Podcasts about user experience ux

Episode SummaryThis episode dives deep into the heart of creativity in B2B marketing as Jeff and Carman illuminate the power of bold ideas in revitalizing campaigns. From the challenges of standing out in a "sea of sameness" to the unique opportunities presented by AI, the duo shares actionable insights on rethinking how brands engage, differentiate, and capture attention in complex B2B environments. Learn how to leverage concepts like the "Big Long Idea," champion creativity, and foster meaningful connections with your audience.Key TakeawaysMove Beyond the "Sea of Sameness": Creativity provides the differentiation needed to stand out in saturated markets like manufacturing.The Big Long Idea Framework: A strategy focused on developing campaign platforms that can scale and endure over time (3-5 years), providing consistency across touchpoints.The Role of AI in Creativity: While AI offers tools to streamline processes, the human element remains crucial to driving authentic creativity.Listening as a Competitive Edge: Out-listening your competitors can generate fresh ideas and create meaningful customer campaigns.Revitalize Through Buy-In: Achieving alignment from stakeholders is essential; nurture collaboration among marketing, sales, and leadership to ensure bold campaigns succeed.QuotesThe biggest challenge for creativity is the modern worship at the altar of technology. We've traded bold ideas for efficiency." - Jeff White"Happier people make better products, and better products make happier people. That's creativity in a nutshell." - Carman PirieBest Moments (06:50) – Differentiating in Bland Markets : Jeff and Carman discuss how creativity can help brands stand out in heavily regulated and saturated industries like packaging and manufacturing.(12:30) – The Big Long Idea Explained : A deep dive into the "Big Long Idea" framework, showcasing how it provides consistency and creativity for campaigns that last 3-5 years.(15:45) – Happiness in the Making : A case study on how creative insights led to a powerful tagline and campaign essence for a contract manufacturer.(24:11) – Out-Listening Competitors : Carman shares how listening to customers and competitors can unlock fresh, creative ideas for campaigns.(36:40) – Courage to Pick Up the Phone : A discussion on the importance of direct conversations for both marketers and sales professionals to gain valuable insights.Shout-OutsUna De Boer - CMO, WhiteWater West Industries Ltd.About the GuestJeff White: the co-founder of Kula Partners, an agency designed to help leading manufacturers digitally transform their marketing and sales. A User Experience (UX) and usability expert, Jeff began building sites for the web over 25 years ago. He leads the design and development practice at Kula Partners. Several years ago, Jeff returned to NSCAD University as a sessional professor, bringing his understanding of web standards to a new generation of design students.A passionate advocate for usability and an open web that is accessible to everyone, Jeff frequently speaks on web design, usability, accessibility, marketing, and sales at events such as HubSpot's Inbound conference.Connect with Jeff.Carman Pirie: the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. Over his nearly three decades in marketing and communications, Carman's career has taken him from the halls of Canada's Parliament to various client-side and agency-side marketing leadership roles. Along the way, he has advised Fortune 100 clients, governments, and non-profit organizations. At Kula Partners, Carman serves as lead marketing and sales counsel to the firm's diverse range of North American manufacturing clients.Connect with Carman.Website: kulapartners.com

Are you wondering how to triple your B2B SaaS revenue with UX? and how to optimize conversion, retention, and expansion? In this exciting episode of the "Grow Your B2B SaaS" podcast, hosted by Joran! tackles how to skyrocket your B2B SaaS revenue with one game-changing factor: User Experience (UX). The subject matter expert is a second-time show guest Peter Loving, founder of UserActive, a top-tier SaaS design agency that helps businesses grow through better UI and UX. In this episode, Peter provides the hacks on how to optimize UX to boost conversion, retention, and revenue like never before!Key Timecodes(0:00) - Introduction and overview of the episode(0:49) - Today's topic: How to triple your B2B SaaS revenue with better UX(1:35) - Guest introduction: Peter Loving from UserActive(2:54) - Discussing the role of UX in increasing revenue(3:51) - The importance of website conversion rates(5:14) - Strategies for a clear call to action(7:06) - Product-led vs. sales-led approaches(8:05) - The value of user qualification and questionnaires(10:08) - Creating an effective onboarding flow(12:45) - Addressing user concerns during onboarding(14:15) - Handling empty state dashboards(17:11) - Framing the ultimate user result(18:56) - Designing a journey for developers(19:39) - Increasing conversion from free to paid users(23:00) - Impact of UX/UI on user retention(25:39) - Prioritizing features and enhancing user retention(28:03) - Effective navigation and feature set presentation(30:11) - Strategies for increasing user payments(32:49) - Contextual upgrades and expansion opportunities(34:52) - Timing user referrals and testimonials(37:27) - Best advice on UX in one sentence(38:04) - Advice for SaaS founders from 0-10K MRR(39:08) - Advice for SaaS founders aiming for 10 million ARR(41:39) - Summary of the episode(42:34) - Contact information for Peter Loving

Episode Summary:In this episode, John Fontenot explores a thought-provoking topic: the potential consolidation of Product Management (PM) and User Experience (UX) roles due to advancements in Generative AI. He examines the overlap between these two disciplines, the evolving responsibilities of PMs and UX designers, and how organizations may react to increased efficiency through AI.Key Takeaways:1. Understanding the Unique Roles of PM and UX Designer (00:25 - 02:32) PMs focus on business objectives, prioritization, roadmaps, stakeholder management, and go-to-market strategies. UX designers specialize in information architecture, interaction design, prototyping, and usability testing. Despite distinct roles, there is a significant overlap, particularly in customer research, solution ideation, and user flow testing.2. Will AI Eliminate the Need for Both Roles? (02:35 - 06:50) AI can increase efficiency, but does it replace UX or PM roles entirely? Many organizations underutilize UX designers, treating them primarily as visual designers. AI efficiency gains should ideally allow both roles to focus on higher-level strategic work rather than replacing either.3. The Risk of Role Consolidation (06:55 - 09:25) Companies with limited UX investment might see AI as an opportunity to eliminate UX roles, shifting responsibilities to PMs. Similarly, strategic UX professionals who engage with stakeholders and business objectives could replace PMs in certain organizations. PMs focused only on execution (e.g., writing JIRA tickets) may find their roles at risk in the future.4. The Need for Cross-Skilling (09:30 - 13:40) PMs should develop UX skills (e.g., using Figma, understanding usability principles) to become better collaborators and future-proof their careers. UX designers should engage more in strategy, business alignment, and product thinking to solidify their role. Organizations benefit when both disciplines embrace AI efficiencies while maintaining their unique expertise.5. Future-Proofing Your Career (13:40 - End) PMs and UX designers should leverage AI as a tool rather than fearing replacement. Developing cross-functional skills ensures career longevity and adaptability. A collaborative approach leads to better business outcomes and personal career growth.Final Thoughts:John concludes by urging PMs and UX designers to embrace AI-driven efficiencies while strengthening their core competencies. By adapting and evolving, professionals in both fields can safeguard their careers and contribute more effectively to their organizations.Resources Mentioned: Interaction Design Foundation Courses Path2ProductConnect with Us: LinkedIn: John Fontenot Twitter: @productfont Instagram: @product.fontThank you for listening! If you enjoyed this episode, please subscribe and leave a review.

In der 89. Folge des Wunschkunden-Podcasts sprechen wir mit Benjamin Köhler, Webentwickler und UX-Experte bei Thoxan, über die wahre Bedeutung von UX-Optimierung. Benjamin erklärt, warum es bei der User Experience (UX) um weit mehr geht als nur um hübsches Design. Es geht darum, Websites so zu gestalten, dass sie nahtlos funktionieren, die Nutzer abholen und die Konversionen steigern. Im Austausch mit Thoxan-Geschäftsführer Thomas Kilian gibt er Einblicke in seine Arbeitsweise und zeigt, wie er Websites für mehr Benutzerfreundlichkeit und Effizienz optimiert. Von der Ladezeit bis zur emotionalen Ansprache des Nutzers – eine gute UX deckt viele Bereiche ab, und Benjamin verrät, wie Unternehmen ihre Webseiten smarter und erfolgreicher machen können. Im Interview erfährst Du Antworten auf Fragen wie: - Was macht eine gute User Experience wirklich aus? - Wie können Unternehmen ihre Website mit einer optimierten UX für mehr Konversionen ausstatten? - Welche Rolle spielen Ladezeiten und Performance bei der UX-Optimierung? - Wie hilft Weißraum dabei, Inhalte und Funktionen besser zur Geltung zu bringen? - Warum ist es wichtig, Website-Projekte immer mit dem Nutzer im Fokus zu planen?

In der 89. Folge des Wunschkunden-Podcasts sprechen wir mit Benjamin Köhler, Webentwickler und UX-Experte bei Thoxan, über die wahre Bedeutung von UX-Optimierung. Benjamin erklärt, warum es bei der User Experience (UX) um weit mehr geht als nur um hübsches Design. Es geht darum, Websites so zu gestalten, dass sie nahtlos funktionieren, die Nutzer abholen und die Konversionen steigern. Im Austausch mit Thoxan-Geschäftsführer Thomas Kilian gibt er Einblicke in seine Arbeitsweise und zeigt, wie er Websites für mehr Benutzerfreundlichkeit und Effizienz optimiert. Von der Ladezeit bis zur emotionalen Ansprache des Nutzers – eine gute UX deckt viele Bereiche ab, und Benjamin verrät, wie Unternehmen ihre Webseiten smarter und erfolgreicher machen können. Im Interview erfährst Du Antworten auf Fragen wie: - Was macht eine gute User Experience wirklich aus? - Wie können Unternehmen ihre Website mit einer optimierten UX für mehr Konversionen ausstatten? - Welche Rolle spielen Ladezeiten und Performance bei der UX-Optimierung? - Wie hilft Weißraum dabei, Inhalte und Funktionen besser zur Geltung zu bringen? - Warum ist es wichtig, Website-Projekte immer mit dem Nutzer im Fokus zu planen?

In der 89. Folge des Wunschkunden-Podcasts sprechen wir mit Benjamin Köhler, Webentwickler und UX-Experte bei Thoxan, über die wahre Bedeutung von UX-Optimierung. Benjamin erklärt, warum es bei der User Experience (UX) um weit mehr geht als nur um hübsches Design. Es geht darum, Websites so zu gestalten, dass sie nahtlos funktionieren, die Nutzer abholen und die Konversionen steigern. Im Austausch mit Thoxan-Geschäftsführer Thomas Kilian gibt er Einblicke in seine Arbeitsweise und zeigt, wie er Websites für mehr Benutzerfreundlichkeit und Effizienz optimiert. Von der Ladezeit bis zur emotionalen Ansprache des Nutzers – eine gute UX deckt viele Bereiche ab, und Benjamin verrät, wie Unternehmen ihre Webseiten smarter und erfolgreicher machen können. Im Interview erfährst Du Antworten auf Fragen wie: - Was macht eine gute User Experience wirklich aus? - Wie können Unternehmen ihre Website mit einer optimierten UX für mehr Konversionen ausstatten? - Welche Rolle spielen Ladezeiten und Performance bei der UX-Optimierung? - Wie hilft Weißraum dabei, Inhalte und Funktionen besser zur Geltung zu bringen? - Warum ist es wichtig, Website-Projekte immer mit dem Nutzer im Fokus zu planen?

In this episode of Leadership Odysseys, Oliver Weidlich, Founder and Director of Design & Innovation at Contxtual, reveals why Spatial Computing isn't just the next big thing—it's the future of how we'll work, learn, and connect. With over two decades of experience in User Experience (UX) design and a background in psychology, Oliver has been at the forefront of digital innovation, from the rise of mobile technology to the cutting edge of Augmented Reality (AR). In this conversation, he shares not just the technical side of Spatial Computing, but how it will fundamentally change the way we experience the world around us—and why it's closer than you think. Oliver takes us on his remarkable journey—from a curious teenager tinkering with early Apple computers to becoming a global thought leader in UX. His story is a powerful reflection on how technology, when paired with purpose and human-centered design, can create transformative experiences in both business and everyday life.   Key Highlights: The Intersection of Psychology and UX Design: Oliver explains how his background in psychology laid the foundation for understanding human behavior, perception, and cognition—critical elements that influence how people interact with digital products and services. The Evolution of Technology and User Experience: From the rise of mobile devices to the emergence of Spatial Computing, Oliver walks us through the technological shifts he's witnessed and how these changes have redefined user expectations and design strategies. AI as an Enabler, Not Just a Product: Oliver offers a thought-provoking perspective on Artificial Intelligence (AI), emphasizing its role as an enabling technology that enhances user experiences rather than existing as a standalone product. The Power and Potential of Spatial Computing: Sharing firsthand experiences with devices like the Apple Vision Pro, Oliver explores how Spatial Computing is set to revolutionize how we work, learn, and connect, offering new ways to collaborate, visualize data, and create immersive experiences. Lessons in Leadership and Lifelong Learning: Reflecting on his entrepreneurial journey, Oliver discusses the importance of finding your niche, staying curious, and fostering meaningful connections—both in business and in life. Oliver's passion for blending technology with purpose shines through in this conversation. His insights remind us that while technology evolves rapidly, the core of great design remains rooted in understanding human needs and behaviours. Whether you're a tech enthusiast, a business leader, or someone curious about the future of digital experiences, this episode offers invaluable lessons on embracing change, leading with intention, and designing for impact. Connect with Oliver: LinkedIn  Connect with Contxtual: LinkedIn | Website Connect with Kirsty Gee:  Lin | | Sponsorship: The beauty Chef  

We live in an era where the boundaries are beginning to blur between roles like designers and developers. Generative AI tools are making it easier for designers to code quick prototypes, and for developers to wireframe and create first-pass UI's for applications. Find bonus content and more on our Substack: https://designbetterpodcast.com/p/jenny-blackburn So we thought it would be fascinating to talk with Jenny Blackburn, VP of UX at Google for Gemini, about the many ways that GenAI can improve our workflows. We also speak with Jenny about how experimental tools like NotebookLM play a role in the roadmap for Gemini, how they get feedback from their users, and the skills designers need to be successful in the era of AI. Bio Jenny Blackburn is the Vice President of User Experience (UX) at Google for Gemini Experiences & Google Assistant, where she leads cross-functional teams in shaping engaging, intuitive products used by millions worldwide. With over two decades of experience at leading technology firms—including Apple and Amazon—she has built a reputation for championing design excellence and user-centric innovation. Jenny is known for fostering collaborative, diverse environments and delivering impactful solutions that blend creativity, accessibility, and strategic thinking to drive exceptional user experiences. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. DUER: Eli and I are busy people. When we're not in the studio producing the podcast and publishing new articles, we're often doing something active—building, cooking, or on an adventure with family. Work and life blend together, and DU/ER makes clothing for people like us. DUER creates performance denim and lifestyle apparel that is made for doing. Check out DUER's flagship stores in LA or Denver, or order now at shopduer.com/DESIGNBETTER. When you use our exclusive URL, you'll get 20% off your first purchase. *** If you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com

คุณเคยสงสัยไหมว่า User Experience (UX) คืออะไร และทำไมมันถึงสำคัญสำหรับการพัฒนาซอฟต์แวร์? Tech Monday ตอนนี้ เราจะพาคุณไปสำรวจโลกของ UX กับคุณ ธนบัตร บุญธูป Agile UX Designer จาก Odds Team ที่จะพาคุณไปพบกับ ที่มาของแนวคิด UX และความสำคัญในการออกแบบผลิตภัณฑ์, หลักการสำคัญที่ทำให้ UX ดีขึ้น, ขั้นตอนการทำงานของ UX Designer ในทีมพัฒนา, ความท้าทายที่ต้องเผชิญในโลกที่เปลี่ยนแปลงอย่างรวดเร็ว . #TechMondayPodcast #missiontothemoon #missiontothemoonpodcast

Don Norman เจ้าพ่อดีไซน์และผู้เขียนหนังสือสุดคลาสสิก The Design of Everyday Things ผู้บุกเบิกแนวคิดการออกแบบที่เน้นผู้ใช้เป็นศูนย์กลาง (Human-Centered Design) อดีตผู้บริหาร Apple หัวหน้าทีมวิจัยและพัฒนา ผู้คิดค้นและขับเคลื่อนแนวคิด User Experience (UX) เน้นย้ำถึงความสำคัญของประสบการณ์ผู้ใช้บนอุปกรณ์ที่มีเทคโนโลยีซับซ้อน วันนี้กับหนังสือเล่มใหม่ Design for a Better World ในวัย 89 ปี Don Norman ต้องการขยายขอบเขตของปรัชญาวิชาออกแบบไปอีกขั้น สู่การออกแบบเพื่อมนุษยชาติ (Humanity-Centered Design) เพราะการออกแบบที่ตอบโจทย์โลกปัจจุบันจะต้องยั่งยืน ต้องคำนึงถึงผลกระทบที่กว้างกว่าแค่ประสบการณ์ของผู้ใช้ ต้องใส่ใจผู้มีส่วนได้ส่วนเสียทุกมิติ ดังนั้นนักออกแบบที่ดีในยุคนี้ต้องสวมบท ‘วาทยกร' แล้วศาสตร์และศิลป์ของนักออกแบบในคราบวาทยกรมีหน้าตาเป็นแบบใด ชวนเข้าเรียนวิชา Humanity-Centered Design กับอาจารย์ Don Norman ไปด้วยกันใน THE SECRET SAUCE เอพิโสดนี้

Das Marketing verändert sich! Agilität ist gefordert. Kundenorientierung und User Experience (UX) sind zentrale Elemente für den Erfolg moderner Unternehmen. Kundenorientierung bedeutet, dass ein Unternehmen die Bedürfnisse, Wünsche und Erwartungen seiner Kunden versteht und diese aktiv in seine Strategie und Prozesse integriert. Es geht darum, positive Erlebnisse zu schaffen, die die Zufriedenheit und Loyalität der Kunden fördern. Viele Freude mit dem neuen Podcast, Euer Thomas Montag

Growing up in Eugene, Oregon, Lulu Tsui experienced a unique perspective on cannabis, where it was as common as backyard barbecues. This early exposure shaped her understanding of how cannabis perceptions could differ vastly from mainstream narratives. Lulu's journey led her to co-found On the Revel in 2016, a series of events challenging the status quo of New York City's cannabis industry. Her mission? To foster authentic connections and create a community where diversity and genuine conversation flourish beyond the typical trade show atmosphere. In this episode, host Carly Puch and Lulu dive into a fascinating conversation, exploring personal anecdotes and professional insights that reveal how early exposure and family acceptance can influence one's path in the cannabis sector. Lulu shares invaluable lessons learned along the way, including how humor and strategic media campaigns like "I'm High Right Now" are crucial in reducing stigma and shifting public attitudes toward cannabis. Carly and Lulu explore the importance of building diverse teams and prioritizing self-care in the dynamic field of cannabis. As we move through themes of personal growth, authenticity, and the importance of self-governance, Lulu reflects on how these principles guide her actions and decisions in both business and life. This episode offers juicy insights for anyone interested in the transformative potential of the cannabis industry or who just wants to level up in life, Lulu will inspire. Guest Bio: Lulu Tsui is the co-founder and chief experience officer at On The Revel, the parent company for a collection of curated educational and networking experiences that democratize information for those interested in the regulated cannabis industry. On The Revel events, known as Revelry, are conferences aimed at fostering an inclusive, collaborative, and flourishing cannabis sector. These regular in-person events along with On The Revel's Dope People online membership community, podcast, and virtual experiences, celebrate the diverse people that have been and are currently building the cannabis industry in the aim of developing its gold standard, with opportunities for all. Lulu is seasoned in Experience Design (XD) and User Experience (UX) with 15+ years of experience leading research, strategy, and design for enterprise software, Software as a Service (SaaS), mobile, and touchscreen technologies. Lulu applies her vast XD and UX expertise across verticals in the cannabis industry while championing ways to normalize and destigmatize cannabis and entheogens. Lulu has designed entire enterprise systems and introduced cross-platform mission-critical apps for clients Bloomberg LP, Mastercard, The Leukemia & Lymphoma Society, John Hopkins University, Roche, Thermo Fisher, Pearson, and McGraw-Hill. Lulu designed a software platform with Root Sciences aimed at supporting and standardizing operations and data for cannabis/hemp extraction, distillation, and post-processing. She also served as the principal experience designer for Chill, a cannabis e-commerce order and delivery platform. Along with On The Revel, Lulu serves as President of the Cannabis Media Council, an organization dedicated to destigmatizing and normalizing cannabis using the power of traditional media, and User Experience and Research Advisor at Oakland Hyphae, founders of the Oakland Psychedelic Conference and the Psilocybin Cup. https://ontherevel.com https://www.revelryny.com  Thanks for listening to another episode. Follow, review, and share to help Consciously Clueless grow! Connect with me: https://www.consciouslycarly.com/ Join the Consciously Clueless community on Patreon: https://www.patreon.com/consciouslycarly Connect on Instagram: https://www.instagram.com/consciously.carly/ Connect on Facebook: https://www.facebook.com/consciously.carly.blog Music by Matthew Baxley

Want to make the most out of your next podcast appearance? https://content.leadquizzes.com/lp/fk1JL_FgeQ Connect to John Gilroy on LinkedIn   https://www.linkedin.com/in/john-gilroy/ Want to listen to other episodes? www.Federaltechpodcast.com According to the MIT Technology Review, the federal government has over 26,000 websites. What good is it if citizens cannot access the information they require? Today, we have Angela Mercado from RELI Group discuss User Experience (UX) and User Interface (UI) for federal websites. One of the many impacts of COVID was American citizens were trying to get information from federal websites and were frustrated. As a result, in December of 2021 the White House issued Executive Order 14058, which had an emphasis on improving user experience for federal web sites. Angela Mercado likes to focus on the phrase “Human Centered Design.” This means to gather as much data from users as one and to seek to optimize their experience. During the interview she reviews heat maps, surveys, Net Promoter Score, and a myriad of tools to diagnose a faltering website. The goal is to reduce user frustration, have their commercial website experience like a federal website, give the user a seamless experience and to take advantage of automation and Artificial Intelligence to accomplish these tasks. For example, AI tools can be used to scan federal websites to determine if they follow accessibility standards. She gives listeners a great overview of the UI/UX work done by the GSA as a proponent of improved user experience for federal websites. Want to make the most out of your next podcast appearance?

In dieser Folge spricht Jason Modemann mit Anatol Korel, dem Gründer von Kickbase, einer der führenden virtuellen Fußball-Manager-Plattformen in Deutschland. Anatol erzählt, wie Kickbase als Showcase startete und sich zu einer Plattform mit über 2 Millionen Nutzer entwickelte. Er spricht über die Bedeutung von Community Building, die Herausforderungen beim Einstieg in neue Märkte wie LaLiga und die Frauen-Bundesliga, sowie über die Pläne für die Expansion in die USA. Zudem teilt er offen die größten "Fuck ups" von Kickbase und wie das Team diese Probleme angegangen ist. Ein weiteres Thema ist die Rolle der User Experience (UX) als Schlüssel zum Erfolg, die Anatol auf dem kommenden New Com Summit näher erläutern wird. ___________________________________________________ Schau gerne bei Anatol vorbei: ⚽️ LinkedIn von Anatol (https://www.linkedin.com/in/anatol-korel/) ⚽️ Zur Kickbase-App (https://apps.apple.com/de/app/kickbase-fussball-manager/id678241305) ___________________________________________________ ✅ Folge uns auf Instagram! ✅ Jason Modemann auf LinkedIn ✅ Fragen, Kommentare oder Wünsche zum Podcast? Schau auf unserer Seite vorbei: https://new-com.com/podcast

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We've got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We've got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...

Wie technisch sollten UI und UX-Engineers eigentlich sein?Dass gutes Design und eine gute User Experience über den Erfolg oder Misserfolg eines Produktes entscheiden kann, haben Plattformen wie AirBnB oder Docker erfolgreich gezeigt. Denn irgendwie hat jedes Produkt, egal ob Hard- oder Software, eine Oberfläche und Bedienelemente. Deswegen steigen wir mit dieser Episode mal in die Felder User Interface (UI) und User Experience (UX) ein.Wir klären, was es eigentlich ist und wo der Unterschied ist, wie UI und UX-Design eigentlich in einem hoch-technischen Produkt, wie zB einem Datenbank-Hoster, aussehen kann, welchen signifikanten Einfluss gutes UX haben kann, was Primary and Secondary Actions, die first mile of Product, Design Thinking oder Double Diamond ist, wie man eine gute Product Engineering Culture aufbaut, aber auch worauf es bei der Zusammenarbeit beim Produkt-Trio (Produkt Manager, Engineer und Designer) ankommt.Bonus: Culture Eats Process for Breakfast**** Diese Episode wird gesponsert von der IU Internationale HochschuleFür dich ist Bildung wichtig und du glaubst an Technologie als Enabler? Kannst du dich mit der Mission der IU “Educate People with the Best Technology" identifizieren?Dann schau doch mal unter https://engineeringkiosk.dev/iu, wenn du die Bildung von morgen gestalten willst.******** WeAreDevelopers World Congress GewinnspielWeAreDevelopers World Congress 17. bis 19. Juli 2024 in Berlin.15.000+ Entwickler⋅innen und 500+ SpeakerExklusiver Rabattcode für unsere Community: "WWC_EngineeringKiosk15" für 15% Rabatt.Wir verlosen 5 Tickets! Mehr Infos unter  https://www.linkedin.com/feed/update/urn:li:share:7211263176640729088/****Das schnelle Feedback zur Episode:

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart. https://tapcart.com We'll be diving into the strategy behind BrüMate's wildly successful mobile app, which leads all sales and distribution channels in conversion, AOV, and customer LTV. Key Insights: Boosting Customer Retention: Discover how BrüMate's mobile app drives additional revenue incrementally outside traditional channels, and has led to higher conversion rates, AOV, and customer lifetime value. App-Exclusive Strategies: Learn about the app-exclusive products and promotions that have significantly driven app downloads and engagement. Cost-Effective Engagement: Understand why push notifications via the mobile app are more effective and cheaper than traditional SMS and email marketing. More Aggressive Acquisition: BrüMate's mobile app allows for are more reliable & efficient sales channel that has led to increases in MER Why Listen? Learn from a Nine-Figure Brand: BrüMate's experience offers valuable insights for any DTC brand looking to scale. Tactical App Strategies: Get practical tips on using mobile apps for customer retention and revenue growth. Real-World Success: See how BrüMate's app strategy translates into tangible business results. Topics eCommerce Strategy, Sales Channels, Distribution Channels, Mobile App, Customer Engagement, Conversion Rates, Average Order Value (AOV), Customer Lifetime Value (LTV), Multi-Channel Retail, Omni-Channel Marketing, Digital Marketing, Customer Experience, Push Notifications, Retention Strategy, App Downloads, Exclusive Promotions, App-Exclusive Products, Mobile Commerce, Online Shopping, Brand Loyalty, Acquisition Channels, User Experience (UX), Retail Technology, Personalization, App Engagement, Customer Acquisition Cost (CAC), Digital Sales, Growth Strategy, Revenue Optimization, DTC (Direct-to-Consumer). Reach Out: https://www.linkedin.com/in/sahandbarati/ https://twitter.com/HansHarrisMKTG https://tapcart.com https://brumate.com Timestamps: 00:00 - Introduction 02:00 - The Rise of Mobile Apps in DTC 05:00 - BruMate's Mobile App Strategy and Success 08:00 - The Power of Exclusive Content and Promotions 11:00 - Building a Loyal Community: The Role of VIP Groups 14:00 - Driving App Downloads: Strategies and Insights 17:00 - The Impact of Push Notifications and Efficiency 20:00 - Leveraging High AOV Items and Seasonal Campaigns 23:00 - Future Trends in Mobile Apps for DTC Brands Hashtags: #DTCPodcast #BruMate #Tapcart #MobileAppStrategy #Ecommerce #DTC #DirectToConsumer #AppMarketing #CustomerEngagement #BrandLoyalty #DigitalMarketing #ResilientRevenue Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

The demand for skilled professionals in User Experience (UX) is expected to grow over the next 12-24 months, according to a recent industry survey conducted by UX Design Institute, a leading global provider of online education and certification in UX, based in The Digital Hub technology campus in Dublin 8. The survey revealed an optimistic outlook among industry professionals, with 68% of UX hiring managers anticipating an increase in demand for UX skills in the coming 12-24 months. This positive sentiment reflects a strong belief in the value and importance of UX expertise in today's digital landscape. The survey, conducted by UX Design Institute based in Dublin, polled 537 UX professionals in Ireland, the United Kingdom, the US and other major markets. Contributors to the State of UX Hiring Report 2024 include experts from Meta, Etihad Airlines, Google, and Analog Devices among others. Employment opportunities positive for the UX sector In terms of career advancement, the survey highlighted encouraging trends in both salary growth and career satisfaction among UX professionals. A significant 70% of UX professionals reported receiving a salary increase within the past year, while 76% expressed satisfaction with their current salary. One of the most pressing topics for aspiring UX designers is industry demand, so it is a positive sign that among hiring managers surveyed, 66% plan to hire UX professionals in 2024. Specifically, 51% are targeting UX Designers, 50% are focusing on UX or user researchers, and 47% are seeking product designers. The survey also highlighted the promising employment opportunities for UX graduates, with 79% securing their first job in UX within six months of beginning their job search. This data indicates a robust demand for UX skills in the job market and validates the industry's growth trajectory. Diverse career paths: a rewarding field for career switchers For those looking to break into the UX industry, there are ample opportunities and routes into the industry as the survey revealed the diverse career paths of UX professionals, with 76% transitioning from non-UX careers. And this is attractive for employers too, 55% of hiring managers would consider an entry-level candidate without prior experience compared with only a very small proportion (2%) of hiring who said they wouldn't consider employees without experience. UX professionals are optimistic about their future career Despite recent challenges in the tech sector, including mass layoffs in the top tech companies, almost 9 in 10 (88%) of the UX professionals surveyed remain optimistic about their career prospects. Of these, 1 in 4 (25%) feel very positive, and only 6% say they feel negative. Commenting on the findings, Colman Walsh, Founder and CEO of UX Design Institute, said: "The findings from our State of UX Hiring Report 2024 highlight a promising future for the UX industry. Despite challenges, the demand for UX skills is growing, offering exciting opportunities for professionals and newcomers alike. The upward trajectory in salaries and career satisfaction underscores the growing recognition of UX professionals' contributions to business success. It is encouraging to see that employers and hiring managers plan to maintain recruitment and are open to hiring graduates and individuals transitioning into UX careers, further highlighting the increasing value placed on these skills." The UX Design Institute is hosting a global webinar on 23rd of May to discuss industry trends and insights from the State of UX Hiring Report 2024. The hour-long interactive session will feature a panel of UX career experts, leaders, and hiring managers offering guidance for aspiring professionals looking to enter the field. The online event is free and accessible to all interested in breaking into the UX industry. More details can be found on the UX Design Institute's LinkedIn page and website. You can explore the full report at https://www.uxdesigninstitute.co...

About the episode: As part of our Innovation series, Ryan Russell, Vice President of Innovation and New Products at Compassion International, joins us in unraveling the intricacies of service-oriented innovation. Together, we discuss how innovation doesn't have to be huge to make an impact. Each step forward is rich with opportunities to learn. Ryan talks about the passion and humility we need towards our customers, employees, and/or clients. We also explore the intersection of creativity and connection in non-profit innovation, delving into Compassion International's multifaceted crusade against child poverty and how innovation forges new (and unconventional) pathways for connection and support.  Ryan's wealth of diverse career experiences underscores the transformative influence of a dedicated innovation team. This episode is an invitation to embrace the spirit of innovation in our everyday actions and in companies and organizations. Bio: Ryan Russell is Vice President of Innovation at Compassion International. He joined Compassion in July 2023 to lead the Compassion of Tomorrow team and grow Compassion's innovation function. Before Compassion, Ryan served as the Senior Vice President of Design and User Experience (UX) at Hinge Health and spent nine years at Amazon as the Director of Design & UX for Amazon Glow. Under his leadership, the team grew from two people to over 135 across five studios in the U.S. Before Amazon, he led McAfee's Design Studio, launched Cohdoo Highlight, an award-winning audio recording app, and designed novel consumer computing experiences at Intel. Resources: Compassion International Get our new FREE 56-page e-book, Called to Serve: How to Navigate a Christian Vocation in Humanitarian, Disaster, and Development Work. Spiritual First Aid ------------ This episode was produced by WildfireCreative  Theme Song: “Turning Over Tables” by The Brilliance Subscribe: Apple Podcasts | Google Podcasts | Spotify | TuneIn | Stitcher | RSS Follow us on Twitter:  @drjamieaten |  @kentannan Follow on Instagram: @wildfirecreativeco @wheaton_hdi (Note to the listener: In this podcast, sometimes we'll host Evangelicals, and sometimes we won't. Learning how to “do good, better” involves listening to many perspectives with different insights and understanding. Sometimes, it will make us uncomfortable; sometimes, we'll agree, and sometimes, we won't. We think that's good. We want to listen for correction–especially in our blind spots.) The Better Samaritan podcast is produced by the Humanitarian Disaster Institute at Wheaton College, which offers an M.A. in Humanitarian & Disaster Leadership and a Trauma Certificate. To learn more and apply, visit our website. Jamie Aten, Ph.D., and Kent Annan, M.Div., co-direct the Humanitarian Disaster Institute at Wheaton College and are the Co-Founders of Spiritual First Aid. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In episode 88 of The Payments Show Podcast, I spoke to Megan Oxman who is SVP of Product and Experience at Paysafe.  Paysafe offers capabilities in payment processing, digital wallets, and online cash solutions.VIDEO and PDF Transcript: - click here https://thepaymentsshow.substack.com/p/88 Summary of topics discussed:(00:29) - Start(00:56) - Paysafe Overview(01:57) - Stats: The Importance of Offering Diverse Payment Options(03:04) - Exploring PaySafe's Digital Wallets and eCash Solutions(04:56) - The Global Reach of PaySafe's Payment Methods(05:33) - Enhancing Sales Conversion with Diverse Payment Systems(07:24) - Merchant Engagement and Solutions with PaySafe(09:08) - The Evolution of PaySafe's Offerings and Customer Focus(11:23) - Innovations in PaySafe's Product Line(12:58) - The Impact of User Experience (UX) on Payment Solutions(14:20) - The Role of UX Design in Payment Platforms(15:30) - Addressing Fraud and Security in Payment Solutions(18:59) - Understanding PaySafe's Brand Ecosystem(19:51) - The Advantages of PaySafe's Digital Wallet for Merchants(26:07) - Future Predictions and Trends in the Payment Space(26:29) - Frictionless, Intuitive Journeys(27:13) - Consumers Trusting Fewer Providers(27:42) - Growth of Cash(30:26) - CloseDetails:- Recorded on 18 Mar 2024- Host: Satwant Phull- Guest: Megan Oxman, SVP of Product and Experience, Paysafe[Next Steps]- Get in touch with Satwant: digitalmoneylab.com - Paysafe: paysafe.com | @Paysafe

On today's show, we talk to Thelma Van about integrating design into the product development workflow. This includes User Experience (UX) design, User Interface (UI) design, scope negotiation, and user validation through interviews. It turns out, even if you can only talk to five of your customers, having this amount of feedback can have a massively out-sized impact on your overall design and development trajectory.Follow the show and be sure to join the discussion on Discord! Our website is workingcode.dev and we're @WorkingCodePod on Twitter and Instagram. New episodes drop weekly on Wednesday.And, if you're feeling the love, support us on Patreon.With audio editing and engineering by ZCross Media.Full show notes and transcript here.

Gervase invites friend and client Sophia Prater on the podcast this week to discuss Sophia's journey from an overwhelmed, ambitious entrepreneur trying to be palatable for everyone to a woman who embraces and feels safe to to be her full self. Join the conversation as they share their personal experiences with redefining hyper-independence, how Sophia practices playing within the range of her polarizing traits instead of labeling them ‘wrong' or ‘right,' and how the work they've done together inside of the Higher Mastermind is really every woman's work. Sophia is an entrepreneur, business owner, career coach, and public speaker in the world uf User Experience (UX) design, making technology a little more humane for the rest of the world. Sophia has brought her framework to companies such as Facebook, Google, Uber, HelloFresh, Delta Airlines, Microsoft, Adobe and many more.      Connect with Sophia Instagram: https://www.instagram.com/sophiavux/  Linked in: https://www.linkedin.com/in/sophiav/    Connect with Gervase on Instagram: www.instagram.com/gervasekolmos Get my weekly emails: https://www.gervasekolmos.com/free-framework   Free Masterclass REPLAY (Expires 3.1.24) “Just Right” - If  you're ready to try a new way of woman-ing that is not too hot and not too cold, but is just right, and you missed the masterclass on 2.22, you can catch the replay here   Enrollment Now Open for the next cohort of The Higher Mastermind (startsMarch 1st):  Find more info on this 3 month program for you to meet yourself and other women like you: https://www.gervasekolmos.com/higher Includes access to everything in the Gateway and deep discount on quarterly Charleston retreats VIP upgrade for 1:1 coaching with G available Grab your spot for this month's price of $1550   Private Coaching Spots Open: Book a Soul Shift Intensive to apply: https://www.gervasekolmos.com/the-soul-shift-intensive  *If you'd like to invite Gervase into your company to facilitate coaching or conversation to shift company culture, please email us at hi@gervasekolmos.com

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tamara AdlinHype man & Announcer: John Potito

In today's video, we're diving deep into the fascinating world of User Experience (UX) and exploring its hidden influence on our lives. Buckle up as we uncover the secrets behind what makes our interactions with technology, products, and services truly memorable. From idea generation to creating nice aesthetic UI, Mobbbin was always helps me to take real app or website inspiration from their app/web screenshots. It saves me from the hassle of installing app or logging in into websites. You will find a handful of app UI in the free version. The paid version offer so much more including dedicated search, screen pattern, a lot handy features to save your time.

Ipsos Survey Research Methods Centre Podcast, with the Office for National Statistics: How can we improve Accessibility in research? (3/3) Accessibility in research is definitely improving – but how can we make our research as accessible as possible to as wide an audience as possible? On what impact does that have on our findings, and the way we do research? In the third and final part of our three-part podcast series in collaboration with the Office for National Statistics, Eileen Irvin, from Ipsos UK's Survey Research Methods Centre, is joined by Andy McKeown and Tanya Lidstone from Ipsos to talk about their experience conducting accessible research, and the impact this has had on the research process. Andy McKeown is Chair of the Ipsos Accessibility Working Group, and Tanya Lidstone is Head of User Experience (UX) at Ipsos.

We implement new features (and enhancements) on a daily basis at Snowpal, and while how we approach each of those features from a UI/UX standpoint really depends, and is driven primarily by the feature and its complexities, there are many aspects of our approach that are generic to almost all features and enhancements. In this course, we'll take a look at a simple feature to help understand what the process looks like. We'll start with Requirements, discuss User Experience (UX), immediately followed by User Interface (UI). Note that we'll be focusing on a Web Application but a lot of what we learn would be just as applicable to Mobile Apps as well. Purchase course in one of 2 ways: 1. Go to https://getsnowpal.com, and purchase it on the Web 2. On your phone:     (i) If you are an iPhone user, go to http://ios.snowpal.com, and watch the course on the go.     (ii). If you are an Android user, go to http://android.snowpal.com.

In this episode, Jaime and her guest, Michael Lamphier, Executive Director for Marketing and Communication for Wake Forest School of Business, take a dive deep into the world of User Experience (UX) and its pivotal role in higher education marketing. Takeaways from this episode include:Inspiring success stories about tweaks in user experience that changed the trajectory of a marketing campaignInsights into the common hiccups institutions face when making UX a priority in their marketing strategiesTips for tools and strategies that are indispensable when gauging and boosting the user experienceIdeas around staying on top of the rapid evolution of technology and student expectations, find out strategies to stay updated with the freshest trends and best practices in user experience. This episode is brought to you by our friends at Mindpower:​​Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!  About the Enrollify podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Eddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Did you know that conversation, one of the oldest human technologies, is reshaping the future of how we interact with machines? We're not talking Siri or Alexa here, but conversational AI, interfaces anyone can create and hyper automation that links together our intentions, tools and technologies. Join us in this episode of This Anthro Life as we delve into the fascinating world of conversational AI, hyper automation and composable software systems with the brilliant mind of User Experience (UX) pioneer Robb Wilson. Discover why embracing conversation and removing the barriers of complex software interfaces might just be the key to unlocking new opportunities and improved outcomes in the digital age.In this thought-provoking conversation, we explore the potential shift away from antiquated software interfaces and the exciting possibilities that conversational AI brings. From the potential of no-code approaches and decentralized business models to the interconnectedness of user experience, customer experience, and employee experience, we provide fresh insights on how automation can evolve how we work, interact with technology, elevate customer service, and foster creativity.Key takeaways:Learn how to create your own skills ecosystem and embrace a no-code approach to building AI interfaces.Understand the potential of conversational UI to revolutionize how we interact with technology.Explore the impact of hyper automation on customer service experiences and employee creativity.Conversational AI and hyper-automation could transform jobs by automating routine tasks and freeing up humans for more creative work.Decentralized organizations and composable UIs that allow access to all software through natural language could reshape business models.Total experience design must consider both customer and employee experiences to be effective.Responsible development of conversational AI could help create more empowering technologies.Automation provides the opportunity for humans to engage in more meaningful social interactions.The future of work and business will likely involve a blend of human creativity and machine automation.Our insightful guest, Robb Wilson, brings a wealth of expertise on hyper automation and composable systems. As the founder of OneReach.ai, a company specializing in creating tools for companies to build their own Alexa-like ecosystems, Robb understands the power and potential of AI in transforming industries. Get ready to be inspired and informed by his insights!Key Topics of this Podcast:00:00:23 The future of technology is conversational.00:06:06 Relaxation and space foster creativity.00:09:42 Humans can adapt and find value in automation.00:14:58 Decentralization is the future.00:22:26 Automation creates space for connection.00:27:30 Total experience is transformative.00:30:26 Employee-first approach in business.00:35:15 Revolutionizing technology through conversational interfaces.00:41:00 The future of software interfaces.00:44:36 Explainability is crucial for trust.00:55:06 Machines should make human-like mistakes.01:01:11 Unlocking software through conversational UI.01:06:37 Automation enhances customer experiences.About This Anthro Life This Anthro Life is a thought-provoking podcast that explores the human side of technology, culture, and business. Hosted by Adam Gamwell, we unravel fascinating narratives and connect them to the wider context of our lives. Tune in to https://thisanthrolife.org and subscribe to our Substack at https://thisanthrolife.substack.com for more captivating episodes and engaging content.Connect with Robb.WilsonLinkedin: https://www.linkedin.com/in/invisiblemachines/ Website: https://onereach.ai/ Connect with This Anthro Life:Instagram: https://www.instagram.com/thisanthrolife/ Facebook: https://www.facebook.com/thisanthrolife LinkedIn: https://www.linkedin.com/company/this-anthro-life-podcast/ This Anthro Life website: https://www.thisanthrolife.org/ Substack blog: https://thisanthrolife.substack.comThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5168968/advertisement

UX Best Practices

David Chadwick, Founder and CEO at RealResponse, is passionate about making a difference in athletics, but not in the normal sense of what you might think of as winning in sports. Instead, David has created a tool where athletes and staff can give anonymous feedback in a way that everyone in collegiate institutions and athletic organizations has a chance to be heard. Join Jim and David as they explore how David is helping create a much safer environment in sports and institutions across the country, while also scaling his business. 3 Key TakeawaysCash Management and Funding Decisions: In the early stages, it's crucial to control expenses and scrutinize every cost. Decisions on funding, whether through raising money from friends, family, angels, or VCs, will have a long term impact on the control and expectations around the business. David highlights the importance of staying true to his mission and controlling his destiny by being mindful of where funding comes from.Technology and Scalability: Ensure that technology choices are future-proof and scalable. There is a significant focus on getting the User Interface (UI) and User Experience (UX) right from the start. Mistakes in technology choices can be costly and pivoting might require substantial resources“Customers, customers, customers”: This is what David often tells his staff is the most important part of their business. Never have a whiteboard session with your team to workshop what you think your customers want and need. Until you get in front of your customers, it's just impossible to know what they're thinking and feeling. ResourcesDavid Chadwick on LinkedIn: https://www.linkedin.com/in/david-chadwick-862570173/ RealResponse: http://www.realresponse.com About Our Guest While studying and playing Division 1 basketball at Rice University and Valparaiso University, David Chadwick recognized that positive student-athlete experiences had everything to do with culture, support services, academic integrity, and the relationships formed with coaches and teammates. This insight led him to launch RealResponse in 2016.RealResponse elevates voices by offering a safe, anonymous platform for two-way communications, ensuring everyone in collegiate institutions and athletic organizations has a chance to be heard. The RealResponse community consists of more than two million athletes, coaches, administrators, and staff, and reaches across college and professional sports, governing bodies, and integrity units. About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website:

Guest:  Steph Hay , Director of UX, Google Cloud Security Topics: The importance of User Experience (UX) in security is so obvious – though it isn't to a lot of people! Could we talk about the importance of UX in security? UX and security in general have an uneasy relationship, and security is harmed by bad UX, it also feels like bad UX can be a security issue. What is your take on this? How do you think about prioritizing your team's time between day zero vs day n experiences for users of security tools? Some say that cloud security should be invisible, but does this mean no UX at all? What are the intersections between UX for security and invisible security? Can you think of what single UX change in Cloud Security's portfolio made the biggest impact to actual security outcomes?  We have this new tool/approach for planning called Jobs To Be Done (JTBD)  - give us the value, and the history? In the world of JTBD planning, what gets better? Resources: JTBD Framework GCP IAM Recommender Recaptha Enterprise  

Subscribe to Game Dev Unchained! Get access to subscriber-only episodes for a monthly subscription. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/gamedevunchained/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ About this episode: Join Joe Schaeppi, a renowned UX expert who started his illustrious career running a usability lab in Switzerland, as he dives deep into the captivating realm of User Experience (UX) in gaming. Schaeppi uncovers the transformative journey of UX, from basic user interfaces to intricate player experiences that define modern gaming. Discover how games historically leaned on their sheer interactivity and why many still miss the mark today. Venture from World War II sonar systems to Apple's iconic design ethos, retracing the roots of UX and its connection to human behavior. Tune in to unlock the secrets of crafting optimal gaming experiences and ensure every playthrough becomes an unforgettable adventure. Joe Schaeppi | LinkedIn AI-Driven Analytics: Revolutionizing Audience Understanding - Solsten Connect with us: •

Are you ready to uncover the remarkable synergy between neuroscience and user experience (UX)? Imagine a world where our understanding of the brain unlocks the potential for seamless user interactions with digital technologies and services. Get ready to embark on a captivating journey as we explore the fascinating question: How does neuroscience inform and enhance the user experience (UX)? In this thrilling episode of the "Neurocareers: Doing the Impossible!" podcast, we delve deep into the extraordinary intersection between brain science and design, and we have a special treat for all aspiring neuroscientists, cognitive scientists and tech enthusiasts. Not only will we unravel the cutting-edge research and innovative insights that shape the intersection of neuroscience and UX, but we'll also be treated to career advice from a true visionary in the field. Leading us on this eye-opening exploration is Prof. Pierre-Majorique Léger, a distinguished researcher, inventor, and entrepreneur who has forged an incredible path in the world of neuroscience and technology. Join us as we dive into his groundbreaking work, which seeks to improve the user experience by analyzing bio-physiological data generated during human-IT interactions. Together, we'll discover how understanding emotion and cognitive responses can revolutionize the way we design and interact with technology. But that's not all! Prof. Léger will generously share career advice for those interested in pursuing a path in neuroscience and neurotechnologies. Whether you're a budding scientist, a technology enthusiast, or someone curious about the exciting opportunities in this field, you will benefit from his invaluable insights and wisdom. Use this opportunity to learn from the brilliant Prof. Pierre-Majorique Léger. Tune in to the "Neurocareers: Doing the Impossible!" podcast and unlock the extraordinary world where neuroscience meets user experience! About the Podcast Guest: Prof. Pierre-Majorique Léger is a visionary researcher, inventor, and entrepreneur at the forefront of neuroscience and technology. With a Ph.D. in industrial engineering and post-doctoral studies in information technologies, Prof. Léger has dedicated his career to improving the user experience (UX) by analyzing bio-physiological data generated during human-IT interactions. His groundbreaking research has led to a deep understanding of emotion and cognitive responses, revolutionizing the way we design and interact with technology. As the senior chairholder of the NSERC Industrial Research Chair in User Experience (UX), Prof. Léger collaborates with renowned industry partners to shape the future of user-centered design. With over 50 scientific articles, numerous invention patents, and involvement in several start-ups, Prof. Léger's contributions have profoundly impacted the field of neuroscience and technology. He is a sought-after lecturer and has shared his expertise at esteemed institutions worldwide. Learn about Prof. Léger here: https://www.hec.ca/en/profs/pierre-majorique.leger.html Connect with Prof. Léger on LinkedIn: https://www.linkedin.com/in/pmleger About the Podcast Host: The Neurocareers podcast is brought to you by The Institute of Neuroapproaches (https://www.neuroapproaches.org/) and its founder, Milena Korostenskaja, Ph.D. (Dr. K), a neuroscience educator, research consultant, and career coach for students and recent graduates in neuroscience and neurotechnologies. As a professional coach with a background in the field, Dr. K understands the unique challenges and opportunities facing students in this field and can provide personalized coaching and support to help you succeed. Here's what you'll get with one-on-one coaching sessions from Dr. K: Identification and pursuit of career goals Guidance on job search strategies, resume and cover letter development, and interview preparation Access to a network of professionals in the field of neuroscience and neurotechnologies Ongoing support and guidance to help you stay on track and achieve your goals You can always schedule a free neurocareer consultation/coaching session with Dr. K at https://neuroapproaches.as.me/free-neurocareer-consultation Subscribe to our Nerocareers Newsletter to stay on top of all our cool neurocareers news at updates https://www.neuroapproaches.org/neurocareers-news

User Experience - UX - can be a mystifying term for many. Is it about design, or customer interface, or strategy? It's actually all of those things, along with learning to make commerical decisions based on real customer data. Brian Herron of award-winning UX agency Each&Other joins Will Francis⁠ for a eye-opening discussing exploring the prcoess that is UX. At the end he offers 3 top tips on what you can do today to start applying some best practice yourself to your marketing efforts.  ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠our website⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠⁠⁠. We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on ⁠⁠⁠www.digitalmarketinginstitute.com/blog/survey⁠

Episode Summary In this episode of Sunny Side Up, host Chris Moody interviews Jeff White and Carman Pirie from Kula Partners, a B2B marketing agency specializing in the manufacturing industry. They delve into the unique challenges and opportunities that arise in manufacturing marketing, offering valuable insights for marketers looking to succeed in this space. Jeff and Carman discuss the varying levels of ABM maturity in manufacturing organizations, ranging from traditional inside sales setups to highly integrated CRM and ABX platforms. They emphasize the importance of brand-building activities and the need to balance them with demand-oriented campaigns for long-term success. The conversation explores the concept of intent signals and how they differ in the context of longer sales cycles, prompting the exploration of experimentation and the pitfalls of pursuing perfect attribution. The guests also touch on the coin-operated model prevalent in B2B marketing and the significance of the polarity of the sale, highlighting the need to adapt marketing and sales strategies based on buying intent. Additionally, they address the current economic landscape and discuss how manufacturing companies are navigating supply chain shifts and making investments to stay competitive. About the Guests Jeff White Jeff is the co-founder of Kula Partners, an agency designed to help leading manufacturers digitally transform their marketing and sales. A User Experience (UX) and usability expert, Jeff began building sites for the web over 25 years ago. He leads the design and development practice at Kula Partners. Several years ago, Jeff returned to NSCAD University as a sessional professor, bringing his understanding of web standards to a new generation of design students. Connect with Jeff White Carman Pirie Carman Pirie is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. Over his nearly three decades in marketing and communications, Carman's career has taken him from the halls of Canada's Parliament to various client-side and agency-side marketing leadership roles. Along the way, he has advised Fortune 100 clients, governments, and non-profit organizations. At Kula Partners, Carman serves as lead marketing and sales counsel to the firm's diverse range of North American manufacturing clients.  Connect with Carman Pirie Key Takeaways The manufacturing industry faces varying levels of ABM maturity, from traditional inside sales organizations to highly integrated CRM and ABX platforms. Longer sales cycles in manufacturing require a different approach to identifying and interpreting intent signals. Experimentation is crucial in understanding what works and what doesn't, and perfect attribution should not be the sole focus. Balancing brand-building activities with demand-oriented campaigns is essential for long-term success. Quotes "Don't think that short-term experiments alone can revolutionize your brand or leapfrog your competition. Longer-term bets on creative platforms and content have a more significant impact." - Carman Pirie "The polarity of the sale is not always in our favor. It's important to measure activities, adapt approaches, and create engagement even when the buying intent hasn't flipped." - Jeff White Recommended Resources Podcasts How I Built This podcast by Guy Raz Books Any of Dave Trott's Books Shout-outs Kristin Thompson Fallon – Founding Member at Chief Mike Nager – Business Development / Program Management at Festo Didactic Jessica Woodside – Director of Marketing at WIKA USA Monique Eliott – SVP, Global Brand & Communications at Schneider Electric ⁠⁠Connect with Jeff White⁠ | Connect with Carman Pirie | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠ | ⁠⁠Website⁠⁠

In this riveting episode of our podcast, we delve into the fascinating world of AI in the legal industry with our esteemed guests, Nathan Walter and Bridget Albiero. Walter, a former attorney and founder of BriefPoint.ai, has leveraged his legal expertise and passion for technology to automate the manual processes that often bog down law firms. Bridget Albiero, a User Experience (UX) and User Design (UD) expert, underscores the significance of intuitive design in making these AI tools not just effective, but user-friendly. Nathan Walter has been instrumental in creating BriefPoint.ai, a tool designed specifically for lawyers to eliminate the mundane and time-consuming aspects of law practice. With the goals of automating the litigation process from response to appeal, Walter and Albeiro are focused on removing the mundane tasks, such as typing, from the process and allowing the attorneys to focus more on their legal experience and expertise over the grunt work that takes up too much of their time already.  However, the success of such tools is not solely dependent on their technical capabilities. Bridget Albiero's role in UX and UD ensures that these AI systems are designed with the end user in mind. With the mission to make legal professionals' lives much easier. Bridget's work is critical in crafting an interface that enables lawyers to accomplish more work in less time, truly maximizing the benefits of AI integration. Nathan and Bridget's collaboration epitomizes the intersection of law and technology. They argue that the advent of AI tools, such as BriefPoint.ai, will invariably put pressure on law firms to rethink their traditional billing models. Nathan anticipates a shift towards contingency fee-based and flat fee billings, spurred on by the increased efficiency AI brings to the table. In addition, the ability for the plaintiff's lawyers to reduce the overall amount of work that they need to put into each case, there will be more incentives to take on work that they might otherwise not consider. This has a multitude of effects ranging from flooding courts with more and more cases, to overwhelming defense firms and corporations with a much higher litigation matters, to making working at plaintiff's firms more attractive to associates who don't want to work the number of hours they would need to do in BigLaw firms.  Bridget also emphasizes the importance of approaching AI with a balanced perspective. While there are a number of positives when it comes to AI in the legal process, there are also downsides that need to be considered as well. Bridget and Nathan run through some of those issues as well. This thoughtful conversation with Nathan and Bridget offers a unique insight into the future of the legal industry, where AI and human ingenuity work hand in hand. Listen in to learn more about how these changes might soon be reshaping the legal landscape. Contact Us: Twitter: ⁠⁠@gebauerm⁠⁠, or ⁠⁠@glambert⁠⁠Voicemail: 713-487-7821Email: geekinreviewpodcast@gmail.comMusic: ⁠⁠Jerry David DeCicca⁠ Transcript

„Viele haben Angst, dass die Kreativität leidet und weniger schicke Designs umgesetzt werden können, wenn man sich um die Accessibility kümmert.“ - Mit diesem und anderen Vorurteilen haben sich unsere Kolleg:innen Anja, Andreas und Sven im Rahmen des UX-Panels auf dem INNOQ Technology Day 2022 auseinandergesetzt. In dieser Aufzeichnung erfahrt ihr, warum Accessibility und User Experience (UX) für eine erfolgreiche Produktentwicklung essenziell sind, wie sie zusammenhängen und weshalb das Feedback potenzieller Nutzer:innen so wichtig ist.

In this episode of the Career Strategy Podcast, Sarah does a deep dive into the UX mistakes commonly made with resumes and how to correct them to stand out from other candidates. Sarah shares: Why you need 2 versions of your resume How to use a strategic summary effectively at the top of your resume Using verbs to amp up your bullet points and catch the attention of hiring managers 00:29 Your resume is a big factor in your job search, mainly regarding whether you get an interview or not 01:07 Okay, so let's get into the UX of your resume and some of those myths, and then we will dive into some of those tips as well. 01:42 So at a really high level, there's kind of three users of your resume 02:18 They want to know more than just you tick all the boxes of the job description. 05:41 So let's dive into the UX mistakes that some people are making on their resume 06:49 We need a human friendly version of your resume, and we need one that I call the applicant tracking system 8:51 Your resume, it has to be formatted correctly and it needs to have the right keywords 11:42 The second kind of UX mistake that some of you might be making on your resume is that you do not have what I call a strategic summary sentence at the top of your resume. 13:59 If you do not have a summary statement at the top of your resume, this would be something you could do really quickly today to improve the user experience of your resume 14:37 The third thing that a lot of people get wrong with their resume is that the bullet points in the work experience section sound, frankly, really weak and boring to the reader. 15:43 So how do you stand out? You do it by replacing “what I was responsible for” with specific action verbs. 19:26 If you've been applying to a lot of jobs and maybe not getting interviews, Start with your resume

Would you like to learn how to create a User Experience (UX) that accelerates time-to-market and reduces cost?  That's exactly what I'm discussing today with Matt Genovese.  Matt is the founder and CEO of Planorama, which is a User Experience design firm that focuses on making complex and technical software – simple and intuitive to use. Matt and the team at Planorama follow the mantra, “Time to market, accelerated by design.” During our discussion, Matt shares information about how he and his team get involved early in the product design process so the UX requirements and documentation are defined at the beginning - and play an important role in the entire design process. Matt also explains the importance of User Stories in the overall UX design process to save time and money.  He also mentions a free User Story Generator tool offered by Planorama.  There's a link to this tool in the show notes. I know you will find value in this interview and get some insights for improving your company's User Experience design process. “Design is all about requirements. UX defines the solid visual requirements for a product. So, the investment in a good UX design saves money on the development activities.” – Matt Genovese Today on the Tech Leader Talk podcast: - A first step to improve your UX - How a good UX design improves your business - What are User Stories and why are they important to the design process - When to start UX design in the product design process - The importance of UX design to software companies   Resources: User Story Generator:  http://userstorygenerator.ai Connect with Matt Genovese: Contact Matt:  https://planorama.design/podcast LinkedIn:  https://www.linkedin.com/in/mgenovese/ Thanks for listening! Be sure to get your free copy of Steve's latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.  

D-types spend a LOT of time thinking about how best to guide, direct, and nurture their submissives. User Experience (UX) designers do the exact same thing for every website visitor! This week we are joined by Stephanie Spiegal, AKA Miss Stevie, a User Experience Designer turned professional dominatrix who tells us all about how design thinking helps her create scenes for her submissives, while BDSM-style negotiations and consent processes inform her collaborations with her tech clients. In other words? Miss Stevie is right in the center of our Intimacy and Technology Venn... and she's holding a flogger. Show Notes

Website design is essential when considering a new or rebuilt website, but within that process, you should also consider the user's experience with UX/UI testing. User Experience (UX) is essentially how a user interacts with anything online, the ease of doing so, and enjoyment from the website features, while User Interface (UI) is any digital layout intended for users to interact with – think dashboards, apps, and websites. In this episode, Dwight talks with our Chief Operating Officer, Tyler Fraser, about how UX/UI is critical in our website design process and why the data from testing allows you to design a better user experience.

Lulu Tsui is the Co-Founder and Chief Experience Officer at On The Revel, he parent company for a collection of curated educational and networking experiences democratizing information for those interested in the regulated cannabis industry. Lulu is seasoned in Experience Design (XD) and User Experience (UX) with 15+ years of experience leading research, strategy, and design for enterprise software, Software as a Service (SaaS), mobile, and touchscreen technologies.

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   Wondering what goes into the process of designing an ecommerce store? In this episode, we discuss all the steps you can expect, working with an ecommerce agency. Here's how we build for high conversions!   ==============================================================   BOOKMARKS: 00:00 - Designing a High Converting eCommerce Store 00:50 - Onboarding Call 01:11 - Client Questionnaire 01:38 - Choosing the Right Platform 02:37 - Product Types, Product Configuration 03:05 - Brand Style Guides and Alternative Solutions 04:32 - Competitor Analysis: Direct & In-Direct Competitors 05:08 - Customer Demographics 05:26 - Product Catalogs, Product Pages, Category Pages 05:47 - Designing for eCommerce: Functional Design 06:21 - Low-Fidelity Wireframes and User Experience (UX) 09:27 - Design Process 12:13 - Product Configurations, Extensions, and Customization 13:05 - Designing for Mobile & Desktop 13:40 - Client Feedback and Revisions 14:48 - Going into the Development Stage 15:52 - Responsive Design: Design Breakpoints 16:35 - Quality Assurance (QA) and Testing 17:40 - Delivering to the Client, Going Live 18:20 - Site Optimization   ============================================================== Other eCommerce Resources:   What's New in Adobe Commerce 2.4? Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost Proven Metrics for Your eCommerce Success Using AOV & CRO The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce Adobe Commerce: Open Source VS. Commerce Adobe Commerce Pricing 10 Best Adobe Commerce B2B Features What is Adobe Analytics? Walmart Shares eCommerce Technologies with Adobe Commerce What is Adobe Experience Manager?     ============================================================== Subscribe to our YouTube channel   IWD Agency offers online business solutions that help maximize the retailer's consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you'll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================

On this episode of BUZZ, we examine the impact that the User Experience (UX) has on your Website and overall branding. Providing your Dental Website with a clean, well organized and easy to navigate interface, with the relevant content, greatly improves the ability for a visitor to find the information that they need as well as improving your organic SEO ranking. These factors significantly contribute to improved conversion rates for your Dental Practice. Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design Brand Identity Dental Websites Search Engine Optimization Video Production Social Media Management Google AdWords Management Voice Search Optimization and more Sponsored by Waymark We're making it radically simple for your Dental Practice to make your own commercials. Our premium video templates and easy-to-use editing tools mean that TV-quality videos are now accessible to anyone with an internet connection. To learn more, please visit: https://www.waymark.com/dental

“The whole purpose of all of this is that everybody eats, everybody has an opportunity to participate if they want to. Everybody has access to information that should be readily available. And if you wanna participate, you work with people where the whole goal is everyone eats together.” - Lulu SwayWelcome back to the To Be Blunt podcast! In this episode, Lulu Sway shares about the cannabis market in New York, where cannabis is still not legal, as well as the legality of pseudo illegal gray area bodegas popping up in the state. She also shares how they are cultivating the sale of the product to the market and the importance of doing due diligence before going into a partnership in the cannabis space.[00:00 -13:23] Top Stories in Our Industry[16:08 - 20:30] Getting into Cannabis Space [23:31 - 36:04] Navigating the Cannabis space  in New York[36:05 - 45:06] The focus of On The Revel and being a leader in the space [45:07- 59:01] The involvement of the Cannabis Media Council[59:02 - 1:01:11] Closing SegmentLulu Tsui is Co-Founder and Chief Experience Officer at On The Revel, the parent company for a collection of curated educational and networking experiences democratizing information for those interested in the regulated cannabis industry. Lulu is seasoned in Experience Design (XD) and User Experience (UX) with 15+ years of experience leading research, strategy, and design for enterprise software, Software as a Service (SaaS), mobile, and touchscreen technologies. She also served as the principal experience designer for Chill, a cannabis e-commerce order and delivery platform. Along with On The Revel, Lulu serves as President of the Cannabis Media Council, an organization dedicated to destigmatizing and normalizing cannabis using the power of traditional media, and User Experience and Research Advisor at Oakland Hyphae, founders of the Oakland Psychedelic Conference and the Psilocybin Cup. Connect with Lulu Sway!Go to https://ontherevel.com  Top Stories In Our Industry:https://mjbizdaily.com/uber-eats-leafly-partner-on-cannabis-store-delivery-orders-in-toronto/https://mjbizdaily.com/germanys-proposed-adult-use-cannabis-legalization-plan-excludes-imports/https://www.marijuanamoment.net/nba-wont-test-players-for-marijuana-for-third-season-in-a-row-report-says/https://www.ganjapreneur.com/report-international-medical-cannabis-market-could-reach-40b-by-2028/ Watch this episode on YouTube:TO BE BLUNT LIVE  Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0 Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabisRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

The task of choosing a domain for your musician website is an important one. Shout out to Dreamhost for this great blog post, which was used as the information primary source for this episode.  See the latest deals from Dreamhost to save now and support the Unstarving Musician in the process. Choosing a Top Level Domain Extension Choose top level domain (TLD) extension carefully. Among all the TLDs, .com is a popular choice and often seen as the gold standard. However, it's not the end of the world if .com is taken. There are other increasingly common ones to choose from, such as .band and .hiphop. Incorporate Targeted Keywords Search engines like Google use your domain name to understand what your site is about and to help determine search rankings. Therefore, it's essential to include keywords if and where possible. Google keyword planner is a great tool for this step. Make Sure Your Domain is Easy to Pronounce and Spell You want your domain name to be original and memorable, but be mindful that novelty isn't always a good thing. If you modify the spelling of a common word just to get a .com extension (or simply to be cute), you will very easily confuse your audience. An example of this would be DogTrainer.com is taken, so you choose Doggtrainer.com (using double “g”).  People can easily miss the double "g" and end up on the non-related site. The double lettter is easy to miss, but not so easy for people to remember the double “g.” While word-of-mouth advertising is powerful, it only works when people can actually pronounce your domain. This also makes the name easier to remember, increasing the odds that people will visit and pass the site along to their networks. Examples: Some domain names that are not as easy to spell are eidos.com, submit-me.net, and hisel.com. In particular, hyphenated domain names are often problematic. The natural tendency is to pronounce the name as if it were not hyphenated. Avoid Hyphens and Doubled Letters Using hyphens may seem like a creative way to get the domain name you want, but they're tough to express verbally (imagine yourself saying “dash” or “hyphen” out loud). They also make the domain more difficult to type. This can create a poor User Experience (UX) from the start, leaving a user frustrated. Even worse, they may give up entirely and end up on someone else's website. While there are exceptions, when you're brainstorming domain name ideas, it's best to avoid anything that isn't a letter. This includes replacing letters with numbers, which make the name a lot easier for people to mistype. The same goes for doubled letters (as just mentioned in the Dogg example)– it's asking for typos. Doubled letters are hard to read and even harder to type correctly. If mistakes happen often enough, you may end up with someone typo-squatting and stealing your traffic.  Keep Your Domain Name Short There are several reasons short domains work better. First, they're easier to remember and faster to type. Therefore, they are more likely to support a positive UX. This is especially important as more and more people are browsing the internet on mobile devices. A short domain name means fewer opportunities for mobile users to get blindsided by autocorrect. Stay Unique and On Brand A unique domain name can help your website stand out and potentially help you avoid legal trouble. It can also contribute to your marketing efforts. In fact, if your site represents a larger brand, you would be wise to consider your domain name as you're creating the brand name itself. Pick a Domain Name That's Flexible Your domain name is one area where you don't want to put yourself into a box. While you should be specific enough to attract an audience, you don't want to be so precise that there's no room for your website to grow. For example, “shutter.photography” might be perfect for a photography blog. However, if you decide to write about other art forms in the future, you'll be stuck with an inaccurate domain name. Use a Domain Name Generator Chances are you've brainstormed a list of potential domain names by now. You may have even thought of the ideal one. However, sometimes your perfect domain name might not be available. Once again, there's no need to panic. You can always get creative and slightly modify your domain. If you're having trouble finding inspiration, you can use a domain name generator like Domain Wheel. Check the Domain History You might have your sights set on a completely fresh domain name. However, there's also a possibility that the domain you'd like to purchase had a previous owner. It's best to investigate the domain's history as this could affect your site's search engine rankings. There are a few tools you can use to check on past owners, such as Wayback Machine and Whoxy. This can be very useful information. For instance, you wouldn't want to buy a domain name that was previously running an unethical business, as it might hurt your reputation. Research Social Media Handles If you have plans to engage with your visitors or customers, chances are you'll want to create social media accounts that are linked to your domain name and website. Therefore, it's wise to check your preferred social media sites to see if your domain name is available in handle form. Alternatively, you can check to see if a variation of your domain name is available. If you're not planning to use too many different social media networks, you can easily do this manually. However, if you want a bit of help, Namecheckr.com is a great way to see all available social media handles at a glance. This handy tool can provide you with useful information about trademarks. It can also help you manage dozens of social media accounts. Don't Miss Out on a Deal The reality is that no matter how big or small your business is, you likely have a budget. What's more, if you're launching a small business or you're self-employed, it's probably pretty tight. Domain prices can vary depending on how popular an option is perceived to be. In most cases, your chosen domain will qualify for a low introductory price. In other cases, your desired domain could be considered “Premium” and go for hundreds to tens of thousands of dollars. If you think you've stumbled across a “premium” domain at a deep discount, don't hesitate to act! Protect Your Brand with Multiple Domains Even if you manage to snag a coveted .com address, you might consider purchasing other TLD variations and setting up redirects. You can even go a step further and buy common misspellings of your domain name — that way, you're not missing out on traffic lost due to “user error.” You can apply this strategy to social media as well. Even if you don't think you'll use Twitter, you might want to grab a decent handle if one is available. That way, you'll be ready if you ever decide to tweet, and you'll prevent anyone else from taking that username. Conclusion It's easy to overlook some of the steps involved in choosing a domain name for your musician website, but it's definitely a task worthy of careful planning. The process may seem cumbersome, but I'm here to help you. If you have doubts or questions, feel free to ping me via email or social media. Good luck choosing your musician website domain name! Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support. This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career. Music Marketing Method was created by my good friend Lynz Crichton. I'm in the program and I'm learning tons! I'm growing my fan base and learning about many ways that I'll be earning money in the new year. It's also helping me grow this podcast. How cool is that? To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing. This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I've spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes. Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You'll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives. Sign up at UnstarvingMusician.com. It's free and you can unsubscribe at anytime. Mentions and Related Episodes How to Choose the Right Domain Name (blog post by Dreamhost See the latest deals from Dreamhost Google keyword planner Typo squatting Domain Wheel domain name generator Wayback Machine  Whoxy NameCheckr.com  New Gods Part 2, by Robonzo & Peter Rand (music video) Subscribe to Robonzo's artist YouTube channel    Free vs Paid Hosting For Musician Websites (Ep 239)  Why Do I Need A Musician Website? (Ep 237) New Gods Part 2 Co-Writer Peter Rand (Ep 205) Resources The Unstarving Musician's Guide to Getting Paid Gigs, by Robonzo Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process. More Resources for musicians Pardon the Interruption (Disclosure)  Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support! Visit UnstarvingMusician.com to sign up for Liner Notes to learn what I'm learning from the best indie musicians and music industry professionals. Stay in touch! @RobonzoDrummer on Twitter  and  Instagram @UnstarvingMusician on Facebook  and  YouTube

A website is never done. This is the disconnect between website development and marketing. Your agency or designer may want to sign off and say it is done, but in reality – it should always be tested, improved, and adapted to your audience. Otherwise, you'll miss out on sales, leads, registrations – whatever your goal. The skill of User Experience (UX) and User Interface (UI) – are not only a critical skill now but will be in great demand in the future as more people in more places rely on digital interfaces to conduct nearly all of their affairs online. Learn more about your ad choices. Visit megaphone.fm/adchoices

Crypto has a major User Experience (UX) and User Interface (UI) problem. Kosala Hemachandra, CEO of MyEtherWallet, shares how his company provides best-in-class UX/UI while remaining non-custodial, free, and open-source. MEW allows users to interact with the Ethereum Blockchain, smart contracts, and much more. He talks about how they got started, how they scaled from 0 to 3 million monthly active users, and where he thinks crypto is headed in the next 10 years. JOIN THE FREE WOLF DEN NEWSLETTER

Are you a full-time worker in the morning and an entrepreneur at night? Then this episode is for you. Our guest today is a serial entrepreneur, tea lover, content creator, designer, and self-care enthusiast. Her name is Oflavia Veranez. Ofla is an experienced Senior Designer with a demonstrated history of working in the e-learning industry. Skilled in Graphics, User Experience (UX), Typography, Art Direction, and Adobe Indesign CC. Strong arts and design professional with a Bachelor's degree focused in Graphic Design from Limkokwing University of Creative Technology. So what are you waiting for? Hit the subscription button, listen to this story and let's get inspired every other Wednesday.    Ofla's LinkedIn: https://www.instagram.com/oflaviaveranez/  The tea Instagram: https://www.instagram.com/perfectlytea/  Daily Hellos Instagram: https://www.instagram.com/daily.hellos/