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Unlock the secrets to crafting captivating worlds with the incredible Chip Watchorn! Join us as we delve into the foundational concepts of TTRPG cartography, from Chip's own inspiring journey and the vital role a good map plays in your campaign, to essential principles and the different types of maps every GM should consider. Whether you're a complete beginner or looking to refine your skills, Chip shares invaluable insights on where to start, fundamental techniques (both analog and digital), and how to avoid common pitfalls, setting you on the path to creating immersive and engaging worlds for your players to explore. Cartograph - The Mapmaking TTRPG If you'd like to get yourself a copy of Cartograph by Brandon Lee, published by The Ravensridge Press, check out the link here! We hope you're learning a lot from your attendance at SZU and that you continue listening as classes are released! Additionally, feel free to follow us using the social links below, or by clicking the icons. Feel free to share our show with anyone who loves Dungeons and Dragons, other TTRPGs, and actual-play podcasts! Finally, if you would be so kind, we would appreciate a review on whatever platform you're listening on. It would mean a lot and help to support our podcast and allow us to grow! Thanks so much for listening! Social Media LinkTree - A Full List of Our Links Instagram - @SessionZeroHeroes Facebook - @SessionZeroHeroes Bluesky - @szhpodcast.bsky.social X- @Session0Heroes © 2023 Session Zero Heroes. All rights reserved.
Welcome back to the Realm Forge, our TTRPG Worldbuilding show, and today we dive right back into our World of Omen, a World dominated by Celestial Bodies that hail good and back News for those Mortals that live below. Today, we focus a bit on creating landmasses and layouts. How do we do that? We use the Game CartographYou can find the game Cartograph right here: https://the-ravensridge-press.itch.io/cartograph-atlas-edition a world-building game created by Ravensridge Press using only a few dice and a blank sheet of paper!Check here for all further information:You can find us on the Web under these Links: https://www.doubledm.com/ https://twitter.com/DoubleDMpod https://www.instagram.com/doubledmpod/?hl=de https://ko-fi.com/doubledmIf you want to reach out to us via E-Mail use: doubledmpod@gmail.comOur Midroll Music is "Midnight Tale" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/Our Outro Music is "Ascending the Vale" Kevin MacLeod (imcompetech.com)Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/Our Background Music is: "Teller of the Tales" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/ Hosted on Acast. See acast.com/privacy for more information.
Dan Berger, Alan Baker. Cartograph Wines co-founder Alan Baker is back with us on California Wine Country with Steve Jaxon and Dan Berger. His last time on the show was this episode in April of 2024, almost one year ago. Cartograph is a label known for small-lot elegant Pinot Noir, Rieslings and sparkling wines as well, from Russian River Valley and Mendocino Ridge. Dan Berger says that if you are a wine lover, you know that the best part of that is finding these small local producers that make excellent wine. These wines are under the radar, so Alan declares they need a better radar. Alan and his wife moved up from San Francisco in 2009 to launch the brand. Cartograph Wines has just purchased a new property in Dry Creek Valley which will become their new home and tasting room. It should be ready in about one year. There is Syrah on the property and they plan to install some art there too. For now they are in Healdsburg. From Radio to Wine Alan worked in radio in St. Paul, MN for sixteen years before he “caught the wine bug.” Before that he studied music and shifted into making recordings of music, which led him to NPR in the twin cities. When he tasted a certain bottle of wine, which was a 1998 Alscatian Riesling. “That silly $13 bottle of wine changed my entire life.” – Alan Baker Steve Jaxon has named Dan Berger “Mr. Riesling” and the nickname is well earned. Alan and Dan first interacted because they share a taste for dry Riesling. If you handle it right, it can be “bone dry” and still have a lot of fruit flavors. Cartograph has planted Riesling recently so next year they will have some to taste from their estate. Alan did bring a Rosé, a 2024, 100% Pinot Noir, light salmon color and completely dry. 90% was pressed directly from the grapes, and they also collect the juice that comes from the sorting table. Dan believes that the screw cap is one of the secrets to California Rosé. The screw cap makes a prefect seal with no oxygen transfer at all. This way, the wine stays in perfect condition for a lot longer. They are also tasting a 2023 Pinot Noir that Dan calls "dramatic." There is a hint of pomegranate. The majority of the fruit in this bottle comes from their estate vineyard in Russian River Valley near Cotati. Dan says it is so close to Petaluma Gap that it could be considered a Petaluma Gap style wine. It has low alcohol, 13.7%. There is some oak, Dan calls it a "grace note" of aromatics. Dan suggests decanting it for an hour or so between opening it and tasting it.
What if the holiday season didn't mean putting your passion projects on pause? Join us as we share our tales of juggling festive obligations with our modeling mojo. While Kentucky Dave braves the chaos of Christmas chores, from shopping sprees to tree decorating, he still carves out time for his beloved hobby. Meanwhile, Mike is fired up about a workshop makeover inspired by Chris Wallace's brilliant space, dreaming up new shelving and a multifunctional table. And wouldn't you know it, he stumbled upon a unnecessarily rare bottle of Buffalo Trace—cheers to that! Ever wondered how 3D printing is reshaping scale modeling? Our discussion kicks off with insights from Michael Pye in the UK, who sheds light on Arma's new 3D files for home printing. We offer some resources in weathering techniques for young modeler Eli Van Helvoirt, and hear from Lincoln Brown in Melbourne about his triumphant return to the modeling world. We also guide Norman Stuby from Philadelphia on navigating model shows. Throughout, we celebrate the vibrant community that keeps this passion alive and the mail bag full.Decals, decals, and more decals! We're sharing our secrets for mastering this crucial aspect of modeling. From combining decals from various brands to exploring modern application techniques, our tips aim to give you that flawless finish. We tackle the challenges of older decals versus the newer, top-quality ones from companies like Cartograph, discussing everything from adhesive stains to tools like hypodermic needles for perfect application and positioning. And for those intrigued by laser technology, we discuss the nuances of cutting styrene and the importance of meticulous experimentation. So whether you're finishing a Japanese airplane model or resisting Black Friday sales temptations, we've got the insights you need to keep your projects soaring.From Bases By Bill's Christian GurneyLaser cutter tuning matrixFrom Jack McKeeCreating the Perfect Garage Space for ModellingSupport the Show!PatreonBuy Me a BeerPaypalSQUADRON Adding to the stash since 1968Model Paint SolutionsYour source for Harder & Steenbeck Airbrushes and David Union Power ToolsModel PodcastsPlease check out the other pods in the modelsphere!PMM Merchandise StoreSupport the show with PMM Merchandise!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Bump Riffs Graciously Provided by Ed BarothAd Reads Generously Provided by Bob "The Voice of Bob" BairMike and Kentucky Dave thank each and everyone of you for participating on this journey with us. We are grateful for having you as listeners, and the community that has grown around Plastic Model Mojo makes it all worth while.
Join 3Squares Live! for the October 2024 edition with guest Chris Moe, co-founder and CEO of Cartograph, the leading Amazon agency behind some of the biggest startup brand CPG launches in food and beverage. Chris takes the mystery out of e-comm sales and strategy, reveals the latest trends and discusses what's ahead. Hosted on Acast. See acast.com/privacy for more information.
One crucial aspect of Prime Day success is structuring deals effectively. A significant part of the conversation with brand owners revolves around ensuring that their deals are not only appealing but also compliant with Amazon's regulations. In this episode, Chris McCabe speaks with Marc Bruggemann of Cartograph, discussing crucial strategies for deal structuring, advertising innovations, and proactive compliance measures to ensure a successful sales event.
SummaryChris Mo, CEO and founder of Cartograph, discusses his role in helping consumer packaged goods brands succeed on Amazon. He highlights the importance of crafting compelling product listings and utilizing advertising to drive visibility and sales. Mo also discusses trends in the food and beverage industry, such as the rise of emerging brands and the popularity of gummies as a new form factor for supplements. He also touches on the challenges Amazon faces in certain categories, such as perishable foods and apparel.KeywordsAmazon, consumer packaged goods, advertising, food and beverage industry, emerging brands, gummies, product listings, trendsTakeawaysCrafting compelling product listings is crucial for success on AmazonAdvertising is essential for driving visibility and sales on the platformEmerging brands in the food and beverage industry have seen success on AmazonGummies are a popular new form factor for supplementsAmazon faces challenges in categories like perishable foods and apparelSound Bites"Crafting compelling product listings is the key to success on Amazon.""Advertising is essential for driving visibility and sales on the platform.""Amazon faces challenges in categories like perishable foods and apparel."Chapters00:00Introduction and Background03:54The Challenges of Selling on Amazon08:17Focus on the Food and Beverage Industry08:36Emerging Food and Beverage Trends12:11Innovation in Food and Beverage13:00Shipping Challenges for Liquid Products15:14The Importance of Product Creative on Amazon17:03Managing Reviews on Amazon27:16Changes and Challenges for Amazon29:37Competition and Market Share32:51Shameless Plug34:10
Dan Berger and Alan Baker The co-founder of Cartograph Wines, Alan Baker, is back on California Wine Country with Steve Jaxon and Dan Berger. He has been on CWC four previous times, the last time was this episode recorded on November 23. 2022. In each of his appearances we hear how he came to California from Minnesota and used to work in radio. Dan Berger brought a 2016 MacRostie Chardonnay, from Wildcat Mountain, one of the eastern areas of Sonoma Coast. Dan declares, “These wines are really bullet-proof for several years,” meaning it's delicious and has good structure. Alan Baker and Serena Lourie founded Cartograph in Healdsburg in 2009. Read their story on this page of the Cartograph Wines website. Alan Baker used to work in public radio, in Minnesota. He grew up in Iowa, majored in music in college and worked as a recording engineer and producer. In 2005 he moved to Healdsburg and “started knocking on doors.” His partner Serena was an adolescent psych nurse, then went into program design and then into venture capital. They met making wine at Crush Pad. Click the logo to visit our sponsor Rodney Strong for info on the 2024 Summer Concert series. Cartograph Wines has a tasting room in downtown Healdsburg. That's where AV Films is holding its festival. There is a lot to do and see in Healdsburg. Click the logo to visit Davis Bynum Wines. They taste the Cartograph 2023 Rosé, which has a salmon color, rather than pink, and has a lively finish. After that they taste a Riesling. Friday August 9, 2024 there will be a special anniversary edition of California Wine Country for the 16th anniversary of The Drive. Save the date, location to be announced soon.
In today's rapidly evolving work landscape, building a strong remote culture has become paramount for organizational success. In this enlightening podcast episode, we explore the intricacies of cultivating a cohesive and thriving remote work environment. Today's guest is Chris Moe, CEO of Cartograph. Inc Magazine ranked his company #1928 on the 2023 Inc 5000 list. Cartograph is an eCommerce-focused agency that helps CPG brands sell on Amazon. Chris shares his invaluable insights into the strategies and practices that foster connectivity and engagement among distributed teams. Through discussions on communication tools, virtual team-building activities, and flexible work policies, listeners gain actionable tips to nurture a strong remote culture. Join us as we delve into the nuances of building a strong remote culture and unlock the secrets to maximizing productivity and collaboration in the digital age. Whether you're a seasoned remote team or just embarking on this journey, our discussions on Building a Strong Remote Culture will provide you with the tools and strategies needed for success. Get the show notes for Building a Strong Remote Culture with Chris Moe at Cartograph Click to Tweet: Listening to a fantastic episode on Growth Think Tank with #ChrisMoe featuring your host @GeneHammett https://bit.ly/3xgVDK5 #buildingastrongremoteculture #GeneHammettPodcast #GHepisode1078 #Inc5000 #eCommercefocusedagency #eCommerce Give Growth Think Tank a review on iTunes!
• Chris Moe coaches companies toward that goal • What's Ozempic got to do with it? (Total Recorded Time is 22:45) AUSTIN, Texas -- So you've been making your own maple syrup for years and now you think you could sell it on Amazon. You and ten-thousand other people with an affinity for boiling tree sap. Enter Chris Moe, chief executive officer of Austin, Texas-based Cartograph, an e-commerce company that helps food brands sell their products on Amazon. “E-commerce has moved back to the types of products that make sense,” says Mr. Moe, “which tends to be lighter, non-meltable, non-breakable and not too big.” Chris Moe offers some ideas on Amazon marketing and more – including the new impact of the drug Ozempic -- in this episode of Bizgnus Interviews. Please click here to watch the interview: https://youtu.be/PoUFaPJW_HI Before developing Cartograph, Mr. Moe was a consultant with McKinsey & Company and, earlier, with Semper Capital Management L.P. For more information: www.gocartograph.com
Explore the untapped potential of your Amazon business in our latest podcast, "A Little-Known Fact About Driving Organic Traffic on Amazon," featuring Chris Moe, CEO, and Co-Founder of Cartograph. Join us for insights into organic traffic, effective SEO, and advertising strategies. Learn how Cartograph's comprehensive support, from strategy to logistics, empowers Consumer Product Goods (CPG) brands. Revolutionize your Amazon approach with actionable tips for eCommerce success. Connect with Chris Moe and Cartograph on LinkedIn Chris Moe and Cartograph.Takeaways :Importance of Organic Traffic: Understanding the significance of organic traffic on Amazon for sellers.Keywords and SEO: Leveraging keywords and optimizing content for search engine optimization (SEO) on Amazon.Product Listings: Creating effective product listings with relevant keywords to attract organic traffic.Content Quality: Emphasizing the importance of high-quality content in product listings.Reviews and Ratings: Managing and encouraging positive reviews and high ratings to boost organic visibility.Advertising Strategies: Utilizing effective advertising strategies to complement organic traffic efforts.Competitive Analysis: Conducting competitive analysis to stay ahead in the marketplace and understand customer preferences.Data-Driven Decisions: Making informed decisions based on data and analytics to optimize Amazon presence.Customer Engagement: Focusing on engaging with customers and building a positive brand image.Utilizing Amazon Tools: Maximizing the use of available Amazon tools and features to enhance visibility.Quote of the Show:Unlocking the Value: Strategizing Search Term Bids based on Conversion Share, AOV, and Rankings. Transforming assumptions into actionable insights for significant gains in monthly sales Links :LinkedIn: https://www.linkedin.com/in/chrismoe1/ Website : https://www.gocartograph.com/ Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.
FreightWaves' Mike Baudendistel interviews Chris Moe, CEO of Cartograph, a company that helps brands grow profitably on Amazon and Instacart. Follow The Stockout Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices
FreightWaves' Mike Baudendistel interviews Chris Moe, CEO of Cartograph, a company that helps brands grow profitably on Amazon and Instacart. Follow The Stockout Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you looking to grow your business on Amazon? Get invaluable insights into the world of e-commerce, full end-to-end value chain management services, understanding the math of Internet marketing and advertising, applying cross-disciplinary insights when it comes to Internet marketing and advertising, learning and development as a competitive edge, setting expectations and accurately assessing sales numbers, managing GMV annually, having a balanced lifestyle and designing systems that allow for efficiency and productivity? Chris Moe is the man to speak to! Co-founder of Cartograph with 60+ team members helping CPG and e-commerce brands grow their companies on Amazon, Chris has achieved $100M+ in GMV for his clients. During this podcast episode, you will discover the intricacies of the CPG sector and the e-commerce industry from Chris' invaluable experience and expertise. He will talk about learning and development as a competitive edge, his organization's business model, their journey through e-commerce and CPG industries, understanding the math of Internet marketing and advertising, applying cross-disciplinary insights when it comes to Internet marketing and advertising with examples from his experience, setting expectations and accurately assessing sales numbers, managing GMV annually, having a balanced lifestyle and designing systems that allow for efficiency and productivity. Plus he will share how companies can benefit from improved sales on Amazon and how to adequately approach the dynamic world of e-commerce. Join Chris on this podcast episode and learn everything you need to know about growing your business on Amazon!
Persistence Is the Key According to Chris Moe Learning never stops. And continuous learning often leads to new opportunities. Marketing can be tricky but it's definitely fulfilling. According to our guest, Chris Moe, his marketing team is always open to learning and constantly seeks new opportunities. Chris' extensive experience in the marketing industry has taught him various lessons and applies the learnings in providing services. His goal is to help brands achieve their goals thru effective marketing strategies. Who is Chris Moe? Chris Moe is the CEO and co-founder of Cartograph, a marketing agency that caters to food and beverage businesses, skincare brands, and toy manufacturers. He worked for half a decade at McKenzie Consulting Firm. Chris used the skillset and experience e got from his previous job in his own marketing agency. What is Cartograph? Cartograph is a marketing agency that helps businesses boost brand visibility and engagement. The company has been working with brands from different industries, providing the results expected from their marketing services. Innermost Superpower: Chris mentioned two main factors he believes are vital for success. The first one is persistence and discipline in execution, the second one is curiosity and creativity. Persistence drives and motivates him and his team to continuously learn and adapt to the latest trends. The combination of persistence, discipline, curiosity, and creativity often leads to more opportunities! Never stop learning as the world never stops evolving. Pullout Quotes: “Before we work with any brand we actually do a reasonably in-depth to diligence process where we look at the brand we evaluate their profitability on the channel and give a recommendation…” “We quickly learned was that domain expertise is really important categories end up being pretty different in and they're not dramatically different but they're different enough where the margins of winning or losing can be that difference.” “I really like the building of our organization what one of the things that always keep in my mind is the goal has always been big people create better results than they even thought was possible so that that goes for both our clients as well as our team like help people learn to be not only good at commerce but also really good for client service.” “To help someone like that it would depend on that the engagement would look like we love talking to people in the idea stage…” “The one caution is making sure that your listings don't make a promise that your consumers don't agree with because then you can sometimes get negative views…” “We're always hungry for finding new things so like on our team meeting and our team.” Chapter Stamps: 00:00 Intro 00:23 Chris Moe and Cartograph 02:56 Cartograph's Background 06:10 Best Thing About This Niche 09:33 How Can Clients Reach You? 12:32 Selling Goods on Amazon 15:32 Tips to Build Reviews for Your Product 18:22 Thoughts of Putting Up Your Own Brand 21:26 Chris' Biggest Win 23:00 Innermost Superpower Socials: Linkedin: linkedin.com/in/chrismoe1 Website: https://www.gocartograph.com/ Linkedin: https://www.linkedin.com/company/gocartograph/
On this episode of Food Chained, Chris Moe (Founder of Cartograph) opens up the Amazon marketing playbook for us and shares an immense amount of wisdom.Things we discuss:Amazon vs. DTCBuy w/ PrimeAmazon Affiliate pushesFBA vs. FBMAmazon remarketingAmazon Private LabelAnd more!Show Notes:Connect with Chris on LinkedInCheck out CartographCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple Whale
A successful ecommerce strategy takes more than an online shopping cart for your product or service. You'll probably want some kind of online ads.But that can be hit or miss. How do they really work? What can you do to create a truly successful ecommerce strategy?Chris Moe explains how in this information packed episode.What You'll Discover About eCommerce Strategy:* The 5 pieces of information every successful ecommerce strategy includes on their Amazon page* How to include a realistic investment level into your ecommerce strategy* How to find the search volume on Amazon for better product placement in your ecommerce strategy* The biggest mistake businesses make in trying to create a successful ecommerce strategy* And MUCH more.Guest: Chris Moe Chris is the Co-Founder of Cartograph, a team of 60+ people that help CPG and e-commerce brands grow their companies on Amazon. They currently manage $100M+ in GMV.Their clients include Magic Spoon, Four Sigmatic, Lemon Perfect, Popchips, and Kin Euphorics.Chris himself has 10+ years experience in sales and marketing. Before Cartograph, he worked at McKinsey as an Engagement Manager helping consumer companies in the US, Canada, Brazil, Europe, and Australia, with growth and pricing,He attended Cornell University, where he led a group that recycled and sent computers to developing countries and interned at Google on the Google Earth team.Related Resources:If you liked this interview, you might also enjoy our other Marketing episodes.Contact Chris and connect with him on LinkedIn and Twitter.The Amazon Research Tool Chris mentioned during the interviewCartographJoin, Rate and Review:Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at Lovethepodcast.com/BusinessConfidentialJoining the Business Confidential Now family is easy and lets you have instant access to the latest tactics, strategies and tips to make your business more successful.Follow on your favorite podcast app here as well as on Twitter, Facebook, YouTube, and LinkedIn.Download ♥ Follow ♥ Listen ♥ Learn ♥ Share ♥ Review ♥ Comment ♥ Enjoy
We talk zero sugar chocolate, working and distributing from home, educating the consumer, and helping brands grow.
Alan Baker, co-founder of Cartograph Wines, joins Steve Jaxon, Dan Berger and Harry Duke on California Wine Country. He has been a guest on this show a few times, most recently on February 17, 2021. From Radio to Wine (and Back Again) He used to have a career in public broadcasting, 15 years at Minnesota Public Radio in Minneapolis / St. Paul, doing classical music programming. Wine got his interest during that time after one good bottle of Alsatian Riesling. That got him interested in moving to Healdsburg in 2005. Today he and his wife make wine together in Healdsburg, focused on Pinot Noir and Riesling. His background came from on the job and also he took some technical classes at UC Davis. Dan Berger's cellar wine this week is a 2016 Iron Horse Chardonnay from Green Valley, within Russian River Valley, and it is a great example of cool climate Chardonnay that “does not pull any punches.” It is at its peak now, 6 years later. Join the Rodney Strong mailing list to receive special offers, information on new releases, and more. In 2008 Alan Baker made his first commercial wine, a batch of Pinot Noir, at the Crush Pad in San Francisco. It was a place designed by Michael Brill to allow people to experience every step of making wine, in a small batch. He was making wine commercially and other people made it just to keep at home. 2009 was his first North Bay production. Alan is the hands-on farmer and winemaker and his wife manages the business and tasting room, and they study the blends together. Click the logo to visit our sponsor Bottle Barn online for the coolest bargains on wine, beer and spirits. They taste a 2020 Cartograph Riesling of Sonoma Valley, east of Santa Rosa. It is not too warm a place to grow Riesling with good citrus flavors. The Gould Vineyard is up at the top of the hill. He describes it as a pile of boulders with vines. Bennet Valley and Sonoma Valley are close to each other and this wine shows the personality of this region. Pumpkin Pie and Riesling To demonstrate how well Riesling goes with Thanksgiving flavors, Alan has brought pumpkin pie, to taste with the Cartograph Riesling. Cartograph isn't in Bottle Barn because their production is so small, but it's on a lot of local restaurant menus and at the tasting room. They end up with a 2015 Pinot Noir from the hilltop between Anderson Valley and the Pacific Ocean. To qualify for Mendocino Ridge AVA you have to be 1200 feet above sea level, above the fog line, but 6 miles from the ocean so the cooling influence is still present. There is a lot of sunshine but the air is cool.
Broadcasted LIVE on Linkedin, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
In this episode, Mike Baudendistel interviews Chris Moe, co-founder of Cartograph, a company that helps brands grow on Amazon and Instacart. This episode of The Stockout is brought to you by RJW Logistics Group. The Love's retread warranty is simple: We cover the retread and casing for the full life of the retread. With over 430 locations, Love's Truck Care and Speedco network is committed to providing a tire program to meet your needs. Visit loves.com to learn more about our retread warranty.Follow The Stockout on Apple PodcastsFollow The Stockout on SpotifyMore FreightWaves Podcasts
In this episode, Mike Baudendistel interviews Chris Moe, co-founder of Cartograph, a company that helps brands grow on Amazon and Instacart. This episode of The Stockout is brought to you by RJW Logistics Group. Follow The Stockout on Apple PodcastsFollow The Stockout on SpotifyMore FreightWaves Podcasts
Chris Moe is the Co-Founder of Cartograph, a digital marketing agency with over 150 million dollars of client sales per year on Amazon. They have grown a number of CPG brands from zero to millions of dollars in sales, and many of them in just a few months. Today Chris is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand what Amazon Marketplace is, how to launch your new hardware product on Amazon, and how to understand the algorithms and marketing avenues to increase your Amazon sales. Today you will hear us talk about: How does Amazon work for selling a new invention hardware product? Using Amazon to sell products is very seller friendly. Make sure that you are ready to launch, and make sure that the timing is right. Have the first wave of product market fit. A lot of the time product negative feedback may just be messaging, not even in a flaw of the product. Pricing is a “triangulation exercise”. If you are cashflow constrained, make sure you price at the right price. Taking a low-price strategy likely doesn't make sense for an inventor on Amazon. How does Amazon actually work? How to launch (pricing, competition, timing). How to scale. Amazon Marketplace for inventors, hardware startups, and small emerging manufacturing brands. Fulfillment by Amazon Network (this is how you get that Amazon Prime Badge) The difference between standard shipping size, and oversize shipping size. Invest back another 20% or so into advertising on the platform. How the Amazon algorithm works Paid ads on Amazon Amazon reviews, along with content (the Moat on Amazon). EPISODE LINKS Chris Moe / Cartograph Links: Website: https://www.gocartograph.com/ LinkedIn: https://www.linkedin.com/in/chrismoe1/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!
A law passed by the Texas Legislature that prohibits large social media companies from banning users over their political viewpoints has been reinstated by a federal appeals court while its constitutionality is being evaluated in district court - meanwhile some Instagram filters are no longer available in Texas due to complaints over Meta's use of facial recognition technology filed by Attorney General Ken Paxton. Governor Greg Abbott speaks out in favor of private school vouchers that would transfer taxpayer dollars away from public schools. Drug overdoses are found to account for the most accidental deaths in Austin during 2021. A suspect in a 1996 cold-case murder in California has been arrested in Austin. The Driskill Hotel, Austin's oldest and one of the most historic in the U.S., has been sold by Hyatt Hotels to Dallas-based Woodbine Development - Hyatt will continue to manage the property. Nine Austin companies - including Cartograph, Homeward, and Scribe Media - are among Inc. Magazine's list of the 475 best workplaces in the country. Austin FC and its fanbase are split in opinions over the return of Cecilio Dominguez, whose MLS suspension for suspected domestic abuse was recently lifted. Smashing Pumpkins and Jane's Addiction have announced a show at the Moody Center on October 5 - tickets are on sale Friday. Weekend live music options: Friday sees a Delbert McClinton record signing at Waterloo Records at 5pm and the Old 97's at the Far Out Lounge. Saturday includes the Twist & Snap Crawfish Boil with Zach Person, Black Joe Lewis and Calder Allen at Fiesta Gardens, Ray Lamontagne at Waterloo Park's Moody Amphitheater, the Paramount Gala with Gary Clark Jr. Mudhoney and the Meat Puppets play Antone's on Saturday and Sunday. Sunday catch Wallows at Stubb's, and an unusual day metal show with Eagle Claw at the White Horse at 3pm. And finally some hopeful news on the heat - a NWS meteorologist predicts that rainfall may be on the way in late May to break the early summer heat wave.
This episode of Growth Sessions, Adam is joined by Chris Moe, Co-Founder & President of Cartograph to discuss how to build successful "better for you" CPG brands on Amazon. Chris shares how Amazon fits strategically into a CPG business. Learn how Cartograph has mapped out a playbook that has helped them scale to over 60 brands in 3 years with a combination of Amazon expertise, upstream work, and understanding unit profitability, along with cultivating an experienced team and encouraging relentless learning.
Admin note: Hey everyone! Please give us some feedback with out listener survey here: Enjoy the Vue listener survey (https://forms.gle/qd8kKv2HCWpRPcNZ9) There are so many tools out there that can make your life as a developer easier or more fun. In today's episode, Alex, Tessa, and Ari sit down to share some of their favorite tools. We hear about why everyone loves VSCode and find out the story of how each panelist came to use this editor for their work. We also dive into themes, terminals, and font choices, where there are some seriously hot takes. In fact, Alex has such hot takes, we are not even sure he will be a host anymore! Our conversation even gets into mouse selection, keyboard choice, where you hear about what a hot-swappable keyboard is, and some of the best extensions for typos. Ultimately, you have to decide what makes your life better and improves your workflow. We are just here to share what works for us. Tune in to hear it all! Key Points From This Episode: Hear what editor everyone is currently using and the story behind their decisions. What makes VSCode so powerful: all of its plugins. Everyone's VSCode theme of choice at the moment. Hear about some of the instances when Alex uses light themes. Find out what a ligature is and when you should and should not use them. Fonts that Alex, Tessa, and Ari use in their editors. The panel's terminal decisions; there are some seriously hot takes! Insights into why Alex doesn't really use git commands. Hear about Mac's productivity app, Alfred, and how it works. Some extensions that help with typos in the terminal. Why Ari uses a gaming mouse and how this has helped her. Ari, Tessa, and Alex's keyboard habits and which fingers they use for what. Some of the mouses Tessa, Ari, and Alex have used and currently use. A look at the panel's keyboard preferences. What a hot-swappable keyboard is and the benefits of using one. Final tools and tricks from everyone to end the show. Hear what the panel's picks for this week are. Tweetables: “What makes VS Code so powerful is its plugins. You can turn VS Code into an IDE, which is an integrated development environment. That allows you to have your debugging built-in.” —@fimion (https://twitter.com/fimion) [0:04:40] “My random, other extra dev thing is that I use a gaming mouse.” — @GloomyLumi (https://twitter.com/gloomylumi?lang=en) [0:31:41] “I feel like, if you have a mouse you take that opportunity to try a new mouse, because usually, you don't really have that option.” — Tessa [0:37:07] “Hot swappable boards are solderless. You just pop the switches up, pop in new ones, but you have to have something in the board to hold the switch in place.” —@fimion (https://twitter.com/fimion) [0:40:54] Links Mentioned in Today's Episode: Enjoy the Vue listener survey (https://forms.gle/qd8kKv2HCWpRPcNZ9) Sublime Text (https://www.sublimetext.com) VS Code (https://code.visualstudio.com) PyCharm (https://www.jetbrains.com/pycharm) Nyan Progress Bar plugin (https://plugins.jetbrains.com/plugin/8575-nyan-progress-bar) Yoncé (https://github.com/minamarkham/yonce) VSCodeThemes (https://vscodethemes.com) Dank Mono (https://philpl.gumroad.com/l/dank-mono) Cartograph (https://connary.com/cartograph.html) Comic Mono (https://dtinth.github.io/comic-mono-font/) Logitech K380 Multi-Device Bluetooth Keyboard (https://www.logitech.com/en-us/products/keyboards/k380-multi-device.920-007558.html) Logitech MX Master 3 (https://www.logitech.com/en-us/products/mice/mx-master-3-mac-wireless-mouse) Keycool KC-87 RGB (https://drop.com/buy/keycool-kc87-dual-mode-pudding-mechanical-keyboard) WASD Keyboard (https://www.wasdkeyboards.com/wasd-v3-104-key-barebones-mechanical-keyboard.html) Logitech G604 (https://www.logitechg.com/en-us/products/gaming-mice/g604-lightspeed-wireless-gaming-mouse.910-005622.html) Penn and Teller: Fool Us (https://www.cwtv.com/shows/penn-teller-fool-us/), CW Horizon Zero Dawn (https://www.playstation.com/en-us/games/horizon-zero-dawn/) (Playstation 4, PC) Sanditon (https://www.pbs.org/wgbh/masterpiece/shows/sanditon), BBC (PBS, Amazon Prime) Kipo and the Age of the Wonderbeasts (https://www.netflix.com/title/80221553), Netflix
Alan Baker of Cartograph Wines returns to California Wine Country with Steve Jaxon and Dan Berger. He has been on this show before, the last time was here, on January 8, 2020. First, they taste a bottle from Dan Berger's cellar, a 2017 Chardonnay from New Zealand, which was fermented in a concrete egg. It's the first one made in New Zealand ever, made by a master concrete expert. With the shape of the egg, the fermentation forces the liquid to rotate itself. You don't need human intervention to mix it. It is an unusual wine. It is very Bergundian, has an earthy funk, and a tropical fruit note, a bit like pineapple. It comes from Tony Bish Wines in New Zealand. It has 13.5% alcohol. It comes from Hawk's Bay, a cooler region on the North Bay, known for its Cabernet Sauvignon. They launched the Cartograph brand in 2010 with a Pinot Noir and a dry Gewurtztraminier. They specialize in Pinot Noir and dry Riesling. They do a little rose and sparkling once in a while. Alan Baker worked for Minnesota Public Radio as a producer and recording engineer. He followed his interest out here in 2005, got a foothold here working and moved to California. He has gone to UC Davis to take some classes but doesn't have an enology degree. They taste a 2019 Riesling from a vineyard near Marin county, where it's cold and wet. Dan Berger says it's one of the best Rieslings he has ever tasted. It's about 12.4% alcohol. This wine has "sensational" aromatics, from the long hang time on the fruit. There is a trace of apple, but like a jazz apple, spicier than the usual apple. This Riesling has a trace of sugar and a trace of acidity and both are playing against each other at once, back and forth. Dan says that Riesling reflects its region better than any other white wine grape. It's nice and dry but offset by a tiny trace of sugar. Alan says that's the joy of Riesling. Across the sweetness spectrum, there is still the zip of acid and dryness. The Cartograph logo is a stylized globe, with five points on the globe that are important to them and their journey with wine. Cartograph is doing personal virtual tastings with wine club members. Dan Berger says that the Bottle Barn Riesling selection is excellent. Dan and Alan love Riesling and can't stop singing its praises. Alan: "It's just such a magical grape. It's the greatest wine grape on the planet." Dan says he has some 30- and 35-year-old bottles of Riesling. The first plantings of grapes in Germany were done by the Romans but most of the grape varieties had trouble with the climate. After hundreds of years, they found that the Riesling was the one that did the best with the least amount of effort. Dan has been on Riesling vineyard properties in Germany that are so steep that you need to hold on to a steel cable to walk around. Steve asks, what about the sweet Rieslings? Alan says the sweetness is a stylistic decision but also depends on your weather, if it's warm, you will have to stop the fermentation short, so it's not too strong. Dan says there is almost no limit to how long you can age a good Riesling, which can last 10 or 15 years. Cartograph Wines does outdoor tastings, roughly at 11, 1 and 3. See the site for details. Now they taste a Pinot Noir. The knock on domestic Pinot Noir is that it doesn't age. But Alan says if you make it properly, you may get a good result with age. This is silky, flavors of roasted beets, a taste of pomegranate in the nose, and a spice component like ripe cherries. At first it was fruity. As it ages it has shifted toward truffle and mushroom. Later in its aging it will shift back to its honeysuckle stage. Dan says once it has had two hours of air, it won't get any better with more time before you drink it. They taste a Pinot Noir called Leonardo Julio. Julio (“Giulio” in Italian) is a Gallo, his grandfather is Leonardo. This is a 2013 sparkling from that vineyard. There is also a 2019 North Coast Rosé of Pinot Noir.
Alan Baker of Cartograph Wines returns to California Wine Country with Steve Jaxon and Dan Berger. He has been on this show before, the last time was here, on January 8, 2020. First, they taste a bottle from Dan Berger's cellar, a 2017 Chardonnay from New Zealand, which was fermented in a concrete egg. It’s the first one made in New Zealand ever, made by a master concrete expert. With the shape of the egg, the fermentation forces the liquid to rotate itself. You don’t need human intervention to mix it. It is an unusual wine. It is very Bergundian, has an earthy funk, and a tropical fruit note, a bit like pineapple. It comes from Tony Bish Wines in New Zealand. It has 13.5% alcohol. It comes from Hawk’s Bay, a cooler region on the North Bay, known for its Cabernet Sauvignon. They launched the Cartograph brand in 2010 with a Pinot Noir and a dry Gewurtztraminier. They specialize in Pinot Noir and dry Riesling. They do a little rose and sparkling once in a while. Alan Baker worked for Minnesota Public Radio as a producer and recording engineer. He followed his interest out here in 2005, got a foothold here working and moved to California. He has gone to UC Davis to take some classes but doesn’t have an enology degree. They taste a 2019 Riesling from a vineyard near Marin county, where it’s cold and wet. Dan Berger says it's one of the best Rieslings he has ever tasted. It's about 12.4% alcohol. This wine has "sensational" aromatics, from the long hang time on the fruit. There is a trace of apple, but like a jazz apple, spicier than the usual apple. This Riesling has a trace of sugar and a trace of acidity and both are playing against each other at once, back and forth. Dan says that Riesling reflects its region better than any other white wine grape. It's nice and dry but offset by a tiny trace of sugar. Alan says that's the joy of Riesling. Across the sweetness spectrum, there is still the zip of acid and dryness. The Cartograph logo is a stylized globe, with five points on the globe that are important to them and their journey with wine. Cartograph is doing personal virtual tastings with wine club members. Dan Berger says that the Bottle Barn Riesling selection is excellent. Dan and Alan love Riesling and can’t stop singing its praises. Alan: "It's just such a magical grape. It's the greatest wine grape on the planet." Dan says he has some 30- and 35-year-old bottles of Riesling. The first plantings of grapes in Germany were done by the Romans but most of the grape varieties had trouble with the climate. After hundreds of years, they found that the Riesling was the one that did the best with the least amount of effort. Dan has been on Riesling vineyard properties in Germany that are so steep that you need to hold on to a steel cable to walk around. Steve asks, what about the sweet Rieslings? Alan says the sweetness is a stylistic decision but also depends on your weather, if it’s warm, you will have to stop the fermentation short, so it’s not too strong. Dan says there is almost no limit to how long you can age a good Riesling, which can last 10 or 15 years. Cartograph Wines does outdoor tastings, roughly at 11, 1 and 3. See the site for details. Now they taste a Pinot Noir. The knock on domestic Pinot Noir is that it doesn’t age. But Alan says if you make it properly, you may get a good result with age. This is silky, flavors of roasted beets, a taste of pomegranate in the nose, and a spice component like ripe cherries. At first it was fruity. As it ages it has shifted toward truffle and mushroom. Later in its aging it will shift back to its honeysuckle stage. Dan says once it has had two hours of air, it won’t get any better with more time before you drink it. They taste a Pinot Noir called Leonardo Julio. Julio (“Giulio” in Italian) is a Gallo, his grandfather is Leonardo. This is a 2013 sparkling from that vineyard. There is also a 2019 North Coast Rosé of Pinot Noir.
In this episode, Jay is joined by Chris Moe, COO and Co-Founder of Cartograph.Cartograph is an eCommerce focused agency that helps organic and natural CPG brands sell their products on Amazon.Chris joins us on the podcast to discuss how to sell better on Amazon. He walks us through how most of the value on Amazon is created upstream and what exactly is meant by that.We also discuss what you need to have in place before you sell on Amazon, why you need to sell on Amazon, and what product offerings work best on Amazon.Chris also talks about why there shouldn’t be much concern about Amazon cannibalizing your sales and what metrics signal success on Amazon.To learn more about Cartograph, visit: https://www.gocartograph.com/If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.
DTC brands in certain CPG categories are flocking to Amazon, and with the right strategy, the opportunity for growth is abundant. Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the Amazon and eCommerce industry. In this first chat, you'll hear how Chris Moe and Jon Willbanks, Co-founders of Cartograph, have taken brands like Justins, Lily's Chocolates and Country Archer to millions in sales in a matter of months. Join us to learn from their playbook and expertise. Topics the panel will cover: Winning formula for DTC growth on Amazon How to create a full funnel advertising strategy and build a brand on amazon How to think about cannibalization and why DTC brands in food, health and beauty need to be on Amazon Ways to strategically think about product packaging to optimize for profits
Episode 09: A playground grows faster than the children who play there; a map serves as the perfect bait for a swarm of hungry agents; the lich returns with more dread than hope...Welcome to Hidden Oaks! Stories Timing Index: - "The Butterfly" - 00:53 - "The Cartograph" - 16:29 - "Partial Delivery" - 25:42
Chris Moe is the Co-founder and COO of Cartograph, an agency that creates custom solutions for 30 different brands to sell successfully on Amazon, including Lily’s chocolates, Justin’s nut butters and Fourth and Heart. On this episode of ITS, Chris breaks all things Amazon down for Ali, explaining the different ways to sell on the platform and the keys to success selling there.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In The Sauce on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In The Sauce is powered by Simplecast.
Alan Baker from Cartograph Wines joins Steve Jaxon and Dan Berger on the first California Wine Country show of 2020. He was last on this show in December of 2018. Alan Baker was a Music Major in college and worked with music in public radio for 15 years before he got into wine. "It was a Riesling that got me hooked," he says, as he tells the story. In 2005 he moved to Healdsburg. "I got bit by the bug." He loved it so much that it was time to get into the business. He made wines at Crushpad in San Francisco, then he got hired to work there. He did also take some classes at UC Davis. 2009 was the first Cartograph vintage. They make about 2000 cases per year. The Cartograph label is a circle with five points, which show where he and his wife discovered wine, separately at first and then together. His tasting room is downtown Healdsburg next to Vallette restaurant (whose owners are also Steve's friends.) Healdsburg has a fun weekend January 24-26, the Healdsburg Tastemaker Weekend. It is a promotion for the community but also a time of year when chefs are not quite as busy as usual so they are able to book special events with chefs and winemakers. There are also cooking classes with Cousteau Bakery. Go to stayhealdsburg.com to find the Tastemaker Weekend link. They are tasting a 2016 Riesling that Dan says is "just about ready," now. Dan likes to keep Rieslings at five years, which is when they expand. Dan says it's a year shy of when he would drink it. It is in its prime right now. It has good acidity and has very little sugar. Dan Berger tells about how difficult it is to start small and go commercial and have it be profitable. Alan says it comes out as an expensive hobby and a labor of love, still, while it develops. This year for the first time they are doing two Rieslings. The got some from Willamette Valley in Oregon and some other Riesling grapes from Marin County. They picked late, October 25, at 20.1 Brix, not very ripe. Dan says that sweetness sells Rieslings but Alan is "a dry freak" who makes a Dry Riesling and then has to wait for it. Also in the studio today is Glenn Dennler, also a winemaker. For the rest of the episode they taste and discuss wines from both of today's guests.
From a longtime career in classical music production for public radio, to being one of the fist wine podcasters to becoming a successful winemaker and brand co-owner, Cartograph Wines’ Alan Baker has had a journey fueled by creativity and passion. Alan’s “Aha!” moment after opening a bottle of Riesling on a kayak in the middle of a lake, sparked an immediate desire to learn more about wine and ultimately inspired him to leave a 15-year career at Minnesota Public Radio to journey to Healdsburg, California – the heart of California’s acclaimed Russian River, Alexander and Dry Creek Valleys - to pursue this new craft. Unsure of what aspect of the industry he would be best suited to, he used his radio experience to create a wine-focused podcast (the second only in the industry) called Cellar Rat, trading publicity with wineries for knowledge and offering listeners an inside look at all aspects of the wine business. As one of the very first wine podcasters, through interviews and in-depth episode research, Alan was able to dig in and learn in-depth the ropes of the wine business. His quickly amassed knowledge and passion for the industry landed him a position at San Francisco-based custom crush and production facility, CrushPad - where he worked through the business to become a consulting winemaker.Leveraging his podcast’s growing audience, Alan offered his listeners the opportunity to participate in the winemaking process and the fruits of his labor, in turn assisting him in funding his venture. For a fee, audience members could visit the production facility and take part in Alan’s project. He documented it all on a video podcast - which grew to be called Pinot 2.0 and the group of regular participants became known as “The Rat Pack”. Successfully utilizing his social media following, Alan employed crowd-sourcing to fund his first release (Cellar Rat Cellars) and build his brand long before these terms became commonplace. Only after meeting Serena Lourie, his now partner in business and life, as her assigned mentor winemaker at CrushPad, was the dream of Cartograph conceived. A socially responsible company built on strong relationships and with a goal of producing truly exceptional and distinctive wines, Cartograph was founded in 2009. Known for their elegant, ultra-premium Pinot Noirs, Alsatian-styled white wines and now sparkling wines (new to 2018) the brand’s core values center on education and the importance of being hands-on, to make truly handcrafted wine.
This week we are featuring my interview with Alan Baker and Serena Lourie, the founders and Owners of Cartograph Wines out of Healdsburg, CA. You can check out more information about Cartograph Wines at their website Wine Recommendations - These wines were sent to us as samples. 2017 Green Ranch Riesling - priced around $29. Hands down one of the best dry Rieslings I've ever had. Very fruity with flavors and aromas of citrus and stonefruits Healthy level of acidity making it a perfect pairing partner with seafood, pork or Thai dishes Delicious and worth you hard earn cash 2017 Starscape vineyard Gewurztraminer - priced around $29. I am a sucker for Gewurztraminer wine and this one delivers Very aromatic, fruit and complex with flavors and aromas of lychee (of course it's Gewurz) along with citrus, stonefruit and floral notes Complex, great acidity and a finish that won't quit Pair with Asian dishes and you won't be disappointed 2016 Cartograph Estate Pinot - priced around $68. Coming to you straight from the Russian River Valley, this is Cartograph first Estate Pinot Lots of red fruits: cherries, raspberries with hints of orange blossoms and a slight herbal quality Also the perfect balance of acid and tannins that coated my mouth and inviting me in for another sip (or glass or two) I think pairing this with a mushroom based dish will really make this wine sing
Alan Baker, co-founder of Cartograph Wines, joins Steve Jaxon and Dan Berger on California Wine Country today. They taste three wines a Cartograph 2013Brut Rosé Sparkling Wine, a single vineyard Pinot Noir and a blended Pinot Noir. Their first tasting is Cartograph’s first sparkling wine, a brut rosé, with almost all Chardonnay and 1.5% Pinot for the salmon color, and a small amount of sugar in the dosage. Steve finds it “adorable.” Dan Berger says it has terrific acidity as every good bubbly wine should have. He notes that the Pinot flavor actually comes through, even if in such a small amount. Alan Baker explains that they made the base wine of Chardonnay then separated half of the grapes to make this sparkling wine, and with the rest of the wine, they added no additions and no dosage and call it “brut zero.” Steve asks Dan to explain dosage, a French term for the sugar addition just before putting the cork into the bottles. Alan Baker and Serena Lourie founded Cartograph. Alan worked for 17 years as a radio engineer in Minnesota. He tells about his taste of a 1998 Alsace Riesling that set him off researching wine. He was so interested in wine that he moved to Healdsburg and got some jobs in wineries. He started a wine blog and an audio podcast and he promised his employers that the podcast would promote their wineries. Then NPR picked up the podcast, so that helped him get great guests. It’s called The Cellar Rat. (The blog runs from April 2005 to May 2010, right up to when he released his first Cartograph wines. The blog is a record of his exporations, learning and achievement over those years and is still available at the website. Some audio episodes are also available on various platforms.) His first production was 100 cases of Pinot that he sold as futures to his podcast and blog audience. That is how he funded his first vintage. After his first wine was made, Alan got hired to work at Crushpad. He has also taken continuing education classes at UC Davis. Dan Berger mentions the competition for fruit in Sonoma County, where everyone wants Pinot Noir. He had to plant some of his own vines to have a steady supply. That’s important for a consistent production. He makes Gewürztraminer and Riesling. Next they taste a 2016 Pinot Noir, made from a single clone, the 777 clone, from their estate property. In Spring 2018 they released single clone wines. They also make an estate blend. Dan Berger thinks this wine is way too young, and it has depth and an intense mid-palette, which he thinks will benefit from about 10 years. Cartograph sells almost all of their wine direct to consumer and through their wine club. Alan Baker is grateful for their strong local following and the many wine industry people who purchase their wines. Dan Berger says that this is the first taste of the 2016s and it is impressive. Of course it can be decanted which makes up for less aging. Cabernet Sauvignon used to be on a 4½ year cycle, now it’s 2½ which is too young. Alan explains the name Cartograph and the label, which represents a globe with five locations where he and his wife had their most important formative wine experiences. Dan asks Alan about how he chose the varieties he works with, especially the cooler climate white wines. This next Pinot Noir is another blended wine, which Dan says is quite complex and not as explosive as other similar wines at similar high prices. The lower alcohols do allow the fruit tendencies to jump out more. He also says that the spice component will be lost in 6-10 years and the flavors will be stronger. Dan says that Alan captures natural varietal character as well as the vineyard character. Alan says that his job is to act as a shepherd rather than a heavy-handed winemaker intervening all over the process. This is the first year they released wines from their estate vineyard. They are embarking on a replanging program to match their vines to their location.
Wine Road: The Wine, When, and Where of Northern Sonoma County.
Wine Road Episode 16 - Healdsburg 3 Day Itinerary In this episode we share our favorites for where to go, stay, dine, sip, and play in Healdsburg. Including coffee shops, bakeries, and of course tasting rooms. Wine Road provides the Wine, When and Where of Northern Sonoma County with news on events, wineries, wines, dining options, activities, and places to stay. Links: Lodging Healdsburg • Best Western Dry Creek — http://www.drycreekinn.com • Hotel Healdsburg - http://www.hotelhealdsburg.com • Camelia Inn B& B - http://www.camelliainn.com • Grape Leaf Inn - http://grapeleafinn.com • Healdsburg Inn on the Plaza - https://www.healdsburginn.com Restaurants, Bakeries and Coffee shops • The Wurst - http://www.wurstrestaurant.com • Persimmon - http://www.persimmonhealdsburg.com • Valette - http://www.valettehealdsburg.com • Shed - http://healdsburgshed.com • Flying Goat Coffee - http://flyinggoatcoffee.com • Costeaux Bakery - http://costeaux.com • Donwtown Bakery - http://www.downtownbakery.net • Healdsburg Bar & Grill - http://healdsburgbarandgrill.com • Cafe Lucia - http://cafelucia.net Wine Tasting Rooms • Thumbprint - https://thumbprintcellars.com • Hawley - https://hawleywine.com • Portalupi - http://www.portalupiwine.com • Toad Hollow—http://www.toadhollow.com • C Donatiello - http://www.cdonatiello.com • Cartograph - http://www.cartographwines.com • Road House - https://www.roadhousewinery.com • Spicy Vines - https://spicyvines.com • Selby - http://www.selbywinery.com • Long Board - http://www.longboardvineyards.com • Holdredge - http://www.holdredge.com • Sapphire Hill - http://www.sapphirehill.com • Kelley & Young - http://www.kelleyyoungwines.com • Hearts Desire - http://www.hartsdesirewines.com • Davis Family Wines - http://www.davisfamilyvineyards.com Cider • Sonoma Cider Tap Room - http://sonomacider.com/taproom/ Shops and Art Galleries • Mr. Moon’s - http://www.mrmoons.com • Art Galleries - http://healdsburggalleries.com Trip Planning Resources • Wine Road Concierge Service - http://www.wineroad.com • Wine Road Map - https://www.wineroad.com/maps/ Credits: The Wine Road podcast is recorded, mixed, and mastered at Threshold Studios Sebastopol, CA. http://thresholdstudios.info
Design for War and Peace: 2014 Annual Design History Society Conference
An analysis of Ruth Taylor White’s “cartograph” for the 1945 guidebook A G.I. View of American Red Cross China, India and Burma, published by the American Red Cross.