Baer Den

Each piece of your marketing campaign needs attention to detail. With your email marketing, you need to ensure your design, structure and embedded links are done with intent and purpose. Listen to the audio version of our recent blog,

The value in using Google Ads in your marketing strategy can be massive—if executed and analyzed properly. Learn how to run your Google Ads account and what metrics to observe by listening to the audio version of our most recent #BaerNecessities blog,

Another Baer Den episode where we interview a small business marketing personality. Matt Froehlich welcomes Mike Mitch the Director of Marketing and Creative for Portesi Italian Foods to the podcast. They discuss Mike's journey during the early days into the marketing industry, his transition to working within the family business and how those two opportunities combined themselves into a marketing career. Listen, Share, Like and Subscribe!

While generations phase in and out of the workforce, trends change. A recent trend, “gigs,” is having multiple jobs that allow you to achieve the salary of a full-time worker while having the freedom of a part-time employee. Learn about the pros and cons of gigs by listening to the audio version of our recent blog below. . . Written: The Pros and Cons of the Gig Economy

Establishing a foundation of processes and systems is extremely important for a business to thrive. The same ideas should be implemented for your business' social media accounts. Find a balance of efficiency and creative freedom within your social media accounts by reading our most recent blog,

Do you ever talk to your smartphone, ask it a question and wonder why you were served that exact information? Just like when typing in a query through Google or Bing, there are ways certain content ranks higher in search results. Listen to the latest audio version of our blog,

What can nostalgia do for your brand? Nostalgia can tap into consumer emotion which is a huge aspect to selling! Listen to the audio version of our blog,

Do visitors to your company website tend to come and go and, unfortunately, leave without you ever hearing from them? Listen to the audio version of our new blog,

Season 2 of Baer Den launches as Green Bay, Wisconsin hosts an NFL playoff game. Matt Froehlich is joined by Nick Meisner, Vice President of Digital Marketing at Discover Green Bay. They discuss the impact that Discover Green Bay has on the community, how they are funded, Nick's favorite attractions in the area, events coming to Green Bay and how marketing has changed during his 11 years in the industry. All that and more on the latest #BaerDen podcast episode.

A new year is here and it is time to take inventory of your current digital marketing strategy. Whether you use one or two digital tactics or have an entire toolbox full, listen to the audio version of our blog,

People use Google for 63,000 search queries every second. The reason for a consumer to use their preferred search engine does differ. Listen to the audio version of our latest blog,

The evolving space of the internet allows anyone to access information with a few swipes, taps or clips. But how does this accessibility impact younger generations? How are they protected from information they shouldn't have access to? Listen to the audio version of our blog,

Instagram Shop can help your business reach a brand new customer base. To find out how to set up your Instagram Shop to grow your business, listen to the audio version of our #BaerNecessities blog,

You've determined your business needs a marketing agency to enhance your sales and marketing initiatives in 2022. But before you start the process of figuring out who to hire, listen to the audio version of our most recent blog,

Struggling to find the right talent to carry out your marketing efforts? We shine a light

We gathered information this week and observed trends to answer a question on many people's minds:

Your company might have a great offer or message, but if you aren't communicating about it enough, people will forget. Whether you are struggling with logos and brand elements or a plan for implementation, listen to this week's blog,

Do you want a new, effective marketing tactic? The #BaerTeam has one for you! IP targeting can be an extremely direct approach to delivering ads to a specific audience. If you want to learn more about IP targeting, this to the audio version of our weekly blog.

Do you work within the restaurant industry or own a restaurant and aspire to gain more customers? We have compiled

Your social media pages have the ability to improve your business. Use your business pages to connect with your followers while building trust and a relationship. Learn how to

Planning and setting up a booth for a trade show requires quite a bit of time and effort. Let's make sure you are getting the most out of that experience for your company. Listen to this week's audio version of our blog,

What are people saying about your business? Your credibility and reputation are at stake! To be able to sell a product or service, you need to be able to sell yourself first. Listen to the audio version of our recent blog to learn how your reputation can be impacting your business' success. . . Written: Credibility in the Marketplace: Is Your Reputation Unknowingly Holding You Back?

Is a drip campaign a part of your marketing strategy? Depending on your business, it might be a great option! The automatization of customer interactions can help generate more sales. Listen to the audio version of this week's Baer Necessities blog,

How are your online sales? Good? Great? Could be better? If you're looking to increase sales through digital marketing, listen to the audio version of our blog for suggestions. . . Written: Digital Marketing Hacks That Will Increase Sales

A website is often the first touch point for a new customer. So, you'll want to ensure your website is intuitive and adapting to new technology and trends. In this week's audio version of our blog, we're sharing tips and design elements to optimize a responsive website. . . Written: Responsive Website Design Basics

Are you effectively communicating with your younger audience within your marketing's messaging? Gen Z-ers are turning into adults and have more buying power. They need to be taken seriously in your marketing strategy. To learn how they like to communicate, listen to the audio version of this week's blog,

Social media platforms are constantly changing. We don't expect you to be an expert on changes to Facebook, Instagram or whichever app is your favorite. That's why you rely on the #BaerTeam! Listen to this week's audio version of our blog to learn the latest updates that have been rolled out over the last few weeks. . . Written: Social Media Changes and Updates

Is your business using Instagram within your marketing and social media strategy? IG can be an effective tool to connect with a wider audience, and it has many features that will allow you to connect with your customers. Listen to this week's version of our blog to better understand how IG can benefit your business. . . Written: Quick Tips to Effectively Market Your Business Through Instagram

Your Google My Business profile has a plethora of customizing options and ways to show off your business' services. Are you taking advantage of all these FREE features? Probably not. Listen to the audio version of our blog to learn how to manage your Google My Business account properly. . . Written: Google My Business…Yes, Please!

Does

Creating messaging that intentionally aligns with holidays, seasons and your business' sales patterns gives your company a relatable personality for consumers to latch onto. Find out more about seasonal marketing and why your business should implement it in your marketing strategy by listening to the audio version of our blog,

The sudden consequences of COVID-19 significantly impacted the finances of many. From businesses to individuals, the majority of people are looking for brighter days ahead. Your followers and customers might need a little more empathy than they have received from you in the past. To understand ways to create a positive impact on your consumer base within your messaging and marketing strategy, listen to the audio version of our blog,

Is it easy for potential customers to explore your website? It could be the most aesthetically impressive website, but if people can't find the information they are looking for efficiently, they will look somewhere else on the web. Listen to the audio version of our new blog,

Are you creating and publishing social media content but not seeing the results you would prefer? Our team is ready to assist with any challenges you are having with your company's social media pages. Listen to the audio version of our blog,

Marketing is powered by creative and expressive minds. As fun as it can be, there are still rules that need to be followed. Listen to the audio version of our blog,

Video content has shown its value and impact on consumers for decades. Now, our timelines and inboxes are filled with video! If you are creating video for your business, make sure you listen to the audio version of our blog,

To continuously improve and pivot your marketing strategy, you need to determine your weaknesses and shortcomings. If you are making these four common mistakes, knock it off! Listen to the audio version of our blog,

Words and visuals can take your marketing only so far. What if you were able to tap into consumers' senses to further engage them with a brand or product? Listen to the audio version of our blog,

When creating social media content in a business-to-business setting, it can be difficult to find the right balance of engagement, personality and sales. Regardless of industry, it's best to consider your audience first when developing your strategy. Listen to the audio version of our blog,

An internship can be an invaluable experience. Being provided an opportunity to explore your strengths while being challenged to try new endeavors allows a student to become a better potential employee. Listen to the audio version of our blog,

Are you tracking website visitors and gauging user experience when they get to your website? If not, you should. Use the audio version of our blog,

Your website should be as unique as your business. Don't limit yourself to templates and “cookie cutter” website designs. Listen to the audio version of our blog,

In this week's Baer Necessities audio blog, we discuss the practicalities of adding Pinterest to your digital marketing toolbox. Listen to,

If you want to be successful in many aspects of life, you need to establish long-lasting habits and practices to reach your goals. The same applies to business and marketing. Staying consistent helps build your brand and top-of-mind awareness. Listen to the audio version of our blog,

What does your current social media strategy look like? If you are struggling to come up with new, engaging and innovative ideas, listen to the audio version of our recent blog,

You may have recently heard about the social media app Clubhouse. Popularity and usage have grown over the last couple of months, and the #BaerTeam needed to investigate and understand the platform more. Listen to our latest blog in audio format,

Does your company have a crisis management plan developed? If the answer is no, that is the wrong answer. Listen to the audio version of our blog,

When was the last time your website was updated? The #BaerTeam has compiled five painless ways to improve your site's performance and search ranking. Listen to the audio version of our blog,

During the fourth quarter of 2020, Facebook reported almost 1.85 billion daily active users. Facebook's consistency, reliability and active users make it one of the most useful social media platforms for businesses. Are you effectively using the platform? Listen to the audio version of our blog,

Getting a referral from a friend, family member or business connection makes business development easier. What happens once those referrals are far and few between? Listen to the audio version of,

Twitter launched a new feature called Fleets. Fleets are what Twitter decided to call their version of social media stories. To learn more about Fleets, how to us them and the reaction of Twitters' users, listen to the audio version of our blog,