Sales Without Socials

Here's the deal — you don't know what you don't know. It's not your fault! Sometimes it takes a fresh pair of eyes (or a neon-clad marketing nerd like me) to point out those missed opportunities or rookie mistakes that are totally killing your vibe.So, I've officially launched May Marketing Month — think of it as your marketing glow-up. Every single day in May, I'll drop a bite-sized 2-minute video bomb on LinkedIn. Yep that is the only place you will see it so it you are not connected to me yet then send a personalised request mentioning this podcast and I will connect with you so you can see this contentSo why is the video series going to cover.We're talkin': ✨ Common marketing mistakes you didn't even know you were making ✨ Quick, killer fixes you can action right away ✨ Zero fluff. All funk. And it's totally FREEThe catch? You'll only find it on LInkedIN— so be sure to check my posts daily and snag the good stuff.Let's get your marketing sparkling, shining, and totally rad like it's 1985.See you on the inside

If you have ever heard the phrase, “It is all about who you know,” then you can begin to understand why relationships are so powerful when it comes to generating sales for your business.In this episode, I am sharing my experiences with building relationships over the past 30 years. And I'm also interviewing Anthony Tuite, otherwise known as the Connector, on how to develop strong relationships that lead to new business.Shownotes: https://saleswithoutsocials.com.au/s4ep12/

If you have thought about creating strategic partnerships but are unsure where to start, then today's interview will not only give you practical advice but inspire you to give back to your community. I am talking to the founder of Ripple Affect Anna Loethman-Wilkes about how they have created and leveraging strategic partners to not only grow Ripple Affect and also provide a simple option for partners to raise more money for their charities.Shownotes https://saleswithoutsocials.com.au/s4ep11/

Picking up the phone to call potential clients can be scary and overwhelming but it is the reality of business. So how can you do it in a way that minimises those fears of rejection and hearing the word 'no'?In this episode I am talking to Hayley North from Synergy Education about how they have used cold calls to win clients and grow the businessShownotes: https://saleswithoutsocials.com.au/s4ep10/

I am always talking about marketing that is simple and often free to do. In today's episode, it doesn't get much simpler than this. This is the shortest and sweetest episode I have recorded to date so spend 5 minutes listening to the simplest thing you can do to get a sale.Shownotes https://saleswithoutsocials.com.au/s4ep9/

There is no need to overcomplicate your marketing. I am a big fan of anything that is simple and free and in today's very short episode. i am sharing one of the SIMPLEST ways to generate a sale for your business. You wont believe how easy it is.

If you have ever thought it would be nice to win some business awards for credibility to win new business, then this is the episode for you.  In this episode I talk to awards expert Annette Densham from Audacious Agency about what to do and most importantly, how to leverage awards in your business.Shownotes: https://saleswithoutsocials.com.au/s4ep8

If you want a way to market your business without focusing on time sucking social media, then listen to this episode. It shares all the details on how you can learn how to do this, ESPECIALLY if you are a busy, time poor B2B business owner.Shownotes: https://saleswithoutsocials.com.au/s4ep7

Do you think you have no time to market your business?Because the time excuse is just not valid and in this episode, I am going to share why it's not and what to do about it.You don't need big chunks of time to market your business. Let me share a little secret with you….. are you ready for it?You just need 5-10 minutes here and there….. and I am going tell you how to do it.Shownotes: https://saleswithoutsocials.com.au/s4ep6

Webinars are a great way of reaching many people at once. If you have not done them before, they might seem overwhelming but you can create a webinar following a simple process. In this episode I am talking to Suzi Dafnis from Her Business about how to use webinars and challenges as part of your marketing Shownotes here: https://saleswithoutsocials.com.au/s4ep5/

Every year there is a tonne of content and posts that talk about the latest trends and what you should be doing that year. Because let's face it, we are all the same and should think like sheep, right?  I disagree that you should aimlessly follow a trend or use the latest bright & shiny gadget just because some guru or expert tells you to. That is insane!Heck, I am not even telling you to do everything I am suggesting either because every business is different and so are the people you are targeting.So how should you approach your marketing efforts in changing times. Listen and learn Shownotes here: https://saleswithoutsocials.com.au/s4ep4

Have you heard about user-generated content before? Maybe you have heard of the term and you weren't quite sure what it was so in this episode we are unpacking all things user-generated content. Listen to my conversation with Amelia from Custom Neon, who does UGC extremely well. This is all about leveraging your own clients to generate content for you that actually works PLUS saves you a bunch of time along the way Shownotes here: https://saleswithoutsocials.com.au/s4ep3/

There has been a distinct shift in social media usage in the past 12-18 monthsAussies are spending nearly 2 hours a day on social media which is a HUGE amount of time to waste on something that gives you little in return. Research has shown that businesses of all sizes are pulling away from socials and there are some very good reasons for itListen to why it is happening and the scary stats behind it all Shownotes here: https://saleswithoutsocials.com.au/s4ep2 

Customer service is becoming a lost art and not enough businesses are prioritising service or building customer relationships in the sales process.  Instead of focusing on bright & shiny, fancy tech and time sucking socials, learn how massive the positive impact of WOW customer service is on your bottom line. In this episode I interview Tracey Mathers, who has over 40 years experience in great service and not only knows where businesses are missing opportunities but how to fix it, to get those sales figures soaring.Shownotes here:

With so many options available when it comes to ways to market your business, here is ONE thing you can do to take back control. This is a short but powerful episode and the last in our Summer Reheat series. I hope you enjoy it.

The holy grail of marketing is referrals. In this Summer Reheat Episode you can hear about Dave Smerdon from Shareworthy, explains how you can generate more referrals in a way that feels organic and easy (and not icky). This is a tactic that every business should be using so don't miss this.

In this Summer Reheat episode we are diving back into ChatGPT. You will learn about keywords and how to use them, Harry's EAT Framework, and tips on how to use Chat GPT as a busy business owner.

In today's Summer Reheat episode, I am going to go a little bit retro on you. We are going to step back to the days before social media existing and I am going to share a couple of tactics that kick Facebook's butt when it comes to engagement and getting noticed. You don't have to worry about your clients stopping the scroll when you use them and bang for buck, they are one of the cheapest ways to market with high engagement.

SUMMER REHEAT:LinkedIn is made for business, unlike Facebook, Insta, and friends. And it is the exception to my social media rules as it has its very own rules in business and marketing. In today's Summer Reheat episode I am talking to a LinkedIn expert, Adam Houlahan who shares some absolute gold about what is working, what mistakes you are probably making, where you should focus if you have limited time and so much more. 

This is a Summer Reheat Episode sharing one of our top 10 all-time most downloaded podcasts. This episode is all about the power of words. Words have soooo much power in your marketing across all your channels. If you get this basic thing wrong, you are losing a bunch of clients. (I promise),  It starts with understanding why they are so important and how they impact you. Keep listeningGet more information about my services here: https://www.digitalconversations.com.au/ 

This is a Summer Reheat Episode sharing one of our top 10 all-time most downloaded podcasts. This episode shares a bunch of things your website to actually work for you. That's right, it needs to be more than just pretty.  Take notes as you listen to this important episode as your website is the foundation of all your marketing.Get more information about my services here: https://www.digitalconversations.com.au/ 

This is a Summer Reheat Episode sharing one of our top 10 all-time most downloaded podcasts. In this episode, I uncover how long your content really lives (the truth will shock you)  and where you are better at spending your time. Get more information about my services here: https://www.digitalconversations.com.au/ 

This is a Summer Reheat Episode sharing one of our top 10 all-time most downloaded podcasts. This episode is sharing why words are so important and how to use them in books and on the stage to sell your services. And who better to share this expert advice than Andrew Griffiths! He shares years of personal experience that you can draw from to take your profile to a new level.  Listen to the gold that Andrew has to share.Get more information about my services here: https://www.digitalconversations.com.au/ 

This is a Summer Reheat Episode sharing one of our top 10 all-time most downloaded podcasts. This episode is sharing a simple tactic that gives you massive exposure in just 1 hour of work.  Want to know what it is? Then keep listeningGet more information about my services here: https://www.digitalconversations.com.au/ 

Have you ever wondered how they work and why it seems impossible to beat them? Well, you're in the right place. In this episode, I am going to demystify social media algorithms and explore why it's challenging and impossible to outsmart them. Shownotes: https://saleswithoutsocials.com.au/s3ep12/

 | If you want an alternative to your typical social media channels then I have something very special for you today.  We are 8 are a social media channel with a massive difference. No algorithms, a focus on community and sustainability, 60% of profits that go to people, charity and climate change solutions, they don't want you to hours every day on it and optin ads that you get paid to watch. This is a social media app that is actually good for the planet the community and your mental health. Keep listening  Shownotes here: https://saleswithoutsocials.com.au/s3ep11/ 

Email continues to perform as an effective marketing channel, crushing social media in terms of visibility and open rates. Lost some sparkle with the dominance of social media platforms suffocating many other marketing efforts but there are still many reasons to do them and the great thing is, they don't rely on algorithms to get seen. Stay tuned as I unpack what you need to know to improve your email marketing efforts. Shownotes https://saleswithoutsocials.com.au/s3ep10/ 

 So often we forget the power of simple things to spark growth in our businesses, especially in the B2B space. In this episode I am talking to someone who has leveraged the power of reviews & newsjacking amongst other things, and why that has been a game changer to massive growth for them and the space they have in the traditional industry that they have totally disrupted. Stay tuned if you want to follow in their successful footsteps.  Shownotes here: https://saleswithoutsocials.com.au/s3ep9 

What is a keyword (and why should you care)? In this episode, I talk to Harry Sanders from award-winning SEO agency Studiohawk. And should you use Chat GPT to find the best keywords or not? We unpack what every busy business owner needs to know right here.Shownotes here: https://saleswithoutsocials.com.au/s3ep8

In a world obsessed with feeding more and more content into social media feeds, that are becoming less and less effective, it is time to consider a simpler, practical, and more effective approach. One that works every single time and doesn't cost a thing.Shownotes here: https://saleswithoutsocials.com.au/s3ep7

LinkedIn is made for business unlike Facebook, Insta and friends. And it is the exception to my social media rules as it has its very own rules in business and marketing. In today's episode, I am talking to a LinkedIn expert who shares some absolute gold about what is working, what mistakes you are probably making, where you should focus if you have limited time and so much more. See shownotes here: https://saleswithoutsocials.com.au/s3ep6/

Are you a bit scared and overwhelmed of grants? Sure it's great to get an injection of cash to help with your marketing but getting it is often confusing and feels way too hard. Today I talk to Emily who is going to break it all down and share simple and practical tips on where to start and what to do for greater success in winning a grant.See the shownotes here:  https://saleswithoutsocials.com.au/s3ep5/ 

How can brand personality can you a sales edge over your competitors? Well it's about people and connection which are the core of business so listen to todays episode and find out why your brand personality is your sales edge and how that translates to money in the bank.Find the shownotes here: https://saleswithoutsocials.com.au/s3ep4/ 

Chat GPT is the word on everyones lips currently so where should it fit in with your marketing, what do you need to know about how it impacts your searchability on Google, when and why you would use it for content, and the absolute key thing that cannot ever be replaced by AI Keep listening as I talk to a specialist who not only understands this thing we call Chat GPT but trains businesses on how to use it effectively too. Shownotes & links here: https://saleswithoutsocials.com.au/s3ep3/

When you think of social media, you think of platforms like Facebook, Instagram, and Twitter. Pinterest is often thought of as a poor cousin and only relevant for pretty or creative style businesses for many. And you too have probably thought of it as a social media channel, but in reality, it's actually a powerful search engine. I will explain more in todays episode – don't miss learning about this hidden gem of the marketing world.Find the shownotes here: https://saleswithoutsocials.com.au/s3ep2/ 

Your marketing is made up of lots of ingredients to bring it all together. Social media is the sugar in the marketing mix- it gives you a quick hit but the feeling doesn't last. Instead, you need the protein to build the muscle and make you stronger. Just like your marketing! I dive deeper into this in this episode so keep listening.The shownotes here:  https://saleswithoutsocials.com.au/s3ep1/ 

Are you a bit over social media marketing?  If you've ever thought about dumping Facebook & Insta (or even if you haven't), and you want to grow your sales in less time, you need this training.Plus it will open your eyes to the 3 critical mistakes that everyone is making and what to do instead. That alone, is super powerful so keep listening to find out how to get it.

You know the feeling, you spend hours creating content and share it on your digital channels but so much of it disappear in hours, never to be seen again. It is heartbreaking. In this episode, I am going to talk about the lifespan of the various types of content you are creating and where you should be focusing your most time for longevity so your content continues to work for you for years not hours and costs you a fraction of the price Shownotes https://saleswithoutsocials.com.au/s2ep12/ 

If you have ever thought about ditching social media marketing but been a bit scared of what impact it may have on your business, then you will want to listen to this episode because I am talking to a design queen who defied the norm, ditched social s and hasn't looked for. This might be the little bit of inspiration you are looking for.Shownotes: https://saleswithoutsocials.com.au/s2ep10/ 

Have you thought about creating a podcast but didn't know where to start, how to go about it or was totally overwhelmed by your fear of the tech? then you need to listen to this episode. I am talking to Stevie Dillon who has been in your shoes and has not only created a super successful podcast but now teaches people just like you how to do it. This one is filled with so much gold – you will love it.You will learn :·       What it takes to create a podcast·       Where to start?·       Why you would start a podcast·       Mistakes to avoid·       How to overcome the tech overwhelm·       Top 3 tips for anyone who thinks they can't start a podcast? ·       Resources to help you learn and create a podcastListen to the end for a special bonus.You'll find the resources mentioned in the shownotes herehttps://saleswithoutsocials.com.au/s2ep11/And here is the link to sign up for my free training https://saleswithoutsocials.com.au/freewebinar/ 

How much time do you spend creating content? If you are like many business owners it is way too much time. But there is a simple thing you can do which means you can spend way less time and get more content. Do you want to know what it is? Then listen and you will find out. Shownotes: https://saleswithoutsocials.com.au/s2ep9/  

The power of PR. Have you used it to get seen and amp up sales? Are you scared of doing it? Unsure where to start and what it involves? Then keep listening as today I am talking to the PR maven Annette Densham who shares her tips for anyone considering leveraging their story in the media. Lots of great advice coming up.See the shownotes here: https://saleswithoutsocials.com.au/s2ep8/

Too often business owners are chasing the bright and shiny solutions that are perceived to be easy. A quick fix to all their sales problems. And often the elusive solution that is searching for is NOT the answer they actually need. Because they are missing some of the basic things that don't cost anything except lost sales, opportunities, and money in their bank. These 7 things are soooo simple, free, and require no marketing nous at all. I am going to share what they are and real-life examples based on my experiences in this episode. So keep listening.Shownotes here:  https://saleswithoutsocials.com.au/s2ep7/ 

Who do you do business with? Usually, it is people you like or resonate or relates with on some level. Being you and keeping it real is part of marketing and they are actually becoming one of the most important things you can do as part of your marketing effortsToday I am talking to the Human Manager himself, Mark Lebusque about why being relatable, building real connections, and sharing your story (basically being human) is such a massively important part of your marketing. Mark has some great tips to share that I know you will get huge value from. Shownotes: https://saleswithoutsocials.com.au/s2ep6/ 

Video didn't kill the radio star, but it can create massive engagement and help you attract the right fit clients to you. If the thought of creating a video scares you, then you definitely need to listen to this episode. You don't have to be a glamazon, remember a huge script, or even be on camera to create video content. But you need to be creating it as the search engines love it and so will potential clientsI am going to share my tips based on many years of creating video content – I'll share my mistakes, the simple things that make a massive difference, and a step-by-step framework that makes creative video easy for absolutely anyone. Shownotes and tool links here:https://saleswithoutsocials.com.au/s2ep5/

What is the one thing that most business owners say is their best source of new business? It is word-of-mouth referrals! But are you leveraging this for your business and do you know how to make it really work its butt for you. it is easier than you think to master the art of referrals (even if you are super shy or not comfortable asking for them)In today's episode, I talk to David Smerdon from Referral Formula who is going to share the secrets to this amazingly powerful free marketing tactic. Find the shownotes here: https://saleswithoutsocials.com.au/s2ep4/Links & ResourcesDownload the Social Free Sales PDF and get 7 ways to supercharge your sales right now: https://saleswithoutsocials.com.au/Referral Formula: referralformula.comGiftology by John Ruhlin: Get it here7 Levels of Communication by Michael J. Majer: Get it here

There are so many choices & options when it comes to marketing and we can be totally overwhelmed by what to do and where to start. In fact, they are words I hear all the time from confused business owners. I don't know what to do. So today I am going to explore a simple strategy called the double-down strategy. It's quick, practical, and based on fact (not guesswork). You cannot go wrong with using this in your business.Shownotes with links right here

Words are super powerful, especially when it comes to your marketing. The words you use on your website, your content, your email marketing, your package, pitch docs…. Everything is central to attracting the perfect fit clients for your business.In today's episode, I am talking to the word guru, director, and boss lady of Bossy Creative, Alyce Greer.I am in love with their brand and how they have used words to create huge business growth and transform not just their business but their clients tooYou will not only love Alyce but you will love the tips she shares for even the most unsavvy of writers. Keep listening!Find the shownotes here:https://saleswithoutsocials.com.au/s2ep2/ 

You don't have to reinvent the marketing wheel to get marketing campaigns that are more effective than a Jane Fonda workout. And you don't need to spend a bunch of money either. In fact, you really need to start with your own existing property or assets NOT with trying to work how to make Facebook and Insta reels work for you. You need to own it and control it when it comes to your marketing.Today's episode is focused on the why, how and whats of marketing using your ‘owned' assets. I'll explain more so keep listening to find out why you don't build your dream house on borrowed ground. 

In today's episode, I want to answer some questions and clarify the misconceptions about my stance on social media, where it fits in the marketing mix, and where I believe the future of social is heading.I am not anti-social media.I have a love/hate relationship with social media.Keep listening and I'll explain my stance!Shownotes here https://saleswithoutsocials.com.au/ep12/ 

If you are like so many business owners and you are mentally exhausted and totally over social media marketing right now, you are going to love the message I have to share in today's episode. I am going to share something that is hopefully, music to your ears. So if you hate marketing on social media, this is the sort of marketing you need to do instead. Keep listening to find out more...Shownotes:  https://saleswithoutsocials.com.au/ep11/