Podcasts about how to market your business

Play Episode Listen Later Mar 30, 2022 18:46

Emily Vaca, Founder & CEO of LA VACA Designhouse, talks about having a one-in-a-million idea, designing the iconic MINNIDIP pool, and what it's like to take a huge bet on yourself.Tune in to learn:What it's like to balance creativity and art (4:30)Why 4 am can be a game-changer (4:00)How to gain the courage to take a bet on yourself (29:00)This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to https://UPS.com/pivot.Mission.org is a media studio producing content for world-class clients. Learn more at https://mission.org.

What Does Resiliency Look Like? With Steve Denton, CEO of Ware2Go

Play Episode Listen Later Mar 23, 2022 23:22

Steve Denton didn't grow up knowing how to be accountable, he had to learn that skill throughout his life. Along the way, accountability turned into dependability and, more importantly, resiliency, which has helped him see his way through a journey filled with highs and lows. Tune in to learn:What does it take to learn accountability? (4:00)Why you don't necessarily have to be better, you just have to be different. (5:55)How Steve decided to leave the corporate world and dive into entrepreneurship. (7:10)When his company was facing hard times, what kept Steve working to save it? (10:50)What lessons do you learn when you enter into a leadership role? (14:00)Why joining Ware2Go was such an enticing opportunity for Steve. (15:45)How to bring unity to an organization. (18:47)This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to https://UPS.com/pivot.Mission.org is a media studio producing content for world-class clients. Learn more at https://mission.org

Solving the Unsolvable Problem with Tini Lux Founder & CEO Jackie Burke

Play Episode Listen Later Mar 16, 2022 14:43

Jackie Burke wasn't interested in being an entrepreneur. As an engineer, she was very risk-averse. But when her own skin allergy had her searching for a hypoallergenic earring and coming up empty, she felt called to solve a problem - and in the process, started a business, Tini Lux, that has since become a solution for folks with sensitive ears everywhere. Tune in to learn:What it's like to be a risk-averse entrepreneur (3:00) How to create an idea from a problem (4:45) How Emily balanced a day job and side hustle (6:00) The challenges of being a first-time founder (8:00) The importance of “radical transparency” (9:00) The struggle of keeping personal touches while scaling (10:40) What is Tini Lux Looking to Next? (14:00) This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.Mission.org is a media studio producing content for world-class clients. Learn more at mission.org

The Advantages of Adapting with Richer Poorer Founder & CEO Iva Pawling

Play Episode Listen Later Mar 9, 2022 18:21

To be an entrepreneur is to be constantly adapting. In a world where the market is ever-changing, it's important to be able to shift, to refocus and rebrand… to be ready for whatever is coming next. Iva Pawling, the Founder & CEO of Richer Poorer, a California-based inner wear company with a cult following, knows a thing or two about having to think on the fly. “It was completely the opposite of what we expected, and they ended up filing for bankruptcy within thirteen months of acquiring us,” Pawling said of Richer Poorer's ill-fated acquisition. “It was just insane. It really taught me to always have a Plan B. Like… if things don't go how you plan, how are you handling it?” So how did she handle it? How did Richer Poorer survive huge obstacles like a failed acquisition, over-complicated marketing tactics, and a major supply-chain stallout? Find out on this episode of The Journey. Main Takeaways:Sometimes, it's okay to not run on pure passion: The old saying goes something like this: “Motivation is for amateurs, discipline is for professionals.” There might come a time when a brilliant opportunity presents itself, but it's not something that completely lights your fire. It's not your dream. There are times when you might need to look at the bigger picture and think long-term. It might not be the most exciting thing, but maybe it's the right next step. Successful careers take both passion and smart moves done at the right time. Pay if forward: When Iva was just starting out, she reached out to a lot of her contacts, all of whom were eager to point her in the right direction. That's because, she explained, that all entrepreneurs have had someone do the same for them when they were just starting out. The business world can be very cutthroat, but it can also be full of camaraderie. Keep an eye out for those moments when you can help someone… it will come back to you, eventually. Vulnerability can be a strength: Every business will face curveballs and moments of uncertainty. Good leaders will turn to their team and ask for help with blind spots instead of pretending to have all the answers. By being vulnerable, you invite your team to find the best solution. ---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Standing Out in a Crowded Market with Paume's Founder & CEO Amy Welsman

Play Episode Listen Later Mar 2, 2022 13:24

Any entrepreneur is going to face competition – it's the nature of the game. All you can do is make your product the best it can be and hope that your consumers feel the same. But sometimes, your timing is unique, making that competition even fiercer than normal. Amy Weisman had her work cut out for her. After she had her first baby, she knew two things: she wanted to use her entrepreneurial prowess to carve out an idea of her own, and she hated the smell and feel of the hand sanitizer she was constantly pouring all over her hands. She had an idea for a sustainably-packaged, germ-killing line of hand care products that people liked using. The only catch? She was launching this business in the middle of a global pandemic “I was confident enough at the time… I knew that if people just tried the product, they'd come back for more. I knew I had a special formula that was different and that stood out.” She was right. Amy is the Founder & CEO of Paume, a global hand care brand that is taking the world by storm.Main Takeaways:Learn as much as you can: The idea of starting your own business can be exciting and terrifying – but nothing will compare to actually getting out there and actually doing it. It is important to try, as much as you can, to understand the world you're jumping into before you do it. In Amy's case, she worked with a start-up for four years before she decided she wanted to try it for herself, so she knew what she was getting into when things got tough. Keep your eye out for the good idea right in front of you: Always be looking for that next great idea… it might show up where you don't necessarily expect. Some of the best businesses have come from small, everyday moments where someone was paying attention to how they could make the world a little better. Prepare to stand out: If you're going to join a crowded market, know what it is about your product that will make it stand apart from the crowd. You've got to know what it is your offering that your competitors aren't, and be ready to talk about it.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Building Hydro Flask and Finding Purpose in Entrepreneurship with Travis Rosbach

Play Episode Listen Later Feb 23, 2022 16:14

The road to entrepreneurial success is long. It's tedious. And there are points where it might make more sense to cut losses than it would be to keep forging onward. But sometimes, an idea gets bigger than just you – it becomes a movement… something that changes lives. “I was like, what happened, why do you not have water bottles,” Travis Rosbach said. “Because I did rock climbing in college, and I knew plastic water bottles were the way to go – the non-single use kind. And he said they didn't have any because of this stuff called BPA. He said ‘We're not really familiar with what it is or how serious it's going to be, but we pulled all the bottles just as a precautionary measure.' And so it just came out my mouth: ‘I will do that.'”Travis isn't your typical entrepreneur – he's far more comfortable in a scuba suit and a business suit, but he knows firsthand what it's like to have a business take on a life of its own. He's the co-founder of Hydro Flask, the most-used water bottle in the world, which he built by taking an $11,000 investment and turning it into a $210 million dollar household name. And he did it while facing seemingly insurmountable odds. Hear his story on this episode!Main Takeaways:Teach yourself: The best way to learn isn't always in an expensive MBA program or ivy-league college. Some of the best knowledge you'll ever encounter can be found in the pages of books. Read, study, and absorb the lessons of those who have made a living doing what you want to do.Find the Answers Yourself: If you stop at the first challenge, you'll never hit paydirt. If people tell you that what you want to do isn't possible – find a way. Travis was told that there wasn't a company in the world that could make his innovative new water bottle – so he went to Shanghai and found one himself.Find a Reason to Push Through the Hard Stuff: Running a business isn't easy, but keep your eyes on why you started: why you began this journey in the first place. That reason will help you keep going when there are thousands of reasons to quit.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Disrupting the Beauty Binary with Matthew Herman of Boy Smells

Play Episode Listen Later Feb 16, 2022 15:11

The world often wants to put people into boxes, to sift everyone into categories. It just seems easier sometimes: rich or poor. Successful or not. Worth listening to or worth tuning out. Right or wrong. Male or female. But there are people who are pushing back on those categories – people who believe that life can be richer without harshly-drawn lines. Matthew Herman of Boy Smells — a rapidly-expanding queer-owned personal fragrance and product brand — is trying to change that. “For us, it's just about showing up… whatever way you want to show up, it's right,” Herman said. “And you can show up differently every single day, because you are whoever you want to be. And that's great.” Herman cut their teeth in the fashion world, working for innovative brands like NastyGal. When they talked about the issue of binary luxury with friend and business partner David Kien, they discovered a hole in the industry: a place where comfort was non-binary. “We had been talking as individuals — or even men — who weren't shopping at Levi's or these kinds of more rugged, stereotypically-masculine stores,” Herman said. “We thought, ‘It'd be great to have this store with home stuff, but fashion and all sort of other things.' And then we were [said], ‘Well, let's start with one thing. Let's just think about like candles.'”The result was Boy Smells, a brand focused on identity, specifically its concept of genderfulness. This idea implores a new kind of consumer — namely the 18-25 set — to harness their power across the gender spectrum and oppose traditional marketing nomenclature like “genderless” or “gender-neutral.” On this episode, Matthe explains what it all means, how he worked to create this concept from his own kitchen, and what it took to ship and scale during a pandemic. Main Takeaways:Follow the Curiosity: Sometimes, the path to success isn't as linear as we'd like. It has winding detours and setbacks. But if you find something you're passionate about – something that makes you excited and curious — you can find yourself at the threshold of opportunities you never would have seen had you played it safe.Roll Up Your Sleeves: As we all know very well by now… the world can change in an instant. You might not think you'll be in charge of certain aspects of a business, but be ready to jump in when you're needed. Helming an endeavor means being ready to handle things that you never thought you'd be handling, and mastering skills you never thought you'd have to learn.Don't be the smartest person in the room: Great leadership is the leadership that has wise counsel and takes into consideration the thoughts of others. Bring people in. Ask questions. Take advice – your business will be better for it.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Following Passion to Unexpected Places, with Raili Clasen, Owner of Raili CA Design

Play Episode Listen Later Feb 9, 2022 13:07

When Raili Clasen's interior designer left just a week into the job, Clasen was left looking at a massive project that seemed daunting. But when she listened to her gut and decided to take a swing at designing the space herself, it opened up a world of possibilities that launched an incredibly successful business.“So I bought some business cards,” Clasen said. “I didn't have a website. I obviously had nothing, but I put some business cards out on the table and at that point was like, ‘Well, if these things are gone at the end of the day, then maybe I'm doing something cool. Maybe someone will hire me.' That's how it started.” Clasen would be the first to tell you that she didn't expect to wind up as one of the most successful interior designers in California. She just knew two things: she loved design, and she needed to make a living. She followed that inclination and founded Raili CA Design. What happened next and how did Raili learn to go from being not just a designer but an entrepreneur, a business owner, and a leader? Find out on this episode. Main Takeaways:Be your own advocate: Sometimes, growth will only happen when you speak up for your talent and put your work in front of others. Leave your business cards on the table. Make the calls to see if someone wants to collaborate. Connections don't just happen, and clients don't just drop into your inbox. Use the network you have to seek out any and all opportunities.Be ready to wear multiple hats: Launching and growing a business means that you'll be doing more before you can do less. Find ways to be comfortable learning about payroll and customer service – it might be a while before you can delegate those to others.Don't be afraid to go against the flow: Following your path might look different than the process everyone around you is going through. It's easy to compare other careers against your own journey, but resisting that urge will help you keep your eyes ahead at what's coming down the pike for you.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Solving Everyday Problems with Innovative Solutions with Kelly Higney, Founder of Bug Bite Thing

Play Episode Listen Later Feb 2, 2022 15:59

When Kelley Higney moved to Florida, she knew she'd face some challenges: She was a young mother in a new state. She was in a new house in a new town. But there was one problem she didn't expect: her daughter's severe reactions to mosquito bites. Higney would watch helplessly as her six-month-old daughter's limbs would swell just minutes after being bitten. After trying everything she could – every ointment, every gimmick – Higney knew she was going to have to find an answer on her own. She did some research, and found an answer in a strange little tube: a suction tool that could pull the venom and saliva out of the bite, stopping the allergic reaction before it even had the chance to start. “I started testing with just this one little sample I had purchased on friends and family,” Higney said. “Everybody was getting similar reactions and that's when I'm like, okay, maybe I'm onto something. So I was able to get in touch with the factory. I pitched them my idea. I told them that every mom and everybody that was suffering here needed to know about this product because it's, it was life-changing for me and my family.”So how did Kelley take a quest to help her daughter and turn it into a powerhouse company with products in 25,000 retailers and 25 different countries? Find out on this week's episode of The Journey.Main Takeaways:Don't Be Afraid to Start Small: Good ideas rarely explode overnight, and good entrepreneurs know the value of a slower start. Most businesses need to grow and evolve slowly, and it's an entrepreneur's job to find customers whoever and wherever possible, even if it means pitching and selling at a local market or your child's school functions.Surround Yourself with People Who Can Help You Grow: Regardless of when or if your business takes off, you need to have a network of people to lean on and learn from. Find people you admire — even within your own family — and tap into them for advice, feedback, or support to take your business to the next level.Protect Your Product: Good ideas and successful products will always be met with copycats. To ensure that those imitators don't steal your market share, do your homework and take the steps necessary to protect yourself.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Zooming In: Francois Kress and the Unique Perspective of Feelmore Labs

Play Episode Listen Later Jan 26, 2022 20:49

If you'd asked Francois Kress what he thought he was going to be when he grew up, he probably would have told you that he was going to be a mathematician. It seemed like a very obvious answer, given his background. But life had other plans, and now Kress has arrived at the top of an industry he never expected, running a company he never could have foreseen. But it turns out that his different path gave him the ability to see things in a way others might not. And merging his love of science and entrepreneurial spirit with more than twenty years of experience running luxury brands resulted in something powerful but opposite of everything Francois has ever known: a start-up called Feelmore Labs. “Five years ago I was invited to join [the] first board of the company, Feelmore Labs,” Kress said. “Very quickly, we decided that I should run it, as well, because it was a great combination of science, tech, and complicated consumer branding.” And Kress is uniquely positioned to be the perfect person to bring all three of those things together. Since taking the helm, Feelmore Labs has been at the forefront of some very exciting scientific breakthroughs. One of its products, Cove, is a device that can positively change the trajectory of your mental health simply by activating the receptors in your skin. But how did Kress – a giant in the luxury brand world – wind up taking the helm of a groundbreaking lab? What qualities gave him the unique qualifications to walk Feelmore Labs through the complicated and rigorous process of creating, vetting, and marketing an entirely innovative product? Find out on this week's episode of The Journey. And, just for Journey listeners, you can use the promo code Mission20 to receive 20% off your order with Feelmore Labs!Main Takeaways:Follow the Passion: Even if you have found success in an industry or throughout your career, it is possible to be unsatisfied. Don't settle just because you have reached the top of your field and still feel like there is a void. Follow your passion, take risks, and don't be afraid to try something new, because you may find something that will fulfill you more than you thought possible.Francois never thought that he would wind up heading entire regions of business for the world's most recognizable luxury brands. He thought he would pursue a career in academia, just like his parents. But when he found that he had talent in an industry that was, at first, foreign to him, he pursued it, and his work ethic and natural talent took him all the way to the top. However, when he found himself experiencing “luxury fatigue”, he found the strength to change his trajectory and return to his first love: science.Zoom in and Zoom Out: Francois's different background is not a weakness – it is a strength. His time working in the luxury world allowed him to assess products on a national and even global scale. On the flip side, his love of science allows him to zoom in on small problems and find solutions. These contrasting views, when combined in a leader, is incredibly powerful. Use all of your experience and tools in your toolbox to zoom in and out on your own challenges, and never stay too focused on one thing that you forsake everything else.Be Patient: Francois knows that success doesn't come overnight. When Feelmore Labs'their innovative product, Cove, was met with skepticism, Kress and his team didn't give up on it. Instead, they focused on putting the product through even more stringent testing and studies so that he can bring the strongest product to market when it is time.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Pivoting to Progress with Nadine Fonseca, Co-founder, Mighty Kind

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Play Episode Listen Later Jan 19, 2022 17:37

Plot twits might be fun to read about in a story, but when it's your life that's getting upended or dramatically changed, you might not like it as much. Dashed dreams are among the hardest to pivot away from, because where do you go? Nadine Fonseca, co-founder and CEO of Mighty Kind, knows all too well the mental struggles that come with finding out that you have to leave a precious dream behind. “After injuries and rehabilitating physically and kind of mentally from that, it was a real struggle to figure out who I was and who I wanted to be,” Fonseca says. “I spent a lot of time just working jobs to work jobs and I think just trying to figure out, was I an entertainer? Was I an academic? What was I meant to do with the rest of my life?” This wasn't the last time that Nadine came face-to-face with a seemingly impossible question that forced her to change course. At this point, Nadine has changed and pivoted so many times throughout her life and her career that she barely even bats an eye when the world throws a wrench in her plans. But how did she get to that place? And how did her path ultimately lead to Mighty Kind, a kids magazine that puts tough topics front and center? Find out right here on The Journey. Main Takeaways:Pivoting At The Least Convenient Time: Changing your business plan at any point is inconvenient at best, but sometimes re-doing work is worth a herculean effort. Being objective about what's going to work for your business long-term and being honest about what you can handle will go a long way in helping you see hard changes to make. Just Because You Can ‘Do it on Your Own' Doesn't Mean You Should: Maybe you thought about your business one way, but now, as you get closer to launch, you're realizing you don't have the bandwidth, or maybe even the right skill set to do it all on your own. The solution is simple, you need to get help, and there's no shame in that. The smartest and most successful leaders can identify their blindspots and bring in the talent to fill them, which benefits the entire company.Pivoting and Thriving: Those who are the most pliable are the least breakable. At every point, being able to shift the business toward what you can see is going to work better is a good investment. When an opportunity arose out of a crisis, Nadine found that being nimble and shifting the business to digital turned out to be the best move. ---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Expert Tip For Successful Marketing In 2022 With Ney Coaching

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Play Episode Listen Later Jan 13, 2022 21:36

Nehemie, aka Ney, is the founder of Ney Coaching. She is a native of France and currently a resident of the UK. She is a marketing consultant and expert and social media influencer who is teaching other leaders how to become a beast with marketing their brand (all at the age of 22 years old).Ney teaches us exactly what to do and what to consider when marketing your business. Her tips and strategies not only set you apart from the competition but set you up as the "go-to" choice for potential funders.Follow her on all social media platforms at "Ney Coaching". Check out her website: https://linktr.ee/neycoaching

To Have Success, The Choice Needs to Be Yours with Hilary Coles, Co-founder of hims and hers

Play Episode Listen Later Jan 12, 2022 15:45

When we're growing up, we're always told that we can be what we want, we can do what we love, and we can have anything as long as we work for it. The harsh reality, though, is that for many people, the options are limited. When it comes to things like jobs, homes, or other huge aspects of life, there's no Cheesecake Factory menu of choices for most people to select from. This is especially true in healthcare, where major industries, governments, and regulators have made it nearly impossible to choose the healthcare you want — or to choose anything at all. “I had a boss who was doing a really important speech, and I knew that he was typically a little bit nervous about speaking in public and he had Propranololl, which is a beta beta blocker and took it and crushed the speech and it was no big deal,” Hilary Coles says. “And it made me think about how many people would never say yes. So few people are given the opportunity to speak, right. And then how many people wouldn't even be able to say yes to that? I think a light bulb really went off then, it was a very impressionable moment for me to think through how you design your life and what capacity, or, or limits you set for yourself based on what you think is possible. What do you choose for yourself when you think that you're not gonna be a good lover in a relationship because you're not in control of your sexual function, what kind of an employee are you gonna be when you have untreated depression and no one to talk to you about and don't feel comfortable sharing that. Like, what are the limits that you set for yourself?”Coles is the co-founder & SVP Brand & Innovation at hims & hers, a company that is bringing the power of choice back into the world of healthcare. But it's not just in business that options matter. Throughout Coles's life, she has found that having options, being given opportunities, and opening up doors is necessary to find success. And when those options aren't there for you, maybe you just have to create them yourself. This is The Journey.Key Takeaways:The Same, But Different: Every person is unique, but their basic needs are all the same. Businesses are similar. Each company has differentiating factors, but at the end of the day, the goal is to meet the needs of and solve problems for customers. When you recognize what those needs are, you will be able to serve them better.Freedom To Choose: Too often, businesses or entire industries put a cap on consumers by limiting the options available to them. Instead, when you open the door to consumers and provide them choices, they feel more empowered and have a better experience, thus making them more loyal.Keep Knocking: Your ideas might be bold, and they might push boundaries, and when they do, you'll likely get shut down again and again. It's important to have conviction and keep pressing forward, even if it means creating a path for yourself.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

The Consumer Knows Best: How to Crowdsource Innovation with Patricia Santos, Founder of Volition Beauty

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Play Episode Listen Later Jan 5, 2022 22:02

The world of innovation is full of many unique challenges and conundrums, but perhaps none so painfully true as this: those who have access to the money don't always have the ideas… and those who have the ideas often find themselves struggling to find the money. This problem is uniquely pronounced in one particular industry: beauty. “The brands can't come up with true innovation and a lot of brands don't take the consumer's feedback early enough for it to really make a difference in the end product,” Patricia Santos says. “They would see consumer research reports that say like 90, 95% of women say this helped reduce fine lines and wrinkles and things like that. But by the time they're doing those studies, that formula is done. They never asked anybody before that. That thing is on the manufacturing line and getting boxed up and sent. Millions of them are already millions of them and made so I thought, well, a real way to make a difference is to bring the customer in way before that. You wanna ask her what she thinks of a product before you actually make it, and if she hates it, hey, that's a great way to prevent returns. And that's a great way to prevent failed products and not invest so much money launching a product that people are actually going to not like.”Santos is the Co-Founder of Volition Beauty. She saw this problem first-hand when she was a newly-minted business school graduate navigating the cut-throat world of venture capital – and it bothered her, because the more she encountered the problem, the more she realized that she might have an answer. “Okay, this is definitely a problem that should be solved,” Santos says. “And I want to solve it in some way, shape, or form.” Volition Beauty is on a mission to democratize beauty by putting the power back in the hands of those who use it. Seems simple, right? Santos will tell you that it was much harder than it sounds, but what she's found in return has been greater than anything she could have expected. This is The Journey. Main Takeaways:If You See Something, Change Something: From where you sit in your office job, in your home, in your own business, or anywhere else, you may ome across a problem or a situation that you think needs to be changed. Don't assume someone else is working on changing things, put the onus on yourself to formulate a solution and then bring it to light, because that's the only thing that actually makes change happen.Ask The Audience: Your consumers are almost always your best resource. They can be a source of feedback, ideas, and even solutions to problems you have been struggling with — or didn't even know exist. Tap into the customer base regularly and noot only will your business do better, your customers will feel more empowered and connected to you as well. Stay Open, Stay Ready: Whether it's adapting your initial business plan or adjusting on the fly to nail a big pitch, you have to keep your eyes and ears open to opportunities and be ready too jump on them when they arise. ---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

164: Spiritual entrepreneurs marketing ideas for 2022

Awaken Your Business

Play Episode Listen Later Jan 3, 2022 52:57

It's the question on many spiritual entrepreneurs mind – What should my marketing look like in 2022? What should be my marketing plan and what should I focus on most?There are so many options these days with how to grow an audience. But have you found what works for others may not be working for you? Or you may try something crazy and find huge success with it?This is because what goes into your marketing is more than just tactics and strategies. Its your intent, energy and heart that can set you apart:What you are about to tune into is a brainstorming call with a group of serving circle members all discussing what they did in 2021, what worked, what didn't, and what they learned that will help them for marketing in 2022. What you will learn:What matters most what it comes to the success of your marketing How to stand out in 2022How to enjoy it! Yes, it's here and in the Serving Circle where you help elevate consciousness through spiritual business success. So, if you are a spiritual entrepreneur and want to collaborate with your soul tribe, I'll see you in there:https://www.facebook.com/groups/theservingcircleInsta: https://www.instagram.com/tysoncoaching/Facebook Profile: https://www.facebook.com/tyson.sharpe.37/

The Opportunity Cost of Not Starting Your Business with Julian Reis, CEO and Founder of SuperOrdinary

Play Episode Listen Later Dec 29, 2021 20:09

In finance, there's a term commonly used when analyzing different investment options called “opportunity cost.”Opportunity cost is what businesses use to analyze the potential benefits — and potential costs — of choosing one option over another. But for today's guest, the discussion of opportunity cost doesn't start and end in boardroom finance meetings. “You should always think about the opportunity cost of not making a decision,” Julian Reis says. “Let's say, for example, you're working at a bank and you're earning a decent salary. If you quit and try to make it on your own, what's the worst thing that could happen? My view [is that] the worst thing that could happen is you go back to the banking industry and get another job... Once you understand that dynamic, [I think] everyone should be going off and starting their own company and taking that risk [and] it gives you some comfort knowing that there is a protection underneath you.”For Reis, the CEO and Founder of SuperOrdinary, weighing opportunity costs is a way of life. Understanding the true implications of seizing or passing on an opportunity is how he's been able to spot macro trends, understand when to make career leaps, as well as when to make business investments.SuperOrdinary is a worldwide team of experts working with best-in-class beauty and personal care brands to establish their influence globally. From the shops of Spain to LiveStreaming events in the heart of China, SuperOrdinary's global reach is, well, super. But getting to that point was no easy feat, it took testing and iterating, and, of course, educated leaps of faith. Learn exactly how Julian built SuperOrdinary into the global standout it is today on this episode of The Journey.Main Takeaways:Opportunity Costs Matter: Everything has an opportunity cost. Without understanding these costs, you can't live your life or lead your business with intent. When considering a decision, always entertain what you could be losing by not making that choice.Expanding Globally, Means Acting Locally: Developing relationships in countries around the world requires having local teams on the ground. These teams build trust with local communities and businesses, and they help you understand cultural nuances you may otherwise miss.When to Go International: Not every brand is designed to go international — in fact, most aren't. According to Julian, there are several criteria you need to consider before expanding. For example, is your product a good fit for that culture? Do you have the infrastructure to support international distro? Can you afford to burn money before you find your foothold in that new market?---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Removing the Middleman of Manufacturing, with Jeremy Cai, CEO at Italic

Play Episode Listen Later Dec 22, 2021 17:55

The 10,000 hour rule, popularized by author Malcom Gladwell, states that it takes about that many hours of dedication in order to achieve mastery in a given task. Thinking innovatively about creating new business opportunities is helped by understanding as much as you can about that industry, the players, the way they interact, who has the power and what people want. With that kind of foundational knowledge, it's much easier to see where and how you can completely flip an industry on its head. For Jeremy Cai, the founder of Italic, disrupting the traditional, set-in-stone manufacturing industry took some guts, creativity, and a deep knowledge gleaned through generational experience. Because of his mastery of the industry, he zeroed in on one key element of the supply chain that he was eager to eliminate.“What if we could actually remove the biggest middleman by far in the supply chain (which is the brand)?” Cai states. “Brand offers a lot. I don't think there's going to be a world where we live without brands, but I do think there's a lot that they add that [is] just fluff and you're actually paying for a story versus the actual product.”Italic says goodbye to the biggest middleman, the brand name. But that's easier said than done. To achieve his goal of bringing high-quality goods directly to consumers, Jeremy had to tap into his insider's knowledge about the way that the manufacturing business is structured in China and then get those traditional companies to take a leap of faith with him. They say you have to jump and grow wings on the way down when you take that leap. Jeremy's wings are still growing, and each new lesson is just another feather helping him soar a little higher. Hear how he's earning those feathers right here on The Journey.Main Takeaways:No Pain No Gain: When you hear successful founders talk about their struggles, it is often with a smile that they recall these difficult times. Why is that? There seems to be something about the need to work hard and experience some level of suffering in order to fully reap the benefits of success. The passionate entrepreneur enjoys a bit of the blood, sweat, and tears involved in building their business. Finding Your Natural Habitat: The sign of someone with an entrepreneurial spirt could be their difficulty falling in line working for someone else. Some people are more naturally bent toward being entrepreneurs. This said, even if you're not a natural, it is possible to cultivate entrepreneurial traits and empower yourself to make great business decisions. What Excited You?: Maybe you can technically run a company without passion but you won't do as well as someone who has that fire. Being passionate about the work that you do is a prerequisite for the most meaningful kind of success. It's okay to bow out of something that's not feeding your soul anymore in order to pursue something that really matters to you. ---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

From Disruptive Idea to the Shelves of Whole Foods with Andrew Suzuka, Founder of Otamot Foods

Play Episode Listen Later Dec 15, 2021 19:15

Have you ever been sitting around a campfire with friends, or riffing with your partner about some great business idea you had when you were walking the dog, or driving to the grocery store? We all get ideas that pop into our head when we see a need, have an unfilled want, or notice the way something we're interested in could be done better. Sometimes it's easy to spit-ball with a close friend about big, potentially life-changing ideas like, “Hey, we should start a band!' But we all know the unspoken truth when we say those things out loud — we're probably never going to start that band and someday end up on a stadium tour. It's those ideas that we really believe in, the ones that could actually be something real, that, ironically, we hold a little closer to our chest. They are harder to talk about. Andrew Suzuka, the founder and creator of Otamot Foods, was no stranger to having good ideas and turning them into entrepreneurial successes. In fact, when the idea for Otamot Foods first popped into his head, Andrew was already running his own company. But success in one area didn't make Andrew any more willing to share the new ideas he had brewing. ”You have to have a lot of self-confidence, but you also have to have enough self-awareness to know that you don't know everything and you have to pull in people and you have to share your ideas with people,” Suzuka said. “And it's probably, I would say the number one challenge of being an entrepreneur is sharing your idea before it becomes something. And if you can get over that, you're on your way.”Andrew had to walk a long path to get over that fear. Today, he knows collaboration is the only way forward, but what did it take to get to that realization? Who did he finally lean on, and how did all of this ultimately lead to Otamot landing on the shelves of Whole Foods? Let's jump into this week's episode of The Journey. Main Takeaways:Sharing is Caring: No matter how great of an idea you have for a business, nothing significant will come from it without extreme dedication and investment of time, money and energy. You don't need to worry about someone “stealing” your idea; the chances that they'll take it to the finish line are almost nil. The power of sharing a good idea is getting early feedback on what could make it better and what could make it really work well. Be Nimble: Everyone talks about pivoting, but especially in the Consumer Packaged Goods space, being nimble and being able to negotiate with all of the different parties involved in getting your product to market is a useful skill. Your Support Network Should be Multi-Tiered: It's important too have all sorts of people in your network, including outside mentors, industry advisors, and company board members, all of whom can help you make important decisions about your business. Make sure that you're still tapping into your original support network as your business scales. Your close friends and family can offer support and perspectives that really help and uplift you.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Turning a Hypothesis into an Eight-Figure Business with Adam Callinan, Co-founder and President of BottleKeeper

Your Podcast Mentor Show with Jonathan Jones

Play Episode Listen Later Dec 8, 2021 19:42

Here are three words that might ring a bell: The scientific method.In its most basic form, the scientific method follows these steps:First, you identify the problem or question. Then you hypothesize a solution or outcome. From there, you design and run an experiment to test this prediction. And finally, you analyze the results from your test to see if your hypothesis was correct.The scientific method is the basis of all scientific thinking, but, even when we don't recognize it, this process is also the basis of human thinking. Everyday we hypothesize, test our hypotheses, and draw conclusions. It's easy to see how this same process can be — and should be — applied to a growing business. And it's a methodology that today's guest has leveraged time and time again.“[In math], you start with a problem and a solution -- it's up to you to figure out the stuff in between in the most efficient way possible. And that is entrepreneurship to the T... and leveraging the scientific method, which is just a hypothesis-based single variant test, is critically important, particularly in the world of software and technology.”That's Adam Callinan, the co-founder and President of BottleKeeper, a company producing an innovative insulated bottle designed to keep glass bottles and aluminum cans cold. Since its founding, BottleKeeper has skyrocketed; today it is a multi-million dollar company consistently growing dramatically year over year. But it didn't start that way. Early growth was slow, and it took careful testing and iterating again and again to achieve the success the company has seen. So what tools and mindsets did Adam and his cofounder lean into in those first couple of years that set them on the road to success? And what have they changed since launching that's continued to allow them to grow far more than they could have imagined? Find out on this week's episode of The Journey.Main Takeaways:Test, Iterate, Test Again: Throughout his entrepreneurial journey, Adam turned to the scientific method as a way to test and verify his business assumptions. But don't forget to retest those assumptions as the business grows and changes. For example, for years, Adam had built the business with the philosophy that he would never hire anyone else, but he was forced to revisit and retest that assumption as the company grew and new opportunities presented themselves.Leverage Video: For many consumers, seeing is believing. Find the best way to communicate how your product works and why the consumer needs it. For Adam, this meant focusing on video. (Bonus Lesson: Don't wait until you have big marketing dollars to spend on making the perfect materials. Instead, take a page from Adam's book and write, shoot, and edit those first ads yourself.)Get a Patent… and Be Prepared to Enforce It: Copycats will inevitably come to market after they see your success. Be prepared by filing for a provisional patent as soon as possible, and then filing for the actual patent once you can afford it. More in the episode about what this process looks like and why your patent is only as good as your enforcement of it.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

How To Market Your Business

Play Episode Listen Later Dec 2, 2021 25:12

How To Market Your Business with A Podcast - Episode #25Hearing many people struggling to market their business and fighting for the opportunity to get the message out to the masses. I want to help you, get clear, get some answers but most importantly positioning you to help others as well.Be sure to drop all your questions or praises to the website:YourPodcastMentorShow.comFeel free to support the show hereHighlights:- A Strategy to walkaway knowing how to leverage your platform- The ability to know where you should invest more time- A Play that will get you paidSubmit You Podcast QuestionFeel free to support the show hereHear Some Additional Related Episodes:How to Find Your Target AudienceFinding Your Podcast Niche'Calls to Action

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How To Market Your Business

Beyond the Ball Podcast with Jonathan Jones

Play Episode Listen Later Dec 2, 2021 25:12

How To Market Your Business with A Podcast - Episode #25Hearing many people struggling to market their business and fighting for the opportunity to get the message out to the masses. I want to help you, get clear, get some answers but most importantly positioning you to help others as well.Be sure to drop all your questions or praises to the website:YourPodcastMentorShow.comFeel free to support the show hereHighlights:- A Strategy to walkaway knowing how to leverage your platform- The ability to know where you should invest more time- A Play that will get you paidSubmit You Podcast QuestionFeel free to support the show hereHear Some Additional Related Episodes:How to Find Your Target AudienceFinding Your Podcast Niche'Calls to Action

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Committing to a Just-Say-Yes Strategy with Paul Rathnam, Owner of ModPools

Play Episode Listen Later Dec 1, 2021 21:17

You might have heard someone tell you to “protect your yes.” Meaning, you should not feel obligated to agree to do things, participate, or take something on that you truly don't want to do. If it doesn't fulfill you in one way or another, why do it? In business, sometimes you can't protect your yes, though. Sometimes, if you don't say yes, you don't have customers. But you can't say yes to everything… Or can you…?“We did just about anything,” Paul Rathnam says. “I said no to nothing. Like my dad taught me growing up, just say yes to everything and figure it out later. So, I often quoted things like plumbing and stuff. I had no clue how to do it. And then I'd go to the plumbing store and ask them how to do it. And they kind of have somewhat of an idea anyway, the story of my life. Rantham is the owner of ModPools, a multi-million dollar company that builds swimming pools out of shipping containers. And, as you can tell, he took saying yes to a whole new level. But while Paul was busy saying yes, throughout his life, he heard a lot of nos. And even though his just-say-yes strategy eventually paid off, saying yes to everything had its pitfalls. We'll get into all of that on this episode of The Journey.Main Takeaways:Exceeds Expectations: Throughout your life, people will place expectations or limits on you. But you should never let what other people think dictate where you wind up. Even if you lack certain skills in one area does not mean you can't be brilliant somewhere else. Find your passion and let that guide you beyond what anyone else thinks is possible.Yes To All: Saying yes to every request is a strategy that many entrepreneurs have tried. When you say yes, you gain business and accounts. But if you say yes, you have to be willing to do all the work necessary to do the job properly, otherwise you'll be left with not just dissatisfied customers, but a bad reputation as well.All It Takes is One: Whether it's an idea, a design, or a word of encouragement, sometimes all it takes to keep going is one small thing. When you are on the brink or struggling, that one small thing could be right around the corner. Persevere and be open to wherever that one spark could turn into a wildfire.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Building a Nationally-Distributed Brand with No Industry Experience with Rod Johnson, Co-founder of BLK & Bold

DEEP DIVE INTO BUSINESSES

Play Episode Listen Later Nov 24, 2021 18:43

We've seen it time and time again — entrepreneurs build a business driven by an existing passion for a product or service. They then leverage that knowledge of an industry's pain points to find new and exciting ways to innovate within it. But we've also heard stories of the exact opposite. The entrepreneurs with absolutely no industry experience that fight tooth and nail to break into a market they know nothing about.The cofounders of Blk & Bold fall into that latter camp, building an online coffee company with zero knowledge of coffee roasting, no experience making a D2C website, and a nearly nonexistent interest in specialty coffee.They dove into their industry blind, but they saw a market gap ripe with opportunity - an opportunity that could not only drive business value but create meaningful social impact. “We knew we wanted to do good,” Rod Johnson says. “We didn't want to just build a business to line our pockets and go sit on a beach and drinking drinks with umbrellas. We want to do something else. We want to make sure that we can have profound impact. We just didn't know profound would manifest into working with Ben and Jerry's and Congresswoman and Corey Bush. That was definitely not on my vision board. And I just want to continue to avail myself to be a servant making black and bold a servant to those opportunities.” Johnson is the Co-founder of BLK & Bold. Before founding the company, he admits to preferring tea over coffee, but when his friend — and now co-founder — came to him with an idea for a new kind of coffee company, Rod knew it was a vision he couldn't ignore. So how did Rod and his co-founder break into the 102 billion dollar US coffee market with no knowledge of the industry? How did they make Blk & Bold stand out among competitors? And how have they turned their own experiences growing up into a social good mission that's impacting the nation? Find out all that and more on today's episode of The Journey.Main Takeaways:Create Synergy with other Do-Good Brands: Serving the community and giving back through your business can result in unforeseen benefits, including the opportunity to work with other great brands that care. There is a lot of synergy behind building a community around doing good, and when you partner with others, your reach is expanded exponentially. Natural Curiosity Can Compensate for Know-How: Even if you're not an expert in a field that you're interested in starting a business in, you can still do it! Interest and curiosity will take you down all of the right rabbit holes to fill in your knowledge and become a subject matter expert in your industry. Plus, experimentation will allow you to learn by doing, and maybe even find a way of doing something that no one else in the industry has thought of because they have blinders on.Unseen Value of Long-standing Co-founder Relationships: The depth that comes from having a long-standing relationship with your co-founder can really come into play and shine when times are tough. A deeper personal understanding as to how the other person deals with unforeseen circumstances or hiccups can lead to better advice, powerful encouragement, and quicker solutions.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost

Play Episode Listen Later Nov 19, 2021 23:58

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (

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Authenticity Over Everything with Michael Chernow, Founder of Kreatures of Habit

Play Episode Listen Later Nov 17, 2021 21:59

In a book there are chapters that, together, create not just a story, but an entire world or reality that you can transport yourself into. Each of our own lives is made up of similar chapters that form the whole story of who you are and what you have become. Entrepreneurs often take elements of their own story and inject them into the businesses they start and the work they do. Few have done that as well as Michael Chernow, the founder of multiple businesses, including The Meatball Shop, Seamore's, and now, Kreatures of Habit.“Authenticity is not duplicable right?” Chernow says. “No one can take your authenticity away from you and you can't create it. You can't just fabricate it. It either is, or it's not… The business of businesses is storytelling, and also the business of businesses is relationships, two things that I believe wholeheartedly in. If you're not able to tell a story with your business, it's not good. Human beings for hundreds of thousands of years have always sat around a fireplace and told stories and listen to stories and some of the best times in my life, right? Like those moments where you're engaged and, you know, someone's telling a great story and people are laughing and crying and those are the moments in life that really make memories. And so how do you do that with a business?” To understand who Michael is, you have to peel back his layers. And with each layer you uncover, you realize that Michael's unique life experience, his likes, interests, hobbies, and routines, they not only make up who he is, they reveal the throughline that runs across all of Michael's business ventures. He has woven together not just one story, but many in a way that is authentically Michael. And we're getting into all the layers right here on The Journey.Main Takeaways:Finding Lasting Inspiration to Start a Business: If you have a deep connection with the purpose behind the business that you're creating, you may have an advantage as you hit the market and launch. When you have personally felt the need for what you're solving, you can bring a solution to life authentically. The mission or purpose behind your company will shine through the products and marketing tactics and carry you through tough times. Authenticity Matters as a Founder: Founding a business will take everything from you — all your time, energy, and abilities. Approaching all of it with an authentic reason for “why” will give you a strong foundation to build from. When you and your resources are stretched thin — as they often are in a start-up — you can't fake it or mask your feelings about what you're doing. IF you are personally connected to the why of the business, you can share that enthusiasm through your work and your team will be more likely to buy in and work through cchallenges. Serial Entrepreneurship vs Founding and Staying: What it takes to found a new business isn't always what it takes to keep running it. Some people are more drawn to going through the process of getting a new company built, staffed and launched than to sticking with a passion project for your whole life. There's no right or wrong way to found a company, but know where your skills and passions lie and if you're hankering for the next start-up project, maybe serial entrepreneurship is for you! ---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

From Bootstrapping to Bootlegging with Mitchell Hayes, Founder and CEO of Los Sundays Tequila

Play Episode Listen Later Nov 10, 2021 22:07

As Ernest Hemmingway wisely said, “The best way to find out if you can trust somebody is to trust them." But trusting blindly doesn't come without risk and if someone ultimately proves they didn't deserve your trust to begin with, it may already be too late.. That is the devastating lesson that Mitchell Hayes, founder and CEO of Los Sundays Tequila had to learn the hard way. “We had some people involved with the business in the early days where a lot of money went missing,” Hayes said. “There was no way for us to get it back. And it nearly sunk us. We were working out of my lounge room at home, around the dining room table. I stopped paying myself cause the money disappeared out of the account to keep paying the three employees that we had. The bank account literally hit zero twice.This was a sink or swim situation for Mitchell and Los Sundays. But, frankly, Mitchell was made to swim. He had been finding his way through all kinds of choppy and unfamiliar waters his whole life. Where did that grit and determination come from, and where did it ultimately lead? Let's find out. Welcome back to The Journey.Main Takeaways:Compensate for your Weaknesses: Everyone has strengths and weaknesses and so does every business. Learn first what the demands of the industry are, learn your competition. Then take stock of your own store of goods; what are you especially talented at, what are your strongest skills? Then think about where you might be able to utilize your skill in an area that your competitors are weak in. This tactic can be enough to toe the line with your competitors. Any Means Necessary: Every business owner comes across trying times and difficult challenges, but sometimes overcoming those things takes superhuman effort. Owning your own business will likely involve a good bit of personal sacrifice and struggle at some, if not many, points. Go into entrepreneurship with the mentality of getting it done by any means possible.It's Okay if Dreams Change: What we start out wanting to do as kids is rarely what we end up having a career in. When you dedicate your entire childhood and younger adult years toward achieving that same goal, the transition to something else can be difficult. Know that changing your dream doesn't mean that you failed at the first one, you just re-negotiated the terms of your dream. ---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Why Celebrity Chefs and At-Home Cooks Flock To This Scrappy Apron Business with Ellen Bennett, Founder of Hedley & Bennett

Play Episode Listen Later Oct 20, 2021 16:47

There are some beloved characters in pop culture. Dorothy from The Wizard of Oz. Atticus Finch from To Kill a Mockingbird. Yoda from Star Wars. And then, of course, Dora The Explorer…Okay, maybe that last one is a bit of a stretch. But for Ellen Bennett, the founder of multi-million dollar apron company Hedley and Bennett, that children's character's can-do adventurous spirit resonates with and lives within her. And she has tapped into those qualities to approach entrepreneurship in a somewhat unique way. I definitely feel like I was a bit of a Dora the Explorer. With enough kind of humble enthusiasm, you open a lot of doors. That's what I did. And it worked. And, you know, I don't always land all of my wild adventures, but in this case, it really was the beginning of a whole new journey. And it's so simple as just showing up sometimes up to the place where you're going to meet the people, or have a chance to talk to somebody who will get you into the next door. And then you keep asking and you keep asking and you're just, you gotta be relentless.The places Ellen was showing up? They were Michelin star restaurants in Los Angeles and she was going around to the back doors to put her product in front of some of the best chefs in the world. Ellen was not well-known. Her product was an apron — something that every restaurant in town already had in bulk. And she was a one-woman operation trying to leapfrog all of the traditional lanes to go straight to the top and find success. She didn't have Dora's map or her partners in crime to guide her. She was Ellen the explorer and she was out on her own.Welcome back to The Journey.Main Takeaways:Walk Through the Door and Ask: You don't always need to go through regular channels to get things done. If you have enough confidence and gumption to be aggressive, get in front of the decision-makers, and simply ask for what you want, you just might get it. There is risk and rejection involved in this strategy, but the opportunity is there for the taking if you're willing to try.Don't Listen to the Haters: Those who don't see your vision may try to dissuade you at the beginning of your entrepreneurial journey. Push through, turn those voices off, and do the work that is in your heart. Along the way, you will have to inspire others through your own passion, and you will need to get creative at times to help your vision come to life.Let It Go: Utilize your strengths and minimize your weaknesses. Learn when you need to turn off the hustle of doing everything yourself and let someone else whose skill set is more suited take over tasks that you are less apt for. Lean into the assets you have that brought the business to life and delegate those smaller, albeit necessary, tasks.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Korean Beauty Hack Brought to US Market by Ju Rhyu, CEO, Hero Cosmetics

Play Episode Listen Later Oct 13, 2021 15:36

Have you ever had an idea for a business or a product? If you are listening to this podcast, then the answer is most likely a resounding “yes!” But here's a harder question… What did you do next? Maybe you jotted some things down in a notebook, or even went as far as making a business plan. But again I ask, what did you do next? Did a few weeks roll by and you forgot all about it? Or maybe, like Ju Rhyu, you took a couple steps forward before realizing what a difficult and risky journey it would be. “I was doing it by myself. It was very intimidating. I got intimidated by the amount of money that I realized I had to put in for the first PO. So then I stopped, I stopped and I took a job.”Ju had a vision for a company she called Hero Cosmetics, but there were years between the birth of that idea and actually getting a business off the ground. Ideas are plentiful. I've had them, and I'm sure you have, too. But what is that missing piece that keeps us and those like us from executing on these ideas and dreams? What was stopping Ju? There is so much risk and so much to fear when you're about to jump off that proverbial ledge into entrepreneurship. Ju felt that fear deep in her bones and it stopped her in her tracks. That's not unique.Main Takeaways:Reasons to Have a Co-founder: Creating a business can be easier with support from co-founders. Sharing the many responsibilities of running a business — including financial obligations and time investment — can help you get more done quicker and on the road to success faster. Know what you need as a founder to get the project launched. Do you need someone there with you, sharing the burden? What part of the business is the most difficult that could be aided with another person coming on board? When you answer these questions and then act on your decision, you can start to bring your idea to life in real ways. When to Expand: Knowing when to focus your company on a limited number of products and when to expand your offerings is key. You have more limited resources in the beginning stages, so every effort needs to be poured into a select few (or singular) products so that you can make it succeed. At some point you will need to expand if you want to grow, so being strategic when and how you do so is key. Journeys Don't Have to be Linear: It doesn't matter what path you start out on, you can still find your way to becoming that successful entrepreneur. Even if you get handed a set of unfortunate circumstances, those can become learning opportunities and blessings in disguise. Learning how to reframe perceived difficulties and how to take the next step when you're ready are two ways to help navigate an indirect journey. ---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Profitable from “Day 1” with Peter Dering, Founder and CEO of Peak Design

Play Episode Listen Later Oct 6, 2021 18:00

Oculus - a VR company acquired by Facebook for 2 billion dollars in 2014. Popsockets - the little pop out button that attaches to the back of your phone, a simple idea that is now making more than 100 million dollars in profit every year. And Tile - the bluetooth device that lets you find misplaced items, has partnered with Amazon and sold more than 35 million devices. What do these three companies have in common?They all got their start, their first dollar earned, on the crowdfunding platform, Kickstarter. But even with recognizable products and massive success stories like theirs, crowd-funding is still far from the normal way to secure funding, and it is certainly not the ordinary way to secure ALL of your funding year over year for more than a decade. Yet for Peter Dering, the founder of Peak Design, crowdfunding was the only business plan he bet on. And it was that bet that would propel him from here:“I had already run out of money and taken a job at a restaurant to make ends meet. I was a food runner, which is the lowest man on the totem pole.” To here:“I had a profitable business after two days of selling… The Kickstarter community just flocked to this idea. And so that success was pretty immediate and it felt incredible.”How did launching a Kickstarter get Peter out of odd jobs and place him at the head of a business skyrocketing to success? And how is he carrying on Peak's crowdfunded origins every year to continue to fund new projects while building unwavering customer loyalty? Find out that and more on today's episode of The Journey.Main Takeaways:Building Customer Loyalty: Crowdfunding built a fiercely loyal customer base early in the company's life. From there, Peak continued to nurture that relationship by investing in thoughtful, reliable products and honestly addressing complaints if a customer ever ran into any issues. Employee-first Approach: Their company has near-zero turnover and focuses a lot on creating a space where their team can feel fulfilled by their work. Peter hires slowly and intentionally and in so doing has built a time that he trusts to set their own goals, timelines, and budgets.A Formula for Success: To this day, Peak is still 100% crowdfunded. Every year, Peter and his team launch a new Kickstarter. They've created a winning formula that can be repeated again and again.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

TCHS Ep 183 | How To Build A Strong Brand With Strategist Carrolee Moore

The Cortez Hustle Show

Play Episode Listen Later Oct 4, 2021 58:49

Carrolee Moore is a branding and marketing expert with over a decade of experience helping corporations, higher education institutions, and now SMEs craft and leverage their unique brand stories online using digital marketing. She has led several organizations through the rebranding process - most notably at MIT and Massachusetts Housing and Shelter Alliance (MHSA). With experience in project management, sales, and communications, this reformed Jill-of-all-trade's superpower lies in helping businesses lean into their unique value propositions to create unforgettable digital content marketing campaigns. She previously worked as Director of Partnerships at the Alliance for Business Leadership and served on the Boston SPARK Council, a commission selected by the Mayor of Boston to represent and engage young professionals in civic life. Connect with Carrolee at: http://cmoorecreative.comThe Cortez Hustle Affiliate Challenge: http://cortezhustlechallengeThe Cortez Hustle Affiliate Challenge: http://cortezhustlechallenge21 Days To Launch Self-Publishing Course: http://workwithcortez.com/21dayswebinar+++3 TOOLS EVERY ENTREPRENEUR NEEDS TO GROW +++1. Digital Marketing Platform - Create your own websites, sales funnels, digital products, online communities, and more with the Digital Empire System. It's the Premier All-In-One Digital Marketing Platform. Start your 30-Day trial for $1 Click Here2. Mentorship/Mastermind - Every entrepreneur should have a coach, mentor, or be part of a mastermind group. The Monetize My Life Academy is the premier Digital Marketing Mastermind for entrepreneurs looking to get more out of the internet and social media. If you're looking to grow your online presence this is the mastermind group for you. Click Here3. Financial Education - Ask any entrepreneur why they're building a business and I guarantee that "LEGACY" is in their top 3 answers. Having the right financial education is what makes building that legacy a reality. Our FinancialEdge membership is designed with unlimited access to professionals to help you Minimize Taxes, Improve Credit, Reduce Debt, And Grow Your Money For Retirement with Done-For-You Real Estate Investing and Other Strategies. Click Here==ABOUT THE CORTEZ HUSTLE SHOW==iTunes: Click HereStitcher: Click HereSpotify: Click HereGoogle Podcast: Click Here====================================================Email: hcortez@ThorntonOnlineMarketing.comWebsite http://myperfectmoneyplan.comhttp://facebook.com/thecortezhustleshowhttp://instagram.com/cortezhustlehttp://twitter.com/finhealthmentorDISCLAIMER: H Cortez aka Financial Health Mentor is NOT afinancial advisor/planner or CPA. The information shared on this channel is not financial advice but instead examples of actual experiences of H Cortez and the guests of the channel. Also, any mention/reference to income is NOT a guarantee but merely an example of potential income that could be made if one puts in the work required. Always see a certified professional assist you in your financial matters. Finally, the links recommended in most cases pay me a small commission if you were to click through and buy. That's one of the ways I finance the podcast.=====REFERENCES & ACKNOWLEDGEMENTS=====1 Minute Motivation YouTube CreditShow Some Love To The "Motivation Maindset" Channel: Click Here1 Minute Motivation Video: Click HereIntro Music for The Cortez Hustle Show Intro Courtesy of Anno Domini Beats#buildingastrongbrand #cortezhustle #monetizemylife

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Every Problem is an Opportunity with Russell Aldridge, CEO and Co-founder of SISU Cinema Robotics

Play Episode Listen Later Sep 29, 2021 19:15

What were you doing when you were 11 years old? Whatever it was, do you think it was shaping the person you are today? Not philosophically, I mean directly. Was the 11-year-old you learning the skills you'd need to succeed in the job you're doing now?Very few people would answer yes to that question. Russell Aldridge is one of them. Russell has been a tinkerer and a builder his whole life, and eventually, that passion led him, like many entrepreneurs, to take a leap of faith.“I said, ‘I'm thinking about quitting my job and starting a company in the garage,” Russell said when recalling the conversation with his wife. “‘What do you think?' And she said, ‘Well, what's the worst that could happen?' And I said, ‘Well, we could lose everything and have to move back to Utah.' And she said, ‘Well, we don't have anything. And I'd love to move back to Utah. So go ahead.'”There's no doubt that the company Russell was starting was a gamble. He called it SISU Cinema Robotics and wanted to build robots that could do … well, pretty much anything. He'd had some practical experience, and yes, as an 11-year-old, Russell was learning the skills he'd apply to this company, but now Russell was a father and a husband. He'd already uprooted his family once to walk into the unknown, and now he was asking them to trust him again. What led Russell here? And how has SISU evolved from that roll of the dice idea into a company that is revolutionizing the film and television industry?Find out on this episode of The Journey.Main Takeaways:Connections Matter: Who you work for and with is important. When you choose a business partner or to take on a company as a client, understand exactly the commitment you are getting into, what is expected, and how you can make each other better along the way. Additionally, try never to burn bridges. A company you once worked for and left might become a customer later on, and you'll want to be able to fall back on the good impression you left.Solve What Needs Solving: There is an endless number of problems in the world, and no matter how good your product is, it won't be able to solve issues for every person. Narrow down who your customers are and what one big challenge they face that you can solve, then do that exceptionally well. Take The Chance: You hear all the time that you should follow your passion and it's true. When you do the things you love, the hard times you face become more manageable because you have a “why” behind what you do.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

The Journey Continues!

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Play Episode Listen Later Sep 27, 2021 1:57

Hey, Journey fans! It's been a while, and I've been eagerly waiting to tell you something exciting… we're back! Starting this Wednesday, we'll be releasing weekly episodes highlighting the stories of some of the world's most incredible small business leaders. They've risked it all, made big bets, and ridden the rollercoaster that is entrepreneurship, and today they are running successful, fast-growing businesses. The path is never easy, and on The Journey, we bring you the authentic, unfiltered story of how each of these entrepreneurs really achieved success.Every entrepreneur has a story to tell, and there are lessons for all of us within their journeys. So I hope you'll tune in, get inspired and take some knowledge with you on your own journey in business and life. ---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

4 Ways to Grow Your Business to Higher Levels

Innovation in Business

Play Episode Listen Later Sep 16, 2021 13:16

Revenue growth is a beautiful thing to a business owner, however, the true measure of sustained revenue growth is built around knowing your clients and being willing to go the extra mile to serve them. This podcast will provide insight in client focus, developing sincere connections, and the importance of having your clients champion your service.

Coaching Call: How to Effectively Market your Business.

Julia Keeps it Real! Life + Business Podcast

Play Episode Listen Later May 30, 2021 21:12

We all sometimes wonder "are we doing it right?"... listen in to this coaching call as we discuss how to market a business plus more! I love sharing free content with you all, please give me feedback on the content by leaving a written review at www.ratethispodcast.com/JuliaKeepsitrealTHANK YOU SO MUCH! Every review helps get the word out! xoxoJoin us behind the scenes! Feel free to get more free content, ask questions, and connect with other like-minded Christian entrepreneurs here: https://www.facebook.com/groups/juliabusinestrygroup Follow me on social! Facebook: https://www.facebook.com/julia.grahamchapman Instagram: https://www.instagram.com/juliagc/ Tik Tok: @julia_gc24 ClubHouse: @juliagc Shop: www.Juliaglamsroom.shopSupport the show (https://paypal.me/Juliasglamroom)

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Marketing Secrets Revealed - Higher Sales Guarantee

Consistent and Predictable Community Podcast

Play Episode Listen Later Nov 5, 2020 33:18

Show Nugget3 Video Assets That Will Help You Establish a Relationship With Your Community1. Interview Local Business OwnersBy Interviewing the town's favorite local shops, you're slowly making your brand known to locals, but not all of them are your target audience, at least not yet.2. Market UpdateInform your target audience about the market; your potential customer may want to know it before they make a decision. Remember, translate it into words that people may easily understand.3.Community EventsKnow the hottest news in town and create something out of it. Even if it's not about your business, it's okay! This will still generate an audience that may soon become a client. To find out more, check out these links:https://www.stasekgroup.com/https://www.facebook.com/alstasek/https://www.linkedin.com/in/al-stasek-3498315/ Get your free copy of the Real Estate Evolution here:bit.ly/RealEstateEvolution_GetYourBook This book shows you the step by step of how to:Step 1: Believe in your unknown potentialStep 2: Deconstruct persuasion techniquesStep 3: Find business and get hired consistentlyStep 4: Be proactive in the relationship with your clients.Step 5: Learn and implement the exact steps to hire, train, lead, and train virtual assistants so that they can build, support, and guide a winning team to scale.And if you'd like to have a consistent and predictable income, like this page, and don't forget to join the Facebook group to network with the top agents:https://www.facebook.com/groups/cpicommunitygrp/

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How to Create Content and Advertise Business to Success

Consistent and Predictable Community Podcast

Play Episode Listen Later Oct 1, 2020 37:49

Show NuggetsThree Factors of Content Creating Segment1. Addressing their concerns and getting in inside their headCreating a connection with people, and building a relationship2. This agent is connecting with me, but what's in it for me thoLay it on them how you can help them with the emotional process of buying or selling home3. “we will put who we know, who we like, and who we trust”You may be a good deal for an agent, but if a client doesn't like you, they still won't do business with you To find out more; Check these links below:https://www.lionboltmedia.com/https://www.facebook.com/LionBoltMedia/https://www.facebook.com/RealEstateTitansLive/https://realestatetitans.podbean.com/?fbclid=IwAR3UiUNSgLHiJvgQUe0Qqgo9d8wUQSUJaTbILI01Jqdk9VE-y40E28xiVGg Get your free copy of the Real Estate Evolution here:bit.ly/RealEstateEvolution_GetYourBook This book shows you the step by step of how to:Step 1: Believe in your unknown potentialStep 2: Deconstruct persuasion techniquesStep 3: Find business and get hired consistentlyStep 4: Be proactive in the relationship with your clients.Step 5: Learn and implement the exact steps to hire, train, lead, and train virtual assistants so that they can build, support, and guide a winning team to scale.And if you'd like to have a consistent and predictable income, like this page, and don't forget to join the Facebook group to network with the top agents:https://www.facebook.com/groups/cpicommunitygrp/

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The Truth About Marketing

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Play Episode Listen Later Aug 31, 2020 66:00

Join host and founder of WomenAboutBiz.net, Trina Newby as she shares ways to start and grow your small business. Today, Trina will be discussing "The Truth About Marketing". Learn why marketing is so important to the success of your business.

Episode 24: What every small business owner should know about marketing, what is marketing and how to know if your marketing is working

My Daily Business Coach Podcast

Play Episode Listen Later Aug 26, 2020 33:00

With almost 20 years working in marketing roles, Fiona knows the brilliant tactics from the BS. In this coaching podcast episode, she discusses what marketing actually is, what it isn't and shares a tool to help you understand how your marketing is impacting your business and its connection to your audience. Listen now as she shares the basics, how marketing is a strategic plan for your business, her book recommendations and what you need to learn about the buyer cycle. Topics discussed in this episode: Introduction [1:18]Marketing - And Why It Matters [2:10]The Changes in Marketing [4:55]What Marketing is and isn't [6:35]The Know, Like, Trust Principle [9:36]Marketing As A Spectrum [11:51]Marketing As A Strategic Plan [15:51]Getting A Clear Idea Why You're Marketing [17:28]What Is Your Marketing Doing [18:46]Fiona's Recommendations [19:35]Marketing As A Framework [21:20]The Buyer Cycle [22:29]The Stages of The Buyer Cycle [24:11]The AIDA Model [26:33]Conclusion [31:01]Resources mentioned in this episode:Group CoachingMarketing For Your Small BusinessEpisode 4Milan KunderaSeth Godin's This Is MarketingPassion. Purpose. Profit.Zig ZiglarJim CollinsEpisode transcript:

How To Market Your Credit Repair Business FOR FREE!

Credit Repair Business Secrets

Play Episode Listen Later Aug 4, 2020 14:18

Years ago, when I was trying to launch my first version of credit repair software, called Credit-Aid, I listened to all the bad marketing advice out there. I took out a loan on my house, maxed out my credit cards, and went into $200,000 of debt just to advertise my $20 CD. Guess how much return I made from it?Let me put it this way - I was living the high life. I was able to upgrade my dinners from Top Ramen to Cup-o-Noodles… That’s right - nearly ZERO in return! It was an epic failure. But I didn’t give up. And through trial and error over the past two decades, I now know a secret almost no one’s talking about. Want to know what it is?Tune into this week’s episode of the Credit Repair Business Secrets Podcast and find out!Key Takeaways for This Week:How I almost lost it all by taking some bad marketing advice (1:34)The biggest secret about credit repair marketing nobody is talking about (2:23)Why you don’t need paid advertising when you’re just starting out (3:18)How to successfully market your credit repair business for free (4:50)Why you need to start making videos right away (6:04)How to get booked as a guest on podcasts (7:52)Why is networking so important? (9:27)How Ashley Massengill built her credit repair business without paying for ads (10:18)Additional Resources:Get a free trial to Credit Repair CloudSign up for the Credit Hero ChallengeMake sure to subscribe so you stay up to date with our latest episodes!

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Attract Your Audience Attention on Autopilot with Brandon Duff

Unleash Your Focus

Play Episode Listen Later May 7, 2020 32:19

★★★Struggling with Focus and Discipline in your business? ★★★Join the FB Challenge Group today: https://www.facebook.com/groups/59041... ★★★Contact Me★★★ joy@marketingwizardsonline.comJoin my FREE FaceBook: https://www.facebook.com/groups/marke... website: www.marketingwizardsonline.com ★★★The Challenge that started it ALL for me. The OFA Challenge! To join the next OFA challenge with all my bonuses★★★ (Get your digital marketing degree in 30 days - everything you ever need to know)Click here: www.marketingwizardsonlineofa.club *** ★★★Watch my videos on YouTube★★★***: https://www.youtube.com/channel/UCtXK... ★★★Subscribe To My Podcast★★★APPLE: https://apple.co/38Z1HWk SPOTIFY: https://spoti.fi/2RUxrq9 BREAKER: https://bit.ly/2vJUEm9 ★★★Best Free Marketing Books Ever - THE SECRET TRILOGY ★★★*Dotcom Secrets BOOK (Free, only pay postage): https://bit.ly/2KV9ayn **Expert Secrets BOOK (Free, only pay postage): https://bit.ly/2vqDoit **Traffic Secrets BOOK (Free, only pay postage):https://bit.ly/2QtkrXn ****Best Sales Funnel Software: Get your free 2-week FREE Trial: https://bit.ly/304hv6t*

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Marketing Made Easy - with Lynette Williams

You Spiritual Badass

Play Episode Listen Later Apr 20, 2020 33:33

Instagram hashtag secretsWhat marketing really isHow to train the algorithm to bring your audience to you Lynette Williams is a homeschooling mother of 3 and the founder of Holistic Business Company.Her passion is to ignite women and mothers to want more and do more with their lives and fulfill their dreams.She has built her brand around relationships and utilizes Social Media to build her network, and she teaches other female entrepreneurs to do the same.HolisticBusinessCo.com

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004: Are You Reaching Your Customer Online? Hit Play to Find Out.

The Workshop Weekly

Play Episode Listen Later Mar 17, 2020 37:53

When I started out in business, I tried to be all the things to all the people. And you know what? It sucked. It sucked for me, and it sucked for my potential customers who weren't sure, what, exactly I was all about. I lost sales and sleep over writing copy and content, sales and marketing, and big business decisions because I didn't know who I was trying to reach. In this episode of the Workshop Weekly podcast, we're getting up close and personal with your ideal customer. If you've ever wondered what words to use in your marketing to drive sales and interaction, this episode is for you! We'll dish up some simple steps you can take today to get zeroed in on your ideal customer so you'll know exactly what to say and do to delight your ideal customer and grow that empire, starting RIGHT NOW! An ideal customer represents your perfect customer. This one single person is the potential customer who wants and needs your content, your products, or your services. Their exact needs are met by your offer. And to be perfectly clear – this also has to be someone who you want to work with, as well. When I first got started, my ideal customer for my photography education, AND for this podcast, by the way, was actually me 10 years ago. A mother who is exploring the entrepreneurship scene, looking to escape the confines of her soulless job, looking to take control of her lifestyle, and really ramp up her business venture. She is hungry to connect with someone who has gone before her, yearning for more purpose in her life, eager and excited to learn how to do all of the things. If it sounds like I just described you, that is probably not a coincidence. https://kelly-lawson.mykajabi.com/ideal-client-worksheet BOOK RECOMMENDATION Chris Brogan Trust Agents -> https://kellylawson.ca/books Check out today's sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh: https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON https://kellylawson.ca/tonicsite Learn what's in Kelly's capsule this season: https://kellylawson.ca/mystyle

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How Do I Market My Real Estate Business (Exactly How)

Exactly How - Real Estate Investing

Play Episode Listen Later Dec 3, 2019 31:48

Full FREE Real Estate Training

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Marketing: Promoting Your Business!

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Play Episode Listen Later Oct 14, 2019 74:00

Join host and founder of Women About Biz, Trina Newby as she shares ways to start and grow your small business. Today, Trina close out the theme for the month, Strategy 2020 and discuss 4 Steps to Strategic Planning.

How To Get More Customers & Sales - Episode 33

Play Episode Listen Later Sep 21, 2019 2:01

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business become in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net#business #profits #sales #marketing #businessprofits #marketing #marketingstrategies#leverage #socialmedia #makemoneyinbusiness #businessprofits #customers #leads #businessriches #facebook #Facebookfollowers

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How To Get More Customers & Sales - Episode 37

Play Episode Listen Later Sep 21, 2019 3:10

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business become in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net#business #profits #sales #marketing #businessprofits #marketing #marketingstrategies#leverage #socialmedia #makemoneyinbusiness #businessprofits #customers #leads #businessriches #facebook #Facebookfollowers

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How To Get More Sales & Customers - Episode 36

Play Episode Listen Later Sep 21, 2019 2:12

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business become in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net#business #profits #sales #marketing #businessprofits #marketing #marketingstrategies#leverage #socialmedia #makemoneyinbusiness #businessprofits #customers #leads #businessriches #facebook #Facebookfollowers

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How To Get More Customers & Sales - Episode 35

Play Episode Listen Later Sep 21, 2019 2:10

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business become in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net#business #profits #sales #marketing #businessprofits #marketing #marketingstrategies#leverage #socialmedia #makemoneyinbusiness #businessprofits #customers #leads #businessriches #facebook #Facebookfollowers

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How To Get More Customers & Sales - Episode 34

Play Episode Listen Later Sep 21, 2019 1:47

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business become in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net#business #profits #sales #marketing #businessprofits #marketing #marketingstrategies#leverage #socialmedia #makemoneyinbusiness #businessprofits #customers #leads #businessriches #facebook #Facebookfollowers

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How To Get More Customers & Sales - Episode 32

Play Episode Listen Later Sep 21, 2019 1:42

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business become in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net#business #profits #sales #marketing #businessprofits #marketing #marketingstrategies#leverage #socialmedia #makemoneyinbusiness #businessprofits #customers #leads #businessriches #facebook #Facebookfollowers

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How To Get More Customers & Sales - Episode 29

Play Episode Listen Later Sep 17, 2019 1:38

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business become in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net#business #profits #sales #marketing #businessprofits #marketing #marketingstrategies#leverage #socialmedia #makemoneyinbusiness #businessprofits #customers #leads #businessriches #facebook #Facebookfollowers

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How To Get More Customers & Sales - Episode 31

Play Episode Listen Later Sep 17, 2019 4:43

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business become in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net#business #profits #sales #marketing #businessprofits #marketing #marketingstrategies#leverage #socialmedia #makemoneyinbusiness #businessprofits #customers #leads #businessriches #facebook #Facebookfollowers

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How To Get More Customers & Sales - Episode 28

Play Episode Listen Later Sep 17, 2019 1:39

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business become in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net#business #profits #sales #marketing #businessprofits #marketing #marketingstrategies#leverage #socialmedia #makemoneyinbusiness #businessprofits #customers #leads #businessriches #facebook #Facebookfollowers

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How To Get More Customers & Sales - Episode 26

Play Episode Listen Later Sep 16, 2019 1:08

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business become in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net#business #profits #sales #marketing #businessprofits #marketing #marketingstrategies#leverage #socialmedia #makemoneyinbusiness #businessprofits #customers #leads #businessriches #facebook #Facebookfollowers

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How To Get More Customers & Sales - Episode 27

Play Episode Listen Later Sep 16, 2019 1:08

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business become in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net#business #profits #sales #marketing #businessprofits #marketing #marketingstrategies#leverage #socialmedia #makemoneyinbusiness #businessprofits #customers #leads #businessriches #facebook #Facebookfollowers

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How To Get More Customers & Sales - Episode 23

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Play Episode Listen Later Sep 8, 2019 1:54

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business become in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net#business #profits #sales #marketing #businessprofits #marketing #marketingstrategies#leverage #socialmedia #makemoneyinbusiness #businessprofits #customers #leads #businessriches #facebook #Facebookfollowers

How To Get More Customers & Sales - Episode 24

Play Episode Listen Later Sep 8, 2019 2:08

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business become in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net#business #profits #sales #marketing #businessprofits #marketing #marketingstrategies#leverage #socialmedia #makemoneyinbusiness #businessprofits #customers #leads #businessriches #facebook #Facebookfollowers

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How To Get More Customers & Sales - Episode 20

Play Episode Listen Later Sep 6, 2019 1:48

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business be in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net

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How To Get More Sales & Customers - Episode 11

Play Episode Listen Later Sep 6, 2019 2:10

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business be in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net

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How To Get More Sales & Marketing - Episode 16

Play Episode Listen Later Sep 6, 2019 1:14

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business be in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net

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How To Get More Sales & Customers - Episode 15

Play Episode Listen Later Sep 6, 2019 1:19

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business be in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net

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How To Get More Customers & Sales - Episode 21

Play Episode Listen Later Sep 6, 2019 2:14

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business be in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net

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How To Get More Customers & Sales - Episode 22

Play Episode Listen Later Sep 6, 2019 1:20

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business be in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net

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How To Get More Customers & Sales - Episode 14

Play Episode Listen Later Sep 6, 2019 1:47

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business be in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net

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How To Get More Sales & Marketing - Episode 10

Play Episode Listen Later Sep 6, 2019 1:25

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business be in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net

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How To Get More Sales & Customers - Episode 13

2 Regular Guys Talking Decoration and Personalization

Play Episode Listen Later Sep 6, 2019 1:52

Business Riches is all about helping businesses supercharge their results. It is about strategic business advice, sales strategies and marketing advice that will help your business be in the top 5% of businesses - actually successful! With 25 Years Sales and Marketing experience and 10 Years as a Business Coach - Paul can leverage your business to a level your never thought possible.http://www.businessriches.net

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Two-Brain Radio: Laying Down A Foundation For Your Business With Jeff Burlingame

TwoBrainRadio

Play Episode Play 25 sec Highlight Listen Later Sep 1, 2019 41:47 Transcription Available

Two-Brain Radio: Jeff BurlingameOn this episode of the Two-Brain Marketing podcast, Mateo Lopez speaks with Jeff Burlingame, senior Two-Brain Business mentor and owner of Friction CrossFit in Grand Rapids, Michigan.Before opening Friction CrossFit five years ago, Jeff honed his skills through a longstanding career in sales, first as a personal trainer and then as a manager of multiple gyms and hundreds of trainers within a globo-gym franchise.Yet, when he first opened his affiliate, the business almost failed. Though he knew how to close a sale, he didn't know how to choose a good business partner or when to expand. After he joined Two-Brain Business in 2016—what he described as a "year of revelations"—he learned how to set a strong foundation for his business and hire the right people, boosting Friction CrossFit's revenue by 250% the following year.Today, Friction CrossFit is running so well that Jeff has "fired" himself and now devotes his time teaching others how to do what he's done through Two-Brain. In this episode, you'll get a taste of just that: How to choose a partner, how to hire, how to phase yourself out and how to turn a free No-Sweat Intro into a closed sale.Links:https://frictioncrossfit.com/https://twobrainbusiness.com/free-call-form/https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034https://www.amazon.com/Eat-That-Frog-Great-Procrastinating-ebook/dp/B001AFF25Whttps://www.amazon.com/Sales-Bible-Ultimate-Resource-Revised/dp/0471456292https://www.amazon.com/Little-Red-Book-Selling-Principles/dp/1885167601/ref=sr_1_3?gclid=EAIaIQobChMI2cT5_aux5AIVQtbACh1XCgxoEAAYASAAEgK3svD_BwE&hvadid=177354208507&hvdev=c&hvlocphy=9019572&hvnetw=g&hvpos=1t1&hvqmt=e&hvrand=13582753279892882256&hvtargid=kwd-612503615&hydadcr=21931_9689508&keywords=the+little+red+book+of+selling&qid=1567399995&s=gateway&sr=8-3https://www.amazon.com/Psychology-Selling-Increase-Thought-Possible/dp/0785288066https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/1119312574Contact:jeff@twobrainbusiness.comTimeline:3:50 – The origins of “Friction” CrossFit: the flip of an encyclopedia page.5:26 – From chubby kid to personal trainer.9:11 – Jeff’s top recommended reading for sales.13:54 – From CrossFit hater to Kool-Aid drinker.17:51 – Working two jobs, living with the in-laws and opening Friction CrossFit.19:12 – Almost losing it all just six months into ownership.19:40 – From near bankruptcy to a 250% revenue increase after the Incubator.23:01 – On business partners: If you have to have one, make sure they’re your opposite.25:54 – How to fire yourself.

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Two-Brain Radio: Sara Carter

TwoBrainRadio

Play Episode Play 35 sec Highlight Listen Later Aug 25, 2019 25:12 Transcription Available

Two-Brain Radio: Sara CarterOn this episode of Two-Brain Radio, Mateo Lopez speaks with Sara Carter, owner of CrossFit PortSide in Gulfport, Mississippi.When Sara opened her gym six years ago, she was running a one-woman show. She coached all the classes on top of everything else that needs to be done to keep a gym running. Then, when she finally hired some help, she made the mistake of hiring friends instead of seeking out people who were committed to the business for the long haul. Since then, Sara's overhauled her business with the help of Two-Brain mentorship. She learned how to define her vision and hire the right people to support it, how to delegate and how to use digital marketing more effectively, consistently turning about $300 in ad spend per month into around $3,000 in front-end sales.Links:https://www.crossfitportside.comhttps://incitetax.comhttps://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSXContact: sara.carter@twobrainbusiness.comTimeline:2:49 – From collegiate basketball coach to CrossFit gym owner.5:25 – The early days of CrossFit PortSide: a one-woman show.6:28 – Early marketing strategy: Just hope someone will walk through the door.8:56 – The problem with hiring your friends.14:55 – Learning how to advertise.16:43 – Breaking down the lead-nurture process.17:54 – The 90-day transformation package and how also including personal training in group-fitness packages leads to better client retention.21:00 – To convert a potential client, let them talk. As much as possible.22:28 – Always be hiring.

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Two-Brain Radio: Jesse Topp

TwoBrainRadio

Play Episode Play 36 sec Highlight Listen Later Aug 18, 2019 20:29 Transcription Available

Two-Brain Radio: Jesse ToppJesse Topp is the owner of Topp Performance, a multifaceted strength-and-conditioning center in Port Elgin, Ontario, focused on Brazilian Jiu-Jitsu, CrossFit and personal training.Topp Performance began as a simple personal-training service that paid the bills when Jesse was competing in Brazilian Jiu-Jitsu. After Jesse discovered that CrossFit training significantly improved his explosiveness, endurance and recovery time in fights, he "totally bought in" and affiliated with CrossFit. Though the business took off quickly, Jesse's marketing efforts—homemade ads dispatched with no rhyme or reason—weren't geared toward long-term success, and he didn't know how to sell. Through the Two-Brain mentorship program, he learned how to develop systems, manage staff and create high-quality, targeted ads. Last month, Jesse spent $180 on ads and made $5,000 in front-end sales.Join us to hear how mentorship helped Jesse take Topp Performance from passion project to lifestyle business empire.Links:https://toppperformance.com/https://www.uplaunch.com/Contact: Facebook: https://www.facebook.com/jesse.topp.9Instagram: @toppjesseTimeline: 3:06 – A fighter discovers CrossFit. 4:39 – The birth of Topp Performance: broke fighter needs to pay the bills.6:24 – The very first ads: “picking up a can of paint and throwing it at the wall and seeing what would stick.”10:12 – Life before Two-Brain: No systems, no security.11:26 – After joining Two-Brain: More revenue, less stress.12:15 – Getting your staff on board with mentorship and changes to the business.13:07 – Selling lifestyle change.13:48 –Revamping digital marketing.14:36 – The lead-nurture process, from Google Sheets to No-Sweat Intro.17:49 – The keys to success: hard work, recovery and mentorship.

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Creating a Design and Style Guide

Play Episode Listen Later Jul 12, 2019 63:09

jQuery(document).ready(function($) { $('#wp_mep_85').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. We bring Joe Ortinau of Ortinau Art to the show to share his experience rebranding his small business after an inspirational education session with friend of the show Jay Buselle. Joe talks about how the simple questions and concepts helped him define his purpose, describe the way he interacts with customers, and express his core attitudes toward quality to create a solid foundation for his branding efforts, leading up to the step that far too many start with, logo design. Get personal insight and experience from a decorator going through the process and get great branding and design insights. Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News BERNINA of America Partners with Anti-Human Trafficking Nonprofit - BERNINA of America forms a new partnership with Rethreaded, a nonprofit that provides a second chance at life through employment for survivors of human trafficking. Based in Jacksonville, Florida, Rethreaded provides employment opportunities for trafficking survivors in roles including production, inventory, sales, marketing, and finance. The organization sells accessories like handbags and throws, which generate funds to help put survivors on track toward a new career. The nonprofit also works as a distributor and sells products from like-minded companies and has benefitted more than 4,000 women to date. The two organizations established the partnership at a recent dealer conference, which helped raise more than $14,000 for Rethreaded. Stahls' Announces August 2019 ‘Workshop Weekend' Event - The August Workshop Weekend event, presented by STAHLS' and Transfer Express, will focus on Top 10 marketing strategies you need to fuel your business. “How To Market Your Business” will run from 10 a.m. to 2 p.m. on August 10th at the Arizona, California, Michigan, Ohio, and Texas showrooms and training facilities. The cost is $29.95 per person for each class. Creating a Design and Style Guide Erich: I can't wait to dig in to this topic; I'm a big proponent of style guides; that said it seems you were actually inspired by some education at an event with a good friend of the show; Why don't you tell us a little about the event that started you on your personal journey with your own style guide and rebranding? Jay outlined a 6-step process in his Style Guide. Aaron: Talk to us about the order of events that you should take if you are looking to re-brand your shop. Identify your story, message and values. Jay has a list of questions that you answer to help you identify this. The ones that resonated the most with me were what do you love most about your business, what do you stand for and what is the single most important idea that you want customers and community to know? Identify your style and mood. This section has a list of two words options that you number 1 to 10 with the way that your shop identifies with them. 1 being the strongest with the first word and 10 the strongest for the second word.

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SFR 247: Acts Of Marketing...

Sales Funnel Radio

Play Episode Listen Later May 31, 2019 24:17

"How to market your business" "marketing strategy" "product launch" You walk into a group of people (your dream market)... what do you say and do to get their attention? STOP! Before you read any further, I wanna drop a truth nuke… Reading this article could either be the best thing you do all day… or a MASSIVE distraction. ARE YOU READY FOR A PRODUCT LAUNCH? So before you continue, I want you to answer these quick questions, (and here they are): Have you studied Market Selection? Do you have a Product? Once you have a product, these are some of the Acts of Marketing that you can use to create a ton of noise when you launch. I've been at this game for six years now, and hindsight’s 20/20... so looking back, if I give one piece of advice, it would be: Stop obsessing over: Funnel types - until you have a product Offer Creation Methods - until you’ve chosen a market Your Dream 100 List - until you know who your dream customer is What to build - until you know who to sell. Last episode, I talked to you guys about how to select a market, and it's super powerful - I believe it’s where EVERYONE should start when they're trying to decide what to sell… The big issue that I ran into in college was I was that I knew a lot of strategy... but I didn't have a product… AND THAT’S WHY I WAS BROKE! So if you're studying Acts of Marketing without a product… Stop getting distracted with campaign styles of marketing. If you don't have a product yet, don't worry about this crap. This is powerful stuff, but you don't have to know EVERYTHING at once. CASH FLOW IS KING … First of all, you need to learn: Market Selection/ Market Design, i.e., How to choose your market… Start selling before you create the product (which is totally possible). I made six figures before my product was even done - which is super powerful. Events are the same way. The next OfferMind event hasn't happened yet, but we've already cash flowed a lot on that thing. You can study market selection without a product, but studying acts of marketing is a distraction. INSTEAD... Study product creation. Study The Seed Launch from Jeff Walker. It's a great way to get a product out there that you don't even have built yet to get paid for… There’s no bait and switch, your customer knows that the product isn’t created yet. What I'm trying to help you understand is… Acts of Marketing are very different from Market Selection I believe acts of marketing are the second thing that you need to study. Too many people get distracted by the acts of marketing... ...and I'm teaching Acts of Marketing today. I’m gonna teach you how to get your product out there. So if you don’t have a product yet, I’d figure out how to choose your market first. MY NEXT MARKETING STRATEGY? The BIG QUESTION that I’m trying to answer at the moment is: How do I sell more OfferMind tickets? … that’s the thing that I'm trying to figure out right now, and I'm not quite sure on the answer yet; I've got a few places I can take it… So in this instance, I'm NOT talking about Market Selection, I'm talking about Acts of Marketing… and I’m specifically talking about Launch Campaigns. There are launch campaigns, and there are evergreen campaigns. A launch campaign leads to a single day/ event/ time, where all the pressure is released in ONE go. A launch campaign introduces a product to the market in much the same way Hollywood does with a movie. (I’ll cover evergreen campaigns in another blog) But for now, let’s take the Avengers: Endgame… There was a lot of pressure and a lot of build up. There were even whole movies ahead of time setting it up. On the radio, I heard that Endgame is the fastest movie ever to gross $1 billion, or at least they're on track to be. That's nuts! That’s the fruits of a launch campaign... Most of the time, people don't design a launch campaign - which is why they don't ever have this BIG injection of cash. That's why I did the OfferMind MasterClass two weeks ago, (I needed a week to recover - it was full-on)... The MasterClass was what we call a Seven-Day Launch and you can read about what we did here. The seven-day launch is designed for a MASSIVE injection of cash… And *SPOILER ALERT* - that’s what happened. We had a six-figure weekend. BOOM! A huge amount of cash came in… HOW TO MARKET YOUR BUSINESS... So we’ve just had a BIG injection of cash… Now, let me ask you a question: Q: What would be the wrong way to use that money? A: The mistake would be for me to take that cash as profit… *I DON'T TAKE PROFIT* That cash is held in reserve to Fuel the OfferMind Event. Fuel Evergreen Campaigns. Events are expensive, the way I like to do ‘em . Last year's OfferMind cost me $80 grand - this one's gonna cost waaay more. Anyway, back to launches… If someone says to me, "but I don't have money for ads." My reply is, “Cool, don't do ads.” Ads are an evergreen campaign type strategy. *This applies to any kind of ad* Ads, in general, come under the evergreen category. So, instead, what you have to do is create a Launch Campaign. The book Launch by Jeff Walker teaches you about Launch Campaigns, (the name kinda says it all ;-)) The benefit of a Launch Campaign is that you learn how to get a lot of cash. The con is that it teaches you nothing about how to actually build the rest of the business or an evergreen campaign. I've already done the seven day launch (and it was very successful. Almost all of the OfferMind VIP places have already gone)... so now I trying to decide what to do next to sell MORE tickets… WHAT SHOULD I DO? I documented my journey from leaving ClickFunnels to my first million - that happened fairly relatively quickly… So now what I'm doing is documenting my journey to the creation and the development of OfferMind. You're not going to learn the content, but I'm going to teach you how I'm designing the actual event and getting people to it - which is one of the most stressful things about launching events. Here are my options of what to do next: Turn on ads for OfferMind Do OfferSummit Launch capitalismswag.com Redo the OFA sign up page Launch a new freecftrial.com bonus The One Funnel Away Stories Podcast Plan a My Content Machine Event A Secret Project with ClickFunnels (If you want to watch me go through all this with a whiteboard you can watch on YouTube) Let’s break this down… OFFERSUMMIT? The asset of the internet is your list, so I need to develop a bigger list to pitch OfferMind to. If you're on my list, and you're NOT coming to OfferMind, it's confusing to me. I'm not throwing rocks at anybody, but… *YOU SHOULD COME TO OFFERMIND* But understand, that there are some people who didn't buy OfferMind and they're like, "No, I'm never going buy, I'm only going to take your free stuff, Steven." ...and there are people like that. So I can either work my freakin’ hardest to try to expand my messaging, to try and convert that person… *Bleurgh… I HATE that* ...Or I could just expand my list. That sounds way better to me. So I could do an Offer Summit, get a huge list, and then promote it to that list. I wanna interview freakin' Bill Glazer. I really want to interview massive guys, All the yesteryears' gurus - I want them. I'd love to get them to write a chapter. Who did that? Russell Brunson, in the 30-Days Book. I want to do that. That's going to take some time to coordinate! CAPITALISM SWAG? I’m gonna build Capitalismswag.com for the purpose of promoting OfferMind. One of the reasons I haven't done Capitalism Swag yet is because I was like, “What does it lead to?” I could just sell shirts, but what does it lead to from a marketing standpoint? So I needed something built in the middle before that. So Capitalism Swag is another launch campaign that’ll lead to OfferMind. I'm NOT gonna have the shirts available forever. It takes time to print and ship the T-shirts. The only I’ve seen swag be successful is it’s treated like a launch rather than an evergreen activity. I'm not in the shirt business, so each time I release a shirt, they’re only going to be available for three days. But there'll also be an evergreen aspect to it because I thought it'd be cool to be an exclusive shirt of the month - that I'm never going to print again. The Capitalist Pig Shirt, I’ll probably leave that up forever because it's freakin' awesome - it ruffles a lot of feathers, and I love that. It pisses off liberals, which just makes my heart sing and I sleep better at night. So it's kind of both types of launches, but really, I'm going to use it to promote OfferMind. OFA SIGN UP PAGE I want to go redo the OFA sign up page in its entirety. I want it to be awesome. Does it need to be awesome in order to sell? No! That thing's already made $110,000 just in hundred dollar sign-ups. That's insane! That single ofasignup.com, ‘not very design-esque, built it in a hotel room before I got on a 2CCX cruise ship’ page… … that's the power of a bridge page. The power of creating an offer on top of somebody else's. It's crazy. I also want to redo the network marketing one that Russell just launched. That would be cool. I would love to create my own offer around it. I think I know what it's going to be. Super sexy… “When you buy through my link, you get all these sick bonuses!” So the actual marketing network bridge page, that'd be a cool one to go launch. FREE CF TRIAL? I'm also thinking about launching freecftrial.com with a cool bonus offer… How cool would it be if you get a trial of ClickFunnels through me and it came with a freakin' sick offer. A specific training on how I use Actionetics MD. There's not a lot of training out there on it. What if I was the guy that did that, but you got it as a bonus by getting ClickFunnels through me? That's awesome. OFA STORIES PODCAST Oh, you know what would be a fun one from an evergreen standpoint that’d be incredibly powerful? It's funny because some people out there have gone out and they're using the phrase ‘One Funnel Away Challenge’. It's a freakin' trademark of ClickFunnels. They’re gonna have a huge issue with that. I have written permission, as their coach, to launch a One Funnel Away Stories Podcast. I'm gonna interview tons of people who were just one funnel away: Ordinary people Famous people People who were living in the gutter ... all their stories and what they did to have success with ClickFunnels. That'd be really, really awesome. To pull the OFA podcast off is gonna take a lot of spin up. We republish my content machine to 22 places - so we have to set all that up! MY CONTENT MACHINE LIVE EVENT Another strategy that I'm thinking about using is to have a small one-day event where I teach you my content machine at OfferMind depth. I didn't start it that way…. There are two phases to content production: The crawl phase The sprint your face off phase It’d be fun to have content machine hardcore MasterMind that's like 12 hours long where I deep dive... mixed with Q&A's/workshop throughout. If I were to record that and sell it afterward, but give away a ticket… I could build an entire campaign around it... I thought it'd be cool to create some sick, awesome bonuses. Really valuable stuff that I see that everyone needs that no one really makes. Why don't I just go make that stuff, but then give it away as a bonus? Like, “Hey, Yeah, that's just like a taste of what OfferMind is. Why don't you come get an OfferMind ticket? Here's a little discount as a thank you.” ADS? Ads aren't a campaign. They’re part of a campaign, but they’re NOT a campaign. As a marketing society, we're losing the term ‘campaign.’ The 7-Day Launch brought in the money for the OfferMind ads - so we can turn those on now. I just need to do a few meetings with my ads team. I'm just trying to figure out the order of what to launch? May was an insane month for me. I spoke at an event literally every week the entire month of May, and one of was my own event OfferLab. I wrote about OfferLab a few weeks ago - I'm NOT just pitching you. I'm telling you how I crafted an event like OfferLab - so it's pretty cool. ACTS OF MARKETING I’ve been through market selection and now, this is Acts of Marketing. I could go create a webinar just for OfferMind - that's an act of marketing. It would start as a launch campaign, but I could turn it evergreen if I wanted to. I have friends who sell out their entire events with just webinars… If you’re thinking, “But it's not an info product,Steve?” Yeah, I know. That's why we say you can use webinars to sell ANYTHING. It's less about the kind of product, than it is, what kind of campaign you’re trying to create in order to launch your product. MY NEXT PRODUCT LAUNCH? So what should I launch next in order to answer the BIG QUESTION: How do I sell more OfferMInd Tickets? I think the sickest I could create right now, (which would take some coordination) would be OfferSummit. My Funnel Team would need to create the pages and all the stuff. So my thought is to get my team started on that... because that actually needs to happen quite soon… I want a lot done before I approach big people that I want to speak on it - so they can see it's not a joke. It'll be a massive list building thing. That's a lot to do, but I think we can do it. OfferMind's in September, so in order for me to promote, I need to do the summit in July. My brain works like a Gantt chart sometimes. (If you don’t know what that is, go look up.) There are a few assets my team needs to finish building the platforms for the OFA podcast just so that they're in flow and motion - which means capitalism swag will probably come before that. MY FOCUS? Someone is said to me, "Steve, why don't you just focus?" I am, dang it. What are you talking about’ just focus?’ I’m gonna: Build an offer Grow up my list Pitch a bunch of people on OfferMind That’s how you skip the freakin' j-curve. This is where my area of genius is, (I feel weird saying that)... My contribution to the marketing community is Market selection/ Design mixed with Offer Creation. I don't even know how to create offers without all the stuff that I'm teaching right now. Unless you're already actively in business and selling, it's very frivolous in my opinion, to waste your time studying Acts of Marketing - you gotta start at market selection. Little more homework up front, far more security on the launch. Waaay easier to win. No one ever talked to me about that, and after a while, I realized that I was stuck on tactics, not strategy. When I understand some of the strategy pieces behind it... This is far more malleable than I think people realize. YOUR COMPANY'S SOUL There's a book I have… the first half of it was really good. The second half started talking about the business has a soul and respect the soul of the business. And what is the soul of the company telling you? I was like, “This is garbage.” A business is a system that generates a lead and fulfills on it. That's all a business is. It's NOT fluffy junk. It's something that's designable. It's NOT all art. I definitely have some of my art and my flair on top of it. I believe some of it's my personality, (which is a little bit forward). However… A lot of business is designable, that's the science of it. Just understand that as you're doing this... So to the person who keeps asking me, “How do you give all this away on your podcast and still have things to sell?” First of all, this has nothing to do with how things are sold. I used to have that same fear as well. Second of all, we're just scratching the iceberg, baby. Scratching the very tip of it. There's so much more I do that I don't think people know about. Anyway, go to offermind.com, and get a ticket. I’d love you to be there. All right... see you later Get Rich, Do Good Oh Yeah! Hey, wish you could geek out with other real funnel builders... and even ask questions while I build funnels live? Wish granted! Watch and learn funnel building as I document my process in my funnel strategy group. It's FREE. Just go to thescienceofselling.online and join now. Again, it's thescienceofselling.online.

Clients, Marketing & Sales!

marketing sales clients marketing and sales how to market your business

Play Episode Listen Later May 6, 2019 59:00

Join host and founder of Women About Biz, Trina Newby as she shares ways to start and grow your small business. Theme for May 2019: Clients, Marketing and Sales. Learn why these 3 things should be top priority in your business.

Finding Your Target Market

target market how to market your business

Play Episode Listen Later Mar 12, 2018 61:00

Join host and founder of Women About Biz, Trina Newby as she shares ways to start and grow your small business. Today's topic is "Finding Your Target Market". Learn ways you can discover who your prospect client or customer is.

Jump-start Your Marketing in 2018!