Podcasts about keyword strategy

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today kicks off a special two-part series designed to get you fully prepared for Prime Day. In this first episode, we're diving deep into the operational, promotional, and organic strategies you should focus on as the big shopping days approach. We're excited to be joined by Joanna Otto, an Account Manager on Acadia's Retail team. With more than a decade of experience spanning brand-side roles, agencies, and Amazon itself, Joanna brings a seasoned perspective on how Prime Day has evolved. We're also welcoming Predrag Vetnic, one of our lead strategists for tentpole events. He'll be sharing key data insights and best practices for building an effective merchandising strategy, drawn from our work across a wide range of client partners. Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Joanna, and Predrag discuss: Start Preparing Early: Begin your preparations by April, as deadlines and operational tasks need to be handled well before Prime Day. Important Dates & Deadlines: AWD inventory by May 15, Deal scheduling closes May 23, FBA inventory deadlines: June 9 (minimal shipment splits), June 18 (Amazon-optimized splits). Sales Velocity & Reviews: Focus on increasing sales and reviews using programs like Vine and Product Win to boost organic ranking. Organic Prep: Invest in keyword optimization, competitive scraping, and high-quality content, including images and infographics. Prime Day Duration: The event has expanded to four days, so expect consistent sales throughout. Merchandise Fees: PED fees have doubled to $100; the new coupon fee structure starts June 2. AI Search: Amazon's AI assistant, Rufus, influences up to 35% of search traffic. Optimize your listings for this. Competitive Monitoring: Be ready to monitor competitors and pivot quickly if issues arise. Expect the Unexpected: Prepare for unexpected challenges, like account health flags and listing suspensions. Economic Pressure: Pricing strategies are more complex due to tariffs and market volatility, so be cautious with price hikes. Invest Strategically: Focus on targeted organic and paid efforts, including influencer and UGC campaigns, to drive relevance.

In this episode of The Simple and Smart SEO Show, host Crystal Waddell sits down with Katie Stone, SEO Lead at LeadHub, to discuss local SEO strategies, keyword research, and essential SEO tools. Katie shares her insights from Brighton SEO, her journey in the industry, and practical tips for leveraging Google Search Console, Screaming Frog, and keyword gap analysis to gain a competitive edge.Key Takeaways:Google Search Console can be a free and powerful tool for uncovering content ideas and improving topical authority.Hyperlocal SEO is critical for small businesses, focusing on local pain points and industry-specific challenges.Keyword gap analysis helps identify content opportunities and outrank competitors.Competitor research is key—using tools like SEMrush, Ahrefs, and DragonMetrics to analyze backlinks and search visibility.SEO tools with AI integrations need improvement, but Screaming Frog's AI and Lighthouse integrations offer actionable insights.Zero-click searches are reshaping SEO metrics—impressions and visibility will play a bigger role in future rankings.Memorable Quotes:

Episode 124: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptIn this episode, Matthew Ashton explains the keyword strategy that is working in 2025 to uncover keywords that are high-volume and easy to rank for so you can rank in Google, increase organic traffic to your website, and build your online business bigger and faster.About Matthew Ashton: Matthew is a seasoned digital marketing and sales expert with over 14 years of industry experience. He helps businesses grow and thrive through strategic SEO, web design, PPC advertising, social media management, content creation, email marketing, online reputation management, and sales training.With a wealth of experience across diverse industries—including law firms, doctors, coaches, ecommerce, insurance, influencers, and trades like roofing and plumbing—Matthew has built a reputation for delivering impactful results. Notable achievements include scaling a law firm from a single location at the onset of COVID-19 to 10 locations across three states and managing millions of dollars in PPC ad spend.Get Matt's Free SEO Toolkit: http://risedigitalacademy.com/freeseokitConnect with Matt: http://millionairemakers.co https://www.facebook.com/millionairemakersco https://www.instagram.com/millionairemakers.co https://www.linkedin.com/company/millionairemkrsGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us: Website - https://DigitalTrailblazer.com Facebook - https://www.facebook.com/digitaltrailblazer TikTok: https://www.tiktok.com/@digitaltrailblazer Twitter: https://twitter.com/DgtlTrailblazer Instagram: https://www.instagram.com/DigitalTrailblazer

Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discuss the importance of tracking correct data, how to do so, and how to use that data to optimize your campaigns. They also talk about the future of AI and the possible changes it can make for data analysis and the future of marketing with AI in 2025. Watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Related videos:

Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discuss the importance of tracking correct data, how to do so, and how to use that data to optimize your campaigns. They also talk about the future of AI and the possible changes it can make for data analysis and the future of marketing with AI in 2025. Watch the video now.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Related videos:

How can you tell if your content will hit or miss before you even hit “publish”? Wix's Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves. Understanding content gaps and adapting to audience interests is a must. The importance of undertaking the user's life context is at the core of future content success.  Get ready and shake that magic 8-ball to unlock your future content on the SERP's Up SEO Podcast! Key Segments [00:01:07] What's On This Episode of SERP's Up? [00:02:38] Focus Topic of the Week [00:11:18] Focus Topic Guest: Maeva Cifuentes [00:15:06] Focus Topic Guest: Akvile Defazio [00:19:38] Snappy News [00:24:05] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Maeva Cifunentes  Akvile Defazio  Anu Adegbola  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Wix Studio SEO Course  Flying Cat SEO Consulting  AKvertise  News: Google November 2024 core update rollout is now complete  Google Does Try To Handle Broken Canonicals  Google Search: How Clustering Works With Localization  Google Marauding Black Holes With Clustering & Error Pages 

I had the pleasure of joining the Market Movers podcast, a go-to spot for transforming businesses into unforgettable brands. In this episode, I dive deep into the intersection of branding, SEO, and link-building, sharing insights on how to make your business more visible, credible, and irresistible to your audience.As the Founder of SEO Optimizers and a digital marketing expert with over 15 years of experience, I specialize in helping real estate businesses boost their online presence. During the podcast, I share strategies to help real estate professionals leverage SEO for lead generation in a highly competitive marketplace. We cover essential topics like optimizing local map listings, content creation, and the evolving role of AI in digital marketing.Key Takeaways:SEO for Real Estate Agents: Learn how to target niche keywords and specific communities to bypass big competitors like Zillow, focusing on low-competition terms with high buyer intent.Local Map Listings Optimization: Discover how to fully complete your Google Business Profile, maintain consistency across various platforms, and build trust through reviews and map embedding.Keyword Strategy & Content Planning: I explain the importance of targeting long-tail keywords related to specific amenities or communities, and how to use tools like Google Keyword Planner to find low-competition terms.Importance of Backlinks: High-quality, niche-relevant backlinks remain essential for ranking. We discuss how guest posts, podcasts, and digital PR outreach can help boost credibility.Utilizing AI for Content: AI tools can enhance content creation, but the right balance between AI and human input is crucial for accuracy and scaling production.Future of Real Estate SEO: While AI search platforms are on the rise, traditional SEO techniques still hold strong potential, particularly for transactional queries.You can connect with me and access special resources, including free SEO training, at SEOOptimizers.com/giftSupport the show

In continuation of our SEO Basics/ SEO 101 series, I wanted to share 3 EASY Hacks for better On page SEO.    I get it; implementing your keywords and SEO strategy can feel way too techy or overwhelming, but these 3 tips will help you identify weaknesses in your keyword strategy and help you to fix up your own SEO- without spending a dime!   Listen in, take notes, and be prepared to use these 3 simple tips to identify holes in your SEO.   The Organic Marketing Framework    SEO Cheat Sheet Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call

Today, dear industrial marketers, we're talking about… G-g-g-Goooogllleee. From the changes that have been happening on the pay-per-click platform to how we've been modifying our own tactics, Google Ads has kept us on our toes! Joining Allen and Peyton to hash through it all, we've got our own Senior Performance Marketer Kevin McClary and Performance Marketer Nick Robinson.

In this episode, we're sharing part of Sharon's incredible journey in high ticket dropshipping. Sharon, a DSBT student and partner of the hosts, recently nailed a $90,000 single product order and shares her experience handling such a massive B2B transaction. We discuss the differences between B2B and B2C marketing, emphasizing the need for problem-solving and effective communication in B2B sales. Sharon's story is a testament to the potential of high ticket dropshipping, offering valuable tips for anyone looking to start their own ecommerce business. Links Mentioned ⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/5⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Wondering what products you'll sell? Take our 5 day challenge and find the market you're going to serve ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/join⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Join the course and start your journey today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Want your question answered on the show?  Leave us a voicemail for your chance to be featured ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join Our FREE Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow DropshipBreakthru on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to the Dropship Breakthru ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sponsors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Automatically back up your Shopify store data ⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe Timestamps $90K Dropshipping Order (00:00:00) Celebration and Anxiety (00:01:01) B2B vs B2C Marketing (00:02:07) Receiving Commercial Calls (00:02:42) Advertising Strategies (00:03:21) Search Terms Differentiation (00:04:31) Initial Customer Interaction (00:06:19) Communication for Large Orders (00:07:51) Payment Process for Large Orders (00:09:48) Handling Payment Terms (00:14:03) Profit from the Order (00:15:31) Quote for a $1 Million Order (00:17:32) Future Potential (00:17:54) B2B Marketing Insights (00:18:11) Passion in B2B (00:18:54) Spending in B2B (00:20:10) Challenges in B2B (00:21:11) Keyword Strategy (00:21:47) Differentiating B2B Offerings (00:22:01) Unique B2B Products (00:22:34)

Send us a Text Message.Learn the secrets to crafting perfect Amazon product titles that boost your ranking and attract customers. Discover why top keywords and product descriptors are vital, and when to mention your brand name. Unlock the potential of your listings with expert tips on keyword placement and competitive analysis.#AmazonSEO #EcommerceTips #AmazonSelling #ProductListing #AmazonFBA→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Amazon Product Titles00:14 - Importance of Product Titles00:27 - Optimal Placement of Brand Name01:01 - Focus on Top Keywords02:30 - Descriptive Product Keywords04:33 - Keyword Strategy and Competitor Analysis07:05 - Using Helium 10 for Keyword Research09:00 - Recap and Final TipsSupport the Show.

Welcome to a new episode of the 1SEO Podcast, where we dive deep into the complexities of Google Ads and uncover potential pitfalls that could be hindering your success. In this episode, we explore three critical areas that every marketer needs to scrutinize to boost their Google Ads ROI.

Mina Elias, backed by his vast experience, outlines a strategy to captivate customers and set apart offerings in Amazon's competitive market.He shares a blueprint for keyword optimization on Amazon, highlighting the need to start small and grow strategically based on performance results. His approach underlines the role of flexibility in advertising, where constant adjustments can lead to enhanced visibility and higher conversions.Additionally, Mina discusses how click-through and conversion rates dramatically affect a product's organic ranking on Amazon. He recommends driving branded traffic from external sources to Amazon pages to raise product visibility against fierce competition.Mina also shares a few tips on crafting effective product detail pages. He stresses the importance of each component—from images to reviews—working together to showcase the product's merits and convince shoppers to purchase. Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC Pod, we cover:1. Keyword Strategy and Budget Management2. Understanding Amazon's Sales Ecosystem3. Amazon Advertising Strategy4. Maximizing Amazon Product Visibility5. Amazon's Traffic and Conversion Funnel6. Product Listing and Conversion Improvement Strategies7. Review Acquisition Challenges and Strategies8. Amazon's Growing Platform and Optimization Challenges9. Market Trends and PredictionsTimestamps00:00 Scaling brands on Amazon05:38 Optimizing product detail page for better conversion08:15 Maximizing impressions, improving click-through rates, and increasing sales11:14 Systematic keyword testing for profitable ad campaigns18:12 The impact of customer behavior on Amazon organic sales24:32 The importance of reviews in driving customer choices26:59 Influencing reviews with reciprocity and community building35:53 Succeeding on Amazon in 202437:03 Profitable niches to sell products on Amazon in 2024Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  -----Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Thinking about transitioning into an SEO career?Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO. 1. Teachers make great digital marketing assistants.Sophia discusses her transition from a 15-year teaching career into digital marketing.Sophia learned about SEO and went back to school briefly to learn more.2. Sophia shares about her mental health.We discuss the intertwined relationship of mental health and career choices. You can always be replaced at your job; you can't be replaced as easily as a spouse or parent.3. SEO is critical for effective marketing.Part of this is understanding customer journeys.Also important is implementing meaningful backlinks4. Entrepreneurs can improve their website SEO.Track certain metrics to  to understand what works and what doesn't. Develop a keyword strategy to enhance website visibility and performance.Connect with Sophia VegaFree Linkedin "Post Like a Pro" E-BookletSubscribe to Sophia's NewsletterConnect on LinkedinWebsite02:47 Transition from Teaching to Digital Marketing03:45 Understanding the Importance of SEO04:18 The Role of Strategy in Digital Marketing05:41 The Importance of Backlinks and SEO Strategy07:22 Incorporating PR Strategies into Digital Businesses10:51 Understanding the Value of Quality Backlinks17:59 Understanding the Importance of Quality Backlinks18:04 Introduction to Long Tail Keywords and Search Intent19:50 Understanding the Buyer Funnel20:22 Creating Content for Different Stages of the Funnel21:01 Keyword Strategies for Transactional Searches21:46 Leveraging Competitor Names in SEO22:16 The Power of Alternative Keywords30:45 The Importance of Google Search ConsoleIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

Have you started to do keyword research and stopped because you know you don't have the right things in place? Or maybe you dig in and then think “This is going to take FOREVER” (and it can) but only if you're doing it the wrong way or don't have the prep work done first. Listen in as I teach you how to build or your OWN keyword and SEO strategy in 2 hrs or less- and the foundational things that you must have in place for successful keyword research.    Book your spot now if you're ready to have a professional, strategic, customized SEO and Keyword strategy. In one hour, we'll research the best keywords for you and your business and get several foundational elements in place to set you up for SEO Success- including the blogs (and titles) you need for the upcoming month.   Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here!   Get More Leads from Your Website with The Organic Marketing Framework  Book Your SEO and Keywords Strategy Call Grab the SEO & Website Terms Explained Cheat Sheet Here (Frequently updated)   Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Email info@faithhanan.com

Unlock the secrets of SEO with Bill Sebald, our expert guest who's seen it all, from the early days of the internet to Google's current reign. With a past as colorful as his, from dreams of rock stardom to navigating the digital marketing world, Bill's insights are as unconventional as they are invaluable. We start our journey by peeling back the layers of SEO jargon, revealing the true meaning behind terms like black hat and white hat techniques, and the significant impact they have on your business's online visibility. Rather than getting tangled in algorithms, Bill advises treating SEO as a malleable marketing channel that must be constantly fine-tuned to resonate with Google's AI sophistication. This conversation isn't just about theory; it's a treasure trove of actionable strategies. Bill walks us through the evolution from the now-antiquated keyword-per-page method to a more nuanced approach of crafting topic-rich content that aligns with Google's intelligent algorithms. He introduces us to 'gel marketing', a method that champions experimental, data-driven tactics for monthly SEO sprints. Through Bill's guidance, we learn that customizing your SEO strategy is crucial—generic advice simply won't cut it in an arena that demands constantly updated techniques to stay ahead of Google's ever-changing algorithms. But longevity in SEO isn't just about quick wins; Bill drives home the importance of playing the long game. He compares investing in top-notch SEO professionals to hiring expert legal counsel; it's not cheap, but the payoff can be monumental. As we venture into the future of SEO, with AI like ChatGPT on the rise, we dissect the human element still essential in directing traffic and conversions. We close our chapter by considering the power of collaboration in the marketing sphere and leave you with a potent SEO tip that could be your game-changer. Tune in for a session packed with wisdom, wit, and a dash of rock 'n' roll. --------- EPISODE CHAPTERS WITH SHORT KEY POINTS --------- (0:00:01) - Understanding SEO for Business Growth SEO expert Bill shares his journey from rock star to guru, demystifying Google's algorithm and emphasizing its importance as a marketing channel. (0:13:20) - SEO Strategies and Google's Evolution Nature's relevance in SEO, focusing on comprehensive content, domain authority, and gel marketing for customized strategy and testing. (0:22:19) - Long-Term Success in SEO Strategy SEO requires a long-term strategy and investment in skilled professionals, while considering the impact of AI and the complexities of building an online presence. (0:30:23) - SEO Strategy and Collaboration in Marketing Nature's SEO budget is complex and tailored to competition, Google's algorithm changes, and collaboration within the community. --------- EPISODE KEYWORDS --------- SEO, Business Growth, Google, Algorithms, Marketing Channel, Customization, Long-Term Success, Collaboration, AI, Chat GTP, Human Element, Rock 'n' Roll, SEO Expert, Google Search Console, Domain Authority, Gel Marketing, Domain Management, Budget, Competition, Optimization, SEO Community, Secret SEO Tip RESOURCES Website: ⁠⁠⁠⁠⁠⁠⁠Visit our Official Site⁠⁠⁠⁠⁠⁠⁠ Newsfeed: ⁠⁠Read our Latest Marketing and SEO Blogs⁠⁠⁠⁠ Podcast: ⁠⁠⁠Listen on Website⁠⁠⁠ Premium Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠Get access here!⁠⁠⁠⁠⁠⁠⁠⁠ SEO Glossary Toolbox: ⁠⁠⁠⁠⁠⁠⁠⁠https://workandplayentertainment.myflodesk.com/seo-toolbox-glossary-book⁠⁠⁠⁠⁠⁠⁠⁠ SEO Mini-Course: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.allthingsseo.live/course/demystifying-seo⁠⁠⁠⁠⁠⁠⁠⁠ Please email me at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠favour@playinc.online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab My Digital Business Card here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://poplme.co/hash/lQZ4jOcr/2/s⁠⁠⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/wedontplay/message

In this episode of Social Sarah, we'll dive into keywords. You may have heard some share that keyword rich content is where it's at and that hashtags are dead. I don't believe that hashtags are dead, because I'm getting incredibly reach with them. However, I do think a combo of hashtags and keywords will help increase your reach and your following.What You'll Learn:The Power of Keywords: Understand how keywords can transform your social media presence.Platform-Specific Tips: Learn how to optimize your content for YouTube, Pinterest, Instagram, TikTok, and LinkedIn.Strategic Captioning: Find out how the right words in your captions can significantly boost discoverability. Learn how to select keywords that your audience is searching for, and how to naturally integrate them into your content for maximum impact. Plus, I'll share a Pro-Tip on researching keywords effectively.What keyword has brought you the most success on social media?How do you incorporate keywords into your content strategy?What's your go-to platform for keyword research?Have you noticed a difference in engagement when using targeted keywords?Which platform do you find most challenging for keyword integration?Subscribe, share your keyword success stories in a review, and join our dynamic community of content creators. Tune in to the next episode for more insights to streamline your social media journey!YouTube Training on Keywords: Let's connect! https://www.instagram.com/sarah.magnoni/https://www.tiktok.com/@sarahmagnonihttps://www.facebook.com/sarah.magnoni.75

Who says you can't sleigh Amazon this holiday season? Not us! Join the Friday Live Q&A with Faith Denniston and Jason Mastromatteo to jingle all the way to success!This isn't your run-of-the-mill Q&A. It's a festive Amazon treasure trove!Cut through the Amazon tinsel:→ Get expert advice in real time.→ Find solutions to your Amazon holiday challenges.Your weekly e-commerce gift:→ Learn, connect, and supercharge your holiday sales.Every Friday is a chance to be merry and bright:→ Don't just watch the game; be the holiday game-changer.Join us and let's make this holiday season your best one yet!#FridayLiveQandA #EcommerceExpertise #MyAmazonGuyLiveTimestamps:00:00 - Pre-Show Countdown and Music10:06 - Hosts Discuss Holiday Plans and Podcast Schedule11:12 - Upcoming Podcast Break Announcement12:17 - Viewer Questions Begin: Supplements and UPC Barcodes13:05 - Discussion on FBA Skew and Barcode Setup15:02 - Update on Vine Program for ASINs16:04 - Amazon Warehouse Selling Used Items on PDP17:05 - Josh's Birthday Wishes and Conversion Rate Query18:04 - Tax Reporting and Revenue Calculation for Amazon Sellers21:03 - Viewer Question on PPC Software and Manual Management22:28 - Inventory Management Tools and Recommendations24:10 - Career Opportunities in PPC and Amazon Services25:28 - Handling Individual Product Star Ratings27:02 - Returnless Refunds for FBA Products28:01 - Automation Tools for Amazon Sellers29:23 - Bookkeeping and Reporting for Amazon Business30:01 - Shipping Large Boxes to Amazon FBA31:12 - Selling in the Canadian Marketplace32:08 - Managing Client Access for Amazon Accounts33:56 - PPC Strategy Post-Christmas34:56 - Keyword Strategy for Products with Low Search Volume36:15 - New Targeting Types in Amazon Sponsored Brands38:02 - Discussion on Amazon Returns and Category Restrictions39:11 - PPC Software Recommendations and Manual Management Insights40:53 - Bookkeeping Practices and Reports for Amazon Sellers41:40 - Shipping Large Items to Amazon and Compliance with Size Restrictions43:37 - Expanding Sales to Canada: Steps and Import Considerations50:22 - Viewer Appreciation and Personal Updates50:42 - New Targeting Types in Amazon Sponsored Brands51:44 - Closing Remarks and Holiday WishesSupport the show

Want to attract more customers? The experienced team at NJ Local Marketing (732-586-0346) helps you get to the top spots on Google with advanced SEO strategies.Find out more at: https://www.njlocalmarketing.com/seo-company-in-nj NJ Local Marketing, LLC City: Old Bridge Address: 22 Sherwood Lane, Website https://www.njlocalmarketing.com Phone +1-732-586-0346 Email tom.sawyer@njlocalmarketing.com

Understanding Paid Content Marketing is essential for your business growth and high ROI. Listen

Steven Pope shares the strategies he used to revive one of his top products and skyrocket its sales back to the top.Learn how to:1. Adjust pricing to boost sales2. Target the right keywords3. Use PPC campaigns to increase visibility4. Optimize your listing with A+ content5. Use compelling imagery to highlight your product's unique qualitiesYou'll learn how to harness the power of PPC campaigns to boost visibility, leveraged A+ content to optimize the listing, and used compelling imagery to emphasize the product's unique qualities. Transform a struggling product into a sales powerhouse. Uncover the strategies, insights, and actionable tips that can help you recover and reignite your own best-selling items.

Ever wonder what SEO pros use for keyword research? We're answering this burning question today!We're also introducing you to our new segment: SEO Shorts

Have you ever asked yourself, "Are my keywords actually working?" or "How on earth do I know if my keywords are ranking?" In this episode, I'm breaking down 2 ways to know if your podcast is ranking! These 2 tips will help you get a pretty good idea of where your keywords are ranking and if you need to adjust course. So, are you ready to revolutionize your podcast SEO strategy?  Let's do this! Xo, Juliana  

All too easily, as an entrepreneur we want to go BIG or go home- and that often carries over into keyword research (ask me how I know). And while I am all about maximizing the number of eyeballs that see your website, your offer, and your content, we do NOT want it to come at the expense of THIS crucial factor.  Today I'm talking you through the importance of search intent and HOW to make sure that what you're creating content around and focusing on for your SEO strategy aligns with searcher intent BUT also your offers.  Save $50 on  The Organic Marketing Framework with the code Spring23 now through May 23, 2023. Plus you'll get access to a bonus 1 hr group power coaching session. EARLY birds get an additional bonus of a homepage aduit after you're done with the course.  Book Your SEO and Keywords Strategy Call Grab the SEO & Website Terms Explained Cheat Sheet Here (Frequently updated) Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Email info@faithhanan.com

Hannah Francis enlightens us on why we need to focus on having a keyword strategy and 8 tips on how to create a strategy that's right for you!Let us know what you think and if you want more information on how to build an award-winning keyword strategy!Schedule a strategy call: https://calendly.com/seo-consultation-team/30-minute-seo-consultation?month=2023-05Download our FREE E-Book: https://websites.bippermedia.com/25-lseo-ebookI'd like to invite you to join our SEO Secrets Facebook group: https://www.facebook.com/groups/seosecretsgroup/Get listed today in our business directory: https://bippermedia.com/best-business-near-me/Visit our website: https://bippermedia.com/Thank you for listening to SEO Secrets...As always, I would be honored if you shared an honest rating and review on iTunes!Thanks again.Bobby HollandSEO Secrets Hosted on Acast. See acast.com/privacy for more information.

In this episode, we cover the latest news about Amazon's new FBA capacity management system, how to buy pink sauce at Walmart stores, and a refund experience from an Etsy store that went viral.

In this episode I do some authentic Redbubble shop reviews from the listeners (you!) I cover what I like, what I dislike, and ultimately try to highlight things that are working for that shop that we can all learn from If you'd like me to review your shop in the future, please join my print on demand Facebook group & drop a link

Keyword research is essential to any successful SEO campaign. To conduct effective keyword research and develop a strong keyword strategy, it's vital that healthcare organizations have a deep understanding of their patients and how they search for information online. Understanding search intent can ensure that your content aligns with what patients are looking for. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Technical & Strategy, John McAlpin, discuss: - Why keyword research is so important in the healthcare industry - How search intent impacts keyword research - How to segment keywords throughout the funnel - How healthcare groups can identify keywords - The best tools and platforms to use when conducting keyword research ADDITIONAL RESOURCES: Understanding User's Search Intent for Better Keyword Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-use-search-intent-for-keyword-research/ 4 Steps to Developing a Keyword Strategy That Drives Appointments - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-keyword-strategy-medical-practice/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

In the first episode of Grow and Convert Deep Dives, our new series, where we go in-depth on marketing and business topics, we discuss: - The backstory behind Pain Point SEO - What Pain Point SEO is (and is not)- Both B2C and B2B examples of how we've applied it to clients or other companies- Common Objections that we hear about our process (and our answers to them)- And how we'd get startedArticles referenced in the video:- Pain Point SEO: https://www.growandconvert.com/conten...- The Cup and Leaf  pain point SEO case study with Nat Eliason: https://www.growandconvert.com/conten...-How to Create a Keyword Strategy for a New, Innovative Product:https://www.growandconvert.com/conten...- How to Do B2B Content Marketing without Domain Expertise (Rainforest Case Study)https://www.growandconvert.com/conten...The course we referenced in the video:https://www.growandconvert.com/top-co...Have us do content marketing for you -- via our agency:https://www.growandconvert.com/conten...Tools we referenced:Clearscope.ioAhrefs.com

In this episode, Bradley recaps all the latest announcements at the Amazon Accelerate 2022 event and what big shifts that you should keep an eye on as a seller on the platform.

Find out how CEOs and small business owners can increase visibility online with Top SEO Tips for maximizing Search Engine Optimization from Blue 16 Media Founder Gresham Harkless Jr. and 8-Second Branding Podcast Host, Goody PR Founder and 8-Second PR Author Liz H. Kelly. During this educational exchange, Gresham explains how CEOs can overcome the biggest SEO challenges and increase a brand's organic search results. You will learn how to attract your niche target market to your website and engage them your quality content, products and services. Gresham emphasizes the importance of understanding the psychology of what your customers are searching online, why you should build your long-term SEO strategy like a house, and the importance of the user journey. You will also learn how Gresham does website audits, including a report for Kelly's Goody PR agency that has red, yellow and green lights for different elements. His Blue 16 Media's audit evaluates your website's title tags, meta tags, keywords and more. He also emphasizes the importance of having quality backlinks for SEO from media mentions from public relations campaigns. And lastly, you'll hear about the importance of Google Analytics for making strategic SEO decisions. For more information on Gresham Harkless, follow @CEOBlogNation or visit CBNation.co and/or Blue16Media.com.

On today's episode, I sat down with Austin Armstrong to talk about a simple yet highly effective TikTok strategy using SEO Keyword research. Austin Armstrong is a lifelong digital marketer, public speaker, and CEO of Socialty Pro, a digital marketing agency specializing in TikTok marketing for businesses and Search Engine Optimization. Austin has posted over 1500 videos on TikTok tripling his own business and thousands more across his clients' accounts. Austin loves helping individuals and companies grow their online presence in order to generate brand awareness, thought leadership, customers, and product sales by getting creative and thinking outside of the box. Austin's Social Channels:Instagram TikTok LinkedIn Book a Power Strategy Session Ready to take your business to the next level? See how this simple 3-step marketing system can help you consistently Attract, Convert, & Retain new, qualified leads from your marketing efforts. Click here to learn more!

Follow Scott and Branden Young from Seller Systems, as they discuss what is the most impressive Amazon keyword strategy. Brandon has built systems on top of Helium 10 that find keyword opportunities that are helpful during and before launching a product.

Have you ever reviewed a search query report in your paid search campaigns and found a keyword you would never want your brand to show up for? Us too, sadly. That's why when we set up a new campaign we always make sure we have a thorough negative keyword strategy in place. In this episode the PFA team goes into the why and the how to for negative keywords.

Learn how to drive traffic to your sales pages, and multiple techniques for how to convert those visitors into clients. If you're struggling to generate sales online, and are looking for ways to grow your sales, this course is absolutely for you.

Brad Smith with Neil Patel tells you how to optimize your keyword strategy Episode 147: How Your Keyword Strategy is Failing You (And How to Fix It) by Brad Smith with NeilPatel.com on Organic Search Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. The original post can be found here: https://neilpatel.com/blog/keyword-strategy/ Please Rate & Review the Show!  Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group  Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group For three free months of payroll, benefits admin, and more with Gusto, to gusto.com/​osd​ Oracle for Startups delivers enterprise cloud at a startup price tag, with free cloud credits and 70% off industry-leading cloud services to help you reel in the big fish confidently. To learn more, visit oracle.com/goto/osd Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Brad Smith with Neil Patel tells you how to optimize your keyword strategy Episode 147: How Your Keyword Strategy is Failing You (And How to Fix It) by Brad Smith with NeilPatel.com on Organic Search Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. The original post can be found here: https://neilpatel.com/blog/keyword-strategy/ Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group For three free months of payroll, benefits admin, and more with Gusto, to gusto.com/​osd​ Oracle for Startups delivers enterprise cloud at a startup price tag, with free cloud credits and 70% off industry-leading cloud services to help you reel in the big fish confidently. To learn more, visit oracle.com/goto/osd Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily --- Support this podcast: https://anchor.fm/optimal-startup-daily/support

Brad Smith with Neil Patel tells you how to optimize your keyword strategy Episode 147: How Your Keyword Strategy is Failing You (And How to Fix It) by Brad Smith with NeilPatel.com on Organic Search Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. The original post can be found here: https://neilpatel.com/blog/keyword-strategy/ Please Rate & Review the Show!  Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group  Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group For three free months of payroll, benefits admin, and more with Gusto, to gusto.com/​osd​ Oracle for Startups delivers enterprise cloud at a startup price tag, with free cloud credits and 70% off industry-leading cloud services to help you reel in the big fish confidently. To learn more, visit oracle.com/goto/osd Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily

Brad Smith with Neil Patel tells you how to optimize your keyword strategy Episode 147: How Your Keyword Strategy is Failing You (And How to Fix It) by Brad Smith with NeilPatel.com on Organic Search Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. The original post can be found here: https://neilpatel.com/blog/keyword-strategy/ Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group For three free months of payroll, benefits admin, and more with Gusto, to gusto.com/​osd​ Oracle for Startups delivers enterprise cloud at a startup price tag, with free cloud credits and 70% off industry-leading cloud services to help you reel in the big fish confidently. To learn more, visit oracle.com/goto/osd Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily --- Support this podcast: https://anchor.fm/optimal-startup-daily/support

Avoiding the Ineffective Keyword Strategy in: Teaching Children Mathematics Volume 25 Issue 7 (2019)Nix the TricksHow Old Is The Shepherd?Numberless Word Problems | Teaching to the Beat of a Different Drummer

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week the guys do the last Q&A episode of the year and there are some great questions. Questions this week include topics like how a busy business owner should manage their Google Ads campaigns if they just have one hour a week, what match types to use when adding new keywords from the search terms report, if the green yellow keyword strategy still works, and what attribution model to use from conversions. Thanks for listening and enjoy the episode!Don't miss the weekly After Show:Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:In you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/Support the show (https://www.patreon.com/paidsearchpodcast)

A:R Nation! What's the good word?! I hope that you are doing well! At the time I'm recording and releasing this. episode, it's Thanksgiving Time 2020. What a year it's been, challenging all of us in ways many of us had never thought we'd be challenged. I know for my own life, and maybe you feel the same way, I have so much to be thankful for, and I look forward that focused time of gratitude. With the holiday season here, that means it's also time to plan out marketing and message for the future. If you're someone that does any kind of content marketing, listen up! I'm sure you've heard by now how important keyword research is to your website and your content! For sure, it's important. There is a really important nuance, though, that I've been diving into lately. That is search-intent-based keyword research. "What are you talking about, Rich?" There's one thing to create a piece of content around a keyword that's relevant to your site. Let's say you are selling red shoes, so you create content around the keyword 'red shoes' To search engines, that could be related to "how to recycle red shoes" or "why red shoes are bad for parties." As you can see, these queries don't really translate to buying intent. For businesses, we want to know what our potential clients and customers are searching for when they're looking to buy red shoes - and that nuance makes a huge difference. I would create content around a keyword, and there is always a spike in traffic to my website, but not necessarily in new clients. In recent weeks, though, I've shifted to search-intent-based keywords, and the results are dramatic! Not only do I see an increase in traffic to my website, but more importantly, I get more phone calls about working with me. This, for me, is the metric that matters. Before you put out that next piece of content, try to build it around a customer's search-intent, particularly buying intent. I've been using a great tool, FRASE.IO, that gives me phrases that potential customers and clients use when looking for a product or service. For example, I wanted to create a post around "types of bankruptcies." After using frase.io, I realized that the search people use to get to that info is "What are the different types of bankruptcies I can file?" That question then became the keyword for my content. Ask them what they want, then give them what they asked for. This is the Adulthood:Revisited Podcast. Click here if you would like to learn more about Frase.IO

A:R Nation! What's the good word?! I hope that you are doing well! At the time I'm recording and releasing this. episode, it's Thanksgiving Time 2020. What a year it's been, challenging all of us in ways many of us had never thought we'd be challenged. I know for my own life, and maybe you feel the same way, I have so much to be thankful for, and I look forward that focused time of gratitude. With the holiday season here, that means it's also time to plan out marketing and message for the future. If you're someone that does any kind of content marketing, listen up! I'm sure you've heard by now how important keyword research is to your website and your content! For sure, it's important. There is a really important nuance, though, that I've been diving into lately. That is search-intent-based keyword research. "What are you talking about, Rich?" There's one thing to create a piece of content around a keyword that's relevant to your site. Let's say you are selling red shoes, so you create content around the keyword 'red shoes' To search engines, that could be related to "how to recycle red shoes" or "why red shoes are bad for parties." As you can see, these queries don't really translate to buying intent. For businesses, we want to know what our potential clients and customers are searching for when they're looking to buy red shoes - and that nuance makes a huge difference. I would create content around a keyword, and there is always a spike in traffic to my website, but not necessarily in new clients. In recent weeks, though, I've shifted to search-intent-based keywords, and the results are dramatic! Not only do I see an increase in traffic to my website, but more importantly, I get more phone calls about working with me. This, for me, is the metric that matters. Before you put out that next piece of content, try to build it around a customer's search-intent, particularly buying intent. I've been using a great tool, FRASE.IO, that gives me phrases that potential customers and clients use when looking for a product or service. For example, I wanted to create a post around "types of bankruptcies." After using frase.io, I realized that the search people use to get to that info is "What are the different types of bankruptcies I can file?" That question then became the keyword for my content. Ask them what they want, then give them what they asked for. This is the Adulthood:Revisited Podcast. Click here if you would like to learn more about Frase.IO

Inclusive marketing in your keyword strategy. Today's insight from Microsoft Advertising.

In this episode, Rico interviews Emma Schermer Tamir, the owner and founder of Marketing by Emma — an Amazon Listing Optimization company. She talks about how it is to transition from a passionate writer to a business person and how hard to give up the control in order for her business to move forward. Check out out the whole story below.Important Notes:- Marketing as a great space on understanding how humans work and help businesses find success- Teaching English as means to live migrate and live to another country- Amazon FBA Community being relatively a small space in Business, Current Amazon FBA Climate- Amazon Listing Optimization, Keyword Strategy, SEO, and Copywriting to help product/brand success- An E-Commerce page is equivalent of your listing, the misconception of selling to everybody and taking on your biggest competitor- How can a customer effectively choose your product- How decision-paralysis costs her time and how she minimizes it, how hard to let go of her control to move forward- Mentoring Writers, Operating the Business on a bigger picture, Being a Business Person first then Artist second- Growing their business during the pandemic, Success in business with honesty and integrity

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Looking for a simple way to think about Google Ads keywords and manage them for successful results? This week on the Paid Search Podcast the guys talk about a color coded keyword strategy that Jason came up with, the red, yellow, and green keyword strategy. The guys explain what the three types of keywords are and how to handle each type. Thanks for listening and enjoy the episode!Don't miss the weekly After Show:Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Show Notes:On today’s Q&A the guys answer questions about when to give up on a keyword when it’s not bringing in conversions, how to start over if you need to start your Google Ads advertising strategy again from scratch, and if using locations in the ad copy works and whether it’s worth doing. Thanks for listening and enjoy the show!Weekly After Show:Don't miss the aftershow! We invite you join hundreds of other Paid Search Podcast fans for our exclusive weekly Patreon Aftershow. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)

Want to know what are the most effective ASO strategies for mobile games? Well, you are about to discover how to pick the right keywords, why you want to use low traffic, low competition keywords and what to focus on when you are just launching your app. Martin Hudak is the Founder at wisee. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Long tail keywords are a part of natural speech and search for information, which search engines have worked toward implementing into their search algorithms and should be a part of your content strategy.  Mentioned in Today’s Episode: Content Writing Strategy Develop Your Link Building Strategy Developing New Content For Your Customers Long tail Keywords Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with Timothy Carter & SEO.co:  SEO.co SEO Blog Twitter SEO.co  LinkedIn SEO.co Timothy Carter on Twitter Timothy Carter on LinkedIn SEO Podcast

Brad Smith with NeilPatel.com shares how your keyword strategy is failing you and how to fix it.    Episode 703: How Your Keyword Strategy is Failing You (And How to Fix It) by Brad Smith with NeilPatel.com on Organic Search   Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.   The original post is located here:   and  This episode is proudly sponsored by DesignCrowd! Get $100 off your first design project with the coupon code OPTIMAL: 

Finding that magic formula for premium website performance can be challenging, especially for roofing contractors new to the world of search engine optimization (SEO)! In today’s podcast, Nolen and Jason discuss the various elements that Google demands for website optimization. If you’ve been struggling with lackluster search rankings, be sure to listen in! Key Elements to Listen For * Reputation management is essential, especially for newly-minted companies. * Schema and geo-tagging offer profound benefits for your Roofer SEO. * Roofing SEO demands effort from many parts of your marketing, not just your website. * Bounce rate isn’t the top metric for your website optimization! The Key Pillars of Website Optimization When it comes to optimizing your website for Google Search, there’s no shortcut to instantly rank #1 on Google. Website optimization relies on a combination of elements including * Internal Content, * Site Design, * External Listings, and * Reputation Management. Thankfully, there’s lots of digital marketing research on roofing SEO and services willing to aid your company. Below, we’ve listed out some of the most important tools our industry specialists can use to ensure premium rankings for our roofing clients. This is by no means a comprehensive list, so don’t go jumping into web design without doing your own due diligence! Keyword Strategy & Optimization You probably know by now the crucial role of keywords when it comes to SEO for roofers. Most roofers however, only focus on securing the highest volume words and phrases known as primary keywords. “Roofing contractor” and “shingle repair” may offer incredibly high volume on a national level, but they also come with extreme competition. After all, numerous other roofing companies compete for the same words and phrases! Winning Strategies to Rank Higher * Tip #1: Try adding popular industry brands to your primary keywords! * Tip #2: Sprinkle in secondary keywords (low-volume, low-competition) around your primaries. * Tip #3: Optimize your keywords for your service area! Using brand names around your primary keywords provides two benefits. First, it draws in people with brand-specific roofing materials to your website. You’d be surprised how many clients just ten brand-optimized pages can bring in. Branded and other types of secondary keywords also allow your business to rank high for hundreds of words and phrases. A high number of low volume keywords equals a considerable boost for your site traffic! If you haven’t done so already, make sure to incorporate long tail keywords with your primary city, state attached. Not only will you avoid accidentally competing with roofers outside your service area, you’ll earn higher quality leads too. Last of all, remember to continue releasing keyword-rich content. Blogs, professional guides, and infographics offer great ways to engage customers and keep your website ranking high on Google Search results. Streamlined Navigation & Call to Action Did you know that most people need only 0.5 seconds to form an initial opinion about your website? (SWEOR) That’s less than a second before your visitors make that crucial first impression. Our team at the Roofing Webmasters likes to throw this fact around because it clearly displays the impact of professional

Finding that magic formula for premium website performance can be challenging, especially for roofing contractors new to the world of search engine optimization (SEO)! In today’s podcast, Nolen and Jason discuss the various elements that Google demands for website optimization. If you’ve been struggling with lackluster search rankings, be sure to listen in! Key Elements to Listen For * Reputation management is essential, especially for newly-minted companies. * Schema and geo-tagging offer profound benefits for your Roofer SEO. * Roofing SEO demands effort from many parts of your marketing, not just your website. * Bounce rate isn’t the top metric for your website optimization! The Key Pillars of Website Optimization When it comes to optimizing your website for Google Search, there’s no shortcut to instantly rank #1 on Google. Website optimization relies on a combination of elements including * Internal Content, * Site Design, * External Listings, and * Reputation Management. Thankfully, there’s lots of digital marketing research on roofing SEO and services willing to aid your company. Below, we’ve listed out some of the most important tools our industry specialists can use to ensure premium rankings for our roofing clients. This is by no means a comprehensive list, so don’t go jumping into web design without doing your own due diligence! Keyword Strategy & Optimization You probably know by now the crucial role of keywords when it comes to SEO for roofers. Most roofers however, only focus on securing the highest volume words and phrases known as primary keywords. “Roofing contractor” and “shingle repair” may offer incredibly high volume on a national level, but they also come with extreme competition. After all, numerous other roofing companies compete for the same words and phrases! Winning Strategies to Rank Higher * Tip #1: Try adding popular industry brands to your primary keywords! * Tip #2: Sprinkle in secondary keywords (low-volume, low-competition) around your primaries. * Tip #3: Optimize your keywords for your service area! Using brand names around your primary keywords provides two benefits. First, it draws in people with brand-specific roofing materials to your website. You’d be surprised how many clients just ten brand-optimized pages can bring in. Branded and other types of secondary keywords also allow your business to rank high for hundreds of words and phrases. A high number of low volume keywords equals a considerable boost for your site traffic! If you haven’t done so already, make sure to incorporate long tail keywords with your primary city, state attached. Not only will you avoid accidentally competing with roofers outside your service area, you’ll earn higher quality leads too. Last of all, remember to continue releasing keyword-rich content. Blogs, professional guides, and infographics offer great ways to engage customers and keep your website ranking high on Google Search results. Streamlined Navigation & Call to Action Did you know that most people need only 0.5 seconds to form an initial opinion about your website? (SWEOR) That’s less than a second before your visitors make that crucial first impression. Our team at the Roofing Webmasters likes to throw this fact around because it clearly displays the impact of professional

There are thousands of keyword variations in the service industry, but HVAC contractors generally only pursue a tiny fraction of them. It's easy to think that the key to success is ranking high for “AC repair” and “compressor leak repair,” but there's are other paths to ranking #1 on Google. Listen in as Nolen and […] The post Keyword Strategy for HVAC Brand Optimization (Podcast) appeared first on HVAC Webmasters.

How can a simple change in your keyword research approach dramatically increase traffic, leads and revenue? This week onThe Inbound Success Podcast I spoke with Emily Maxie, VP of Marketing at software development company Very, and Stacy Willis, Emily's strategist at IMPACT, about the incredible results they got by focusing on pillar content and topic clusters.  The two of them shared how they worked together to revamp Very's SEO strategy and why the new approach they used for keyword research at Very has inspired Stacy to change how she carries out keyword research for all of IMPACT's clients. The results of this work are impressive - an 88% quarter over quarter increase, and 1100% year over year increase, in website traffic, along with notable improvements in the quality of the company's leads. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with keynote speakers including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Emily and Stacy include: Very is a software development company that focuses on IoT and machine learning. The company was doing digital marketing and while it was successful in driving traffic to its site, it was the wrong kind of traffic and the leads were unqualified. Working with her strategist, Stacy Willis of IMPACT, Emily identified three key topic areas that all fit within service offerings that would be the right fit for Very, and developed a pillar content and topic cluster strategy aimed at building credibility in those areas.  For those three main topic areas, Stacy and Emily used SEMRush to identify the related keywords that had the highest search volume and lowest competition. Pillar content needs to be at least 4,000 words long and to gain immediate traction while her team worked on creating that long form content, Emily started by publishing blogs that were focused on her subtopic keywords. Emily makes it easy for her team to produce content on highly technical subject matter by interviewing her company's subject matter experts and then writing the blogs herself, but giving them an opportunity to review the articles for accuracy before they are published. Her big tip? Don't "write past what you understand." Emily began posting the subtopic blogs at a pace of three articles per week in June of 2018 and before she could even publish her pillar content, the company saw an 88% quarter over quarter increase in website traffic. As of this January, the company's year over year traffic increase has been 1100%. Very is now also ranking number one for "IoT application development" and for "IoT app development" - two of its target keywords. Stacy shared that the experience with Very has been so positive that it has inspired her and the team at IMPACT to change the way we approach keyword research, and now they focus exclusively on keywords that are related to their pillar content topics. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Visit verypossible.com Check out the Very blog and resource center Connect with Emily Maxie on LinkedIn or follow her on Twitter Connect with Stacy Willis on LinkedIn Check out two of Stacy's favorite keyword research tools: SEMRush and Answer the Public IMPACT's pillar content on website redesign For great examples of companies and people doing inbound marketing really well, check out Emily's recommendations, Women Who Code and Harvard Business Review, and Stacy's recommendation, Invision. To stay on top of the latest changes and trends in the startup world, check out Emily's recommendation, the Reboot Podcast. Listen to the podcast to learn more about the changes that Emily and Stacy made, and get the specifics of their new keyword research and SEO strategy. Transcript Kathleen Booth (Host):Welcome back to the Inbound Success Podcast. This week on the Inbound Success podcast, I have two guests. One is Stacy Willis, who is a strategist with IMPACT. And the other is Emily Maxie, who's the VP of marketing with Very. Welcome to the podcast. Emily Maxie (Guest): Thanks. It's great to be here. Emily, Kathleen and Stacy recording this episode Kathleen: Stacy's been on the podcast before. She's a familiar name. You haven't been on before. Tell my listeners a little bit about yourself, your background, and also about Very. About Emily Maxie and Very Emily: Yeah, absolutely. So, my long ago background, I went to school thinking I was going to be a journalist, and graduated the year that the iPad came out. And all newspapers were laying people off. And so I worked at a newspaper for about a year, but ended up pivoting into marketing pretty quickly. And landed doing marketing at a technology company, and just really love doing marketing at tech companies because it's kind of the fact based very analytical side of journalism that I love. But it's also an ability to be creative, and it's much more in demand than print journalism is. And yeah, it's just kind of my niche, and it's something I love. And then Very is a software development company that focuses on IoT and machine learning. And we have been around for about seven years. I've been with them for about a year and a half. Kathleen: And IoT, for anyone listening, is the Internet of Things. Which I feel like I want to ask you to define that, but I also know that that's an incredibly hard thing to define. So I don't know, are up for it? Emily: That's like the Pandora's box right there, right? Yeah. I can give kind of ... I'm sure this isn't the official definition and it might make our technologists cringe, but for the marketers out there, any devices that you have that are connected to the internet is the Internet of things. So we've seen the refrigerators that are connected to the internet and you can see inside of them from your cell phone or things like that. We recently created a connected fish tank where you could turn the lights on and off, and check the water temperature from your phone. So all of those interactions between our physical world and the internet is what Internet of Things is. Kathleen: That's so cool. Well good definition. All I could think as I was listening to you say that is the last thing I want to be able to do is see inside my refrigerator, unless I absolutely have to because it's gross. Emily: Yeah, yeah. Stacy: And that refrigerator that can tell you when something's gone bad. That's great. Yeah, or if you're out of milk. Kathleen: I saw something in People Magazine the other day and it was Ryan Seacrest's refrigerator, and I'm not kidding, it looked ... There's no way they cook in that house. And he had baskets with ribbons on them inside of his refrigerator. And I think the only food in there was like spirulina shots. If I had that fridge I would be fine looking at it all day. Stacy: Of course. A Keyword Strategy for Very Kathleen: So interesting. So the reason that I was excited to talk to you guys, the two of you, is that you worked together on a really interesting effort to revisit the keyword strategy for Very, and it had some really impactful results. So let's rewind the clock and start with really what ... First of all, obviously Very is doing digital marketing. That's what you're focused on. What are your goals? What type of clients are you looking to bring in? And what types of keywords were you targeting? Emily: Yeah. So really our goals ... I came in a year and a half ago being the first marketer that Very had ever had. They'd been in business for seven years and never had any marketing. And it all had just been the partners out there hustling and using their personal network, some things like that. And the first time that we had someone reach out to us through the website, it was like magic to them. They were just like, "What? This is so much easier." After that happened I was really able to kind of not only grow the marketing budget, but I think elevate marketing within the company as more than just fixing the website or making things look pretty, stuff like that. So really, our goal with marketing this year is to drive millions of dollars of revenue for the company. Last year marketing drove 2.2 million for the company, and that was our first year actually doing marketing. So I'm really excited about 2019, and the keywords that we were focused on. Well, we spent about a year focusing on the wrong target segment. So we now rank really highly for a lot of blockchain related keywords, which is not a segment that we're going after anymore. So it might be something that we go after in the future, but we just really found that ... You think Internet of things is hard to explain, try explaining blockchain. And also just there was a lot of immaturity in the market. People didn't really know what they were buying or what they wanted. There was this gold rush with initial coin offerings where people got money overnight and then they were spending it very recklessly and it was just not the type of client that we wanted to work with for now. But that was really what we were focused on, with kind of a secondary focus on IoT and machine learning, which are now the core tenants of our business. Kathleen: So if I'm hearing you correctly, it sounds like what you're saying is that you understood that they were the wrong keywords mostly because the type of client you were getting was a poor fit. Is that accurate? Emily: Yes. We understand now that they were the wrong keywords because we ... And SEO and AdWords were not the only things we were doing, we're also sponsoring conferences. And so we were doing huge push across the board for these types of clients. And we kept getting people raising their hands and saying, "I have a project." And then they would move through the sales cycle and then, "Oh, I don't actually have funding." Or they'd get to the end of the sale cycle and then we'd just never hear from them again. We should have pivoted faster away from it, we should have seen it faster, but we have a pretty long sales cycle so it took us awhile to identify. Yes, we're getting tons of interest from this, but it's not the right fit for our business. Kathleen: Yeah, that's really interesting. I think that's definitely a situation I see a lot. And I've seen it with a lot of clients we've had at IMPACT and when I had my own agency, we saw it too. Inbound marketing can work really well, and you can be getting lots of leads and still not feeling like it's right. And that's a familiar refrain to me. So you recognized that you were driving leads but they were not the right kinds of leads. And at the time you were working with Stacy, correct? Emily: Yep. Kathleen: So you guys sat down, and how did you approach the challenge of determining what is the best way to attract the right kind of lead? Emily: Go ahead, Stacy. Kathleen: I'll let you start. Or you want me? Okay. You want me to jump right in? Emily: Yeah. Go for it. Stacy: What we wanted to do when we were looking to put together a holistic keyword strategy was to not isolate ourselves so far down one path, but to make sure that we were building credibility on a number of topics that all fit within service offerings that would be the right fit for Very. So full disclosure, at the time that we created this, we still weren't 100% sure that blockchain was the wrong one. So it is one of the three topic areas we did cover. But what we did was we created a bit more breadth, and made sure that we had three major topic areas we were going after. And organize these into a topic cluster kind of keyword strategy. So I'm sure that most people hearing this will probably be familiar with what pillar content is. But if you're not, it's the organization around a high level topic area, and then you'll have subtopics that are highly related. So the example that we always use from our own website is website redesign. And separately, a subtopic from that might be how much does the website redesign cost? It's a really specific area of that main topic. And so we wanted to go ahead and create a wholistic strategy for Very. That worked to give us coverage over three topic areas instead of just a single one. Kathleen: And what were those three topic areas? Stacy: So at the time that we created it, it was blockchain, IoT, and machine learning, were the three. Kathleen: And how did you ... And knowing the situation you had previously with that wrong type of client, how did you approach this in a way that you felt would eliminate that same issue from happening? Emily: So just to clarify, we realized that maybe two months ago and we did this keyword strategy probably five or six months ago. So it was after we did this keyword strategy, we got a ton of volume in the door, and then we were able to see, okay, two hits, one miss. And we're able to kind of eliminate blockchain from the bunch. But at the time of developing this, we were still very focused on blockchain. And in fact, it was the one that we're most focused on. Kathleen: Wow. That is so interesting to me because that, what it says to me is that the new strategy worked really quickly if you were able to see that fast. Emily: Definitely. Kathleen: And it worked in the sense that it did deliver leads, but they were the wrong leads and you realized it. So that's so interesting. All right, so let's go back to before you knew that you didn't want to target those. Stacy: Naive little Emily. Kathleen: Yeah. And no, I mean I don't think if there's anything naive about it, I mean I think this is just the reality in marketing is you have to try things and you have to watch them, and recognize quickly when they're not working and pivot. And so kudos to you for doing that. Pillar Content and Topic Clusters Kathleen: So going back, you identified these three big topics that you wanted to build clusters around that Stacy described. Walk me through the process that the two of you used to determine what those subtopics would be. Stacy: So I was lucky. Emily just gave them to me. She knew what her team was really, really good at, which I think is really important. So I'll let her speak to that. Emily: Yeah, I basically went to the team because we are a services company, we are very dependent on what our team's capabilities are. And because we're technical services company, it's not just, okay, we do blockchain, which we no longer do, but it's, we do blockchain, we build smart contracts. We don't work on this framework or that framework, we do work on these. And so it got down in the very specific nitty gritty and the technical. And so I kind of gave Stacy a list of here's what I think, I have no idea what the search volume is. And then she curated that list, and said, "Okay, here are some of the keywords related to these that we should be going for." Kathleen: Okay. And Stacy, so Emily delivered this list to you. How did you go about evaluating that and coming back with those recommendations? Stacy: Well, I'm a giant nerd. So I enjoy diving into really, really specific data. So not everybody may get as super excited about this as I do, but- Emily: No, we must both be giant nerds then, 'cause this is what I like to talk about every week. So- Stacy: Oh, that's good, that's good. Emily: Yeah. Stacy: So then nobody's gonna hold it against me as I talk about it at length right now. Excuse me. Apologies, I'm fighting a little bit of a cold so I might cough throughout this. Kathleen: Oh, there is something going around. Stacy: Especially if I get more excited. Yeah. Kathleen: There's something going around and these were the times when I'm happy that I can podcast over zoom so that I don't get your cold. Stacy: Darn, I wanted to give it to you. But what we did internally is we went and dove into a tool called SEMrush, which is possibly one of my favorite tools of all time because it gives you access to the greatest level of data on keywords that's out there. What we did is took the areas in which we knew that the team was really good at delivering, so those three topic areas, and said, "What are the combination of the terms that have the highest search volume?" So that's the most number of people out there looking for those terms. And the lowest competition. Essentially not that many other websites are competing with you trying to rank for the same term. And what bubbled to the top throughout all this research of keywords that were related to these areas, keywords that were maybe variations of ways to say this. The example that I can put there is machine learning and artificial intelligence, kind of ended up being synonymous terms. But they're very different terms when you're thinking about search, right? They have no words in common, but they're highly related. So it really helps to know which way people are referring to it to find you, right? And so what we did is we looked at all of those kinds of related terms and bubbled up to the top those that had the best potential based on that search volume and competition crossover. And we organized them into a structure that looked like we talked about what these topic clusters were. There was a high level keyword which is our big very general topic area that had a very high search volume. And then we connected all of the smaller subtopics that we found that were the best crossover of that high search volume, low competition, that are more specific. And some of the tools that we use when we're trying to get a little more specific with our keywords or things like Answer the Public. Kathleen: I love that one. Stacy: That's one of my favorite. Yeah. It- Kathleen: They also have the best website home page experience with that grumpy- Stacy: Oh my gosh. I sometimes will sit there and watch his face for about 30 seconds because I'm like ... Kathleen: Same. Stacy: I just need someone to be mad at me for about 5 seconds. Kathleen: He's mesmerizing. So if you're listening and you've never gone to answer the public, check it out and there's this super grumpy older man on the home page, and it's awesome. Stacy: Yeah. It's great. He's judging you for how fast you're typing in your keyword. It's hilarious. Kathleen: Okay, so you used to answer the public. Stacy: Yeah. So we pulled the data out of SEMrush, we bubbled up the best opportunities, and then we go to answer the public to say, "What questions are people asking about these terms that we want to be answering?" And so what we did was we actually started building out all of our subtopic blogs before we even started on our pillars. So pillar content is typically 4,000 words and above. So we're talking pretty hefty material that takes a little while to get all of the content put together that get maybe the subject matter experts you need on board and get something out the door. So we didn't want to hold that up. So we put together the full editorial calendar of all the subtopic blogs and started diving into those first. And I can let Emily share how she worked with her team to get those moving and forward because I think that's probably her journalism career coming out. I've never had a client that's been so great at getting content out the door. Creating Content for a Highly Technical Industry Kathleen: Ooh, Emily, I need to hear about this because this is the universal challenge that all marketers face. So talk to us. Emily: Yeah. Well, first of all, I've never been at a company where I have had such a responsive team of experts. We're small company and we are completely remote, which means we all have to be really good communicators. And so everyone in the company is just great at getting back to me. And so that is one thing that really helps. Another secret weapon thing of mine too is I'll interview them for a blog post on a topic. I'll write it up and then I'll tell them, "Hey, here it is. You can preview it. It's going live on this date. Please get your feedback to me before then." And so it's not leaving it to them of a question like, do you have any edits? Is this approved? It's just saying, "This is happening." And I always give them their respectful amount of time. I'm always very respectful of the fact that they have a job to do. And there's been times where someone has been like, "Oh, I had edits, and it went live." And I'm like, "That's okay, it's the internet. You can go and you can make edits." So that's kind of my sneaking enjoy of getting things out the door. The other thing I'll say is just having a writing background. I write a lot of it myself. And then just get them to sign off. So for a lot of the topics I would just go and become a subject matter expert on whatever it was by doing research and things like that. And then running it by our internal subject matter expert. And they'd say, "Here, this wording isn't quite right. But other than that it's good to go." And that's- Kathleen: I am impressed because it's ... I , it's one thing ... I've had lots of clients from lots of different industries over the years, so it's very funny and random, but I mean I know a weird amount about commercial landscaping and insurance. It's one thing to become an expert on commercial landscaping, it is entirely another to do research and make yourself into a subject matter expert on IoT machine learning and natural language processing. So I mean how do you do that? How much time does that take? And- Emily: It's very time consuming. Yeah. So it is very time consuming, but again, the journalism background, really they taught me. I mean I had classes where they would say, "Go attend this event and deliver us an article about it within the hour." Because that's the type of thing you have to do if you're a journalist. And so it's really kind of like going in, understanding as much as you can, not writing past where you understand. Don't go beyond what your understanding is. But just doing a ton of research and not getting hung up on, is this perfect? And I think that's one thing that is really difficult for a lot of people. It's difficult for me. You want everything that goes out to be perfect and the best that it can be, but sometimes just getting something out, especially if it's a timely topic or something that is a new term that no one's ranking for, is getting something out is better than getting nothing out. And then you can go back and refine it in the future. But at that point I was doing a lot more of that. Now I've moved into ... So I was director of marketing then, I'm VP of marketing now. And since being promoted I've been doing a lot more strategic work. And so I've offloaded a lot of that copywriting to IMPACT. And they're working with our internal subject matter experts on blog posts. But yeah, at the time I was writing a lot myself. And in fact, this morning, I spent about an hour writing a blog post about something that the fun thing about being able to be a marketer and a writer is we can have a client who has a question, and I can just write something about it, and get it on the blog post that day, and have our sales team send it over to the client. And potentially win that deal because I'm just able to be very responsive and nimble. Kathleen: That's fantastic. We have one of the partners at IMPACT is Marcus Sheridan, who's fairly well known in the marketing world. And he is adamant when he works with companies that they have an in house content manager. And he specifically tells them to hire journalism students. And I think it's for the reasons that you outlined, which is that they tend to be well trained in how to get the story out. And I loved what you said about not writing past what you know, because I think that that definitely is a trap that marketers fall into. And sometimes it's because you want to sound smart. And there's lots of reasons for it, but I think understanding your limitations and sticking within the guard rails you have is a really good lesson. And I love that you give people those deadlines and say, "I'm putting it up. If I don't hear from you, it's going up regardless." Very smart. Emily: Yeah. We also have just a great working culture at Very. And a very much a fail fast culture, and an agile, nimble, get out the MVP type culture. And so there are other companies that I've been at where there was a lot more bureaucracy around what goes out the door and who sees it, and the checks and balances and all of that. And here it's really just me, and I love that. I really find that interesting and engaging. Kathleen: Yeah, the startup world is not for every marketer. Some absolutely love it and wouldn't have it any other way. And some don't need a ton of resources. So I'm curious. Alright, you identified all these subtopics, you built out the themes you wanted for the articles. It sounds like you started writing as the pillar was being developed. Can you talk me through, how much content was this? And in what amount of time? How many articles did you put up? Emily: That's a really good question. Stacy: You guys were on pace for at least three a week for an entire quarter, is what the cadence is that we'd look like in terms of blogs. Yeah. Kathleen: Okay. Go ahead. Emily: We're not still at that cadence. But that's what we were for a while. Kathleen: Okay. And this started when? Emily: This would be, we were looking at the launch of this strategy around June of 2018. Kathleen: Okay. So that's when the articles started going up, or that's when you finished the strategy? Emily: So that's when the articles started going up. So the really interesting thing about this is we built this strategy knowing that the capstone is the pillar, right? The pillar pages was gonna tie everything together. But what we found is because over the course of the quarter is when we were going to even get the first pillar out. So we were like, "We'll just tackle the subtopic blogs first, then they'll all be there ready for our pillar when the pillow goes live," right? The Results of Very's Pillar Content Strategy Emily: Well, before the pillar even went live, our traffic went through the roof. So it was really telling in terms of how we should overall be structuring keyword strategies going forward. Stacy: And the results of this which had originally been, let's just put together three pillar content strategies, was now let's change the way we do keyword strategies as a whole for our clients at IMPACT. So that was what came out of this. Kathleen: So when you say the traffic went through the roof, put some numbers behind that for me. What was it at and what did it go to? Emily: So we saw an 88% quarter over quarter increase in traffic. Kathleen: 88? Emily: 88%, yeah. It went from 8,800 range of organic businesses, just organic, to 16,600 for the quarter. Kathleen: In one quarter. Emily: Yeah. So that's quarter two compared to quarter three. Kathleen: Wow. Emily: And the crazy thing about that is that in May of 2017 this was a brand new domain with zero SEO juice. When I came in, it was a 100 percent brand new domain. Kathleen: Wow. Emily: So our year over year growth this past year, January nine to January nine, compared to the previous period was 1100 percent gross. Kathleen: Oh my gosh. And do you have any numbers around what happened to your lead generation? What was the growth there? And I know some of it is growth, but some of it is also just the quality of the leads. I'd be curious to know more about what you saw. Emily: Yeah. So the really interesting thing is, obviously we dabbled in and in blockchain for a while, but we were also working on building up the topics around machine learning in IoT, and we have started to get in really, really high caliber clients. I wish that I could mention their names because they're names that you would recognize, but they're still in our pipeline and I definitely shouldn't. But we have gotten through organic really high quality leads coming to us and saying, "You are obviously the experts in facial recognition." Or, "You're obviously the experts in building internet connected products." And the content speaking for itself, we're ranking number one for IoT application development and for IoT app development. Several of those key words that if you'd asked us a year ago, it would've just been, no, that's not a thing that's possible. Maybe in five years or something like that. So yeah, we're definitely seeing the results in terms of business as well. Kathleen: And how long is the typical article that you're producing? Are these 800 words, 1600 words? Do you have any kind of guideline around that? Emily: I don't have any guidelines. I like to say right until the topic tells you to stop. Because again, it's kind of like getting too far out in front of your skis or getting to a point where you feel like you're just saying things just to say them. So I don't have any guidelines. If I had to guess, I would guess it's between 800 and 1600 words for the ones we're producing. Stacy: And I'd say on average the ones that you've outsourced to IMPACT, probably run around the 1,200 range. Emily: Yeah, that makes sense. Kathleen: Now when did you wind up getting the actual pillar content up? Stacy: That's a good question because it wasn't even in the quarter. No, where we grabbed all these results from, which is why it was so exciting. And we're like, "okay, all keyword strategies have to be done differently from now on." The blockchain one, I believe, Emily, was the first one to go up? Emily: It was, and it was created in September. Kathleen: And when that went live, did you see, again, any sort of a boost? I know that you wind up kind of shifting the focus away from that, so I don't know if that's the best one to use as an example. But I'm curious to know if that had an impact on the traffic as well. Emily: Yeah. But not as much as I kind of thought. So we got about 300 views to that pillar page. But compared to the blog posts, it's nothing. And so I think really the thing that shines about this or thing that stands out about this strategy is the strategy itself. And I think the ... At least, I don't know what you've experienced with other clients, but for us the pillar page is kind of like an afterthought, and it's more of the strategy behind it. Yeah. Kathleen: Well, it makes sense because if you have the more niche topics covered in the blogs, I think that tends to be what people are searching. So that does seem logical. Emily: Yeah. And quite honestly with every pillar strategy, it's the combination of all of the pieces is what really drives the traffic. There's not really any one piece that you'd say, "Hey, this is the only thing that matters." It's really the fact that all of them are connected together. Stacy: And Kathleen, we've seen this on the IMPACT website with our website redesign pillar. The traffic boost that it's given all of the blogs that it's been connected to has been far greater than the traffic boost to the actual pillar itself. Kathleen: Yeah, that's absolutely right. Interesting. So now at this point, fast forward to today, do you have all three pillars and clusters completely up? Or are you still working on some of 'em? Emily: No, we're still working on the content for IoT and for machine learning. And really it's not because we've been slow on the marketing side, but our business has been figuring out exactly where we want to play. And within, we say we do IoT and machine learning, well both of those are huge umbrellas. That's like saying we're a marketing agency. Well for who? And what do you do? And what technologies do you use? And so I'm still in the process of a couple of things. So first is working really closely with our sales team to do customer interviews and prospect interviews to figure out service market theft. And then the other thing is just publishing a lot of blog posts that could be potential pillar content reference material and seeing how they perform before going too deep into one. A New Approach to Keyword Research Kathleen: Interesting. And what would you say ... Stacy, I'll throw this one out to you. You talked about how this experience kind of inspired you to say we really have to change the way we do keyword research now and content strategies. If you had to distill this down into what was the biggest change that you made, the before versus the after, how would you describe that? Stacy: Yeah. So the way that we use to deliver keyword strategies was, here's a list of keywords that are completely ... We're not even considering how they're related to each other. We're looking at each keyword on an individual basis and its own performance, which is still important. But what this has done is now involved a layer deeper where we're actually grouping our keywords that we're recommending clients target into groups of related clusters. So if we ever are presenting a keyword strategy to a client and there's a single keyword, they're saying, "Go after this keyword," and there's nothing else related to it, that's not gonna happen anymore, essentially. So that was kind of the old way, that you know, it's been the way since inbound became a thing. It's get your long tail keywords and write a blog. And you just think about that one keyword at one time for one page, as opposed to thinking of it more holistically across your website, of how many keywords do I have in this group that can all lead up to the same topic area? And so now we're making sure that if we are putting together a keyword strategy or an editorial calendar that we are grouping topics together into groups like that. Because when we saw that even before we had all of the pillar built up together, that was a signal to Google that we were a topic area expert. And they rewarded us greatly for it. Kathleen: That's interesting. Now have you seen that ... What is the pace of growth look like since that first big jump? Has it been fairly steady, or? Emily: Yeah. Yeah, it's been pretty steady. I would say that we have some months that it looks like, "Oh, it's not growing quite as fast" and part of that is just we have backed off on the content creation to focus really hard on the business strategy. So that then we can go back and go hard, and know that we're making the right bet so that we don't make the same mistake again that we made with focusing on blockchain. Kathleen: It is so interesting how literally as you scale up and scale back content publication, it's like turning the faucet on and off. You can really see a direct correlation to traffic and leads- Stacy: Definitely. Kathleen: And that's fascinating. Interesting. So if somebody wants to check out your site and see some of this content that you're talking about and get a sense for what you guys are doing, where can they find it online? Emily: Yeah. Our URL is verypossible.com. And you can go to our blog or you can go to /resources, which is the place where we have a lot of videos and white papers and things like that. And you can find the pillar page there as well. Kathleen: By the way, I love your domain name. Emily: Oh, thank you. Kathleen: Yeah. Emily: Yeah, talk about SEO Challenge when your brand name is Very, forget about branding traffic. Kathleen: Yeah, that's tough. Kathleen's Two Questions Kathleen: Well before we wind up, I do have two questions I always ask my audience. And I'll start with you, Emily. Company or individual, who do you think is doing inbound marketing really well right now? Emily: So I'm going to be a terrible marketer and just let you know that I don't keep up with other marketers because I'm really occupied keeping up with technology so that I can be really good at my job where I'm at. And that's one reason I work with Impact is because I need people to help me who are keeping up with the latest trends and things like pillar content and stuff like that. Kathleen: So my question for you is - and I love that answer because I actually am more fascinated to hear about your experience as a consumer of content - so you just said you try to keep up with technology. Is there a technology website or blog that you think is doing a really great job? Emily: Yeah. Kathleen: Who do you like to read? Emily: I love Women Who Code. I love reading HBR, Harvard Business Review. Yeah, Women Who Code is really my favorite newsletter because they keep up with both women and tech stuff, but also just trends in the industry and things like that. And we're also ... Another thing that I'm just passionate about is women in tech, and we're really trying to recruit female developers. And so I'm looking at not just how are other tech marketing themselves, but how are they marketing themselves as an employer brand. And so figuring that out and kind of seeing what other people are doing. Kathleen: Ooh, I'll have to check that out because I'm kind of curating my own list of really good email newsletters. So that sounds like a good one to add to it. Emily: Yeah. Kathleen: And I love examples from outside of the marketing world. Emily: I also love the Reboot podcast, which is just a very grounded and thoughtful podcast about being in a startup and kind of keeping your head on straight while you're at a startup. So that's a really good one too. Kathleen: Ooh, that sounds like a good one. And it sounds like I already got my answer to my second question from you, which is, with digital marketing changing so quickly, how do you stay up to date? And it sounds like what you said is for you at least it's relying on an agency to kind of keep you up to date. Emily: Absolutely. Kathleen: Yeah. Emily: Yeah. I'm a one person marketing team, and I do events and the website content. I'm now an interim head of sales for a little bit and covering for someone while they're on leave. And so I have a thousand hats. And being able to stay up on marketing is something that is so important, but I just don't have the time to do. And so that's the biggest reason that I work with IMPACT. Kathleen: Great. And Stacy, I interviewed you recently and I got your answers. Any new tidbits to add to what we talked about last time? Stacy: Yeah. Um, I'll just throw out that I've also very recently been super impressed with Invision. Their content production engine is amazing. Not only to people who aren't users, but their community for designers and the way in which they engage people to use their tools successfully. So they have great examples of how you can use this part of their program or things like that I think probably go a whole heck of a long way in keeping their users satisfied and more engaged with their product over time, which is still a function of marketing, although we don't always think of it as such when we're really focused on bringing in new leads. But I've been really, really impressed with what they do. Kathleen: Oh, that's a good one. I'll definitely check that one out. Well, thank you both. This was so interesting. How to Reach Emily Emily: Emily, if somebody wants to find you personally online, what's the best way for them to connect with you? Emily: You can find me on Twitter @EmilyMaxie, M-A-X-I-E. Or on LinkedIn. The awesome thing about having a super weird last name is I'm the only Emily Maxie. So- Kathleen: Perfect. Emily: Just Google Emily Maxie and come find me. Yeah, I would love to connect and geek out about marketing or technology or whatever it may be. Kathleen: I love it, and Stacy, what's the best way for somebody to connect with you? Stacy: So directly through IMPACT's website is the easiest way to get to me, or on LinkedIn. And you can find my LinkedIn profile through the Impact website, which is probably easier 'cause Stacy willis is not a very unique name. Kathleen: Well and I'll include links in the show notes to all of your various profiles. Stacy: Awesome. Kathleen: Thank you both. It's been fascinating. I'm really excited to check out some of the content, Emily, and just get a sense for what you guys did to get these great results. But I appreciate you joining me. You Know What To Do Next... Kathleen: If you are listening and you learned something new or you enjoyed this episode, you know what to do. I would love it if you would give us a review on Apple podcasts or the platform of your choice. And if you know someone doing kick ass inbound marketing, tweet me @WorkMommyWork because I would love to interview them. Thank you, Stacy, and thank you, Emily. Stacy: Thank you. Emily: Thanks. Stacy: Have a good one.

Listen now as we take a deep dive into keyword strategy and what you and your team should be focused on as we ramp up for the new year! Jordan Koene is the CEO of Searchmetrics, Inc. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn // Twitter

Today's question comes from John, an AdWords manager, who asks if he should target keywords that explicitly mention locations. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

How do you attract more search visitors to your site? And more importantly, how do you make sure that the majority of those visitors are members of your target audience? Your keyword strategy will play a huge role in this, and this episode you will discover three areas of focus that will optimize your keyword strategy for success. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: A recap of our SEO series thus far Why you need to trust your intuition, but also inform it further The power of creating cornerstone content to target short-tail keywords Why long-tail keywords shouldn’t be overlooked — and why they can sometimes be even more valuable than the short-tail ones Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

In this episode of the Sales Prospecting School podcast, we go over a content marketing strategy that John has created for one of his clients. The content marketing strategy is built based on the following criteria: 1. B2B 2. Digital 3. Very specific niche product 4. Organic SEO + Paid PPC We break down the content strategy into three major pieces: 1. Keyword Strategy - discovery of current, competitive, and opportunity keywords. 2. Content Strategy - formatting for cornerstone + support material that reflects the keyword strategy. 3. Advertising Strategy - utilization of both the keyword strategy + the content strategy in order to A/B test copy as well as understand what type of searcher is finding your information. Let us know if you have questions.

Spy On Your Competitions Keyword Strategy Have you ever wondered what your local competitors are going after, regarding their website and keyword targeting strategy? Believe it or not, there is a whole host of services out there just waiting to help you find the answer! In this episode we'll go over some of these tools, and how you can use them to spy on the competition and get new keyword ideas. YOU'LL LEARN Discover who your main online competitors are Find out which keywords your competition is targeting Best practices to study what is working for competitors How to research other markets to find trends Online tools and resources for spying on the competition How to discover niches your competitors are ignoring Thanks for Listening! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode10  

Do you know how to choose the right keywords for your LinkedIn profile? For what do you want to be known? What executive job are you seeking? With a few smart tweaks to your LinkedIn profile, you will see the number of your profile views grow.

Strategic Keyword selection for SEO is overwhelming – there's a lot to consider from branding, categorical words, industry jargon, and search volume … but have you stopped to think about what your target audience(s) need and want? The key to keywords is your prospective users. The more you can align keywords with questions, goals, concerns, etc., they have, the better your potential for success. In this installment of MoreVisibility's Eye on Digital Marketing podcast, our interactive marketing experts explore what steps to take to create an effective Organic Keyword Strategy, including:  How to identify the “right” keywords  Tools to use to gain further insight on keywords  Tips for shaping and writing content that aligns with your keywords  And more! To learn expert Organic Keyword strategy tips and tools: Listen to the full podcast now! Do you want to improve your search engine ranking but don't know where to start? That's where MoreVisibility comes in! Contact us today.

In this episode we talk to Vlad Moldavskiy, Chief Growth Officer at Mabbly.

Keyword Strategy – Can your business do better? In the digital world, your business needs a killer keyword strategy to get the most out of your online advertising and PPC (pay-per-click) efforts. After all, potential customers are looking for your services daily, and the majority of them are using search engines in their effort. By... The post How To Maximize Your Keyword Strategy appeared first on Strong Coffee Marketing.

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutConsulting with Experts Before Creating ContentCommon SEO Mistakes You Can AvoidAligning your Message with your Keyword Strategy

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about Consulting with Experts Before Creating Content Common SEO Mistakes You Can Avoid Aligning your Message with your Keyword Strategy

    Transcription: (This is a direct transcription please excuse any Typo's.)   Today I am going to redress the balance search of engine optimization (SEO).   It comes on the back of a recent conversation with one of our GrowthAccelerator clients who deliver their own marketing and we coach them through it, [...]

Today's question comes from Yanne, and he asks about a term that I've used often: "profitable keywords." What are profitable keywords, how do you find them, and what do you do with them? Do you have a burning question about keywords, online entrepreneurship, or blogging strategy? Leave me a question at http://www.askpat.com. Yanne's site is http://fightingabroad.com/.

Fraser Cain is the owner of UniverseToday.com, a highly successful space related website.  He also owns Keyword Strategy, a keyword management software.  He offers powerful insights on getting search engine traffic and much more.