Podcasts about Proximity marketing

This podcast episode features Vince discussing strategies for implementing small group training programs effectively. He provides advice on pricing formulas, marketing tactics, and using stories to appeal to clients' motivations. Vince emphasizes the power of joint ventures for fast client acquisition, recommending gyms partner with local businesses. The discussion also covers best practices for defining a company's culture through core values and hiring processes. Overall, listeners will learn practical tips for building successful small group fitness businesses and creating a strong company culture.If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com.

Rich goes over Super Robust Proximity Marketing…and talks about ‘Wall Drug'ing Your Prospects

On this Topic Showcase we talk about squeezing every lead you can from a job site, specifically from the neighbors. We're talking proximity marketing strategies!

Proximity marketing is an exciting endeavor, both for the prospect and the marketer. And it will cause a significant shift in how digital strategy is developed and executed. So, what are the pros and cons for digital marketers? In this session, attendees will: understand what proximity marketing is, review the positive impact proximity marketing will have on digital engagement, and review the issues a digital marketer will face with proximity marketing.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Proximity marketing is an exciting endeavor, both for the prospect and the marketer. And it will cause a significant shift in how digital strategy is developed and executed. So, what are the pros and cons for digital marketers? In this session, attendees will: understand what proximity marketing is, review the positive impact proximity marketing will have on digital engagement, and review the issues a digital marketer will face with proximity marketing.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Today, Rich will go through his SUper Robust Proximity marketing program which helsp you Leverage your customers to get them to help you find MORE customers. Resource: Have Level 10 Audit Your Website! Click to get on the list

How big of a role does marketing play for businesses looking to make the most of their budget and gain the attention they deserve? In our 18th episode of the Sharing Knowledge Series, host Kevin Vonderau, chief lending officer at Westfield Bank, is joined by Hallie Bram Kogelschatz, CEO & president of shark&minnow, and Mark Priebe, president of Proximity Marketing.We want to hear your feedback. Take our survey at westfield-bank.com/sksHave questions? Email westfield-bank@westfield-bank.com.

How big of a role does marketing play for businesses looking to make the most of their budget and gain the attention they deserve? In our 18th episode of the Sharing Knowledge Series, host Kevin Vonderau, chief lending officer at Westfield Bank, is joined by Hallie Bram Kogelschatz, CEO & president of shark&minnow, and Mark Priebe, president of Proximity Marketing.We want to hear your feedback. Take our survey at westfield-bank.com/sksHave questions? Email westfield-bank@westfield-bank.com.For legal information and resources, visit westfield-bank.com/sharing-knowledge/disclaimer.

How big of a role does marketing play for businesses looking to make the most of their budget and gain the attention they deserve? In our 18th episode of the Sharing Knowledge Series, host Kevin Vonderau, chief lending officer at Westfield Bank, is joined by Hallie Bram Kogelschatz, CEO & president of shark&minnow, and Mark Priebe, president of Proximity Marketing.We want to hear your feedback. Take our survey at westfield-bank.com/sksHave questions? Email westfield-bank@westfield-bank.com.For legal information and resources, visit westfield-bank.com/sharing-knowledge/disclaimer.

Proximity marketing is a relatively new technology that’s been gaining steam in the retail and restaurant industries. It allows store owners to track customer movements, then send targeted messages to the phone of people who have entered the store or are near it. The technology can help retailers with their… The post Episode 535 – Proximity Marketing first appeared on terrywilson3.com.

On this show, Rich gives you some quick tips for proximity marketing - that really work. Resources: Have Level 10 Audit Your Website

Rich explains how to do Proximity Marketing - but on Steroids. Resources: Click to schedule your Level 10 Website Audit!

Today, we talk about squeezing every lead you can from a jobsite, specifically from the neighbors. Learn more about the Brand Ambassador Online Training Portal Click to listen

Today, Rich will go through his SUper Robust Proximity marketing program which helsp you Leverage your customers to get them to help you find MORE customers.

I recently caught up with Erin Rohlfs, a Industry Solutions Architect for Retail, Restaurant & Hospitality for AT&T Business at the 2020 National Retail Federation (NRF ) "BIG Show" on Manhattan island in New York City, New York, in the USA, to get the latest news and updates, trends and insights around Retail, Resturant and Hospitality markets and industry segments, and what AT&T Business has on show at NRF 2020 in NYC. In this conversation Erin and I discuss: + Product Availability and the impact of technologies such as IoT, Mixed Reality, i.e. AR/VR & Digital Experience + Shopper Convenience and the the role things like Efficiency, Convenience, Lifestyle & Service play + Immersive Marketing including Digital Signage & Proximity Marketing and how these are changing the face of Retail + Customer Insights and where new and emerging technologies such as 5G, Analytics, Customer Sentiment, and Data Driven Decisions are having Erin shared her views and experience around the increasing challenge for the Retail industry to leverage AI, ML & Sentiment Analysis for Data Driven Decisions? In particular Actionable Data, for example, Product Availability & Flexible Fulfilment play in Shopper Convenience. A fun coinage we cover included that of “Retail-tailment” ( retail entertainment !! ) and what it is, where it is being leveraged and who is taking advantage of what it can offer customers. Erin also shares key thoughts around the challenge of levering the benefits of new and emerging disruptive technologies AT&T Business are rolling out, such as 5G, IoT and Realtime Sensors to the Retail industry, and how Data underpins all of this, should the Retail industry best mitigate today’s challenging cybersecurity risks. Tune in now for this amazing conversation and insights. Tune in now for all of these amazing topics and more. This podcast was made in partnership with AT&T Business. For more information please visit: - AT&T Business homepage: http://j.mp/attbusiness - AT&T Business retail solutions: http://j.mp/attbusinessretail - AT&T Business hospitality solutions: https://bit.ly/attbusinsshospitality #sponsored #attinfluencer .

Lo smartphone è un media presente in tutti i momenti della quotidianità, ma è anche uno strumento capace di trasmettere ai marketer le abitudini di chi lo possiede. Il mix tra queste due nature del device, può portare alla creazione di messaggi pubblicitari personalizzati oppure alla definizione di nuovi KPI. Ma in che tipo di strategie si inserisce il proximity marketing?

This ThrowBack Thursday focuses on the topic of not just Proximity Marketing… but what Rich calls “Super Robust Proximity Marketing.”

In Rich's experience, proximity marketing doesn't work…. Which is why he's completely overhauled the entire process so that it does. Today's episode is considered “quick tips,” which means that Rich is just going to introduce some marketing concepts to you on a high level. Talk with Rich About your Proximity Marketing Here.

Would you like to leverage proximity marketing and mass personalization strategies for your startup product/service? And learn how to build a startup team where everyone embraces and respects each other’s styles and talent, while bringing a mission and vision to life?Our guest, Dean Hantzis, founder of Tapple, shares his best marketing practices and how he uses Ubuntu to create synergy and cohesion with his startup teams.Dean has over 18 years of web, mobile and cloud development experience. Having held leadership positions including CTO at three start-ups reaching public exits, Dean is primed for a fourth startup success with his latest endeavor: Tapple - the first real-world conversion platform built to drive higher engagement through instant access to mobile experiences.You’ll feel like a member of the Tapple Team as Dean takes you on delicious journey from his initial ah-ha moment for Tapple, and into the conception, implementation, and monetization of this dynamic startup. His insights include:•Proximity Marketing•Mass Personalization•Introvert to Extrovert•The Art of Bringing People Together•How to stay honest and transparent when asked tough questions you can’t fully respond toPlease visit Tapple here: https://about.tapple.io/ and stay connected with Dean and the Tapple Team via:LinkedIn: https://www.linkedin.com/in/deanhantzis/Instagram: https://www.instagram.com/tapple_io/Facebook: https://www.facebook.com/tappleinc/Twitter: https://twitter.com/tapple_ioIf you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyonsDo you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com. You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletterDo you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAuditDo you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyonsListeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!Ande ♥

In this episode of Power Group Networking, Richard Laidler talks proximity marketing through the Royaltie Platform with Host Rick Rawson. Today's digital solutions are many faceted and often take multiple integrations. With Royaltie, landing pages, email, CRM, and advertising are all incredibly easy to set up and use to market your business for under $100 per month.Richards gives us multiple scenarios to help us understand exactly what this looks like. Go to RoyaltiePlatform.com and email Richard@RoyaltiePlatform.com to find out more. Connect with Richard on Facebook, LinkedIn, and Instagram. Ad pins are a targeted way to reach specific markets, and a well thought out plan can reach people exactly when they want to buy. Listen in to find out more. Discover local health professionals, technology, wineries and more each Thursday. For guest and advertising information, contact Rick at 214-500-8448. Banners, video and podcast commercials, product placement, mentions, credits and more. Bundle rates available for qualified brands.Power Group Networking is produced by OffBeat Business Media for the OBBM Network and recorded at The Trade Group.Support the show (https://offbeatbusiness.com/discountmembership/#join)

Learn about how scientists found a way to transfer data through music. Then, learn about the world of possibilities for cell-sized robots, in the final edition of our Microscale Mondays mini-series with Cornell physicists Itai Cohen and Paul McEuen. In this podcast, Cody Gough and Ashley Hamer discuss the following story from Curiosity.com about how scientists found a way to transfer data through music: https://curiosity.im/2SFglLi  Additional resources from Cornell University: Physicists take first step toward cell-sized robots — https://as.cornell.edu/news/physicists-take-first-step-toward-cell-sized-robots Graphene Origami [VIDEO] — https://research.cornell.edu/video/graphene-origami  Nanobots That Can Do Just about Anything — https://research.cornell.edu/news-features/nanobots-can-do-just-about-anything Itai Cohen | Department of Physics Cornell Arts & Sciences — https://physics.cornell.edu/itai-cohen Paul McEuen | Department of Physics Cornell Arts & Sciences — https://physics.cornell.edu/paul-mceuen  Download the FREE 5-star Curiosity app for Android and iOS at https://curiosity.im/podcast-app. And Amazon smart speaker users: you can listen to our podcast as part of your Amazon Alexa Flash Briefing — just click “enable” here: https://curiosity.im/podcast-flash-briefing. 

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In Folge 06 dreht sich alles um das Thema Beacons und Proximity Marketing. Michael Wolf von der erfolgreichen Proximity-Plattform Wingu erzählt, wie Beacons gewinnbringend eingesetzt werden sollten, gibt einen Überblick über die Möglichkeiten von Proximity-Lösungen und wirft gleichzeitig einen Blick in die Zukunft.

In Folge 06 dreht sich alles um das Thema Beacons und Proximity Marketing. Michael Wolf von der erfolgreichen Proximity-Plattform Wingu erzählt, wie Beacons gewinnbringend eingesetzt werden sollten, gibt einen Überblick über die Möglichkeiten von Proximity-Lösungen und wirft gleichzeitig einen Blick in die Zukunft.

This episode focuses on topics introduced by the following TechGenix articles: - A crazy question about certifications: Is the IT industry certifiably insane? - Has your cybersecurity spending gone over the top? - Proximity marketing: Sending the right message to your customers

Have you ever noticed that when you are near a big brand coffee shop or perhaps a large retailer that an offer from them shows up on your phone? Any idea how that happened? Proximity marketing or Prox Marketing is the latest trend on marketing your business, your work from home opportunity or even if you have a non profit organization... and prox marketing is here to stay. Using Google Nearby technology, the Asirvia GO device is able to put a notification on nearby smartphones. Imagine for a moment the possibilities and how powerful this could be for your business or opportunity. Have a listen in to my latest presentation of the services offered by Asirvia. For more info, please check out the 3 minute video at http://asirvia.info/tcsherwood Sincerely, Thomas Sherwood http://goproxmarketing.com

Would it be ok with you if I shared How a Bilingual 49 Year Old Former Flight Attendant Quit Her Job & Still Has More Money Left Over At The End Of The Month? Everybody knows that if you are in business, in order to make your cash register ring more, everybody says you need clients and customers. Whether you are a real estate agent or own an HVAC business, all businesses can benefit from the Asirvia GO device. In this podcast presentation of the Asirvia GO Services, I'll cover how to effectively deploy your GO's for your business. Have a listen and if you need more information, you can check out the quick 3 minute video at http://goproxmarketing.com

Most people are starting to become aware of Proximity Marketing but, not not everybody knows the ins and outs about it. Have a listen as I explain Proximity Marketing and how the Asirvia GO Device works. We give you a tiny wireless piece of hardware from Asirvia that can fit in the palm of your hand called a GO. Using our GO SERVICES web-based platform, you decide the promotional message and link you want to program with your GO. The GO broadcasts your message and link and can be viewed as a notification by nearby smartphones & devices with Bluetooth and Location enabled. Simple, affordable and effective marketing at your fingertips. Would you like more info? Please visit http://asirvia.info/tcsherwood View our quick 3 minute video and please let me know if you have any other questions.

The first connected objects hosted in points of sale, helping retailers and brands to convert new customers in-store with an innovative “Drive to Purchase " mechanism... Julien Galtier, Partner and General Manager North-America for The Bubbles Company (a proximity marketing solution platform) joins Rob Sanchez, Marc Raco and guest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser. In this episode: The origin of the The Bubbles Company name, being from digital a space, used to run a digital agency in France and Canada, and the team decided to explore innovation and tech proximity (location based) marketing -- with tech in beacons, NFC, geo-fencing, and wanting to bring it further to help retailers bring digital into physical stores and venues, and improve consumer experience -- one component was smart charging station beacon/NFC ready and was bubble-shaped Operating systems evolving so fast, it is hard for retailer to keep up with it and make sure stores have right technology A turn-key solution and way to address tech problems very simply, and once brands are capable of identifying anyone entering store, and interact with that person, what type of interaction will be triggered into their phone or digital screen----an ad or coupon? Gamification technology, such as discounts, winning a discount – how it helps not damage brand image, and the consumer is more excited about brand promotion The psychology of discounting Dealing with legalities of lottery like gamification, given various legal environments depending on geography/country How the technical platform not impacted, just the way it was it is executed, to accommodate various legal requirements People gaming the system, the company can’t prevent weird people from acting weird, but company can make life difficult, and it is handed in terms of service. The Bubbles Company’s expertise is proximity marketing, making sure the given code or game only works at a given store at a given location Core value: The Bubbles can close the loop because the consumer is playing on smart phone, so can place a tiny remarketing tag on phone---build three audiences: (1) people who engaged with game, but haven’t gone to end of process, so remarket to them (2) the people who made a purchase but lost, and (3) those who made a purchase and won Keeping a conversation going with different kinds of messages depending on experiences No app because that’s one of key insights in early years, hardware in store is complicated It is more a promotion that has been gamified, instead of a game that has a promotion Travel, kids, and early interest in computers, technology and games

Everybody knows that proximity marketing is pretty much brand new and everybody says it's the next big thing. But how as small business owners can we effectively use it? Join me today as I have a special guest and he shares how he is effectively using his Asirvia GO Devices to protect consumers from Scammers in his industry. It's a very cool idea! So, whether you are a locksmith, a real estate agent or have a nail/hair salon, have a listen and perhaps you will pick up a few new tips that you can experiment with for your business. Oh, did I mention that if you are looking to make a second paycheck, there is an opportunity available for that too? So, if you want to make extra money (who doesn't), help people, have fun, achieve goals and share some valuable information, then you are in the right place. Enjoy the podcast and for more info please visit http://goproxmarketing.com

Everybody knows that marketing for your business shouldn't be difficult and everybody says proximity marketing should be a part of your marketing solution. But just what is Proximity Marketing and how can we fit all the pieces of the puzzle together to get the big picture? Please listen in as I go over and explain what Prox marketing is. What the Asirvia GO Device is and how you can easily program it to get your message out to nearby phones. Some examples I cover are what types of businesses can benefit from Prox Marketing, how real estate agents can use them effectively and how to get the most bang for your buck when you set up a booth at a trade show. If you still have questions, please feel free to visit my site: http://asirvia.info/tcsherwood and check out the brief 3 minute video there.

Please join Nita James and I as we discuss proximity marketing and we believe it is such a good fit for businesses. Restaurants, salons, fitness clubs and boutiques have one thing in common – they want to attract new customers. Imagine how amazing it would be to send a special offer to everyone walking by…straight to their smartphone. Well, imagine no more – amazing is here. Thanks for listening, for more info please visiy http://asirvia.info/tcsherwood

Most people are curious when it comes to proximity marketing and the solutions it truly can offer. Almost everyone says that there must be some type of secret involved. But everyone knows that once you learn about a subject, the appearance of those "secrets" go away. Please have a listen and learn for yourself how the secrets of proximity marketing can work for you and your business with GO Services by Asirvia. Looking for more info? Please visit http://goproxmarketing.com

With the ability to put a notification with a clickable link on nearby smartphones, the GO by Asirvia brings proximity marketing to another level for Veterans that own businesses. Check out how powerful this new technology is. Want more info? Please visit http://goproxmarketing.com

Proximity Marketing is one of the latest & greatest "Buzz" words being thrown around. But what is Proximity Marketing & more importantly, how can we use it effectively for our businesses? Join Nita & I as we discuss & answer your questions. Looking for more info? Please visit http://goproxmarketing.com and check out the short, 3 minute video

Proximity Marketing

Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday. Fractional CMO, Digital Marketing Strategist, and Leadership Keynote Speaker Michele Price brings you weekly access to the top minds to Master the Inner and Outer Game of business.  Stewart Rogers, Dir. Marketing Technology Venture Beat delivers you breakthrough marketing technology tips every 2nd Monday. Follow us & ask your questions via twitter using #BBSradio.  We love rewarding engagement. You are invited to visit radio show blog at www.thebreakthroughradio.com

We've had a great relationship with SmartFocus over the years. The Message Cloud by SmartFocus powers many of the world's largest ecommerce and retail providers' marketing - from personalized web experiences, to triggered marketing and remarketing, all the way to in-store proximity marketing (that requires no hardware installation). Jess Stephens isn't just the CMO of SmartFocus, she's also a leading commerce and retail marketing expert - having sold her Proximity Marketing startup to SmartFocus where it's integrated into The Message Cloud. Listen to this amazing show and learn why SmartFocus was named a strong performer in the RTIM market.  Forrester defines Real-Time Interaction Management (RTIM) as enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints.  

Introduction: In this podcast we take a look at some of our recent blog content.Gordon: Mike, you recently published a blog titled Web 2.0: RSS Explained. You did not actually describe RSS but referenced some online content that is just excellent. Can you fill us in?Here's a link to a great video created by CommonCraft - a consulting company focused on helping companies and organizations integrate online communities into their businesses.All organizations would be wise to adopt CommonCraft's core belief:    "that, in the future, organizations will rely on their community of customers to remain competitive".Amazon, YouTube and digg are great examples of businesses that not only value their community of users, but have built a business model around that community.In just under four minutes, the video provides a simple, easy to understand explanation of RSS - a technology that I and many other have become dependent on to get our news and information. The video also uses a a really clever presentation method - yet another alternative to the overused powerpoint slideshow.Mike: Gordon, you wrote an interesting blog on Proximity Marketing and the use of Bluetooth devices. Can you fill us in?Gordon: Most of us have a pretty good idea of what Bluetooth is but before I talk about proximity marketing maybe you could give us a quick primer on Bluetooth. Wikipedia defines it as follows:"Bluetooth is an industrial specification for wireless personal area networks (PANs). Bluetooth provides a way to connect and exchange information between devices such as mobile phones, laptops, PCs, printers, digital cameras, and video game consoles over a secure, globally unlicensed short-range radio frequency. The Bluetooth specifications are developed and licensed by the Bluetooth Special Interest Group"."Bluetooth is a radio standard and communications protocol primarily designed for low power consumption, with a short range (power-class-dependent: 1 meter, 10 meters, 100 meters) based on low-cost transceiver microchips in each device"."Bluetooth lets these devices communicate with each other when they are in range. The devices use a radio communications system, so they do not have to be in line of sight of each other, and can even be in other rooms, as long as the received transmission is powerful enough".Simply put - short range, two-way and, up to this point for most of us in the United States, personal device to personal device communications. Many of us have Bluetooth capable cell phones and are using wireless earpieces for talking while driving or with our hands full. Most laptop PC's come with Bluetooth now and allow wireless attachment and sync with cell phones and other devices.Mike: Gordon, how is this technology being used in Proximity Marketing?In other parts of the world it's been a little different. Companies like BlooZone, are using Bluetooth applications to provide "location aware services" such as proximity marketing. BlueBlitz is another good example of one company that is developing some interesting Bluetooth applications. Here's a piece from their website:"With MagicBeamer you can transfer any information or advertisment to a mobile phone or PDA. It's even possible to sell products or create prize games! And all that 24/7, all year long and through walls and shopping windows"."The transfer of the data is done with Bluetooth(TM) technology. Your advantage: no transfer fees of any kind! It doesn't matter, whether you reach 100 or 100.000 customers. No matter what information you offer for download, the transmission is always free".So what you may say - no big deal - it's like sending a text message. Well sort of - some of the content may be that simple however, the key word for the retailer is free! Think in terms of a retailer in a mall and let's say this retailer has purchased one of these Magic Beamers and placed an ad on it. Everyone that comes within range with Bluetooth enabled on their phone, PDA, laptop, etc and with the device in "discoverable" mode will get a message asking if they want to receive an ad from the retailer. Everyone! The retailer does not need to know email addresses or phone numbers - the customer just has to be in range with Bluetooth in discoverable mode. And..... it does not cost a penny in transfer/data fees.Mike: Gordon, you recently blogged about something called Road Apples. Can you tell us a little bit about that?I had an interesting experience while traveling a couple of weeks ago. I was in DC for the day and walking through Regan National Airport to catch my flight back home. I have a tendency to look down at the ground when I'm walking - as a result I find a lot of stuff (sometimes even money!) Well, I found what looked like a brand new 1G USB thumb drive. I scooped it up, went to my gate and, not really thinking twice, turned on my notebook and popped the thumb drive in my machine. I caught myself and said wait a minute, pulled it out and ended up tossing it into a trashcan.On the flight back I got thinking about how careless I had been. I realized I could have picked up a Road Apple and am a little upset I tossed it because it would have been interesting to take a closer look. Here's how Wikipedia defines Road Apples:"A road apple is a real-world variation of a Trojan Horse that uses physical media and relies on the curiosity of the victim. The attacker leaves a malware infected floppy disc, CD ROM or USB key in a location sure to be found (bathroom, elevator, sidewalk), gives it a legitimate looking and curiosity piquing label - and simply waits.Example: Get corporate logo off target's web site, make a disk label using logo and write "Executive Salary Summary Q1 2007" on the front."Let's think about this a minute. Was it a plant? It could have been. Here's my logic - I'm in Regan National Airport in DC - this is the quickest airport to get in and out of and is frequented by Congressmen, Senators, staffers, etc. I've run into my Congressman Richie Neal on a few occasions at National - they all use this airport.A quick search on Amazon indicates I can buy 1G thumb drives for under $10 each and you can get through airport security with thumb drives without a problem - I think I've got 5 or 6 in my bag almost all of the time. Let's say a "social engineer" wants to do a little social engineering and decides to setup a bunch of drives with some malware that does something malicious. This person walks around and drops a drive on the floor every once in a while. For airport access these people would not even have to get through security which requires a ticket purchase - they could just scatter them around the baggage area.Now let's say a staffer picks one of these drives up or a contractor, etc - someone with access to secure government networks. They pick the thumb drive up, bring it to work and plug it into their work computer. Or maybe they plug the thing into their laptop with classified information on it when they get home. Doing so they may have bypassed millions of dollars of perimeter security, firewalls, etc and provided malicious people with content, access, control, etc, etc.We've all heard the stories about laptops being stolen with identification databases on them. Using a method like this computers don't have to be stolen any more. Transfer this same scenario to downtown Manhattan on a beautiful spring day like today or London or Tokyo.....I low-level formatted the drive and then wrote back a bit image I had as backup. I wish I had saved that thumb drive....Gordon: Mike you have some quick updates you wanted to share with us:Apple NewsMay 18th: FCC approves iphone - asked to hold pics and manual fro 45 daysMay 16th: Tech blog Engadget posted a rumor on iphone Mac os x - apple stock price drops, many sell short, 4 bill market value dropiphone release delayed from June until October and leopard OS from October until next yeariPhone and Apple's Leopard OS is on schedule for a June and October release respectivelyMay 13th - AT&T Wireless CEO Stan Sigman gives iphone to president of West Texas A&M University at commencement - Sigman is a 1970 WTAMU graduateMarch at CTIA - AT&T Chief Operations Officer Randall Stephenson showed off an iphone during his keynote speechJoost friends and family - lots of invites!Google universal search - includes YouTube results - puts yahoo and Microsoft further behindGmail - PowerPoint integration begins to roll out