Podcasts about dachis group

Episode Summary In this episode of Sunny Side Up, Chris Moody interviews Brian Kotlyar on today's challenges and opportunities in B2B marketing. Brian emphasizes the pivotal role of data warehouses in refining marketing strategies, noting that traditional methods are waning in effectiveness. He champions smaller, targeted projects for better risk management and stresses the significance of tailoring strategies to individual needs. Even as technology advances, Brian underscores the enduring value of foundational business skills. The discussion guides B2B marketers, urging adaptability, foresight, and a data-driven approach in the modern marketing era. About the Guest Brian Kotlyar is VP of Marketing and Growth at Hightouch, a Data Activation company that helps businesses automatically get their most valuable data into the hands of their business teams. Before this, he was SVP of Marketing at New Relic, where he helped to lead a tripling in growth rate under the watchful eye of the public markets. He has worked extensively in building and growing multiple B2B startups successfully, including Sprinklr, Intercom, and Dachis Group (acquired by Sprinklr). Connect with Brian Kotlyar Key Takeaways - Achieving growth targets requires revisiting and redefining strategies, especially with old playbooks proving less effective. - Start small and specific. Initiating projects on a smaller scale allows for better risk management and paves the way for innovative solutions. - Massive system-wide projects often fail due to their complexity and need for clear direction. - Data warehouses can efficiently ingest and manage vast amounts of data, making them invaluable for B2B marketing. - Tailoring marketing strategies to individual or account-specific needs can significantly improve outcomes. - Sometimes, the most effective solutions are straightforward and don't require overly complex technological implementations. - Innovative data utilisation can lead to impressive efficiencies and results even with limited resources. - Properly used, data can replace the need for large teams or budgets by automating and optimising processes. - Thoughtfully constructed advertising campaigns with a data-backed foundation can achieve remarkable cost-effectiveness. - Don 't be confined to conventional B2B platforms; explore and leverage B2C platforms for targeted advertising when the data supports it. - Ground all strategies and innovations in reliable data, using it as a foundation to build upon. - Despite technological advancements, specific fundamental business and marketing skills remain crucial. - Marketers should focus on future outcomes, understanding that today's efforts will yield results in the longer term. Quote "If you're not figuring out how to build up a deep well of first-party data, manipulate it, and then use it to resurrect old tactics and invent new ones, You're in some trouble." – Brian Kotlyar  Managing Oneself by Peter F. Drucker Wynter Shout-outs François Dufour – Marketing Partner and CMO in Residence at Decibel Partners Manav Khurana – Chief Product Officer at New Relic, Inc. ⁠Connect with Brian Kotlyar⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

In today's episode of If Not Now Wen, we're excited to talk with special guest Ron Green. Ron is Chief Technology Officer at KUNGFU.AI's. A serial tech entrepreneur and expert in machine learning, he has built several successful companies in telecom, biotech, e-commerce, social media, and healthcare. Ron was most recently CEO and founder of Thrive Technologies (acquired by CLOUD), a mobile healthcare startup. Prior to Thrive, he ran software development at Ziften Technologies, Powered (acquired by Dachis Group), and Visible Genetics (acquired by Bayer). Ron is such a humble leader with an incredible journey to share. I know you're going to love this episode and get so many amazing takeaways. We talk about:

Working visually and with games and playfulness can help you achieve your company's goals and outcomes...even more effectively than when you don't. And it works online as well as offline. Visual Notes on mural.co About Dave Mastronardi Televised in both Koreas, Dave has over 15 years experience at the intersection of business, technology, and communication, helping companies rethink and change the way they do business. Employers include SaaS start-ups and Fortune 50. Industry experience includes: telecommunications, finance, management consulting, travel and entertainment, professional sports, industrial manufacturing. He's been Gamestorming since before it was cool. Before GG, Director of Global Digital Strategy at Samsung. Sprinklr before that. Dachis Group before that. Raytheon and EDS long ago. Subscribe to Managing Remote Teams podcast on Soundwise

Muy buenas a todos, hoy veremos la importancia de entender la segmentación por comportamiento, ya que si dominamos esto, nuestras campañas de marketing tendrán mayor éxito y haremos que el cliente encuentre lo que necesita. Conseguir que tu producto sea un éxito, consta de varios factores, pero sin duda los más importantes son; conocer quién es tu cliente, qué problema tiene y qué propuesta de valor le vas a ofrecer. La empresa Xplane (adquirida en 2010 por Dachis Group) desarrolló el mapa de empatía, una herramienta que permite personalizar, caracterizar y conocer a tu segmento de clientes. Sígueme en mis redes: Instagram: https://www.instagram.com/soyaaroncastro/ Spotify Podcast: https://open.spotify.com/show/40iQzizMn7iaCBZr6720nO Facebook: https://www.facebook.com/soyaaroncastro/ TikTok: http://vm.tiktok.com/m7DBBA/

Erik is an expert in PR analytics and big data. Before leading TrendKite, he ran Product for Sprinklr after the merger with social analytics firm Dachis Group. He brought to market Dachis Group’s platform that enables brands to optimize paid, owned and earned tactics through the lens of earned media.

This is a conversation with David Armano, the Global Strategy Director of Edelman. David was part of the founding team at the Dachis Group, the VP of Experience Design at Critical Mass, a VP and ACD at Digitas, and a Senior Creative Director at Agency.com. He’s spent his career leading multidisciplinary teams for clients like HP, Adidas, Hilton, AllState, P&G, Lego, and many others. Enjoy!

Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to get ahead of trends, spot the difference between fads and the future, and apply his understanding of the rapidly changing global landscape to solve pressing business challenges. Greg’s perspectives have been shaped by more than 25 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving 21st century companies. Greg is also managing partner and chief strategist at VERDINO & CO, the consultancy he started with his wife to help companies create the content-driven digital experiences their customers demand. Before VERDINO & CO, he was Executive Vice President at social business firm Dachis Group, where he worked with clients including BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others to formulate and execute best-in-class digital strategies. He joined Dachis Group (now Sprinklr) through its acquisition of crayon, the social media consultancy at which he served as Chief Strategy Officer and in which he was the second largest shareholder. Previously he was digital strategist and head of emerging channels for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi. Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to Reinventing Interactive and Direct Marketing (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career, he has served as a go-to expert for a wide range of media outlets including Advertising Age, Bloomberg Business, CNN, Cablevision News12, Fox Business, Investor’s Business Daily, the New York Times, Newsday, and the Wall Street Journal. He has given speeches, led panel discussions and facilitated workshops at more than 100 corporate and association events throughout North America, in Latin America, Europe, Asia and Africa. He lives on Long Island with his wife, tween daughter, baby boy, and the world’s most disobedient cat.   What you’ll learn about in this episode: What has changed since the beginning days of when agencies began to do social Why content needs to expand past “content marketing” and must be infused into every single interaction inside and outside your organization How to help clients understand the value of content The importance of analytics and content metrics that Greg uses with clients Why Greg and his wife decided to go it on their own instead of taking positions inside other agencies How Greg differentiates his agency from other agencies How Greg has been able to recognize trends that matter and ignore the ones that fade Tips and tricks for getting everything done that you want as an agency owner The shift from pipeline business to platform businesses Why it’s so important for agency leaders to stay on top of trends Why small agencies are often the best at adapting to change The rules that agency owners should never break Ways to Contact Greg Verdino: Twitter: @gregverdino LinkedIn: www.linkedin.com/in/gregverdino Facebook: www.facebook.com/gregverdino Personal website: www.gregverdino.com Agency website: www.verdino.co We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Minter Dialogue Episode #81 -- This interview, recorded on October 23, 2013, is with Greg Verdino (@GregVerdino), author and well-respected digital marketing expert. Having worked at Digitas and Crayon, and most recently EVP Strategy at the Dachis Group, Greg has launched his own consultancy and works with some top companies on their leadership, innovation strategy and transformation to digital. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)

Welcome to episode #335 of Six Pixels Of Separation - The Twist Image Podcast. Innovation is something desperately and constantly needed in marketing. Thankfully, there are innovative thinkers like Dave Gray around to help us out. He is the author of two excellent books (Gamestorming and The Connected Company), and is currently the SVP of Strategy at the Dachis Group. In full disclosure, I was most interested in speaking with Gray after reading The Connected Company and did not even realize that he was also the author of Gamestorming. The truth is that social media has changed more than the marketing part of business (hence, the burgeoning term, "social business"). It's going to take discussions - like the one you are about to hear - and lot more c-suite actions for all of us to better understand how this all comes together. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #335 - Host: Mitch Joel. Running time: 45:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Dave Gray. The Connected Company. Gamestorming. Follow Dave on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #335 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book dachis group dave gray david usher digital marketing facebook gamestorming itunes marketing marketing blogger marketing podcast online social network podcast podcasting social media the connected company

Dion Hinchcliffe is a well-known business strategist, enterprise architect, author, blogger, and is currently Chief Strategy Officer of Dachis Group. He  spends his time working with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Dion has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture.

Welcome to episode #314 of Six Pixels Of Separation - The Twist Image Podcast. I've been friends with Peter Kim since his days as an analyst at Forrester Research, so it's somewhat embarrassing that he has never been on the podcast. Currently, he is Chief Strategy Officer of Dachis Group, where he acts as an advisor on social business. Most recently, he co-authored a new business book called, Social Business By Design, with Dion Hinchcliffe (executive vice president, strategy of Dachis Group). There's no denying the sudden ascent of social business in our zeitgeist. As social media continues to roll along, more and more businesses are realizing that the implications of social technology go well beyond the marketing and advertising departments, and affect the entire business and culture. This is the work that Peter is focused on and most interested in. His blog, Being Peter Kim, is still widely regarded as one of the smartest marketing blogs in the world, and he's a passionate business leader. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #314 - Host: Mitch Joel. Running time: 50:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Peter Kim. Being Peter Kim. Social Business By Design with Dion Hinchcliffe. Dachis Group. Forrester Research. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #314 - Host: Mitch Joel. Tags: advertising advertising podcast artists for amnesty being peter kim blog blogging brand business book dachis group david usher digital marketing dion hinchcliffe facebook forrester research itunes marketing marketing blogger marketing podcast online social network peter kim podcast podcasting social business social business by design social media social technology