Podcasts about burson cohn

Karen Clyne, Executive Vice President & Technology Sector Lead at BCW (Burson Cohn & Wolfe), explains how technology companies can best utilize PR. Karen also shares her excitement about the Metaverse and its growth opportunities. Karen also highlights the role of education when working with client partners. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com

Interested in watching our webinars live, or taking part in the production of our research? Join our community Read more here In this podcast, John Higgins will being looking at some of the current and likely uses of AI and examine the issue of trust. Does public trust align with business trust in AI? How are policy makers in the UK, EU and beyond responding? Will fear of AI lead to over-regulation and loss of opportunity? Are early adopters running a risk? What can be done to build trust? Speaker: John Higgins is President of the BCS, the UK's Chartered Institute of IT, Chair of the Global Digital Foundation and a senior advisor to global communications company, Burson Cohn & Wolfe. He is an advisor to the European Commission's Intelligent Cities Challenge and chairs the Advisory Board of the European University, Eutopia. He was Director General of DIGITALEUROPE, the association for the digital technology industry in Europe, until April 2017, following nine years leading its UK member association, Intellect, now TechUK. The Queen appointed him a Commander of the British Empire (CBE) in 2005 for his services to the UK IT industry.

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is Jano Cabrera Vice President, Chief Communications Officer, General Mills.   About Our Guest Jano Cabrera is a triathlete in the world of communications, combining a senior background in politics, global consulting and in-house corporate relations. He has held senior strategic and operational roles in both the private and public sectors. In 2018, he was named among the 10 most influential leaders in Public Relations today by PR Week in their annual Power List. Prior to joining General Mills to serve as Chief Communications Officer, Jano served as Senior Vice President of Corporate Relations for the McDonald's Corporation where he led global media relations, financial communications, brand reputation, consumer engagement and internal communications for the 9th most globally recognized brand. Prior to that, Jano served as Worldwide Vice President of Burson Cohn and Wolfe, the third largest global strategic communications firm. Before turning to corporate consulting, Jano volunteered to travel to Baghdad, Iraq in 2005 to serve as a National Democratic Institute advisor to the transitional national assembly as they developed their constitution and later as an election observer during their historic elections. Jano also spent a decade working in politics. He headed communications for various Presidential campaigns, worked in the Clinton White House and started his political career as a legislative aide on Capitol Hill and a federal budget analyst at a Washington DC think tank.

Episode 11 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Vik Khagram an Influencer Specialist at WPP-owned  Burson Cohn & Wolfe (BCW).In this episode we discuss:BWC's broader view of influencers - those influential people including doctors, politicians and CEOs who sit alongside social-first Instagram famous to effect changeHow influencer marketing toolkits can assist  joined-up thinking required to span global geographic regionsHow the rate of change is both a challenge as well as an opportunity for the influencer marketing industryThe importance of looking at an influencer's negative press as part of the vetting processThe importance of human insight combined with first-party data to make better decisionsInfluencers as storytellers not as human billboardsThe  shift to working with influencers at the consideration phase of the sales funnelHow influencers are shaping popular cultureWhy brands are thinking about not just who can I sell to but also who can I help and howHow to measure ROI Working with the client to set clear campaign objectives and KPIsHow influencer marketing platforms have caused a Tinder-isation of the disciplineThe rise of influencer unionsImportance of having a critical view when reading about the industry 

En este episodio me acompaña Daniela Medel consultora en Imagen Pública y Comunicación estratégica. Tiene una maestría en ingeniería en Imagen Pública por el Colegio de Consultores en Imagen Pública, quien dentro de Burson Cohn & Wolve ha trabajado para marcas como Coca Cola, Verde Valle, Motorola y Sharpie. Licenciada en Relaciones Públicas por la Universidad del Valle de México. En este podcast hablamos de varios temas sobre la Imagen Pública aplicada en diferentes sectores. ¡Disfruta el podcast! Instagram de Daniela: https://www.instagram.com/dannymedel/?hl=es-la ▶Mis redes sociales: Instagram: https://www.instagram.com/alexander_vargasv Facebook: https://www.facebook.com/MiAndroid25 Twitter: https://twitter.com/MiAndroid25

Santiago Betancourt es Gerente de Cuentas en Asuntos Públicos en una de las agencias de Relaciones Públicas con mayor presencia global: Burson Cohn & Wolfe.

In dieser Folge hat #TalkingDigital Wolfgang Lünenbürger-Reidenbach zu Gast. Vom Radiomoderator und Theologen bis zum Geschäftsführer von Burson Cohn & Wolfe, sein Lebenslauf hat ebenso viele Facetten wie es seine privaten Interessen haben. Der Verfechter und Züchter von Islandpferden, Blogger und Open Source-Liebhaber hat auf Agenturseite (bei achtung! und Edelmann) einigen Unternehmen vor allem bei der Digitalisierung geholfen, dann kam Cohn & Wolfe. Über den dortigen Neuanfang, die Vorteile einer Netzwerkagentur und Startup-Strukturen spricht er mit uns. Kein Wunder also, dass für einen Vorreiter in Sachen Digitalisierung das Remote Working in der aktuellen Situation kein großes Hindernis war und Achtung, Spoiler: Dass der TalkingDigital ToolTip eine Plattform wie Teams ist. In der aktuellen #TalkingDigital Folge wird Corona nur ganz kurz erwähnt, Zusammenhänge von Kommunikation und Theologie und die Wichtigkeit von Diversität für Unternehmenskultur und Konfliktfähigkeit von Teams spielen dafür eine größere Rolle. Links zu dieser Folge Twitter https://twitter.com/luebue LinkedIn https://www.linkedin.com/in/luebue/ Website https://luenenbuerger.de Blog https://www.haltungsturnen.de Der TalkingDigital ToolTipp Timehop https://www.timehop.com Office 365 (Delve & Teams) https://www.office.com

Stadt, Land, Pferd. Was für die meisten nach einer Entweder-oder-Entscheidung klingt, ist für den BCW-Chef gelebter Alltag. Seit 2016 wohnt er mit seiner Familie auf einem kleinen Resthof und ist zugleich Kopf einer der erfolgreichsten Agenturgruppen in Deutschland.

Ferienmonat August – saure Gurkenzeit? Für die PR-Journal-Redaktion traf das in diesem August nicht zu. Auch wenn sicher viele PR- und Kommunikationskolleginnen und -kollegen ihren wohl verdienten Urlaub verlebt haben, die Branchenräder standen derweil nicht still. Exemplarisch dafür stehen die überraschenden Nachrichten aus der PR-Agenturbranche: Zum einen übernahm Burson Cohn & Wolfe die Markenkommunikation- und Healthcare-Units von Hering Schuppener. Zum anderen verpflichtete Edelman Christiane Schulz als neue Deutschland-Chefin. Sie tritt Anfang November die Nachfolge von Ernst Primosch an, der Edelman Ende Juni verlassen hat.

Pelle sender i dag fra Odense Studenterhus, hvor panelet består af Alex Vargas og Ronnie Hansen fra Burson Cohn and Wolfe (tidligere chef for Vega, Pumpehuset og været med til, at starte Tinderbox). I dag taler de med Pelle om; Madonnas optræden til finalen i Eurovison Song Contest, Tinderbox Festival og så spiller Alex Vargas live.

This week, in the latest of our life stories podcast, I’m interviewing Scott Wilson, president Europe and Africa at Burson Cohn & Wolfe (BCW).Scott started his career in journalism, before becoming head of media at Porter Novelli and then managing director of consumer at Weber Shandwick.Scott then moved to Cohn & Wolfe to become UK CEO and later MD of EMEA. And when Cohn & Wolfe and Burson Marsteller merged one year ago he got the nod for the president Europe and Africa job at Burson Cohn & Wolfe.BCW global revenues are estimated at $700m and it has approximately 4,000 employees globally.Thanks to our PRmoment podcast sponsors PRCA.Here is a flavour of what Scott and I discussed:[00:01:15] As an ex-jouno turned PRO – why has public relations worked out for Scot when it hasn't for so many journalists who attempt to make the same move?[00:02:48] Did Scott move to PR from journalism because it paid more? [00:03:29] Why the head of media role is a good bridging job for a journo looking to get into public relations[00:05:30] Why his time at Weber Shandwick was such an important job in the story of Scott's career.[00:06:13] How Scott moved from a corporate role at Porter Novelli to a senior consumer role at Weber Shandwick.[00:07:46] How Scott grew Weber's UK consumer practice from circa £1m to £5m during his time there. [00:08:49] Why the pressure of not having to hold on to something, with the emphasis on the forward momentum of a business, can be liberating.[00:09:25] Scott reveals the state of the UK office of Cohn & Wolfe when he joined as UK CEO in 2010. [00:11:05] Why Scott joined Cohn & Wolfe with a combination of excitement and terror – and worried whether he was the person who would be able to turn it around.[00:11:26] How Scott turned Cohn & Wolfe from a £5m business in the U.K in 2010 to a £20m pre-merger in 2018.[00:11:38] What are the lessons from that time on how to turn a PR firm around? [00:12:35] Why pulling an agency out of a period of ongoing decline it is really the most difficult (agency) job of them all. [00:12:46] What the classic death spiral of a failing agency looks like.[00:13:59] How you can develop a degree of momentum in a turnaround if you haven't been given a cheque book to hire new talent.[00:14:54] How when Scot joined Cohn & Wolfe in 2010 there were not any practice managing directors left.[00:15:33] Why it can be dangerous when you join a firm as a leader to bring too many people in quickly from the outside. [00:16:05] How Scott takes the risk out of recruitment.[00:18:13] Why for any global agency London tends to be the second biggest office after New York. [00:18:47] Why his professional relationship with Donna Imperato will probably define Scott's career.[00:20:48] Can BCW still be a challenger brand when it is the third biggest PR firm in the world? [00:21:49] How a modern international holding PR company today is different from what it was a decade ago. [00:21:57] Hear Scott talk about how, during this incredibly successful professional time in his professional life, he's had to deal with huge personal tragedy. His daughter Edie was diagnosed with cancer in 2011 and after a long and brave battle passed away in May last year. [00:22:16] Scott pays a tribute to his daughter Edie and describes the impact her illness and passing has had on his personal and professional life.[00:26:36] How Scott allowed Edie's illness to become part of his everyday professional life and would talk about it with colleagues. [00:28:02] How as a pare

Filip träffar Marta Karlqvist, som är chef för den nyligen sammanslagna kommunikationsbyrån Burson Cohn & Wolfe. Marta har drivit Cohn & Wolfe-delen sen 2010 och varit med om en otrolig tillväxtresa under dessa år. Ett samtal som handlar om att slå ihop två olika företagskulturer, hur det är att driva ett förhållandevis litet kontor i en stor global koncern och hur den lite intensiva enstöringen från landet lyckas få med sig folk genom att inte tillåta skitsnack.Tjena Chefen leds av Filip Strömbäck, som till vardags utvecklar den digitala och anonyma matchningstjänsten Exparang. See acast.com/privacy for privacy and opt-out information.

In this episode of The #DigitalDiplomacy Podcast we talk to Matthias Lüfkens, who is Head of Digital at the PR agency Burson Cohn & Wolfe in Geneva, Switzerland, and author of the annual #Twiplomacy study. In the interview, Matthias Lüfkens talks about the results of the Twiplomacy study 2018 and the changes he has witnessed in the diplomatic uses of social media since he started the study series in 2012. Lüfkens tells us how world leaders and foreign ministries use the different social media platforms, what they communicate, and who they direct their messages to. He talks about the need for diplomatic actors to be on social media, disinformation, filter bubbles, risks and mistakes, why the Danish Prime minister Lars Løkke Rasmussen and Foreign Minister Anders Samuelsen are among his favorite digital diplomats and much more. You can follow Matthias Lüfkens on Twitter as @luefkens. You can find more information about the different Twiplomacy studies at @Twiplomacy and read them here: https://twiplomacy.com . Thank you for listening to this episode! If you liked it, please share it with others that you think could be interested. And please give us a review on iTunes or Soundcloud, so that we can start getting traction and reach many more people around the world who are interested in the world of diplomacy and international relations in the 21st Century. We’ll be back soon with more interviews with interesting perspectives on the way diplomacy is changing, evolving, and adapting to the disruptive changes our societies are undergoing these years. The #DigitalDiplomacy Podcast is produced by the Embassy of Denmark in Spain. It is edited and hosted by Communications Officer Mikkel Larsen. Music by Bebeto, “Ambient Loop” ((CC) / https://freesound.org/people/bebeto/sounds/554/ ).

Paul Holmes and Arun Sudhaman discuss the dramatic takeover of Burson-Marsteller by Cohn & Wolfe, exploring what it means for  both firms, their leadership and the broader industry in general.  Show Notes: 'The Big Prize Is Revitalising Burson': PR Industry Responds To Blockbuster Merger WPP Creates 3rd Largest PR Firm With Burson Cohn & Wolfe