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In this inspiring episode of Future Fuzz, host Justin Campbell speaks with Karl Loudon, a former designer turned serial entrepreneur and now a commercial leader at Rise at Seven. Karl recounts his remarkable journey from running a boutique design studio to leading successful exits from three agencies and helping generate over £20 million in annual revenue. He reflects on embracing failure, finding his strength in client relationships, and the value of mentorship.Karl introduces the concept of "Selling with Soul" - a human, values-driven approach to B2B sales - and shares how soulful, intentional selling can shape entire buyer experiences. He and Justin also dive into the evolution of CRMs, the power of commercial culture, and the overlooked importance of creating video content to stay top-of-mind. This episode is a must-listen for agency founders, sales professionals, and creatives interested in balancing growth with authenticity.Guest BioKarl Loudon is a serial founder, commercial leader, and passionate advocate for soulful selling. With a background in design and a career spanning over 15 years in creative and media agencies, Karl has helped build and exit three companies, most notably contributing to the growth and acquisition of Moobaloo by IPG. He has worked with enterprise clients and helped scale teams from 5 to 500+ people. Now at Rise at Seven, he champions authentic commercial growth and content marketing. A TEDx speaker and DJ in a past life, Karl brings creativity, strategy, and soul into everything he does.TakeawaysSelling with soul means prioritizing genuine human connections over transactional tactics.Failure often serves as a catalyst for personal growth and professional success.Strong mentorship and feedback can unlock new career paths.Thoughtful, soulful experiences throughout the sales funnel are as vital as UX or CX.CRMs and sales infrastructure must serve the team, not burden them.Creating content - especially video - builds credibility and keeps agencies top-of-mind.Commercial culture thrives when revenue goals are shared and celebrated collectively.Chapters00:00 - Welcome to Future Fuzz and Introduction to Karl Loudon01:16 - From Design to Entrepreneurship: Karl's Origin Story03:48 - Lessons from Failing Early and Learning Sales05:19 - TED Talk on Failure and Embracing Change06:18 - Realizations from Mentors and Growing with Moobaloo10:52 - What "Selling with Soul" Really Means14:20 - The Sales Experience: SX and Soulful Journey Design19:35 - Hustle to Infrastructure: Lessons in Scaling Agencies22:56 - CRMs and Revenue Operations in Modern Agencies25:35 - Building Commercial Culture Through Shared Goals27:19 - The Power of Content and Video in Demand Generation30:29 - Consistency Beats Perfection in Content Creation32:26 - Embracing Individuality: Culture and Confidence in ContenttFollow Karl on LinkedIn hereFollow Justin on LinkedIn here
In this episode of Excitement Talk, Gordon sits down with Terry Seitz, whose career spans two decades across top agencies like IPG, Grey Group, PhD, and a transformative 12-year run at Visa as Vice President of North America Marketing. Terry shares his journey from aspiring artist to marketing leader, weaving through agency life, multicultural marketing, media strategy, and business school. They explore how marketing has evolved from pure creativity to a "mad scientist's" search for truth, blending creativity with data and behavioral science. Terry reflects on key lessons learned from inspiring mentors, the importance of freedom paired with accountability, and how the discipline continues to change in thrilling ways. Looking ahead, Terry shares what excites him most about the future: embracing the endless curiosity of the "mad scientist" mindset, thoughtfully navigating the promises and pitfalls of AI in marketing, and rebalancing the perceived divide between brand building and performance marketing into a more holistic, integrated approach.Tune in for a conversation full of energy, wisdom, and inspiration for anyone passionate about the art and science of marketing.
Episode 24: UntaintedApril 2025‘Main Topic': A Facebook Post on our LifestyleLynx page prompted us to record this episodes' Main Topic, ‘Untainted'. The post centered around the Lifestyle having become a ‘cesspool' for this person. What we say?? We drive into how to forge your own destiny in finding what works best for you in the Lifestyle and surrounding yourself with like-minded people. Using our experiences with our 300+ drams free, fun, adult tribe, we debunk that notion and provide ways to improve your situation.‘What Have We Done Lately': A very successful group outing to Atlantic City, NJ with eight couples that encompass two birthday celebrations plus more people joining in from a SLS ‘Hot Date' posting for a crazy, insane time at “Boogie Nights” in the Tropicana Casino Resort! Then a week later, dinner with great friends that led into a club event with more friends to hear a cool band! ‘Where We Are Going Next': Heading to a repeat house party in Pennsylvania with great friends and sexy people that we want more quality time with, in that way, well you know. It's really close to our ‘Gynormous' Group Trip to Temptation Resort Cancun, Mexico May 1-5, 2025. There is still time to join us on this amazing trip to Paradise! If you cannot attend there are two other options available on May 2-3; an ‘Intimate Parties Group' event in Scranton PA and a ‘ShareNation' event in Hampton, New Hampshire. Also, get ready for the new Grand Hotel for the ShareNation ‘White Party' on July 11-12. Tickets will be available soon on our website plus… ‘TeddyLoveAdultToys' will be onsite for this event. Go to our website to check out their fabulous products.Visit our Website, LifestyleLynx.com, Events Page 2, for Information and Booking Trips, Crusies and Parties.Visit us at https://www.LifestyleLynx.com for related Adult Events, Cruises, Resorts, Clubs, Parties, Swinger Websites and more...
Episode 23: To Be...Drama FreeMarch 2025‘Main Topic': We discuss how "To Be Drama Free" in your quest for the perfect Lifestyle encounters. The Do's & Don'ts to be cognizant of when out with your partner interfacing with others. ‘What Have We Done Lately': Last Month's Main Topic friends X&S had a Valentines Day Lifestyle house party that that was off the chart! The ShareNation Mardi Trois weekend hotel takeover was as usual, "Amazing" with an unusual circumstance that we talk about concerning, Carlos, our friend and owner of ShareNation.‘Where We Are Going Next': A group outing to Atlantic City, NJ with six couples that encompass two birthday celebrations. A repeat house party in Pennsylvania with some very good friends that is only a few days from our BIG Group Trip to Temptation Resort Cancun, Mexico May 1-5, 2025. Time is running out to join us on this amazing excursion to Paradise! Plus, four (4) Intimate Parties Group events are detailed on our website and the ShareNation White Party to be announced. Be sure to check them out.Visit our Website, LifestyleLynx.com, Events Page 2, for Event Information & Booking.Visit us at https://www.LifestyleLynx.com for related Adult Events, Cruises, Resorts, Clubs, Parties, Swinger Websites and more...
A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics include: why talent and marketing will be more important in an AI world; why everyone should operate as a "company of one;" how the world is moving to a "whales and plankton model;" and why clients should consider a "Master Blaster" model. Tune in to hear why he's concerned about mollycoddling and a Mary Poppins analogy. It's a Supercalifragilisticexpialidocious 2-part show!Get the inside scoop on the Omnicom and IPG merger and what it means for the future of marketing! In this episode of CMO Confidential, host and five-time Chief Marketing Officer Mike Linton dives into the critical insights every CMO needs to navigate this game-changing merger. Joined by special guest Rashad Tabakawala, former Chief Strategist and Growth Officer of Publicis Groupe and best-selling author, this discussion unpacks how the merger impacts scale, data, technology, and the role of creative agencies.Key topics include the consolidation of holding companies, the challenges of scaling media, data, and tech, and the future of large agencies versus niche specialists. Rashad also shares his expert perspective on the evolving agency ecosystem and what this means for marketers selecting partners in a rapidly changing landscape. With lessons from past mergers and actionable advice for CMOs, this is a must-watch for marketing leaders looking to stay ahead.Tune in to hear Rashad's unique take on the future of the industry and discover how to position your brand for success in this new era of marketing. Don't forget to subscribe to the CMO Confidential Newsletter for exclusive insights and updates. Stay informed, stay connected, and stay ahead with CMO Confidential! #omnicomipgmerger #MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #CustomerExperienceCHAPTERS:00:00 - Intro00:40 - Rishad Tobaccowala Joins the Show01:27 - Omnicom IPG Merger Analysis11:15 - Future Implications of Omnicom IPG Merger15:18 - Impact on Other Companies18:45 - Future Trends for Businesses22:00 - Client Strategies for Success27:33 - End of Part 1See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Faryar Borhani, Sona-Iliffe Moon, Jeff Beringer, Christina Bellantoni, and Michael Kittilson join Fred Cook to discuss the USC Annenberg Center for Public Relations' latest Relevance Report: AI Activated. The conversation covers governance, training and up-skilling, augmentation and more as we delve into how global institutions are handling the increased presence of AI, embracing change, and utilising the tools available.Featuring:Faryar Borhani: Faryar is the Chief Communications Officer at Encore Capital Group and has been a USC Annenberg Center for Public Relations Board Member since June 2024.Sona Iliffe-Moon: Sona is currently the Chief Communications Officer at Yahoo. Prior to this, Sona was at Facebook and Lyft among other companies. Sona is also a USC alum having completed an MA in Strategic Public Relations at USC Annenberg.Jeff Beringer: Jeff has been with Golin for over two decades and currently serves as their first Chief AI Officer. Jeff previously led marketing and transformation teams at IPG and web relations at Weber Shandwick.Christina Bellantoni: Currently director of the Media Center at USC Annenberg, Christina was previously the Assistant Managing Editor of the LA Times and Editor-in-Chief at Roll Call.Michael Kittilson: Michael is a USC Graduate student in Annenberg's PRA program. He leads multiple collaboration efforts with the PR Center's partners and is a Senior Research Associate at USC Annenberg Center for Climate Journalism and Communication.Host: Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public RelationsReports: USC 2025 Relevance ReportExecutive Producer: Ron Antonette Producers: Marshall Winfield, Joseph Carreon, Anahita Mehra, Javiera ContrerasFollow us: @USCCenterforPR (X, Facebook and Instagram) Newsletter: News from the USC Center for Public Relations Visit our website: https://annenberg.usc.edu/research/center-public-relations A production of the USC Annenberg Center for Public Relations at the University of Southern California. A production of the USC Annenberg Center for Public Relations at the University of Southern California.
Host: Paul McIntyre | Executive Editor Media agency holding company CEOs are openly acknowledging the importance of arbitrage-based principal trading to their business models – and it’s spreading rapidly out of digital display into TV, audio, digital out of home, connected TVs and beyond. Former UM Global Chief Media Officer Joshua Lowcock, who left the IPG-owned media agency network last year to head up media at US group Quad, is bleak on the distorting market effects of holding companies buying media for themselves and on-selling to advertiser clients with handsome mark-ups - often in ‘bundled’ products which blend a small quota of quality inventory with the tonnage more in low value, low quality ad placements. “Both agencies and clients have built themselves a prison that they can't get out of,” says Lowcock. And agencies resisting principal models are increasingly disadvantaged – they risk being dragged into “financial engineering” too. Per Lowcock, “somewhere in the myriad of complexity of a holding company, I can tell you it's occurring and a large armoured vehicle with boatloads of cash is pulling up somewhere and unloading it into a holding company … well, it's probably more electronically transferred.” Should anyone care that agencies are finding ways to make money that procurement-driven clients are in effect incentivising by refusing to pay fees for service – especially if the media bought and on-sold arguably does the job? “It's not doing the job because clients are not getting the media that they should be getting to drive the ultimate business performance,” Lowcock argues. "They’re getting the media that drives the agency's bottom line,” per Lowcock. He describes it as a nutritionist advising a diet of “junk food”, with clients at risk of morbid obesity. Indy shop Media by Mother, headed by former GroupM exec Dave Gaines, says he doesn’t do principal media deals or arbitrage but “it’s surprisingly hard to get people to align on business success outcomes” versus the short-term allure of trading off not paying media agency fees for the hidden costs in mark-ups and tech and data fees typically wrapped into principal media agreements. Moreover, Gaines says retail media is making the situation worse with retailers becoming media owners and seeking their own preferential deals. While traditional media owners complain about principal media trading eating their margin and agency mark-ups making them appear expensive, Gaines says the truth is, “a lot of the big TV networks don't like to have to deal directly with clients. They're happy to offload a lot of this media inventory because then they haven't got to worry about selling it”. Either way, few owners will complain publicly for fear of retribution, i.e. being cut out of group spend, per Nick Manning, non-executive chairman of Media Marketing Compliance and adviser to peak US advertiser body the ANA. Manning sees principal media’s rise leading holdcos to becoming just the same as the walled gardens whose business models they are trying to emulate. “They're all building AI tools that will do creative production, media distribution and analytics together in one in one box. It will be a black box, and clients won't be able to tell a lot about what's going on in there, but it will be an arbitrage-led model.” Quad’s Lowcock says he’s happy to tell any finance, procurement, marketing, legal and internal auditing department “all the answers” as to what goes on and how to fix it – and does just that in this podcast.See omnystudio.com/listener for privacy information.
On today's MadTech Daily, Dot discusses Omnicom's acquisition of IPG, the world's first fully AI-generated newspaper by an Italian publication, and the latest trouble for Google in the EU.
In April 2024, Meharry Medical College received an ORAU Innovation Partnership Grant to help students from Historically Black Colleges and Universities in the Nashville area attended Meharry's annual Cancer Survivorship Summit. IPG grants, offered through ORAU's Research and University Partnerships Office, are designed to strengthen relationships between university consortium members and ORAU subject matter experts. The summit was a day-long event focused on sharing information about cancer risks, research, and prevention and early detection, as well as provide opportunities for community members to get needed health and medical screenings. In this conversation, host Michael Holtz talks with the team from Meharry that helped make the summit possible, including Tammy Henderson, Ph.D., vice president in the Office of Strategic Initiatives and Innovation at the Meharry School of Medicine; Kirsten George, health careers pathway program manager in the Department of Family and Community Medicine; and Donald Alcendor, Ph.D., associate professor in the Department of Microbiology, Immunology and Physiology. Also joining the conversation is Robert Briggs, a senior majoring in business management at Lemoyne-Owen College, who one of the students able to attend the summit because of the ORAU IPG grant.
Holding company solutions are on the rise, particularly for large clients whose spend is in the £100 millions. Publicis Flame is the latest to ignite, created after Santander appointed Publicis Groupe to its global creative and media business. Ongoing pitches include Natwest which is also looking for a single holding company to take on its media and creative business.Holding companies have been expanding their offerings across creative, media, tech and data to service client needs, but do these solutions really work? And what becomes of the individual agency brands when amalgamated into one solution? Campaign's journalists gather in the studio to discuss.This episode features editor-in-chief Gideon Spanier, creativity and culture editor Alessandra Scotto di Santolo and media editor Beau Jackson. It is hosted by tech editor Lucy Shelley.Further reading:Santander on its shift to one global agency, why it picked Publicis and how ‘data is key'Will more agencies move to a holding company solution for their biggest clients?Pfizer moves creative from IPG to Publicis after just 10 monthsWPP's Mark Read on client demand for AI and fewer agency partnersWPP triumphs over Publicis Groupe to win Centrica's integrated reviewBritish Gas turns up the heat with media, creative and below-the-line reviewBritish Gas appoints media and creative agenciesWPP wins majority of $4 billion Coca-Cola businessThe $100m question for agencies Hosted on Acast. See acast.com/privacy for more information.
Episode 22: X/S (Part 2)Jan/Feb 2025‘Main Topic': Our dear friends ‘X' and ‘S' are back in the studio to explore their sexual explorations in the Lifestyle. Dee asks direct questions that starts out with a ‘BANG' and reveals a secret of her own. Buckle up for this “No ‘Holes' Barred” episode that is sure to pique your interest and get some juices flowing‘What Have We Done Lately': Saints & Sinners Atlantic City NJ closed on Jan 18th and we were there with our tribe! It was an amazing event as every level of the entire club was open for the 600-700 attendees. It was a great farewell however we divulge some speculative news. The SLS Hot Date brought out a good deal of couples to the Patrick's Pub Meet & Greet on Feb 1 where JR's band was performing.‘Where We Are Going Next': A usually kinky house party in NJ should be ‘loads' of fun. Our Main Topic friends X&S are having a Valentines Day Lifestyle house party that should provide some interesting stories. The upcoming/future ShareNation and Intimate Parties Group events are detailed in our last segment. Plus, our Exclusive Group Trip to Temptation Resort Cancun, Mexico May 1-5, 2025. Join us for this amazingly priced Group Event in Paradise! Visit our Website, LifestyleLynx.com, Events/Trips/Cruises Page 2, for Information and Booking of all Adult Activities.Visit us at https://www.LifestyleLynx.com for related Adult Events, Cruises, Resorts, Clubs, Parties, Swinger Websites and more...
“Everyone knows how to communicate.” So, then why do so many change initiatives fail? Is it due to poor communication or are other factors at play? Join Andreina Martinez (SVP Business Transformation Leader, IPG) and Nellie Wartoft as they discuss the key roles that soft skills and middle management play in successful transformations. Connect with: Nellie Wartoft CEO of Tigerhall Chair of the Executive Council for Leading Change (ECLC) nellie@tigerhall.com Breathe by RYGO | https://soundcloud.com/francesco-rigolon Everything You Need Is By Your Side by Vlad Gluschenko | Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US Hosted on Acast. See acast.com/privacy for more information. https://soundcloud.com/vgl9
Hello and Welcome to JudgeCast.Join Bryan, Charles, and Marcos as we take a somewhat tongue-in-cheek take on the Top 10 worst rules/mechanics in Magic. We pull from the IPG, MTR, and Comprehensive Rules on this tour-de-force of utter nonsense. We talk about rules, mechanics, and policy that are hard to keep straight or cause problems with judges or events.And no, banding does not make the list. Get out of here. Banding is easy.
Four Pillars Gin is now four times the size of the entire Australian premium gin category when it started in 2013. Much of the category’s explosive growth is down to three cofounders having a crack, while seeing off the cops, who thought they were making meth. Now under Lion’s ownership, itself part of Japanese drinks giant Kirin, two of the founders – ex-Olympian Cameron Mackenzie and PR man Stuart Gregor – have “gracefully” exited. But the third founding partner, former global strategy boss at IPG’s Jack Morton Worldwide, Matt Jones, is still in. He thinks Australia deserves a global spirits business spearheaded by botanical alchemy, experience, craft, influence and intimacy over mass “shotgun messaging”. Jones is also a reluctant martech convert, valuing old school customer experience and its intangibles over measuring clicks and other marketing metrics. He likewise places far greater value on flywheels than marketing funnels. While the direct-to-consumer growth hacking playbook that fuelled start-ups a decade ago is now a relic of its time, Jones thinks many of the Four Pillars lessons and tricks are repeatable today for those that distil the fundamentals. But there are some key differences. Here’s his take on what made the business succeed and where Four Pillars – and Lion’s expanding spirits business – goes next.See omnystudio.com/listener for privacy information.
Episode 21: BE FRESH!December 2024‘Main Topic': Well, ‘Keep it Fresh” as an alternative title! We talk about not getting ‘stale' on your Lifestyle journey. How to keep the excitement going. What to do and what not to do. Where to find new and fun events to attend. How to meet new people that fit your style. Get out of your ‘comfort zone'. And of course, a few sexy escapades.‘What Have We Done Lately': Early December Brunch M&G at my new band's gig was a great success with several Lifestyle couples in attendance. Our 11th Annual New Years Eve Party was a HUGE success with 49 sexy people. Plenty of swap-a-rama sex going on in the playroom after the midnight toast! Plus, our friend's BIG Winter Solstice/Orgy event right after our NYE party never disappoints. ‘Where We Are Going Next': Saints & Sinners Atlantic City NJ is closing on Jan 18th and we will be there with our posse! This should be a great farewell event for all in attendance. Patrick's Pub M&G Feb 1 Lake Hopatcong NJ w/Hot Date on SLS. Details of the upcoming ShareNation event and future Intimate Parties Group events for first quarter 2025. Also, a brief glimpse at a Special Lifestyle Cruise in February 2026. Plus, our Exclusive Group Trip to Temptation Resort Cancun, Mexico May 1-5, 2025. Join us for this amazingly priced Group Event in Paradise! Visit our Website, LifestyleLynx.com, Events Page 2, for Information and Booking. Click this to book: Temptation Resort TripFor details on the next ShareNation Party and information for IPG Events: Click this to: Events/Trips/CruisesVisit us at https://www.LifestyleLynx.com for related Adult Events, Cruises, Resorts, Clubs, Parties, Swinger Websites and more...
Omnicom Group's pending acquisition of Interpublic Group seems especially timely in the hindsight of last week's Consumer Electronics Show in Las Vegas. A major talking point among the brand and agency executives in attendance was the onset of the so-called agentic era of artificial intelligence, in which AI tools handle multi-step tasks for people like booking a full travel itinerary — or firing off a client brief. In this era, data will be at even more of a premium than it is today “If you think about the IPG acquisition, we will have a broader platform to to do things. We will have the broadest dataset on the buy side anywhere in the world, and more expertise, more clients,” Jonathan Nelson, CEO of the agency holding company's digital arm Omnicom Digital, said on the latest Digiday Podcast, which was recorded in person at CES. The combined company will also have Omni AI, a product that Omnicom is developing to combine various foundational large language models. “We're putting that on every employee's desktop in Omnicom right now,” Nelson said. Which gets at another aspect of how AI will affect agencies' business. As agencies effectively outsource tasks to AI tools, the traditional agency compensation model — in which agencies are paid in accordance with the time it takes to complete client projects — will be under pressure. This is again where Omnicom is counting on the combination with IPG and the corresponding dataset — as well as its previous acquisition of commerce platform Flywheel — to be able to adopt a model in which its client fees are contingent on the results of its work rather than the time it takes to complete that work. “Here we are sitting on this massive dataset. It's coming together across audience, activation, outcomes. It has that purpose, which is driving towards outcomes remuneration,” said Nelson.
After dominating news headlines throughout December, and likely well into 2025, it is all still possible for the Omnicom-IPG merger to fall through, repeating history from 2013 when Omnicom failed to merge with Publicis Groupe.Campaign's editor-in-chief Gideon Spanier sat down in a global exclusive interview with John Wren, CEO of Omnicom, and Philippe Krakowsky, CEO of IPG, after they announced the all-stock deal on 9 December to create the world's biggest agency group. Since then, the share price of Omnicom declined 15%.In this episode, Spanier is joined by editor Maisie McCabe and media editor Beau Jackson to ask the $31bn question: will the merger really happen?Hosted by tech editor Lucy Shelley, the team discuss the regulatory obstacles the holdcos need to hurdle, a shrink in share prices, and the potential for divergent performance of Omnicom and IPG in 2025. Is the merger an attempt to "fight scale with scale", says Spanier, to compete with the power of tech companies. The team asks where it leaves R/GA and Huge after being held for sale last year and any signs that adland might see a repeat of the attempted Publicis merger.Further reading:The $31bn Omnicom-IPG deal has industrial logic but also many caveatsOmnicom-IPG merger: how the holdcos stack up in the UKInterpublic sells digital experiences agency Huge'The industry doesn't need another behemoth': Stagwell CEO on Omnicom-IPGPublicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'Omnicom and IPG 'huddling together as cold winds blow': Martin SorrellEverything we know so far about the Omnicom-IPG mega mergerComing up in the Campaign calendar:Media Week Live, 29 January Hosted on Acast. See acast.com/privacy for more information.
Whether you are an judge candidate trying to learn the comprehensive rules, or an established L1 trying to learn the IPG, there are certain approaches that can help you learn the materials. One of those approaches involves listening to this podcast, but there are others as well. Join Bryan, Charles, and Marcos talk about study tips and advice in tackling the massive amounts of documentation out there and how you can best make use of whats available. Links mentioned:https://www.youtube.com/@JudgingFtW - Rules YouTube Channelhttps://www.youtube.com/@keepingitcasualmtg - Rules and occasional MTG Skit Rules channelhttps://www.cranial-insertion.com/ - Weekly Rules questionshttps://blogs.magicjudges.org/rules/ipg/ - Annotated IPG - Line by Line deconstruction of the Magic Infraction Procedure Guide
Still fresh off the news of Omnicom and IPG merging, all the agencies that work within the holding companies are plugging along. IPG's Initiative is one of those agencies. It counts Amazon, Nike, Unilever and Nintendo among the brands it serves.Initiative U.S. CEO Stacy DeRiso joined The Current Report at CES to talk about retail media networks' emergence at the conference, maximizing clients' dollars and the agency's approach to awareness and performance called fame and flow._______To read the full stories included in this episode:Beyond the gadgets, ad tech and AI are center stage at CES 2025: https://bit.ly/4j6WdxzComcast to launch Universal Ads in bid to win smaller advertisers over from tech: https://bit.ly/3C6CVrBDisney Brings New Biddable Ad Capabilities to Live Sports and Entertainment: https://bit.ly/42bcOKC_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
This Week: Saul Colt, Zontee Hou and Jonathan Sackett join Bob to discuss the Omnicom/IPG merger, Meta explores AI "users," navigating the changing search landscape, Costco defends DEI, plus this week's #FairFailFoul.
On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/ © 2024 EMARKETER
2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can't escape. Or as Digiday managing editor Sara Jerde puts it, “2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies.” Last year, several rocks were thrown in the water, ripple effects that'll shake out in 2025 with everything from mergers and acquisitions, a la Omnicom's proposed acquisition of IPG or BuzzFeed's sale of First We Feast, to the proliferation of the social media landscape and the TikTok ban. In this final episode of the year of the Digiday Podcast, host Tim Peterson, executive editor of video and audio at Digiday, is joined by Jerde and Seb Joseph, Digiday's executive editor of news, to discuss what marketers, advertisers and the media need to know to ring in the new year.
On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-daily-omnicom-ipg-deal-what-means-advertising-universe © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
In der heutigen #kassensturz Folge, unseren Marketing & eCommerce News, geht es unter anderem um folgende Themen: (00:00) Intro (03:51) TikTok zieht nach Notfallantrag vor den US Supreme Court (12:16) EU Kommission leitet Verfahren gegen TikTok wegen Wahlmanipulation ein (18:24) Agency Group Omnicom übernimmt IPG (29:12) Alibaba's Trendyol möchte $1 Mrd. einsammeln (34:06) DM steigt 2025 in den Online-Apothekenhandel ein (41:50) Zalando will AboutYou übernehmen (48:42) Überblick: meistgeladene Apps 2024 (54:23) YouTube Shorts pusht Suche (55:10) Instagram bleibt Meta's Cash Cow (55:47) Perplexity sammelt $500 Mio. zu einer $9 Mrd. Bewertung (56:14) ChatGPT Search launcht für alle Nutzer Quellen TikTok zieht nach Notfallantrag vor den US Supreme Court https://retail-news.de/tiktok-us-supreme-court-notfallantrag/ https://www.heise.de/en/news/Tiktok-ban-in-the-fast-lane-to-the-US-Supreme-Court-10215143.html EU Kommission leitet Verfahren gegen TikTok wegen Wahlmanipulation ein https://www.n-tv.de/politik/EU-Kommission-leitet-Pruefverfahren-wegen-moeglicher-Wahlmanipulation-durch-TikTok-in-Rumaenien-ein-article25437803.html Agency Group Omnicom übernimmt IPG https://meedia.de/news/beitrag/18327-jetzt-offiziell-omnicom-uebernimmt-ipg.html Alibaba's Trendyol möchte $1 Mrd. einsammeln https://finance.yahoo.com/news/alibaba-backed-trendyol-said-consider-102413496.html DM steigt 2025 in den Online-Apothekenhandel ein https://www.handelsblatt.com/unternehmen/handel-konsumgueter/dm-drogeriekette-verkauft-bald-auch-arzneimittel/100094992.html https://newsroom.dm.de/pressreleases/dm-ist-kundenliebling-bestnoten-in-bundesweiter-verbraucherumfrage-3341709 https://www.n-tv.de/wirtschaft/Drogeriekette-dm-will-auch-Arzneimittel-verkaufen-article25440531.html Zalando will AboutYou übernehmen https://forbes.swiss/artikel/zalando-uebernimmt-about-you-fuer-1-13-mrd-strategischer-schritt-fuer-mehr-marktanteil-in-europa Überblick: meistgeladene Apps 2024 https://techcrunch.com/2024/12/16/temu-is-the-most-downloaded-app-on-the-u-s-app-store-in-2024 YouTube Shorts pusht Suche https://www.androidpolice.com/youtube-shorts-new-connected-search-feture/ Instagram bleibt Meta's Cash Cow https://www.reuters.com/technology/instagram-make-up-more-than-half-metas-us-ad-revenue-2025-report-shows-2024-12-18/ Perplexity sammelt $500 Mio. zu einer $9 Mrd. Bewertung bloomberg.com/news/articles/2024-12-18/ai-startup-perplexity-closes-funding-round-at-9-billion-value ChatGPT Search launcht für alle Nutzer onlinehaendler-news.de/ki-tech/innovationen/google-chatgpt-websuche-alle Max & Kristina auf LinkedIn > Max Rottenaicher > Kristina Mertens Credits Logo Design: Naim Solis Intro & Jingles: Kurt Woischytzky Fotos: Stefan Grau Intro-Video: Tim Solle
In this episode, our Founder and President, Jennifer Risi, chats with Axios' Kerry Flynn on the good, the bad and ugly of the recent Omnicom and IPG merger as well as who benefits from this deal and other potential M&A news on the horizon for 2025.
It's my twice yearly chat with W Communications founder and CEO Warren Johnson and today it's our 2024 PR Agency Year in Review.It's been quite the year. Some have described it as the year that never was! But could it have been worse? And has PR in this the latter half of Q3 and into Q4 actually come good?Warren founded W Communications in 2009. It now has global revenues of £20m and a headcount of 200, with 140 in London and 60 across the rest of the world.Over the next half hour or so Warren and I will discuss the ups and downs of agency life over the last 12 months.Before that, the breaking news is that the PRmoment Awards final entry deadline is the 17th January. Don't miss the opportunity to create proof points of the quality of your agency's work.Thanks so much to the PRmoment Podcast sponsors the PRCA.2 mins Warren, on how has 2024 been for W.“The dismantling of the retainer model accelerated this year.”“We and the rest of the industry are having to re-tool into a more management consultancy style project based business”“We're seeing a greeter and greater appetite to buy more services from PR consultancy businesses.”“It's busy, I wouldn't say it's as profitable as it has been.”“We're having to work harder than ever to maintain our strong margin.”“You can often have clients bump a project with little or no notice and also no penalty and that's a drag on margin. Until we get that fixed.”“If you don't know what the world looks like in 3 months, let alone 6, why would you plan for 9 months out.”9 mins Why is retaining PR agency margins tougher than ever?10 mins What are the implications of the move towards project based fees on the talent profile of PR agencies?11 mins Is a retainer relationship ever better for the client?“If you want to partner with an agency properly, then a retainer is always better.”13 mins In which sectors is PR spend up/down? “Love a bit of B2B. No one is ever going to cut budgets driving CEO fame or lead gen.”“Sport for us has been huge. Biggest growth area. Insatiable appetite for briefs coming in.”“Travel has been strong."“We've had some very good wins over the last 5 days. It's been nice to go into Christmas with some wins under our belt."17 mins Warren's top tips for any independent PR agency CEOs out there on how to manage their businesses in this new project lead income, more agile business environment.“Challenge every way of working. Make sure it's match fit.”“Agency bosses need to get out. Get into the office. Spend time with your staff IRL, go out and see clients.”“PR agency owners are making money but not enjoying it.”20 mins What talent trends have you seen this year? “Lots of big senior names have become available, particularly client side.”“At a lower level there's bound to be a slight reduction in grad level intake just because of the cost of bringing them in and the quite often poor quality of talent coming in. The costs versus talent quality is beginning to become imbalanced.”23.30 mins Warren's thoughts on the Omnicom, IPG merger. Historically these holding companies mergers happen because of the ad agencies and the PR firms either innocent bystanders, or potentially innocent victims, depending on how cynical you're feeling at the time. Is this one the same?“The PR agencies are a rounding error of that deal.”25 mins Warren reflects on the busyness of PR's 2024 pitching Golden Quarter.27 mins How does Warren think PR will fair 2025?
The news of Omnicom and IPG merging lit up the advertising world last week. The holding companies had a combined revenue of more than $25 billion in 2023, and merging could make the new-faced Omnicom the largest holding company in the world.Madison and Wall CEO Brian Wieser joins The Current Report to break down the implications, from the increased scale to how AI plays into the deal._______To read the full stories included in this episode:Omnicom Makes Play to Become Biggest Holdco After Acquiring Interpublic Group For $13.25 Billion: https://bit.ly/3VFbStTHere are the numbers to know in Omnicom's potential purchase of IPG: https://bit.ly/4g4LB0lWalgreens' Caroline Liu on how retail data demystifies the customer experience: https://bit.ly/41DTLZn3 trends reshaping retail media in 2024: Search holds its value, while competition heats up: https://bit.ly/3BhMzaB_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Last invitations to apply in 2024 for BC PNP Skills Immigration streams, released by British Columbia on 09 December 2024 Good day ladies and gentlemen, this is IRC news, I am Joy Stephen, a certified Canadian Immigration practitioner, and I bring to you this Provincial News Bulletin from the province of British Columbia. This recording originates from the Polinsys studios in Cambridge, Ontario. | On December 10, 2024, the BC Provincial Nominee Program (BC PNP) will be issuing the last draw of the year for the Skilled Worker and Entry Level & Semi-Skilled streams. These streams will continue to accept registrations for future invitations to apply (ITAs). The Health Authority stream will continue to accept applications. The International Post-Graduate (IPG) stream will remain open to applications from international students who meet eligibility requirements as of December 31, 2024. Applications to the IPG stream will be accepted until 9 am, January 7, 2025. | You can always access past news from the Province of British Columbia by visiting this link: https://myar.me/tag/bc/. Furthermore, if you are interested in gaining comprehensive insights into the Provincial Express Entry Federal pool Canadian Permanent Residence Program or other Canadian Federal or Provincial Immigration programs, or if you require guidance after your selection, we cordially invite you to connect with us through https://myar.me/c. We highly recommend participating in our complimentary Zoom resource meetings, which take place every Thursday. We kindly request you to carefully review the available resources. Should any questions arise, our team of Canadian Authorized Representatives is readily available to address your concerns during the weekly AR's Q&A session held on Fridays. You can find the details for both of these meetings at https://myar.me/zoom. Our dedicated team is committed to providing you with professional assistance throughout the immigration process. Additionally, IRCNews offers valuable insights on selecting a qualified representative to advocate on your behalf with the Canadian Federal or Provincial governments, which can be accessed at https://ircnews.ca/consultant.
Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.
The latest guest on The PR Week podcast is Anthony D'Angelo, who leads the public relations practice at Syracuse University's S.I. Newhouse School of Public Communications. He gives listeners insight into how colleges and universities are training students for a future in which AI is an even more integral part of their professional lives. D'Angelo also weighs in on the historic holding company merger bringing together Omnicom Group and Interpublic Group and what it could mean for clients, agencies and employees. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Brian Wieser, CEO of Madison and Wall, explains how the “benefits of being big” spurred Omnicom's takeover of Interpublic Group, and what that scale-play bodes for the new company's healthcare agencies.And for our Trends segment, we'll discuss public reaction to UnitedHealthcare CEO Brian Thompson's murder, and the wave of hostility it unleashed on health insurers.Music by Sixième Son Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
We discuss the merger between Omnicom and IPG, exploring its implications for the advertising industry, clients, and smaller agencies. The conversation highlights the potential consolidation of power, financial implications, and the shift towards an AI and data-driven era in advertising. Experts share insights on how this merger may affect client relationships, agency dynamics, and the future landscape of advertising, including the opportunities for smaller agencies to thrive amidst the changes.Thank you to my guests: Arielle Garcia from Check My AdsMike Evans from MagniteBernard Urban from BCSI/Silverblade PartnersTakeawaysThe Omnicom and IPG merger represents a significant consolidation of power in the advertising industry.There are concerns about the impact of this merger on competition and smaller agencies.The merger is expected to create $750 million in cost synergies, primarily from back-office functions.Access to first-party data is a key focus, but much of it remains third-party data.The merger may lead to increased friction with clients due to potential conflicts of interest.Cash management is critical for the success of the merged entity.The advertising industry is transitioning into an AI and data-driven era.The merger could lead to more pressure on the publisher landscape and media owners.Smaller and mid-sized agencies may find new opportunities as larger agencies consolidate.The future of advertising will require agencies to adapt to changing market dynamics and client needs.
Episode 20: Diary of a UnicornNovember 2024 ‘Main Topic': Recording in the studio with our favorite Unicorn, we explore her personal experiences, how Unicorns navigate the Lifestyle and the benefits afforded to couples. Plus, some interesting, real-life adventures.‘What Have We Done Lately': We attended a “Silver & Spicy' IPG event in Scranton PA and had a great time. We did not attend the Friction ‘SpanksGiving' party but instead decided to have our own ‘FriendsGiving' party at our home with a few very close lifestyle couples. On the Wednesday before Thanksgiving, we hosted a Swinger M&G at a club on Lake Hopatcong NJ where JR's band was performing. The ‘conversion' saw two nights of interactive partying and exploring the Lifestyle in a positive direction. ‘Where We Are Going Next': A planned evening to be intimate with a special couple, another M&G at a gig in Morristown with my new band on December 8th, our annual New Years Eve Party is back in full ‘Swing' and the Winter Solstice/Orgy party is ‘on' for early January 2025. Our Group Trip to Temptation Resort Cancun Mexico May 1-5, 2025, is filling up, so book your spot for this monumental event at LifestyleLynx.comNext ShareNation Party in Parsippany NJ is ‘Mardi Trois' Feb 28-March 1. Details and tickets for this special event are on our website: LifestyleLynx.comVisit us at https://www.LifestyleLynx.com for related Adult Events, Cruises, Resorts, Clubs, Parties, Swinger Websites and more...
This episode explores how cutting-edge technology is transforming customer engagement and brand experiences. Jayna Kothary, chief solutions officer at Interpublic, and Katy Varner, chief global chief data and analytics officer at Initiative and chief product growth officer of Interact, share insights on the creation and impact of Interact, a revolutionary technology powered by Interpublic, that's reshaping how businesses connect with audiences, create content that converts and orchestrates omni channel experiences for growth. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Episode 19: Mind & Soul… of a SwingerOctober 2024 ‘Main Topic': We dive into what perfect social and phycological attributes are important for being a Swinger. We discuss 11 particular traits of mind and soul common to most successful lifestyle individuals. ‘What Have We Done Lately': First is an important update to our Sunny Rest trip showcased in our last episode. Then in October, we attend a sexy House Party in PA that introduces us to new people. A lifestyle couple we know coincidently is in attendance at a family wedding in Long Island. A stay at Lifestyle friends in Delaware with Unicorns galore. AND details of the HUGE ShareNation Halloween event appears in our last segment… because we messed up! ‘Where We Are Going Next': BUT FIRST… The ShareNation Halloween Hotel Takeover Weekend! We will then attend a “Sexy Silver' IPG event in Scranton PA followed by the Friction ‘SpanksGiving' party at Saints & Sinners in Philadelphia PA. A ‘conversion' is in the works for a ‘half in/half not sure' couple that we know… much more to cum on this! Finally, a Swinger M&G at Patrick's Pub in Hopatcong NJ on the Wednesday before Thanksgiving.Next ShareNation Party in Parsippany NJ is ‘Mardi Trois' Feb 28-March 1. Details and tickets for this special event are on our website: LifestyleLynx.com AND… Join us at Temptations in Cancun, Mexico, for an amazingly priced Group Trip, May 1-5, 2025. Book it on our website: LifestyleLynx.com Be there!! Visit us at https://www.LifestyleLynx.com for related Adult Events, Cruises, Resorts, Clubs, Parties, Swinger Websites and more...
Listen in as Sonny Dalal shares insights from his two decades of experience in the life sciences/healthcare industry. He discusses the delicate balancing act of a highly regulated industry to fiercely protect patient privacy while also using data and technology to innovate reduce costs, and better serve consumers and healthcare providers.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
On today's show, Dot discusses: Bountiful Cow introduce new programmatic tool to challenge notions of brand safety; Sky hit turbulence; IPG introduces new data platform called Interact.
Lakshya Sharma is student coordination manager for the Resource Center of Excellence Greater Atlanta, one of dozens of such centers around the world working to advance the United Nations' sustainable development goals. An ORAU Innovation Partnership Grant was awarded to RCE Greater Atlanta and Georgia Tech to help fund an Urban Horticulture and Permaculture Workshop, which brought together students from Georgia Tech, the University of Georgia, Georgia State, Morehouse College, Spelman College and other institutions across the Atlanta area. In this episode of Further Together, Sharma talks to host Michael Holtz and guest host Tracie Curtright from ORAU's Research and University Partnerships Office about the workshop. Sharma says students learned to incorporate plant life into their daily lives by gardening where they are. Sharma says the series of workshops also focused on the mental health benefits of caring for and having plants in your physical environment. Curtright shared details about the IPG program, and how ORAU's university partners can apply to use these $4,000 grants to grow attendance and dissemination of events like the one Sharma and his team organized. To learn more about the IPG program, visit https://orau.org/partnerships/grant-programs/innovation-partnerships.html
In the latest episode of Women Lead, host Nadia Koski brings us a vibrant, live conversation recorded at The Digital Distillery London Edition, held at the iconic Hippodrome Casino. Nadia is joined by Hannah Marshall, Head of Performance Activation at IPG, who shares her journey through the world of ad tech, leadership, and mentorship. From the historic backdrop of a venue that has seen legendary performances by the likes of Frank Sinatra and Judy Garland, this episode captures the energy and inspiration of a live interview.Hannah discusses her career trajectory, from agency roles to leading performance activation at one of the most innovative media agencies. One of the standout moments of their conversation is Hannah's approach to decision-making, where she combines instinct with thorough research, a method that has guided her success. She also tackles the challenges many women face in male-dominated industries, offering insights on how to overcome imposter syndrome and the importance of speaking up with confidence in professional settings.Additionally, Hannah shares her passion for giving back, mentoring young talent both within her company and through volunteer work. The episode also delves into her involvement in Media Fight Night, a charity boxing event where media professionals step into the ring for a good cause. Packed with practical advice and heartfelt stories, this episode is sure to inspire anyone looking to navigate leadership, boost confidence, or support the next generation of industry talent.Learn more about Media Fight NightConnect with Hannah on LinkedInProduced and Hosted by Nadia KoskiEngineered by Phil McDowellProject Lead Dennis KirschnerYou can contact the show at womenleadpodcast@the-digital-distillery.comor go to the website.Find us on LinkedIn, Facebook & Instagram
This episode features a conversation with film producer, Adam Stanhope. It was recorded in July 2024.Alongside the likes of Mike Medavoy, Rodrigo Blaas, Keith Chapman, and executive producer, Leonardo DiCaprio, Adam produced the animated feature film, Ozi – Voice of the Forest, which hits theatres across the globe on August 16th. With a background in marketing and media, Adam has helped finance and produce an array of programmes across a range of genres, including Sky Atlantic's Grierson-nominated sports documentary, The Fall, BBC Worldwide's Earth, and Channel 4's Ministry at the Dome.Adam's media career started in the 1980s, selling airtime for British TV network, ITV, before working his way up the ranks to Director at hugely successful UK Advertising agency Still Price Court Twivy d'Souza. After leading one of IPG's Global Media Agencies, Initiative Media, working with clients like Unilever, Johnson and Johnson, Coca Cola and Virgin Atlantic, Adam co-founded GCI Film to produce and finance movies.Adam's passions are film and the environment, and the Voices franchise, of which Ozi – Voice of the Forest is the first instalment, seeks to raise climate change awareness for a new generation.Amongst other things, Adam and I discussed the power of animation to act as a vehicle for climate literacy, the challenges that large productions can run into as they prepare to launch, and what superstars, like DiCaprio, can bring to such projects. Additional links: Visit the official website for Ozi – Voice of the ForestWatch the trailer for Ozi - Voice of the ForestFind out more about Orangutan CoffeeExplore International Animal Rescue's Orangutan ProjectCheck out the Oscar-winning short film, The Silent Child
Get two GenX Swifties together and what do you expect... not this! Jordan and her friend Seth Shapiro go deep in the most dense, fascinating conversation -- packed with alpha regarding the landscape of media, blockchain and of course... Taylor Swift. ...... Brought to you by The Squad. ------------------------------- JORDAN BAYNE OFFICIAL WEBSITE https://www.jordanbayne.com TWITTER https://twitter.com/jordanbayne INSTAGRAM https://www.instagram.com/jordan_bayne LINKEDIN https://www.linkedin.com/in/jordan-bayne ------------------------------ The Film3 OG and the Next Wave of Cinema Podcast is hosted by Jordan Bayne, the award winning filmmaker and thought leader behind the Film3 Movement. This podcast has conversations with the cutting edge thought leaders, artists, filmmakers and creators who are trailblazing the Film3 Movement alongside Jordan and The Squad to create a better future for filmmakers. ------------------------------ RESOURCE LINKS THE SQUAD OFFICIAL WEBSITE https://www.filmsquad.io THE SQUAD TWITTER https://twitter.com/Film3Squad THE SQUAD DISCORD discord.gg/K9DEfNaSYn THE SQUAD INSTAGRAM https://www.instagram.com/film3squad THE SQUAD YOUTUBE https://www.youtube.com/channel/UCF-bQ4_cNRth0XE-C60wzvw SETH SHAPIRO Twitter: https://x.com/SethShapiroTV Instagram: https://www.instagram.com/sethshapiro/ Tiktok: @sethshapiroTV ------------------------------ BIO: SETH SHAPIRO Senior Advisor and Investor · Global Leader in Media and Entertainment Strategy · Media Historian and Author · Two-time Emmy® Award winner · Former USC Professor · Former Executive: The Walt Disney Company, News Corp/FOX, Comcast NBCU · Former Television Academy Governor and Executive committee member · Music Producer/composer Two-time Emmy® winner Seth Shapiro is a global leader in innovation applications of technology to media. He has worked with AT&T, Comcast, DIRECTV, Disney, FOX, Goldman Sachs, IBM, Intel, IPG, McCann, NBC, Telstra, Turner and Universal as well as a wide range of universities, government bodies and NGOs. Mr. Shapiro was previously Adjunct Professor at USC and a Governor of The Television Academy the home of the Emmys. His book, TELEVISION Volume 1 is a definitive history of the media business. A professional equity options trader, Mr. Shapiro became an advocate of blockchain tech for major media in 2016. He is currently a Partner at Alpha Transform and Alphabit Fund Ltd; Senior Advisor to the Shiba Inu Foundation, an M&E advisor to Avalanche Networks; and an Advisor to tech companies including K9 Finance and Pwr Chain. In the public sphere, Mr. Shapiro has served as an Expert before both the Department of Justice and the Federal Communications Commission. As Head of Production at DIRECTV Advanced Services, he launched over 25 services, including TiVo by DIRECTV, the world's first major DVR platform. Prior to joining DIRECTV, he was a Senior Producer of Games at The Walt Disney Company. Click SUBSCRIBE so you never miss an episode.
Driving growth while cutting costs - the gordian knot of commerce today. Our listeners know that achieving that over the longer term will require deep investments in systematic automation and data, and many of you have struggled with convincing the C-suite and Board of why these investments are key to survival. Jeriad Zoghby, Chief Commerce Strategy Officer at IPG, joins the podcast with insights from years of 15 minute CEO conversations that ignite change as well as a new set of research on where some of those opportunities lie.
Joining us this episode is returning guest Greg Reid, an acclaimed author and motivational speaker, to share his profound insights from his latest book, Personal Development. Greg's been here in IPG during our 1094th episode for his book The Secret to Happiness.
Scott Donaton, CMO of Versus and longtime friend of Advertising Week joins us for this special episode of Great Minds. Scott discusses his roles at IPG, Digitas, Hulu and more, leading up to his current role at Versus.
In its latest campaign from LOLA MullenLowe, AXE may have once again found its sweet spot with young men. We talk about it with Caroline Gregory, Global Brand Director at Unilever and Federico Duberti, Global Business Leader at IPG. Thanks to Tracksuit (the affordable brand tracking solution for modern brands) and the Master of Advertising Effectiveness (MAE) Program for supporting our show.
In our latest podcast episode, we tackle a critical topic: the peril of false knowledge. While ignorance poses risks, misinformation masquerading as truth can be far more dangerous. Recently, a comment on social media claimed that men are more likely to attend positive punishment seminars than women. This statement is not only unfounded but also misleading. Throughout our extensive careers in the dog training industry, we have never encountered anyone running or hosting such seminars. Positive punishment, which involves adding an aversive consequence after an undesired behaviour, can be used in training but only under the right circumstances. It should assist the dog in learning how to avoid a behaviour, be used sparingly, and always with compassion. Furthermore, we delve into the South Australian government's proposed plan to ban IPG (International Working Dog trial) training. This proposal represents an outrageous example of government overreach. Such regulations not only undermine professional training methods but also spread misinformation about the nature and purpose of IPG. Effective dog training requires balanced, informed approaches that prioritise both the dog's and the handler's well-being. Ignorance can lead to the spread of false knowledge, which can have detrimental effects. By staying informed and questioning dubious claims, we can combat ignorance and promote responsible training practices. Ignorance is a formidable foe, but with the right knowledge, we can overcome it. Join us as we debunk these myths and advocate for knowledge-based approaches. By listening to our podcast, you can stay informed and help combat the spread of false knowledge in the dog training community. Stay tuned, stay informed, and let's work together to promote truth and excellence in our field. We have other episodes worth listening to which are similar like this Further details looking for great dog trainers and supporters of the canine paradigm? Below is a vast array of people and business's who stand by us, donate to our running costs and do great things for the canine community. Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia Pat has a full range of coaching and dog training services at Operant Canine You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community. If you're not sure how, just ask us. You can get our full range of our Merch at our Teespring store here You can help us by spreading the word amongst the canine community or even suggesting a special guest to interview. If you need to find out how to listen to our podcast, go here We have a YOUTUBE channel that you can subscribe to now If you enjoyed the podcast, please review us on Itunes, spotify and any other podcast directory Details on joining the IACP can be found here. If you're not in it you should be! Understand? Check out Dogs Playing for Life! A rescue process changing dogs lives across the USA For more details on how to help our friends at Peggy's Promise, you can find all the details on how to do that on their website. They are our rescue charity of choice. Support our supporters Narelle Cooke's raw feeding guide for dogs here. Narelle has her own podcast on all podcast directories called Natural Health for people and pets. Check it out in person. Looking for the best, human grade supplement range for your dogs? Check out Canine Ceuticals. Now available in the USA. SHOW SPONSOR Jason Firmin Einzweck Dog quip SHOW SPONSOR The motorcycle dog kennel by Rowdy Hound SHOW SPONSOR Professional dog training services DanKroft K9 SHOW SPONSOR Daycare and training from the heart dog training SHOW SPONSOR Dog training all styles in Adelaide Dog Club SA SHOW SPONSOR Our beloved friend and regular contributor,
Él es el Chief Creative Officer de MullenLowe Group UK y Presidente del Creative Council Global, después de haber sido cofundador de MullenLowe SSP3 en Colombia. Fue el líder creativo de la legendaria campaña para desmovilizar las FARC, por la que ganó el Black Pencil de la década y una condecoración del Ministerio de Defensa de Colombia. En 2011 migra a Londres donde hoy lidera el equipo creativo para Unilever de IPG que creó la última campaña de AXE, AXE ft. BZRP. Ha sido orador de TED Global, D&AD Black Pencil of Decade y presidente del jurado de Cannes Lions. Esa noche hablamos sobre el concepto de “brainstorming”, las sesiones de improv y cómo el miedo puede ser una barrera para la creatividad en la industria publicitaria. Recordamos lo duro que fue enfrentarse a la pandemia de COVID-19, pero también hablamos sobre las cosas positivas que dejó.Hablamos de la campaña de movilización de las FARC, las diferencias entre hacer creatividad en Bogotá vs. Londres y en la creatividad como una herramienta de cambio.Para cerrar nuestra plática, charlamos sobre el concepto de pensar fuera de la caja y de lo importante que es ponerse límites para resolver problemas. A manera de hack de vida nos compartió la frase dicha en la canción The Gambler de Kenny Rogers, “Cause every hand's a winner and every hand's a loser” para inspirarnos a aprovechar las oportunidades que se nos presentan y nunca darnos por vencidos.Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast. Hosted on Acast. See acast.com/privacy for more information.
Dr. Augustine Fou has nearly three decades of experience in digital marketing, including client-side experience at American Express and agency-side experience at IPG and Omnicom, where he served as Group Chief Digital Officer of eight agencies serving pharma and medical device clients. Dr. Fou also taught digital strategy at Rutgers University's executive education program and NYU's School of Continuing and Professional Studies. With Dr. Fou we will aim to answer the following questions: Does programmatic advertising have to be necessarily bad for privacy? Can we once and for all dismantle the fairy tale of marketing attribution? How about advertising fraud controls? Is it possible that killing third party cookies is not only better for privacy but also better for business outcomes? References: Dr Augustine Fou's recent articles Dr. Augustine Fou: How to optimize towards humans and not just away from fraud (LinkedIn) Fou Analytics Sergio Maldonado: “Analytics CEO makes a passionate case against marketing attribution” (Chief Marketing Technologist, Scott Brinker)