The Level 10 Contractor Daily Podcast

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Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

Rich Harshaw


    • Oct 27, 2025 LATEST EPISODE
    • daily NEW EPISODES
    • 36m AVG DURATION
    • 2,242 EPISODES


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    Latest episodes from The Level 10 Contractor Daily Podcast

    2241: 5 Ways To Tighten Things Up

    Play Episode Listen Later Oct 27, 2025 12:19


    Another Monday means it's time for another installment of our “5 Ways To Monday” series… The economy's tightening—so should your business. Scrutinize workers, sales reps, suppliers, expenses, and marketing to boost efficiency, cut waste, and maximize profitability without losing momentum in slower economic times.

    2240: Sunday Podcast: What Kind of Peace Do We Seek?

    Play Episode Listen Later Oct 26, 2025 34:24


    It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

    2239: Topic Showcase: Level 10 Core Concepts

    Play Episode Listen Later Oct 25, 2025 31:18


    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we review core concepts of Level 10's marketing strategy. This is a great refresher if you've been listening to the podcast, absolutely necessary if you're new to Level 10, and a perfect bookmark podcast you can return to anytime you need the reminder.

    2238: Webinar Replay: The Unified Contractor Marketing Framework

    Play Episode Listen Later Oct 24, 2025 62:00


    Most contractor marketing is chaos—disconnected PPC, SEO, and ads chasing different goals. The Unified Contractor Marketing Framework aligns every channel under one Identity-based strategy for consistent messaging, unified reporting, and predictable lead growth.

    2237: TBT: Innovation Formulas, Part 2

    Play Episode Listen Later Oct 23, 2025 59:42


    It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today, we continue our discussion on Innovation Formulas. What's an innovation formula? It's a specific way to look at your business in terms of innovation. Today's formulas include such things as the “Pulaski No-Punt,” “Free Lunch,” “Guaranteed Greatness,” “Grand Theft Inno,” and “Quality Counts.” It's a smorgasbord of innovation, and you're going to get some great ideas!

    2236: 10 Things That Make Level 10 Websites Better Than Most

    Play Episode Listen Later Oct 22, 2025 27:53


    Want to know what separates a great website from a mediocre one? One that generates leads vs one that just kind of sits there? Today Rich goes through a list of TEN things that we do over here at Level 10 Contractor that make our sites, well, better than other ones you might get from other companies. Watch on YouTube: https://youtu.be/AhamlAIKo2M

    2235: Billboard Quick Tips

    Play Episode Listen Later Oct 21, 2025 9:39


    Another Monday means it's time for another installment of our “5 Ways To Monday” series… Today, it's all about adding extra income streams. Rich is going to talk about adding product lines, selling your leads, engineering joint ventures with other companies… and more.

    2234: 5 Ways To Create Extra Revenue Streams

    Play Episode Listen Later Oct 20, 2025 19:58


    Another Monday means it's time for another installment of our “5 Ways To Monday” series… Today, it's all about adding extra income streams. Rich is going to talk about adding product lines, selling your leads, engineering joint ventures with other companies… and more. Watch on Youtube: 6 Side Hustles for Contractors [WITHOUT Losing Focus on Your Main Thing]: https://youtu.be/y7puzZ-R9Us

    2233: Sunday Podcast: Strengthen What's Good About The Lawn

    Play Episode Listen Later Oct 19, 2025 11:22


    It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich's message today just might strike a chord…  because he's basically going to tell you to STOP trying to fix yourself. He's going to give you a new perspective on why you have the struggles you have, and what to do instead of trying to fix them. He starts with a parable called “strengthen what is good about the lawn,” then talks about not resisting evil.

    2232: Topic Showcase: Branding

    Play Episode Listen Later Oct 18, 2025 28:16


    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover branding. What's that you say? You already are the master of branding? Or you're too small for branding? Nonsense, on both accounts! Branding is more than your name or your logo or the bright color you wrap your service trucks in. Your brand is your promise. In Level 10 parlance, it is your Identity. It's what sets you apart and makes your company superior to the competition… and you better be sharing it in every piece of your marketing.

    2231: Stern Advice To Small Remodelers

    Play Episode Listen Later Oct 17, 2025 8:37


    As the title would suggest, this episode is geared toward smaller remodelers, and it has to do with having a fundamental understanding of what it takes to be successful in business, from a marketing perspective. If you're a bigger company–go ahead and take a listen, too… you just might find this to be helpful for you as well.

    2230: TBT: Innovation Formulas, Part 1

    Play Episode Listen Later Oct 16, 2025 65:50


     It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today is a real treat. Innovation has always been a big part of what Rich teaches and preaches about… and he's kind of cracked the code. Instead of doing what most innovation books and gurus do--which encourages you to be innovative, and tells you about Apple and Southwest airlines--like that helps… Rich actually figured out about 20 different formulas that you can use to help you, you know, ACTUALLY generate those ideas! On today's podcast--which comes from a 2012 webinar… he's going to go over about 10 of them… then next week on the TBT podcast, he'll give you the webinar with the other half of them.

    2229: What I Learned About Marketing as a Juror on a Murder Trial

    Play Episode Listen Later Oct 15, 2025 21:35


    Watch on YouTube: https://youtu.be/eYoYVbkEDX0 Today's podcast is interesting on many levels. Rich is going to tell you a story about the time when he was a juror on a murder trial… and how the district attorney's failure to clearly educate the jury on certain specific points that he THOUGHT were readily apparent to everyone confused the heck out of the jury and caused them to draw all kinds of false conclusions. Cool story--but what does it have to do with marketing, you may ask?! In a word: EVERYTHING! Your business is on trial, your product or service is the defendant, your customers are the jury… and YOU are the attorney in charge of defense. You've got to make absolutely 100% sure that the jury understands exactly what you mean every time you open your mouth. Because guess what? They're NOT experts on what you do and what you sell and how you do it and what they should look out for. So it's your job to educate them.

    2228: Keynote Replay: Rich on Branding in Toronto - Amazing Identity Workshop (Part 2)

    Play Episode Listen Later Oct 14, 2025 88:50


    In this live GAF Toronto workshop, Rich reveals how remodeling contractors can generate 200–500 quotable leads per month using SEO, Google Business Profiles, Meta ads, and PPC. He breaks down “geo-keyword pairs,” the power of identity-based websites, and the importance of optimized service-area pages, reviews, and consistent digital marketing to build predictable, million-dollar-a-month lead flow.

    2227: 5 Ways To Negotiate Better Media Buys

    Play Episode Listen Later Oct 13, 2025 17:49


    Another Monday means it's time for another installment of our “5 Ways To Monday” series… Today Rich is talking about negotiating those media deals. This topic is on his mind because he's been working with some of Level 10's staff on media negotiations recently… and he made a few notes on some things he's been helping them with. So it's not exactly like being a fly on the wall for a personal training from Rich–but it's pretty darn close.

    2226: Sunday Podcast: If You Want Things To Change, You Have To Actually Do Things Differently

    Play Episode Listen Later Oct 12, 2025 19:04


    It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today Rich answers why no one keeps to their goals. He quickly disposes of the old, stand-by excuses of being too lazy, too busy, or too distracted by other things. It might actually have more to do with overcoming negative FEELINGS that you've attached to making the changes you want in your life--feelings that you might not even be conscious of.

    2225: Topic Showcase: Educating The Customer

    Play Episode Listen Later Oct 11, 2025 36:19


    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover a core tenet in the success of Level 10 marketing, namely Education. Customers want to make the best buying decision. If you help them do that–not just sell them on why to buy from you–but really help them understand the right questions to ask and everything they actually need to know before remodeling their kitchen of refitting the bath for example, they will see you as the font of knowledge and 9 times out of 10, they select your business.

    2224: How To Wrap Your Arms Around All Things AI

    Play Episode Listen Later Oct 10, 2025 53:28


    Contractors are drowning in software, data, and “AI” tools that don't talk to each other. Enter Rize—the AI growth engine built to fix it all. In this episode, Rich Harshaw talks with co-founder Vincent Sun and enterprise sales expert Chris Rice about how Rize will revolutionize home improvement companies by creating true AI employees that automate, analyze, and integrate everything you already use.

    2223: TBT: Marketing For Local Yokels

    Play Episode Listen Later Oct 9, 2025 48:38


    It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Got a small, local business? Today we go back to 2014 for a webinar Rich did back then teaching David how to beat Goliath. The principles he's going to discuss can apply to any kind of business… but for his example, he shows you how a local Korean Donut Shop can outmarket the evil empire known as Krispy Kreme. And not just outmarket--actually take them DOWN. THis is a fun one, but also very instructive.

    2222: Leveraging Your Glass Breakage Warranty In Your Marketing

    Play Episode Listen Later Oct 8, 2025 8:48


    This episode will provide a little boost for all of you out there who sell replacement windows. Rich is going to explain to you why you should offer a free glass breakage warranty… and then, why you should double down on it and feature it in your advertising and marketing messages. This seemingly little thing can actually be a really big deal to your prospects and customers.

    2221: Keynote Replay: Rich Throws Down Branding HARD in Toronto (Part 1)

    Play Episode Listen Later Oct 7, 2025 58:28


    Rich kicks off at GAF Toronto—a major roofing industry training and networking event hosted by GAF and Gibson's Building Supplies—with a powerhouse keynote on what contractors should truly optimize for: not just leads, but brand, reputation, and long-term market dominance. A masterclass in identity-driven marketing.

    2220: 5 Ways To Do Marketing Research For No Money

    Play Episode Listen Later Oct 6, 2025 20:49


    Another Monday means it's time for another installment of our “5 Ways To Monday” series… That something this round is tactfully market against your competitors. We're not talking about taking the gloves off and hitting below the belt–but we are talking about honestly and accurately measuring how YOU do vs. how your competitors do–and using that information to your advantage.

    2219: Sunday Podcast: Opportunity Knocks

    Play Episode Listen Later Oct 5, 2025 61:07


    It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today… we tackle self-improvement. Rich shows you how to identify and tackle opportunities that are all around each of us all the time--but that we probably don't even notice. There is a little bit of business-related stuff in here, but a lot of the content applies to your personal life. If you like to hear RIch tell stories, you're going to love this podcast… every concept is illustrated with those trademark Rich stories.

    2218: Topic Showcase: Storytelling

    Play Episode Listen Later Oct 4, 2025 28:30


    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.Rich reminds time and again that effective marketing is good storytelling. That is what we are focusing on today: how and why it is crucial to tell your company's story in a way that explains–without a doubt–why you are the absolute best buying decision for your prospects.

    2217: Determining The Size of the Farm And Deciding Where To Start

    Play Episode Listen Later Oct 3, 2025 22:41


    This episode is all about Farming. As in advertising farming. As in… radio and television advertising that is designed to nurture the audience over time so that they automatically know to call you whenever they decide that they need whatever it is that you sell. Rich is going to walk you through the process of determining how big your “farm” is… each TV station and each Radio station is compared to a piece of land--some big and some small, depending on the audience size and associated cost to reach them. Rich will show you how to figure out how big the entire farm is, so that you can then choose which pieces and parcels of land within that farm to start, well, farming.

    2216: TBT: Rich Writes Better Headlines For Window Ads

    Play Episode Listen Later Oct 2, 2025 26:05


    It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today's episode is from a webinar Rich did called the Tuesday Morning Ad Clinic, where contractors used to submit ads for critique and improvement. Today a window company from Ohio submits an ad for a mailing program that is pretty weak sauce… so Rich gets to work on rewriting it, focusing on the headlines. This is pretty cool--you get to be a fly on the wall as Rich breaks down the identity points of this company and then translates them into headlines that are a lot more likely to move the needle than what they started with.

    2215: Comparing Advertising To Classic Rock: A Strong Intro Is A Must

    Play Episode Listen Later Oct 1, 2025 23:52


    Rich compares unforgettable classic rock intros to the opening lines of advertising. Just like great songs hook you instantly, ads must grab attention fast—or risk losing listeners. Discover why a strong intro is everything in marketing, with real radio ad examples that prove the point.

    2214: Before and After Print Ad - Clemens Home Solutions

    Play Episode Listen Later Sep 30, 2025 10:57


    When a client's print ad fell flat with a cheap gas-card gimmick, Rich stepped in. By weaving in Clemens Home Solutions' authentic story and values, he transformed the ad into identity-driven marketing that actually connects. Discover why telling your story always beats shallow offers.

    2213: 5 Ways to Tactfully Market Against Your Competitors

    Play Episode Listen Later Sep 29, 2025 20:10


    Another Monday means it's time for another installment of our “5 Ways To Monday” series… This round, we're talking about how to tactfully market against your competitors. We're not talking about taking the gloves off and hitting below the belt–but we are talking about honestly and accurately measuring how YOU do vs. how your competitors do–and using that information to your advantage.

    2212: Sunday Podcast: Why Rich Men Can't Get Into Heaven

    Play Episode Listen Later Sep 28, 2025 31:50


    Welcome to the Sunday Podcast… as you can see from the title of today's episode, it's about that famous scripture in the Bible about how it's easier for a camel to pass through the eye of a needle than for a rich man to get into heaven.

    2211: Topic Showcase: Joint Ventures

    Play Episode Listen Later Sep 27, 2025 22:34


    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.This week, we focus on joint ventures. What's a joint venture? It's when you work with other companies to leverage either their brand or their customer list to generate leads and sales. Rich covers three instances of joint ventures in this episode. First, becoming a content provider… second, what he calls “left field endorsements,” and third “when you have something to sell no one has ever heard of.” Sit back and take notes. The answer to your question about where to locate more leads might just be your neighboring businesses.

    2210: Cashing In On New Movers

    Play Episode Listen Later Sep 26, 2025 10:16


    This episode is a hidden marketing opportunity, just waiting for you to discover it! New Movers! Not so sure? Rich will have you convinced that this is a good way for you to market in just 15 short minutes.

    2209: TBT: Making Your Identity Obvious

    Play Episode Listen Later Sep 25, 2025 27:09


    It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. In 2008 to 2014 Rich hosted a webinar series called “Innovation Hour” where he would work on innovation strategies for various kinds of businesses. That's what we're grabbing for today… and honestly, this is pretty freakin' cool. Rich uses an innovation formula he calls “Captain Obvious” to ask this question: What things could we do to make it 100% super obvious that we deliver on the brand promise we're making in our identity?

    2208: Marketing Advice For A Startup Window Company

    Play Episode Listen Later Sep 24, 2025 34:34


    If you had a brand new company, and were starting your marketing on a shoestring budget, what would you do to generate leads? That's exactly the question that this owner of a startup window company asked Rich… who, as you can imagine, had some really good answers. Hunting vs. farming. Identity vs. tactical execution. PPC vs. Facebook. It's all covered in this conversation–and in a lot of detail.

    2207: Four AI Personalities To Handle Your Leads & Customers

    Play Episode Listen Later Sep 23, 2025 34:55


    Rich and Max Meade from Alivo explore four unique AI personalities designed to handle leads and customers. Discover how these AI tools improve response times, build trust, and create better customer experiences for contractors aiming to elevate their marketing and sales performance.

    2206: 5 Ways Your Website Is Failing... That You're Not Even Aware Of

    Play Episode Listen Later Sep 22, 2025 31:10


    Another Monday means it's time for another installment of our “5 Ways To Monday” series… Is your website generating all the organic leads that it could… and that it should? The truth is, it's probably not even close… and the truth ALSO is that you probably don't even realize it! On today's podcast, Rich dives into FIVE ways your website is failing you… including fat themes, missing directories, lazy content… and more… This is a great episode. I encourage you to pay close attention, and then audit your website when you're through.

    2205: Sunday Podcast: We're Willing To Pay The Price, But At What Cost?

    Play Episode Listen Later Sep 21, 2025 12:04


    It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.   

    2204: Topic Showcase: Offers

    Play Episode Listen Later Sep 20, 2025 31:32


    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.This week, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and sweepstakes too can spur a buyer into action. Rich discusses each and why they are crucial to your marketing success.

    2203: Entrepreneurship 201: The Story of Rich's Spectacular Business Failure

    Play Episode Listen Later Sep 19, 2025 25:06


    If you've listened to this podcast consistently over the last two years, you've heard Rich allude to the fact that his company, Y2Marketing, crashed and burned in spectacular fashion in 2004. Today, Rich tells the whole story to a group of conference attendees. Trigger Warning: there is a lot of crazy stuff you're about to hear… backstabbing, sabotage, intrigue. This could be a movie… I'm not kidding. Take a listen and see what you think!

    2202: TBT: Tuesday Morning Ad Clinic: Rich Reviews Submitted Ads

    Play Episode Listen Later Sep 18, 2025 23:48


    It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we join Rich on a Tuesday Morning Ad Clinic, where a client submitted a large, gangly folder for Rich to critique. The folder was to be handed to customers after a job was over, with the goal of asking--and getting--referrals. It was very complex, and also involved a reloadable Visa gift card. Rich listened patiently to the explanation, then gave one of the best 25-minute explanations of how to REALLY get referrals you'll ever hear.

    2201: Marketing Matters 57: A Great Overview of EOS in 45 Minutes (Tricia Drake)

    Play Episode Listen Later Sep 17, 2025 41:34


    In this episode, Rich Harshaw chats with Tricia Drake to unpack the Entrepreneurial Operating System (EOS) · what it is, how it works, and why remodeling businesses should care · in just 45 minutes of practical, game-changing insights.

    2200: Fly On The Wall - Rich Creates Radio Ads For Shugarman's Bath

    Play Episode Listen Later Sep 16, 2025 20:57


    In this episode, you'll hear a behind-the-scenes look at Rich Harshaw collaborating with Shugarman's Bath to develop radio ad concepts. The discussion highlights how the company's guarantees, values, and customer promises can be translated into compelling advertising that connects with listeners.

    2199: 5 Ways To Repurpose Your Awesome Blog Posts

    Play Episode Listen Later Sep 15, 2025 19:00


    Another Monday means it's time for another installment of our “5 Ways To Monday” series… Today, that something is “getting more utility out of all these great blog posts that you are creating.” After all, if they just sit there on your website, they are underleveraged! So here are some good ideas on what to actually do with them!

    2198: You're Doing Love Wrong, Part 2

    Play Episode Listen Later Sep 14, 2025 34:41


    It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

    2197: Topic Showcase: Identity

    Play Episode Listen Later Sep 13, 2025 25:15


    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.This week, we talk about Level 10 Contractor's Secret Sauce: Identity. You've been listening to Rich talk about Identity for a million years now on this podcast… And he's been talking about it for a lot longer than the podcast has been around, trust me! But how, exactly, do you determine what your identity points are… then execute on your identity? Glad you asked! On today's showcase we hit the ABC's of Level 10 Contractor Identity.

    2196: Video-Based Follow-Up Tool That's A Game-Changers

    Play Episode Listen Later Sep 12, 2025 41:55


    Rich and Chad Morgan discuss Quick Page, a video-based follow-up tool transforming contractor sales. They reveal how personalized video builds trust, boosts engagement, and closes more deals faster than traditional methods.

    2195: TBT: Home Show Strategies and Big Bill

    Play Episode Listen Later Sep 11, 2025 16:05


    It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we've pulled out one of Rich's old “Open Forum Webinars” where members could participate and ask any question they want. In this episode, a contractor has committed $2,000 for a home show, and wants to find the best way to maximize her investment there. Rich gives her plenty of good advice, including a couple of his favorites: sweepstakes, and the big bill.

    Operation Lead Surge

    Play Episode Listen Later Sep 10, 2025 33:45


    In this MetalCast episode, Heidi J. Ellsworth is joined by Rich joins Heidi J. Ellsworth from the MetalCast podcast. Rich shares how Operation Lead Surge marketing event is transforming the way contractors generate and close leads, with proven strategies that deliver 200–500 qualified leads every month. From real-world success stories to actionable marketing tactics, this conversation is your intel briefing for building a lead-generation system that works like clockwork.

    rich operation surge metalcast heidi j ellsworth
    2192: Entrepreneurship 101: What Do You Want To Be When You Grow Up?

    Play Episode Listen Later Sep 9, 2025 39:53


    This episode is the first in a series of 3 talks that Rich gave and recorded at a recent conference he spoke at. Instead of focusing on marketing, he instead decided to focus on what it takes to be successful as an entrepreneur. Today's episode is Entrepreneurship 101.

    2192: 5 Ways To "Wall Drug" Your Prospective Customers

    Play Episode Listen Later Sep 8, 2025 24:22


    Another Monday means it's time for another installment of our “5 Ways To Monday” series… We're going to visit Wall Drug… that middle-of-nowhere tourist trap somewhere in South Dakota that has a million billboards that try to coax you to stop and buy a doughnut or look at their dinosaurs. If that all sounds weird, just listen to podcast #576  from April 6, 2021. Bottom line, we're here today to talk about different ways to hit people over the head with a message a million times–in a really compact timeframe… to enhance the likelihood of said messages being seen and absorbed.

    2191: You're Doing Love Wrong

    Play Episode Listen Later Sep 7, 2025 42:59


    It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

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