Podcasts about WaveMaker

Oxford University Associate Professor Felipe Thomaz was a runaway Mi3 hit last year with a peer-reviewed paper that smashes the economics and relevance of audience reach. His analysis – based on 1,000 campaigns and a million customer journeys via Kantar and Wavemaker data – finds blunt use of reach will not deliver business outcomes, because not all reach is equal. Business outcomes was all the talk at the Future of TV Advertising last week, with industry backing the build of a real-time dashboard via Adgile Media to map and measure impressions delivered to hard results close to real-time. Thomaz thinks it’s a start but warns industry risks falling into a “trap” of short-term skew, essentially applying performance metrics to a brand channel. “That worries me,” per Thomaz. “We know from decades of existing research that the long-term impact of advertising is twice the short-term impact of advertising.” But that doesn’t mean industry shouldn’t build it. Per Thomaz, “It's definitely the right path, and we can do this, but we cannot stop there. This is low hanging fruit. You start there, start measuring and say, ‘look, I'm getting outcomes’ … But you cannot ignore the fact that the future exists.” However, he thinks if industry builds it – and keeps building – it could pay off. “If you're eating low hanging fruit and everybody else is eating off the floor, you're golden.” Meanwhile Thomaz thinks agencies could be the key to cracking the code on moving beyond reach and into outcomes because they have enough visibility on pool of clients and, potentially, their data. He says one big global brand owner that has in-housed most of its media is finding exactly the same thing as his paper suggests – and making major gains as a result. Thomaz says that code is all outlined in his paper – and any agency can lift it. “They literally can just go steal the code and run.” Now he’s working on another paper – aiming to prove the impact of different media channels and beyond – including touchpoints like “customer service and salespeople and their effectiveness in driving different outcomes” within different categories. “This is interesting for the people that own those channels, because suddenly they're not competing just on audience size – they're competing on value derived from that audience,” says Thomaz. “That is what media owners are going to be really interested in: Can I charge more for an impression on my platform for this client because they'll get 6x the return [versus another channel].”See omnystudio.com/listener for privacy information.

Business wins and losses are part of life for a media agency, but sometimes the losses can start to outpace the wins and – for whatever reason – negative momentum takes hold.This was the difficult backdrop against which Kelly Parker and Katie Lee were appointed as Wavemaker UK CEO and COO respectively in 2022. In Parker's words, the agency had had a “really bad year” in 2021, losing a “large number” of its top 10 clients. “I think it just lost its way as a business,” she says.Three years on and Parker and Lee have steered the business back to double-digit growth, a turnaround they credit in part to their unconventional working relationship, which they conceptualise as ‘dual leadership'. Recalling the challenging early days of that effort, Lee says: “I think because there were the two of us, it meant we could be making difficult decisions while at the same time building momentum and energy in the agency. I think if there had been one person, it would have had to feel negative…whereas having the two of us, we could both build and break at the same time.”This week's guests on Leadership Lessons, Parker and Lee explain why their ‘dual leadership' approach continues to pay dividends, helping them to get the best out of their teams, make the most of their respective talents and elevate the work they produce for clients.This episode was recorded in January 2025.Credits:Presenter: Antonia Garrett PeelProducer: Inga MarsdenArtwork: David Robinson Hosted on Acast. See acast.com/privacy for more information.

Mi3’s most read story of 2024 came via an Oxford University marketing scientist’s peer-reviewed paper underlining precisely why not all reach is equal. Based off analysis of 1,000-plus campaigns and a million customer journeys via Kantar and Wavemaker, the data shows optimising for reach alone rarely tallies with business growth. In fact, in almost all cases, per Saïd Business School Associate Professor Felipe Thomaz, it delivers “really mediocre outcomes”. That’s the collective market failure News Australia aims to address – at least the start of it, with ‘Engaged Reach’, which counters the current industry bias for chasing fleeting user volumes for shallow scale. News Australia’s Lou Barrett, Dean La Rosa and Jess Gilby unpack how it’s already working for Mars Petcare, Chemist Warehouse, Inspiring Vacations and Subway, the latter a benchmark win for the publisher in QSR after Subway’s CMO said News Australia’s custom-built, integrated program outplayed the big tech platforms and landed the entire Subway initiative. The “all assets” rollout rapidly notched 3 per cent sales growth after a single campaign for Subway. The trio also underline why News Australia’s partnership with free streaming service Tubi – Barrett aims to rapidly double its monthly audience towards 3 million – means it can map buyer intent signals from the content audiences are reading to the shows they are watching. Plus tell advertisers where their best targets can be found around the clock, what they are interested in and how to engage them to maximise results.News Australia feeds circa 2.5 billion monthly intent signals into its CDP, enabling marketers to target audiences across 7,000 segments, using AI to hit sweet spots that might not be immediately obvious, per La Rosa. “It will forecast, it will understand the size, the scale, the relevance.” As Gilby underlines: “Everyone's got data, but it's about how you use it, how you apply it, and how you can be creative with it … We’re going from efficiently reaching audiences to effectively engaging them.” Somewhere in Oxford, a professor will be nodding in agreement.See omnystudio.com/listener for privacy information.

How can brands leverage emerging technologies to drive real business results? In this episode of Tech Talks Daily, I sit down with Sarah Salter, Global Head of Innovation and Platforms at Wavemaker, to explore how companies can move beyond hype and apply AI, AR/VR, and other innovations in ways that truly engage consumers and deliver measurable impact. With a background spanning 15 years and work on groundbreaking projects for brands like P&G, Nationwide, and the NHS, Sarah brings a unique perspective on digital transformation across industries. Innovation isn't about chasing trends—it's about solving real business challenges. Sarah shares how Wavemaker helps brands set clear KPIs and use emerging tech strategically, from AI-driven personalization to immersive brand experiences in gaming and the metaverse. We discuss key lessons from major tech initiatives, including the NHS's COVID-19 WhatsApp response and Nationwide's Local Voices campaign on Alexa and Google, and how these projects balanced agility, accessibility, and meaningful engagement. As AI continues to reshape marketing, brands are navigating a shift from interruptive ads to participatory experiences. Sarah highlights how companies like L'Oréal and Dove are leading with AI-driven campaigns and why gaming is becoming a major frontier for brand engagement. But with rapid technological change comes challenges—how do businesses keep up, invest in the right skills, and ensure innovation stays inclusive? A passionate advocate for diversity in tech, Sarah also shares her thoughts on why diverse teams lead to better innovation and why the industry must do more to support women in leadership. From fostering STEM education to initiatives like WPP's Back in the Game, she discusses what's needed to build a more inclusive future in technology. How can brands use technology to connect with audiences in more meaningful ways? And what does the future of immersive, AI-powered marketing look like? Tune in to hear Sarah Salter's insights on the next era of brand innovation.

I WROTE A BOOK!! get your copy today link below! Finn The Brave Blue Tang https://amzn.to/4cXnMWg (paid link) Are you considering adding angelfish to your reef tank, but worried about their coral-eating tendencies? In this video, we're diving into the world of reef safe angelfish vs. coral-eating angelfish to help you make an informed decision. From the beautiful swallowtail angelfish to the majestic emperor angelfish, we'll explore the different species that can thrive in your saltwater aquarium without harming your precious coral. We'll also discuss the pygmy angelfish and lemon peel angelfish, and what makes them suitable for a reef tank. Whether you're a seasoned aquarist or just starting out, this video is perfect for anyone looking to add some angelfish to their underwater world. So, let's dive in and explore the fascinating world of reef safe angelfish and not so reef safe angelfish!WATCH CUBAN REEFERS 500g TANK TOUR VIDEO!https://youtu.be/Tiy195fgv7IGet Your FREE Reef Tank Start Up Checklist here! https://the-coral-reef-talk-24479470.hubspotpagebuilder.com/reef-tank-start-up-checklistLearn more about The Nitrogen cycle and how to cycle your reef aquarium with my free reef tank start up check list.Amazon Affiliate Deals Just FOR YOUAIPTASIA RXhttps://amzn.to/3CPc6bQ (paid link)Top 5 Amazon deal video https://youtu.be/Lee8am2lCK0Hygger inverter Wavemaker https://amzn.to/3VbHHdu (paid link)Aquarium Siphonhttps://amzn.to/4gazgaq (paid link)Aqqa Hang on back filter https://amzn.to/3VdbtyI (paid link)Aquarium thermometershttps://amzn.to/4g00HE8 (paid link)Get your Free Audible Trial, click here. https://www.audibletrial.com/TheCoralReefTalk#reeftank #thecoralreeftalk #aquarium Check Out https://share.epidemicsound.com/f2hm59music by epidemic soundAll information provided in this video is the opinion of The Coral Reef Talk based on experience in the reef aquarium hobby. There are many ways to approach the hobby. Please continue to research other sources on the topics and ideas expressed in this video.

I WROTE A BOOK!! get your copy today link below! Finn The Brave Blue Tang https://amzn.to/4cXnMWg (paid link) Have You ever thought why are Coral frags soo expensive? In this episode I talk about 7 expensive coral that not only make your mouth water, but also some factors or reasons why corals are so expensive! If you know of the most expensive coral in the world that is currently in the hobby, please let me know in the comments below. Also Let me know what the most expensive coral frag was that you purchased for your reef aquarium.WATCH CUBAN REEFERS 500g TANK TOUR VIDEO!https://youtu.be/Tiy195fgv7IGet Your FREE Reef Tank Start Up Checklist here! https://the-coral-reef-talk-24479470.hubspotpagebuilder.com/reef-tank-start-up-checklistLearn more about The Nitrogen cycle and how to cycle your reef aquarium with my free reef tank start up check list.Amazon Affiliate Deals Just FOR YOUAIPTASIA RXhttps://amzn.to/3CPc6bQ (paid link)Top 5 Amazon deal video https://youtu.be/Lee8am2lCK0Hygger inverter Wavemaker https://amzn.to/3VbHHdu (paid link)Aquarium Siphonhttps://amzn.to/4gazgaq (paid link)Aqqa Hang on back filter https://amzn.to/3VdbtyI (paid link)Aquarium thermometershttps://amzn.to/4g00HE8 (paid link)Get your Free Audible Trial, click here. https://www.audibletrial.com/TheCoralReefTalk#reeftank #thecoralreeftalk #aquarium Check Out https://share.epidemicsound.com/f2hm59music by epidemic soundAll information provided in this video is the opinion of The Coral Reef Talk based on experience in the reef aquarium hobby. There are many ways to approach the hobby. Please continue to research other sources on the topics and ideas expressed in this video.

Macroalgae in your reef aquarium comes with many benefits. Aquarist have been using macroalgae in aquariums to help with water quality but it goes way beyond that. In this video podcast we talk about how to really use MACROALGAE to benefit your aquarium as well as take a look at some beautiful Macroalgae aquariums. We also talk about different macroalgaes and how they are used in the reef aquarium hobby.Get Your FREE Reef Tank Start Up Checklist here! https://the-coral-reef-talk-24479470.hubspotpagebuilder.com/reef-tank-start-up-checklistLearn more about The Nitrogen cycle and how to cycle your reef aquarium with my free reef tank start up check list.I WROTE A BOOK!! get your copy today link below! Finn The Brave Blue Tang https://amzn.to/4cXnMWg (paid link)Top 5 Amazon deal video https://youtu.be/Lee8am2lCK0Amazon Affiliate Deals Just FOR YOUHygger mini Wavemaker https://amzn.to/4eUxARB (paid link)Hygger inverter Wavemaker https://amzn.to/3VbHHdu (paid link)Aquarium Siphonhttps://amzn.to/4gazgaq (paid link)Aqqa Hang on back filter https://amzn.to/3VdbtyI (paid link)Aquarium thermometershttps://amzn.to/4g00HE8 (paid link)Get your Free Audible Trial, click here. https://www.audibletrial.com/TheCoralReefTalk#reeftank #thecoralreeftalk #aquarium Check Out https://share.epidemicsound.com/f2hm59music by epidemic soundAll information provided in this video is the opinion of The Coral Reef Talk based on experience in the reef aquarium hobby. There are many ways to approach the hobby. Please continue to research other sources on the topics and ideas expressed in this video.

Take your aquarium aquascaping to the next level and create a stunning dream reef tank. In this video, we'll share aquascaping tips and techniques to help you design and set up a breathtaking reef tank that will help you have a more successful reef aquarium. Whether you're a beginner or an experienced aquarist, this aquarium video podcast is packed with valuable insights and inspiration to help you create a thriving and beautiful aquascape for your reef tank. How often do you test your reef aquarium? Do you have a day set aside for tank maintenance? TRY MAGIC MIND! visit https://www.magicmind.com/THECORALREEFJAN Get Your FREE Reef Tank Start Up Checklist here! https://the-coral-reef-talk-24479470.hubspotpagebuilder.com/reef-tank-start-up-checklist Learn more about The Nitrogen cycle and how to cycle your reef aquarium with my free reef tank start up check list. I WROTE A BOOK!! get your copy today link below! Finn The Brave Blue Tang https://amzn.to/4cXnMWg (paid link) Top 5 Amazon deal video https://youtu.be/Lee8am2lCK0 Amazon Affiliate Deals Just FOR YOU Hygger mini Wavemaker https://amzn.to/4eUxARB (paid link) Hygger inverter Wavemaker https://amzn.to/3VbHHdu (paid link) Aquarium Siphon https://amzn.to/4gazgaq (paid link) Aqqa Hang on back filter https://amzn.to/3VdbtyI (paid link) Aquarium thermometers https://amzn.to/4g00HE8 (paid link) Get your Free Audible Trial, click here. https://www.audibletrial.com/TheCoralReefTalk #reeftank #thecoralreeftalk #aquarium Check Out https://share.epidemicsound.com/f2hm59 music by epidemic sound All information provided in this video is the opinion of The Coral Reef Talk based on experience in the reef aquarium hobby. There are many ways to approach the hobby. Please continue to research other sources on the topics and ideas expressed in this video.

Shiyan Koh, Managing Partner of  Hustle Fund, and ​​Jeremy Au discussed: 1. eFishery Fraud Allegations: Once an Indonesian agritech darling, eFishery's end-to-end aquaculture solutions were lauded for their potential to improve farmers' productivity and incomes. eFishery had achieved a $1 billion valuation in 2023, backed by investors like Temasek, Sequoia, Northstar, and GGV Capital. Whistleblower allegations against the founders surfaced despite significant financial oversight, including audited accounts and reputable due diligence processes. Shiyan emphasized the trust deficit such incidents cause, and drew parallels to Zilingo's earlier downfall which caused a chilling effect on Southeast Asia's growth-stage investments. 2. Early Exits Signals: Jeremy highlighted the divergent strategies of eFishery's investors during its Series D round. Notable exits included Ideasource, which achieved a 40x return over a decade, and Sui Ling Cheah from Wavemaker, who bought in via secondaries in 2019 and accomplished a similar return in five years. These moves showcased varying approaches—early-stage investors seeking liquidity versus late-stage investors balancing signaling effects. They also discussed the challenges of timing exits in Southeast Asia's market context, balancing growth ambitions with prudent capital recovery. 3. Ecosystem Red Flags: Jeremy and Shiyan debated how weak financial governance impacts Southeast Asia's startup ecosystem. Citing eFishery's CFO resignation and earlier signals as red flags, they stressed the need for stricter board oversight and robust due diligence practices. Jeremy noted how fraud incidents strain ecosystem trust, making diligence processes longer and more expensive. Drawing parallels to the U.S., Shiyan emphasized how trust and long-term reputation are critical for founders aiming to sustain multiple ventures. They discussed how practices like misreporting revenue—common in sectors like e-commerce—distort valuations and create cascading governance failures. Additional topics included Southeast Asia's funding culture, revenue-quality metrics, exit dynamics for early employees, and honest advice to founders. Watch, listen or read the full insight at https://www.bravesea.com/blog/efishery-unicorn-fraud Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts

Maggie Andrew had a pretty killer 2024: she was a Wavemaker at the 2024 JUNO Awards, won CBC Music's Searchlight Competition and put a song in the top five of the CBC Music Top 20... picked up an ECMA and two ANSMA Awards.Maggie joins Jeff to talk about turning dreams into goals, manifesting success, and staying strong.

Felipe Tomaz is Associate Professor of Marketing at the Saïd Business School at University of Oxford. He's about to publish a paper in the Journal of Marketing after analyzing 1,000 campaigns and a million customer journeys via Kantar and Wavemaker. With this paper, he'll be showing that "not all reach is created equal" as well as how few campaigns are actually effective. I invited Tom Roach to join me for this chat. Links Felipe: https://www.linkedin.com/in/drfelipethomaz Tom: https://www.linkedin.com/in/tom-roach-5b468026/ Mark: http://www.instagram.com/markpollard For strategy training, check out http://www.sweathead.com

WARC's Rica Facundo discusses new research and strategies unveiled at SXSW that will help marketers become more effective. Featuring interviews from Wavemaker's James Boardman and Saïd Business School's Felipe Thomaz about why understanding “infuenceability” closes the effectiveness gap, WPP's Katie Rigg Smith on why brands need to scenario plan to tap into the changing demographic of Australia, and VML's Sarah Bailey on how to move away from creating dull advertising.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

A Zöld Válasz új adásában a fenntarthatóság, a túlfogyasztás és a reklámszakma kapcsolatával foglalkozik. Litkai Gergely vendége Havasi Zoltán reklámszakember, a Wavemaker stratégiai igazgatója. Sikeres reklámipari munkásként miért kezdett el foglalkozni az iparág felelősségével? Be kell-e tiltani a reklámokat? Igaz-e a mondás, hogy a Föld „egyre élhetetlenebb bolygó, egyre jobb világot ábrázoló hirdetésekkel”?

Unlock the secrets to more inclusive and effective marketing strategies with our special guest, Lisa Thompson, strategy lead at Wavemaker and founder of Common People. We delve into Lisa's experiences and insights, revealing how balancing data with human intuition can uncover missed opportunities and drive impactful campaigns.Explore the profound impact of class diversity on the advertising, PR, and marketing industries, tracing back to the natural class diversity of the 80s and 90s that spurred creativity and innovation. Hear personal stories from Lisa and our host about working in Manchester and London, highlighting regional differences and class perceptions. Gain valuable statistical insights on the disparity between the UK's working-class population and their representation in advertising, and learn about the ongoing challenges and biases in recruitment practices that hinder true diversity.Navigate the nuances of dress codes and social norms in the marketing industry, with anecdotes that underscore the importance of clear communication for newcomers. Embrace the learning process through humorous and insightful stories of marketing mishaps, and get inspired by the resources and initiatives aimed at improving social mobility. Join our engaging conversation with Lisa as we reflect on the progress in diversity initiatives and celebrate the significance of inclusivity in creating more innovative and effective marketing environments.https://wavemakerglobal.com/X: @lisajthompson18LinkedIn: https://www.linkedin.com/in/lisa-thompson-fipa-1a5b4b65/ Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit. This time we have a webinar with the fascinating topic on the table - running a successful privacy-first mobile campaign. Experts from DataSeat, Kachava, and Wavemaker discuss the challenges of privacy-first mobile advertising, including overcoming attribution hurdles such as privacy thresholds, crowd anonymity, and delayed postback data. They also dive into optimization strategies, the future of mobile ad attribution and measurement, and the adoption of SCAD Network among publishers and advertisers. The conversation concludes with insights into the potential of re-engagement tracking and upcoming innovations in privacy-compliant user acquisition. The agenda of this webinar includes: Apple, privacy and the switch to AdAttributionKit; Overcoming crowd anonymity and driving success with SKAN and AdAttributionKit; The future of AdAttributionKit and iOS attribution; Questions and answers. To cover it all we had the following group: Mark Menery from Dataseat (part of Verve) Grant Simmons from Kochava Zach Gryphon from Wavemaker And Alexandra Klimashevich from Verve Host Business Of Apps - connecting the app industry since 2012

The use of data to to improve customer experiences, a means to push up sales and other business outcomes, is the focus of this edition of Business Day Spotlight. Host Mudiwa Gavaza is joined by Tammy Wilson-Schultz, chief strategy officer at Wavemaker SA Wilson-Schultz highlights Wavemaker's business model; the trend of data led customer engagement; strategies used to boost engagement and sales for companies; and how the company has positioned itself locally. Business Day Spotlight is a MultimediaLIVE Production. Producer is Demi Buzo.

Merissa Himraj joins me for a chat about the media agency landscape, how South Africa's are consuming media and the technicalities of what media agencies do in supporting clients and creating the best work out as CEO of a top 5 media agency in the world! Merissa is a strategic thinker who loves to solve problems and deliver effective solutions, she lives to drive impactful communication and meaningful difference for her team, and her clients together with her Wavemaker network. Merissa is  proud to be part of the best media agency group in the world ! Forging collaboration across the continent using Media, Content and Technology as well as true partnership that delivers operational excellence

In this episode of Women Lead, host Nadia Koski sits down with Lina Lindén, CEO of Wavemaker Sweden. Lina shares her journey from FMCG (Fast Moving Consumer Goods) to the media industry, her experience with corporate leadership programs like WPP's “Walk the Talk” and Wavemaker's own “She Leads She Succeeds” program, as well as her insights on diversity and inclusion in the Swedish media industry.She discusses the impact these programs have in building confidence and access for women, the lack of diversity in the industry and what we can do about it, and the importance of not only inclusive corporate culture, but educational initiatives and legislation in promoting DE&I.Their conversation delves into ageism, allyship, motherhood, emotional leadership, empathy, and a growth mindset. Nadia and Lina also explore insights on the importance of women coming together and sharing their journeys, recognizing their skills, and effective communication both inside and outside of the workplace.Links and recsConnect with Lina Lindén on LinkedInListen to the previous Women Lead episode with Randi White, SVP of Day1 AgencyBook: “Think Again” by Adam GrantProduced and Hosted by Nadia KoskiEngineered by Phil McDowellProject Lead Dennis KirschnerYou can contact the show at womenleadpodcast@the-digital-distillery.comor go to the website.Find us on LinkedIn, Facebook & Instagram

The future of marketing is integrated and omnichannel. EssenceMediacom's Kristin Gower sits down with Omar Carrion, Senior Director of Integrated Marketing Communications & Omnichannel at Kellanova LATAM, and Stephanie Stopulos, VP of Media at Target to talk about navigating this new commerce landscape. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

An opportunity to go a little deeper into The Influenceables, a Wavemaker consumer behaviour research project. From food to beauty, auto to entertainment the research reveals how new media has transformed the decision journey for shoppers and how shared cultural moments have transformed consumption. With Stuart Bowden, Lilia Fuse, Felipe Thomaz and Alex Brownsell. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 ⁠⁠Stay connected with GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

Navigate the complexities of the tech world with the help of industry giants. GroupM's Rich Ashley sits down with Microsoft's Rukmini Iyer to talk digital innovation and product strategy. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 ⁠Stay connected with GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

Elliot Millard, Chief Strategy & Planning Officer at Wavemaker in the UK talks to Susan Jurevics, Chief Brand & International Officer at Audible, Jaap Tuinman, VP Global Media, Omnichannel & MarTech at PlayStation, and Stephanie Fried, CMO at Fandom, about the power (and responsibility) of representation and inclusivity in entertainment. Recorded Live from The GroupM Rooftop on Day 2 of Cannes Lions Follow GroupM on LinkedIn for more content GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Product-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM on LinkedIn GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM's Amanda Grant sits down with PubMatic's Emma Newman to discuss the importance of realising our responsibility across the supply chain and how we can co-innovate to deliver it. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024⁠ Stay connected with GroupM on LinkedIn GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Live from the GroupM Rooftop on Day 3 of Cannes Lions 2024, GroupM's Chief Operating Officer in the UK Luke Bozeat, Paul Nasser, RVP, Agency Partnerships at IAS in EMEA, and Anja Spielmann, Global Brand Experience Director at Mars, talk strategies for navigating the interplay between advertising on the open web, social platforms, and premium publishers. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 Stay connected with GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Matt Bourn of the Advertising Association joins Kunal Nagpal of InMobi, and Sargi Mann, Global Practices Lead at GroupM to discuss what it takes to build a more responsible future for media. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠⁠See more content from GroupM⁠ _ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM's Global Practices Lead Sargi Mann, Adelaide Metrics Founder and CEO Marc Guldimann, and Mars' Sr Director of Global Media Ron Amram discuss the impact that attention-based approaches to measurement are having on ethical and effective media management. Key takeaways: Attention metrics help advertisers understand the quality of their media buys, leading to more effective campaigns and better return on investment (ROI). GroupM has integrated attention metrics into their performance-centric strategy, evolving with changing times and ensuring maximum value from every marketing and media dollar invested. Mars has found attention metrics to be correlated to business success, improving the effectiveness of their campaigns by understanding the quality of each impression. Adelaide is working to make attention metric data available in whatever way advertisers want, including via GroupM Nexus's custom algorithms. The use of attention metrics has led to responsible media investment, driving better outcomes and creating a positive feedback loop for advertisers, publishers, and consumers. The future of attention metrics includes embedding it in buying systems, scaling it across more digital platforms, and incorporating the data into planning tools. There is a need to evolve measurement models to shift from volume to value, aligning with the long-term effects of attention metrics in creating a shared understanding of quality and driving more trust in the market. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠See more content from GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Oliver Saunders, Global Head of Addressable Solutions at Wavemaker, interviews Silke Zetsche, commercial director at AudioStack, about the industry implications and impact of AI on effectiveness and efficiency, personalisation, culture, trust, and more. Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠See more content from GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Michael Barbaro, host of The New York Times 'The Daily' podcast interviews Richard Raddon, co-CEO and co-founder of Zefr, Samantha Stetson, VP, Client Council & Industry Relations at Meta, and Mark Weintraub executive director at EssenceMediacom on the ways in which technology is helping brands grapple with the challenges of advertising in today's fast changing and highly dynamic news environment.  Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠⁠See more content from GroupM⁠ _ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Nic McCarthy, Global Head of Creative Excellence at Wavemaker interviews Parul Patel Desai, VP Marketing, Greater Indochina Hub at Colgate-Palmolive, and Milan Rouhana, MD Middle East, Africa, and Pakistan at Perfetti van Belle about putting the magic back into advertising in the platform era. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024

Harry Hugo, co-founder of The Goat Agency, talks to Deniz Can, Global Head of Media and Content at Bayer, to discuss the relationship between communities and creators and their bold mission of ensuring health for all. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024

Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024, Amy Bedford, VP, GM, Integrated Marketing & Advanced Advertising at Colgate, Reddit CMO Roxy Young, and Stuart Bowden, Global Chief Strategy and Product Officer at Wavemaker, explore the ways brands can drive meaningful connections with communities. GroupM Socials

Live from The GroupM Rooftop on Day 2 of Cannes Lions 2024, Elliot Milard, Chief Strategy & Planning Officer for Wavemaker in the UK interviews CEO and co-founder of Nextdoor Nirav Tolia about Nextdoor and the power of hyperlocal engagement. -- GroupM Socials

Live from Day 1 of Cannes Lions 2024, Kim Dirckx, Global Head of Sustainability at L'Oreal, talks to Alex Altman, Global Client President at Wavemaker, about gaming's potential as a platform for positive change. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com

Supporting Pride in June 2024 and always. It's eighth year, and everyone knows you don't talk to Malfoy. Malfoy is willing to do almost anything to be heard, to be seen for who she is - except have a panic attack in front of Granger and the Weaselette. Trigger warnings: This fic includes themes of transphobia and suicidal thoughts Originally posted on AO3: https://archiveofourown.org/works/25708516 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thedramionearchives/message

For Campaigns 21st Media 360 event, adland descended on Brighton's waterfront at The Grand Hotel for two days to learn how to take risks and reap the rewards in media and advertising.Fresh Air, the production partner on stage at Media 360, has asked speakers and members of the audience for their hot takes and top tips from event.This episode is hosted by Michaela Hallam and produced by Clara Kavanagh and Neil Cowling of Fresh Air. Guests featured include:Maisie McCabe and Gideon Spanier from Campaign UKJeremy Kanter from Fever Tree,Zoe Harris from On the Beach,Samuel Hunt from Lloyds,Clare Chapman from EssenceMediacomX,Dan Daly from Halfords,Gabriella Neudecker from Easyjet,Neil Harrison from VirginMediaO2,Arjoon Bose of General Mills,Dan Geneen from The British Heart Foundation,Alice Tendler from OVO,Elliott Millard from Wavemaker,Helen Saul from Shelter,Susanne Nowak from Mondelez andSam McAllister, one of our key-note speakers. We also catch up with our two hosts of the conference, Natalie Bell from MG OMD and Enyi Nwosu from UM London. Hosted on Acast. See acast.com/privacy for more information.

Erik taucht in seinem heutigen Podcast mit Jan König tief in die digitale Content Welt ein. Jan, Co-Founder von ODALINE, berichtet über Herausforderungen in der digitalen Kommunikation mit Marken und wie aus seiner Sicht eine Strategieberatung wirklich erfolgreich wird. Unter anderem stellt er sich Eriks folgenden Fragen: - Wodurch grenzt ihr euch im Markt vom Wettbewerb ab? - Wie setzt ihr den kreativen Part eurer Aufträge um? - Wie messt ihr den Erfolg eurer Maßnahmen? - Gibt es Metriken, die eine Übersetzung der Viewtime von digitalen Content Maßnahmen und “alten GRPs” möglich machen? - Welches sind aus deiner Sicht häufige Fehler, die Brand Advertiser oder D2Cler aktuell machen? Nachfolgend noch die thematisierten Links von Jan aus der Folge: MT Podcast #116 mit Paul Ashcroft // GoDaddy: [https://rb.gy/sr18yi](https://rb.gy/sr18yi) Youtube/ Channel5: [https://rb.gy/g3ypex](https://rb.gy/g3ypex) Jan gründete 2020 die digitale Strategieberatung ODALINE, die sich zwischen Media, Content und Kreation positioniert und silo-übergreifend arbeitet. Jan gehört im Jahr 2024 zu den Top100 Köpfen der W&V und Business Punk. ODALINE berät KundInnen wie Ford, Vodafone, ALDI SÜD, Jack Wolfskin, Disney und den NABU. Seine Karriere startete Jan bei groupm 2011, wo er 2018 zum Geschäftsführer von WAVEMAKER berufen wurde.

In this special episode, recorded live at Campaign's Media360 event in Brighton, the Media Week gang discuss all the highlights from this year's show, as well as Netflix's adtech play, Samsung's creativity clap-back, devious deepfake scams, ROI research and social addiction. Hosted by Bukky from Wavemaker, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Rather than submitting a regular Media Anon (although you can still do that if you want to), we'd like to hear some of your Media Lunch stories. Submit them anonymously here: https://forms.gle/vdne4whY4zeUz1rM9 Hosted on Acast. See acast.com/privacy for more information.

Campaign's editorial team take you through some of the biggest stories of the week with the views from their news desks.The team discusses Asda's brand refresh and the use of humour in the supermarket category, how Shell and Havas were targeted by Brandalism in an out-of-home protest and adland's answers to Campaign's question of the week where we asked how big of a problem is brands pitching for free ideas.Taking you through the headlines and top stories, this episode is hosted by tech editor Lucy Shelley, joined by reporter Charlotte Rawlings and deputy news editor Marianne Calnan.Further reading:Halfords appoints media planning and buying agency to £20m accountAssembly poaches managing partner from Group MGroup M broadens remit of Wavemaker global chief Toby JennerCraig Inglis re-emerges as Merlin Entertainment's first CMOMother hires creative directors from Adam & Eve/DDB and Droga5Monzo unveils debut work by Uncommon Creative StudioEast midlands appoints five agencies to roster Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive deep into the intersection of artificial intelligence and automation with Prashant Reddy, Senior Director of Product Management at Wavemaker. We discuss the evolution and impact of low code and no code solutions in the industry, Wavemaker's unique approach to software development, and the future of AI in enhancing developer productivity and business processes. Featured Guest: Prashant Reddy Senior Director of Product Management, Wavemaker LinkedIn: Prashant Reddy Episode Highlights: [00:59] Prashant Reddy introduces himself and his role at Wavemaker, focusing on AI strategy and implementation. [02:18] Changes in podcast title consideration due to evolving focus towards AI. [03:05] Prashant discusses Wavemaker's competitive edge in the market, emphasizing its origins in enterprise software and the flexibility of its products. [05:44] Exploring typical use cases for Wavemaker software in sectors like banking, telecom, and insurance. [08:18] Future directions for Wavemaker with the integration of generative AI to enhance both individual and team productivity. [11:26] The significance of understanding user journeys and digital transformation through an AI lens. [16:53] Personal insights from Prashant: his idol in tennis and perspectives on innovation and learning in technology. Additional Resources: Wavemaker Official Website: Visit Here The #1 source of knowledge for all things process & automation: https://www.theautomationguys.net Do you have any questions? Would you like to give us feedback? Are you interested in workshops on the topic of automation? Are you an expert in the field and as passionate about process automation as we are, and would like to be on the podcast? Let us know: https://form.jotform.com/232751766067059

Nick Hounsfield was introduced to surfing by his father Brian in the mid 1970s on his regular visits to Cornwall in the United Kingdom. He has been an avid surfer ever since.Nick became an Osteopath by trade and founded a successful family business with this wife.But as time wore on and when Nick's father passed away in the late 2000's, he started to think about the world a little differently. He began to think about open spaces in nature and the healing aspects of engaging and being in nature. He started to realize that a lot of people's poor health was due to a number of things such as not exercising, not eating well, lack of connection to others, lack of nature connectedness  and so on…He set about trying to pull these different factors together and look at how he could solve some of these issues through one holistic vision. By chance this was around the same time that Wavegarden released a video of their first technology which would bring waves inland, for the first time.Nick had a eureka moment. And this was the start of his mythological quest to bring his concept of The Wave to the United Kingdom. It's been a long journey for Nick, which involves every obstacle you can think of on his way to realizing his vision. Fundraising, permits, Global Pandemic, shaky economy, Brexit, and a stroke. But, Nick persevered and has succeeded in realizing his vision and pioneered a new business model while minimizing its environmental impact and offering an exceptional surf experience with a safe, inclusive space for all surfers. We think you are going to really enjoy this episode. Thank you for listening… For more information on The Wave you can go to www.thewave.com You can also follow Nick on Instagram at @wavemakernickThe Swell Season Surf Podcast is recorded by The NewsStand Studio at Rockefeller Center in the heart of Manhattan and is distributed by The Swell Season Surf Radio Network. For more information, you can follow @swellseasonsurfradio on Instagram or go to our website: www.swellseasonsurf.com Music: Song: WavesArtist: Sleeper AgentAlbum: About Last NightBecome a supporter of this podcast: https://www.spreaker.com/podcast/swell-season--3483504/support.

There's no new episode this week, as the Media Week Podcast gang are hard at work preparing for Campaign's Media360 conference later this month - but don't despair, as we've picked a few of our favourite discussions from previous episodes all around the theme of creativity in media and advertising. You can hear even more about these topics at Media360, from 21-22 May. Tickets on sale here: https://media360.campaignlive.co.uk/bookingHosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/HiBoYKYb7BaykuPG6 Hosted on Acast. See acast.com/privacy for more information.

‘Lunch and learn' sessions are a historic part of the relationship between agencies and media owners - but how should they work, and are they still necessary? In this week's episode, the Media Week Podcast team cook up their recipes for the ideal lunch and learn, as well as discussing the etiquette of CTV ads, AI news recommendations, and Disney's efforts to lead the way in programmatic streaming ads.Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/privacy for more information.

This week, the gang dissect whether April Fools is still a relevant cultural moment for brands to tap into (and pick out their favourite fake ads from this year's crop) as well as looking at banned ads, Meta and Netflix's data-sharing deal, and the idea of an ad-funded BBC. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/privacy for more information.

The quizzing quartet put their gaming (and dating) knowledge to the test, discussing how to plan effectively in the space and what to do when you swipe left! Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.A Map of the Disney Entertainment Empire: https://www.openculture.com/2020/01/a-map-of-the-disney-entertainment-empire.htmlSupplier of the Quiz: https://www.anzu.io/blog/gaming-marketing-mix Hosted on Acast. See acast.com/privacy for more information.

The fabulous four are back, this week discussing Instagram's stalkery partner vibes, fake news on X, and how to spell banker. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/privacy for more information.

Our intrepid media explorers investigate wrestling, goggles and stainless steel thermoses. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/privacy for more information.

In this final episode, we talk about Connections Planning from the media agency perspective. We're joined by Jon Gittings, International Head of Strategy at Wavemaker, LA, Eliza Kaplan , Exec. Dir. Global Strategy at OMD, NY and David Broad, Fmr. Marketing Strategy Director at Spotify. Thanks to WARC for sponsoring this three episode series. 

  I have been having a hard time keeping up my mix output lately. There are many reasons, from too much work to too many concerts and social things to a pennant run in baseball. Also playing a part is me getting a little burned out on ambient music. There is so much of it released every week, every month that it becomes a bit overwhelming and it all starts to blend together after a while. I end up with little motivation to find another theme for yet another ambient mix.  I'm sure I'll snap out of this funk but for now, Paul Asbury Seaman comes to the rescue! Just when I needed it, Paul delivers a fantastic berlin-school, train themed mix. As I've said many times before, I like Paul's mixes because sometimes they go in directions I normally don't go with my own mixes. That's the case again here with these berlin-school tracks. I like sequencer-based music but it's not a style I reach for often. And then I hear one of Paul's mixes and I'm like - "Why don't I listen to this music more often?" Whatever the reason, I'm glad Paul is here to remind us about how cool this style can be. Here's what Paul has to say about this collection: “No powerful locomotives this time. No high-speed rail or epic cross-country journey. Just a relaxed excursion through autumn foliage. All but three of these tracks are from 2023. Watch for the REAL guitar on ‘In the Fading Starlight.' Synth Replicants was one of my big/happy discoveries this past year. (This was one of the milder tracks!) Enjoy.” Thanks Paul! Cheers!   T R A C K L I S T : 00:00    Wil Bolton - Yellow Morning (So​̈​dermalm In Autumn 2023) 09:09    Erik Wøllo - Motion Picture (Cloud of Strings 2023) 12:50    Thom Brennan - Wavemaker pt. 2 (Wavemaker 2023) 21:12    Mac Of Bionight - Memory Has No Conscience (COORDINATES volume 11 2023) 28:12    Nils Frahm - #2 (All Melody 2018) 36:25    Steve Roach The Weaving Way (The Weaving Way 2023) 42:18    Node - The Traveller (Node 2 2014) 47:18    Synth Replicants - In The Fading Starlight (Time of Legends 2023) 53:30    Alpha Wave Movement - Lattices of Light (Cerulean Skies 2017) 61:20    Larkenlyre - Sometimes Hope Comes Wrapped In Dark Skies (You and I and Every Sky 2023) 65:18    end

In today's episode, we talk with Captain Jeanne Ferrer, a lifelong native of St. Bernard Parish, who graduated from the United States Merchant Marine Academy in 2006, as a Logistics and Intermodal Transportation major. She is also the recipient of last year's Women Offshore's Wavemaker of the Year Award for 2022 and an active mentor within the maritime and seagoing military communities. She enjoys coordinatingmaritime field trips with various local schools and nonprofits to increase maritime exposure to the next generation in her local community.She holds a United States Naval Reserve Officer Commission as well as a USCG Master unlimited license and a First Class Pilot License of Unlimited Tonnage on the Lower Mississippi River. After a decade of sea time aboard deep-sea cargo vessels and offshore supply vessels, Jeanne departed her Master position at sea to serve as a Louisiana State Commissioned Crescent River Port Pilot on the Lower Mississippi River. With her diverse maritime background in combination with the port experience as the past President for the St. Bernard Port, Terminal, and Harbor District Commission, Jeanne seamlessly transitioned to overseeing the New Orleans Port's operations and economic development as a current Commissioner for both the Port as well as the New Orleans Public Belt.Take a listen to this inspiring talk with Captain Jeanne and Christine. To nominate the next Women Offshore Wavemaker 2023 head to the website and cast your vote while there is still time: https://womenoffshore.org/2023-women-offshore-wave-maker-award/Have a Listen & SubscribeThe Women Offshore Podcast is available on Apple, Google Play, and most podcast apps. Remember to subscribe to whatever app you use, so you don't miss out on future episodes.What did you think of the show?Let us know your thoughts by leaving a review on Apple Podcasts or wherever you listen to podcasts. You can also reach out by sending us an email at hello@womenoffshore.org