Tech, Travel, and Twang!

Send us a textCan wellness travel redefine how we experience our holidays? Join us on Tech, Travel and Twang as we explore the transformative trends shaping wellness tourism, promising not just relaxation but a journey to mental and physical rejuvenation. As we gear up for the holiday season, discover how the post-pandemic travel boom is pushing both leisure and business travelers to prioritize well-being in their itineraries. We'll share insights from the Global Wellness Institute and delve into wellness travel's impact on the tourism workforce.We're challenging the old perceptions of wellness travel being reserved for only luxury retreats. Discover how this sector is expanding to include a myriad of experiences like forest bathing and reconnecting with nature. We discuss the necessity of personalized wellness journeys that cater to an array of needs, emphasizing the shift towards trips aimed at slowing down and recharging. Destinations are now crafting unique, inspirational experiences that transcend traditional categories, ensuring that wellness is no longer a luxury but an essential component of travel.And let's not forget the primal allure of reconnecting with nature—think glamping, campfires, and "Blue Mind Escapes." We explore how engaging in primal skills and aligning with circadian rhythms can enhance our sense of well-being, particularly when dealing with the rigors of travel. Our conversation takes a playful turn as we share anecdotes about household language etiquette and tease the exciting release of an upcoming white paper on wellness travel trends. Join us for a lively discussion that promises to inspire your next journey towards wellness.-----------------------------------------------------The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130

Send us a textIs TikTok the new frontier in political influence? Jenn Barbee and Kristen Cruz unravel the unexpected events of Election Day 2024, including the peculiar incident of Puerto Rico being the target of an unjust criticism in the political sphere. Join us as we discuss how the election cycle has transcended the predictable, entering a realm where social media platforms hold unprecedented sway. With TikTok emerging as a pivotal player in engaging younger voters, we reflect on the transformation from the days when X (Twitter) was the trailblazer in political campaigns to today's complex digital battleground.Amidst the digital noise, we emphasize the importance of focusing on what truly matters, especially for industries like tourism that occasionally find themselves in the spotlight. As millions of messages swirl in the digital ether, the challenge is to provide travelers with content that is both informative and digestible. From observing the power of social media in Obama's era to dissecting its current vibrant role, our conversation explores how platforms like Instagram and TikTok are shaping the discourse and empowering the next generation to make informed decisions. Tune in for a mix of reminiscence and revelation, as we navigate the swift currents of political and social change and where the tourism industry fits in.-----------------------------------------------------The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130

Send us a textDiscover how the meetings industry is not only rebounding but thriving, as chat about Kristen's experience at the Texas Travel Alliance's 39th Annual Texas Travel Summit. Together, we uncover the stunning resurgence of the industry, which is now surpassing pre-pandemic levels. Kristen shares insights on the new frontrunners in event planning, with the sports market leading the charge, while planners face the dual challenge of high demand and limited venue availability. We also dissect the role of hotels and DMOs in overcoming rising costs and the importance of flexible, responsive partnerships that help planners navigate these turbulent times. Even amidst these challenges, there's a palpable optimism breezing through the industry, with the majority of planners feeling more positive than they did just months ago. As the meetings landscape transforms, DMOs are shifting their strategies from traditional FAM tours to more personalized site visits, all while wrestling with tighter budgets and a greater emphasis on digital marketing. This episode highlights the creative ways DMOs are capitalizing on local partnerships to offer competitive incentives, turning financial constraints into opportunities. We also delve into the evolving dynamics between planners, hotels, and DMOs, emphasizing the significance of flexibility and post-event feedback. Learn how collaboration can create opportunities even in a landscape marked by rising costs and rigid contract terms, as the industry adjusts back to pre-pandemic norms. Join us for these insights and prepare for upcoming episodes where we'll explore emerging traveler behaviors and market trends.-----------------------------------------------------The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130

Send us a textIs professional development an optional add-on, or should it be a non-negotiable part of our careers? Join Kristen Cruz and me as we unpack this compelling question in our latest episode of Tech Travel and Twain. We've been eagerly awaiting October, not only for cooler weather in Phoenix and Texas but also for the excitement surrounding our annual Destacon pop-up event. This year, we're creating a welcoming virtual space exclusively for women, celebrating empowerment and growth. Kristen and I share our thoughts on the comfort of virtual networking and the invaluable opportunities for personal and professional development at the Innovation Academy for Bold Women.But there's more than just networking on the agenda. We're diving into how prioritizing these growth opportunities can make a significant impact on your career trajectory. Discover how Destacon's unique approach allows you to engage as much or as little as you want, all from the convenience of your home. Our conversation highlights the importance of investing time and energy into your professional journey, and why this commitment should be a staple in everyone's career plan. Tune in to hear how Destacon aims to inspire and empower women, providing them with the tools they need to succeed and thrive in their professional lives.-----------------------------------------------------The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130

Send us a textReady to discover the secrets of holiday travel in the oldest town in Texas? Join us on Tech Travel and Twang as we welcome Ashley Morgan, the Executive Director of Visit Nacogdoches. Ashley paints a vivid picture of Nacogdoches' fall charm, from its crisp air to its bustling downtown. We get the scoop on must-see events like the Merry Christmas Market and Wassail Fest, which bring a festive spirit to the town. Learn how the CVB collaborates with local merchants and the role of the Main Street manager in crafting memorable downtown experiences, ensuring a thriving community vibe.But that's not all! Learn how Nacogdoches balances influencer content with authentic posts from community members on social media. Discover strategies for building a local ambassador program that fosters hometown pride and engages the community. We also explore successful events such as the Dia de los Muertos celebration and the winter workshop, which draw visitors and support local vendors. Finally, Ashley delves into regional collaborations and professional development efforts that boost tourism, including partnerships with nearby towns and resources like the Texas Association of Convention and Visitor Bureaus. Don't miss this insightful episode packed with tips and strategies for making the most of your fall and holiday travel in Nacogdoches!-----------------------------------------------------The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130

Send us a textCan a simple "happiness list" transform your career? Rachel Covello's journey from corporate sales to becoming a pivotal figure in LGBTQ tourism proves it can. Join us for an inspiring conversation with the publisher of OutCoast.com, as Rachel shares her remarkable shift and the evolution of her platform. Learn how a personal quest for happiness led her to launch OutCoast, a vibrant space for inclusive travel stories, and how her collaboration with the International Gay and Lesbian Travel Association and Visit Florida has helped shape LGBTQ tourism. We also discuss the unique challenges faced by this sector in Florida and the strategies Rachel employs to create welcoming and inclusive spaces amid changing political and social climates.October's LGBTQ History Month and National Coming Out Day is more than just dates on a calendar; they're pivotal moments to market destinations as inclusive havens. Rachel walks us through successful strategies from states like Illinois, Connecticut, and Colorado, driven by Gen Z's evolving views on gender and sexuality. She offers actionable advice for Southern states and traditionally less inclusive destinations on how to partner with content creators to authentically showcase their welcoming spirit. Rachel highlights the importance of fostering inclusivity in travel, not just for the community's benefit but for the destinations that embrace them. Don't miss this episode packed with insights, strategies, and the long-term benefits of inclusive tourism.Where to find Rachel Covello:

Send us a textEver wondered how leaders in tech and travel navigate their careers while pushing for gender parity? Join us in this fascinating episode where we sit down with Vered Schwarz, President and COO of Guesty, who shares her inspiring journey from law to scaling major companies like Fiverr and Guesty. Vered emphasizes the key role of taking risks and stepping into uncharted territories to fuel one's career growth. We also dig into the transformative impact of platforms like Airbnb on our lifestyles, especially post-COVID, and how the hospitality sector is evolving.Women command a significant influence in hospitality and travel decisions, making their representation in tech roles more crucial than ever. This episode shines a spotlight on the dynamic contributions of women in shaping products and services that cater to a predominantly female user base. Learn about the power of personal branding, public speaking, and recent milestones achieved by Guesty, including a staggering $630 million funding round and the acquisition of Rentals United. We also discuss the innovative strides in AI and tech within the industry, and how they are setting the stage for the future of short-term rentals.Lastly, we tackle the deeply personal and professional challenges women face, such as building confidence and combating imposter syndrome. Vered shares her strategies for effective communication and self-confidence, necessary tools for thriving in high-stakes environments. Tune in to explore the future trends in travel and hospitality, including the role of AI in creating bespoke experiences and the rising popularity of themed rentals. Celebrate with us the supportive networks of female leaders in tech, and the invaluable mentorships that pave the way for future generations. This episode is packed with actionable insights and empowering stories you won't want to miss!-----------------------------------------------------The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130

Send us a textIs your Destination Marketing Organization (DMO) ready to navigate the maze of digital marketing in 2023 and beyond? Today, Kristen Cruz and Jenn Barbee, uncover the key strategies that DMOs need to stay ahead of the curve. We break down how major players like Google, Facebook, and TikTok are reshaping the travel planning process and what that means for your marketing efforts. From leveraging user behavior insights to debating the ongoing relevance of traditional media, we explore how flexibility and innovation can position DMOs for success in a rapidly evolving market.But that's not all— we get into the critical practice of holistic data analysis. We challenge you to view answers and opinions as mere data points, encouraging a multi-faceted approach to decision-making. With an emphasis on trusting your intuition when it's warranted, we provide actionable advice on how to gather comprehensive insights and consider diverse perspectives. Don't miss out on these valuable insights that promise to elevate your understanding of digital marketing and data analysis. Join us for this enlightening episode and get ready to revolutionize your approach to destination marketing.-----------------------------------------------------The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130

Send us a Text Message.Are DMOs missing the mark by not adopting booking engines earlier? Find out as we sit down with Jenn Barbee and Kristen Cruz in this week's episode of Tech Travel and Twang's Tuesday Tea. We delve deep into the challenges that Destination Marketing Organizations face when it comes to integrating booking engines and apps into their websites. With consumer habits firmly shaped by platforms like Expedia and Travelocity, DMOs often find themselves struggling to compete. We discuss the crucial balance between the convenience these tools offer and the inherent complexities and costs involved, especially in regional markets with loyal, repeat visitors.But that's not all—we also tackle the nuanced and often complex nature of DMO marketing strategies. The best solutions are rarely one-size-fits-all, and our conversation emphasizes the need for tailored approaches to meet each destination's unique needs. With a nod to the frequent "it depends" answer in our field, we set the stage for our next segment on the multifaceted world of digital marketing. Whether you're a seasoned marketing professional or simply curious about the inner workings of DMOs, this episode promises a wealth of insights and engaging discussions that you won't want to miss.-----------------------------------------------------The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130

Send us a Text Message.Ever wondered how to breathe new life into a stagnant board? In our riveting first installment of You Asked For It!, Kristen Cruz and I, Jenn Barbee, promise to enlighten you with actionable insights on revitalizing your board dynamics. We explore the art of balancing inherited board members with fresh faces, and the necessity of fostering respectful, collaborative relationships. By understanding the motivations of your board members, you'll learn to shift perceptions and view board meetings as genuine opportunities for impactful advisement and cooperation.Moving on to the intricacies of travel marketing, we dive deep into leveraging tools like Canva without losing the irreplaceable touch of human creativity. Discover how smaller marketing teams can effectively prioritize roles and produce a diverse array of content to meet the relentless digital demands. We also touch on the evolving role of DMOs and the critical nature of building trust-based relationships with agency partners. Finally, we emphasize the importance of flexibility and the right agency fit, setting the stage for our next exciting topic: the necessity of websites for DMOs. Don't miss this episode packed with transformative strategies for your boards and marketing initiatives! Tune in for the next couple of weeks for the Tuesday Tea You Asked For It!  3 Part Series from Tech, Travel and Twang.

Send us a Text Message.What if the key to thriving cities lies in collaboration rather than competition? In this Tuesday Tea episode of Tech Travel and Twang, we revisit the heart and soul of our family business, reminding ourselves of the joy and creativity that fuel our work. We also share our recent experience with a unique dual photo shoot, conducted from different locations, proving that investing time in our business image is both fun and essential. Amidst our reflective journey, we shed light on the evolving landscape of Destination Marketing Organizations (DMOs) and their shifting responsibilities in today's dynamic environment.As remote work continues to reshape our world, cities must offer more than just affordable housing and good schools to attract new residents. We discuss the increasingly vital role of DMOs, Economic Development Corporations (EDCs), and other civic organizations in creating compelling reasons for individuals and families to relocate. Through the example of Allen, Texas, we demonstrate how successful DMOs foster collaboration across various sectors to enhance the overall appeal of a destination. We also explore the potential future of DMOs transforming into Destination Ecosystems, focusing on the holistic experience of both residents and visitors.Lastly, we tackle the common friction between DMOs and downtown groups, questioning whether a unified strategy could mitigate overlapping responsibilities and lead to more effective marketing efforts. The episode emphasizes the importance of creating safe spaces for "why" conversations within teams, encouraging idea sharing and reducing the fear of additional workload. Join us for a thought-provoking discussion on fostering collaboration, driving progress in destination marketing, and envisioning the future of cities as vibrant, interconnected ecosystems.

How can destination podcasts remain captivating in a rapidly changing travel industry? Join us as we sit down with Jenn Barbee, the Chief Detsruptor at Destination Innovate, and Kristen Cruz, the Chief Experience Officer and Co-Founder, to dissect this very question. We unpack the initial buzz around destination podcasts and the ongoing hurdles in sustaining listener interest. Jenn and Kristen emphasize the crucial role of targeting local communities to keep content relevant and explore savvy PR strategies like guest appearances on popular podcasts to boost visibility. We also discuss prescribed vacation; could it work in the U.S.?Remote work challenges are also on the table. We contrast the unique stresses and distractions of working from home versus an office, especially for over thinkers. Dive into the importance of planning and budgeting for major travel conferences like ESTO and TACVB. Jenn and Kristen share their excitement for specialized think tank events and leadership development workshops tailored for Destination Marketing Organizations (DMOs), making this episode a treasure trove of actionable insights for anyone navigating the world of travel marketing and remote work.

How does the passage of time transform our travel experiences, especially in an age of evolving educational schedules and technological shifts? Join us on Tech Travel and Twang for an insightful exploration into the rising trend of taking on debt for vacations and how services like Affirm and Klarna are making travel more accessible.Ever had a flight ruined by an unruly passenger or outdated airline systems? We share our own air travel frustrations, from a disruptive flight from San Francisco to the inefficiencies plaguing various airlines, and discuss the growing anxiety many feel about flying. We compare the headaches of air travel with the trials of road trips and consider how these challenges might shape future tourism trends. Plus, we vent about the endless spam and marketing calls we all endure, especially during election periods, and ponder their impact on our peace of mind.If you're a food lover, this episode's for you! We dive into the world of foodie-based travel, where the quest for the perfect meal becomes the journey itself. Hear our personal tales, like Drew's hunt for the ultimate rib and the magnetic pull of a famous breakfast taco. We also explore how social media platforms like TikTok and Instagram are elevating small, local eateries to viral fame. Finally, we tackle the emerging trend of age-restricted restaurants, debating the pros and cons of these policies and the importance of teaching etiquette and financial literacy in schools. Don't miss this engaging mix of travel tales, tech talk, and tantalizing food adventures!

Can a tourism commercial make you laugh out loud and book a flight? Tune into this episode of Tech Travel and Twang where Jenn and Kristen are back with their Tuesday Tea segment, sharing weekend updates and diving into the latest buzz in travel and design. Jenn's been busy with her upcycling and interior design projects and Kristen reminisces about Jenn's ever evolving passion for transforming spaces. Then we get down to it, chatting about a hilarious and clever tourism ad from Oslo that's gone viral, showcasing the power of unique destination marketing and the growing trend of anti-brand strategies.Curious about the rising "quiet life" travel trend? We explore how this new preference for calm, stress-free vacations is taking over, especially on platforms like Pinterest. Destinations are shifting gears to offer more relaxed, introspective experiences, catering to travelers who crave a break from the chaos of highly-scheduled trips. We'll also touch on niche travel trends like astro tourism and the necessity of creating inspiration-driven content that guides travelers without overwhelming them.Finally, we delve into the evolving travel habits of Gen Z. With economic factors and inflation leading to a preference for road trips over flying, young travelers are prioritizing experiences over homeownership. Remote work is also changing the game, allowing for longer weekend getaways. Plus, we discuss quirky trends like pop-culture-inspired refrigerator interiors and the fascinating potential for creative collaborations with consumer packaged goods. Join us for a lively discussion as we look ahead to fall holiday plans and new travel opportunities!

What does it take to build a thriving tourism hub in a small, heritage-rich community? Join our conversation with Mark Shore, CEO of Visit Bath County, Virginia, as he unveils the unique journey of establishing a Destination Marketing Organization (DMO) in a town of just 4,200 people. Learn about the pivotal role of the historical Omni Homestead Resort, currently revitalized with a $170 million renovation, and its significance to Bath County's tourism landscape. Mark discusses fostering local support, highlighting the economic impact of tourism, and the intricate dance of balancing heritage with modern tourism demands.We also explores the critical aspect of community engagement and the transformation of the visitor center into a vibrant community hub. Hear about innovative strategies like integrating local artists and the growing appeal of wellness tourism through the Warm Springs Pools. We delve into the importance of industry collaboration, the evolving nature of digital marketing, and transparent communication with community stakeholders. This episode is loaded with valuable insights and practical strategies for anyone interested in the intricacies of destination marketing and community-driven tourism development. Don't miss out on this enlightening conversation!

Ever wondered how a simple weekend trip can transform into a gastronomic adventure? Join us as Kristen recounts her meticulously planned couple's getaway to Dallas, filled with delicious meals and perfectly timed dining experiences. Meanwhile, Jenn takes us through her "big think weekend" where documentary watching met family time and culinary creativity, leading to a tasty chicken enchilada casserole recipe that's both easy and delightful. We also talk about our contrasting TV habits—from educational documentaries to guilty pleasures like Love Island and Jersey Shore, offering a little something for everyone's viewing tastes.But our journey doesn't stop there. Discover the allure of upscale movie theaters that redefine the cinematic experience with luxurious amenities that go beyond just films. This sparks a broader discussion on how destinations are evolving to offer rich, multi-faceted experiences that attract both residents and visitors alike. We celebrate the growing genuine participation of destinations in Pride Month, emphasizing the importance of inclusivity and community engagement in creating vibrant and welcoming environments for all while staying away from rainbow-washed marketing tactics.Lastly, we take a nostalgic trip down memory lane, sharing stories from past travels like our spur-of-the-moment visit to New York City in 2009, where we encountered the lively Pride Parade and had an amusing run-in with Neil Patrick Harris at Coney Island. We compare these unplanned adventures with the structured family cruise vacations, exploring the pros and cons of both. Wrapping up, we delve into the evolving nature of marketing and tourism conferences, the influence of AI on creativity, and the vital need to rekindle passion and innovation in our industry. This episode is packed with insights, laughter, and a few surprises – don't miss out!

Discover the transformative power of wellness tourism and its impact on mental health to kickoff our Tuesday Tea series! We'll share our personal wellness routines, from sipping magnesium water to taking mental health days, and discuss how self-care is becoming more accepted in the workplace thanks to the rise of remote work. Take time with us to reflect on why prioritizing mental well-being is essential for both personal satisfaction and effective teamwork.We explore the resilience of the travel industry amid economic and societal challenges. Hear about how travel is increasingly seen as a vital escape from daily pressures, and the unique hurdles faced by Destination Marketing Organization (DMO) leaders. There's hot tea to spill on our upcoming Travel + Transformation Think Tank and Retreat! We'll also highlight a shift in vacation preferences towards personalized experiences through short-term rentals and the innovative retreat concepts that are gaining popularity in the wellness tourism sector.Get nostalgic with us as we unpack the cultural comeback of Eminem and his clever appeal to Gen X, and share the excitement for movie reboots like Beetlejuice. We'll also explore the nuances of generational identity and the joy of introducing classic films to younger audiences. Plus, we notice a trend towards cooler travel destinations to beat the summer heat. Don't miss our new series where we spill the tea on the latest trends every Tuesday, and be sure to share your ideas for future episodes with us!

Embark on a journey through the vibrant intersection of travel, technology, and innovation as we uncover the secrets to thriving in the constantly evolving landscape of hospitality. I draw from a wealth of experience to guide you in harnessing the distinct magic of your locale. We'll dissect the pivotal role of artificial intelligence in destination development, and how AI serves as a springboard for creativity, using examples like Myrtle Beach's AI-driven success to illuminate the path forward. Additionally, we unravel the personalized travel revolution, emphasizing technology's ability to craft custom travel adventures that keep globetrotters returning for more.This week's discussion takes a deep dive into the transformative potential of the metaverse and its implications for city planning and virtual tourism. Imagine a world where virtual visitor centers and augmented reality elevate the tourist experience, making every adventure accessible to all. We also confront the challenges in destination marketing, from the necessity of safe, affordable housing for the industry's workers to the importance of fostering a positive work environment to fuel success. These insights aim to arm destination marketing organizations with the strategies needed to navigate the industry's complexities and emerge as leaders in a competitive market.Wrapping up, we delve into the art of building brand partnerships and the immense potential they hold for growth and resilience. By drawing inspiration from pioneering initiatives and encouraging a mindset that favors bold actions over comfort zones, we spotlight the significance of collaboration and innovation. Tune in to join the discussion, be inspired, and start crafting the future of your destination with audacity and vision. Let's not just dream about the future of travel and hospitality—let's actively shape it together.

Strap in as we navigate the cutting-edge intersection where AI meets destination marketing, reshaping the travel industry's landscape. We'll unpack the hesitation behind adopting AI, now melting away as destinations eagerly jump on the tech bandwagon to stay competitive. Creativity and AI are joining forces, and we're here to analyze this powerful alliance. Our chat goes beyond the fear of machines taking over jobs, focusing instead on how AI serves as a collaborative tool that amplifies human expertise and innovation.We also cover the role of Destination Marketing Organizations (DMOs) in the age of AI. How do they stay relevant? By weaving technology into their marketing fabric, enhancing user experiences and adapting to the demands of the digital traveler. We'll tackle the challenges DMOs face, from budgeting to the pivot towards authenticity and peer-driven content. Plus, hear how these organizations are transitioning into collaborative platforms that foster economic growth through tech-savvy strategies, ensuring they aren't just keeping up but setting the pace for the future of travel and tourism. 

Discover how Destination Marketing Organizations are stepping into the future with Amplify's John Flanagan as our Monday Momentum ignites a discussion that could redefine your next adventure. Amplify isn't just changing the game; they're reshaping an entire industry by merging the prowess of Online Travel Agencies with DMO websites and other online platforms—think of it as the ultimate travel hack for your local explorations. As we unravel the knots in short-term rental taxation and pinpoint ways for DMOs to tap into this goldmine, you'll find yourself at the intersection of innovation and practicality, where every bit of untapped revenue is a missed opportunity for enhancing tourist experiences.Strap in for a journey through the dynamic landscapes of One West Tourism Alliance and Visit Mesa, where marketing is not just a strategy but an art form, painting destinations with vibrant strokes of ingenuity. We're not just talking shop; we're redefining the traveler's roadmap by advocating for the presence of compliant short-term rentals on DMO sites. It's about painting a complete picture for the traveler, showcasing the vibrant tapestry of local stays and attractions. As we dissect the evolution of DMO and OTA relationships, we'll reveal the once missed chances now captured in our quest to bring you the full spectrum of travel possibilities. Tune in and let's set the stage for your next unforgettable escapade.

Welcome to a journey into the heart of destination marketing with industry trailblazer Josh Collins. Discover the art of captivating travelers through owned media channels, the unsung heroes in the rise and ebb of platforms like TikTok. As we unpack the PESO model, you'll learn why a solid foundation in owned media isn't just a good practice; it's essential for the resilience and consistency of your brand's message. You won't want to miss our deep dive into how balancing presence on popular platforms with strategic investment in controlled channels can future-proof your destination's marketing efforts.Email marketing may sound like a blast from the past, but prepare to be surprised. Josh Collins and I reminisce about campaign successes, offering actionable insights into nurturing your email list, avoiding the snares of co-registration lists, and the power of personalization. This chapter is all about leveraging timeless tools in innovative ways to foster growth, even when your budget doesn't stretch to the flashy new digital trends.Finally, let's talk strategy and the future of travel. We'll show you how to tailor your destination's allure to varied audiences through technologies that bridge language barriers and enrich user experiences. With a peek at travel trends on the rise, like the growing appeal of multi-generational trips and the impact of personal referrals, you'll understand the importance of a growth mindset in this ever-evolving industry. Josh's insights, mixed with a dash of unconventional thinking, just might inspire your next groundbreaking marketing move. So, join us as we explore these exciting opportunities, and let's shape the future of travel together! Connect with Josh and stay in the loop on his Organic Growth Machine on LinkedIn!

We're unpacking how a team can not just survive but truly excel in a remote work environment! Shedding light on the autonomy and trust required to foster creativity and productivity outside the traditional office. As we navigate through our agency's own journey of wholly remote operations, we share how flexible hours and geographical freedom are reshaping the way we work and live. And, for those who think out-of-office means out-of-sync, we're ready to bust those myths wide open, showing how passion and teamwork can flourish far beyond the confines of the cubicle.Looking for a behind-the-scenes peek at the hottest industry events? Get ready for an exclusive scoop from the tourism summit in Vegas and the DMA West conference, where the future of Destination Marketing Organizations takes the spotlight. We'll be talking tech trends, the delicate balance of media strategies, and the quest for authentic, purpose-driven work. Plus, don't miss our upcoming conversation with Josh Collins and the big reveal of our transformation services supporting local talent and businesses. If you're seeking that "kick in the pants" to catalyze your professional drive, tune in and get your regular dose of disruption courtesy of our daily newsletter.

As we usher in a fresh professional season, the spotlight turns to the exciting transformations within Destination Marketing Organizations (DMOs) and agencies. Spring break isn't just for kids—it's a metaphor for the rejuvenation and innovation brewing in our industry. We spill the beans on how fostering cross-generational mentorship and harnessing the fresh perspective of younger colleagues can energize and retain talent. So tune in, and let's embark on a journey that marries the evolution of business with the authenticity of our personal interactions, proving that motivation can indeed spring from the most unexpected of places.

Have you ever encountered a hurdle that seemed insurmountable, only to turn it into a beacon of hope for others? That's exactly what Lorraine Woodward, our esteemed guest from rentABLE, did with her personal battle with muscular dystrophy. Her creation of an accessible vacation haven is not just a triumph over adversity but a testament to the resilience of the human spirit. Together, we explore Lorraine's journey, from the initial challenges faced by her family while traveling to the broader mission of making short-term rentals a welcoming space for everyone. This heartwarming exchange reveals the transformative power that personal experiences can have on entire industries and the communities they serve.Traveling with a disability shouldn't be a game of chance, and our latest episode underscores the strides being made to ensure it's nothing short of a guarantee. Venturing into the depths of the short-term rental landscape, we uncover the innovative research leading to certifications and filters that empower travelers with diverse needs. The episode delves into the collective efforts to enlighten both rental providers and the disability community, breaking down barriers that range from misconceived attitudes to inflexible architecture. Join us as we celebrate the vital role of education in propelling the industry forward.Joy and personal fulfillment often take the backseat in our pursuit of success, but not in this conversation. We wrap up with a reflection on the essence of finding happiness in every endeavor, whether it's reshaping an industry or simply cherishing life's small victories. This episode isn't just about the progress in accessible travel; it's an invitation to embrace joy as a guiding principle in all aspects of life. Tune in for a profound discussion that will leave you inspired and eager to attend the upcoming DestiCon event, where these themes of inclusion and happiness will unfold even further.

Here's a little secret: the journey to authenticity isn't always an easy one, but oh boy, is it worth it! On our latest episode, we delve into the power of self-expression and self-love with Alethea Crimmins, a social media maven whose unapologetically authentic persona has garnered viral success. Alethea recounts her personal experiences, from overcoming her fear of judgment to fully embracing her true self. She is a living testament to the transformative magic of being completely, unapologetically YOU. Trust us; her passion is infectiously inspiring!

Matt Rocha and Jenn demystify the world of AI. It may be new tech, but is it really? Don't miss the amazing tips and tricks they get into that can jumpstart your use of AI programs in everyday life!

To celebrate World Tourism Day, Jenn chats with Vivian Mur, who brings 30+ years of tourism, sales, and marketing experience.  Join us for this special episode with two veteran tourism executives.  In true Tech, Travel, and Twang fashion, they cut it up and talk everything from emerging trends to AI (of course!)

Tech, Travel and Twang gets seriously spooky! Dark Tourism brings something different to mind for everyone, and it can be a fun or grim experience. Jenn and Kristen speak with the author of A Guide to Dark Attractions in the UK, Leon McAnally about how all types of dark attractions affect their respective destinations as well as visitors. Join the wait list for Leon's new book! https://dark-attractions-uk.mailerpage.io/

Are you a certified geek in the streets if you use AI tools in your biz or agency?  Jenn and Kristen from Destination Innovate commence in an engaging, if not somewhat colorful conversation about getting your ducks in a row and dropping that chip on your shoulder in everything from tools to tech!

Did you know that Americans spend 1/3 of their time consuming audio?  Quite possibly the future of advertising is EAR.  Join us as we chat with Alex Tran from the iHeartMedia group about how this titan is changing what you think about audio advertising.

Add some twang to your day! Our conversation with Molly Cano covers all the  challenges and rewards that regional partnerships like Central Coast California Tourism face when taking on the promotion of an entire region. It begs the question, why even bother with such a huge undertaking? Listen to find out!

Kristen and Jenn chat with eTourism Summit mastermind Ashleigh Osborne about eTS '23, what to expect, must see seshes and the heart of community, travel, and education.

Call him a dreamer, a doer, a community advocate, Timothy Bush chats with Jenn about his career in destination marketing.  Listen in and get tasty nuggets from a destination leader who's not afraid of the big ideas!

You think you know about all the booking engines?  Think again.  Jenn interviews David Angotti with Stay Sense about an exciting new bookable tech for connecting a seamless experience for DMOs, STRs, and the visitor experience.  Listen in as David shares his expertise and predictions.

Possibly one of the most optimistic and dynamic trailblazers in the Short Term Rental Space, David Krauss joins Jenn Barbee in a discussion of positivity and change in the travel industry.  We're calling this "Everything but the F Word", cause Dave doesn't know failure.