Podcast appearances and mentions of mike lieberman

Podcasts have become a big hit — I mean, that's why we're here, right? In today's episode, we invited new guest Mike Lieberman, Founder & CEO at Square 2, to share his thoughts on the benefits of podcasting. If you've been thinking about investing in and starting your own podcast, you won't want to miss this one! Check out all that Square2+ has to offer and tune in to Mike's podcast, What's Wrong with Revenue?, every Wednesday at 4 p.m. ET.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Have you listened to our Pillars of Revenue Growth episode from earlier this month? If not, stop what you're doing and listen to it. If you have, proceed to listen to this episode, where Mike Lieberman of Square 2 Marketing shares how to get your entire company on the same page with revenue growth goals and strategy.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Revenue growth. It's why we choose to invest in marketing in the first place, isn't it? But in order to see lucrative results from your marketing, you'll need to build an orchestrated strategy. Square 2 Founder & CEO, Mike Lieberman, is back to share the four pillars of revenue growth he abides by at his agency. Resources: https://www.square2marketing.com/square2plusContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Join us as we chat with Mike Lieberman, director of solution architecture for Inspirage, to discuss how they partnered with Elkay, a world class designer, innovator and manufacturer of sinks, faucets, water delivery products and more, to move from an on-prem setup to a complete digital transformation with Oracle Cloud. We'll explore the project complexities, timeline, and how the implementation removed the burden of infrastructure management from Elkay, freeing up the IT team for other tasks. The mixture of Oracle applications and Inspirage solutions has set Elkay for success and prepared them to scale for growth.   Inspirage: https://www.inspirage.com/ Elkay: https://www.elkay.com/us/en.html SCM: https://www.oracle.com/scm/ Product Development: https://www.oracle.com/scm/product-lifecycle-management/

Mike Lieberman of Money Mini Blog has a message for those thinking about starting a business in retirement Episode 402: Thinking About Starting a Business in Retirement by Mike Lieberman with MoneyMiniBlog on Side Hustles Kalen Bruce is the founder of MoneyMiniBlog. His story is simple… he and his wife were $24,000 in debt and became a student of finances to get out. They are now debt-free and building wealth. Kalen shares everything he has learned on his blog, writing informative, entertaining, mini blogs to help you with your finances. Finances can be intimidating, so he keeps his posts short, sweet, and simple. The original post is located here: https://moneyminiblog.com/retirement/starting-a-business-in-retirement/  Laika goes beyond integrations. Their platform connects to your everyday applications and applies actual human expertise to a robust software that powers your compliance. OSD listeners get 20% off when joining at Heylaika.com/osd  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Lieberman of Money Mini Blog has a message for those thinking about starting a business in retirement Episode 402: Thinking About Starting a Business in Retirement by Mike Lieberman with MoneyMiniBlog on Side Hustles Kalen Bruce is the founder of MoneyMiniBlog. His story is simple… he and his wife were $24,000 in debt and became a student of finances to get out. They are now debt-free and building wealth. Kalen shares everything he has learned on his blog, writing informative, entertaining, mini blogs to help you with your finances. Finances can be intimidating, so he keeps his posts short, sweet, and simple. The original post is located here: https://moneyminiblog.com/retirement/starting-a-business-in-retirement/  Laika goes beyond integrations. Their platform connects to your everyday applications and applies actual human expertise to a robust software that powers your compliance. OSD listeners get 20% off when joining at Heylaika.com/osd  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

CEOs everywhere are asking: What's wrong with revenue? Why aren't we growing? How come we can't hit our revenue goals?   In this episode of What's Wrong With Revenue?, Mike Lieberman, CEO at Square 2, and Eric Keiles, CMO at Square 2, discuss and break down why strategy is one of the missing elements in the revenue generation strategy at most companies. They share stories and examples of how strategy needs to be part of marketing, sales and customer service, too.   They also share practical examples of how strategy drives tactics, analytics and technology decisions across your entire company. You'll be thinking differently about your company's strategy after listening to this episode. 

Today on the podcast we have Mike Lieberman, co-founder, CEO, and Chief Revenue Scientist at Square 2, Inc., a professional services company providing marketing and sales strategy, tactical execution, analytics and technology guidance for a diverse group of clients.Mike's interest in entrepreneurialism has spread beyond direct clients. He also leads a boutique consulting firm specializing in coaching other agency owners to help them grow their businesses from lifestyle companies into thriving business success stories. He is here in the show today to discuss what are the best practices he knows that will help you to grow your agency.Mike Lieberman | LinkedInTraction Tools: https://www.mytractiontools.com/

On today's episode, Ami Kassar speaks with Eric Keiles, Founder and Chief Marketing Officer of Square 2 Marketing, to discuss marketing lessons learned during the pandemic, and what has changed forever. Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology. Eric, along with his business partner Mike Lieberman, coined the concept, Reality Marketing™ to describe how businesses can utilize cost effective inbound marketing tactics to achieve dramatic revenue growth. They are leading the revolution in how entrepreneurs change the way they think about marketing their companies. Marketing Sherpa has called the duo “original and contrarian marketers”. Their popular first book, Reality Marketing Revolution is a thesis on the changing world of inbound marketing and the dramatic shift in buyer behavior. It introduces concepts like “The Red & Blue Test”, “Being Remarkable” and the “Cup of Coffee Challenge”. Verne Harnish, The “Growth Guy”, named the book, the “best how-to marketing book ever”. Their second book, Fire Your Sales Team Today, is upsetting the traditional sales department by demonstrating through many real life examples how effective marketing makes the “traditional sales guy” obsolete. It outlines a complete inbound sales process, too. Eric is also the editor of a weekly e-newsletter reaching almost 20,000 business owners and entrepreneurs focusing on this topic. Eric is also the founder and Chief Marketing Officer of Square 2 Marketing. Square 2 Marketing was named the “Inbound Agency of the Year” by HubSpot in 2013 and 2015. A natural entrepreneur himself, Eric has founded and grown eight companies since 1997. Prior to founding Square 2 Marketing, Eric created The Stitches Catalog and The Logo Workshop, two national graphic design and promotional products companies. He is a former franchisee of a national franchise and currently operates a travel and tourism hospitality group in Philadelphia. A popular writer and public speaker, Eric has provided expert insight on panels and speaking appearances throughout America's entrepreneurial community. He also hosts Square 2 Marketing's monthly workshop and webinar series to help business owners learn effective marketing strategies for their businesses. Eric is also a guest lecturer at several universities. A graduate of George Washington University (BA) and Temple University (MBA), Eric and his family reside in Center City Philadelphia. Recorded 01/04/2021.

Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology. Eric, along with his business partner Mike Lieberman, coined the concept Reality Marketing™ to describe how businesses can utilize cost-effective inbound marketing tactics to achieve dramatic revenue growth. They are leading the revolution in how entrepreneurs change the way they think about marketing their companies. MarketingSherpa has called the duo “original and contrarian marketers.”   Eric talks about how he utilizes marketing tools like HubSpot to close the gap between marketing data and what to do with it. He also talks about his latest book, Smash the Funnel, and the Cyclonic Buyer's Journey!

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA Check out the Special Episode #251: 3 Big Ideas from 250 Books For Every Marketer: https://bit.ly/2TVd79j  Here are just some of the books that were mentioned in the episode: Ogilvy on Advertising – David Ogilvy: https://amzn.to/2Roh4Sd New Rules of Marketing and PR – David Meerman Scott: https://amzn.to/3aRuMoy The 12 Powers of a Marketing Leader – Thomas Barta: https://amzn.to/2vf7U1I Lessons – Mark Schaefer: https://amzn.to/2O0lxbA Beyond Product – Jill Soley: https://amzn.to/36sZ51a The Go Giver – Bob Burg and John David Mann: https://amzn.to/30Q9fIe Be like Amazon – Jeffrey Elsenberg, Bryan Eisenberg and Roy H Williams: https://amzn.to/38HUuKj Pitch Anything – Oren Kalff: https://amzn.to/38Cqxel Smash the Funnel – Eric Keiles and Mike Lieberman: https://amzn.to/3aGOVxf Mean People Suck – Michael Brenner: https://amzn.to/36qjiET Nincompoopery – John Brandt: https://amzn.to/2NZ6NKl Guest and Episode LinksDouglas Burdett www.marketingbookpodcast.com https://www.salesartillery.com https://www.linkedin.com/in/douglasburdett/ Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro Some people collect sports memorabilia, others collect music and some even stamps. But Douglas Burdett (our guest) collects Sales and Marketing books. If you’ve ever caught his own podcast (The Marketing Book podcast – www.marketingbookpodcast.com), you’ll know that Douglas not only collects them, but reads at least one a week and then interviews the author. This podcast was named by LinkedIn as one of "10 Podcasts That Will Make You a Better Marketer" and by Forbes as one of "11 Smart Podcasts That Will Keep You In The Know." Delighted that Douglas could spare the time to chat about his collection of books, the knowledge he has gained from this and provide us with not only whole host of books we should be reading, but some tips on how to become a better reader. All the books that are mentioned in this episode can be found in the show notes, so if any take your fancy, get on it!   Takeaways - The first takeaway is quite simply is the fact that Douglas is so generous with his time and knowledge that if you are struggling to find a book that fits your specific requirement, he’ll more than happily advise you on what you should be reading. Get in touch with him, oh and don’t forget to ask for your Marketing Book Podcast bookmark! - Remember the three big ideas Douglas spoke about that every Marketer needs to know: 1 – Correct the image problem that Marketers have 2 – Get those deep insights into your customers 3 – Making these customers happy revolves around good experiences - If you want to be a good reader, not waste time, be consistent, learn and enjoy what you are reading,  Douglas advised us to do the following: 1 - Be specific about what you read and which authors you choose 2 - Read the authors blog to see if this is the type of writing you would enjoy 3 - Don’t be afraid to ask for recommendations, it can narrow the field down immensely and save a lot of time 4 - Make it a habit – set aside some time, try to fit reading into your daily or weekly schedule, just like you would the gym, eating, or having a cheeky scotch!  Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Often times when marketing and sales refer to the buyer's journey, they use a funnel model, moving prospects down the funnel. In today's society as marketing is touching their buyers in various places, is the funnel still the correct model? An Author, Marketing Leader, and CEO & Chief Revenue Scientist at Square 2, Mike Lieberman, challenges marketing and sales to expand their mindset of the buyer's journey to create memorable experiences for them at each stage.   Takeaways: The traditional sales funnel has become obsolete to represent the buyer's journey because it implies that the journey is a linear process with gravity, to move the buyer to the next stage. The only thing moving the buyer from stage to stage is your influence on them. A cyclone model infers there is no gravity to move the buyer to the next stage. There is just a series of influences that could potentially throw a prospect out of a stage, get them to the next stage, or make them skip a stage. Business to business marketing and sales teams deal with business to people. Businesses are made of people and people are afraid of change and the unknown. As marketers we have to make buyers feel comfortable enough to get out of the norm of the status quo. The eight stages of the buyer's journey are pre-awareness, awareness, education, consideration, evaluation, rationalization, decision making, and then delivery.  We have to know what questions people are asking at each stage of the buyer's journey, to structure content that answers those questions. Focus on creating amazing experiences for people as they interact with your brand. What can you do to create an inventory of memorable stories for your prospects, your qualified leads, your customers, and then your referrals? Random Acts of Marketing - When marketing tactics are done without strategy. Focus on the strategy first and answer the question, what are you trying to accomplish? Define the goal, and then decide how much of that goal you are trying to reach. If you want to double your revenue, you need to make sure that your marketing is budgeted and scaled at an appropriate level to make this goal possible.   Links: LinkedIn: https://www.linkedin.com/in/mike-lieberman-7a9579/ Twitter: https://twitter.com/Mike2Marketing Square 2 Marketing: https://www.square2marketing.com/ Agencies 2 Inbound: https://www.agencies2inbound.com/ MAXG: https://www.maxg.ai/ Smash the Funnel: https://www.smashthefunnel.com/   Busted Myths: The sales funnel is an accurate depiction of the buyer's journey. - This is no longer the case. A cyclone is a more accurate depiction because the buyer's journey is not a linear process anymore. We are touching them at all these different touch points which can have the buyer skip to a more advanced stage, or be set back, depending on their experience. 

Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/smash-funnel-mike-lieberman Your Sales Funnel Has a Fatal Flaw The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm? From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

Mike is the co-founder, CEO and Chief Revenue Scientist at Square 2. A professional services company providing marketing, sales strategy and tactical execution for a diverse group of clients. For those who don’t know, Square 2 is HubSpot’s FIRST Diamond Partner, their agency is the only two-time Agency Of The Year award winner. Mike has been providing support to other agencies since 2010 through his company Agencies2Inbound and has helped a number of agencies improve their results, grow their agencies and improve profits. They have a Revenue Growth Methodology which is reshaping how their clients execute sales and marketing.

Mike Lieberman, CEO and Co-Founder, Square 2 Marketing (the first Hubspot Diamond agency), describes his company as a revenue growth agency. Its purpose is to create revenue generation “machines” for its clients that will provide scalable, repeatable, and predictable revenue growth results – starting with attracting website visitors, turning them into leads, and the helping clients convert these leads into new customers. Mike feels that driving revenue growth is far more complicated and complex than it's ever been before, Key to the process is the idea of, “How are we going to create an amazingly remarkable experience for our prospects?” and “How do we continue that experience?” He uses Disney's “Experience Mapping” in describing a better (more remarkable) form of customer “sales experience.” A remarkable sales experience starts when 90% of the initial conversation is about the customer. “What's going on in your business? What brings you here today? Tell me what's going on. What's working? What's not working? Why marketing? Tell us what you're thinking.” Asking a lot of questions is the only way the sales team will know enough about the client to be helpful. Mike believes that, when you ask people about themselves, “magical” things happen – they like talking about themselves and get comfortable. You have to give them the chance to feel safe with you – a nervous or uncertain client is more likely to balk at going forward. Mike notes that people buy emotionally first . . . and then later rationalize the decision. The key things that make someone feel safe are that they have to feel that they know, like and trust you. Marketing today in a complicated mesh of strategy, tactics, technology, and analytics. Mike feels that many companies, large and small, “miss” because they fail to have a compelling message. He references Seth Godin, a savvy marketer who says your business has to be remarkable . . . as does your message. “Me, too” or vague and generic messages fail to communicate product and company strengths. Mike is looking forward to more HubSpot add-on technology services and has developed a piece of comprehensive artificial intelligence software that scoops up date from HubSpot and Google Analytics (and other eventually other data-generating software), and then analyzes and synthesizes the data to provide insights and make recommendations. MaxG at maxg.ai is promoted as “the First AI-Powered B2B Marketing And Sales Insight And Recommendation Engine.” Agencies can sign up for pre-launch access on the maxg.ai website. Mike is available on his company's website at: Square 2 Marketing and on LinkedIn at: https://www.linkedin.com/in/mike-lieberman-7a9579 or https://www.linkedin.com/company/square-2-marketing.

Mike Lieberman, Co-Founder, CEO and Chief Revenue Scientist of Square 2 Marketing, grew his company's revenue from $2.6m in 2013 to $4.9m in 2016, a 89% increase, and now they are on track to hit $6m in 2018. Square 2 Marketing is a full service digital growth agency specializing in helping companies build effective relationships and drive revenue with their prospects and customers. In this interview with Eversprint's Malcolm Lui, Mike shares how he and his team accelerated their high value sales by:Practicing what they preach, mostly inbound marketing that generates for their own company 400 leads, 30 prospects and 4 to 6 new clients each month. Focusing on the biggest impact opportunities that take the least time and effort to execute, such as improving their closing rates. Striving to partner with clients, rather than simply being their vendor. See acast.com/privacy for privacy and opt-out information.

Alex is joined by first time guest Mike Lieberman to re-cast the 1998 classic (maybe classic? nearly classic?) comedy Bulworth. This one gets of the rails quickly.

Mike Lieberman shares with us how companies need to adjust their marketing strategy today, even compared to the strategies of just a few years ago.He also explains the relationship between sales and marketing and what it REALLY means to the customer.Mike shares the meaning behind his title (Chief Revenue Scientist), the model his agency uses to serve clients, how they manage retainers in a way that pleases the client, and more.

Mike Lieberman is the Chief Inbound Scientist at Square 2 Marketing, a premier Hubspot agency.  In episode 115, you'll learn about inbound marketing and how to use it to attract your ideal audience like a magnet.  Getting value from The DPB? Thank you so much for joining me! I would be honoured if you'd write an honest review of the show here: http://www.thedealerplaybook.com/itunes Also, don't forget to connect with me on Facebook and drop me a line. I love hearing from you.  DOMINATE!  Michael

Mike Lieberman is the Chief Inbound Scientist at Square 2 Marketing, a premier Hubspot agency.  In episode 115, you'll learn about inbound marketing and how to use it to attract your ideal audience like a magnet.  Getting value from The DPB? Thank you so much for joining me! I would be honoured if you'd write an honest review of the show here: http://www.thedealerplaybook.com/itunes Also, don't forget to connect with me on Facebook and drop me a line. I love hearing from you.  DOMINATE! Michael

In today's episode of the Internet Marketing Podcast, Andy is joined by Square 2 Marketing's President and Chief Inbound Scientist, Mike Lieberman to discuss Inbound Marketing. On the show, Mike discusses how the way in which people make purchases has changed and how this has impacted inbound marketing campaigns. He explores what can make inbound marketing successful or unsuccessful, drawing on his experience over the last 13 years or so and goes on to provide his tips for how once a lead becomes interested in a service or product, those working in sales can avoid coming on too strong and putting off the potential customer. Finally, Mike discusses how and why some bigger businesses aren't using inbound marketing as a strategy and his reasons why he thinks they should be, plus he provides his top tip/key takeaway for the audience.  See acast.com/privacy for privacy and opt-out information.

To get prospects emotionally connected to your business, you must understand two things: the questions prospects have throughout the buyer journey and what makes your business remarkable. If you can tie these two together, you’ve got a content marketing strategy made for success. Mike Lieberman, Co-Founder and President of Square 2 Marketing, explains this concept and dives into detail on how to fully understand the buyer journey, ways to identify things that make your business remarkable, an agile approach to content marketing, and how to measure strategy success.

Do you have a vision to grow a huge inbound agency? If so, than we have just the guest for you! Listen to Mike Lieberman from Square 2 Marketing share their story!

Mike Liberman is the co-founder of one of the largest Hubspot Agencies in the world, in fact they were the first partner to achieve Hubspot's Diamond partner designation.  The key to this success has been a dedication and focus on helping their clients understand the criteria by which inbound marketing success should be measured.  Mike also covers the growing marketing agency services gap that frequently leaves clients feeling as though they are not getting exactly what they need from their marketing services partners.  

  Summer collegiate baseball can either be something that is not made for the paying fan or it can be essentially a minor league with 30 home dates. Mike Lieberman chooses to believe his East Texas Pump Jacks are the latter. Lieberman talks about how the Pump Jacks go about utilizing interns and two full-time staff in order to bring a full minor league experience to the residents of Kilgore, Texas and remain competitive in the Texas Collegiate League. Lieberman discusses why group tickets are key to filling stands with paying customers and his philosophies toward building long-term revenue and fan loyalty while selling out the house. Twitter: @SportsExec13

In this episode I’m joined by I’m joined by Mike Lieberman, co-founder and President of Square 2 Marketing – a highly successfully marketing agency focused on becoming the largest inbound marketing agency in the world. When it comes to landing new clients, if you are still using the same strategies that you were using 5 years ago, you are probably not getting the results you could be. In this interview, Mike and I talk at length about what is working for him (and his clients) when it comes to business development. Here’s just a few of the things you’ll hear when you listen to the interview:

Mike Lieberman, President of Square 2 Marketing is host Ric Franzi's featured guest.  Mike shares with Ric how his firm creates Marketing MachinesTM to drive brand awareness and increase traffic to the firm's website as well as maximizing the effectiveness of social networking campaigns.

Listen to the Healthy Voyager Radio right here!! Featuring urban gardener, Mike Lieberman and The Happy Herbivore, Lindsay Nixon:Healthy Voyager RadioNext show we chat with vegan bodybuilder, Robert Cheeke and veg travel pioneer, Happy Cow's Eric Brent !!