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Gail Taylor left behind a successful career as an investment advisor to go all in with music - in her 50s! Now, as a Canadian songwriter, author, keynote speaker and entrepreneur, she's a passionate advocate for the power of music to inspire change. Her new book, Curve Balls, is coming to shelves soon thanks to a successful Kickstarter campaign that raised $10K.In this episode, Gail shares her remarkable story and her tips for using Kickstarter. We talk about her journey from her early years using drugs as a form of escape, to becoming a successful investment advisor and then her pivot to music. She shares the behind the scenes of the Nashville music industry, how she uses music to help others, and the ins and outs of launching a creative project on Kickstarter.This is a great episode for creatives who...feel a big change is out of reachare curious about getting their own music madehave thought about using crowd-funding to launch their own creative projectsare always curious for ways they can turn their creativity into multiple revenue streamswould like to use their creative skills to foster positive change for othersThis episode is brought to you by our Premium Subscriber Community on Patreon and BuzzsproutFor a summary of this episode and all the links mentioned please visit:Episode151: Creative Canadian: Songwriter and Author Gail Taylor You can find Gail at gailtaylormusic.com as well as @gailtaylormusic on Instagram, Facebook, Youtube, and TikTok. You can also connect with her on LinkedIn.You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.Support the showYou can connect with the podcast on: Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUp For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastEach week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
Founder and CEO of marketing agency Church+State, Ron Tite drops by to discuss marketing in the wake of the pandemic. Author of the book “Think, Do, Say” and voted one of the Top 10 Creative Canadians by Marketing Magazine, Ron is an author, speaker, advertising writer, host, and executive producer for the podcast The Coup, which brings listeners inside the industries fighting for their futures. Standing out in a sea of noise on social media has never been more challenging. Ron and Erin seek to answer the question: how do you break through the noise? Ron lands on several things to help businesses stand out: crystalizing their purpose, presenting authentic messaging that aligns with that purpose and their audience, and allowing for honesty and imperfection in their advertising presence to breed trust and create novelty. As Ron emphatically states, “There's nothing more powerful in marketing than a consumer or a prospect saying ‘Ha! I've never seen that before.'” Follow Ron Tite on Instagram @rontite or check out The Coup on Apple Podcasts. You can also find his company Church+State at https://churchstate.co/ or his book “Think, Do, Say.” See omnystudio.com/listener for privacy information.
Founder and CEO of marketing agency Church+State, Ron Tite drops by to discuss marketing in the wake of the pandemic. Author of the book “Think, Do, Say” and voted one of the Top 10 Creative Canadians by Marketing Magazine, Ron is an author, speaker, advertising writer, host, and executive producer for the podcast The Coup, which brings listeners inside the industries fighting for their futures. Standing out in a sea of noise on social media has never been more challenging. Ron and Erin seek to answer the question: how do you break through the noise? Ron lands on several things to help businesses stand out: crystalizing their purpose, presenting authentic messaging that aligns with that purpose and their audience, and allowing for honesty and imperfection in their advertising presence to breed trust and create novelty. As Ron emphatically states, “There's nothing more powerful in marketing than a consumer or a prospect saying ‘Ha! I've never seen that before.'” Follow Ron Tite on Instagram @rontite or check out The Coup on Apple Podcasts. You can also find his company Church+State at https://churchstate.co/ or his book “Think, Do, Say.” See omnystudio.com/listener for privacy information.
Founder and CEO of marketing agency Church+State, Ron Tite drops by to discuss marketing in the wake of the pandemic. Author of the book “Think, Do, Say” and voted one of the Top 10 Creative Canadians by Marketing Magazine, Ron is an author, speaker, advertising writer, host, and executive producer for the podcast The Coup, which brings listeners inside the industries fighting for their futures. Standing out in a sea of noise on social media has never been more challenging. Ron and Erin seek to answer the question: how do you break through the noise? Ron lands on several things to help businesses stand out: crystalizing their purpose, presenting authentic messaging that aligns with that purpose and their audience, and allowing for honesty and imperfection in their advertising presence to breed trust and create novelty. As Ron emphatically states, “There's nothing more powerful in marketing than a consumer or a prospect saying ‘Ha! I've never seen that before.'” Follow Ron Tite on Instagram @rontite or check out The Coup on Apple Podcasts. You can also find his company Church+State at https://churchstate.co/ or his book “Think, Do, Say.” See omnystudio.com/listener for privacy information.
In this repeat episode from last January, Raj Thandhi, the Creative Director and owner of Pink Chai Media as well as the blogger behind Pink Chai Living joins Melissa to talk about choosing a word of the year and why this has been such a beneficial exercise for both of them over the years - in their businesses and their personal lives. This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:has thought about choosing a word of the year but hasn't made the plunge (it's not too late for this year!)already follows this practice and wants to hear about what others do and how they do itis wondering what all this "word of the year" stuff is!You can find Raj at her food and lifestyle website Pink Chai Living or on Instagram at @pinkchai (where she's very active in her IG stories!)For a summary of this episode and all the links mentioned please visit:Episode 89: Creative Canadian Raj ThandhiYou can connect with the podcast on: Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastEach week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@mhchipmunk), left a 20 year career in corporate retail and has been happily self-employed as a working creative for 13 years. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.
In today's episode I laugh it up with speaker, author, and CEO, Ron Tite. Ron was named one of the “Top 10 Creative Canadians” by Marketing Magazine and has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director for some of the world's most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. He is founder of Church+State as well as the host and executive producer of the hit podcast, “The Coup”. He is a former standup comedian and the host of the award-winning comedy show, Monkey Toast. I proudly put Ron on my personal Mt. Rushmore of keynote speakers. His message is in high demand around the world and he speaks about leadership, disruption, branding, and creativity. I first met Ron back in 2017 at Heroic Public Speaking Live in Ft. Lauderdale and we've been friends ever since. Here's my conversation with the brilliant and hysterical, Ron Tite… This season I'm exploring what high performers do behind the scenes. I've been enjoying fascinating conversations with professional stand-up comedians, magicians, actors, rappers, dancers, YouTubers, athletes, coaches, and everything in between to find out exactly what they do behind the curtain – when the cameras are off and the arenas are empty – to work towards mastery of their craft and to prepare themselves to perform at a world class level. I hope you find their insights, perspectives, and personal strategies as helpful as I do and use what they share to continue to Raise Your Game.Thank you so much for investing your time with us. I hope we helped you Raise Your Game and provided useful insight on how you can maximize your time and effort. If you found this episode helpful, would you be open-minded to supporting the show? Would you be kind enough to share it with a friend or colleague? Would you take 30 seconds and leave us a rating and review? Those two things help support the show's mission and message more than you know. And don't ever forget, a candle loses nothing by lighting another candle.Sustain Your Game teaches you how to bring your A game to every area of your life. With advice from top CEOs, journalists, social scientists, and more, you'll learn the framework for how to beat stress, stagnation, and burnout. Sustain Your Game will help you be the best in your arena, wherever that may be.Sustain Your Game if available now at http://www.SustainYourGameBook.comPlease make sure to join the conversations at @AlanSteinJr on all major social platforms, go to AlanSteinJr.com to subscribe to my Game Changer monthly emails.Additionally, you can order the audiobook of Raise Your Game: High Performance Secrets from the Best of the Best at http://www.Audible.com or wherever audiobooks are sold. You can also order paperback or hard copies, for you or your entire team or organization, at http://www.RaiseYourGameBook.com. Lastly, if I can ever be of service to you or your organization, please visit AlanSteinJr.com and StrongerTeam.com for a variety of speaking and coaching resources.
Named one of “Top 10 Creative Canadians” by Marketing Magazine...A best-selling author, speaker, producer, and entrepreneur, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director for some of the world's most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. He is founder of Church+State, host and executive producer of the hit podcast, “The Coup”, and publisher of This is That Travel Guide to Canada – a best-selling and award-winning satirical book. He has written for television. Penned a children's book. Wrote, produced and performed a hit play. Created a branded art gallery. And was executive producer & host of the award-winning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about leadership, disruption, branding, and creativity. Ron's first book, Everyone's An Artist – Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in October or 2019. -- This episode of Breaking Brave is brought to you by: SOULSNACKS! Soul snacks are single ingredient, eco conscious dog and cat treats! Sourced directly from farms in Ontario and wrapped in fully compostable packaging. Treating your pets never felt so good. Head to https://soulsnacks.ca/ and use coupon code BREAKINGBRAVE for 15% off your purchase!!! & CRANK COFFEE the newest member of the Neal Brothers family. Crank Coffee is a new Canadian whole bean coffee brand that is certified organic and fair trade. Founded by the Neal Brothers Peter and Chris. This brand was influenced by cycling, coffee lovers, and experts! Check it out at the Neal brothers online shop here: https://shop.nealbrothersfoods.com/collections/crank%C2%AE-coffee-co and USE COUPON CODE BRAVE for 20% OFF Your first Crank Coffee purchase! -- As always, thanks so much for tuning into Breaking Brave! If you like the show, please subscribe, review, and/or send us your suggestions or questions via the platforms below! For more from Marilyn Barefoot or to get in touch with her directly, please connect via: Marilyn's website: https://marilynbarefoot.com/ LinkedIn: https://www.linkedin.com/in/marilynbarefootbigideas/ Twitter: @MarilynBarefoot Instagram: @marilynbarefoot ABOUT Marilyn Barefoot, the Host of Breaking Brave: Breaking Brave is Hosted by Marilyn Barefoot, one of the foremost business coaches & creative ideators in North America - Marilyn gets hired by several of the world's biggest brands, companies, and organizations (the NHL, McDonald's, Deloitte, Coca-Cola, MTV, Viacom, The CFL, Forbes Magazine; to name just a few) to help them get unstuck and generate big, creative ideas. It helps us so much to have your feedback which goes a really long way in helping us shape the future of Breaking Brave and host the guests you're most interested in hearing from! So if you have the time, please subscribe, review, and connect with Marilyn on social media or through her website! And as always, thanks so much for tuning in!
As we head into summer and close out season 3 of the podcast, Heather Travis puts her formidable interview skills to the test as we discuss death row meals, defending our studios in a zombie apocalypse, the slow quality erosion of our favourite sneakers, how every woman has a story that needs to be told, how other people's passion can light you up and music... all the music. We also make a lot of pop culture references!This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for creatives who:just want to chill out for an hour and hopefully have some giggles while getting to know the quirkier sides of Heather and MelissaFor a summary of this episode and all the links mentioned please visit:Episode 111: The One With Unusual QuestionsYou can find Melissa at finelimedesigns.com or on Instagram @mhchipmunk.You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.You can connect with the podcast on:Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@mhchipmunk), left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
Setting boundaries in your creative business (and your life) are key to ensuring you're happy, successful and mentally and physically well. We talk about the key areas to look to and the questions to ask when you're determining what your boundaries are!This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for creatives who:are feeling like everything is chaotic in their business and their lifefeel like they're never getting anything accomplished or moving forwardare constantly saying yes at the expense of things that are important to themare struggling with feelings of burnout or overwhelmaren't living the life they thought they would be when they went to work for themselvesfear saying noare people pleasersFor a summary of this episode and all the links mentioned please visit:Episode 109: Setting Boundaries For Your Creative BusinessYou can find Melissa at finelimedesigns.com or on Instagram @mhchipmunk.You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.You can connect with the podcast on:Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@mhchipmunk), left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
We all have moments where we want to throw in the towel with our creative businesses but how do you know when it's really time to move on? And how do you navigate all the fears that come with that? And what do you do with your business when it's time? My original co-host Lisa Bolton is back this week and we talk all about knowing when it's time to let go, move on or pivot.This episode is great for anyone who:has a nagging feeling that they're no longer fulfilled by what their creative business doessuspects it's probably time to move on or pivot but is struggling with fear of change, fear of losing their identity, fear of losing an income or fear of "what's next?"is ready to move on but has no idea what to do next (and has a lot of fears around that question mark)is ready to move on but has no idea what to do with their current businessFor a summary of this episode and all the links mentioned please visit:Episode 106: When Is it Time to Move On From Your Creative Business?You can find Melissa at finelimedesigns.com or on Instagram @mhchipmunk.You can find Lisa at lisadawnbolton.com or on Instagram @lisadawnboltonYou can connect with the podcast on:Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@mhchipmunk), left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
84. Ron Tite - What Generous Leaders Think Do and Say “If monopoly, the most pure capitalist board game, the definition of capitalism, believes we need to be more generous as leaders toward people beyond our offices than certainly we can.” Guest Info: An entrepreneur, speaker, and best-selling author, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world's most respected brands including Air France, DoorDash, Evian, Johnson & Johnson, Intel, Microsoft, Volvo, and many others. He is founder and chief creative officer of Church+State, host and executive producer of the hit podcast, “The Coup”, and executive producer of the documentary film, Fresh Water (Crave, 2021). He has written for television. Wrote and performed a hit play. Created a branded art gallery. And published an award winning comedy book with the cast from CBC Radio's hit show, “This is That”. In demand as a speaker all over the world, Ron speaks to leading organizations about creativity, disruption, branding, and leadership. Ron's first book was, (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think • Do • Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in October of 2019. Ron sits on the advisory boards for the Toronto Sketch Comedy Festival and the Institute for Health & Human Potential. Favorite Quote: "Truth and trust in an organization means there's no meeting before the meeting." — `Suzie Welch R.O.G. Takeaway Tips: What do you think? Meaning what is your bigger purpose, your “why”, your values and beliefs. What do you do? What are the actions you take, things you prioritize that honor what you think. What do you say? Take a scroll and audit your posts, tweets and articles. Hear the words you use when communicating with others. Do they echo your purpose and express it in meaningful ways? This week, invest some quality time considering what you believe. With respect to that belief – what actions are congruent and activated? Lastly, think about the messages you share, the stories you tell and the impact you make with your words. It matters. Trust matters. You matter. Resources: RonTite.com Ron Tite on Twitter (@RonTite) Ron Tite on LinkedIn (in/RonTite) ChurchState.co Everyone's an Artist (or at Least They Should Be): How Creativity Gives You the Edge in Everything You Do Think. Do. Say.: How to Seize Attention and Build Trust in a Busy, Busy World Think. Do. Say. Audiobook Ron Tite - Named "Top 10 Creative Canadians", Innovation Expert and Bestselling Author Coming Next: Episode 85: we will be joined by Michele Meyer-Shipp, CEO Dress for Success Worldwide Credits: Ron Tite, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.
Creative burnout can have a direct impact on your mental health and your ability to earn a living as a working creative. This week, we have an honest conversation about creative burnout, how you can protect yourself from it and what to do when you find yourself in the midst of it.This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for creatives who:isn't sure if they're feeling burnt out and wants to understand what to look forstruggles with periodic episodes of creative burnoutis feeling burnt out and isn't sure what to do nextis looking for tools to prevent future burnoutFor a summary of this episode and all the links mentioned please visit:Episode 105: Creative BurnoutYou can find Melissa at finelimedesigns.com or on Instagram @mhchipmunk.You can connect with the podcast on:Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@mhchipmunk), left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
Are you ready to quit your day job and take your creative business full time? Or maybe you have a creative business already but you're ready to try something new. Then this episode is for you!This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:who is thinking of turning their creative hobby into a businesswho has a side business and is wondering if now is the right time to take the next stepwho has a successful creative business but is starting to wonder if it's time to do something new.For a summary of this episode and all the links mentioned please visit:Episode 85: So... You Want to Quit Your Day JobYou can also connect with us on:Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
As the busiest season of the year for creative businesses approaches we talk about how to make time for self-care - and what self-care really is (it's not just a massage or spa appointment)! Hit the ground running and make this holiday season your best with a body and mind that are up to the challenges. And schedule in some downtime for the new year to rest and recuperate.This episode is great for all creatives, regardless of whether Q4 is your busy season. Learn 6 key components of managing your health and well being. We also talk about some self-care options for those of you who find some of the more talked about self-care options (like spa visits or massages) stressful. And we talk about why sometimes full on adulting like meal prep, going to the dentist and getting insurance can be a form of self-care!For a summary of this episode and all the links mentioned, please visit:Episode 77: Self Care for Creative Entrepreneurs For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.
As creative business owners, our creativity is our livelihood - which means it's so important we take steps to protect it. Lawyer Andrea Henry of Henry Business Law joins us in this episode to talk about how you can take steps to protect your creative business and your intellectual property including what you can do yourself and where you should get a lawyer to help you (and how to find a lawyer that gets you and your business!)For a summary of this episode and all the links mentioned, please visit:Episode 75: Protecting Your Creative WorkFor a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it's the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth. When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like. That's why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She's owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Are best practices really the best idea? Ron Tite joins Marc Binkley for a great conversation about how leaders unlock creativity by ignoring short-sighted metrics and lead growth by through a better way of thinking about corporate purpose. Background on RonNamed one of the top 10 Creative Canadians by Marketing Magazine. He's the CEO and founder of the Brand Agency named Church & State with clients like Walmart, Doordash, Manulife. Ron is Host & producer the hit podcast called “The Coup”, author of Think Do Say a book about creating momentum through organizational alignment and co-author of Everyone's an Artist which explores the battle of attention through lessons from artists like musicians and painters. Finally, Ron is also an in-demand keynote speaker on the topics of his books as well as how to lead creative disruption and brand storytelling. Timestamps1:17 – Introducing Ron Tite3:30 – The challenges facing brands and marketers5:57 – Why building trust and differentiation are different today than before9:26 – Why some metrics are myopic11:40 – Short termism, the failure of digital and why brands are becoming more old school 18:19 – The problem with the “next big thing”21:08 – The opportunity for more impact despite having less data24:54 – Why earning customer trust is important for brands27:06 – Why marketers are ignoring best practices and taking more creative risks30:50 – The meatball bath bomb: unlocking creativity through brand experiences35:10 – Why the order of Think > Do > Say matters37:05 – The role of purpose in marketing 38:46 – What marketers get wrong about their corporate purpose 44:14 – How leaders can align their people to corporate purpose AND inspire creativity47:07 – Find out more about RonOther LinksRonTite.comRon Tite on LinkedInChurch & StateThink. Do. Say. on AmazonMeatball Bath BombThe Coup PodcastBob Hoffman Ad Tech WeaselsThe downside of short-termism by Peter FieldGeorge Lois Story about launching Tommy HilfigerBrand purpose. The biggest lie the ad industry ever told? by Tom Roach
Lawyer Andrea Henry of Henry Business Law joins us this week to talk about how you can take steps to protect your creative business and your intellectual property including what you can do yourself and where you should get a lawyer to help you (and how to find a lawyer that gets you and your business!)For a summary of this episode and all the links mentioned, please visit:Episode 49: Protecting What You Create with Lawyer Andrea HenryFor a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson. And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth. When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like. That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada.
Everyday, consumers vote with their time. Attention is the new currency and if you aren't getting eyeballs on your efforts, then no one is paying attention to what you're doing. Marketing yourself, and your business, is the greatest sales strategy you can subscribe to. On today's episode of The Richard Robbins Show I was privileged enough to sit down with best-selling author, award-winning advertising writer, speaker, comedian and “Top 10 Creative Canadians” as named by Marketing Magazine, Ron Tite. You can find show notes and more information by clicking here: http://bit.ly/36WpIvG
Ron Tite has been named one of the “Top 10 Creative Canadians” by Marketing Magazine, Ron has always blurred the lines between art and commerce. He has been an award-winning advertising Creative Director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. He is the Founder and CEO of Church+State, a Toronto-based marketing agency, Editor in Chief of The Business Casual, and Publisher of This is That Travel Guide to Canada – a best-selling, award-winning satirical book from the creators of CBC Radio’s hit show, This Is That. He has written for a number of Television shows. Penned a children’s book. Wrote, produced and performed the hit play, The Canadian Baby Bonus. And was Executive Producer & Host of the award-winning comedy show Monkey Toast. In demand as a speaker on disruption, innovation, creativity and content marketing, Ron speaks to leading organizations all over the world about “Think. Do. Say.”, his own take on modern business. Juggling Multiple Roles Being in the public speaking business, Ron is used to being introduced by someone else, but when asked to introduce himself, Ron admits that it took him by surprise. “I used to proudly say I’m a comedian, or a comedian who works in advertising, or I’m a creative director… now there’s just so many... I think I referred to myself as a plate spinner. You know those people who balance up to 20 plates and they just spin the plates? That’s what I kinda do” Improvisation as a Way of Life That may sound like a wishy-washy way to describe himself to some, but that’s exactly the best way to describe Ron. From doing stand-up comedy to shooting commercials to writing books and building businesses, Ron has tried more things than what the average person can probably dare imagine, and he attributes a part of it to the lessons he learned from his improvisation career. “In improv, you don’t know where the scene is going to go. When I started this business of Church + State, I didn’t know where it was gonna go… I was really, really comfortable in just the iterative process and finding out where this thing goes.” Expectations vs Reality When asked about what made him give up his previous career to start his own business, Ron replied with, “I wanted to change the way ad agencies approach clients’ problems,” which was a noble idea -- except for the fact that he didn’t really know what to expect. He said he just knew that he would have to quit so he would be forced to reinvent himself and the way he does things, and it did work for a while. His public speaking business initially paid for the expenses of the agency until the time to pay employees their first salary came and he discovered that their company didn’t have the funds to do that. Teachable Moment Ron said that this left him at a loss. He freely admits that he knew nothing about finances. In fact, he’s well too aware of that fact that he was ready to shut the business down after six months if things didn’t go well. He then relayed the story of how one of his first employees, after overhearing him discussing the problem with a colleague, offered not take on any salary for a few weeks while they were sorting things out. [Text Wrapping Break][Text Wrapping Break]This made him realized that the business was no longer just about him. He’s always felt grateful to the people who wholeheartedly placed their trust on him, so it’s now his responsibility to not let them down. The Rainbow After the Rain As a comedian, Ron has mastered the art of finding the positive side of everything -- including that of his initial business failures. When asked how he does this, he said that the key is honesty. Ron explains that people often get the impression that improv guys just come up with ideas on the spot all the time, but few know how much time and effort they can spend on rehearsing dialogues and rehashing them over and over again until they become suitable for the audience’s consumption. Parting Advice for People Struggling in Their Chosen Paths “Never ignore the reality of the room.” It will always be there for everyone to see anyway, so the sooner you acknowledge it, the sooner you will be able to find ways to fix it. Also, always try your best to explore additional options -- even the ones that you might not necessarily like. Opportunities rarely ever come knocking on your door so you have to seek them out. He’s really grateful that he was Favorite Book Ron has many favorite books but there is one that he credits with changing his life, and it’s John Irving’s The Imaginary Girlfriend. It’s basically the story of someone who was made to believe that he cannot do something because of his background and how he persevered to carve his own path in life -- a story that Ron said he connected with on a personal level as a former wrestler and a published author like John Irving himself. Resources If you wish to know more about Ron and his business, just head over to www.rontite.com or www.churchstate.co to see what he’s been up to or to contact him for public speaking engagements. You’re also more than welcome to stalk him on Twitter, LinkedIn, Facebook, and Instagram.
Named one of the “Top 10 Creative Canadians” by Marketing Magazine, Ron has always blurred the lines between art and commerce. He has been an award-winning Creative Director for some of the world’s most respected brands, he is Founder and CEO of Church+State (a Toronto-based marketing agency), Editor in Chief of The Business Casual, and Publisher of This is That Travel Guide to Canada – a best-selling, award-winning satirical book from the creators of CBC Radio’s hit show, This Is That. He has written for a number of Television shows, penned a children’s book, wrote, produced and performed the hit play, The Canadian Baby Bonus, and was Executive Producer & Host of the award-winning comedy show Monkey Toast. That and a whole lot more! Join The Brotherhood Join the Front Row Dads private Facebook community so you can ask questions, share ideas, and be part of a supportive group of incredible brothers who help one another navigate the role of marriage and fatherhood. Visit FrontRowDads.com/facebook For more information, visit FrontRowDads.com
Ron Tite is a very funny guy - not to mention, a very creative one. Named one of the 'Top 10 Creative Canadians' by Marketing Magazine, he’s been an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. Once a professional comedian, he now helps brands develop their content and storytelling strategy. Executive Producer & Host of the Canadian Comedy Award-winning show Monkey Toast, Ron is also a featured marketing expert on the new Mark Burnett-produced business reality show, Dream Funded. His latest book, ‘Everyone’s An Artist (Or At Least They Should Be)’ explores why the most successful executives and entrepreneurs have learned to think like artists. We caught up in Toronto to talk about the power of reinvention, counterintuitive thinking and how comedy teaches you to rebel and break the rules.
Ron Tite is a very funny guy - not to mention, a very creative one. Named one of the 'Top 10 Creative Canadians' by Marketing Magazine, he’s been an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. Once a professional comedian, he now helps brands develop their content and storytelling strategy. Executive Producer & Host of the Canadian Comedy Award-winning show Monkey Toast, Ron is also a featured marketing expert on the new Mark Burnett-produced business reality show, Dream Funded. His latest book, ‘Everyone’s An Artist (Or At Least They Should Be)’ explores why the most successful executives and entrepreneurs have learned to think like artists. We caught up in Toronto to talk about the power of reinvention, counterintuitive thinking and how comedy teaches you to rebel and break the rules.
Has the time come for artists, creators, and innovators to rule the world? Does the artist have not only the skills to succeed in today's world but also something to teach the "non-artist." According to our guest, we all have an inner artist that wants to get out and express them self and when we let that happen regardless of our profession anything is possible. Ron Tite is CEO of The Tite Group, a content marketing agency based in Toronto. He was named one of the “Top 10 Creative Canadians” by Marketing Magazine, he's been an award-winning advertising Writer and Executive Creative Director for some of the most respected brands including Air France, Evian, Hershey, Kraft, Intel, Microsoft, Volvo, and many others. He's also Executive Producer and Host of the Canadian Comedy Award winning show Monkey Toast and is a featured marketing expert on the new Mark Burnett-produced business reality show, Dream Funded. He has written for some other television series, penned a children's book, and wrote, performed, and produced the play, The Canadian Baby Bonus. Now he adds author to his credits with his first book, Everyone's An Artist (Or At Least They Should Be). Highlights - The expression economy 3-key ways of being an artist will teach you Why artist's can win the time battle with customers 4- inquiries every creator should contemplate Resources BlueHost Warrior's if you need secure, hassle-free web hosting for your website or blog BlueHost is our pick. They are easy-to-use, affordable and reliable. No technical experience needed to get up & running or to transfer your current service. BlueHost saved us tons of money and has the best service. Visit creativewarriorsunite.com/bluehost for our offer or get the link in our show notes. Acuity Scheduling If you want more of your most valuable resource back, automate your calendar with our top pick, Acuity. No more back and fourth, no-shows or multiple calendars to manage. All appointments, reminders, cancellations, even payments happen with 1-click. Acuity helps you gain time! Visit creativewarriorsunite.com/acuity for our offer or click the link in the show notes. Grammarly In our fast pace world, we still need to clearly and confidently communicate what we want to say. Grammarly is our private editor 24/7 checking our spelling and grammar whenever we write something online to help avoid embarrassing mistakes in comments, tweets, and status updates! Grammarly is a Better Way To Write. Visit creativewarriorsunite.com/grammarly for our offer or click on the link in the show notes. Audible Books The easiest way I know to get inspired when reading is not an option is with AudibleBooks. You can regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Visit creativewarriorsunite.com/audible for our offer or click on the link in the show notes. New Free MasterClass: Warriors, if 80% of your income comes from 20% of your clients, 80% of your clients are the wrong clients! Imagine what it would be like to have almost 100% of your income come from all your clients because you're working with the right clients. Learn how knowing their secret language will attract your right clients— people who value what you do and are eager to pay you what you're worth. To register for this new masterclass, go to YourRightClients.com, and I'll see you in the masterclass! Guest Contact - Website Twitter Facebook Books Everyone's An Artist (or At Least They Should Be): How Creativity Gives You the Edge in Everything You Do Mentions - “Rocket science is only rocket science.” Gordon Cassidy "Creators and empathizers, pattern recognizers and meaning makers, artist, inventors, and big picture thinkers will reap society's richest rewards and share its greatest joys." Daniel Pink Virgin Air Safety video Gift:Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.
Trained at Toronto’s legendary Second City, Ron was named one of the “Top 10 Creative Canadians” by Marketing Magazine. His work has been recognized by organizations from The London International Advertising Awards to The Advertising and Design Club of Canada. He is founder and CEO of The Tite Group and Executive Producer and Host of the Canadian Comedy Award-winning show Monkey Toast. He has written for a number of other television series, penned a children’s book, and wrote, performed, and produced the play, The Canadian Baby Bonus. His new book, Everyone’s An Artist (Or At Least They Should Be), was recently published. Oh, he's also a big Blue Jays fan just like me! Music by Afraaz Mulji.
Today’s guest shares his secrets for tying creative principles into brand experiences. Unleash your inner artist! Creativity is the driver behind groundbreaking ideas and memorable brand experiences. And solving unforeseen customer service problems requires a level of finesse nobody can get from a script or rule book. In many ways, these things require the work of an artist. However, those creating brand experiences often work in a typical corporate environment, where artistic thinking is easily stifled and forgotten. A true artist, as our guest Ron Tite explains, does not worry about ROI, competition or sales quotas. Sound scary? Maybe, but companies like AirBNB have found success in truly creative solutions to real-life problems, and their competitors never saw it coming! So how can you stay ahead of the next AirBNB in your industry? How can you BE the next AirBNB? Fear not. You can still find your inner artist! Join us as we discuss how to create an environment that’s conducive to creative thinking. Ron shares tips for channeling your inner artist to deliver groundbreaking innovation, truly valuable content, and game-changing customer service solutions. About our guest Trained at Toronto’s legendary Second City, Ron was named one of the “Top 10 Creative Canadians” by Marketing Magazine. He’s been an award winning advertising writer and Creative Director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo, and many others. He is founder and CEO of content marketing agency The Tite Group, Executive Producer & Host of the Canadian Comedy Award-winning show Monkey Toast, and is a featured marketing expert on the new Mark Burnett-produced business reality show, Dream Funded. He has written for a number of other television series, penned a children’s book, and wrote, performed, and produced the play, The Canadian Baby Bonus. In demand as a speaker on innovation, branding, content marketing, and his own take on modern business, “The Expression Economy”, Ron has spoken to leading organizations all over the world. His upcoming book, Everyone’s An Artist (Or At Least They Should Be), will be published by HarperCollins in 2016. Connect with Ron Twitter Linkedin Facebook Instagram Related Content Simon Sinek’s TED talk, Start with Why Adam Grant’s TED talk, The Surprising Habits of Original Thinkers Customers That Stick® post, To WOW Customers, Listen and Care 360Connext® post, 5 Silent Issues that Destroy Customer-Focused Innovation Episode 101: How the Innovation Process Fails Us Episode 106: J V Crum, Social Consciousness in Business Sponsor message: Develop your customer experience mission Do you know how to deliver the superior customer experience you visualize? We can help your team become a force for positive change, starting with a customer-centric mission. The Customer Experience Investigators™ at 360Connext specialize in helping companies across industries and around the globe develop and internalize unique and scalable customer-focused missions. To compete with the other 89% of companies staying afloat by providing better experiences, you need a compass for making astounding changes in the customer experience while breaking down the silos that are holding you back. We offer evaluations, workshops, and roadmaps to keep your wheels firmly planted on the road to a customer-centric future. Join us on our mission To Create Fewer Ruined Days for Customers™ today. Visit us at 360Connext.com. Learn more about your ad choices. Visit megaphone.fm/adchoices