Podcasts about omnicom media group

Cannes Lions Festival of Creativity 2025 is only a few weeks away. With the prejudging completed last week, Campaign speaks to three jurors on what they're expecting this year at Cannes and what purpose the festival serves in a year of economic turbulence.Tech editor Lucy Shelley speaks to Kate Stanners, president of the Film Lions and global chief creative officer and chair of Saatchi & Saatchi; Dan Clays, president of the Media Lions and chief executive officer EMEA at Omnicom Media Group and Noel Bunting, juror on Digital Craft Lions and chief creative officer at Publicis London.The judging trio talk about the importance of instinct, why Cannes serves as a reminder of the "art of the possible" and how the connection between creativity and technology is used to hack the algorithm in advertising. Further reading:Should Cannes Lions be more focused on practical business solutions?Arthur Sadoun calls for ‘different approach' at Cannes amid economic challengesApple named Cannes Lions Creative Marketer of the YearCampaign announces agenda for debut of Campaign House at Cannes Lions 2025Cannes Lions introduces safe zones'Rewarding work while accepting suffering': IPA, D&AD and Cannes Lions respond Hosted on Acast. See acast.com/privacy for more information.

In this special episode of the HR Leaders Podcast, we bring you a powerful panel discussion hosted by Lynne Oldham, Chief People Officer at Dataiku, featuring talent leaders from Databricks, Omnicom Media Group, Eaton and Zapier.Together, they explore how AI is transforming talent acquisition and talent management, from predictive hiring and internal mobility to bias reduction and personalized candidate experiences.

Today's episode welcomes Arno Pepperkoorn, the Chief Talent Officer at Omnicom Media Group in the Netherlands, for an insightful conversation on constructing a robust learning academy. With a wealth of experience in media and creative industries, Arno & Andy discuss;The challenges and triumphs of building the HUME Academy, a one-year program designed to develop human media and professional skills for new employees. How this innovative academy addresses critical topics such as diversity, inclusivity, mental health, and leadership, while also providing Practical insights into the global working culture, specifically comparing Dutch, US, and UK approaches. If you're looking to enhance your talent development strategies and cultivate a more inclusive work environment, this episode is packed with valuable takeaways. Join us as we delve into creating meaningful and effective learning experiences for the future.Arno Peperkoorn is a prominent figure in the media and creative industries, currently serving as the Chief Talent Officer at Omnicom Media Group in the Netherlands. He is recognized for his commitment to advancing diversity and inclusivity in the workplace and beyond. Peperkoorn is also the co-founder of Include Now, a foundation that advocates for creating inclusive environments and celebrates diverse perspectives.His work emphasizes amplifying individual strengths and fostering respect for diversity in professional spaces. He frequently speaks at global events, including the Global Black Impact Summit (GBIS), where he shares his insights on inclusivity and media's role in promoting equity and Black excellenceFinally, and what is most relevant to our discussion today, Arno has built and run an in-house learning academy at OMG called the Hume Academy, short for “Human Media” that is a 1-year program for new employees to develop human, media, and professional skills.Connect with Andy Storch here:WebsiteLinkedInJoin us in the Talent Development Think Tank Community!Connect with Arno Peperkoorn here:LinkedIn

Kabil Rahaman is the Head of Commercial Data at The Globe & Mail—leading the company's charge in the application of data monetization. Born in Zambia to Guyanese parents, Kabil and his family moved to Canada when he was three—settling in Brampton, Ontario. He studied anthropology at the University of Waterloo, dabbled in sales after graduation, before making the jump into ad operations with Suite 66. He moved agency side, holding senior roles at Accuen and Omnicom Media Group. Kabil Rahaman stops by to chat about growing up in Brampton, why his influences range from George Orwell to Ken Griffey Jr, his career in advertising, and leading data monetization at The Globe & Mail. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast

In Episode 15 of this season's Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie's deep passion for driving change.

Welcome to an audio-led edition of Unmade. Today: We analyse the big news that Omnicom is set to take over Interpublic Group in a giant deal which would remake the advertising industry; Should Nine sell its radio stations?; and is the government about to finally make up its mind about designating Meta?If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade's events, including HumAIn, REmade, Unlock, and Compass , all returning in 2025.* Member-only content and our paywalled archives;* Your own copy of Media Unmade.Here comes IntercomNews broke last night of a deal which would remake the agency landscape. Omnicom is negotiating a takeover of Interpublic. It would create a new industry leader. We consider the global and local implications, and ask whetehr it will change the timeline for the replacement of Omnicom Media Group's outgoing CEO Peter Horgan.Also today, we discuss whether Nine should sell its radio network.And are we finally going to see movement from the government on its decision whether to designate Facebook owner Meta under the News Media Bargaining Code.Further reading: * Wall Street Journal: Advertising Firms Omnicom and Interpublic Nearing Merger That Would Reshape Industry* Madison & Wall: Omnicom-Interpublic M&A Report: Analysis and Considerations* Mi3: Kristiaan Kroon firming as successor to Omnicom Media Group CEO Peter Horgan* Unmade: The fateful eight: How Publicis, WPP, Omnicom, Dentsu, Havas, IPG, S4 Capital and Enero rank* Australian Financial Review: Exits, cuts and Smooth FM: Nine mulls future of 2GB, 3AW, 4BC and 6PR* The Australian: D-day on the horizon for Meta: Stephen Jones set to make a call on news media bargaining code* Capital Brief: Google renews news deal with Country Press Australia* Unmade: How Google bought the silence of Australia's media establishmentToday's episode features Tim Burrowes and Abe Udy.Editing was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Time to leave you to start your week.We'll be back with more on Wednesday.Have a great dayToodlepip…Tim BurrowesPublisher - Unmade This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Welcome to an audio-led edition of Unmade. Today's episode of the Unmade podcast features the third stop on our Compass tour, when we rolled into Sydney. Plus, further down, the board of radio network SEN signal that they want to be dealt into the deal-making action.You should be at next year's Compass. If you've been thinking about upgrading to an Unmade membership, why not do it today? Your membership includes:* A complimentary ticket to all of Unmade's events, including HumAIn, REmade, Unlock, and Compass, all returning in 2025* Member-only content and our paywalled archives;* Your own copy of Media Unmade.Transparency deprioritised: 'If there are dodgy agencies out there, those two probably deserve each other'The third chapter of this year's expanded six-state Compass Roadshow rolled into Sydney earlier this month with four of the industry's most high-profile people.Telstra CMO Brent Smart has been the client behind some of the industry's most talked-about advertising work this year. Peter Horgan chairs the Media Federation and is the outgoing CEO of Omnicom Media Group. Lou Barrett leads sales at News Corp Australia. Jasmin Bedir is CEO of creative agency Innocean and founder of gender equality initiative Fck the CupcakesAn early topic was the price of not doing distinctive work.According to Smart: “I think the really brave marketers are the ones who create boring things. That's super brave.”Later in the conversation, he expanded on the point: “The bravest markers are the ones doing boring, invisible marketing.” Of the Telstra work, Smart said: I don't think it's brave, I think I'm commercially smart. I do it to drive a commercial result. I don't do it for vanity or to win awards. I do it because it's more commercially effective to be creative.”Meanwhile Horgan flagged the challenge of procurement departments driving down agency remuneration. He told the room that his challenge of the year was : “Pushing back on weaponised procurement, which means we don't need humans any more in the communications ecosystem, trying to push back on that reductive narrative.”He added: “Two years ago the revenue was easy… and the humans were hard. This year, humans aren't easy, but the revenue is bloody hard.”Smart argued that it is in brands' best interests to avoid simply chasing the lowest cost with agencies.. “Screwing down your partners is not how you get discretionary effort from your partners. A lot of clients forget we can pay an agency a fee, but the bit you can't buy is their passion and how much they care, and that's a good commercial decision.”For Bedir, a theme of the year was the rise of generative AI. “I am deeply concerned about gen AI. What I hear from clients is there's a lack of governance in most organisations. There's so many suppliers trying to peddle you stuff that magically makes your problems go away. That's the latest gold rush.”Accountants on the marchAnd Barrett warned of a media landscape dominated by CEOs who had come up through finance. Recent months have seen Seven West Media, Nine and Southern Cross Austereo all put their chief financial officers in the top chair Asked to nominate a challenge for the industry, Barrett said: “The rise and rise of the CFO. With so many CFOs running media companies now, I worry we're going to end up with a lack of creativity.”Bedir also warned that the industry is struggling to find diverse new talent: “I'm concerned about the pathway of getting people in to the industry. If you've got the same group of people we end up with the same outputs.”And Horgan also flagged as a problem for the industry, the issue of brands investing less in understanding their media investments, He said: “Transparency is a double edged word, which needs to be owned on the client side as well."It's not the focus that was. There's a bell curve of clients out there who have ten person team, haven't been able to sell expertise they need to board and are not able to sell the expertise to the board. You do the maths. If there are dodgy agencies out there, those two probably deserve each other.And Barrett added as an issue: “Over reliance on social and platforms. These guys are not paying taxes in Australia. They are not paying for content.” She added: “I'm not talking about Google, I'm talking about Meta.”Smart also acknowledged that he had learned a new lesson this year, having not previously given enough priority to influencing the staff of the brands where he has worked. He said: “Something that is often overlooked by marketers is, make your staff proud to work for the brand. That has an incredible impact on how they show up. I wouldn't have thought as much about that in the past. But I've seen some incredible impact.”Unmade Index rises as SEN tells the M&A market: Deal us inThe Unmade Index nudged upwards for a second day on Wednesday, while SEN Radio's owner Sports Entertainment Group used its AGM to signal that it wants to be a player in media deal making.SEG's chairman Craig Coleman told shareholders that the company has been tidying up its balance sheet including selling Perth Wildcats and its New Zealand station SENZ. SEN has reduced its net debt to $13.3m and delivered an EBITDA profit of $9.6m in the last financial year.Coleman told investors: “We are now well positioned to be an active participant in beneficial media consolidation moves.”However, although SEN said it was on track to improve its profitability in this financial half, it said the radio market remains tough. “Our media division is seeing a tightening in the economy with businesses feeling the impacts of a lingering slowdown which is not isolated to any particular industry.”SEG is the smallest of the ASX-listed audio players with a market cap of $64m, compared to ARN's $225m and Southern Cross Austereo's $130m.SEN's share price did not move after the update yesterday, after seeing a drop of 8% the day before.The Unmade Index closed 0.41% down on 451.6 points.Time to leave you to your Thursday.Today's podcast was edited by Abe's Audio. (Special thanks to Team Abe's for cleaning up what was poor audio recorded at the venue.)We'll be back with more tomorrow.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

The Media Week Awards 2024 took place last Thursday with a theatrical show, Rylan Clark and almost 1000 people in attendance. As one of the most prestigious awards in media, and one of the rowdiest nights in the calendar, this episode catches up with the chairs of judges and top winners on the night.Hosted by Campaign's tech editor Lucy Shelley, the episode begins with a catchup the morning after with media editor Beau Jackson and deputy media editor Shauna Lewis. They discuss some of the standout moments of the night and also give a backstage look into the judging days that preceded the event.After their chat, the episode features Lewis on the ground at the awards talking to chairs of judges David Amodio, head of video sales specialists for Northern Europe at Amazon, and Laura Fenton, UK chief executive of Omnicom Media Group. With a G&T in hand, they discuss what makes a winner and the trends seen in the shortlists this year.Lewis then braved a few midnight interviews with the winners of the biggest awards – Media Agency of the Year and Sales Team of the Year. These were won by MG OMD and Telegraph Media respectively. They discuss why they think they won this year and what it will take to win again.The Media Week Awards 2024 were in partnership with Infinitum Entertainment, Alight Media, Bauer Media, Clear Channel, Mail Metro Media, Outernet, Radiocentre and Reach Solutions.Read more about the awards and the winners here: Media Week Awards 2024: winners revealedFind out more about: BRiM (Black Representation in Media)Campaign Big Awards (5 November)Campaign In-Housing Summit (5 November) Hosted on Acast. See acast.com/privacy for more information.

Welcome to an audio-led edition of Unmade. Today's edition features a fascinating exploration of how Four Pillars Gin became such a huie brand success, with an in-depth conversation with co-founder Matt Jones. Also today, we share details of the Sydney panel for Unmade's Compass roadshow.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade's events, including Unlock (October 31), Compass (across November); HumAIn (2025), and REmade (September 2025).* Member-only content and our paywalled archives;* Your own copy of Media Unmade. Smart, Barrett, Horgan and Bedir revealed for Unmade's Compass Sydney panel next monthCat McGinn writes:We can today reveal our Sydney panel for our annual industry meet-up Compass, which will travel to six states for the first time.The Sydney edition, taking place on November 13, will feature Brent Smart, CMO of Telstra; Lou Barrett, managing director of client partnerships at News Corp; Jasmin Bedir, CEO of creative agency Innocean; and Peter Horgan, outgoing CEO of Omnicom Media Group, for a lively discussion of the year just gone and outlook on 2025.The pub conversation will also be featured as an Unmade podcast.Unmade's paying members are entitled to a complimentary place while tickets are also on sale here. Unmade's Compass will for the first time take place across six states. We'll be announcing each state's speaker lineup across the next few days* Wed 6 November - Hobart;* Tues 12 Nov - Brisbane: The Prince Consort;* Wed 13 Nov - Sydney: The Sporting Globe; * Mon 18 Nov - Perth: The Globe; * Tues 19 Nov - Adelaide: Elephant British Pub; * Wed 20 Nov - Melbourne: The Garden State Hotel.Love and craft and marketing - how Matt Jones helped create the legend of Four Pillars GinA year on from a $100m exit, Four Pillars Gin co-founder Matt Jones has written a book about the business discipline behind the creation of one of the great Australian brand success stories.Unusually for the author of a business book, Jones is not just a strategist, but one who put his money where his mouth was. Along with partners Stuart Gregor and Cameron Mackenzie, he made the decision to create a luxury gin brand, and then executed it brilliantly.Lessons From Gin: Business the Four Pillars Way tells the story of how they did it, and offers a series of insights that anybody building a brand could borrow from. The book breaks the story into four stages - thinking, crafting, sharing and growing.In today's Unmade podcast, Jones shares with Unmade's Tim Burrowes some of the lessons applied, and learned, along the way.He makes the case that many business are underpowered in having marketing brains at the top. Like Jones, Gregor came from the communications world as owner of the PR agency Liquid Ideas. Mackenzie was the only working directly in the production of alcohol.Says Jones: “We were far heavier in terms of creative industries, creative mindset, brand mindset, marketing mindset than 99% of leadership groups out there in the world.“My perspective on the whole is that businesses are underweight when it comes to those voices around the leadership table. And I think that is something that we absolutely benefited from, that we valued these things that we might call brand leadership. We valued them at the heart of the business, not just the marketing strategy.”Lessons from Gin will be published by Wiley on October 30 and is available on presale. On October 31 Jones will deliver the keynote at Unmade's Unlock conference in Sydney where he will discuss the role of telling stories in building brands. Tickets are on sale now, or complimentary to Unmade's paying members.SCA moves back past VinylTim Burrowes writes:The old order reasserted itself on the Unmade index yesterday with Southern Cross Austereo moving back past Vinyl Group.SCA lost 1.1% to land on a market capitalisation of $111.5m, But Vinyl Group lost 4.4% to land on $111.1m.Most acitvity on the Unmade Index was negative yesterday with Domain losing 1.3% and parent company Nine dropping 0.8%.Seven West Media bucked the trend, growing by 3%The Unmade Index fell 0.67% to land on 454.1 points.Today's podcast was edited by Abe's Audio.I'm about to hop onto a flight to Sydney to cover tonight's Foxtel Upfront event. I'll let you know how it went in tomorrow's newsletter.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Kevin Blazaitis is the President of Creo at Omnicom Media Group and an executive client development leader with 15+ years of experience across emerging media, digital advertising, promotions and technology-centric organizations. He's a big fan of finding and building solutions that haven't been done before and an even bigger fan of Detroit Sports and Everton.

On today's MadTech Daily: Amazon Prime Video Reaching 19m UK Consumers; Omnicom Media Group Partners with Snap; Publicis Group UK Launches leSHOP Agency 

Luís Mergulhão é o convidado de Conversas com CEO.O fundador, presidente e CEO do Omnicom Media Group, fala de “fake news”, da importância da comunicação no caminho das empresas para a sustentabilidade, de ‘greenwashing' e do que é ser um media independente ou livre, mas que toma posição quando existem eleições.

The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement. Our guest has an impressive background in paid search and retail media with work at Performics, Omnicom Media Group & Mindshare. Two years ago, she moved from the agency world over to the brand side when she joined Glanbia Performance Nutrition as Senior Retail Media Manager. We're looking forward to engaging in a great conversation of rank punditry around retail media from a brand perspective.Find Jamie Williams on Linkedin at : https://www.linkedin.com/in/jamiestrothmann/Find Glanbia nutrition on Linkedin at : https://www.linkedin.com/company/glanbiaperformancenutrition/Find Glanbia nutrition online at : https://www.glanbianutritionals.com/enHere's what we asked her : 1. Before joining Glanbia, you spent a number of years working on the agency side. How do you think it helped prepare you for your work at Glanbia? Did it shape how you engage with the agencies that you work with today?2. Let's start to decompose retail media into a number of different capabilities, starting with search. Is search still the most important part of a brand's retail media strategy?3. It seems like every week, a new retail media platform is launched. How can brands hope to manage investments across so many platforms or are some changes that need to take place around consolidation or integration that allows for more automation before brands can think beyond Amazon & Walmart?4. RMNs are increasingly promoting upper funnel ad units like offsite programmatic and streaming TV. Are these services currently appealing to brands for investment? What's keeping these offerings from fully replacing traditional channels like linear TV and print?5. What are your guiding principles around partnering with both brand and customer teams in establishing retail media plans? 6. In-store retail media is another set of ad units that are quickly emerging on the retail media landscape. How do you think about employing these tools from a brand perspective? Is this more of a trade function or should brands be thinking about how to deploy for full funnel strategic activation?7. How are you using AMC today? What business strategies are you trying to solve with more data from the retailer?8. What industry trends around retail media are you most closely paying attention to right now?For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Für Folge #133 sind nach IEM, Gamescom und anderen Events alle wieder gut zuhause angekommen. In dieser Episode sprechen Dennis und Chris mit Lucas Petermeier, dem Managing Director der Agentur für Popkulturelles Relevanzmarketing OMG FUSE. Zuerst erklärt Lucas, was die OMG überhaupt ist und wie FUSE dort rein passt. Anschließend geht es um Lucas Werdegang und seine Zeit in China und England - ausnahmsweise diesmal weniger mit Gaming-Bezug. Lucas kommt eigentlich aus der Automobil-Branche! Im zweiten Teil der Folge geht es um die Entwicklung von OMG FUSE und die Themen, an denen die Agentur aktuell arbeitet. Wie ist das Unternehmen aufgebaut? Wie geht OMG FUSE mit Wachstum und Unternehmenskultur um? Wie ist das Thema Gaming und E-Sport bei der Agentur aufgekommen und gewachsen? Und wie vermarktet man Gaming- & E-Sport Themen an Nicht-endemische Brands? Außerdem diskutieren die drei ausführlich die Entwicklungen der Hallenfußball-Formate in Deutschland, denn zum 1. September ist mit der Icon League der direkte Konkurrent zur Baller League gestartet. Wie ist OMG FUSE darin involviert? Was macht Hybridformate wie die Icon League attraktiv für Sponsoren? Und wo sieht Lucas das meiste Entwicklungspotenzial? Das und viele weitere Insights erfahrt ihr in Episode #133!

In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Betts, Chief Product & Technology Officer at OMG UK, to discuss Generative AI, data privacy, mental health, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

The CPG Guys are joined in this episode by Joanna O'Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel.Follow Joanna O'Connell on LikedIn at: https://www.linkedin.com/in/joannao2/Follow Xian Wang on LinkedIn at: https://www.linkedin.com/in/xian-w-4221b3b/Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dynowski/Download the new “Connected Commerce” white paper at: https://transformation.omnicommediagroup.com/connected-commerce-white-paper/Learn more about the CGT Sales & Marketing Summit Sept 23-25 in Princeton NJ: https://www.cgsmsummit.com/2024Joanna & Xian answer these questions:Is the purchase funnel still relevant in today's omnichannel world of marketing strategies for the consumer life cycle and what new considerations do brands need to consider? Why do brands need to act faster and more intelligently in their media investments given the data-driven world of today? How have retail media networks bridged the gap for brands in connected commerce?What are the core benefits for brands in a connected commerce world? What challenges still remain for brands seeking to enter the retail media ecosystem? What are the core considerations brands need to address as the shift to a connected commerce approach to marketing strategy? How does creative play a critical role in connecting a brand to a shopper?What trends around Connected Commerce are you most focused on following right now? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Welcome back to another episode of The Barber's Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. We hope you enjoy the show! Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Time stamps: 0:00 - Introduction 2:56 - Measuring the relationships between brands and AI Models 06:11 - The rise of brand refreshes over splashy ads 09:30 - Diageo's commitment to marketing investment 11:48 - Partnerships between media agencies and research firms 19:06 - Ad of the Week - CeraVe New Campaign 25:57 - Coming up next week In The News Links: Measuring the relationship between brands in AI models and market share Source: WARC Link: https://www.warc.com/content/feed/tom-roach-measuring-the-relationship-between-brands-in-ai-models-and-market-share/en-GB/9684 Why marketers keep refreshing brands instead of betting on splashy ads Source: Marketing Dive - Opinion Piece Link: https://www.marketingdive.com/news/companies-rebranding-in-2024/719804/ Diageo commits to ‘strong' marketing investment as efficiency improves Source: Marketing Week Link: https://www.marketingweek.com/diageo-strong-marketing-investment-efficiency/ Omnicom Media Group strikes a deal with a top marketing research body Source: More About Advertising Link: https://www.moreaboutadvertising.com/2024/07/omnicom-media-group-strikes-deal-with-top-marketing-research-body/ Marketing Moment:  A marketing Case study Alka Seltzer Plop Plop Fizz Fizz Background In the 60's Alka-Seltzer was suffering from poor reputation with younger buyers They associated the product with over-indugence Needed a new strategy to revitalize sales  Hired Tinker & Partners Previous campaigns focused on speed of relief - no matter what shape your stomach is in Insight Mary Wells AE caught wind that two tablets were better than one and came up with the now infamous Plop Plop Fizz Fizz campaign Added the jingle, suggested how to use the product with Plop Plop (2 tablets) Result  Sales nearly doubled overnight About Mary Later became the first woman to own and run a major nationa ad agency (came up with the I love NY slogan) Wells Rich Green and first female CEO of a NYSE listed company  Ad of the week: CeraVe takes on soap operas in new genre-spoofing campaign Video: https://www.youtube.com/watch?v=JNNwE-GZC_A CeraVe launches a dramatic new campaign today (July 15) for its Hydrating Facial Cleanser, featuring video content, influencer marketing, and a mobile tour focused on skincare education, as shared with Marketing Dive. The campaign includes a two-minute “Cleanse Like a Derm” video starring actress Xochitl Gomez. The storyline, full of soap opera clichés like overacting, frosted lenses, and doppelgangers, revolves around a family whose CeraVe has been replaced by bar soap. Media placements will span digital, social, and streaming platforms. Fresh from a big win at Cannes, the L'Oreal brand continues to push creative boundaries. This latest initiative partners with 30 influencers to create soap opera-inspired content and kicks off a mobile tour with stops in New York, Chicago, Nashville, and Atlanta, featuring games, photo ops, and expert skincare advice.

In this SSPI-WISE Presents podcast, Tamara Bond-Williams, Director of Engagement at SSPI, speaks with Diana Klochkova, Chief Marketing Officer at Privateer Space, a pioneering company dedicated to making space access safer and more accessible. This podcast is the first episode of New Ideas in Space Safety, the podcast of a new SSPI topic campaign: Reducing the Risks of Space, Part 2: New Ideas in Space Safety. Diana Klochkova is CMO of Privateer, where she leads marketing for the space start-up as it builds the tools that will make space safer and more accessible. Diana's background spans a variety of roles in B2C, B2B, digital, and content marketing. In 2018, she founded Zaya, a boutique agency focusing on purpose-driven projects. Prior to Zaya, she held leadership roles at Rebel Ventures, Omnicom Media Group and Levi Strauss & Co.

In this edition of the Exit Plan podcast, Barnaby participates in a live conversation taped at the Riding House Cafe in Fitzrovia. The panellists are Lisa Paasche, former CEO of Verve Search, Nick Berry, partner and M&A advisor at Green Square, and Joe Lewin, CEO of Foundy, an M&A marketplace. The episode begins with insights into the panellists' experiences selling enterprises, which shed light on the complexities of the exit process.  The conversation begins with Lisa Paasche's story of selling her SEO agency to Omnicom Media Group, focusing on the financial motives and hurdles she encountered. Nick Berry discusses his entrepreneurial pursuits and the intricacies of building and selling a production firm, Taylor James. Joe Lewin provides a technical perspective, emphasising the Foundy's role in modernising the business acquisition process through technology and artificial intelligence. The discussion focuses on the motivations for selling firms, which range from financial aims to personal reasons such as family time or overcoming burnout. The panellists discuss the importance of timing, the influence of recurring revenue, and the obstacles encountered during the negotiating and earnout phases. As they share their experiences and perspectives, the audience obtains insight into the complex process of quitting a business. Stay tuned for Part 2 of this conversation in the upcoming episode. Join The Exit Plan mailing list: http://eepurl.com/iC8sIY

In this edition of the Exit Plan podcast, Barnaby participates in a live conversation taped at the Riding House Cafe in Fitzrovia. The panellists are Lisa Paasche, former CEO of Verve Search, Nick Berry, partner and M&A advisor at Green Square, and Joe Lewin, CEO of Foundy, an M&A marketplace. The episode begins with insights into the panellists' experiences selling enterprises, which shed light on the complexities of the exit process.  The conversation begins with Lisa Paasche's story of selling her SEO agency to Omnicom Media Group, focusing on the financial motives and hurdles she encountered. Nick Berry discusses his entrepreneurial pursuits and the intricacies of building and selling a production firm, Taylor James. Joe Lewin provides a technical perspective, emphasising the Foundy's role in modernising the business acquisition process through technology and artificial intelligence. The discussion focuses on the motivations for selling firms, which range from financial aims to personal reasons such as family time or overcoming burnout. The panellists discuss the importance of timing, the influence of recurring revenue, and the obstacles encountered during the negotiating and earnout phases. As they share their experiences and perspectives, the audience obtains insight into the complex process of quitting a business. Stay tuned for Part 2 of this conversation in the upcoming episode. Join The Exit Plan mailing list: http://eepurl.com/iC8sIY  

Para grande parte das empresas B2B – ao contrário das que estão no grande consumo – os temas ligados ao planeamento e compra de media não dizem muito. Como em geral lidam com audiências muito mais pequenas e direcionadas, os investimentos em espaço publicitário, quando chegam a existir, normalmente não são muito significativos.No entanto, para quem anda no marketing, B2C ou B2B, entender a revolução que aconteceu e continua a acontecer nesse campo desde a irrupção do digital é simplesmente indispensável. E, para nos ajudar, ninguém melhor do que o Hugo Faria – um profissional que está no “marketing digital” desde quando ainda fazia sentido usar este termo. E que hoje, na sequência de uma brilhante carreira internacional, é o managing director do Omnicom Media Group. Ouça o episódio e descubra: O que são o yin e o yang da especialização e da integração nas empresas Quais foram as 3 mudanças no marketing digital nos últimos 15 anos e que oportunidades e desafios elas trouxeram às empresas As aplicações e os limites da Inteligência Artificial no trabalho dos profissionais de marketing A importância do "stakeholder mapping" no marketing e nas vendas B2B Porque é mais difícil avaliar os resultados dos investimentos em marketing no B2B do que no B2C Que diferença faz ter ou não ter uma marca, principalmente para a geração Z O que as empresas portuguesas poderiam aprender com as formas de trabalhar de outros mercado Sobre o convidado: Perfil no LinkedIn Perfil da Omnicom Media Group no LinkedIn Site da Omnicom Media Group Empresas mencionadas: Novabase Meta Volkswagen Mitsubishi Amazon Netflix Effective – Consultoria de Marketing Temu Microsoft PHC Software Apple Chiat/Day Pessoas mencionadas: Bernardo Rodo Rogério Canhoto Steve Jobs David A. Aaker Kevin Lane Keller Podcasts mecncionados: O marketing digital não existe - com André Novais de Paula - Hamlet #31 – Os 4 pilares do marketing B2B  – segundo Rogério Canhoto - Hamlet Para saber mais sobre marketing e comunicação B2B, subscreva a newsletter Universidade B2B, da Hamlet. Para continuar a acompanhar-nos vá ao site da Hamlet e fique em dia com a comunicação de marketing B2B no nosso blog. Siga-nos também no LinkedIn.

When you're feeling burned out at work, the initial thought tends to be, “If only the company would change their behavior, then I could change my own behavior.”But recovering from work burnout is an inside job.SisterSmart client, Jenny, found herself completely burned out, so when she eventually got a new dream job, she wanted to approach it differently to make sure that wouldn't happen again. Tune in to hear how she changed her working style to recover from work burnout and how she went from overworking to becoming an effective leader.02:30 — The realization that burnout was her doing, not the companies she worked for 06:47 — The changes that lead to overcoming perfectionism15:59 — How executive presence improves when you have capacity to balance emotions through challenges18:42 — What Jenny uses daily to operate as an effective leader28:34 — How to know what to work on and what not to 35:06 — What it looks like to lean into a feminine style of leadership

In episode 165, Erik and Kerel talk with Michael Roca, Executive Director, Elevate at Omnicom Media Group. In their conversation, Michael shares his story of growing up in Queens, New York, as the youngest of four boys and children of Guatemalan parents, how they assimilated to the Latin and American cultures, how he still stays connected with those roots and the lessons he's learned from his parents and family that he has passed on to his kids. Since 2006, Michael has been in the media industry and has seen a lot of changes in diversity, although more is to be made. He explains to us how businesses need to communicate with their diverse audiences in order to stay alive, hiring experts to help just like one would outsource any other expertise, and making real change through budgets, resources, and decisions. Timestamps :36: Michael Roca, Executive Director at Elevate at Omnicom Media Group, shares where he grew up in New York City, going to St. John's University and starting his career 2:18: Michael tells us what it was like growing up in Queens as a Guatemalan and assimilating into other Latin cultures, and he shares an interesting story about where his name came from and how 4:40: Why Michael's older brothers had a harder time acclimating to American culture than he and his other siblings did, how he has learned from that experience and brought those lessons into how he teaches his own kids to this day 6:35: The importance of honoring our ancestors and getting back to our roots 8:24: Erik shares his experience, being half Guatemalan, visiting his family there and learning lessons about his culture 10:12: Michael shares what he does as the Executive Director at Elevate, how culture around diversity has changed since he's been in the industry from 2006, the importance for a business to build a strong connection with diverse audiences and build it into their processes 13:21: The growth in multicultural audiences and needs and why businesses have died because they could not serve them, walking the walk in terms of hiring experts who can help businesses talk to those diverse audiences and one of Michael's favorite experiences working with State Farm 17:43: Making speaking to diverse audiences an intentional process that is built into your business rather than an “add-on” and making real change through budgets, resources and decisions 20:59: Michael talks about Cultural Practitioners at OMG and how they keep teams and clients accountable to their plans of diversity 22:34: The many places Michael draws inspiration from 24:55: Michael shares the idea of having his own Board of Directors, those he goes to for advice and vice versa, and how they help each other along their professional journeys 26:31: What excites Michael about the future of the media tech industry, along with some things he is cautious about 27:31: Some important lessons Michael has learned growing up that he passes on to others as well as his kids, and the importance of a “we” environment over a “me” environment 30:24: What Michael has learned from working with the generation coming up in workplaces, taking into account what they've been through, and the advice they've given him as well 32:54: Advice Michael would give to himself at the beginning of his career and one of his biggest regrets 34:24: What is in Michael's music rotation right now, including what music from his children slip into his playlists and how the world has really changed in terms of what music is not available and accepted worldwide 38:03: How to get in touch with Michael Roca Follow Us: Newsletter: bitly.com/2QLEY8U Linkedin: bit.ly/2ZZUBxG Twitter: bit.ly/2Qp0SzK Instagram: bit.ly/2QLfEQc

In this episode of Women Lead, Nadia Koski discusses embracing change with Stephanie Scheller, Managing Partner Sustainable Solutions at Omnicom Media Group.What does it mean to be an intrapreneur? Stephanie sheds light on what it means to embrace entrepreneurial thinking within a corporate environment and the impact it can have on driving change and sparking innovation. She discusses the pivotal moment when she realized she wanted to pursue something different in her current role and shares her journey of organizing and implementing the necessary steps to make it happen, showcasing the power of diverse perspectives and collaboration.They delve into reflections on the start-up world, discussing the unique challenges and benefits it brings to professional development and mindset within the industry.Unpacking the phrase "Change will come once you embrace it," Stephanie shares her interpretation of this motto and how it has guided her mindset and actions throughout her career, encouraging listeners to embrace change as a catalyst for growth and progress.Offering advice to young leaders aspiring to promote change within their companies, Stephanie provides practical insights and strategies for navigating and effecting meaningful transformation.Tune in to this captivating episode as Stephanie Scheller shares her inspiring story, insights, and advice on empowering change, fostering innovation, and leading with purpose. Get ready to be motivated and equipped with actionable strategies to make a positive impact in your own career and organization.LINKS & RECSConnect with Stephanie Scheller on LinkedInStephanie's recs:Book: “Solve for Happy: Engineering Your Path to Joy” by Mo GawdatBlinkist - app that offers key insights from top nonfiction in a made-for-mobile formatProduced and Hosted by Nadia KoskiEngineered by Phil McDowellProject Lead Dennis KirschnerYou can contact the show at womenleadpodcast@the-digital-distillery.comor go to the website.Find us on LinkedIn, Facebook & Instagram

Welcome to The Exit Plan, a podcast for business owners interested in learning more about selling their business. In this episode, Lisa Paasche, was the founder and CEO of Award Winning SEO & Content Marketing agency; Verve Search. She sold her agency to Omnicom Media Group in 2017. She's now proud to run EKTE Vision, mentoring Directors and CEOs with a focus on self-belief and interpersonal skills based on applied neuroscience principles. Lisa talks about her experiences starting and growing her creative SEO agency. She started the business on her own and focused on finding the right people to hire. The company experienced rapid growth in its early years but faced challenges as it scaled up. She discusses the importance of maintaining a sense of community within the agency and addressing performance issues.  Lisa discusses how Google's algorithm changes impacted her business, and how she needed to restructure the business to continue growth. Lisa explains her motivation for selling the agency for financial security, the negotiation process and earnouts, and COVID-19's negative impact on their earnings. Lisa also talks about the challenges in merging SEO teams and cross-selling services during integration.  Join us now to uncover valuable insights from Lisa on trusting your instincts, safeguarding your interests in negotiations, and navigating profit multipliers for success!   WHAT YOU WILL LEARN: How Lisa Paasche started and grew her SEO agency, Verve Search. Challenges and successes during the agency's growth. Finding the right people to hire and addressing performance issues. Why Lisa decided to sell the agency for financial security. The negotiation process and challenges, including earnings affected by COVID-19. Challenges during the integration, like merging teams and selling services. Tensions within the agency due to missed targets and client loss. Why Lisa left the agency and experiencing burnout  Lisa's next step starting a consulting business, EKTE Vision. The importance of speaking from a specific perspective, trusting your instinct, and holding on to your values and beliefs   CONNECT WITH LISA: LinkedIn | Lisa Paasche Website | ekte-vision.com Twitter | @LisaDMyers   THE EXIT PLAN The Exit Plan is for business owners that are interested in learning more about how to sell their business. Each episode Barnaby Cook interviews someone who has bought or sold a business - either a creative agency, or a production company. The conversation gets under the skin of why they wanted to sell, or were looking to acquire, how the deal was structured, how they agreed upon a valuation and what lessons they learnt along the way.  

Commercial leaders from Sky Media, Channel 4 and ITV spoke openly about Origin, ISBA's initiative to measure campaign reach across media, as part of Campaign's 'TV: The next episode' summit earlier this month.Campaign revisits the panel session with Brett Aumuller, managing director, Sky Media, Veriça Djurdjevic, chief revenue officer, Channel 4, and Kelly Williams, managing director, commercial, ITV, and hosted by Campaign editor Maisie McCabe.Campaign's reporter Shauna joins work and inspiration editor Imogen Watson in the studio to discuss job moves in the media industry, including Laura Fenton's promotion to UK chief executive of Omnicom Media Group as Dan Clays elevates to chief executive of OMG EMEA, Initiative's chief executive of UK James Shoreland decision to leave, and Clare Chapman returning to EssenceMediacom X as UK chief executive.Related articles:Omnicom Media Group names Dan Clays EMEA chief executive OMG UK appoints Laura Fenton chief executive The upward talent drain: pressure on juniors as ‘gurus' departCEO James Shoreland departs IPG Mediabrands' Initiative Clare Chapman set to rejoin EssencMediacomX Hosted on Acast. See acast.com/privacy for more information.

Omnicom Media Group (OMG) is on a winning streak.Just off the heels of winning Beiersdorf and retaining HSBC's global media business, the Omnicom-owned media network has won the bulk of Uber's $600 million media business.But despite the buzz of new wins, CEO Florian Adamski is serious about striking a balance between servicing existing clients well while keeping up with the relentless pace of pitching. Since he became CEO two years ago, the group has been breaking down silos to service clients with the best technology, tools and talent at their disposal, similarly to how other media agency groups are reorganizing to meet the needs of their clients. In this episode, Adamski also chats about recent acquisitions in the UK and Brazil, the growing role of commerce in media buying and the importance of succession planning. Listen and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Ryan Glass, former Head of Content Optimization and SEO at Omnicom Media Group, explores advanced strategies in SEO, holistic search programs, and retail search capabilities. When organic and paid teams work in isolation, various challenges and missed opportunities can arise. However, holistic search programs foster collaboration, align strategies, and unlock the synergies between organic and paid efforts for greater success. Today, Ryan discusses holistic search programs and retail SEO capabilities. Show NotesConnect With: Ryan Glass: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Jake Wood speaks with Chief Diversity, Equity, and Inclusion Officer Sara Porritt of Omnicom Media Group, a leading global media network. Sara shares her unconventional journey, from R&B singer to her current role with the mission of attaining equal representation, development, support, and retention of all underrepresented groups. Links Sara Porrit

In der heutigen Podcast-Folge sprechen wir mit Axel und Carsten von Omnicom Media Group, einer international tätigen Mediaagentur. Sie geben spannende Insights zu ihren täglichen Aufgaben und dem richtigen Umgang mit Daten. Außerdem erklären sie, inwiefern sich die Digitalisierung auf ihre Arbeit auswirkt, wie sich Werbung in den letzten Jahren entwickelt hat und betonen die Wichtigkeit der Transformation. Wir freuen uns über das aufschlussreiche Gespräch! Mehr zu Axel, Carsten und Omnicom Media Group: https://www.linkedin.com/in/axelchur/ https://www.linkedin.com/in/carsten-becker-4a523b89/ https://www.linkedin.com/company/omnicom-media-group-germany/ https://www.omnicommediagroup.de/ hyrd: https://www.instagram.com/gethyrd/ https://www.linkedin.com/company/gethyrd/ https://www.facebook.com/gethyrd/ https://twitter.com/gethyrd get hyrd Podcast: https://open.spotify.com/show/2OHMNxXljWpKs1hU5eDqm2 https://podcasts.apple.com/us/podcast/get-hyrd/id1621089768 https://music.amazon.de/podcasts/d9924d00-9a8d-4882-9b27-b2f4d7fa9e2e/get-hyrd

The TV industry is on the path toward better measurement – but buyers are still lacking basic standards. The industry needs to get its act together if it plans to transact on new video currencies at the upfronts this year, says Kelly Metz, managing director of advanced TV activation at Omnicom Media Group.

In today's Shopify Ecommerce Podcast, my guest is Pavel Petrinich the Co-Founder and CRO of SegmentStream.SegmentStream is a Conversion Modelling Platform that helps e-commerce & D2C brands drive more sales by providing them with real-time marketing attribution insights. Marketers rely on attribution data to make informed budget allocation decisions, while ad platforms like Google and Facebook Ads use this information to optimize their auto-bidding and targeting algorithms. However, current analytics tools can no longer provide accurate and timely attribution insights due to modern cookie restrictions and complex customer journeys that involve multiple browsers and devices. SegmentStream stands out from other tools by utilizing its proprietary Conversion Modeling technology to accurately measure the incremental value of each website visit into future, predicted conversions, rather than past conversions. This ensures that each traffic source receives the proper value, even if the actual conversion occurs from another device, browser, or cookie. By evaluating website visits in real-time, marketing teams can identify growth opportunities, and ad platforms receive crucial real-time feedback on the incremental value of each ad click. SegmentStream is an official partner of Meta and Google, as well as trusted by L'Oreal, KitchenAid, Omnicom Media Group, and more than 50 other e-commerce brands and agencies.Building a successful Shopify business requires not only hard work and dedication, but also access to the right information and tooling. It's my hope today's podcast is impactful in assisting you in your Shopify store with implementing high-converting pages to maximize your revenue.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome!TwitterLinkedInFacebookYour feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

In this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry. --- During the conversation, they discussed: --- ✅ Clare's journey into the advertising industry (from print to digital) --- ✅ The vital role of agencies to help simplify that complexity. --- ✅ Advice for newcomers into the advertising industry.

In this episode, our host Dal sits down with Bharat Khatri (Chief Digital Officer, APAC at Omnicom Media Group) to discuss the opportunities that come out of cookie depreciation. --- During the conversation, they discussed: --- ✅ The similarities across the APAC region. --- ✅ The shift across the industry to attention metrics. --- ✅ The opportunities of cookie depreciation.

This episode of #TheNewAbnormal podcast features Phil Rowley, Head of Futures at Omnicom Media Group UK.  In addition to this, he's also a Media Futurist, Tech Advisory Board Member, AdWeek Columnist, and Power MBA lecturer.  Phil specialises in talking to brands about the future, turning thought-leadership and emerging tech trends into actual strategies.  He has over 22 years' experience working in London, Dublin & Auckland – and is a recipient of ‘The Internationalist' Agency Innovators Award. In this episode, we discuss a series of the latest reports from OMG Futures, and therefore discuss a range of macro issues including 'The Next Decade', 'The Future of Wellbeing' and 'The Future of Sustainability' alongside specific subjects such as 'How to be a Bad Futurist' (and how to be a good one), 'Why the grey market is THE market' and 'Tech for Truth'. 

In der Nachmittagsfolge begrüßen wir heute Gabriele Giancola, CEO von Qiibee, und sprechen mit ihr über die abgeschlossene Seed-Finanzierungsrunde in Höhe von 4,8 Millionen US-Dollar. Qiibee bietet ein Blockchain-basiertes Loyalitäts-Ökosystem an, auf dem jede Marke ihre eigene Loyalitätsanwendung aufbauen kann. Damit werden Probleme des heutigen Kundenbindungsmarkt gelöst, wie z. B. Fragmentierung, geringe Aktivität und mangelnder intrinsischer Wert der gesammelten Treuepunkte. Kundinnen und Kunden können auf der Plattform von Qiibee Treuemarken sammeln, einlösen, tauschen, versenden oder empfangen. Alle Treue-Token können gegen andere Kryptowährungen eingetauscht werden. Mit den Plug-and-Play-Lösungen sind Unternehmen weltweit in der Lage in nur wenigen Stunden auf der Blockchain ihre eigenen Kundenbindungsprogramme zu betreiben. Der B2B-Belohnungsmarktplatz wurde im Jahr 2015 von Gabriele Giancola und Gianluca Gilbert Giancola in der Schweiz gegründet. Mittlerweile beschäftigt das Startup mehr als 30 Mitarbeitende weltweit. Die Vision des Prämienmarkts ist es, der globale Standard für Loyalität auf der Blockchain zu werden. In einer Seed-Finanzierungsrunde hat Qiibee nun 4,8 Millionen US-Dollar unter der Führung des US-amerikanischen Seed-Fonds Z5Capital erhalten. Die digitale Werbegruppe Meet The People und der US-amerikanische Bestandsinvesstor R/GA Ventures, der u.a. Brave, Medixus, Chronicled, Everest, Patientory und Concord in seinem Portfolio hat, haben sich ebenfalls an der Runde beteiligt. Die Business Angels Ben Davey, ehemaliger CEO von Barclays Venture, Mainardo de Nardis, ehemaliger Executive Vice Chairman der Omnicom Media Group sowie CEO von OMD Worldwide und Phil Rubin, Gründer von Grey Space Matters sowie rDialogue, haben sich zudem der Seed-Finanzierung angeschlossen. Mit dem frischen Kapital möchte Qibee in das Wachstum des globalen Teams investieren und in neue Märkte expandieren. Hierbei steht insbesondere der nordamerikanische Raum im Fokus. One more thing wird präsentiert von OMR Reviews – Finde die richtige Software für Dein Business. Wenn auch Du Dein Lieblingstool bewerten willst, schreibe eine Review auf OMR Reviews unter https://moin.omr.com/insider. Dafür erhältst du einen 15€ Amazon Gutschein.

Today Forrester Research published a report assessing the strengths and weaknesses of seven holding company media networks. The objective assessment is a CMO's guide to choosing a media agency partner. Olivia Morley, senior agencies reporter at Adweek sat down with Jay Pattisall, principal analyst at Forrester, to talk about what industry trends emerged during the evaluation. In this episode, Pattisall shares his take on which media networks are the best fit for which brand types, and Omnicom Media Group and Dentsu Media executives join as guests to discuss the report findings. See acast.com/privacy for privacy and opt-out information.

In this week's podcast, our CEO Leila McKenzie-Delis has a conversation with Serhat Ekinci, Managing Director of Unite, Omnicom Media Group.Here's what they discuss:

Welcome to the Cannes Lions, which is meeting in-person for the first time since 2019. This week is going to be equal parts exhausting and exhilirating. Although the Lions celebrate all of advertising, the media agency world has taken more of a center-stage position in recent years. "Rather than just talking about servicing our clients and understanding our clients' business, what we're really doing more about and talking more about now is how we can help them in their journey of transformation, and I think that has been the thing that I've really seen the language shift over the years," said Brown, a 15-year veteran of Omnicom. Brown addressed the realities of dealing with scope creep from clients, citing the need to be straightforward and honest when having those discussions. "We need to be paid fairly ... More and more clients today realize they're asking a lot of us, and realize that we're not a charity -- that we do need to pay our people fairly and also have a return for our shareholders like they have to have a return for their shareholders." Brown has had to adjust to a new boss in Florian Adamski, who took over less than a year ago from Daryl Simm as global CEO of Omnicom Media Group. Flo, as he's known in the company, "is very much in the detail .. and very much a roll-up-sleeves executive, which I appreciate," said Brown. "He's also incredibly future facing, which again is really important, and sets a very clear vision for us moving forward." The digital industry's focus on performance marketing that comes so easily with a lot of newer innovations can be a dangerous path to go down if one overlooks the importance of brand, Brown explained. "A couple of the watch-outs are that you move too far into performance marketing and you forget about the brand, the strength of the brand," she said. "And that's what you'll see coming through in Cannes, I hope. The brand hasn't gone anywhere -- it still needs to have great ideas behind it, [and] it needs to capture the imagination of consumers and cut through. Sometimes I do worry that over the years we've gone too lower-funnel, performance, and we've forgotten about the brand." What does she hope to get out of Cannes Lions most of all? Connecting with people in-person again. "The number one thing for me is to see people," Brown explained. "There are some clients who are going to be there that I've only seen ever on a screen because they started their jobs during the pandemic ... so for me, that's one of the most exciting parts of the festival." Check out other upcoming podcasts from Cannes with agency leaders and analysts this week.

We've seen a lot of change in the Chinese media landscape over the past 20 years, so what about the next 20? Where is it going, and is there a future for media agencies given all the sophisticated technology, in-housing and big platform plays that control the data? We're joined by Doug Pearce, the former Chairman, and Group CEO at the Omnicom Media Group. Doug left OMG in 2018 to form his own company, the Doohken Network. We're also joined by Jun Yuan, who is the Founder and CEO of Cross-Border Digital Marketing Consulting firm, SparkX. 1. Doug and Jun's beginnings in the China business and the transition of media 2. Jun's SparkX: providing both outbound China for Chinese brands and inbound China for others 3. Outbound China media is still within the Small-Medium Businesses 4. Inside/Outside Media Buying will split the media buying world into 2 camps 5. China is further developed in first-party data and evolving their CDPs, while the West is further along with Martech 6. How do influencers fit in within the programmatic and tech media ecosystems? 7. KOCs and the eventual monetization of consumers to sell products for brands 8. Can outbound China players build brands abroad is it all low-cost ROI-driven solutions? 9. China's media ecosystem is more effective, lower-priced and highly targeted 10. What's the future of the media agency? A bullshit filter 11. A/B Test: INXS, Harleys, New York, & Melbourne

Klara Lawrence von OMD zu GastIn unserer Auftakt Episode durfte ich mit Klara Lawrence von OMD sprechen und in Null Komma Nichts wurde diese Folge auch gleich zu einem Schweinsgalopp durch die gesamte Influencer Marketing Landschaft.Wir haben eine ganze Bandbreite an notwendigen Ansätzen gecovered, die Influencer Marketing erfolgreich macht - und Klara teilt mit mir, wo sie denkt Influencer Marketing im gesamten Marketing Mix reinpasst und auch warum es dort unbedingt dazugehört.Ganz detailliert sprechen wir über die 5 wichtigsten Trends in den nächsten zwei Jahren, die da wären:Social ShoppingSinnfluence – sehr spannende Entwicklung, weg vom Massenfollower WahnProdukt Influencer Marketing und was es damit auf sich hatSocial Audio als Sparte im Influencer Marketing Bereich undSie erklärt, was es mit Thumb-Stopping Moments auf sich hat Und weil's so schön ist über Trends zu reden, haben wir auch noch gleich das Metaverse und NFT's im Zusammenhang mit Influencern dazu genommen. Über Klara:Mit einem Master-Abschluss im Fach Content & Media Strategy und mehr als 6 Jahren Branchen-Erfahrung, verfügt Klara Lawrence über hervorragende Kenntnisse im Bereich der strategischen Markenkommunikation. In ihrer Rolle als Group Manager Creative Campaigns OMD Create bei OMD Deutschland, einer der weltweit führenden Agenturen für Media, Marketing und Unternehmenskommunikation, verantwortet sie unter anderem die Entwicklung strategischer Kommunikationskonzepte für eine Vielzahl von Kunden aus unterschiedlichen Branchen. Influencer Marketing spielt in ihren Augen hierbei eine zentrale Rolle und sollte im holistischen Mediamix fest verankert sein, um Marken einen nachhaltigen und messbaren Wirkungsbeitrag zu liefern und den Dialog zwischen Werbetreibenden, Creator und Community zu fördern.Über OMD Deutschland:OMD ist eine der führenden Mediaagenturen Deutschlands und trägt mit innovativen Marketing- und Medialösungen dazu bei, Unternehmen in ihrem Business noch erfolgreicher zu machen. Angetrieben vom Glauben an gute Kommunikation – Kommunikation, die Menschen bewegt und Marken begehrenswert macht – schafft die Agentur echte und nachweislich wirksame Verbindungen zwischen Unternehmen und Konsumenten und lässt sich am Erfolg ihrer Kampagnen messen. OMD Germany beschäftigt in Deutschland über 800 Mitarbeiter an insgesamt vier Standorten: Düsseldorf, Hamburg, München und Berlin. Die Agenturgruppe ist Teil von OMD Worldwide (www.omd.com), dem der weltweit größten Mediaagenturnetwork mit Offices in 100 Ländern und mehr als 10.000 Angestellten. Weltweit ist OMD beim renommierten „Gunn Report for Media“ von 2004 bis zur aktuellsten Beurteilung jedes Mal zum kreativsten Medianetwork gewählt worden. Die Agenturgruppe wurde 2016 zum zweiten Mal in Folge beim Festival of Media zum Agency Network Of The Year gekürt. OMD Deutschland ist laut des aktuellsten COMvergence-Reports der stärkste Treiber von Neugeschäft innerhalb des globalen OMD-Netzwerkes. OMD ist Teil der Omnicom Media Group. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of TheMadTech Podcast, Laura Collins, Digital Performance Director at Omnicom Media Group, joins ExchangeWire's John Still and Rachel Smith to discuss Zapp's launch of an advertising platform, Quartz's decision to drop their paywall, and publishers' determination to safeguard their data.

The price of television advertising is spiking rapidly and has big implications for the value of sport and the market for sponsorship, whether you're buying or selling.   More broadly, the events of the past two years have led to significant disruption to the advertising landscape. People's media habits changed considerably as their physical location was altered and advertisers were driven to adopt new investment strategies as audiences changed and physical channels were limited. Consumers sought more online distribution and product access through e-commerce and the overarching theme through this period has been acceleration:  Netflix took five years to reach 10 million households and Disney+ will get there in three. E-commerce saw five years worth of organic growth in just 12 months.To help us navigate through this complicated picture are today's guests Alex Charkham and Bhavin Balvantrai. Alex is Chief Strategy Officer at Fuse, Omnicom's sport and entertainment agency. Bhav is Chief Market Analyst at Omnicom Media Group and board director of BARB, the Broadcasters' Audience Research Board.If you're interested in sports business analysis and comment, follow @UnffclPrtnr on Twitter and sign up to the popular industry newsletter that goes to thousands of subscribers every Thursday. 

A British native and American transplant, Danvers Simmons is the host of the inter-generational podcast, Mothers & Daughters Unfiltered. After an accomplished career as a Senior Vice President at Saatchi & Saatchi advertising and then Omnicom Media Group in London, New York, and L.A., Danvers Simmons founded the woman's empowerment initiative Own it Feel it Live it® — a simple tool to help women connect and balance mind, body, and spirit for total wellbeing.Diane Danvers Simmons was 16 years old when her 60-year-old mother walked out on her and her father and moved in next door with three hot college guys. It inspired her memoir, My Mother Next Door.“Each one of us has a story, which begins with our mother, and everyone's story has parts that are messy, painful, unexpected, beautiful, and comical,” says Danvers Simmons. “My mum was a headstrong, independent woman who was dying in her suburban life just as the feminist movement began during the revolutionary 1970s, and she was leading the way. I was growing up in a time of opposites, dark and light, pessimism and optimism, war and peace, and surviving with the help of my friends. Through this journey, I not only placed my fifty-something self into my sixteen-year-old self, but I also saw it all through a new lens, as the mother of my own blended American family: a teenage daughter and son from my own womb, and an older stepdaughter and son, courtesy of my husband's first wife's womb.”Connect with Diane:Official Site | Facebook | Instagram | Instagram | TwitterConnect with Ashley:Connect With Me MoreShow Sponsors:Shop My Store | Earth Breeze | My Favorite Bible--- Support this podcast: https://anchor.fm/ashley-henriott/support

In this episode, our guest is Sara Baiyu Porritt, the Chief Diversity & Inclusion Officer at Omnicom Media Group, who is responsible for putting rigor behind the shared Omnicom mission of attaining equal representation, development, support, and retention of all underrepresented groups. Sara takes on this role following four years with OMD USA, where she held the dual titles of Diversity & Inclusion Lead and Senior Director of Integrated Media Planning for Clorox and Pepsi. Expanding her advocacy beyond the walls of OMG, Sara is on the board of the 4A's Foundation supporting diversity, equity and inclusion in the industry; and is a mentor for She Runs It, supporting career development for women in advertising. A frequent panelist at industry events and partner conferences, she has been a highly effective ambassador for OMD & OMG's D&I efforts. A graduate of Princeton University, Sara earned certification in D&I from Cornell. As an R&B vocalist and yogi, Sara is a soulful songstress and strong supporter of body positivity and self-love. She has been shattering stereotypes since the age of 17 when she co-launched a record label with a Grammy winning music producer. In her spare time, Sara is dedicated to capturing and sharing stories of those who have also traversed the road not taken, and is the host and creator of Hear Us Roar⁠—a podcast featuring inspired conversations with fearless Asian women about how ideas and passions can ignite transformative journeys. Baiyu on Spotify: https://open.spotify.com/artist/21YEW0SjFlwskUQvBBF3Jk Hear Us Roar Podcast: https://saraporritt.com/hurpodcast The Four Agreements Book: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319 _____ E-mail Us: asiansinadvertising@gmail.com Shop: asiansinadvertising.com/shop Learn More: asiansinadvertising.com --- Support this podcast: https://anchor.fm/asiansinadvertising/support

Action now is better than never. This is especially true in the DEI space.When it comes to DEI, we can start driving change with more education, access to opportunities, and the creation of systematic changes. But all of this starts with a step in the right direction.Rosa Nunez believes that it's never too late to do the right thing.Rosa is Foley Hoag's Director of Diversity, Equity & Inclusion. She is responsible for developing, implementing, leading and championing proactive diversity and inclusion initiatives and programs, in alignment with Foley Hoag's overall strategic plans. Rosa is also co-chair the firm's Diversity Committee.Rosa's initiatives are centered around recruitment, learning and development, engagement, retention and external positioning.Rosa has over 15 years of experience specializing in workplace diversity and inclusion, employee engagement, workplace culture and community outreach programs. Most recently, she worked at BCW Global - Burson Cohn & Wolfe in New York as the SVP, Senior Director, North America - Diversity & Belonging. In that capacity, she was responsible for creating and implementing a comprehensive U.S. inclusion, diversity, equity and belonging strategy to identify talent and help them flourish at BCW. Before that, Rosa was the U.S. Head of Diversity & Inclusion at Omnicom Media Group and started her career as a member of the Global Diversity & Inclusion Team at information technology firm Accenture.In this episode, Rosa shares her knowledge for creating DEI change.Listen to this episode and learn about:Rosa giving credit and thanks to the people that helped and hurt her (4:27)What's most needed in the Latin community for DEI (10:39)Creating educational opportunities for an archaic industry (14:21)The top 3 things to implement when paving a new path (17:41)Experiences that can bridge the gaps between different communities (24:48)Why we are not connecting with people who are different than us (28:28)What we're seeing with the younger generation and DEI (33:51)What's on the horizon for Rosa (37:21)LinksConnect with Rosa on LinkedIn - https://www.linkedin.com/in/rosa-j-nuñez-mba-94554937/Foley Hoag - https://foleyhoag.com

This episode of Growth Sessions, Adam chats with Gemma Spence, Chief Commerce Officer at Omnicom Media Group on how a strong organizational design can help scale retail media businesses. Gemma dives into how agencies should be thinking about structuring their teams and playbooks for success. From holistic strategies that cover the full customer journey, to building a curated, personalized shopping experience for consumers, Gemma talks through how Omnicom is approaching eCommerce's rapid growth.

On the second episode of the Contextual Advertising 101 podcast, we discuss the death of third-party cookies in marketing with Richard Kanolik, Head of Programmatic at Vodafone. Richard first began his career in digital advertising, working at the7stars agency for four years. He later moved to Omnicom Media Group before leaving the agency world to go client-side. In November 2019, Richard joined Vodafone to head the programmatic function for the UK. After explaining his background, Richard speaks about the benefits of moving from agency work to working solely for one brand. Soon, the conversation moves to cookies, and we learn how often Richard typically uses cookies in his day-to-day optimizations. We also learn about Vodafone's current use of cookies. Richard discusses the alternative options to using cookies and what Vodafone is looking at in replacing the cookie. We also learn about the impact Covid-19 has had on Vodafone as a company. Richard explains that the brand was lucky that they were in one of the few industries unaffected by Covid-19 and that the company decided to push through and invest in media during the pandemic. Towards the end of the episode, Richard discusses the benefits that Vodafone sees from contextual advertising. Do you want to learn about the death of the third-party cookie? Then tune in to the Contextual Advertising 101 podcast with Richard Kanolik, Head of Programmatic at Vodafone. Resources: Vodafone We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

Tough week here at the podcast, as our Acronym Interpreter is on vacation, but the good news is that we're joined by Ben Hovaness, Scott Van Pelt of Marketplace Intelligence at Oh My God, for a thrilling discussion on the lack of transparency in the auction dynamics of most digital media. You don't actually know what's happening in between your bid and the outcome, win or loss. You don't! Not even on Google Search, but especially not everywhere else! The good news is Ben has some great thoughts on how to determine how much you should worry about this, and what could be done if you would indeed like to be a Carelord about it. It is, briefly...time for some game theory.   We also get the lowdown on the Council on Accountable Social Advertising, or CASA, which is pronounced like NASA, as Ben is very particular about his acronyms and despises when they're unpronounceable. We almost named this episode "CASA Bonita!" or "CASA De Subastas" to try and make a bunch of people learn it wrong and infuriate Ben, but he's too nice for that kind of treatment. This is no guarantee we wouldn't sabotage future guests in a similar manner.   CASA are bringing controls that mirror those deployed in more traditional paid media formats, to six major social media platforms. Ben elaborates on the how, the why, and what CASA does and does not dictate, as it aims to be an open and available framework for brands to use as they please, rather than a deliverer of fire and brimstone sermons. We wonder who gets to say what is and isn't brand safe, and in a shocking show of support for the plight of Floridians, Ben says he feels genuine sorrow and sympathy for anyone being forced to wrestle Jell-O.   The shortage of fine rubies and Manhattan penthouses being more explicable than the shortage of TV GRPs in the scatter market comes up. "How many nines are you willing to pay for" is a great question, it turns out. Everyone dares Lee to start a lifestyle brand. The gang asks Randy what it was like being strapped to five different rockets (ad platforms) and shot into space (managing said five ad platforms alone). Everyone agrees, albeit for different reasons, "Added Value" is due for a reckoning.   Ed. Note: Ben Hovaness is actually the Senior Vice President of Marketplace Intelligence at Omnicom Media Group, Lee is an idiot if he's actually been paying an Acronym Interpreter this whole time, especially as the Podcast Central Planning Committee gave him no budget for this. He is also neither bilingual, nor allowed to unilaterally name the episodes specifically to antagonize our wonderful guests.

In episode 11 John talks with Kris McDermott, Director of Shopper Marketing at Kimberly-Clark, about how to successfully integrate PR and communications with eCommerce. The two discuss the dynamic and ever-evolving nature of influencers in eCommerce and key strategies for brands looking to expand into influencer created content marketing. Kris McDermott leads Kimberly-Clark's shopper marketing teams for Wal-Mart, Sam's Club, Target and Capabilities/New Business Models (Shipt/InstaCart), helping to build digital engagement, particularly on retailer-owned platforms. Prior to her role at K-C, Kris held leadership roles at Edelman and Omnicom Media Group developing and deploying commerce solutions. Follow Kris on LinkedIn  ______________________________ Follow John on LinkedIn Learn more about Orca Pacific