Growth Sessions: eCommerce Advertising

In this episode, Adam chats with Mudit Jaju, Global Head of Commerce at Wavemaker on integrating eCommerce into overall business objectives. The discuss how advertisers can leverage non-eCommerce media to drive eCommerce outcomes, and set the right KPIs with measurement and attribution. Mudit breaks down how to build brand experiences with contextual targeting, and how luxury brands are tackling eCommerce by investing in and understanding the need for a comprehensive data ecosystem.

This episode, Adam chats with John Shea CEO & Founder of Momentum Commerce on how DTC brands can unlock value in digital marketplaces. John dissects how brands can win with digital shelf analytics and succeed long term. We cover what the table stakes are for brands to be on Amazon and how they can leverage Amazon to launch new products and build brand offence.

In this episode Adam chats with Mark Power, Founder & CEO of Podean, a global Amazon agency and marketplace consultancy firm. Mark and Adam discuss the importance of streamlined retail operations to help scale brands across Amazon and other marketplaces.  Mark dives into the balance between operations and advertising, Amazon's innovation pace, and what the next phase of consumer engagement could look like for eCommerce. 

In this episode, Adam chats with Ethan Kitching, Chief Commercial Officer at Molzi on how to effectively build brands on Amazon. From challenging and realigning with brands on goals to finding scalable growth models, get a glimpse of how Molzi stands out from the competition.  Ethan also breaks down Molzi's global commerce expansion, from new offices in Spain and Brazil, to how agencies can build a global team that collaboratively pushes the needle forward. And as a 3P reseller themselves, Molzi takes a strategic look at how they can help clients expand into new geographical regions. 

This episode of Growth Sessions, Adam chats with Gemma Spence, Chief Commerce Officer at Omnicom Media Group on how a strong organizational design can help scale retail media businesses. Gemma dives into how agencies should be thinking about structuring their teams and playbooks for success. From holistic strategies that cover the full customer journey, to building a curated, personalized shopping experience for consumers, Gemma talks through how Omnicom is approaching eCommerce's rapid growth.

This episode of Growth Sessions, Adam is joined by Chris Moe, Co-Founder & President of Cartograph to discuss how to build successful "better for you" CPG brands on Amazon. Chris shares how Amazon fits strategically into a CPG business. Learn how Cartograph has mapped out a playbook that has helped them scale to over 60 brands in 3 years with a combination of Amazon expertise, upstream work, and understanding unit profitability, along with cultivating an experienced team and encouraging relentless learning.

In this episode Adam and guest co-host Mark Wagman, Managing Director at Medialink sit down with The Stable's Chad Hetherington, CEO, and Billy Courtney, Head of Digital Partnerships, to talk about bridging the gap between between digital and physical retail and the key to building successful omnichannel strategy. What excites them about emerging channels and retailers? Why is it crucial for brands to differentiate creative? Chad and Billy break down the strategy behind their latest acquisitions, the introduction of new proprietary tech, Hyphen, and the demand for consumer and first party data.

In this episode Amy Lanzi, North America Practice Lead at Publicis Commerce sits down with Perpetua's Adam Epstein to talk about breaking Amazon, and how the Publicis Commerce practice was built around people, process and product. Amy dives into commerce's shift from a speciality role to part of the regular course of business that should be inclusive of commerce. We also touch on role of community commerce and TikTok, and why every product should be treated like its own small business.

Season 3 features guests from top agencies like Amy Lanzi at Publicis, Mudit Jaju at Wavemaker, Gemma Spence at Omnicom, and more. This season on Growth Sessions, join hosts Adam Epstein, VP of Growth at Perpetua, Donna Sharp, Managing Director at Medialink, and Mark Wagman, Managing Director at Medialink, as they take a look at how some of the world's biggest agencies approach building and growing successful retail media and eCommerce businesses, the obstacles they've overcome, and their plans to seize the opportunity emerging in today's evolving landscape. Thursdays starting September 16th. Subscribe on your favourite podcast app or visit growthsessions.perpetua.io

So you just added a new retailer, now what? How do you accelerate sales? How do you drive successful expansion at your new retailer? Enter Instacart Ads.    Instacart has dominated online grocery in the last year, bringing a marketplace of grocery retailers to a single app. With brands vying for control of market share, it's crucial that you capitalize on the advantages of Instacart advertising to help increase your sales velocity early.   In this talk, you'll hear from Suzanne Skop, Director of Agency Partnerships at Instacart, along with Alison Cayne, Founder of Haven's Kitchen, as they divulge Instacart advertising strategies that help accelerate sales and distribution at new retailers.

Got a successful Amazon business? If so, are you asking yourself how to take it to the next level? Or, have you ever considered cashing in on the business that you built?    In this talk, you'll hear from Ari Horowitz, CEO of Yardline, on how to get funded - with strategies to purchase new inventory, invest in advertising, and grow both top-line sales and profits.   You'll also hear from Chris Bell, Founder & CEO of Perch, and Brenton Howland, Founder & CEO of Forum Brands, on how to get acquired - the business behind scaling a profitable brand.

Perpetua is back with our re-branded eCommerce and Advertising podcast series Growth Sessions. Tune in to our first Growth Sessions as our host Adam Epstein dives into Growth infrastructure for eCommerce  with Perpetua President Joe Rideout.  

The way we purchase health products has fundamentally changed. Gone are the days of going to health and nutrition stores. These products are purchased online. Yet, standing out and cutting through the noise is a challenge in this highly competitive category. In this talk, you'll hear from Michael Brandt - ex-Google, triathlete, and now Co-founder and CEO - on how, venture backed, HMVN has been able to leverage both DTC and Amazon for channels of ecommerce growth. He'll be sharing tenets of success applicable to any emerging brand looking build a rabid and loyal customer base online first. Topics that will be covered in this chat: Designing products that generate 4.5+ star reviews Empowering your best customers to become brand advocates Managing agencies for maximum output Selling to multiple audiences at once on a lean budget

Beauty and personal-care products compete in arguably the most competitive category on Amazon - yet enormous opportunity exists for those brands who are able to stand out. In this chat, you'll hear from Co-Founder and CEO of Hero Cosmetics, Ju Rhyu, as she walks us through the strategies her beauty brand has implemented to remain profitable and competitive on Amazon.  Topics that will be covered: Price pack architecture strategies that gain exposure and maximize profits How to design a full funnel approach to build brand equity and awareness Where does Amazon fit in the channel mix of a growing DTC brand - are you too dependent on marketplace sales? How to balance experimentation and run successful tests on new channels like TikTok Predictions for DTC beauty brands in 2020 and beyond.

Amazon DSP's unparalleled access to first party shopping data presents myriad opportunities to advertisers.  In this talk, you'll hear from two media leaders in programmatic display and ecommerce: Price Glomski, EVP of Digital Commerce at PMG and Lisa Senensky DSP Lead at Perpetua on how they build full funnel media plans for their clients.   Learn from best practices and tactics that PMG and Perpetua have developed in working with global brands like Chaps, Crocs, and Cole Haan. Topics that will be covered: Audience shifting customers along the advertising funnel Why non-endemic brands should be activating media on Amazon DSP Metrics that matter beyond ROAS Wishlists and predictions on how Amazon DSP will evolve

As media budgets grow and fulfillment models face heightened scrutiny, yesterday's Amazon strategy must evolve at the dynamic pace of this evolving marketplace.    In this talk, you'll hear from the ever-gregarious: Mark Power, CEO of Podean - a global Amazon agency and marketplace consultancy - author of Amazon for CMOs, and former MD of IPG's Amazon Centre of Excellence.   Learn how Podean advises brands to rethink their Amazon strategy by breaking components of the marketplace down to first principles and obtaining empowerment from the C-Suite.

   Topics we'll cover: How brands should think about building Amazon teams in their company Best practices for media planning on Amazon and other retailers Whether a brand should be a vendor, seller, or hybrid model What traditional media agencies have gotten wrong in their approach to clients The steps brands need to take to grow profitably over the long term.  

DTC brands in certain CPG categories are flocking to Amazon, and with the right strategy, the opportunity for growth is abundant. Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the Amazon and eCommerce industry. In this first chat, you'll hear how Chris Moe and Jon Willbanks, Co-founders of Cartograph, have taken brands like Justins, Lily's Chocolates and Country Archer to millions in sales in a matter of months. Join us to learn from their playbook and expertise. Topics the panel will cover: Winning formula for DTC growth on Amazon How to create a full funnel advertising strategy and build a brand on amazon How to think about cannibalization and why DTC brands in food, health and beauty need to be on Amazon Ways to strategically think about product packaging to optimize for profits