The Level 10 Contractor Daily Podcast

Today's episode is a hidden marketing opportunity, just waiting for you to discover it! New Movers! Not so sure… RIch will have you convinced that this is a good way for you to market in just 15 short minutes.

Today we continue our 5 Ways to Monday series with a topic that should get your attention… closing prospects who said no the first time. Rich has ideas for recovering deals while you're still in the home… during the 1 or 2 days after the appointment… and for up to two YEARS after the appointment. This is important stuff, so get ready to take some notes.

Hello and welcome to the Sunday Podcast, where, if you're not aware, Rich dives into topics associated with personal development and spirituality. Today's episode is an excerpt from Rich's forthcoming book that he is writing on the topic of Agape Love… which, fingers crossed, will be out early next year. The section you'll hear today talks about the purpose of life, and illustrates the concept with a parable that Rich calls "The Wealthy Father." As usual with Rich–it's clear, it's concise, it's easy to understand–and it's impactful.

Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. On today's showcase, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and sweepstakes too can spur a buyer into action. Rich will discuss each and why they are crucial to your marketing success.

I think the title of this podcast is pretty straightforward… from radio and tv… to canvassing… to websites and SEO… Rich has heard a lot of dumb things come out of contractors' mouths over the years, and he's here to expose them all to you today.

Thanks for joining us for our Throwback Thursday episode of the podcast; today is Part TWO of a 2014 webinar Rich did called "Marketing Quick Picks." If you missed that, Rich covered hunting vs. farming, getting backlinks for SEO, and using soft language in sales environments. Today's topics include design tips, creative videos, jingle logos, and vanity phone numbers.

What do you think is going to happen with the economy over the next 2 to 12 months? Are we headed for a recession? Are things going to stay about the same? Get busier? Everyone has an opinion… but the truth is, nobody knows for sure. So how do you make decisions about advertising and marketing when it's hard to predict the future? Rich's answer on this topic will always include on piece of advice: Lean into your identity. And on today's podcast, he's going to tell you why it's even MORE important when the economy is uncertain, like it is now.

Everybody's going "cuckoo for Cocoa Puffs" for AI these days… as I am sure you're aware… and everyone's trying to see if large language models like Chat GPT can be used to replace humans for copywriting. We do a TON of copywriting over here at Level 10 Contractor… hundreds and hundreds of pages a month on behalf of our clients… so naturally, we're interested in this topic, too. So we put Chat GPT to the test… mono yi mono versus one of our Expert Copywriters… to see what would happen. To find out, you're gonna have to listen. Note: This intro was NOT written by Chat GPT.

How would you like to get more money for every sale your company makes? I mean, instead of $10,000, for example, you can get $10,500. THAT'S what today's podcast is all about… getting more money from your customers. Rich will give you 5 ways, to be precise… including focusing on branding, raising your prices, using value-added incentives, leaning heavier on financing, and generating non-competitive leads. This is a quick, easy listen, but it's packed with GREAT ideas.

Today's Sunday Podcast is actually a "throwback" episode… going back to a series of personal development webinars that Rich did clear back around 2009 and 2010… that we will feature here, on our Sunday podcasts, for the rest of the month of August. This episode today is called "The Mastermind," which is a concept that was originally taught by Napoleon Hill… about tapping into the power of thought and  "the infinite mind of the universe." Sound a little weird? Maybe it is.

Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. On today's showcase, we highlight financing and how to use it. Rich has talked about financing before, and he calls it a contractor's "secret weapon" for getting higher closing ratios and higher average sale amounts. If you're not already on the finance train before listening to this episode, you will be afterward. And by on the train, I mean offering financing every single time you set foot in a prospect;s house, up front, talking in terms of monthly payments from the first second you open your mouth.

Imagine a fruit tree for a minute–you plant it, and it takes a year or two before it becomes mature enough to bear edible fruit. But once it does, guess what–it will continue to feed you and your family FOREVER. That's kind of what Rich is going to talk about today on the podcast… a marketing tactic that you plant now, give it a minute to mature, then it keeps on delivering leads and sales to you and your company FOREVER.

Today's podcast is another ThrowBack Thursday, and for this one, we're getting in the way-back machine and landing in 2014 and will be listening to a webinar Rich did called Quick Picks. What's quick picks? It's a potpourri of marketing topics--sorta like a throwback version of Random Saturday… and the webinar covers 10 topics, including choosing ad sizes, looking official, contest dos and don'ts, design tips, how to make people like you, using toll free numbers, profiting from your competitors, using iPads, and negotiation tactics. Today's podcast will cover the first half… then we'll come back again next Thursday and go through the second half. Fair enough?

Brace yourself–this is "one of those" episodes… RIch is in rare form as he explains why Website and SEO companies are not good at creating Websites and SEO that actually work. Can you handle the truth?

Does your company knock doors looking for new prospects? If you do, you're gonna like today's podcast. But even if you don't, you're still gonna wanna listen… because Rich just might convince you to give it a try. Canvassing kind of has a bad rap because it's so difficult to manage… and since more and more neighborhoods are banning it. But it can be effective… IF you use a few of the tips and tricks Rich is going to share with you here today. How to find the right guy, what to do before you ring the doorbell, what to do when they open the door, how to break their pattern… it's all included in this episode.

Your lead conversion engine is broken, and you're bleeding money because of it. Rich breaks down five ways to fix it now: deploy the Identity Bomb, build out hopper systems, audit your sales process, use financing aggressively, and lean into social proof. Stop leaving money on the table — start rolling these out today.

Welcome to the Sunday podcast, and Happy Independence Day weekend! There has been a lot of uproar in the country lately about the racist and sexist past of our country… and today, on the 4th of July weekend, Rich has a message for you called "Let's Give History a Break."

Happy 4th of July--it's Independence Day, and Rich has a special message for you today called "This Is What Liberty Looks Like." It's his unique twist on freedom--and the privileges & responsibilities that come with it. He's going to tell the follow-up story to last year's Thanksgiving message... where he told you about Kariuki, the Kenyan Uber driver, who excitedly exclaimed, "Every American has already won the lottery, and they don't even know it!" But when Kariuki started sending money back to his parents in Kenya, he quickly discovered what happens when things are simply handed to you… and the responsibility of leaders.

If you listen to Rich's Sunday podcasts, then you might have heard him talk about Jim Rohn--the late, great motivational speaker. Jim came up with a formula for great communication… have something good to say, say it well, and say it often. The first time Rich heard that he about fell out of his chair because he realized it was also the perfect formula for marketing. So… he hijacked the formula! ….with credit to Mr. Rohn, of course. On today's podcast, Rich is going to walk you through this formula, and you'll see how well it follows what Level 10 is all about.

Today's podcast is all about CREDIBILITY… it's a TBT, so I've dipped into the extensive archives and found a webinar on this topic that Rich did in 2015… and it's extremely good. Topics covered include "the ignition code," drawing a line in the sand, using powerful language, social proof, and evidence. I mean it all comes down to being the best… believing you're the best… and communicating that you're the best in a powerful, believable way.  As for killing credibility… it has to do with the way you treat people. As usual, Rich is going to share about 1,000 examples to make everything super clear.

Today's podcast is all about developing the Level 10 Mindset… that way of thinking that refuses to accept second best… that won't settle for okay… that demands excellence in every aspect of your business. Rich is going to tell you about a Level 10 client that used to be… well, let's say Level ZERO. The business was so bad that the owner developed stress-induced shingles… and had to check into a hospital for 2 weeks to calm his nerves and heal his wounds. He got so sick, literally, of sucking, that he vowed to turn things around… and did he!

Last Friday Rich Interviewed Steven Rennenkamp from Energy Swing Windows, who talked about creating outstanding customer experiences. A big part of his "secret sauce" is making sure you have the right people on the bus to make sure they are handling your customers the way you want. Today's podcast is an interview with Grant Mazmanian from The Pinnacle Group–that's the company that handles hiring for Energy Swing Windows… which Steve talked about quite a bit. So let me say this: I know hiring might sound like kind of a boring topic–but TRUST ME… this is a really important episode for you to listen to. This guy Grant has got hiring for remodeling companies down to an absolute SCIENCE, and you are going to believe me after hearing this. I've put Grant's contact information in the show notes… if you'd like to reach out to him after listening to this–and you probably will–you can easily do so.

It's Monday, which means it's time for the next installment of Level 10's "5 Ways to Monday" Series… and today, for the first time on this Series, Rich has invited a guest–the venerable Tim Musch. Long time listeners know that Rich was introduced into this industry by Tim way back in 2005… so Tim is definitely an old friend of the company, and Rich personally. Tim recently did a podcast called "The Price Is Right" that features–wait for it–5 Ways to position your price with power… and when Rich saw that, he called Tim up and said "hey why don't you come share that information on the podcast." That's what he did, and that's what you're about to hear.

It's our Sunday podcast and Rich has something for you called "Higher Love, Agape"... he's going to open your eyes to a new definition of love… a higher love… and how it can affect your life for the positive. He tells a personal story about a time when he had to deploy this "higher love," and ends by challenging you to examine your relationship with God himself. This is some pretty deep and heady stuff… I think you're going to like it.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about squeezing every lead you can from a jobsite, specifically from the neighbors. We're talking proximity marketing strategies to incept your brand and brand promise---your identity as we call it--into the mind of every curious or jealous neighbor learning about the Smith's new steel roof or the Jones's updated kitchen from the jobsite sign in their yard to identity-driven take-one flyer, from the bright van wraps to the postcards with compelling education and offers that begin to show up in their mailboxes like clockwork.

You've heard Rich talking about FARMING on this podcast for a long long time… and how it takes time and patience for the advertising "crops" to grow as you nurture them over time. So you might be wondering–to what extent DOES the advertising you do add to your results beyond just the leads you can count coming in? Great question, and today, Rich has a great answer. He calls it "Hidden Branding Juice," and you're going to like this episode!

If you want to see the world through John Smith's eyes, you have to see the world through John Smith's eyes… and on today's throw back Thursday podcast, Rich is going to show you how to get inside John Smith--your prospect's--head… and then write headlines that capture what he's thinking and put them on paper. Or a screen. Anyway, in the ad. Rich says that HEADLINES do 75% of the lifting in your marketing… and what he calls "John Smith Headlines" are one of the most effective ways to write headlines. If you're a marketing student, this is a great podcast for you! Tons of examples, tons of hands-on application…. Get ready to LEARN!

Have you ever heard Rich speak live? I don't mean a recording of his live presentation… I mean the real mccoy, while you were sitting there in the room watching it live? By all accounts, it is an amazing experience–the guy just gets better and better… and he was already exceptionally good! Today's podcast is a recording of his keynote speech last week in Fort Worth at the Pella Window conference… they had a little extra time, which gave Rich a chance to settle in, tell a few extra stories, and really make an impact.

You are about to get the most amazing discussion of website and SEO ever recorded… and i'm not kidding. This is the culmination of years of Rich's best thinking on the subject, and you absolutely MUST listen and absorb all of this.

Today, we're going to talk about rehash… following up with the people who DIDN'T buy… and giving them another chance. But first, Rich wants to review with you why people don't buy in the first place, and then show you how to craft marketing to lure them back in later, over the long haul. There is money out there waiting to be made–you just have to put the systems in place to go do it.

Rich shares a message from Steve Harvey about the influence of parents on kids.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we turn our focus away from how to market to highlight what NOT to do. That's right. We're covering a few common marketing mistakes and blunders. We've made them, others have made them, let's learn from them so you don't have to.

You probably think today's podcast--based on the title--is about pay per click advertising. And you're kind of right. I mean, Rich is going to tell you about a PPC campaign he did for a client that worked--except they couldn't convert the leads into sales… so I guess you could say… it DID NOT work. But as you'll hear… the real moral of this story isn't about Pay per click at all--it's about BRANDING. And how branding affects everything you do, sales and marketing-wise. This client had done SUCH a great job of branding that they weren't quite sure how to handle PPC leads that had not been exposed to it.

How much money should I spend on marketing!?!? It's one of the most common questions that comes up ALL THE TIME… and today you are going to get the definitive answer to that question. On today's episode he will go into detail about  how to determine YOUR allowable marketing cost per sale… and what's really cool… is he gives FOUR detailed examples of how this process works.

On today's podcast, Rich is going to explore the importance of your phone number in advertising. That's right--your phone number. Does it really matter what your phone number is? Is it even a relevant factor in the year 2020? And if so, how much should I pay for one… and how would i go about finding a good one? Great questions--all of them… and Rich has answers.

This is a "don't miss" episode of the podcast today… Rich talks with Level 10 client Chase Shugarman from Shugarman's bath about REHASH… specifically, how to use Hatch to send out text, email, and ringless voicemail follow ups to people who don't buy during your sales appointment. Rich goes into A LOT of detail on this… what kinds of messages to send, when to send them, and how to make sure that what you're saying is resonating with the recipients. It's called "High Resolution" because there is a lot of really good, useful details in here.

Today Rich continues talking about managing your company–a topic he readily admits is not really his favorite part of business… but a necessary one, and one that he's got 30 years of experience with. In part 2 of Rich's "5 Ways To Improve The Way You Manage Your Business" Series… he's going to talk about "Rot Off" management, listening to your inner voice, figuring out when YOU are the problem, and more.

As you know, our Sunday podcasts delve into topics more along the lines of personal development and spirituality. And we totally get it that those topics are not for everyone--if that's the case, feel free to skip over this one and join me tomorrow for an interesting marketing message about figuratively cleaning out your dirty bathrooms. But for today, Rich puts on his preacher hat and delivers a nice little sermon on prayer… and challenges our conventional thinking about what prayer is and how it works… and asks us to put a little more thought into what God needs US to do instead of always focusing only on what we need God to do for us.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we highlight writing headlines for ads. Headlines have to get attention and the best way to stand out is to stand apart from the pack. Writing with power, precision and passion about how your company is different will give your advertising the edge.

Today's podcast is an interview with Grant Mazmanian from The Pinnacle Group–that's the company that handles hiring for Energy Swing Windows. So let me say this: I know hiring might sound like kind of a boring topic–but TRUST ME… this is a really important episode for you to listen to. This guy Grant has got hiring for remodeling companies down to an absolute SCIENCE, and you are going to believe me after hearing this.

In this episode, you'll hear Rich talk about what platitudes are… why they're so pervasive…  when they're appropriate to use--yes, they are appropriate to use sometimes!... and then Rich is going to walk you through a methodology that he and his consultants use to write marketing with power, precision, and passion.

Today's podcast is an epic "Rich Rant" where he absolutely goes off on SEO companies who charge their clients money month after month after month… but don't even have a coherent plan of what they are actually doing to show their clients. I mean, it makes sense, right–how can you achieve a result if you don't even have a plan to get there? And Rich gives you an assignment–go to your SEO company after listening to this episode and demand that they Show You The Plan!

What do Shaquille O'Neal, Dell Computers, and a fancy pants private equity firm full of Harvard MBAs have to do with each other? Find out today, as Rich shares some fun stories about times when trying to get everyone on the same page and make everyone happy actually HURT productivity and ruined a good thing that they had going. If you want to keep your marketing from crashing and burning and turning into a pile of platitudinal garbage, pay close attention today!

It's Monday, and that means it's time for another installment in our "5 Ways to Monday" series. And as you can see in the title of this podcast, this is the first of a two part series–Part 2 will come out NEXT Monday. Today Rich is talking about managing your company–a topic he readily admits is not really his favorite part of business… but a necessary one, and one that he's got 30 years of experience with. So let's dive into today's 5, which includes something called "Cleaning up the brains" and so much more.

Welcome to another Sunday edition of the Level 10 Contractor Daily Podcast… and as you know, Sunday is the day we stop down to talk about personal development and spiritual topics… and In today's episode Rich challenges you to extend grace, patience, and compassion to the most difficult people in your life.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we highlight pay-per-click advertising, including the dos and don'ts as well as why you should overcome your objection to it. If you're hunting for leads, you can't forego this opportunity.

Most contractors are rushing to grab AI tools without a plan — and they're about to automate mediocrity at scale. In this episode, Rich breaks down the three biggest AI mistakes contractors make and introduces a first-principles approach that starts with identity, not technology. Learn why who you are matters more than which tools you use — and how to build an AI foundation that actually works.

Rich cuts through the noise to deliver real-world sales strategies that actually work. No fluff, no theory — just battle-tested tactics to generate leads, close more deals, and grow your business to the next level.

Today's podcast is all about trash talking your competitors… but doing it without looking like a jerk. I mean, you can't just call out your competitors by name, and tell the world how much they suck…. can you? Rich has a solution for this… he's going to give you two different ways to accomplish this… It's not really about trash talking, it's about making sure your prospects and customers understand the difference between what they'll get from YOU vs. what they'll get if they choose to call somebody else.

Today's podcast is a recording of a call that Rich had with a company in the midwest who RIch had already spent two solid hours on the phone with, auditing their website and explaining in detail why their current website and SEO was terrible, and how Level 10 could help them do it much, much better. But even after two hours, they were… understandably… still skeptical. Their trust with web companies was non-existent, and they needed a real boost to get over the finish line.

If you have a brand ambassador, today's episode is for you! And if you don't–why the heck not? Today, Rich is going to talk about 5 ways to make your Brand Ambassador even MORE effective… get even MORE results… and therefore, be even MORE profitable.