The Level 10 Contractor Daily Podcast

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Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

Rich Harshaw


    • Aug 6, 2025 LATEST EPISODE
    • daily NEW EPISODES
    • 36m AVG DURATION
    • 2,160 EPISODES


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    Latest episodes from The Level 10 Contractor Daily Podcast

    2159: Marketing Matters - 55 - Telling Your Story & Building A Stellar Reputation (Abby Bender)

    Play Episode Listen Later Aug 6, 2025 40:12


    Abby Bender reveals how she built Abby Home from startup to $15M using strategic TV marketing, storytelling, and her signature "I know a girl" tagline. Learn her exact playbook: 15-second TV spots, triple-pane window sales strategies, brand ambassador programs, and OTT advertising tactics that captured 27% market share in Milwaukee's competitive construction industry.

    2158: The Lost Art of the Information Offer

    Play Episode Listen Later Aug 5, 2025 12:14


    Okay, so you might be looking at the title of this podcast and be thinking, “what the heck is an information offer?” What we're talking about is in your advertising… instead of ONLY asking people to call in and set appointments… or only calling in to take advantage of some promotion or sale that you're running. ALSO giving people an option to request INFORMATION from you. That could be in the form on a comparison guide, and idea guide… something like that. Rich is here to give you all the details.. And show you exactly how this works.

    2157: 5 Ways to Come Up With Ideas For Engaging Blog Posts

    Play Episode Listen Later Aug 4, 2025 21:13


    Another Monday means it's time for another installment of our “5 Ways To Monday” series… You know you need to write engaging blog posts… I mean, Rich has only talked about engaging content as the cornerstone of your website and SEO about a million times… but the question is: How do I come up with IDEAS for engaging content? Rich is here to shed some light on that topic… he has 5 ways, to be specific, including leaning into your identity, educating people about your products, identifying common sales questions, using something called The Headline Bank… and using Case Studies.

    2156: How To Slow Down Time As We Get Older

    Play Episode Listen Later Aug 3, 2025 32:59


    It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

    2155: Topic Showcase: Follow-Up

    Play Episode Listen Later Aug 2, 2025 25:27


    This Topic Showcase episode compiles highlights from 2000+ Level 10 Contractor podcasts, focusing on post-rejection sales strategies. Rich explores how to follow up after homeowners say no, turning rejections into future sales through persistence and education. Today, learn non-intrusive follow-up methods, hear from a CEO on effective programs, and discover the real reasons behind in-home sales failures and recovery tactics.

    2154: Friday Rant: Don't Let Perfect Be The Enemy of Good

    Play Episode Listen Later Aug 1, 2025 18:24


    Fair warning, today's podcast has some elements of being political in it… but the message itself isn't political at all. It's about kindness, empathy, and compassion… and how to give yourself and others permission to be less than perfect. This will be helpful in both your personal life and your business life.  

    2153: TBT - Online Reviews

    Play Episode Listen Later Jul 31, 2025 26:00


    Everyone knows online reviews are crucial, yet many contractors either lack them entirely or treat them as afterthoughts. Rich explores why reviews are game-changers across platforms like Amazon, App Store, and travel sites, then applies these insights to contracting businesses. Drawing from a relevant webinar, he demonstrates how strategic review management can transform your business success.

    2152: PowerChat Podcast - Why Operation Lead Surge?

    Play Episode Listen Later Jul 30, 2025 35:01


    This podcast covers Operation Lead Surge, a major remodeling industry marketing event featuring 88 marketing ideas. The preview webinar focuses on magnetic identity building strategies, seven lead generation methods producing 200-500+ monthly leads, and conversion engines that stop profit leaks. The two-day Philadelphia event in September offers tactical, no-fluff systems for contractors spending $25K-$100K+ monthly on marketing, with exclusive attendee discounts available.

    2151: How To Make a Fortune By Making No Profits

    Play Episode Listen Later Jul 29, 2025 13:28


    The discussion explores how companies can sacrifice short-term profits to accelerate growth and generate larger future profits. Amazon serves as the prime example of this strategy, successfully forgoing immediate profitability to reinvest in rapid expansion. This approach allows businesses to scale faster and ultimately achieve greater long-term financial success than traditional profit-focused models.

    2150: 5 Ways to Improve Your Speed To Lead

    Play Episode Listen Later Jul 28, 2025 28:59


    This podcast features Rich Harshaw and Tim Mush discussing five ways to improve speed to lead for contractors. Key strategies include: optimizing website conversion ability, testing response times regularly, routing leads to CRM with real-time alerts, communicating immediately through multiple channels (phone, email, text), and adding chat functionality to websites. They emphasize that 78% of customers buy from the first business that responds, making rapid follow-up critical. The discussion also stresses combining speed with skill for effective lead conversion.

    2149: 10 Ideas For Service In Your Local Community

    Play Episode Listen Later Jul 27, 2025 44:44


    It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

    2148: Topic Showcase: Radio and TV

    Play Episode Listen Later Jul 26, 2025 27:54


    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. Here, we tackle a topic many contractors shy away from, usually because they believe they're too small-time for it or they're frightened how difficult it can be to track results. Some think it's just too expensive. What are we talking about? Radio and Television Advertising. Dominating the airwaves… of at least the patch you service.

    2147: Random Friday: Amazon Returns At Kohl's, Aggressive Lead Gen, Dueling Identities, & More!

    Play Episode Listen Later Jul 25, 2025 17:57


    It's time for Random Friday… that's when Rich pulls out his notepad and talks about all the little bits and pieces of things that don't really warrant an entire podcast episode, but are still worth talking about. Today Rich talks about Amazon accepting returns at Kohl's stores, getting aggressive with lead generation, two similar roofing companies that have totally different identities, a client who's quitting, and blog posts to help clients understand why your prices are higher.

    2146: TBT - Publicity Stunts

    Play Episode Listen Later Jul 24, 2025 55:09


    It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today we're going clear back to 2012 for a webinar Rich did about creating publicity stunts. Which by the way, makes it official--Rich has now covered every imaginable marketing topic on this podcast… you're welcome! This podcast is both fun and thought provoking… there is definitely something in here that you can use in your business… whether it's a challenge, a giveaway, or a raw spectacle… you're going to like this.

    2145 - A Plan for Getting From $6M to $20M

    Play Episode Listen Later Jul 23, 2025 41:07


    What does it take to grow your company to twenty million dollars? That's the question this HVAC company had for Rich when they called to pick his brain about creating a new marketing plan. Listen as Rich walks them, step by step, through what they SHOULD be doing to get where they are trying to go. As you can imagine, it starts with an Identity, which then gets infused into a website, SEO, and advertising. This is a really good, straightforward discussion… lots of clarity, easy to understand.

    2144: Keys to Massive Growth

    Play Episode Listen Later Jul 22, 2025 21:01


    Everybody wants to grow their company, right? Of course! But what if you want to massively grow your company--not from $3 to $10 million… but from 30 to 50 million… and then to 300 million and beyond? For a lot of contractors, those kinds of numbers can seem unrealistic and not necessarily even desirable. But they are doable… as you will hear Rich discuss on this podcast, Keys to Massive Growth.

    2143 - 5 Ways to Create Customer Case Studies

    Play Episode Listen Later Jul 21, 2025 31:13


    Struggling to create compelling customer case studies that actually convert prospects into paying customers? You're about to discover the exact 5-step system that's generating millions in revenue for home improvement contractors across the country. Most contractors think case studies are just glorified before-and-after photos. Dead wrong. The most successful contractors use case studies as their secret weapon to build unshakeable trust, demolish buyer objections, and turn website visitors into high-paying customers. In this episode, I'm pulling back the curtain on the exact strategies our Level 10 Contractor clients use to create case studies that don't just tell stories—they sell projects. Whether you're a kitchen remodeler, bathroom contractor, roofing company, or any home improvement business, these proven tactics will transform how you showcase your work and skyrocket your conversion rates. From documenting extraordinary customer experiences to hiring brand ambassadors who hunt down your best success stories, you'll learn the insider secrets that separate million-dollar contractors from the struggling competition.

    2142: Sunday Podcast: 31 Causes of Failure According to Napoleon Hill

    Play Episode Listen Later Jul 20, 2025 22:17


     It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

    2141: Topic Showcase: Superior Forces

    Play Episode Listen Later Jul 19, 2025 29:51


    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. Here, we discuss the importance of winning the marketing battle…. and specifically marshaling superior forces at EVERY point of contact to ensure that victory. What does victory look like? Eyeballs converting into leads converting into sales. The best strategy to conquer your marketplace is to make sure you are in front of your prospect saying exactly the right thing at exactly the right time. How can you guarantee that? With multiple points of identity-rich content and messaging.

    2140: Squeeze 10X More Efficiency & Effectiveness Out of EVERYTHING

    Play Episode Listen Later Jul 18, 2025 41:25


    Most contractors are sitting on goldmines of untapped potential - paying for software they barely use, missing leads because of slow response times, and drowning in $20/hour tasks while making $200K+ decisions. This episode will blow your mind with how much money you're leaving on the table. Chris Diroll from SMA Support Services reveals the hidden efficiency killers destroying your ROI - and shows you exactly how to fix them with a game-changing team structure that eliminates the biggest problem with virtual assistants: YOU having to manage them.

    2139: TBT - Marketing Quick Picks, Part 2

    Play Episode Listen Later Jul 17, 2025 28:13


    It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here is Part TWO of a 2014 webinar Rich did called “Marketing Quick Picks.” Last week was part 1… if you missed that, Rich covered hunting vs. farming, getting backlinks for SEO, and using soft language in sales environments. Part 2's topics include design tips, creative videos, jingle logos, and vanity phone numbers.

    2138: Positioning Yourself as an Expert

    Play Episode Listen Later Jul 16, 2025 11:47


    Rich has a fun little episode for you about making yourself an expert to the marketplace… which can be done on TV and radio… or for the less adventurous, on your own website and social media feeds. Learn how becoming a consumer advocate will capture more leads and increase your sales.

    2137: How to Finally Crack The Code on Lead Aggregators

    Play Episode Listen Later Jul 15, 2025 36:06


    In this eye-opening episode of Level 10 Contractor Daily Podcast, host Rich Harshaw sits down with Jason Schnulle, Senior Business Development Manager at Networx Enterprise Pro, to crack the code on lead aggregation once and for all. If you've ever wondered whether buying leads from aggregators is worth the investment – or if you've been burned before and want to know what actually works – this conversation will change everything.

    2136: 5 Ways to Convert More Leads To Appointments

    Play Episode Listen Later Jul 14, 2025 14:51


    Another Monday means it's time for another installment of our “5 Ways To Monday” series… This episode is about one of those little things that SEEMS insignificant, and that you almost never think about… but can make a huge difference in your business. Rich is here today to give you some ideas on how to convert more of your appointments into leads. How big of a problem is this--you might be surprised.

    2135: Righteous Anger? A Closer Look at Jesus and the Moneychangers

    Play Episode Listen Later Jul 13, 2025 32:12


    It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

    2134: Topic Showcase: Social Media

    Play Episode Listen Later Jul 12, 2025 33:05


    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor·s ENTIRE podcast run. This week, we dive into social media and learn why Facebook is the champ.

    2133: An Instant-Quoting Tool That's Increases Leads and Closing Ratios

    Play Episode Listen Later Jul 11, 2025 37:45


    Are you LOSING customers before they even call you?

    2132: TBT - Marketing Quick Picks, Part 1

    Play Episode Listen Later Jul 10, 2025 28:50


     It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. This episode is something Rich calls “Marketing Quick Picks,” which is where he bounces from topic to topic, giving you little gold nuggets of marketing wisdom. In this installment, he'll be covering hunting vs. farming, getting backlinks for SEO, and using soft language in sales environments. Next week we'll meet back here to finish this webinar where Rich will give design tips, creative videos, jingle logos, and vanity phone numbers.

    2131: Real Consultation: Telling Your Amazing Identity Story

    Play Episode Listen Later Jul 9, 2025 41:46


    Identity is a core concept here at Level 10 Contractor and the key to making your marketing pop and you stand out from the competition. Rich consults a client and helps them define their core principles and identity. Together, they tease out evidence to prove the claims and write Level 10 marketing.

    2130: A Conversation with the King of Canvassing

    Play Episode Listen Later Jul 8, 2025 48:20


    This podcast is all about Canvassing. Yes… door knocking. I know, I know… it's not something you're really into. But what if there was a way to make it work… I mean, REALLY make it work? Rich interviews Chris Thompson, otherwise known as the canvass king. He's got a unique approach to door knocking that gets results that are 5 to 10 times BETTER than traditional canvassing. FIVE TO TEN TIMES MORE LEADS! His method works where others fail because he overcomes the biggest problem canvassers face… which is breaking down the wall that people immediately put up when they see a canvasser. This method is different--but it also makes perfect intuitive sense.

    2129: 5 Ways To Use Text Messaging In Your Business

    Play Episode Listen Later Jul 7, 2025 23:39


    Another Monday means it's time for another installment of our “5 Ways To Monday” series… You knew this day was coming--it's the day when you finally decide to get up to date with marketing technology and get on board with texting. Hey, it's not just for teenagers anymore. Actually, that was like 15 years ago! Now texting is, without a doubt, the most effective and efficient way to stay in touch with your customers and prospects for your contracting and remodeling business.

    2128: Let's Stop It With This "Love The Sinner, Hate The Sin" Crap

    Play Episode Listen Later Jul 6, 2025 44:05


    It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

    2127: Topic Showcase: Hunting

    Play Episode Listen Later Jul 5, 2025 26:40


    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor·s ENTIRE podcast run. This week, we focus on hunting leads and lead generation in general.

    2126: Here's What Real Liberty Looks Like

    Play Episode Listen Later Jul 4, 2025 24:08


    Happy 4th of July--it's Independence Day, and Rich has a special message for you today called “Here's What Liberty Looks Like.” It's his unique twist on freedom--and the privileges & responsibilities that come with it. He's going to tell the follow-up story to last year's Thanksgiving message... where he told you about Kariuki, the Kenyan Uber driver, who excitedly exclaimed, “Every American has already won the lottery, and they don't even know it!” But when Kariuki started sending money back to his parents in Kenya, he quickly discovered what happens if things are simply handed to you. Take these lessons into your day to day contractor operations. 

    2125: TBT - Ten Ways To Use Telemarketing In Your Business

    Play Episode Listen Later Jul 3, 2025 30:22


    It's another Throwback Thursday, where we dig into the vault and find marketing gold from days gone by. Rich is going to talk about Telemarketing… and per the title, he'll discuss TEN different ways to use the phone in your contracting or remodeling business. Make sure you listen to all TEN… you just might get a great idea that you hadn't really considered before.

    2124: Remodelers & Rock Bands - More Profitable With Age

    Play Episode Listen Later Jul 2, 2025 20:32


    Rush accidentally discovered the holy grail of business: turning customers into lifetime assets that appreciate in value over time. In this eye-opening episode, Rich Harshaw breaks down how this legendary rock band's business model can transform your contracting business from feast-or-famine transactions into generational wealth.

    2123: Let's Talk About Billboards

    Play Episode Listen Later Jul 1, 2025 21:37


    Let's talk about billboards! No secret what Rich is going to cover, but to give you a bit more detail, he'll be talking about when to use them, what to buy, and what to put on them.

    2122: 5 Ways To Advertise For Almost No Money

    Play Episode Listen Later Jun 30, 2025 16:33


    It's Monday, which means it·s time for our next installment our "5 Ways to Monday" series and today Rich will be talking about advertising for pretty much no money at all. Yep, none. He's got 5 great ideas for you, including one that he gets REALLY excited about!

    2121: Why Religion Is Losing The Kids, And What To Do About It

    Play Episode Listen Later Jun 29, 2025 21:49


    It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

    2120: Topic Showcase: Farming Your Market

    Play Episode Listen Later Jun 28, 2025 45:02


    Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we look into how you can seed your marketplace to guarantee future growth, using branding through radio and TV.

    2119: Joining Forces With Your Hidden Competitor (Caleb Nelson, Destination Motivation)

    Play Episode Listen Later Jun 27, 2025 47:21


    Home remodeling is expensive and the money a homeowner could spend on a kitchen remodel or new bath, could be used to take a pretty great vacation. Did you even realize that you were competing against your customer·s dreams? Rich and guest Caleb Nelson f

    2118: TBT - Book Review: The 4-Hour Workweek

    Play Episode Listen Later Jun 26, 2025 22:03


    It·s another Throwback Thursday, where we dig into the vault and find gold from days gone by. This episode is a review of a book by Tim Ferirss called The Four Hour Workweek, a really influential book to Rich since he first got his hands on it in about 2

    2117: Innovation Formulas - Going Waaaaaaay Outside The Box

    Play Episode Listen Later Jun 25, 2025 27:32


    Rich encourages you to get creative and find ways to break the mold of ·the way things are done· in your business and industry.

    2116: Operation Lead Surge: Level 10's Upcoming Live Event Preview

    Play Episode Listen Later Jun 24, 2025 47:55


    If your lead flow still feels like Russian roulette·some months booming, others bust·you·re leaving millions on the table. The elite contractors scaling to $10M, $20M, even $50M run a proven framework that pulls in 200·500 qualified leads every month.

    2115: 5 Ways to Prepare to Sell Your Business

    Play Episode Listen Later Jun 23, 2025 20:06


    Have you ever considered selling your business? If so, right now is a great time. But you·re going to want to put some forethought and effort into it· so that you can maximize how much you can get for it. On today·s ·5 ways to monday· podcast, Rich i

    2114: Don't Let Your Ambition Outpace Your Ability

    Play Episode Listen Later Jun 22, 2025 61:06


    This is a recording of a motivational slash personal development speech that Rich gave last week to the dealers at the Pella Conference he spoke at in Fort Worth Texas. This is an incredible message about belief, abilities, motivation, and limitations. As

    2113: Topic Showcase: Writing With Power, Precision, and Passion

    Play Episode Listen Later Jun 21, 2025 35:11


    Today we're helping you with the writing of your marketing - how do you write with Precision, Power and Passion? Rich has some great insights

    2112: Building Your 5 x 5 Identity Matrix

    Play Episode Listen Later Jun 20, 2025 23:20


    Rich introduces you to the ‘5x5 Identity Matrix; how to establish your identity from the 5 pillars of identity,how to prioritize them, and what to do with them!

    2111: TBT - Book Review: The E-Myth

    Play Episode Listen Later Jun 19, 2025 28:28


    On this ThrowBack Thursday, Rich gives a book review about the Entrprenurial classic - “The E-Myth Revisited”

    2110: This Tech Tool Accidentally Makes Your Sales Presentation 10 Times Better (Patrick Fingles, Leap)

    Play Episode Listen Later Jun 18, 2025 47:13


    Rich talks with Patrick Fingles about His software - Leap at LeaptoDigital.com

    2109: Uncovering and Leveraging Your Hidden Assets, Part 3

    Play Episode Listen Later Jun 17, 2025 14:59


    This is the 3rd installment of “Uncovering and Leveraging your Hidden Assets” Rich has been going over the last two Tuesdays

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