Marketing In Minutes

Do you want to discover innovative ways to stay ahead in today's dynamic market and unlock your growth potential? Join us in this podcast episode with marketing pro, Matthew Bolian, as we unravel the reasons behind the decline of traditional go-to-market strategies (GTM) and explore exciting new market trends.Connect with Matt on LinkedIn!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

In this podcast, Matthew Bolian compares the HubSpot CRM and other CRM platforms, exploring their respective strengths, weaknesses, and unique features to determine which one reigns supreme and is best for your business and why. Connect with Matt on LinkedIn!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

We're thrilled to have Matthew Bolian, Supered's Co-Founder & CEO, on the podcast this week! In this episode, we discuss Demand Generation and Demand Capture. What's the difference between the two, anyway? Let's dive in!Follow Matt and all of the "supered" things he's doing on LinkedIn. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

The digital landscape is constantly evolving. In today's world, if you don't have an effective website, you can essentially kiss success goodbye. Join us for a conversation with Project Manager, Josh Sanders, as we explore the need for a new website versus the significance of a comprehensive WebOps strategy.Connect with Josh on LinkedIn and check out Pantheon's WebOps video he mentioned!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

What the heck is API? If you've been hearing this acronym thrown around recently and you feel like you're in the dark, we're here to help. On this episode of Marketing in Minutes we give a general overview of this topic and show you how you can use API to your advantage. Connect with Josh and Darren on LinkedIn! Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

What are the common types of Marketing Attribution Models? How can I select the most suitable marketing attribution model for my business? If you're asking yourself these questions, you're in the right spot. Listen in to Spencer Thomas, our Director of Paid Media, to learn all there is to know about this hot topic. Connect with Spencer on LinkedIn!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

The HubSpot platform consists of a vast collection of high-quality tools and programs, such as HubSpot Smart Content. Join us for this episode where our HubSpot Account Manager, Zach Bischmann, gives us the inside scoop on this fabulous program.Connect with Zach on LinkedIn!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

With AI technology on the rise, more and more ways are coming out that businesses can leverage their power. If you're new to the world of AI, you might not know where to begin – this podcast is for you! Our Project Manager, Josh Sanders, and Robert Gonzalez, our Senior Lead Developer, sit down together to dive into the new HubSpot AI tools, their specific features, and how they can be used to improve lead generation, optimize content creation, enhance customer engagement, and more!Want to chat more about AI? Connect with Josh & Robert on LinkedIn! Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Sometimes social media advertising can feel like the wild west. But when used properly, social media advertising can do a lot to boost your brand awareness and can even deliver more of the targeted leads right to your website. If aren't seeing the results you'd hoped for, this is the podcast for you! Evenbound's Paid Media Manager, Kaelyn Hale, gives us the inside scoop on getting top-tier results from social media ad campaigns. Connect with Kaelyn on LinkedIn!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

What is growth-driven website design, and how does it differ from traditional web design? We've got this inside scoop! In this podcast, we'll discuss this valuable topic, including how a business can implement a growth strategy for its website. Want to learn more? Reach out to Robert Gonzalez at Evenbound! He's our Senior Lead Developer and knows all the best tips and tricks for creating a high-quality website. Connect with Robert on LinkedIn!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

In the world of marketing, customer feedback is paramount. It lets us know what we're doing right and what we can improve on. Is there a way to obtain and assess customer feedback in HubSpot? Yes! Zach Bischmann is here to tell us all about it. Connect with Zach! Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Lead scoring is the process of assigning value to each lead you generate. Want to learn more and discover how this process can benefit you? Tune in to hear our HubSpot Account Manager, Zach Bischmann, tell you everything you need to know. Want to chat directly with Zach? Connect on LinkedIn! Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

A fantastic benefit of HubSpot is that many automation tools are offered to streamline daily activities, such as sequences and workflows. But what's the difference between sequences and workflows, and how do they work? Our very own, Zach Bischmann, sat down with us to give us the inside scoop.Connect with Zach on LinkedIn! Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

For some, it's difficult to see how branding can impact overall business success because it's challenging to attribute measures to specific growth points. But Ryan Hornack knows the impact of cohesive brand strategy and how it can skyrocket a business. Let's dive in!Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Rebranding creates a new look and overall vibe for an already established brand or company. Investing in a refresh like this can make all the difference for your growth!If you're wondering if it's time for your company to rebrand, Ryan Hornack is back to give us the inside scoop.Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

When it comes to growing your business, branding is everything. It's how people recognize and view your business. If you're worried you might be making some branding mistakes, we've got your back. Ryan Hornack is here to walk us through the dos and don'ts of branding.Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

For some, turning marketing strategies into marketing tactics may seem a little bit like turning water into wine. Luckily, we have a very special guest on the podcast to break down the process for you — Mary Keough, Senior Marketing Strategy at Gorilla 76.Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

ChatGPT is a new artificial intelligence chatbot computer program that can write “human-sounding answers.” This program has pros and cons, and it might not be right for every business. Senior Marketing Strategist at Gorilla 76, Mary Keough, is here to tell you everything you need to know. Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer! Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

In today's world, the amount of digital marketing tools seems almost endless. So, is it worth our time to continue attending trade shows? We sat down with Senior Marketing Strategist at Gorilla 76, Mary Keough, to give you the inside scoop. Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer! Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

A go-to-market (GTM) strategy is an action plan that details how your business will reach target consumers and establish a competitive advantage in your industry. Sounds nice, right? Barret King joins us for a third time to walk through steps on how to build one. Follow Barrett on LinkedIn and tune in to his podcast, Partnerships in SaaS! Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Demand generation is a hot marketing buzzword right now. If you'd like some insight on what it means and how to get started implementing a strategy of your own, this episode's for you. Barret King is back to give us the details on demand gen strategies for B2Bs.Connect with Barrett on LinkedIn and tune into his podcast, Partnerships in SaaS!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Your sales training shouldn't look the same as it did a year ago. In today's evolving market, you'll need to stay on top of ever-changing best practices, technologies, and sales enablement tools like your business depends on it — because it does! For expert insights on what your sales training should include in 2023, we've brought in one of HubSpot's best: Barret King — Sr. Manager of GTM Strategy, Global Partner Ecosystem. Listen in!

Product marketing and sales enablement are two things that can help a sales team thrive. How can you align them to best set your team up for success? Justin Graci wraps up our week with the answer. Connect with Justin on LinkedIn and check out his recent article, ChatGPT & AI for Marketers — Use Cases & Why it Matters.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

There's no doubt about it: aligned teams are awesome teams.

It seems like HubSpot comes out with an exciting new product every day. How do you know which ones are most worth looking into?

Video marketing got A LOT of attention in 2022. Is it basically necessary going into 2023? Our final chat with Andy for the week revolves around that question, and what some good first steps forward might look like. Connect with Andy on LinkedIn and follow his team's podcast, The Front Porch podcast! Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Join us for another episode inspired by Andy's recent trip to CES®! Today, Andy talks with Kolby about new technology trends and how he thinks they could shape marketing in the coming year.The Front Porch Podcast from 730 Eddy Studios Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

If you wanted to go to CES® but couldn't make the trip, we feel your pain. Luckily, we know a guy who went and is eager to share the most exciting parts.

We couldn't have Sarah on the podcast for a week and NOT chat with her about LinkedIn. Sarah has a great following and engagement rate on the platform, largely due to the consistent, thought-provoking content she shares. We pick her brain about the best LinkedIn content creation and engagement strategies, and how they can drive revenue growth.Connect with Sarah on LinkedIn!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Demand generation vs. lead generation. What's the difference, and which one should your team prioritize in the coming year? Sarah Breathnach's back on the pod to explain. Connect with Sarah on LinkedIn!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Building a marketing strategy is no simple feat, but building a marketing strategy for a startup is a whole other ball game. Good thing we've brought an expert in to teach us how to play: Sarah Breathnach — Head of Demand Generation & Field Marketing (Global) at Hunters. Sarah's a 3-time early-stage startup marketer, and she's here to talk with Kolby about her experiences and best tips for tackling startups.Connect with Sarah on LinkedIn! Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

New year, new podcast format.

There are a few marketing practices that are difficult to measure, and content is one of them. Fortunately, there are some helpful metrics you can dive into and pull insights from. Our Director of Content Strategy, Mackenzie Deater, is here to help you understand what they all mean!As mentioned at the end of the show, we are taking a holiday break from now until Friday, January 6th*. See you in, 2023! Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Yep — we're getting real on this episode. With our economy being what it is right now, a lot of companies are grasping for expenses to cut down. Marketing is often near the top of that list, but should it be? No.

Say it with us: service

You need a website that's accessible on all devices — from laptops, to smartphones, to tablets. Your key to success?

Ahhh, one of those lovely questions with no clear answer. But we'll give you a little more than just, “It depends.” Kolby and our Director of Accounts, Ben Johnson, talk all things chatbot and live chat — from what they are, to who they're most ideal for, to how to implement one.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

The business world is getting savvier. The generic term “operations” is no longer in style, as more specific terms like “SalesOps” and “RevOps” are emerging. What are these terms, and how are they different? Our CEO & Founder, John Heritage, will tell you. Resources: https://evenbound.com/blog/revops-vs-salesops Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Bring on the holiday cheer! ❄️ Aaaand, the work stress.

If you're not measuring how your marketing efforts are performing, you're missing out on key insights and valuable opportunities for growth.

Sometimes it can be difficult to establish trust with your leads. You need cold, hard proof that you're the right fit for them. That's where case studies come in handy. Our fabulous Director of Content Strategy, Mackenzie Deater, offers some best practices for writing a compelling one. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Not all of us have that special knack for design, and that's okay. There are plenty of amateur-friendly tools out there that you can use to make graphics look good and perform well. Our Creative Director, Kate Disbro, joins us today to recommend a few design tools that are perfect for beginners or small marketing teams.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

If you want to outrun your competitors, you have to figure out things like what shoes they're wearing, what their training regimen is like, etc.

Planning a marketing budget that will get you through an entire year can be difficult. It's hard to know what to expect, how much you'll need to accomplish your goals, and how much your boss will actually approve. We're here to help, and we've brought in our big guns to guide you through. Our President and Founder, John Heritage, walks you step-by-step through a big-picture approach to marketing budgets and gives some pointers on how to set yourself up for financial success in the coming year. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Everybody loves posting on Instagram — but if you're a digital marketer, you need to love measuring the performance of your posts even more. Our Marketing Coordinator, Jeralin Hamann, shares some important social media metrics you should be tracking if you're not already. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Podcasts have become a big hit — I mean, that's why we're here, right? In today's episode, we invited new guest Mike Lieberman, Founder & CEO at Square 2, to share his thoughts on the benefits of podcasting. If you've been thinking about investing in and starting your own podcast, you won't want to miss this one! Check out all that Square2+ has to offer and tune in to Mike's podcast, What's Wrong with Revenue?, every Wednesday at 4 p.m. ET.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

The first step toward creating a high-converting landing page? Talk to Mackenzie Deater. No, seriously — she's our Director of Content Strategy, and she's on the podcast today to walk you through what a high-converting landing page looks like (and she's awesome). Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

So you want to hire or become a HubSpot Certified Trainer? We'll help get you started. We've invited HubSpot's Kevin Dunn back today to chat about what a HubSpot Certified Trainer does, what they can help you with, and what you need to do if you'd like to become one.Listen to Kevin's podcast, Agency Unfiltered. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Hot tip: B2B audiences are people too, and that means they like videos just as much as the next guy. However, there are some distinguishing characteristics to consider before, during, and after filming. Andy Atkins shares some B2B video best practices with us today.Listen to Andy's podcast, The Front Porch. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Now that's a tricky question. So we've brought in one of the only people we trust to explain the answer well: our Director of Content Strategy, Mackenzie Deater! She gives us the inside scoop on who to write for, when, and (most importantly) how. The Marketing In Minutes Podcast will be taking a short break to celebrate Thanksgiving later this week. No episode on Thursday (11/24) or Friday (11/25). See you again on Monday! Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

In case you haven't realized yet, we're big on company culture here at Evenbound. One way we get inspiration is by listening to what other companies we love are doing — including HubSpot! On today's episode, HubSpot Academy Senior Manager, Kevin Dunn, chats with Kolby about what HubSpot's culture is like and what he loves most about working with his team.The HubSpot Culture Code: Creating a Company We LoveContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!