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When Ju Rhyu moved to South Korea for a corporate job, she noticed people unapologetically wearing hydrocolloid pimple patches on their faces — on the street, at the office, anywhere. She soon realized no one had cornered the US market yet on this skincare secret, and Hero Cosmetics was born. Rhyu joins host Jeff Berman this week to reveal the lessons she learned as a first-time entrepreneur who built a brand that earned a $630 million exit.Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The company behind the blockbuster acne fighter, Mighty Patch, was launched in 2017 with a single product sold exclusively on Amazon. It was inspired by similar patches Ju Rhyu had seen while living in Korea. Ju struggled with breakouts herself, and when she tried a patch and saw how well they worked, she was inspired to tailor a patch for the U.S. market. So, while the product wasn't new, Ju recognized a niche to be filled.Over the next five years, Ju and her co-founders—brothers Dwight and Andy Lee—grew Mighty Patch from a niche product to a cosmetics industry sensation. Seemingly overnight, teens and young adults across America and all over social media could be seen proudly wearing patches on their faces. The Mighty Patch became so successful that in 2022 Hero Cosmetics sold for $630 million. And today, Hero is the number one selling acne treatment brand in the United States.This episode was produced by Chris Maccini with music by Ramtin Arablouei and Sam Paulson.Edited by Andrea Bruce, with research from Olivia Rockeman. Our engineers were Gilly Moon and Robert Rodriguez. You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy's free newsletter at guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This is Ju Rhyu for Female Startup Club.Hi everyone and welcome back to the show! It's Doone here, your host and hype girl! Every week on the Female Startup Club podcast I interview some of the world's most successful founders and women in business to understand their blueprint to success. And today you're going to meet someone very very special. Ju Rhyu. She's the founder of a company called Hero Cosmetics. Now we had Ju on the show back in 2020 - pandemic - when I was London based - feels like a lifetime apart from today - to share her journey in starting the business - and if you didn't hear that episode I highly recommend you go back and listen to it because Ju took a very interesting path to launching Hero and it's well worth a listen, with so many interesting gems and mini tactics we can all take note of. But today we're digging into something VERY different and exciting and crazy. It's her path to acquisition. We often hear on the show from entrepreneurs who have raised millions of dollars and are in the middle of the journey but last year in 2022 Ju sold her business, for $630 million dollars. That is more than half a billion dollars. Wow. And it's rare that we get to learn from someone who's actually pulled this off at this scale. This conversation is so insightful and as always Ju shares it all. So buckle up - because we're in for a real treat today.Alrighty let's do this! This is Ju for Female Startup Club.LINKS WE MENTION:Hero Cosmetic's Website Hero Cosmetic's TIkTokHero Cosmetic's InstagramJu Rhyu's InstagramJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.
It's one of the biggest, most remarkable exits I'm aware of in ecommerce: in 2022, Hero Cosmetics sold for $630M. So in this episode, I brought Hero's co-founder and former CEO, Ju Rhyu, on to the show to talk about how in the world they accomplished such a big outcome, what she's up to now, and whether or not all that money actually made her happy. EPISODE HIGHLIGHTS [00:02:03] Acne care brand and product. [00:03:18] Launching on Amazon. [00:08:30] What made Hero successful? [00:09:38] Focusing on profitable channels. [00:13:40] Prioritizing retail over DTC. [00:16:29] Acquisition and role transition. [00:19:44] Selling the business and the best day of her life. [00:23:08] Investment opportunities and exclusivity. [00:26:23] Scaling an e-commerce business. [00:30:56] Happiness after a successful exit. [00:34:46] Work and fulfillment in life. [00:35:27] Transitioning after a successful exit. [00:39:02] The value of mistakes. [00:42:04] Amazon-first distribution strategy. EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit www.morenow.co and use the code AJF20 to get 20% off your first 3 months. OTHERE AFP EPISODES REFERENCED IN THIS EPISODE "Patrick Coddou Sold Supply" (Spotify, Apple) "Patrick Coddou, One Year After The Exit" (Spotify, Apple) "Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks" (Spotify, Apple) FOLLOW UP WITH JU Follow Ju on X: https://twitter.com/jurhyu Follow Ju on Instagram: https://www.instagram.com/jurhyu FOLLOW UP WITH ANDREW Follow Andrew on Twitter: @andrewjfaris Email Andrew: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com EPISODE MUSIC Music Intro: "Tell Me Mama" by The Devious Means Music Outro: "Rusty Little Scissors" by The Devious Means
Ever wonder what it's like to sell your beauty brand for hundreds of millions of dollars? Same. Ju Rhyu, co-founder of Hero Cosmetics, which was acquired in 2022 for $630 million, is on the pod to shed some light on the recent Naturium M&A news, what really goes down when your company is bought, and how much money founders actually walk away with. Plus, she shares which brand she thinks will make the next big exit. But first: will *NSYNC reunite at the VMA's tonight? Kirbie thinks so. Shop this episodeGlossAngelesPod.comhttps://linktr.ee/glossangelespodCALL US: 424-341-0426Shop products from our episodesJoin our FB Group: https://www.facebook.com/groups/glossangelespodcastInstagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.
What's New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it!Check out today's episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most.0:00-0:17 — Introducing the series0:18-7:29 — Pattern Beauty expands into professional Salons, launching Pattern Beauty Pro for licensed cosmetologists, stylists, and salons 7:30-17:09 — Hero Cosmetics expands to Canada, products now available online & in-store at Canadian retailers including Shoppers Drug Mart and Walmart 17:10-29:13 — Sephora launches a new program, 'Sephora Sounds' for upcoming, underrepresented musical artists Follow Nia on Instagram to connect & join the unfiltered conversation online! Support the show
In this uninterrupted episode in partnership with Hero Cosmetics, we chat with brand co-founder Ju Rhyu about the making of The Mighty Patch, the translucent acne sticker that now sells once every 2 seconds. You'll find out what makes Hero's medical-grade hydrocolloid patch superior to the many dupes that have cropped up since its 2017 launch (the shade!), along with the best way to work its mighty magic into your makeup routine.You'll hear about:Why Reddit was a goldmine for understanding acne-sufferers' needs in the brand's developmentHow to layer concealer with the acne patch (over or under- we find out once and for all!) Ju's personal skincare routine - from a luxe retinol facial oil to her fave French pharmacy findThe one up-and-coming beauty brand she thinks needs to be on our radarThe innovative, acne-meets-aging fix that she's dropping nextSponsor info: In Canada, find Hero Cosmetics Mighty Patches at Shoppers Drug Mart, Walmart, and Amazon. And in the US, Hero is always available on HeroCosmetics.us. Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302. For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*Hosts: Carlene Higgins and Jill DunnTheme song, used with permission: Cherry Bomb by Saya Produced by Dear Media StudioSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ju Rhyu is the Co-Founder and CEO Hero Cosmetics, the incredible skincare brand that launched in 2017 with one product, and sold in 2022 for over $600m. On this episode of ITS, Ju describes how she built a high growth, omnichannel, profitable company that is deeply loved by an engaged audience.In the Sauce is Powered by Simplecast.
Yarden Horwitz is the Co-founder of Spate, the artificial intelligence platform for identifying top trends in beauty. Over 150 beauty brands rely on the Spate platform to make critical business decisions in marketing and product development, including Estée Lauder, L'Oréal, P&G, Olaplex, Amika, Hero Cosmetics, and more. In this episode, Yarden tells about about the data and insights that are evolving from the New Face of Beauty. The New Face of Beauty describes the consumer's evolution from 2020 to 2023. They are demanding low maintenance, convenient solutions, they are investing in top dollar beauty treatments and they have an appetite to stand out amongst the crowd of trend followers. Yarden also tells us about her startup journey and road from Google's Trendspotting team to co-founding Spate.In 2016, she was named the Future Voice of Fashion by the Business of Fashion. Yarden sits on the NewBeauty Brain Trust board, which is exclusive to highly regarded experts in the beauty industry. She was named one of the most influential female leaders of 2022 by Entrepreneur Magazine. Hosted on Acast. See acast.com/privacy for more information.
What does it take to build a brand that stands out as a Hero? How does the Hero's story inspire us and bring about positive impact in the world around us? Listen now as Ju Rhyu shares with Phillip some of her Hero's journey in building Hero Cosmetics!Standout Success{00:02:47} Ju knew that acne care is an emotional and sensitive area of the market, and she wanted the name of the product and of the brand to be positive and connect emotionally with consumers who needed the solution the product would provide{00:05:25} “When we started, even though we started on Amazon, I always knew this business would be an omnichannel business because when you have a pimple emergency, two day free shipping is great, but nothing sometimes is as good as being able to walk into a store and pick up a product that same day.” - Ju{00:06:00} Hero's first in-store launch went so well that it went nationwide pretty quickly, and then two years later was in Target where one SKU became a mulit-million dollar SKU within one year{00:11:00} “I definitely have the philosophy that I'll always do what's right for the business. And if I'm no longer the right person, then I will gladly step aside and make room for a real professional.” - Ju{00:13:34} “I'm constantly amazed at people who are at the highest levels of success or fame or however we hold them, when asked about who their heroes are, they pull out a Tom Rinks or a Scott Norton who has never been mentioned on Twitter, not once. I think that that's really interesting.” - PhillipAssociated Links: Learn more about Ju Rhyu and Hero CosmeticsCheck out other Future Commerce podcastsSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
This is Ju Rhyu for Female Startup Club Hi everyone and welcome back to the show! It's Doone here, your host and hype girl! I'm coming to your ears from Sydney Australia and it is a beautiful sunny day over here. If you've just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world's most successful founders and women in business to understand their blueprint to success. And today you're going to meet someone very very special. Ju Rhyu. She's the founder of a company called Hero Cosmetics. Now we had Ju on the show back in 2020 - pandemic - when I was London based - feels like a lifetime apart from today - to share her journey in starting the business - and if you didn't hear that episode I highly recommend you go back and listen to it because Ju took a very interesting path to launching Hero and it's well worth a listen, with so many interesting gems and mini tactics we can all take note of. But today we're digging into something VERY different and exciting and crazy. It's her path to acquisition. We often hear on the show from entrepreneurs who have raised millions of dollars and are in the middle of the journey but last year in 2022 Ju sold her business, for $630 million dollars. That is more than half a billion dollars. Wow. And it's rare that we get to learn from someone who's actually pulled this off at this scale. This conversation is so insightful and as always Ju shares it all. So buckle up - because we're in for a real treat today. And just one last thing before we get into this episode and while I have you here. I just want to give you some hype girl energy to get out there and start posting on TikTok today. Last week I shared something completely left of field to my usual content online - very personal - very gross - and it has just exploded online! I'm talking millions of views, thousands of followers, hundreds of new subscribers, and it really just reminded me that the power of TikTok is still just so insane and so here for everyone to access. It's free to use. It's just a time investment. And it's worth it. So go check out the video and then DM me if you wanna chat about your Tiktok strategy! Because I'm thinking about doing some solo episodes where I break down some key strategies and answer some questions. Alrighty let's do this! This is Ju for Female Startup Club. Check the video out here: https://www.tiktok.com/@dooneroisin LINKS WE MENTION: Hero Cosmetic's Website Hero Cosmetic's TIkTok Hero Cosmetic's Instagram Ju Rhyu's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Archive: www.archive.com/FSC
This is Ju Rhyu for Female Startup Club Hi everyone and welcome back to the show! It's Doone here, your host and hype girl! I'm coming to your ears from Sydney Australia and it is a beautiful sunny day over here. If you've just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world's most successful founders and women in business to understand their blueprint to success. And today you're going to meet someone very very special. Ju Rhyu. She's the founder of a company called Hero Cosmetics. Now we had Ju on the show back in 2020 - pandemic - when I was London based - feels like a lifetime apart from today - to share her journey in starting the business - and if you didn't hear that episode I highly recommend you go back and listen to it because Ju took a very interesting path to launching Hero and it's well worth a listen, with so many interesting gems and mini tactics we can all take note of. But today we're digging into something VERY different and exciting and crazy. It's her path to acquisition. We often hear on the show from entrepreneurs who have raised millions of dollars and are in the middle of the journey but last year in 2022 Ju sold her business, for $630 million dollars. That is more than half a billion dollars. Wow. And it's rare that we get to learn from someone who's actually pulled this off at this scale. This conversation is so insightful and as always Ju shares it all. So buckle up - because we're in for a real treat today. And just one last thing before we get into this episode and while I have you here. I just want to give you some hype girl energy to get out there and start posting on TikTok today. Last week I shared something completely left of field to my usual content online - very personal - very gross - and it has just exploded online! I'm talking millions of views, thousands of followers, hundreds of new subscribers and it really just reminded me that the power of TikTok is still just so insane and so here for everyone to access. It's free to use. It's just a time investment. And it's worth it. So go check out the video and then DM me if you wanna chat about your Tiktok strategy! Because I'm thinking about doing some solo episodes where I break down some key strategies and answers some questions. Alrighty let's do this! This is Ju for Female Startup Club. Check the video out here: https://www.tiktok.com/@dooneroisin LINKS WE MENTION: Hero Cosmetic's Website Hero Cosmetic's TIkTok Hero Cosmetic's Instagram Ju Rhyu's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Archive: www.archive.com/FSC
Today's guest is Scott Norton, co-founder of Sir Kensington's. Scott is a consumer growth investor and backs early and growth stage consumer businesses across both physical products and digital services. He has invested in over 15 early and growth stage consumer companies, serving on the boards of MUDWTR, Smallhold, and Firstleaf and investing in brands like Hero Cosmetics and Omsom whose founders we've had on the podcast previously. Previously, Scott served as CEO, CMO, and co-founder of Sir Kensington's, best known for making condiments with character. At Sir Kensington's, he helped raise over $20M from investors and guided it to a successful exit to Unilever in 2017. After the business tripled in sales post-acquisition he transitioned to an advisory role for the company at the end of 2020. In this episode we discuss: What great brand storytellers do differently How Scott started Sir Kensington's The key differences between food & beauty startups % margins CPG brands should target Product margin vs. gross margin vs. contribution margin What Scott looks for as an investor How food brands can get into grocery stores What founders need to know about boards of directors And more For more information: Scott's Twitter
Episode 54: Ju Rhyu, the Co-Founder and CEO of Hero Cosmetics. Hero Cosmetics launched in 2017 with one product, The Mighty Patch, a hydrocolloid pimple patch that visibly flattens and minimizes pimples overnight. Today, Hero Cosmetics sells a box of the Mighty Patch every three seconds, and it's been the number-one product in the skincare and acne care categories on Amazon for several quarters.Since I last spoke to Ju on the podcast, Hero Cosmetics has expanded with over 30 products launched and generated $100 million in revenue in five years. Most recently, Hero Cosmetics was acquired by Church & Dwight in September 2022 for $630 million. In this episode, Ju chats about: Hero's successful omnichannel distribution strategyThe company's product innovation processTop takeaways from Hero's $630M acquisitionTips for founders and entrepreneursIf you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. Thank you! Hosted on Acast. See acast.com/privacy for more information.
In this episode I interview Ju Rhyu, CEO & co-founder of Hero Cosmetics. Ju co-founded Hero Cosmetics in 2017 after working in the corporate world when a trip to South Korea inspired her to bring hydrocolloid acne patches to the U.S. market — and thus Mighty Patch (one of Amazon's bestselling personal care products!) was born, kicking off a dazzling success story that is still just beginning. We discuss: The key lessons she learned from successfully growing Hero Cosmetics to to over $100M in profitable revenue within 7 years The contrarian strategies that have unlocked massive growth for Hero Cosmetics Why she decided to sell her company (and why now) What the M&A process was like from initial outreach to acquirers to due diligence The most important things founders need to do in their companies to become "acquisition worthy" The essential people you need on your team to help you sell your company successfully Regrets other founders often have about their exit experiences And more For more info: Ju Rhyu's Instagram & Twitter Ju Rhyu (website) Hero Cosmetics
The CPG Guys are joined in this episode by Ray Cao, Advisor to Founders at Clearco, the world's largest eCommerce investor built by Founders for Founders. Equity-free. Bias-free. Hassle-free.Follow Ray on LinkedIn at: https://www.linkedin.com/in/raycao/ Follow Clearco on LinkedIn at: https://www.linkedin.com/company/getclearco/Follow Clearco online at: https://clear.co/Ray answers these questions:1) You have such a plethora of experiences beginning as an engineer by training, trading at Barclays Capital to then becoming a founder, starting and successfully selling a number of businesses. Tell us about this interesting journey of yours.2) What are you seeing these days? Rapid omnichannel growth? Or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? 3) Should all brands be leaning into digital and competing now with digital native brands?4) What are your thoughts on the basics of success in a digital world? How do you advise brand founders today?5) In addition to startups, you are also an advisory board member for Groceryshop/Shoptalk. Tell us about that role and also other things that you are personally doing to drive success for our industry.6) In your role at Clearco, you worked with a lot of ecommerce aggregators. I think many of us (and our audience) have received calls from these heavily funded startups in the last couple of years to join these startups. Can you tell us what you're seeing in the space and how it has evolved? Where do you think things will end up?7) Many of us recently saw the acquisition of Hero Cosmetics to Church and Dwight. It looked like a great transaction for all those involved, do you expect to see more in the near future?8) A few years ago, there was a lot of discussion around how DTC brands are going to tear apart the P&Gs, Nestles and Unilevers of the world. You know and spend time with a lot of CPG executives as well. What do you feel is the overall sentiment right now amongst the CPG executive community as it relates to DTC and how real of a threat is DTC today?9) As it relates to investing, what do you personally look for in startups and what maturity do you get involved in?10) What's next in retail and ecommerce? Are there any companies or innovations that you're really excited by?What is your personal advice for startup founders or potential founders who are eager to run the race of competing with a scaled CPG product? What would differentiate them?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Earned: Strategies and Success Stories From the Best in Beauty + Fashion
This week, we're taking a trip down memory lane and re-sharing one of our top episodes of 2022: Ep. 47, featuring Ju Rhyu, co-founder and CEO of Hero Cosmetics—an acne-focused skincare brand that achieved $100 million in revenue last year.To start the episode, we learn how running Hero Cosmetics today differs from when Ju launched the brand four years ago, and Ju shares why she says no to a lot more opportunities that come her way. We then hear why Hero Cosmetics launched on Amazon with only one SKU, and how Ju went on to build a successful business on the platform. Next, we take a step back to explore Ju's career journey: from earning her MBA at Columbia, to her time working at Kraft, Samsung, and American Express, to starting Hero Cosmetics. We discuss why Hero Cosmetics focuses heavily on earned media, including building relationships with publications and influencers to drive brand awareness. To close the show, Ju shares the “game-changing” advice she received that fueled her extremely intentional product development and distribution strategies.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're questing with Hero cosmetics' founder and CEO Ju Rhyu, who recently sold her business for $630MM after bootstrapping it from zero after just 5 years. A wise singer once said “I need a hero,” and I think they were talking about Ju. In light of mounting retail and DTC ecosystem challenges combined with the worst economy modern marketers have ever seen, Ju's exit represents a massive win for the health and beauty ecosystem as well as for all entrepreneurs out there with a dream. This podcast goes deep on: Reversing the DTC Playbook with Amazon first, retail second, dtc last Building for saleability from day one Why Ju doesn't want to be considered a “girl boss” and how her life has changed since seeing all those zeros hit her bank account… Are you holding out for a hero who is both fresh from a fight? Larger than life? Listen no further Ju Rhyu has you covered…on with the show. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
Cult products are almost impossible to manufacture.This coveted status grows organically and happens when a product resonates with a loyal, sometimes fanatic community of fans. In today's fast moving beauty space where trends happen at the speed of TikTok, achieving cult status that sticks can be elusive. It requires vision and serious business chops. This week, Kelly Kovack is joined by Ju Rhyu, the Co-Founder and CEO of Hero Cosmetics. Ju explains how she self-funded the business' launch with one product on Amazon, built a brand that redefined the acne category and achieved a $630 million strategic exit in five years. See omnystudio.com/listener for privacy information.
What's New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it!Check out today's episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most.0:00-0:19 — Introducing the Series0:20-10:48 — Kourtney Kardashian-Barker set to launch vitamins and supplements under her new lifestyle brand 'Lemme' 10:49-28:58 — Allure announces 345 winners of their coveted Best of Beauty Awards 28:59-49:34 — Hero Cosmetics Announces They've Been Acquired by OG Manufacturer Church & Dwight For $630 MillionFollow Nia on Instagram to connect with her and join the unfiltered conversation @whatsnewinbeauty on TikTok!
In this week's episode of Honest Retail, we are joined by Alison Cayne, and we chat about the topics and headlines that are capturing our attention, including: - Hero cosmetics acquisition - Instagram shopping slows - Fast Twitch Launch - Kim K's private equity launch Cameron McCarthy: https://www.linkedin.com/in/cameronkennethmccarthy/ Taylor Foxman: https://www.linkedin.com/in/taylor-foxman/ Carlton Fowler: https://www.linkedin.com/in/carlton-fowler-63069478/ Alison Cayne: https://www.linkedin.com/in/alison-cayne-223b0b14a/
It’s September 12th, 2022 and this is the Watson Weekly - Your Essential eCommerce Digest! Today on the show: CommerceHub acquires ChannelAdvisor in combination of two rivals Instacart running away from its former mission by acquiring software company Rosie Church & Dwight to acquire Amazon native brand Hero Cosmetics Target updates supply chain leadership and plans CEO succession And the Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs. For more news from Rick, check out: https://www.rmwcommerce.com/ and https://www.linkedin.com/in/rickwatsonecommerce/
In episode Twelve of Down To Chat DTC, Eli and Cody chatted about all things community building, team building, the $630M acquisition of Hero Cosmetics, and more. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
Joining me on the show today is Ju Rhyu, Founder of Hero Cosmetics. Hero makes super-powered skincare products to put you back in control of your skin and to help restore your confidence and they're best known for their Mighty Patch acne patches. And here's a super fun fact, they sell a box every 15 seconds with over 2 million boxes sold in over 8,500 retail doors. That's pretty Mighty I have to say, right? But what's even crazier is that I just did a quick google of her last week when I was making a TikTok biz breakdown of the Hero journey and now she boasts of selling a product every 3 seconds. THREE Seconds. Can you imagine? In 2021 last year she did more than 100 million dollars in annual rev, in just 5 years of starting her biz. If that's not wildly inspiring I don't know what is. I discussed all sorts of things with Ju—from how she launched her brand exclusively through Amazon to how she found a manufacturer in South Korea and how she goes about driving crazy growth. But there's one key takeaway in particular that I want to focus on today: Bootstrapping puts focus on profitability. Together with her two co-founders, each partner put personal capital into a dedicated bank account to get the business going. Many startup entrepreneurs find that having limited capital can prove to be a blessing in disguise. Because having a tight budget forces you to think twice about every move and be resourceful and creative. Further down the line, showing an investor that you've gone through this process and made it to the other side can be seen as a big plus for credibility and ultimately set you a higher valuation for the business. Bootstrapping was good because it forced them to really focus on being profitable from the very beginning. They couldn't pay themselves fancy salaries or spend too much on PR firms and those kinds of things. So it was ‘boots to the ground, approach' which means they were always really resourceful. Which in turn makes them more attractive as a business to investors. And I think this is such a key insight. We can get caught up in these stories and articles we read in the media celebrating founders who are going out raising millions of dollars before even launching a product and think that's what we should be doing, but having to prove out your concept first, get traction and actually build a profitable business will put you in a much better position to raise down the track if you need to. Focus on bootstrapping your business in the beginning until you've proven traction and figured out the foundations. You might then find you don't need to raise. In this episode, we're covering why they decided to launch the brand exclusively through amazon, how she went about finding her manufacturer and what they do today to drive crazy growth. LINKS WE MENTION: Hero Cosmetic's Website Hero Cosmetic's TIkTok Hero Cosmetic's Instagram Ju Rhyu's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Joining me on the show today is Ju Rhyu, Founder of Hero Cosmetics. Hero makes super-powered skincare products to put you back in control of your skin and to help restore your confidence and they're best known for their Mighty Patch acne patches. And here's a super fun fact, they sell a box every 15 seconds with over 2 million boxes sold in over 8,500 retail doors. That's pretty Mighty I have to say, right? But what's even crazier is that I just did a quick google of her last week when I was making a TikTok biz breakdown of the Hero journey and now she boasts of selling a product every 3 seconds. THREE Seconds. Can you imagine? In 2021 last year she did more than 100 million dollars in annual rev, in just 5 years of starting her biz. If that's not wildly inspiring I don't know what is. I discussed all sorts of things with Ju—from how she launched her brand exclusively through Amazon to how she found a manufacturer in South Korea and how she goes about driving crazy growth. But there's one key takeaway in particular that I want to focus on today: Bootstrapping puts focus on profitability. Together with her two co-founders, each partner put personal capital into a dedicated bank account to get the business going. Many startup entrepreneurs find that having limited capital can prove to be a blessing in disguise. Because having a tight budget forces you to think twice about every move and be resourceful and creative. Further down the line, showing an investor that you've gone through this process and made it to the other side can be seen as a big plus for credibility and ultimately set you a higher valuation for the business. Bootstrapping was good because it forced them to really focus on being profitable from the very beginning. They couldn't pay themselves fancy salaries or spend too much on PR firms and those kinds of things. So it was ‘boots to the ground, approach' which means they were always really resourceful. Which in turn makes them more attractive as a business to investors. And I think this is such a key insight. We can get caught up in these stories and articles we read in the media celebrating founders who are going out raising millions of dollars before even launching a product and think that's what we should be doing, but having to prove out your concept first, get traction and actually build a profitable business will put you in a much better position to raise down the track if you need to. Focus on bootstrapping your business in the beginning until you've proven traction and figured out the foundations. You might then find you don't need to raise. In this episode, we're covering why they decided to launch the brand exclusively through amazon, how she went about finding her manufacturer and what they do today to drive crazy growth. LINKS WE MENTION: Hero Cosmetic's Website Hero Cosmetic's TIkTok Hero Cosmetic's Instagram Ju Rhyu's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Topics we explore: ~ Key startup stage growth areas ~ Relearning after iOS 14 ~ Working with TikTok creators ~ Balancing acquisition and retention ~ Harnessing the power of marketplaces ~ Dedicated reviews pages ~ And a whole bunch more
Host Mimi Banks is joined this week by Ju Rhyu, the Founder of Hero Cosmetics. Ju shares how a pimple emergency led her to the idea for her incredibly successful product, the Mighty Patch. She discusses her journey since launching her brand in 2017, and what is next for Hero Cosmetics. Instagram: https://www.instagram.com/beautybizshow/ See omnystudio.com/listener for privacy information.
Hero Cosmetics cofounder, Ju Rhyu has entered Female Founder World! You know Hero Cosmetics for their Mighty Patches pimple stickers, an idea Ju and her cofounders spent $25,000 to launch and is now hitting $100 million revenue each year. Ju's clear on her blueprint for building a $100 million brand: Start with one channel and one SKU, master it, rinse and repeat. LINKS: Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com herocosmetics.us Say hey to Jasmine: instagram.com/jasminegarnsworthy wsj.com WWD.com beautyindependent.com gcimagazine.com SHOWNOTES: 05:15 Ju's recipe for an unstoppable cofounder team 07:29 Hero Cosmetic's blueprint for Amazon success 14:55 Where to spend your first $25,000 as a founder 19:45 Hero Cosmetics product launch marketing strategy 22:10 Resource recommendations 26:08 Business idea brainstorm
Earned: Strategies and Success Stories From the Best in Beauty + Fashion
In Ep. 47 of Earned, Conor sits down with Ju Rhyu, co-founder and CEO of Hero Cosmetics, an acne-focused skincare brand that achieved $100 million in revenue last year. We start the episode by learning how running Hero Cosmetics today differs from when Ju launched the brand four years ago, and Ju shares why she says no to a lot more opportunities that come her way. We then hear why Hero Cosmetics launched on Amazon with only one SKU, and how Ju went on to build a successful business on the platform. Next, we take a step back to explore Ju's career journey: from earning her MBA at Columbia, to her time working at Kraft, Samsung, and American Express, to starting Hero Cosmetics. We discuss how Hero Cosmetics focuses heavily on earned media, including building relationships with publications and influencers to drive brand awareness. To close the show, Ju shares the “game-changing” advice she received that fueled her extremely intentional product development and distribution strategies.
Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews
After finding a gentle hydrocolloid patch in South Korea, Ju Rhyu knew the US acne and skincare industry was missing something innovative and effective. With the help of two other founders, she launched her brand Hero Cosmetics where the mission is to create functional skin solutions focused on acne.Today, we have the pleasure of hearing from Ju about Hero's journey to crafting cult-favorite products like the Mighty Patch that catapulted the brand to success – landing Hero in stores like Ulta and Target, and scaling the brand's revenue to the $100 million mark. Ju also dives into: Formulating a product in Korea to bring to the USWhat differentiates Hero Cosmetics acne patch from competitors and how to put it to the test at homeLeveraging Amazon to launch and build a company in an unconventional wayHow paying attention to comments and reviews on products inspired Hero to launch cult-favorite products like the Mighty PatchYou'll also hear about recently launched products and what's next for the brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co
I review Hearthstone's newest Hero Cosmetics before playing WickedGood's Questline Priest on the ladder. You can find the deck import link below the following contact links. Join our Discord community here or at discord.me/blisterguy. You can follow me on twitter @blisterguy. You can follow the podcast on twitter @walktoworkHS Subscribe in iTunes or Stitcher or your podcatcher of choice. You can see my infographic archive here. Subscribe to my Youtube channel. You can support this podcast and my other Hearthstone work at Patreon here. # 2x (1) Gift of the Naaru # 2x (1) Renew # 1x (1) Seek Guidance # 1x (1) Shard of the Naaru # 2x (2) Pandaren Importer # 1x (2) Serena Bloodfeather # 2x (2) Thrive in the Shadows # 2x (3) Death's Head Cultist # 2x (3) Entrapped Sorceress # 1x (3) Venomous Scorpid # 2x (4) Hysteria # 1x (4) Najak Hexxen # 1x (4) Xyrella # 1x (5) Spammy Arcanist # 2x (5) Spirit Guide # 2x (6) Lightshower Elemental # 1x (6) Undying Disciple # 1x (7) Mutanus the Devourer # 1x (7) Soul Mirror # 1x (8) Mo'arg Forgefiend # 1x (8) Xyrella, the Devout # AAECAefwBAzIvgOW6AOf6wPU7QOm7wPd9gOH9wPM+QPoiwSljQSFowSLowQJk7oD+OMDmOoDmusDzfIDyfkDrYoEiKMEiqMEAA==
Predicting the Ecom, DTC, and Tech winners and losers of 2022It's a new year and spoiler alert…Brian still loves Costco. He's actually banking that it becomes the biggest retail winner of 2022, whereas Phillip is rooting for GAP Brands (Old Navy, Banana Republic, Atheta)Will Amazon come out as the biggest retail loser of 2022? Possibly. Everyone is feeling the effect of disinformation and it doesn't seem to be getting betterCould beauty brands be leading the way in DTC this year? Phillip and Brian are thinking Harry's and Hero Cosmetics“To criticize a direct to consumer brand is to somehow intrinsically criticize its founding team and the small amount of people that work on it. That has to change.” -PhillipWho will take home the gold for biggest media winner of 2022? HBO Max, Netflix, or could Youtube come out on top? “YouTube is completely untouched and maybe it should be the biggest winner of 2022.” -Phillip“Here's my loser for media: None. I think media is on a trajectory. Media continues to dominate.” -BrianThe rise of the Aggressive Aesthetic: brands are becoming loud. They're starting to stand out in a sleek and bold way. Associated Links:Insiders #092: These Brands I TrustEpisode 8: Body DataSubscribe to InsidersListen to our other episodes of Future CommerceListen to our newest podcast, Infinite ShelfHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
In episode #40 Chloe and Taylor sit down for a mental health chat with full-time college student and skincare content creator, Imani King of @chillwithmani. Imani started openly documenting and sharing the highs and lows of her acne positivity journey on TikTok at the start of the pandemic and was able to successfully monetize her account around the 2K follower mark. She is consistently partnering with major beauty brands such a Youth to the People, Hero Cosmetics, Amika, and more, and today she is here to share her top industry secrets with YOU! We dive into: How Imani got into the world of content creation Tips for realizing your worth and monetizing your content as a small creator under 10K and as a creator of color Her best and worst experiences working with brands Red flags she looks out for when partnering with brands How openly sharing her acne positivity journey has impacted her mental health overall (both positively and negatively) Her favorite self-care item under $50 And more!! Taylor's Favorite of the Week: White Ankle Boots from Nordstrom Rack Chloe's Favorite of the Week: Sand and Fog Golden Spice Soy Wax Candle Small Business Shoutout: Conscious Step To keep up with Imani on Instagram click HERE To keep up with Imani on TikTok click HERE Feel free to stalk your hosts a little further: Chloe: @chloew.art Taylor: @taygrahambiz and @sociallytaylored To ask us a question or request a guest, connect with us on Instagram and Twitter @ceoishpodcast or email us at ceoishpodcast@gmail.com
Have you ever had an idea for a business or a product? If you are listening to this podcast, then the answer is most likely a resounding “yes!” But here's a harder question… What did you do next? Maybe you jotted some things down in a notebook, or even went as far as making a business plan. But again I ask, what did you do next? Did a few weeks roll by and you forgot all about it? Or maybe, like Ju Rhyu, you took a couple steps forward before realizing what a difficult and risky journey it would be. “I was doing it by myself. It was very intimidating. I got intimidated by the amount of money that I realized I had to put in for the first PO. So then I stopped, I stopped and I took a job.”Ju had a vision for a company she called Hero Cosmetics, but there were years between the birth of that idea and actually getting a business off the ground. Ideas are plentiful. I've had them, and I'm sure you have, too. But what is that missing piece that keeps us and those like us from executing on these ideas and dreams? What was stopping Ju? There is so much risk and so much to fear when you're about to jump off that proverbial ledge into entrepreneurship. Ju felt that fear deep in her bones and it stopped her in her tracks. That's not unique.Main Takeaways:Reasons to Have a Co-founder: Creating a business can be easier with support from co-founders. Sharing the many responsibilities of running a business — including financial obligations and time investment — can help you get more done quicker and on the road to success faster. Know what you need as a founder to get the project launched. Do you need someone there with you, sharing the burden? What part of the business is the most difficult that could be aided with another person coming on board? When you answer these questions and then act on your decision, you can start to bring your idea to life in real ways. When to Expand: Knowing when to focus your company on a limited number of products and when to expand your offerings is key. You have more limited resources in the beginning stages, so every effort needs to be poured into a select few (or singular) products so that you can make it succeed. At some point you will need to expand if you want to grow, so being strategic when and how you do so is key. Journeys Don't Have to be Linear: It doesn't matter what path you start out on, you can still find your way to becoming that successful entrepreneur. Even if you get handed a set of unfortunate circumstances, those can become learning opportunities and blessings in disguise. Learning how to reframe perceived difficulties and how to take the next step when you're ready are two ways to help navigate an indirect journey. ---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.
Ju started in the world of corporate, working for DTC brands like Kraft, American Express, and Samsung. After a few years, she decided to leave that world to start Hero Cosmetics, a brand revolutionizing the world of acne care. It all started with the Mighty Patch, which changed the way people looked at acne. Today. We hear about how Ju built an acne care 2.0 consumer brand to break down social barriers and how she continues to bring new innovative products to the acne market. I hope you will enjoy this episode of Founded Beauty and if you do, please share it with a friend who you think will love it too.Founded Beauty is available on all podcast platforms and we release new episodes every Monday and Thursday so be sure to follow the podcast to be notified. We really appreciate every single listen, share, and review. It goes such a long way and helps us reach new listeners. As a little thank you, I will be hosting a giveaway each week on my Instagram channel (@mehta_a) where you can win some exciting goodies. Follow Akash and Ju:Akash Mehta: @mehta_aFable & Mane: @fableandmanewww.fableandmane.comJu Rhyu: @jurhyuHero Cosmetics: @herocosmeticswww.herocosmetics.com For more information about Founded Beauty please visit: www.foundedbeauty.com#foundedbeauty See acast.com/privacy for privacy and opt-out information.
“In the beginning it was really important for me that our business be a business that could stand on its own two feet, and that our company not be a money pit” @jurhyu #DTCPOD“It's important to know what's trending so that you can insert yourself into the conversation at a moment's notice and really be part of that community.” @jurhyu #DTCPOD“Read every day, just absorb information because you need to know what's going on in your category, in your industry, in the world, because those things really can impact your business.” @jurhyu #DTCPOD“If you have the QR code on the package and someone scans it, it gives more surface area for you as a brand to do more education or maybe introduce them to some other kind of experience.” @jurhyu #DTCPOD“A retailer's private label is probably the scariest competitor or potential competitor there could be because they have all your data. They know exactly what products are selling the best.” @jurhyu #DTCPODWe Speak About:[03:12] Ju introduces herself and Hero Cosmetics [04:49] The brands philosophy behind bootstrapping [07:24] The power of TikTok marketing [10:39] How the social media budget is allocated to create the most brand growth [11:59] Content strategy for social media[14:27] How the brand stays in the loop [15:59] The brand's research strategy [17:48] Creative marketing CGP brands [20:13] The brand's experimental plays [27:13] The awareness and acquisition strategy for QR codes[30:24] Why private labels can be your biggest competitor[32:56] What's next for Hero Cosmetics and where to find the brand, and Ju Rhyu onlineHow Hero Cosmetics experienced continuous growthJu Rhyu, Co-founder and CEO of Hero Cosmetics, joins the POD to give some insight on the brand's financial plan and unique marketing strategy . Hero Cosmetic is a skincare brand that is solution oriented with mindful ingredients for sensitive skinThe brand began on Amazon, and as it grew, additional products were introduced into the market and since then the brand continues to experience growth. An approach was taken of handling finances through bootstrapping, so that the brand's primary focus would not be on raising funds but rather building the brand, and as the brand grew the financial plan transitioned to form partnerships. Ju recognized that when it comes to building a successful brand, it is important to stay up to date with current trends in any way you can. Growth through TikTok and QR codesHero Cosmetics not only stands out for their skincare products, but also their unique and experimental marketing strategiesThe brand has experienced continuous sustained growth by allocating their marketing budget primarily through social mediaThe brand has created awareness for their products by utilizing TikTok as their central social outlet, which has accounted for their growthJu takes a unique approach to achieving additional growth by implementing QR codes in their packaging, and promotional events. The brand has fostered further growth opportunities through partnerships and a unique paid advertising strategy. Ju recommends being creative with your marketing and being a part of the community your brand is in.Stay tuned as Ju discusses how Hero Cosmetics advanced their product line and what specific marketing strategies have led to the brand's success If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Hero Cosmetics website: https://www.herocosmetics.us/Ju Rhyu twitter: https://twitter.com/jurhyu
Before the Clouds (Business, entrepreneurship, hustle, influencers, career advice, marketing, jobs
Ju Rhyu is co-founder/CEO of Hero Cosmetics. Hero Cosmetics was launched in 2017 with one product, Mighty Patch, as a test on Amazon. Now, Hero Cosmetics sells a box of Mighty Patch every 15 seconds in channels like Amazon, Target, DTC, Neiman Marcus, Goop, Urban Outfitters, Anthropologie and more. She has been named to the Inc. Magazine 2019 Female Founders 100 list and was named a Yotpo 2019 Amazing Woman in Ecommerce. She is a graduate of Brown University and Columbia Business School and splits her time between Paris and NYC.
K-beauty was certainly taking off in the U.S. in 2012. But, when Hero Cosmetics cofounder and CEO Ju Rhyu discovered hydrocolloid patches to treat acne in Korea, it was one innovation that had not landed stateside. "I was living [in South Korea] as an expat, and I was breaking out. I don't really know why -- maybe it was a different environment, different lifestyle stress -- but I was breaking out and really frustrated. I saw a lot of people in Korea walking around with these stickers on their faces. I had asked around, like, 'Oh, what is this? Why are people wearing these patches?' And someone told me that it was for acne. I bought some and I tried it for myself; I was blown away at how well it worked," she said on the Glossy Beauty Podcast. After putting the Hero Cosmetics stamp on hydrocolloid patches, the brand debuted first on Amazon in 2017 and then launched its own DTC website the following year. Though Amazon dissenters in beauty have existed for some time, Rhyu said the platform was the "fastest, cheapest and easiest" way to come to market as a startup. "I wanted to prove out my hypothesis, which was that if I create an acne patch brand for the Western audience, it was going to be successful," she said. Rhyu was more than right. Hero Cosmetics has spurred an acne patch phenomenon and is expected to close the year with more than $80 million in retail sales.
How to succeed on Amazon is a mystery that many DTC brands have tried and failed to solve. There are tricks to winning on the mega ecommerce site — tricks that no one tells you when you first put your product up for sale in the Amazon jungle. That’s why we’ve invited Ju Rhyu on the show. There were a lot of things that Ju wished she knew before she and her co-founders decided to launch Hero Cosmetics on Amazon. Things like what is brand gating? And how do you win the buy box? And what do you do about counterfeit products that pop up right when you start to have a little success?Ju found the answers to all of those questions and learned so much more as she grew Hero into one of the buzziest skincare brands on the market, which went from 0 to $1 million in year one, and now not only sells on its website and on Amazon, but is also featured in retailers like Target, Madewell, CVS Pharmacy and more.On this episode of Up Next in Commerce, Ju spills the beans on what it takes to win big on Amazon, and how you can level up from there.Main Takeaways:Boxing Out Your Opponent: On Amazon, the first steps to success are winning the buy box and brand gating. It takes time, but if you take the steps to prove that you are the true owner of your product or IP, you’ll be able to avoid much of the pain that comes with selling on Amazon.If You Build It, They Will Come: Getting your product into retail locations is a mix of luck, perseverance, and creating your own destiny. Relentlessly pitching your product to anyone who will listen, and then jumping on trend-seeking retailers is a strategy to get your foot in the door. Also, having a PR strategy to build buzz may help drive interest in your brand. Far Out Future: Because 2020 accelerated the adoption of ecommerce, DTC brands are in a position to set the stage for where business is headed. From bike delivery to the creation of a DTC mall, Ju has a lot of predictions on what to look out for down the road.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hello and welcome back to up next in ecommerce. This is your host, Stephanie Postles co-founder at mission.org. Today on the show we have Ju Rhyu the co-founder and CEO of Hero cosmetics. Welcome.Ju:Thank you. Thanks for having me.Stephanie:Yeah. I'm really excited that you took the time to call in from Paris. That's so fancy when I say Paris, maybe you're like, this is normal for me, but you feel fancy.Ju:It was a fun fact that I tell people, "Oh, by the way, I live in Paris."Stephanie:So tell me a little bit about Hero. I would love to hear the founding story of how you started it. I mean, it has tons of news coverage and I was reading so many different stories. And I want to hear from you though about how you came to found it.Ju:I mean, the story is I was living in Korea. I was working there as an expat in Seoul, South Korea, and I was suffering from adult acne. I don't know exactly what was causing it. Maybe it could have been the changing environment, the lower air quality change in lifestyle, or maybe stress, I'm not sure. I was really frustrated because I kept breaking out and it was always just hard for me to find a solution that worked for me. But in Korea I noticed a lot of people walking around with these acne patches on their faces. So I got really curious. I went to a pharmacy, I bought some, and then I was just amazed at how well it worked because it sucked everything out and protected me from touching the area and picking at it.Ju:It was really gentle on my skin. And then I immediately started wondering why I was learning about it then, and not like 15 years ago and why it wasn't more available in the US so I did some research and then that's when the idea of like, Hey, I should make this available in the US I think people would really like it.Stephanie:That's so cool. I mean, it seems like Korea, all the beauty trends right now are coming from there, everything when it comes to double cleansing and [inaudible]Ju:Well, the 12 step regimen.Stephanie:Yes. I try to follow the 12 step regimen. And I got a little overwhelmed. I'm like, Oh, this is a lot to clean my face. So you found this product in Korea. What did you do next? How did you have the idea? Because a lot of people find other products in other countries. I know, I at least have, or my oldest T brands really good, or Oh, this hammock is really good, whatever it may be. And I don't always think, I'm going to bring this back to the States and do this. So what were your next steps? Why was this the product that you wanted to bring back and start?Ju:First of all, for me, it solved a real problem that I was struggling with it worked better than anything else I had ever really used. And I just got to thinking if this is helping me, this could probably help a lot of other people state side as well. And then actually in Korea, when, if you're a cosmetics manufacturer or distributor, you're obligated to print the name of the manufacturer on the back of your package, that is not true in the US actually. And so the first thing that I did was I started contacting these patch manufacturers to see how much it would cost to buy them from them, how the manufacturing side would work. If they could work with me to develop something that I thought would be suitable for the US market. So I went to a bunch of pharmacies. I bought up a lot of packages. I looked at the backs of the boxes to see who the manufacturers were. And then I started my outreach.Stephanie:What were some of the biggest surprises when you're reaching out to these manufacturers?Ju:I mean, a lot of them didn't return my calls or my emails. I don't blame them. I mean something like random person contacting them about buying up a much of their patches for a business idea that was still very nascent. And so that was a little bit frustrating, but there were a few that did reply to and then there was a little bit of a language barrier just because I mean, I'm Korean American living and I was living in Korea. But my Korean isn't totally fluent. And so a little bit of a language barrier, but I got really lucky because I landed on the manufacturer that we work with today, who was more than happy to get my email was super easy to work with was very open and developing relationship. And that's how, probably how we got to where we are today. From that one cold email he happened to respond and we've been working together for now over three years.Stephanie:Oh, wow. That's really cool. So were they open to creating custom packaging? Because I know when I've looked into this space before, it seemed very black and white. You can have our packaging or something very expensive, but like it's still going to be our design. How willing were they to have something really custom?Ju:They were pretty willing. They were willing to customize design and basically customize anything that we really wanted. So they were pretty open to that. This is their business, they make products for other companies and other brands. And so they were pretty familiar with how that whole process works.Stephanie:And did you end up using a very similar or exact product of what you got in Korea that you started selling here? Or did you make any updates or changes?Ju:Yeah, I worked with the manufacturer to adjust to some things I thought were really important. So things like the adhesion or the stickiness or the absorption power of the actual patch of the hydrocolloid patch. So there were some customizations that were made for this product because I definitely wanted to create like the perfect acne patch. And that's how we landed on what we have now.Stephanie:That's great. And do you feel like you had a leg up because it looked like you've been working in the world of digital and e-commerce prior to Hero. Was there anything that you learned from your past life before Hero that you brought into founding the company?Ju:Oh yeah. All the time. So my background is I actually got my MBA at Columbia business school and then I worked in corporate America for a really long time. So I worked at Kraft foods, American express, I worked at Samsung. That's what brought me to Korea. And I mean, I still lean on my, on all those experiences. I lean particularly on my Kraft foods experience because that was in brand management where they train you in a certain way of thinking for marketing. So, consumer is always first to teach you about the retail landscape and there's a distinction between your consumer and your customer. They talk about like the brand ladder. There's so many things that I still fall back on and use to this day. And then for some of the other companies, things like processes or even knowing about email and open rates and how to really digest analytics like that, are things that I still use today.Stephanie:That's great. So I'm going to get a little crash course in craft methodology. So earlier you just mentioned distinction between consumer and customer. What do you mean by that and how do you practice that?Ju:Yeah, it's funny because in my mind they're very different, but I know sort of in the public, they both get used interchangeably, but the way that a lot of these CPG companies work is they didn't exist before at DTC world. So they always sold through a retailer like a Walmart or Costco or target, et cetera. And so those retailers were always referred to as the customer because those were the people that were actually buying your product. And then you would refer to the consumer as the end-user of the product. So the person who would inevitably eat your Oreo cookie or use your Clorox cleaning solution. Usually the consumer ended up being the consumer of the retailer. So it's really not like if you're working at Kraft foods the consumer is not technically your consumer. I mean, it is, but by way of the retailer. And so that distinction was always very important when it was written out.Stephanie:That's good. All right. So you've got your manufacturer, you've got your product being built. What next?Ju:Yeah. I have two co-founders Dwight and Andy, and then I do a lot of the product, the marketing, the PR basically the sales person. Dwight handles a lot of the supply chain ops. And then Andy, he does all our design and creative. So we had gotten together we decided the three of us were going to do this. We had the product concepts so it came. So the next thing was to come up with the brand and the product name, the brand name. And for me, it was really important that we choose a name that was very like evokes emotion or something emotive because I felt like acne was a very emotional category. There are a lot of people who feel bad about themselves or feel insecure when they have acne.Ju:And so I wanted a name that was really, I don't know like instilled confidence or was like a just evoked positive emotion. And so that's where we came up with the name Mighty Patch. And then we had to create designs does on the box really kind of create the whole brand feel of this product. And then the initial strategy was we were going to sell it on Amazon. So we launched it on Amazon. That was how we were going to distribute it. And then once we had the distribution part then came the other part, which is how do you sell it? So we had to get people to know about it buy it, leave us reviews and things like that.Stephanie:So let's dive a bit into launching on Amazon because I always hear very mixed emotions about selling on Amazon. And I want to hear your thought process about, starting their first. And did you do research on the platform to kind of see, what the space was like? Like what kind of things did you go through before deciding like Amazon's actually a good spot to start?Ju:Well, so we started this business almost like a side hustle. It was a side hustle and we were bootstrapped, we didn't raise money. And so for us, Amazon was like the most logical place to start because you have access to hundreds of millions of buyers. It doesn't take a lot of resources or investment to launch on Amazon. You can take advantage of their backend, like warehouses and fulfillment centers to help with the fulfillment part. So for us, like Amazon made so much sense and then also, back then it wasn't... we just had a hypothesis. And the hypothesis was that if we bring this product category to the US and position it more as a beauty product that it could do well.Ju:And so for us, the easiest way to test out that hypothesis was on a platform like Amazon. So rather than having to spend all the money to build a website and find a three PL and do things like that, the easiest and quickest way to test out our hypothesis was to put a page on Amazon. We said, let's see if people buy it. If people buy it, then we'll work on phase two, which would be launching a DTC channel.Stephanie:That's awesome. I think that's such a great way to have that, like MVP products. See if it works before investing too heavily into a big website and yeah, like you said, setting up three PLS. What kind of hiccups did you experience when you launched on Amazon or started that process?Ju:So one was we actually proved out our product market fit very quickly. And we actually ran out. We either I can't remember, but I think we almost ran out of inventory or we did run out of inventory. We had like our second order on a boat and it was supposed to be released, but like the timing didn't work out. And so it was really, really tight in terms of inventory planning. The other issue was we were getting people were now brand gated, but before we were brand gated, we're getting people attaching themselves to our listings as we were getting more and more popular. And so I don't know how many people know how Amazon really works, but a lot of times when you have a product page, it's not something that you own, unless you're brand gated.Ju:It's something that other people can sell that product, leveraging your product page. And then the idea is yeah, everyone has to win the buy box. And the buy box is when you're on an Amazon product page, and you add to cart, the person who's winning the buy box is the first person whose product you would add to your cart. So I didn't know any of this when we first started, I was like, why do you have to earn the buy box?Stephanie:I had no idea. I mean, I see that from a consumer side where it's like, you have other options, but I never go to those. It's like whoever's first is who I go with.Ju:Yeah. And it's really smart on Amazon's part, because as a seller, you have to earn it either by having really good reviews, like seller reviews or you have to earn it by having the best price. And so there are a lot of sellers, they'll price a penny cheaper, or like 5 cents cheaper, and then they'll win the buy box. Which inevitably is a very dangerous game because you can just sort of discount this product to zero. So anyways, we were getting people attaching themselves for a page, which wasn't good because we wanted to protect our products and our IP and all that. And then the other issue that we ran into was we started getting counterfeits mixed into our inventory. So there was a time where and I have a photo of it. It's like someone had literally ripped off our designs created like their own version of our box. I'll be at the designs were not like you could tell that it was fake. It wasn't a perfect copy. But somehow it had gotten mixed into our inventory. And then that fake product was getting shipped out to customers.Stephanie:How is that happen? I mean, was that like on the manufacturer or how does it get mixed into your inventory?Ju:I don't really know, but I think what happens is they probably attached themselves to our page at that time. And then won the buy box and started shipping this big products to these customers. I think some of them were returned, like people would return them and then it'd get mixed into our inventory that way. Stephanie:Oh, that's tricky. Yeah, because I've seen that in reviews on Amazon where people would be like, this is the authentic one. I've been buying this for five years and now it's a knock off. And I'm like well, how's that happened? But I guess he just didn't understand how that could happen, where I'm like well, the brand wouldn't have a knockoff, but yet now knowing how the buy box works and yeah, that can be really tricky. So how did you get those people off of your page when they started attaching themselves to your page? Like what did you do to rise above them?Ju:Yeah. So there's something that you can do on Amazon called brand gating. And you have to prove that you own the IP or the trademark to your brand name. So you present them, you submit all the evidence and then they will brand gate you, which means that you are sort of no longer a public page where people can attach themselves to your page. You and only you can can moderate or edit or sell on your page. And so that's what we did. And then since we've done that, it hasn't been a problem.Stephanie:Well, that's a really good lesson for anyone new trying to start out on Amazon. That is a possibility. Very good to know. So what's changed on Amazon since you launched there in 2017, what kind of things have changed?Ju:Well, our category now has just exploded. And it's funny because in September when we launched this September, 2017, it was us and maybe like one or two other products when you looked up acne patches, but now when you search for acne patches, there are like pages and pages and pages of acne patches that show up in the search results. And so sure competition [crosstalk 00:19:00]. We're the best seller, we have the best-seller badge.Stephanie:How did you get that? Just from actually being a bestseller or was there anything else behind that. I'm thinking way off course by looking at the Amazon page now.Ju:Yeah. So it's like a three-pronged strategy. One is you need to support your product and your page within the Amazon paid media ecosystem. As you need to run your sponsored product ads and your display ads. And so there's a whole advertising strategy. The other is you have to optimize your organic content. So your product titles, your page titles, your descriptions have the right key words, a plus content, video content, images. So that's the second strategy. And then the third part is kind of building your outside ecosystem. So having press point to your Amazon page or having influencers talk about your product and being available on Amazon and just sort of building your brand halo. So you have to be relentless. It definitely takes time. It took us about a year to get the bestsellers badge from the moment where we really started going after it.Stephanie:So let's talk a bit more about the competitive space, because like you said, beauty is very competitive. So many people are launching products. Like what do you all do to stay ahead from your competition?Ju:We will look at our messaging a lot. We always want to be sort of one step ahead in terms of how we message our products, why we're better really talking about our differentiation. We're also really evolving in terms of product portfolio. So we're best known for our patches, obviously that's whatever it is our bestseller on Amazon and elsewhere. But since then we've launched a lot of other products with like we have rescue bomb and then lightning won and then we're coming out with a bunch of other things next year to really build kind of a routine and regimen for acne. And so, I get the question a lot, like, why is your patch different from others? Like tell me about the patch. Like, they just want to know about the patch, but part of my job these days is really telling people that we're about much more than just the patch, we're really an acne brand. And so I think that tactic is something that is also differentiated from a lot of other competitors out there who may only have like a single patch product.Stephanie:Yeah. [inaudible] great because it shows that you're really invested in that whole market and you are always finding new products to offer to your customers, which is only going to help. Like how do you go about developing those new products and know what your customers want?Ju:It's a mix of art and science. It's some of it comes from well... We have a great PD team, product development team. Part of it comes from sort of research where we're always looking and reading at trends. And we're trying to react to white space that we see in the market. Part of it also just comes from our collective acne issues. Like sometimes I'll break out and I'll say, I really wish I had a product that did this. Why doesn't it exist? And then I'll talk to product development team. And then we'll create something that addresses that issue. Some of it also comes from research that we do with our customers or our consumers, excuse me. Well, we'll ask them what are you looking for? What else do you want to see from us? What other types of acne issues do you have that we could solve? So it's a little bit of like intuition comes from our own experiences. Some of it comes from data. It's kind of there's no perfect recipe, I guess we're coming up with your products.Stephanie:Yeah. Cool. So let's shift over a little bit into more wholesale deals and getting in retail, because I saw some of the retail locations that you're in, like Madewell and target J group. Very impressive. And so I'm sure everyone's like well, how did you get into those retail locations?Ju:Yeah. Okay. So we launched on Amazon September, 2017. I immediately started pitching retailers our product, and then anthropology was actually the first one to take us in January of 2018. And they took us as a-Stephanie:That's quick.Ju:Yeah. It was really quick which again, for me it just affirmed the idea that there was a need in the market for this type of product.Stephanie:What was your pitch? Tell us the magic.Ju:It was really like just a cold pitch email telling them what the product was, what it does, why it's gray included a picture in the email. So they had a visual really just use concise bullet points. And I mean, that's kind of it. I didn't attach a deck or anything like that.Stephanie:And did you have any data that you included that maybe won them over?Ju:I think I had talked about how acne patches in Korea were... so back then KBD was really hot. And I think I'd talked to them. I think I had mentioned that acne patches were really popular in Korea and that and there was a Korean brand that was quite popular. And so I wanted to bring like an American version of that product to the US so in a way that, buyers are usually trend seekers, they pay a lot of attention to the trends of their category. So I think she knew that acne patches a developing an emerging.Stephanie:That's great. So you got anthropology as your first retail partner. Was it easier to get the rest after you could point to anthropology and be like, see we're in here?Ju:I mean, it's definitely validation gives you street cred. But I think in 2018 when we launched in a lot of specialty retailers and I credit that to I'm a big believer in, if you build the demand, the retailers will come. And so once I started our PR push and we were mentioned in, into the gloss and business insider and Buzzfeed, I actually started getting quite a bit of inbound requests from buyers. So I remember like American Eagle was an inbound J crew, I believe was an inbound, Neiman Marcus was an inbound. So as we started getting more press and becoming more known on Instagram and things like that I actually started getting pitched from these buyers. They would email me and say, Hey, I heard about your product. I really want to try it. Can you send me some samples? And so that was sort of special.Stephanie:That's awesome. So how did you get this press to get in front of them? What kind of avenues were they finding you on, like, were they finding you from Instagram or was it actually in these articles that were somehow ending, ending up on their computer screen? How did that work?Ju:So there's a service that I used called Launch Grow Joy. I recommend to, I recommend them to like every entrepreneur that I've talked to, because it's sort of like DIY PR so you pay like a monthly or yearly fee, you log into their system and then they give you access to all these editors that are looking for content or products to talk about in their next article. I did all the pitching early on and like had mentioned before the first article that we really got was an into the gloss. And immediately after that article went up, I think I got like two or three inbound emails from retailers saying, Oh, I just read about your product. I really want to try it. And so I think if you know, what the buyers re like, usually depending on your category, they read certain things to know what the trends are and to know what's like new. So for beauty.Ju:And so the gloss is it's a publication that a lot of people read. And so I just got really lucky, I think with that first article and then just started pitching other beauty related publications and then sort of build [inaudible]Stephanie:That's really great. So now you're in many retail locations at that point? What kind of lessons did you learn that maybe you took to new retail partner you got?Ju:That's a good question. I think packaging is really, really important. I think that's why initially I think we stood out because our packaging was very colorful and it was very bright. And then it was pretty clear with product did on the packaging. And so for me, like anytime we make a packaging change, I always run it by our buyers. So when we launch new products and we're looking at a different color scheme or something like that, I'll always send it to our buyers to get quick feedback, because they'll know if it'll do well or won't do well. So that's a big one.Stephanie:Do you change packaging based on different retail locations whatever connects with anthropology might be very different than target.Ju:No, we don't, maybe we'll do different pack sizes, but we won't really change the design. So I think that's a big one. I mean, I've learned that working and staying close with the buyer is really important because they'll have a lot of input into your innovation too. Because, because sometimes like they're looking for a certain type of product and then they'll come to you and they'll be like, Oh, we'd love this. We'd love it if you made X, Y, Z product. And so I try to stay close with the buyers on innovation pipeline. I think it's really important to hold price. We started selling on Amazon. And then I actually was very worried in the beginning that no one would take us because we were on Amazon, because to your point, a lot of people have this love, hate relationship with Amazon.Ju:But actually what I found was that no one had a problem with it because we're three on Amazon. So we sell on their marketplace. Therefore we control the price because we could control the price. A lot of other retailers were okay with it. And in fact, they kind of see Amazon success as validation that it will probably do well at their store as well.Stephanie:Yeah, that makes sense. Very cool. So now with where the world's at today, and a lot of retail locations, declaring bankruptcy, what are you guys experiencing right now? And what's your go forward strategy?Ju:Yeah, this year has been an interesting year. We're luckily one of those businesses that actually benefited from COVID in a way and really two reasons, I think one reason is our distribution strategy. So the biggest channels that we sell in which are D to C, Amazon and Target are, they were always online or they never say it another way. They never had to close this year because like Target was considered an essential retailer, Amazon, they're online and then D to C is online. And so luckily we weren't a company that depended heavily on a retailer that did have to close so that, so we saw minimal impact. And then in fact, like, as these essential retailers, they get stronger. Our business actually just gets stronger as well. And then the other issue is since we all have to wear masks the masks because acne, and there's a term that people use is called [inaudible 00:33:08].Stephanie:Have not heard of that.Ju:Have you not? Its called [inaudible] And it's caused by either like the friction. So when you wear the mask, sometimes it rubs on her face and it causes friction and then that'll cause you to break out or I don't know if you've noticed this, but when I have the mask on it, it creates humidity when you talk like when you talk and when you breathe, it creates humidity. and that humidity gets trapped and creates bacteria, which causes you to break out. And so we've seen a lot of people suffer from mass MI looking for a solution and then they end up finding our products and our company. And so that's another reason why we've actually benefited from COVID in a way.Stephanie:Oh, that's good. So are you going after the masks masks me keyword or any other cameras coming?Ju:Yeah, actually when I first heard about maskne I don't know, maybe it was like April, like may or something like that, I immediately told my team and I said, Hey, we need to double down on this, on this word, let's write a blog post, let's do social content. We need to own maskne. I think we were the first ones probably to come up with like content around maskne and to do, to even create a bundle on our website for a mass me. And then since then I've seen some other people do that, but I saw that as definitely an opportunity for us.Stephanie:Yeah. That's, really good. So I want to move over into the mentorship category now, because I saw that you have Jamie Schmidt as your mentor and she created schmaltz and she started in a farmer's market and then ended up selling it to Unilever. So amazing mentor. I want to learn a bit about the types of things that she's guiding you on or the most memorable pieces of advice that she's given you.Ju:Oh gosh. So she helps me a lot with distribution because she also obviously had built and sold a company that's similar in terms of distribution strategy. Like they weren't just D to C. They also sold that big box retail and had a pretty extensive they had extensive distribution. And so I remember when we did a mentoring session for Inc magazine, one of the questions I asked her was around like succeeding at target and how to do that, how to ensure success because it's a really important relationship. You want to make sure you get it right. You don't really have a second chance. So she gave give a lot of really good advice and tips on that and also how they support it.Ju:I remember her saying that they ran a lot of geo-targeted ads and some of the top like 50 or a hundred stores to drive traffic to, to the target stores. So that was a really good idea. And even, even now I hadn't recently sent her an email about sort of international distribution, because I know they have quite a few international distributor partners how to navigate those relationships what those relationships should look like. And then people should definitely follow her on Twitter. She gives a lot of really good advice on Twitter for free. So I'm always following what she tweets.Stephanie:She's very smart. I follow her as well. So what kind of thoughts did she have around expanding internationally? And are you working towards doing that or are you already international?Ju:We're kind of international, like we sell on Amazon Canada, we sell at Liberty London in the UK. It hasn't been a big push for us just because US market alone is so big and then we already have so much work. But it's definitely something we have our eyes set on just because for us, acne, we want to make our products available for anyone who has acne. I think they really do help people who break out. And so that's obviously not just limited to the US it's really a global problem. Anyone who breaks out should be able to access our products. And so it is, yeah, it's in the strategy for sure. I think it's a matter of prioritizing it when we have the time.Stephanie:Cool. And so by taking a product that you found in Korea and bringing it back here, it seems like there'd be a lot of room to go other places and be like oh, and here's another product I can bring to the US and another one, like do you ever get tempted when you travel or traveling to buying other products and be like this worked once. Why wouldn't I just launch more things on Amazon?Ju:Yeah, I haven't had a product idea yet, but living in Paris I do see things here where I'm like oh, wow. I wish I could introduce this to the US. I think it could do really well.Stephanie:What are some things in Paris doing well, or unless you don't want people to steal your idea because we have many customers who might, I don't know.Ju:Well, I'll say there's a retail idea. There's a retail chain that does quite well here and that doesn't exist in the US and again, it was sort of the same thing. I'm like, why does it exist in the US? And I think you're right. I think that's like one of the great things about traveling is you get to really explore and learn a different culture and discover different products or different services that could be adaptable to a different country, a different market. And so I kind of have two ideas that are kind of like that already.Stephanie:All right. So I want to move into a couple more like higher level ecommerce questions because you've been in the industry for awhile. I want to hear what kind of trends or patterns are you most excited about right now?Ju:I think there's a lot of cool stuff in food that's happening. I think I'm really interested... For me personally, I'm really interested in the environment and sustainability, and I see a lot of cool ideas around local delivery by bike. So it's zero emission. It gets a product from point A to point B. It is a lot more sustainable. I think that's really interesting. I think food again is also interesting. And especially with COVID and this year and how I think the uptake with buying food online has probably skyrocketed. I think there are a lot of people who weren't used to doing their groceries online. So I'm really curious to see innovation that comes out with food. I'm also very interested in sort of this marketplace concept that I see coming up and popping up. There's a new marketplace called [inaudible 00:41:57].Stephanie:Yeah. I was just reading about that this morning.Ju:Yeah. So it's sort of like a D to C. I guess it's a good D to C marketplace or some marketplace for D to C brands, almost like an online mall, which I think sounds really interesting as well. So I don't know. I mean, there's just a ton of stuff going on. I think for sure, like ecomm is going to be it because we've seen the adoption just really increase in penetration over the past eight months, I guess. So I'm curious to see what the innovation is going to be like, but I already see a ton of ideas happening at the moment.Stephanie:Yeah. Awesome. All right. Let's move over to the lightning round, brought to you by Salesforce commerce cloud. This is where I'm going to ask you a question and you have a minute or less to answer. Are you ready Ju?Ju:I'm ready?Stephanie:All right. So what's up next on your Netflix queue other than Emily and Paris, obviously?Ju:Oh, I'm watching the Crown, the newest season.Stephanie:Is it good? Someone just said that yesterday.Ju:Oh yeah. Because it's all about princess Diana and Prince Charles. So yes, it's good.Stephanie:Awesome. Where are you traveling to next when you're able to travel again?Ju:I really want to go to Korea actually. I want to go to Seol.Stephanie:Find more trends.Ju:Yeah. Find more trends. I want to see my relatives. I want to meet my vendors. Yeah, I would really like to go there.Stephanie:Fun. What do you not understand today that you wish you did?Ju:I wish I could understand TikTok better.Stephanie:Do you guys use TikTok?Ju:We're very heavy on TikTok. It's one of our most important social channels, but I don't know. I find it so time-intensive to make the videos and create the content and stuff, but there's some people who are amazing at it.Stephanie:So what kind of what are your best performing videos on TikTok?Ju:Oh, the peeling off the patch and that video. Yeah, because it's like kind of like a doctor Pimple Popper moment. It's kind of gross, but satisfying. And those videos will get like millions of views in like 48 hours.Stephanie:I had a feeling that was going to be what it was. I can advertise those videos all the time. I don't know what I clicked on at one point in my life, but I can all that advertised to me on Facebook and wherever I'm at. [inaudible] stop following me. Cool. If you were to have a podcast, what would it be about and who would your first guest be?Ju:Oh, that's a good question, because I actually thought about having a podcast. I would have a podcast around entrepreneurship. I don't know exactly how it would be different from other topics, but something around probably entrepreneurship, maybe how people made the first million dollars or something like that. And then my first guest would probably be Jim [inaudible 00:45:11].Stephanie:There you go. That's to mean you already have that connection, it sounds like a hit to me. All right. And the last one, we talked a little bit about trends or patterns you're excited about. This is a little bit different. What one thing do you think is going to have the biggest impact on ecommerce within the next year?Ju:Well, I mean, I guess the pandemic has already had its impact. In the next year... I don't know. I mean I think probably this big sustainability push is... I don't know if it will be in the next year, but I think we will start to see it impacting ecommerce in a significant way, in packaging in your carbon footprint. And I think we're going to see a lot more of it in the next year for sure.Stephanie:All right Ju, this has been a really fun interview. I love talking about how you launched on Amazon and how to get into retail. I feel like there's a lot to learn. Where can people find out more about you and your cosmetics?Ju:You can find more about Hero cosmetics either on Instagram. The handle is Hero cosmetics website, herocosmetics.com. And then for me, you can find me on Twitter. It's just my first name, last name, J-U-R-H-Y-U, and then same handle on Instagram.Stephanie:Awesome. Thanks so much for joining.
Joining me on the show today is Ju Rhyu, Founder of Hero Cosmetics. Hero makes super-powered skincare products to put you back in control of your skin and to help restore your confidence and they’re best known for their Mighty Patch acne patchesAnd here’s a super Fun fact, they sell a box every 15 seconds with over 2 million boxes sold in over 8,500 retail doors.In this episode we’re covering why they decided to launch the brand exclusively through amazon, how she she went about finding her manufacturer and what they do today to drive crazy growth. LINKS WE MENTION: Podcast - Pivot by Kara Swisher and Scott Galloway https://www.morningbrew.com/daily https://leanluxe.com/ https://2pml.com/ https://theglossymagazine.com/ https://www.beautyindependent.com/ Social Media:Hero Cosmetic’s Website Hero Cosmetic’s TIkTokHero Cosmetic’s InstagramJu Rhyu’s InstagramFemale Startup Club's Instagram Exclusive promotion for FSC: FEMALESTARTUPCLUB15 for 15% off non-bundles, non-kits. One per customer.In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
This week on Ageless, we sit down with Ju Rhyu founder of Hero Cosmetics, and acne expert. Ju has not only managed to scale Hero on a single product, the Mighty Patch, which is now available in Target but is also a wealth of knowledge on all things acne prevention. In this episode, we answer YOUR questions surrounding mask acne, hormonal blemishes, how often you should wash your face, and which products you need to keep your skin clean and clear. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
WELCOME TO THE NEW SHOW (but same me). I HAVE MISSED THIS SHIT! If you're tired of being pursued by guys who can't take a hint, or having to play cat and mouse with the WRONG PERSON FOR YOU: you're going fall in love with Indian Matchmaking's unlikely hero: Aparna Shewakramani. She sets the record straight on the way she was portrayed on the show, shares surprising behind the scenes drama and obviously, her REAL thoughts on all things dating, matchmaking and arranged marriages in the South Asian culture. HERO COSMETICS: the best selling acne patch that extracts impurities and camouflages pimples. Use code: WITHME15 for 15% off! FIND ME ON INSTAGRAM HERE JOIN THE FACEBOOK GROUP HERE WEBSITE www.espirationalpodcast.com
If you're already in a rhythm on Shopify, when’s a good time to think about selling on other channels? Why should you consider it and how do you choose? Michael Parker from LuminADE and Ju Rhyu from Hero Cosmetics weigh in.
Are you struggling with creating fun and engaging content? In this episode, we bring you a fresh perspective on boosting your social media engagement—one that thrives and represents what you truly stand for.ResourcesUse our discount code beautybiz15 to get 15% off Hero Cosmetics products.Apply for Hero Cosmetics’ wholesale program!Listen to our 100th episode.Check out Lorena’s blog on Dear Lash + Love and follow her on Instagram.Check out Kasey’s blog on Glow Skincare and follow her on Instagram.Get started on BetterHelp today and enjoy 10% off your first month of e-counseling through this link.Tile PicEpisode HighlightsCreating ContentBehind every post is a creative process that takes time and effort.The only way to get better at creating and editing content is by doing it.Do more; worry less.Find your groove first before paying extra for content or branding.Thoughts on InstagramThe best way to fine-tune your content is by getting to the root of what you’re sharing until you find your groove.Pay attention to what you’re consuming.Tips for Better Social Media EngagementStay consistent across all social media platforms.Check yourself through your first nine posts.Don’t delete; just move forward.Stop paying attention to the algorithm.Use Reels on Instagram.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show (http://beautybizbffs.com)
If you think going fast is the only way to win the race, think again! Discover how going slow but steady guided us and our guest, Alexandra Tonks, toward success in our endeavors.ResourcesUse discount code beautybiz15 to get 15% off Hero Cosmetics products.Apply for Hero Cosmetics’ wholesale program.Check out Glow Skincare’s Glow Towel monthly subscription.Check out the Lash Love monthly subscription.Watch out for our giveaway on Instagram.Get 25% off your first three months on Care/of through this link.Enjoy a 15% discount at Clutch Nails with discount code beautybiz.Get free Face Reality Skincare certification for acne treatment!Episode HighlightsCelebrating 100 EpisodesConsistency has been critical in growing this passion project.We dedicate “one solid day” every week to work on our podcast.Hacks in Creating ProductsAs a self-funded company, Alexandra believes it’s vital to know where she was at each step.Her advice is to not invest heavily in things right away. She waited for the right opportunity to invest in packaging.Take things slowly. Don’t get pressured by other big makeup brands who seem to have everything well-put.Takeaways from Clutch Nails’ SuccessThe packaging is not everything.Be slow but steady.Prepare for possible opportunities.Support the show (http://beautybizbffs.com)
Ju Rhyu launched her skincare brand, Hero Cosmetics, with only one product: the Mighty Patch. Today, Hero Cosmetics sells one box of Mighty Patch every 15 seconds. Listen as she discusses her inspiration for her brand, the differences between Korean and American skincare, and how to turn an idea into a business plan. With the skincare industry growing faster than ever, it can be hard for new brands to stand out but Ju shares some great tips for promoting your brand in unique and cost-effective ways.
Starting a product can be overwhelming; it takes blood, sweat, and tears to get things going. But it’s not impossible, and we’re here to tackle how to start a product with another lady boss, Ju Rhyu.In this episode, Ju Rhyu of Hero Cosmetics shares her entrepreneurial journey. We also throw in more insights and learnings from our experiences on creating our products.Tune in to this episode if you want to learn how to start the product you’ve been dreaming of creating!Episode Highlights:Learn the beginnings of Hero Cosmetics.Find out why Hero Cosmetics’ Mighty Patches is their best-selling product.How can blogging enhance your business?Discover Mighty Patch hacks from Ju herself.Hear our thoughts on Hero Cosmetics.We answer your questions about starting a product.We also share our personal experiences and learnings on product development.About Ju RhyuJu Rhyu is the co-founder and CEO of Hero Cosmetics, a functional personal care brand that carries blemish patches. Through her brand, she provides skin solutions and creates a safe space for people to be proactive about their skin.Get to know more about Ju through her website. You can also find her on Instagram, Twitter, and LinkedIn.Enjoy the Podcast? If you enjoyed today's episode of The Beauty Biz BFFs Podcast, hit subscribe and share it with your friends!Post a review and share it! If you enjoyed this podcast episode, don’t hesitate to write us a review. You can also share this with your family and friends.Have any questions? You can contact us on our website or find us on Instagram or Facebook. Thanks for listening!For more updates and episodes, visit our website. You may also tune in on Apple Podcasts.To finding beauty and success,Kasey and LorenaSupport the show (http://beautybizbffs.com)
Beauty and personal-care products compete in arguably the most competitive category on Amazon - yet enormous opportunity exists for those brands who are able to stand out. In this chat, you'll hear from Co-Founder and CEO of Hero Cosmetics, Ju Rhyu, as she walks us through the strategies her beauty brand has implemented to remain profitable and competitive on Amazon. Topics that will be covered: Price pack architecture strategies that gain exposure and maximize profits How to design a full funnel approach to build brand equity and awareness Where does Amazon fit in the channel mix of a growing DTC brand - are you too dependent on marketplace sales? How to balance experimentation and run successful tests on new channels like TikTok Predictions for DTC beauty brands in 2020 and beyond.
I am excited to be chatting with Amanda Brown. She is a former trauma therapist who went from a high school drop-out and drug user who struggled with shame, self-confidence, and loving herself to a college graduate, earning two master’s degrees. Her journey led her to write, “You're Brave Enough: 8 Daily Practices to Be Your Own HERO”. Today, she guides women through their shame so they can stand confidently in their power. @amandajpbrown www.amandajpbrown.com Learn more about Swanson here: hthttps://www.swansonvitamins.com/ Learn more about Hero Cosmetics here: httphttps://www.herocosmetics.us/ For more information on Private & Group Coaching, please visit: https://www.stephanielynlifecoaching.com/services 9 Week Online Coaching Program! https://www.stephanielynlifecoaching.com/offers/7jdsLcgK/checkout Building Better Boundaries Course: https://www.stephanielynlifecoaching.com/Building-Better-Boundaries Subscribe to my YouTube Channel for NEW Videos! https://www.youtube.com/stephanielyncoaching ✔️ INSTAGRAM - https://www.instagram.com/stephanielyncoaching ✔️ FACEBOOK - https://www.facebook.com/stephanielyncoaching ✔️ PINTEREST - https://www.pinterest.com/ssylvia23/pins SHOP OUR CLOTHING - https://teespring.com/en-GB/stores/sl-clothing Thank you for your love and support! Stephanie - Boston Life Coach
Bad body image days are going to happen. But they don't have to spiral you for weeks or months at a time. You can bounce back faster and we're going to tell you how in this episode. We created a download guide for you to use on those days where accepting your body is hard. Check it out here. In this episode we mentioned these 2 previous episodes Ep. 35 Holiday Survival Tips Ep. 55 Check Engine Light Want to know more about our We're Not Weighting Group Coaching? Click here to get on our “weighting” list. Follow us on Instagram and share your "Wait, what?" moments with us. Have an idea for an upcoming episode? Let us know on our Facebook page Interested in working with us individually? Listeners of our podcast will receive $20 off their initial package. Click here to find out more. This episode is sponsored by: Girl Meets Business Website - www.girlmeansbusiness.com Itunes - https://podcasts.apple.com/us/podcast/girl-means-business/id1457458458 Facebook group - https://www.facebook.com/groups/girlmeansbusiness/ Hero Cosmetics https://www.herocosmetics.us/
This week, we're talking about the signs of low self-worth. Self-worth is an important subject to discuss because we can speak of self-esteem or self-confidence, but if the self-worth piece isn't there for you, you will not have authentic confidence when you are out in the world. Learn more in this week's episode! Learn more about Swanson here: hthttps://www.swansonvitamins.com/ Learn more about Hero Cosmetics here: httphttps://www.herocosmetics.us/ For more information on Private & Group Coaching please visit: https://www.stephanielynlifecoaching.com/services 9 Week Online Coaching Program! https://www.stephanielynlifecoaching.com/offers/7jdsLcgK/checkout Building Better Boundaries Course: https://www.stephanielynlifecoaching.com/Building-Better-Boundaries Subscribe to my YouTube Channel for NEW Videos! https://www.youtube.com/stephanielyncoaching ✔️ INSTAGRAM - https://www.instagram.com/stephanielyncoaching ✔️ FACEBOOK - https://www.facebook.com/stephanielyncoaching ✔️ PINTEREST - https://www.pinterest.com/ssylvia23/pins SHOP OUR CLOTHING - https://teespring.com/en-GB/stores/sl-clothing Thank you for your love and support! Stephanie - Boston Life Coach
Shooting the shit with crowd (& office) favourite Mary Fitzgerald from Selling Sunset Netflix! Spills on being the most chilled bridezilla to have ever existed, the real dynamic with new hubby Romain we have not seen on TV, her relationships with Cristine today and thoughts on Chrishell's surprising divorce... Along with dating advice, tattoo stories & insider fashion info. HERO COSMETICS: the best selling acne patch that extracts impurities and camouflages pimples. Use code: WITHME15 for 15% off! FIND ME ON INSTAGRAM HERE JOIN THE FACEBOOK GROUP HERE WEBSITE www.cantsitwithme.com SUBMIT ANONYMOUS QUESTIONS
Dr. Kimberley Benton is a Licensed Psychologist and Certified Eating Disorder Specialist. She is the owner of Oak City Psychology in Raleigh, North Carolina. Her primary specialty is the treatment of people who struggle with eating disorders and body image concerns. Dr. Benton also has extensive training and experience in working with the LGBT+ community (particularly individuals who are transitioning), and with women in the areas of pregnancy, parenting and pregnancy/child loss. Dr. Benton earned her Master of Arts and Doctorate in Clinical Psychology from Georgia School of Professional Psychology. She holds a Bachelor of Science in Psychology and a Bachelor of Arts in Women’s Studies from the University of North Carolina in Chapel Hill. She was a Licensed Psychologist in Georgia for 6 years before returning to North Carolina. Dr. Benton has spoken at several events regarding the intersection of eating disorder diagnoses and people who identify as LGBTQ+. She is passionate about educating other clinicians about these two areas. Connect with Dr. Benton: Website | Instagram Want to know more about our We're Not Weighting Group Coaching? Click here to get on our “weighting” list. Follow us on Instagram and share your "Wait, what?" moments with us. Have an idea for an upcoming episode? Let us know on our Facebook page Interested in working with us individually? Listeners of our podcast will receive $20 off their initial package. Click here to find out more. This episode is sponsored by Girl Meets Business Website - www.girlmeansbusiness.com iTunes - https://podcasts.apple.com/us/podcast/girl-means-business/id1457458458 Facebook group - https://www.facebook.com/groups/girlmeansbusiness/ and Hero Cosmetics https://www.herocosmetics.us/
David Yontef from 'Behind the Velvet Rope Podcast' joins me for an insider perspective on everything Housewives: growing up with Dorit Kemsley, going from Bravolebrity superfan to friend, and of course, the savage RHOBH commentary... HERO COSMETICS: the best selling acne patch that extracts impurities and camouflages pimples. Use code: WITHME15 for 15% off! FIND ME ON INSTAGRAM HERE JOIN THE FACEBOOK GROUP HERE WEBSITE www.cantsitwithme.com SUBMIT ANONYMOUS QUESTIONS
It just so happens Janluis Castellanos (13 Reasons Why) and I live in the same building and both have dirt on each other!!! We discuss our awkward encounters, coming in as a new cast member on the hit Netflix series, being thrown in the deep end as a newbie in LA and working his way up from absolutely nothing. And for all those who asked, we get the ins on his relationship status! Yup! HERO COSMETICS: the best selling acne patch that extracts impurities and camouflages pimples. Use code: WITHME15 for 15% off! FIND ME ON INSTAGRAM HERE JOIN THE FACEBOOK GROUP HERE WEBSITE www.cantsitwithme.com SUBMIT ANONYMOUS QUESTIONS
Stonewalling is in the middle between gaslighting and the silent treatment. It is a defense mechanism someone learned to cope with what is happening. It is when the person you are trying to resolve a problem with is unwilling to talk. They are unreachable and appear not to care. All relationships are based on communication, but you need to find someone who communicates with you in a similar way. Listen to this week's episode to learn more! Learn more about Hero Cosmetics here: www.herocosmetics.com Use my code “heal15” for 15% off your first order! For more information on Private & Group Coaching please visit: https://www.stephanielynlifecoaching.com/services 9 Week Online Coaching Program! https://www.stephanielynlifecoaching.com/offers/7jdsLcgK/checkout Building Better Boundaries Course: https://www.stephanielynlifecoaching.com/Building-Better-Boundaries Subscribe to my YouTube Channel for NEW Videos! https://www.youtube.com/stephanielyncoaching ✔️ INSTAGRAM - https://www.instagram.com/stephanielyncoaching ✔️ FACEBOOK - https://www.facebook.com/stephanielyncoaching ✔️ PINTEREST - https://www.pinterest.com/ssylvia23/pins SHOP OUR CLOTHING - https://teespring.com/en-GB/stores/sl-clothing Thank you for your love and support! Stephanie - Boston Life Coach
She has recapped the show REGULARLY for years, and so have I... And now, we aren't sure we are down anymore? Betches Chief Editor Sara Levine joins me to discuss her latest article about cancelling Vanderpump Rules. And let me tell you, she made some great points. Let us know how you feel... HERO COSMETICS: the best selling acne patch that extracts impurities and camouflages pimples. Use code: WITHME15 for 15% off! FIND ME ON INSTAGRAM HERE JOIN THE FACEBOOK GROUP HERE WEBSITE www.cantsitwithme.com SUBMIT ANONYMOUS QUESTIONS
After a long absence, for killing his girlfriend's abusive husband, Imhotep returns to the country of his birth to find it a much different place. Seeking to right past wrongs and reunite with the love of his life Imhotep must now contend with a group of British and American imperialists out to plunder his nation's riches and keep the two lovers apart forever. This episode brought to you by Hero Cosmetics. Pimples always show up at the worst times – before a date, an interview, or any time you want to show your best face. That's why Hero Cosmetics created the Mighty Patch, a hydrocolloid acne patch that extracts impurities and camouflages pimples. If you want to try the Mighty Patch for yourself use code VILLAIN15 for 15% off at www.herocosmetics.com Edited by Andrew Ivimey and produced for the From Superheroes network. Visit www.FromSuperheroes.com for more podcasts, YouTube series, web comics, and more.
The girls discuss what essentially seems like a book written by an AI. They also talk lazy Twitter jokes, when they stopped trick or treating, and These Bites Were Made For Poppin.Our theme song is by Leggy. Follow us on Instagram and Twitter @girlslikeusshow.Thanks to Hero Cosmetics for sponsoring! If you want to try the Mighty Patch for yourself use code GIRLSLIKE15 for 15% off on herocosmetics.com!
This week, Nikki and Dina are back with Andy Rickert from Love is Blind filling in for Jordan, in our special The Circle x Love is Blind Crossover! Special guests Alex Lake aka Adam from The Circle and his wife Gina Rockenwagner step into the Pod to talk about the show, long distance relationships while on reality TV, and everything else under the sun including tips from Alex and Andy on how to get cast on a reality TV show. Be sure to follow our guests on social media. For Alex, you can find him @a__lake on Instagram; Gina can be found @ginarockenwagner or her clothing brand @softhaus, and Andy is on Insta @AndyRickert1. Follow The LovePod on Facebook, Instagram, Twitter and YouTube. If you love the show, please leave us a 5 star review on Apple Podcasts. Special thanks to our sponsor, Hero Cosmetics. Use the code LOVEPOD15 to get an exclusive 15% off for LovePod listeners. All sponsorship funds will be donated to non-profits close to The LovePod's hearts, so please support our wonderful sponsors and our efforts to support the Black Lives Matter Movement on our PodBlog. --- Send in a voice message: https://podcasters.spotify.com/pod/show/love-pod/message
Tune in tonight at 5pm PT/8pm ET to watch Love is Blind cast members Danielle Drouin and Andy Rickert take on The LovePod team in a Game of Love face off on the Stuff I Never Knew podcast. Watch here: https://m.facebook.com/story.php?story_fbid=691120008376876&id=662489050521806 Tune in TOMORROW for Part 2 of our extra special episode with Alex Lake from The Circle, his wife Gina Rockenwagner and our guest host Andy Rickert. Thanks again to our sponsors Hero Cosmetics for helping support the podcast and our favorite nonprofits. --- Send in a voice message: https://podcasters.spotify.com/pod/show/love-pod/message
Susan and Jerry are about to have the wedding of their dreams. Everything is going as planned until Jerry's childhood friends show up uninvited and threaten to ruin the big day with their childish games. After his friends clearly demonstrate they don't care about Jerry or what is important to him, Susan must resort to drastic measures to make sure the wedding goes off without a hitch. This episode brought to you by Hero Cosmetics. Pimples always show up at the worst times – before a date, an interview, or any time you want to show your best face. That's why Hero Cosmetics created the Mighty Patch, a hydrocolloid acne patch that extracts impurities and camouflages pimples. If you want to try the Mighty Patch for yourself use code VILLAIN15 for 15% off at www.herocosmetics.com Edited by Andrew Ivimey and produced for the From Superheroes network. Visit www.FromSuperheroes.com for more podcasts, YouTube series, web comics, and more.
We are chatting with Elyse Snipes, licensed therapist, founder of Radical Wellness Collaborative, and co-host of Trailercast, a podcast about mental health. BJ talks to us about how we can improve our self-esteem and Claire talks about how to deal with hyperpigmentation and acne scarring. In this episode we also talk about: Evidence Skincare (ESK) Ben Platt Live from Radio City Music Hall | Netflix Elyse Snipes Collective NYX Jumbo Eyeliner Pencil Yoga ball Today’s episode is also sponsored by Hero Cosmetics. They have an incredible product called the Mighty Patch, a hydrocolloid patch that extracts impurities so well that you can see the impurities in the patch after removal. If you struggle with acne popping up at the worst time, it’s a great solution. If you want to try the Mighty Patch for yourself use code SELFIE15 for 15% off at herocosmetics.com. Personal (R)evolution is a 3-month podcast course that will help you create a clear vision for what you want out of life. Hosted by best-selling author and life coach Allison Task, Personal (R)evolution helps you take control of your life with inspiration and humor, so that you move from where you are now to where you want to be (and have fun doing it). It's available wherever you listen to podcasts or you can find all episodes of the show at https://www.himalaya.com/revolution1. If you are struggling with debt right now, and high interests rates are making it hard for you to get our of the credit card debt on your own, sponsor Payoff.com may be an option to get out of the debt cycle. A Payoff Loan is a personal loan, backed by member-centric credit unions, designed to help you pay off your credit cards. With rates as low as 5.99% APR, and loan amounts up to $35,000. There are no hidden fees and Payoff.com offers customer service support to help you reach your financial goals. Go to Payoff.com/Selfie to learn more. Chronic stress impacts our immune system, energy levels, and mood, and has lasting effects on your overall health. Apollo is a new wearable that improves your body’s resilience to stress, so you can stay healthy and productive. Apollo engages with your sense of touch, training your nervous system to bounce back more quickly from stress, going from “fight or flight” to “rest and digest” so you can stay calm, focus, relax, sleep, and stay healthier. Apollo actually trains your nervous system over time, so the more you wear it, the less you’ll need it to bounce back from stress. Try Apollo today and get 15% off your purchase at http://apolloneuro.com/SELFIE.
Alison takes her favorite Filipinos to Palawan, and Lulu tires of planning imaginary travel, and plans an improbable, maybe impossible, imaginary trip to Pyongyang. Check out all the details HERE!Get 15% off at Hero Cosmetics when you use code 10K15 at checkout!Give Aila Pre-Workout Matcha a try, and get 20% off when you use code 10K20!FOLLOW US:FacebookInstagramYoutubeTwitterPinterestApple PodcastsGoogle PodcastsSpotifyStitcherSupport the show (https://www.patreon.com/10KDollarDay/)
“This podcast is sponsored by Hero Cosmetics http://herocosmetics.com/Use codeTRUE15 to get 15% off your orderAnd by Best Fiends Promo: Dos SpookqueñosIf you enjoy listening to this show please rate, subscribe and review on your favorite podcatcher. True Consequences is listener supported; to support this show go to patreon.com/trueconsequences To keep up with all my updates, you can follow me on FB and IG at trueconsequencespod and on twitter @trueconspod.Welcome to the premier of Dos Spookqueños today we are uncovering the mysterious Roswell incident. Please find Dos Spookqueños wherever you get your favorite podcasts. Don’t forget to subscribe, rate, and review! Thanks for listening to season 2 of True Consequences! Let’s get started!I am Eric Carter-Landin And this is True Consequences. References:Roswell UFO incident. (2020, June 11). Retrieved June 20, 2020, from https://en.wikipedia.org/wiki/Roswell_UFO_incidentU. (Director). (1990, November 19). W. Glenn Davis Interview, 11/19/1990 [Video file]. Retrieved from https://www.youtube.com/watch?v=_DA-g94Ro1IU. (Director). (1997, March 31). Roswell Reports, 03/31/1997 [Video file]. Retrieved from https://www.youtube.com/watch?v=dzv6nRpMX24Janos, A. (2019, December 18). What Really Happened at Roswell? Retrieved June 20, 2020, from https://www.history.com/news/roswell-ufo-aliens-what-happenedWebster, D. (2017, July 05). In 1947, A High-Altitude Balloon Crash Landed in Roswell. The Aliens Never Left. Retrieved June 20, 2020, from https://www.smithsonianmag.com/smithsonian-institution/in-1947-high-altitude-balloon-crash-landed-roswell-aliens-never-left-180963917/Office, U. (1995, July 28). Government Records: Results of a Search for Records Concerning the 1947 Crash Near Roswell, New Mexico. Retrieved June 20, 2020, from https://www.gao.gov/products/NSIAD-95-187Webster, D. (2017, July 05). In 1947, A High-Altitude Balloon Crash Landed in Roswell. The Aliens Never Left. Retrieved June 20, 2020, from https://www.smithsonianmag.com/smithsonian-institution/in-1947-high-altitude-balloon-crash-landed-roswell-aliens-never-left-180963917/The Roswell incident: How 'UFO sighting' sparked 70 years of conspiracy theories. (n.d.). Retrieved June 20, 2020, from https://www.theweek.co.uk/us/59331/roswell-ufo-crash-what-really-happened-67-years-ago
This week, Nikki and Dina are back with Andy Rickert from Love is Blind filling in for Jordan, in our special The Circle x Love is Blind Crossover! Special guests Alex Lake aka Adam from The Circle and his wife Gina Rockenwagner step into the Pod to talk about the show, long distance relationships while on reality TV, and everything else under the sun including tips from Alex and Andy on how to get cast on a reality TV show. Be sure to follow our guests on social media. For Alex, you can find him @a__lake on Instagram; Gina can be found @ginarockenwagner or her clothing brand @softhaus, and Andy is on Insta @AndyRickert1. Follow The LovePod on Facebook, Instagram, Twitter and YouTube. If you love the show, please leave us a 5 star review on Apple Podcasts. Special thanks to our sponsor, Hero Cosmetics. Use the code LOVEPOD15 to get an exclusive 15% off for LovePod listeners. All sponsorship funds will be donated to non-profits close to The LovePod's hearts, so please support our wonderful sponsors and our efforts to support the Black Lives Matter Movement on our PodBlog. --- Send in a voice message: https://podcasters.spotify.com/pod/show/love-pod/message
Edgar, the long-suffering butler of a Parisian aristocrat, is furious when he overhears that his employer's vast fortune is to be first left to her cats, and then him. In a desperate bid to escape his humiliating servitude Edgar abducts the cats and whisks them away to the country until he can secure the rewards a lifetime of abuse has earned him. This episode brought to you by Hero Cosmetics. Pimples always show up at the worst times – before a date, an interview, or any time you want to show your best face. That's why Hero Cosmetics created the Mighty Patch, a hydrocolloid acne patch that extracts impurities and camouflages pimples. If you want to try the Mighty Patch for yourself use code VILLAIN15 for 15% off at www.herocosmetics.com Edited by Andrew Ivimey and produced for the From Superheroes network. Visit www.FromSuperheroes.com for more podcasts, YouTube series, web comics, and more.
It's a double date ep, where we talk with our long-term partners about "Rodham" by Curtis Sittenfeld, which asks the question: what if Hillary DIDN'T marry Bill? No, this has nothing to do with The Clique. What are you gonna do, sue us? Please don't sue us. Our theme song is by Leggy. Follow us on Instagram and Twitter @girlslikeusshow. Thanks to Hero Cosmetics for sponsoring! If you want to try the Mighty Patch for yourself use code GIRLSLIKE15 for 15% off on herocosmetics.com!
Are you overeating while being stuck in self-isolation? I get it, and so does my guest for this episode, Melainie Rogers, MS, RDN, CDN, CEDRD-S. Those fancy letters after her name means she’s an expert in disordered eating and eating disorders, and in our conversation, she goes over how we get caught in a cycle of overeating when stressed, why diets don’t work, and disordered eating vs. eating disorders. If you are missing connecting with others over food like I am, this episode will help you get through it. Don't forget to check out our sponsor for this episode, Hero Cosmetics! Try their Mighty Patch with the code "Shameless15" for 15% off at www.herocosmetics.com Key Quotes From This Episode: “We’re not designed to feel horrendous and overanxious. That’s not a way that we’re designed to exist, so when we are feeling that way, our survival mechanism is to try to bring that down to a more balanced level, and food in this case is seeing a purpose, bu tit also has a side effect, which is more calories than people are used to taking in.” “This may be a very temporary period and not necessarily disordered or an eating disorder because it’s very specific to the current environment. It’s so out of the norm of anything we’ve experienced.” “What was our set weight when we were 20 or 25 is a little bit different to when we’re 40 or 50 or 60 because of a multitude of factors.” “Weight is a range and we may not want to embrace that but there has to be some kind of acceptance around it and moving beyond just body image and weight on a scale even though society tells us it’s so damn important, especially for women.” Connect with Jen and Shamelessly Feminine: Join the Reconstruction™ Facebook group Follow Jen and Shamelessly Feminine on Facebook Follow Jen and Shamelessly Feminine on Instagram Subscribe to the Jen Rozenbaum YouTube Channel This episode was originally published on shamelesslyfeminine.com/episode-71. Produced by Creating Space Communications.
It's time for another chat with Good Girls Behaving Badly. Listen to us talk about the passing of Breyonna's Law, celebrity news, TV shows, and more! Plus our main topic, can you be ethical and wealthy? This episode is sponsored by Hero Cosmetics; use code GOODGIRLS15 for 15% off at herocosmetics.com. It is also sponsored by Lily And Ann Online Boutique; use code Bad Behavior at checkout to save 50% off your entire purchase at lilyandannonlineboutique.com. Remember to subscribe, rate, like, and comment!
“This podcast is sponsored by Hero Cosmetics http://herocosmetics.com/Use codeTRUE15 to get 15% off your orderAnd by Best Fiends Promo: @Victimology Just a couple of quick announcements. I am happy to announce that True Consequences is now part of the Oracle Network! Check out all the amazing shows on the network by going to http://theoracl3network.com/ I am doing weekly livestreams on getvokl.com every Thursday night at 8 MST 10 EST. I will be discussing episodes, doing Q&As and I will even have some special guests on. Come hang out with me on GetVokl!Oh and did you know I have True Consequences Merch out there? Get your La Llorona Shirt, or your True Consequences hoodie today. You can find links to my merch store at trueconsequences.com. If you buy a Justice for Jacob item, half of the proceeds go to the NM Coalition Against Domestic Violence. Finally, I am launching a new podcast that will start at the end of the current season of True Consequences. The show is all about the paranormal in New Mexico and the surrounding area. I will be joined by my co-ghost Alex and the show is called Dos Spookquenos. Find us on Instagram, Twitter, and Facebook @dosspookquenos.If you enjoy listening to this show please rate, subscribe and review on your favorite podcatcher. True Consequences is fully listener supported; to support this show go to patreon.com/trueconsequences To keep up with all my updates, you can follow me on FB and IG at trueconsequencespod and on twitter @trueconspod.Today’s episode is going to be a little different. I was going to release an interview but due to COVID and other issues I wasn’t able to record the interview. So I decided to release the audio from my first GetVokl stream. This episode is a Q&A with questions that were sent in to me and also questions that were asked live. I hope you enjoy getting to know me a little bit more. Ok that’s enough out of me. I am Eric Carter-Landin And this is True Consequences.
Hi everyone. I hope you're keeping safe, healthy, and hanging in there. Sending love your way and my thoughts are with you.-----Let's face it. You just never know when you're going to have a breakout and how bad these pesky things will leave a mark. Enter Hero Cosmetics: co-founded and lead by Ju Rhyu. Hero Cosmetics is the original award-winning acne patch. It's award-winning simply because it actually works, has a great price-point, and is there with you at every step of your skin's journey. From preventing breakouts to treating hyperpigmentation, Hero Cosmetics is with you during the entire cycle of your pimple. It is clinically-conscious which means the product line does not have harsh ingredients or chemicals that aggravate or make your breakouts and skin worse, and it's even safe for pregnant women or sensitive skin. It is made from medical-grade hydrocolloid which absorbs the pus from pimples so you can see the effects overnight. In this episode, Ju shares business tips on how she was able to hit that $1M mark in a year, and this includes an emphasis on how to pitch to investors and retailers. We discuss this month, June, as Acne Awareness Month, and through her #ToBrighterDays campaign on Instagram Stories's filters, the brand spreads positivity to its audience. FOLLOW HERO COSMETICSHero Cosmetics' WebsiteHero Cosmetics' Instagram FOLLOW JU RHYUJu Rhyu's InstagramFOLLOW HELLO BEAUTYHello Beauty's InstagramHello Beauty's FacebookHello Beauty's YouTubeFOLLOW JOYCE PLATONJoyce Platon's Instagram
For as long as anyone can recall, the members of a small community have told the legend of a terrible monster that sneaks into houses while they sleep and drags unsuspecting victims away to be killed. But when a young woman is taken, rather than retreat in fear, the community bands together to track the vile creature back to its lair and mount a dangerous rescue. This episode brought to you by Hero Cosmetics. Pimples always show up at the worst times – before a date, an interview, or any time you want to show your best face. That's why Hero Cosmetics created the Mighty Patch, a hydrocolloid acne patch that extracts impurities and camouflages pimples. If you want to try the Mighty Patch for yourself use code VILLAIN15 for 15% off at www.herocosmetics.com Edited by Andrew Ivimey and produced for the From Superheroes network. Visit www.FromSuperheroes.com for more podcasts, YouTube series, web comics, and more.
Alison and Lulu both chose outdoor-centric destinations for their 10K Days...see just how differently they did it in Denver, Colorado and Spearfish, South Dakota!Get 15% off at Hero Cosmetics when you use code 10K15 at checkout!FOLLOW US:FacebookInstagramYoutubeTwitterPinterestApple PodcastsGoogle PodcastsSpotifyStitcherSupport the show (https://www.patreon.com/10KDollarDay/)
To some, Britain seems like a utopia. Each year, thousands of people from all across the world flock to Britain in search of a better life. They all come filled with hope and anticipation of what their new life in Britain will look like. In 2000, a family from Nigeria came to Britain looking for pastures greener. Instead, however, they found themselves all too aware of just how depraved and cruel other human beings can be and got a stark insight into the dark underbelly of urban and lawless Britain.Please Vote for Morbidology for the British Podcast Awards Listeners' Choice:https://www.britishpodcastawards.com/voteSPONSORS -R3SET – Thank you to R3SET for sponsoring this episode! It’s well known that stress weakens our immune systems. R3SET are an amazing holistic, science-based supplement, formulated to balance all 3 body systems that manage stress – nervous, endocrine and immune.Go to https://r3set.com/ and enter promo code “morbidology” for 10% off.PAYOFF – Thank you to PayOff for sponsoring this episode! You’ve tried balance transfers and budgeting. But high interest rates and unrelenting bill cycles make it almost impossible to get out of credit card debt on your own.Instead of another new savings technique, you need a clear path out of debt. And that’s what a Payoff Loan can do.Go to http://payoff.com/Morbidology to learn more. Checking loan rates won’t affect your score.HERO COSMETICS - Thank you to Hero Cosmetics for sponsoring this episode! Hero Cosmetics are creating solutions for those times when we have a pimple emergency. Their broader vision is to create products that can be your hero when your skin is in a pinch. Use promo code “MORBIDOLOGY15” on http://herocosmetics.com/ for 15% off!Podcast Promo – Murder in the RainTwitter: https://twitter.com/murderintherainFacebook: https://www.facebook.com/mintherain/Instagram: https://www.instagram.com/murderintherain/Audio Credit: -Ever Mindful, On My Way, Sincerely & Evening of Chaos - Kevin MacLeod (incompetech.com)Density & Time - Water LilliesDark Tranquility - Anno Domini Beats - https://www.youtube.com/watch?v=F6mBav72AkELicensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/Mattia Cupelli - http://www.mattiacupelli.com/
Today's episode is sponsored by Hero Cosmetics. Go to herocosmetics.com and enter code TRUE15 to save 15% on your order. True Consequences is partnered with the Oracl3 Network. Today's promo is for Murder and More a UK based true crime podcast hosted by Kira! Just a couple of quick announcements. I am happy to announce that True Consequences is now part of the Oracle Network! Check out all the amazing shows on the network by going to http://theoracl3network.comI am doing weekly livestreams on getvokl.com every Thursday night at 8 MST 10 EST. I will be discussing episodes, doing Q&As and I will even have some special guests on. Come hang out with me on GetVokl!Oh and did you know I have True Consequences Merch out there? Get your La Llorona Shirt, or your True Consequences hoodie today. You can find links to my merch store at trueconsequences.com. If you buy a Justice for Jacob item, half of the proceeds go to the NM Coalition Against Domestic Violence. Finally, I am launching a new podcast that will start at the end of the current season of True Consequences. The show is all about the paranormal in New Mexico and the surrounding area. I will be joined by my co-ghost Alex and the show is called Dos Spookquenos. Find us on Instagram, Twitter, and Facebook @dosspookquenos.If you enjoy listening to this show please rate, subscribe and review on your favorite podcatcher. True Consequences is listener supported; to support this show go to patreon.com/trueconsequences To keep up with all my updates, you can follow me on FB and IG at trueconsequencespod and on twitter @trueconspod.Today I am joined by Lydia Wolberg as we discuss prison breaks in New Mexico. I am Eric Carter-Landin and this is True Consequences. Sourceshttp://content.time.com/time/magazine/article/0,9171,964994,00.htmlhttps://apnews.com/ef29cc4b85defa6bf5e95747ef1931fdhttps://www.upi.com/Archives/1987/07/06/The-seven-convicts-who-shot-a-prison-guard-and/6853552542400/https://www.abqjournal.com/82194/court-reverses-extra-time-for-87-prison-break.htmlhttps://www.chicagotribune.com/news/ct-xpm-1986-12-07-8604010437-story.htmlhttps://law.resource.org/pub/us/case/reporter/F2/860/860.F2d.963.87-5334.htmlhttps://archives.fbi.gov/archives/losangeles/press-releases/2010/la062110.htmhttps://www.upi.com/Archives/1988/07/12/Lawmen-Tuesday-recaptured-the-last-of-three-convicts-who/5476584683200https://law.justia.com/cases/new-mexico/supreme-court/1982/13564-0.htmlhttps://www.abqjournal.com/599706/nm-had-its-own-lovefueled-prison-break.html https://www.latimes.com/archives/la-xpm-1988-07-12-mn-5714-story.htmlhttps://www.koat.com/article/reliving-new-mexico-s-most-bizarre-prison-break/5064749
It's time for another chat with Good Girls Behaving Badly. Listen to us talk about business's response to being held accountable and, our main topic, reflecting on our high school years. This episode is sponsored by Hero Cosmetics; use code GOODGIRLS15 for 15% off at herocosmetics.com. It is also sponsored by Lily And Ann Online Boutique; use code Bad Behavior at checkout to save 50% off your entire purchase at lilyandannonlineboutique.com. Remember to subscribe, rate, like, and comment!
Kristen and Roo are talking about the murder of George Floyd and learning to be better allies, and are sharing some of the black voices that have helped shape their views. We are also talking with Glennon Doyle about letting go of expectations and redefining "perfect", and her new book Untamed. In this episode we talk about: The Condemnation of Blackness: Race, Crime, and the Making of Modern Urban America, With a New Preface by Khalil Gibran Muhammad How to Be an Antiracist by Ibram X. Kendi I’m Still Here: Black Dignity in a World Made for Whiteness by Austin Channing Brown The Hate U Give by Angie Thomas Reddit: Black People Twitter IjeomaOluo Luvvie Ajayi Rachel Cargle Latasha Morrison Baratunde Thurston Jamil Smith Gene Demby Image by sacree_frangine. This episode is sponsored by SaveTheChildren.Org. Right now, the coronavirus is the biggest global health crisis of our lifetime-threatens children in every way. Covid-19 has already left many children without caregivers, out of school and exposed to violence and exploitation. With your support Save the CHildren can help kids in unsafe households and help support distance learning in the face of school closures. Today's episode is also sponsored by Hero Cosmetics. They have an incredible product called the Mighty Patch, a hydrocolloid patch that extracts impurities so well that you can see the impurities in the patch after removal. If you struggle with acne popping up at the worst time, it's a great solution. If you want to try the Mighty Patch for yourself use code SELFIE15 for 15% off at herocosmetics.com. If you are struggling with debt right now, and high interests rates are making it hard for you to get our of the credit card debt on your own, sponsor Payoff.com may be an option to get out of the debt cycle. A Payoff Loan is a personal loan, backed by member-centric credit unions, designed to help you pay off your credit cards. With rates as low as 5.99% APR, and loan amounts up to $35,000. There are no hidden fees and Payoff.com offers customer service support to help you reach your financial goals. Go to Payoff.com/Selfie to learn more. NMLS ID# 1396805. Not all applicants may qualify. Loans only available within the United States. Loan is not available in all states. Payoff works with lending partners who originate the loans. Additional terms, conditions, and eligibility requirements may apply. More information is available at payoff.com/Selfie.
Jenn Scalia joins me to talk about how her gratitude rituals have led to empowerment and manifesting a life she loves, and how you can do it, too. Jenn is a visibility and mindset strategist for entrepreneurs who want to leave a legacy, and you’re going to learn all about how to support the highest version of yourself that you want to be while using gratitude to bring in what you seek. Don't forget to check out our sponsor for this episode, Hero Cosmetics! Try their Mighty Patch with the code "Shameless15" for 15% off at www.herocosmetics.com Key Quotes From This Episode: “You have to develop a thick skin and know that not everyone is going to like you but the majority of the people will. Focus on ‘I’m doing this for the people who need to hear my message’ versus ‘Oh my god, what if that one person out of a thousand people doesn’t like me?’” “I like to define authenticity as being aligned with your values.” Connect with Jen and Shamelessly Feminine: Join the Reconstruction™ Facebook group Follow Jen and Shamelessly Feminine on Facebook Follow Jen and Shamelessly Feminine on Instagram Subscribe to the Jen Rozenbaum YouTube Channel This episode was originally published on shamelesslyfeminine.com/episode-70. Produced by Creating Space Communications.
University lacrosse is renowned for its predominately white, privately educated “rich kid” reputation and over the years, it’s the main sport in university that routinely suffers from damaging scandals. These scandals always grip the media, most likely because everybody involved is young, attractive and privileged. But then in May of 2010, the University of Virginia was thrust into the spotlight after a murder revealed the dark underbelly of the far too frequent college culture of binge drinking, male entitlement and violence. SPONSORS -Harrys - Thank you to Harry’s for sponsoring this episode! Harry’s knows that sometimes it’s better to stay indoors. That’s why they ship razors direct to your door! Get a free trial: https://www.harrys.com/en/gb/morbidologyHero Cometics - Thank you to Hero Cosmetics for sponsoring this episode! Hero Cosmetics are creating solutions for those times when we have a pimple emergency. Their broader vision is to create products that can be your hero when your skin is in a pinch. Use promo code "MORBIDOLOGY15" on http://herocosmetics.com/ for 15% off!PayOff – Thank you to PayOff for sponsoring this episode! You’ve tried balance transfers and budgeting. But high interest rates and unrelenting bill cycles make it almost impossible to get out of credit card debt on your own.Instead of another new savings technique, you need a clear path out of debt. And that’s what a Payoff Loan can do. More Info: http://payoff.com/morbidologyShow Notes: https://morbidology.com/morbidology-the-podcast-50-yeardley-lovePatreon: https://www.patreon.com/morbidologyHimalaya +: https://himalaya.com/morbidologyPODCAST PROMO – Re-Solved MysteriesWebsite: https://resolvedmysteriespodcast.com/Facebook: https://www.facebook.com/resolvethepod/Twitter: https://twitter.com/resolvethepodAudio Credit: -Ever Mindful, On My Way, Sincerely & Evening of Chaos - Kevin MacLeod (incompetech.com)Density & Time - Water LilliesDark Tranquility - Anno Domini Beats - https://www.youtube.com/watch?v=F6mBav72AkELicensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/Mattia Cupelli - http://www.mattiacupelli.com/
“This podcast was sponsored by Hero Cosmetics http://herocosmetics.com/Use codeTRUE15 to get 15% off your orderPromo: Crime Lapse Just a couple of quick announcements. I am happy to announce that True Consequences is now part of the Oracle Network! Check out all the amazing shows on the network by going to http://theoracl3network.com/ I am doing weekly livestreams on getvokl.com every Thursday night at 8 MST 10 EST. I will be discussing episodes, doing Q&As and I will even have some special guests on. Come hang out with me on GetVokl!Oh and did you know I have True Consequences Merch out there? Get your La Llorona Shirt, or your True Consequences hoodie today. You can find links to my merch store at trueconsequences.com. If you buy a Justice for Jacob item, half of the proceeds go to the NM Coalition Against Domestic Violence. Finally, I am launching a new podcast that will start at the end of the current season of True Consequences. The show is all about the paranormal in New Mexico and the surrounding area. I will be joined by my co-ghost Alex and the show is called Dos Spookquenos. Find us on Instagram, Twitter, and Facebook @dosspookquenos.If you enjoy listening to this show please rate, subscribe and review on your favorite podcatcher. True Consequences is fully listener supported; to support this show go to patreon.com/trueconsequences To keep up with all my updates, you can follow me on FB and IG at trueconsequencespod and on twitter @trueconspod.This episode deals with issues that may not be suitable for all listeners. It discusses child sexual abuse and rape. If you or someone you know is the victim of sexual abuse or assualy please call 800.656.HOPE (4673) to be connected with a trained staff member from a sexual assault service provider in your area.Today’s episode is the follow up to the Epstein Scandal and it is a recording from a GetVokl stream I had with Ariel. I was planning on releasing an interview today but unfortunately that was cancelled at the last minute. If you did not catch the live stream then please listen to the follow up as Ariel and I revisit the Epstein Scandal. I am Eric Carter-Landin And this is True Consequences.
Ju Rhyu (@jurhyu) is the co-founder/CEO of Hero Cosmetics, a skincare brand dedicated to fighting acne. Hero Cosmetics launched in 2017 with one product, Mighty Patch, as a test on Amazon. Now, Hero Cosmetics sells a box of Mighty Patch every 30 seconds through channels like Amazon, Target, Urban Outfitters, Anthropologie, and more. In this episode, Ju discusses the beginnings of her career, how she plans to grow the company, and the best advice she's ever gotten.
What do head to toe denim, chunky highlights and cargo shorts make you think of? Perhaps you are thinking your own current style but for most of us, these make up the symbolism of the early 2000s and like all bad pennies, it's back baby.The trends of the 00s have come back to haunt us one more time, like a bad night on Fireball we are here to walk you through it and hold your pony tail.Beauty news is about product innovation, shit we bought will protect you and as always we have been up to some fun adventures we can't wait to tell you about. This episode of Beauty Tips and Bullshit, is sponsored by Hero Cosmetics! If you want to try the Mighty Patch for yourself use code BEAUTYTIPS15 for 15% off!
Bargo is located just off the Hume Highway in the New South Wales southern highlands. It’s a sleepy little town known most for its interesting bushranging history. It’s also known as the gateway to Picton Lakes, the very last pristine freshwater lake near Sydney. However in 1992, a 9-year-old girl vanished on her way home from school and in the aftermath, the small town of Bargo was left forever marred by the tragedy.SPONSORS -Atomicchild - Thank you to Atomicchild for sponsoring this episode! Do you love the outdoors? Do you wish you had a way to keep it with you throughout your week? Well…..Atomicchild is an artist run brand that is inspired by nature. They capture the great outdoors through unique designs. Their designs can be found on stickers, blankets, water bottles, mugs, pins, patches and more at https://www.atomicchild.com/Hero Cometics - Thank you to Hero Cosmetics for sponsoring this episode! Hero Cosmetics are creating solutions for those times when we have a pimple emergency. Their broader vision is to create products that can be your hero when your skin is in a pinch. Use promo code "MORBIDOLOGY15" on http://herocosmetics.com/ for 15% off!PayOff –Thank you to PayOff for sponsoring this episode! You’ve tried balance transfers and budgeting. But high interest rates and unrelenting bill cycles make it almost impossible to get out of credit card debt on your own.Instead of another new savings technique, you need a clear path out of debt. And that’s what a Payoff Loan can do.Go to http://payoff.com/Morbidology to learn more. Checking loan rates won’t affect your score.Show Notes: https://morbidology.com/morbidology-the-podcast-49-ebony-simpsonPatreon: https://www.patreon.com/morbidologyHimalaya +: https://himalaya.com/morbidologyPODCAST PROMO – Still UnknownTwitter: https://twitter.com/stillunknownpodInstagram: https://www.instagram.com/stillunknownpodcast/Audio Credit: -Ever Mindful, On My Way, Sincerely & Evening of Chaos - Kevin MacLeod (incompetech.com)Density & Time - Water LilliesDark Tranquility - Anno Domini Beats - https://www.youtube.com/watch?v=F6mBav72AkELicensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/Mattia Cupelli - http://www.mattiacupelli.com/
About this episode This week's featured founder is Ju Rhyu, Co-Founder of Hero Cosmetics. Hero Cosmetics is an acne and skincare brand. Hero started out with the Mighty Patch, an acne patch which provides you with a real solution for pimple emergencies. When I mentioned to my 14-year-old daughter that I was interviewing the founder of the Mighty Patch, she knew exactly what it was. Ju's story really paints the picture of how someone can leverage their corporate career to build their own business. Ju's career includes experience with big-box retail and direct-to-consumer experience. Both channel strategies she now employs with Hero Cosmetics. Her journey is one of perseverance. Ju tried to bring Hero Cosmetics to market in 2013, but found herself overwhelmed with the cost to do so; so she tabled the idea. Does that resonate with you? Does the weight of what it will take to execute on your idea cause you to not execute? Well, then you are going to find some tremendous value in today's conversation. This is Ju Rhyu's startup story. In this episode, you'll hear About her childhood, moving from Korea to the U.S. and how much of her entrepreneurial influence came from her dad. Following high school and how she thought she wanted to be a doctor, but her parents dissuaded her from doing so because they knew it was a hard lifestyle. Her experience attending Brown University and really struggling with what she wanted to become and how she finally landed on majoring in History and International Relations. The path she wanted to pursue (marketing) but how she ended up working as a data analyst instead. Her decision to attend Columbia Business School in New York, how she went on to intern at Kraft Foods in brand management and eventually working there full time after graduation. About her time working at Kraft, being an intrapreneur, and her transition to product development at American Express, plus how she became Senior Marketing Manager for the brand Her move to Korea as an ex-pat to work for Samsung Card and how that period in her life was challenging, yet it is also when she first discovered the Mighty Patch Traveling back to the U.S. following her time in Korea, she began to seriously pursue the idea of bringing the Mighty Patch to market in the U.S., some of the plans she made and how (and why) she ultimately tabled the idea for four years The launch of Hero Cosmetics in 2017, Ju describes the pre-launch, the steps she and her team made to bring it to market, and her initial sales strategy How the brand began to gain momentum, grow, and expand. Some advice from Ju for any founders with a consumer product idea, who found something overseas, they have exclusivity in the US and want to bring the product to market “Fundamentally everyone can be an entrepreneur, but not everyone will have the ability to withstand the hardships that come with it.” – Ju Rhyu, Hero Cosmetics Resources from this episode Creedon: Legal partners you want as you build your business and brand. Listeners get a 30-minute brand consultation + $200 discount on a trademark application. Visit http://creedonpllc.com/startupstory Brex: The credit card specifically for startups. Visit http://www.brex.com. Listeners, use code StartupStory and get fees waived for life! Hero Cosmetics: https://www.herocosmetics.us/ Hero Cosmetics on Instagram: https://www.instagram.com/herocosmetics/ Ju Rhyu on LinkedIn: https://www.linkedin.com/in/jurhyu/ The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney The Startup Story on Instagram: https://www.instagram.com/thestartupstory/ Share the podcast The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help. First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts. Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and thank you! Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don't underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us. With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you! EPISODE CREDITS If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://emeraldcitypro.com/startupstory Special Guest: Ju Rhyu.
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