Launch For Profit

AFTER your offer is selling, your journey isn't over. THIS is what to DO once your sales begin to take off! Click here to join us LIVE at https://CashFlowEmpireLive.com/Steve 

In this episode, you'll hear the audio replays of the two speech that started all of this buzz about Dramatic Demonstrations. These 2 hours are both speeches, mixed with live commentary Russell Brunson and I made after each speech. This formula is 'c'uring LeadFlow for businesses and I'm excited for you to use these lessons in your own marketing. Truly this formula is a marketing formula at it's purest. Enjoy!

The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com  

Muahaha. This makes finding leads quite simple on any platform (there's a new one pooped out every half a blink, it seems). Here's how I use em for GOOD leads.

This is such a huge lesson. It's one of my tricks for personal growth. I can't emphasis how powerful this is but don't use it unless you're willing to get uncomfortable. You'll see what I mean...

Bit of a different episode. The mental part of this game is huge. I was so fueled by the pain in my life that once I started healing, I found it hard to continue in business for a few months while I switch up my mental fuel sources... buckle up.

Every marketplace you choose to sell into has only survived because the companies inside of it all learned an acquisition method (which they've passed onto each other (kinda))

Of course your offer and biz should be unique. But how unique? I wanna share with you one of my tricks for remaining new/different in a marketplace, but safely. Too blue = tough market acceptance... lets dive in. 

I understand the need to help others when they're down, but this is why "free free free" hurts everyone and how to fix it - so you use "free" in the right way (for everyone)

Take your time to maintain relationships of those you worked for in the past. Here's some good tactics for keeping your old boss-employee relationships alive...

One of the more frequent non-business questions I'm asked is "how do you balance work and life"? Honestly, Idk. But here's some ways that I TRY to... or just don't care.

  Get the deep dive on 109 offers that won, over 300 pages, 2 years, $20k in R&D, and probably a "boom" somewhere...   Grateful for all of your support and patience!   Go grab the digital copy now for just $7 OffersThatWon[dot]com/book (physical copies available too)   The purpose of this book is to expose patterns in the offers that make it rain fat stacks of cash on the entrepreneur...   and even as "the offer guy" i was surprise by how firm some of the patterns were, which I've never seen before...   Treat this book like a directory, library, and inspiration for your next internet offer...   Grab your copy at OffersThatWon[dot]com/book

Things have shifted, who CAN'T feel it? Here's what I think is starting to happen, and how I'm reacting to shift with the moving tide...  

Ever wonder why it's called a "SALES Funnel" and not a "MARKETING Funnel"...? It matters. In this episode I explore where I feel the role of marketing takes the back seat inside a sales funnel... Have a listen

The talent of funnel-building requires the blend of a few skillsets. In this episode I'm going to show you the 3 skillsets that I already had, which helped be pick up funnel-building with ease.  If you want help building your next/first funnel, and if you wanna use my personal funnel-building checklist on your own, go take the live and free, 5-day Sprint at BuildYourPerfectFunnel.com...

Today I'm sharing the story of Yvonne Ruckert...who did a 5-figure launch in my OfferLab Pro on her first time. And it was far from perfect. She is an ActiveCampaign Genuis...but the funny thing is, she accidentally fell into ActiveCampaign. It wasn't her first skill. She learned it on the fly and made it happen. Yvonne is an example of what OfferLab pro can do for you. You can apply for it here: https://myofferlab.com

The HUGE problem with getting organic leads through social media is that your posts will be lost in the ether of Facebook in 24 hours, never to be dug up again. Marley Jaxx has opened my eyes to a new way of sharing my offers. Youtube videos are FILLED with that sweet sweet SEO. So when you post videos, they will remain there for a long time AND will gather more and more leads over time. The ROI behind YouTube is phenomenal and she's ready to share her secrets at OfferLaunch behind leveraging Youtube as a marketing tool for ETERNAL leads. Grab your ticket HERE to learn her methods: https://offerlaunch.com/

I wanted to answer a question that I get asked a lot: how do you get things done faster? It's pretty simple and straightforward. As Tim Grover would say, pressure is a privilege.

Building a sales funnel can be an intimidating process. It's not uncommon to have a lot of creative decisions that you need to make quickly. Luckily, I was able to get some insight into funnel design from Jake Leslie. He is Clickfunnels' TOP funnel designer...and is also someone that Russell Brunson and I personally use for our stellar sales funnels-- yep, he's THAT guy! He'll be talking at on stage at OfferLaunch to show you how to build drop-dead gorgeous funnels like a conveyor belt. Get a ticket HERE: https://offerlaunch.com

Blake Nubar's method for turning your social media profile INTO your funnel, is epic. I haven't seen anyone else do this and it led to $1M in 25 days... waaa? In this episode, Blake is gonna show you more of the details to his "evil genius"....

I wanna address one of the greatest BROKE mentalities in entrepreneurs (in our funnel space online) that continues to rise up. There's a fundamental shift in your head that must take place once your funnel is done and your offer is good-enough-to-sell. Lets talk about it real quick...

At the start, Marketers are solely responsible for revenue. You may be the ONLY one driving sales in your company. Understandable, but INTENSE! Here's 3 ways I took that pressure off of myself so you can do the same. This represents your transition from Marketer to CMO.

Solving the problem of not knowing what you're "supposed to be selling, or doing" is as easy as trying a lot of stuff. As you know, entrepreneurs are the only ones who smile at the challenge, figure out their business, and STILL might shut it down. However, in this episode, I wanna tell you why it's SMART to build, then burn...

Dave Woodward is KEYNOTING at OfferMind! In this episode, he shares some of his tricks for dealing with the negativity involved in growing any business. Also, "Dave, how did you become the CEO of ClickFunnels?". Let's dive in: Wanna join us at OfferMind? Grab your spot here: https://bit.ly/offermind_pod

Kaci's journey reminds me of mine. I NEVER thought I'd claim the title "coach", and I certainly never owned it until I heard someone else call me one. Kaci is gonna tell you about her simple path to high-ticket offers... Wanna here what Kaci has to share at OfferMind? Save your spot today: https://bit.ly/offermind_fbl

Growth... sometimes sucks. It's ultimately epic and I'm so grateful for it (afterwards). If you're like me, you might feel that the ground is CONSTANTLY shifting beneath you as you grow at a rate that confuses (and intimidates) those who know you. Why...? Wanna know my framworks on offer creation? Save your spot at OfferMind Today: https://bit.ly/offermind_fbl

Brad Gibb is a financial master. The skills you use to make a dollar, are NOT the skills you use to keep and grow your dollar. This episode will show you more about the advantage entrepreneurs have over those with a fixed income... Wanna hear what Brad has to share at OfferMind? Save your spot here: https://bit.ly/offermind_fbl

Rhonda has been a main coach in my OfferLab program for 2 years. How come I'm barely learning about her insane ability to leverage Low-Ticket, High-Volume Offers? Hear about her journey and processes behind a 17-year, $5.5 million dollar business (with a $3-5 product)... Wanna Hear What Rhonda Has To Share In OfferMind...Save Your Spot Here: https://bit.ly/offermind_fbl

The phrase "it costs twice as much and three times as long" is SO TRUE. We've just finished our epic studio, and here's what I learned (because frankly, I "wasn't tall enough" for this ride when I started it)... Need help on getting directions on what your next offer should be? come join us at OfferMind: https://bit.ly/offermind_pod 

Mandy Keene is a legend. She has helped Steve Larsen for 4 years now and through 4 major transitions in his own life. There's no greater way to halt all you're working towards than to not address the mess in your head... Save your spot today and listen to what Mandy Keene has to say in OfferMind: https://bit.ly/offermind_pod 

Nothing in my company is the same as 3 months ago. I've recreated and reinvented EVERY product in the last quarter. Here's what I'm seeing and WHY I did it... Need help in getting directions? join us at OfferMind: http://bit.ly/offermind_pod

You need to be good at what you do, of course, but beware the juvenile-entrepreneur trap. Simply executing the role of entrepreneur keeps you broke for a reason. Keep this single important lesson in mind when you're learning the role of 'marketer', and you should skip a lot of pain... Still haven't broken 7 figures? Get on a call with us. http://blockbustercall.com

This simple 5-step formula is something I came up with about 3 years ago to help me REMOVE the noise in my head, and help me see the next step I need to be taking. It's become popular enough that Russell Brunson asked me to teach it at Funnel Hacking Live, and again in the One Funnel Away Challenge. Enjoy, take notes, keep CLARITY! Is OfferLab Right For Me? https://capitalistcoaching.com/block-buster-call 

Entrepreneurs create. BUT the pursuit of creation can cause MAJOR drag on the business. Every new thing created ALSO requires a significant amount of maintenance. Here's some of the steps I take to keep my desire for creation from becoming complexity... Ready for your next 2CCX award? Give us a call: https://blockbustercall.com/ 

There's been a few times I've been scared to publish an episode because of it's topic... This is one of those times. Speak up. Buckle up. Trying to get your first (or second) 2CCX award? We can help. http://blockbustercall.com/

Devon Brown is one of the most talents Masters Of Ceremony (Emcee) I've seen or even heard of. He is the Funnel Hacking Live Emcee, he's been my own Emcee for several of my events, and is known in the industry as being the secret power to an event host. He's here to share with you what the most common mistakes are on stage AND why it's ok... What Would I Do If I Lost Everything And Had To Get It Back In 30 Days?  https://ofasignup.com/ 

The most challenging part of this life-path (in my opinion) is the work you'll do on your own head to play this game well. Here's how to increase your confidence as an entrepreneur... What would I do if I lost it all? This is what my next 30 days would look like: https://ofasignup.com

Q: "WHEN DO YOU GIVE BACK?" A: You don't needa be rich to give back... I went "charity shopping" a few months ago so I could find a cause that was meaningful to me. We found one that has been powerful and I wanted to tell you about it. Stop talking about impact and start making one here: https://privatesectorfund.com

Who does Russell Brunson hire to run Funnel Hacking Live? Who does Tony Robbins hire to run EPW? Who does Jeff Walker hire to run Launch Live? Who do I hire to run my events? Who does (you get the point).... Sage. Bari and Blue. Don't miss this one! This year has been rough for MANY reasons. In order to adjust, we had to switch to virtual events... There's pro's and con's to Live vs Virtual Events. You can type "How To Run A Virtual Event" into a search engine, or just listen to this podcast where Bari reveals all the things you WON'T find on Google. Want to break six or seven figures at your virtual event? Go to http://sagerocks.com

46 funnels since I left ClickFunnels. That's how many I've personally launched. THAT'S A LOT! You DO NOT need that many... Here's why I did it, AND why I'm killing over half of them... If you had a year left to live...what simple, lucrative offer would you create to take care of your family? Hit the link below to find out: https://yourfinaloffer.com/registration-v1

There were 3 specific themes from the last mastermind that I went to and, without question, they're gonna increase the revenue in my business. I thought I'd pass them on to you... Wardrobe Looking A Little...Broke? https://capitalismswag.com/pig40069815

Selling is NOT manipulation, but there's a point when it can FEEL that way (especially if you've come from a lot of false beliefs about money). Here's why it happens, and how to skip that feeling. Keep your customers feeling fed, not forced… ...And never apologize for selling! In this episode, I really want to drive that point home and explain what different types of marketing you can use to sell, sell, sell… and keep selling way after the launch. This is the type of stuff I’ll be teaching at my in-person event Workshop for Profit… It’s a LOT, so grab your pen and paper and let’s get started!   Key takeaways: Why the launch itself is NOT enough (00:57) A series of mini-events before the big event... (05:18) Here’s what interruption marketing really means (07:25) The point when people ask you to sell them things (11:54) Building relationships by stepping out of the box (16:46) What is hope marketing and why it sucks so much (21:54) This is how and WHY I teach and organize events (24:31) Additional resources Want me to review your offer? Reserve your spot for Workshop for Profit NOW Get your ticket for Offer LaunchPad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

I don't believe we're a generation of pansies... I don't believe we've inherited a theme of failure. I don't believe my peers have a lack of discipline... I DO believe we have a terrible addiction.  To be honest, I am sick and tired of people saying that millennials are weak. This generation is simply having to deal with very different challenges than our grandparents. And I think one of those challenges is the giant megaphone that is the internet. Everything is amplified and it all seems larger than it really is. Let’s dive in and explain personal and business implications...  Key takeaways: Sometimes you have to do things that suck (00:57) The generational gap and what it entails (04:29) Why everything seems so crazy right now (09:15) Our big addiction and why it’s so dangerous (13:23) This is what we have to start doing… right now (17:58) Put yourself in situations where you can grow (22:04) Additional resources Get your ticket for Offer LaunchPad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Russell Brunson shares how he fixed the Launch Business trap. There's a specific set of activities used to launch a product, but a totally different set of activities to evergreen a product.  We also discuss how Russell came up with his best ideas, what to do if you’re stuck at the $1 million mark, and how to revamp your launches. I've never heard Russell teach this stuff, so brace yourself. And if you wanna hear his whole speech, go get the recordings of my last event at OfferLaunchpad.com. Enjoy! Key takeaways Back when I just started working for Russell (00:57) Russell’s foolproof method to get hot traffic in (05:00) How to relaunch the funnel for maximum profit (09:40) The evergreen tactics Russell uses for his products (13:03) How to find your purpose and go after the right thing (17:12) This is how Russell’s sales calendar looks like (22:07) Russell is writing a new book and this is how he does it (23:49) Additional resources Get your ticket for Offer LaunchPad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

This shocking story will show you a lucrative strategy that anyone without a product can use to make it rain. From zero, with no product, to $1m in 25 days, and on to $7m in one year. You'll wanna hear this one… Blake Nubar leveraged other people’s email lists to launch for millions in profit. What? Isn’t email dead? No, my friends, and if you’re not building and nurturing prospects through email, you’re missing out on major cash flow. Tune in to hear how Blake went from 0 to $1m in less than a month and if you wanna hear his full 60-minute strategy, go get my event replays at OfferLaunchpad.com...   Key takeaways: Blake’s beginnings in the world of marketing (01:12) How he figured out and implemented this strategy (03:19) The first round: just a FB group and no product (06:20) How to build relationships and gain access to lists (11:25) A short recap of this killer sales strategy (16:31) Here’s why this strategy is better than paid ads (19:20) This is where you can hear the full strategy from Blake (23:14)   Additional resources Get your ticket for Offer LaunchPad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

The internet is powerful, obviously, but it also hinders sales ability. Here's how to treat the internet so your high ticket sales don't suffer. Robbie Summers is a genius and the top salesman at ClickFunnels… And today he’ll give us a sneak peek of the cash flow strategies he’ll share at Offer LaunchPad 2020! So if you have an offer you want to launch for profit and design it so it generates a constant stream of cash… This is the event for you! For now, let’s jump into the episode…  Key takeaways: This what Robbie Summers does for ClickFunnels (00:57) What’s a high ticket offer and how to design it (04:19) Overcoming impostor syndrome to charge more (07:54) How to get quality leads for your high ticket offers (15:32) You should be able to pick and choose your clients (18:51) Here’s what awaits you at the Offer LaunchPad event (21:36) Additional resources Get your ticket for Offer LaunchPad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

You've gone through the work of creating a lucrative offer, funnel, and launch, but STILL face being broke after getting your 2 Comma Club award... WHY? How does that happen and what fixes it? Brad Gibb fills in the gaps with this powerful interview... I don’t normally bring people for interviews, but Brad Gibb is my trusted friend and advisor who helped me bring in a consistent cash flow!  Because the fact is, no matter how much you earn, you’re not gonna build true wealth unless you get a proper financial education. That’s what Brad and his company do, and today he will share some of his favorite cash flow tactics. If you want to learn the whole nine yards from Brad, make sure to get your ticket for my next event, Offer LaunchPad 2020! Key takeaways: Financial advice for someone doing their first launch (01:11) How to structure your business for profit (07:44) Here’s where Brad’s financial expertise comes from (12:36) How to play the money game, from 0 to 100 million (20:53) What I learned from Brad and what you can learn too (29:08) Additional resources Get your ticket for Offer LaunchPad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

This is one of my favorite "dead, rich guy" stories about marketing at its finest. This lesson is one that's influenced how I create EVERY launch for EVERY funnel.  It’s one of those stories that perfectly illustrates the concept of funnels being just catcher’s mitt for cash… And I really wanna explain why it’s so important to have a bulletproof launchpad for whatever funnel you’re getting out the door. Another thing that often happens with funnels is that you’ll end up creating a lot of products around the funnel itself. These products are often called “funnel dust” and you can leverage them to pay off the funnel! How? This is exactly what we’re gonna find out today…  Grab some popcorn and get ready for a thicker wallet. Key takeaways: What I did in my most recent campaign (00:57) This strategy brought 150 grand in two weeks (04:28) How to recognize and leverage your funnel dust (08:21) Here’s where to learn how to create a launchpad (13:16) The way this famous marketer created buzz (18:12) Why you NEED to have a launchpad ready (26:14) This is what I’ll teach at Offer LaunchPad in November (28:11) Additional resources Get your ticket for Offer LaunchPad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Warning—this episode is a lil' deep. But this is one of the greatest hook-writing tricks I've created and I use it CONSTANTLY. Here goes…  "How do you define a hook?" This has been a question of mine for about 4 years and every time I answered it, I came closer to attracting the dream customer.  In that process, I figured out some serious headline writing strategies that speak to the person who needs and wants my offer. Because if you’re don’t know who your dream customer is, all the best copy in the world won’t do much. Today I’ll share my hook-writing strategies and if you register for OfferLaunch Pad 2020, we will go through the entire process together…  Key takeaways: How to get your message to the next level (00:57) You need to zero in on your dream customer (02:49) Do you have a troubleshooting framework set up? (06:24) What to do when you change your dream customer (08:44) Here’s how to position your offers so they SELL (11:26) The three things you need to be clear about (14:56) The chance to learn all my cashflow strategies (18:49) Additional resources Get your ticket for OfferLaunch Pad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

This episode is dedicated to the million ideas we all have every day. I constantly "suffer" from an insatiable curiosity, and I'm sure you do too. It's our gift AND curse. Here's how I handle it… In this lifetime, we can only get really, really good at probably three things tops… So we need to SIMPLIFY. Choose one thing you want to build and dedicate your time to. Then build a business around it. But don’t waste time thinking: “I could do this, I could do that…” Yep, you could probably do all that, but you need to choose. The sooner, the better! In this episode, I’ll share my process for trimming down the shoots and finding that one thing I really need to be doing…    Key takeaways: Here’s why I had so many business failures (00:57) The very important lesson I learned from yard work (02:49) You have more success saying NO than YES (07:35) Look at your business and then trim the shoots (11:40) This is why you need to simplify right now (14:37)   Additional resources Get your ticket for OfferLaunch Pad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets   If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Direct mail rocks. While other platforms are getting overloaded, direct mail is increasing its ROI. Here is a 5-part mailer (going to almost 2,000 people) that we're using to promote my event.  I’ve said it before and I’ll say it again—a great funnel is great, but it all depends on your launch strategy. The funnel is there to catch all the cash, but you need to generate the noise and direct attention towards the funnel… There are a lot of ways to do that, a lot of cool campaigns and strategies (that I’ll also be teaching at OfferLaunch Pad). One of them is direct mail. Yep, direct mail still works! In this episode, I’ll share how we planned the direct mail campaign for the OfferLaunch event and how each letter was designed to attract and generate the sales-based noise. So check out how I lace all the letters together... Key takeaways: How I plan the campaigns for my live events (00:57) Here’s what sparked the idea for this campaign (04:09) Figuring out how to do a creative direct mail campaign (08:27) This is what the first piece of the mail looks like (10:06) Here’s the secret… welcome to the campaign (15:50) How I made the direct mail campaign happen (17:58) These are the things you can learn at my next event (19:01) Additional resources Get your ticket for OfferLaunch Pad 2020 and learn my launch secrets! Check out the free Lucrative Launch PDF for more strategies Get Russell Brunson’s book Expert Secrets If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!