Podcast appearances and mentions of mandy keene

What do Tony Robbins, Russell Brunson, and Mandy Keene have in common? They're all high-level thinkers—but Mandy's the one helping the other two level up. In this enlightening episode, Tyler Jorgenson sits down with long-time friend and legendary performance coach Mandy Keene to explore the invisible roadblocks holding even the most successful entrepreneurs back. From imposter syndrome to misunderstood personality types, Mandy breaks down the truth behind what really drives high performers—and what secretly slows them down.With over 25 years of coaching experience, Mandy shares how growing up in a “self-help household” led her to become a coach at just 21. She dives into her work with understand.me, a platform that layers multiple personality assessments to help entrepreneurs lead better, build stronger teams, and operate in full alignment with their core strengths. Tyler and Mandy swap insights, jokes, and truths about the mental games entrepreneurs play—and how knowing your strengths isn't just self-help fluff, but an actual business advantage.The episode also takes a heart-centered turn as Mandy opens up about her recent divorce and how she reframed it not as a failure, but a graduation. She discusses the power of support systems, why even coaches need coaching, and how vulnerability and leadership go hand-in-hand. If you've ever wondered why success sometimes still feels unfulfilling, or how to finally lean into your unique genius, this conversation will absolutely resonate.------Top TakeawaysEven high performers battle fear and shame. Imposter syndrome isn't a beginner problem—many seven- and eight-figure entrepreneurs still face it daily.Personality isn't the whole picture—but it's a powerful starting point. Mandy explains how tools like DISC, Myers-Briggs, and Enneagram layered together give a holistic view of someone's “entrepreneurial avatar.”Your biggest growth might be in the place you're resisting the most. Whether it's leadership, team building, or confronting personal setbacks, the real magic happens when you lean into the discomfort.------Chapters00:00 Introduction to Performance Coaching02:45 The Journey to Becoming a Performance Coach04:52 Understanding Imposter Syndrome08:37 The Importance of Personality Assessments11:57 Leveraging Strengths for Success20:59 Leadership Challenges for Entrepreneurs24:14 Redefining Failure and Seeking Support27:47 Personal Aspirations and Future Goals

This week on the show we welcome, Mandy Keene, a Performance Coach with over 25 years of experience, who has guided the world's top entrepreneurs and leaders, starting her career at 21 with Tony Robbins. Known as an “expert in transformation,” she authored Understanding Personality to promote the use of personality assessments and tools like www.Understand.me, co-created by her friend Russell Brunson, to enhance leadership and coaching. With over 30,000 hours of coaching, Mandy is now dedicated to inspiring others to follow their hearts, believing true transformation begins with heart-centered wisdom.

A lot of coaches know what they want, know why they want it, take massive action and still don't achieve the results they were looking for. This little formula may look familiar as it's the foundation of many personal development coaches' teachings. However, my guest & Master Coach Mandy Keene, suggests that this way of thinking is outdated and that you have to go much deeper to achieve your desired results.    If you are ready to unlock the mental blocks that are stopping you from reaching your goals - whether that be in your business, your health, your marriage, etc... then you aren't going to want to miss this episode.   In this episode you'll discover:     - How to create lasting and permanent change in your life by understanding why you do what you do.    - How to recognize signs of past trauma in your life and what to do to get out of this self sabotaging rutt.   - Why it's a big mistake to blindly follow what guru's are doing. Would a penguin take advice from a giraffe? (explained in detail inside)     If you found this valuable please take a screenshot and share it on Instagram and tag    @colinboyd     Make sure to hit the "Subscribe" button so you don't miss an episode!   Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you.     Register for the Sell From Stage Academy® VIP Wailist so you get all the special bonuses when we open next   http://sellfromstageacademy.com     For all the show notes and links:   https://www.expertedgepodcast.com/blog/episode122     Connect with Colin on Instagram:   https://www.instagram.com/colinboyd/

Have you ever thought about how important mindset and personality are for success? I'm sure you've heard of mindset coaching and personality tests, but have you ever dived deeply into why you are who you are? I have. And my team as well. Actually, Mandy Keene, mindset coach, had me and my team take the DISC personality test. She then reviewed with all of us what the DISC means and went over each of our reports in front of everyone. We did the test primarily to learn things about ourselves (and each other). But it can also be used to get an insight into the personalities of job candidates before hiring them. In that way, I could immediately determine if a candidate would be a good fit for the role I'm trying to fill. After Mandy analyzed our results, we had a roundtable talk where we brainstormed and talked internally about the test. It turned out to be an interesting chat, so I thought I could use it for our show. That makes this episode somewhat different from others - I'm sharing our meeting, so you can see how we operate on a day-to-day basis. Tune in and get a little look under the hood!Key Takeaways:My team took the D.I.S.C. personality test (00:00)Recognize why you are who you are (03:49)I always believe there's a solution (10:39)Nature vs. nurture (12:14)Use the D.I.S.C. test to get the most out of people (14:44)Use the D.I.S.C. test for market segmentation (17:09)When you are driven by anger (19:43)The point of coaching (26:33)Importance of structure and rules for effective business management (28:06)Every D.I.S.C. type has positive and negative sides (29:18)Go out there and break things (33:09)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Ladies and Gentlemen, Mandy Keene! It was a pleasure to sit with Mandy and talk with her about her journey. At a very young age Mandy became obsessed with Tony Robbins and his message to the world. After her mom gave her the opportunity she got hired on to be a coach for him. Unfortunately, burn-out came quickly for her and she decided to try other careers paths. Eventually however, Mandy's love for coaching rekindled and she has been helping very successful people become even more successful ever since. Listen in and learn from Mandy about life, personalities, success, failure, and more!Follow Mandy @compassion.community and check out her website www.compassionandco.comThe Confidence Challenge Registration has been EXTENDED until January 14th! Check out the details and get registered with the link below. https://www.themeccagym.com/product/2022-mecca-confidence-campaign-registration/If you have any questions about bodybuilding, powerlifting, or just your overall health please go to the link below and set up a FREE consultation with one of our expert coaches.https://www.themeccagym.com/schedule-a-free-consultation/If you know of anyone who needs their story shared please email us at info@themeccagym.com or DM us at the links below. Follow at;The Power Of Lifting Podcast - @thepowerofliftingpodcastEric Cafferty - linktr.ee/EricCaffertyThe Mecca Gym - linktr.ee/themeccagym

Mandy Keene is a legend. She has helped Steve Larsen for 4 years now and through 4 major transitions in his own life. There's no greater way to halt all you're working towards than to not address the mess in your head... Save your spot today and listen to what Mandy Keene has to say in OfferMind: https://bit.ly/offermind_pod 

Mandy has been coaching client of all ages and backgrounds, personally and professionally, for more than twenty years. She received much of her professional training by working directly with numerous high-profile and pioneering trainers in the motivational and self-development industries and has more than 30,000 hrs of one on one coaching experience. Mandy's mission is to EMPOWER people to stop giving their power away, and tap into their own intuition to guide them. Mandy shares how we can use the power of assessments in business and in life. From Disc, to Enneagram, Myers Briggs, Strengths finder, to the 5 Love Languages they are all so helpful in navigating relationships and getting to know ourselves better. We also talk about her personal journey of course, leaving a tumultuous relationship, and ultimately finding the love of her life, her husband Kurtis.   Book recommendation: "When the Body Says No" by Gabor Mate You can find more of Mandy on instagram @mandyjkeene and Facebook @ Mandy Keene ------------------------ Be sure to follow us on... Facebook Instagram And join our Facebook Group  

"Cheer up", "Happiness is a choice", "Smile, it'll make you feel better". All of these sound simple and heartwarming, don't they? When you're looking at it from the outside, they seem like effective little sentiments. And there's value in them, nonetheless! But what about when you've been depressed for months? For years? What if you have no way to describe the pain in your heart, and as soon as you try, the person you're closest to nudges your arm and says to "cheer up". How does that feel? In this podcast, we're talking about the old belief that "happiness is a choice" (as if it were that simple). Don't you think if we could press a button labeled "choose happy", our ENTIRE world would be a vivid utopia? Depression and anxiety wouldn't exist in most of our hearts and minds. We wouldn't be listening to podcasts and reading books guiding us to freedom, we wouldn't be drinking and venturing until our pain disappears. We want to peel away that repression from you; to break down the facade that our culture is leaves us to portray all the time. We're not always happy! We are human beings on Planet Earth, we feel it all. Today, we want to share the new belief with you, that's it's NOT as simple as one decision with your posture or your facial expressions... for lasting change, we have to go within and see where this pain and this sadness stems from in order to heal it.

In today's episode, I am sharing a piece of Mandy's presentation, and what the TWO answers everyone needs to answer to find your best self physically, emotionally and professionally. If you don't already, go follow Mandy @mandyjkeene on instagram, it's the best thing you'll do for yourself and your business today.

Regarding Old Beliefs and New Beliefs again, this one is can be trickier. The old belief that WILL POWER and pushing ourselves beyond our limits; we have that everywhere, don't we? Even on hard days, where we're exhausted, where we're sick, we push ourselves to do more than our bodies and minds can take, so that ONE day, we'll make it to this finish line. Where we're financially stable, where our dreams fit into the molds we've been building, where we tell ourselves, "this is the hard part before it gets easier". It goes hand-in-hand with the "I'll be happy when..." notion, does it not? What about when doing this to ourselves makes us sick? Are we still pushing through it, then too? In this podcast, we're going back to the preciousness of the present moment. How guiding yourself to happiness, forgiveness, and UNDERSTANDING yourself and your needs can happen before you make it to that finish line. How, once you start to create that peace for yourself, the success and things you dream of fall into place SO much easier. And you start to heal right now, opposed to waiting for a 'better time' to do so. When we attach our happiness to our achievements and the outcomes, what happens when we lose those? As our egos are tethered to them? In today's podcast, we tell you just how simple it can be to find happiness and peace, without pushing yourself to the point of physical and emotional pain.

We've all been here, before. In fact, in a lot of ways, we still do this every day. With our dreams of making ten times our current income, having the car we've always wanted, getting to a certain weight, having a ring on our finger... we start to take the idea of those dreams and tethering them to "this is when I'll be happy". Or even, "this is what will make me feel more at peace". We're programmed to be consumers in this world of fitting in, being approved of, credibility, success, and we feel so often that because of these things, time is pressed against us. But what happens when you finally have all of those things you so dearly wanted? Now, having goals and dreams are exactly what we all need-- it's a common factor amongst every human being-- but when we let it become our day-to-day obsession, how does that disguise the "road to happiness"? What things in your mind and heart go unnoticed as we shelve what we really NEED to have that happiness? We're robbed of our ability to be present in the moments we care most about because our temporary 'will power' has us distracted with every superficial mission we set out for ourselves. In this podcast, we're going to dive deeper into the old belief that 'Image Is Everything', or 'I'll Be Happy When'. Showing you that the key to happiness is actually much simpler than those surface-level achievements. What if you could have all of the above?

>>> CLICK HERE to Book Your FREE Team Optimization Strategy Session Call with Mandy and her Team Today!!!

In our every day lives, in pop culture, and in the self-help industry, people are expected to come across as happy, beaming, and sunny at all times. We're programmed into this lie that only some emotions are safe to show. Then, we carry that back home. We all become actors. What do you think that does to your mind? To your GROWTH? To your relationships? We refer to the movie 'Inside Out', where they discover the little girl NEEDS all of her emotions to function. In fact, having her sadness AND her joy is what balances her. To be true to herself and to her parents. She's told my her parents that they need their "happy girl" during their hard times, which is a VIVID example of how we're expected to ACT for the sake of others. But as it's portrayed in the movie and the world around us, it just doesn't work. So, what does? How can we be balanced? When we think about animals that were given anger to SURVIVE, and we feel sadness to CONNECT with ourselves and the people we value, where did that disconnect happen? In this podcast, we share how we understand what it's like to become an actor in our culture; to have to bite back our sadness, and believe that getting 'angry' isn't appropriate. We hear you. And we want to help you understand that it can be safe to be authentic, and how you can start sooner than we did. For your freedom and for your healing, we understand.

This one is a little trickier in the world of Old Beliefs and New Beliefs. It's the belief that our past and our future aren't related. The parts of you that you haven't been able to explain, your habits, the things you're drawn to that others are not; they all stem from things in your past that haven't yet been addressed. Like we've said before, "If you don't let out what you need to, it will LEAK out." There's an insurmountable amount of healing and freedom that comes with seeing your past for how it's impacted you. Looking at your childhood, the things your family showed you, who you were surrounded by, what you become between then and now-- it all goes into what we bring into ourselves, today. And THAT'S one of the most essential things to understand; why you feel the way that you feel, and why we do the things that we do. Don't you think? In today's podcast, we'll be sharing the New Belief that really looking at your past-- though, it can be challenging-- is one of the most freeing things that we've learned to do. How it can give you answers that nobody else can give you. And it can become one of the most powerful tools for your growth and healing, that you can start using right now.

"This OLD way, it not only doesn't work... but it's making us sick." The 'Fake it 'Til We Make It' notion is such a popular one in our culture. In fact, we've been handed habits that create suffering by being told to 'suck it up', 'to pull up our Big Girl pants and keep going'. How many times have you been told something like that, when you were experiencing pain? When we look back on Dr. Gabor Maté's definition of trauma, that trauma is any time you're not authentic to your true self, that means that lots of us are building on our trauma every single day. By not letting out our true, and having so much suppressed inside of us, we're putting ourselves at risk of pain and having the pain leak out in moments that feel hard to control. Why is there so much shame wrapped around sharing our truth? The NEW way that we're going to be talking about is how it's actually brave to be authentic. To express what's hard for you and to be true to what you're going through. To go through your burdens with someone is SO MUCH of what it means to listen to your true voice. To follow your gut instincts, and to follow the path to healing. In this podcast, we're going to be sharing another change from the old way to the new way; what brings us to the healing and happiness you deserve.

Disclaimer from us to you; this subject may just trigger some strong emotions for some of you. Do you rememeber that story we've mentioned about Jim Carrey writing himself a $10M check to cash when he's reached the peak in his dream career? A lot of people have heard that side of the story, too. It's a popular case of manifestation. But, how many of you have heard his side of the story where... right after he made it, and he cashed that check, he fell into one of the deepest depressions of his life? Why do you think that is? Now, he hopes that everyone gets to exactly where they dream to be, making all the money they desire to make, to see that it ISN'T the answer. It isn't the secret ingredient to happiness. TRUE happiness. What we're going to be talking about in this podcast is how making it to that happiness is achievable whether you start earning your dream income or not. It's actually SO simple, yet we're all guilty of not seeing right away. We'll be sharing with you how we did it-- how we fell into the same obsessions prior to figuring this out-- we want to give you the keys to this so you can see it sooner than we did. You deserve it.

Recently, we've been diving deeper into Old Beliefs and New Beliefs; what habits and perspectives do we have as a society that just haven't been working? Why aren't we fulfilled? Why did we ever believe they COULD work, in the first place? It's because our vulnerability has been shamed into silence. Whether it was from our family, our friends, or anyone we tried opening up to, we didn't get the reaction we were looking for. We didn't get the emotional support we needed. Or something, somewhere, made us believe that it's better to shut it out and "keep on keeping on". But the wounds we haven't addressed that have stacked up, over time. What happens to them? What has that been doing to you? In this podcast, we talk about the new way to react to pain, in ourselves, and with those around us. And so we can eliminate the shame and repression that have been making us so unhappy.

Are you an Introvert living with Extroverts? What about the other way around? Have things been difficult with your family, friends, and relationships because of it? What is it that they-- AND YOU-- need in order to be at peace with yourself and them? To finally get rid of the tension around making plans, and paying attention to what works for life around those people? And RIGHT NOW, spending so much time in one place, how has it felt for you? How has it felt for your loved ones? "We're grieving what our lives used to look like, but we live in a 'suck it up, get over it' culture." How often do you truly acknowledge what you're feeling? And why you're feeling that way? Recently, especially, being aware of what things have been making you feel WILL change every aspect of your experience in the world's madness, right now.

In this podcast, we talk about what distinguishes YOUR mind from those around you, and how we often mistake our NATURAL tendencies for flaws. Maybe you, like us, are the opposite of your closest friend(s) in some way? Does that make it hard to meet in the middle? Have you or they ever carried shame for not being able to BE different for them? What if neither of you had to change to meet in the middle? What if you could stop disagreeing, apologizing, and feeling frustrated with yourself for how you ARE? In this podcast, we talk about one of the most essential roles in knowing true happiness; relieving yourself from shame.

"To find the COMPLETE answer to joy, happiness and fulfillment, we had to figure out what it WASN'T, first. We had to admit it to ourselves." In this podcast, we share how admitting that we were unhappy was one of the hardest things we'd ever done; some of the hardships, what we gave up, and what epiphanies revealed the path that BROUGHT us to genuine fulfillment. In this podcast, we explain how true happiness is found within... and where that very belief came to us, in the first place.

Examples of these personality assessments:DISCMyers BriggsStrengths Finder5 Love LanguagesEnneagram

What DOES it mean to find your true voice? In this podcast, Mandy Keene and Mike Ryan introduce themselves and their stories to you; what brought them here, what powerful tools for fulfillment they'll be sharing with you, what is to be expected of this series, and how understanding personalities (your's and everyone around you) paves your way to true, genuine happiness, as it has done for us.

One of the keys of success, is breaking the pattern of frustration and rebuilding a pattern of curiosity. On this episode Russell talks about realizing that he sees things differently than other people. Instead of getting frustrated with a situation he gets curious as to why it is that way and figures out a way to fix it. Here are some of the awesome things you will hear in this episode: Find out what experience Russell had that helped him forego frustration and jump straight to curiosity and be able to fix a problem. See why Russell thinks being frustrated puts the problem on someone else, whereas curiosity brings it back to you. And find out how you too can switch your brain to look through the lens of curiosity instead of frustration. So listen here to see how curiosity helps solve problems, while frustration puts the blame on someone else. ---Transcript--- Hey what’s up, everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I’m pumped to be with you guys here today. Today I want to talk about the difference between being frustrated and being curious. Okay everyone, I hope you are all doing amazing, I’m excited to be with you guys here today. I’m talking about something interesting that came up in the conversation I had yesterday. I was talking to one of my coaches, she’s been someone who’s coached my inner circle members for a long time, she’s someone who now is coaching my executive team, and she’s also coaching me. Her name is Mandy Keene and she’s amazing.  And what’s interesting, as we were talking about stuff she said something super fascinating that I’ve never heard before. She said, “Hey, I was talking to John Parkes about you and there’s an interesting thing that you do that most people don’t do.” And I was like, “Oh, what’s that?” and she said, “Well, most people when they launch a funnel, when they launch a project or something and it doesn’t work, they get frustrated like, ‘why didn’t this work? I followed instructions, I did the thing, what’s wrong with it? What’s wrong with me? What’s wrong with….’ And they get frustrated with something. “The most interesting and fascinating thing about you Russell is you don’t get frustrated, instead you get curious. When something doesn’t work, it’s almost like you get more excited when it doesn’t work because you sit back and you’re like, ‘oh, why’d that not work? What’s the reasoning? What was the psychology? Was it the process that’s wrong, was it the words, was it the message, was it the video, was I disconnected, did I not talk to the audience?’ You get curious about it and it opens up this whole new world of possibilities, whereas most people get frustrated and they want to walk away.” And I had never, first off, I never noticed that about myself. Second off, now that I’m aware of that a little bit, I’m like, oh my gosh. What an amazing gift, what an amazing pattern to understand. So many of us go out there and create something, do something, we put it out there and if it fails, or our definition of failure, then we’re frustrated. And as soon as you get frustrated, it’s interesting, because you stop yourself. You can’t keep making progress when you’re frustrated. Because when you’re frustrated you’re putting it on somebody else. “Well, it was the market, the thing, the instructions were wrong, the process didn’t work.” We always have somebody else to blame it on, and that’s what causes frustration, you’re frustrated because it’s outside of your control. And when you start shifting it instead and looking at it like, “Oh, this is interesting. I’m curious now. Why did that not work?” and you shift it. Instead of taking the control away, like you do when you get frustrated, you maintain control, you keep control. And now you’re in control like, “This didn’t work, this is exciting, I’m curious why it didn’t work? What do I need to change? What are the tweaks, what are the changes?” and it starts opening this huge world of possibilities for you. And I think for me I really start looking back like, where did I develop that? It wasn’t something, I’m sure I wasn’t born with that thing. Most people, as kids, we get frustrated about every little thing we bump into. But what’s interesting is I was thinking about this, and I remember, and I’ve told this story to some of you guys before, some of you may have heard this before. When I was first wrestling, it was my junior year, it was the year that I thought I was going to be a state champ and I was so excited. And my very first match out on the mat, I went up there and wrestled and I lost to a kid that had taken 2nd at state the year before. And I remember being devastated and broken and just like, all my hopes and my dreams and my aspirations were just shattered on the very first match of the season, and I remember being frustrated. And what’s interesting is my dad was up in the stands and he videotaped my match. And my dad, thank heavens, didn’t get frustrated, he got curious. And that night I went home, I went to bed, and I was moping and sad because I was frustrated because it was outside of my control, this guy beat me, he was stronger than me, he was better than me. Whatever the excuses were, and it got me frustrated, and instead my dad was curious. My dad started watching the match and he watched it over and over and over and over and over again. And that night I don’t think he went to bed the entire night. When I woke up in the morning my dad had a smile on his face, he said, ‘I know how he beat you. I know how we can beat him.” I was like, “What?” He’s like, “Come here.” And we got me down on the carpet in my house and he started drilling with me. And he’s like, “You shot here, and his hips went here. And you shot this, and this is what happened.” And I remember at first being annoyed because I’m like, ‘No dad, he beat me, he’s better than me.” I was frustrated. And then as my dad started showing me stuff, I started getting more curious like, ‘Oh, how did he do that? Why did that work?” and we watched it together. And for the next 4 months, from the first match of the season until the state finals, every single day my dad and I were curious, we practiced, we tried to figure out how do we beat him, how do we beat him, how do we shift our hips, what are the little nuances, the little tweaks, the little changes we have to make to be good enough to beat him? I was no longer frustrated, I was now curious. And when I had curiosity I had control of the situation. So I took that curiosity, and we started practicing and practicing and practicing. And 4 months later, the wrestling season in high school is 4 months long, the very first match of the season I wrestled this kid, and in the state finals I had him again. I hadn’t wrestled him any other times the entire season. I think I lost the initial match 9 to 3. In the finals I stepped out against him and wrestled him and ended up beating him 9 to 3. And the most fascinating thing is that thing he did on me, the move that beat me that I had never seen before, had never understood, that frustrated me because I don’t even know how to do this. And we became curious and we learned it and mastered it, I literally used the exact same move on the finals on him, that he had done to me 4 month earlier, and it was the move that beat him. And it all comes back to the curiosity. So for you guys, as you’re going through life, and it could be anything, it could be business, it could be your personal life, could be relationships, could be family, could be school, could be a million things. I’ve seen it in athletics for me, I’ve seen it in business for me, I see it in my relationships with my wife and my kids and my friends, you see it over and over again where you hit into a wall, and the default your brain goes to is frustration. And the problem with frustration is it puts it outside of your control. I’m frustrated because these things I can’t control are there. But instead if you shift to like, “Huh, why did that not work? Why did that conversation with my wife turn bad? Why did the thing I encountered with my employee, why did that not work? Why when I sold this thing did nobody buy? Why when I stood onstage did nobody run to the back of the room?” And you start getting curious, you start studying and looking at other people like, “What do they do different? Why did they get a table rush? Why were they able to grow a company when I wasn’t? Why were they able to have a better relationship with their spouse, or their kids, or their family, or their employees, or whatever it might be?” And you start looking at it through a lens of curiosity, it changes everything. Because now you realize you do have control, in fact, you’re the only person that has control. And now you start looking at things differently, you start acting differently, you start becoming somebody different. And that is the magic of curiosity. And so I want you guys to start thinking about that as you’re going through life. Every time you get frustrated to pause and just stop yourself, because frustration is a pattern. It’s a pattern we learned since birth and our default is going to slip back into that pattern, slip back into that patter. Because it’s like the pattern we know and that we feel comfortable with. It’s like, oh I know how to get, I know frustration. Frustration, I get there, I’m angry and I don’t have to do anything. But instead stop that pattern, Tony Robbins talks about patterns like a record. We have to stop it, we have to scratch the record, you break the pattern and say, “Look, I’m not going to be frustrated becauseI’m putting that control on somebody else. Instead I’m going to become curious. Why didn’t that work? What can I do differently? How can I change? What can I tweak? What can I learn? Who do I need to become to make sure this works the next time?” We break the pattern, we develop a better pattern. If all of us can destroy the pattern of frustration and develop a pattern of curiosity, we’ll become better at all aspects of life, our businesses, our lives, our athletics, our sports, our friendship, our family, our relationships, all the things that matter, when we shift from frustration and start looking at things through the lens of curiosity. So I hope that helps you guys today. And not just today, I hope it helps you from this point moving forward with your life. If you start looking at things through this lens and it starts today, and it happens tomorrow and next week, and next year, my guess is that it will shift the destiny of your life. So this could be just another podcast you’re listening to, another video you saw on Facebook or Instagram really, really quick, or it could literally be a turning point in your life, and I hope you’re taking it that way. Anyway, it could change everything for you. Thanks so much, appreciate you guys for listening, and I’ll see you guys on the next episode. Bye everybody.

Today’s guest is Mandy Keene. She’s my personal mindset coach for the past 2 years and she’s helped stay tremendously focused on my mission, vision and purpose in life. She also helped me through some really tough times in my life and I’m forever grateful her help. DIGITAL RESOURCES:Visit www.uniquedesignz.net The Brand Doctor Podcast with Henry Kaminski Jrhttps://businessinnovatorsradio.com/the-brand-doctor-podcast/

Today’s guest is Mandy Keene. She’s my personal mindset coach for the past 2 years and she’s helped stay tremendously focused on my mission, vision and purpose in life. She also helped me through some really tough times in my life and I’m forever grateful her help. DIGITAL RESOURCES:Visit www.uniquedesignz.net The Brand Doctor Podcast with Henry Kaminski Jrhttps://businessinnovatorsradio.com/the-brand-doctor-podcast/

Today’s guest is Mandy Keene. She’s my personal mindset coach for the past 2 years and she’s helped stay tremendously focused on my mission, vision and purpose in life. She also helped me through some really tough times in my life and I’m forever grateful her help. DIGITAL RESOURCES:Visit www.uniquedesignz.net The Brand Doctor Podcast with Henry Kaminski Jrhttps://businessinnovatorsradio.com/the-brand-doctor-podcast/

Once you know what you sell, your DUTY is to spread your message. This chapter will show you more about my tactics to increase my influence and income online…   I don’t think I’ve ever talked about this publicly….   But before I bootstrapped my way to my first Funneling Live event, I started having conversations with my wife, and all I would focus on was telling her how intimidated I felt...     Nobody knew who I was   I didn't have a list    I’d been doing funnels for other people, but I hadn't learned how to charge yet.    I was still overcoming a lot of money-based objections in my own head.    In all the promos, Russell was saying things like, “You're gonna be around millionaires...”    Immediately, I my mind started thinking, “I Arrgh, 'm outclassed. I can't go perform in this game. There's no way…”   Finally, my wife was like, “Don't tell anybody that you're not a millionaire yet. Who needs to know?”    … and I felt like I had to hide.    BUT LET ME TELL YOU…   First of all, understand, that was the most absolutely wrong mentality that I could have taken, I just didn't know any different.    Second of all, I didn't understand that during those first few years, when I didn’t have influence or income, I was actually in one of the most powerful positions of my entire life. .    INFLUENCE & INCOME ONLINE   Looking around now, I see it a lot of people who (like me) have their own dreams... but as they start to pursue them, they look at the assets, the influence, and the authority of others ahead of them in the game, (and just like I did), they feel:    Disqualified   Unworthy   Outclassed    ...which is one of the reasons I really feel like I understand where the mind of a brand new beginner is -  because I walked the path and it sucks.   I felt VERY outclassed.    But if that’s how you’re feeling at the moment, I want you to understand that…   You don’t need to start with Influence and Income in order to get them.    … I certainly didn’t.   HOWEVER…   The good news is that there are a few simple plays that you can use to help successfully increase both your influence and income where you’re a beginner, or further down the road.   HOW TO BE INFLUENTIAL   So anyway, about eight months ago, I was asked to be a part of this project and because of how long the project took, (I'm not complaining at all, it's just the nature of the project), it took a long time to come to fruition…   … it takes a long time when you're working with the kind of people that are involved in this kind of project.    A lot of the BIG guys have launch calendars with their time planned out for months in advance.   I already have a launch calendar; I know exactly what I'm gonna be promoting in five months from now.    Another Example:   You may not know that the One Funnel Away, 30-Days Book was in the making for like six months, but no one knew…   It’s the same with some other projects that I can't talk to you about… ;-)    But…   The book that I was asked to be a part of, about eight months ago, is called Influence and Income Online…   And the prompt I was given for my chapter was:    What are some of the steps somebody should take to master influence and income online?   I do A LOT of coaching… (the One Funnel Away, Two Comma Club X, OfferLab, and OfferMind)… and *that* question actually comes up frequently.   DO YOU HAVE THIS FALSE BELIEF?   One of the most common false beliefs  out there is that:   “ Stephen, no one will buy from me because I don't have any following. I have no influence or no authority on the internet.”    And I got to tell you, ...that's just a completely false statement.    You have to understand that three and a half/ four years ago, no one knew who I was…   *NOBODY*   I haven’t even graduated from college when I went to that first FHL…    Then I started working for Russell... and still, nobody knew who I was for a little while.    And that's okay - that's a part of the game.    That’s why I tell everyone to ‘freakin’ publish’ - because it gives you instant authority.    So anyway, I wrote this super thick, incredibly juicy chapter to answer the question of how you get influence and income   I write for a lot of books now. I actually love writing.    You guys may not know, but I was actually the head editor of the yearbook in high school, and I got three Colorado State Awards for my layout designs.    I was NOT a writer, but I did a lot of layout design.    I've always liked writing about the topics that I like to write about, but I HATE writing about topics that I don't like.    Which might sound, “ Duh- obvious!” but I didn't do very well with papers in school because I was like, “I freaking hate this.”    But when I'm really passionate about the topic, I actually love to write.  If you’ve read my chapter for the 30-Days Book, I really enjoyed writing that, (and there are others in the works)...    Moving on…. Uh, *AWKWARD MOMENT*...     I can't tell you the other things coming up, but I can tell you about this!    THE INFLUENCE & INCOME ONLINE FORMULA   In Influence and Income Online, 30 Millennial Millionaires were asked to write a chapter … (a.k.a people who have done a million in their business, who are millennials).    Before anyone who's a baby boomer says, “What can you guys teach me?”   … the proof's in the pudding, man.     There is a formula to getting influence on the internet.    ...and that's what I talk about in my chapter:   I geek out about formulas, and it's because I don't like flash in the pan strategies.    About year and a half ago, I was asked to speak at an  event - I'm not throwing rocks, but the whole theme was strategies to help create HUGE authority in business.    And I think I offended a lot of people because I stood up and said:     “Hey, you know what's interesting about getting authority on the internet? It doesn't matter for a long time.    In fact, it has very little to do with your sales - FOREVER.    Don't focus on getting authority upfront, go focus on providing value. Go focus on providing a really cool solution to a problem and authority naturally comes.”   What I go through in my chapter is a formula - a very easy three steps that I just continue to rinse and repeat so that my authority (I feel weird saying that), increases.    I truly believe that if you just want to know the formulas that create influence and income on the internet, it's not that hard.   I call them axioms….    There are three separate axioms you can go through that enable you to harness some influence on the internet.        Some of them you can probably guess, but some of them you won't - so I'm excited about this chapter.    It's a legit book; it's NOT a pamphlet.    I wrote an actual pretty thick chapter there and I think you’ll really find what I put in there to be helpful.    One of the axioms is to publish but besides that…    What else do you do?    How else do you actually use what you have and the assets you've been given to your advantage?   ...what I share with you in that chapter are some of the reasons I've been able to do EVERYTHING I have in the past four short years.    I mean, I've only been gone from my job barely a year -  it's literally NOT even a year and a half yet as I record this.    *That's saying something*    There are hundreds of thousands of entrepreneurs who in the middle of their nine to five and doing things on the side…    What is it that's massive eyeball Steve Larsen did and figured out to kind of hack the game?    That's exactly what this chapter teaches you.    I had someone reach out and say, “Stephen, you give so much away in your podcast. Why should I ever buy any of your stuff?”    Well let me be very frank and clear with you; I’m NOT giving it ALL away on the podcast, but I’ve got really good crap, so the little bit that I do give away is still really awesome…   Sooo…   *GO GET THE BOOK*.    “Stephen, are you pressuring us?”        YEAH, YOU BETTER BELIEVE IT!    Dang straight, I am... because I know that this chapter can really, really help you implement what I share.    RAIDING THE COOKIE JAR   One of my favorite people to follow is David Goggins...   I LOOOVE David Goggins.    He's very tough to listen to, and he swears like crazy, so if words offend you, don't follow him.    One of the things he talks about in his ideology/ methodology is concept of ‘The Cookie Jar.’    The concept is that ‘anything that I go through in my life that’s tough is actually a cookie for the future.’    So when I'm about to go through something that's very challenging and intense, I will look back and go to my ‘cookie jar…’     You probably don't know, but I get actually really nervous when I'm about to get on stage, (it might shock you and surprise you to hear that).     I love it, it's where I want to be, but I still have a hard time. Steve killed Stephen, but sometimes, I'm just naturally Stephen:    How did I become somebody who's new?    How did I kill the old self and become/ craft and design somebody who's new?    The Three Axioms that I talk about in my chapter are literally the mechanisms that I use that helped me gain influence and then afterwards, income on the internet.    Sometimes you just gotta cut the mental crap and do the thing!   You've got to be willing to do things and NOT get paid for them for a little while, and that's okay.    The MASSIVE payouts come a little bit later.    ...but so many people are like, “Well, how is this gonna help me immediately?”    It may NOT for awhile - *SUCK IT UP*   Keep doing the things, and after a while, it's like that quote from The Titans, “just like Novocaine, works every time, just takes a little time,” whatever the quote is...    So I created a cookie jar, to remind me of the tough things I went through and when I'm about to go do things that are more challenging, I'm like “Oh man, just do it.”   GETTING OUT OF YOUR OWN WAY   In my content and coaching, I talk a lot about:    Strategies   Methodologies   Marketing    Launch campaigns   ...all those are great, but...    If you can't even do the stuff because there’s crap in your head that's holding you back - stop studying strategies.        It's time for you to sit back  and do a little bit of self-work and ask:      “Why am I so freaked out?        Is there some experience that I've had in my history that is keeping me from behaving as one who would get influence naturally?”      There's a lot of you out there that follow me, (and I appreciate you doing that), who are gonna sit back and say, “Stephen I know that strategy, I've heard you say that before...”    But if you’re your wallet's still thin you need to get introspective. This game has very little to do with what's the next method and strategy. I run the same five plays day after day... it's the same thing and it makes money.    But I had to do A LOT of self-work in order to actually qualify to pull off those methods, those frameworks, those patterns; those football plays, as I think of them.    So I'm excited for you guys to get this chapter.    And when you read it, some of you might be temped to discredit it. DON’T!    Instead of saying,“Yeah, right,”  ask:   What if there's a chance that these strategies could actually work for me?    They're NOT hard, but they're scary.    So I challenge you to go learn them, and while you confront them for the first time in your life, here's the challenge…    I want you to sit back and think to yourself, “What’s my knee jerk reaction right now?”    Because if it's anything other than, Whew, let's go get 'em,” what is it? That's important.    It shows you what the hangup is in your brain.    So when you look at these strategies, it's just like three things I just continue to do…    It's like five strategies marketing-wise,( acts of marketing), that I just keep continuing to do and our income is going up 10% a month - which is ridiculous growth.   I just do the same thing over and over again.     Here's a little moment of tough love because I care about you because you have all this negative talk.    It's this negative feedback loop and you're looking for reasons in your history that disqualify you from moving forward.  So go get the book on Amazon, and as you move through the chapter, write dow what comes up for you.   I've noticed that the entrepreneurs that actually make it and succeed in this game are very, very introspective.    It would probably shock most of you to realize that probably only half of the time the people who get up and share at  Russell's Inner Circle are talking about strategies, the rest of the time, we all go through our internal struggles...   We all go through it!    It's the negative crap in the head that we all have to get over   You understand?   HEAD JUNK    This is such a key thing that Russell Brunson actually hired a specific coach to help the inner circle with their own junk in their head.    Seriously, there is a dedicated coach who studied under the foot of Tony Robbins himself, she's amazing. She's super, super good. Her name is Mandy Keene - she’s incredible.    But you understand how big of a deal this is?    Russell's teaching the strategies but he's like, “I need somebody who's gonna come in and help work on their brains.”    He actually hired somebody while I was still working over there.    He hired a specific individual who is a master at helping people overcome the junk in their head.    What does that tell you?    If you've been focusing only and solely on these strategies, that's great to know them, but I was doing that too…    ...and after two years, I was on try number six of 17, I was doing the same thing.    I knew all these strategies, I knew how to run 'em, but the thing I was running into was my mental crap.    I hate saying the phrase mindset because it's such a fluffy, crappy phrase now, and we all use it in such weird ways.    “What's your mindset?”... and it goes to woo-woo land. I hate that crap, but there is something to it.    And if you've not taken a moment to sit back and go, “Okay, what is it that's actually keeping me back, because it's not the strategies?”    It’s no longer, “Oh I hope someone's gonna go make that tool.” That time and season are over.    All the tools, all the strategies, regardless of product, price point, industry, regardless of if you sell on the internet or off the internet, the crap is here:   The systems    The tools   The people   The processes   … all the stuff that you need is here.    I still don't know how to drive Facebook ads. I don't need to know.    I don't need to know how to be a coder.    I don't need to know how to do all the things that my content team does - I don't.    I don't know how to do most of the things that my business does.   … and that's important to realize and understand.    So what is my role?    It comes down to what I talk about in this chapter:   Influence   Income    Do you need influence to have income? No. Does it help? Yes.    Of course, it helps.    So where do you start if you have no influence?    What do you need to be doing if you have influence?   How do you generate income?    That is what my chapter goes through and that's what I'm excited to teach to you guys.    This is very, very important.    You have to understand, from my position, I have a very unique set of eyes. I've coached 25,000 people personally in this game now - that's not a joke..    Why do you think so many washout?    It has nothing to do with the models.    It's got nothing to do with how it should work for me.    “Stephen, my business is different.” NO!    It has everything to do with your ability to actually execute.    And when I say that, there are things that keep you held back…   Are you sprinting at executing the models?    If you're not, that's exactly what I'm talking about...    And if you are executing, there are things you can do to leverage your time, so you're not spending a ton of time gaining more influence.    You still get influence... but not with tons of your own time.    That's the point of the chapter.    And you're not just gonna hear it from me, you're gonna hear it from 29 other amazing gurus, like Josh Forti and James Smiley, who also answer the question:    How do you actually get influence and income online?    So I'm excited for you guys to have it. Swipe up, swipe down, wherever it is, above this video, down below this video, at the end of the video, and go get the chapter.    It's NOT expensive, but the information is very, very amazing.    How many new books do you think I get on a daily basis here?   It's at least three or four books a day. I buy a lot of information.   WHAT’S IT WORTH TO YOU?    This has actually happened multiple times, one of my friends, probably four or five years ago, said, “   “Stephen, how are you doing all of this thing on the internet?”    (This was right about the time I started actually having success for other clients.)    I said, “Dude, you've got to go get this book. It's called Expert Secrets, it's amazing.    And he goes to expertsecrets.com, and he's like, “This looks like it's a scammer man, I don't know. I don't think this is actually gonna be a thing. $7.95, I don't know if I'm willing to pay that for the book.”    And I was like, “What! You know me. What is wrong with you?”    About a month later, he reaches back out and he goes, “Dude, seriously, how are you doing this stuff?”    I said, “Go buy the book.”   He goes, “I went back there, dude. It looks like it's a scammer. I don't know, it's a scamming site. $7.95, I don't think I'm willing to part with that for a book.”    I was like: “You're not willing to risk $7.95 to have passive income that exceeds what your job pays you and all the expenses in your life? Don't buy the book. I disqualify you. Are you kidding me?”   And it ended that way, and he's still never bought the book.    I had other buddies that went and bought it and now they have these businesses that they left their jobs and they do it full-time. Now they've got teams…   So it's just so funny to me…   Buy the freaking book, it's a few bucks -  it's called Influence and Income - I'm excited for you to have the chapter.    Click the link at the end, go to the link that's at the end, swipe up, again get the book - this one's worth your time.    Hey, you want the worst marketing advice on the planet?    “If you build it, they will come.”    Barf! Such a lie.    You still need to get attention, no matter how good your product is, right.    A major benefit of this funnel and offer game is your influence and income will grow over time.    So more time in, more offers, more funnels - they all add to the future success of the product.    But what about in the meantime?    In my personal belief, seeking influence for the sake of it, for the sake of just becoming an authority figure, it's kind of dumb and I make fun of it.    But once you have a product that you know adds value, you owe it to your future customers to create buzz.    If you want to see three simple moves I make over and over and over to increase my personal reach and influence; I just wrote a chapter in a new book on Amazon called Influence and Income.    Literally, go to influenceandincome.online and it'll take you straight there.    Recently a man walked up to me after an event and basically said:  “Stephen, not to make you feel weird but a year ago, if you'd have been a little bit louder with what you really do and found ways to push your message further, I don't think I'd be in the mess I'm in right now.”    OUCH!    Guys, learn how to increase your influence for good and check out my new chapter in the book Influence and Income by literally going to influenceandincome.online now.

Here are five things to do to make sure that a funnel will even work for what it is you’re trying to sell. On this episode Russell talks about putting the right people on your team to be able to best market your product or service. Here are some awesome things you will hear in this episode: Find out why you should have your entire team take the disc profile test to find out where they best fit in. And Why it’s important to have the right people in the right positions for your business. So listen here to find out why it’s so important to use the disc profile system to put team members in the right position for your business to grow and be successful. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Hey everyone, sorry it’s been a little while since you probably heard from me in any channel. I have been suffering my first sickness in probably 3 or almost 4 years, as long back as I can remember actually. So it’s been a long time. But I actually just drove my parents to the airport and dropped them off and had some thoughts I wanted to share with you guys about is your business ready for a funnel. The reason why this is kind of top of my mind right now is my dad was in town and he’s got a really cool accounting business, which some of you guys use him, which I appreciate that. I get nothing for recommending him, but he’s awesome. It’s Bookease.com and they do business structuring, so they help get you protected by the way you structure your business. They do accounting, they do bookkeeping. If you haven’t paid taxes in like 5 years, like most entrepreneurs seem to not do when they get started, they do all that stuff to catch you up. It’s a really cool business. Bookease.com. I talked about it before on this podcast, I told everyone that it’s like the cheapest thing ever and I keep trying to get them to raise their prices and it’s funny as they’re trying to turn this into an actual business, business…it’s a good business, they’ve gotten a few hundred clients, a lot of Clickfunnels members, inner circle members, stuff like that, that they do stuff for and they’re trying to grow. I keep telling my dad, these are things that need to happen for you to be able to grow. So I want to share them because I think it’s true for a lot of businesses who make this leap. They’re trying to transition from whatever they’re doing now into using funnels. I know my dad, he didn’t want to bug me, so he went and hired someone to build funnels. The person building the funnel, built a webinar funnel and my dad showed me, “Our funnel’s done.” And I look and I’m like, “okay, do you have a webinar?” and he’s like, “No.” And I’m like, “Then why did he build you a webinar funnel?” He’s like, “I don’t know, he told us we needed a funnel and this is the funnel he built.” I’m like, “Who builds my dad a funnel and doesn’t even talk strategy.” So that’s what today’s lesson is going to be about. Kind of going off the top of my head, but these are the things that are necessary if you want your company to be successful with funnels. Alright number one, you need to have somebody on your team, in charge of marketing, who is a high D. The reason why I say high D, this is if you take the Disc profile, d-i-s-c, if you take the disc profile, you have someone who is a high D, or is a driver. There’s so many companies I know that do not have a high D that’s running stuff and because of that nothing actually ever gets done. So number one, you need to have a high D. If you do not have a high D on your team yet, you are not going to grow. I have bad news for you you’re not going to become a high D if you are not one already. It’s not something I believe you can develop, nor should you try to develop it, you should find the right person to do that. Now I’m a big believer that the only thing in your business that actually matters is the marketing, therefore I think that for most of you guys, your CMO and your CEO should be the same person, because that is business in marketing. I know that some of the product people out there will disagree with me, but I think that I’m right, and I’ve got the bank account to prove it. So there you go. Just kidding, I don’t want to be the annoying guy, I’m not that annoying. I just want to make a point that you need to have somebody that’s driving the marketing and hopefully it’s the CEO or the owner or whatever. And that person needs to be a super high D. So if you’re not a high D and you wonder why your company’s not growing, it’s because you don’t have that person yet. So take the disc profile, it’s free online. In fact, I think if you go to tonyrobbins.com, scroll to the very bottom, the little link says disc profile, take that and find out if you’re a high D. If you’re not find out who on your team is a high D, and if you don’t have one on your team, if there are no high D’s on your team, you’re not going to drive this thing to where you want it to go. You’ll have visions and you’ll think about how nice it’d be if you could have a bigger company, but you are not going to be able to do it. It’s just not possible without a high D on your team. So get a high D, make that person in charge of the marketing of your business. That’s number one. Because number two is going to be, become obsessed with the marketing of your business. And we’ve talked about this a lot before, in the past. But there needs to be somebody who’s obsessed. If there’s not somebody on your team who’s read both my books at least twice, then there’s not an obsessive marketing person on your team. And I’m just saying my book because my book’s a compilation of all grid marketing books put together into strategic, chronological order. These are not my thoughts, my books are, here’s Russell reading 800 books and then putting them in chronological order after testing everything and telling you what actually works and the order it works. So if someone in your team, in this day and age, who’s building a funnel and in charge of marketing is not obsessed with my books, not out of ego, but just out of the fact that they’re not going to be successful. They need to read it and understand it, and read it, and read it, and read it. Because if this person says, “hey, we should build a webinar funnel.” And they start building a webinar funnel and put all of your time and your money and your expertise into building a webinar funnel and then you come back, “But we don’t actually have a webinar yet.” They should be fired. Just make sure you are fully aware of that. Because they need to understand the strategy, they need to understand the selling, they need to understand all those kind of things. All those things are very, very important. So that’s number two. Number three, you have to create an offer that can sustain paid traffic. We are in a world right now, and it shifts all the time, today, the world we live in right now, the majority of your guy’s traffic, and I know this because we get billions of visitors a year coming through Clickfunnels. The majority of your traffic right now is coming through Facebook. The majority. Good old Mark Zuckerburg is going to charge you, on the low end, the very, very low end, one dollar per opt in, per register, per whatever it is, per lead. On the high end you’ll give him 8-10 bucks per lead. So if you’re selling something that can’t sustain where you gotta spend…I’d say on average you’ll get $3-5 a lead. Between $3 and $5 a lead. So if you’re selling something, let’s say you’re selling a $50/week payment, let’s say you’re a chiropractor, a $50 a week payment or whatever, I don’t know. My brain’s kind of tired, so that’s probably a bad example, but whatever it is you’re selling. And you’re saying, look for me, I’m going to need 100 leads to close one person or three people or whatever, it’s costing me $5 per lead, so I gotta pay whatever the cost of being there. If those numbers don’t work for you, you have to shift your pricing strategy. That’s my biggest problem for my dad right now. Is that they’re, they have really inexpensive accounting services, which is great for his clients, the ones who know about him, and nobody else will ever know about him because he can’t sustain growth right now. So that’s why you guys should go use them quick before they jack their prices up like I keep telling them to. You need to have money to be able to spend on advertising to acquire customers and bring them in. And probably incentivize a sales person at high D. Because most high D’s, they’re rainmakers, right. They want to pay a lot for the work that they do. Unless you are the high D who is going to be doing that, you need that person there to be able to afford them. So you’ve gotta be able to have those things in place. You’ve gotta change your offer. I keep telling my dad, “People need to pay you at least $2000 to begin the interaction with your company. That gives you at least $1000 you can spend to get that customer, which is going to be necessary in the business model you’re in.” So you gotta be able to figure out, do I have an offer I can sell right now? That first off is sexy, that people want. And second off, I can charge enough money that it’ll make me money and it’ll cover all of my advertising expenses. If not, you’re not going to be able to grow your business, no matter how great your product or your service is. Unfortunately, this is true. So you gotta make sure it’s going to be able to sustain the growth of it. So what do we got? We got driver, number one, someone obsessed who can drive this thing. Number two is the obsessed with marketing and sales, just going to geek out and just go crazy to understand the strategy behind your specific business. Number three, you gotta make sure you have an offer that will absorb all the costs of advertising. So you can go out there and you can advertise. And then number four, you gotta have somebody who can sell the thing. There’s different ways that we sell stuff online. There’s sales letters, like long form sales letters. So if you’re going to be selling through sales letters, you need a copywriter who is good. Copywriters aren’t cheap. Or if you’re going to do sales over the phone you need someone on the phone who can sell. My guess is that most of your sales people are also going to be high D’s. not all the time though. Sometimes copywriters are and things like that, but if you’re going to be doing webinars, either you need to do the presentation, or somebody needs to do the presentation, and that person is typically going to be a high D. They’re going to be doing stage/event presentations, webinar presentations. You need somebody to sell the thing that you’ve got. There’s a lot of ways to sell. You can sell through the written form, sales letters. Verbally through phone sales, audio, video, webinars, there’s different ways you gotta figure out what’s the sales mechanism that’s going to sell that offer that you created. So that’s the next piece of the pie. And the last piece of the pie is who’s going to be getting the traffic, those people to show up so the person can actually sell them with marketing. So you got the marketing that drives the traffic that brings the people in, then the sales person can sell to the person your amazing, irresistible offer that will cover all the costs of all your advertising, plus cover the cost of all the people involved to make this amazing thing happen. And that’s how this whole game is played. So I just wanted to kind of put those things out there for those who are, the funnel’s not working for them yet, you’re not quite figuring it out, you’ve been trying this thing, you’ve been dabbling, you’ve been struggling, all those kind of things. I know those things are all true and are all real and if I was building a business from scratch, if you had hired me as a consultant, this is exactly what I’d do, I’d be like, “Okay, who on your team is a driver? Take the disc profile, you got no drivers on your team, you need to hire a driver. Let’s go find one quick.” Or it’s like, “Hey, that dude right there who is doing nothing, that’s your driver. Put him in the spot.” Then number two is, alright this person needs to become obsessed with the marketing and the sales, they need to be awesome at the strategy and the driving of this thing. Because sometimes you might have to create 10, 20,30 funnels before you get the one that pops for you. So the person gets bored after attempting the first funnel is not the right person. You need a driver who’s obsessed, who’s going to keep going and going and going until this thing works. Then I’m going to be figuring out, okay what’s the actual offer we’re going to be selling because it needs to be something that’s big enough to sustain the growth so we can grow this as a company. And I’ll make a really sexy, irresistible offer that’s expensive enough to cover all the costs. And then from there be like, how are we selling this thing? Are we selling through webinar, through whatever. Either I’d be doing the webinar or hiring a webinar person, or hiring a copywriter or whatever. Figuring out who would be selling this thing, that’s the next key. And then the last is who’s the person that’s going to be driving the traffic? Who’s going to be getting the eyeballs to show up so we can actually sell them? Those are the pieces, and if you don’t have those pieces, it’s probably why you’re struggling right now. It’s time to start building your Avenger team, we talked about this last podcast episode I think. Find the people around you, start building a team. Look at this like a real business. There’s two ways to build a business. One is to try to learn all the stuff yourself and it’ll take a long time and take a lot of effort and work. Number two is to go hire a bunch of people to do it. Which that costs a lot of money, it can be done, but it’s way more expensive and typically you’re not going to be able hire the best. And number three is start networking, start building an Avengers team. Find people who all believe in the vision, the mission. One of my first mentors, he passed away a couple of years ago, his name was Chet Holmes. I remember I was talking to him initially, he told me about his company he built. He built his entire company with a single person on payroll. Everyone was paid based on a percentage of what they sold. I was like, what?  He said, “Yeah basically the way it works, our company’s big months we all get big checks, small months we all get small checks.” That’s the way a company should be run. If I were to start over everything from day one, once again, I would definitely be doing it from that vantage point. Find people bring them in together, sell them on your idea. Don’t just bring in people because you know, your friends and family members though. Find the right people, take the disc profile, surround yourself with what you aren’t. If you’re a high D and a high I, find people who are a high S and high C and visa versa. In inner circle Mandy Keene is one of the inner circle coaches. She did a training on disc profile, and she did a really cool thing when she showed my disc profile and showed all the people around me, my core team, my management team, who are my partners, my assistant and all these people. It was interesting how we looked at me versus all the people around me, how they all compliment me in this really cool way that based on that we have this one super human. Because unfortunately, we’re not all super humans. I wish I was. I wish I was a high D-I-S-C, but I’m not. So I gotta surround myself with those other people. Anyway, I hope that helps you guys. I am almost back to the office. I’m going to bounce because I’m going to start having a coughing attack and I want to do that off camera. So thanks everybody, I hope you have an amazing day and we’ll talk to you guys soon. Bye.

Click above to listen in iTunes.. Untold ideas are already dying.... Hey, guys. I am very excited for this episode... I've actually had this episode on my mind for, I don't know, it's been a while. I've had a hard time trying to figure out how to actually present it. I want to walk you through a little bit of, I don't know. About four years ago I decided that I would create, every January 1st, I would go and I would create a video that would basically publicly declare my financial goal for the next year, and it's the scariest thing that I do pretty much every single year. It's interesting what has happened though because of those videos. They're on YouTube. If you go to my YouTube channel, you can check it out. About four years ago, it's me, I'm in the army, I've got a shaved head, and I'm like, gosh, you know what guys, if I could just make an extra $1,000 a month that would change my life. That's where I was. I was like, hey, and here's my plan. That was the video for that year. Then three years ago I was like, "Hey, if I could just do $3,000 a month that would be crazy. Oh my gosh, that would change my life." It's crazy, because what I do then as I go through each one of the months and I say, hey, here's what I did, here's how I did. Then the year before this one, I was like, "hey, I just want to do $30,000 a month". That's excluding salary income, excluding any other income on the side. Just my own stuff. I'm pleased that I hit that several times this last year, which is awesome. I want you to know that that's on the side, working for somebody else more than full-time doing ... Still have a family, two kids, a wife. You know what I mean? This is not meant to be that video, but about four-ish years ago. Let me check actually. About three-ish years ago, I so badly wanted to be able to just start being around other people who shared my common interests. I was in college at the time. It was 2015. It was wrapping up the year, and I just wanted to be around other people. I felt like I was very alone, funny enough, even in my marketing degree, my marketing classes, which I love school for the environment it gave me to learn, but I didn't actually learn that much stuff that I use now, hardly at all, which is true for pretty much any education now. That's fine. I had been following Russell for quite some time at that time, and I knew that Russell was really into things like masterminds, and he had this Inner Circle and stuff like that. Honestly, before Russell, before I ever knew who Russell Brunson was, I thought masterminds ... I'm just going to be open and honest with you. Because I had no other expectations at all, I thought masterminds were a way to get more money from people. I didn't know what they were. I had no idea if there was any kind of value or anything like that. My perception was just that it was a high-ticket experience to hang ... It was a reason to hang out with people who paid you a whole bunch of money to hang out with them. You know what I mean? That's what I thought it was. Then when I saw that Russell was doing masterminds and he came out with his Inner Circle, I was like, huh, that's kind of ... Pre-Russell my attitude towards masterminds was very like, "Meh. You're just trying to take my money," or something like that. You know what I mean? That was my attitude. It's more of a scarcity mentality as well by then. This is like three, four years ago now. A lot's changed since then. After figuring out who Russell was though, and after seeing more of what he was doing with his Inner Circle and more what he was doing with that, it became very apparent to me very quickly that this was not a normal thing, that this was an extremely rare opportunity to learn in some really, really high-speed ways. I was seeing the results that some of these people were coming out and saying like, "Hey, I've got these results, X, Y, and Z." And be like, "Holy crap. That's awesome. You get that from the mastermind?" I had to change my mentality. I had to change the way I was looking at it. I found myself really wanting to go attend one of these masterminds. Granted, they're not all the same. The only thing I knew of Russell at the time was his DotComSecrets X product, DotComSecrets book was out, and I had read that definitely by this time. I believe so, anyway. I really just wanted to learn more from him, and I really, really wanted to get into his Inner Circle. I knew I did not have 25 grand though at the time to be able to do something like that. Fascinating, right? Fascinating experience. Fascinating predicament. I know if you're listening to this podcast right now, you've probably been in the same boat before. You've probably experienced it before, be like, "Hey, I wish I could be a part of this program. I wish I could do this or that." The FAT event and funnel hackathon event, secrets masterclass, 2 Comma Club Coaching, he has few different names for it. That's 15 to 25 grand, and for very, very specific reasons. I understood the reasons. I understood why he was charging that much, but I was in college and I still wanted to be a part of that. One day Russell sent out this email, and in fact I can tell you it was December 14th, 2015 at 5:44 p.m. I remember it. I remember this moment. This was a huge moment for me. I went and I actually found the email. I found the email, and Russell said, "Hey, look, there's 74 out of 100 spots taken. As you probably know, I have a small group of entrepreneurs that I personally coach and I call them my Inner Circle. For the past two years, I've had dozens, and dozens of success stories come from this group, in fact." Anyway, he went through and he started talking about it, saying, "Look, this is a new development. I'm going to say that when we're at 100 spots I'm going to end it." I was devastated. I was so devastated. I remember exactly where I was. I was in the campus basically rec center. There was a pool in that room or in that building. I was standing in the hallway and I was walking down in the stadium steps, the basketball stadium steps. Smell of chlorine from the pool from several rooms over was in the air. It was quiet. I was one of the only ones in that room standing in the middle or almost in the middle of the basketball stadium. It was quiet, and I remember reading this email, and I remember out loud actually saying, "No! No! Crap. No!" I was pissed that he was closing down his Inner Circle at 100 people because I knew I would make it somehow, but I knew I couldn't make it at the speed he was filling it. I just knew that I couldn't make it. I was like, "Oh my gosh. No." I remember I sent a message to my wife, and I was like, "He's closing it down." She didn't really know what it was at the time still, or what I was really doing or what I was into and stuff like that. She said like, "Oh, that's too bad." I was like, "No." I remember at that exact moment though, I mean I was crushed. I was shattered over it. I so bad wanted to be a part of that group. Again, this is December 14th, 2015, three years ago. That's crazy. Is that two years ago? What's the year? What's the year? '16, '17. Wait, this was only four months before I got hired. Holy crap. I thought this was longer ago. That wasn't actually. This is only two years ago. Never mind. It's December 28th right now. This is only two years ago. I remember I was pissed. I was so sad that I wasn't going to be able to be in that group, because he had already been changing my life so much, and I had a successful funnel building agency at the time and I was making money for other people, and I was making money for myself finally. Now that I know more of the timeline of where all this was happening. I remember standing in that room. It was silent, but you know like when you're in a huge room and there's really, really high fans, so you can hear the light hum in the air, and there was a little bit of the smell of the chlorine in the air from the sport unit, from the lap pool that was over. The racketball courts were near, and I could hear them ping ponging around. For the most part it was pretty silent. I was standing there, and it was one of those moments that was just like, "I'm going to get in that group. I don't know how, but I'm going to get in it." I stood right there, as soon as I read Russell's email, and I actually wrote him one back. I just clicked reply. I was right on my phone, and I wrote an email back to him immediately on the spot. This is what I said. I know, because I found it. I said, "Dang it. This just breaks me apart. I'm in college and working to get in, and I'm trying to become your dream client, because I know I'm not yet. Thank you for everything you've given me. I can't express how much you've changed my life, but you don't even know me. I feel like I know you because I've gone through so much of your material for years. You're a blessing to me and my family, and I sincerely thank you for all you've sacrificed and given to make sure others are successful. You're one of my very real inspirations and I thank you, Steven Larsen." Then I put in parentheses: "See you at Funnel Hacking live event. Woo!"   At that time, that's when I was bootstrapping my way to the funnel hacking live event, because I still didn't have any money, so I was exchanging funnels for the event tickets, funnel for the flight, funnels for the hotel nights, and that's how I got there. Which was literally what, like three months later? Then I sent this email over. No one replied. I didn't expect them to, but I kept sending stuff like this. I sent tons of stuff like this, and what was funny, what was interesting is three months later I was at his event. I applied on a Saturday. I think it was a Saturday, because that's when the event was over. I think that's when it was, on a Saturday. I got a call on Monday to come get an interview, so two days later, two days later. The next day, Tuesday, so this is three days after the event was over, I was in Boise doing the interview. Actually, I think it was on Wednesday, so four days later. I was in Boise in the middle of my finals week and I got the job. I was in Russell's office working full-time within, I think, eight days after funnel hacking live 2016 ended, within like eight days. What was crazy is within a month he had his first Inner Circle, not first, but first since I had been there working for him, a mastermind come up for his Inner Circle. Guys, before I recorded this episode I was trying to find the Voxer that Russell sent me inviting me to come to the Inner Circle meetings. I was blown away. I was like, "Are you kidding me? Oh my gosh." I went berserk. I think I almost killed Voxer, which seems like it's dying anyway. I literally spent, because it took so long for everything to load, plus I was reading all of our old conversations over the last two years. Anyway, it took 30 minutes, and I was one month away from going back to where the messages were, where he invited me and then my response. I was going to take those excerpts of him inviting me and then my response back and put them in the episode. Voxer wouldn't load anymore messages. Said there was no more messages left. There was messages left. I think I just broke it. Super-sad, honestly, that I didn't do that. I went nuts though, I went crazy. I got into the mastermind. I was freaking out. I got there early. I sat down. I was like didn't know if I should talk to anybody. I was like, "Oh my gosh. This is Russell's Inner Circle." I was like, "Oh my gosh." I was kind of slinking around the sides of the room, because I didn't feel like I was qualified to be in there. Just four months, five months earlier I was telling Russell how much I wanted to be a part of it, didn't know how I would, and I ended up now working for him in the same room with him. Like crazy. It's ridiculous. The turn of events, that's insane. That's pure insanity how that all worked out. I sat in there, and holy crap, it was fantastic. Everyone was following the same format in this mastermind, and it was better than I thought it would be. Everyone stood up and they shared something amazing. We're not talking about like little tiny tips and tricks. I got almost straight A's in college in my marketing degree, and I was also that kid who was like fighting with the teachers actively and didn't really get along with a lot of the other students in there, because none of them were doing it. They were all freaking studying about it. No one was actually starting businesses. No one had been doing it. I had been doing it for years by the time I got there. You know what I mean? I was that weird kid who was kind of on the side fighting what everyone thought, or was just taking as face-value truth. I was like, "No, that's no. No, and it's not true because of X, Y, and Z." With that backdrop, the stuff that people were just getting up and openly sharing was ridiculous. What I did is I actually opened up Trello while I was in that mastermind, and just sitting on the side listening and taking notes, I mean ferocious notes. I was going back through reading some of these, and I was like, "Holy crap." It's not like some of the stuff was like, "It only works right now. You got to do it now, because the trick is going to end soon." It's like, no, like the stuff that I'm reading that I learned from that mastermind is still stuff that I both teach and use and apply to this day. That was a year and a half ago, which is crazy, which is crazy. I can't believe, I cannot believe that I got to go do that. Then I got invited to the next one, and to the next one, and to the next one. It was like over and over and over, and drinking deeply with that group, just listening, taking notes. Very super-observant, like just writing it all down. It's nuts to me, absolutely nuts to me the amount of personal progress that came to me because of those masterminds. I'm frankly a little bit ashamed that I ever thought something like a mastermind wouldn't be valuable. Then as time progressed and I started getting invited to go speak places and present in different masterminds, several of them, which has been so much fun, and come be a keynote in some masterminds, and things like that. It's been interesting to see how much I've learned to just flat-out adore them, and not even learn to. It's really easy to love them because they're amazing. I'm very anti-meeting. Meetings freak me out. My first perception was that, hey, I'm going to have to go sit in this meeting and it's going to be boring. I'm going to sit there all day. It's like no, like it is fun. They are high-paced. They are high-energy, and if you've never been a part of one, I want you to have that experience. Want you to be able to know that is. Since I'm leaving ClickFunnels, there are two questions that have been popping up very, very frequently. Very frequently. The first one is, "Steven, will you coach me?" That question has been asked to me like crazy. Is there any kind of coaching package? No. Not yet. I'm sure there will be at some point, and when I decide to do that. I'll tell you why I'm not doing it right now, also. For right now, no. I do 30 minute consultations on people's phones before they go launch them. That's fun. That's awesome, but I don't do active coaching yet. Then the second question that people have been asking me like crazy, I finally have a support team, awesome support system, a ticketing system finally. I finally have structure underneath me that I've been building ferociously in the evenings; it's 1:30 in the morning right now, as I am literally in two days going to be unemployed. What would you do if you knew you were going to be out of a job with like four or five months advance notice? Russell and I both knew way before I ever told anybody. You know what I mean? What would you do? You'd do the same thing I'm doing. It's not exactly relaxing. I almost feel like it might have been easier to just have the whole two weeks notice thing, but instead ... Anyway. The second question I get like crazy is, hey Steven, is there any kind of mastermind or event you're going to be doing? The answer to that one is yes, because I am such a proponent of them. I cannot believe how much growth has come to me because of them. There's 100 people in Russell's Inner Circle. That's four different mastermind sessions twice a year. That's eight mastermind sessions per year, and I've got to sit in a huge portion of them and learn like crazy, I mean from ... Just brilliant. Brilliant. Even the ones that aren't Russell's that I've been able to go like, people are like, "Have you really done much? Have you accomplished much?" Sometimes one of the fears people will have, I've noticed, is they'll be like, "Well, I haven't accomplished these great things, therefore I can't attend because there's nothing to contribute." No. That's not how it works at all. This is very much like a huge synergy situation, where you just put multiple minds together who are trying to go towards a common goal, and it is ridiculous. I don't care what kind of background you have. It's fun to watch just different experiences and backgrounds and stories that people bring to a room and go like, "Oh, yeah. Do this, or X, Y, and Z, or this is my feedback for this." The amount of decision making, the time that it takes to make the kinds of decisions that people need to make in order to be successful, the timeline decreases. The clarity of the path that people go down afterwards is amazing. Clarity not just on the marketing, or clarity on the offer, or clarity on this, but how they actually operate and conduct themselves outside of the mastermind in order to get their goal. I wish I could just dive in and start telling you all of them. I am shamed to say that I have not taken notes in every single one of them. I should have. I don't know why I didn't for a lot of them. Some of it was because I was building funnels on the side. Actually, a lot of it was because I was building funnels on the side, so I'd be listening and when there'd be some massive thing, I'd come over and write it down. I've got this huge, massive, Trello column of just huge. On one side it's direct quotes from Russell from all the lessons of me sitting next to him and hearing him as he's talking to other people on those podcasts. The other one has all these ones that he hasn't actually explicitly told me, but I've learned from him, or gleaned from him either in a mastermind or directly from his desk, or whatever it is. I mean it just blows my mind. I couldn't have gone and got a master's degree, even PhD in marketing or internet marketing or whatever it is, and I still would not have learned even a fraction of this stuff. I know that. I know that, because these are the people who are doing it. These are the people who are out actually proving what's actually happening, what's actually working right now. You know what's funny, like I was saying before, of course it matters who all is in the mastermind. Obviously, if you're more experienced, overall it's going to be awesome, even more awesome. Even if you're not crazy-experienced and you have the chance to go to one, you should do it because it's crazy to see how much actually comes from it. Anyway. I feel like I'm saying the same thing over and over again now, and I apologize for doing so. It's just if there was one thing that I could do the rest of my life, if there was one activity that I would go do the rest of my life and never read another book again, and never take another course again, if there was one thing that would replace it all and I would still feel like I would be able to stay on the edge, the peak, the cutting edge place of the markets, whatever I'm trying to do, it would be masterminds. The mastermind would replace. Now, that's personal preference. Obviously, I've quite a bit of experience in the funnel building world, a lot of it. It's true though. I would put down all these books. I've tons of books all around me. Lots of bookshelves, bookcases and stuff. I love them and they're awesome. It's gold, amazing stuff. The one thing in my mind that has actual potential to replace the huge amount of knowledge in books that's sitting around me or on courses, or whatever it is, is masterminds. It's masterminds. For whatever reason that kind of synergy that comes from people who are truly trying to dive into and dump amazing information in and get amazing things back out, I mean it's amazing what happens. There's this really interesting study that happened actually, and I'll end this episode soon, because I know I've been going for a bit here. There's a really interesting study that happened, I heard the results from anyways, where some people went through and they watched those who contributed the most. Here was the rule. This is what they found out. Those who contribute the most in masterminds, those who contribute the most in masterminds almost always are also the top earners in the room. That wouldn't shock you. That wouldn't shock you at all. Think about that. When you get into a mastermind, and you see people who are just giving and giving and giving and giving and giving and giving, it is very much the antithesis of what most people treat wealth creation and secrets and, "I got to keep all my products to myself, and no one's going to know what they are. If I say anything, someone's going to steal it." It doesn't really happen that way. Guys, I tell you everything that I do and there's maybe like one or two people who have attempted and kind of done the stuff that I say, kind of done. Why? It's because I'm a different person with a different background, different frame of mind. Even if they did take the same idea and they did try and go, they still would execute it differently than I did. Ideas when they are shared grow. Ideas when they are shared actually turn into better ideas. You get up, and you stand up, and you actually start sharing all of your best stuff with the room, and you'll be shocked, shocked, completely floored, completely floored at what ends up happening to your idea, things you would never, ever, ever have thought of or it would have taken you a very long time to think of. Time is money. Anyways, I have a mastermind. It's not necessarily a Steve Larsen mastermind yet. I am having fun partnering with a lot of my friends at the moment, but no matter what, you can always find whatever mastermind I'm doing or running or pulling off, or whatever, at SteveJLarsen.com, and just click mastermind up at the top. It's in the top header. Click mastermind up at the top, and you'll be able to go to whatever mastermind is currently going on that I'm doing. Would love to have you guys. There are different prices, different price points, different things that you can go check out, whatever it is. I just got to bring up one other thing, one other thing. As I've been preparing to leave my job, as I've been preparing to leave ClickFunnels, I've surrounded myself with a lot of coaches, just to make sure that I keep the edge. One of the pieces of feedback that I've received is actually from Mandy Keene who's actually the Inner Circle coach who's amazing and has totally changed my life in ways that I still have a hard time expressing to her. I'm very thankful for her. What she taught me and actually what Russell personally taught me also, he and I were chatting and we were talking, and we were talking about the purpose of Inner Circle and the purpose of masterminds. Mandy separately was also talking about this, also. Russell has his own mastermind for many purposes. One of them is so that he can stay up to date with all the other industries and what's going on and all those things, so he knows how funnels will work in those different areas, things like that. That totally makes sense. The money, yeah, I mean the money's nice, but that's not really the real, real reason. The real, real reason is to keep him sharp. Then he'll attend these extremely high-ticket masterminds, these 100K masterminds in order to attend. $100,000 just to go to the mastermind, with these extremely high, A players. You can imagine the kind of goodies that go into there. The only thing I'm bringing this up for is so that you understand that if you're not collaborating actively and you're not actively your ideas, the idea is already on the way to dying. In my opinion, going to masterminds and being active in them and contributing your face off, it's one of the fastest, best accelerants I have ever, ever, ever seen, or ever witness ever. I think I could say ever a few more times. Ever, ever, ever, ever... It's because of all those things, not just the personal growth of the person explodes. Obviously the business does. The connections do. Hey, I know a guy who can hook you up with X, Y, and Z over here. The connections in the room, the ideas in the room for both your offer, or the marketing message, or the litmus test of the people who are sitting in there. People who are offering their connections. People are offering things that they've taken time and money to build on their own in order to contribute because they all understand the law. The law is if you give the ideas away, yours explode and expand in ways you could have never done on your own. People know that when they're regular, habitual mastermind attenders. I invite you to come. If it's not mine, I don't care. Choose one. I would love it if you came to mine, but my gosh, choose. Just attend. Go to one. You will be shocked by what happens. If you're like, "I don't know which ones exist out there." Just start looking around or come to mine, or go to someone's. I guarantee if you go to Google and start looking around, or any guru, gosh, just start asking around, and you'll find one. Anyway, hey, so if you want to do whatever one I'm currently running or putting on or about to go to or whatever it is, I'm just going to be putting at SteveJLarsen.com, and you can click mastermind up on the top. The next one is actually here in just a few weeks, which I'm very excited about. Anyways, guys, appreciate it. Go collaborate like crazy. Share, share, share, and give your ideas away, and you'll be shocked at how much, A, they grow but B, no one steals them, because no one can truly replicate you. Anyway, talk to you later. Bye. 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Mandy Keene is the mind set coach for all of Russell’s Inner Circle Members. She has been coaching high end achievers for over 20 years. She reveals what you need to do as an entrepreneur and small to mid-size business owner to take your company to the next level. She details what the DISC test reveals and how you can hire the right people for the right position. Show Notes Taking yourself to the next level as an entrepreneur starting with your mindset Knowing who you are is essential to finding where you work best and who you work best with The penguins need to be in the cold so why take it out of the place they work the best in? Becoming Vulnerable will make you more coachable Finding your coach The importance of self-care Quotes: “A fisherman can’t smell the fish, because you’re in your world sometimes you don’t realize what is holding you back. And that’s the biggest value of a coach is that they can tell you things you’ve become blind to.” “If you hire for the right role everything will go a lot smoother.” “Take an inventory of where you’re at and if you don’t have a coach get a coach and they’ll help you bridge [from going to sleep grouchy and tired to not wanting to go to sleep because you feel so successful and you’re just so pumped to work] and it’ll be the best investment you’ve ever made in your business and in yourself.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

How to become more aware of what's bothering you so you can actually do something about it. On today's episode Russell talks about the value of having coaches in his life. He speaks of previous experiences he has and gives an idea of why having a coach in your life is good. Here are some interesting things you will hear in this episode: How wrestling helped Russell realize the value of having a coach. Why Russell thinks that people who wen to school to be a counselor are no good. And what advice Russell has for your company when it comes to coaching. So listen below to find out why Russell thinks having a coach is so important. ---Transcript--- Hey everyone this is Russell Brunson, good morning or good afternoon or good evening, depending wherever you are at. I hope you are doing awesome today. I was up late last night. I went to a…..I worked til about 3 in the morning, which was really fun actually. I've not done that in a long time. But then I was getting delirious and I was like, “I gotta get to bed.” So I went to bed. Then I had a call with Tara, one of my coaches, at 6am. So I did 3 hours of sleep and then Iwas up and did my coaching call with her, which was really awesome as always. Then I got the kids out the door and then passed back out for 2 hours, then I got up again. It's a beautiful day, just so you know. It's sunny here, leaves are falling, I'm wearing shorts and flip flops. It's a little bit cooler and it's just kind of nice. Last night we stayed up late with the kids playing Wolf in the Graveyard, running around outside. If you watch me on Snapchat, we had a bird. The kids were taking pumpkins out to the front porch at like 9:30 at night. We open the door and this huge bird, my kids are like, “Dad, there's a bat!” But it was a bird that flew into our house and went nuts. It took me 20 minutes to catch it and get it back outside. It was insane. The last 24 hours or 12 hours I guess, have been pretty awesome. That's been happening today, just heading in now for a fun day. I was just thinking about, do you guys remember a couple of weeks ago? I was talking to you guys about hiring coaches and trying to figure out parts in your life that you're not 100% happy with, and figuring out why. “Why am I not feeling good?” And then trying to find coaches to work through those things. Sunday for example, for some reason Sunday, I kind of know the reason, but Sunday I was not in a good mood. I was sitting in the backyard after church, after dinner, sitting in this chair watching my kids play around. I was like “Why do I not feel good? Physically I feel fine. I'm not sore, kind of tired.” I'm trying to be very aware.”Why am I not feeling good. Something's bugging me and my mind is trying to hide it so it's not there, but what are the actual things?” So I was trying to think through it and it was frustrating me. I'm trying to become very aware of it. That was one thing, and then from there, that was Sunday. But then on top of that I've been working with different coaches in different parts of my life, different aspects, it's kind of cool. So my call with Tara today was all about things I'm frustrated by and we went in a whole different direction than we've ever been before. It opened up this whole new world of the understanding…..my relationships with other people and why some are really good for me and why some are not so good for me. It was really, really cool. And then on the other side of that, one of my other friends, one of my Inner Circle members, his name's Joseph and he does hypnosis stuff, he's awesome. He started doing these things where he does custom hypnosis tracks. So he asked me, “Would you like me to build a custom hypnosis track for you?” I was like, “Are you kidding me? Of course I would, you're amazing.” So he sent me this list of all these different questions, and it was kind of cool. It was basically a wish-list of “What are your limiting beliefs that are holding you back? What are the beliefs you wish you did have?” So I spent last night, probably until 2 o'clock in the morning, 2 or 3 in the morning writing all these things out and creating this thing. So he's going back now and building this custom hypnosis track to listen to at nights to help me break my false beliefs and strengthen the beliefs that I want and that I need and things like that. And it's so cool. So I just wanted to kind of come back and restress and reemphasize to you guys how cool it is to try and step back and be aware of what you're feeling and why you're feeling it. For some reason, us as humans, we don't like, I don't know what the word is…We don't like, I'm going to use the word counseling, because it has a negative connotation. Because we don't like counseling we fight everything else. The thing about sports, when I was wrestling, I always had coaches around me. So every match, from a match that we had done, I'd step off the matt immediately after my performance. My coach would say, “Look, you did this, this and this that were great, but I noticed that you're stepping far with this leg. Or you're leading with this arm, or your elbow is flaring up.” Just little things I was doing. So right in the moment when it happened, I'd get this immediate coaching thing, so I would know that. I'd be like, “Okay, I gotta remember that for next time, not to do that.” And then the next match happens and the same thing. And the second the match is over, it's like, “Boom. This, this and this. This is what I'm noticing. This is where you're leading. This is what you're doing.” It was this constant coaching process, every single match. Match in and match out. And I'd have tournaments where I'd have….we'd do a Freestyle and a Greco tournament on the same time sometimes. We'd end up having 15, 16 different matches. So 15, 16 matches, and 15, 16 times throughout the day I'm getting coached on the little things. And every time you get better and better and better and better. And for some reason in the real world we don't do that. We do something, we get frustrated, we try to drown our problems in whatever the thing is we use. For some people it's drugs, some people it's alcohol, or TV or food, everyone has their thing we try to drown it, and hide it. And I think how much that doesn't serve us, especially when there's people, there's some amazing people out there that can help us with all these different problems we have, different issues. It's funny, in the inner circle, one of my coaches, her name is Mandy Keene now, she got married. But Mandy was one of my wife and I coaches after we went through Tony Robins' stuff. She lived here local in Boise and she'd done some work for our company in the past. We had hired her to be a coach for both me and her and it was awesome. The insights we got from her, some one with outside perspective looking in. And these little tweaks and changes and how awesome that was. So we brought her in the inner circle. So right now it's been interesting. Most people come in the inner circle because they have marketing or sales problems or they want to scale things. They come and they want to work with me, but I think I don't want to tell her or anybody this…..A lot of times people get more value from what she's bringing. She's doing coaching calls each week and figuring out limiting beliefs and what's keeping them from it. And constantly coaching you, coaching an dpushing through. Tweaking and changing and this progression that's happening within the inner circle. And it's funny, people cleared up these beliefs, they don't have to fix their marketing, they fix the things that are holding them back and then their marketing and everything else starts working. So I just wanted to replug this for all of you guys. Get better at noticing in the moment how you're feeling. Like I said, on Sunday I'm sitting there, “Why am I not feeling so good. Something's messing with me, I should feel awesome. I'm watching my kids, it's a beautiful day. It's Sunday. Everything should be awesome. Why am I not feeling good.” I'm trying to figure out what are those reasons. Just like if I had a coach there. If I got off the wrestling match and I lost, I'm not going to go and hide in the bleachers and try to think I'm too good for a coach. No I'll be like, “Coach what did I do? You can see a lot better what I'm doing.” He's like, “Dude, your elbow is out every time you're shooting.” “Really?” “Every time.” So I pull my elbow in the next time I shoot and that problem is gone and I win the next match. We need to be doing those things more often for ourselves. Sometimes you don't have a coach, at least in life typically you don't have a coach following you around watching you. Everyday like, “you shouldn't have done that.” So part of that's gotta be on us. Slowing down and stopping and say, “Hey, why do I feel this way? Something's messed up because I should not feel this way right now. I should be feeling good and I'm not. So why?” and think about it and figure out what those things are. It's probably tied to one of a few things. Probably tied to a relationship, multiple relationships, finances, tied to something. So figure out what it is that's causing that, that incongruency that's not making you feel good. And then, you know one way's to try to figure it out on your own. But I think a smarter way is find someone who can help you with that. And it's not a bad thing. I didn't become an awesome wrestler because I went through this bad thing of I had a coach help me. It was so embarrassing. I don't like coaches. I don't want anyone to know I had a coach. No, coaches are awesome, it's good. There's business coaches, life coaches, health coaches. All those kind of things. I've been lucky in my life to have access to a lot of coaches. I think that for you guys, I would dedicate part of your budget towards that. And I would look at where's the area you're struggling with the most right now and find a coach to help fulfill that piece of it. And if it has anything to do with making money or mindset now you can use the inner circle because you got Mandy and me. In all seriousness, there's great people out there and find someone. There's also bad people out there. I'm going to pick some fights today, I would say, oh man…… So I would say, don't go the traditional routes. I have so little faith in traditional routes. Don't go to a real marriage counselor. Go find the person who's written books and spoken on stage and changed people's lives and go find them. Anyway, that's my thoughts. Find the people who are in the trenches doing it in masses, because they get a lot more info, intel, and insight than a person who learned in school. There I just said, okay leave it there. Yeah, I went to a traditional counselor for a while, and almost everything that went through hurt more than it helped. So find people that you respect. Find someone that you can look and see what they're doing for other people and do that way. That's all I got. I'm at the office, it's like noon and I gotta get to work. Appreciate you guys, have an amazing day and we'll talk to you all again soon.

How to become more aware of what’s bothering you so you can actually do something about it. On today’s episode Russell talks about the value of having coaches in his life. He speaks of previous experiences he has and gives an idea of why having a coach in your life is good. Here are some interesting things you will hear in this episode: How wrestling helped Russell realize the value of having a coach. Why Russell thinks that people who wen to school to be a counselor are no good. And what advice Russell has for your company when it comes to coaching. So listen below to find out why Russell thinks having a coach is so important. ---Transcript--- Hey everyone this is Russell Brunson, good morning or good afternoon or good evening, depending wherever you are at. I hope you are doing awesome today. I was up late last night. I went to a…..I worked til about 3 in the morning, which was really fun actually. I’ve not done that in a long time. But then I was getting delirious and I was like, “I gotta get to bed.” So I went to bed. Then I had a call with Tara, one of my coaches, at 6am. So I did 3 hours of sleep and then Iwas up and did my coaching call with her, which was really awesome as always. Then I got the kids out the door and then passed back out for 2 hours, then I got up again. It’s a beautiful day, just so you know. It’s sunny here, leaves are falling, I’m wearing shorts and flip flops. It’s a little bit cooler and it’s just kind of nice. Last night we stayed up late with the kids playing Wolf in the Graveyard, running around outside. If you watch me on Snapchat, we had a bird. The kids were taking pumpkins out to the front porch at like 9:30 at night. We open the door and this huge bird, my kids are like, “Dad, there’s a bat!” But it was a bird that flew into our house and went nuts. It took me 20 minutes to catch it and get it back outside. It was insane. The last 24 hours or 12 hours I guess, have been pretty awesome. That’s been happening today, just heading in now for a fun day. I was just thinking about, do you guys remember a couple of weeks ago? I was talking to you guys about hiring coaches and trying to figure out parts in your life that you’re not 100% happy with, and figuring out why. “Why am I not feeling good?” And then trying to find coaches to work through those things. Sunday for example, for some reason Sunday, I kind of know the reason, but Sunday I was not in a good mood. I was sitting in the backyard after church, after dinner, sitting in this chair watching my kids play around. I was like “Why do I not feel good? Physically I feel fine. I’m not sore, kind of tired.” I’m trying to be very aware.”Why am I not feeling good. Something’s bugging me and my mind is trying to hide it so it’s not there, but what are the actual things?” So I was trying to think through it and it was frustrating me. I’m trying to become very aware of it. That was one thing, and then from there, that was Sunday. But then on top of that I’ve been working with different coaches in different parts of my life, different aspects, it’s kind of cool. So my call with Tara today was all about things I’m frustrated by and we went in a whole different direction than we’ve ever been before. It opened up this whole new world of the understanding…..my relationships with other people and why some are really good for me and why some are not so good for me. It was really, really cool. And then on the other side of that, one of my other friends, one of my Inner Circle members, his name’s Joseph and he does hypnosis stuff, he’s awesome. He started doing these things where he does custom hypnosis tracks. So he asked me, “Would you like me to build a custom hypnosis track for you?” I was like, “Are you kidding me? Of course I would, you’re amazing.” So he sent me this list of all these different questions, and it was kind of cool. It was basically a wish-list of “What are your limiting beliefs that are holding you back? What are the beliefs you wish you did have?” So I spent last night, probably until 2 o’clock in the morning, 2 or 3 in the morning writing all these things out and creating this thing. So he’s going back now and building this custom hypnosis track to listen to at nights to help me break my false beliefs and strengthen the beliefs that I want and that I need and things like that. And it’s so cool. So I just wanted to kind of come back and restress and reemphasize to you guys how cool it is to try and step back and be aware of what you’re feeling and why you’re feeling it. For some reason, us as humans, we don’t like, I don’t know what the word is…We don’t like, I’m going to use the word counseling, because it has a negative connotation. Because we don’t like counseling we fight everything else. The thing about sports, when I was wrestling, I always had coaches around me. So every match, from a match that we had done, I’d step off the matt immediately after my performance. My coach would say, “Look, you did this, this and this that were great, but I noticed that you’re stepping far with this leg. Or you’re leading with this arm, or your elbow is flaring up.” Just little things I was doing. So right in the moment when it happened, I’d get this immediate coaching thing, so I would know that. I’d be like, “Okay, I gotta remember that for next time, not to do that.” And then the next match happens and the same thing. And the second the match is over, it’s like, “Boom. This, this and this. This is what I’m noticing. This is where you’re leading. This is what you’re doing.” It was this constant coaching process, every single match. Match in and match out. And I’d have tournaments where I’d have….we’d do a Freestyle and a Greco tournament on the same time sometimes. We’d end up having 15, 16 different matches. So 15, 16 matches, and 15, 16 times throughout the day I’m getting coached on the little things. And every time you get better and better and better and better. And for some reason in the real world we don’t do that. We do something, we get frustrated, we try to drown our problems in whatever the thing is we use. For some people it’s drugs, some people it’s alcohol, or TV or food, everyone has their thing we try to drown it, and hide it. And I think how much that doesn’t serve us, especially when there’s people, there’s some amazing people out there that can help us with all these different problems we have, different issues. It’s funny, in the inner circle, one of my coaches, her name is Mandy Keene now, she got married. But Mandy was one of my wife and I coaches after we went through Tony Robins’ stuff. She lived here local in Boise and she’d done some work for our company in the past. We had hired her to be a coach for both me and her and it was awesome. The insights we got from her, some one with outside perspective looking in. And these little tweaks and changes and how awesome that was. So we brought her in the inner circle. So right now it’s been interesting. Most people come in the inner circle because they have marketing or sales problems or they want to scale things. They come and they want to work with me, but I think I don’t want to tell her or anybody this…..A lot of times people get more value from what she’s bringing. She’s doing coaching calls each week and figuring out limiting beliefs and what’s keeping them from it. And constantly coaching you, coaching an dpushing through. Tweaking and changing and this progression that’s happening within the inner circle. And it’s funny, people cleared up these beliefs, they don’t have to fix their marketing, they fix the things that are holding them back and then their marketing and everything else starts working. So I just wanted to replug this for all of you guys. Get better at noticing in the moment how you’re feeling. Like I said, on Sunday I’m sitting there, “Why am I not feeling so good. Something’s messing with me, I should feel awesome. I’m watching my kids, it’s a beautiful day. It’s Sunday. Everything should be awesome. Why am I not feeling good.” I’m trying to figure out what are those reasons. Just like if I had a coach there. If I got off the wrestling match and I lost, I’m not going to go and hide in the bleachers and try to think I’m too good for a coach. No I’ll be like, “Coach what did I do? You can see a lot better what I’m doing.” He’s like, “Dude, your elbow is out every time you’re shooting.” “Really?” “Every time.” So I pull my elbow in the next time I shoot and that problem is gone and I win the next match. We need to be doing those things more often for ourselves. Sometimes you don’t have a coach, at least in life typically you don’t have a coach following you around watching you. Everyday like, “you shouldn’t have done that.” So part of that’s gotta be on us. Slowing down and stopping and say, “Hey, why do I feel this way? Something’s messed up because I should not feel this way right now. I should be feeling good and I’m not. So why?” and think about it and figure out what those things are. It’s probably tied to one of a few things. Probably tied to a relationship, multiple relationships, finances, tied to something. So figure out what it is that’s causing that, that incongruency that’s not making you feel good. And then, you know one way’s to try to figure it out on your own. But I think a smarter way is find someone who can help you with that. And it’s not a bad thing. I didn’t become an awesome wrestler because I went through this bad thing of I had a coach help me. It was so embarrassing. I don’t like coaches. I don’t want anyone to know I had a coach. No, coaches are awesome, it’s good. There’s business coaches, life coaches, health coaches. All those kind of things. I’ve been lucky in my life to have access to a lot of coaches. I think that for you guys, I would dedicate part of your budget towards that. And I would look at where’s the area you’re struggling with the most right now and find a coach to help fulfill that piece of it. And if it has anything to do with making money or mindset now you can use the inner circle because you got Mandy and me. In all seriousness, there’s great people out there and find someone. There’s also bad people out there. I’m going to pick some fights today, I would say, oh man…… So I would say, don’t go the traditional routes. I have so little faith in traditional routes. Don’t go to a real marriage counselor. Go find the person who’s written books and spoken on stage and changed people’s lives and go find them. Anyway, that’s my thoughts. Find the people who are in the trenches doing it in masses, because they get a lot more info, intel, and insight than a person who learned in school. There I just said, okay leave it there. Yeah, I went to a traditional counselor for a while, and almost everything that went through hurt more than it helped. So find people that you respect. Find someone that you can look and see what they’re doing for other people and do that way. That’s all I got. I’m at the office, it’s like noon and I gotta get to work. Appreciate you guys, have an amazing day and we’ll talk to you all again soon.