Podcasts about collective bias

You would be hard-pressed to find a nicer, more passionate guy than Ted Rubin! I have been a fan of his for many years and I am absolutely honored he agreed to be on the show. He is truly one of the good guys and I am so grateful to get to know him just a little bit better. He's fascinating! A little more about Ted: Ted is a leading Social Marketing Strategist, International Keynote Speaker, Business Advisor, and… Author, Connector, Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR… a concept he believes is the cornerstone for building an engaged multi-million member database and engaged community, many of whom are vocal advocates for the brand. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat, and soul of Collective Bias, thank you for building a great company. From innovations like CB socially to the amazing relationships, you built with the blogger community, clients, and employees, you drove the epic growth. You will be missed!” Advisory Boards, past and present… Aptaris, Big Fuel, Blue Calypso, Brand Innovators, Collective Bias, Crowdsourcing Week, Dynamic Signal, Evergreen Trading, GoodXChange, Impactica, OpenSky, Photofy, SheSpeaks, Spaceback, The Coupon Bureau, TapTank, and Zuberance. Many people in the social media world know Ted Rubin for his enthusiastic, energetic & undeniably personal connection to people. He has been listed as #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers… and most recently to the leadersHum Global Power list of the Top 200 Biggest Voices in Leadership for 2022. Return on Relationship, ROR, #RonR is the basis of his philosophy… It's All About Relationships! His books are as follows: Return on Relationship 2013, How to Look People in the Eye Digitally 2015, The Age of Influence 2017, and 2022 released Retail Relevancy, written along with business partner and Retail Thought Leader John Andrews. Learn more about Ted at TedRubin.com, ReturnOnRelationship.com, @TedRubin, and LinkedIn.com/in/TedRubin.

In 2008, before the influencing Earth cooled, John Andrews and Ted Rubin came together over a radical new idea to involve bloggers in marketing campaigns. Their new book, Retail Relevancy, offers strategies based on 14 years of research, common sense, and lessons learned to help brands convert content to commerce. We talk about content marketing's humble beginnings at Collective Bias, the myth of large followings, and how influencers of any size can find their place at the table.

SummaryThis Rogue Creators episode was stoked to have on a special guest from Harvest Group! Bryan and Loren were joined in the studio by Ella Jane Dantzler, their Senior Marketing Manager. Harvest Group is a full-service retail growth agency serving Walmart, Kroger, and now Target. By word of mouth and social platforms, we have been able to see firsthand how the healthy company culture is pushing Harvest Group to new heights. You will want o to hear how people like Ella Jane are creating a company all of us would want to work at or with!  Check it out!Shownotes[0:48] Introducing Ella Jane Dantzlerand Harvest Group[1:32] What are you obsessed with?[5:10] Harvest Group… Everyone wants to work there![6:27] From NYC To Senior Marketing Manager[10:08] Awards and Recognition with Harvest Group[10:42] Culture at the heart of Harvest Group[13:00] Authenticity on social media[17:40] Creativity withing rebranding[21:25] Imposter Syndrome[25:03] What's next for Harvest Group?[30:14] Wrap Up[31:28] Rapid Fire LinksBryan FittinLoren LewisElla Jane DantzlerHarvest GroupQuotes“I think we could all kind of look back and say, ‘thank you' to our first boss who hired us. Like, why did he hire me? I no clue.” (7:05) - Ella Jane Dantzler“I think harvest and the founders really were intentional about the values that they chose and carrying those forward. And 15 years later, we're still talking about those same values.(11:29) - Ella Jane Dantzler“Our clients often comment on our culture and how you want to work with somebody who you like.” (12:09) - Ella Jane Dantzler“[On documenting, not creating,] And I think that you've done that through a lot... rather than like, Hey, we need to make a social media post. What can we do? And what can we come up with? It's like, I'm just going to document what we're doing and we're just already doing it.”(12:35) - Bryan FittinCulture Creation as ContentThis Rogue Creators episode featured Ella Jane Dantzler, Senior Marketing Manager of Harvest Group. Bryan and Loren were stoked to have her hang out and discuss how creating a stellar company culture is synonymous with creating good marketing! Harvest Group is a full-service retail growth agency serving Walmart, Kroger, and now Target. Harvest Group's track record consists of Entrepreneur Magazine's 2018 Top Company Cultures, Forbes 2019 Small Giants, and Inc.'s Best Workplaces of 2020. Ella Jane has four-plus years of experience in marketing and content management, specifically in the shopper marketing and social media industry. She has experience ranging from social media, public speaking, and editing, companies such as Collective Bias, Stone Mill Bread Company and now Harvest Group.By word of mouth and social platforms, we have been able to see firsthand how the healthy company culture is pushing Harvest Group to new heights. You will want o to hear how people like Ella Jane are creating a company all of us would want to work at or with! From culture-building to leaving space for creative side projects, we hash it all out on this episode. Authenticity on Social Media Harvest Group has taken considerable measures to use social media authentically. We are not all hoodwinked into dismissing the amount of curating and crafting that goes on for a typical companies post. Harvest Group wanted to create a culture that could be documented at any time and continue to push forward its values as a healthy, thriving, and fun company. With that being said, there still needs to be a strategy; you cannot just throw things out there. Where is the line of between high quality and accuracy without being posed? A key ingredient for Ella Jane is to ask herself if the post would be adding value. Would it add value to the team, to the client, to the person scrolling?"if I'm scrolling through LinkedIn, Actually learning something, or if I'm not learning something applicable about my business, I'm learning something about harvest group."(13:46) - Ella Jane DantzlerAlthough Ella Jane's background was in curated photography flooded feeds, she is helping shape Harvest Group as using the platform to tell who their people are. In some ways, it is a more journalistic approach. Then by telling the story of people's heart for their clients and positions, it can give actual value rather than being a feedback loop of self-promotion. ​​" Social media presence gives you a chance to kind of get to know who they are and their personality a little bit more than those other venues."(14:55) - Ella Jane DantzlerBringing Creativity into B2BOver the past year, we noticed a change in Harvest Group branding and learned Ella Jane got to head up that mission! Bringing thier own creative flare, she was able to take charge in starting up a noticeable change in the content designs for social. Little did we know, she was pregnant at the time, and during the final days of deciding on the logo concept, she ended up having her son. "And he [her boss] was like, 'Is it gonna stress you out or make you feel really glad to see like these final concepts that came through?' I'm like, 'Yes, please! Oh my gosh, it would make me feel so happy!"(20:43) - Ella Jane DantzlerImposter Syndrome Along the Way"I think we could all kind of look back and say, 'thank you' to our first boss who hired us. Like, why did he hire me? I no clue." (7:05) - Ella Jane DantzlerElla Jane and many of us have similar stories of stumbling into the careers we have now. With her first experience to today, she was able to walk us through what her interaction with the dreaded imposter syndrome has looked like. Working with employers and colleagues who believed in her and her abilities made all the difference. Instilling confidence to take risks and own mistakes became a culture she wanted to multiply out. "Having the learner mentality and having the vulnerability to, you know, both acting confidence, but also ask questions… but you can't just sit back and be like, let's just wait for it to sink in, but [you have to be] going after it and then giving yourself the grace to really learn before you act."(22:43) - Ella Jane DantzlerElla Jane, A Rogue CreatorInitially, we were stoked to speak to Ella Jane on how she is considered a Rogue Creator when it comes to company culture, and then we found out she is a Rogue Creator on a whole different level as well! Ella Jane calls them doodles, but we have loved her art account on Instagram. Go check it out for some drawings, cards, jokes, and paintings under the handle of Ella Jane Illustrations.Next For Harvest GroupAs Harvest Group continues its endeavors to add value, you will be seeing more content like guides, perspectives on retail news and spotlights on the employees and clients that are the foundation of the company. Keep an eye out for Harvest Group and Ella Jane Dantzler; we are excited about what they both will be up to next!www.RogueCreators.club

‘’A network gives you reach but a community gives you power. Networks connect and communities care.’’ – Ted Rubin. Ted Rubin is a leading Social Marketing Strategist, Speaker, Photofy CMO... Author, Connector, Provocateur. In 2009 he started using/evangelizing the term ROR, Return on Relationship, (#RonR). Many people know Ted for his enthusiastic, energetic, and undeniably personal connection to people. In this episode, Aoife and Ted discuss the impact of creating a business community, and how empowering employees can motivate, instill greater trust and improve longevity as well as performance results. Key points covered in the episode include; - Ted’s introduction to business, working on Seth Godin’s start-up and his shift from sales into marketing. - Empowered employees power your brand. - Identifying your core values and showing the human side to your business. - How negative feedback or criticism can bring opportunities. By giving your employees or customers a voice, you can act on their feedback. - Seeing employee creative content as a resource for reach. - How work and home life can be interlinked. - The benefits of creating a business community. - Developing a pre-approval process for content. - The attitude of putting people first, rather than profit. - A look into how the working world is shifting. - Ted’s personal views on hiring techniques. - The impact of the pandemic and the lessons we can carry forward. Ted was Chief Social Marketing Officer (a title he created in 2011) of Collective Bias, and a principal shareholder until the 2016 acquisition by Inmar. In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat, and soul of Collective Bias, thank you for building a great company. From innovations like CB. Socially to the amazing relationships you built with the blogger community, clients, and employees, you drove the epic growth.’’ Connect with Ted Rubin: http://www.TedRubin.com http://www.linkedin.com/in/TedRubin/ https://twitter.com/TedRubin Connect with Happier at Work host Aoife O’Brien: http://www.happieratwork.ie http://www.linkedin.com/in/aoifemobrien http://www.twitter.com/HappierAtWorkHQ http://www.instagram.com/happieratwork.ie http://www.facebook.com/groups/happieratworkpodcast Resources – Ted Rubin Books : Return on Relationship How To Look People In The Eye Digitally The Age of Influence: Selling to the Digitally Connected Customer Available now on https://tedrubin.com/books/

Peers Have Influence Over Consumers, Celebrities Don't. This according to research by Collective Bias. On the day that Trump has his account fact checked, I look at why President Trump uses Twitter as his chosen channel to influence his followers, and more importantly should an entrepreneur follow his lead?I dive into the stats behind Twitter, its value for trends, time sensitive information and customer engagement. Credit to Sprout Social for informative post:Too summarise - The Twitter algorithm is constantly evolving.The Twitter timeline is a mix of algorithmic content and real-time content.You can turn off the Twitter algorithm in your own feed display, if you want.Twitter’s curation means that content quality and connecting with your followers are still essential ways to help your posts get reach and visibility.We also discuss Admiral James Stockdale, and what Jim Collins coined as the StockDale Paradox, and what guidance that gives to entrepreneurs about their messaging during this time. It's not about being optimistic, but having faith and being realistic about the challenges at hand. Admiral Jim Stockdale said, “This is what I learned from those years [1968-74] in the [Hanoi] prison camp, where all those constraints just were oppressive. You must never ever ever confuse, on the one hand, the need for absolute, unwavering faith that you can prevail despite those constraints with, on the other hand, the need for the discipline to begin by confronting the brutal facts, whatever they are. We’re not getting out of here by Christmas.”If a person wants to write their own version of events, then Twitter enables them to circumvent the traditional filters and restrains of editorial media. As Trump has found this makes Twitter a supremely powerful platform but also one to be managed with due care and attention.For a blog post which accompanies this podcast please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Please Support the show (http://www.eastwestpr.com)Rate us and share us. Thank you. Support the show (https://www.eastwestpr.com/podcast-speakpr)

In this episode, I’m really excited to have as my guest, John Andrews, CEO of Photofy App. John has 20+ years of work in the digital marketing field. He helped build one of the first "people as media"platforms at Walmart called ElevenMoms and founded Collective Bias (acquired by Inmar in 2016) and teaches as an adjunct professor at NC State University. In our discussion, John and I talked about: Changing the retail experience to adapt to online Building relationships and serving user-specific content Being your own User Show Notes and Blog The Podcasts

Ted Rubin is a leading Social Marketing Strategist, Photofy CMO... Author/Speaker/Provocateur. Ted was Chief Social Marketing Officer of Collective Bias (an early entrant to the content and influencer marketing space) ... and a principal shareholder until the November 2016 7-figure acquisition by Inmar. In the words of Collective Bias Co-Founder, and content marketing thought-leader, John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger/ influencer community, clients and employees, you drove the epic growth.” His book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2105 and The Age of Influence... Selling to the Digitally Connected Customer was released in May 2017. Ted is currently writing his latest book, along with business partner and Retail Thought Leader John Andrews titled Retail Relevancy. Return on Relationship, ROR, #RonR, a term he started using and evangelizing in March 2009, is the basis of Ted's philosophy... It’s All About Relationships!     Most passionate about To answer your question, and to be perfectly honest, I’m not really sure where I’m heading. Everybody who tells you that they know this is just fooling themselves. Everything we are working on today evolves as we go. Certainly, we have goals, but I always need to realign those goals. Right now, I spend most of my time involved with a company called Photofy. It’s a content market company. Once again, my business partner brought me there. We met 11 years ago when John was just ready to leave Walmart, He managed their emerging content and I still worked at e.l.f. Cosmetics. We both believed in those who were the influencers of the time, which were the bloggers, mainly because bloggers created content. John started a business called CollectiveBios, a content creation company that used a community of bloggers to create storytelling content at scale for brands. And I joined John. Brands weren’t necessarily ready for it. They weren’t prepared to let other people create content for them. It took a lot of “banging on doors,” a lot of patience and resilience, and a lot of hard work to break down those doors. Luckily, we succeeded in doing that and built a company that still exists. It was acquired in 2016 for a significant amount of money, and I thank John every day for that. Later on, John joined a company called Photofy as CEO. Immediately, I got an email saying, “Oh, and by the way, you are the CMO.” Photofy is a content creating tool. It empowers businesses of all industries to create and share high-quality branded content and to encourage their employees to create and share visual branded content on the fly. Ted’s career I have been an entrepreneur all of my life but I was very fortunate to approach Seth Godin when he just started his internet company Yoyodyne. I was intrigued by an interview on the radio in which he said that he always needs smart people who can sell anything. I said, “Well, that’s me...!” I started as a salesperson and ended up building the entire sales team to sell a product that was the first click-through online product, when no one knew what that was. So, I was lucky then, but I was also lucky to find John as a partner. A partner is a great match when he either does things that you don’t know how to do or does things that you don’t like to do. John and I are similar in many ways but we are also different and that works well for us. John is more sensitive. He talks a lot with our employees; he inspires and guides them. I don’t speak a lot; I prefer to use the products I’m selling and then people start asking me, “Hi, how did you do that?” or “Can you teach me...” and so on. I prefer to be bought than to...

Ted is a leading Social Marketing Strategist, Photofy CMO/Advisor, MC/Host of Brand Innovators Monthly Summits… Speaker/Author/Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and engaged community, many of whom are vocal advocates for the brand.   Ted built these for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and an equity partner, May 1st 2011. Ted worked closely with Collective Bias since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 seven-figure acquisition by Inmar.   In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships!   Looking to grow a real estate empire but don’t know where to start? Pick up a copy of Money, People, Deal by Stefan Aarnio for only $3.95 at www.moneypeopledeal.com/podcast.   To get exclusive podcast listener only offers for the 100K Challenge (like a free hotel room for the event), email Devin Savage at DSavage@StefanAarnio.com. To learn more about the 100K Challenge visit www.stefanaarniolive.com.    

I love "No Let Up!"  This episode does not lack energy--nor does any place or room with Ted Rubin in it! Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and community, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, the one he built for OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and a partner, May 1st 2011… a company he worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” With e.l.f. Cosmetics from 2008-2010, OpenSky from 2010-2011 and Collective Bias, Ted has become known for his active use of Twitter where he has in excess of 100,000,000 followers throughout his network, and grew 100,000+ followers for e.l.f. Twitter handles in 2009, over 200,000 for OpenSky in 2010, and well in excess of 2MM for Collective Bias and growing every day… all with deep engagement and interaction. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! Ted’s book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2015 and The Age of Influence… Selling to the Digitally Connected Customer was just released. At e.l.f., Ted’s responsibilities included communicating with and building e.l.f.’s client base (membership increased from 600k to in excess of 2.4MM during his tenure), leveraging brand equity through strategic marketing programs (with many major brands and publishers), and creating/developing/managing a major thrust into social media initiatives and partnerships and building the most highly respected social media presence in the cosmetics industry. In addition, the merging of traditional PR and the ability of social media to create/spread PR opportunities was leveraged to full effect under his tenure… a first for many companies and something which many are yet to understand. Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and pay attention.” Your Brand/Business is what you do; your Reputation is what people Remember and Share. Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo! Ted served as a Social Marketing and Engagement Advisor to Big Fuel Communications until they were acquired in March 2011 by Publicis Groupe, and is on the Advisory Boards of Aptaris, Brand Innovators, Crowdsourcing Week, Dynamic Signal, GoodXChange, OpenSky, and SheSpeaks. A native New Yorker, Ted holds a Bachelor of Science in Business and Economics from Cornell University. He is divorced, has two daughters in college, and lives in Pompano Beach, FL. Follow Ted on Social: Facebook: https://www.facebook.com/tedrubin  Twitter: http://twitter.com/@tedrubin  Insta: http://instagram.com/tedrubin  Pinterest: http://pinterest.com/tedrubin You Tube: http://www.youtube.com/user/tedrubinusa Linked In: https://www.linkedin.com/in/tedrubin     ======================  Request to Join the FREE Meredith Atwood Community & Coaching https://meredith-atwood-coaching.mn.co/ ======================  Buy Meredith’s Books: The Year of No Nonsense https://amzn.to/3su5qWp Triathlon for the Every Woman: https://amzn.to/3nOkjiH =======================   Follow Meredith Atwood & The Podcast on Social: Web: http://www.swimbikemom.com Instagram: http://instagram.com/swimbikemom   =======================  Want to Connect?  Email: same24hourspodcast@gmail.com =======================  Credits: Host & Production: Meredith Atwood Intro: Carl Stover Music Copyright 2017-2020, 2021 All Rights Reserved, Meredith Atwood, LLC

Amy and Chris from Collective Bias shed light on the early days at collective bias, and how far they've come in their 7-year journey as an influencer marketing company. They also share how important it is to give back, and discuss GiveCamp NWA, an event they were hosting that weekend to develop a web presence for non-profit companies. Guest contact info: Amy Callahan amycallahan@collectivebias.com Chris Whittle chriswhittle@collectivebias.com Hosts: Jeff@startupjunkieconsulting.com Michael@startupjunkieconsulting.com

This week Michael Harvey of the Northwest Arkansas Council and Brad Lawless of Collective Bias talk about growth in the NWA area. Connect with our guests: Michael Harvey@mikeeharvey http://www.nwacouncil.org/ Brad Lawless @BradLawless http://collectivebias.com/ http://www.arkansasmoneyandpolitics.com/ Music: “Enthusiast" by Tours http://freemusicarchive.org/music/Tours/Enthusiast/Tours_-_Enthusiast Thanks to Gallery Two25 http://two25gallery.com/ Visit us at: http://www.hark.tv/ Video Production by: http://retrocatmedia.com/

Minter Dialogue Episode #131 — This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of elf Cosmetics and Chief Social Media Officer at Opensky and Collective Bias. Being the most followed CMO on Twitter, Ted certainly walks the talk. In the podcast, we discuss the notion of building relationships in the different spaces (B2B, B2C…), how to scale social and garner employee engagement and participation, as well as improving blogger outreach and influencer marketing. Lots to chew on. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Socializing your Brand as Maria welcomes Lindsey Hodous ( the Sr. Business Development Coordinator) and Brad Lawless (the VP of social strategy) of Collective Bias. Collectiive bias is a publisher of high-quality, user-generated content that drives sales for brands and retailers.

Do you want to develop relationships that will lead to business? Are you wondering how you can use social media to build valuable connections? In this episode, I interview Ted Rubin, co-author of Return on Relationship. He's also the former chief social marketing officer for Collective Bias and OpenSky.  Show Notes: https://www.socialmediaexaminer.com/77

Mommy Bloggers: Stereotypes, Creativity and Engagement as Maria speaks with Holly Pavlika, the Senior VP of Strategy at Collective Bias and founder of MOMentum Nation. Holly discusses the stereotypes of Mommy Bloggers and how she is not really the pony tail, yoga pants-wearing woman of our imaginations, howbloggers spend a ton of time on other social channels more than linking back to their own site and offers herstandout moments of 2013 from a marketing to women perspective?