Aesthetic Marketing Podcast

How much time do you spend creating Instagram Reels each week? Hours? Or perhaps it's so overwhelming and time consuming that you've given up creating Reels altogether. To top it off, the most frustrating part with Reels is the shelf life. Once it's published it just gets pushed down further and further into your feed until it's no longer seen. But what if there was a better way? A process that allowed you to repurpose your video content on your website, email newsletters, and more. On today's episode I'm going to share with you a new strategy I've been using with clients that's allowed us to become: More efficient with our video marketing efforts Repurpose our content on a variety of other marketing channels, and Has eliminated the stress and overwhelm of constantly creating new video content.  

Imagine for a moment all of your peers around a one mile radius (15 miles if you're in a more rural area) that offer the exact same services as you. Why would your client/patient choose you versus them? This is the question they're asking themsevles and the answer to that question needs to be addressed in your marketing. And one of the ways I teach this to my clients is by developing what I refer to as your, "Signature Promise". Being able to verbally and visually articulate: Who you are How you can help, and How you are different than your peers On today's episode you're going to learn: Why I refer to this concept as your "Signature Promise". Why it's always based on the future result you're providing, and Some examples of what it looks like in practice from actual clients.

Hey Stranger! I know, it's been a hot minute. No, nothing went wrong. In fact, the opposite occured and we had some of the fastest growth we've experienced in years. And unfortnately the podcast had to take a little bit of a back seat.  However, now that the dust has settled I've had some time to reflect and I'm super excited to hit that restart button with you and share with you new stories, strategies, content, and lessons I've learned along the way. Let's dive in! 

Have you ever thought to yourself that posting on Instagram, creating video content, going live, etc., etc., etc. is a waste of time? That word-of-mouth is a better strategy than online marketing to grow your business? Side note, word-of-mouth is great but you're leaving your success in someone else's hands. On today's episode, I'm going to help you connect the dots between your online marketing efforts and your bottom line (your revenue). I'm going to show you exactly how they're connected and what you need to be doing to make your marketing work for you.

As a lifelong student of marketing and advertising, I'm always studying and learning from the best in the field. Recently, I've been enjoying "Confessions of an Advertising Man" by David Ogilvy and I was struck by a particular section he called his "Last Will and Testiment". It's an eleven point list of some of the most valuable lessons he's learned in his career. As I was reading it, I couldn't help but notice just how much of his knowledge and insights still apply in today's modern marketing and advertising.  On today's episode, I'm sharing his eleven point list and my take on what it means for us today in marketing. 

There's so noise on the internet related to getting better results with your social media marketing efforts. Use more hashtags, use less hashtags, go live once a week, post everyday, post less often, only create Instagram Reels, and on and on. Which leads us to ask the question, "what really works with social media?".  On today's episode I'm going to share with you 3 essenial lessons I've learned over the past 15 years of working with clients and their social media marketing efforts.

One of the biggest mistakes I see with clients is not having a clearly defined niche. Or, on the flip side, having too many niches resulting in their marketing efforts being spread too thin. On today's episode, we're going to tackle this “niche drama” (a term one of my coaches coined) to discuss: What is “Niche Drama”? Why we need to select a clear niche. How to select a winning niche.

If you've ever tried to create video content for your social media, you may have been disappointed at how you look or sound on camera. In fact, most of us tend look dull and boring on video when we're first starting out. As a result, you may have come to the conclusion that you're just not good on video. But I want to offer that this is the farthest from the truth. You see, most of us talk on camera as if we're speaking in daily life. And THAT is the problem. Because you're not talking to friends and family, you're talking into a lens. On today's episode I'm going to share with you a little-known secret that's going to help you increase your engagement, convert more of your followers, and ultimately look more confident on camera.

Have you ever thought to yourself, ‘I have no idea what to post today'? Or perhaps you are posting content but it's kind of all over the place. Or maybe you've been posting content for a while now and have just run out of ideas. Your content marketing strategy is arguably one of the most important ingredients in your marketing. Your content is what will differentiate you, position you as an expert in your industry, and will help to attract your ideal clients/patients. On today's episode, I'm going to share with you 5 corners of the internet that I personally visit to find inspiration for both my content and my client's content.

TikTok is the fastest growing social media app today with over 1 billion active daily users (according to Forbes). That stat alone makes any digital marketer pause and take note, but does this mean that you should add TikTok into your social media strategy? Is it an effective platform to convert your followers into clients/patients? As with most things in marketing, I don't think there's a clear-cut answer. On today's episode, I'm going to share with you my TikTok strategy that's has helped me to maintain a presence without spending hours creating content. I'm also going to share some questions to consider that'll help you make a decision whether to add TikTok into your social strategy.

Horizontal videos for your Instagram Reels?!?!? Yes, you heard me correct! Although Instgram Reels, by nature, is a vertical channel I actually film a majority of my video content horizontally because it allows me to repurpose video content more easily. On today's episode I'm going to: Explain my rational behind filming your Reels Horizontally Explain what 4K video is and why you should consider filming your videos in this format. Offer some tips and insights on filming in 4K

How are you different from your peers/competitors? It's one of the most challenging questions to answer in your marketing, and one of the most important. When your competition is offering the exact same services, you have to differentiate yourself and communicate that differentiation in your marketing. On today's episode, I'm going to: 1 – Explain what is value (as it relates to your marketing) 2 – Share some examples of how 3 – Share some simple exercises you can try to help you articulate your value in your marketing.

New, weekly episodes are returning! On this mini-bonus episode I'm going to share with you what's transpired over the past few weeks and some exciting new announcements.

Last week I had a highly successful LIVE Masterclass where I taught an exclusive group of dentists how to become more confident on camera using some of my most successful tools and techniques I teach my clients. Best of all, the entire ticket price for the Masterclass went directly to sponsor childrens' education in India.  So on today's episode I thought I'd give you a little debreif of how the class went (including a mildly stressful tech glitch I experienced) and share some of the questions and answers I received from the group.

Word-of-mouth referrals is probably the most effective marketing channel to build your business but relying on it can get you into trouble. And when I say “relying” I'm talking about businesses whose primary source of leads is generated through word-of-mouth. Afterall, what happens if those referrals all of a sudden dry up? When you rely on word-of-mouth, you're relying on someone else for your success. On today's episode, I'm going to share with you a better marketing strategy that will help diversify your lead generation sources so you no longer are reliant on other people for your success.

Marketing is NOT Advertising. It's not posting on social, sending out emails, or creating videos. It's all of that and MORE! And, in my opinion, it's one of the most important ingredients of your business. Professor Google has hundreds of different answers as to what marketing is. Some of them are accurate, others are not, and some answers are just plain confusing. On today's episode, I'm going to break it down and really simplify what marketing is, why you need it, and the direct connection between your marketing efforts and your business growth.

We all procrastinate to some level, but what happens when your procrastination becomes so intense that it stops you from moving forward in your marketing goals? Perhaps you're not posting consistently on social media. Maybe you've been wanting to redesign your website but having taken any steps. Or maybe you've been thinking about adding video into your marketing but you keep putting it off. By the way, if any of the above sounds familiar then welcome to the club my friend! As a 'recovering perfectionist' mystelf I am very familiar with all of the above exmplaes. On today's episode I'm going to share some of insights on how to move past perfectionsim and procrastination so you can start making progress in your marketing goals.

What if I told you that you could double your business by adding video into your marketing? AND you could confidently show up on camera (even if you're just a beginner). Would you listen to this podcast episode to the end? Today, I have a very special treat for you! I'm going to give you an exclusive sneak peak of the very first video of the “Polish Up Your On Camera Confidence Masterclass”. In Video 1, you're going to learn why it's so darn difficult to show up on video. I'm also going to teach you a very simple exercise on how to stop fumbling over your words on camera and ultimately boost your confidence on video! Stay tuned on how to get access to this new FREE masterclass series!

What does it mean to take your business to the next level? And how exactly do you do it?  It's a concept I've pondered over for quite some time. And after helping so many clients do exactly this, I realized taking your business to the next level really centers around 2 specific questions. On today's episode we're going to explore those two questions and some examples as well.

Everything you do in your online marketing efforts today is controlled by an algorithm. Your Stories, Reels, webite, videos, & more are all controlled by an algorithm. The visibility of your business is not in your control. Unless, however, your prospects are actively looking for you.  On today's episoce we're going to explore a marketing strategy called, "Value First Marketing". Showing the value that you offer through your marketing efforts to incentives your audience to remember your marketing, return for more, and eventually become paying clients/patients.    Download My Free Video Guide: 21 Ideas on How to Leverage Video in Marketing Your Business Book a Power Strategy SessionReady to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more.

Do you fumble over your words when creating your videos for your marketing? Maybe you forget what you inteded to say or feel the need to restart after your second sentence? If you're like most of my clients, you might be tempted to conclude that you're just not good on video.  But this is the farthest from the truth. In fact, this is a completely normal phenomen that we all go through, but there's a simple exercise that can break this habbit for good.  On today's episode you'll learn why it's so darn hard to show up on video and how this simple exercise will dramatically accellerate the length of time it takes for you to create your video content.  Download My Free Video Guide: 21 Ideas on How to Leverage Video in Marketing Your Aesthetic Business Book a Power Strategy SessionReady to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more.

How are you different than your competition? It's a question every service-based businesss needs to answer in their marketing, so that it's crystal clear why you're the best option for your prospects.  But how exactly do you artciulate this in your marketing? On today's epside, I'm going to introduce you to two tools that I use to help my clients do exactly this - Content Pillars and Content Fileters. Watch Free Video Training: 5 Social Media Videos Your Business Needs to Rapidly Build Trust & Convert Your Followers. Book a Power Strategy SessionReady to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more.

Hosting, SSL, C.M.S.....what does it all mean? These are some of the most common terms you'll hear when you're building or redesigning your website.  On today's episode, I'm going to break down and simplify 7 essential website terms you need to know so you can feel confident and knowledgeable for when it's to design (or re-design) your website. 

Finding a website desinger can be tricky. Expecially if you feel like you're not "tech-savy". Which is why on today's epsidoe we're going to dive into some of the things to look out for when hiring a new designer. By the end of today's episode you'll have the knowledge & confidence to properly vet a website designer or agency.   Watch Free Video Training: 5 Social Media Videos Your Business Needs to Rapidly Build Trust & Convert Your Followers. Book a Power Strategy SessionReady to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more.

Your website is one of the most important assets in your marketing. It's the first impression new patients/clients will have with your business. And it can be very intimidating. Let's face it, if you're not getting enough leads and conversions with your site you may be tempted to question if it's time for a redesign. So on today's episode, we're going to dive deep into some of the signs to look for that indicate it's time for that redesign!   Watch Free Video Training: 5 Social Media Videos Your Business Needs to Rapidly Build Trust & Convert Your Followers. Book a Power Strategy SessionReady to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more.

There's a plethora of tactics that you'll find online on how to grow your following on Instagram such as how to choose the right hashtags, the ideal number of hashtags, the right, frequency, & length of your post, etc. etc. Tactics matter, but it's your strategy that'll reflect the pace of your growth. On today's episode, you're going to learn: Why you're struggling to grow your Instagram following organically. Why the followers you have aren't converting into paying clients/patients, and A proven strategy to organically grow your Instagram following.

You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognised as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing… Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.

Oftentimes the top of marketing your business centers around the tactics, tricks, and tips but when you can create a marketing system you're able to consistently attract new, qualified leads into your business.  On today's episode, I'll dive into: What is a "marketing system" in your business? The role of your content in your marketing system. How to move your followers along the path from discvering who you are to contacting you. Watch Free Video Training: 5 Social Media Videos Your Business Needs to Rapidly Build Trust & Convert Your Followers. Book a Power Strategy SessionReady to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more.

Putting yourself out there on video is challenging enough, but when you're in an introvert it can feel impossible. I know this firsthand as I am an introvert. But let me tell you a little secret, showing up as an extrovert is just as challenging. You see it doesn't matter if you're the social butterfly at the party or the one that takes a minute in new social settings to get comfortable that determines your confidence on video. The truth is nobody is comfortable on camera. But I've got great news for you! Video is a skill and skills can be learned! On today's episode I'm going to explain to you what's really behind this discomfort and how you can use it to fuel your energy and turn video in your Superpower! Watch Free Video Training: 5 Social Media Videos Your Business Needs to Rapidly Build Trust & Convert Your Followers. Book a Power Strategy SessionReady to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more.

On today's episode, I sat down with Austin Armstrong to talk about a simple yet highly effective TikTok strategy using SEO Keyword research. Austin Armstrong is a lifelong digital marketer, public speaker, and CEO of Socialty Pro, a digital marketing agency specializing in TikTok marketing for businesses and Search Engine Optimization. Austin has posted over 1500 videos on TikTok tripling his own business and thousands more across his clients' accounts. Austin loves helping individuals and companies grow their online presence in order to generate brand awareness, thought leadership, customers, and product sales by getting creative and thinking outside of the box. Austin's Social Channels:Instagram TikTok LinkedIn Book a Power Strategy Session Ready to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more!

Ever since Facebook changed their official name to “Meta”, there has been a sprint across marketing departments of nearly every major corporation to prepare for the arrival of the Metaverse and Web 3.0. Similarly to when social media departments became a mainstream staple at every organization, companies are now asking themselves what they need in order to have a “Metaverse Department”. But what is the Metaverse and Web 3.0? And why is there such a frenzy behind it? On today's episode we're going to explore this and I'm going to give you some examples of what the Metaverse presently looks like in our everyday lives.   Book a Power Strategy Session Ready to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more!   RESOURCES MENTIONED IN TODAY'S EPISODE:Vogue Brittain Belenciaga Metaverse Fashion Show

On today's episode, we're going to dive into a framework that I've developed over the past 17 years to help both my one-on-one clients and Power Strategy Clients to take their business to the next level called, "Attract, Convert, and Retain".  In order for your marketing efforts to work, we have to have systems in place that attract new prospects, convert those prospects into paying clinets (or patients), and retain them.

Today we wrap up our 3 part series on how to take your business to the next level in 2022. Specifically, I'm going to teach you how to develop your marketing strategy.  If you think about all of the mediums to grow your business today there's a plethora of options. Facebook, Instagram, YouTube, Google Ads....all of them work, but they don't work for everyone. Why is that?  It's only when you're able to use these marketing platforms in conjuntion a solid strategy that you're able to move the needle forward in your business. 

Does the word "selling" make you cringe a little inside? For some of us, the word selling can trigger thoughts of a used car salesman or someone who's intention is to simply take your money. But, selling is an integral part of your business. Clearly we all need revenue and if you're in business the intent is to make a profit and grow.  So on today's episode I'm going to help you shift your thoughts on how you think of selling and also give you some simple tips on how you can sell more effectively in your business without it feeling sleazy. 

If more money and freedom is on your 2022 bucket list, you're going to love my chat on today's episode with Amber McCue. Amber and I discussed a few different topics ranging from: Setting up systems and processes Becoming more productive Wearing that CEO hat in your business, and Setting those big visionary goals that are going to propel your business to the next level. This episode will leave you feeling inspired and energized in your business. So if you're feeling in a rut right now, listen up because this conversation will fuel you right back up!

How do you double your revenue in 2022? How do you take what you've already created in your business to the next level of growth? On part 1 of today's mini-series, we're going to explore 3 truths about growing your business through your marketing efforts that's the foundation to your success in the new year. 

Davyd Kucherskyy is an online marketer that specializes in SEA (Search Engine Advertising) and helps businesses grow their revenue through Google Ads, SEO, and web development, & analytics. On today's episode Davyd shares his experience on how business owners can use Google Ads to drive leads and visibility to their website and ultimately grow their business. Get in contact with Davyd: Email: d.kucherskyy@gmx.de Instagram: @Davyd.Kucherskyy

Are you ready to propel your business to the next level in 2022?!? To increase your revenue, to grow your following on social, & to be known as one of the best in your field? On today's episode, I have some reflections on this topic along with a surprise announcement on how I'm planning to help you achieve your marketing goals in 2022.

Have you ever tried to create a video on Instagram or Facebook, but you kept starting over again because you couldn't get past your second sentence? This has happened to me more times than I can count and it's one of the obstacles that prevents many of my clients from consistently showing up on video. On today's episode of the podcast, I'm sharing a technique that I teach every single client of mine that's going to help you confidently show up on video without using a script.

Instagram has been rolling out updates on what feels like the daily these days. Not only has it become a challenge to keep up to date with the rollout of these updates (for myself included), but these changes have direct implications to our social media efforts for our business. On today's episode I'm going to break down 5 new updates that's having a direct impact on your Instagram strategy. We're going to talk about: A recent announcement about the future direction of the platform. New stickers in Stories that's changing the landscape of Instagram. New best practices for using hashtags. 

Have you ever been tempted to discount your services in order to increase your sales? On the surface it might sound good but your prices aren't always the issue. It's the value, the results you produce, that drive revenue. On today's episode we're going to break down 2 distinct types of value in your services - actual value and perceived value. 

Defining your niche is one of the most challenging parts of running your business. Trust me, I know, as I've had niche drama for many years and only recently was able to clarify what I consider to be my niche. Oftentimes, if you're like myself, it can feel as if you're being boxed when selecting your niche. However, in today's episode we're going to dive deep into how to define your niche so you can attract the exact type of prospects you're looking to serve. 

I used to think I was doing something wrong in my business. Everyday I'd wake up feeling like maybe I just wasn't cut out for this. I would create these videos, produce one of these podcast episodes but it would take me HOURS. Until one day I heard this phrase - Discomfort is the Currency to Your Success - and it changed EVERYTHING.  In this episode you'll hear that story and how you can use this same concept to evolve your marketing and take your business to it's next level! 

Have you ever thought about adding video into your marketing mix, but struggled to get your message across. Maybe you've tried in the past, put hours of effort in, but all you heard was crickets. Showing up on camera is hard. It's a skill that none of us were taught. But the fact that it's a "skill" is a good thing because skills can be learned. Today, I'm sharing a section of a masterclass I'm teaching live later this month called, "Camera Confidence: Understanding your ideal client & knowing exactly what to say on video".  And on today's episode, I'm going to share with you one of my signature exercises I teach every single client. This is an exercise that's helped them to propel their confidence on camera to the next level. 

We live in an instant gratification society where we're constantly being bombarded by visual marketing. The movies we watch, the TV shows we enjoy, the social networks we love…everywhere we look there's an advertisement. It's no wonder our attention spans are so short.   Which is why being memorable is something that every business struggles with today, but needs to make a priority in their marketing.   Adding music to you marketing can increase how memorable your marketing is because music can trigger emotions. On today's episode we're diving into a simple 4 step process on how to curate music & audio for your Instagram Reels so your marketing is both memorable and consistent.

There's so many different options when it comes to marketing - Instagram, SEO, E-mail marketing, Facebook, Paid Ads, etc., etc. - where do we even get started? How do we make sense of it all? On today's episode I'm sharing with you some of 4 insights that I've developed over the past 16 years of my experience in marketing and has helped to create the success for both myself & my clients.  

What's your relationship with money? Have you ever pondered that question? On today's episode, I sat down with International Speaker, Author, & Wealth Coach Morgana Rae. Morgana. We talk about 6 time-tested steps to turn your personal Money Monster of scarcity into abundance. Resources Mentioned on Today's Episode: Morgana Rae's Website

What if you could double, or even triple your online visibility, without having to spend hours creating new content on multiple platforms? On today's episode, I'm sharing with your a specific content repurposing strategy that I've been experimenting with over the past few months which has led to both greater visibility (for myself & clients) and has made the content creation process much more efficient!

If you've relied on paid ads to grow your Instagram following, that strategy just got a lot more difficult after Apple announced their new privacy settings. In other words, people now have the option to opt out of seeing your paid ads. But don't panic because there are still highly effective strategies that you can use to grow organically on the platform. On today's episode you're going to hear 2 of those strategies that I've personally used and have seen tremendous results.

Creating videos for your business today is easier than ever before, but there are some essential tools you'll need. On today's episode, I'm peeling back the curtain and introducing you to all of the tools and equipment I use to create videos for both my business and clients.   And I think one of the most surprising things you'll notice is that I don't use a lot of equipment or software. You'll learn about the camera I recommend when getting started, which microphone is best, lighting, editing, and more.   RESOURCES MENTIONED ON TODAY'S EPISIDE: 6 Affordable Lavalier Microphones Compared

The Know, Like, & Trust Factor is one of the most well-known phrases in marketing and one of the most effective ways to grow your business. The idea is in order for people to do business with you, they have to Know who you are, Like, what you have to say, & Trust that you're the right fit for them. But there's an inherent problem that arises when you create content that people “Like”. Instead, I want you to consider replacing “Like” with this...