Podcasts about minimum viable audience

TakeawaysEmbrace your idiosyncrasies and tell better stories to differentiate yourself in the wedding industry.Recognize the power of storytelling and how it can shape your business and attract the right clients.Set boundaries and prioritize your creative soul over money to create meaningful work.Find your minimum viable audience and focus on building relationships with the right people.Overcome obstacles and failures by reframing them as learning experiences and opportunities for growth.Outsource tasks that don't align with your strengths and focus on the areas where you add the most value.Experience sunrise on the ocean as a personal bucket list item to find grounding and inspiration.Sound Bites"Creating holy shit stationary for nonconformists.""Everything we all really experience together is some version of weddings and some version of death.""The things that made you weird as a kid make you great today.""When you try to appeal to everyone it is always a race to the bottom""The differentiators are really hard to find. The way that you find them is by not being afraid of rejection""The path forward is to recognize what stories demonstrated how your customers see the world""Most business education always started with the assumption that money was number one. For me, feeding my creative soul is number one. So right off the bat, I'm going to make a whole different set of decisions."Chapters00:00 Creating Holy Shit Stationery for Nonconformist Couples06:09 Navigating the Changing Landscape of the Wedding Industry14:52 Embracing Idiosyncrasies and Telling Better Stories17:49 Setting Boundaries and Honoring Your Creative Soul23:17 Finding Your Minimum Viable Audience25:13 Overcoming Obstacles and Learning from Failures27:00 Outsourcing and Focusing on Your Areas of Value 

Ever wondered how a content marketing guru can successfully become a bestselling mystery author? Join us as Joe Pulizzi shares his invaluable insights on leveraging content, securing long-term reach, and nurturing author communities, and get ready to unlock your own creative potential!Joe Pulizzi's Links:Joe's book: https://www.joepulizzi.com/the-will-to-die/Creator Economy Expo: https://cex.events/The Tilt: https://www.thetilt.com/Join Ream, the subscription platform by fiction authors for fiction authors: https://reamstories.com/Join our community of 2900+ subscription authors: https://www.facebook.com/groups/subscriptionsforauthorsRead the Subscriptions for Authors book for free: https://subscriptionsforauthors.com/Join the waitlist for the Six-Figure Subscription Author Accelerator: https://learn.subscriptionsforauthors.com/subscriptions-for-authors-acceleratorYou can also find the episode transcripts here: https://subscriptionsforauthors.com/podcasthome#41 Episode Outline:0:00:00 Introduction0:02:09 Writing a Fiction Novel After Selling Your Company0:08:28 Leveraging Content Marketing as a Valuable Asset0:21:41 Securing Long-Term Reach: Safeguarding Content Strategy with Email Marketing0:25:24 Nurturing Author Communities: Strategies for Building Strong Bonds0:30:51 Streamlining Success: Focusing on Key Priorities for Authors' Content Strategy0:35:57 Mastering the Art of Minimum Viable Audience & Planning for the Inevitable Exit0:41:19 ConclusionABOUT SUBSCRIPTIONS FOR AUTHORS:We are the premier community to learn about making money from subscriptions as an author. We have this weekly podcast, our Facebook Group with thousands of fellow authors, and a newsletter where we are committed to having the best free educational resources and networking for authors looking to break into this exciting new publishing model.ABOUT REAM:Ream is a platform that helps authors make money with subscriptions. Think of us like Patreon built for fiction authors by fiction authors.The platform allows writers to build communities around their stories and charge a monthly fee that rewards their super fans with connection and access.You can join Ream and start making money from subscriptions on the only platform built by authors for authors: https://reamstories.com/Thank you so much for listening to this podcast! Always feel free to reach out to the team at contact@ream.ink. Happy writing everyone :)

Cette semaine, on t'explique 5 concepts indispensables du marketing à maîtriser pour te différencier et faire grandir ton business! Que tu sois freelance, solopreneur·e ou dirigeant·e, avec ou sans direction marketing, voici 5 fondamentaux marketing qui vont d'aider à aller plus loin.

Cette semaine, on t'explique 5 concepts indispensables du marketing à maîtriser pour te différencier et faire grandir ton business! Que tu sois freelance, solopreneur·e ou dirigeant·e, avec ou sans direction marketing, voici 5 fondamentaux marketing qui vont d'aider à aller plus loin.

Cette semaine, on t'explique 5 concepts indispensables du marketing à maîtriser pour te différencier et faire grandir ton business! Que tu sois freelance, solopreneur·e ou dirigeant·e, avec ou sans direction marketing, voici 5 fondamentaux marketing qui vont d'aider à aller plus loin.

Cette semaine, on t'explique 5 concepts indispensables du marketing à maîtriser pour te différencier et faire grandir ton business! Que tu sois freelance, solopreneur·e ou dirigeant·e, avec ou sans direction marketing, voici 5 fondamentaux marketing qui vont d'aider à aller plus loin.

Cette semaine, on t'explique 5 concepts indispensables du marketing à maîtriser pour te différencier et faire grandir ton business! Que tu sois freelance, solopreneur·e ou dirigeant·e, avec ou sans direction marketing, voici 5 fondamentaux marketing qui vont d'aider à aller plus loin.

I see a lot of coaches struggle with the idea of choosing a niche and narrowing it down. And I get it. It feels counterintuitive to focus on fewer community or audience members. Seth Godin has written several books on effective marketing, including the importance of narrowing your niche. I was reading an article he had written and I want to share an excerpt from that article: He says that the Minimum Viable Audience - a term he coined - is the smallest group that could possibly sustain you in your work. We usually think that we need to reach thousands or millions of people to have a profitable business. However, that will probably lead us to create an average product for average people. If we really want to impact other people's lives, we need to find our minimum viable audience. When we create real value for other people is when we can have a profitable business. Seth Godin also says to focus on the audience's dreams, worldviews, and energy. If you could pick the members of this audience, who would you choose? If you could pick them and needed to delight them (something that causes happiness) because you had no one else available, would your product or service improve? If you had no choice but to ignore the naysayers (they're not in the group) or the people who don't think they need you or your work, would that force you to stop compromising and start excelling? Focus on finding your minimum viable audience (your niche) and creating value for them. Instead of being bigger, focus on being better. As you do that, you will achieve profitability. Two things happen when you delight or cause happiness in your minimum viable audience: you discover it's a lot larger group than you expected they tell the others Let's dive in with some action steps to help you narrow down your niche. PS - Links talked about in this episode ... P.A.T.H. To Your Uniqueness and Value Articulator Statement Formula Waitlist for CLIENTS, CASH & FREEDOM course. Launching February 22, 2022

Why do we need to know target audience before we work on building thought leadership? Thought leadership content is free, so anyone can access it, then why bother with identifying the right audience? Building thought leadership is not like pitching product or services and yet knowing who we are addressing is very important. Identifying the exact audience helps to shape the thought leadership not vice versa. Tune in to this crisp episode to know essential steps to identify, clarify and magnify target audience. You can learn more about buyer persona here -> https://www.linkedin.com/pulse/have-you-looked-your-buyers-persona-serve-them-better-surbhi-dedhia/and here -> https://www.daretoscale.com/Articles/Scaling-up-with-Buyer-Personas/Download free template of Digital Genie's free buyer persona template  - https://buyerpersona.digitalgenie.co/ Thank you for listening!You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadershipThe Making of a Thought Leader podcast is brought to you by Jot My Bio.comJot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides. To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com

All content entrepreneurs need to start with an MVA, a minimum viable audience, before they launch products or diversify. Here's how to get started. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

“Marketing is the first thing we do, not the last.” Es gibt diese niederschmetternde Statistik, dass 9 von 10 Startups scheitern, das Fortune Magazine hat eine Studie durchgeführt um herauszufinden warum dem so ist und hat herausgefunden, dass der Hauptgrund dafür ist mit 42% also fast der Hälfte aller Startups, dass das Produkt keinen Markt findet. Aber was ist wenn nicht 9 von 10 Startups scheitern, sondern nur 9 von 10 Produkten. Und wenn das Produkt keinen Markt findet, verwirft man einfach das Produkt und nicht das ganze Startup. Mit einer Minimum Viable Audience (MVA) noch vor deinem Minimum Viable Product kannst du das Risiko minimieren, etwas auf den Markt zu bringen was nicht gebraucht wird. Deine MVA hilft dir dabei herauszufinden, was das richtige Produkt für deine Zielgruppe ist und welches nicht. Und wenn das Produkt keinen Markt findet, dann verwirfst du das Produkt und nicht das ganze Business dahinter. Heute sprechen wir darüber: Was eine MVA ist, wie du sie aufbauen kannst, warum es so wichtig für GründerInnen ihre eigenen Hypothesen loszulassen und anzufangen einfach zuzuhören. Also, nie vergessen: Du kannst das. Alles Liebe

Épisode 574 : On ne va pas vous parler d’achat de followers car c'est la pire connerie. On va plutôt vous parler de minimum Viable Audience ou de preuve sociale pour vous aiguiller et vous faire déculpabiliser.Nous sommes en 2021, et les informations sont très claires. Aujourd’hui, les indicateurs clé de bonne santé d’une entreprise sont, le Chiffre d’affaires généré, la marge brute et le compteur de fans Instagram. Comme quoi il ne faut pas toujours écouter les informations.Dès que l’on aborde le sujet du nombre de followers avec nos clients, on place très rapidement le terme de Vanity metrics.Car on le verra si cette donnée peut être très importante dans certains cas, la plupart du temps elle sert juste l’auto satisfaction.Construire une audience en ligne prend du temps, de la sueur et beaucoup, mais beaucoup de patience. Ok.Mais à quoi ça sert d’avoir beaucoup de followers sur Instagram. Ok, il y a le Swipe Up dans les stories. Mais ça mis à part à quoi ça sert vraiment ? A quoi ça sert de déployer autant d’énergie pour faire grossir son audience ? A quoi ça sert quand on sait qu’on peut en toucher 100 fois plus avec 50 Euros de publicité ciblée ? A quoi sert vraiment le compteurs de followers Instagram ?Avoir beaucoup de followers ça sert à apporter de la preuve socialeNous n'avons pas autant de contrôle sur nos pensées et notre comportement que nous le pensons. Nous nous inspirons de notre environnement, en particulier des autres pour savoir comment agir.La preuve sociale a un impact sur la perception de marque.C’est de la psychologie de base. D’ailleurs le psychologue Robert Cialdini explique que suivre la foule nous permet de fonctionner dans un environnement compliqué. Nous nous appuyons sur des signaux comme la popularité. Si tout le monde achète quelque chose, il y a de fortes chances que l'article mérite notre attention.Si beaucoup de gens aiment quelque chose, nous avons tendance à l'aimer aussi sur la base de « la sagesse de la foule ».Cela ne signifie pas que vous avez besoin de millions d'abonnés pour prouver votre valeur.sourceLa preuve sociale crée aussi un mécanisme vertueux d’acquisition d’audienceLa preuve sociale est un raccourci pour décider comment agir. Il y a 20k abonnés sur ce compte Instagram, ok je m’abonne. Il n’y a que 300 abonnés, attend un peu que je regarde de plus près, mouais finalement pas certain que je m’abonne moi aussi.Les profils Instagram avec plus d’audience ont en fait tendance à attirer plus d'abonnés. Cela ne veut pas dire que c'est plus facile. Vous obtenez simplement plus d'abonnés pour la même quantité de travail.—Avoir beaucoup de followers ça permet aussi de rassurer son eco-système de marque : fournisseurs, investisseurs, partenaires, clients——Avoir beaucoup de followers Instagram permet de miser sur l’organique et le viral plutôt que le SMASur Instagram les opportunités organiques et virales sont encore intéressantes.Aujourd’hui les Reels et les stories ont des taux de portée organiques qui flirtent avec les 50%. C’est énorme. Ca veut dire aussi que la volumétrie initiale de ma base d’audience à un impact.——Avoir beaucoup de followers Instagram ça permet de récupérer des insights marketing pertinentsOn ne le dira jamais suffisamment fort : vos audiences social media ont des tonnes de choses à vous apprendre. Quels sont leurs usages de votre produits, quels sont les points d’amélioration, comment en parlent-ils ? C’est un panel clients vivant et actionnable facilement et gratuitement.Plus votre base d’audience est grosse et plus les insights que vous pouvez récupérer seront probants.——Avoir plus de 10k followers sur Instagram permet d’accéder à la fonctionnalité Swipe-Up——Evidemment la condition pour que tout ça en vaille le coup, il faut une audience de qualité. Une audience qui engage——Bien sûr, tout le monde veut atteindre le maximum d'audience. Être vu par des millions de personnes, maximiser le retour sur investissement, avoir un impact énorme.Du coup, one tendance à viser la moyenne. A mettre en place une stratégie de contenu qui essaye de contenter tout le monde. Et ça ne marche pas.——OK, mais comment faire pour faire grossir son audience en restant qualitatif ?Le concept de minimum Viable AudienceDans l’ouvrage This Is Marketing, Seth Godin propose une solution : «Commencez plutôt par le plus petit marché viable. Quel est le nombre minimum de personnes que vous auriez besoin de toucher et d'influencer pour que cela en vaille la peine? »—Tout commence toujours par une petite audience. C’est le cas sur Instagram mais aussi dans le business. Airbnb n'a pas commencé avec des millions de clients.Ils ont commencé à se concentrer pour s'assurer qu'ils pouvaient attirer 100 clients qui aimaient leur proposition. C’était leur Minimum Viable Audience.« Nous ne pouvions pas attirer 1 million de personnes sur Airbnb, mais nous pouvions amener 100 personnes à nous aimer. » Brian Chesky, fondateur et PDG d'AirbnbC’est en concentrant sur cette audience très ciblée et modeste qu’Airbnb à créé une proposition que les gens aimaient. Ils n'ont pas choisi la moyenne. Pas visé le million. Non, ils se sont efforcés de faire une grande différence pour un tout petit groupe de clients.—Rapporté au social Media c’est la même chose. Commencez par définir votre Minimum Viable Audience sur les réseaux sociaux.Si je suis une jeune marque et que j’ai 1.000 personnes qui connaissent mes produits ou mes services. 1.000 personnes qui soutiennent et valident mes contenus. 1.000 personnes qui adhèrent et sont prêts à amplifier mon message. C’est déjà énorme et c’est un joli objectif.Il y a quelque chose d'important et de libérateur à rechercher un nombre limité de followers vraiment engagés. . . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Was ist eigentlich das Besondere an dem Podcast Format? Hierüber spreche ich in dieser Sonderfolge "Kurz Nachgefragt" mit dem Podcaster und Fachautor Dennis Eighteen. Wir kommen dabei auf die Authentizität und den "Zauber des langen Formats", den "Return on Invest" sowie den Aspekt der "Minimum Viable Audience". In diesem Zusammenhang sprechen wir auch über das neue Modewort der "Creator Economy", mit Bezug auf all die vielen "verrückten" Tüftler und Podcaster, die sehr engagiert und authentisch ihren eigenen Content entwickeln, produzieren und anbieten. Manche machen es aus reiner Freude, andere im Rahmen von Freemium Modellen und andere zum Zweck einer direkten Monetarisierung. Spannend wird dann auch der Bezug auf das Social-Media Phänomen "Clubhouse" sowie der Ausblick auf die Zukunft des Podcastings.

Doug answers a few questions from listeners. Including a couple from Steven regarding having a platform and growing an audience. blog post to check out: Minimum Viable Audience by Seth Godin 1,000 True Fans by Kevin Kelly 1,000 True Fans, 100 True Customers, or 10 True Clients Niche Website Builders set up an exclusive offer for the Niche Site Project community.  Get 10% more content for content orders Get 10% more content on Done For You websites Save 10% of link building packages Go here and enter your name and email to get the discount codes. This episode is brought to you in part by Ezoic. Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

Doug answers a few questions from listeners. Including a couple from Steven regarding having a platform and growing an audience. blog post to check out: Minimum Viable Audience by Seth Godin 1,000 True Fans by Kevin Kelly 1,000 True Fans, 100 True Customers, or 10 True Clients Niche Website Builders set up an exclusive offer for the Niche Site Project community.  Get 10% more content for content orders Get 10% more content on Done For You websites Save 10% of link building packages Go here and enter your name and email to get the discount codes. This episode is brought to you in part by Ezoic. Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

Doug answers a few questions from listeners. Including a couple from Steven regarding having a platform and growing an audience. blog post to check out: Minimum Viable Audience by Seth Godin 1,000 True Fans by Kevin Kelly 1,000 True Fans, 100 True Customers, or 10 True Clients Niche Website Builders set up an exclusive offer […]

Seth Godin's new term is worth exploring, what it means and how it can help many kinds of people in their work success by becoming a primary way to measure things. The travelling professor unravels this.You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook.You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessorYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at http://www.ivmpodcasts.com/

Today in Part II of The Best of Trent365 I'm sharing 6 episodes that you may have missed that could help you navigate these difficult times. Here's a list of the episodes discussed today and links to the original post...   Ep. #489 – Minimum Viable Audience – 3 Apr 2019 https://bit.ly/3go3QhJ   Ep. #334 – Global Spa Association – 31 Oct 2018 https://bit.ly/32lJGje   Ep. #461 – Global Spa Community – 6 Mar 2019 https://bit.ly/3gpQ91A   Ep. #487 – Bad Decisions vs Wrong Decisions – 1 Apr 2019 https://bit.ly/3j5J0oV   Ep. #361 – Losses Don’t Linger – 26 Nov 2018 https://bit.ly/2Es49uu    Ep. #496 – You Are The Sum – 10 Apr 2019 https://bit.ly/3l8WWQU   #bestofthebest #flashback #bestadvice

The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good. Without customers, you don't have a business. Finding the right customers can be the difference between a successful business and one that struggles. In this episode of Strategy Made Simple, we go through a few tools you can use to describe your ideal customers, from demographics and psychographics and branding matrices to innovation adoption curves and minimum viable audiences. Matthew also describes how social value can be created by focusing in on certain customer segments, specifically those who are on the bottom of the income pyramid. 00:00 - Intro 00:15 - Demographics and Psychographics 02:30 - Crossing the Chasm - Using the technology adoption curve 03:39 - Minimum Viable Audience 05:34 - Social impact through target markets (Bottom of Pyramid) 07:37 - Case Study: Grayston Bakery 10:43 - Outro --- Sign up for the Social Business Modelling Workshop: https://strategymadesimple.ca/social-business-modelling-workshop You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy. Resources: Business Model Generation: https://www.strategyzer.com/books/business-model-generation HBR article on using branding matrices: https://hbr.org/2015/06/a-better-way-to-map-brand-strategy Geoffrey Moore's Crossing the Chasm: https://www.amazon.ca/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986 Seth Godin on Minimum Viable Audience: https://seths.blog/2017/07/in-search-of-the-minimum-viable-audience/ Bottom of Pyramid: https://en.wikipedia.org/wiki/Bottom_of_the_pyramid Grayston Bakery: https://www.greyston.org/ Get the Strategy Made Simple social business model canvas: https://strategymadesimple.ca/social-business-model-canvas-signup Transcript available on the Strategy Made Simple blog: https://strategymadesimple.ca/blog/video-social-business-model-canvas-value-propositions For more information visit strategymadesimple.ca Contact Matthew: Twitter: @MatthewRempel Email: matthew@strategymadesimple.ca Scripted, recorded and edited by: Matthew Rempel Music provided by: epidemicsound.com

Ryan Coon is a co-founder and the CEO of Avail, an all-in-one software solution designed for do-it-yourself (DIY) landlords that is used by more than 600,000 landlords and tenants across the United States. Prior to Avail, Coon was an investment banking associate at BMO Capital Markets. Ryan has a hardworking spirit and together with his co-founder, Laurence Jankelow, they developed the idea for their company on a napkin that now solves the needs of thousands of landlords. His goal is to help the real estate market to become as transparent and as efficient as the stock market. “never stop learning and never stop growing. Never be overly confident and think that you know everything. So, I think it's really all about that consistent endless pursuit of knowledge and information that I think a lot of entrepreneurs whether you look at some of the top entrepreneurs in the world these days they have got multiple interests. Whether it's Elon Musk or Jeff Bezos and obviously running their day-to-day companies but also been interested in space travel. I think a lot of entrepreneurs have multiple things they are interested in and I think that's a really, really good thing for entrepreneurs to do.”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7xj

Let’s talk about the first strategy you can put in place to help shift your mindset from the “Gotta Catch ‘Em All Pokemon” mentality to a true appreciation of the fans of your art and creative pursuits that are already in your corner! ----more---- Enjoy what I do?   If you would like to support me and you enjoy what you are seeing here, there are a couple simple ways to help! First, feel free to use those SHARE/TWEET buttons down below, share with the world what you enjoy! I sincerely appreciate it!   Second, if you want to keep up with not only the podcast but ALL of the articles I’m putting out as well as some occasional exclusive content not found anywhere else I’d love it if you signed up for the FREE NEWSLETTER! I won’t spam your inbox, the goal is to give you some extra content once a week or once every two weeks at most!  Join the adventure and sign up for the newsletter here!     How To Catch The Show & Contact Me   Listen anytime on the Official Website of Adventures in Creativity, or in the podcast player of your choice by searching for “Adventures in Creativity”!   Have a follow up thought on anything I discussed or have a recommendation of a creative you’d love me to chat with? Shoot me an email and I’ll read it on the show! You can also find me on social media everywhere @davidszweduik, but I’m most active on Twitter so feel free to reach out and chat!   Thanks for listening, see you on our next adventure!   Theme Music:Music: Funk In The Trunk by Shane Ivers - https://www.silvermansound.com   Additional Music by We Is Shore Dedicated     Additional sound effects from https://www.zapsplat.com

Principles of minimum viable audiences focus the efforts of business managers down to their core supporters and early adopters. They force attention on the specific people that the operation can help, and enables connection to happen with those people. It encourages conversation with those people and maintains the passion for the project. Most social enterprises don't need any help focusing on the social mission. What would happen if we put just as much care and attention into the products and services that we're offering? Specifically making a minimum viable audience can help you do that.   Let's collaborate together to help social enterprises maintain operations throughout the Covid-19 pandemic. You can join the conversation on Social Enterprise Connect. Resources: One of Seth Godin's Blog posts on MVA Geoffrey Moore's Crossing the Chasm --- Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise. --- Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email Matthew@StrategyMadeSimple.ca. Sign up for our newsletter.   Listen on iTunes Google Play Stitcher Strategy Made Simple: Keep it simple.

And how does that intersect with what I want?

MINIMUM VIABLE AUDIENCE We often think we need thousands of followers and tons of engagement to reach our goals in marketing. But that’s not actually true. In fact, you need a much smaller number than you think, BUT... Most people aren’t clear enough about their business model or their offers to even know what that much smaller number is. Here’s what I want you to know about “Minimum Viable Audience”... (Watch Video) ..... *Want to create your own Minimum Viable Audience? I invite you to start my free course called “Marketing For The Rest Of Us” here: www.groundswellmethod.com ..... [Marketing for the Rest of Us - Episode 190] #marketingfortherestofus #title

Czy założenie własnej firmy to więcej wolnego czasu, kasy i wolność? A może życie przedsiębiorcy wcale nie jest usłane różami? Zobacz wideo i sprawdź, na ile oczekiwania słuchaczy MWF wobec własnej firmy rozminęły się z rzeczywistością. Ten odcinek w wersji do czytania znajdziesz na https://malawielkafirma.pl/277Przydatne linki:MWF 163: Badanie rynku https://malawielkafirma.pl/badanie-rynku/MWF 101: Minimum Viable Audience https://malawielkafirma.pl/pomysl-na-biznes/MWF 215: Jak robić ankiety – Janina Bąk https://malawielkafirma.pl/jak-tworzyc-ankiety/MWF 232: Eksperymenty i prototypy– Kaśka Żbikowska https://malawielkafirma.pl/testowanie-pomyslow/

Czy założenie własnej firmy to więcej wolnego czasu, kasy i wolność? A może życie przedsiębiorcy wcale nie jest usłane różami? Zobacz wideo i sprawdź, na ile oczekiwania słuchaczy MWF wobec własnej firmy rozminęły się z rzeczywistością. Ten odcinek w wersji do czytania znajdziesz na https://malawielkafirma.pl/277Przydatne linki:MWF 163: Badanie rynku https://malawielkafirma.pl/badanie-rynku/MWF 101: Minimum Viable Audience https://malawielkafirma.pl/pomysl-na-biznes/MWF 215: Jak robić ankiety – Janina Bąk https://malawielkafirma.pl/jak-tworzyc-ankiety/MWF 232: Eksperymenty i prototypy– Kaśka Żbikowska https://malawielkafirma.pl/testowanie-pomyslow/

Jak sprawdzić pomysł na biznes? Czy można przeprowadzić badania marketingowe na własną rękę i niewielkim kosztem? Sprawdź, jak to zrobić. Posłuchaj 276. odcinka podcastu i poznaj zdanie słuchaczy MWF na ten temat. Ten odcinek w wersji do czytania znajdziesz na https://malawielkafirma.pl/276Przydatne linki:MWF 163: Badanie rynku https://malawielkafirma.pl/badanie-rynku/MWF 101: Minimum Viable Audience https://malawielkafirma.pl/pomysl-na-biznes/MWF 215: Jak robić ankiety – Janina Bąk https://malawielkafirma.pl/jak-tworzyc-ankiety/MWF 232: Eksperymenty i prototypy– Kaśka Żbikowska https://malawielkafirma.pl/testowanie-pomyslow/

Jak sprawdzić pomysł na biznes? Czy można przeprowadzić badania marketingowe na własną rękę i niewielkim kosztem? Sprawdź, jak to zrobić. Posłuchaj 276. odcinka podcastu i poznaj zdanie słuchaczy MWF na ten temat. Ten odcinek w wersji do czytania znajdziesz na https://malawielkafirma.pl/276Przydatne linki:MWF 163: Badanie rynku https://malawielkafirma.pl/badanie-rynku/MWF 101: Minimum Viable Audience https://malawielkafirma.pl/pomysl-na-biznes/MWF 215: Jak robić ankiety – Janina Bąk https://malawielkafirma.pl/jak-tworzyc-ankiety/MWF 232: Eksperymenty i prototypy– Kaśka Żbikowska https://malawielkafirma.pl/testowanie-pomyslow/

Les gens viennent parce qu'ils ont un besoin. Ils restent parce qu'ils aiment travailler avec nous.    N'attendez pas d'être bon pour rencontrer des gens inspirants.    Pour recevoir les prochains épisodes et leurs fiches-résumés, pensez à vous abonner à la newsletter du podcast. Toutes les références de l'épisode : RÉFÉRENCES Session de mentoring : part. II Si vous n’avez pas encore écouté la 1ère partie, je vous invite à le faire pour découvrir qui est Rémi, son parcours et être sûr de tout comprendre de cette 2ème partie. L’épisode précédent. Tout comme moi, Rémi est un grand fan de Seth Godin. Cet auteur et marketeur de génie envoie un mail quotidien depuis maintenant des années. La lecture de ces contenus fait partie de nos routines respectives. Et à ce propos, Rémi en tire trois enseignements fondamentaux pour tout freelance.  Assumer son positionnement.  Nous ne sommes pas pour tout le monde. Notre job en freelance est aussi d'apprendre à refuser des clients.  Garder une authenticité et de la récurrence dans sa relation client Il m'a dit une chose très juste. Montrer son travail, par n'importe quel moyen Publier régulièrement du contenu (cas client, mission en cours, vidéos, posts sur les réseaux sociaux, ...).  Il faut se créer une Minimum Viable Audience, sans avoir besoin de se développer commercialement à l'extrême. Dans la 2ème partie de cet épisode, on a donc parlé de : Seth Godin et de ses échanges avec lui, directement.  Sa manière de rencontrer des personnes inspirantes pour apprendre encore plus vite Compétence + expertise : la question centrale de ce podcast Sa méthode pour planifier et organiser ses semaines 4-5 newsletters qu'il recommande (vivement) de lire Pour échanger avec Rémi, tout est sur son site.

Hotel Spas, as much as any other business, dream of the potential market. But maybe it's time we focussed on the Minimum Viable Audience? The theory of Minimum Viable Audience, as with many of those espoused by marketing genius Seth Godin, is firmly rooted in logic and common sense. If you try to be everything to everyone, you end up being nothing to no one. Seth’s position is that to target the Maximum Potential Audience we need to dumb down our thing –  the product or service that we sell. In order to make it appealing to the biggest possible audience, we need to average it out. Find a middle ground. The consequence is that our thing then becomes unremarkable. And if we’re not remarkable in some way, there’s little chance of us winning the market. Lots more to learn. Come and have a listen...     SPONSOR We are thrilled to announce a new sponsor for the show... Kapwing - a modern editor for images, GIFs and videos.  - Kapwing is designed for creative professionals and casual creators - Their goal is to build a video and image editor that's simple, fast, modern, and super accessible - It's free to use!   I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.   Go check 'em out. You won't be disappointed.

We tend to focus on the Maximum Possible Audience. Seth Godin suggests that’s maybe not always the best strategy.   Here’s why...   You can also find my article on the same here...    https://lnkd.in/fAYCPHB   #marketing #market #customerbase #minimumviableaudience

When you're launching a new product or business you're going to want to focus down on who you really want to help because if you talk to everyone you talk to no one. In this episode I discuss with Alan Wick the idea of the minimum viable audience. Rather than trying to go broad and sell to everyone you should pick the people who'll love what you do and find out what their dreams, wishes, hopes and fears are. All too often entrepreneurs start with an idea and then try to push it onto anyone in earshot. Instead be clear about who you want to help and what you want to help them with. You can then develop the right product and position it in the right way so your audience understands what you offer and the value it provides. This will make selling more effortless. You may only need 1,000 or even 100 customers to make a successful business. But unless you can define your MVA the you'll never know.

To be successful in business as an entrepreneur, you don’t have to have a million customers or a million dollars. All you need is a minimum viable audience. The post Minimum Viable Audience appeared first on The Brand Sketch.

Masz pomysł na biznes, ale nie wiesz skąd wziąć klientów? Możesz zainwestować w reklamę i tym sposobem szybko dotrzeć do dużej grupy odbiorców. Nie kupisz jednak reputacji i zaufania. To wymaga czasu. Jak więc znaleźć klientów nie tylko na starcie działalności, ale wręcz przed założeniem firmy? Sprawdź!Ten odcinek w wersji do czytania znajdziesz na https://malawielkafirma.pl/214Przydatne linki:- Serwis oferia.pl https://oferia.pl/ - Strona freelancer.pl http://freelancer.pl/ - Platforma useme.eu http://useme.eu/ - MWF 3: Budowanie marki małej firmy https://www.spreaker.com/user/marekjankowski/marka - MWF 34: Struktura marki https://www.spreaker.com/user/marekjankowski/struktura-marki - MWF 101: Minimum Viable Audience https://www.spreaker.com/user/marekjankowski/mwf-101-minimum-viable-audience - MWF 143: Marka osobista – 9 pytań, które powinieneś sobie zadać https://malawielkafirma.pl/marka-osobista/ - MWF 144: Model biznesowy. Zaplanuj tych 7 rzeczy, a twoja firma będzie działać lepiej https://malawielkafirma.pl/model-biznesowy/ - MWF 152: Twoja firma nie zarabia, bo masz niewłaściwych znajomych? Napraw to! https://malawielkafirma.pl/znajomosci-w-biznesie/ - MWF 159: Czy freelancer może mieć stabilne dochody? https://malawielkafirma.pl/freelancer-stabilne-dochody/ - MWF 163: Skąd wziąć informacje do biznes planu? Proste sposoby badania rynku https://malawielkafirma.pl/badanie-rynku/ - MWF 172: Fiananse w małej firmie https://malawielkafirma.pl/finanse-w-malej-firmie/ - MWF 190: Archetypy marki https://malawielkafirma.pl/archetypy-marki/ - MWF 211: Czym się zajmuje freelancer? Czy warto tak pracować? Porady doświadczonego freelancera https://malawielkafirma.pl/czy-warto-byc-freelancerem/

Masz pomysł na biznes, ale nie wiesz skąd wziąć klientów? Możesz zainwestować w reklamę i tym sposobem szybko dotrzeć do dużej grupy odbiorców. Nie kupisz jednak reputacji i zaufania. To wymaga czasu. Jak więc znaleźć klientów nie tylko na starcie działalności, ale wręcz przed założeniem firmy? Sprawdź!Ten odcinek w wersji do czytania znajdziesz na https://malawielkafirma.pl/214Przydatne linki:- Serwis oferia.pl https://oferia.pl/ - Strona freelancer.pl http://freelancer.pl/ - Platforma useme.eu http://useme.eu/ - MWF 3: Budowanie marki małej firmy https://www.spreaker.com/user/marekjankowski/marka - MWF 34: Struktura marki https://www.spreaker.com/user/marekjankowski/struktura-marki - MWF 101: Minimum Viable Audience https://www.spreaker.com/user/marekjankowski/mwf-101-minimum-viable-audience - MWF 143: Marka osobista – 9 pytań, które powinieneś sobie zadać https://malawielkafirma.pl/marka-osobista/ - MWF 144: Model biznesowy. Zaplanuj tych 7 rzeczy, a twoja firma będzie działać lepiej https://malawielkafirma.pl/model-biznesowy/ - MWF 152: Twoja firma nie zarabia, bo masz niewłaściwych znajomych? Napraw to! https://malawielkafirma.pl/znajomosci-w-biznesie/ - MWF 159: Czy freelancer może mieć stabilne dochody? https://malawielkafirma.pl/freelancer-stabilne-dochody/ - MWF 163: Skąd wziąć informacje do biznes planu? Proste sposoby badania rynku https://malawielkafirma.pl/badanie-rynku/ - MWF 172: Fiananse w małej firmie https://malawielkafirma.pl/finanse-w-malej-firmie/ - MWF 190: Archetypy marki https://malawielkafirma.pl/archetypy-marki/ - MWF 211: Czym się zajmuje freelancer? Czy warto tak pracować? Porady doświadczonego freelancera https://malawielkafirma.pl/czy-warto-byc-freelancerem/

What content should you give away for free, and what content should you sell? It s a tricky question. There is no perfect, one-size-fits all answer. But there are guiding principles. And some of the best guiding principles I ve ever come across for this question come from a blog post that Chris Garrett wrote back in July of 2015. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts @JerodMorris on Twitter Original blog post: How to Decide Which Content to Sell and What to Give Away for Free by Chris Garrett The Transcript Jerod Morris: Welcome to Sites, a podcast by the teams at StudioPress and Copyblogger. In this show, we deliver time-tested insight on the four pillars of a successful WordPress website: content, design, technology, and strategy. We want to help you get a little bit closer to reaching your online goals, one episode at a time. I m your host Jerod Morris. Sites is brought to you by StudioPress Sites — the complete hosted solution that makes WordPress fast, secure, and easy without sacrificing power or flexibility. For example, you can upload your own WordPress theme, or, you can use one of the 20 beautiful StudioPress themes that are included and just one click away. Explore all the amazing things you can do with a StudioPress Site, and you ll understand why this is way more than traditional WordPress hosting. No matter how you ll be using your site, we have a plan to fit your needs — and your budget. To learn more, visit studiopress.com/sites. That s studiopress.com/sites. Welcome back for another of Sites. So glad to have you here with me. Last week, we discussed how to avoid a catastrophic plugin decision with five questions that you should ask yourself before installing any plugin. This week, we re going to be discussing another important, and at times perplexing, question that you will undoubtedly end up asking yourself if you ever plan to build a business around your website. What content should you publish and distribute for free and what should you hold back and make people pay for? In other words: what content should you give away for free, and what content should you sell? It s a tricky question. There is no perfect, one-size-fits all answer. But there are guiding principles. And some of the best guiding principles I ve ever come across for this question come from a blog post that Chris Garrett wrote back in July of 2015. The principles Chris lays out in this post were relevant then, they are relevant now, and they ll be relevant well into the future. It s one of the best blog posts I ve ever read, and I m excited to share it with you this week on Sites. Here is my reading of Chris Garrett s blog post How to Decide Which Content to Sell and What to Give Away for Free. How to Decide Which Content to Sell and What to Give Away for Free You are all well aware by now that content is vitally important to your business. But how do you decide which content should be freely available and which content you ought to charge for? Is it possible to give away too much? People struggle with this question all the time. On the one hand, giving away information clearly works. After all, Copyblogger is based on that premise. That said, we know that selling information is good business. So where is the line drawn between freely available content and content that is locked behind a paywall of some kind? Of course the answers will differ between different industries, topics, businesses, and writers. But hopefully this episode can help you arrive at an approach that works for you. First, we need to decide what your free content should do for you. What can you achieve with free content The reason you are putting together all these free articles, podcasts, videos, and presentations, is that you want to attract an audience that grows your business. With that in mind, here are 11 benefits that free content can provide for you and the types of content that you should share: 1. Free content can attract your specific target audience We want more people specifically our most sought-after prospects to be aware of us. Of those, we want as many as possible to keep coming back, and to opt-in to our email. If all of your content is behind a barrier, then this goal is going to be more difficult to achieve because you will have fewer opportunities for visibility. The more content you have out there in the open, the more opportunities to reach your prospect exist. 2. Free content can encourage sharing your ideas In addition to attracting people who might become loyal members of your audience, you also want those people to bring friends. If your content is locked away, then they can say nice things about you, but their ability to share your content is limited. Therefore, your exposure is limited. 3. Free content can connect you with peers It s not just prospects that you want to connect to. With your ideas, experience, and knowledge out on the web for anyone to consume, you are going to attract industry, networking, and partner contacts. 4. Free content can inform the audience of your value What is the problem that you solve? What can you help them achieve? It s going to be tough to get people to pay money before they know what you can do for them! People often put their problems into search engines looking for answers. You want to make sure your solutions can be found when they go searching. 5. Free content can position you against competitors Your free content will not just educate, it will also show your uniqueness. It will inform people why they should connect with you versus other people, and why your approach or solutions have the advantage. 6. Free content can answer objections Once a prospect has started to get to know your value, then they will have more questions of the yes, but variety. It s best to answer these objections and put your prospect s mind at ease before those objections become reasons to not do business with you. Answering objections also demonstrates your empathy and the service provider who best shows they understand a prospect s problem tends to be the one who gets the business. 7. Free content can show proof and results A great way to answer objections, and to establish yourself as the go-to person, is to prove your value through existing results and case studies. 8. Free content can provide more reasons why Sometimes your prospects will not warm up to your solutions right away. They need to know what you are talking about and why it is important to them. Providing serving suggestions and use cases allows your prospect to understand how what you do fits into their life or business, and to imagine getting those benefits. Tutorials and demonstrations can also help existing customers get more out of what they paid for. 9. Free content can give a free taste that builds desire for the full meal When your business makes money by selling advice or information, it is a good idea for your prospects to get some early results. This allows them to build trust with you so that they feel confident that your more in-depth or advanced information will also deliver on your promises. The quicker and easier they get these results, the more bought in they will be. 10. Free content can tell your story and show people who you are as a person In many industries, who you work with can be as important as what they do for you, especially if they will be working with you closely for a while. In general, we prefer to work with people we actually can stand being around. That means establishing your personality in addition to your credentials. Use personal anecdotes and let your voice come through your free content. 11. Free content can reward prospects for their attention Sonia Simone calls the concept Cookie Content. This idea is crucial. You want your readers to look forward to your articles, videos, podcasts, and seminars. That means the time they spend with you should be time well spent. They should be informed and entertained. Your prospect needs to perceive that there is more good stuff to come, so that they will want to deepen their relationship with you. A good habit to get into is to always provide actionable takeaways and ideas the audience can use. Hopefully that will give you plenty of ideas on what free content can do for you. To recap: **- Free content can attract your specific target audience Free content can encourage sharing your ideas Free content can connect you with peers Free content can inform the audience of your value Free content can position you against competitors Free content can answer objections Free content can show proof and results Free content can provide more reasons why Free content can give a free taste that builds desire for the full meal Free content can tell your story and show people who you are as a person Free content can reward prospects for their attention** But with that said Here s when you should hoard information If you are giving away so much value in the free content, what are people going to be willing to pay for? It s my instinct to give a lot, but there is a circumstance where your information is worth holding back and providing only to paying customers. That is when: 1. People really want the information because it has significant value If the information could Provide a massive transformation in their life or business Make them a great deal of money Save them lots of time Make them more popular then they will be much more willing to invest in your solution. 2. The information is difficult to acquire Yes, Google has exposed many things for free that had previously been knowledge reserved for the elite few. But that doesn t necessarily mean that your prospect can find it, or that the information is even out there and indexed. People still innovate. People find new approaches. Every day, new technologies are developed. Brand new systems are tested and released. Many of the thought leaders and gurus we know are in their positions because they hopped on a shiny new platform or tool and mastered it before anyone else. Of course as soon as you start sharing this information, someone you have shared it with will inevitably start sharing it too. As more and more people fight against the noise in their marketplaces, you will see more and more valuable information being shared for free. Here is why people buy content … With all the free content out there, you would be forgiven for believing that s all anyone really needs. But, actually, paid content has never been more in demand from books to coaching to training courses. Part of the reason people will pay is because of trust. It s a weird psychological factor that people will trust education that they paid for more than something you gave away. The reason is because it has a higher perceived value, and also there is an implied warranty. In addition, people will pay for these 5 things 1. People will pay for in-depth, step-by-step guidance In general, your free content is going to be a collection of granular, randomly organized pieces of the puzzle. People will happily pay to be given the whole thing wrapped up in convenient packaging even if the information was previously available for free. 2. People will pay for access and tailored advice I was shocked when this first happened to me (Chris Garrett wrote this blog post, remember), but I have since found this is true in many niches. When I started out, I was giving away articles that helped developers solve programming problems. People started approaching me asking me to train and coach them, even though I thought there was little I could add to the knowledge I had already put out there free to consume. It doesn t matter how complete you think you have made your education, it only serves as better proof that you are the person who can best help. A great example of this is our own Authority training and networking community. 3. People will pay for exclusivity Of course people will always want the secrets or to be an insider especially if these secrets will give them an unfair advantage over competitors. 4. People will pay for higher quality and better technology The quality of your information is paramount, but people will be willing to pay more for higher quality production value, more comfort, and the latest technology. How much of a difference this makes can be difficult to predict. 5. People will pay for experiences It s an often-shared piece of advice, but it is true: People will forget what you say, but they will remember how you made them feel. Yes, people happily pay for things, but we really value a memorable experience. If you can entertain, inform, and provide a stellar experience, then you are going to create something truly valuable. To recap: **- People will pay for in-depth, step-by-step guidance People will pay for access and tailored advice People will pay for exclusivity People will pay for higher quality and better technology People will pay for experiences** So now you have some ideas of what you should give away, and what you can sell, but how do you know if your free content idea is a good choice? What you should never give away It s difficult to give hard and fast rules, because for each of these ideas someone out there will be the exception. But in general here are six things that your free content should not be: 1. Free content shouldn t be too complete Don t be tempted to answer every question or to answer questions too completely. This is partly because you may be overwhelming your audience rather than helping them. And partly because, as mentioned above, someone who has not paid will have less trust and patience for you to get to the point. 2. Free content shouldn t reveal too much of the how Free information should focus more on the what and the why, rather than go deep into the how. It s good to give some ideas and tactics, but you need to work up to introducing your full strategies and systems on the paid side. Consider giving away step one, or even steps one, two, and three, while keeping the remaining steps back for paying customers only. 3. Free content shouldn t provide free access Don t make the mistake I did of being too available, too much. Your time and energy is limited. Don t give away access to you, and certainly limit how much support you provide for your free stuff. Hold the customer s hand through the entire process if you like, but free readers should not expect white-glove treatment. 4. Free content shouldn t involve a high barrier to entry People are willing to jump through hoops after they have discovered there is value on the other side. This means the first free content a prospect discovers should have zero barriers to consumption. 5. Free content shouldn t cover advanced topics with many prerequisites If you need a degree and a spy decoder ring to understand your free content, then people will not put in the effort. They might even think bad things about you. Your job is to help, not confuse people or impress them with your massive intellect. 6. Free content shouldn t require hard work by the reader People will put in effort once they are sure there will be a substantial pay off. But if a reader has only just discovered you, then they will lose interest long before they start seeing results, in which case you will have lost their attention and trust. To recap: **- Free content shouldn t be too complete Free content shouldn t reveal too much of the how Free content shouldn t provide free access Free content shouldn t involve a high barrier to entry Free content shouldn t cover advanced topics with many prerequisites Free content shouldn t require hard work by the reader** The bottom line People worry about this issue of which content to sell and what to give away for free. And yes, it involves a lot of subjective judgment. But the good news is that I have yet to find someone who has given away too much. I don t believe it is possible to be too helpful or too generous provided you manage your time and energy, and that people know you are in business. As I mentioned earlier, you can give away everything you know and there will still be people who want to hear it from you and who will pay you to help them implement it. So share your best ideas, build your Minimum Viable Audience, and then make offers at the appropriate time. It works. Now stick around for this week s hyper-specific call to action. Call to action There are a lot of different directions we could go in for this week s call to action. Let s do this I want you to take a look at your free content. And analyze it through the prism of the six elements Chris Garrett advised that your free content should NOT be: It shouldn t be too complete It shouldn t reveal too much of the how It shouldn t provide free access It shouldn t involve a high barrier to entry It shouldn t cover advanced topics with many prerequisites It shouldn t require hard work by the reader Decide if you need to adjust your free content offering to avoid doing any of those six things. Are you making your info too complete? Are you revealing the how? Are you giving away too much access to yourself? (I fight this problem often). Are you requiring too much of your free content consumers — to the point where they are dissuaded from truly engaging with your content? Chances are there is at least one of these elements that you can improve upon. Determine which one it is and then enact a plan to improve on it! Okay — coming next week, we move from strategy back to content. One thing that you want your free AND your paid content to be is seductive. We ll discuss how content marketing works to seduce browsers into audience members and audience members into customers in next week s edition of Sites. I hope you ll join me. Finally, before I go, here are two more quick calls to action for you to consider: Subscribe to Sites Weekly If you haven t yet, please take this opportunity to activate your free subscription to our curated weekly email newsletter, Sites Weekly. Each week, I find four links about content, design, technology, and strategy that you don t want to miss, and then I send them out via email on Wednesday afternoon. Reading this newsletter will help you make your website more powerful and successful. Go to studiopress.com/news and sign up in one step right there at the top of the page. That s studiopress.com/news. Rate and Review Sites on Apple Podcasts And finally, if you enjoy the Sites podcast, please subscribe to the show on Apple Podcasts (formerly known as iTunes), and consider giving us a rating or a review over there as well. One quick tip on that: to make the best use of your review, let me know something in particular you like about the show. That feedback is really important. To find us in Apple Podcasts, search for StudioPress Sites and look for the striking purple logo that was designed by Rafal Tomal. Or you can also go to the URL sites.fm/apple and it will redirect you to our Apple Podcasts page. And with that, we come to the close of another episode. Thank you for listening to this episode of Sites. I appreciate you being here. Join me next time, and let s keep building powerful, successful WordPress websites together. This episode of sites was brought to you by StudioPress Sites, which was awarded Fastest WordPress Hosting of 2017 in an independent speed test . If you want to make WordPress fast, secure, and easy — and, I mean, why wouldn t you — visit studiopress.com/sites today and see which plan fits your needs. That s studiopress.com/sites.

Clay Collins is Co-Founder and CEO of Leadpages, a powerful and easy-to-use software tool that allows marketers to build customized landing pages and opt-in forms to capture email addresses. Leadpages also lets you collect emails through email links and text messages. Clay shares the incredible story of how his lifestyle blog eventually turned into Leadpages, which has become a fast-growing, multi-million-dollar business with 46,000 customers and $38 million in venture financing. In our conversation, Clay explains why you should focus on first building what he calls a “Minimum Viable Audience” before you start to build a “Minimum Viable Product.” He also shares practical strategies you can use for building your email list. These are the same strategies his marketing team at Leadpages uses to build their massive email list. Clay also gives us a peek behind the doors of Leadpages, and he talks about how he runs one of the fastest-growing marketing software businesses around. Clay explains why Leadpages recently acquired Drip, another easy-to-use software tool that gives small businesses the chance to affordably use powerful marketing automation tools that were once only available to large companies with big marketing budgets. If you’re a writer or blogger trying to build your audience (and what writer doesn’t want to do that?), you’ll get a lot out of this conversation. If you’re an entrepreneur thinking of building a software product that customers will love and want to pay you money for, you’ll also get some great tips from Clay. I’d also encourage you to check out the excellent email marketing course that Leadpages offers completely for free.   It’s a 9-video course that takes you from start to finish through an email marketing campaign. Find out more about Clay, Leadpages, and Drip at writewithimpact.com/episode56.

Jak przetestować pomysł na biznes? Możesz oczywiście wybudować prototyp, wrzucić go na rynek i sprawdzić, czy ktoś go kupi. Jednak ten sposób jest czasochłonny i kosztowny. Czy da się prościej? Da się. Odpowiedzią jest… Minimum Viable Audience.