Podcasts about dtc brands

Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on True Classic and show notes, click here. 

Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

"You start with ‘there's no way this is me.' Then you question everything. Then, eventually, you realize—this really could be me."Ron Shah built Obvi into a $100M+ powerhouse, with $40M in top-line revenue in 2024. But not every business he touched turned to gold. Today, Ron gets brutally honest about two brands he started—Coffee Over Cardio and Paw Rangers—that didn't go as planned.This isn't your typical success story. Ron shares:Why success in one business doesn't guarantee success in anotherThe emotional toll of failure and the ego traps that cost him moneyHow to know when to walk away, pivot, or double downWhat he'd do differently if he launched these brands todayMost founders only share their wins. Ron is sharing his losses. And why, in hindsight, they might be even more valuable.Resources & LinksFollow Ron on Twitter: @obviceoCheck out Obvi: myobvi.comListen to Ron's podcast, Chew On This: Listen herecoffeeovercardiopawrangers.comSponsorsCleverific: https://cleverific.com/unofficialZipify: http://zipify.com/KURTAddress Validator: https://www.addressvalidator.com/Work With KurtGrow your Shopify store with me: ethercycle.com/applyJoin my newsletter for Shopify insights: kurtelster.com

Today, we're joined by Aaron Paul, founder of Paul Street, to explore how top DTC brands are leveraging affiliate marketing to drive massive growth - and where many go wrong.Aaron shares his insights from working with leading brands like Onnit, Goli Nutrition, and HelloFresh. We discuss what's working in affiliate marketing today, why media-buying affiliates aren't always the right fit (and when they are), and how content-driven publishers now drive the majority of affiliate revenue. We also get into common pitfalls that cause programs to stall along with advice on how to sidestep these mistakes.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters00:00 Introduction10:07 The Evolution of Affiliate Marketing20:00 The Role of Affiliates in Brand Growth29:46 Current Trends in Affiliate Marketing40:02 Challenges and Best Practices in Affiliate Programs46:26 Navigating Affiliate Marketing Success51:50 Identifying and Combating Affiliate Fraud56:47 The Dynamics of Affiliate Payouts01:01:50 Building Trust with Affiliates01:06:56 The Future of Affiliate Marketing and Content CreationOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescNorthbeam.https://www.northbeam.io/Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Sign up to the 9 Operators newsletter here: https://9operators.com/

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: ⁠https://www.behindthescenes.studio/.INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visitinghttps://intelligems.io.//Jess Bachman is the Creative Strategy Director at FireTeam, a performance creative agency for DTC Brands. Work with FireTeam by visitinghttps://fireteam.is.Follow Jess on X athttps://x.com/hirefireteam.See Jess's last appearance on my show here:https://www.youtube.com/watch?v=xwDIG9s5b_c//SUBSCRIBE TO MY CHANNEL!FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork with Andrew:https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of subscription models as the optimal pricing strategy for DTC brands. Exploring the significance of uncomplicated skincare systems for men, Tiege Hanley equips individuals with the necessary tools to tackle their daily routines effectively. Kelley Thornton's insights shed light on the strategic approach to pricing and the value it brings to direct-to-consumer brands like Tiege Hanley. Show NotesConnect With:Kelley Thornton: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of subscription models as the optimal pricing strategy for DTC brands. Exploring the significance of uncomplicated skincare systems for men, Tiege Hanley equips individuals with the necessary tools to tackle their daily routines effectively. Kelley Thornton's insights shed light on the strategic approach to pricing and the value it brings to direct-to-consumer brands like Tiege Hanley. Show NotesConnect With:Kelley Thornton: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Manish Chowdhary, Founder and CEO of Cahoot.ai, the world's first peer-to-peer order fulfillment network.  Manish shares insights on an innovative approach to returns that saves brands money, reduces environmental impact, and improves customer satisfaction. Learn how this groundbreaking solution is reshaping eCommerce logistics and profitability. Topics discussed in this episode: Why peer-to-peer returns slash shipping costs by 64%. How bypassing warehouses accelerates return processing by 4x. What apparel brands gain with reduced return rates and faster restocking. Why eco-conscious customers prefer brands with reduced carbon emissions. How AI verifies product conditions for seamless peer-to-peer returns. What real-time inventory updates mean for "like new" products. Why cashback incentives boost buyer and seller satisfaction. How peer-to-peer returns improve cash flow for DTC brands. What industries benefit most from this return model beyond apparel. Why this innovation is a game-changer for profitability in 2025. How early adopters get special pricing and waived fees ($1M+ GMV) Links & Resources Website: https://www.cahoot.ai/ Shopify App Store: https://pages.cahoot.ai/cahoot-peer-to-peer-returns/ LinkedIn: https://www.linkedin.com/in/manish-chowdhary/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/a49pyyn8 MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we dive into Applovin, the emerging mobile ad network reshaping how DTC brands scale. Join Taylor Cain and Aves from Pilothouse Marketing as they share their hands-on experience with Applovin, exploring its algorithm-driven audience targeting and creative-first approach. Key Takeaways: What is Applovin? Learn how this platform enables 9x16 video ads in mobile apps and why it's creating buzz in the e-commerce space. Creative Strategy Tips: Discover why humor, entertainment, and long-format storytelling are crucial for success on this platform. Incrementality Challenges: Understand how to measure new customer acquisition effectively with tools like post-purchase surveys and MTA analysis. Who Can Advertise? A $20k/day spend on Meta is required to qualify—making it ideal for scaling brands. Don't miss this practical breakdown of how to leverage Applovin to tap into new audiences and boost growth. Timestamps 0:00 Introduction to Applovin and Event Announcement 2:10 What is Applovin and How Does It Work? 4:20 Performance Insights: Comparing Applovin to Meta Ads 6:30 Creative Strategies for Applovin Ads 9:00 Incrementality and Measuring Success on Applovin 11:30 Challenges and Limitations of Applovin for DTC Brands 14:20 Future of Applovin and Final Thoughts Hashtags #Applovin #DTCAdvertising #EcommerceMarketing #MobileAdNetwork #DigitalMarketing #CreativeStrategies #PerformanceMarketing #MetaAds #MobileAdvertising #DTCInsights Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show with his reaction to Gear Patrol's mention of THE ROCK FIGHT in their recent best products of 2024 list. Colin and Producer Dave use this mention to pump the tires of an outdoor media scene who has way more clout than many realize when it comes to how they cover the brands that drive the conversation in the outdoor industry.Then Eoin Comerford joins the show to showcase his recent deep dive into the evolving landscape of outdoor direct-to-consumer (D2C) brands based on his recent LinkedIn post. Lastly it's time for The Parting Shot where Eoin highlights the importance of inclusivity and diversity within the industry, emphasizing that these values should be seen as business imperatives rather than mere societal goals while Colin wants to reject your very thoughtful hand written thank you note.Follow Eoin Comerford on LinkedIn.Hurricane Helene Relief Links:Support and Shop Western North Carolina BrandsFuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundSign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists.(00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou (02:29) - Gloria Chou's Journey into PR (04:47) - The Art of Cold Pitching (06:55) - Understanding Journalists' Needs (13:06) - Crafting the Perfect Pitch (17:47) - Pitching to Different Types of Publications (22:08) - Setting Up Your PR Foundation (22:40) - The Value of PR for Founders (23:29) - Effective Time Management for PR (24:25) - Identifying the Right Journalists (26:31) - Building and Maintaining Relationships with Journalists (29:21) - Delegating PR Tasks (32:54) - Leveraging Trends and Media Types (37:36) - Final Thoughts and Resources Resources mentioned: Masterclass: www.gloriachoupr.com/masterclassFreebie: www.gloriachoupr.com/giftguideProgram: www.getfeaturedaccelerator.comCreators & Guests Kunle Campbell - Host Gloria Chou - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

Send us a textThe power of the CPR pitching method, and her philosophy of generosity in business. We dug deep into the evolving landscape of PR and discussed how small businesses can break into big media without hefty budgets. In this episode, Jordan West with Gloria Chou, a small business PR coach who is redefining how brands approach public relations. They dive into the world of social commerce, touching on Jordan's successful agency work with billion-dollar brands on platforms like TikTok, and explore Gloria's unique approach to PR for small businesses. Gloria shares her non-traditional PR methods, the significance of building strong relationships with journalists, and the power of a well-crafted pitch.Listen and learn in this episode!Key takeaways from this episode:Diversify Perspectives: Highlighting the need for more female entrepreneurs in the ecommerce space to balance the male-dominated industry.Personal Branding: Emphasizes the lasting impact of personal branding, advising founders to utilize PR to craft effective pitches and build recognition.Accessible PR for Small Businesses: Gloria proposes non-traditional PR methods to make it accessible for small businesses, focusing on strategies that don't require large budgets.Effective Pitching: The CPR method (Credibility, Point of View, Relevance) is recommended for enhancing media outreach success. Include purchase details and affiliate links in pitches.Building Journalist Relations: Stresses long-term relationship building with journalists, who seek more diverse products than large brands alone.PR vs. Other Marketing: PR is seen as impactful, particularly for SEO and credibility. Direct engagement with journalists is vital.Outreach Strategy: A well-crafted pitch is key, aiming for 50 outreach attempts with some degree of personalization. Tools like HARO can aid in finding journalists.Generosity in Business: Shifting from a scarcity mindset to generous giving has a positive impact on client relationships and retention.Digital Tools and Inspiration: Leveraging tools like ChatGPT can aid in marketing efforts, with strategic inspirations from readings.Today's Guest: Gloria Chou, a small business PR coach who emphasizes non-traditional PR methods. Gloria is well connected in the ecommerce industry, particularly with successful female entrepreneurs, including many women of color. Her expertise lies in providing actionable PR strategies for small businesses that typically view traditional PR as inaccessible or a scam. Recommended Tools/Apps:Chatgpt: https://openai.com/index/chatgpt/ Claude.ai: https://claude.ai/login?returnTo=%2F%3F Recommended Audiobooks/Playbooks:10x is Easier than 2x: https://10xeasierbook.com/ Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands and more than a decade of experience in ecommerce.Subscribe to the Shopify Masters YouTube channel for video interviews.

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep457/In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discussion covers the importance of founder story videos, problem-solution content, and strategic use of UGC and static images to boost ad performance. Lachezar highlights the success of Loop Earplugs in catering to different customer avatars and the importance of congruency between ad creatives and landing pages. The episode also discusses AI's role in media buying and creative production, with practical tips for increasing average order value (AOV) through various strategies.00:00 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov01:14 Effective Ad Creative Strategies02:30 Meet Lachezar: Journey into eCommerce07:35 Agency Growth and Market Positioning09:27 Innovative Ad Formats for 202410:43 Boost Your Visibility with Reviews.io15:07 Customer-Centric Advertising Techniques20:40 Crafting Compelling Video Creatives25:22 Balancing Ad Creative Types for DTC Brands26:31 Optimizing Ad Concepts and Hooks28:57 Case Study: Loop Earplugs' Marketing Strategy33:43 Understanding Your Ideal Customer Profile (ICP)38:42 The Role of AI in Media Buying and Creative Strategy48:10 Maximizing AOV with Creative Strategies50:35 Wrapping Up: Key Takeaways and Final Thoughts Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Lachezar Voynov - Guest (00:00) - The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov (01:14) - Effective Ad Creative Strategies (02:30) - Meet Lachezar: Journey into eCommerce (07:35) - Agency Growth and Market Positioning (09:27) - Innovative Ad Formats for 2024 (10:43) - Boost Your Visibility with Reviews.io (15:07) - Customer-Centric Advertising Techniques (20:40) - Crafting Compelling Video Creatives (25:22) - Balancing Ad Creative Types for DTC Brands (26:31) - Optimizing Ad Concepts and Hooks (28:57) - Case Study: Loop Earplugs' Marketing Strategy (33:43) - Understanding Your Ideal Customer Profile (ICP) (38:42) - The Role of AI in Media Buying and Creative Strategy (48:10) - Maximizing AOV with Creative Strategies (50:35) - Wrapping Up: Key Takeaways and Final Thoughts

Craig and Mark Ang, CEO at GoBolt, discuss the company's impressive journey from a consumer storage startup to a leading logistics company, offering fulfillment and last-mile delivery solutions for retailers. Ang highlights the company's pivot in 2019, transitioning into logistics and scaling rapidly across Canada and the U.S., with over 1.5 million square feet of operations in 10 markets. GoBolt's unique approach combines technology and operations to offer seamless visibility into package tracking, enhancing both retailer and customer experiences. The company's proprietary technology enables real-time tracking and operational efficiency, while its flexible service model allows retailers to choose fulfillment or last-mile delivery à la carte. Ang also emphasizes GoBolt's commitment to sustainability with its EV fleet, reducing carbon emissions and improving delivery safety and cost-effectiveness. Looking ahead, GoBolt is poised for continued growth, with plans to expand into new markets by 2025. As Ang explains, GoBolt's innovative solutions, including real-time tracking and customer-focused delivery options, are driving success for major brands like Frank and Oak. With a focus on technology and sustainability, GoBolt is positioning itself as a leader in the evolving logistics landscape. Interviewed this episode:Mark Ang, CEO at GoBoltGoBolt This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Share your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

In this insightful episode, we welcome Zachary Rego, Senior VP of Revenue at Triple Whale. Zachary shares how Triple Whale is revolutionizing e-commerce analytics and attribution for DTC brands on Shopify.  He discusses their mission to democratize data for SMB and mid-market e-commerce businesses, providing powerful insights into marketing attribution, LTV, and profitability. Zachary also delves into Triple Whale's client acquisition strategies, the importance of personalization in website lead generation, and his role in driving revenue through sales, marketing, and partnerships.  Listeners will gain valuable insights into the latest trends in e-commerce analytics, growth strategies, and the future of AI-driven reporting.  

In episode 148 of the Transform Sales Podcast: Sales Software Review Series, Tony Dicks, CRO at CloudTask, interviews Yelena Baneesh, Account Strategist at FourSixty, a social commerce software that transforms Instagram content into shoppable experiences on websites. Yelena introduces FourSixty, emphasizing its key features such as customizable galleries, user-generated content management, and email marketing integration. The discussion highlights how FourSixty empowers direct-to-consumer brands to monetize their Instagram content, helping businesses boost online sales and drive consumer engagement through social media. Yelena shares insights on how FourSixty's social commerce capabilities enable brands to seamlessly turn user-generated content into shoppable website experiences, positioning it as a must-have tool for growing consumer brands. Try FourSixty Here: https://getcloudtask.com/FourSixty #TransformSales #salessoftware #cloudtask #FourSixty #socialcommerce 

Podcast Episode 214 of the Make Each Click Count Podcast features Shreya Banerjee and Paul Counts. Shreya and Paul are experts in integrating Six Sigma principles into digital marketing strategies, and they join us to share their insights on building a robust marketing foundation.In this episode, we dive into the "EAT" formula – Expertise, Authority, Trust – essential elements for enhancing your content's impact and SEO. We'll explore tactics for creating authoritative author pages, optimizing social media, and leveraging scientific research to build trust with your audience. Our conversation also covers practical steps for working with clients, from customer avatar exercises to engagement strategies, emphasizing the importance of capturing leads and avoiding wasted traffic.Listen in as they uncover the power of social media as a search platform, especially on TikTok and Instagram, and how to optimize these channels for better engagement. We also discuss crucial SEO strategies like targeting keywords, using rich media, securing high-authority backlinks, and the ramifications of AI-generated content.Shreya and Paul share practical advice for small to medium businesses and publicly traded brands, including common marketing mistakes and the importance of focusing on foundation, traffic, and engagement over simply spending on ads. Whether you're a small business owner or part of a larger team, this episode is packed with insights to help you make each click count. Tune in and discover how to build a solid marketing strategy that drives results!Learn more:Paul's LinkedInShreya's LinkedInMarketing Counts' websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

In this episode, we discuss how to boost your store's revenue with effective email marketing strategies.  Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, and increasing customer engagement.  Whether you're new to email marketing or looking to refine your strategy, this episode offers valuable insights to help grow your online business.  Topics discussed in this episode:  Why mobile responsiveness is crucial for email marketing success in DTC brands How to structure emails for optimal readability on mobile devices What common mistakes DTC brands make with their email marketing strategies How to create clear and effective call-to-actions (CTAs) in marketing emails Why the frequency of email sends should increase as your business grows What optimal email sending frequencies are for different business revenue levels How to effectively use pop-ups to build your email list without annoying customers Links & Resources  Website: https://www.bedfordmarketing.co/ LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/ X/Twitter: https://x.com/BallinFil  Get access to more free resources by visiting the show notes athttps://t.ly/T4rjK Sign up for our free newsletter. Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

In this episode of the Bold Goal Crusher Podcast, Sara Mayer delves into 'Billion Dollar Brand Club' by Lawrence Ingrassia. She summarizes how new direct-to-consumer (DTC) companies like Dollar Shave Club, Warby Parker, and Casper have disrupted traditional industries. Key strategies of these companies include leveraging digital marketing, data-driven decision-making, and a customer-centric approach. Mayer discusses the challenges these disruptors face as they scale and compete. The episode emphasizes the need for innovation, storytelling, and adaptability in business. Listeners are encouraged to join the book club for more insights and to read the next book, 'Hidden Potential' by Adam Grant. 00:00 Introduction to the Book Club 00:40 Overview of "The Billion Dollar Brand Club" 03:31 Key Strategies of DTC Brands 05:25 Challenges Faced by DTC Brands 07:34 Lessons from the Billion Dollar Brand Club 09:29 Conclusion and Next Steps

Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace.In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: traffic, click-through rate, and conversion rate. He covers the factors affecting each of these metrics and how to drive growth at every stage of the Amazon sales funnel.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Strategies for New Amazon Brands2. How to Grow Traffic, CTR, and CVR on Amazon3. Factors that Affect Sales and Conversion on Amazon4. How to Optimize for Paid and Organic Search on Amazon5. Tips for Optimizing Amazon Product Listings6. Ways to Increase AOV and LTV on AmazonTimestamps00:00 Mina Elias' background, how he started an Amazon agency04:04 Three core pillars to scaling your brand on Amazon05:39 Maximizing product visibility through strategic paid advertising11:13 How to budget for Amazon spending13:31 Tips for structuring Amazon PPC campaigns, setting up Amazon DSP16:52 Growing your organic traffic on Amazon19:33 Breaking in as a new brand; the importance of product differentiation21:17 Seven factors that affect click-through rate (CTR) on Amazon25:04 How price affects Amazon reviews and star ratings27:33 Split testing discounts, coupons, and tracking profits31:22 Best practices for optimizing Amazon product titles32:21 Why choose Amazon FBA over FBM33:34 How to earn the Amazon Best-Seller Badge35:03 Factors that affect conversion rate on Amazon36:45 Considering the buyer's perspective when creating an Amazon strategy38:09 Optimizing videos on Amazon product listings39:39 How to write effective Amazon bullet points40:05 Amazon virtual bundles and how they affect conversion rate42:51 Brand story; standard Amazon A+ Content vs Premium A+ Content45:19 Leveraging user-generated content (UGC) to boost Amazon sales46:25 Amazon Posts and Amazon Storefront47:47 Importance of reviews with images on Amazon and how to get them50:01 Ways to increase average order value (AOV) on Amazon51:13 Ways to increase lifetime value (LTV) on Amazon53:03 Testing and optimizing Amazon product listingsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Wes Clark, Head of Marketing Operations & Marketplace at Kizik, shares his journey from working at Fortune 500 companies such as Intel to startups, revealing key insights about the importance of reviews on Amazon. He discusses the challenges of manipulated reviews and effective strategies to combat them.Learn how Purple leveraged Amazon for brand awareness and how Kizik ensures presence across all customer-preferred platforms. The episode covers Kizik's video advertising strategies and the importance of balancing Amazon with other sales channels to avoid over-reliance.Wes also shares data-driven tactics for ad mix optimization, competitor analysis, and efficient return management. For more insights or questions about Kizik's strategy, listeners can reach out via LinkedIn provided in the show notes.Tune in for expert advice on maximizing your Amazon strategy! Episode Notes: 00:28 - Wes Clark Introduction 01:20 - Wes Clark's Background and Entry into Amazon 03:33 - Understanding and Combatting Review Manipulation on Amazon 07:05 - Purple's Brand Awareness Strategy 09:10 - The Success and Growth of Kizik on Amazon 10:34 - Kizik's Selective Approach to Amazon Listings and Shaping Customer Experience 14:05 - Utilizing Amazon Demand Side Platform (DSP) for Brand Exposure 15:09 - Measuring the Impact of Off-Amazon Advertising on Amazon Sales 16:00 - Growth Levers and Generating Top-of-Funnel Awareness 17:32 - The Importance of Video Marketing for DTC Brands on Amazon 19:00 - Exploring Sponsored Brand Video vs. DSP Video on Amazon 19:49 - Insight into Brand Risks and Challenges When Selling on Amazon 21:20 - Utilizing Data to Inform Strategy and Stay Ahead of Competitors LinkedIn: linkedin.com/in/wesclark2Related Post: Exclusive Access to Middle East Products for US Wholesalers

Braxton Manley is the Co-founder of Braxley Bands, which makes comfortable Apple Watch bands using an innovative elastic material. He is also the Co-founder of Mystic Gum and the CEO of Peace Love Hormones. His entrepreneurial journey began as a college project and became Braxley Bands, which he has since scaled to over $6 million in revenue. Braxton's creative and strategic approach to business has led him to successfully manage three unique brands simultaneously. With a deep understanding of e-commerce and a drive for continuous learning, Braxton excels in marketing innovation and product development. His journey showcases a blend of creativity, managerial excellence, and adaptability in the fast-paced world of digital commerce. In this episode… How can one adapt to the shifting tides of e-commerce, find joy in the journey, and still achieve remarkable success? Could economies of scale be the secret sauce for a successful e-commerce empire? Having scaled a college project to a multimillion-dollar empire, DTC expert Braxton Manley reveals his strategies for thriving in the e-commerce sector. He shares lessons from starting his longest-running business while managing two other DTC businesses under a single brand umbrella. By focusing on each brand's strengths and scaling them individually, entrepreneurs can navigate the challenges and opportunities of managing multiple brands. He dives into his strategic approach toward business, adopting a Profit First mentality, leveraging motion product pictures, tackling leaked discount codes, and his novel approach to first-purchase subscriptions. Tune in to this episode of the Up Arrow Podcast as William Harris chats with Braxton Manley, Co-founder of Braxley Bands, about scaling DTC brands beyond traditional growth metrics. Braxton explores the resilience and ingenuity required in business, the essence of staying true to one's goals, and the value of preparation, creativity, and flexibility. Braxton's story is a testament to the modern entrepreneur's journey.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we have Noah Tucker, the founder of Social Snowball, joining us to discuss innovative affiliate marketing strategies. Social Snowball is revolutionizing how brands leverage word-of-mouth marketing by focusing on modern affiliates, including influencers, creators, and customers. Start snowballing: https://socialsnowball.io Key Insights: Modern vs. Legacy Affiliates: Understanding the evolution of affiliate marketing and why modern affiliates like influencers and creators are more effective. Customer Referral Programs: How to design customer referral programs that go beyond basic loyalty incentives to drive meaningful revenue. Manufacturing Virality: Strategic approaches to making content go viral through coordinated influencer efforts. Tune in to learn how Social Snowball's unique approach to affiliate marketing can help your brand grow by tapping into the power of word-of-mouth. Timestamps: 00:00 Introduction to Social Snowball with Noah Tucker 02:30 The shift towards influencers becoming affiliates 04:50 The impact of TikTok Shop on influencer marketing 07:15 Word of mouth as the ultimate marketing channel 09:30 Understanding modern affiliates: creators, influencers, ambassadors 12:00 Effective strategies for influencer affiliate partnerships 14:30 Manufacturing virality through branded content 17:00 Successful customer affiliate programs and their impact 19:45 Examples of brands excelling with affiliate strategies 22:30 The role of loyalty programs in affiliate marketing 25:00 Educating customers about affiliate programs 27:30 The future of influencer marketing with AI Hashtags: #AffiliateMarketing #InfluencerMarketing #SocialSnowball #DTCPodcast #Ecommerce #DigitalMarketing #CustomerAcquisition #MarketingStrategy #WordOfMouth #TikTokShop #BrandGrowth #MarketingTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

in this video i break down hidden and often overlooked conversion boosters that the top DTC brands are using for their ecommerce stores. implement or tests these and you should see some big conversions lifts.

In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI Topics discussed in this episode: The growing importance of owning and using first-party data. Why DTC brands need to own their first-party data. How data enrichment helps optimize marketing campaigns. The risks involved with handling first-party data, and how can brands mitigate them. Why AI is important for leveraging first-party data. Real-world examples of the impact of first-party data. How to integrate first-party data into marketing workflows. Why is now the right time for brands to invest in first-party data strategies. Links & Resources Website: https://customers.ai/LinkedIn: https://www.linkedin.com/in/larrykim/X/Twitter: https://twitter.com/larrykimGet access to more free resources by visiting the podcast episode page att.ly/yXxND  Subscribe & Listen Everywhere: Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama How did you like this episode? Send us a Text Message.Become a smarter Shopify merchant in just 7 minutes per week Level up your ecommerce game with our free curation of the latest news, insights, resources, and ecommerce expert strategies from across 50+ sources. This weekly newsletter is ideal for online sellers, Shopify merchants, and DTC brands who want to stay informed but are short on time. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Who can possibly resist the “add two more leggings to your cart—and get the third one free” offer? Nik and Moiz discuss the power of cart promos—what do the best offers look like, and what are the game-changing moves brands are taking to capitalize on cart deals? They dive into the curious case of Halara, and unravel how the influencer-based brand leveraged cart deals, TikTok, and influencers to compete with the likes of Shein and Fashion Nova.  Then the guys break down the rise of new DTC brands—what sets companies like Strawberry Milk Mob and Crown Affair apart from their predecessors like Warby Parker and Bonobos? How has the DTC landscape changed so drastically in such a short period of time? Is this the death of huge campaigns and the shift to slow audience validation?  And later, Nik wonders whether there's room for companies to start utilizing private label brands more often. Is there a world where a franchising type of mindset can work for DTC? Or has Nik completely lost his mind?   Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Emmett Shine is the creative genius behind Pattern, taking the lead in shaping the narratives and aesthetics of its seven brands. He also co-founded a creative agency, Gin Lane, and oversaw its evolution in parallel with the burgeoning startup ecosystem that came to define New York's landscape.In this episode, Emmett discusses Pattern Brands' approach to cultivating a unique identity for each brand within its family. He underscores the need to create specialized experiences for individual brands while exploring synergies across the portfolio. His dual focus on operations and creatives emerges as a cornerstone strategy, proving pivotal in his company's ongoing journey to build a robust and profitable direct-to-consumer ecosystem.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC Pod, we cover:1. Creative vs Operational Mindsets2. Talent Recognition and Recruitment Strategies3. Timeless Design Principles and Inspiration4. DTC Brand Challenges and Strategies5. Building and Scaling a Brand Family6. Personal Growth and Entrepreneurship Timestamps00:00 Working with business founders, finding market opportunities05:25 Starting Pattern Brands, buying businesses, launching a design agency13:23 Finding and hiring the right talent15:27 Emmett Shine's background in design, creating timeless vs trendy designs24:18 Launching two brands, Equal Parts and Open Spaces28:31 Managing multiple brands: human resources and operations33:50 Building specialized brands that cater to millennials45:01 Focusing on consistency, quality, and iterative processes46:34 Diverse projects in early stages, seeking new challengesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Emmett Shine - Co-Founder of Pattern BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

On today's episode Spanky dives into breaking news, major ad blunders, and insightful marketing tips. Netflix shocks the TV world by landing a deal to broadcast live NFL games on Christmas, marking a significant move into live sports. Meanwhile, Apple faces backlash for a controversial ad, leading to an apology from their VP of Marketing. Spanky also explores the importance of sensory advertising, the rising customer acquisition costs for DTC brands, and how Amazon could be their savior. Plus, he offers five essentials for crafting the perfect welcome email for new subscribers. Tune in for a blend of breaking news, expert insights, and actionable advice to elevate your advertising game. 00:00 - Intro and Overview Introduction to today's topics: Netflix's NFL deal, Apple's ad flop, sensory advertising, DTC brands' customer acquisition costs, and email marketing tips. 01:20 - Breaking News: Netflix Lands Live NFL Games Netflix secures a three-year deal to broadcast live NFL games on Christmas, positioning itself as a major player in live sports. 03:30 - Apple's Ad Flop and Apology Discussion on Apple's controversial ad titled "Crush," which received backlash for its destructive theme, leading to an apology from Apple's VP of Marketing. https://www.youtube.com/watch?v=ntjkwIXWtrc 07:15 - The Importance of Sensory Advertising Spanky emphasizes the power of sensory advertising and how modern ads often fail to engage all senses effectively. 10:45 - DTC Brands and Amazon: A New Hope? Analysis of how DTC brands are turning to Amazon to solve rising customer acquisition costs and the pros and cons of this strategy. 15:30 - The Downside of Technological Advancements Reflection on how technology, despite its promises, can diminish critical thinking and lead to burnout. 20:20 - Five Essentials for Crafting the Perfect Welcome Email Spanky outlines the five key elements of an effective welcome email to engage new subscribers and set the tone for a strong relationship. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

Hear about Curology's evolution from acne solutions to anti-aging and hair loss products and its retail ventures, featuring critical insights for DTC brands aiming to elevate their brands. Listen now!Category Expansion and Channel DiversityHear about Curology's evolution from acne solutions to anti-aging and hair loss products and its retail ventures, featuring critical insights for DTC brands aiming to elevate their brands. Listen now!{00:20:39} “It's all about buyers. If you don't have people coming in the door, then nothing else matters. “ - Steve{00:21:41} “If you love a brand or if you love a a service provider, you should be rooting for them to be making money because them staying in business is the, key to your happiness.” - Phillip{00:32:34} “What I would say for DTC companies that are earlier in that journey is do what you're doing, you know, really, really well, but then start to have those conversations around diversifying channels both in terms of how and where you sell, but also how you reach consumers. You will you will not go wrong.” - SteveKey TakeawaysCurology has leveraged its knowledge in acne treatment to expand into other areas like anti-aging and hair loss.Curology focuses on diversifying channels and products to reach more customers and build its brand.Keen Decision Systems has helped Curology make more precise marketing decisions and diversify its investments.Associated Links:Learn more about Steve Siegal and CurologyListen to more Step by Step episodes.Have you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

In this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing channel. Our featured guest on the show is Nikita Vakhrushev, Founder/CEO at aspektagency.com.Topics discussed in this episode:How to improve email deliverability Why opening rates are not a good KPI to use anymore How AI is used in email marketingImportance of segmenting your email list Case study: How email restructuring increased revenue for a children's toy brandEconomic downturn and its impact on DTC brands And moreLinks & ResourcesWebsite: https://aspektagency.com/LinkedIn: https://www.linkedin.com/in/nikita-v/X/Twitter: https://twitter.com/nikitavakhrushvInstagram: https://instagram.com/nikitavakhrushvGet access to more free resources by visiting the podcast episode page att.ly/dLGLcSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape. In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter's extensive distribution network offers a unique advantage. This strategic alignment not only turbocharges product reach but also taps into an existing, engaged audience ripe for conversion. The way Ben's ventures harness such audience networks is a testament to the power of influencer marketing and shows the value of cultivating smart partnerships in building strong brands.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC Pod, we cover:1. Branding with Mr. Beast2. Creator Partnerships in Brand Marketing3. Testing Talent and Products for Market Fit4. Scaling New and Existing DTC Brands5. Brand-Creator Collaborations6. Celebrity Partnerships7. Reinventing Boring Product Categories8. Building Brand Loyalty through ContentTimestamps04:05 Working with one of the most popular content creators in the world, Mr. Beast06:48 Lessons from building the brand MANSCAPED12:41 Analyzing product success, tracking metrics, and predicting customer acquisition cost (CAC)15:16 From launching Feastables to reformulation and rebranding22:53 How to make partnerships with content creators work24:41 Reinforcing confidence, shaping perception, and packaging success27:14 Factors that go into negotiation and compensation structures33:20 Choosing the right branding partner, validating partnerships through testing36:20 Producing content, testing, and promoting products online38:31 Making boring products cool through content marketingShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  -----Ben Acott - Chief Executive Officer at Magnetic LabsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode of the Free to Grow CFO Podcast, host Jon Blair, founder of Free to Grow CFO, engages in a comprehensive discussion with Ryan Rouse, advisor for growing consumer brands and co-founder of Factor and former CEO of Highkey. They dive into strategies for scaling direct-to-consumer (DTC) brands with a focus on balancing marketing efficiency, growth, profitability, and cash flow. Ryan shares insights from his entrepreneurial journey, highlighting the importance of understanding unit economics, contribution margins, and the realities of scaling a business sustainably. With an emphasis on profitability and cash flow, they explore the nuances of business finance, marketing measurement, and the challenges and opportunities of going omnichannel. This episode provides a deep dive into creating value in DTC brands through economic viability, offering a blend of high-level strategy and practical, actionable advice.Ryan Rouse is a growth advisor to consumer businesses with a focus on every line of the P&L. He was previously, Co-Founder at Factor Meals (acquired) and CEO at Highkey. ~~~00:00 Welcome and Introducing Ryan Rouse02:43 The Entrepreneurial Journey: Challenges and Learnings05:44 The Transition from Operator to Consultant13:37 The Importance of Understanding Your Business Model14:13 Deep Dive into Marketing Performance and Profitability25:21 The Nuances of Customer Acquisition and LTV28:43 Decoding LTV and CAC: A Deep Dive30:51 The Importance of Contribution Margin in Business33:34 Navigating the Buzzword: Understanding Contribution Margin34:15 The Significance of Defining Financial Terms in Your Business42:19 The Transition to Omni-Channel: Strategies and Considerations49:21 Final Thoughts

On today's episode, Kunle is joined by Juan Meisel, Founder and CEO of Grip, a logistics company that handles frozen/refrigerated products all over the US smoothly and hassle-free. Juan Meisel used to work with ButcherBox, an animal-welfare-focused meat company that sources and delivers quality meat and seafood products. From $0 to $600 million, ButcherBox was able to grow and stay consistent with its mission. Eventually, Juan realized the need for hassle-free and careful handling of these products so consumers could enjoy the quality of their orders. Juan decided to create a delivery service that offers reliable, efficient, and personalized customer service. Along with the experience and vision that he had from working in ButcherBox, he was able  It's an interesting episode as you'd hear Kunle and Juan talk more about the perishables market, ButcherBox's and Grip's growth, the difference between frozen and refrigerated products in terms of inventory and logistics, and the profitability in the perishables space. --- 

Nikki Lindgren, founder and managing partner of Pennock, is a leader in scaling DTC businesses through paid ads with a focus on helping female-led beauty brands. With expertise in digital media management exceeding $100 million, Nikki and her team leverage strategic advantages for impressive MER and ROAS.

Whether you're eyeing the UK, Germany, France, or other European markets, the strategic advice shared here is invaluable.In this episode, Jordan West and Stef Van Boekel, discuss the ins and outs of entering the European market. The conversation covers everything from the complexities of selling on Amazon in Europe to the potential pitfalls and secrets to successfully scaling in the European market. Listen and learn in this episode!Key takeaways from this episode:Companies aiming to enter the European market need to prioritize the operational setup to focus more on advertising and professional sales.Conducting market research, analyzing profit margins, country-level receivables, and developing a timeline for market entry is crucial for a successful expansion into the European market.It's important to focus on top sellers and scale to a pan-European level strategically.Recommended Apps/Tool:Monday.com: https://monday.com/Recommended Podcast/Audiobook:Smart Scout: https://www.smartscout.com/smartscout-amazon-directory/podcastsMillion Dollar Business:https://www.milliondollarbusinesspodcast.com/Today's Guest: Stef van Boekel, Co-Founder of Operator One is a knowledgeable and experienced professional in international trade and commerce. With expertise in serving as an importer of record and merchant of record, Steph assists companies in expanding their business into Europe by navigating the complexities of regulations, borders, currencies, and local operations. With his guidance, companies can successfully enter new markets and start selling their products without the traditional time and cost barriers. Connect and learn more about Stef and Operator One:LinkedIn: https://www.linkedin.com/in/stefvanboekel/ Website: https://www.o1.eu/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growThis episode's sponsor is OneClickUpsell- increases your Shopify revenue 10–20% by offering your customers highly-targeted upsells and cross-sells on every purchase. OneClickUpsell is the original upsell app for Shopify, and it's highly-profitable upsell funnels have already made half-a-billion dollars (that's BILLION with a “B”!) in additional revenue for their users! Don't miss out on another dollar in free upsells. Learn more here: OneClickUpsell Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more, click here: upgrowthcommerce.com/grow

My last episode with Jones Road Beauty CMO & CRO Cody Plofker is the most popular episode in my podcast's history. Which meant it was time to bring him back. This is a wide-ranging episode in which Cody and I talk about how to think about Contribution Margin as a dollar amount (instead of just efficiency metrics like MER or aMER), how to forecast a DTC brand effectively, and how to use the concept of a "unique mechanism" in your DTC ad messaging. EPISODE HIGHLIGHTS [00:52] Cody's switch to bid caps. [03:39] Joining Slack groups for support. [07:12] Removing the pacing mechanism. [08:52] Bidding and budgeting strategies. [11:23] Ratio targets and contribution dollars. [14:23] Tying marketing to financial metrics. [17:20] ASC cost caps and lowest cost. [21:32] Relying on meta for demand. [22:37] Supply chain management in e-commerce. [26:23] Product launches and exclusivity. [29:12] Adjusting bid caps for sales. [31:41] Delayed attribution and Black Friday. [33:23] Making adjustments and comfort levels. [37:12] By-product value of advertising spend. [39:30] Bid multipliers and targeting. [41:19] In-store sales and advertising. EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use the code AJF20 to get 20% off your first 3 months. AFP EPISODES REFERENCED IN THIS EPISODE "Cody Plofker Goes DEEP On Meta Media Buying" (Spotify, Apple) "With $10M In Revenue And $0 In Ad Spend, Isaac Medeiros Is In A Class Of His Own" (Spotify, Apple) "Briefing A Longform Explainer Ad For Bambu Earth Live (With Dave Rekuc)" (Spotify, Apple) OTHER RESOURCES REFERENCED Dave Rekuc's CXL Forecasting Course Ogilvy On Advertising Breakthrough Advertising FOLLOW UP WITH CODY Sign Up For Cody's Newsletter: ⁠https://www.codyplofker.com/newsletter⁠ Follow Cody on X: ⁠https://twitter.com/codyplof⁠ Hire Cody On MentorPass: ⁠https://www.mentorpass.co/me/codyplofker⁠ FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

Are you struggling to track and measure ROI from your marketing mix?Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. On this pod, almost everything we talk about contributes in one way or another to a large problem the world faces...plastic pollution, so today' we're focused on how we're going to tackle it. https://cleanhub.com Enter Joel Tasche, founder and CEO of CleanHub, the world's first ISO-verified platform, designed to help DTC Brands reduce plastic and collect more plastic from the environment than they use, with AI technology that keeps track of every pound collected ... Plastic is everywhere and pretty much unavoidable in our modern lives, but CleanHub helps brands take proactive and measurable efforts to help brands reduce their plastic footprint, and put love for the planet into the core of the brand identity. This conversation will help you come to grips with the world of plastic, along with the challenges, and great developments in becoming a more circular economy. We'll also cover the rise of the conscious consumer, and what your brand needs to do to resonate with them. The power of environmental action in brand identity How to avoid greenwashing in your sustainability communications... Only listen to this podcast if you care about the future of planet Earth...and are excited about the opportunity we have as purveyors of plastics to clean things up.... Timestamps: 0:00 - Introduction to CleanHub and its mission 2:36 - The importance of sustainability in waste management 4:58 - Sudscrub: A case study on integrating sustainability 7:25 - Building environmental consciousness into a brand 9:57 - Tangible actions for conscious consumers 12:21 - Measuring CleanHub's impact: 14 million pounds of waste collected 14:47 - The role of packaging assessment in sustainability 17:12 - The future of biodegradable plastics and waste management 19:35 - Wrapping up the conversation on revolutionizing waste management Hashtags: #CleanHub #Sustainability #WasteManagement #EnvironmentalImpact #BiodegradablePlastics #ConsciousConsumer #PackagingAssessment #GreenFuture #Innovation #CircularEconomy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Jess Chan is the CEO and Founder of Longplay, an lifecycle & retention agency for DTC brands. She's also the brains behind Backbone, an innovative tool that wraps all those email and retention best practices in one simple to use tool.In this episode, Jess joins Blaine to discuss what it takes to succeed as a brand that wants to lean into retention & lifecycle marketing to scale DTC revenue.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Jess Chan's Background2. Insights on Retention Marketing3. Role of Various Strategical Tools4. Email Flows To be Productized5. In-depth look at subclasses of strategies in Retention Marketing6. Use of Data in Retention Strategies7. Demonstrations of Successful StrategiesTimestamps03:00 Retention in D2C eCommerce: A shift towards focus.06:38 Email marketing: Retaining and understanding customers is key.10:39 Retention marketing is not the same as acquisition.12:40 Optimize email flows, upsell subscriptions, strategic campaigns.15:38 Boost tools for customer lifecycle, loyalty programs.18:16 Focus on fewer channels and execute well.26:34 Check SMS attribution settings for accurate analysis. Focus on customer-centric approach for SMS marketing.29:19 Brands must consider immersive customer experiences.32:22 Different customers, different journeys, different needs.37:31 Medium dictates message; optimize design for impact.40:59 Automating email marketing strategy development and improvement.41:57 Backbone plans email marketing, optimized for conversion.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Jess Chan - Founder and CEO at Longplay & BackboneBlaine Bolus - Co-Founder of Castmagic

Claus Lauter is an entrepreneur with over 20 years of experience in eCommerce, SaaS, and marketing. He's an official Shopify and certified Klaviyo Partner, award-winning eCommerce store owner, and certified Google expert. He was named one of the Top 20 Shopify Experts to follow in 2022. Claus is the producer and host of the Ecommerce Coffee Break Podcast, voted as a Top 20 Shopify Podcast on Feedspot. He has started and grown businesses in the USA, Germany, South Africa, and Singapore, and is a true enthusiast of entrepreneurship and digital marketing. As an avid traveler, he has visited more than 60 countries and lived on three continents.In This Conversation We Discuss: [00:56] Intro[01:23] Discovering a new platform amidst pandemic[02:36] Where Pareto Principle originated[03:28] How the 80-20 rule enlightened businesses[04:48] Applying the 80-20 rule to time management[06:06] Monitoring where you ad spend goes[06:51] Assess your skills and what you can outsource[07:44] Get rid of processes that don't bring good results[08:45] The 80-20 rule in retaining and firing employees[09:46] Being considerate & professional when outsourcing[10:46] Optimizing processes & knowing when to let staff go[11:44] Perfection is the enemy of progress[13:11] Learn the know hows of what you're outsourcing[13:56] Familiarize yourself with all the business processes[14:29] Ecommerce Coffee Break podcast for marketers[15:19] Smart E-Commerce Marketing for outsourcingResources:Subscribe to Honest Ecommerce on YoutubeMarketing podcasts for online sellers, merchants, and DTC brands ecommercecoffeebreak.com/Offshore (remote) team providers at half the cost smart-ecommerce-marketing.com/Follow Claus Lauter linkedin.com/in/clauslauter/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Episode brought to you by More StaffingRyan Denehy is the Founder and CEO at Electric AI, an IT platform that empowers SMBs with user-friendly tools and guidance to streamline their IT management and secure their business.Electric, valued over $1B has raised over $200M to date and is backed by GGV Capital, Bessemer Venture Partners, Primary Venture Partners, Greenspring Associates, 01 Advisors, Bowery Capital, The Slack Fund, Vintage Investment Partners, and Atreides Management.Ryan joins Blaine & Ramon to give a first hand look at what it takes to build a unicorn, how to level up as an entrepreneur, and some hot takes on current market affairs.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Importance of Spending Control2. Value of Experienced Advisors3. Persistence in Challenging Situations4. Significance of Self-Awareness Growth5. Product-Market Fit Exploration6. Strategic Business Pivots7. CEO Evolution and DelegationTimestamps00:00 Low barriers allow starting any type of business.09:33 Successful DVD distribution leads to sponsorship deal.15:30 Learned perseverance through years of daily skateboarding.21:33 Focus on solving specific problems for customers.26:52 Unknowingly found product-market fit through mountain biking.30:06 Founders need creativity and abstract thinking.34:59 Transition from experimentation to disciplined business operations.39:25 Founder transitions rapidly from customer focus to management.46:11 CEO aspirant emphasizes learning, adapting to challenges.54:59 You control spending and bank account balance.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here  and our DTC brand directory hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Ryan Denehy - Founder and CEO at Electric AIRamon Berrios - Co-Founder of CastmagicBlaine Bolus - Co-Founder of Castmagic

Influencer seeding is a powerful strategy to get your product into the hands of potentially influential people. By sending products without expecting anything in return, you can leverage the law of reciprocity for incredible results. In this episode, Jordan West unveiled the first part of his 2024 D2C new customer acquisition strategy, and it's a game-changer. He dives into the power of influencer seeding and how it can significantly impact your brand's visibility and customer base. He shared practical tips on leveraging this strategy to its fullest potential.Listen and learn in this episode!Key takeaways from this episode:The concept of influencer seeding is a natural progression of building real-life relationships and leveraging the law of reciprocity.The significance of monitoring brand mentions and utilizing tools like Archive and Refundnel for aggregating and managing mentions.The importance of creating buckets to categorize and engage with individuals who have mentioned the brand and created content.Ways to engage with influencers on platforms like TikTok Shop for potential collaboration.Utilizing resources such as Shopify Collabs and Social Snowball for identifying and engaging with influencers.Recommended App/Tool:Archive: https://archive.com/Social Snowball: https://socialsnowball.io/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIf you're ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com. Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts. Get 50% off your first month when mention UpGrowth Commerce or Jordan West. Learn more here: Motion App Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! ...

Discover the true purpose of attending conferences and events, and learn how to extract actionable strategies instead of enduring endless sales pitches.In this episode, Jordan West and Chris George, CEO of SubSummit,  discuss the ins and outs of growing a successful ecommerce brand. They dive into the importance of creating value for customers, the impact of subscriptions on business models, and the necessity of consistent effort in building sustainable success. Listen and learn in this episode!Key takeaways from this episode:The value of subscriptions for Direct-to-Consumer (DTC) brands, focusing on value, convenience, and access.Doubling down on what you're good at in business and overcoming the fear of other people's opinions.Understanding and doubling down on customer attention, being consistent and organized, and knowing customer lifetime value and acquisition costs are essential for business scaling.Diversifying product lines and offering integrated solutions to meet different customer needs and serve as a one-stop shop.Recommended App/Tool:Hubspot: https://www.hubspot.com/Recommended Audiobook/Podcast:Gary Vee: https://garyvaynerchuk.com/podcast/Simon Sinek: https://simonsinek.com/podcast/Jay Shetty: https://jayshetty.me/podcast/Seth Godin: https://www.akimbo.link/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growToday's Guest:Christopher George, CEO and Co-Founder of SubSummit, an accomplished operator who played a key role in building the largest event in the world for consumer subscriptions. His dedication and passion have made him an influential figure in the world of consumer subscriptions and e-commerce.Connect and learn more about Chris and SubSummit: Website: https://subsummit.com/LinkedIn: https://www.linkedin.com/in/chrisgcertified/If you're ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com. Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts. Get 50% off your first month when mention UpGrowth Commerce. Learn more at Motionapp.com Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

It's crucial to recognize when you need the right expertise and equipment to achieve amazing outcomes.In this episode, Jordan West and Wayne Richard, COO of Bean Ninjas, shared their insights into the world of entrepreneurship and finance. They discussed everything from managing cash flow effectively to the tactical aspects of long-term investments. Listen and learn in this episode!Key takeaways from this episode:Importance of solving a problem that concerns customers and understanding the impact of financial decisions on the business.Bookkeeping and accounting play a significant role in helping founders make prudent decisions based on current financial data.Understanding contribution margin and its importance in marketing and scaling.Impact of high-interest loans on brands and advice on debt management.Strategies for brands struggling with high repayment rates and suggestions for seeking alternative financial solutions.Recommended App/Tool:Quickbooks: https://quickbooks.intuit.com/Xero: https://www.xero.com/Paypal: https://www.paypal.com/A2X: https://www.a2xaccounting.com/James Clear Newsletter: https://jamesclear.com/3-2-1Recommended Book:Atomic Habits: https://jamesclear.com/atomic-habitsPsychology of Money: https://www.audible.com/pd/The-Psychology-of-Money-Audiobook/B08D9TXF3HToday's Guest:Wayne Richard, COO of  Bean Ninjas is a former corporate climber with experience working in financial planning and analysis for Hewlett Packard. He led teams focused on forward looking projection models and comparative analysis. He's helping founders understand the basics of financial planning and how their decisions were impacting their businesses.Connect and learn more about Wayne and Bean Ninjas:Website: https://beanninjas.com/LinkedIn: https://www.linkedin.com/in/waynedrichard/Improve your gross margins by up to 40%! Why Portless? Direct Shipping: From China to customers in just 6-8 days Domestic Feel: Custom packaging, local tracking from carriers Cost-Effective: Slash those cargo shipping and customs fees Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

In this episode of the Marketing Mindset podcast, we have the privilege of sitting down with Kelley Thornton, the CEO of Tiege Hanley, an innovative direct-to-consumer (DTC) brand that has been making waves in the skincare industry.Kelley, a seasoned professional with a wealth of experience in the world of DTC brands, shares three crucial elements that every DTC brand needs to thrive and succeed in today's competitive landscape.Join us in this episode to uncover the three fundamental elements that DTC brands need to succeed and gain a deeper understanding of the ever-changing landscape of direct-to-consumer marketing.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

Online marketers are needing to stay abreast of the latest AI tools in this Wild West e-commerce industry. Machine learning requires humans to learn, too. So how are the human digital marketers keeping up?In this urgent race to become the AI tools of choice – from first-party data software to AI email marketing – there's a lot out there to play around with and be dazzled by. Which AI software brands are likely to survive though? And how do you know what will work best for you and your client?Thankfully, we have Dustin Lien, DigitalMarketer's former marketing manager, to guide us on a few of the latest AI tools he's been using with his company, JumpX Growth. Skio, QuickAction, Tare, and BlackCrow are just some of the software apps he's shedding light on for us today.Dustin is actually pinging AI software developers on Slack and helping to improve some of the coding, illustrating that there's room for collaboration between marketers and developers in this AI 'first to market' scramble.As an undercurrent theme, there's a lesson in humility by way of encouragement for marketers who perhaps feel too afraid to learn new tools. The upside to all this learning and what these new AI tools can bring is that you can personalize your campaigns beyond your wildest imagination. Understanding customer cadence ('When does an individual client open his emails and is more likely to be receptive to an offer?', for example) means that new AI marketing software will make a client feel like a campaign is way more personalized. AI is empowering brands to make them feel that you care about them more. We feel good when a brand is personalized to us. With that personalization comes belonging, and with that belonging comes a sense of community. And then we're back to celebrating the wonder of the lifetime customer in our community and all this new AI learning seems totally worth it.Dustin Lien is the Founder and CEO of JumpX Growth, which has done over $35 million in revenue for their clients over the past few years.Key Takeaways:01:25 What has happened to e-commerce in the last 12 months?03:38 What new AI tools can Dustin recommend?05:53 The magic of QuickAction (generative AI for business)08:24 Why you still need a marketer in your corner to leverage the new tools11:44 Using AI to do the heavy lifting, then communicate and implement!13:22 Appreciating what happens when technology and social media are changing so quickly14:50 Why marketers need to be prepared to go back to the drawing board and learn these new tools17:14 The emphasis now placed on maintaining a lifetime customer18:52 Introducing Tare – AI Email Marketing for E-commerce22:58 The race to become the AI tool of choice: collaboration opportunities for marketers26:03 Ask your customers what they want, then build it!27:03 Introducing blackcrow.ai (increasing your welcome flow revenue)29:23 The power of AI to target individual customers at a time of their preference 33:45 The feeling of belonging (community) when you buy into a brand Connect with Dustin Lien:Website - JumpX Growth Agency for E-commerce DTC Brands -

Izzy Rosenzweig is a veteran of the DTC industry for over 10 years. As CEO of Portless, Izzy aims to revolutionize the industry by massively improving DTC's cash flow and profit margins through direct fulfillment. Top 3 Value Bombs 1. In this new DTC model, you could turn inventory to cash in days. You could reduce your risk and inventory. If something does well, you ramp up production and container costs don't even exist in this model. 2. Cross-border fulfillment will change the game for all for thousands of DTC brands and not only allow them to service their customers the way they did yesterday, but to run it with way better cash flow. 3. Play different games. Think outside the box. You're consumers love your brand and by keeping on leaning into these opportunities and these ways to play your game, everyone running DTC Brands or whatever company you want to be extremely successful. Skip the ship, unlock cash flow, and scale faster. Connect with Izzy by visiting Portless Website - Portless Sponsors HubSpot Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales Belay Don't be the bottleneck to your organization's growth! Schedule a free delegation consultation with Belay Text FIRE to 55123 to schedule your delegation consultation today HelloFresh America's number 1 Meal Kit See for yourself: visit HelloFresh.com/50eof and use code 50eof for 50% off plus free shipping  

In this episode of the Marketing Mindset podcast, we dive deep into the world of Direct-to-Consumer (DTC) brands and their subscription models with Connor O'Neill, founder of Toolbox Brands. Join us as Connor shares his invaluable insights and expertise on how to master the subscription model for DTC success.Discover the power of subscription models in building customer loyalty and recurring revenue streams for your DTC brand. Connor delves into the strategies that have enabled him to thrive in the competitive eCommerce landscape, including innovative marketing approaches and customer-centric thinking.Whether you're an aspiring DTC entrepreneur or an established brand looking to enhance your subscription offerings, this episode is packed with actionable insights to help you unlock the full potential of the subscription model in the world of eCommerce.Connect with Connor on LinkedIn: https://www.linkedin.com/in/connor--oneill/Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

Imagine getting insights from some of the brightest minds in the industry! The experts have dived deep into topics like email marketing, engaging customers, and making the most out of data to boost your profits.In today's episode, Jordan West will share with you all the valuable lessons he learned at the Ecommerce Round Table event hosted by Sendlane. Let me tell you, this event was a game-changer in the world of DTC (Direct-to-Consumer). Jordan's going to break down the key lessons that can supercharge your brand or agency. We're talking about everything from maximizing your data for bigger profits to the magic of interactive email content. There's a whole world of wisdom waiting for you!Listen and learn in this episode!Key takeaways from this episode:Benefits of shared Slack channels for prompt issue resolutionUsing plain text emails with single questions to encourage repliesOffering mystery gifts instead of discounts for abandoned cartsValue of access-based launches for new productsIntroduction to Litmus for creating interactive email contentNot constantly rotating audiences: Once you have a steady open rate, gradually add more people instead of blasting your entire audience.Avoid spam traps: Be cautious of email addresses that are not monitored to maintain a good sender reputation.Increase replies: Encourage replies to emails with plain text and single-question emails to boost the sender's reputation.Recommended App:Sendlane: https://www.sendlane.com/Klaviyo: https://www.klaviyo.com/Litmus: https://www.litmus.com/Recommended Link:Obvi: https://myobvi.com/Hush: https://www.heyhush.com/aboutSalvit Advisors: https://www.salvit.com/Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6Why the 'Leverage Playbook'?Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data with their seasoned expertise.Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.Data without interpretation is nothing.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast