Podcasts about 1P

Scott is with Matt Snyder, founder of Brands Excel, to discuss one of the most misunderstood transitions on Amazon: moving between Vendor Central (1P) and Seller Central (3P). After years of third-party sellers gaining share, Amazon's first-party retail business appears to be growing again. Matt explains how tariffs, inventory challenges, margin pressure, and operational complexity have made life harder for many mid-sized sellers, while larger brands continue capturing more market share. The result is a marketplace where the biggest players keep getting bigger. He details the transition from 1P to 3P, including the internal roadblocks that can prevent brands from gaining control of listings, content, and catalogs. Matt also shares how Amazon's New Seller Success team can sometimes help brands navigate these challenges. Scott and Matt also look at the reverse trend. These are brands moving from 3P back to 1P. In categories like grocery and consumables, Amazon may subsidize pricing and logistics in ways that make the vendor model attractive. There is no perfect model. As ecommerce evolves through AI, social commerce, and changing marketplace economics, brands that know when to shift strategies and navigate the messy middle will be best positioned for growth.   Episode Notes: 00:09 - Amazon retail (1P) begins gaining share again relative to 3P sellers 01:54 - Why larger brands are capturing more market share 03:12 - Pattern and the rise of large marketplace operators 04:58 - Common reasons brands consider moving from 1P to 3P 06:53 - Vendor agreements and the challenges of opening a Seller Central account 08:16 - Using Amazon leadership principles to gain internal support 10:32 - How Amazon's New Seller Success team can help transitions 12:02 - Why 1P to 3P transitions remain difficult for large brands 13:40 - Content ownership, listing control, and vendor contribution issues 14:54 - The emerging trend of 3P brands moving to 1P 16:12 - Categories where the vendor model can still outperform 3P 17:20 - Amazon Fresh, grocery expansion, and basket-building products 18:48 - Pricing subsidies and how Amazon protects customer loyalty 20:16 - The trade-offs between different Amazon business models 22:14 - Looking ahead: AI, social commerce, and future marketplace shifts 24:12 - AI agents and the next wave of ecommerce complexity 24:55 - Building a collaborative Amazon seller community Related Post: How to Use Amazon Ad Data to Find New Product Opportunities How to Reach Matt: LinkedIn: linkedin.com/in/matthew-snyder-amazon Website: https://www.brandsexcel.com/ Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Three real sellers share how they found winning products, scaled across Amazon, Walmart, and TikTok Shop, used AI, and grew brands from early traction to millions in sales. Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with three entrepreneurs at the Ecomm Mastery AI event in Nashville to unpack very different paths to e-commerce growth. From a toy brand built around functional products for kids, to a niche supplement company scaling through Amazon and TikTok Shop, to a lawn and garden brand navigating Vendor Central, 3P selling, Walmart, and AI-driven advertising, this conversation covers a wide range of seller experiences. First, we hear how one founder combined an engineering background from MIT, toy industry experience, and digital marketing skills to build the kids' toy brand Quiggly that hit $850,000 in its first full year. Her hero product, a functional toy spray mop, came from identifying long-tail keyword demand around Montessori-style toys and creating a standalone product customers were already searching for. Her biggest lesson: product-market fit matters more than launching a wide product catalog. Next, Bradley talks with a supplement brand owner who has been selling on Amazon since 2016 and later saw major growth through TikTok Shop. He shares how niching down, solving the customer's “next problem,” and building AI-focused content systems helped drive traffic from LLMs and answer engines. From schema markup to press releases, Reddit research, and modular blog content, his strategy shows how brands can start preparing for the future of search. Finally, we hear from an experienced e-commerce director managing large lawn and garden brands across Vendor Central, Amazon advertising, and Walmart. She breaks down the operational differences between 1P and 3P, how Born to Run works, why content contributions can be difficult for brands, and how tools like Pacvue, Amazon Performance Plus, Brand Plus, and Claude are helping her team improve advertising and listing optimization. The episode closes with a clear reminder: whether you're launching your first product or managing millions in revenue, success comes from understanding your customer, validating demand, and adapting quickly to new tools and platforms. In episode 747 of the Serious Sellers Podcast, Bradley, Kim, Damon, and Sadie discuss: 00:00 - Introduction 01:13 - Turning Experience Into An Amazon Brand 04:06 - Building An $850K Toy Business 06:09 - Finding Demand With Helium 10 11:24 - Launching With PPC And Long-Tail Keywords 17:48 - Building A Niche Supplement Brand 22:30 - Scaling Through COVID And TikTok Shop 24:30 - Winning By Solving Customer Problems 25:53 - Driving Traffic With AI And AEO 30:47 - Managing Multi-Million-Dollar Amazon Brands 34:00 - Comparing 1P And 3P Selling 37:08 - Optimizing Ads And Listings With AI

In this episode of The High Voltage Business Builders Podcast, we delve into Amazon's first-party expansion and its implications for sellers at every level. With third-party sales dropping from 61% to 60% in Q1 2026, the shift may seem minor but signals a significant structural change. We explore how this affects everyday sellers, like those in the health and household category earning $35,000 a month, and provide actionable strategies to navigate this evolving landscape. Whether you're generating $15K or $1.5M monthly, understanding and adapting to Amazon's first-party growth is crucial. Learn how to audit your category for 1P encroachment and build smarter, not harder.

In this episode the focus is on data: Ingrid speaks with Friedrich Schwandt, co-founder of ECDB, about current developments in the global marketplace landscape. At the centre are new insights into market concentration, the growth of 3P models, and shifting dynamics among leading platforms. They discuss why 84% of global e-commerce revenue now flows through marketplaces and how power structures within the top players are evolving – driven by the rapid growth of platforms like Temu, Shein or TikTok Shop. At the same time, they take a closer look at regional champions and category specialists, analysing how to identify whether a marketplace model is being built strategically or merely “running on the side.” The conversation also covers new transparency around 1P and 3P shares, the role of data modelling and estimation, and why 3P has become the central growth driver in e-commerce.

In this Omni Talk Retail interview, recorded live from World Retail Congress 2026 in Berlin, Chris Walton sits down with Romain Roulleau, Group Digital & Ecommerce Director at Kingfisher, to unpack how one of Europe's largest home improvement retailers plans to grow ecommerce from 21% to 30% of total sales. Romain explains why stores sit at the center of Kingfisher's digital strategy, how marketplaces are transforming DIY retail, and why AI in home improvement requires a very different approach than categories like grocery or apparel. The conversation also dives into omnichannel fulfillment, click-and-collect innovation, retail media, and why project-based shopping changes everything for ecommerce and AI personalization. Plus, why Kingfisher is prioritizing customer journey support over AI-powered checkout and what retailers still misunderstand about the future of agentic commerce. Key Topics Covered: • Kingfisher's strategy to grow ecommerce to 30% • Why stores are central to modern digital retail • How click-and-collect is evolving in marketplace ecommerce • Integrating third-party marketplace products into in-store shopping • Why DIY retail is uniquely complex for AI and personalization • The future of AI agents in home improvement retail • How retail media differs between 1P and 3P marketplace sellers • Why Kingfisher sees stores as a competitive advantage vs. pure-play ecommerce • The operational challenges behind large-scale omnichannel retail • Why AI-powered checkout may still be years away Thank you to Vusion for supporting Omni Talk Retail's live coverage from World Retail Congress 2026 in Berlin. #WRC2026 #WorldRetailCongress #OmniTalkRetail #Kingfisher #Ecommerce #RetailMedia #AIinRetail #Marketplace #DIYRetail #Omnichannel #RetailInnovation

Learn how to build an exit strategy that makes your business impossible to pass up. Exit strategy isn't just for when you're ready to walk away, it's the smartest growth move you can make right now. In this episode, we dive into two powerful conversations: first, how to leverage Amazon without losing control of your brand, and second, how to position your business so buyers are competing to acquire it at maximum value. Whether you're scaling on Amazon or preparing for a future exit, the decisions you make today determine what your business is worth tomorrow. KEY TAKEAWAYS: Being where your buyers are matters more than whether you personally like the platform they're shopping on. Choosing between Amazon's 1P vendor central and 3P seller central can be the difference between protecting your brand pricing and watching your entire retail network collapse. A good, better, best product model lets you keep your premium offerings off Amazon while still capturing new-to-brand customers through the platform. It never matters what your math is when selling your business — it only matters what the buyer's math is. The biggest exits happen when a buyer outside your industry wants what you've built to solve a problem they can't easily solve on their own. Identifying three to five different buyer categories expands your pool and drives up your valuation far beyond what a single logical buyer would offer. Fear of a competitor acquiring your business is one of the most powerful pieces of leverage you have in any acquisition negotiation. Recapitalization lets you take meaningful money off the table now while staying in the game for a potentially larger second exit down the road. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community  

This is my first ever 1P video on the channel! It is 4/19, so that means it is Bicycle Day. I didn't want to do the usual cid story, so I chose this one!

¿Está el mundo esperando una nueva definición del evangelio? No, espera una nueva DEMOSTRACIÓN del EVANGELIO. Si usted es un creyente cristiano, ¡sea uno GENUINO y REAL! Cuando la gente vea algo en usted que no pueden explicar, le preguntarán por qué CREE lo que cree y por qué ACTÚA como actúa.1P 3 To support this ministry financially, visit: https://www.oneplace.com/donate/276/29?v=20251111Become a supporter of this podcast: https://www.spreaker.com/podcast/el-verdadero-amor--4263381/support.ESCUCHAR RADIO 

¿Está el mundo esperando una nueva definición del evangelio? No, espera una nueva DEMOSTRACIÓN del EVANGELIO. Si usted es un creyente cristiano, ¡sea uno GENUINO y REAL! Cuando la gente vea algo en usted que no pueden explicar, le preguntarán por qué CREE lo que cree y por qué ACTÚA como actúa.1P 3 To support this ministry financially, visit: https://www.oneplace.com/donate/276/29?v=20251111Become a supporter of this podcast: https://www.spreaker.com/podcast/el-verdadero-amor--4263381/support.ESCUCHAR RADIO 

Arrow Exploration CEO Marshall Abbott joined Steve Darling from Proactive to provide an operational update and share results from the company's 2025 year-end reserves evaluation conducted by Boury Global Energy Consultants. The report highlights steady operational performance, with a significant portion of Arrow's annual production successfully replaced through its 2025 drilling campaign. Management noted that the evaluation incorporates conservative oil price assumptions, which impact both valuation metrics and reserves classification. A key factor in the reserves outlook is the status of the Tapir block contract in Colombia. The 1P reserves assume the contract expires in May 2028, while 2P and 3P reserves reflect the potential granting of one and two additional five-year extension periods, respectively. Arrow said it continues to engage with regulators and remains confident that these extensions will be approved. Operationally, continued success at the Mateguafa Attic field is driving both production and reserve growth. The recently drilled Mateguafa 11 (M-11) well reached a total measured depth of 11,455 feet and encountered oil-bearing sands in the C7 and C9 Carbonera formations. The well intersected 18 feet of net pay in the C7 zone and 30 feet in the C9 zone. The company plans to perforate and initially produce from the C7 formation, with first production expected in the coming weeks. Notably, M-11 encountered these zones at structurally higher positions than previous wells, extending the known Mateguafa Attic structure to the south and opening additional development opportunities. Building on this success, Arrow plans to drill a horizontal development well, M-12Hz, targeting the C9 formation, with spudding expected by the end of March. Following this, the drilling rig will move to the Icaco pad to test the Icaco 1 exploration well. Arrow reported current corporate production of approximately 5,325 barrels of oil equivalent per day, with further increases anticipated as M-11 comes online. Overall, the company sees continued upside across its Colombian asset base, supported by ongoing drilling success, expanding resource potential, and positive discussions regarding the Tapir license #proactiveinvestors #arrowexplorationinc #aim #axl #tsxv #axl #ColombiaEnergy #MarshallAbbott #Mateguafa #LlanosBasin #ColombiaOil #OilProduction #HorizontalDrilling #UpstreamOil #EnergyDevelopment #CarboneraFormation #OperationalUpdate #OilAndGas #ProductionGrowth #EnergyInvesting

Duke Cannon built its brand through retail shelves and loyal fans, but turning Amazon into a true growth channel required a very different strategy.In this episode, Destaney sits down with Josh Webb, Director of E-commerce at Duke Cannon, to unpack what it really takes to scale Amazon inside a retail-first brand. Josh shares how his team navigated the shift from a 3P model to 1P, solved major pricing and inventory challenges, and repositioned Amazon as a channel for new customer acquisition rather than just convenience purchases.They also discuss how brands should think about channel roles across Amazon, DTC, and retail—and why success in e-commerce often comes down to navigating ambiguity and solving problems without a playbook.Connect with Josh on Linkedin: linkedin.com/in/joshuajwebbConnect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Alvopetro Energy CEO Corey Ruttan joined Steve Darling from to outline the company's year-end 2025 reserves and provide an operational outlook for 2026, highlighting significant growth across its Brazilian and Canadian assets. As of December 31, 2025, Alvopetro reported total proved (1P) reserves of 8.1 million barrels of oil equivalent (MMboe), representing a 79% increase over 2024 levels. Total proved plus probable (2P) reserves increased 43% year-over-year to 13.1 MMboe. The before-tax net present value discounted at 10% (NPV10) of the company's 1P reserves rose 38% to $245.6 million, while the NPV10 of 2P reserves increased 20% to $393.6 million, reflecting both reserve growth and strong asset performance. Ruttan also reported risked best estimate contingent resources of 3.8 MMboe and risked best estimate prospective resources of 12.1 MMboe. The year-end reserve additions were driven in part by the successful 183-D4 well in the Caruaçu Formation at the company's 100%-owned Murucututu project in Brazil, as well as the addition of newly acquired Canadian assets. Looking ahead to 2026, Alvopetro plans to build on better-than-anticipated results from the 183-D4 well, which began production in August 2025. The company intends to expand the Murucututu field production facility and pipeline offtake capacity, increasing field capacity from approximately 150 e3m³/d to as much as 600 e3m³/d. In parallel, Alvopetro plans to enhance gas processing capabilities at its UPGN Caburé facility to accommodate a growing proportion of richer gas from Murucututu, also targeting a total capacity of up to 600 e3m³/d. In Canada, the company recently completed drilling two additional earning wells to secure a 50% working interest in 47 additional sections of land. This expands its area of mutual interest with its partner to 75 gross sections (23,539 net acres), all targeting the Mannville stack heavy oil fairway using open-hole multilateral drilling technology. Management believes the expanded land base could support the drilling of more than 100 Tier 1 wells. In January 2026, Alvopetro completed drilling two additional wells, bringing total production to eight wells (4.0 net). The company's share of the two gross (1.0 net) wells was budgeted at C$2.0 million in 2026. #proactiveinvestors #alvopetroenergyltd #tsxv #alv #otcqx #alvof #OilAndGas #BrazilNaturalGas #EnergyProduction #ReservesUpdate #1PReserves #2PReserves #NPV10 #BrazilEnergy #Murucututu #CaruacuFormation #CanadianAssets #HeavyOil #MannvilleStack #EnergyGrowth #ProductionExpansion #NaturalGas #UpstreamEnergy #EnergyOutlook2026 #ResourceDevelopment #OilfieldOperations #EnergyInvestment

En este mensaje tratamos el siguiente caso de una mujer que «descargó su conciencia» de manera anónima en nuestro sitio www.conciencia.net, autorizándonos a que la citáramos: «Me casé con un hombre que no es seguidor de Jesucristo.... Él a veces me acompaña a la iglesia, pero no le gusta que yo asista con frecuencia.... En realidad, creo que se debe a que él siempre quiere controlarme, porque tampoco le gusta que yo vaya a visitar a mis padres y salga con ellos. Últimamente, discutimos mucho por ese control que él quiere ejercer sobre mí. »Él quiere otro hijo, y yo también, pero me da miedo traer a otro hijo a este mundo a sufrir.... Ya tengo treinta y siete años, y siento que el tiempo se me acaba. No logro tomar la decisión de quedarme y esperar a que él cambie para tener otro bebé, o separarme y quedarme sola con mi hija.» Este es el consejo que le dio mi esposa: «Estimada amiga: »Comprendemos por qué no está segura de qué decisión tomar. Cuando aceptó mantener un romance y luego casarse con un hombre que no es seguidor de Cristo, usted permitió que ese hombre la guiara en lugar de Cristo. Ahora se da cuenta de que puede ser imposible tener a su esposo como guía y tratar de seguir a Cristo al mismo tiempo. »Nos encantaría poder ayudarle y darle un consejo, pero lamentablemente no hay respuestas fáciles. Creemos más bien que usted necesita consultar a un consejero matrimonial a fin de obtener ayuda para resolver estos problemas. Un consejero profesional podría identificar el comportamiento controlador, y ayudarlos a los dos a tener una relación equilibrada. »Nos preocupa que su esposo esté tratando de aislarla de su familia como también de su iglesia. Sin embargo, no conocemos el punto de vista de él. Ese es otro asunto que un consejero podría ayudarle a resolver. »En cuanto a tener otro hijo, creemos que es prudente esperar. Algunas personas piensan que un nuevo bebé hará que la pareja tenga una relación más estrecha, pero lo cierto es que un nuevo hijo por lo general añade más estrés al matrimonio. Si ustedes acuden a un consejero y su relación conyugal mejora, ese sería el momento para considerar tener otro bebé. Sin embargo, si su esposo se niega a acompañarla a consultar a un consejero, entonces le recomendamos que vaya usted sola. »El apóstol Pedro enseñó que la esposa debe someterse a su esposo de modo que, si él no cree en la palabra de Dios, pueda convencerse, sin necesidad de palabras, por el comportamiento de ella.1 Si bien esta enseñanza puede ser difícil de seguir, da a entender que usted, como seguidora de Cristo, puede vivir de tal manera que su esposo vea a Cristo en usted. Sin embargo, no quiere decir que usted debe acatar los deseos de su esposo si él la maltrata de cualquier manera, incluso emocionalmente al aislarla de todos los demás.» Con eso termina lo que recomienda Linda, mi esposa. Este caso y este consejo pueden leerse e imprimirse si se pulsa la pestaña en www.conciencia.net que dice: «Casos», y luego se busca el Caso 882. Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 1P 3:1

Ciertos indígenas —dice una leyenda— habitaban otro planeta. Pero lo deforestaron a tal grado que su dios, preocupado por la vida futura de sus hijos, decidió mudarlos a otro planeta donde hubiera mejores condiciones de vida. El que más le llamó la atención fue el planeta Tierra, debido a que le pareció todo un paraíso de selvas y animales, y tenía agua de sobra. Para que pudieran bajar hasta la tierra, les ordenó que se cortaran (o, motilaran) su larga cabellera y que con ella tejieran una gran trenza que llegara hasta allá. Fue así como descendió la primera pareja y comenzó a habitar este planeta. Puestos los pies en una montaña, sin duda el Cerro Tasajero, el hombre y la mujer divisaron el valle, la vegetación, los ríos y los animales, y se quedaron tan encantados que tomaron la decisión de vivir allí y cultivar la tierra, pescar y procrear hijos. Con el paso del tiempo, ya poblado el valle, un joven y su novia se propusieron escapar de la tribu a fin de vivir juntos donde nadie pudiera entrometerse en su vida de pareja. Así que fueron en busca de aquel árbol al que estaba atado el extremo de la cuerda de cabellos por la que había bajado la primera pareja. ¡Qué alegría la que sintieron cuando lo hallaron! Pero su dios les había prohibido trepar por ese árbol. Así que, al verlos comenzar a hacerlo, se enojó mucho y los castigó por su desobediencia convirtiendo al hombre en Sol y a la mujer en Luna. Por eso en Cúcuta, Colombia, el sol alumbra con tanta intensidad. Es un guerrero «motilón», furioso porque su dios lo separó de su amante. Y por eso la luna llora con cada lágrima del rocío que cubre las flores al amanecer. Está afligida por haber sido separada del amor de su vida. El sol recorre el cielo cucuteño de día en busca de su amada, y la luna hace el mismo recorrido de noche, pero nunca se encuentran. Esa es, según el historiador santandereano Gustavo Gómez Ardila, en su obra titulada Cúcuta para reírla (Escenas de su historia), una de las versiones del origen del nombre Motilón.1 A pesar de que es una leyenda y no una historia verídica, encierra dos moralejas valiosas. La primera es que, por lo general, no ganamos nada con tratar de alejarnos de la familia y de la comunidad en que nos hemos criado. Dios ha dispuesto que las dos nos sirvan de gran ayuda, y no de estorbo, en el hogar que formemos como adultos, ya sea casados o solteros. Por eso el apóstol Pedro nos enseña a la comunidad de seguidores de Cristo que no seamos entrometidos, sino que, sobre todo, nos amemos mucho unos a otros, porque el amor perdona las faltas ajenas.2 La segunda moraleja es que tampoco ganamos nada con tratar de volver a los viejos tiempos, convencidos de que «el pasto está más verde al otro lado de la cerca». Determinemos más bien, tal como el apóstol Pablo, aprender a estar satisfechos en cualquier situación en que nos encontremos.3 Sólo así podemos de veras ser felices. Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 Gustavo Gómez Ardila, «A motilar motilones», Cúcuta para reírla (Escenas de su historia) En línea 6 julio 2019. 2 1P 4:8, 15-16 3 Fil 4:11

Before we dive into predictions and trends, can you share a bit about your journey and what led you to the role you are in today?Retail Media is getting more fragmented each year. How should brands measure Share of Voice across channels, and how important will unified measurement be for planning and performance in the coming years?The future of online grocery is evolving fast as fulfillment, speed, and convenience expectations keep rising. What innovations or operational models do you expect to define winning retailers in 2026?Measurement is becoming a core competitive advantage. How should brands think about connecting digital shelf conditions to actual sales performance, what some call “Digital Causals,” and what new metrics will matter most by 2026?AI influenced and eventually AI controlled shopper journeys are becoming more real every day. How should brands prepare for a world where algorithms, not humans, are making many of the product decisions?As we look toward 2026, which emerging trends do you believe will create the biggest disruption in how shoppers browse and buy, especially across platforms like TikTok Shop, Instacart, and Amazon's 1P and 3P marketplace?

Aquel gusano del pueblo de los mosetenes apenas tenía el tamaño del dedo meñique cuando comenzó a comer corazones de pájaros. Si no hubiera sido porque era hijo del mejor cazador del pueblo, habría sido muy difícil satisfacer su hambre, porque cuantos más corazones comía, tantos más exigía. Y cada vez crecía más, hasta que tuvo el tamaño de un brazo. Su padre se pasaba días enteros en la selva cazando pájaros a fin de satisfacerlo. Llegó el día en que no quedó ni un solo pájaro vivo en la selva, de modo que el padre, Flecha Certera, comenzó a ofrecerle corazones de jaguar a esa serpiente suya que ya no cabía en la choza. La serpiente devoraba a los infortunados felinos y crecía más aún, hasta que acabó con todos los jaguares de la selva. —Quiero corazones humanos —le exigió a su padre. El diestro cazador no tuvo más remedio que ir matando a los habitantes de su aldea y de las comarcas vecinas hasta dejarlas sin gente. Pero un día, en una aldea lejana, lo sorprendieron en la rama de un árbol y lo mataron. La serpiente ya no soportaba el hambre y la nostalgia, así que salió a bus­carlo. Cuando llegó a la aldea que había matado a su padre, enroscó el cuerpo en torno a todos los habitantes que quedaban para que nadie pudiera escapar. Los guerreros le ensartaron todas sus flechas a aquel anillo gigante que los había cercado, pero aun así la serpiente no dejaba de crecer. Nadie logró salvarse salvo la serpiente, que rescató el cuerpo de su padre y siguió creciendo hacia arriba. Ahora se ve, ondulante, erizada de flechas refulgentes, atravesando el cielo nocturno.1 Esta leyenda indoamericana sobre el origen de la Vía Láctea nos recuerda que los indígenas de aquellos remotos tiempos, que no disfrutaban del telescopio para poder divisar con mayor claridad la multitud de estrellas de la que está compuesta, eran geniales en el uso de su imaginación para llenar los vacíos de su conocimiento científico. Además evoca imágenes mentales de la serpiente bíblica que hizo caer a nuestros primeros padres en el huerto del Edén,2 que se describe como el lucero de la mañana en el libro del profeta Isaías,3 y que vuelve a manifestarse al final de los tiempos, según el Apocalipsis de San Juan. Pero lo que debiera preocuparnos a nosotros es lo que está haciendo en la actualidad «aquella serpiente antigua que se llama Diablo y Satanás»,4 como la identifica San Juan. Porque al igual que la serpiente de la leyenda de los mosetenes, nuestro enemigo el diablo no tiene mayor satisfacción que la de comer corazones humanos, y por eso día y noche anda buscando a quien devorar.5 Cristo, archienemigo y vencedor del diablo,6 está llamando a la puerta de nuestro corazón. Más vale que le demos entrada para que cene con nosotros, que es lo que desea,7 y no que le demos cabida a Satanás, de modo que nuestro corazón llegue a ser la entrada principal de su cena. Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 Eduardo Galeano, Memoria del fuego I: Los nacimientos, 18a ed. (Madrid: Siglo XXI Editores, 1991), pp. 11,12. 2 Gn 3:1‑23 3 Is 14:12 4 Ap 12:9 5 1P 5:8 6 Ap 12:7‑12 7 Ap 3:20

1P 4,7-11 (7) Przybliżył się jednak koniec wszystkiego. Bądźcie zatem rozsądni i trzeźwi — gotowi do modlitwy. (8) Przede wszystkim pielęgnujcie żarliwą miłość względem siebie nawzajem, gdyż miłość zakrywa mnóstwo grzechów. (9) Okazujcie jedni drugim gościnność, bez szemrania. (10) Każdy niech usługuje pozostałym tym darem łaski, który otrzymał, jako dobry powiernik różnorodnej w swych przejawach łaski Boga. (11) Kto przemawia, niech mówi tak, jakby przekazywał słowa Boga. Kto usługuje, niech to czyni w sile, której On udziela, aby we wszystkim uwielbiony był Bóg przez Jezusa Chrystusa. Do Niego należy chwała i moc — na wieki. Amen. Nauczanie z dnia 11 stycznia 2026

1P 3,8-12 (8) W końcu, bądźcie wszyscy jednomyślni, pełni współczucia, braterstwa, litości i pokory. (9) Nie oddawajcie złem za zło ani obelgą za obelgę. Przeciwnie, każdemu życzcie dobrze, gdyż zostaliście powołani, aby odziedziczyć to, co najlepsze. (10) Bo kto kocha życie i chce oglądać dobre dni, niech powstrzyma swój język od zła, a swoje wargi od zdrady. (11) Niech odstąpi od zła i postępuje dobrze, niech szuka pokoju i do niego dąży. (12) Gdyż oczy Pana patrzą na sprawiedliwych, Jego uszy słuchają ich próśb, ale oblicze Pana zwraca się przeciw ludziom popełniającym zło. Nauczanie z dnia 4 stycznia 2026

Danny Silverman is the Executive Vice President of Digital Commerce at Market Performance Group, a leading end-to-end strategy and services omnichannel commerce agency. He is also the Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting. As a digital commerce executive, Danny has over two decades of experience in eCommerce, marketing, and general management consulting. Throughout his career, Danny has scaled a digital commerce agency 10x in three years, led marketing efforts for a global SaaS platform, and navigated Amazon's landscape since 2006. In this episode… Brands are overwhelmed by rapid shifts in AI, search behavior, and digital commerce expectations. With executives demanding clarity while teams face mounting complexity, how can companies cut through the noise and refocus on what drives growth? Seasoned digital commerce expert Danny Silverman says that brands should return to eCommerce fundamentals: traffic and conversions. He urges them to streamline assortments, double down on high-quality contextual content, and use AI tools as enhancers — rather than replacements — for human judgment. This helps leaders translate emerging trends into practical actions that strengthen performance instead of complicating it. In this episode of The Digital Deep Dive, Aaron Conant sits down with Danny Silverman, Executive Vice President of Digital Commerce at Market Performance Group, to discuss navigating AI-driven commerce. Danny explores contextual content's rise, the need to focus on profitable hero items, and how shifting 1P and 3P dynamics impact brand strategy.

(Antevíspera del Aniversario de la Entrega del Premio Nobel a Ernest Hemingway) Escrita en 1951 en la isla de Cayo Blanco (frente a la playa de Varadero en Cuba), fue la última obra de ficción importante publicada en vida de Ernest Hemingway, y tal vez su más famosa. Considerada una de las obras más destacadas del siglo veinte, le mereció el Premio Pulitzer en 1953, un año antes de que Hemingway recibiera el Premio Nobel de Literatura por su obra completa. Se trata de El viejo y el mar, novela breve que cuenta la historia de Santiago, un pescador cubano, ya anciano, que lleva ochenta y cuatro días sin pescar nada. Harto de su mala racha, se propone salir solo —sin Manolín, el joven que antes lo acompañaba—, y no regresar a tierra hasta volver a tener éxito mar adentro en el Caribe. Por fin logra enganchar un enorme marlín, pero traba con el pez una lucha a muerte que dura tres días. El viejo logra finalmente matar a su gigantesca presa, más grande aún que su esquife, pero en el camino de regreso a casa diversos tiburones poco a poco devoran el pez, dejándolo sin carne. Menos mal que la enormidad del esqueleto basta para que recupere el respeto de sus compañeros de pesca y refuerce la admiración del joven Manolín, que decide volver a pescar con él. Antes de aquella faena, Santiago le había dicho a Manolín: «Ojalá no se presente un pez tan grande que me haga quedar en mal lugar.» Y el joven le había asegurado: «Si sigue usted tan fuerte como dice, no habrá pez que pueda con usted», a lo que el viejo había contestado: «Quizá no lo sea tanto como creo. Pero conozco muchos trucos y soy un hombre decidido.»1 A lo largo de los tres días de su épica lucha contra el marlín, el viejo exclamó: «¡Ojalá estuviese aquí el chico para ayudarme!» Pero no fue una sola vez; fueron cinco las veces que se lamentó: «¡Ojalá estuviese aquí el chico!» Y en una de esas añadió: «Nadie debería estar solo de viejo».2 Gracias a Dios, a la inversa de cómo al final Santiago ya no tendría que estar solo de viejo en las luchas que le esperaban, sino acompañado por su discípulo Manolín, nosotros como discípulos de Cristo no tenemos que estar solos en las luchas que enfrentaremos, sino que podemos estar siempre acompañados por Él como nuestro Maestro. Eso fue precisamente lo que Jesucristo, siendo el Hijo de Dios, les prometió a sus discípulos antes de regresar a su hogar en el cielo para estar de nuevo al lado del Padre celestial. Habiendo acabado de vencer a nuestro enemigo mortal al pagar el castigo por nuestro pecado, Jesús les dijo: «Les aseguro que estaré con ustedes siempre, hasta el fin del mundo.»3 Lo cierto es que eso es lo que más necesitamos, ya que, tal como nos advierte el apóstol Pablo: «Nuestra lucha no es contra seres humanos, sino contra... fuerzas espirituales malignas en las regiones celestiales».4 Más vale entonces que nos aseguremos de ir acompañados por Cristo, para que con su fuerza divina ¡no haya pez maligno que pueda con nosotros! Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 Ernest Hemingway, El viejo y el mar, Trad. Miguel Temprano García (Nueva York: Scribner, Charles & Schuster, 1952, 1980, 2010, 2018), Edición Kindle, p. 13. 2 Ibíd., pp. 27,29,30,31,34 3 Mt 28:20; 2Co 5:21; Gá 3:13; Col 1:14; 2:13-15; Heb 2:14; 1P 3:18 4 Ef 6:12

Steven Delperdang of Google Cloud talks about trust; evolution of visibility; & and the big opportunities for logistics providers taking an AI-first approach. IN THIS EPISODE WE DISCUSS:   [03.08] After years spent at Caterpillar and Penske, how Steven is now using the 'One Google' approach to run Google's own internal supply chain and solve the legacy pain points he faced in his past roles, and exactly what's so transformative about this approach. "In my previous roles, many of the frustrations stemmed from fragmented systems and data siloes. You have a warehouse management system here, a transportation management system there, various auxiliary 1P and 3P systems – and often a lot of manual effort to stitch it all together." "Siloes are a major barrier, and consolidating data is critical. Logistics is simply a chain of interconnected events… so without that centralized view, you're only seeing a piece of the puzzle." "It's this centralized access that means we can perform more sophisticated analysis and our AI tools can draw on a much richer data set." [07.00] Why trust is such a big hurdle for providers who are already drowning in data, and the areas Google Cloud focus on to build that trust. [10.44] The evolution of visibility, why consolidating disparate data is so critical, and how Google is tackling disparate data problems to achieve true centralized access. "Everybody has basic visibility now, but that leap from dots on a map to true actionable insights is crucial. Basic visibility tells us what's happening. Our target for visibility tells you why it's happening, what's likely to happen next, and what you should do about it." [13.33] How Steven's experience of using Google Cloud to power Google's own global supply chain helps him strategize, and the business outcomes Google has achieved that other organizations can replicate. [16.12] The practical, day-to-day logistics problems Steven's team is currently solving with AI. "AI can help us cut through the noise." [21.21] How integrating Gemini AI has changed Steven's tools, and why he's seeing faster, better quality insights. [23.13] How the day-to-day work of Google Cloud's own analysts and developers has shifted with the addition of new AI capabilities. "For us, it's been a really significant shift up the value chain. Three years ago, a large proportion of my teams time was consumed by manual data extraction, cleansing, building bespoke reports for leaders. Today, we have less firefighting and the team can focus on more strategic work, more complex and impactful problems." [26.40] How Google is making high-powered AI tools usable for everyday logistics operators. [29.57] How Steven's past award-winning work at Caterpillar would have been different if he had had the Google Cloud tools that exist today. [32.47] From hyper-personalized insights to AI-driven collaboration, the biggest untapped opportunity for logistics providers ready to embrace an AI-first approach.   RESOURCES AND LINKS MENTIONED:   Head over to Google Cloud's website now to find out more and discover how they could help you too. You can also connect with Google Cloud and keep up to date with the latest over on LinkedIn, X (Twitter) or YouTube, or you can connect with Steven on LinkedIn. Check out our other podcasts HERE.

(Víspera del Día de la Medicina Latinoamericana — Natalicio de Carlos J. Finlay) «Si bien por un lado [Carlos J.] Finlay contribuyó a combatir una fiebre, la amarilla, por el otro dejó un granito de arena para que fuera surgiendo un fenómeno que con el tiempo se convirtió en una fiebre diferente, totalmente buena y que todavía hoy se mantiene en el interior de muchos de los cubanos...» Así concluye el reconocido periodista cubano Yasel Porto su artículo titulado «El día que Carlos J. Finlay defendió al béisbol», publicado en la Revista Alma Mater en junio de 2020, que comienza con la siguiente declaración: «Ningún cubano, ni siquiera los menos cultos, ignoran la trascendencia como científico y galeno del camagüeyano Carlos Juan Finlay. La más conocida de sus acciones fue el descubrimiento del agente transmisor de la fiebre amarilla, lo que permitió combatir con éxito a nivel mundial esta terrible enfermedad. Pero muy pocos conocen que fue uno de los médicos más seguidores del béisbol en el siglo XIX».1 En 1879, luego de que la revista Propaganda Científica alegara que el juego de pelota era una actividad perjudicial para la salud en países cálidos como Cuba —a diferencia de países fríos como Estados Unidos, de donde había sido importado—, el respetado doctor lo rebatió en La Gaceta Médica de La Habana como una «infundada crítica» del béisbol que «tanto entusiasmo ha despertado entre la juventud habanera». En aquel artículo titulado «Utilidad de los ejercicios corporales en los climas cálidos y su conveniencia para fomentar el desarrollo físico de nuestra juventud», Finlay se atrevió incluso a calificar como ejemplares a los que se dedican a las labores manuales.   «En prueba de que el ejercicio corporal, aún en los días de calor, al sol y a la intemperie, lejos de ser perjudicial, favorece el desarrollo físico y robustece al habitante de estos climas, solo haré observar —afirmó Finlay— que los hombres más sanos, más robustos y más activos entre nosotros son nuestros guajiros, los trabajadores del campo, los cargadores del muelle, los carretoneros, etc., y por lo contrario, los tipos menos desarrollados se encuentran en los talleres de industrias sedentarias, que privan a sus operarios del ejercicio muscular tan necesario a este clima.»2 De ahí que Finlay sentenciara: «Los ejercicios corporales en los climas cálidos, especialmente el béisbol, son útiles siempre que se les ajuste a los preceptos de la higiene», y que concluyera con contundencia: «Que se siga jugando a la pelota, que ello contribuirá sólo a hacer mejor al cuerpo humano y también su mente».3 Su acreditado biógrafo, el historiador médico cubano José López Sánchez, da a conocer además que Finlay «leía la Biblia»; que «él era un hombre de fe», y que «su religión lo ataba al principio de las defensas de sus creencias».4 Así como Finlay tenía la fama de estar siempre preparado para responder a todo el que le pidiera razón de sus creencias bien formuladas, quiera Dios que también nosotros, tal como nos anima San Pedro, lo estemos para dar razón de la esperanza de vida eterna que tenemos en su Hijo Jesucristo.5 Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 Yasel Porto, «El día que Carlos J. Finlay defendió al béisbol», Revista Alma Mater, 16 julio 2020 En línea 23 junio 2025. 2 José López Sánchez, Finlay: el hombre y la verdad científica, Instituto Cubano del Libro (La Habana: Editorial Científico-Técnica, 1986, 2007, 2024), Edición Kindle, pp. 222-24. 3 Yasel Porto 4 José López Sánchez, pp. 226,259. 5 1P 3:15; véanse 1P 1:3-5; Jn 3:16; Ro 8:23-25; 1Co 15:19-58; Tit 2:13

(Cincuentenario de la Muerte de Salarrué) «Puesiesque [un niño que se llamaba] Tablita yegó a la tienda y le dijo a la tiendera: »—Mire: ¿por qué han metido tanto caramelo bonito en ese bote? »Y la tiendera, quera bien bilis, hizo ¡Hm!” y diay dijo: »—¡Para que ai estén guardaos y para que nadie los tiente! —y se sacudió [una hormiga] que se había pasado del saco diazúcar, y dio unos pasos chancletudos y dijo: »—¡Te va castigar tu mama, porque va decir que ¿quiandás haciendo en el vecindario?! »Y era que [ella] tenía ganas de que [Tablita] se juera, y no se jué, sino que le dijo: »—Pero como aquí nues vecindario sino ques tienda, ¡vaya! »—Sí, siés tienda, pero no tenés [dinero] para comprar nada, asiés que de nada sirve que testés aquí —le dijo dando pasitos la tiendera, que tenía un lunar de carne en el cachete. »—Sí tengo —le dijo Tablita. »—¿Entonces por qué no comprás? —le dijo la tiendera, quera algo sorda. »—Porque taba esperando a ver si me regalaba unos... —le dijo. »—Pero como no te puedo regalar —le dijo la tiendera. »—A pué, como no me puede regalar, sólo poreso no le compro —le dijo Tablita, y se jué chiflando... y siacabuche.»1 Así termina «El cuento de los caramelos embarcados en un bote» escrito por Salvador Salazar Arrué, conocido por su seudónimo Salarrué, con su acostumbrado cierre costumbrista salvadoreño: «y siacabuche», es decir, «y se acabó el cuento». De este simpático cuento sacamos la moraleja evidente de que no podemos obtener ciertas cosas, por mucho que las queramos o por ingeniosos o buenos regateadores que seamos, si no tenemos con qué pagar el precio establecido. ¿Será por eso mismo que Dios, que se especializa en hacer las cosas a la inversa de como las hacemos nosotros, decidió ya hace dos milenios que nos regalaría lo que más vale en todo el mundo? Sí, pero conste que nuestro Padre celestial no decidió ofrecérnoslo sin costo alguno, pues si bien era un regalo, alguien tendría que pagar el precio. Eso que más vale es nuestra redención del pecado, y el que tuvo que pagar el precio para que pudiéramos así obtener la salvación y la vida eterna fue Jesucristo. El apóstol Pablo enseña que si bien la paga de nuestro pecado es la muerte, el regalo que nos ofrece Dios es la vida eterna. Pues es por la muerte de Jesucristo, su amado Hijo, que tenemos la redención y el perdón de pecados.2 El apóstol Pedro a su vez explica que «Cristo mismo llevó nuestros pecados en su cuerpo sobre la cruz, para que nosotros muramos al pecado y vivamos una vida de rectitud».3 Más vale entonces que nos apropiemos cuanto antes de ese regalo por el que Cristo ya pagó el precio supremo, creyendo en Él, pidiéndole perdón por nuestros pecados, y reconociéndolo como nuestro Salvador y Señor.4 Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 Salarrué [Salvador Salazar Arrué], «El cuento de los caramelos embarcados en un bote», El ángel del espejo y otros relatos (Caracas: Fundación Biblioteca Ayacucho, 1985), p. 153 En línea 29 mayo 2025. 2 Ro 3:23; Gá 3:13; Col 1:13-14 3 1P 2:24 (DHH) 4 Jn 3:16; Ro 10:9-10; 14:9; Fil 2:9-11; 1Jn 1:9

Era la noche del 23 de diciembre de 2005, la víspera de lo que debiera haber sido «Nochebuena» en la aldea de Gaggo Mandi en la provincia oriental de Punjab en Pakistán. A Rehmat Bibi, esposa del obrero Nazir Ahmed de cuarenta años de edad, la despertó un grito. Al abrir los ojos, vio algo indescriptible: ¡su esposo acababa de taparle la boca a su hija Muqadas, de veinticinco años, y estaba cortándole el cuello con un machete! Acto seguido, Bibi observó horrorizada cómo su esposo mataba del mismo modo a sus otras tres hijas —Bano, de ocho años; Sumaira, de siete; y Humaira, de cuatro— deteniéndose entre matanza y matanza sólo para blandirle el machete a ella, advirtiéndole que no se metiera ni gritara. «Yo estaba temblando de miedo; no sabía cómo salvar a mis hijas —relató Bibi, posteriormente, entre sollozos—. Le rogué a mi esposo que no las matara, pero él dijo: “¡Si haces el menor ruido, te mato!” Toda esa noche la tuve que pasar frente a los cuerpos de mis hijas.» Por su parte, Ahmed, que no fue arrestado hasta la mañana siguiente, no mostró ninguna señal de arrepentimiento. Por el contrario, declaró que había comprado un cuchillo de carnicero y un machete después de las oraciones del mediodía ese viernes, y los había escondido en la casa, y que mató a su hijastra Muqadas porque ella había cometido adulterio. En cuanto a sus propias hijas, dijo: «Yo pensé que las niñas harían lo mismo que había hecho su hermana mayor, así que debían ser eliminadas.» Y añadió: «Nosotros somos pobres, y no tenemos nada más que salvar que nuestro honor.» Para colmo de males, Ahmed manifestó: «Me gustaría tener la oportunidad de eliminar al joven con el que ella se escapó, y prenderle fuego a su casa.»1 Eso sí que a Ahmed le pudo haber resultado difícil o imposible lograrlo, ya que él había creído, sin necesidad de pruebas, la acusación de adulterio de parte del esposo de Muqadas, mientras que los que conocían el caso alegaban que la pobre mujer había huido de su esposo porque él la había maltratado y la había obligado a trabajar en una fábrica haciendo ladrillos. Lo cierto es que el tal adúltero, presunto amante de la víctima, no apareció por ninguna parte. Muqadas era la hija que le había dado a Bibi su primer esposo, hermano de Ahmed, que había muerto hacía catorce años. Ahmed se había casado con la viuda de su hermano, como se acostumbra en la tradición musulmana. ¡Qué triste que en esa tradición no se siga la enseñanza de San Pedro! Con eso nada más, se hubiera evitado semejante tragedia. Pues el venerado apóstol, luego de decirles a las mujeres que se sometan a sus esposos, les dice a los hombres que sean considerados con sus esposas, tratándolas con honor y con la delicadeza que les hace falta, como coherederas del don de la vida. Y en cuanto a sus relaciones con los demás, les dice que sean compasivos y humildes, y que no devuelvan mal por mal, sino que busquen la paz y la sigan. De lo contrario, será en vano que eleven a Dios sus oraciones.2 Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 «Pakistani slays daughters to salvage “honor”» (Pakistaní mata a hijas para salvar «el honor»), MSNBC World News, 28 diciembre 2005 (Associated Press) En línea 9 marzo 2006. 2 1P 3:1,7‑11

47 Tipos y figuras del A.T. Que se cumplen en el N.T. 2) El Árbol de Vida (Gn. 2:9; Jn. 1:1-5; Ap. 22; Jn. 14:6; 1:4; 15:5; Ap. 2:7; Gn. 3;22-24; He. 10:19-20; 1P. 2:24: Ap. 22:2, 14; Jn. 11:25; Ap. 22:14a; Ef. 2:10). 24/11/25

En este mensaje tratamos el siguiente caso de una mujer que «descargó su conciencia» de manera anónima en nuestro sitio www.conciencia.net, autorizándonos a que la citáramos: «Desde que me casé, mi suegra no se ha llevado bien conmigo.... Cada vez que hemos ido a reuniones familiares, no nos hemos sentido aceptados.... »Decidimos apartarnos de mis suegros, y eso nos dio paz.... Pero no hemos dejado de apoyar a mi suegra cada mes con dinero, ni hemos dejado de visitarla dos veces al año. ¿Estará bien como cristianos hacer esto? ... »Intentamos llevarnos bien, pero no se pudo. Mi suegra tenía una casa, y hace un año decidió dársela a su hijo preferido. Mi esposo se sintió mal, ya que no... le dijeron lo que iban a hacer con la casa. Para pedirle dinero, para medicinas, siempre hacen un chat, pero nunca para hablar como familia.» Este es el consejo que le dio mi esposa: «Estimada amiga: »Su situación nos entristece mucho. Comprendemos que está tratando de hacer lo correcto en circunstancias difíciles. Al parecer, su suegra ha demostrado muy poca sabiduría al negarse a aceptarla a usted como la esposa de su hijo. Y tampoco ha demostrado sabiduría al favorecer a uno de sus hijos sobre los demás.... »Usted da a entender que quieren hacer lo correcto como cristianos. El problema es que muchos tienen ideas diferentes de lo que en realidad significa la palabra “cristiano”. »Algunos piensan que todos los que creen en Dios son cristianos. Pero sabemos que Satanás cree en Dios, y sin embargo nadie cree que Satanás es un cristiano.1 Otros creen que cualquiera que trata de ser una buena persona es un cristiano. Pero si eso fuera cierto, entonces ¿por qué fue necesario que Jesucristo, el Hijo de Dios, muriera en una cruz para perdonar nuestros pecados?2 Y hay otros que creen que el asistir a una iglesia los convierte en cristianos. Pero todo el mundo sabe que hay muchas personas que asisten a una iglesia por costumbre o tradición, y no porque de veras quieran adorar a Dios allí. »La Biblia dice que es al arrepentirnos y pedirle perdón a Dios que llegamos a ser seguidores de Cristo.3 El ser seguidor significa esforzarse al máximo por hacerlo todo de la manera prescrita por Dios en la Biblia. Ninguno de nosotros sigue a Cristo a la perfección, sino que comenzamos de nuevo cada vez que nos desviamos del camino. »Así que usted y su esposo, como seguidores de Cristo, quisieran saber si es necesario que visiten con más frecuencia a los padres de él. No hay nada en absoluto en la Biblia que diga que deben hacerlo. Sin embargo, cuando se comuniquen con ellos o se vean, hónrenlos siempre mostrándoles respeto. No mencionen temas delicados o conflictivos que no harán más que provocar una discusión. Y hónrenlos al aceptar que ellos tienen el derecho de tomar sus propias decisiones, aun cuando ustedes crean que esas decisiones no son justas.» Con eso termina lo que recomienda Linda, mi esposa. El consejo completo puede leerse con sólo ingresar en el sitio www.conciencia.net y pulsar la pestaña que dice: «Casos», y luego buscar el Caso 870. Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 Stg 2:19 2 Ro 3:23; 2Co 5:15; 1P 2:24 3 Hch 3:19; Ro 10:9; 1Jn 1:9

Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets.Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-room exposure to down-funnel actions, with many brands seeing $3–$4 cost per visit and 3–4× higher conversion vs other traffic sources. On OOH, the overlooked arbitrage is static or digital boards priced like real estate: win by buying the biggest formats in the largest markets at the lowest biddable entry price, then engineer earned media (social virality) and geo-lift. Start with ~$5k for a real CTV test (smaller tests can still work as an add-on), measure blended CAC, branded search, and market-level lift, and let creative—not hyper-granular targeting—do the heavy lifting.GuestWebsite: https://cognitionads.com/LinkedIn: https://www.linkedin.com/in/troweactualX (Twitter): https://x.com/oohinsiderTim's newsletter/resource hub: https://stateofstreaming.com/What You'll LearnWhy streaming made TV relevant again—and cheap ($1–$2 CPMs in some geos).How to attribute TV exposure → search → site visit → purchase within a 48-hour view-through window.The out-of-home (OOH) arbitrage: buying big signs in big markets for sub-$1 CPMs.How OOH + CTV lower blended CAC and lift branded search in target geographies.Practical first tests: budgets, pixels, frequency caps, creative, and geo measurement.Event playbooks: digital billboard trucks, rideshare screens, street teams, and QR flows.Targeting reality: on CTV, less targeting often wins—use creative as the filter.Retargeting on TV (yes): pixel site traffic and follow with CTV/audio/display.Timestamps & Chapters00:00 — Why TV is “back”: streaming CPMs and geo-targeted buys01:30 — Direct attribution: 48-hour view-through from TV → search → site → purchase03:45 — OOH primer: static vs digital, programmatic buys, and PMP tips06:05 — The arbitrage: big boards, big markets, tiny CPMs (often

En este mensaje tratamos el siguiente caso de una mujer que «descargó su conciencia» de manera anónima en nuestro sitio www.conciencia.net, autorizándonos a que la citáramos: «Tengo dieciocho años de casada. Lo que motivó el matrimonio fue un embarazo. Yo tenía veinticinco años. »Durante los primeros cuatro años, mi marido salía de fiesta los fines de semana y llegaba tarde y con tragos de más. Él ha sido muy irresponsable en lo económico. Es una persona grosera. Me trata con malas palabras y me dice gorda, fea.... Siento que estoy llevando una carga y que ya no lo quiero. »Estoy buscando a Dios y visitando una iglesia cristiana, pero mi esposo no quiere asistir. Espero un consejo.» Este es el consejo que le dio mi esposa: «Estimada amiga: »Sentimos mucho que su esposo la haya tratado de tal manera que usted sienta que está llevando una carga pesada. Los insultos de él la han debilitado, haciendo que esa carga sea aún más pesada. Así que no es de extrañarse que usted ya no sienta el amor que tuvo por él. »La razón que usted aduce para haberse casado con su esposo da a entender que no lo habría elegido a él si no hubiera quedado embarazada. Lamentablemente, eso es lo que suele ocurrir cuando se concibe a un bebé antes de que la pareja se case. El embarazo da como resultado un matrimonio que no está basado en amor y respeto mutuos. Por supuesto, esa es una opción muchísimo mejor que la de matar al bebé mediante el aborto, pero un matrimonio desigual conduce, por lo general, a décadas de infelicidad. A eso se debe que aboguemos con firmeza por abstenerse de la intimidad sexual hasta después de la boda. »Como obviamente no puede volver atrás y cambiar lo sucedido ni las decisiones que tomó, es hora de que piense en lo que más les conviene a su hijo y a usted. »Nosotros no sólo creemos que el asistir a una iglesia cristiana, tal como ha estado haciendo, es un paso positivo, sino también le recomendamos que asista a clases especiales sólo para mujeres, así como a los grupos pequeños de estudio bíblico. Sin embargo, tenga presente que no todo el que asiste a una iglesia cristiana es un seguidor de Cristo, y que no todo seguidor de Cristo ha estudiado la Biblia lo suficiente como para darle buenos consejos.... »Si usted es seguidora de Cristo y comienza a obedecer sus enseñanzas, puede pedirle sabiduría en cuanto a cómo obtener ayuda para su matrimonio, y pedirle que le dé discernimiento, que es la capacidad de percibir si una persona es lo que parece ser. Él puede ayudarle a encontrar recursos disponibles donde usted vive, pero también le recomendamos que busque consejería profesional. »Además, como seguidora de Cristo, cuando comience a poner en práctica las enseñanzas de Él, usted se convierte en una nueva persona. Cuanto más su esposo la vea como esa nueva persona, más se interesará en conocer lo que ha producido ese cambio en su vida.»1 Con eso termina lo que Linda, mi esposa, recomienda en este caso. El caso completo puede leerse con sólo pulsar la pestaña en www.conciencia.net que dice: «Casos», y luego buscar el Caso 862. Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 2Co 5:17; 1Co 7:12-16; 1P 2:12

(15 de septiembre: Aniversario del Acta de Independencia Centroamericana) Era el 14 de septiembre de 1821, víspera del día en que se había convocado a una reunión en el Palacio de Gobierno de Guatemala entre autoridades de las provincias y representantes de la universidad, de la Iglesia y de las autoridades civiles a fin de decidir si Centroamérica habría de separarse de España. Uno de ellos, que apoyaba decididamente las aspiraciones independentistas, era el guatemalteco Pedro Molina. Esa víspera, su esposa, María Dolores Bedoya, mostrando lo solidaria que era con él en sus convicciones políticas, visitó los barrios más habitados de la ciudad, invitó a su vez al pueblo a una reunión frente al palacio con el propósito de llenar la plaza en apoyo a la independencia, y se encargó de que hubiera música y fuegos artificiales para festejar la esperada proclama. Durante la histórica reunión del día siguiente, mientras los cincuenta y seis miembros de la junta presentaban sus argumentos a favor y en contra de la declaración de independencia, Bedoya arengaba al pueblo en la plaza. Pero al comenzar a repetirse los argumentos para retrasar la proclama de independencia, comenzaron también a oírse en el recinto explosiones de pólvora, cohetes y música. Fue tal la algarabía que los opositores a la independencia creyeron que había estallado la revolución y se apresuraron a proclamarla.1 En el prólogo del acta misma de independencia redactada por José Cecilio del Valle consta que llegaron al acuerdo «congregados todos en el mismo salón; leídos los oficios expresados; discutido y meditado detenidamente el asunto, y oído el clamor de “¡Viva la independencia!” que repetía lleno de entusiasmo el pueblo que se veía reunido en las calles, plaza, patio, corredores y antesala de este palacio...»2 Por eso algunos historiadores sostienen que la agitación del pueblo de parte de María Dolores Bedoya contribuyó a que se proclamara la independencia centroamericana. Y por eso en algunas ciudades centroamericanas en la víspera del 15 de septiembre los niños celebran un desfile con faroles iluminados.3 Entre otras cosas, en el acta «se acordó... que siendo la Independencia del Gobierno Español la voluntad general del pueblo..., el Señor Jefe Político la mande publicar para prevenir las consecuencias, que serían temibles en el caso de que la proclamase de hecho el mismo pueblo.... [y] que [siendo] la paz y sosiego... la primera necesidad de los pueblos cuando pasan de un gobierno a otro,... los que estando unidos en el sentimiento general de la independencia deben estarlo también en todo lo demás, sofocando pasiones individuales que dividen los ánimos y producen funestas consecuencias.»4 Quiera Dios que así como en el siglo diecinueve el aludido Jefe Político Gabino Gaínza, último gobernador español en Centroamérica, no sólo firmó el acta sino que logró que las autoridades españolas aceptaran la nueva situación pacíficamente sin que tuviera que derramarse sangre en batalla alguna,5 también nosotros en el siglo veintiuno sofoquemos pasiones individuales y busquemos la paz. Pues si buscamos la paz y la seguimos, sostiene San Pedro, podremos «gozar de días felices».6 Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 «Independencia de Centroamérica», La Nación En línea 6 septiembre 2008; Luis Arritola, «Mujeres insurgentes», La Opinión En línea 10 abril 2009. 2 «Acta de Independencia del 15 de septiembre de 1821» En línea 10 febrero 2009. 3 «México y América Central festejan casi dos siglos de independencia», La Opinión En línea 10 abril 2009; Wikipedia, s.v. «María Dolores Bedoya» En línea 10 abril 2009. 4 «Acta de Independencia del 15 de septiembre de 1821». 5 «Independencia de Centroamérica», La Nación. 6 1P 3:10-11

«En la estación había mucha gente esperando.... »[Ana y José] subieron [al autobús]... ante el grupo de gente que entre gritos y empujones trataban de subirse.... »—¿Qué se le va a hacer? —[dijo] José... —. Nunca he podido irme sentado; siempre que pasa por aquí viene lleno. »Por una ventanilla del autobús, que aún seguía detenido, apareció el ayudante que, mientras señalaba, gritó: »—¡Hey! Ese chavo de camisa azul, ¡córrase... córrase!... »Un señor trataba de irse al fondo. Caminó por donde Ana y José, luego donde una señora, a la que sin intención machucó. La señora dio un brinco y, en voz muy alta, dijo: »—...El de abajo es el mío, fíjese... »—Disculpe, no fue mi intención —respondió el señor, muy apenado.... »—¡Vámonos, que ya es tarde! —gritó alguien desde los últimos asientos. »—Si se quieren ir, ¡córranse, pues! —gritó el ayudante desde afuera.... »[Luego, dirigiéndose al conductor, dijo:] »—¡Hey, apagá... que esta gente no se quiere correr!... »Éste apagó el bus y, [mientras miraba por el retrovisor y encendía un cigarrillo, amenazó]: »—¡Se corren... o aquí vamos a amanecer!... Yo no tengo urgencia.... »La gente iba muy apretada; algunos colgaban de la puerta del autobús. El conductor dio unas instrucciones más, luego encendió el motor. »—Vaya, dale, vos, ponele que ahí viene la siete cuarenta y cinco —gritó el cobrador. »Empezaron a avanzar lentamente. Otro autobús se aproximaba a la estación.... »... Un joven de camisa blanca y corbata negra..., muy asustado, miró a la señora que iba a la par, y dijo: »—Por favor, doña, agarre esa gallina, que me va picoteando. »La señora, sin decir palabra, cumplió la petición.... »—¡Próxima, próxima! —gritaba un señor que venía al fondo—. ¡Próxima! ¿Para dónde... me llevas? »El autobús se detuvo tres cuadras después de la estación. »—¡Bájele... bájele: Pasaje, pasaje en mano el que baja! »—... ¿Querés que pague? ¿Acaso yo me bajaba aquí?... »El cobrador sonaba unas monedas. »—¡Pasaje! —dijo a uno que venía colgado de la puerta. »—...Esperate... ¡Vos querés que me mate por veinte centavos!... »—¡Pasaje! —dijo a una señora que venía de pie. »—No... te debería... pagar —[contestó] ella—; ¡tanto que se tardan y una aquí como idiota viene parada! »—¿Y acaso es el asiento el que paga? Se paga el viaje, pero no el asiento —contestó algo molesto. »[En eso] llegaron a la siguiente estación....»1 ¡Con ese viaje en autobús sí que nos identificamos muchos de nosotros, sobre todo los que vivimos en una de las metrópolis de nuestra querida Iberoamérica! Quien la relata es el autor hondureño Roberto Quesada, en su obra de cuentos titulada El desertor. Menos mal que Jesucristo, el Conductor divino, al morir en la cruz por nuestros pecados, pagó tanto el viaje como el asiento de cada uno de los pasajeros que vamos con Él rumbo a la vida eterna por el camino de la vida plena.2 Pero conste que Él nos advierte en la Biblia, su Guía de Transporte, que es angosto el camino que conduce a esa vida, y que son pocos los que la encuentran.3 Más vale, entonces, que abordemos ese autobús cuanto antes, para que podamos comenzar de una vez a disfrutar de ese viaje sin igual con destino a la estación final. Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 Roberto Quesada, El desertor (Cuentos), «El loco de la calle Herrera» (Tegucigalpa, Honduras: Litografía López, 2008). pp. 119-24. 2 1P 1:18-19; Jn 10:10 3 Mt 7:14

(Aniversario de la Caída de Tenochtitlan) Hace más de cinco siglos, el conquistador español Hernán Cortés «mandó hacer un banquete... en señal de alegrías de... haber ganado» en la toma de Tenochtitlan, la antigua capital del Imperio Azteca ubicada en la actual Ciudad de México. «Y para hacer la fiesta mandó convidar a todos los capitanes y soldados que le pareció que era bien tener [en] cuenta.... [Después] que habían alzado las mesas, salieron a danzar las damas que había, con los galanes cargados con sus armas, que era para reír...» Así describe en parte Bernal Díaz del Castillo, en su Historia verdadera de la conquista de la Nueva España, aquella cena celebratoria que se dio el 13 de agosto de 1521. A continuación el acreditado cronista español nombra a las mujeres selectas invitadas, entre ellas María de Estrada, Beatriz Bermúdez de Velasco e Isabel Rodríguez.1 Aunque Isabel, al igual que María y Beatriz, sin duda tuvo que tomar las armas y combatir en las batallas en las que participó, particularmente durante el Sitio de Tenochtitlan, lo que la distinguió a ella fue el rol de médica que desempeñó. En 1520, Isabel y su esposo Miguel Rodríguez de Guadalupe se unieron a la expedición de Hernán Cortés y, después de las bajas sufridas durante la Noche Triste y de la victoria obtenida en la Batalla de Otumba, ella comenzó a coordinar y a entrenar a voluntarias entre las mujeres, tanto españolas como indígenas aliadas, con las que creó un cuerpo de enfermería para acompañar de continuo a los combatientes. Según el catedrático castellano Francisco Cervantes de Salazar en su Crónica de la Nueva España, «como eran tan continuas las refriegas, salían de la una parte y de la otra muchos heridos, de tal manera que no había día que, especialmente de los indios amigos, no saliesen cientos heridos, a los cuales una mujer española, que se decía Isabel Rodríguez, lo mejor que ella podía les ataba las heridas y se las santiguaba “en el nombre del Padre y del Hijo y del Espíritu Santo, un solo Dios verdadero, el cual te cure y sane”, y esto no lo hacía más de dos veces, y muchas veces no más de una, y acontecía que aunque tuviesen pasados los muslos, iban sanos otro día a pelear... pues por mano de aquella mujer [Dios] daba salud y esfuerzo a tantos heridos...»2 ¡Con razón que doña Isabel tenía tanto éxito en la sanidad de sus pacientes! No pretendía que era la mano de ella la que sanaba sino la mano de Dios, a quien ella invocaba y atribuía toda cura y sanidad. Aquella médica abnegada sin duda recordaba cada vez lo mismo que recordaba el apóstol Pedro al referirse a la profecía de Isaías unos 700 años antes de la muerte de Jesucristo, el Hijo de Dios, en la cruz del Calvario: que Cristo fue herido por nuestras rebeliones y maldades, que hizo suyos nuestros pecados al sufrir y morir en nuestro lugar, y que sufrió esas heridas para que nosotros pudiéramos ser sanados. Sólo hace falta que clamemos a Él pidiéndole que perdone nuestros pecados y nos sane por completo, tanto física como espiritualmente.3 Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 Bernal Díaz del Castillo, Historia verdadera de la conquista de la Nueva España, 1632, Manuscrito Remón, Crónicas de América-2 (Editor Digital: Himali, Conversión a pdf: 2018), pp. 849-50 En línea 23 febrero 2025. 2 Francisco Cervantes de Salazar, Crónicas de la Nueva España, Libro quinto, Cap. CLXV, Edición digital (de Manuel Magallón) basada en la de Madrid, Atlas, 1971, Biblioteca Virtual Miguel de Cervantes En línea 23 febrero 2025; Manuel Orozco y Berra, Historia antigua y de la conquista de México, Tomo Cuarto, (México: Tipografía de Gonzalo A. Esteva, 1880), pp. 619-20 En línea 23 febrero 2025. 3 Is 53:5; 1P 2:24; 1Jn 1:9

(Aniversario de la Muerte de Celia Cruz) El 16 de julio de 2003, «Celia dejó para siempre su lucha contra el tumor canceroso que le invadió el cerebro.... Dios fue con Celia como ella fue con el mundo. Le concedió una muerte como si fuera la bella durmiente», atestigua Omer Pardillo-Cid en su epílogo a la autobiografía de Celia Cruz titulada: Celia: Mi vida. «Celia salió de su casa rumbo a la funeraria... escoltada por la policía de Nueva York.... En el barrio Washington Heights, en el cual la mayoría de la población es de procedencia dominicana... se extendía... una multitud, con flores en mano, llorando y tratando de tocar el carro mientras pasaba.... Lo mismo sucedió al pasar por el barrio de Harlem. De igual manera, los afroamericanos rindieron sus respetos y su propio homenaje a la diva cubana.... »Mientras tanto, en Miami todo se preparaba para recibir por última vez a su reina.... [quien] el viernes 18 arribó al Aeropuerto Internacional de Miami.... [Desde allí] su cortejo fúnebre la transportó... hasta la Torre de la Libertad.... [Las autoridades municipales determinaron que el día siguiente] el sistema de transporte público [transportaría]... a cualquier persona... hasta la Torre sin costo alguno.... »Para las tres de la tarde [del sábado] la cantidad de personas en fila para despedirse de Celia había superado las 250 mil.... Miles [no pudieron] entrar.... La cantidad de gente que se congregó [a lo largo de la calle Biscayne Boulevard para verla pasar] fue tan grande que el tráfico se paralizó por todo el centro de Miami y sus alrededores.... [En la Torre, se preparó el cadáver] para su partida final hacia Nueva York, donde sería sepultado.... »Llegó la mañana del 22, con lluvias y un fuerte calor. Sin embargo... la gente comenzó a llegar a la funeraria [neoyorquina]... desde las cinco de la madrugada y siguió de esa manera hasta las once de la noche [por orden del gobernador].... [La funeraria calculó que por sus puertas pasaron más de cien mil personas.]   »Al día siguiente... una carroza blanca tirada por un par de caballos blancos... la [transportaron]... por toda la Quinta Avenida, [donde] miles y miles de personas congregadas en las aceras... fueron testigos de la solemne marcha [a pesar de] la lluvia [que] volvió a caer... acompañada por truenos y relámpagos... hasta la Catedral de San Patricio.... »[En la homilía de la misa] se nos recordó a todos los congregados —sigue narrando Omer Pardillo— que el “azúcar” [de Celia] “quedó derretida en el café de su pueblo”.... [En el cementerio] más de diez mil personas esperaban para despedirla [en] la lluvia, [que] continuó con fuerza.... »¿Quién iba a pensar —pregunta Omer retóricamente— que esa pobre negrita, nacida en el humilde barrio de Santos Suárez [en La Habana], llegaría, al fin de su vida, a andar en una carroza tirada por caballos blancos, como si fuera un cuento de hadas, y paralizar a la capital del mundo?»1 Tal vez lo único que valga la pena añadir a este fabuloso cuento sea que, para los que hayan envidiado a Celia, el apóstol Pedro aconseja que seamos humildes y nos sometamos al poder de Dios para que, a su debido tiempo, Dios mismo nos exalte, tratándonos como a gente importante.2 Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 Celia Cruz con Ana Cristina Reymundo, Celia: Mi vida (New York: HarperCollins, 2004), pp. 236-42. 2 1P 5:6

«Me llamo Úrsula Hilaria Celia Caridad Cruz Alfonso. Soy hija de Catalina Alfonso, a quien todos le decían “Ollita”, y de Simón Cruz. Nací en La Habana, Cuba, en la sección más pobre de un barrio de clase media y trabajadora donde vivían personas de todas las razas y colores.» Así comienza Celia Cruz su autobiografía titulada: Celia: Mi vida, publicada cerca del final de su vida. Remontándose a los inicios de su carrera artística, la famosa diva guarachera rememora: «Antes de [que cantara con] la legendaria Sonora Matancera, [me di a conocer en todos lados], pero a la única persona que tuve que convencer de eso fue a mi papá. Para mí fue algo importante nunca ocultarle mi carrera. Además, yo lo que quería era que estuviera orgulloso de mí. No era nada raro que las muchachas se escondieran de los padres si querían ser artistas, ya que en esa época no estaba bien visto ser mujer en el mundo del espectáculo. La gente solía decir: “¡Ay, qué vergüenza! Tenemos una artista en la familia.”   »... [Yo] nunca estuve de acuerdo con... que todas las mujeres artistas fueran indecentes. Eso nunca fue cierto, ni siquiera en los tiempos de mi papá. La que tenía talento y vergüenza se podía valer de eso.... Desgraciadamente, hay muchas muchachas débiles que hacen un millón de cosas intentando realizar sus sueños. Me da mucha lástima ver eso, porque la verdad es que no hay sino que respetarse a uno mismo para que los demás te respeten. »Gracias a Dios, me di cuenta de muy pequeña que vale más la amabilidad que la belleza, y vale más la dedicación que una conexión. Con esa filosofía seguí mi trayectoria como me la entregaba el destino, y mi familia —con la excepción de Simón— siempre me lo aplaudió. Mi papá se avergonzaba de mí, y ni siquiera le decía a nadie que yo existía; pero gracias a Dios un día todo eso cambió. »Simón estaba trabajando, y uno de sus compañeros de trabajo le enseñó un periódico y le [dijo]: “¡Mira, Simón! Esta muchachita tiene el mismo apellido que tú. ¿Ella es algo tuyo?” Y mi papá le contestó reciamente: “Pues sí, es mi hija. ¿Y qué?” Cuando Simón vio que el periódico hablaba de mí, de mi talento y nada más, entendió que nunca fui lo que se había imaginado. Se dio cuenta de que yo seguía siendo la niña educada que él y Ollita [mi mamá] habían criado. Esa noche, cuando regresó a casa, hablamos a solas. Me explicó por qué había estado tan opuesto a mi carrera de artista, y por primera vez pude comprender su punto de vista. También me dijo que confiaba en mí, y que de ese día en adelante más nunca me negaría.... Hoy día, todavía se me llenan los ojos de lágrimas cuando pienso en esa conversación.»1 Así como Simón Cruz negó por un tiempo a su amada hija Celia delante de los demás, también Simón Pedro negó a su amado Señor Jesucristo. De modo que Cristo bien pudo haber negado a Pedro delante su Padre celestial. Pero Cristo ya había rogado más bien por Pedro, así como ruega hoy por nosotros, para que no le fallara la fe, de modo que, después de arrepentirse, Pedro pudiera más bien fortalecer la fe de sus hermanos.2 Más vale que cada uno de nosotros determine que esa intercesión divina no ha de ser en vano. Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 Celia Cruz con Ana Cristina Reymundo, Celia: Mi vida (New York: HarperCollins, 2004), pp. 11,46-48. 2 Mt 10:33; 26:69-75; Lc 22:31-34; Ro 8:34; Heb 7:25; 1P 1:5-9,20-21; 5:8-9; 2P 2:1; 1Jn 2:1

Jasim Eisa, Founder and CEO of Voadera, built an $80 million e-commerce business from the ground up, and here, he shares what's working now—and what's not. Scott and Jasim explore big shifts in the marketplace, such as Nike coming back to Amazon and what that means for resellers. Jasim also breaks down how major brands such as Adidas and Michael Kors are changing the way they sell on the platform and what sellers need to know about the growing “diversion economy.” With Amazon tightening its supply chain rules, Voadera is moving away from traditional arbitrage and focusing on direct brand deals and smart acquisitions. You'll also hear practical tips on adapting to Amazon's policy changes, rising FBA fees, and optimizing your logistics to stay profitable.   Episode Notes: 00:18 - Jasim Eisa Introduction 00:26 - The Big Brands' Approach to Amazon 07:12 - Reseller Economy and Marketplace Double-Dipping 08:45 - 1P vs 3P Strategy and Policy Cycles 12:18 - Diversion and the Gray Market 14:45 - Moving Beyond Arbitrage: Brand Direct and Acquisitions 16:03 - Adapting to Amazon's Fee and Policy Changes 18:18 - Arbitrage's Diminishing Role and Supply Chain Optimization 19:52 - Warehousing, Fulfillment, and Grade B Marketplaces 21:28 - Future Investments: Supply Chain, AI, and Creative Tools 23:19 - Building a Top Brand Direct Business 24:29 - Favorite Tools & Technology Stack Related Post: The Best Nielsen IQ and Data Impact Alternatives for Amazon Market Intelligence — Starting with the One Built for Visibility, Not Vanity   How to Reach Robert: LinkedIn: linkedin.com/in/jasim-eisa-425735145 Website: voadera.com YouTube: www.youtube.com/@JasimEisa   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Franchise expert and serial entrepreneur Cliff Nonnenmacher built businesses from Wall Street to Main Street - now helping others find financial freedom through practical, proven franchise guidance. Top 3 Value Bombs 1. Franchising is your hedge against AI. While AI disrupts millions of jobs, physical service-based franchises offer resilience and opportunity in industries AI can't touch. 2. The 4E plus 1P principle trumps credentials. Energy, ability to energize others, edge, execution, and passion matter far more than a degree when it comes to franchise success. 3. You don't need to quit your job. Semi-absentee franchise models can generate scalable, resilient cash flow without giving up your full-time career. Check out the website and book a free franchise consultation with Cliff - Franocity Sponsors Northwest Registered Agent - Don't wait. Protect your privacy, build your brand and set up your business in just 10 clicks in 10 minutes. Visit NorthwestRegisteredAgent.com/fire and start building something amazing. Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance. ZipRecruiter - See why 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day. Just go to this exclusive web address to try ZipRecruiter for free. ZipRecruiter.com/fire.

This week I tell Julius all about the game SpaceCorp, by John Butterfield and published by GMT.  This game is played in three phases in which you explore colonize, the inner Solar System, then the outer Solar System and finally the nearby galaxies.  The game is based on the Galactican series by Ejner Fulsang. 1P 378 - SpaceCorp 2035-2300AD (BGG) Galactican series (Amazon)

(Antevíspera del Aniversario de la Muerte de Amado Nervo) Era el 25 de noviembre de 1915. Amado Nervo, el ilustre poeta mexicano, terminó de escribir estos versos y les puso por título: «El vaso»: Pobre amigo, ya pronto se vaciará tu vaso. No pienses que fue un vaso más grande que los otros. Hay en el mundo tanto dolor, que toca mucho a cada alma; la tuya recibió su porción bien servida...; mas, ¡ay!, cuántas almas mejores padecieron la dura preferencia de Cristo, que sólo a los más grandes concede el privilegio de los grandes dolores.1   Tal vez el poeta Nervo, al afirmar que el dolor es un privilegio, estuviera pensando en las palabras de Santiago en su epístola universal, de que debemos considerarnos dichosos cuando tengamos que enfrentarnos a diversas pruebas;2 o en la declaración de San Pablo de que «los sufrimientos ligeros y efímeros que ahora padecemos producen una gloria eterna que vale muchísimo más que todo sufrimiento».3 Y tal vez, al referirse al dolor que se padece alrededor del mundo, estuviera recordando las palabras de aliento de San Pedro, de que nuestros hermanos en todo el mundo están soportando la misma clase de sufrimientos, y que estos sufrimientos sólo durarán un poco de tiempo.4   Así como se vaciaría pronto el vaso del dolor de aquel «pobre amigo» de Amado Nervo, también habría de vaciarse pronto el vaso del poeta mismo; sólo tres años y medio después de dirigirle esos versos. Y lo cierto es que muy pronto, más pronto de lo que muchos nos imaginamos, ha de vaciarse igualmente el vaso de cada uno de nosotros. Gracias a Dios, San Pablo afirma que en nada se comparan nuestros sufrimientos actuales con la gloria que habrá de revelarse en nosotros.5 Pero es San Juan quien nos describe esa gloria. Dice así: «Vi... la ciudad santa, la nueva Jerusalén...  Oí una potente voz que... decía: “¡Aquí, entre los seres humanos, está la morada de Dios! ... Dios mismo estará con ellos y será su Dios. Él les enjugará toda lágrima de los ojos. Ya no habrá muerte, ni llanto, ni lamento ni dolor...”».6 El mismo Dios que nos concede el privilegio del sufrimiento pasajero nos ofrece también la dicha de la gloria eterna sin dolor alguno. Pero sólo enjugará las lágrimas de los que nos identifiquemos con Él tanto en la agonía como en el éxtasis. Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 Obras selectas de Amado Nervo (Guadalajara: EdiGonvill, 1976), p. 410. 2 Stg 1:2 3 2Co 4:17 4 1P 5:9 5 Ro 8:18 6 Ap 21:2‑4

Ex-Amazon insider Kara Babb shares how to use social media, branding, and AI to build unforgettable brands and drive real emotional connections with customers. Kara Babb, a former Amazon vendor manager, joins us to unravel the complexities of branding in the ever-evolving e-commerce landscape. Drawing from her rich experience, Kara emphasizes the necessity of an omnichannel strategy, highlighting how sustainable brand success relies heavily on building a presence both on and off Amazon. She shares her insights on the significance of external traffic and creative brand awareness campaigns, with compelling examples like Poppy and BirdBuddy, to show how they can create sales surges and foster growth in the competitive market. Our exploration takes a fascinating turn as we examine BirdBuddy's innovative use of TikTok to capture the millennial and Gen Z audience, uncovering how creative content strategies can lead to explosive viral success. We discuss the hurdles platforms like Amazon face in the realm of social media, and the cultural barriers that live shopping encounters in the West compared to its success in Asia. Kara provides a nuanced understanding of why companies like Amazon and TikTok sometimes struggle when stepping outside their core competencies, offering a window into the future of digital engagement and consumer interaction. The conversation moves toward the frontier of AI in shopping, where we discuss how platforms like TikTok and AI models are reshaping consumer search behaviors. We introduce the concept of Generative Engine Optimization (GEO) and its implications for brand strategies, particularly for smaller sellers facing rising costs and international competition. Wrapping up, we delve into how brands like Scrub Daddy, Apple, and Chanel create deep emotional connections with their customers, emphasizing the power of brand identity to transcend mere transactions and maintain a lasting presence in consumers' lives. In episode 447 of the AM/PM Podcast, Kevin and Kara discuss: 00:00 - Branding and Social Media Strategy for E-commerce 01:59 - 1P & 3P Consulting Experience at Amazon 06:52 - Understanding the Concept of Branding for Amazon Sellers 09:45 - Bridging E-Commerce and Branding With Social 13:32 - TikTok Marketing and E-Commerce Insights 14:49 - Utilizing TikTok Trends for Business Success 18:47 - Cultural Differences in Live Shopping 28:13 - AI and Shopping Integration in AILMs (46 Seconds) 34:17 - Future of Social Media and TikTok 35:11 - Building Brand Affinity and Community Engagement 39:10 - The Value of Branding in Selling Online 45:32 - Kevin King's Words of Wisdom

Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple Modern is a digitally native brand, having sold 50 million bottles in less than 10 years and did $250M in 2024. Simple Modern has grown into a category leader in all 50 states and eight countries around the world, making products that are good everywhere.Highlight Bullets> Here's a glimpse of what you would learn…. Overview of Simple Modern's growth and success in the drinkware market.Discussion of the company's journey from inception in 2015 to achieving $250 million in gross revenue in 2024.Importance of product quality and innovative design in driving brand success.Strategic decisions made by Simple Modern, including focus on drinkware and partnerships with major retailers.Challenges faced by the company, particularly in cash flow management and manufacturing defects.The role of effective marketing strategies, including leveraging social media platforms like TikTok.Insights on the significance of competition in the drinkware market and its impact on brand awareness.The value of strong relationships with manufacturers and partners in navigating business challenges.Emphasis on data-driven decision-making and quick feedback cycles in e-commerce.Advice for entrepreneurs on resilience, adaptability, and maintaining a long-term focus in a competitive landscape.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bryan Porter, co-founder and Chief E-commerce Officer of Simple Modern. They discuss Simple Modern's impressive journey from its inception in 2015 to achieving $250 million in gross revenue by 2024. Bryan shares insights into the strategic decisions that propelled the brand to success, including a focus on product quality, innovative design, and effective marketing. He emphasizes the importance of strong partnerships, cash flow management, and resilience in overcoming challenges. This episode offers valuable lessons for business owners aiming to scale their e-commerce ventures to new heights.Here are the 3 action items that Josh identified from this episode:Master Cash Flow EarlyHire a strong CFO and explore flexible financing options—like delayed tax payments or supplier credit—to avoid growth bottlenecks.Double Down on Key PartnershipsBuild deep, win-win relationships with select manufacturers to secure favorable terms and reduce inventory pressure.Always Be Amazon-ReadyKnow the pros and cons of 1P vs. 3P selling, and have a solid contingency plan to handle unexpected platform disruptions.Resources & Links SectionEcomm BreakthroughAmazonTikTok ShopTargetWalmartWhole FoodsDisneyFBA (Fulfillment by Amazon)Vendor CentralSiena AISimple ModernPracticing the Way by John Mark Comer on AmazonThe Operators on YouTubeBryan Porter on LinkedInBryan Porter on TwitterSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I am speaking with Bryan Porter. Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple modern is a digitally native brand, having sold over 50 million bottles in less than ten years, and they did 250 million. You heard that right. $250 million in gross revenue in 2024. Simple. Modern has grown into a category leader ...

—¿Cuántos años lleva pescando, don Ventura? —Llevo cuarenta y seis años pescando. Era un muchachito cuando empecé. Siempre andaba solito con una figa que hacíamos de varilla, pescando por los mangles para ayudar a la familia. Éramos muchos. —¿Y qué pescaba por allí? —Guanábano, langostines, pargo, róbalo... Había mucha pesca.... Antes el agua era bien clarita [y] se veía el carrucho.... Mi pai tenía una embarcación y nos tirábamos por allá buscando carrucho. Éramos tres hermanos pescando sin ropa, como Dios nos mandó al mundo. ¡Cómo gozábamos!... —Don Ventura, ¿la pesca le da lo suficiente como para mantener a la familia? —Te digo que ayer vendí cuatro ensartitas de pescao, con cuatro libras cada una. Algo es algo, y con mis cuatro hijos, recibo cupones. El problema es que ahora uno tiene que ir lejos para pescar lo suficiente para mantener la familia. »Antes, no. Antes se cogía mucho pescao, pero muchacha, ahora el pescao está corriendo, huyendo. En este mes deben venir los grandes a comer. Y para las Navidades la pesca está muy buena. »Cuando más se afloja la pesca es para la Semana Santa, ¡cuando más gente come pescao! Y es curioso. En Semana Santa, como en Navidades, tú ves las iglesias llenitas y la fila de carros causa tapón. Fuera de ese tiempo no se ve más de un par de carros estacionados por la iglesia. ¡Pero Dios es pa’ todo tiempo!1 Tiene toda la razón Ventura Pagán, de Boquerón, Cabo Rojo, uno de los pescadores comerciales de Puerto Rico a quienes entrevistó María Benedetti entre 1991 y 1995. Por una parte, es irónico que la pesca sea más floja alrededor de Semana Santa, ¡precisamente cuando más personas comen pescado! Y por otra, es curioso que haya tantos más feligreses que acuden a las iglesias en Semana Santa que en las otras cincuenta y una semanas del año. Pues si bien Dios se alegra de que le dediquemos toda una semana año tras año, se alegraría muchísimo más si le dedicáramos todo el año día tras día, reconociendo, como bien lo asegura don Ventura, que Dios es para todo tiempo. No es que Dios necesite que nosotros lo busquemos todo el santo año, sino que nosotros necesitamos buscarlo a Él todo el año para ser santos, no necesariamente santos en el sentido de ser perfectos sino de estar libres de toda culpa.2 Por eso nos exhorta San Pedro: «Sean ustedes santos en todo lo que hagan, como también es santo quien los llamó.»3 El que nos llamó, al que se refiere San Pedro, es Dios mismo. Y nos sigue llamando, no sólo en los días festivos religiosos sino todos los días, tanto entre semana como los domingos, llamándonos no sólo a todos mediante el repicar de las campanas de las iglesias, sino a cada uno, a la puerta de nuestro corazón. Dios, en la persona de su Hijo Jesucristo, nos invita hoy mismo a que tomemos con Él el alimento espiritual que nos ha preparado, así como después de su resurrección invitó a sus discípulos a que comieran con Él el pescado que les proveyó milagrosamente. Pues quiere que nosotros, al igual que Pedro en aquella ocasión, lo amemos más que a nadie y lo sigamos fielmente todos los días de nuestra vida.4 Carlos ReyUn Mensaje a la Concienciawww.conciencia.net 1 María Benedetti, «Pescando de cordel con don Ventura», Palabras de pescadores: Entrevistas con pescadores comerciales de Puerto Rico 1991‑1995 (Mayagüez: Sea Grant Publicaciones, 1997), pp. 7‑10. 2 Diccionario de la lengua española de la Real Academia Española (Vigésima Segunda Edición). 3 1P 1:15 4 Ap 3:20; Jn 21:1-22

We bring back an underserved part of the Amazon space, Vendor Central! We have Betsy Mello with Midnight Group on to talk through selling large and heavy products to Amazon 1P along with Direct Import and Forecasting! Fun to talk about 1P selling on Amazon for a change. Always Off Brand is Ecommerce Simplified, Learn & Laugh!    Guest: Betsy Mello LinkedIn:https://www.linkedin.com/in/betsymello/    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

For a limited time, Jungle Scout customers can get their first Product Detail Page Image or Banner Ad created free by It'sRapid! Reach out to sales@itsrapid.io with code "JS2025" to find out more!Expanding on Amazon and beyond requires a deep understanding of marketplace trends, retail media investments, and digital shelf strategies. In this episode, Chris Barnes, GM, Retail and Alternative Channels at Jungle Scout, shares how brands can optimize their Amazon strategy, expand into new marketplaces, and navigate the evolving eCommerce landscape.With over a decade of experience in eCommerce, content syndication, and retail analytics, Chris has helped brands refine their digital strategies through roles at Numerator, Cyndigo, and Gladson. Now at Jungle Scout, he focuses on helping brands of all sizes make data-driven decisions to succeed in Amazon's competitive marketplace and emerging retail channels.Chris and Dave discuss:The state of Amazon today—how brands should approach 1P vs. 3P sales models (02:57)The intersection of in-store and digital retail media—how brands can optimize for both (08:04)The rise of marketplaces—why Best Buy, Lowe's, and Walmart are doubling down on the marketplace model (09:47)Key strategies for brands expanding beyond Amazon—what to know before entering new online channels (16:52)How AI and automation are transforming keyword strategy and retail media spend (18:26)How content automation is helping brands scale—Chris shares how It'sRapid supports brands with faster content creation and syndication (23:38)Connect with Chris: https://www.linkedin.com/in/chris-barnes-a0a7022/ Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Is Amazon neglecting its sellers? Scott tackles this question head-on, brings you exclusive insights from Amazon employees and industry experts, and delves into the challenges sellers face, from navigating 1P and 3P complexities to dealing with account suspensions. Learn the truth behind the trend urging brands to switch selling models and how nuanced decisions based on product categories can make all the difference. Scott also unveils Amazon's new reseller support initiatives and strategic account services designed to empower your business.   Episode Notes: 00:09 - Amazon's commitment to sellers 01:05 - Understanding 1P vs 3P 02:30 - Nuances of 1P and 3P models 05:35 - Strategic Account Services at Amazon 06:55 - New Initiatives for Resellers at Amazon 07:50 - Importance of Compliance and Advocacy 09:11 - Amazon's Internal Complexity   Related Post: The Top 10 Amazon Sellers in the U.S. Marketplace

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're thrilled to welcome Robert Estill, Head of Global Amazon and Marketplaces for all Beauty at The Hut Group.  With extensive experience leading E-commerce teams at powerhouse brands like Unilever, Prestige, Coty, and Versace, Robert offers invaluable insights into the ever-evolving world of online retail.  Having collaborated with him across multiple brands, we're excited to dive into his insights on building high-performing E-commerce teams, overcoming the challenges of international expansion, the key lessons he's learned throughout his career, and his outlook on the industry's future.   KEY TAKEAWAYS In this episode, Julie, Jordan, and Robert discuss: E-Commerce Success Requires Adaptability The industry evolves rapidly, and what works today may not work tomorrow. Being comfortable with ambiguity and continuous learning is essential. The Importance of Cross-Functional Collaboration E-commerce isn't just marketing and sales—it involves supply chain, finance, legal, and operations. Effective communication with leadership and across departments is as crucial as technical expertise. Understanding P&L is Key to Growth E-commerce leaders must think beyond top-line revenue and focus on sustainable, profitable growth. Inventory forecasting, fulfillment costs, and operational efficiencies all impact success. 1P vs. 3P on Amazon: A Strategic Choice 1P (Vendor Central): Easier operations but less control over pricing and inventory. 3P (Seller Central): More control but requires strong operational capabilities. The decision depends on a brand's financial structure, goals, and ability to handle fulfillment. Expanding Internationally Requires a Localized Approach Each market has unique consumer behavior, dominant platforms, and regulatory requirements. Logistics and fulfillment strategies must be planned carefully, as shipping timelines and compliance vary. Partnering with local third-party logistics (3PL) providers can help navigate complexities. AI & AMC (Amazon Marketing Cloud) Are Game Changers AI tools for content creation, search optimization, and analytics will shape the future of e-commerce. AMC provides deeper insights into customer behavior, helping brands refine their advertising strategies.

Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, hosts Jordi Vermeeri, VP of Revenue at Channel Engine. They discuss customer retention strategies in e-commerce and how online sellers should navigate online marketplaces like Amazon and Walmart. Jordi explains the shift from traditional ERP systems to marketplace integration, highlighting the importance of both first-party (1P) and third-party (3P) selling models. He notes that 60% of e-commerce sales occur on third-party marketplaces, emphasizing the necessity for brands to be present on platforms like Amazon and Walmart. Jordi also discusses strategies for optimizing listings, such as virtual bundling and repricing, and the challenges of customer retention on marketplaces. He advises brands to focus on profitability, operational efficiency, and leveraging data to improve customer engagement and retention. Podcast Website: RetentionChroniclesPodcast.com Sponsor Website: GoMalomo.com Episode Timestamps: 4:37 Channel Engine Overview and Marketplace Integration Jordi explains Channel Engine's role as a marketplace integration and management platform. He lists the various marketplaces Channel Engine connects brands and resellers to, including Amazon, Walmart, and Macy's. Jordi highlights the services Channel Engine offers, such as product listing, optimization, pricing, inventory management, and promotions. Mariah and Jordi discuss the complexity of marketplaces and the importance of understanding each platform's unique requirements. 7:38 Niche Marketplaces and Sustainability Platforms Mariah inquires about niche marketplaces and specific platforms for minority-owned businesses. Jordi explains the concept of niche marketplaces and provides examples like eBay's automotive section and Premium Shop Outlet. They discuss sustainability platforms like Back Market and Re-Buy, which specialize in refurbished consumer electronics and apparel. Jordi emphasizes the trend of sustainability and the importance of platforms that revive products. 24:07 Hybrid Selling Models and Profitability Mariah asks about hybrid selling models and the balance between first-party (1P) and third-party (3P) strategies. Jordi explains the difference between 1P (vendor model) and 3P (seller of record) and the importance of marketplaces in e-commerce. He shares statistics on the global share of marketplaces and the necessity of being present on marketplaces. Jordi discusses the challenges and benefits of both 1P and 3P models, including profitability, brand image, and operational complexities. 24:22 Strategies for Marketplace Success Jordi outlines the factors to consider when deciding between 1P and 3P models, including profit margins, brand image, and operational capabilities. He explains the importance of setting the base price correctly and the role of repricers in winning the Buy Box on Amazon. Jordi introduces the concept of virtual bundling to increase average order value and decrease cost per order. He emphasizes the importance of accurate data and insights for making informed decisions and improving profitability. 34:57 Customer Retention and Marketplaces Mariah asks about strategies for customer retention in the context of marketplaces. Jordi discusses the challenges of obtaining customer data from marketplaces and the limitations on email marketing. He suggests strategies like including flyers in packages and using data lakes to understand customer profiles. Jordi highlights the potential of retention tactics within marketplaces, such as subscriptions and email follow-ups. 39:35 Expansion and Growth Strategies Mariah inquires about the best practices for launching a multi-channel approach or expanding into new marketplaces. Jordi advises starting with growth goals and identifying potential profitability in different platforms. He mentions the importance of testing and learning, and the need to balance research with action.

The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network.This episode from recorded at the 2024 Walmart Marketplace Seller Summit.Follow Michael Mosser on LinkedIn here: https://www.linkedin.com/in/michaelmosser/Follow Walmart Marketplace on LinkedIn here: https://www.linkedin.com/company/walmart-marketplace/Follow Walmart Marketplace online here: https://marketplace.walmart.com/We asked Michael these questions:Your journey took you through HSN, ebay & walmart - take us through the years after graduation and what led you to be here at Walmart?How different is your category role in the seller marketplace compared to a merchant dealing with 1P vendors? Do you interact with the merchants and share ideas? How does this work?What tactics do you recommend to sellers on the marketplace and how do you help them scale?What is the role of walmart connect and how do you partner with Ryan Mayward's team?How do you quantify success in the marketplace and what metrics do you share back to sellers to help them develop?What are compelling reasons a brand should consider 3P vs 1P and be on your platform?How do you partner with WFS and what role does WFS play in the development of a seller?Finally, give us your view point on what the future holds for sellers on the marketplace - can we dream of a day where it's bigger than 1P?We asked Charles & Sara these questions:Charles - tell us about sidehustlenetwork, how did you and Trista come up with the idea? Does Ebay come to mind?Sarah - let's do the same, tell us all about what Arbitrage Ave is and does. How did you come up with the idea?Sarah - your IG profile says busy mom with an ecomm biz, how did you leverage IG to scale when the largest brands are still shy of social media.Charles - what do you sell on the platform, give us examples, and how to customers find you first on walmart marketplace?Sarah - what tactics do you leverage and recommend for other sellers on the marketplace - does walmart connect play any role?Charles - how do you use data from the platform or other sources to inform your decision on the marketplace?Sarah - what makes a seller elite on the marketplace, not just scale but be a top seller?Charles - how do you leverage tiktok and scale?For the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This week's buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. TikTok wants to turn millions of Americans into paid shopping influencers https://restofworld.org/2024/tiktok-shop-influencers-us/ Amazon bundles online shopping of groceries and nonfood items https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/ Amazon Unboxed Updates: Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners) https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw Understand the top combinations of ad touchpoints that drive conversions https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw Build a holistic first-party data strategy with Ads data manager https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw Amazon DSP launches Performance+ tactics into beta https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-performance-plus-tactics/?ref_=a20m_us_wn_gw Create impactful interactive audio ads in just a few clicks with Audio generator https://advertising.amazon.com/en-us/resources/whats-new/audio-generator/?ref_=a20m_us_wn_gw Create high-quality AI-generated videos in minutes https://advertising.amazon.com/en-us/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes/?ref_=a20m_us_wn_gw Make creative development a breeze with AI creative studio (beta) https://advertising.amazon.com/en-us/resources/whats-new/unboxed-ai-creative-studio/?ref_=a20m_us_wn_gw Interactive ads expand availability across streaming TV into Prime Video https://advertising.amazon.com/en-us/resources/whats-new/interactive-ads-expand-across-streaming-tv-into-prime-video/?ref_=a20m_us_wn_gw Understand the value of new-to-brand shoppers beyond immediate sales https://advertising.amazon.com/en-us/resources/whats-new/long-term-sales/?ref_=a20m_us_wn_gw Maximize your campaign impact with the new Amazon DSP experience https://advertising.amazon.com/en-us/resources/whats-new/new-amazon-dsp-experience/?ref_=a20m_us_wn_gw Don't miss out on the details of upcoming online and in-person events designed to sharpen your e-commerce strategies: Freedom Ticket Webinar - http://h10.me/ftoctober Meganar - http://h10.me/meganar Winning Amazon Advertising Strategies - http://h10.me/adsoctober Sydney, Australia Event - http://h10.me/sydney Milan, Italy Elite Workshop - http://h10.me/milan Dubai, UAE Event - http://h10.me/dubai Whether you're new to Amazon or running large-scale brands, these updates are sure to provide valuable insights and opportunities for growth. Listen in as I break down these developments and what they mean for you as a seller. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Etsy is THE WORST! 05:38 - Amazon Bundling Change 06:44 - TikTok Influencers 08:23 - Amazon Shopping Test 09:59 - Compliance Fast Track 10:31 - FBA New Selection Perk 11:30 - Large & Heavy Returns 12:15 - Online Events 15:19 - Sydney, Australia 15:49 - Milan, Italy 16:30 - Dubai, UAE 16:51 - Amazon Unboxed Recap ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: The Project X account was unceremoniously booted from Etsy this week. There's been a huge change. For those who do bundling on Amazon, a complete guide of the 15 updates announced at Amazon Box this week. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories and goings on in the Amazon and e-commerce world. We also give you training tips of the week and give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Today is going to be almost all news, guys, because we've got like 24 different news articles to talk about due to the Unboxed conference that was held this week, and we're going to get to pretty much every single announcement that was done at Unboxed. And also we got some cool online events that you guys might want to participate in, so make sure to stay tuned for that. Let's go ahead and hop right into the news.   Bradley Sutton: I wanted to tell you a story. I got this email this week from Etsy for the Project X account. So you guys know Project X is where we sell coffin shelves and egg trays and you know these. Actually, most of the products qualify for Etsy. All right, because you've got to either design it in the USA and slash or it's not. It doesn't have to be both. Or have you know a member of your own shop is the one who is putting it together and it's not like you know mass production, you know line and the products on project X that qualify.   Bradley Sutton: Um, I've been selling on Etsy for like five years. You've probably heard me talk about it, sold maybe a hundred thousand dollars worth over the years, and so what happened was I got this email this week and it said the following hey, how cool is that store? We've reached out that you've got listings that were not in line with eBay's creativity standards. All right, blah, blah, blah, blah, your account has been permanently suspended. I'm like what? Like? First of all, you guys should know who we are. We're Helium 10, guys Like we're not trying to like game the system or something. We're trying to like actually promote Etsy by having an account. We're not trying to make money, we're trying to like, promote people to sell on Etsy Now, of course, and so you should let us do whatever we want. No, but we're 100% in compliance.   Bradley Sutton: And they just send this list like nonstop or this just like big long thing of can't sell on Etsy anymore. You can still ship pending orders. You may see a delay of getting paid up to 180 days and at the very end it says if you think there's a mistake, duh, you may be able to file an appeal with Etsy. Here's how it works. So, of course, I filed appeal and then I went through the questionnaire. I send them video proof. I'm like, guys, we have not violated one policy. I mean, there's thousands, tens of thousands of products on Etsy that are clearly not in policy. Not how, not how cool is that project X stuff? So, uh, you know, I I showed them details, like showed that it was our shop making it.   Bradley Sutton: You know, like even videos of myself. Uh, you know, I showed them details, like showed that it was our shop making it. You know, like even videos of myself, you know, helping to make some of the products. I actually showed the original Project X videos. I was like, hey, we actually did a reality TV shows that shows when we're designing this product in the USA. You know, kind of like your policy says got to be designed in the USA. Here's some proof of that.   Bradley Sutton: And then I told them I was like no, maybe you didn't know, but like we're an educational platform here, we don't make tools for Etsy at Helium 10, but we liked helping people to sell online, submitted it and then two days later get this message. It says this is Etsy's trust and safety team and we're like Etsy's dumb and dumber team. But anyways, we appreciate you taking the time to file an appeal. No, no, you really don't. After careful consideration, no, I'm pretty sure you did not carefully consider anything. We've determined your account does not qualify for reinstatement. We performed a comprehensive review. No, you did not and we're unable to further reconsider. You know they don't allow me to say anything. I can't talk to anybody. There's like no, but no customer support to reach out to discuss I mean this whole process of this, not one person to reach out. So, anyways, my point is yeah, you're not going to see me here promoting etsy to for you guys to sell on etsy. I've done that before. But then also those of you who are selling on ety and you do get, like these notification warnings. You know, maybe do a little bit more than me as far as trying to get somebody on the line to talk to you to see why in the world you're getting these notifications when you're if you're fully in line with their requirements.   Bradley Sutton: Who have bad? You know, I hear bad experiences all the time with Walmart, amazon customer service. Everybody always has complaints. Guys, it could be worse, right? I've not seen a worse experience with customer service than Etsy. It was kind of funny. At the bottom of the email it says their address and I was like wait a minute, 117 Adams Street, Brooklyn, new York. I looked it up Sure enough. Coincidentally, 27 years ago when I lived in New York, I actually worked down the street there in Brooklyn Heights and in that building, 117 Adams, where Etsy's headquarters is I used to give tours at that building. That was part of my job. It was a printery in those days and I'm like, wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress. Wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress, that doesn't even matter, I'd love to give a tour there. Now, look at this here we have customer service representatives who have no idea what Etsy's policies are. No, I'm sorry, I'm just a little bit bitter here, but anyways, let's move on to other news here, the first article of the day.   Bradley Sutton: This is kind of big actually for a lot of people who do bundling. It says updated product bundling policy for consumables. All right, so, effective October 14th, you can only list bundles that are created and offered by the original manufacturer. So what does that mean? Let's say I've got a blue diamond almonds here and I've got Wetzel's pretzel nuts or pretzels, something right. Well, what you could do in the old days was you could go and put them and make a new bundle, all right, like Blue Diamond Almonds and Pretzels, and this is my Bradley's Amazing Snack Box brand, and there's no problem, I can have products. But now you can no longer do that going forward. All right, this was a big strategy by people who do bundles and didn't want to like have to compete with just the blue diamond. You know, uh, the blue diamond brand, right, you just put under your own brand and differentiate yourself by maybe offering other products. But you are no longer going to be able to do that. So check your seller central dashboard. That's kind of going to affect a lot of people out there who do, uh, certain kind of bundling.   Bradley Sutton: Next article is from restoftheworld.org and it's entitled TikTok wants to turn millions of Americans into paid shopping influencers Super interesting article that talks about the promotions that TikTok is doing to get more influencers out there. And guys, let me just tell you that this thing works from sellers. It was funny. I was talking to my family the other day. I had set up a TikTok shop account on the Project 5K Not even the Project X one, my Project 5K Amazon account or products and I only put one on there and I just wanted to go through the process. It was like a month ago and I sent our product like a sample to some influencers. I chose maybe like a maximum of like eight different people, maybe it was only five and then I forgot about it. Right, I was just like, okay, whatever. Now again, as you guys know, I don't ship my own products for my factory, my family or my factory, my warehouse, my family handles all of that. And then I was just looking at some report and the TikTok was like what? We sold 23 of these products in the last couple of weeks. I didn't promote it at all, other than sending it out to these influencers on TikTok. So again, that is, the way to success on TikTok shop is through influencer marketing. It's kind of an interesting article that talks about that. There's going to be stuff you know from Helium 10. Look forward to that. That might help with that in the future, not only for TikTok but also Amazon influencers too. It's a great way to make extra money yourself as sellers or newer sellers trying to make extra money, or you're an experienced seller and you want to. You know you should want to reach out to these influencers that are on Amazon. They can make unboxing videos and things and other UGC for your products, all right.   Bradley Sutton: Next article is from retail dive.com and it's entitled Amazon bundles online shopping of grocery and non food items. All right, so this is a test that they're doing. I think it was in Arizona where you could like actually order Amazon fresh products, whole foods and your Amazon in one shopping cart experience and then get like everything like a couple hours. Now, you know you might think, well, how does this? How is this going to affect me? I don't sell in Whole Foods, right, but it's an interesting advantage for Prime members and another benefit of being a Prime member. You know, in the past you'd have to physically go to Whole Foods perhaps. Maybe use the Amazon Fresh subsection to make just an Amazon Fresh grocery order. And then your third thing would be hey, let me order a couple of things from the Amazon Prime app, and then now there's three different deliveries and so Amazon is testing. Hey, can we give Prime members who live in certain regions the ability to just do it all in one shopping experience, saving customer time and money? This, I think, would be good for us Amazon sellers. Obviously, we're not selling Amazon Fresh or Whole Foods, but how many of orders maybe the person decided you know what? I'm just going to go in person to whole foods and let me just get my other items, like the snacks that maybe they could have gotten on Amazon, that maybe you carry. Or you know what? I'm going to go to a whole foods and let me go next door to Walmart to pick up. You know the toilet paper I need, right, maybe you sell toilet paper, but now your Amazon Prime order might get the order because people are trying to buy in this little bundle. So you know, this is not a hashtag game changer or anything like that, but I think, a good move by Amazon that will help sellers down the road if it's picked up by customers.   Bradley Sutton: Next article is from your Seller Central dashboard and it's entitled Make Product Compliance Easier with Compliance Fast Track. We talked about this. This is one of those announcements at Amazon Accelerate, and now this is one of those ones that's now available. So check your dashboard, because now in such product categories as electronics, arts and crafts, you are now going to be able to get your compliance documentation in a more automated way instead of having to one by one do it. So for more information, if you're in one of those categories, make sure to check that on your dashboard.   Bradley Sutton: Another program that you might not be aware of is called the FBA New Selection, and now there's a new benefit from this program and, effective last month, they're going to offer now a 25% discount. I don't know why they're just mentioning it now it was available last month, but it just got announced yesterday or day before where you can get a 25% discount on Vine for your eligible new products If you are in FBA new selection. Now I would go into that article and it actually links to the knowledge base about FBA new selection, like wait, who qualifies for FBA new selection? What are the other benefits? There's actually a lot of other benefits, more than just a discount on Vine. You can actually get a 10% rebate for sales on eligible ASINs. You can get free monthly storage, and so this is a program. If you have not heard about it, check your Seller Central dashboard. Go through to the knowledge base article on Amazon Seller Central about that and get some more information. Next article going back to the seller central dashboard, again, a seller fulfilled prepaid returns are now offered through UPS for large and heavy items, right, so that wasn't available to do UPS before, and so if you are selling a large and heavy item, make sure to check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Amazon has some new programs in place that you need to be aware about, because now buyers are going to automatically be able to trigger some of these returns, and so you might all of a sudden start ending up with, you know, with like 50 refrigerators. If you sell refrigerators in your warehouse, you're like, where did all these return refrigerators come from? I never got returns before, but it might be part of this new program, so make sure to check that out if it affects you.   Bradley Sutton: Now, before we get into Amazon Unbox, a few on and offline events I think are really good for you guys to know. About the online ones, obviously, anybody can register for All right. The first event is actually tomorrow, the 18th, at 11 am. It's going to be a our monthly freedom to get workshop where Kevin King brings on an expert to do an advanced training for Amazon sellers, and this one is going to be entitled why Branding has Always Been your Biggest Marketing Problem and how AI Will Solve it All right, so, completely free workshop. If you guys want to register and watch it live, completely free workshop. Um, if you guys want to register and watch it live, uh, you can go to h10.me/ftoctober. F T for freedom ticket.   Bradley Sutton: Next online event is something I haven't done in years. How many of you guys out there remember Meganar? You guys remember that I did like a Meganar. It's like a mega webinar years ago. It's probably been like five years where I went live for 16 hours straight. It was insane. They wouldn't let me go live 16 hours again. But this Monday I am going to go live, this time with the help of Carrie and Shivali and others, and I'm going to have maybe 10, 20 guests on the show. We're going to go live from 7 am all the way into 2 pm Pacific time. So we tried to pick some times where different people can hop in, hop off, and the basic theme of it is tips from top sellers that we're going to be inviting on on how to really have a great Q4, have a great Black Friday to Cyber Monday, cyber Weekend, cyber 5, and some tips that are really going to help you in the coming weeks. I've invited a really wide variety of sellers with different experiences that they're going to be giving their top tips throughout that. We're also going to be trying to get money live back from Amazon because, remember, the deadline is going to be in a couple of days for that. So we're going to be doing some of that, like we're trying to get up to maybe $500,000 back. We're going to have prizes, like like trivias and giveaways with swag. It is going to be a fun time. So to register for that, go to h10.me/meganar.   Bradley Sutton: All right One. The very next day, on Tuesday, we are going to have a special workshop with Destiny about AI advertising, something new that Helium 10 has, and Destiny has helped optimize a little bit and she has some cool templates that are going to help for Q4. So it's kind of like continuing the conversation about Q4 and how to get your advertising ready coming up, how you can now set up campaigns in seconds with a new tool that you might not know is available to you without even having to buy this tool separately. So it's going to be pretty cool. That's going to be Tuesday of next week. If you want to join that, go to h10.me/adsoctober.   Bradley Sutton: Now some in-person events that I think are, uh, you should go to. I'll be at almost all of these and would love to meet you guys and hang out. The first one is coming up is going to be October 31st this month. I think that's Halloween. I'm not sure if they do Halloween in Australia, but it's October 31st in Sydney, Australia. Uh, I would love to see you guys there. It's an Amazon event, all right, this is like made by Amazon corporate in Australia, h10.me/sydney. If you guys are interested in going, I think it's a free event, all right. So would love to meet and hang out with you guys there my very first ever trip down under, so it'll be great to go there.   Bradley Sutton: Next event will be in Milan, Italy, November 11th. This is an elite workshop, but it's open to everybody. Elite members go free, but instead of $400, we are doing a special where anybody can go to this high-end elite workshop for only 89 euros. It's going to be in Milan, Italy, h10.me/milan. It's going to be with Avast. We're going to have some great speakers. I'll be speaking there my first time speaking at Elite Workshop this year. We'll have Mansour from Incrementum Digital coming from Canada, We'll have George from ClearAds coming from the UK, Jana from Serbia we have a very international speaking group and I definitely think you guys, um, should make it out to that one. And then last will be a December, the 4th I believe and fifth in Dubai. I'll be speaking at a pretty big event over there and that is h10.me/dubai. It's called World EF, Dubai event, so there's going to be a bunch of people speaking there. It'd be great to meet you there.   Bradley Sutton: All right, now let's get into Amazon Unboxed and this is probably going to be your biggest or the most comprehensive recap. I hope so. I wasn't even there, but I really tried to read up on all the articles and what people were writing to get a good kind of like picture of what happened at Amazon Unboxed. I was able to go last year, but this year didn't make it. So let's go ahead and hop into it. Some of this stuff, guys, is a little bit in the weeds. It's a little over my head, like I'm not a professional advertiser. Obviously, I spend $100,000 a year on advertising, but I don't consider myself, like you know, some advanced person who does DSP and all these things. As a matter of fact, I don't think I spend a hundred thousand dollars more. I'm probably down to like $70,000 this year. But anyways, let's go ahead and hop into it.   Bradley Sutton: The very first announcement was Amazon Marketing Cloud, AMC. The next few ones are going to be all about AMC. That was like a big theme of. Unbox says AMC eligibility expanded to sponsored ads advertisers Me I have never used AMC Before. You would have to have DSP to be able to use that or work at an advanced agency and things. That wasn't me. Helium 10 didn't have AMC before. Helium 10 is going to have AMC, so be looking forward to that. But basically, what AMC is? We're going to have some training on it at that Destiny workshop for PPC next week.   Bradley Sutton: It says AMC is a secure, privacy, safe and cloud-based clean room solution. Like you might be a clean room solution, what the heck I? My room is clean. It's not that kind of clean room, all right, so this is like I said. It's going to get into the weeds here for some of you, but make sure to stick through all of these announcements because they're important. A clean room solution in which advertisers can easily perform analytics and blind audience across. They're using like fancy language here pseudonymized. I love it. See, is that a word, guys? Pseudonymized. Come on, amazon, with your press releases. You got to use better words than this. Like us, illiterate, not well-educated people like myself don't understand words like pseudonymized signals, including Amazon ad signals as well as their own input.   Bradley Sutton: But this is going to be interesting, guys, because, like here in this article, it says why is this important? It says with this launch, we're democratizing AMC insights and actions, because before it used to only be available in DSP, but now, basically, you guys are going to understand the buyer journey a lot more and it's going to allow you for different targeting. Speaking of AMC, another article that they announced was AMC marketing cloud audiences can now be used in sponsor ads. So that's critical. Like I said before, you could only use it for, like, DSP and things like that, or just, just, you know, like for data gathering, but now, uh, you're going to be able to take the audiences that come from AMC and actually use it as a target audience in sponsored ad campaigns. All right, so make sure to check, by the way, every single one of these articles I'm doing. I have linked in the comments below to the specific article where Amazon goes a little bit deeper into it. So make sure to read it.   Bradley Sutton: But why? Amazon says it's important, says, with AMC, advertisers are going to get an in-depth understanding of customers journeys across Amazon ads, media and channels. This launch helps advertisers take action on these insights across Amazon ads versus media and channels. This launch helps advertisers take action on these insights across Amazon ads, versus previously only in Amazon DSP. It says, for example, an advertiser can build an audience similar to their high value shoppers to expand the reach of their campaigns or to re-engage audiences reached through Amazon streaming TV campaigns. Through this launch reach through Amazon streaming TV campaigns. Through this launch, advertisers can leverage granular AMC insights to more efficiently move customers along their journey down the funnel.   Bradley Sutton: All right, so, again, like I said, some of this stuff might be a little bit over your head, some of it's over my head, but this is something that we're going to break down for you guys. We're going to be educating you guys a lot about what exactly is AMC, how can it be used, even by, you know, smaller sellers out there, where before it was only used by, like, very big companies? Next, unbox release increase engagement through audience bid boosting for sponsored products and sponsored brands All right, so this will allow advertisers to reach and engage audiences that they define and create. So, for example, you are going to be able to create custom audiences that you were not able to do before, such as shoppers who have not previously purchased their product, shoppers who are exposed to a streaming TV campaign. You're going to be able to adjust bids just like you would like in a regular campaign, and so this bid boosting is going to again be tapped. This is another one of those AMC announcements. This is part of this whole AMC. Remember, AMC is not just about this clean room thing, but it's about it's about, you know, seeing people throughout the funnel. All right, so I'm not going to go too much more in depth in this article. If you want to learn about all of these AMC stuff, make sure to check out the article that's linked to below.   Bradley Sutton: Next one is introducing new product campaigns from Amazon ads now available in the U S. All right. Uh, it says brands selling on Amazon now have full funnel advertising solution to quickly introduce their latest product innovations to customers. So another way they referred to this, I guess that unbox was kind of like. This is a like a product launch, kind of like a campaign, and it says this managed service provides data driven media plans leveraging a curated set of 1P and 3P audio video device and display inventory. All right, so this is not for the faint at heart or for me. Maybe you know launching a coffin shelf that I want to sell maybe 10 units a day of no, this is obviously for bigger customers.   Bradley Sutton: Now look, if you just look at this visual example those of you watching on YouTube you'll see here, here is this kitchen smart coffee maker, and then you see a huge ad, like on the Amazon homepage, right, and then now you see a ESPN app where you're going to see an ad. You can you can barely see it there, but you can see there's Caitlin Clark doing some kind of highlight right, and then right above that, you see an ad for this coffee maker. And then you see the ESPN desktop app on a computer and the customer is seeing that same ad. And then now it looks like somebody's watching streaming TV maybe Amazon Prime Video or something and then they see a full 15 second ad of this kitchen smart ad. And then to the right, now you see this Alexa device and that same ad is coming up there. And then, uh, the last one here. This looks like I guess it's like Twitch or something, so maybe they're watching a Twitch streamer and then they see that same ad. So now this is going to like be this, this, this thing that Amazon is like providing as a solution where you don't have to come up with. Hey, what, what's my strategy for getting my initial push out there. We're going to go ahead and handle all of that for you. So, again, if you want more information on that, make sure to check the article that is linked to below.   Bradley Sutton: Speaking of sponsored TV, a new sponsored TV releases make it easier than ever to reach relevant audiences and measure performance. Was this next announcement All right? So last year at Unbox, they really talked about sponsored TV a lot, and now we're about a year into sponsored TV and now there's more features that are coming up here. So the new thing is that now there's going to be lifestyle and life stage audiences that advertisers are going to be able to use, audiences that advertisers are going to be able to use. So it's not like hey, let me just make an ad and let me just target replays of the walking dead or something like that. No, like, amazon has all these audiences that they have based on all their information. For example, a couple of things that they give here is like outdoor enthusiasts or environmentally conscious shoppers they give us an example of, and so it's not just a matter of like, hey, let me just throw up this TV ad and target TV shows. But then it's like let me target these TV shows, but then only the people watching it that are outdoor enthusiasts, right, so there's gonna be some really interesting stuff, as Amazon kind of like makes media advertising digital media advertising, uh, tv media, uh a little bit more accessible to the common folk like me. I'm still not sure I'm ready for that yet, but Amazon's getting it closer to make that more accessible to me.   Bradley Sutton: Next one is deliver more relevant ads everywhere, independent of ad IDs, with ad relevance All right. So it says ad relevance. What is that? It's an innovative approach to deliver relevant ads for all products and services advertised through the Amazon. DSP All right. So since this is about DSP and I don't know too much about DSP and not many of you are using it, I'm not going to go too in depth here, but anybody who is using DSP out there make sure to check the article about some of the details on this one, because there are some new enhancements, definitely for you.   Bradley Sutton: Next one here I think a lot of you might find interesting. It says understand the top combinations of ad touch points that drive conversions. All right, that's something I think everybody wants to know about. All right. So conversion path reporting shows the ad touch points on the customer's 30 day path path to conversion, starting with purchases. It's going to be available in both sponsored ads and DSP, all right, so it's going to be able to allow you to see the most frequent and efficient customer paths.   Bradley Sutton: For example, some of the examples it gave was maybe the first time somebody got exposed to your brand was through a streaming TV ad, and then they happen to see next the display ad, and then they saw a sponsored brand video ad and then they saw a sponsor brand video ad and then they saw a sponsored product ad, then they saw a sponsored video display and then they purchased the product. Right? Maybe another kind of like flow is something different. Maybe it was a they only saw a sponsored video ad and then an audio ad from like audible or something, and then boom, went to purchase. Now let's say that that one was working a lot better. Well, that all of a sudden means like hey, you know what? I'm not going to go spend all this money trying to get that customer through that six stage step of the customer journey. Let me double down on this sponsored brand video to audio DSP ad, because that's like my quickest way to get to that purchase.   Bradley Sutton: I mean, that's just a random example there, but before could, could we see this? No, like we, we we speculate, right, like sometimes, uh, we have sponsored brand video ads or display ads that you know, maybe, uh, RoAS or ACoS and things like that are not that great, right, but we still do it because it's more of a branding play. We're like no, I need to get in front of customers more. I want them to see my brand so that by the time they see my sponsored product ad or some like on page ad or just an organic purchase, it makes them more likely to go ahead and purchase my product, because they've been conditioned to kind of like, see my brand and think about purchasing it before, right, so, but you didn't really have visibility as a regular seller, at least we haven't had visibility to see how that purchase journey works through the ads, and so this is going to be something cool. I think that will allow us to do that. All right.   Bradley Sutton: Now the next few. I'm just going to kind of skim over a little bit, because once I got to this stage, maybe your head is hurting as much as mine with some of this, how deep some of this stuff goes. But the next announcement was entitled build a holistic first party data strategy with ads data manager. All right, so ADM ads data manager is a new standalone offering that simplifies and streamlines the process of first party data management through Amazon ads tech. All right, um, this is going to be for DSP or AMC. Um, again, most of that doesn't affect you guys yet, so if you're interested in that, make sure to check out the article.   Bradley Sutton: Speaking of DSP, one more article that they had talked about is entitled the Amazon DSP launches performance Plus. It's a little fancy name. Almost sounds like something that helium 10 would call something. This is your new Performance Plus Cerebro tool, but anyways, amazon took it before us Performance Plus Tactics into Beta. Now, for those of you who are doing display online video or streaming TV, with a conversion KPI of ROAS for endemic advertisers or CPA for non-endemic advertisers, you're going to have this performance plus tactic available, and if that was just sounded like a whole bunch of gibberish to you, this article is probably not for you, like it's not for me, but for those of you, I know we've got some nine figure sellers out there that are really into this stuff. Make sure to check out the article link to for that I wanted to make sure to include everything, because I know we have listeners out there that are brand new on Amazon. Keep listening, guys. We got stuff for you too. We have listeners who are nine figure sellers. I want to make sure I give stuff that is relevant to everybody. More unbox announcements.   Bradley Sutton: Now, this was interesting and something I hadn't considered. I alluded to a little bit earlier about audio ads, right, so this is entitled Create Impactful Audio Ads in just a few clicks with Generator. So these next couple announcements have to do kind of like with AI. So Audio Generator leverages generative AI capabilities to turn products into interactive audio ads in minutes for the ad to cart call to action. All right, so you might not have thought about audio ads or thought about adding, you know, like, maybe, fancy audio to your, to your video ads. But with this audio generator, there's a cool demo here that you guys make sure to click on the article and then go watch this demo here. But you're going to be able to choose your product and then use AI to generate audio including, like you know, add copy, like you can get somebody with a British accent to read some kind of script that you have and you not have to go like go hire a professional voice actor for some of this stuff. So really interesting stuff.   Bradley Sutton: Speaking of AI, another thing that Amazon announced uh, this was something that was actually originally announced at Amazon accelerate, so I'm not going to go too deep into this, but it says create high quality AI generated videos in minutes. And it says Amazon ads has introduced a new powered video generator, currently available for use in sponsored brands campaigns. You guys already heard us talk about this at Amazon Accelerate, but another cool demo is on this video in our link below, so make sure to check that out. The last AI update for Unbox is called make creative development a breeze with the AI creative Studiobox. Is called Make Creative Development a Breeze with the AI Creative Studio, which is in beta. So this is AI Creative Studio is a centralized experience that combines AI functionality with expert level controls All right.   Bradley Sutton: So this is a new kind of like homepage where you're going to have the studio, the sandbox and the inspiration gallery In the studio. It says you're going to gain access to a suite of tools that can be used to transfer your concepts from in progress to design complete. You know, you can like start with a picture of a cup and then, all of a sudden, you put it in this like crazy background and choose different backgrounds you can have different effects and different lightings and then you're going to be able to generate that image. Now, with the sandbox, you're going to be able to test out new features, like, maybe you take one of those things that was just an image before and then now you're going to be able to animate the image. You know, like, if you remember, in Accelerate they showed how you can make smoke coming out of a or not smoke, but like steam coming out of, like a teacup or or coffee, right, so that's kind of cool. And there's also going to be the inspiration gallery where you're going to see examples of AI generated content. Uh, and then you can actually like, click these If you like, like, hey, like, I like this vibe right here. I like, I like this, the way that they did this headphones here I want to be able to do that to my product. And then you're going to be able to like, choose these kinds of like templated things or examples and then apply it to your own products. All right, so this is one of those ones. Guys, you do need to click into the article where this was announced, because I got the link for you in order. If you want to join the wait list, all right if you want to join the wait list for this AI creative studio, because not everybody's going to be able to get into this right away. So make sure to find whatever article this is about the AI creative studio in the comments below and check it out.   Bradley Sutton: Only a couple more uh unbox announcements. Uh, the next one is called interactive ads expand availability across streaming TV into prime video. Right, this was, uh, we had an article about this before in the weekly buzz. But you know, sometimes you might think of when you see commercials on TV regular TV, right, that's all. It is a commercial, like a Superbowl commercial. You see a GoDaddy website, or you see you know, chips, or Michael Cera showing his CeraVe lotion, or whatever, right, but what, what does? How does that help the advertiser? Well, the only way it helps lead, leading to an immediate sale, is maybe they go on Amazon or they go somewhere else to the store later on the day and they go buy that product. Right, but now, on prime video, you still can do just generic ads, but now there's going to be shoppable ads, all right, so you can see a 15 second ad on prime video as an example here, and then it'll be like you know you're not in your computer but it'll say, hey, just hit OK on your TV remote and you're going to buy the product, like if it's connected to your Amazon account. So now, all of a sudden there's going to be like a direct connection where somebody doesn't have to go and pause the video to go buy a product. Just by hitting like OK on the remote they're going to be able to buy some products that you're advertising on Prime Video. So make sure to check this article. That could make streaming TV a little bit more lucrative for some of you.   Bradley Sutton: Last couple, I'm just going to breeze through here. There's a couple new metrics here. One is called long-term sales, and long-term sales RoAS, is the acronym LTS RoAS. I guess they're getting crazy with these. These acronyms are already, like you know, 10 letters long here. But anyways, this is going to be interesting because it's a historical 12 month return of a given customer engagement with your brand, right, you know, like there's an attribution window right when you know like, let's say, something has a 14 day attribution window.   Bradley Sutton: Somebody clicks on something on Monday and a week and a half later they buy it. That original click gets attributed with that sale from that ad. Right, but let's say somebody clicked on it but they don't buy it in two weeks, maybe they four months later or something. They buy the product. Have you ever had any visibility into that? That purchase can be tied all the way back to that original click. No, you have not been able to do that until now. All right, so this is going to be something cool. This LTS ROAS uh is going to be able to allow you to take a look back even, uh, throughout a year to see, like, how your ads are doing. So make sure to check the article for more information on that.   Bradley Sutton: And then, last one is DSP has a new experience. So if the whole DSP page for those are like UI of their homepage has been completely redone, I guess I wouldn't know the difference because I never saw the old DSP page part. But for those of you who use it, go ahead and check it out and see if you like their new UI. That is it. Believe it or not? Guys, for Amazon, unboxed and all of the news and events this week. Obviously no time to do our normal training tip of the week or our new feature alerts. We'll have to save that for next week. We actually got some pretty amazing things coming for you guys. By the way, as guys hope, you enjoyed this in-depth coverage of all the goings on in the news this week. Make sure to tune in next.  

Get the latest on Amazon's pricing trends, including an upcoming inflation report. Scott compares 1P and 3P sellers and discusses how major brands like Apple dominate the marketplace. Understand how inflation affects Amazon's pricing strategies, particularly for Chinese sellers. Gain insights into the challenges and methodologies used to analyze price trends across millions of products. Plus, learn about the prestigious Golden Seller Awards. Episode Notes: 00:15 - About The Smartest Amazon Seller 02:30 - Golden Seller Awards 04:20 - Average Price of Selling ASINs 04:59 - 1P Brands Report 08:15 - 1P vs 3P 11:28 - Inflation Prices on Amazon Marketplace   Related Post: ‍How to Search Amazon Storefronts and Sellers

Amazon launches new Amazon Saver private label to help shoppers save, take on Walmart, Target https://abcnews.go.com/GMA/Food/amazon-launches-new-amazon-saver-private-label-shoppers/story?id=113581546 US seeks to slam shut Shein, Temu trade loophole https://asiatimes.com/2024/09/us-seeks-to-slam-shut-shein-temu-trade-loophole/ Brand Registry Protection https://brandregistry.amazon.com/protection/dashboard?ref=brnav_to_impactdashboard Etsy Offers Subscribers Free Shipping While Aiming for ‘Tremendous' Growth https://www.pymnts.com/news/ecommerce/2024/etsy-offers-subscribers-free-shipping-while-aiming-for-tremendous-growth/ Finally, maximize your Amazon FBA reimbursements with the newly revamped Helium 10 Refund Genie tool — a resource that could potentially reclaim thousands of dollars for your business. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:00 - 1P Account Termination 02:13 - Ads in Amazon Rufus 03:25 - Amazon / Temu Brushing 05:10 - Amazon Coupon Update 05:37 - Etsy Seller Updates 07:14 - Amazon Export Central 08:47 - Amazon 3D Images 09:54 - Amazon Saver Groceries 11:35 - No More Cheap Chinese Imports? 13:24 - Brand Registry Protection 14:55 - Etsy Insider 16:10 - Walmart Ads Update 17:12 - How To Get Reimbursed By Amazon FBA ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon is terminating a lot of one-piece seller accounts, rufus is going to start showing Amazon ads, Esty is adding new features to its Prime-like service. These stories and more plus State of the End, to find out how I'm getting $6,000 back on a couple of accounts from Amazon for free how cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart, TikTok shop and e-commerce world. We also give you training tips of the week and let you know what new features there are at Helium 10 that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. I'd said a few weeks ago that, leading up to Accelerate, usually there's not much articles and, yeah, for a couple of weeks there were slim pickings for news, but today, all of a sudden, a bunch of stuff coming out of the woodwork. So we've got a number of stories to get into. Let's go ahead and hop right into it.   Bradley Sutton: First story is just something you probably saw on LinkedIn all over the place the last week. I'll go ahead and highlight a previous podcast, guest LinkedIn, right here. Grace, she talked about it here where it's hey, there was a message that went out to a lot of 1P sellers that said hey, we're going to stop sourcing products. This is from Amazon. You know the way that 1P works. You know like Vendor Central is. Amazon actually buys product from vendors and then you see it says shipped and sold by Amazon. So, effective November 9th, our vendor relationship will be terminated. So a lot of people had noticed and gotten these messages. So that means it might be time, as Grace says here, to hey start getting your ducks in a row for those who want to keep selling Amazon and move to three P. You know seller central. Um, you know some of you might reach out to an agency to do that or just start on your own. Obviously, hey, if you, if you're going to be controlling more of your own stuff instead of Amazon, definitely going to be really intense help. So make sure to utilize our tools to help you with that transition to controlling more of your own listings and things like that. Did anybody out there get a notice? I'm just curious Were your sales down or why do you think Amazon sent that notice?   Bradley Sutton: Next article up here is from Amazon Advertising, a little message that came out early last week and it said sponsored ads may begin appearing in Rufus-related placements. Okay, rufus related placements. Okay, rufus, is that AI tool that it's still tripping out for me? Like I don't think I can use it as a buyer. I saw a couple listings this week where it says the reviews state this and I'm like there's only one review here. It doesn't even say anything, it's only a rating. Like how could the review state something? But anyways, that's a side note for now. It says Amazon ads might start showing up in Rufus related placements. It says Rufus may generate accompanying text based on the context of the conversation. But here's the kicker your campaign reports won't include Rufus metrics. I guess you won't even know what's showing up in Rufus or not. So just you know, I haven't seen it in the wild yet. Again, I'm not using Rufus too much as a buyer, so maybe it is showing up out there, but that's going to be interesting. What part of this is going to be showing up in ads? And, like, how is it going to display if this is supposed to be an organic experience to help the seller or to help the buyers. We'll see, I'm sure, in the coming weeks. I'm sure Amazon Accelerate some things might be announced about that in the future.   Bradley Sutton: Now, you know, a common thing that comes up every couple of years is brushing. So for those who don't know, brushing is what happens when all of a sudden you start getting these Amazon packages or other packages and you didn't even order it. And usually what happens is these you know sellers out there on Amazon, other platforms. They want to build up the reviews. So they get, like these you know fake buyer accounts. They have addresses and they just send to you know free product, to, to to people out there so that they can, you know, set those accounts up to leave them fake reviews. Right now this seems to be making a case, or a comeback.   Bradley Sutton: This news nationnow.com article says that, hey, more Americans are receiving delivered package containing goods they didn't order and this is a scam known as brushing. Now something interesting says here in Illinois, one family told a local TV news station they receive one or two packages a day from Temu. So it looks like Temu is now getting in, or Temu sellers are getting in on brushing and so they said at first the constant deliveries were like experiencing Christmas every day. But then over time the family said the daily delivery simply became too much. Another customer, like a woman in Minnesota it says she received a box full of baby reveal balloons that she didn't order Packages delivered from Amazon and also included cupcake stands she didn't order. So like people are just getting random products here and there, didn't order. So like people are just getting random products here and there. Now you know sellers or amazon has said, hey, if you get brushing packages, first make sure that it's not just like a friend or relative giving you a gift you didn't know about, but says, hey, report the delivered package to the company, include the number of packages were delivered, along with the tracking number from the shipping label and any other information that could be pertinent, and that amazon investigate this. So I'm not sure how you can report it with Temu, but Amazon has a availability to report brushing scams. So something that came up early last week on your dashboard, if you in case you missed it, is the duration for coupons is going to be updated, all right. So, starting in last week, the maximum duration of three different kinds of coupons are going to be changed from 90 days, which is previously the max you could do, to now for standard coupons 30 days, reorder coupons 180 days, subscribe and save coupons 365 days.   Bradley Sutton: Next article is actually from payments.com, from Etsy says Etsy's new search tools aim to elevate quality listings and enhance seller success. All right, so now you know, Etsy has been trying to make a push to become a little bit, I guess, more relevant in the, the e-commerce game. And now that they have, uh, it says we are optimizing our search results to showcase a broader range of items for more sellers. We also want to make it easier and more fun to explore the depth our marketplace has to offer. And they say, hey, these changes that they've been making for Etsy listings have led to approximately 70% of shops on Etsy having more visibility in search. And sellers also now have a Etsy search visibility page and this basically gives sellers more insights into recommendations on how they appear in search. And they said, hey, you know, sellers have told us they want more transparency into what goes into Etsy search. So, guys, if you haven't, if you're selling on Etsy like myself, I haven't looked at this thing you probably should go in and look for your Etsy search visibility page. Get more information on this link to this article here that we have in the comments below. But you know you got to keep up on whatever platform you're selling on. Obviously, with Amazon you've got Helium 10 at the forefront giving you all kinds of tools, and Amazon itself is giving you tools for how to show up and search better. But don't sleep on these other platforms as well. You got to go on these other platforms to make sure that you still stay relevant and Etsy is trying to make some moves out there in e-commerce and so you can benefit from it.   Bradley Sutton: Going back to Amazon, actually going to Europe, now there's an article released by Amazon says Amazon launches Export Central, allowing sellers to export to 39 countries in Europe with just three clicks. All right, you know. So Amazon is not in. There's not an Amazon marketplace in every country. You know you've got Spain and UK and France and some of the major ones and some of the newer ones like Sweden and Netherlands, Belgium, et cetera, but now you can ship to those other countries, all right. So this article says sellers can reach millions of customers even in countries without an Amazon store. Today, amazon announced the launch of our Export Central tool, which allows sellers who are part of MFN Merchant Fulfilled Network to expand their reach to customers in 39 countries in Europe. Now, some of these you know places that don't have Amazon stores as mentioned here, like Austria, Portugal and Greece. Now you're going to be able to ship there from your inventory, that is, in your existing marketplaces, like UK and Germany, et cetera. Now this is going to be available to all sellers, even if they're not even FBA. If you're just part of the Merchant Fulfilled Network or FBA, you'll be able to utilize this service. Now FBA sellers are automatically enrolled into this program at no extra cost, and says that, hey, sellers who have enabled export from their EU stores have seen an average sales uplift of up to 10%. So if you guys are selling in Europe, take a look at this article that I have linked below and check your own Seller Central to see if you're enrolled in it and the implications if you're not, and, if you are, and see if it's right for you and let me know how it works out for you.   Bradley Sutton: Now, going back to the Seller Central dashboard, there was another update last week. It talks about uploading 3D models to help drive conversions. All right. So in some categories, such as home furniture, consumer electronics, shoes and eyewear categories, it actually supports 3D content and so you can go to Catalog in your Seller Central, hit Upload Images and then go to the Image Manager tab and then now there is going to be those products you have eligible for 3D. You can select your product and then check for the Register Brand Owner icon and then on the right page it says go to 3D models and select upload 3D model. All right, so you know, for some of these categories, you know having a 3D image there is very good for helping you know drive conversion. So take a look in Seller Central if you are eligible for that, and then obviously, your next step is you know there's a button there that talks about well, what are the 3D model? You know requirements for getting you know these images up there and you'll be able to get that information.   Bradley Sutton: Next article is from ABC News and at first glance it might not seem like it's impactful for Amazon sellers. Let me explain why I'm including this article. It says Amazon launches new Amazon saver private label to help shop shoppers save. Take on Walmart and Target. So you know how Walmart and Target have like their own brands. You know, like Costco's got Kirkland right. Well, amazon now is going to have Amazon saver right. Almost looks like Target products because it's all red here, but basically what the definition is it says Amazon's new private label brand, amazon saver, will offer an array of grocery staples, from crackers and cookies to canned food and condiments, and most Amazon saver items will be priced at $1,000. Under $5 and prime members will get an additional 10% off of these products.   Bradley Sutton: All right, so you might be wondering like well, that's terrible. Like, if I'm selling in this category, I'm never going to be able to sell again with these cheap products. But here, here's why I put this is Amazon historically has not done great in the grocery category. You know, like Walmart, I think, has them beat there. But then if Amazon is providing more of these cheaper products, you know like some of the products here is pancake syrup and sweet peas and coffee creamer and things like that for cheap, if more people are looking, are going to, you know, go ahead and start buying those things. Well, maybe you are in the grocery category and you have some other products, like some Korean snacks or Vita cup coffee out there, and, and maybe the people who wouldn't have bought your product just by itself. But now they're like, hey, I'm buying groceries anyways, let me go ahead and add these others to the cart. That's how I think it could potentially help Amazon sellers who are selling in the grocery category.   Bradley Sutton: Next article is from asiatimes.com and it's entitled us seeks to slam shut sheen and Temu trade loophole. So this is talking about the, the uh de minimis trade loophole hole that allows Chinese e-commerce firms like sheen, Temu and others to not have to pay tariffs. And then, you know, it allows them to just like ship stuff to the us where sellers are paying like three, four dollars and there's no tariffs, no, nothing, and that's why team machine are so popular, that's why Amazon is even opening this up, but there's some, uh, us representatives uh who are calling on us president to try to end this loophole. All right, so you know, check out this article if you want to go into into details. But a lot of us-based sellers probably would like that, because they're like man, how are we going to compete with some of these Temu products where it's just factory shipping direct? They don't have to ship their item to FBA? Temu has like minimal fees, and so that's why you know like you'll see a coffin shelf for like 10 bucks. I haven't seen my sales go down. You know too much, but you know other sellers might be affected by it.   Bradley Sutton: But an interesting thing that this article said was it quoted a professor at Shanghai University who said that if this is tightened, this loophole it actually could long-term benefit Chinese manufacturers by pushing them up the value ladder, it says. It said hey, if they tighten this rule in the future, they're going to have to change their strategy from selling low-priced items to high-quality ones. This is going to create new opportunities for many Chinese consumer brands. So what do you guys think out there? Do you want the US to close this loophole or do you feel like this Chinese professor says? You know what that actually could cause Chinese companies to up their game and be even more competitive in the future? I'm kind of leaning personally on the let's just close this loophole and make it a fair playing ground between US sellers and foreign sellers. But curious to see what you guys think. Let me know in the comments below.   Bradley Sutton: Next article is not really an article but it is again highlighting a former podcast guest here, leo Segovia. In his LinkedIn post he said he reminded sellers hey, you guys can actually see how many infringement and copycat attempts are on your listings, all right, so he showed some of them. He had like 2,000 attempts in the last six months on his products and 151 in September. This is like what's happening is like people trying to do something to your listing or create listings that copy yours, et cetera, et cetera. So he gave a link here that you guys can go to in order to see this. Like, this is not some special link. Everybody has access to it, but most of you probably didn't even realize you had it. So check the links in the comments section of this podcast and you'll be able to go to your dashboard. All right, it says it's called the Impact Dashboard, proactive Protections.   Bradley Sutton: Here's one of my accounts, the how Cool Is that? For Project X. I stay under the radar and I don't sell in niches that are super, highly competitive and that kind of keeps me away from some of those attempts. You know like, right, like if I'm trying to sell a product that's selling 500 units a day, I guarantee it's probably like Leo is going to have thousands of people trying, bad actors trying to attack me. But take a look, you know, like for me, from April to September, I've only had 110 cases, total for 2024. I've had 410, but still that's kind of crazy. For just my coffin shelves and an egg trace, 410 people have tried to do something. But that probably pales into comparison to some of you out there who have much bigger accounts than the. How cool is that account?   Bradley Sutton: Next article, going back to payments.com and going back to Etsy, it says Etsy offers subscribers free shipping while aiming for tremendous growth. Like I said, you've been seeing signs that Etsy is trying to like, you know, like hey, I see Amazon, Walmart, TikTok shop pulling away. We got to, we got to catch up Now. First of all, the funny thing is, if you read this article, it says CEO and CFO of Etsy said at a conference that Etsy seeks to distinguish itself from rivals like Amazon. But one of the company's recently launched initiatives is Etsy Insider, a paid subscription that will provide free shipping to members. I don't know how that's distinguishing. You're literally doing the exact same thing as Amazon, which is fine. I mean you should do free shipping, but it's funny that that statement came right after. Oh, we're trying to be different, you know, um than amazon. But one thing they are unique on is check this out something that does distinguish them from amazon, says. Other new efforts include an Etsy gift mode that lets shoppers send a message to the recipient before the gift even arrives. A plan to raise the percentage of shoppers using the Etsy mobile app from 40 to 75. All right, so take a look at this article. There's more interesting things, but, yeah, Etsy's trying to go ahead and up their game.   Bradley Sutton: Next article for those of you selling on Walmart.com you probably got this email from Walmart connect and it says unlock new brand term strategies to help increase your share of voice. So Walmart connect brand term targeting is now available for sponsored search automatic campaigns, in addition to exact match keyword campaigns, which launched earlier this year. Says that brand term targeting helps you to increase brand visibility by empowering you to strategically bid on keywords associated with your brand and those of your competitors. All right, so take a look at that email. If you guys are selling on Walmart and do Walmart advertising, I guarantee you've got that email somewhere. Check your junk if not, but make sure that you know what's going on. What's the new features? Walmart is always adding new features to its advertising platform and we implement as many as possible as well. For those who want help with Walmart advertising, we have atomic for Walmart, we have, obviously, research tools for Walmart, but make sure you're taking advantage of these things to you know. Keep your share of voice high on the Walmart platform.   Bradley Sutton: All right, that's it for the news this week, guys, but now I've got a question for you how to get reimbursed by Amazon FBA. This is a question that a lot of sellers are asking, because they got that notice they heard here on the Weekly Buzz. That window is closing could cost you thousands of dollars. All right. So you've probably seen ads from different services from saying, hey, we'll, we'll help you get those. You got to take action now, which is true, but almost all of those ads are for companies that are going to take 20, 25% or more of any money they find for you.   Bradley Sutton: How would you like to know how to get your money back for free? Now, don't get me wrong. Even Helium 10 has a service where we'll do the work, like all of the work, for you. It's called MRS, and if you're a big company who's owed maybe tens of thousands of dollars and you don't have time to submit all the claims yourself, yeah, we'll go ahead and do it for you for a fee. Go to h10.me/mrs, and you'll get a quote on that. But what I'm about to show you is 100% free for Helium 10 Platinum annual members and above, and this is the best way to get Amazon FBA to reimburse you money that you are owed. And it's your last chance to do it, because in October 23rd, that timeline is going to go away, costing you potentially thousands. In October 23rd, that timeline is going to go away, costing you potentially thousands.   Bradley Sutton: Let me show you a couple of the accounts I have access to and how I'm going to be able to get over $6,000 in just a couple of counts back from Amazon FBA, how I'm getting them to reimburse me, all right. So, first of all, the next time you sign into your Helium 10 dashboard, take a look at this banner on the top. All right, it'll say, hey, it's your last chance to claim. I look at this. This is one of my accounts here. I got $5,000 because I haven't been keeping up to date with my Refund Genie. So for those of you who have never used a FBA reimbursement service, you're going to see probably a big number right there. All right, so go there and hit open Refund Genie. Now, when you hit that it's going to go up to your regular Refund Genie dashboard. But you need to look at the stars, all right. So in this account I've actually got a few accounts connected and actually I had more than $6,000 original. I've already refund. I've already got a lot refunded by. I kept a few here's just so I can show you guys the process. But I've got like three accounts connected here. So let's go ahead and open up this first one creative, lg, household and healthcare.   Bradley Sutton: But what you guys need to do is look for the ones that say loss and damage and has a star next to it. Forget about all the old ones. If you see that there now really, really quick. If you guys don't have access to this, it means you're probably on like a like a Helium 10 free plan or starter plan or maybe just a platinum monthly. All you need this it's this is a completely revamped Refund Genie tool. So that's why this is like actually our training tip of the week and our Helium 10 new feature request. This is a newly revamped tool to get this. You can have access to it now if you're a platinum annual above. So if you're on a platinum monthly um. You can just upgrade to a platinum annual and you'll get instant access to this.   Bradley Sutton: So, anyways, what I'm going to do right here is click on this EU one. So I'm going to show you one from EU. I click details on one of these ones that have star, and then now I have all the marketplaces show up in this account. I'm selling in Germany, Spain, France, Italy, UK, Sweden and Poland, and so let's go right here to the UK one. All right, so now I have to open up seller central into the UK account. So go ahead, I'm going to go ahead and do that right now.   Bradley Sutton: And then what I need to do is I'm going to hit help and then go to get help and resources, and then now this is different for different people, but sometimes on your page you'll see a widget that says inventory lost in FBA warehouse. All right, that's what you have to click on to get your amazon reimbursement from Amazon FBA. But if you don't see that, you can just hit my issue is not listed and then just type in investigate inventory missing in FBA warehouse, and then it's going to come up. What's about to come up right here? If I hit this button, it's basically just a FN SKU button and then now all I have to do is copy the ASIN or the FN SKU. I should say, and this one is going to be a potential refund of 600 euros, I'm going to get 600 euros back in like a couple seconds here, and then I'm going to hit continue. Once I paste the ASIN or the FN SKU into, I either get the money back instantly or I have to open up a case, and so in this one I'm going to open up a case because this was 600 euros worth and so they require a case to be open. So I hit create case and I create the case and they're going to get me back that money probably within a couple of days.   Bradley Sutton: I go back to Helium 10 and then I hit processed. And then let's go ahead and go on another one. Let me just find one of these smaller ones Like here's, one that is only three items and 28 euros, all right, so let's go ahead and copy this one. Let's go to Amazon. I'm going to go back to get help with a new issue. I hit inventory loss and FBA warehouse paste the FN skew. I hit continue and let's see what it says. Boom goes a dynamite right here. You remember how Helium 10 told me that I was owed three units and 28 euros. Well, look what Amazon just told me. In this case, yes, you are right, three units reimbursable. These items have been processed for reimbursement. I'm going to get that money. I just made 28 euros in about five seconds here. So I'm going to go one by one on all of these cases and I'm going to get hundreds thousands of dollars back on this one account.   Bradley Sutton: Let me just show how it looks in a US account. So I'm back here on the Refund Genie page and here's one of my North American accounts. It says Dial Cash let's go ahead and hit the details here and here we go. And it says US I got nine lost items, potential refund of $1,223. Oh, my goodness gracious. Again, I need to go to the correct seller central account and then I hit the help button and I hit get help and resources. And then how do I ask for reimbursement from Amazon FBA? Let me go ahead. And oh my goodness, let me open up this one. Here's one where there's five conference chairs that looks like Amazon lost and that's a total of $1,100. Oh, my goodness gracious, I'm going to copy that FN skew and go ahead and paste it over here.   Bradley Sutton: Inventory loss and FBA warehouse. Let's paste that FN skew, hit continue and let's see what Amazon says. I almost like want a drum roll right here or something. Boom, it says, hey, this you know, probably cause it's a thousand dollars I'm about to get back in one click. It says here well, we opened up a case and this can be transferred to an associate and there's a case already open, but I guarantee I'm going to get that money back.   Bradley Sutton: I everything that the new Refund Genie has been showing, I've been getting it back a hundred percent of the time. Sometimes even more I'm getting back than Refund Genie. Let's go ahead and do one of these smaller ones that they can refund me instantly on. Here is one product that is for $29.99. Let's go ahead and copy this FN SKU over. I'm going to hit get help with a new issue Inventory loss in FBA warehouse. I paste the FN SKU, I hit continue and let's see if Amazon instantly refunds me. Boom, there it is.   Bradley Sutton: Remember Helium 10 said I was owed one unit and Amazon says you are absolutely correct. Allow four to five days for this reimbursement to come into this account. So, as you can see I've got a lot more I have to do. I said $6,000. It's actually going to be across all my accounts about $8,000. And that's in two of my accounts. I've already been keeping up with the Refund Genie so it probably would have been been over $10,000 for me if I wasn't. But, guys, this is money in your bank account.   Bradley Sutton: Now, how much can you possibly get? It depends. If you've only been selling for a couple of months and you've sold maybe $20,000, amazon might owe you $20 or $100 or something like that. Probably not that much. But if you've been selling for 18 months and you're a six figure seller, you could be owed thousands of dollars. You know, potentially we are a seven figure seller. It's almost guaranteed If you've never done a audit, you it's almost guaranteed that you're owed thousands of dollars by Amazon of what they owe to you. And Refund Genie can help you know what that is. So if you have never used Helium 10 at all and you want to do a free calculator to see how much potentially you might owe, just go to h10.me forward slash Refund Genie h10.me forward slash Refund Genie. We've got a calculator here where you can just enter in your you know rough estimate of your sales and then we'll calculate how much could be owed for you.   Bradley Sutton: But again, how to get reimbursed by Amazon FBA? It is super easy. You just have to open up a case with Amazon, copy and paste the FNSKUs that were lost. There's also another thing that Refund Genie does is allows you to see the transaction IDs of damaged items. All right, so if products have been damaged at Amazon FBA warehouses, you can enter in all the transaction IDs and get reimbursed for those, for the ones that Amazon hasn't reimbursed for you. So you could get thousands of dollars back from Amazon FBA reimbursements on stuff that they have lost and they didn't reimburse you, just by submitting these reports. But you don't have to go searching, hey, what could you be reimbursed on or not? Helium 10 is doing all that work for you. And again, remember, this service is 100% free. We are not taking any commission on it because you're the one who's doing half of the work. All right, if you want Helium 10 to do all the work for you, like some of the other services, go to h10.me/mrs, and you know for the.   Bradley Sutton: You know I saw some. I was looking at a report. There's a lot of you guys out there who are owed potentially hundreds of thousands of dollars, like literally, like I'm like looking at Helium 10 customers like, guys, you are owed hundreds of thousands of dollars and you haven't asked for reimbursement yet. So you have like thousands of transactions and maybe you want you don't want to do one by one what I was just showing you how to do go to h10.me/mrs, we'll take care of all of it for you and, uh, you know we'll charge your fee, but for what I showed you today, guys, there is no fee at all. So make sure those of you who have a Helium 10 Platinum annual account or higher get in there and start getting your money back. And then let me know in the comments below how much did you guys get back Thanks to Helium 10 Refund Genie from Amazon FBA reimbursements. All right, guys, that's it for today's episode. We'll see you in the next one to see what's buzzing.

All about seeding the lawn in fall – when, how, why and much more, including a look at ProVista Kentucky Bluegrass. Here the seeding guide I mentioned: (immediate download PDF) https://drive.google.com/file/d/1P-4_i1dn5pTTh-my3mu4JcjjQ2jW9oew/view Lawns Across America, The Lawn Care Nut podcast