Host City

The art of being yourself to attract visitors Case studies of how destinations have used events to create a destination brand What can cities learn from other sectors about building a marketable brand? Placemaking: how to integrate the design and management of public spaces into major event strategy Speakers: Chloe Targett-Adams, Global Director of Promoters and Business Relations, Formula 1 Georgina Warren, Head of City Events and Experience, London & Partners Susan Sawbridge, Manager, New Zealand Major Events Andrew Dixon, Director, Culture, Creativity, Place Moderator: James Paterson, Principal, MI Associates

Is it possible to create a common language for measuring the impact of events? What kind of effects should be measured and how? Which of impacts are the most challenging to measure and how can this be overcome? Can local benefits be considered alongside more global concerns? Can hosting events create happier, healthier citizens? Speakers: Frank Leenders, Director General, FIBA Media and Marketing Services Rebecca Edser, Senior Major Events Consultant, UK Sport Georg Spazier, CEO, innsbruck-tirol sports Asahi Takano, Partner, Portas Consulting Moderator: Iain Edmondson, Director: Legacy Delivery Ltd; International Association of Event Hosts

Can broadcasters sustain their reach or will they be further disrupted by technology companies? Immersive media and its role in event experience, both at the event and for fans at home Enhancing live event reach in the digital, catch-up world How can eSports contribute to the values and development of sports? Speakers: Stefan Kuerten, Executive Director of Sport, European Broadcasting Union Andy Edwards, President, Nitro Circus Erich Wolf, Managing Director, Red Bull Air Race Moderator: Fiona Green, Director, Winners FDD Ltd

How major events can drive transport innovation What will urban transport look like in 10 years and what role will major events play in these changes? How technology is transforming the event transport and logistics sector Speakers: Panos Protopsaltis, CEO, Global Event Mobility & Management Solutions (GEMMS) Rutger Alferink, President, Saan Trucking Stefano Manelli, Director, CITEC Moderator: Ben Avison, Conference Director, Host City

How to design venues that stand the test of time Successful venue operators share experiences of how they maximise footfall and impact How innovations in venues can drive revenue Achieving economic and environmental sustainability With a keynote introduction by: Peter van der Veer, CEO, Rotterdam Ahoy and President, European Arenas Association Speakers: Barry Fleeting, Head of Centre, National Sports Training Centre Inverclyde Alexander Hahner, Head of Key Account Management, Party Rent Moderator: Adam Nelson, Deputy Editor, SportBusiness Professional

Shared experiences of major event security strategies The future of access control At what stage should a host city develop a security strategy? Speakers: Patrick Vajda, Senior Consultant, SIACI ST HONORE - S2H Ken Scott, Head of Inspectorate at Sports Grounds Safety Authority (SGSA) Billy Garrett, Director of Sports and Events, Glasgow Life Moderator: Daniel Cordey, Chairman, Association of Global Event Suppliers

Aside from sport, what kind of event content holds the greatest appeal for cities to host and why? What do hosts need to bear in mind when designing venues for multiple potential future uses? What does the future hold for the live music and festivals sector and how can cities maximise opportunities? How can cultural development be integrated into civic regeneration strategies? SPEAKERS: Marcel Ridyard, Senior Associate - Sports and Leisure, AFL Architects Nick Prichard, Global Alliances, Cirque du Soleil Martin Reeves, Chief Executive, Coventry City Council Geoff Ellis, CEO, DF Concerts & Events Moderator: Adam Nelson, Deputy Editor, SportBusiness Professional

Why do some hosts deliver better events than others and how can the sharing of knowledge between past and future hosts be increased? How far up the supply chain can outsourcing go? Is a turnkey, “pop-up” organising committee a viable solution for mega event hosts? Which functional areas require the most specialist expertise from international experts? What might major event delivery look like in 2022 and beyond? SPEAKERS: Neil Carney, Project Director for the 2022 Commonwealth Games, Birmingham City Council Nadja Burkhardt, Event Supervisor, Eurovision Song Contest, EBU David Tunnicliffe, Commercial Director, GL events UK David de Behr, Head of Sales Major Events, Aggreko Event Services Kevin Menk, Head of Sales, Sport & Event, Röder Moderator: Robert Datnow, Managing Director, The Sports Consultancy

Which events are more appealing to host cities and why – sports, business or entertainment events? Mega, major or small? How are geopolitical trends and concerns over event governance impacting the distribution of future major events? Where in the world will future investment be strongest? What impact might Brexit have? Why are some populations cynical while others are supportive of major events, and what does this mean for hosts and event owners? How can the aims of global events and local development be better aligned? How to provide best conditions for host cities to succeed Speakers: Robbie Clyde, Head of EventScotland Niels Nygaard, President, National Olympic Committee and Sports Confederation of Denmark and Vice President, European Olympic Committees Stuart Turner, Head of Major Events, Auckland Tourism, Events & Economic Development Guillaume Poisson, Head of EURO 2020 Host Country Projects, UEFA Debra Mountford, Project Manager, OECD Moderator: Mark Cooper, Senior Consultant, JTA

What are the biggest issues the major events sector faces right now and how will these impact its future? How are major sports, business and entertainment events evolving through the fourth industrial revolution? What are current trends telling us about the kind of content and formats that will be in demand in the future? What can event owners, organisers and hosts do to ensure major events become more financially and environmentally sustainable? Speakers:  Dr. Bridget McConnell CBE, Chief Executive, Glasgow Life Dimitri Kerkentzes, Deputy Secretary General, Bureau International des Expositions (BIE) Jon Dutton, Chief Executive, Rugby League World Cup 2021 Alban Dechelotte, Head of Sponsorships & Business Development EU Esport, Riot Games Ansley O’Neal, Olympic Programme Commission Manager, International Olympic Committee Moderator: Paul Bush OBE, Director of Events, VisitScotland

Hosting Opportunities: How to Make Your City and Event Stand Out Delivery and Legacy: How to Maximise Sustainability, Security and Revenues Moderators: Robert Datnow, Managing Director, The Sports Consultancy and Rick Traer, CEO, Canadian Sports Tourism Alliance

How to build a reputation as a leading event destination Which events have the biggest impact? Integrating conventions into wider events strategy Developing urban economy through science and business events Panel: Opening Remarks: Adriaan Visser, Vice Mayor of Rotterdam and Alderman for Sports Dr. Reinhard Pfeiffer, Deputy CEO, Messe Munich Michael Nagy, Commercial Director, Rio Convention and Visitors Bureau Andrew Bacchus, Head of Sports Economy, UK Department for International Trade François Moreau , Head of Innovation and Enterprise, City of Paris Moderator: Aileen Crawford, Head of Conventions, Glasgow City Marketing Bureau

New, existing or temporary venues – how to decide Architectural transformations for sustainable mega events Powering the temporary infrastructure revolution How to work with organisers and destinations to enable sustainable events Sooad Islam, Associate, Populous Mark Breitenmoser, Head of Strategy, Nüssli David de Behr, Head of Global Events, Aggreko Moderator: Daniel Cordey, Chairman, Association of Global Event Suppliers

Which events offer good - or poor - customer experiences? How cities build a cultural profile to attract visitors The convergence of entertainment and sports City spaces for urban festivals John Langford, Vice President and General Manager, The O2, AEG Facilities Devorah Blumberg, Manager of New Zealand Major Events Iain Edmondson, Head of Major Events, London & Partners Moderator: Rachael Church, Director of Editorial and Communications, World Academy of Sport

Knowing the risks: how dangerous are cities today? What event organisers and venues can do to ensure health and safety The threat of terror in entertainment venues – is anywhere safe? The importance of strong partnerships in delivering safe events Panel: Karen Eyre-White, Chief Executive, Sports Ground Safety Authority Patrick Vajda, Sports and Events Consultant, Marsh Bernie Higgins, Assistant Chief Constable, Police Scotland Dr Musa Gumesa, Deputy City Manager: Community and Emergency Services, City of Durban Moderator: Mike Lee, Chairman, Vero Communications

Keynote Address: Fawzia Peer, Deputy Mayor, City of Durban

New multi-city and multi-sport formats: the European Championships in 2018 and beyond The transformation of the Commonwealth Games Which events are leading the way on transforming accessibility and integration? How disruptive innovation and digital transformation are impacting events Can sponsor-led content add value? Panel: David Grevemberg CBE, CEO, Commonwealth Games Federation Kulveer Ranger, Vice-President, Public Affairs and Strategic Communications, Atos UK Itay Ingber, Chief Operating Officer, Matchvision Julian Ternisien, Head of Sports Rights, European Broadcasting Union Moderator: Marc Webber, Head of Sport, audioBoom

Attila Szalay-Berzeviczy, Chairman, Budapest Olympics Foundation

Prof. Dr. Ugur Erdener, President, World Archery and NOC of Turkey and Vice President, IOC

How Asian economies are developing through events Introducing the new owners and creators of event content Understanding China’s strategy of building an $850bn sports sector by 2025 The rise of city branding and the growing role of event experiences Panel: Wang Dong, Vice President, Alisports Claire Ballard, Regional Marketing Director, Feld Entertainment Erich Wolf, Managing Director, Red Bull Air Race Dr. Keith Harris, Board Member, Everton Football Club; Chairman, Keith Harris & Associates Moderator: Ben Cronin, Editor, SportBusiness International

Can the world’s biggest sports renew their image? Do cities have faith in bidding procedures? How rights holders can rebuild trust in audiences Are business and cultural events immune to issues of integrity? Panel: Dr Bridget McConnell CBE, Chief Executive, Glasgow Life Yves Le Lostecque, Head of Sport, European Commission Adam Pengilly, IOC Member, VP of International Affairs, International Bobsleigh & Skeleton Federation (IBSF) Risto Nieminen, President, Finnish Olympic Committee Ignacio Packer, Secretary General, Terre Des Hommes Moderator: Callum Murray, Editorial Director, Sportcal

Sir Craig Reedie CBE, Paul Bush OBE, Director of Events, Visit Scotland Dimitri Kerkentzes, deputy Secretary General, BIE (World Expos) Sarah Lewis, Secretary General, FIS and AIOWF (Association of Winter Olympic Sports Federations) Francesco Ricci Bitti, President, ASOIF (Association of Summer Olympic Sports Federations) Simon Clegg CBE, Chief Operating Officer, World Expo Dubai 2020 Moderator: Robert Datnow, Managing Director, The Sports Consultancy

Hosted by Matthew Astill, CEO, Cavendish Group and Ben Avison, Editorial Director, Host City with a welcome from Sir Jim McDonald, Principal, Strathclyde University. This is followed by Sir Craig Reedie CBE, President, World Anti-Doping Agency's Keynote Speech

How to bid for and benefit from the European Capital of Culture How cities can develop a programme of cultural events How to create cultural events that benefit society and attract visitors Chair: Karel Bartak, Head of Culture Unit, European Commission (EU Capital of Culture)

#HostCity2015 Conference and Exhibition: Creative Innovation Connecting Cities with Sports, Business and Cultural Events