The Level 10 Contractor Daily Podcast

Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, let's focus on what Rich calls your Inside Reality, especially as it relates to your Outside Perception. He will define these terms in greater detail in the clips, but to put it simply here: your inside reality is how great your company actually is–all the things you do differently and why you are superior to the competitors in your industry–while the outside perception is how prospects and customers perceive your company from the outside, regardless of reality. If your marketing is full of platitudes, chances are people have no idea why they should choose you over the next guy. To them, you are all exactly the same. We are going to help you correct this massive problem.

This podcast is a discussion about Identity that RIch had with Gary Cohen from Certified Contractors NEtwork, CCN, for that organization's podcast, called the Contractor's Toolbox. This is a great discussion because Gary digs in deep and Rich shares some thoughts and examples of Identity that you've probably never heard before, even if you're a long-time listener. Next week, Gary returns the favor, and will appear as a guest with Rich on THIS podcast, where they will be talking about Managing Your Business by the Numbers.

If you're a fan of expert level copywriting, then today's podcast is for you. This is Throwback Thursday, of course, and this is one of Rich's Tuesday Morning Ad Calls from 2014. A Roofing company submits some stuff they had written up that was to be used in communicating with members of a homeowner's association they were targeting… and Rich gets to work doing his thing… taking words that sound pretty good, actually… and making them sound GREAT. I like the part where he talks about taking little "jabs" at your readers, in a nice way, of course. This is truly the work of a master craftsman you are about to experience.

A tiny Wisconsin window company grew from $500K to $5M by attacking private-equity competitors with bold identity-based radio ads highlighting honesty, pricing, and local ownership. Rich then used the same strategy for Bay State Bath—female-led, local, and anti-Wall-Street messaging—paired with OTT/TV spots featuring "Baby Richie." Results: record sales and a major PE competitor collapsing. Local identity beats corporate sameness.

Today's show is going to challenge you to audit your schedule, evaluate how you spend your time, and encourage you to double-down on your strengths so you can accomplish the things in your business and in your life that are truly important.

Rich talks about how to REDUCE STICKER SHOCK when your prospective customers get that big fat expensive price from your sales person. Or at least that·s how they feel about it! UNLESS· you follow Rich·s advice today and get into some bigtime PRICE CONDITIONING.

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today he's going to challenge you to examine your priorities… and see if you're spending your time on things that are truly important. This one's not very long, but the message packs a punch.

Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about what to do after a rejection. You hook a prospect and even pitch them inside their home but despite your salesperson's best effort, the homeowner turns you down. What do you do next? Do you give up? Is that sale gone forever now… another contractor's gain? Hopefully after today's round of clips, you'll understand why and how to follow up and keep fighting. A no today can turn into a yes with the right follow-up.

It's time for another episode of Random Friday… if you've listened to the podcast for a really long time, then you know that it used to be Random Saturday, but alas, times have changed. Random means that Rich spends a few minutes on little nuggets of interesting stuff that aren't really suitable for an entire podcast, but when you bundle them all up, you've got something pretty good. On the list for today: Playing dirty with your competitors, overproduced radio ads, standing out in print, giving yourself a break when you mess up… and the wit and wisdom of Brian Elias.

Did you ever want to read a book, but you just didn't want to take the time to read the book? Well Rich has your solution for today's subject, which is a book called "Made To Stick." It's a great book that will help your marketing… but instead of pouring through it, Rich has picked out all the most important parts… which he shares, along with his commentary and insight.

A contractor aims to grow from $23M to $150M by 2030. Rich shows that the path isn't new services or new states—it's dominating the existing market by being everywhere. With a 12% marketing budget, massive reach across TV, radio, OTT, social, PPC, mailers, events, and door-knocking creates enough familiarity, trust, and frequency to generate the 1,800+ monthly leads required.

So what's the ideal situation for starting a business in the home improvement industry. How about this: First of all, start it in 2010, in the ashes of the recession. Then do it as a woman in a male dominated industry. Then try doing it with 1 year old twins--that barely survived premature birth. Starting from zero. With no previous business ownership experience. Sounds ideal, right? Today you're going to meet Nissa Cleman who did exactly that.

It's a Monday so it only makes sense to continue listening to the best "5 Ways to Monday" episodes. It's a new year! And we're here to help you make it a GREAT one! Today it's 5 ways to generate leads in the new year. Some of the 5 ways might seem familiar–but with a twist. Some of them might be new to you. Make sure you hang in there for #5, because it's so obvious and so easy and so stealthy… you just gotta do it.

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich has some cool stories for you that illustrate something he calls "Grace for Grace," and the importance of people getting grace from other people… the story about the school shooter at the end will have you in tears.

Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we focus on your employees and their morale. You cannot operate your businesses alone; employees are the cogs that make the machine run without you. But they are more than just cogs. They should be reflections on you and the culture of your company. If that culture is negative and degrading… well, you shouldn't expect the highest performance. So how do you keep morale high and your employees humming along?

This episode is one that might just make your head explode; Rich saw an ad for a residential real estate company who was offering to pay homeowners cash money RIGHT NOW… in exchange for an agreement to let that company list their home whenever they decide to sell in the future… with no other strings attached. That got Rich to thinking. He figured out some creative ways to utilize similar concepts for remodeling and home services companies…. The real question is: How much would it be worth to you right now to lock in guaranteed future buyers?

This is finally the year to break through. In this episode, Rich challenges contractors to stop repeating the same mistakes, commit to smarter marketing, and build consistent lead flow that fuels real growth instead of another year of frustration and excuses.

Today we look back and learn why goal setting and holding yourself accountable are key to becoming the success you want and deserve to be.

We curated the best episodes to teach you how to write killer headlines, eye-catching postcards, compelling blogs, and more.

More 5 Ways to MOnday Episodes from the Level 10 Contractor Daily Podcast

Merry Christmas from All of us here at Level 10 Contractor!

We are nothing without our customers which is why today on our mega pod we have gathered the best episodes on how to take care of them… before, during and after they do business with us.

Today is about effectively running a business and managing employees.

Today, we go online and try to master social media. We will talk about curating a company's social media pages as well as learn how to leverage social media's superior targeting, especially Facebook.

Today, we jump into a topic near and dear to Rich's heart: innovation.

Today we delve into your customer's mind in order to understand what incentivizes them into action… aka why they buy and how to get them to buy from you instead of your competitors.

Today wwe have more "5 Ways to Monday" Episodes for you on this 'MegaPod'

On this MegaPod, Rich talks about Grace, Friendship and the Woman at the Well

Today, we revisit the best advice Rich has given to beginners.

Today, we're listening to Rich's keynotes address from 2024.

Today we continue our look back at the year's best Random Shows. These are the episodes that cover a wide range of topics too small to fill their own episode but too big to be ignored.

On this MEGAPOD, we give you the best L10 Podcast Episodes, in particular the Random Shows, when Rich tackles topics too small for their own episode but too big too ignore.

On today's mega pod, it's all about radio advertising. You'll hear 40 ads that will give you a better idea of what "Identity" Sounds like in advertistements

On this MEGAPOD, We give you some of the best "5 ways to Monday" L10 Podcast episodes!

On this Sunday MegaPod - We hear some more about Agape Love

On this MEGAPOD, We give you the best L10 Podcast Episodes about Radio and Television advertising!

On this MEGAPOD, We give you part one of the best L10 Podcast Episodes about Your Website

On this MEGAPOD, We give you part two of the best L10 Podcast Episodes about Identity!

On this MEGAPOD, We give you part one of the best L10 Podcast Episodes about Identity!

On this MEGAPOD, We give you part two of the best L10 Podcast Episodes about SEO!

On this MEGAPOD, We give you part one of the best L10 Podcast Episodes about SEO!

It's Sunday, and that means it's time for some inspiration. For the month of December, we're replaying the best of the best of our episodes curated over the entire run of over 2000 episodes. Not clips, not bits, but entire show-stopping episodes back to back to back covering a single relevant and compelling marketing topic. We're calling these mega pods… episodes so gigantic and jam-packed, each one is a feast to remember. We thought we'd begin thinking about a principle that's close to Rich's heart. What is it? Agape Love.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about what to do after a rejection. You hook a prospect and even pitch them inside their home but despite your salesperson's best effort, the homeowner turns you down. What do you do next? Do you give up? Is that sale gone forever now… another contractor's gain? Hopefully after today's round of clips, you'll understand why and how to follow up and keep fighting. A no today can turn into a yes with the right follow-up.

Friday's topic is one of those things that seems little and unimportant… but can have a major impact on your business depending on how well you execute. I'm talking about how you handle prospects on the phone when the first call in… and specifically how you handle their objections. Rich talks with person-to-person marketing expert Tony Hoty about how to overcome lazy phone habits and set more appointments.

It's Throwback Thursday, and we revisit a strategy call between Rich and the owner of a small kitchen and bathroom company in upstate New York. A few years ago, they paid about a thousand dollars to build a small, 9-page website… and despite the site NOT doing a lot of the things that Rich preaches on this podcast, the site seems to be doing "well enough" at generating enough leads to keep them as busy as they want to be. Does Rich have a bigger vision for them? Of course he does! But since the company is so small… and essentially has no budget… he goes into Bob Villa mode and shows them how to do it themselves.

Short little podcast for you, but you know, it packs a lot of punch. Rich talks about challenging your assumptions and the status quo; just because you've been doing something a certain way for a long, long time–is that still the best way to do it now? He's going to encourage you to dig into your numbers to validate and verify your assumptions, and not to be afraid to change if your status quo methods aren't measuring up.

You might be looking at the title of this podcast and thinking "What the heck is a thin theme website?" Ah… great question, and one that will be answered by the master, Rich himself, on the podcast today. Basically think of it like this: would you rather run a marathon if you weighed 480 pounds… or 180 pounds? Well, your website is probably the internet version of a 480 pound marathon runner, and that's no bueno. For Google, for your website visitors… it's just all around bad.

t's Monday, which means it's time for the latest installment of our 5 ways to Monday series… let me ask you this: are your print ads getting a little stale? Are results lagging? Maybe you need to put some pep in your print ads. Today Rich is going to give you a quick overview of what it takes to INTERRUPT people in advertising, and then he'll show you FIVE ways to make it happen.

It's Sunday, and that means it's time for some inspiration. And this Sunday, I mean literally, we are going to continue to talk about inspiration. How do you get it, where does it come from, and how can we get more of it? Last week on the Sunday podcast, Rich released part 1 of this series on inspiration and revelation… and today we have the second and final part for you.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we focus on home shows and how to stand out in the crowd–from integrating your identity in pithy banners and educational flyers, to capturing leads and following up through texts and calls, to choosing the right booth location. Plus we hit on a couple of Rich's favorite tactics: the sweepstakes and big bill.

Every contractor has a powerful story that sets them apart from the rest—most just never tell it. In this episode, Rich shows how to uncover your company's true Identity, transform it into compelling narratives, and use those stories in your marketing to build trust, differentiate from competitors, and attract higher-quality, ready-to-buy leads.