38) Pim's highway to hell: maar hoe was de show nou eigenlijk? (29:11) Pim's highway to hell: ook maar even zeiken op het publiek (29:46) Pim's highway to hell: toch nog een emotionele maar positieve noot (40:13) Pim's highway to hell: de kolenmijn was ook leuk (45:10) Pim's highway to hell: Duitsland is een achtergesteld land (47:11) Pim's highway to hell: arena shows, moet je daar nu heen? (49:40) Niels' luistertip: Full Of Hell - Coagulated Bliss, de noisy grindcore meesters zijn terug in een 2.0 versie (54:23) Pim's luistertip: Kerry King - From Hell I Rise, heerlijke autorijmetal die alles behalve een cash grab is (58:51) Intermezzo over Atilla's regenworm (1:04:48) Niels' concerttip: Khemmis in Merleyn, doomed heavy metal om op te treurwilgen en af en toe een vuistje de lucht in te steken (1:05:07) Pim's concerttip: de aankomende metal shows in de vernieuwde dB's (1:08:27) Shout-outs (1:12:51) Links: Metal Archives bericht over het weren van AI-gegenereerde muziek Full Of Hell Bandcamp Kerry King Bandcamp Khemmis in Merleyn De agenda van de vernieuwde dB's

Le Super Daily
Statistiques social media : ChatGPT est votre nouveau meilleur ami

Le Super Daily

Play Episode Listen Later May 23, 2024 25:10


Épisode 1147 : Finies les prises de tête, Chat GPT 4o va vous aider pour vos statistiques Social Media——Au-delà des annonces wahoo et des nombreuses démos de ChatPT4-O en version robot qui parle, voilà une semaine que nous expérimentons les capacités d'analyses statistiques de la bête. Et le moins que l'on puisse dire c'est que c'est un game changer.Avec ChatGPT4-o, l'IA d'Open Ai rentre dans une nouvelle dimension en matière de capacité d'analyse des données. —ChatGPT4-o intègre l'analyse de base de donnée de façon très intuitive et visuelleConcrètement, je peux lui envoyer un énorme fichier excellent ou un fichier CSV complexe et lui poser de façon très naturel toutes les questions d'analyse possible.Lorsque vous ajoutez un ensemble de données, ChatGPT crée un tableau interactif que vous pouvez développer en vue plein écran. Vous pouvez ensuite interagir avec ce tableau et demander sous la forme de prompt des analyses.—ChatGPT4-o génère des graphiques à la volée Encore plus bluffant, ChatGPT4-o est en capacité de me générer à la volée des graphiques interactifs sur la base des questions que je lui pose.Par exemple : je vais télécharger sur business suite de Meta les statistiques de mon compte Instagram pour le dernier trimestre. Meta va me sortir un CSV complexes et pas super lisible.Je vais uploader ce CSV dans ChatGPT et pouvoir lui demander de me faire un graphique représentant l'évolution de ma portée sur la période.—ChatGPT4-o permet aux experts social media de pousser un cran plus loin leurs analyses statistiquesAlors oui, vous me dites, « Mais Thibault, nosu sommes des pros du social media, nous avons déjà au moins 3 outils qui nous sortent des stats sur nos performances ».Oui, mais là, vous allez pourvoir aller plus loin dans vos analyses et récupérer des datas précieuses que vous ne trouverez pas ailleurs.—Calculer le taux de partage de ses posts Instagram c'est possible avec ChatGPT4-oOn en a parlé hier sur Le Super Daily, le taux de partage devient un indicateur clé à surveiller. L'algorithme d'Instagram a bougé et privilégie aujourd'hui les posts susceptibles de générer des partages.Cool, sauf que cette data on ne la trouve nulle part dans l'application mobile d'Instagram. —Calculer facilement les performances des mes stories Instagram avec ChatGPT4-oAutre tuerie, l'analyse de statistiques des stories Instagram. Vous le savez jusqu'à présent c'était une galère d'analyser de façon poussée les performances des stories.Là encore, je vais dans Meta Business Suite, je télécharge mes stats par stories Instagram pour la période d'analyse. Je prend le CSV généré je l'upload dans Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Social Media Manager Confidential
76. Growing Instagram Accounts with Paid Ads | Visibility Strategy Series

Social Media Manager Confidential

Play Episode Listen Later May 10, 2024 21:17


Welcome to the Visibility Strategy Series!Are you searching for a visibility strategy that consistently reaches your ideal audience on Instagram without depending solely on the algorithm? Consider diving into the world of paid ads, whether for yourself or your clients.In this episode, we are diving into Part 5 of this Series and it is especially exciting as we explore how to ethically and effectively run paid ad campaigns to boost your client's Instagram presence. You'll learn how to set up and manage these campaigns using the Meta Business Suite rather than directly through the Instagram app. I'll also cover everything from choosing the right content and budgeting to optimizing your client's Instagram profile for conversion.Rest assured, everything we discuss is above board—no scammy tactics here, just strategies that are both legitimate and safe. Ready to fast-track your Instagram growth? Let's dive into this episode!

Small-Minded Podcast
My 10 Favorite Tech Tools for Small Business

Small-Minded Podcast

Play Episode Listen Later Apr 2, 2024 48:30


Time to get tactical, my friends.   I love talking about energy and mindset and confidence and habits as much as the next person, but there are seasons for that and there are seasons to work and put your money where your mouth is.   April is about taking action here at MKM.   It's all about setting up the tools, systems, and workflows that will help you run your small business better, and today I'm starting with introducing you to my 10 Favorite Tech Tools that I rely on day-in and day-out in my business.   Disclaimer: These aren't the fanciest, sexiest tools. They aren't going to automate your processes and take you from A→Z in 24 hours, but they are the tried and true tools I've integrated over the course of my seven years in business here at MKM.   As I share my favorite tools of 2024, I also share tools that offer similar functions and features that may be better suited for those who are at an earlier stage of business or prefer a different user experience.   Let's dive in with my 10 Favorite Tech Tools for small business owners.   Slack What is it: Slack is a popular cloud-based collaboration tool designed to facilitate communication and teamwork within organizations. It offers a wide range of features, including real-time messaging, file sharing, project management, and integration with other productivity tools. Overall, Slack is widely used by teams and organizations of all sizes to improve communication, collaboration, and productivity in the workplace. How I use it: Communicating with MKM team members. We love the “Channels” feature that allows us categorize our conversations and file sharing by client. No more losing conversations in long email threads. Everything is easy to find and search and in one place. We operate on the free version of the platform, as it had all the capabilities and functions we needed as a super small team. Heads up: Set up rules, expectations, and boundaries to keep everything on-track and above-board. Link to Slack: https://slack.com/ ClickUp What is it: ClickUp is used by teams and organizations across various industries to increase efficiency, collaboration, and transparency in their work processes. ClickUp is a cloud-based productivity platform designed to help teams and individuals organize and manage their work. It offers a wide range of features and tools to streamline task management, project collaboration, goal tracking, and more. How I use it: Tracking projects, assigning certain team members to projects, assigning and monitoring due dates, time tracking, and project management. There is So. Much. More. you can do with Clickup, and I know I'm merely scratching the surface of its functionality. Heads up: Other apps like Asana and Trello are also helpful for project management. Link to ClickUp: https://clickup.com/ Dubsado What is it: Dubsado is designed to help small businesses and freelancers streamline their operations, improve client management, and enhance productivity. It provides a comprehensive set of tools to support various aspects of running a business, from client acquisition to project delivery and beyond. How I use it: I use Dubsado for preparing, sending and signing client contracts; sending and receiving client questionnaires; scheduling; automated emails; and I used to use it for invoicing and billing. Heads up: Other CRMs like Honeybook, Hubspot, Pipedrive, and Salesforce are also helpful for Customer Relationship Management. Link to Dubsado (and get 20% off your first month or your first year!): dubsado.com/?c=mkm20 Flodesk What is it: Flodesk is an email marketing platform designed to help businesses and creators create visually stunning email campaigns easily. It offers a range of features and templates to assist users in designing and sending emails that are visually appealing and engaging. Flodesk is known for its simplicity, ease of use, and visually appealing email designs, making it a popular choice for small businesses, bloggers, and creators looking to enhance their email marketing efforts. How I use it: I use Flodesk for everything: sending newsletters, sending client emails, creating landing pages, creating sales pages, checkouts for programs, segmenting my audience, and in general, keeping in touch with my clients somewhere off of social media.  Heads up: Other email marketing platforms include Mailchimp, Constant Contact, ConvertKit, and ActiveCampaign Link to Flodesk (and save 50% on your first year!): https://flodesk.com/c/MOLLYKNUTHMEDIA MetaBusiness Suite What is it: MetaBusiness Suite is a suite of business tools offered by Meta Platforms, formerly known as Facebook. These tools are designed to help businesses manage their presence and advertising on Facebook, Instagram, Messenger, and other platforms owned by Meta. How I use it: Measuring/monitoring my Facebook and Instagram insights and scheduling posts for myself and my clients. Heads up: Other social media schedulers include Hootsuite, Metricool, Buffer, Later, and Planoly Link to Meta Business Suite: https://www.facebook.com/business/tools/meta-business-suite?content_id=ioLzWr9kXf4GlaQ&ref=sem_smb&utm_term=meta%20business%20suite&gclid=EAIaIQobChMIrruu_seShQMVCktHAR1q-w6VEAAYASAAEgIEafD_BwE&gad_source=1 Quickbooks What is it: QuickBooks is accounting software developed and marketed by Intuit. It's designed primarily for small and medium-sized businesses to help them manage their finances more efficiently. QuickBooks offers a range of features to help users track income and expenses, manage invoices and payments, track sales and sales tax, generate financial reports, and more. How I use it: My favorite is for sending sales receipts and processing payments. I also use it for bookkeeping, running reports, and sending off-cycle invoices. Heads up: I've heard great things about Wave and FreshBooks too!  Link to Quickbooks: https://quickbooks.intuit.com/ Google Drive What is it: Google Drive is a cloud storage and file-sharing service developed by Google. It allows users to store files, documents, photos, and other data in the cloud, making them accessible from any device with an internet connection. How I use it: I love to use it to create folders for each client and drop in relevant resources to share with them: spreadsheets, documents, videos, photos, etc. I also love Google Forms for creating shareable forms. Heads up: Dropbox is great too! Link to Google Drive: https://www.google.com/drive/ Libsyn What is it: Libsyn, short for Liberated Syndication, is a podcast hosting service and distribution platform. It provides podcasters with the tools and infrastructure needed to host, publish, distribute, and monetize their podcasts. How I use it: I host The Found Podcast on Libsyn. I upload the episode once, and Libysn takes care of distributing it to all the podcasting platforms. I also can access analytics for my show and monetize/add advertising if I wish, all through the Libsyn platform. Heads up: Podbean, Anchor, and Captivate are other podcast hosting platforms that offer a range of features and pricing. Link to Libsyn: https://libsyn.com/   ChatGPT What is it: ChatGPT is a conversational AI model developed by OpenAI. ChatGPT is designed to generate human-like responses to text prompts, allowing for natural and engaging conversations with users. ChatGPT can understand and generate text in multiple languages and can be fine-tuned for specific tasks or domains. It has a wide range of applications, including chatbots, virtual assistants, customer support, content generation, and more. How I use it: Writing these show notes - lol! Not kidding! Getting ideas started, writing captions and blogs, generating SEO-friendly titles, and more. Heads up: business owners of any size can incorporate AI models from customer service to marketing to project management and more. Many of the tools identified earlier in this document have AI-powered features that help you streamline and automate the digital aspects of your business. Link to ChatGPT: https://chat.openai.com/auth/login   Canva What is it: Canva is a versatile and user-friendly tool that caters to a wide range of design needs, from personal projects to professional marketing materials. Create a wide range of visual content, including presentations, social media graphics, posters, flyers, infographics, and more. It offers a user-friendly drag-and-drop interface and a vast library of customizable templates, graphics, photos, and fonts. How I use it: Literally everything. Social media graphics, presentation slides, Christmas cards, business cards, flyers, brochures, postcards, videos, GIFs, QR codes, and more. Heads up: Adobe's suite of products, including Adobe Spark also offer a variety of design tool for small business owenrs Link to Canva: https://www.canva.com/   Honorable Mentions ManyChat Laurel Denise Planner (check out my episode with founder, Laurel Smith here!) My favorite pen My favorite legal pads Curiosity Tenacity Grit Determination   Get in the MKM Book Club In April, MKM is hosting a free resource for entrepreneurs and small business owners who desire community and personal/professional development each month with our MKM Book Club. Our April selection, continuing this focus on systems and workflows, is Do Less by Kate Northrup.   Do Less is a book for working women and mothers who are ready to release the culturally inherited belief that their worth is equal to their productivity, and instead create a personal and professional life that's based on presence, meaning, and joy. As opposed to focusing on "fitting it all in", time management, and leaning in, as so many books geared at ambitious women do, this book embraces the notion that through doing less women can have - and be - more.   To join the MKM Book Club visit mkm.myflodesk.com/mkmaprilbookclub

Salta da Cama
O contido que mellor funciona en Instagram e ferramentas para monitorizalo, por Laura López de ACTUALIZADOS COMUNICACIÓN

Salta da Cama

Play Episode Listen Later Apr 1, 2024 14:59


Laura López, de "Actualizados Comunicación", empresa que se adica á xestión da comunicación dixital. Hoxe falamos do contido que mellor funciona en Instagram e das ferramentas para monitorizalo. "Que Instagram estea cheo de sorteos non é unha casualidade. Son unha ferramenta que funciona moi ben para atraer a novos usuarios e usuarias". "Instagram é unha das redes sociais máis visuais e estéticas que hai, polo que ensinar os produtos, os servizos ou os eventos dunha marca sempre é boa idea". " Non hai estratexia sen seguimento e análise do contido e das súas estatísticas". Toda presenza na rede das marcas debe ter unha motivación e unha estratexia. Dá igual que sexamos unha multinacional ou un comercio local, se decidimos estar en redes sociais coa finalidade de mostrarnos, gañar visibilidade e, por ende, tentar aumentar as vendas, é importante seguir unha estratexia de contidos. Unha estratexia de contidos é un plan detallado que define como imos crear, distribuir e xestionar contido relevante e valioso co obxectivo de atraer, involucrar e convertir unha audiencia específica. Este tipo de estratexia é fundamental e atende e varía en función dos obxectivos que a empresa se marque. Como se pode intuír, a creación de contido é básica e, hoxe, imos falar sobre algunhas tipoloxías que, aínda que sempre tendo en conta que é o que queremos conseguir, funcionan á perfección en Instagram. ✔️Sorteos Que Instagram estea cheo de sorteos non é unha casualidade. Son unha ferramenta que funciona moi ben para atraer a novos usuarios e usuarias xa que, a fin de contas, estás ofrecendo a posibilidade de conseguir un produto ou servizo a cambio de un pequeno esforzo ou un pequeno dato. Para as marcas non só é unha maneira de aumentar os seguidores, senón que aumenta a visibilidade e alcance da marca, fomenta a participación, axuda a construír comunidade e, por suposto, é unha ferramenta para promocionar os nosos produtos. O noso consello? Se estás disposto ou disposta a realizar un sorteo en redes co fin de atraer a novos seguidores que poidan rematar sendo promotores da túa marca ou clientes, sortea un produto que saibas que poida gustar á túa audiencia. E, por suposto, a mecánica para participar debe ser o máis sinxela posible para que non perdan o interese se se complica moito. ✔️Promoción de produto, servizo ou evento Instagram é unha das redes sociais máis visuais e estéticas que hai, polo que ensinar os produtos, os servizos ou os eventos dunha marca sempre é boa idea. Aínda que, iso si, sen esquecer que as redes sociais non son un catálogo de compra, hai que saber manter o equilibrio entre contido promocional e contido de valor. Se nos decidimos a mostrar a promoción ou desconto dun dos nosos produtos, podemos crear unha imaxe creativa e divertida con información relevante, de maneira que se incentive aos usuarios a que merquen ou adquiran as ofertas que lles estamos a propoñer. ✔️Detrás das escenas Mostrar quen está detrás dunha marca sempre vai chamar a atención. Por iso, mostrar o “detrás das escenas” dun produto ou dun servizo vai ser unha boa idea para humanizar a nosa marca e facer que os usuarios se queden co noso nome. Facer isto é tan sinxelo como subir unha storie preparando un paquete, un día na oficina, un Reel dun día cun empregado ou dun proceso de creación, etc. Hai un milleiro de posibilidades. ✔️Memes Unha vez máis, é imposible non empregar memes nunha estratexia de contidos deste século. Si que é certo que debemos aprender a adaptalos á nosa marca e saber comunicarlos con eles. É dicir, non é necesario que nos subamos ao carro de todos os memes que se fan virais nin que publiquemos un cada día, senón que debemos aprender a comunicar a través deste formatos pero sempre dende o noso punto de vista e ton. Estes, pola súa banda, o que deben cumprir é que sexan graciosos e oportunos, de maneira que as persoas se poidan identificar facilmente con eles. E, para conseguir isto debemos coñecer á nosa audiencia, estudar a competencia e investigar as tendencias que poidan encaixar con nós. ✔️As valoracións Sempre que mercamos un produto, ben sexa por internet ou en físico, antes de facelo tendemos a entrar en Google para ver as valoracións deste ou da tenda. E, se somos un chisco avispados, vai ser interesante que compartamos nós mesmos estas valoracións en Instagram. Deste xeito, con creatividades estéticas e sinxelas, aportaremos seguridad e confianza. Aínda que, iso si, non debemos abusar deste tipo de publicacións e non deben predominar no noso muro. Unha vez cada dúas semanas, por exemplo, será máis que suficiente. ✔️Antes e despois Que lle vai aportar ao usuario que adquira o noso produto ou servizo? Non haberá mellor maneira de demostrarllo que cunhas fotografías que mostren o antes e o despois de confiar en nós. Isto adoita funcionar moi ben en calquer sector, pero máis aínda se se trata, por exemplo, de estética. Algunhas ferramentas de análise Non hai dous sen tres e, ben é sabido, que non hai estratexia sen seguimento e análise do contido e das súas estatísticas. Para iso, máis alá das propias ferramentas que nos dá a plataforma de Instagram ou mesmo o Meta Business Suite, que é a ferramenta xeral de xestión e análise de contido da corporación que inclúe tanto as redes sociais de Facebook como Instagram, hai moitas posibilidades interesantes que podemos empregar. ✔️Metricool. É unha ferramenta española de análise, xestión e planificación de redes sociais que se pode empregar de maneira gratuíta. Permite analizar redes sociais e web e no caso de Instagram podemos ver o crecemento da comunidade, como funciona cada publicación que compartimos, un balance de seguidores e información demográfica e xeográfica da nosa comunidade. Ademais diso, ofrece información sobre as visitas e clics na nosa conta de Instagram, as interaccións, un ranking de posts e as métricas das nosas stories. ✔️SEMrush. Aínda que esta plataforma se coñece por ser a ferramenta de SEO e SEM por excelencia, tamén ofrece un social media traker que analiza o contido, a audiencia e o engagement para comparalo cos nosos principais competidores. ✔️Hootsuite. Ofrece ferramentas de análise competitivas e cadros de mando que mostran os datos dunha maneira moi sinxela da nosa conta de Instagram, de maneira que poidamos observar as tendencias ao instante. Ademais, é moito máis potente en canto aos datos de publicacións ofrecidos polas estadísticas de Instagram, por exemplo. O aspecto negativo? Que é de pago Máis Información ACTUALIZADOS COMUNICACIÓN: ✔️Páxina Web: https://actualizadoscomunicacion.com/ ✔️Facebook: https://www.facebook.com/actualizadoscomunicacion ✔️Twitter: https://twitter.com/actualizadoscom ✔️Instagram: https://www.instagram.com/actualizados_comunicacion/ ️"SUSCRÍBETE" ao podcast. MÁIS ENTREVISTAS: https://www.ivoox.com/podcast-salta-da-cama_sq_f1323089_1.html Máis Información e outros contidos: ✔️Facebook: https://www.facebook.com/PabloChichas ✔️Twitter: https://twitter.com/pablochichas ✔️Instagram: https://www.instagram.com/pablochichas/ ✔️Clubhouse: @pablochichas ✔️Twich: https://www.twitch.tv/pablochichas

Windermere Ask A Coach.
Season 6 Episode #5. The Social Media Playbook: 10 Game-Changing Tips from Marketing Pro Katie Lance

Windermere Ask A Coach.

Play Episode Listen Later Jan 22, 2024 29:40


Sick of shouting into the social media void? Struggling to get real estate leads from all those posts and stories? Marketing pro Katie Lance hears you loud and clear. With over a decade of social media expertise, Katie cuts through the noise to deliver 10 concrete tips for generating real engagement. From optimizing platforms to maximizing your time, her insights will revolutionize your approach. So plug in and level up your social media game with this essential download from a true industry leader. 1. Katie Lance (katielance.com) has been in the social media world for 11 years and does 25-30 live talks per year. She has an upcoming talk at Inman Connect in New York. 2. Katie believes social media is "rented ground" so agents should focus on creating their own content strategy and building their email database. 3. Consistency is key - block time on your calendar for creating content. Find an accountability partner to help stay motivated. 4. Professional pages vs personal pages - use both on Facebook, focus more on business on Instagram. Don't rule out TikTok. 5. YouTube is great for longer form content. Be patient, it takes time to build an audience. Use AI tools like ChatGPT to help with video titles, descriptions etc. 6. Use tools like Hootsuite, Meta Business Suite and Repurpose.io to save time scheduling and repurposing content. 7. For video, your phone is the best tool. Use apps like Captions.ai for auto-generated captions and social media optimizing. 8. For engagement, grab attention quickly, use compelling captions and have a strong call to action. Engage consistently. 9. Responding to comments and DMs takes time but it's valuable for lead generation. Build authentic relationships. 10. Katie Lance is reading the book "Smart Brevity" about communicating more concisely. Contact Katie. www.katielance.com --- Support this podcast: https://podcasters.spotify.com/pod/show/askacoach/support

Call Her Creator
Ep 2: Top Social Media Tools to Streamline Your Business in 2024

Call Her Creator

Play Episode Listen Later Jan 18, 2024 40:29


In this episode, I'm super excited to share all of my favorite tools and strategies that helped me monetize my passion and grow my business. I'll be diving into how I turned around from losing thousands due to a lack of strategy, to creating a successful social media agency. I'm here to ensure you don't make the same early creator mistakes I did! We'll explore tools for scheduling content, leveraging AI, and using Stan, my go-to for monetizing digital products. I'll share insights on Meta Business Suite and Metricool for scheduling, the wonders of ChatGPT for content creation, and how Content at Scale can revolutionize your blogging with SEO-enriched posts. We'll also discuss Flick, an amazing platform for hashtag analytics and caption writing. I'm also super thrilled to talk about Stan, your all-in-one digital store. From selling digital downloads and coaching sessions to setting up memberships, Stan simplifies the process, helping you make money effortlessly. I'll walk you through creating compelling lead magnets and irresistible digital downloads, pricing strategies, and crucial tips on promoting your offers effectively. So, are you ready to ramp up your social media game and turn your passion into profit? Let's dive in and make 2024 your year of incredible growth and success! Remember, it's all about consistency, engagement, and smart use of tools to supercharge your journey. Let's do this!

Talk
5 Minute Marketing Strategies You Can Use

Talk

Play Episode Listen Later Jan 18, 2024 6:21


Are you a busy business owner struggling to find time for marketing? Don't worry, you're not alone. Many business owners find it challenging to prioritise marketing amidst their daily operations. But fear not, because I've got you covered. In this episode, I'll share with you five quick and effective marketing strategies that you can implement in just five minutes each day. These strategies are designed to help you make the most of those short bursts of time and create valuable marketing content for your business. Before we dive into the strategies, let's talk about the concept of five minute marketing. The idea behind it is to leverage those small pockets of time throughout your day and turn them into opportunities for marketing. While you may not be able to create a masterpiece in just five minutes, you can still accomplish a lot. Short-form videos, for example, are an excellent way to utilise these brief moments. Simply grab your phone, share a few tips and tricks related to your business, and voila! You have a valuable piece of marketing content. Now, let's get into the five minute marketing strategies: Research One of the best ways to make use of those five-minute time slots is by doing some research. There are several options for research in the realm of marketing. You can explore relevant hashtags, identify potential advertising opportunities, or search for guest posting prospects. One useful technique is to type in the website or keywords you want to target, along with phrases like "article submission" or "guest post," and see what comes up in the search results. Bookmark the sites that catch your interest and return to them later to submit your articles. Additionally, you can look for journalists seeking sources, explore platforms like SourceBottle, or join communities and meetups to promote your business. The best part is that most of these research activities can be done conveniently on your phone. Ask Questions Questions are a powerful tool for engaging with your audience and building your profile. Take advantage of those five-minute intervals to ask questions on various social media platforms, such as Facebook groups, your own pages/profiles, YouTube shorts, or Instagram reels. You can even tap into the collaboration features available on Instagram to collaborate with others in creating posts and stories. Be sure to come back later to answer those questions in another five-minute time slot. Engaging with your audience and showing a genuine interest in their opinions can foster meaningful connections and improve your online presence. Check Your Profiles Taking a few minutes to review your social media profiles is essential. Ensure that your website link is up to date and that your profiles accurately reflect what you and your business are all about. You don't want to miss out on any potential opportunities because of outdated or incomplete profiles. Pay attention to your description, contact links, and profile/header images. Social media platforms often change their formatting, so make sure your images still look appropriate. By regularly maintaining your profiles, you present yourself professionally and increase your chances of making a strong impression on potential customers. Social Media Programming This five minute marketing strategy involves using tools like Meta Business Suite, TikTok, Meet Edgar, Later, Missing Letter, or Metricool to schedule your social media posts in advance. By dedicating a specific time slot to program your posts, you can create a consistent flow of content without constantly having to think about it. These tools offer features such as batch creation and variations, allowing you to save time and keep your platforms active and engaging. For instance, you can connect your blog's RSS feed to platforms like Missing Letter and Meet Edgar to automatically share your blog posts with customized variations across your social media channels. Convert Blog Posts into Videos: If you have a well-performing blog post, especially one that ranks well on search engines, consider transforming it into a video using tools like Pictory or Lumen5. By utilising the text-to-video feature, you can repurpose your blog content and create a brand new piece of video content. Simply input the URL of your blog post, let the video tool work its magic, and in just five minutes, you'll have a new and engaging form of content to share. Video content is highly engaging and can help you reach a wider audience. In conclusion, these five-minute marketing strategies are designed to help busy business owners like you make the most of their limited time. By incorporating these strategies into your daily routine, you can consistently produce valuable marketing content and stay connected with your audience. So, embrace those short bursts of time and start implementing these strategies today. Remember, small steps can add up to significant marketing results! I hope you found these five-minute marketing tips helpful. Let me know which one is your favourite and if you have any other strategies to add to the mix. Highlights [00:00:00] The time constraints business owners face [00:00:36] The challenge of finding time for marketing amidst daily business operations [00:00:56] What is the Five-Minute Marketing? [00:01:08] Bonus Tip: How to use short-form video for quick and impactful marketing content creation [00:01:43] Finding Five-Minute Slots: How to identify short breaks in the day for marketing activities [00:01:55] Research [00:02:58] Asking Questions [00:03:39] Checking Profiles [00:04:42] Social Media Programming [00:05:17] Repurposing Blog Content [00:05:50] The importance of impactful marketing in business Resources Mentioned in the Podcast 5 Minute Marketing Deck https://www.enevergroup.com.au/product/marketing-deck-5-minute-marketing-ideas  MissingLettr https://snip.ly/missinglettr  Meet Edgar https://snip.ly/meetedgar  Pictory https://snip.ly/pictoryvideo Lumen5 https://snip.ly/lumen5 

Unbranded
Ep 8: The One Where We Talk About The Best Business Tools

Unbranded

Play Episode Listen Later Jan 15, 2024 49:08


Unbranded" Episode 8 dives deep into the dynamic world of business tools. From indispensable utilities to those that raise your stress levels, our hosts dissect a wide array of applications and services that are shaping today's business landscape. Don't miss our special segment on underrated tools that could be game-changers for your business.Episode Timestamps:00:00:00:00 - 00:01:25:00: Introductions and welcome.00:01:25:00 - 00:15:08:10: Segment 1: Tools you can't live without.Featuring discussions on Bloom.io, Voxer, Instagram, Milanote, and more.00:15:08:10 - 00:35:23:03: Segment 2: Apps that stress you out.Conversations on the frustrations of Meta Business Suite, Adobe, and other apps.00:25:07:19 - 00:33:53:25: Special Advert from Azure Communications.00:35:23:03 - 00:48:46:10: Segment 3: Underrated Tools.Discover hidden gems like Calendly, Arc, and WeTransfer.00:48:46:10 - 00:49:08:00: Outro.Tools and services mentioned in this weeks episode:Bloom.io - Invoicing, CRM, one-stop-shop for webpages.Voxer - Walkie-talkie messaging app.Instagram - Social media platform.Milanote - Tool for organizing creative projects into boards.Frame Set - Assumed to be a tool related to media or design.Chat GPT - AI-based content creation tool.Camo Studio - Turns your phone into a webcam.CapCut - Video editing software.Canva - Graphic design platform.Captions App - Tool for generating subtitles.Wix - Website builder.Google Workspace - Suite including Google Calendar, Drive, Sheets, etc.Spotify - Music streaming service.Superhuman - Email client with a focus on speed and efficiency.Apple Mail - Email client.Meta Business Suite - Business tool from Meta Platforms.Adobe - Various creative and productivity software.Final Cut Pro - Professional video editing software.DaVinci Resolve - Color grading and video editing software.Recut - Video editing tool.Wondershare Filmora - Video editing software.Vizard - AI-based video editing tool.Azure Communications - Communication services provider (advertised).TikTok - Short-form video platform.Reddit - Social news aggregation and discussion website.Google Tag Manager - Web tag management tool.Unbounce - Landing page platform.Notion - Organizational and note-taking app.Zapier - Online automation tool connecting various apps.If This Then That (IFTTT) - Web-based service to create chains of simple conditional statements.Bardeen - AI version of Zapier (automation tool).Calendly - Online appointment scheduling software.Arc - Web browser.Chrome - Google's web browser.Brave - Privacy-focused web browser.WeTransfer - File sharing service.Squarespace - Website building and hosting service.Creator Science - Website for creators (mentioned in context).Built With - Website profiling tool.Hunter - Chrome extension for finding email addresses.Product Hunt - Website that lets users share and discover new products.

The Katie Lance Podcast
How to Implement a 2024 Social Media Strategy

The Katie Lance Podcast

Play Episode Listen Later Dec 20, 2023 17:19


Are you a real estate professional looking to dominate the digital landscape in 2024? My latest podcast and YouTube video is your ultimate guide to crafting and implementing a winning social media strategy that's both efficient and effective.Learn how to implement a 2024 social media strategy by using the following tips: Content is King: Dive deep into the significance of balancing content creation with engagement, ensuring your brand stands out. If you need a refresher on planning, don't miss our 'Social Media Planning for Real Estate' video linked below! Tech to the Rescue: Embrace the power of cutting-edge tools like Meta Business Suite, Hootsuite, Later.com, and Repurpose.io to streamline your workflow and save precious time. Strategic Distribution: Learn how to design a clear and concise content distribution plan that ensures your content reaches your target audience, driving leads and sales. Join me as I unpack these topics with actionable tips and industry insights tailored for real estate success. This podcast is perfect for agents and brokers eager to elevate their online presence and connect with clients in a meaningful way.Equip yourself with the knowledge to harness the latest in social media for real estate. Let's get your social media strategy on track for 2024!

El podcast de Instagram
268: Apps para publicar y programar contenido en Instagram

El podcast de Instagram

Play Episode Listen Later Nov 26, 2023 11:32


Sígueme en Instagram: https://instagram.com/borjagironMasterclass Secretos para crecer en Instagram: https://borjagiron.com/hacks-crecer-instagram/Muy buenas y bienvenido a “El podcast de Instagram”, soy Borja Girón y cada domingo te revelo todos los secretos para usar Instagram de forma profesional y transformar seguidores en clientes e ingresos. Si eres emprendedor es el momento de hacer crecer tu negocio. Recibe cada día gratis en tu email mis secretos para emprender con éxito a través de historias, aprendizajes, herramientas y trucos directos para poner en práctica.Tendrás en menos de 3 minutos una formación diaria que marcará un antes y un después en tu negocio.Apúntate gratis desde: https://borjagiron.comY ahora sí…¿Estás preparado? ¿Estás preparada? ¡Comenzamos!Canva Pro 45 días gratis: https://borjagiron.com/canvaUsar apps no oficiales o autorizadas para compartir en Instagram o realizar funciones como ver quién te deja de seguir y otras estadísticas. Puedes usar Metricool o Meta Business Suite.Caso éxito Metricool: https://developers.facebook.com/products/instagram/success-stories/merticool/Abajo del todo de la web de estas herramientas debes ver enlace a artículo oficial:Partners de Google, Meta y XTambién:HootsuiteBufferLoomlyiconosquarehttps://www.odoo.com/es_ES/app/social-marketinghttps://www.radaar.io/es/recursos-121/comparaciones-1869/alternativa-metricool-3711/https://later.com/es/https://onlypult.com/esListado completo de socios de Meta: https://www.facebook.com/business/partner-directory/search?solution_type=campaign_management&ref=fmp_success_stories_all_cta¡Además puedes perder tu cuenta si usas alguna herramienta que no está en el listado!¿Programar publicaciones afecta al alcance?No. Sí afecta si publicas mucho o si el contenido no es bueno. Y si no interactúas sobre todo cuando empiezas. Únete a la Comunidad para Emprendedores en: https://borjagiron.com/comunidadRecuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del Marketing digital e Instagram. Si quieres seguir escuchando estos episodios compártelo, dale a me gusta, deja 5 estrellas o comenta el episodio.También puedes acceder al curso de Instagram desde https://triunfacontublog.com Y apúntate a mi newsletter diaria para emprendedores desde https://borjagiron.com/newsletterSoy Borja Girón, nos escuchamos en el próximo episodio.

The Business Podcast Blueprint
Mastering Facebook Ads for Podcast & Business Growth with Stacy Reed

The Business Podcast Blueprint

Play Episode Listen Later Nov 9, 2023 44:07


Paid social media is a tough nut to crack, but once you manage to make it work it can become a lucrative and dependable source of traffic and revenue for your podcast and business.I have never been able to get to the meat of that particular nut, but a recent guest expert on our Strategy and Networking calls AND speaker for next week's Podcasting for Business Conference Stacy Reed of Stacy Zeal & Co. has - and she teaches other people how to do it too. Stacy is a Strategic Marketing Consultant and Facebook Ads Expert, who teaches CEOs how to make more money, gain their time back, and rapidly increase their visibility to impact the world.She joined us for an in-depth conversation about the technical and strategic elements of Facebook ads - from what the heck a pixel is, to the different types of campaigns you can run for different purposes.This was such a rich and valuable conversation, that we decided to run it here on the Company show as well. Listen to our conversation below, or continue reading the blog post!Tune in to the full episode to learn:How to use Facebook ads to grow your podcast and your businessEverything you need to know about Facebook PixelHow to choose the right advertising platformThe things to consider before running a campaignHow to choose the best objective for your campaignThe best practices when it comes to copy & creativesDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!How Stacy Reed Grew Her Podcast Through Facebook AdsLeveraging Her Marketing BackgroundIt's interesting because it's like I've always been someone that I want to be able to create something once and then figure out how can I get the most eyeballs on it. My brain does not like to create new all the time.We're in a content world, so we have to create new content for sure. But I remember just thinking, oh my gosh, this episode was so good and it did not get as many downloads as I was hoping that it would get or so many people just need to hear this episode.It's just so, so good. And then also being an ads expert, my background is in marketing. I've been in marketing for eleven years. I led paid social at Zappos, and so I was really immersed in Facebook ads, Instagram ads, TikTok ads, and all the different ad platforms on some of the social networks.And that's what I teach and that's what I talk about in my business. And I really started to think about how I can use ads and podcasts together. Because volume is my specialty. So being able to say like, I want to drive volume to particular offers or to particular things, then I started to think, how can I use what I'm creating on my podcast to then help me to generate business?Because it gives you the context of how I use my podcast in my marketing because it helps you to understand how the ads come into play.Shifting Towards Lead GenerationSo my podcast is primarily nurturing content. I get a lot of people who love to listen to my podcast. And my goal with my podcast is to nurture people until they are ready to become clients.I post a lot of content about ads, about marketing strategy, about business strategy, those kinds of things. When I started to think about how I can use ads to amplify this or to accelerate my podcast, I started to think about how I can use it to generate leads, because that's really what I need for my business.We all as business owners, are someone who is looking to get brand deals and things like that. This may not be super applicable, and there are other ways you can use ads, but the way that I use them is to generate leads. Where I start with it is using it as a nurture content. But then I started to think, how can I use this as lead generation? What I typically do is I like to create series on my podcast.So I'll create, for example, a series about marketing funnels, because that's one of the things I found. Like, I have a course on Facebook ads, and when I did a promotion last time I found that, I was asking people like, okay, well, why didn't you sign up? And some people were saying like, oh, I don't have a marketing funnel, so I can't run ads.And I'm like, oh really? I could teach you how to run a market, I can teach you how to do a marketing funnel, and I can show you this. So I created a series of podcasts about key elements of marketing funnels, helping people to understand that they already probably have a funnel if they're creating content.If you're a podcaster, you typically have a funnel, you just haven't really set it up yet or defined it yet. So I created that series and then I published some of my podcasts. I took those episodes and I just put them into a PDF guide that just says like, hey, here are four episodes that will help you to create a marketing funnel.Podcast Series as Lead MagnetsI put like a little workbook in there. I pulled something out of my course. I put it in there and then I use that as a lead magnet because now I had to realize that people listen to my podcast and then they become clients. So they like to binge my podcast. They like to consume my episodes. That's where people go when they are really kind of in that place where they're like, I want to work with Stacey, but maybe I'm not ready yet.And I thought, how can I take this nurture content and also turn it into a lead generator? That's really kind of been the journey for me. It's like one figuring out running ads to individual episodes. It's running ads to series and taking those episodes and repurposing that content into a lead magnet.Those are the ways that I've been typically using podcasts. And then I run ads to those things. I run ads to the individual episodes. I run ads to the lead magnets as a series. If you are a business owner and you need to generate leads and you are creating podcast episodes also as a part of your nurture content, you can absolutely take that and put that into a series.Another lead magnet that I had that did really well, especially when I was just starting out, I had created a private podcast series where I worked with someone who would help me outline each episode.I used Hello Audio as the private podcast distributor, but then I ran ads to it like running ads to that actual private podcast. Those kinds of things I think are really effective because people are searching for specific information. Especially with podcasts, you can really give people a well-rounded picture.You can give people one episode, but if you can give people three or four episodes that paint that full picture for them, then that's really tactful. And then you just use that as a lead generator and run ads to it.Everything You Need To Know About Facebook PixelI always recommend that you put your podcast on your site because one, if you're running ads to a podcast player, your Facebook Pixel is not going to be able to pick up on that because your Facebook Pixel is what you can install on properties that you own.So, like your website, I can't go and install my Pixel on Apple's podcast player. For example, if you're running ads directly to the podcast player, Facebook is not able to receive those signals to see, like, is this person actually doing something there?Because your pixel operates like a bridge between Facebook and your website. And so it's always sending signals back and forth. Facebook is sending someone to your website saying, what do they do? Do they take the desired action? If they do, that's great.Then Facebook's going to say, oh, well, Susan took the desired action, so we're going to find more people like Susan. If Susan does not take the desired action, which means, going to the landing page and downloading something or whatever the action is, then it'll also send that signal back to say, like, Susan did not take the desired action.So it's like, let's find people who are not like Susan, or maybe Susan is not in our target audience, so let's find people who are different than Susan. Facebook is always building a profile of who your people are.So you want to make sure that your podcast episodes are posted on your site and that you're actually sending an ad tracker to your site so that you can get an accurate read on the data. SEO also helps.Taking Advantage of Facebook & Instagram's SynergySo because Meta owns both Instagram and Facebook, you actually would just need one Facebook Pixel and that will pick up your signals and send that back to Instagram and Facebook.One of the great things about running Facebook ads is that you do get two channels in one because you can run the exact same campaign, exact same budget, exact same creative as Facebook and Instagram and Messenger and WhatsApp, because Facebook owns those other channels as well, and it would just come out of the same budget pool.So you really are getting two channels for one. And what Facebook is going to do is it's going to show you an ad on the platform that you're most likely to convert on. You get on Facebook, you see an ad, and then you may see a similar ad from the same person on Instagram or an ad that's maybe a different variation of that ad on Instagram.It's going to show you the ad based on the platform that it thinks that you're going to most likely to convert on that's. One of the things I love about Facebook is that you get both Facebook and Instagram for essentially the price of one.Should you set up your Pixel now?Right away, because what happens is when you install the pixel. So, as I mentioned, it's that bridge, right? It's sending signals back and forth. So whether you're running ads or not, those signals are always kind of happening.What people are doing on your website, Facebook is always building a profile, and you can build an audience that says, like, hey, here's my website traffic. Like, want an audience specifically of people who visited my website in the last 90 days. You can go all the way back to 180 days.I believe you can say like, hey, let me create a custom audience of people who have visited my website over the last 180 days. Maybe you're doing some kind of special promotion where you want to make sure that you target your site visitors or people who listen to your podcast.Because if you're putting your podcast on your website, that counts as website traffic. You can even drill into specific pages. You can create an audience of people who have visited, specifically my podcast page or individual-specific URLs. Like you can say the URL contains this or contains that, contains that.When you install your pixel, it starts collecting that data. So whether you run ads or not, I definitely recommend installing the pixel because that means that you have even more data to work with.If you start in Q2 of next year, you can still target people who visit your website. From today until then. It starts from when you install that pixel.Watch this free training from Stacy Reed to learn how to harness the power of Facebook Pixel.Choosing The Right Advertising Platform & Understanding Your AudienceI haven't run across too many niches that I would say don't work with Facebook ads. But what you have to think about is where are your clients or the people you're trying to reach making their buying decisions about your type of offer or your type of business.For example, if you have a podcast that talks to HR professionals, right, maybe your podcast helps HR professionals do their jobs better. They're probably not making their purchasing decisions about HR-related stuff on Facebook.They probably were making those decisions on LinkedIn because that's where it's a more professional site. It's where they're actually in the mindset of business. But that's not to say that your clients aren't also using Facebook, and also because think about how I know for myself and a lot of people that I come in contact with.I use Facebook, I use Instagram, I use LinkedIn, I use Twitter. I use all the different social platforms. But the mind frame that I'm in in each of them when I'm on them is different. When I'm on LinkedIn, I'm looking at more professional things. I'm expecting it to be a little bit more of a professional platform.On Facebook, there is a little bit more of a social element. Like my Facebook page is all business for sure. So I don't do business on Facebook and most of my business comes from Facebook.But when I'm going on Facebook, if you're thinking about your customers, if you're helping people with weight loss, for example, are they going on Facebook? Are they going on Instagram to find that kind of information? Are they following weight loss influencers? Are they following those kinds of pages? Is that kind of stuff that they're actually consuming on that platform? What you want to think about is not necessarily your specific niche.It's more like where are your customers and your clients? If you're trying to get brand deals, for example, you may want to be heavily on Instagram because that's where a lot of brands are going and looking for content creators on Instagram because that's where their clients are.Industry-Specific ExampleI used to work at Zappos and I led paid social there. We were heavy on Instagram, we were heavy on Facebook. We weren't doing too much on LinkedIn. LinkedIn was more so for different corporate verticals. We had Zappos at work which was all about making those connections with people who own warehouses so that we can give their people discounts on specific shoes.If you need steel-toe shoes, for example, you can figure out different facets of your business that may fit on different channels. But for the most part, think about where your consumers or the people who are consuming your podcast, where are they making purchasing decisions about your types of offers and that's where you want to make sure that you are showing up.Leveraging the Reach of FacebookI wouldn't say it's not niche-specific because there are a lot of different niches that can work on Facebook and Instagram and there are a lot of different people who use Facebook and Instagram.Facebook has 2.9 billion monthly active users. If you're telling me that your people aren't on Facebook, it's like, I mean, out of 2.9 billion people, like, you're telling me nobody and none of your people are using Facebook, okay?But it's really about figuring out when it comes to your type of service or your type of product, where are they making their purchasing decisions, and that's where you want to make sure that you're showing up.Things To Consider When Starting with Facebook Ads1. Your goals and your sales cycleFor example, I get people who come to me and say, hey, Stacey, I started running an ad and it didn't convert in two weeks. Weeks, and I didn't get any sales in two weeks until now. Facebook ads don't work for me.Well, how long is your sales cycle? My sales cycle is three months. Okay, well, if your sales cycle is three months, why are you expecting people to convert after two weeks? That's something that you have to understand. People tend to sit on my email list for at least three or four months before they buy from me. That is what I used as my timeframe to measure when I was working at Zappos.We are expecting people to buy something that day or the next day. We have a very short sales cycle. Either you want the Nikes or you don't, those kinds of things that we were measuring success based on one or two-day sales cycle. So one, it's about understanding what your sales cycle is for your particular type of products or for your particular services.2. Fresh ad accounts don't have a lot of dataFacebook is always is, the more you run ads, the more efficient your ads are going to be. Because Facebook is taking all that data and putting it into like a container, and it's saying like, okay, these are the people who convert for are.When Stacey runs ads, she typically talks about these kinds of things. These are the people who typically convert for her. So they're building a profile of your people. So you want to make sure that you're looking at it from a sense of like, facebook ads are a long-term strategy.They're not something that you put a dollar in. You're going to get a dollar right out, right away. But if you are someone who has an email list, then you can appreciate the value of having a lot more people on your email list, especially a lot more targeted people. Because that's the one great thing with Facebook ads, is that you can really target people.Like if your clients are small business owners, you can target small business owners. So you fill your email list with a lot of people who are actually in your target audience. If you are someone who also sends your podcast out via email, that means that you get more people who are seeing your podcast, and ask more people who are in your world.3. How long should you run your ads?Give it at least three or four months because there's a lot of testing that goes into Facebook ads to figure out what strategy works, and what doesn't work. There's a lot of receiving a whole lot of data. And that's the great thing about Facebook ads also, is that you get a ton of data. You get a lot more data than you get from just the podcast analytics that you get. You get a lot more data than what you get from organic marketing.And so if you're able to actually run some ads, and you're able to receive the signals and say like, okay, this is working, this was not working, that's part of the process, is figuring out what works, what doesn't work.So give yourself at least 90 days. Give yourself three or four months to really figure out if something's working for you.3. How much should you spend?Facebook ads are very, very flexible when it comes to budget because how they charge you is by cost per impression.Google ads and some of the other platforms are charging you by clicks. They're saying you're paying $2 every time somebody clicks on your ad. But Facebook charges you based on how many thousand people have seen your actual ad.So it'll say like, you're paying $5 for 1000 people to see this. So if you're thinking about it in that way, and 1000 people is not a lot of people when it comes to Facebook, if you think about there are 2.9 billion monthly active users on this site.If you're spending $5 a day and your cost per impression is $5, then you're only getting 1000 people to see your ad a day, or you're only getting 1000 impressions a day.That's not really a whole lot of people, especially if you're thinking about how big of a pool the audience is. So I like to tell people I like to spend a minimum of $15 a day. Then that helps you to be able to get some data. The costs are very controlled. You can always turn things off immediately.4. Increased competition during Q4In Facebook, if something's not working, you can just turn it right off. So $15 a day is a minimum that I like to spend because that gives you space to be able to get some data in and get your ads seen by people. Especially during Q4 work, your costs are a lot higher because there's a lot more competition.Everybody's trying to run ads during this period of the year, so your cost per impression is going to be high. It's going to be a lot higher than it typically would be throughout the rest of the year. You have to kind of account for those kinds of things.Or what is the cost, what is Facebook charging you to get in front of your people? How much competition is fighting for that audience? Business owners, for example. There's a lot of people trying to target business owners.So if there are a lot of people trying to target business owners, that means the costs go up $15 a day minimum, somewhere between two hundred and fifty dollars to five hundred dollars a month if you're thinking about a monthly budget as a minimum.5. How much of your revenue should you allocate to marketing?But what I also like to tell people about budgets is that you have to start to look at your marketing and create an expense line for your marketing. A percentage of your revenue should be allocated to marketing.For example, with me, I follow the Profit First System, which is a great book, teaching you how to balance your money and stuff like that. When I started to look at that, and when I started to do that, I allocate how much I pay myself as a percentage. I allocate how much profit I want to have as a percentage.I figured out what my expenses are based on, what percentage my expenses are of my revenue, and then I figured out, okay, what's left for me? I allocate about 5% of my monthly revenue to my marketing and to my ads, because that is a percentage that works for me, meaning that I can spend that and still be able to pay myself, still be able to make a profit, and all that kind of good stuff.If you're someone who's making $10,000 a month, $20,000 a month in revenue, $500 might not actually give you enough volume for you to actually be able to see something that's working, especially if you're making 20 to 40k a month, $500 is really not just going to be a drop in the bucket for you.If you're just starting out and you're really trying to play around and figure out what's going on here, then yeah, $500 $250 a month actually is a good budget for you. But if you're making over $10,000 a month, then you really need to start allocating a percentage of that revenue to your marketing. So that way you can actually give it a fair comparison.Your Objectives & How They Affect Facebook Ads BillingFirst off, what are impressions?Impressions are more so just how Facebook is going to bill you. That's when they're billing you a certain dollar amount for a thousand impressions.Regardless of how you set your campaign up, they're still going to charge you by impressions, and based on the objective that you could what you're talking about is our objectives. Essentially, Facebook has been able to bucket its users based on their behavior.It can say, like, Alexandra is more likely to become a lead, or Stacey is more likely someone who's going to make a purchase. Or Megan is more likely going to be someone who's just going to double-tap and keep scrolling. She's not going to leave the platform. She's just going to like, comment, and share, and then she's going to keep on scrolling.So it's able to kind of bucket people that way. And then that's what's going to determine your objective. When you select a lead generation objective. For example, Facebook is going to show your ad to people who are more likely to become a lead. Or if you pick sales, it's going to show it to people who are more likely to make a purchase.Even can go just traffic where it's like people who are more likely to just go to the landing page, let it load, and then they don't actually sign up for something, but they actually do go to the landing page.Selecting Your ObjectiveLead GenerationSo there are so many different objectives that you can choose. I typically use a lead generation objective when I'm running ads for my podcast because that's my goal. My goal is to generate leads. And the way that I structure my podcast on my website, I have lead magnets in there.So I'll say, for example, when we were talking a little earlier, I'll take a podcast series that I have. I just did a series on funnels, on marketing funnels. I took that. I took all four episodes and they were published in the podcast land, right? So you can go to my podcast player and you can find the episodes.But I wanted to make it easy for people to say, like, I'm interested in marketing funnels here. Just give me all your content on marketing funnels. So I created a little PDF that just has a link to each episode in there. And I have like a little workbook that goes with it as well. I run Lead generation ads to that because I want people who are more likely to sign up to become leads.Traffic ObjectiveI rarely use a traffic objective because I don't want just people to go to my website. I want people to actually go there, stay, wait for it to load, and actually sign up for something because my ultimate goal is to get people on my email list, email, especially if you're a podcaster.I get most of my downloads when I send out an email saying, hey, I have a new podcast episode that comes out. And so my goal with my business is to grow my email list exponentially because I find that most of my revenue comes from my email whenever I'm doing any kind of promotions. So that's why I typically use a lead generation objective.What are the factors that cause ad price fluctuations?But if you think about lead generation is going to cost less than sales because sales is a higher objective, a higher purchase intent. So Facebook is going to charge you more for your cost per impression for sales than they are going to charge you for leads.Traffic is going to be even less expensive to run because people are just going there and they're just checking it out doesn't require a commitment. The costs are going to fluctuate based on the time of year, based on how much competition is for your audience, based on the objective that you use.All of that stuff kind of goes into the factor of cost. And Facebook doesn't actually tell us specifically like, oh, we charge this for lead generation, we charge this for sales. They don't tell us how much they're going to charge. Those kind of things do impact the cost.The Objective Showdown: Leads, Traffic, and SalesLeadsMy ultimate result is I want people to consume my podcast and want to be on my email list. That's why I run lead generation campaigns. And I also have things that are like pop-ups on my site that say, would you like to join our email list? I'll send you my top five episodes.All of the things on my site are set up to really kind of collect leads because that's how I feed my business. That's how I make sales from leads. If you are trying to get a brand deal and. Your brand deals are coming from how many downloads you get or how many listeners you get.So because my objective is to get leads, that's why I set my pages up the way that I do to really kind of get those people onto my email list. And then I have like a welcome series that comes behind us, like, oh, thanks so much for listening to the podcast. Here are my top five episodes, top five downloaded episodes, or things that I think are most relevant to anybody who lands on a particular page.Sometimes I have lead generators on there where I'm like, hey, get the companion guide that goes with this series. So if I do a series, I always create some kind of worksheet or something that goes with it that includes a link to each episode. And on there, I have a pop-up that says, like, would you want the companion guide to go to this episode? Add your information here and I'll send it to you.So it really kind of depends on what is your objective as a business with this particular episode and that's going to determine how you set it up.TrafficBut you might want to do a traffic objective because you want people to just kind of go to your website and really need them to become a lead, but you really want them to go to the site.Maybe they want them to listen to your podcast player on your site. Or they go to your site, they see your podcast player, and you have your buttons down that says listen on Apple. And they go and listen on Apple. Really depends on what your business objectives are.SalesSay you have a digital product, for example, that you're promoting in your podcast episode and you have some sales checkout or something on your page. Then you want to run some sales objectives because then it's going to get people to your site who are more likely to complete the purchase.If you have a podcast episode about how to plan your week, and then you have a planner that goes with it that you can buy, like a $10 planner or something that goes with it, you should definitely put that on your landing page, on the page of the podcast player where people go to on your show notes, I guess I should say.For that case, I would probably want a sales objective because I want people who are more likely to become sales to make a purchase rather than someone who's just going to become a lead or just go to the page and check it out.SummaryIf growing your list and growing your opt-ins are the most important, you're going to want a lead generation campaign.If you just want to make those sales and maybe your sales cycle shorter, it's an easier buy for people. You're going to go with the sales objectiveIf downloads and show growth are your goals, then you can take the least expensive option, which is going to be the traffic campaign on Facebook.Boosting Posts: The Biggest Mistake You Can MakeThat is something Facebook asks me to do all the time.It makes it so tempting. It's like, don't you want to boost this post and get 600 more people to see? It just goes perfectly with the objective conversation we were just having. One of the objectives that you could also have on Facebook is engagement.Engagement is likes, comments, and shares. And honestly, engagement doesn't pay the bills. Y'all, I don't care how many people like it, I don't care how many people share it. I want to know, did someone become a lead? Did someone make a sale? Did someone come into my marketing ecosystem somehow?So when you're boosting a post, the objective is engagement. You cannot change the objective there. When you're boosting a post, Facebook is just going to show your creative to people who are more likely to comment, like, and share.You also are limited in the audiences that you get to target. When you go to boost a post, you have very limited options for the audiences that you can show this to. You can show it to people who are similar to your followers, you can show it to maybe demographically like people who live in a certain area.Why Ads Manager is SuperiorBut when you're building ads in Ads Manager, there's a whole Meta Business Suite there that shows you how to run ads. That's where you can see insights for your organic content. There's a ton of information in Meta Business Suite. That is the platform that you go into and you run ads from. And in there you can run ads to custom audiences.Custom Audience TargetingFor example, if you do have an email list that has over 1000 people on it, you can upload that email list directly to Facebook and say, hey, show this ad to people who are just like the people on my email list, or show it to my people on my email list.Because maybe people are competing for your audience's attention. Especially during Q4, people who are sending emails are going to go from sending one email a day to two emails a day or three emails a day.Advanced Audience TargetingSo as we move through Q4, you can run ads directly to just your email list. Or you can create a lookalike of your email list of people who have similar behaviors and habits. You can create more custom audience instances. You can retarget your website traffic.So if people are kind of like, say, if you decide you want to run ads with each of your new episodes, which is a lot, I would say, to do, I wouldn't necessarily recommend that. But let's say that you have a really great episode and you want to make sure that your customers or your clients in your world see it. You can do that.You can run ads for people who follow you on Instagram or people who have interacted with you on Instagram. But when you're boosting a post, you're very limited to the amount of audiences that you can choose because it's very limited on the objective and it's just a low lift and a very cheap, like, kind of dip your toe in to get yourself going with ads.I always recommend that you avoid boosting posts because like I said, I don't care how many people like the post, I want to know how many people are actually going to the landing page and consuming the content.Best Practices For Call To Actions & CreativesCall to ActionSo call to action is the easiest. So I'll talk about that first. Facebook does have an actual call to action button that says Listen now. That's the one that I use when I am running ads directly to a specific podcast episode. I'll say listen now. That one's really good you can use.I mean, Learn More is a little vague. I always tell people with the call to action buttons, you are limited to what Facebook gives you. So, like, Facebook is only going to give you a certain I think maybe it's like ten or 15 options that you can choose from.But I say pick the one that's closest to the one that you want people to actually do. Because what I learned when I was working at Zappos and we were spending millions of dollars, so we were doing a lot of testing. One of the things we were testing was Shop Now versus Learn More.Literally 90% of the time when we were running these tests, if we wanted people to get more purchases, this is for people that hit Shop Now for the ads that say Shop Now than the ads that say Learn More.That's one of the things that I took as a learning for myself. And I teach that to my students in that the call to action button should be as closest to the action that you want people to take. So if it's listen now it's listen now if it's download download.So, for example, when I create a lead magnet with my funnel series, the Call to Action, there is download because I want people to download or sign up or something like that.I do make it so that people have to go through a landing page to be able to actually get that series so that I collect the lead. So that's call to action buttons, you're limited to what Facebook gives you.But pick something that's as close as possible not to say that Learn More doesn't work because Learn More does work. It can work. So if you do want people to go to your landing page and check something out, learn more is probably like the default.If I don't see anything else that fits, then I'll pick like, learn more or something like that.CreativesOne of the things you have to think about with Creative is that with our attention spans, right? Our attention spans are about 2 seconds.At this point, TikTok is probably making it even shorter. It's really hard to capture attention on social. Very crowded landscape. But what you want to make sure that you're doing is infusing messaging within your creative.That's the first thing I talk about when I talk about creating ads, what is the message that resonates with your listeners that will bring them in to listen to this episode?I was talking to someone who also does like, podcast production, and she runs ads to her podcast, but she was saying, I just run ads, saying like, hey, here's my podcast. Go subscribe to it. And she was like, well, why are you running ads to specific episodes?And I said because I want to get people in a specific mind frame. If I'm sending ads to one of the podcast episodes I ran ads to why now is the perfect time to run Facebook ads. I want to capture someone who is right on that cusp of thinking, like, should I be running Facebook ads right now, or should I not be running Facebook ads right now?Rather than running ads to my podcast, which is Roadmap to $1 Million, which I am going to test, I am going to test running ads just specifically like, hey, here's my know subscribe, blah, blah, blah.I am going to test doing that. But I wanted to make sure that the messaging was connecting with people who are right on the fence about whether should I be running ads right now. Should I not be? That's what I will say about Creative is that you want to make sure that you're infusing that messaging.With the funnels series that I did, one of the ads kind of the message that was, you already have a funnel. You just don't know that you have a funnel because a lot of people think that they don't. But I'm like, if you're making sales, you have a funnel.Funnels are just a way for to move people from “I have no idea who you are to please take my money.” That's what it is. What is that journey that people go on to actually buy from you? You already have a funnel.You just haven't defined it yet. And that's a way to stick out. Because if I just say, like, hey, download this, listen to this episode about funnels, it's like, well, why do I need a funnel? Well, what if I already have a funnel? It's just a little vague.So you want to make sure that you're infusing that messaging, you're using the language that your customers use, your clients use, or your listeners use.You want to make sure. For example, I use the example of, like, soda versus pop. Some people say pop, and some people say soda. If you know your clients are soda people, then you want to say soda, because if you say pop, they're going to be like, well, what is that? Then it's not going to resonate. Those kinds of things are definitely helpful when you think about messaging.Creative FormatsFor creative, I like to use a mix of still images and video.In my course. I teach people how to actually structure their video ads because video definitely helps to bring in a lot of builds that know, like, and trust. You can pull, like, clips from your podcast. Maybe there's a really interesting message in there that really kind of hooks people.You can use that if you don't record your podcast. For video, for example, you can use still images and then maybe put a caption over top of it or maybe pull a caption out of what you said, something that really grabs people's attention.But it should be very specific. It shouldn't just be, hey, listen to my podcast because it's the greatest thing since Life spread. It should really talk about who is your podcast for, and who benefits most from your podcast. What are the things that you talk about? Who is it really for?Like, my podcast, for example, is not for people who are just starting out in business. I'm not teaching you, like, marketing one on one. I'm not teaching you what is a landing page or what is a lead magnet.I teach people how to take their business to the next level. I teach people who I already have something working. They're like, I have something that's working. I'm making sales, but I'm really trying to scale it and take it to the next level.That's who I talk to in my ad. Creative, keeping in mind who you're talking to and what they care about, is the best way to figure out what you actually should be saying in your actual ad.Graphics versus Copy: Which Has A Bigger Impact?Honestly, the copy is the most important.Yeah, I can give you an example that literally just happened to me recently. And this isn't, like, specific to a podcast, but this is just to illustrate the difference. I just did a live webinar earlier this week, so I was running ads for my live webinar.I had given myself a two, three-week runway to run these ads, and I'm glad I did. And that's what I teach my students and the reason is because the first week these ads were doing were crap. They were not converting. They were just like the click-through rate was very low.I wasn't getting a whole lot of leads. I was just like, what is happening? And I got frustrated, and I just was like, oh my gosh, what's going on here? To kind of step out of the frustration and say, like, okay, what is the data actually telling me?When I was looking at the data, the first thing I like to look at is my click-through rate. If people are not clicking on this ad, then they're not going to have the opportunity to go to the landing page and actually fill this out.Improving Creative and Click-Through RateWhat I realized was that the click-through rate, and that's an indicator of creative. So your click-through rate is an indicator of is this creative resonating with this particular audience? It wasn't resonating because my click-through rate was at, like, 0.5%. And I like to have a click-through rate of about 1% or higher.To me, if you're at 1% or higher, that's 1% is about average. Anything higher than 1%, that means you're pretty good. What happened, though, is that I'm not filming these ads again. I'm not going to reshoot these ads. Okay? But what I did is I literally just changed the copy. I changed the headline because one of the first things people see is the headline.I was looking at my analytics to see like, okay, which headline? Which creative is actually performing the best? I went through there, and I took out some headlines. Reformatted that a little bit, and literally with the exact same creative and exact same audiences, that click-through rate went from 0.5% to 3%.The Power of Copy ChangesThen I see people were actually signing up for the landing page, and I started to see the leads come through. Just because I changed the copy. I didn't change anything about the video that was running. There was a still image running also. All of that was exactly the same. The only thing I changed was the headline.And I think I judged the copy just a little bit on the body copy, and that made a tremendous impact. So I would definitely say don't get too tripped up on the actual creative.The images that I use are literally just like from photo shoots that I've done, like business photo shoots. It's not necessarily a headshot. I use more of a lifestyle image. So there's one image that always converts.For me, for some reason, it's just me sitting on a couch with my laptop, and that one just converts. Every time I run it, it converts. So I use that image in all of the different campaigns. I run it till it stops working until I start to get to that point where I'm like, okay, people are sick of seeing this image. Then I will stop using it.But I just changed headlines, I changed copy, and all that kind of stuff. So I would definitely say copy is the biggest indicator because the creative and the graphic is going to cause people to stop scrolling.The headline is going to also cause people to stop scrolling, but that body copy is what people are going to actually look at to determine whether they actually want to click on the ad and go to the next page.And I teach in my course, I teach people how to use Chat GBT for copy to really kind of get headlines and body copy at least giving you a starting point, because that's the thing, sometimes people are kind of lost because they don't have a starting point.But if you're going in through Chat GPT and saying like, give me some Facebook ad headlines that can help you to get some really good inspiration for what you should be posting, and then you start to run some things.And the more you run stuff, the more you actually see the data and you can say, like, oh, this headline is working really well on this particular ad. Let me actually take this headline and apply it to some other ad.Should you use emojis in your copy?Creative or adding emojis to headlines also helps, really, because it kind of helps to make it stick out from the feed. I use emojis in my body copy also, and Chat GBT, sometimes they go emoji crazy, so you might have to rein it back in. We don't need an emoji after every single word.So sometimes you rein it in a little bit, but emojis are good, and that's if your audience when I talk to my people, I use emojis so it fits with my brand. If you're someone who does not use emojis, don't just throw a bunch of emojis in there just to stick out.You want to make sure that it's on brand for what you're talking about with who you are and how you present. But using emojis, those kinds of definitely helps to make things stick out.But I would definitely put more emphasis on the copy instead of getting yourself tripped up with like, I'm not a good writer because I don't think of myself as a good writer, but I just go to Chat GBT. And it can give me a starting point, and then I can take that, and then I can judge it up and make it my own.Should you personally appear in your video ads?Yeah, so I have a client, who argued that people did not want to see her in her videos and in her ads. She argued me down. I said, let's try it.So we literally had the same exact video script. One of her talking, just talking to the camera. It was her doing a voiceover. So she had somebody do stock stuff. Like it was stock photos, b-roll style.Yeah. So we had like a video without her in it at all. And then we had a video where it was like a combo, where it was like some visual, and then it was cut to her talking and stuff like that. And literally, the video of her just talking to her people was always performed the best.That's why I tell people I'm like, I get that we're like introverts and stuff like that. So maybe just use a still image of you. Like use a nice photo from a photo shoot that you may have done from a business photo shoot, or if you have some really good clear photos.That's the thing. I just want to make sure you can take photos on your phone own, but just make sure it's very clear it's sized correctly. But the image that converts best for me is literally just me. Like I said, I'm looking at the camera. I'm sitting there like sleep.Facebook Ads Library as a ResourceAnd honestly, what you can do is if you go to Facebook's Ads Library, you can see anybody's ads that are running. You can search for one. If you know your competitors are running ads, you can go.This is a part of Facebook's page transparency, the whole Cambridge Analytica, whole scandal thing. From that, they have made things more transparent. So you can see any page that's running ads. You can go to their page, you can see the ads that they're running.Or you can go to Ads Library then you can type in my name and you can see my business page and you'll see the ads that I have running. Or you can do that with your competitors.You can do that to get inspiration. I just taught a workshop to some restaurant owners earlier this week, and we were just going through and looking at local small businesses. So we were looking at ads for like, Yard House and Red Robin and Olive Garden and some of these bigger brands who have these big budgets for just inspiration, right?You can take a look in there and see inspiration because it doesn't necessarily mean that something is performing really well. If you go to someone's business page and you go to page transparency you got to find it.Caution: Only use these ads as inspirationBut going to the Ads Library is a lot more straightforward because then you can just type in somebody's name. You can even type in topics. You don't even have to type see somebody specifically their ads.You can say like, restaurants, and it'll pull up all ads that mention restaurants. You can do podcasts and you just search in there. But I just want to make sure you caveat to say just because something is running does not mean it's performing, does not mean that it's actually getting someone meeting their business objectives.So use it for inspiration, but don't take it as this is what I have to actually create.More on Stacy ReedI have a course called Maximize with Ads. It is all about how to run your own Facebook and Instagram ads.I have always been an in-house marketer, meaning I've worked for the brands that I've been doing marketing for and I love to be able to work with people who want to build their own in-house marketing teams or have people on their team that actually can have multiple skill sets.That's really who the course is for. It's for you if you want to run your own ads, if you have a team, you want them to run ads for you. And it's really for the specifically like online coaches, online service providers, consultants, people in that kind of space who need to generate leads and who need to generate sales.Because I really want to make sure that the course is very focused on what we have on what you actually need. And now I'm actually working on specific strategy cards for different niches. So strategy cards specifically for podcasters. This is what I'm doing on my podcast ads. Here's how you recreate that.I'm also creating some for people who do sales calls. So it's like how do you actually move people from a Facebook ad to an actual sales call? Those kinds of different things are actually on our roadmap.In October, we're doing a big refresh of the course and putting a whole lot of new awesome stuff in there, especially for podcasters. I'm starting to attract a lot more podcasters and people who like me are just, hey, like, I love what I do and I love creating content, but I also have a life and I also don't want to be having to talk about having to share the podcast episode that came out three months ago.That's really good. That's still getting some downloads. I want to be able to amplify that and light that thing on fire. And so that's really who the course is for. And we have support also. So we have actually office hours.Right after this. I meet with my students and they can come on and ask me questions. We have a Facebook group where there's a bunch of people in there who are not poo-pooing ads. They're like team ads. Yes, we love ads off of it. And so that's what the course is all about.I have a podcast called Roadmap to $1 Million. It. Comes out weekly. We post episodes every Tuesday.You can also find me online. My name all around these internet streets is @stacyzeal.co that's also my website as well, Stacy Zeal & Co. and that's where you can get access to the course.So if you go to https://stacyzeal.co/maximize you can watch my workshop, where I go deep about Facebook ads and the strategy and my framework and all that kind of good stuff.And you can really kind of learn what is the process, what does it look like? What do you need to have in place? First, we talk about funnels, we talk about messaging, all that kind of good stuff.So I would definitely say start by watching my workshop and that'll actually lead you into grabbing the course. I love it.PFBCon 2023There is little that is more inspiring than getting to learn directly from experts.If you'd like to continue this conversation with Stacey, you can next week at the Podcasting for Business Conference, where she will be giving an even more in-depth presentation on how to strategically use Facebook ads for your Pod guest.It will be a presentation that you should not miss, and I hope that we see you there. You can register for your ticket here.Key Quotes"Facebook ads are a long-term strategy. They're not something that you put a dollar in, you're going to get a dollar right out, right away.” - Stacy Reed"I always recommend that you avoid boosting posts because like I said, I don't care how many people like the post, I want to know how many people are actually going to the landing page and consuming the content." - Stacy ReedResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023Learn about what other business podcasters are doingState of Business Podcasting Report 2022Stacy Reed Website | Instagram | Twitter | Facebook | LinkedIn | YouTubeRoad to $1 Million PodcastMaximize with AdsRelated:Structuring an Episode For Effective Ads with Heather OsgoodPodcast Promotion that Feels Good with Alexandra CohlThe Philosophy of Podcast Promotions with Deirdre TshienAbout Stacy Reed“Stacy Reed is absolutely obsessed with taking online brands to new heights through strategic marketing. As a Strategic Marketing Consultant and Facebook Ads Expert, Stacy teaches CEOs how to make more money, gain their time back, and rapidly increase their visibility to impact the world with their brilliance.She's had the incredible opportunity to lead paid social efforts for big names like Zappos, UGG, Steve Madden, Adidas, Crocs, and many more generating over $150 Million in sales across channels like Facebook, Instagram, TikTok, Pinterest, and more.With over 11 years of marketing expertise under her belt, Stacy loves sharing her knowledge and helping online brands maximize their marketing strategies. Her ultimate goal is to teach you how to scale your businesses to a remarkable $1 Million and beyond. Stacy hosts the Roadmap to $1 Million podcast, where she shares actionable insights on all things business and marketing. She has also been featured in Business Insider, The Baltimore Sun, and Peacock's Podcast Network for Comcast's Founding in Color Season 2.Stacy is on a mission to give you the strategies, secrets, and expert support you need to grow your sales and impact the masses without sacrificing your life. So, if you have a big vision and you're looking to skyrocket your business, check out her Facebook ads course Maximize With Ads and follow her podcast Roadmap to $1 Million.”

Fallen Hour Radio
Haunted Dolls| Halloween night

Fallen Hour Radio

Play Episode Listen Later Nov 1, 2023 95:11


Haunted Dolls | Halloween night Fallen Hour's Cdale Enick and Markus T.T.H are joined by the devils little sister Delores Bahr lol our little sister. Tonights topic? Haunted dolls. In this episode towards the end we start experiencing some strange happenings hearing things in our headphones and a camera malfunction all captured on video! this one definetely got creepy it was a fitting debut for Delores Bahr Video OptionsAdd photos and videos from your mobile device.AddAdd to your postYou cannot edit this contentThis can't be combined with what you've already added to your post.Boost postYou'll choose settings after you click Post.Schedule your post from Meta Business Suite.Post --- Support this podcast: https://podcasters.spotify.com/pod/show/fallenhour/support

SEO para Google
422: Revivir contenido antiguo

SEO para Google

Play Episode Listen Later Oct 25, 2023 15:56


Revivir contenido antiguoAntes de empezar el episodio de hoy te traigo una herramienta de SEO gratuita que te ayudará a subir posiciones en Google.Podrás detectar fallos de tu web, revisar enlaces entrantes y salientes, realizar un análisis de palabras clave, analizar a la competencia y configurar alertas.Sólo tienes que entrar en https://borjagiron.com/ahrefs y empezar a usar la que posiblemente sea la mejor herramienta de SEO gratuita del mercado. Recuerda, borjagiron.com/ahrefs Te dejo el enlace en la descripción.Mejor hosting: HostingerPara crear tu web, blog o tienda online al mejor precioCómo comprar Hosting y Dominio con Hostinger al mejor preciohttps://triunfacontublog.com/mejor-hosting-wordpress/Consigue descuento: https://borjagiron.com/hostingerMuy buenas y bienvenido al podcast “SEO para Google”, soy Borja Girón y cada miércoles aprenderás todo lo necesario para salir en las primeras posiciones de Google y generar más visitas y ventas. Recuerda unirte a la Comunidad Emprendedores desde: https://borjagiron.com/comunidad y podrás acceder a las sesiones de Mastermind cada lunes conmigo y el resto de emprendedores, al podcast secreto, a los retos y las categorías dentro del grupo de Telegram sobre Instagram, RRSS, Finanzas, criptomonedas, salud, Inteligencia Artificial, marketing, podcasting, productividad y todo lo necesario para hacer crecer tu negocio.Y ahora sí…¿Estás preparado? ¿Estás preparada? ¡Comenzamos!1: Revive Old Post2: RevivePress3: Actualizar4: Crear posts directos de otros más largos. Los dos formatos.5: PDF para crear otra línea en resultados de Google6: En RRSS volver a publicar lo mismo. Meta Business Suite permite Duplicar. Twitter puedes copiar y pegar.Únete a la comunidad de Emprendedores: https://borjagiron.com/comunidadRecuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si quieres seguir escuchando estos episodios compártelo, dale a me gusta, deja 5 estrellas o comenta el episodio.También puedes acceder al curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

Dishing Up Digital with Ellen Mackenzie
Apps I Use as a Social Media Manager

Dishing Up Digital with Ellen Mackenzie

Play Episode Listen Later Oct 13, 2023 17:45


Last month (September), I had a huge response to this post on my Instagram Page, giving me the idea to expand and record a podcast episode out of it. This is also one of the topics I frequently get asked questions on, so I thought I'd let you know what apps and programmes I use in the day to day running of my business. My apps are: Adobe Creative Cloud, Canva, CapCut, Paypal, Xero, PandaDoc, ClickUp (affiliate link), Trello, and Meta Business Suite. It's important to note, that yes, there are many amazing alternatives out there, and I'm not saying my chosen apps are the ones you should work with. This are just what work for me and, in some cases, what were available to me when I started. Hit me with any questions you have around this topic, or let me know what your preferred alternatives are - what's popular in your part of the world too! And if you enjoy this episode, don't forget to review us on Apple Podcasts or Follow us on Spotify - it really helps encourage me to keep making these for you. Have a great week Guys! Ellen xx ~~~ Mentioned in this episode: Why I Don't Schedule Client Posts Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=enBuy Ellen's Book: https://www.ellenmackenzie.com/book

Schooled In Socials
29. Choosing a Social Media Scheduler For You Teacher Business

Schooled In Socials

Play Episode Listen Later Sep 27, 2023 15:37 Transcription Available


We kicked off the month chatting about time savers for social media and we couldn't round out the month without going in depth on one of the best: scheduling apps.Episode HighlightsConsiderations for choosing a social media schedulerFree Schedulers Paid schedulers Resources MentionedLater scheduler: https://try.later.com/ggv1e2qz2oop (aff link) Meta Business Suite: https://www.facebook.com/business/tools/meta-business-suiteInfo on Instagram scheduling: https://help.instagram.com/439971288310029Hootsuite: https://www.hootsuite.com/Tailwind: https://www.tailwindapp.com/Mini Social Media Consults: https://calendly.com/kfostersolutions/mini-social-media-consult-cloneIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649Connect with hostKassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutionsInstagram: https://www.instagram.com/fostercontentsolutions/Join the Facebook Community: https://www.facebook.com/groups/schooledinsocialsSocial media tools I love:Airtable (affiliate link): https://airtable.com/invite/r/ZnOJJF9YLater (affiliate link): https://try.later.com/ggv1e2qz2oopMentioned in this episode:Grab this Black Friday deal before it's goneGet my brain inside your business for a focused 30 minutes to make sure that you have a solid plan moving forward and you know your social media can help you reach your business goals. This is not a one size fits all solution. Instead, you're going to get targeted advice that is focused on YOU and YOUR business. For Black Friday (and until these spots sell out) this is experience is only $47 which is the lowest price point these mini consults have ever been! https://calendly.com/kfostersolutions/mini-social-media-consult-blackfriday I can't wait to make 2024 the year that your social media marketing helps you reach all of your big business goals. I'd love to hear from YOUAll this month, we are talking about showing some love, so I think this would be the PERFECT time to hear from all of YOU about some love you are feeling for social media. I want to hear about something positive you've seen in your business because of using social media. It can be something you implemented from this podcast or something you did on your own that brought you a win. And if you didn't know the one year anniversary of Schooled in Socials is coming up so I would love to feature what you love...

Marketing Digital para gente como uno.
1331 Meta business suite.

Marketing Digital para gente como uno.

Play Episode Listen Later Sep 19, 2023 10:30


¿Te gustaría poder gestionar todo lo que ocurre en tu Facebook, Instagram, Messenger y WhatsApp desde un solo lugar? Precisamente de eso se trata la plataforma Meta Business Suite que te permite desde una única interfaz responder mensajes, crear contenidos, planificarlos y ver las métricas. Te cuento como.

Success Unscrambled | Blog Traffic Tips | Business Success Stories
Facebook: Business Suite vs. Business Manager vs Creator Studio

Success Unscrambled | Blog Traffic Tips | Business Success Stories

Play Episode Listen Later Sep 11, 2023 17:51 Transcription Available


It was 2020 and Julie got very confused about the Facebook Business Suite vs. Facebook Business Manager platforms. While she was quite familiar with the platform this new addition to the Facebook family left her quite baffled. As if the health restrictions weren't bad enough Julie thought that this change was adding injury to insult. As a business owner if you are looking to streamline social media management on Facebook then you're probably familiar with the Facebook Business Page and the various tools available.  For growth, any Facebook advertiser or content creator must identify the right tool.  I've been playing this game for over a decade and have seen so many people struggling to figure out which tool is right for them. It's like trying to choose between pizza toppings - so many options, so little time. If you're feeling lost in the jungle of Facebook tools, fear not! In this resource, you'll discover how to conquer the social media world and Facebook, its undisputed king and you'll be able to pick the perfect tool for your needs. It's like a battle royale between two heavyweight boxers, Facebook Business Suite vs. Business Manager. And just for kicks, I'll throw in Creator Studio as a wildcard contender. Don't worry, you'll come out on top. Facebook Business Suite - Info Guide Facebook Business Suite (now Meta Business Suite), is like assembling the ultimate team members of social media superheroes to help small business owners conquer the world of social media management.  Launched in 2020, Facebook Business Suite is the ultimate sidekick that integrates the Facebook Pages Manager app and the Instagram app, creating a powerful force for businesses to manage their accounts on the go. It's like Gamora and her sister Nebula teaming up to conquer the galaxy but for social media. Facebook Business Suite was designed to replace Facebook Business Manager. Let's face it, FB Business Manager can be as complicated as trying to solve a Rubik's cube blindfolded, especially for small businesses with limited resources. Facebook Business Suite, on the other hand, is user-friendly and accessible for businesses of all sizes. The new interface with powerful features is as easy to use as playing a game of Monopoly with your family. You can access Facebook Business Suite on both desktops and via mobile app, giving businesses the flexibility to manage their accounts from anywhere. And you can schedule posts and stories on both Facebook and Instagram in advance. This game-changer feature allows businesses to plan and organize their social media content like a pro. Facebook Business Suite also offers a range of additional tools that can help businesses improve their social media strategy. These include ad management tools, audience targeting options, and insights into the performance of their content. With these great tools, businesses can gain a deeper understanding of their audience, create more engaging content and ultimately drive more traffic and sales to their website. It's like having a secret weapon in your back pocket. Facebook Business Manager - Info Guide Compared to the sleek and user-friendly Facebook Business Suite and Creator Studio, Business Manager feels like a clunky relic from a bygone era. It's not as powerful as its newer counterparts, and let's be real, it's just for managing page settings and assets.  And don't even get me started on the way Business Manager handles ads. It is like trying to swim upstream in a river full of obstacles. It's an outdated way of managing ads that can leave even the most experienced marketers scratching their heads. It's mainly intended for managing page settings and assets, like who has access to your page and what permissions they have. If you're looking for a simple way to manage your page and assets, Facebook Business Manager might be a good fit. For a few businesses,

Success Unscrambled | Blog Traffic Tips | Business Success Stories
The Facebook Lead Ads Cost Guide – How Much Per Lead

Success Unscrambled | Blog Traffic Tips | Business Success Stories

Play Episode Listen Later Jul 31, 2023 45:55 Transcription Available


Kimberly heard a lot about Facebook lead ads cost and she was wondering if it will work for her business model. As a new course creator Kimberly was finding it difficult to figure out what marketing strategy to use to achieve her goals. While Udemy and Coursera look like attractive options because they have an existing audience. Kimberly knew straight away that these course marketplaces are not the best solution for her dream life. Let me know if you can relate to these points. You've enrolled in several coaching programs that promised visibility but didn't deliver You don't have an existing audience to promote your course After spending $1,000s on resources you're wondering if to throw in the towel All you need to see is a silver lining behind your current dark cloud If only there was a way to grow a targeted email list of potential students quickly and simply with a minimum budget of $1,000/month. In this post, you'll learn how Facebook lead ads can be a breath of fresh air and how they can generate leads for you while you sleep at a very good price. What is Facebook Lead Ads In case you are brand new to Facebook advertising and wondering why you haven't heard about it before this is for you. One of the best ways to explain Facebook lead ads is to show you what it looks like and how it works. However, before doing that here's a brief explanation. Facebook lead ads are a form of advertising specifically designed to generate qualified leads for businesses. The reason it is called Facebook lead ads is because the lead generation occurs on the Facebook platform itself. It means that people viewing the ad will be given the opportunity to enter their details to obtain the offer without having to leave Facebook. So, everything occurs on the platform. How is it Possible to Generate Leads Without Leaving Facebook When you are logged into Meta Business Suite and you click on Ad Manager you'll see the opportunity to create a campaign. After clicking 'Create' at the campaign level you'll see a list of objectives to choose from which will determine your ad type. Choosing leads as your campaign objective will give you a list of possible results that you'll receive from running this type of campaign. Notice the four options given include: Calls Instant forms Conversions Post engagement It is important to note the conversions in this particular case refer to you generating leads on your own web property. As opposed to getting them to sign up via Facebook. 'Instant forms' is the not-so-popular name for Facebook lead ads. What Does the Lead Ad Form Look Like? After creating your ad set and creatives you'll see the option to customise your Instant form before publishing your Facebook ad. As you can see Facebook is pretty thorough in that they've included an area for Privacy policy which is very crucial. This is because you'll be collecting personal details or contact information like an email address. The key to getting high conversion rates on these forms is to remember that people are busy so the less you ask them the more leads you'll get. Although a Facebook pixel isn't required to run an instant forms campaign you'll still need a link to your privacy policy page. This leads us to the next question, the ad. What Does a Lead Ad Look Like? If you're wondering how different a lead ad looks compared to regular ads the answer might surprise you. A Lead ad looks very much the same as regular ads with the only difference being the call to action at the bottom. Typically the call to action would be to download the free resource that you will be offering them in exchange for their details. Here's an example of one such ad as it would appear on Facebook Of course, this resource would not be complete if I fail to include what Instagram ads look like so here you go.

Sports Marketing Machine Podcast
21 - The 3 Audiences You Should Have In Your Meta Business Suite

Sports Marketing Machine Podcast

Play Episode Listen Later Jul 6, 2023 9:33


In this podcast episode, I dive into creating three specific audiences within the Meta Business suite. Most sports teams use Facebook or Instagram advertising to promote their games and sell more tickets. The Meta Business suite is a great way to target the exact right people who are interested in your games. We go over what makes an audience, how to create them, and which sources you should use to target each audience. We also look at some examples of how Meta Business has been used effectively by other sports teams to drive ticket sales and fan engagement. Finally, I wrap up with a few tips for creating audiences that will bring you the best results.By the end of this episode, you'll know how to create three specific audiences with Meta Business and be able to use them effectively to target the right people and increase ticket sales. So if you're looking for ways to maximize your Facebook or Instagram campaigns, this podcast episode is for you.Meta Pixel Helper: https://chrome.google.com/webstore/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpcSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

The Ambitious Bookkeeper Podcast
[Q&A] Why DIY E-Commerce is no-go

The Ambitious Bookkeeper Podcast

Play Episode Listen Later Jun 21, 2023 41:36 Transcription Available


In this Q&A episode, Serena talks about her experience taking a break from social media and how it benefited her mental health. She also shares tips on managing business social media pages and taking a closure period to focus on CEO work. Plus, you'll hear her answer questions related to pricing and managing Ecommerce. Come get some actionable tips!In this episode you'll hear:details on Serena's social media hiatushow we handle holiday/closure periodshow to include software subscriptions in your pricingstrategies related to DIY EcommerceResources mentioned in this episode:Check out my Bookkeeping for E-Commerce Clients Workshop!Check out Meta Business Suite for managing business social media pages!Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @ambitiousbookkeeperFor more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect on Facebook: Facebook.com/serenashoupcpaFollow on Twitter: twitter.com/serenashoupcpaThank you for your support of our show. If you haven't left a review yet it's super simple. Please go to: https://www.ambitiousbookkeeper.com/podcast and leave your review.Podcast Publishing Tools we use:Podcast Editing: Sabr Media LLCDescript (affiliate link)Buzzsprout (affiliate link)Join the next free training at ambitiousbookkeeper.com/training

TPS Reports Podcast
281. Low Down Bums

TPS Reports Podcast

Play Episode Listen Later Jun 7, 2023 74:50


In this installment of TPS Reports the Squares discuss their new Mumble Rapper video, Meta Business Suite, location scouting, Big Willie Style, naming seven movies with "Seven" in the title, Death Proof & sneaking aluminum cans into a baseball stadium. CLICK HERE to pre-save "Mumble Rapper" (streaming everywhere June 9) Outro song: "this is my jam" by Wax & Herbal T Smoochie Gang Playlist Term's Album of the Week Playlist Please send questions, stories & whatever else to tpsreportspodcast@gmail.com and feel free to leave us a voicemail at 708-797-3079. The Palmer Squares on Facebook, Twitter, YouTube, Patreon & more Shop for Official TPS Merchandise

El podcast de Instagram
242: Mi estrategia secreta para ganar dinero con Instagram

El podcast de Instagram

Play Episode Listen Later May 28, 2023 15:49


Masterclass Secretos para crecer en Instagram: https://borjagiron.com/hacks-crecer-instagram/Recuerda unirte a la Comunidad Emprendedores desde: https://borjagiron.com/comunidad1: Creo contenido estratégico (Reel, carrusel, post, live)2: Pido comentario con una palabra al final y en descripción. Lo automatizo con Manychat con mi sistema único y creo automatización para no pagar de más.https://triunfacontublog.com/leccion/29-manychat-bot-automatizar-instagram/Además aumento interacciones y alcance.3: Mando MD con landing page4: Se unen a mi newsletter diaria5: Aporto valor. Enseño. Aprendizaje. Historia.6: CTA: Acceden a la mi comunidad de emprendedores. Subo precio el 1 de cada mes.7: Reutilizo contenido.Este es mi secreto para crecer en Instagram y ganar dinero con Instagram sin que me afecte el algoritmo.Lo de ganar dinero con anuncios es la peor opción como pasa en YouTube.Posts patrocinados es interesante pero se pierde mucho tiempo buscando patrocinadores y consiguiendo que se mantengan en el tiempo.Ser constante. Programo todos los contenidos con Meta Business Suite https://borjagiron.com/metricool En el próximo episodio te hablaré sobre la importancia de perder seguidores.Comunidad Emprendedores en Telegram: https://borjagiron.com/comunidadCurso Instagram en https://triunfacontublog.comRecuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos, reflexiones, cotilleos y tendencias del mundo de Instagram. Si quieres seguir escuchando estos episodios compártelo, dale a me gusta, deja 5 estrellas o comenta el episodio.También puedes acceder completamente gratis a mi newsletter desde https://borjagiron.comSoy Borja Girón, has escuchado El podcast de Instagram, nos escuchamos en el próximo episodio.

Hybrid Ministry
Episode 043: Why I finally broke down and tried a posting service and my take aways from it

Hybrid Ministry

Play Episode Listen Later May 4, 2023 26:02


In this episode Nick will breakdown what led to him FINALLY changing his accounts to business accounts, using a posting service, the results from that, and his ultimate take away. Follow Along on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g Full Transcript: http://www.hybridministry.xyz/043 The Spreadsheet with the Metricool Results: https://www.hybridministry.xyz/articles/metricool Follow Along on TikTok: http://www.tiktok.com/@clasonnick FREE E-Book: https://www.hybridministry.xyz/articles/ebook SHOWNOTES Metricool Posting Service: http://www.metricool.com TIMECODES 00:00-01:39 Intro 01:39-08:53 My journey to using a social media posting service 08:53-13:07 The Results from 18 posts used on a social media posting service 13:07-18:30 Breaking down the stats from Metricool 18:30-20:08 3 TakeAways from using a Posting Service 20:08-25:23 What does this mean for social media moving forward? 25:23-26:02 Outro TRANSCRIPT Nick Clason (00:00): One. Well, hello there, everybody. Welcome back to another episode of the Hybrid Ministry Show. I, as always, am your host, Nick Clason, thrilled and excited to be with you wherever you are consuming this. Whether you are over on YouTube or whether you have found this via your podcast catcher, know that we do offer the other. So if you are on YouTube, you wanna check it out on podcasts, you can head to http://www.hybridministry.xyz If you're just listening to this. And today in particular, I am gonna drop some like visual aid representation stuff on screen as we're chatting through what we're chatting through. You can head over to YouTube today. We are going to talk about a scheduling service. Yes, I have been against this for years and years, and if you have been listening to this podcast, do you know that it has taken a minute for me to ever convert our TikTok account over from a personal to a business? Nick Clason (00:56): I've finally made that shift. I will tell you why, and make sure you stick around to the very end of the video for me to give you my final conclusion on whether or not you should be using a scheduling service for your social media. Before we dive in though, let me let you know that we have created a 100% completely free e-book and checklist, and for signing up for our email newsletter, you will get a copy of both of those immediately sent to your inbox. So go ahead, head to the link in the show notes for that. And without any further ado, let's dive in and let's start talking about scheduling services on social media. Here we go. All right, let's talk about scheduling services. Now, if you've listened to this podcast any length of time, you know that I have not really been much of a scheduling service person. Nick Clason (01:51): And so let me give you just a little brief history on all of that for me. So, uh, I started really getting into social media and social media scheduling and planning. Every church I've been in, I've had that to some level, some degree, but I've gotten mu I've really honed that in, I would say within the last three ish years. Um, and it dated back a couple churches. I'm trying to think like I really got into trying and experimenting with some stuff. Um, when I was at church in Cincinnati, I was there for a couple of years. Um, and then when I moved to Parkview, which is the church I was at before here, uh, in, in the South Chicago suburbs, I had nothing to do with social media. But then I offered to have something to do with it. Like I took on a portion of it. Nick Clason (02:46): And, uh, there is when I really started to hone in on more of what I'm focusing on now, TikTok and reels and stuff like that. And then that's when I met Matt, if you've been around since the beginning, you know, Matt was my co-host, the first, you know, 10 or so episodes. And so, uh, he worked at Parkview with me. Anyway, all that to be said, one of the things I discovered, cuz I had used both at my church in Cincinnati, and at the start of my time at Parkview, I used Hootsuite as a scheduler. And I think Hootsuite is fine as a scheduler, uh, for anything like Instagram feed posts or Facebook posts. Those are fine. The issue was, and I, and it may have changed, and so I may be eating my words a little bit on this. It may have changed since I most recently used it, but it could, when I started really, really taking over social media at my last church, I went to Matt, um, and I said, Hey, is there any way for me to schedule stories and, and reels or tos? Nick Clason (03:44): And he said, not really. And then I think within about a month of that conversation, a both of us started our exit strategies out of there, A and b, TikTok, A and Instagram all came out with, uh, schedulers. Okay? And so, uh, about a week or month ago, actually, about a month ago, I had a conversation with another youth pastor friend of mine from Indiana, and he's like, do you know that you can schedule your TikTok? And I was like, what? And so I did dive into it and yes, in fact you can, if you are a business account, you can, uh, schedule TikTok through the TikTok website. And so I was like, okay, interesting. So I started to play around with all these different things and I was like, this might be a game changer. Now let me explain to you what happened and what my journey was to end up where I ended up. Nick Clason (04:37): So, uh, you can natively schedule through all four of the core platforms. We're talking about Facebook, uh, which Facebook and Instagram are linked together through the Meta Business Suite, TikTok, and then YouTube. Of course you can schedule on YouTube. Um, but, but none of them, in my personal opinion, are, are optimal. And I'll give you some reasons why. Uh, when I was trying to schedule through the Facebook Business Suite, I personally, our account for whatever reason, wouldn't allow me to schedule Instagram reels. I could schedule Facebook reels, but I couldn't schedule Instagram reels. And so then that sent me on a search and I could do the other ones. I could do TikTok and I could do YouTube. However, I will say YouTube, it's just like you're uploading a regular video. And when I, when I upload on YouTube shorts on my app, it's a completely different interface. Nick Clason (05:33): And so, honestly, half the time I wasn't sure if I was doing it right because I'm like, is this where I put the caption? Is this where I put the title? And YouTube shorts are still a little weird and they're, I think they're still trying to figure out what they're doing over there. Um, they have put a lot more time and effort and energy into it. And so it's getting better for sure. Um, but YouTube has actually been my number one, uh, culprit, uh, downfall in all this. Anyway, I'll get to all that in a second. Uh, so I went, I searched through all these things, discovered and landed on a platform called Metro. Cool. I'll drop the link in the show notes. It might be helpful, it might be useful for you. Check it out. I can't make a blanket statement and say like, you should do this, you should do that. Nick Clason (06:13): I'm just gonna give you my experience and then what I would recommend if you were consulting or asking me. Um, but you might not be. And so you might be like, oh yeah, that totally works for me. Uh, but I landed on this thing called Metric Cool. I could link all four of those services, Facebook, Instagram, TikTok and YouTube shorts. I could link all four of those and I could post auto post to all of those. I could schedule it ahead of time and then it would post on its own when I, I said to post it. Okay? And so I was like, this is going to change my life. And so let me tell you the results, the stats and how it all went down, uh, on metric. I used it for two and a half weeks. I posted a total of 18 videos on that time. Nick Clason (07:00): And, uh, the reason I didn't use, you know, post every single piece of content that I was planning to post is cause I had some TikTok sitting in my TikTok drafts. I had some that had, I had, uh, like recaps that I hadn't even filmed yet that I couldn't like preschedule. And I was like, I'll just take care of these live. Also, metrical is free for up to, um, what was it I I calculated that was free for up to like 30, uh, days. Um, not like a trial, but like 30 days worth of posts. Um, but however, it's like if I posted Instagram reels and Facebook and TikTok a and YouTube, that counts as four. So it was like, it was more than 30, it was like 120 I think. Um, but if I post on four of those four 30 days, then I'm going to use them all up, right? Nick Clason (07:49): And so that was another reason I didn't schedule everything. Cause I was like, I can leave some gaps in here, uh, to save back some of their, their free, you know, posting stuff, whatever. Anyway, I digress. So I used it. Um, and the reason I used it right was because I couldn't figure out a way to do Instagram and, uh, real scheduling and all these things. The other thing is I liked it cuz it's all in one, right? If I was gonna do all the native schedulers, I'd have to have like three tabs open and do TikTok and then go over to YouTube and then go over to the meta business suite. Possible doable and definitely worth my time if that takes away from me having to schedule live, you know, live posting. And so, um, finding this was, I was really exciting moment for me. Nick Clason (08:35): And so I, like I said, I went all in. I was like, let me try this thing and see what happens. So I'm gonna give you the results here. Let's dive in and look at the actual nitty gritty stats. And this is where, if you're listening, you may wanna switch over to YouTube, um, and see some of these things cuz I'm just gonna, um, screenshot my spreadsheet and put it on the screen. So here we go. Okay. Like I said, I, uh, uploaded and used metrical for 18 different posts over the course of about two and a half to three weeks. Um, I posted on all four platforms, morning, evening, and night. And here were some of the results that I came up with. So, uh, let's just go, uh, one by one through each platform. So on TikTok, like I said, I posted 18, here were our watch results. Nick Clason (09:22): 1 63, 1 44, 141, 1 77, 1 52 91, 2 21, 1 49, 1 50, 1 28, 1 35, 1 40, 1 40, 1 48, 1 40, 1 53. Those are low for us. Um, we typically, um, and we don't go super viral on TikTok. I'll just be honest. I honestly, I think we started at a time where TikTok is kind of choking down the watches. And um, you know, like I mentioned Matt, he even said something to me interesting. He's like, I think TikTok might know you're church and if they know you're a church, he's like, I don't know that they're gonna give you a ton of organic reach, which was an interesting thing. Um, so he was saying that even back when I was at Parkview that it might not be, you know, that might be some of the case. So anyway, um, we, you know, we typically live in the two 300 s and then we'll pop, you know, for some over a thousand or whatever here and there. Uh, so the average TikTok wa uh, watch analytics of my metrical posts were an average of 122. Nick Clason (10:24): The highest I got was 2 21 and I had two tied for the lowest at 41. So not great. Okay? Um, Instagram reels, this is what we did on Instagram reels 2 51 8 5 19 3 18, 1 38, 1 46, uh, 2 53, 2 1 45. There was one that didn't post cuz there was an error that happened actually a couple different times. I had to go in and manually redo it. That's another story for another day. 2 2 3 2 0 2 180 6, 1 34, 3 94 for an average, uh, view of 1 68. And so our highest was that one of five 19, which was the third one that we posted. And then we had three that were tied with only two views. So again, not great, we did have some perform better. And I will say this, um, between TikTok and Instagram reels, we go, we have much higher views on Instagram reels than we do on TikTok, but I think we have less engagement on Instagram than we do on TikTok. Nick Clason (11:27): And so it's, it's, you know, watch isn't isn't equal to engagement and engagement is a loose term, I get it. But that's comments, that's shares, that's likes those types of things. Uh, Facebook reels. Interestingly, and this was really helpful for me, and I'll share some of this in a minute with some of my takeaways, but Facebook was actually quite a beneficial, uh, it was quite beneficial for me to go back and look on Facebook. Honestly, I had it and just let it do its thing. Um, and I never really go back to Facebook to engage much, but we had some decent traction on Facebook, surprisingly, and as a youth pastor, not necessarily my goal, right? Uh, we're probably catering to and reaching parents over there. Um, which might be a good thing, might be a bad thing. I don't know. Like, I don't have like a stance on whether or not, you know, I'm happy with that or whatever. Nick Clason (12:15): But we did quite well on Facebook. So here's what we had on Facebook. 1 92, 62 18, 3 38, 98 4 19, 2 24, 2 57, 2 62, 1 98 42, 2 0 6, 1 93, 3 78 39, 180 9, 2 0 3. Average view of two 18 with our highest being four 19, our lowest being 39. And then finally on shorts, this is where it got bad. 4 0 7 7 4 15, 2 3 17, 6, 6, 8, 6, 3, 2, 2, 1 for an average view of 5.4 highest 17 lowest zero. So let's extrapolate and look at some of the takeaways from all of this. What does this mean? All right, so what does all of this mean? Should you schedule? Should you not, should you use metric? Cool. Here's, here are my personal takeaways. So you need to know this. I'm not using it anymore. Like what it did to us on YouTube was, was horrific. Um, and I'm not blaming metrical necessarily, right? But I I, after a couple of days I started screenshotting some of these things to my, um, free under the table consultant, Matt, Matt Johnson, former co-host of the podcast. Nick Clason (13:36): May he rest in peace. Uh, but anyway, I was like, bro, what's going on here? And he's like, yeah. He's like, I was worried about that for you. Cuz they, those platforms, they, they don't typically like you using third party services. So these third party services, they may be able to tap into the api, uh, and, and like allow you this, this may be a thing that they're able to actually allow happen. But basically what he was saying is he's like, I don't know that that is your optimal strategy moving forward. Kind of a bummer because it's easy for you or me as a social media manager, but it's more difficult. Um, you know, and your views might go down. And so you have to weigh out like what's more valuable. And honestly, there is a moment where it being easier for you, especially if you're going to post at the volume that I have recommended you do. Nick Clason (14:26): Uh, that's a lot. And so sometimes you're like, I don't wanna have to always be thinking and remembering to like get on there and live post everything. I don't wanna have to input every single thing into to Google Calendar. You know, like I used to put every single thing into Google Calendar to remind myself to post, honestly. Now I just kind of know like, oh, I gotta post three. And so I, I go to just like a picture I took of like a calendar that I wrote it all out on and I just go off of that. I don't even have anything alerting me cuz it's so woven into my rhythm and habit of just posting. So anyway, here are some of my observations. First observation is this. Not one single video across all four of the platforms was like highest. Like, it's not like this video performed well and it performed well across all four. Nick Clason (15:15): Like when I say the highest performing one, like the highest performing one overall, um, I think was the, the Instagram reels one. And that was one about Fruity Pebbles, right? Meanwhile on TikTok it was, it only got a hundred views on Facebook reel, it got 218 and on YouTube shorts I had four. Then my lowest overall video was the one that got zero plays on on YouTube shorts, but it got 260 on Facebook, eight on Instagram reels and 144 on TikTok. So it, it's a lottery ticket we've talked about, right? Like you punch it in all four places because it might perform well over here and not well over there. And so similarly, the highest on Instagram, I could read you those same like stats across the line. And, and the same thing, like it's not the best performing video overall, it's just simply the best performing video on that platform. Nick Clason (16:10): The other observation I had was that, uh, of my overall, um, analytics, Facebook had the best watches and YouTube had the worst watches, okay? In the midst of this, like I said, right, I used it for 18 posts. In the midst of this, I did have a video that had 300 or 3000, um, 556 views on TikTok. And that was posted in the middle of this run of me using Metrical for two and a half weeks. It wasn't one of the metrical videos, it was one that I posted live. Cuz it was one of those that is like, um, it splits the room in two and you got a bunch of people and you decide like, do you know this song? Do you not know this song? If you know it, go to this side of the room and sing it. If you don't walk over here in shame and then it'll change to another song. Nick Clason (16:54): And if you know that one, you can move over to the room, but if you did know this one before, you have to move back over here. It was one of those and it went well for us, and we're gonna do more of those and, and shoot more of those and post more of those because it worked for us. And who knows, it may be a thing that we can lean into more. Uh, or it was just a one-off. You never know how those, how those work, right? So we're just gonna try some stuff. Um, my Facebook views remained consistent. It, I saw no appreciable difference between before Metric Cool after metric, cool during metric, cool. Whether I posted it via Metric cool, or whether I posted it manually. My Facebook views pretty much remained the same. Um, this was the most disheartening one before I started using Metrical. Nick Clason (17:37): Like right before I had videos within a week or 10 days of posting on YouTube shorts that got 2,400 views, 1,400 views and 634 views. There were some other smaller ones in there, right? But I had some pretty hefty and big views on YouTube shorts since posting on metrical, like pulling the plug and being like, I'm not using this anymore. The highest I've gotten on YouTube shorts is 49. I've had the majority of my views in single digits and I've had several with just no views at all. And so that's disheartening. And I have to, I have to start back over basically on YouTube shorts and I may have dinged myself permanently, um, or at least for a really long time by using Metric. All right, so three takeaways. What does this mean? So three takeaways. As of right now, I'm back to posting everything manually. Nick Clason (18:37): I'm not using the service scheduling service anymore. Perhaps, uh, that's takeaway number one. Takeaway number two, perhaps the native schedulers would, would be more advantageous. You know, I'm assuming if TikTok has a scheduler built into their website that they're gonna, um, promote and prioritize that more than they would like just a third party service like Metrical. Um, but like I said, right now I need to focus on growing our YouTube engagement back. And so therefore it's for me, I'm an all or nothing kind of person, so I could, yes, I know you're think you're listening, watching, like why don't you just schedule on on Instagram, Facebook and TikTok, again, remember Instagram, I couldn't figure out a way to schedule. So for that one it would be like, I can schedule for Facebook and TikTok, but then I need a live post for Instagram and YouTube. Nick Clason (19:29): It just, it, I I I would rather do it all at the same time, um, to just know, like I post all four, boom, boom, boom, boom, and I'm done. And when I say all four, I only need to post in three places. I need to do TikTok, I need to do Instagram and make sure Facebook is toggled on, and then that's taken care of. And then I need to go do YouTube. So when I say four, it's three. It's still a lot, but it's not, you know, as many as that sounds. Uh, the other thing, the other, the third takeaway for me is it's definitely tedious work, but a non bot scheduling still has proven to be the best for engagement for me, for us, and for our ministry. So, big picture, um, I have been for years, um, and on this podcast, if you go back and listen, I have been promoting two to three posts per day, five to seven days a week. Nick Clason (20:21): And that's a hefty content load. Uh, one, a couple things like, you know, just let you know, I, so for example, I have like a lot of games over on D y m. Um, I'll link some of those in the show notes if that's something you're interested in going, checking out. But like some of my favorites are like a gif flashback game. You watch a gif for five to seven seconds and then you're asked a question about it to immediately recall it. Another one, my all-time favorite is called emoji phraseology and it's like emoji phrases. And so I have these emojis come in animated. And so one of the things we've been doing is I've just been taking those games and we've been playing them. Um, they're 10 questions each, but I use them as one singular piece of content. And so I, I film someone playing the game or someone trying to guess the emoji phrase, but then that also like all the animations or all the like icons or whatever, all on the screen, all at that same time, so the viewer can also watch it. Nick Clason (21:18): And so those have really proven helpful. Those and other like I've, I've gone on D Y M and gotten other games and just had like, film students playing those games. Like those each usually come with 10 questions and I can edit those down to be like one TikTok with 10 questions each. But I've decided to extrapolate those out. We've done that with other things. Like we've used like an ABC cheese game where you bite cheese, you know, and then make a letter and the other person has to guess. And instead of, I originally shot that with the intent of it being like a one, a one hitter, but it took so long and I was like, there's a lot of like funny laugh moments and like silly things happening in between that. Like I didn't want to cut those all out and I could use, I could go from one to 10 and that can really help flesh out my calendar. Nick Clason (22:05): So I've done that. Um, and that's proven pretty helpful for me in helping fill out that calendar. But all that being said, I'm personally debating on scaling back a little bit after. Um, currently I'm in the month of April. This may drop in May, but I'm currently in the month of April planning out my TOS and Instagram reels and stuff like that. And I'm doing three a day and I'm personally thinking maybe I can scale this back a little bit. Um, and scaling it back will help me on the edit side not have to be so frantic and quick with everything. Um, and then I might be able to focus more on quality content instead of necessarily quantity. Um, I've been doing two to three for about six to eight months now at this point. And so our platforms are sort of leveled out, stabled out. Nick Clason (22:49): We've grown, we've reached the people we need to reach. Now that we're there, maybe we can focus more on bringing like some quality content. And again, I'm the editor and in a lot of cases I'm on this side of the camera too. Like I am the person doing the talking as well. And so, um, you know, I I focus a lot of timer energy on one side or the other. And so that might mean if I'm focusing more energy on the editing side, I'm not focusing as much effort on the content delivery side. And that also needs to be really good too. The editing needs to be good, the content needs to be good. And so you can't have all, you know, you can't have all those things if uh, all those things need to be good. You can't have so many and a great edit and great content. Nick Clason (23:29): Sometimes you just gotta throw out not so great stuff. So I'm wondering about scaling it back a little bit and I'll let you know right on here. Like, you guys will be the first to know. I will be honest with you all the way through. I'll take you with me on the journey. Like I want, if you guys have questions, like I want this to be a place where like I just workshop what I'm doing and you're hearing what I'm doing. Um, however, lemme say this, going back into the analytics, um, on all my platforms was actually encouraging and helpful to me because I thought that this third party service metric flopped and tanked me and on YouTube it for sure did. But I, like, I hadn't looked at a single one of those Facebook stats until last night when I was preparing for this episode. Nick Clason (24:12): And so it was helpful for me. And let me just say this as a guiding principle, not for social media only though it definitely count, but also for other areas. Go back and look at the stats. I mean that's honestly, that's one of the things about journaling, right? Is like if you journal, you can go back and you can see this is what I prayed about a year ago and here's where I am now. And it's a completely different moment than you were even a year ago, you know, but where you are right now feels overwhelming and crazy and whatever the case might be. And so go back and look and remind yourself. That's why the Israelites often built monuments. They could go back, they could look and they could be reminded of where they were and then they could see how God had been faithful to them, to his people and how they could continue to take steps forward closer to him. Nick Clason (25:02): So that's just what I wanna say is help, what was helpful for me, I need to do that more. I'm always looking ahead, rarely looking back. So I just wanna encourage you, if that's something that's helpful, try and find a way to bake that into your regular rhythm as a social media manager, as a youth pastor, as a pastor, whatever your role is as you navigate this. But I just wanna remind you that what you're doing matters. You are trying to reach the people of God, um, and the people who are maybe even far from God through the means and methods that God and, and the world has allowed us. We can use these things to help spread the good news of the gospel. So blessings on you, blessings on your ministry as you continue on this. And as always, don't forget, stay hybrid.

301: The Redirect
EP 40 - Facebook Creator Studio vs. Business Suite

301: The Redirect

Play Episode Listen Later Mar 23, 2023 7:10


As businesses rely more on social media to reach their customers, platforms have been fulfilling this need by offering creator resources, like Facebook's Creator Studio. Since the rebranding of Facebook to Meta and the changing needs of business resources, Creator Studio will be sunset and replaced with the revamped Meta Business Suite. In this week's episode, Marketing Manager Jailyn and Digital Marketing Specialist Allie discuss the differences between the two in-platform creator resources and the improvements that creators can expect.

Rocky Mountain Marketing
Why Should You Create a Content Calendar?

Rocky Mountain Marketing

Play Episode Listen Later Mar 16, 2023 14:03


In this episode of Rocky Mountain Marketing Quick Cast, Katie takes a break from discussing AI and focuses on the basics of social media marketing. She explains the importance of a content calendar, which is a tool to plan and organize content creation and distribution, and how it helps businesses remain consistent. Katie shares the benefits of using a content calendar, including improved planning and organization, increased efficiency, and better collaboration amongst team members. She also emphasizes the need to determine goals and target audience before creating a content calendar.Katie recommends using a tool called Loomly, which she prefers for its full calendar view and ability to have multiple contributors. However, she acknowledges that there are other free tools available, like Google Sheets and the Meta Business Suite. Katie also advises businesses to choose a content format and tool that suits their team's needs and preferences. Lastly, Katie explains how often businesses should post on social media and suggests a three-post-a-week strategy, but encourages businesses to be consistent with their posting schedule. She also stresses the importance of assigning roles and responsibilities to ensure collaboration and success in social media marketing.By having a content calendar in place, businesses can create a strategy, determine what content works best for their ideal clients and customers, and achieve their marketing goals more efficiently.Free Content Calendar: katiebrinkley.com/content-calendarTry Loomly: https://get.loomly.com/u96f4gxlchh4Like the show? Keep Katie's show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications:clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/@rockymountainmarketingpodcasthttps://www.instagram.com/iamkatiebrinkley/https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

The Marketing Guide
#142 - Meta Business Suite - The Free Tool Every Small Business Needs To Know!

The Marketing Guide

Play Episode Listen Later Feb 20, 2023 32:26


As Small Business Owners it can be overwhelming. We have so many jobs to do and social media can seem never-ending. Don't worry here comes Meta Business Suite to the rescue! Meta Business Suite allows you to manage all your business activity on Facebook, Messenger and Instagram from one place. In this episode you will learn:Why Meta Business Suite is the ideal solution What are the key featuresHow to get started with Meta Business SuiteHow the Meta Business Suite Planner worksHow Meta Business Suite can save hours when managing your Instagram and Facebook for your businessMeta Business Suite Case StudyLinks:

Get Digital Marketing Results
Episode 277- Bye Bye Creator Studio

Get Digital Marketing Results

Play Episode Listen Later Feb 14, 2023 3:08


In today's episode we're talking about Creator Studio within Facebook, and why it's actually being shut down, and why it is being moved to the new Meta Business Suite. Find out more at DelosInc.com/episode277.

The Social Smarty Show
#024 - How to Prevent Social Media Fatigue as a Business Owner

The Social Smarty Show

Play Episode Listen Later Feb 11, 2023 13:07


As a business owner, it's understandable to feel overwhelmed by the constant demands of social media. This can easily lead to social media fatigue. In this episode of The Social Smarty Show, I am sharing my top tips on how you can prevent (or maybe just better manage) social media fatigue. In this episode I mention my favourite social media scheduling tools: Meta Business Suite: https://business.facebook.com/ Publer: https://publer.io/socialsmarty (this is an affiliate link)

The Direct Farm Podcast
Farmers Streamline Their Social Media with Meta Business Suite

The Direct Farm Podcast

Play Episode Listen Later Feb 3, 2023 30:29


In this episode of the Direct Farm Podcast, we sit down with Barn2Door Farm Account Manager, Josh to talk all things Meta Business Suite.The Meta Business Suite is a free social media management tool for Facebook and Instagram where users can do everything from creating and scheduling posts to analyzing engagement and growth on each platform. Josh shares his tried-and-true tips and tricks for Farmers to use the tool to scale their social media strategies.barn2door.com/resources

Wingnut Social: The Interior Design Business and Marketing Podcast
Meta Is Shutting Down Facebook Creator Studio: Facebook Updates 2023 | Mini News

Wingnut Social: The Interior Design Business and Marketing Podcast

Play Episode Listen Later Jan 23, 2023 7:55


Did you know Meta is shutting down Facebook Creator Studio? This sounds like a big deal, however, not to worry - all those features will be moved into Meta Business Suite. Emily is here to walk us through the latest Facebook updates and how the new Meta Business Suite will have increased functionality to manage your Facebook and Instagram business accounts. *** ⭐️Meta is shutting down Facebook Creator Studio. This sounds like a big deal, however, not to worry - all those features will be moved into Meta Business Suite. Facebook Creator Studio is Facebook's built-in tool that lets you create and schedule Facebook and Instagram content for your business profiles. You can manage your page content; track posts, insights, and analytics; manage your inbox like your comments and DMs - all in one place via Facebook Creator Studio. So why would Meta get rid of this tool? They are taking all of these features and putting them into the Meta Business Suite, which is formerly known as Facebook Business Manager, which is a tool with backend access to your pages and settings as well as your ads manager and more. ⭐️What's the point of getting rid of Facebook Creator Studio? Meta wants to streamline things and have everything in one spot. You used to have to visit a specific url to access the creator studio, but now you just have to go to business.facebook.com to access Meta Business Suite. Meta states, “We're actively working to bring Meta's creator tools together in one place. You can access all of your content and data when you switch. After trying the new creator experience in Meta Business Suite, you can switch back to Creator Studio.” In terms of functionalities, it seems that Meta Business Suite may have more to offer. You'll be able to see your notifications for Facebook and Instagram; your messages and comments; plus you'll be able to create, schedule, and post stories, reels, and more. It'll also be easier to utilize the ads manager. ***

El podcast de Instagram
222: Estás perdiendo tu tiempo en Instagram

El podcast de Instagram

Play Episode Listen Later Jan 22, 2023 13:05


Estás perdiendo tu tiempo en InstagramÚnete al Grupo de Telegram Triunfers: https://borjagiron.com/telegramSesiones de MastermindPodcast secreto en exclusivaMotivaciónComunidadDescargar mi plantilla de Instagram GRATIS: https://borjagiron.com/plantillaCanva 45 días gratis: borjagiron.com/canvaManychat. Curso Instagram: https://triunfacontublog.comPotencial de InstagramAnalizo cuentas cada día en el grupo de Telegram.Errores graves.1. Perfil no optimizado. Qué contenido das. A quién te diriges. Logro o confianza. CTA.2. Stories destacadas. 173: Qué poner en las Historias Destacadas de Instagram3. Sin portada. Diseño. Reels.4. Publicar y programar 2 veces por semana. Meta Business Suite o Metricool.5. CTA.6. Stories 7. Transformar seguidores en clientes.Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias de Instagram. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis.También puedes acceder completamente gratis a mi curso de Instagram desde https://triunfacontublog.com Soy Borja Girón, has escuchado El podcast de Instagram, nos escuchamos en el próximo episodio.

Facebook-Marketing leicht gemacht
Meta Business Suite Tools – so funktioniert's!!

Facebook-Marketing leicht gemacht

Play Episode Listen Later Jan 19, 2023 25:00


216 – Meta Business Suite Tools – so funktioniert's! Die Meta Business Suite ist ein unheimlich praktisches Tool. Du kannst damit super effizient arbeiten.

The Instagram Stories
The Instagram Stories - 1-18-23 - Meta Business Suite and Reels longer than 90 seconds

The Instagram Stories

Play Episode Listen Later Jan 18, 2023 5:42


Meta Business Suite (Link) Creator Tools in Meta Business Suite (Meta Help) Want to support the show? Buy Me a Coffee Leave a Review: Apple Podcasts --- Send in a voice message: https://anchor.fm/danielhillmedia/message Support this podcast: https://anchor.fm/danielhillmedia/support

Quest for Healing
Looking for Work? How to Become a Virtual Assistant with Heather Angel

Quest for Healing

Play Episode Listen Later Jan 4, 2023 50:24


#092 - My guest Heather Angel walks you through the different types of Virtual Assistants, the tasks they handle, and what you need to do to start exploring this as your next career in this in-demand industry.Click HERE for your FREE download that explains the Different Types of Virtual Assistants and the services they provide.Click HERE to learn more about Heather's class Virtual Assistant Beginner Course, which starts on January 20, 2023.You can find Heather atwww.HeatherLynnAngel.comOn Instagram at @HeatherLynnAngelSHOW NOTES:  Here are some of the people that Heather likes to follow -Pat Flynn (YouTube)Jasmine Star (Instagram)Brock Johnson (Instagram)Chalene Johnson (Instagram)Here are some of the apps and websites that Heather has found helpful -ConvertKit (email management)Active Campaign (email management)MailChimp (email management)Meta Business Suite (scheduling social media)Hootsuite (scheduling social media)Buffer (scheduling social media)Toggl (time tracker)Marco Polo (texting with video)Loom (video texts)Google Drive (organizing and share files and documents)Evernote (note taking, sharable)Last Pass (Password protecting service)---------The Quest for Healing Podcast is hosted by Kerstin Ramstrom. For more information about Kerstin and her health coaching practice, Carefully Healing, please find her atCarefullyHealing.comFacebook: Carefully HealingInstagram: @CarefullyHealingWithKerstinYouTube: Carefully Healing with Kerstin If you want save up to 25% off supplements that you're taking every day, check out Wellevate in the Resources section of my website at CarefullyHealing.com/Resources and go to the Wellevate section. Shipping is FREE for orders over $49, US only. ($)

The Simpler Business Podcast with Marissa Roberts
My systems, tools and strategies for taking a break from my business

The Simpler Business Podcast with Marissa Roberts

Play Episode Listen Later Dec 14, 2022 30:11


Thank you so much for the lovely feedback you gave me on my last episode where I talked about what it felt like to go on my 2 week cruise and have my business run itself while I was away! A lot of you said it was a fun one to listen to and really helped you break out of that mindset of “I have to be on all the time as a business owner”, I'm so glad you found the episode helpful! Today I'm going to go into more detail on the systems and tools and strategies I used to be able to take that break and have my business keep running smoothly while I was away - how I handled content creation which is the key to my business growth, and how I handled sales and customer service while I was away, not touching anything in my business while I was on the cruise. --- Mentioned in this episode: Take a Break Templates Google Workspace (affiliate link) Book Like A Boss (affiliate link) Website Contact page ThriveCart (affiliate link) ConvertKit (affiliate link) Meta Business Suite app Victoria Boyd's Social Sales Funnel training The Simpler Business Mastermind --- Enjoyed this episode? Please subscribe, rate, and review us on Spotify, Apple Podcasts, or your favourite podcast platform! --- Bring more ease to your business: Learn the 3 simplest ways to streamline your business growth with Marissa's FREE audio class at https://www.marissaroberts.com/ --- Tired of people asking to "pick your brain"? Turn brain pickers into paying clients with Marissa's FREE scripts at https://www.marissaroberts.com/resources --- Follow Marissa on Instagram: https://www.instagram.com/marissarobertsofficial Chat about Simpler Business with Marissa on Facebook: https://www.facebook.com/thesimplerbusinesspodcast

Le Super Daily
Comment créer facilement des réponses automatiques dans ses DM Instagram ?

Le Super Daily

Play Episode Listen Later Dec 6, 2022 18:23


Épisode 886 : Pour ceux qui aiment la geekerie, vous allez être servis aujourd'hui, on explore pour vous les méthodes d'automatisation de vos messages privés sur INstagram, c'est possible et c'est légal !On enregistrait il y a quelques mois un épisode sur les chatbots et l'aide qu'ils pourraient vous apporter dans votre stratégie social media. Autant pour nourrir le conversationnel que pour accélérer la conversion.Le truc cool c'est qu'Instagram propose maintenant des options de réponses automatiques depuis créator studio, on a creusé pour vous !C'est quoi un Chatbot ?Pour rappel, un chatbot Instagram est un système de messagerie qui répond à des questions humaines à l'aide de réponses automatisées.Ce matin on parle d'automatisation de vos message privé sur Instagram. Attention, pas de l'automation à la loulou avec des outils bancales ou des bots non reconnus pas Instagram. Non, non ce matin on vous donne du legit ! Des méthodes d'automatisation proposées par Meta lui même. ——Les DM automatisés à quoi ça sert ?Ils peuvent vous aider à rationaliser vos conversations et vous assurer de ne jamais manquer d'interactions, même lorsque vous n'êtes pas joignable.En gros ça peut permettre à un CM de mieux dormir la nuit et le week-end. Et rien que pour ça ça vaut le coup !—C'est désormais possible en natif dans InstagramAvec le déploiement récent de l'API Messenger de Facebook dans Instagram, les marques peuvent désormais utiliser des DM automatisés sur Instagram pour répondre plus efficacement à leurs abonnés.Avant il fallait en passer par des outils peu recommandables et prendre le risque de voir son compte se faire striker.—Comment automatiser ses DMs Instagram depuis la Meta Business Suite ?Il faut aller ici : https://business.facebook.comEt se rendre dans l'onglet dédié à la messagerie.Ici vous avez une fonction appelée « réponses automatiques ».Vous pouvez choisir si ces automations vont s'appliquer à votre compte Facebook ou Instagram.Vous pouvez créer des réponses automatiques sur InstagramQuand quelqu'un vous envoi un message pour la première fois en DM, vous pouvez automatiser une réponse. Vous pouvez personnaliser votre message pour le saluer, lui fournir plus d'informations ou lui dire à quel moment il ou elle recevra une réponse.Tu peux écrire ton message en ajoutant des champs de personnalisation automatisée comme le prénom, le nom par exemple… Plutôt efficace.On est pas des machines, on ne bosse pas la nuit ni le week-end et parfois très peu à certaines périodes en fonction de notre activité, et bien pour garantir la continuité de sympathie et de service, tout comme on le ferait pour sa boîte mail on peut le faire sur Messenger et Insta !Hello, message bien reçu ! Pour le moment nous profitons des fêtes pour nous reposer en famille. Si ta demande peut attendre, nous serons heureux d'y répondre dès le 2 janvier! Si c'est une urgence tu peux contacter notre SAV au 06…. Et sinon, notre FAQ peut t'apporter pleins d'éléments de réponse.A très vite et joyeuses fêtes !Techniquement :Ce type de message peut se programmer sur des périodes de plusieurs jours ou sur des créneaux horaires spécifiques !—Vous pouvez créer des messages d'absence pour vos DM InstagramVous ne répondez jamais le weekend mais vous n'imaginez pas laisser vos clients ou lead poireauter 2 jours durant. Meta a pensé à tout. Vous pouvez programmer un répondeur.Tu peux préciser les horaires de ton répondeur jour par jour, heure par heure. Tu peux même mettre un répondeur sur ta pause d midi pour être certain de rester dans un temps de réponse optimum.Un service client 24/24Les DM automatisés d'Instagram peuvent vous aider à répondre aux questions fréquemment posées par les clients nouveaux et existants - à tout moment. Fournir un service client rapide et utile 24 heures sur 24 et 7 jours sur 7Utile pour pousser un lien vers une newsletter par exempleOn peut imaginer un message de bienvenue invitant à s'abonner à la newsletter.Les messages automatisés permettent de renvoyer vers un site InternetAffecter des conversations à des membres FacebookUn bon moyen ici de temporiser pendant les vacances ou de rediriger une plateforme vers un Cm. Il est possible d'affecter tous les messages provenant de messenger ou de Instagram a une ou plusieurs personnes identifiées par leur compte Facebook.Un moyen très simple de rediriger les demandes vers un collègue en période de congés par exemple ou vers un service support les week ends.Techniquement :Tu peux choisir d'assigner a un ou plusieurs contacts via menu déroulant. . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Productividad y hábitos de éxito
54: Mis secretos de productividad para crear tanto contenido

Productividad y hábitos de éxito

Play Episode Listen Later Nov 21, 2022 22:53


Cómo puedo crear tanto contenido ser tan productivoMe preguntan mucho cómo puedo tener 7 podcasts con episodio diario, newsletter diaria, blog, instagram, vídeos en YouTube, formarme, escuchar podcasts, estrategia en Twitter, responder emails, analizar datos y conversiones, profesor máster … Y teniendo un negocio rentableTodo yo solo y tengo mucho tiempo libre. 1. Experiencia. Antes tardaba mucho en escribir o grabar podcast. 2. Plantillas en Instagram. Ir directo al grano. 3. Herramientas: Spreaker Studio, Canva, Meta Business Suite. Kommo amocrm Manychat. Migré todo a Spreaker y Hostinger. Ifttt. Copiar y pegar twitter. 4. No edito podcasts. 5. Republicar contenido. 6. Apuntar todas las ideas en Excel y app notas. 7. Tengo tareas importantes y las priorizo. 8. Trabajo cuando hace malo más. 9. Me dejo llevar por lo que me apetece. Por las mañanas trabajo. Durante el resto apunto ideas. No me quedo pensando sobre qué hablar, solo reviso ideas y puntos y hablo o creo. 10. Simplifico todo al máximo. Newsletter sin edición ni plantilla. Texto plano. 11. Formatos cortos. No tarda 2h episodios. 12. Artículos de blog actualizo. 13. Reviso de vez en cuando en qué invierto mi tiempo. 14. En ocasiones algunas tareas las delego. 15. No tengo clientes. No debo nada a nadie. A veces sí patrocinios. 16. Encuestas a audiencia17. Facturas puntuales. Bloqueo ingresos hasta que tengo cantidad de más de 500€. Holded o Quaderno. https://borjagiron.com/holded https://borjagiron.com/quaderno 18. Priorizo mi descanso. 19. Priorizo mi Libertad y tiempo. 20. No acepto llamadas.21. Tengo las notificaciones y sonidos del móvil desactivados.22. Hábitos.Secreto: No tengo hijos ni estoy casado. Vivo solo.IMPORTANTE. QUÉ DEBES HACER AHORA:1. Únete a mi newsletter gratis: https://borjagiron.com 2. Únete gratis a la comunidad Triunfers de Telegram.https://borjagiron.com/telegramToma acción ahora mismo. Es el primero paso.Patrocinadores y recursos:Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Spreaker: Crea tu podcast: https://borjagiron.com/spreakerCursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.com Newsletter Privada: https://borjagiron.com/newsletter

Le Super Daily
Il est temps d'avoir une vraie stratégie éditoriale pour ses stories Instagram !

Le Super Daily

Play Episode Listen Later Nov 15, 2022 19:16


Épisode 871 : Dans les stratégies social media, les stories sont un peu la dernière roue du carrosse, on leur donne peu d'importance, on les publie à l'arrache et même parfois on les oublie... On vous rafraîchit la mémoire sur leur utilité et on vous donne des tips pour organiser votre prise de parole en Stories. Utiliser à son avantage, le caractère éphémère du format StoryAvant qu'on entre dans le détail, il est important de rappeler une chose cruciale : la story est un format éphémère, qui dure 24h.Ce qui veut dire qu'avec la story on peut se permettre un peu plus de folie, un peu plus de détente, un peu moins de contraintes, un peu plus de flexibilité, bref c'est un lieu où l'on peut tester des choses, et c'est la base en social media.La Story : un format créatif par excellenceLe Format Story a aussi la particularité d'offrir beaucoup d'opportunité créatives, c'est simple, c'est l'endroit qui offre le plus de possibilité.Grosse quantité de stickers natifsQuantité illimitée de Gifspossibilité d'importer tous types de créaRepartage facileDiffusion cross PlateformesA quoi servent les stories pour une marque ?Avec les stories on se situe tout en bas du funnel de conversion.Rappelons le principe : l'entonnoir de conversion marche en 4 étapes : Attention, Considération, Action et Fidélisation.Les stories ont un impact direct sur le passage à l'action et la fidélisation des audiences.——Les stories c'est aussi le bon endroit pour faire passer à l'action mes audiences Les stories sont un véritable levier d'engagementC'est simple c'est l'outil principal pour créer de l'engagement communautaire.Ca sert à fidéliser mes audiencesComment travailler mon Top of Mind ? Avec les stories !—A quelle fréquence dois-je prendre la parole en stories ?Tous les jours c'est l'idéal, mais…5 fois par semaine c'est déjà très bien. Soyons clairs, sauf indication contractuelle contradictoire personne ne bosse le weekend. Et donc on joue la carte de la sérénité et on organise un programme éditorial de stories du Lundi au vendredi.Alors oui, on peut imaginer utiliser Meta Business Suite pour programmer des stories pour les samedi et dimanche. On notera tout de même que ce n'est pas l'idéal. A date la fonction de programmation de stories native du groupe Meta est loin d'être optimisée. Je ne peux par exemple pas intégrer de stickers d'interaction.—Une Story c'est une narrationChez Supernatifs, on a l'habitude de dire qu'un' story ça tient en 3 Slides.Finis les repartages sauvagesQu'on se le dise, repartager automatiquement son post en story sans habillage, brut de décoffrage avec un gif « New Post » ça ne sert pas à grand chose.Éventuellement ça vous rassure sur votre présence en ligne et ça fait plaisir à votre patron car il voit de la lumière, mais allons, du nerf! Attention - Retention- Action , le tryptique de la mortUne story ca se pense comme un récit, une narration et pour faire ça correctement, il faut au minimum en 3 étapes :Capter l'attention : avec une question, une déclaration choc, un fait évident. Ex « une étude montre que personne ne se coiffe correctement les cheveux : on vous explique tout « Retenir l'attention en apportant une information, une actualité, un conseil « pour brosser correctement vos cheveux, il est indispensable d'appliquer un beaume à l'extrait de jojoba par exemple pour leur offrir plus de souplesse « Enfin Inciter à l'action peut se faire de plusieurs manières et servir plusieurs objectifs. Un sticker question pour récolter de l'insight ou alimenter vos stories « et vous, comment brossez vous vos cheveux ». Un call to action pour renvoyer vers le produit de votre marque. Une image ou une vidéo pour faire valider l'un de vos concepts par une interaction.—Un programme éditorial pour mes stories InstagramDes séquences narratives.5 fois par semaine…Pas de panique : Il vous faut juste un programme éditorial.Idée 1 : je crée des RDV hebdomadairesC'est ce que fait très bien Kombini.C'est ce qu'on fait par exemple aussi du côté de Supernatifs.Chaque Vendredi on fait une story récap des épisodes de podcast de la semaine.—Idée 2 : Je met en avant ma communautéC'est ce qu'on peut mettre en oeuvre chez Cochonou.—Idée 3 : Je complète un pilier de contenu travaillé en post—Idée 4 : Je crée du lien avec mon écosystèmeC'est le travail que l'on fait avec la marque Sauter. Une fois par semaine on met en avant des comptes Instagram de créateurs ou de petites marques. Ce sont les coup de coeur de Sauter. Des marques de céramiques, de produits tissus pour la table, de fabricants de couteaux…source. . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

#TWIMshow - This Week in Marketing
[Ep134] - Google's Advice On How To Handle Negative SEO Attacks

#TWIMshow - This Week in Marketing

Play Episode Listen Later Nov 14, 2022 15:12


1. Vulnerabilities Discovered In Five WooCommerce WordPress Plugins - The U.S government National Vulnerability Database (NVD) published warnings of vulnerabilities in five WooCommerce WordPress plugins affecting over 135,000 installations. The affected plugins are: Advanced Order Export For WooCommerce Advanced Dynamic Pricing for WooCommerce Advanced Coupons for WooCommerce Coupons plugin WooCommerce Dropshipping by OPMC – Critical Role Based Pricing for WooCommerce If you are using any of these plugins then you should do an update and move to the latest version. It's also a best practice to back up the site before making any plugin updates.2. Schedule Instagram App Now Allows You To Schedule Posts & Reels - Instagram users with professional accounts can schedule posts and reels up to 75 days in advance directly from the mobile app. Until now, it hasn't been possible to schedule Instagram posts in the app. Users previously had to go through third-party tools or use desktop solutions like Meta Business Suite.3. TikTok Testing TikTok Shop - This week in the US, TikTok officially began testing TikTok Shop, where users can now make purchases directly through the app. It was previously only available in the UK and seven countries in Southeast Asia. TikTok is currently inviting select U.S. businesses to participate in the testing. In the announcement, they wrote “We've seen the positive impact of TikTok Shop, and we're excited to continue experimenting with this new commerce opportunity to support businesses of all sizes.”4. YouTube Now Allows You To Control How Many Times Your Video Ad Is Shown - Google has rolled out target frequency for YouTube campaigns, letting advertisers control how many times an ad is shown. This feature is globally available for all advertisers running YouTube campaigns. Previously, controlling ad frequency on YouTube was only possible when running connected TV campaigns in Google Display & Video 360 (the enterprise solution). Here is what Google wrote in their announcement:“This will help advertisers optimize towards more precise reach and frequency, while ensuring that we continue to provide a suitable advertising experience for viewers. Target frequency allows advertisers to select a frequency goal of up to four per week and our systems will optimize towards maximum unique reach at that desired frequency.”There's always a risk of diminishing returns when repeatedly showing people the same ad. Eventually, you'll reach a point where viewers tune out, and the added impressions drive fewer sales. Google acknowledges that seeing the same ad is frustrating for viewers and wasteful for advertisers. A Google-commissioned study finds that TV advertisers' ROI decreases by 41% when the frequency exceeds 6+ weekly impressions, representing 46% of TV impressions served. That's nearly half of impressions wasted. With target frequency, Google aims to help advertisers increase impressions without negatively impacting ROI. Advertisers can select the frequency target, and Google will optimize toward maximum unique reach at the frequency goal. In testing, Google says over 95% of target frequency campaigns on YouTube achieved their frequency goals when set up following recommended best practices.5. Use Google Ads Reach Planner To Plan YouTube Video Action Campaigns - The Google Ads Reach Planner makes it easier for advertisers to plan for Conversions, Views, Reach, and Impressions-based metrics. It provides a forecast for how your media plan might perform, based on your desired audience, budget, and other settings such as geographic location and ad formats. Google says that forecasts are modeled on trends in the ad market and the historical performance of similar campaigns run in the past.Going forward, advertisers will now have the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner and can also add Video Action Campaigns to existing plans.6. Google Will Not Ding You If You Redirect From Http to Https -Luke Budka asked if Google will pass pagerank from unsecured http pages to https if proper 301s exist? He was asking on behalf of a client who did not bother buying ssl certificate for his old site but did set up redirects when they migrated. John Muller responded that Google can pass PageRank and other link signals from an HTTP non-secure URL to HTTPS secure URL through redirects. This is how Google does canonicalization and that there is "no special "security dust" involved."P.S: PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. Canonicalization: Rel=”canonical” is an HTML tag that can be used to tell Google which version of a page to show in search results when multiple versions of the page exist. It's most commonly used as a way to consolidate duplicate URLs on one's own site, but the tag can also be used when content is republished or syndicated across multiple domains. Google doesn't like to show duplicate content in search results, so it will instead choose one URL and omit the others. This is referred to as the canonical URL. Google's official guide to advanced SEO has a whole chapter about using canonicalization to consolidate duplicate URLs.7. Google: Fixing Search Console Issues Will Speed Up Recrawling - This week Google's John Mueller explained why fixing an issue flagged in search console will help to speed up recrawling but that does not mean that the site will rank. For ranking, Muller suggests everyone to read the quality raters guidelines. The 167 page Google Search Quality Raters Guidelines is a guide for assessing site quality in an objective manner, free of subjective ideas on what is a good quality site. It may also be helpful to read Google's Search Quality Raters Guidelines Overview because it's shorter and easier to understand.Google also recently published new documentation for helping publishers understand what Google considers rank-worthy content. The document is called, Creating helpful, reliable, people-first content. 8. Google: “Search Is Never Guaranteed” - Google's John Mueller reminded site owners that getting indexed in search results is not guaranteed.Google Search Advocate John Mueller said, “Search is never guaranteed,” in response to a site owner asking why their content isn't indexed. The site owner was dissatisfied that a website re-publishing identical content was getting indexed faster and was asking if he can use the Indexing API to brute force his way into Google's index.Mueller shoots that idea down, saying the Indexing API is reserved for specific types of content, such as livestreams and job postings.  Instead, Mueller advices the site owner to think of ways to make their website more valuable, increasing the likelihood that Google indexes pages quickly. Read what Muller shared to increase your likelihood of getting indexed and ranked:“Search is never guaranteed, and there are tons of sites that are trying to push their updates into Google. I think what ultimately works best is that you prove to Google (and users) that the updates you're providing are valuable: unique, compelling, high-quality, and not something that's already published elsewhere.I realize that's hard when it comes to user-generated content (which I assume some of this will be), but ultimately your site is what you publish, regardless of where it initially comes from. So the more you can do to make sure the indexable content on your site is easily findable and significantly valuable to the web, the more likely Google will be able to pick it up quickly (and that can mean that you block content that you determine is less-valuable from being indexed, for example).One of the things even smaller, newer sites can do is to mention and link to updates on their homepages. Google usually refreshes homepages more frequently, so if there's something important & new, make sure you have it there. Many sites do this intuitively, with a sidebar or a section for updates, mentioning the new headlines & linking to the content.”9. Google: Create Good Category Pages - When asked if it is a best practice to noindex the internal search result pages in online shops because of possible thin content or other reasons? Google Search Advocate John Muller said, "If you have good category pages, there's usually no need to also have search pages indexed." That means, (1) people won't have to search your site to find what they are looking for, they can just use your navigation and (2) Google will index your category pages and rank them, if you want Google to rank a search results page, then maybe that should be a category page…”John also added that having your internal search results pages can lead to spam or other issues. P.S: A category page is a page that sits above your product pages in your site hierarchy. It is is basically the bridge between your homepage and your product pages. It helps a user navigate to the section of your site they want and find the specific product types they are looking for.10. Google: On How To Handle Negative SEO Attacks - Negative SEO, also sometimes called “black hat SEO,” involves the use of malicious tactics on your site to tarnish your reputation with Google and steal search engine rankings for important keywords to be used on a competitor's site. This week, a user asked Google Search Advocate John Mueller on how to handle Negative SEO Attacks, such as competitors building spammy links to your domain.? Mueller's advice is to ignore the problem. That's it; ignore it. Here's his full reply:“I'd just ignore them. Think of it this way, if your competitors are competent, they won't build links for you. If your competitors are incompetent, the links won't have any effect.”FYI: Google ignores many links, such as low-quality links a bad actor might build en masse in an attempt to damage a competitor's rankings. Therefore, website owners and SEOs should ignore said attacks since Google won't count the links against a site's rankings.In the past, Muller also suggested that you shouldn't rush to use the disavow tool if you're concerned about negative SEO. This is because Google ignores the spammy links, so there's no need to disavow them. The disavow tool is more for recovering from manual action penalties. However, there's nothing wrong with using the disavow tool if it makes you feel more comfortable.

El podcast de Instagram
175: Novedades en Instagram #SEMANATERRORIVOOX22

El podcast de Instagram

Play Episode Listen Later Oct 30, 2022 30:37


Novedades Instagram 2022 y 2023Mañana es Halloween.#SEMANATERRORIVOOX22Stickers de Halloween. Usa Zombies para conseguir más alcance en tus Stories. Mete miedo.Muestra tus disfraces.Por cierto, ¿qué tal cambio de hora?Vamos a sacar un mayor rendimiento a Instagram con estas novedades.Algoritmo cambiante. Ahora me muestra más vídeos aunque no quiera. Debo enseñarle. Se personaliza.Alcance: Muestran Reels en latinoamerica y por eso se crece a veces más, luego los grandes influencers se quejan porque ya estaban posicionados en latam y cambian algoritmo y cae el alcance.El logo de TikTok no afecta. Meten miedo.Quieren evitar que se copien y dicen que no se copie y te penaliza. Es mentira. Vídeos directamente copias. O crean su versión copiada de vídeos virales.Instagram no puede comprabarlo.Antes de continuar: Sígueme en Instagram.com/borjagironSuscríbete a mi newsletter en https://borjagiron.comPrueba Canva Pro 45 días gratis desde borjagiron.com/canvaCurso Instagram Gratis: https://triunfacontublog.comNovedades y actualizaciones de Instagram finales 2022Perfil:• Añadir varios links en bio. Están fallando y no recomiendo usarlos.• Nombre más largo.• Panel para profesionales optimizado. Mejoras en bloqueos y spam filtrando palabras por ejemplo con el hackeo de cuentasMenú Configuración:• Supervisión de adolescentes.• Subtítulos automáticos.• Crear avatar Metaverso.Posts:• Podremos programar posts sin salir de la app desde configuración avanzada. Ahora uso Meta Business Suite.• Botón de llamada a la acción.• Fijar 3 posts en el feed. • Eliminar foto de carrusel. • Republicar posts de otros. • Opción 1080x1350px. Stories:• Stories de 60 segundos• Dual cámara como BeReal. • Nuevo sticker de reacción. • Mencionar tras publicar. • Crear Reels con Stories en automático.Reels:• Promocionar Reels. • Más Stickers y transiciones.• Importar audios externos. • Categorizar por temáticas. • Uso de plantillas. Monetización:• Suscripciones de pago. Mira cómo son @jenafrumes • Anuncios en el feed.• Market Place de creadores para que las marcas nos encuentren.Novedades Instagram 2023Reels:Búsquedas de Reels popularesInsigniasPerfil:Portfolio con info y Media kitAñadir canciones al perfilPosts: Mejora alt textCreación de diseños de carruseles en la appOrdenar posts parece no implementarse finalmenteAnuncios con realidad aumentadaMensajes:Avisos Roll CallCreación de grupos y canales de discusión Programar mensajes Stories:Comentar gifsConfiguración:Cambio de diseñoMonetización Añadir anuncios en el perfil y ExplorarPatrocinadores y recursos:Mira esta clase gratis "Secretos para crecer en Instagram": https://borjagiron.com/hacks-crecer-instagram/Accede al grupo privado de Telegram gratis: https://borjagiron.com/telegram Manychat: Automatiza mensajes en Instagram para pasar seguidores a clientes o ingresos: https://borjagiron.com/manychat CRM Instagram y WhatsApp: https://borjagiron.com/amocrmPrueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Analiza tu cuenta y la de tus competidores: https://www.notjustanalytics.com/Sígueme en Instagram: https://instagram.com/borjagiron Cursos Instagram Gratis: https://triunfacontublog.com Blog: https://borjagiron.comNewsletter gratuita: https://borjagiron.com/newsletter

Einheitsbrei - Der Fotografiepodcast

Modellbesitz / Wertschätzung, Portfolio Aufbau, Photopia, blacksally.de, lenzcameratools, Meta Business Suite, Canon R6 MII und Schufa premium

XY Adviser
AdviceTech Podcast #8 - Facebook

XY Adviser

Play Episode Listen Later Oct 13, 2022 60:42


This week, Peita is joined by Dante St James, Meta Lead Trainer and Digital Consultant to Small Businesses. They discuss the best ways to approach Facebook as a business, and explore the lesser-known benefits and tools of the Meta Business Suite. Dante St James Website: https://dantestjames.com/  Dante St James LinkedIn: https://www.linkedin.com/in/dantestjames/  Curiosity Corner (Answer the Public) website: https://answerthepublic.com/ Peita Diamantidis LinkedIn: https://www.linkedin.com/in/peitamd/ Unlock the potential of your wealth business with Netwealth, visit http://www.netwealth.com.au/change Join the XY platform: App Store: http://co.xyadviser.com/xyistore Google Play: http://co.xyadviser.com/xygplay Desktop: https://www.xyadviser.com/ General Disclaimer – https://www.xyadviser.com/disclaimer/

Marketing Digital
163: Cómo obtener ideas de contenido infinitas

Marketing Digital

Play Episode Listen Later Oct 4, 2022 14:16


Cómo obtener ideas de contenido infinitashttps://borjagiron.com/como-obtener-ideas-contenido-infinitas/Marca objetivo con cada publicación 1. Dar a conocer tu marca: Para ello puedes mostrar tus logros, productos, servicios, eventos, descuentos, filosofía, valores, trabajadores, instalaciones…2. Generar confianza: Las opiniones de clientes o contratar a un influencer puede ayudar.3. Vender un producto: Enseñar cómo usarlo, compararlo, abrirlo… Pero recuerda «Tu perfil de Instagram no es un escaparate de productos ni es tu tienda online«. No debes simplemente subir fotos de tus productos, poner el precio en la descripción y pedir que contacten contigo. Es necesario crear un contenido que genere antes Atención, Interés, Deseo para finalmente hacer que el usuario tome Acción y compre.4. Ganar seguidores: Puedes crear un listado de cuentas interesantes de tu sector, crear un listado de apps o herramientas o mostrar un proceso para conseguir algo o resolver un problema.5. Conseguir un patrocinador: Debemos crear contenido que otras marcas vean que interesa a su público potencial. Mostrar resultados de alcance, crecimiento, ventas…6. Mandar tráfico a otro sitio: Para promocionar un evento, curso, servicio, artículo, podcast, producto, grupo de Telegram… De nuevo crearemos contenido usando el método AIDA y usaremos automatizaciones.Perfecto, ya sabemos qué queremos conseguir y hemos marcado un objetivo.CLAVE: Answerthepublic.com: Posiblemente la herramienta más conocida y fácil de usar para sacar cientos de ideas contenidos que nos permitirán ganar visibilidad.1. Ubersuggest: como el Keyword Planner pero tiene ideas de contenido y acceso sin registro.2. Google Trends: Podemos ver tendencias de búsqueda y filtrar por países, fechas, intereses…3. Keyword planner: La herramienta más conocida en el mundo del SEO.4. Preguntas que te hagan (email, comentarios, md, persona, directos, sticker preguntas…)5. Preguntas que hacen en comentarios de otros competidores6. Preguntas de Quora7. Hashtags: #ideasdecontenido #ideas #ideasreels #ideasstories8. Revisando las estadísticas propias9. Revisando las estadísticas de otros con Not Just Analytics y Metricool10. Tendencias en Twitter11. Contenidos de competidores en otros idiomas: Esto lo hacen muchas cuentas en Twitter usando la herramienta Tweet Hunter. Bajo mi punto de vista es un completo engaño y un robo de contenido si no citas la fuente como hacen muchos.12. Escuchando Podcasts de actualidad. Ángel Martín, AM de Spotify. Caviar Online. Marketing News en Español.13. Noticias de actualidad en periódicos online. Busca tu sector.14. Relaciona otras noticias o contenidos con tu sector o producto: Ejemplo de noticia «Los españoles no duermen lo suficiente». Si vendes colchones puedes usar parte de ese contenido.Crea contenido adaptado a cada medioNo es lo mismo crear contenido para tu blog que debe posicionarse en Google, que crear contenido para Instagram o para un podcast.Tienes que separar el contenido en partes con subtítulos.Añade llamadas a la acciónRepublica contenido con Meta Business Suite o actualizando fechasPatrocinadores y recursos:Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Cursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.com Newsletter: https://borjagiron.com/newsletter

Marketing Digital
163: Cómo obtener ideas de contenido infinitas

Marketing Digital

Play Episode Listen Later Oct 4, 2022 14:16


Cómo obtener ideas de contenido infinitashttps://borjagiron.com/como-obtener-ideas-contenido-infinitas/Marca objetivo con cada publicación 1. Dar a conocer tu marca: Para ello puedes mostrar tus logros, productos, servicios, eventos, descuentos, filosofía, valores, trabajadores, instalaciones…2. Generar confianza: Las opiniones de clientes o contratar a un influencer puede ayudar.3. Vender un producto: Enseñar cómo usarlo, compararlo, abrirlo… Pero recuerda «Tu perfil de Instagram no es un escaparate de productos ni es tu tienda online«. No debes simplemente subir fotos de tus productos, poner el precio en la descripción y pedir que contacten contigo. Es necesario crear un contenido que genere antes Atención, Interés, Deseo para finalmente hacer que el usuario tome Acción y compre.4. Ganar seguidores: Puedes crear un listado de cuentas interesantes de tu sector, crear un listado de apps o herramientas o mostrar un proceso para conseguir algo o resolver un problema.5. Conseguir un patrocinador: Debemos crear contenido que otras marcas vean que interesa a su público potencial. Mostrar resultados de alcance, crecimiento, ventas…6. Mandar tráfico a otro sitio: Para promocionar un evento, curso, servicio, artículo, podcast, producto, grupo de Telegram… De nuevo crearemos contenido usando el método AIDA y usaremos automatizaciones.Perfecto, ya sabemos qué queremos conseguir y hemos marcado un objetivo.CLAVE: Answerthepublic.com: Posiblemente la herramienta más conocida y fácil de usar para sacar cientos de ideas contenidos que nos permitirán ganar visibilidad.1. Ubersuggest: como el Keyword Planner pero tiene ideas de contenido y acceso sin registro.2. Google Trends: Podemos ver tendencias de búsqueda y filtrar por países, fechas, intereses…3. Keyword planner: La herramienta más conocida en el mundo del SEO.4. Preguntas que te hagan (email, comentarios, md, persona, directos, sticker preguntas…)5. Preguntas que hacen en comentarios de otros competidores6. Preguntas de Quora7. Hashtags: #ideasdecontenido #ideas #ideasreels #ideasstories8. Revisando las estadísticas propias9. Revisando las estadísticas de otros con Not Just Analytics y Metricool10. Tendencias en Twitter11. Contenidos de competidores en otros idiomas: Esto lo hacen muchas cuentas en Twitter usando la herramienta Tweet Hunter. Bajo mi punto de vista es un completo engaño y un robo de contenido si no citas la fuente como hacen muchos.12. Escuchando Podcasts de actualidad. Ángel Martín, AM de Spotify. Caviar Online. Marketing News en Español.13. Noticias de actualidad en periódicos online. Busca tu sector.14. Relaciona otras noticias o contenidos con tu sector o producto: Ejemplo de noticia «Los españoles no duermen lo suficiente». Si vendes colchones puedes usar parte de ese contenido.Crea contenido adaptado a cada medioNo es lo mismo crear contenido para tu blog que debe posicionarse en Google, que crear contenido para Instagram o para un podcast.Tienes que separar el contenido en partes con subtítulos.Añade llamadas a la acciónRepublica contenido con Meta Business Suite o actualizando fechasPatrocinadores y recursos:Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Cursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.com Newsletter: https://borjagiron.com/newsletter

アシカガCAST
Vimeoの動画作成機能がいい感じ(第576回)

アシカガCAST

Play Episode Listen Later Sep 12, 2022 10:21


Meta Business Suiteにテンプレートによる動画作成機能が追加されました。Vimeoのサイトでも使えるこの機能が、有料プランを使いたくなる出来の良さだったので紹介します。=== 目次 ===00:00:00 Meta Business SuiteにVimeoの動画編集機能00:02:59 Vimeoだけでもテンプレートによる動画編集が00:05:52 無料プランの制限と有料プランの機能00:07:05 音楽素材はYouTubeでも使用OK00:08:27 もちろん縦長、正方形動画も作れる-------#アシカガCASTデジタル活用のヒントをスキマ時間で。話題のサービス、注目のソフトウェアの紹介、デジタルツールの活用術など、テック系情報をわかりやすくお届けします。月〜水 朝8時に更新■Twitterアカウントhttps://twitter.com/ashikagacastApple Podcast、Spotify、Google Podcastなどでも配信しています。■アシカガCAST on アシカガノオトhttp://bit.ly/ashikagacast_notion■アシカガノオトhttp://bit.ly/ashikaganote

LYFE Marketing
How to Get Started on the Facebook Business App

LYFE Marketing

Play Episode Listen Later Sep 7, 2022 4:18 Transcription Available


Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-marketing-services/The Facebook business app guides your business to key priorities. If you want guaranteed profit, listen to this episode and you will see your business start to succeed on the Facebook platform.The Facebook Business app- now known as the Meta Business Suite app- is one you're going to want to have in your pocket as a small business owner on the go.Today I'm going to cover what this app can do and how to get started with it.// LYFE Marketing➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

The Social Circus
EP24 - Busting Social Media Myths with Sarah Thomson

The Social Circus

Play Episode Listen Later Aug 30, 2022 19:57


Hashtags, insights, different platforms, and scheduling tools and much more are touched on in this episode. Social media is a fabulous marketing channel for our business, like everything else it's forever changing. Sarah's here to debunk some myths such as…  Does Facebook reduce my reach because I've shared it from Instagram? Why can't I post just once and get someone to buy from me? Do I need to be on every platform? How do I know which platform(s) I should be on? What do I need to consider when deciding where to show up? How many hashtags should I use? Hear a bit about Meta Business Suite - the ability to post on more than one platform at a time, as well as being able to customise your content, and use it from an app on your phone – who knew?! Let's not forget although social media is a free tool in terms of it not costing any money (unless you're paying for Ads, of course). Free in monetary value perhaps, but it's not completely free when you think about the time, energy, knowledge, and skills you need to create content to grow your audience organically. It's interesting what she says about the number of followers you have, and how this can be seen as a vanity metric. Her message is clear… be consistent and keep going. Sarah has people who have followed her on social media for a long time, they may not have purchased anything from her… yet. However, they engage with her on a regular basis, and attend her free classes. People can hear your message all day every day, but it must land for them at the time they're ready. So, show up regularly and build that know, like and trust your audience is looking for. This episode is for you if you are looking to improve your social media presence without the worry and anxiety it can sometimes bring with it. Setting small goals for continuous improvement is key. Be honest with yourself and stop putting yourself under pressure. Feel free to DM Sarah if you've implemented any of her tips from this episode. It'll make her day to hear how you've got on. Don't forget to leave a review and subscribe so you don't miss an episode. Happy listening!

El podcast de Instagram
165: Meta Business Suite: Mejor app para Instagram

El podcast de Instagram

Play Episode Listen Later Aug 14, 2022 5:20


App Meta Business Suite para Instagram y Facebook- Es oficial- Permite duplicar publicación. - Programar Stories y posts. Reels en breve mientras con Metricool. - No permite editar un Post programado aún. - Ahorra mucho tiempo. - Stories no sincroniza del todo bien audio y video pero puedes usar filtros y sticker de encuesta de sí o no.- No se almacena en la propia app si no en la nube.Patrocinadores y recursos:Mira esta clase gratis "Secretos para crecer en Instagram": https://borjagiron.com/hacks-crecer-instagram/Manychat: Automatiza mensajes en Instagram para pasar seguidores a clientes o ingresos: https://borjagiron.com/manychat Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostingerSemrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Spreaker: Crea tu podcast: https://borjagiron.com/spreakerCursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.com

Good Morning Marketers
I Can Schedule Reels in Creator Studio Now!

Good Morning Marketers

Play Episode Listen Later Jul 14, 2022 11:49


Good Morning Marketers covers the news, strategies and insights that matter to creators, publishers and marketers. 

Good Morning Marketers
Google Gets Greedy, Meta Goes TikTok & Kitty Lixo Wants Her IG Back

Good Morning Marketers

Play Episode Listen Later Jul 13, 2022 68:27


Good Morning Marketers covers the news, strategies and insights that matter to creators, publishers and marketers. 

アシカガCAST
SNS運用に向き合って知識がアップデートされました(第551回)

アシカガCAST

Play Episode Listen Later Jul 5, 2022 11:02


選挙に立候補した人のSNSのお手伝いをして、Twitter、Instagram、Facebookページを運用しました。Instagramは複雑でむずかしいとか、Meta Business Suiteは便利といった話をしています。=== 目次 ===00:00:00 SNSユーザー名統一できず00:02:18 フォロー返しでフォロワー増やす戦略は取りにくい00:04:20 Instagramは機能が多くてむずかしい00:06:51 インスタライブもやってみた00:08:16 Meta Business Suiteは便利00:09:08 選挙日は更新できないので前日に整理する-------#アシカガCASTデジタル活用のヒントを与えられることを目指した・各回ワンテーマ(余計な近況報告ナシ)・5分くらいでさらっと聴けるポッドキャストを基本週5回(月〜金)配信しています。#ラジオ #ポッドキャスト■Twitterアカウントhttps://twitter.com/ashikagacastApple Podcast、Spotify、Google Podcastなどでも配信しています。■アシカガCAST on アシカガノオトhttp://bit.ly/ashikagacast_notion■アシカガノオトhttp://bit.ly/ashikaganote

アシカガCAST
SNS運用に向き合って知識がアップデートされました(第551回)

アシカガCAST

Play Episode Listen Later Jul 4, 2022 11:01


選挙に立候補した人のSNSのお手伝いをして、Twitter、Instagram、Facebookページを運用しました。Instagramは複雑でむずかしいとか、Meta Business Suiteは便利といった話をしています。 === 目次 === 00:00:00 SNSユーザー名統一できず 00:02:18 フォロー返しでフォロワー増やす戦略は取りにくい 00:04:20 Instagramは機能が多くてむずかしい 00:06:51 インスタライブもやってみた 00:08:16 Meta Business Suiteは便利 00:09:08 選挙日は更新できないので前日に整理する ------- #アシカガCAST デジタル活用のヒントを与えられることを目指した ・各回ワンテーマ(余計な近況報告ナシ) ・5分くらいでさらっと聴ける ポッドキャストを基本週5回(月〜金)配信しています。 #ラジオ #ポッドキャスト ■Twitterアカウント https://twitter.com/ashikagacast Apple Podcast、Spotify、Google Podcastなどでも配信しています。 ■アシカガCAST on アシカガノオト http://bit.ly/ashikagacast_notion ■アシカガノオト http://bit.ly/ashikaganote

El podcast de Instagram
159: Solución: desaparece música en Reels

El podcast de Instagram

Play Episode Listen Later Jul 3, 2022 10:37


¿Ha dasaparecido la música de alguno de tus Instagram Reels? SolucionesMira esta clase gratis "Secretos para crecer en Instagram": https://borjagiron.com/hacks-crecer-instagram/- Música en tendencia y la quitan y te quedas sin audio- Usa la música de la fuente oficial- Repite el Reel o creálo de nuevo- Si ya tiene tiempo no pasa nada. - Meta Business Suite publica de nuevo (No Reels de momento)- Usa música desde la propia app- Cuenta personal, de creador o si tienes cuenta de empresa añádete en categoria emprendedorPatrocinadores:Mira esta clase gratis "Secretos para crecer en Instagram": https://borjagiron.com/hacks-crecer-instagram/Manychat: Automatiza mensajes en Instagram para pasar seguidores a clientes o ingresos: https://borjagiron.com/manychat Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Spreaker: Crea tu podcast: https://borjagiron.com/spreakerCursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.com

Productividad y hábitos de éxito
35: Cómo no abandonar un proyecto, negocio o sueño

Productividad y hábitos de éxito

Play Episode Listen Later Jun 27, 2022 19:53


Me dan ganas de abandonar. Cómo no abandonar.- Expectativas. Cuidado con lo que esperas. Miles de seguidores, ingresos, mensajes...- Marcando objetivos claros.- Siendo más productivo.- Haciendo menos. En lugar de editar no edites. Crea episodios más cortos. En lugar de diario hazlo semanal.- Delegando.- Ganando más dinero. Patrocinador. Afiliados.- Automatizar. Manychat.- Programar. Meta Business Suite.- Fuerza de voluntad- Abandona un tiempo o para siempre.- Encuentra un propósito. Ayudar a la gente. Me hace feliz.- Teniendo hobbies para desconectar.- Juntándote con otros emprendedores- Aprende Markerting Digital: https://triunfacontublog.com Cuando emprendes, cuando empiezas a bailar, cuando empiezas a ir al gimnasio, cuando empiezas a comer sano, cuando te apuntas a algo nuevo y no ves resultados…Cómo diferenciar fracaso de constanciahttps://borjagiron.com/como-diferenciar-fracaso-constancia/Crear un hábito es complicado.Tener fuerza de voluntad

High Value Publishing
Facebook Business Manager: The Right Way for Publishers to Set It Up

High Value Publishing

Play Episode Listen Later Jun 17, 2022 35:33


In this High Value Publishing session, we'll go over the right way for publishers to set up Facebook Business Manager and how it relates to the new Meta Business Suite.To be honest, most publishers haven't set up Facebook Business Manager properly and it's hurting their business. And some publishers don't even have a business manager account.In this session you'll learnWhy you should still use Facebook Business Manager instead of Meta Business Suite.How to switch between business manager and business suite.How to manage users and why you should enforce 2-factor authentication.Why you should check user and partner permissions regularly.How to consolidate all of your Facebook pages into a single Business Manager account.How to integrate all of your Instagram accounts into Facebook Business Manager.Why most publishers only need one ad account … and when you should have more than one.How to manage tracking pixels and make sure it doesn't slow down your website.Why and how to verify your website domain(s).Why it's important to verify your legal business details and how to do it.How to register as a Facebook News Page and the benefits of doing it.Learn more at https://nearviewmedia.com/

Social Media Pubcast by Jon Loomer
New Feature: Marketing Messages from Meta Business Suite

Social Media Pubcast by Jon Loomer

Play Episode Listen Later May 18, 2022 3:43


Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. This could be really interesting...

#TWIMshow - This Week in Marketing
[Ep107] - LinkedIn Updates Their Content Ranking Algorithm

#TWIMshow - This Week in Marketing

Play Episode Listen Later May 9, 2022 15:24


1. Pinterest Launches New ‘TV Studio' App - Pinterest continues to expand its video capabilities, discreetly releasing the 'Pinterest TV Studio' app on both the Apple and Google Play stores earlier this week, albeit it is now only available to a limited number of users. With multiple camera capability, greater editing tools, and more, this program is meant to help live-stream creators improve their broadcasting setups.2. TikTok Pulse - A New Option For Brands- TikTok Pulse is a new contextual advertising option, which means that your adverts will appear in the top 4% of all videos on the platform.Your advertising can appear next to content in a user's For You stream, for example.It gives you the ability to engage with the groups that are most relevant to you by allowing you to choose the category where your adverts appear. Currently, TikTok will offer 12 categories of Pulse for brands to choose where to show their content. Some of the categories included (but not all encompassing) are: Beauty Fashion Cooking Gaming TikTok will apply an in-house inventory filter to ensure that your adverts appear next to high-quality content. They make certain that the content displayed is authenticated and of the greatest brand suitability on the site.You'll be able to assess that impact in several ways, including through third-party verification. You'll have access to these tools for post campaign measurement.Source: https://newsroom.tiktok.com/en-us/tiktok-pulse-is-bringing-brands-closer-to-community-and-entertainment   3. Google Ends Support For Some Image and Video Sitemap Extensions - Google has announced that certain image and video sitemap extensions will be phased out. After assessing the value of the tags, Google decided to phase out the use of these sitemap extensions. After August 6, 2022, the deprecated tags and attributes will no longer be valid. In addition, the documentation for the deprecated tags and attributes has been removed. If publishers opt to leave the discontinued tags in their sitemaps, there will be no penalty or negative consequences.These are the discontinued tags and attributes:            autoplay and allow_embed of the tag  tag and its attributes  tag and its attributes Read the Official Notice of Image and Video Sitemap Deprecations here.4. What Is The Reason For Core Web Vitals Scores Flux? - Google's John Mueller explains why fundamental web vitals scores fluctuate despite the fact that online pages remain unchanged. There are two types of core web vitals scores, according to John:a. Field Data - These are the primary web vitals scores that are collected from real-world visitors to a website. The goal of Field Data is to display the real-world user experience of actual site users.b.Lab Data - These are the main web vitals scores that a simulated visit generates. A Google Lighthouse bot will visit the page being tested, and an algorithm will simulate the visit as if it were made on a mobile phone with a slow internet connection.And Google uses Field data for the core web vitals score.According to John Mueller, there are a slew of other elements that influence the basic web vitals scores, and many of them are out of our control.Google's Web.dev website provides an explanation of why field data is always changing and not necessarily consistent from month to month.Source: https://youtu.be/p9CTwNA66V0 5. Google Answers If Meta Description Matters For Rankings - The question of whether a meta description can be used to impact search rankings was answered by Google's John Mueller.John Mueller answered:“So the meta description is primarily used as a snippet in the search results page. And that's not something that we would use for ranking. But obviously, having a good snippet on a search results page, that can make it more interesting for people to actually visit your page when they see your page ranking in the search results.”Source: https://youtu.be/p9CTwNA66V0?t=1607 6. Meta Updates Reels Monetization Options to Better Incentivize Creators - YouTube already has its Partner Program, which serves as a complement to Shorts, as well as its Shorts Fund, and TikTok just took its first steps toward a revenue share program for top creators. And now, Meta is sweetening the deal for Reels with an update to its Reels Play Bonus program, which will restructure its payouts process, as well as a new 'Challenges' option for Facebook Reels, which will give you more possibilities to make money from your short movies.Meta hasn't given a detailed explanation of how its calculations will change, but the upgrade appears to be targeted at rewarding smaller-scale entrepreneurs rather than the huge players who take up all of the money.For example, if someone has a million followers, reaching whatever engagement requirement set for Reels incentives will be considerably easier for them, which disadvantages rising stars and those wanting to establish themselves in the field. By taking into account unpredictability and possibly compensating producers based on some form of engagement per viewer ratio, the program could become more egalitarian and encouraging.In addition, Meta is launching "Challenges" on Facebook, which is "a new incentive that lets Reels Play bonus program creators uncover new methods to earn up to $4,000 in a given month."While creator funding programs sounds awesome, they are not scalable. Thus Meta announced that:“Building on the strong advertising and revenue sharing foundation we've established with in-stream ads, we've been rolling out overlay ads in Reels on Facebook, and we're starting to test them with a wider set of creators, (beyond the in-stream ads program) to expand availability to more creators and open up more high quality inventory for advertisers on our platform.”7. Meta Is Adding New Ad Formats And Tools For Small Businesses - During National Small Business Week, Meta added new lead generation and content sharing options for small businesses. Over 70% of people want to be able to engage with businesses in the same way they communicate with friends and family: through messaging, according to Meta. Meta is using this new data to create Facebook and Instagram advertising that can be created directly from the WhatsApp Business app. The mailbox receives the second messaging update. By combining all messaging systems into one inbox, Meta is simplifying business communications. It will also include WhatsApp messages in the future. The most recent messaging update allows you to deliver promotional message adverts straight through the Meta Business Suite to clients who have opted into communication.Meta is also introducing a slew of new tools to assist businesses in capturing and managing leads on the platform. Quote Requests on Instagram, Lead Filtering with Instant Forms, Creative Flexibility, Gated Content, and Partner Integrations are some of the features available. On Instagram, the Quote Request is presently being tested with a few businesses. It basically lets businesses to put a "Get Quote" button to their Instagram profile as well as stickers to their Instagram Stories. Lead screening will be available to businesses in the near future. This will be accomplished by going over the answers to a multiple-choice question. Meta is also putting its Instant Form to the test in order to improve personalisation. Selected firms can experiment with adding pictures and content to their Instant Forms, providing more visual information to consumers.Companies will soon be allowed to access gated content. SMBs can provide resources to leads when they fill out the Lead Ad form by providing gated content. This allows the user to stay on the platform without leaving it.While all of these elements are currently in testing, Meta is having a conference called Conversations on May 19th to further discuss them. You'll be able to get additional information on the above tools and services once you've registered.Source: https://www.facebook.com/business/news/introducing-new-ads-and-messaging-tools-for-small-businesses 8.  LinkedIn Updates Their Content Ranking Algorithm - LinkedIn now allows users to filter out stuff that they aren't interested in. Individual postings can be marked as "I don't want to see this," and content from specific authors can be minimized. Users will also be able to control how much political content appears in their news feed. It will try to prioritize quality postings and activities over comments or actions that members will not find beneficial.LinkedIn's feed will now show more of: Posts, videos and other content relevant to users' individual interests Opportunities for authentic engagement Safe and productive conversations that adhere to community guidelines LinkedIn's feed will show less of: Irrelevant updates, i.e., a connection's comment on the post of someone you're not connected to Politically oriented posts (if you choose to) Alerts – users will no longer be notified of every position change or update in their network Low-quality clickbait posts designed for interactions Polls from people you don't know Source: https://blog.linkedin.com/2022/may/5/keeping-your-feed-relevant-and-productive 

One on One Interviews
Rich Rao of Meta – Messaging even more important to SMBs for building relationships with customers

One on One Interviews

Play Episode Listen Later May 5, 2022 25:46


There's a lot of announcements coming out this week with this being National Small Business Week. And a number of them came from Meta, including things like: • Native Ad Creation: Businesses can now leverage native ad creation in WhatsApp Business App and no longer need to switch apps to complete them • Quote Request on Instagram. People can now request a quote from select businesses on Instagram, following a questionnaire that appears before starting a conversation. • Marketing Messages in MBS: Meta is testing a new capability that will allow businesses to send promotional message campaigns via Messenger to customers who opt in • Unified Inbox Coming to WhatsApp: Meta is also testing the integration of WhatsApp to Inbox in Meta Business Suite, with the goal of making it easier for businesses to save time by managing their conversations with customers across Meta apps in one place and allowing multiple people at the business to manage messages from the same WhatsApp number on multiple devices To get some additional insight into some of these announcements, I had a LinkedIn Live conversation earlier this week with Rich Rao, Vice President of Small Business for Meta.

Design Systems Podcast
46. Davy Fung from Disney+/Hulu: Spicy takes on design system nuances

Design Systems Podcast

Play Episode Listen Later May 2, 2022 31:43


Curious about the fun parts of design systems? Check out this episode of the Design Systems Podcast featuring Davy Fung, co-host of design systems podcast Design System Office Hours,  who joined Chris to talk about working creatively within design system constraints, common structures for design systems, and building a Jedi Council of Design System Advocates. Guest: Davy Fung formerly led design systems across Disney+, Hulu, and Star+, now at Meta working on design systems for Meta Business Suite. You can find Davy on Twitter as @cobradave, his podcast Design System Office Hours, and on LinkedIn.Host: Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.Sponsor: Knapsack unites your design, code, and content in a central source of truth for your entire product team. Learn more at knapsack.cloud.View the transcript of this episode here.

Selling with Sandra - how to smash that glass ceiling
Seven Websites and Subscriptions you will need to be a Superstar Agent.

Selling with Sandra - how to smash that glass ceiling

Play Episode Listen Later Apr 25, 2022 15:43


This episode will go into detail the seven websites and subscriptions you absolutely MUST HAVE  at your finger tips to be super efficient and to streamline your business so that you ahead of the competition, including LinkedIn, Facebook, Instagram and Meta Business Suite.  I will go into the why's and how's of each website and the do's and don'ts.     For more info and to down load the PDF visit my website at https://www.milliondollaragent.live Support the showFor the juicy dirt on the industry - subscribe now for the cost of a cup of coffee and get all the low down on the day to day! Check out our new website at http://only-commercial.com.auAlso visit http://sellingwithsandra.comWould you like to get into Commercial Real Estate?Contact me on 0418 2222 57Or Email Sandra on sandra@only-commercial.com.au Follow Sandra on Instagram, TikTok, Facebook and Linkedin #sellingwithsandra#onlycommercial #cre#milliondollaragent

El podcast de Instagram
149: Cómo Programar Reels, Stories, Posts y Carruseles en Instagram

El podcast de Instagram

Play Episode Listen Later Apr 24, 2022 13:10


Cómo programar Reels, Stories, Posts y Carruseles en Instagram1. No se puede programar Reels. SocialGest o Metricool te mandan un aviso para que entres y lo publiques. Que no te engañen.2. META Business Suite permite programar en Instagram y Facebook Posts, carruseles y Stories. Pero cuidado. Avisos:Textos largos no te avisa y salen vacíos. No permite añadir etiqueta texto alternativo. Otro problema es que no puedes editar un post programado. Pues cambiar fecha pero no editarlo. Puedes duplicarlo y eliminarlo 3. Guardar borradores puedes perderlos. Si borras imágenes del carrete o reinstalas la app por restaurar móvil. Curso Instagram Gratis: https://triunfacontublog.com

In The Greenroom with Julie Nemitz
Episode 35: Retirement Party For The Marketing Funnel and The 1 Marketing Tactic You Need To Launch Today!

In The Greenroom with Julie Nemitz

Play Episode Listen Later Apr 5, 2022 36:00


Pull out the party hats and bubbly for The Marketing Funnel's retirement party! On this episode of the podcast, Julie Nemitz discusses how the Inbound Marketing Flywheel is the new and right way to think about how we attract, engage and delight our audiences. She'll also share the three most important aspects to master in launching a Meta Lead Generation Campaign for your theatre. **** To learn more about Lead Generation campaigns, visit this handy primer Facebook has created. Need to take a step before that and learn more about your Meta Business Suite and Ad Manager? Visit this link. Check out Zapier and get your automation groove on! Zapier.com. **** Don't miss the upcoming Theatre Marketing Lab's Case Study Masterclass on the play The Lifespan Of A Fact. Wednesday, April 13 - 7 pm ET Friday, April 15 - 11 am ET Tuesday, 19 - 3 pm ET Register for free at: TheatreMarketingAcademy.com/lab For our first masterclass in the Lab, I'm going to do something I've never done before: Take you step-by-step, day-by-day through a full marketing case study for a production of the play The Lifespan Of A Fact. This Broadway hit play delves into a battle between a writer, a publisher, and a fact-checker in a comedic yet gripping battle over facts versus truth. This topical comedy was a blast to market with timely themes about truth and media. I'll cover strategy! Creative! And this is going to be so helpful to you … we'll go behind the scenes and look at the creative assets built – the photoshoots, the videos, the trailers, and more. I'll share some hiccups, missteps, and how we recovered (not to mention how we overcame Omicron's unwelcome visit). This free masterclass is a must for Marketing Directors, Executive Directors, Artistic Directors, Box Office managers, and marketing and audience development teams. I say this all the time: if you work with a theatre – whether you're staff, production team, or volunteer -- YOU have a hand in how your theatre markets your productions and the more everyone knows, the more successful your marketing will be! You can learn more and register for Theatre Marketing Lab: A Case Study Masterclass at TheatreMarketingAcademy.com/lab Go to it! Sign up today. There are limited spots in each class. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Engelsiz Android
Facebook sayfa yönetici Business Suite incelemesi

Engelsiz Android

Play Episode Listen Later Mar 27, 2022 6:59


Meta Business Suite ile işletmenizi büyütün ve daha fazla kişiyle bağlantı kurun. Bu uygulama sayesinde: • Facebook Sayfanız ve Instagram hesabınız üzerinden içerikler ve hikayeler oluşturabilir, planlayabilir ve bunları yönetebilirsiniz. • Tüm mesaj ve yorumlarınızı tek bir yerden yanıtlayarak daha fazla müşteriyle bağlantı kurabilir ve zaman kazanmak için otomatik yanıtları kullanabilirsiniz. • İnsanların gönderileriniz, hikayeleriniz ve reklamlarınızla nasıl etkileşime geçtiğine ilişkin istatistikleri görüntüleyerek onlarda etki bırakacak içerikler oluşturabilirsiniz. • Bildirimlerinizi ve yapılacaklar listenizi görüntüleyerek en önemli şeylerden haberdar olabilirsiniz.

The Instagram Stories
The Instagram Stories - 3-25-22 - Feature Friday - Meta Business Suite

The Instagram Stories

Play Episode Listen Later Mar 25, 2022 5:11


Meta Business Suite for Scheduling Instagram Feed Posts and Stories (Meta Business Suite) Have any ideas for me making a TV show for social media news? Send me a DM! Enjoy this content? Leave a review on Amazon if you listen on a Echo Smart Speaker! Support the Show: Buy Me a Coffee Leave a Review: Apple Podcasts --- Send in a voice message: https://anchor.fm/danielhillmedia/message

Connect Her with Lee Cummins
136 Social Media I'm Exhausted

Connect Her with Lee Cummins

Play Episode Listen Later Mar 1, 2022 32:14


Do the words social media spark the feeling of exhaustion? How do you keep on top of it all? This episode Lee shares her key tools that keep the social media accounts active without spending hours posting to each site. Key scheduling tools help to keep the Connect Her® socials flowing each day of the week. Tools used: Meta Business Suite - within your Facebook page account - great for FB and Insta Buffer - free and paid versions also include LinkedIn, Twitter and Pinterest platforms Canva - have introduced the content planner within the pro version - worth a look Zapier - if that happens make this happen create a zap to your platforms Hootsuite - the granddaddy of scheduling tools free and paid versions and multi-channel functionality Lee Cummins is the founder and owner of Connect Her®, also a Helping Practitioner, accredited in the fields of EFT Master Tapping Practitioner, Law of Attraction Coach, Meditation Practitioner, Business Coach, Consultant, & Transformation Coach. Connect Her® women's networking events offer a fabulous place to connect, the ability to grow, expand your knowledge, increase your social capital, and develop your circle of influence. Enjoy all of this at our events, build community, alliances, friendships, gain support from others, and be inspired. There is true magic when women come together to support each other. Connect at www.connecther.com.au or www.connecther.club --- Send in a voice message: https://anchor.fm/connecther/message

Big Little Business Show
How Facebook advertising works

Big Little Business Show

Play Episode Listen Later Feb 27, 2022 30:29


Join Paul Mumford and Clare Horsley as they talk to the world's leading business coaches and leaders who share practical advice so you can grow your own small business. In this week's episode In the second of our two part Facebook deep dive we take a look at how to advertise in the Metaverse. In this podcast we'll discover techniques so you can create successful ads across all the platforms under the new Meta umbrella. Seattle based social media guru Jennifer Randall joins us for these two in depth, not to be missed episodes. We'll find out about reaching the right audience, which paid posts work best, how much to invest and how long to invest for. Make sure you check out our previous episode on the Meta Business Suite before diving in here. Continue the conversation Please rate, follow or subscribe so you don't miss out on future episodes and check out our extensive back catalogue of episodes with business experts on a myriad of topics. We'd also love to chat with you about this week's episode and any other aspects that are proving tricky in your small business right now. You can continue the conversation by connecting with us on Facebook, Instagram and LinkedIn. Just search for Big Little Business Show. www.biglittlebusinessshow.co.uk

Big Little Business Show
How the Meta Business Suite works

Big Little Business Show

Play Episode Listen Later Feb 13, 2022 30:51


Join Paul Mumford and Clare Horsley as they talk to the world's leading business coaches and leaders who share practical advice so you can grow your own small business. In this week's episode In the first of our two part Facebook deep dive we take a look at the new Meta Business Suite. In this episode we discover what this powerful tool has to offer so you can grow your business on Facebook, Instagram and even What's App. Seattle based social media guru Jennifer Randall joins us for these two in depth, not to be missed episodes. We'll find out about all the powerful tools within Meta Business Suite like scheduling posts, talking with leads, analysing performance and advertising. Continue the conversation Please rate, follow or subscribe so you don't miss out on future episodes and check out our extensive back catalogue of episodes with business experts on a myriad of topics. We'd also love to chat with you about this week's episode and any other aspects that are proving tricky in your small business right now. You can continue the conversation by connecting with us on Facebook, Instagram and LinkedIn. Just search for Big Little Business Show. www.biglittlebusinessshow.co.uk