Podcasts about arbitron

Neil Rogers and The Bird have been on WIOD for over 6 months and look at the ratings. Neil has the rating, and you know what that means. He finds a pile of old Arbitron books. They are screenless, a big lunch coming, and they have dessert first. Callers today include Johnny Dark, Gordon Stevens, and Hotdog Jody. Some ZEAT4 spy reports, "Sales people are assholes", Rob Lowe reports, Joe with 2 N's, and the Lightning Round.

Legendary DJ Jim Ladd would have been 76 today, born Jan. 17, 1948 and passed away Dec. 16, 2023. Were you a listener of Jim Ladd? Steve and Dan share their stories as two generations of fans and will cite some work Jim did with Billy Sherwood of Yes. Below is info from Wikipedia:"Jim was one of the last of the "Freeform" rock DJ's the United States Rock Radio. Ladd began his career in 1969 at KNAC, a small Long Beach rock station. After two years there, he moved to Los Angeles station KLOS. In 1974 he moved to KMET, known to its legions of listeners as "The Mighty Met", where he would remain for most of the next 13 years (returning to KLOS in 1984, but going back to KMET again, 2 months before they changed format), while also hosting and producing "Innerview," an hour-long nationally syndicated interview program that aired during the same period weekly on over 160 stations nationwide for twelve years. Ladd and his free-form rock music returned to KLOS in 1997 and aired until October 26, 2011 Monday thru Thursday from 10PM to 2AM (PDT), and on Sunday from 9PM to Midnight. His show routinely led its time slot in Arbitron ratings. KLOS renewed his contract in January 2007. In addition, he has produced, written and narrated a number of nationally syndicated programs, including interviews, concert specials and album premieres .On December 2, 2011, Sirius XM Radio announced that Jim Ladd would host a live, daily free-form music show on Deep Tracks, channel 27 (now 308). This show ran from January 2012 to December 2023." --- Support this podcast: https://podcasters.spotify.com/pod/show/yesshift/support

WBLS. Broadcasters & Radio Hall of Fame HonoreeHal Jackson, best remembered as the chief host of WBLS-FM's Sunday Classics. For fifty years, Hal Jackson's Talented Teens International has assisted several young women of color pursue higher education thanks to yearly awarded scholarships. Their events impacted over 30,000 participants.Talented Teen alumni include award winning actresses Taraji P. Henson, Sheryl Lee Ralph and Jada Pinkett Smith,, Michelle Thomas ( (Family Matters, YRL), former U.S. Ambassador Suzan Johnson Cook, the Honorable NY State Supreme Court Justice Tanya Kennedy as well as Tai Jimenez, Director of The Dance Theater of Harlem.The legacy of Hal Jackson and Talented Teens International will be celebrated on Thursday, November 9th, 2023,  8 pm ET with a 50th anniversary fundraiser for the organization, a night of Soulful R&B Live! The event will take place at the Bergen PAC, located at 30 N Van Brunt St, Englewood, NJ. This will be followed by a VIP only reception for donors.This evening of entertainment will feature top names in classic soul/rhythm and blues – Howard Hewett (performing solo hits and smashes from his years with Shalamar), Jeff Redd (of “You Called And Told Me” fame), the Ladies Of Skyy (“Call Me”) and Meli'sa Morgan (“Do Me Baby”).  Tribute band The Bells 2.0 will be the opening act.Hosting this fundraising event is Debi B, Jackson, the widow of Hal Jackson and former co-host of the WBLS-FM weekend series Hal Jackson's Sunday Classics as well as veteran radio personality Dr. Bob Lee of WBLS-FM. David Sheppard will emcee the evening's festivities.In 1990, Hal Jackson was the first minority inducted into the National Association of Broadcaster's Hall of Fame.[13] In 1995, he became the first African-American inducted into the National Radio Hall of Fame.[In 2001 the Broadcast and Cable Hall of Fame inducted Jackson.[ For over 11 years he hosted a radio program rated No. 1 by Arbitron in its time slot on 107.5 WBLS in New York, the Hal Jackson Sunday Morning Classics. He was given a Pioneer Award by the Rhythm and Blues Foundation in 2003. In October 2010 he was named a "Giant in Broadcasting" by the Library of American Broadcasting. Jackson was also inducted into the Guinness Book of World Records as being the oldest broadcaster, with a record 73-year career.© 2023 Building Abundant Success!!2023 All Rights ReservedJoin Me ~ iHeart Media @ https://tinyurl.com/iHeartBASAmazon ~ https://tinyurl.com/AmzBASAudacy:  https://tinyurl.com/BASAud

In the 1960s, WMCA's great competition was with rival WABC. Radio historians have tended to treat WMCA as a radio stepchild, the proverbial David going up against the Goliath that was corporate-owned, stronger-signaled WABC. For four consecutive years (1963 through 1966) WMCA had the highest ratings share of all radio stations in New York City, according to Arbitron, in spite of its directional, 5,000-watt signal which could not cover the same geographic region as non-directional, 50,000-watt WABC. However, WMCA's directional signal is aimed toward Manhattan from just over the river in New Jersey, and its low frequency (570 kHz) results in strong Midtown Manhattan coverage. At the time, Arbitron was the newer and lesser quoted ratings source compared to the more established Pulse and Hooper Ratings. During this time frame, Pulse and Hooper usually placed adult full-service WOR as the overall number-one station, with WMCA generally but not always leading WABC and WINS as the Top 40 leader. WMCA's ratings strength was concentrated within New York City itself. However, WABC proved more popular in suburban areas where WMCA's signal didn't come in as well on standard 1960s-era AM radio receivers. The areas where WMCA did not have a strong signal were southwest, west, and northwest of its transmitter. By 1967 and 1968, WMCA ratings had started to decline significantly but still demonstrated a strong showing in the five boroughs (although not the suburbs), and as late as February 1969, Pulse ratings surveys indicated that WMCA beat WABC in New York City itself, although not in the full market. From 1967 forward, WABC had become the leading top 40 station in the total market. PICTURE: By https://am570themission.com/, Fair use, https://en.wikipedia.org/w/index.php?curid=60352666 LISTEN AND SUBSCRIBE: https://www.youtube.com/channel/UCzyAwZGTgAdonBKhTxUiC2Q

Gary Stevens talks horse racing with Nestor on 2003 San Diego Radio Row

Mike Silver and William "Refrigerator" Perry talk with Nestor at 2003 San Diego Radio Row

Doug Flutie joins Nestor and Luke from Radio Row in Houston

Sometimes our Super Bowl Radio Row set gets a little overwhelmed with spontaneity and old friends. This 2018 chat in Minneapolis began with Ron Jaworski talking about the Eagles on the verge of winning their first Super Bowl as our partner Coach Billick and then Hall of Famer Tim Brown joined this epic conversation from the Mall of America.

50 minutes of Neil Rogers. Starts and ends with the Bridge Tender bit, lots of women calling in, Arbitron talk, Larry Lujack, and an Imus bit.

At the end of the day, so much of society is focused on consumerism– but how do you make the right decisions about what to sell and how to sell it if you don't understand consumers in a meaningful way? We're excited to be talking to my personal favorite Kraskinski brother. Prior to co-founding Epicenter Experience, Paul Krasinski served as an SVP at SessionM, acquired by Mastercard, and at Arbitron, later acquired by Nielsen. Paul's developed and refined a deep understanding for the consumer perspective, developed insight services and the industry relationships required to revolutionize how brands and consumers connect. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!

1 hour Colin Powell, lady callers Arbitron, POLL: Which celebrity is most washed up? Geldy turned on NEIL, Article on Rumsfield and terrorist attacks, the quality of Miami news

Greg Wolf joins #Clockedin with Jordan Edwards and shares his story of creating his own opportunities and taking advantage of every resource he had! Greg is a graduate of The University of South Florida, having been involved in the Tampa music scene since 1995. Greg was enrolled at USF when he started his own radio show on 760 WBDN-AM. In 1998, Greg secured a gig at Tampa Bay's Party Station, WiLD 98.7 FM (now WiLD 94.1). Starting out as a street teamer, Greg worked his way up through the Promotions ranks, becoming Assistant Promotions Director within two years. From there he leaped to a full-time on-air gig and quickly became the #1 Arbitron rated night show in Tampa Bay for seven years straight.In 2006, Greg made the jump into bigger arenas and served as Marketing Director & In-Arena Host for the Tampa Bay Lightning (NHL) until 2009. It was in 2009 when he was snatched up by Clear Channel Radio (now iHeartRadio/iHeartMedia) to take over the role as Promotions Director for 95.7 The Beat, Tampa Bay's Hip-Hop and R&B station, as well as Tampa Bay's Sports Radio 620 WDAE & Newsradio 970 WFLA. Greg continued in that role until February 2016 when he decided to step aside from the radio world to focus 100% on his dream; Street Laced.In 2012, Greg returned to serve as the In-Arena Host for the Tampa Bay Lightning (NHL) and for the Arena Football League's, Tampa Bay Storm (AFL). He has also taken on that same role for the University of South Florida's Football & Basketball Programs(NCAA) and continues all of those duties today.Hope every gains some insights from this podcast!To Learn more about Greg Wolf:Instagram: https://www.instagram.com/3rdleggreg/Street Laced: https://www.streetlaced.com/ Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-555/intro-call

Dennis Winslow sits down with Mike Roberts as he tells the story of his career as PD of two of the city's iconic urban stations – first WIGO, and later V-103, where he hosted the longest-running morning show in the station's history and took the station to the top of the Arbitron ratings. Then, Mike talks about becoming an entrepreneur with his own small cluster of stations in Macon, and his new life as an owner.

Gh0stlyGh0sts is first omnichain NFT, which means pieces can be moved across Ethereum and Layer 2 networks. Gh0stly Gh0sts - Collection | OpenSea  Multi-Chain: Many projects using multiple chains for their projects to gain credibility then move to less gas-intensive layers, eg. start on Ethereum, then introduce an aspect on Polygon (Red Village) Users must change network in wallet, hold various currencies in order to transact Meebits DAO had to issue small amount of Matic to all members in order to delegate votes - which required a vote Cross-chain will enable users to forget about the backend - ie what network the assets are on. May require projects/platforms to pay for fees for the sake of providing a better user experience   Affordable project:Gh0stly Gh0sts - Collection | OpenSea    NFT NewsRantum NFT Market Data,  Cryptoslam.io NFT Headlines: VaynerSports Pass Is Sold Out! What We Know About It So Far  VaynerSports Mint: Gas Fees Generate Three Times the Creator's Profit Britain announces plans to mint its own NFT as it looks to 'lead the way' in crypto   Hack steals $625 million from NFT game Axie Infinity's Ronin blockchain - The Verge        Transcript [00:00:00] today on all about affordable and FTEs Unchained, my NFT Omni chains, verse multi chain. We're excited to be talking about this topic. The first Andrew, what are we seeing in. [00:00:12] Yeah. It's it's been a little longer than usual since we are recording here. So we've got some, some news to catch up on George. [00:00:20] Yeah, we both took a little break. We took a break for two seconds and then we're like, well, maybe [00:00:24] well, you know, it was a, you know, an extra day or two and whew. There's a lot that happens. So yes, some big news here. We've got a big time act. [00:00:34] One of the biggest crypto history, 625 million. And this is very NFT related because it was on the Ronin network, the network that backs ACCE infinity. So 625 million. Taken this was from users' accounts essentially where they had parked their Eve using it on them, using it on the road in network. [00:00:56] So they, the Pronin team has come out and said that they will reimburse all users here. So that's good, but it is a, you know, it's worrisome that that this can happen apparently five of the nine I'm sorry, the five, five of the nine. I'm forgetting the name now. The [00:01:15] We're taken over. [00:01:16] So they put some, they put some extra provisions in there for extra security. But yeah, that is big time. They're going to take 150 million or so from Binance to help reimburse people. But I assume they have the rest of it available that is still going to hurt. One part that is sort of funny about this is the hackers. [00:01:38] Shorted the ACCE token R I'm sorry. Yeah, I think it was the ACCE token on before the news of this came out in the news did not actually tank the value as they expected. So they did get stopped out of those positions. So that is kind of funny of flow. They are doing quite well with what they were able to get away with. [00:01:59] Well, I mean, yes and no. What, what they got away with, as I understand, was moved to FTX, which was, and is a control bank for crypto, Right. That's not a decentralized movement wherever. So I'm not quite sure what the plan is because that stuff could get frozen pretty quick. I think it is pretty remarkable that that amount of sort of, you know, theft doesn't really impact the price. [00:02:25] Yes. There was a drop in, in Ronan, but it like spikes back up on April 5th and it's, you know, back down, but it doesn't, it wasn't a collapse. Right. It might as well have been an Elon Musk tweet and things kind of kept rolling. [00:02:38] Yeah. Yeah. I guess it was the Ronin network. You're right on that one. Yeah. And it was surprising. I've spent a year. At least it has been a pretty bullish crypto and NFD market as of late. And I think it's, you know, in that, in this kind of environment people are willing to overlook even a major hack, like. [00:02:55] Yeah. And it's the question of how do you calculate that sort of unpriced risk of a centralized network? Decentralized, right. You're just mentioned there were nine tees that controlled this thing, as opposed to a decentralized network where it would be millions of keys or millions of nodes. And it would be very [00:03:14] There we go. [00:03:15] very difficult to do a sort of whatever 51% takeover, you know, it's scary. [00:03:20] It's a wake up call for, for these other side chains and another sort of plus one to a theory based and layer two. Based pieces built on a theory. I'm not saying that they can't be hacked, but this was a brutal one. [00:03:33] we'll get into one of the problems with Ethereum and FTS and just a second here, because we've got Vayner sports was just minted yesterday. Surprise, mint and gas. These spiked to insane levels. They have a little. What's it called widget on my, on my browser. And all of a sudden I noticed it was up near 3000 at one point yesterday when it's been, you know, in the fifties and two digits for the most part as of late. [00:04:01] And so there was over three times the amount spent on just the gas fees then as the mint fees and this one just failed transactions all over the place. So a pretty terrible drop here. That is, you know, that's the beauty of Ethereum. So. You know this, I don't know why people are willing to put it through. [00:04:19] At that point. It's got to be, you've gotta be thinking it's tough to make a profit when it's a 0.1, five eith drop and you're spending four or five you know, many times that on, on the price of gas. [00:04:32] Yeah. So the total take-home numbers, just to put it in perspective, they made about call it 10 million on the mint of 15,000 NFTs about at that point. Five five Ethan amount. And the total gas. [00:04:46] was estimated to be at around 25 million. [00:04:49] Yeah. Well, I had heard, I had heard some, some significant figures that I'd heard even a little bit higher than that. That is. Wow. No matter what it is. 27, 20 5 million on gas. So there are problems with drops on Ethereum. It's, it's not perfect, you know, layer twos definitely solve that issue for the most part. [00:05:10] You know, and, and it's still not, it's not where most people are. Most projects are willing to launch. What's sort of interesting is the Vayner, some of the teams behind Vayner sports have. They've done drops on. I believe on a mutable in the past, which is a essentially gas lists of layer two. And you know, for this, they, again, chose to go with Ethereum, you know, perhaps they thought that the the surprise aspect of it may reduce gas fees. [00:05:39] But I think in general, those we've seen that those often spike gas fees and, you know, getting into. It's been a bull market and people have been much more willing to jump into projects then maybe a couple of weeks ago. [00:05:52] Yeah. I'm pretty surprised by this too, because I feel like Gary Vaynerchuk and the, you know, the Vayner Vayner media network is trying to position themselves as the expert in all things, brand sport and NFTs. He even launched his own of course, very popular V friends, as well as a number of other things. [00:06:13] And this is, this is a sort of unforced. That hurts and erodes brand trust in a way that I think is like antithetical. You know, I know a lot of his work is antithetical from the way he does business, but you can't just sort of say, oh, we'll make everybody whole. I mean, maybe they can and just eat it, but even still remember, they only made 10 million people spent two to three X more on the transactions and. [00:06:42] You know that's a problem and it's a problem in the architecture. [00:06:45] Yeah. And I know that there's, you know, I know Dutch auctions. Aren't perfect. And there's been, there's been a lot of talk about what the real Dutch auction should mean. You know, I think there's, there's been a push for. For that to mean that everybody ends up paying the same price, being the final price, which would be, make it much more fair than I think most of them are handled right now. [00:07:05] But the one thing that does do is give people a chance to spend more on the price of the mint, rather than just spending it on gas. And if someone is willing to put in. A ridiculously high gas fee to get a mint throw. And I think there was a max of four pieces on this. So, you know, maybe, I mean, I would at least prefer that to be going towards the project that I'm investing in than to just gas fees. [00:07:30] You know, I I'd rather see that that ease is captured and use towards adding value to the project then than just wasted on gas fees to jump in line ahead of somebody else. [00:07:39] Pretty clearly pretty clearly it has to be done in a different way. And you know, I'm sure there going to be more articles out about how they're dealing with it, but. You know, pretty, pretty ridiculous, and also just kind of stinks, right? Like burning that, you know, goes to, where does that money go? It goes to minors and it just goes into the ether ether. [00:07:59] Right. It actually disappears. And I think when it moves to proof of stake, it'll actually be a little more interesting and actually make an aggregate help. I think the larger Ethereum network more than it frankly does now, which feels like it goes into a black hole of say, [00:08:14] Yeah, one note about this it's I believe the project is led by AIJ Vaynerchuk, which is a. Which is Gary's brother. I'm sure Gary is involved in, in many ways as well though. [00:08:26] Yeah, fair fair. I assume with the brand and association, but Yeah. good point. Good. Now. All right. You have Britain [00:08:34] Yeah. One word. [00:08:34] to mint. Oh. [00:08:36] Yeah. Oh, no, just about this or go on yet. So we've got Britain, they've announced plans to Benton NFT by this summer. So they want to become a crypto hub. They announced this all in say at the same time, if they want to become more of a crypto hub and have released an NFT, I'm sure they're getting backlash for this. [00:08:56] You know, anytime a major public entity announces NFP plans. Always a lot of controversy around it. So I can't imagine that this will be accepted without pushback as well. But it is, you know, it's interesting. I think it's a, it's interesting that they're trying to get into crypto and I think there's been a lot, a much wider acceptance by regulatory bodies to look at crypto as not this thing to keep out, but rather, how are we going to work with it? [00:09:25] How are we going to embrace this? You know, I, I certainly am not recommending anyone to go mint this NFC, as soon as it comes out or [00:09:32] the affordable project of the [00:09:34] But but I, I think it is, I think it's great to see that that governments are more welcomed towards being more welcome towards crypto at this point. [00:09:42] Yeah, it's a good sign. I'd say overall for the NFT market and acceptance and more predictable that's I think the big word, like a predictable future for regulation rather than, you know, wait a minute, we're going to take away all the, you know, potential here. We're going to ban it outright. It seems to be much more on the adoption curve along the way. [00:10:04] All right. Well, let's get into, well, I think we can, we've got a bit of a cross between our affordable [00:10:12] We murdered them. Cause sometimes we forget, [00:10:14] This week. So we're talking about Omni chambers, multi chain. And one of the reasons we're talking about that is the new project that has launched those sleep ghost ghosts being spelled with a zero instead of an O in both words there, this has just launched. [00:10:29] It is claiming to be the first Omni chain NFT and by Omni chain, it means that it can be transferred across from Ethereum to layer twos, to optimism, to polygon, to And there's a couple others that it works with a kid, sorry, like an off the top of my head. But so you can actually move this across. [00:10:49] So if you want to, if there's a future where you could maybe play a game with us on polygon, you can put it there. If you want to verify your profile on Twitter, you can put it on Ethereum. So you can, there can be different use cases for it on different networks. As far as I know it is the first Omni chain. [00:11:06] It's the first NFP that can do this. In the past we've seen. Projects, primarily mint PR on different chains to have interoperability between them. So this is a little different in that the NFD itself is moving, is moving between these chains. So essentially you're still parking it. It's a bit of a bridge for the NFT to do this. [00:11:28] So this. It's a bit pricey right now for an affordable project. I believe the floor is around 0.4 as we speak. Let me take a look at that. 0.4 [00:11:39] Point for too. So it's, it's come down a little bit. It had gotten I believe up over 0.5 at one point. But I have seen it talked about a lot and I don't know that this will necessarily be the project that takes, takes hold of this Omni chain or cross chain sort of narrative that, that I think could become prevalent in, in NFTs and crypto for a while here. [00:12:03] But I think that. It's at least worth watching to see how this does and see if, if this does catch on, if you know, before it continues to fall, you know, maybe this, this is a narrative that isn't that important to people. However, I think that with the rise of all these layer twos, we're looking for ways to, to work between them rather than have them as as, as so prominent within the project. [00:12:28] I don't think that it shouldn't necessarily. The change should dictate so much of the project. The project can move between these. So if that does catch on, I could see this project doing quite well. Same time. I, I, I could see ghostly ghost just paving a path for other projects to to do the same thing. [00:12:46] So I be on the lookout for other projects that are following this bottle. They certainly won't be the only one as we've seen when new trends catch on. Spread quickly. And and it's not always the first mover that does succeed, I would say as we've seen in many projects or the past year, [00:13:06] Yeah, this is interesting. So the discord I just popped in, it's got about 3000 members, 1000 active, and the number of men contracts that you can kind of chase it down on, goes from like Binance, avalanche, Arbitron polygon chance and optimism right now is pretty darn impressive. And then there's like, [00:13:26] Okay. That actually, I think I misunderstood that it's not just layer twos, then there are even other layer [00:13:31] Yeah, no, no. It's it's Omni chain. Given the fact that you can get to avalanche, which is a different layer, one yet Binance, [00:13:38] Binance. Okay. That's yeah. That's, that's interesting. And an important note there, I would say that it can go across not just a theory and base change, but to other chains. [00:13:47] Yeah. And they, they talk about it being different than currently. You can use NFT, a tool called wormhole, apparently that will sort of like, hold your NFC and like a lockbox, call it in a contract and then give you a synthetic replica and the destination chain. And you know, this may be a risk of hacking there as we've seen with bridges before. [00:14:09] But this, you know, they're, you know, they're claiming their white paper to be the the first true. Omni chain and Ft and moving it back and forth. So actually, if you were to buy it and you wanted less gas, I would buy it on, let's say polygon, right? Like you can check calling on for, it is going to make it kind of like, I don't even know what the floor is then. [00:14:27] Right. Because I [00:14:28] That's true. [00:14:29] looking at an Ethereum floor, so I don't know. [00:14:32] That's true. Yeah. I'm looking forward to more tools that do work across these networks do, because this is going to become a bigger, bigger issue that, you know, there's going to be braces that are on different, different marketplaces, different platforms. And you're gonna have all over all sorts of places to check, to find a real floor price. [00:14:51] I'm going to, I'm going to full disclosure. I don't own any of these. I think it's gonna take me some research to do it. Also I'll note that like their white paper and the website is technically a post on medium. So I, I want to see a little bit. About, you know, the, the team of what's going on behind the curtain, I think before I pull the trigger, but I think it's I think it's interesting to do your own homework and. [00:15:11] Yeah, I think that's important. We're not 100% recommending this, especially at this price, but I think it is worth keeping an eye on and is not. It could be an indicator of, of, of what is to come for other projects as well. [00:15:25] So when we're talking about multi chain to this like theme of Unchained, my NFT, there is a not too distant future because it's already kind of. Where many projects are going to be able to move across multiple chains. And maybe that's from sort of inception that we just talked about to the, you know, the tools I just mentioned like warm hole, but in effect, we just talked about how that Vayner sports lost an incredible. [00:15:55] Of gas for its customers because they chose a very expensive platform to mentor. Now, hypothetically, let's say you had chosen a polygon, right? When you met there and say, look, you can bridge it here. We built a tool to Bridget, go on. Now it's on Ethereum and you have the cachet of being on Ethereum. [00:16:13] You know, what that looks like is, is going to open up a lot of potential and maybe decrease the prevalence or. Importance of Ethereum as, as a full network. If you can move between chains potentially. [00:16:26] Yeah, I think that's it's definitely possible that maybe we don't care as much about Ethereum. And I think one of the, something that I'm looking forward to is the user not needing to care quite as much about which network it on a project is on and have to switch between it. You know, I think there's a lot of. [00:16:43] A lot of technical aspects that the user's exposed to right now that seem unnecessary. You know, not, I'm not just talking about the fact that you'd need to use a wallet and all this, but then you've got to switch between it and have, have a currency on the right network and make sure that you have enough of the currency to keep transacting, because otherwise you're just going to be stuck without it being able to move anything on. [00:17:04] There's just a lot of issues that come up and you know, I think this is, this should be pushed to the back end. So I'm looking forward to when, when it it's, there's not so many hurdles to just trying to use another network. It's, it's already difficult enough to use it, to get it in FDS as it is. And, and putting it on the user to, to to figure out how each of these different networks is a lot to ask. [00:17:30] Yeah. [00:17:30] it's tough to move to. I mean, Yeah, absolutely. We're we're only at a fraction of total people owning. And FTE something like 1.4 ish million. I mean, it depends on what stats you're looking at, but if you were talking about what gets mass acceptance, it's saying that like, well, wait a minute, you know, I bought this, you know, this non fungible element and why does it matter what, what chain is on? [00:17:53] And I think those, those pieces are going to get better. I think there are security risks with sort of the, you know, when you're bridging with a tool like Warhol, If you are also considering the platform you want and the, like the overall security, we just talked about the Ronin hack. Let's say you'd move it onto a alternate layer one. [00:18:13] And I dunno, say all of the Ethereum bank accounts get, you know, its underlying cash gets taken. What does that mean for your asset? Well, I don't know. You can, you can move that back. What does it mean for did that technically have a pricing event or a repricing event? Does that have a tax implication? [00:18:28] I have probably more questions than answers when it comes to it. But I do think the, the future of NFT ownership is one where moving it across as an asset is made easier. I also believe that it will increase the potential value of based and FTS when they can come into the highest liquidity pool, which is, if you're in minutes, I had a topic we'll get to. [00:18:54] Later. So I think that may open up a door for additional value in terms of overall marketplace purchase power for these alternate layer one projects. [00:19:07] Yeah, that's true. I mean, it is, it is still the biggest liquidity bullets where most people are trading NFTs. You know, I know that there's some other networks. Have growing NFT marketplaces, but at there I am still the biggest. And you know, that's the reason that I think we're seeing projects still launched there, despite the gas fees. [00:19:26] It's, it's where most people are. And if they're willing to, they're willing to spend the gas, you know, it's, it's where you want to go. I think one of the reasons is that it's relative, there's still a lot of hurdles to using layer twos. There's a lot of people that don't quite understand what it means to use layer cues, to use other networks, you know, Once, I dunno, I hope that once those issues are maybe not completely resolved, but they're made easier to overcome. [00:19:52] You know, I think we'll also start seeing people get into these, you know, I think that could be, you know, if it's just using, if you can use the same tools that you're already using and access more of these other networks and not have to go through and kind of figure out the technical side. I think that there's a very easy avenue for new people to start coming into these other projects. [00:20:11] And like you said, that can add value to the products that were at least originally on other genes. [00:20:17] Yeah. Well, there's also another aspect, which is the strategy that red village, the red village took with and dropping their initial sort of token access path. Called the blood portal and then they're, you know, their bones collection and then saying like, all right, now these will give you access to the drop or the mint on polygon. [00:20:38] Right? So they have the sort of high level, a theory I'm based to add that credibility. And then they move to the, the low gas gas lists, a polygon or secondary chain. And, you know, maybe that's stretching. Goes away, maybe it doesn't, but that seems to be the most logical if you're trying to like, have your cake and eat it too in that sense, but you're still changing wallets and networks and it's a bit of a headache. [00:21:02] Yeah. Yeah, absolutely. I mean, it's not, that is the way we've seen it done a lot. I don't know that it's I don't think it's the way it's going to persist over time. I think people are going to want to be able to move the actual asset and not have kind of a key on one chain and the asset on another. [00:21:19] Yeah. that makes sense to me. And then you have a mention here that me Bitstamp also had to issue a small amount of MADEC to all members, to delegate votes, to require a vote. [00:21:28] Yeah. So they've used Maddick for voting, you know, which is interesting, but you know, they did have to actually distribute Maddix. So it didn't cost much. And as I mentioned, when you go on these other networks, you've got to have enough of the token that the you know, that they charge fees in two people to do any transaction. [00:21:45] So while it doesn't cost a whole lot, you still need something. So, you know, you need a little bit of, of MADEC there. So that is one of the things that you have to keep in mind when you are on other networks. So if you're asking your users to go do it, you know, that either means that they, you need them to go. [00:22:00] Moved some funds over to both to this other network and then two with the, the right the right asset you know, being MADEC on polygon anyway that it can be, you know, there's, it's different on different networks, which can be confusing. So, you know, I think that that needs to, you know, that sort of thing is the. [00:22:18] Overcome that, you know, I think that's too much to ask people to always figure out and for projects to to expect users to take on upon themselves. [00:22:27] Awesome. Well, I think there is definitely some element that we're going to be looking for in terms of saying as their alternative layer, one NFTs out there that we can find. And in what it means when we begin to merge these like very disparate systems. Cause like, look, let's be honest, we've given you pretty much, I'd say 95% Ethereum based NFTs. [00:22:47] Cause it's where things that we trust are minted and made, but that may be changing. And I'm, I'm kind of excited for that. Although we have branch to like layer two polygon a bunch, but yeah, for the most part, that's where we play. [00:22:59] Yeah, that's true. Yeah. We've mostly stuck on Ethereum, but you know, maybe we'll branch out a little bit more. As we see things developing.

NEIL in studio, Howard Dean scream speech, POLL Results: take on marriage, hour by hour ratings - Moe did better than Ferrall. POLL 1: Gay marriage, man stuffs shrimp in pants and runs, NEIL has a cold and sore throat, POLL 2: Howard Dean opinion, ethnics get paid more to complete Arbitron diary

Taymoor Arshi spent 22 years at Intel as a Director and GM building some of the most innovative solutions for enterprise IT including the first real time video communication for PCs, the first Web Hosting Services in industry (Intel Online Services) and Active Management Technology for remote management of client and server platforms. After a successful career at Intel, he joined Arbitron (acquired by Nielsen) as its CTO responsible for company's 2nd generation TV / Radio viewership / listenership device known as PPM 360 which was successfully launched in 2010 and currently in use for all major Networks and Stations. He then moved on to serve as Corp VP of Software at AMD prior to starting up his own ventures in 2012. Job Pairing is his latest startup, a platform for professionals to find compatible jobmates to share a job with. Taymoor has a Ph.D. in computer science from Oregon State Univ. and MS in computer science from University of Southern California. He holds 5 U.S. patents (including one on real-time video communication).   How to find Taymoor on social media: LinkedIn: https://www.linkedin.com/in/taymoorarshi/ https://www.linkedin.com/company/jobpairing/ Twitter: https://twitter.com/JobPairing Facebook: https://www.facebook.com/jobpairing   What we talked about:  5:06 Professional background and founding of Job Pairing 8:26 Various versions of job sharing 16:39 Complementary skills within job sharing  20:26 Underutilization of job sharing 24: 29 Job sharing and health insurance (in the US) 28:08 Why job sharing is for everyone   If you would like to support the podcast: Ko-fi Account: Ko-fi.com/karintischler Buy me a coffee Account: https://buymeacoffee.com/KarinTischler   How to connect with Karin Tischler, producer and podcast host of "Job Sharing and Beyond", and founder of Emily's Path Consulting (EPC): Website: https://emilyspath.ca/  LinkedIn:https://www.linkedin.com/in/karin-tischler/ Instagram:  https://www.instagram.com/jobsharingandbeyond/ Twitter: https://twitter.com/JobsharingByond Twitter: https://twitter.com/karin_tischler Instagram: https://www.instagram.com/karintischlerbc/ LinkedIn: https://www.linkedin.com/company/emilyspathca/?viewAsMember=true Facebook: https://www.facebook.com/EmilysPathConsulting

Subscribe to our Benzinga Crypto Youtube Channel Episode Summary:Cardano Smart ContractsArbitrum and L2sWalmart and LTCTokens.com InterviewMoon or Bust - To Play Moon or Bust go to https://www.benzinga.com/markets/cryptocurrencyGuests:Andrew Kiguel, Tokens.com CEOCheck Out Other Benzinga Podcasts Here:Check Out All Benzinga Crypto News HereGet Moon or Bust Crypto Merch Here Join the Telegram: https://t.me/moonorbustBZ for 25% of Moon or Bust Podcast swag.Claim 1000 ZING airdrop: https://www.benzinga.com/zing Meet The Hosts:Brian MoirSolidity and React Developer | Blockchain Enthusiast | Decentralized Internet Advocate | Crypto investor since 2012https://twitter.com/moirbrian Logan RossBlockchain Analyst @ Benzinga | President @ Wolverine Blockchain | Crypto investor and educator since 2016https://twitter.com/logannrossRyan McNamaraBought sub $90 ETH during the bear market | Liquidated on ByBit | Was into DeFi before it was cool | Ran ASIC mining operation in 2016 (sorry planet Earth) | $UNI Bag Holderhttps://twitter.com/ryan15mcnamaraDisclaimer: All of the information, material, and/or content contained in this program is for informational purposes only. Investing in stocks, options, and futures is risky and not suitable for all investors. Please consult your own independent financial adviser before making any investment decisions.Unedited Transcriptboom, good afternoon. Zinger, nation. Welcome aboard the moon or bus rocket. Ship your hub for all things. All coins and defy. My name is Logan Ross, and I will be your captain on today's space flight. Okay, I'm going to be co-pilot by defiant developer, Brian Moore and exit liquidity. I mean, I mean, uh, uh, uh, best trader in the world, ran back in the mirror.Number one, Dex trader. Um, awesome. So welcome guys. How you doing? Good. How's it going to captain, captain Mike Bryan? Cause I, uh, lost a 12th word of one of my seed phrases for a wallet. I can't figure out how to get it. And so, um, I got to do some defy developing. Did you really do? Huh? That's a good, good time.Yeah, not your keys. I'll always keep your private keys and your seed phrases safe. Okay. Um, okay. So we're going to talk about Cardinal today. We're going to talk about a lot of cool stuff. Uh, but before we can take off before we can blast off, I need to go over some general safety procedures. Okay. So please keep your arms.Okay. Uh, and portfolios inside the vehicle at all times. Uh, and those who are willing and able please flip your light button into the on position. Uh, it does a lot for the show. If you're new around here, make sure to subscribe to the Benzinga channel and check out the description while you're down there.The top link is the Benzinger crypto separate YouTube channel, where you can get all of the specific crypto clips. Uh, and then there's also, let's see, we got the telegram down there. We got the merchant link down there, pick up your sick eith hat. Uh, and we got a 25% off discount code coming at you. If you join the telegram, which is also linked down below, we also have a lunar bus game, uh, which was really cool.Um, Ryan and I helped, uh, helped to build this and you can click Mooner bus. You can vote on all your favorite tokens. We're trying to get the community involved here. So check that out as well. Uh, go make your votes, check out the website. And there's also all of our old videos there. We've talked to Tim Draper, we've talked a bit, boy, we talked to the creators of ACCE infinity.So go check that stuff out. You really don't want to miss it. There's a lot of valuable info there as always make sure to connect with us on Twitter. You can see our handles, uh, hit us up. If you've got some questions you want to know our thoughts. Um, and also we want to know your thoughts. So what projects are you looking at this week?Drop them in the comments below, um, projects, tickers, whatever you got forests. We want to see it, and we'll try to talk about them. If we get some time today. Uh, we also have a sweet interview coming up with tokens.com. Uh, we have Andrew Kegal coming on the CEO of the company. Talk to us about how he's giving defy access defy, uh, um, uh, exposure to these institutional retail investors.It's really cool. Uh, so stay tuned for all of that, but first up on the docket, uh, we have car Dano, smart contracts launching, uh, kind of, kind of unexciting here. I don't want to say it's like the challenger. Uh, but, um, Ryan, why don't you just tell us what else. Cardona said September 12th for smart contracts and they deliver it.They brought us some smart contracts. They had a successful hard fork, the Alonzo hard forks, and now there are smart contracts on Cardona. So that's really cool that the youth Maxis can't say that Cardona doesn't have smart contracts anymore. So now I can't make that argument, which I guess is good, but it seems like they might only be able to process one transaction at a time.Cardinal has been having some trouble doing concurrent transactions, which is very necessary for defy. So although these smart contracts are. There aren't very many defy applications that you can use. Don Cardona. We were looking over this morning trying to find one. We could go over on the show. We couldn't find any depths on Cardona that are up and running.Now I saw that men swap one of the automated market makers on Cardona was up for a little bit, but they were having problems with their smart contracts. Like I said, they weren't able to run concurrent transactions. So they weren't able to run more than one transaction at a time on their platform. So I'm not sure if that's been fixed yet, but these applications are not up and running from what I can see.If you have any dabs on Cardona that are up and running, put them in the chair. We can have a second to go over them, look at them, see what they're all about. Uh, but as of now seems pretty lackluster. And I think car Donald's price shows that we're dipping down. I didn't check today, but I think we're, we're what low $2.Now we hit $3 last week. So I, I don't think it's looking too good for Cordato after all of this hype and now they're having problems after launch. Uh, what do you guys think? You guys are the ADA investors you're bullish on Cardona. How do you think this plays out? Brian? You want to take this one or you want me to go for it?Yeah, I can, um, say a few things. Well, one thing is a comment from the just ADA, you know, Foundation, the people who try to do the, who added the smart contracts and everything like that. They said that this is just now it's just getting started. And so there's a lot of room to run here and I don't think they want to put out a subpar, um, product or anything.But one, one thing that gives me pause is that why, why didn't they have this already ready to go for the date that they establish in? Why was it a little bit more feature rich than it actually is? That's it's not really concerning, but kind of annoying because it's like, come on, let's let's get this party started.Let's go for it. You have so much money. There's all these people invested in it. There's all these eyes looking on it. There's all this help. There's the, one of the co-founders of Ethereum's heading it off. So like what's the holdup. That's my quick. Yeah, for sure. And we saw them deploy smart contracts on their Testnet.Uh, like a couple of weeks ago we saw the same issues going on. Uh, and it's really amazing to me that they didn't fix it or delay the launch. Um, in, you know, CarNow has dropped 11% today, 14, almost 15% on the seven day. It's down to 2 42 right now. Uh, so people were saying Karmanos smart contracts. Weren't priced in.I don't know about that. It kind of looks like they were, and their, their, um, flawed execution has kind of taken a share out of their market cap, which I mean, makes sense to me. Why are they worth $78 billion? When Salada is worth $46 billion, they have this. Uh, defy ecosystem. So Ilana has $11 billion in, in TVL like locked in protocols.Uh, whereas Guardado has nothing. They have, they have a large amount of their, um, of the ADA staked, uh, for validating the network. But that shouldn't come as a surprise because what else can you do with Cardona at this point? There's no other way to make money on it. Like, there's all these different applications on Ethereum, it's Atlanta, uh, where you can get higher returns than, than just securing the network.Um, yeah, I mean, it's kind of disappointing to see this happen. I I'd like to see, uh, you know, them kind of fill out the potential to fill out, uh, the, the reasoning that they're justified with, why their market cap is almost $80 billion. Um, I think they have a, uh, there, you can tell that these guys are developers.You can tell that they are on the, you know, the technical side and know how to make things happen, but are not good at marketing. They're not good at, you know, letting people know exactly what's going on. I kind of disagree. I kind of disagree because if they're the good, if they're good at the technicals, then why aren't their smart contracts working?Why isn't the ecosystem there that their main strength I think is marketing and Charles Hoskinson is leading the way. Right? All the, all these people, all these Cardona lovers like love the project because smart contracts and Charles Hoskinson right. That's not, they have no other like justification. Um, and.I don't know, I'd like to see more happen. Well, what I think what, what I was gonna say was this looks like it was just the date. The hard fork was going to be launched. It wasn't the date that, you know, all the smart contracts everything's going to be working correctly. Everything's going to be this crazy new Ethereum, all this other stuff.It was just the date that they were going to do the hard fork and start the process. And I don't think that they made that, you know, known to all their holders to, you know, anybody, they just kind of, you know, everyone expected to go this full route in this full, like, you know, smart contracts, transactions, all this stuff.And to be just like Ethereum or salon or any, any of the others, but it looks like it was just, they did the hard fork and they, you know, now we start. You know, that's just my thought on it. It was definitely an interesting decision by car dyno, not to delay the smart contracts. Oh yeah. They knew it wasn't working.It was on the Testnet. So, I mean, they had to expect that these stamps weren't going to work when they, when they issued this hard for it. So why not delay? I mean, they get a lot of flack, especially on social media about over promising and under-delivering, I think this is one of those cases, but I think they probably should have delayed the hard fork because then the dabs could come out when smart contracts are running on the ecosystem.And it seems to me that would be a lot smoother way to do it, then release these smart contracts that nobody can really use right now. Yeah. Yeah, for sure. Um, so yeah, we've got a couple, uh, comments, one from HD 5,000 explaining about the transaction model. Oh, whoa. Can you hear me? Okay. Uh, so the, the unspent transaction model is what card auto has implemented.It it's the reason that these defy apps are having these problems. It's supposedly intentional, supposedly supposed to be bringing benefits. Uh, but we only need to see, uh, some, some sort of alternative to enable these applications, you know? Um, let's see, what else do we have here? So is it a problem with the developers that are building these decentralized applications then?And not technically Cartano smart contracts? I don't think it's a problem with the. They would like the developers building like incorrectly. I think it's just the model that Cardinal has chosen. Uh, isn't capable of handling this. It's the, it's a different model from Ethereum and it's, uh, unable to like dApps.Aren't able to do multiple interactions with them within one block is basically the, just a bit, I'm not super technical. I'm not an expert specifically on the, these deep, uh, portions of, I, um, if you guys know out there, please do drop some comments, let us know. So we can, you know, get all of our facts straight here, but, um, we'll have to see what they do in the future because without the, the, the defy ecosystem mirroring Ethereum, hearing Solana, it's going to be interesting to see what use cases they're able to pick up instead.So, um, that's what I have for today on Cardinal. Well, we can look at the prices or we can move on to, to the arbitrary news. Uh, were you guys feeling. Either way. Yeah. Maybe pull up the prices anyways. We can keep them on screen so we can maybe go over some layer twos and their prices. And then we can go over and look at how light coin has been affected by this recent Walmart news.Sounds good. I will say one thing about the last thing I'll say about the ADA thing. Cause someone just mentioned, uh, ADA tokenized or.io and I am on that site and, uh, it is in beta, but we're not saying that the Cardona does not have smart contracts. They do have smart contracts. They're just not what we would expect from the co-creator of Ethereum, but you know, it's just not ready yet.And it wasn't known how far it would go. So it's, it's still in a process and eventually it will be what we all want it to be in my opinion. I mean, hopefully we'll see some decentralized exchanges popping up soon. I know a lot of people are bullish on Sunday, swap, like to see that launch and I'd like to use it.I'd like to get my hands on it and start being active in the, in the ecosystem. And there's definitely a lot of opportunities within Cardona's ecosystem. Hopefully there's going to be some airdrops coming out. So if you're an early adapter to any of these different programs, Ancar Dano, there is a possibility that you could get airdrops some tokens, which would be really cool.Everybody loves free money. Just don't tell the S DC about it. Uh, yeah. So here, oh, this is Bitcoin. I was a Cardona for a second day. I don't know what happened. Eight years up at the Logan. Do you see one maybe for Coinbase by now finance? This will do. Um, so these are the weekly candles right here. So I was ripping through July.Uh, and now it's a correction. I mean, I don't necessarily think that this is like entirely the fault of the smart contracts. Not, I think it's pretty high. Yeah. There could be a lot of profit taking mixed in here. Uh, don't want to, to create any untrue FID, um, but we'll keep our eyes peeled on this situation and we'll keep you all updated.And we also want to know, uh, what you guys think about it. Um, and maybe you could even come on and chat with us, hit us up on Twitter. If that sounds like you. Um, okay, so let's talk about light coin next. Yes. Over the light coin. And then we can talk about arbitrary Monday or Tuesday after. Okay. Cool. We did just handles or.For show for show. Nice. Um, so you guys have been living under a rock for the past six hours. Light coin is not being accepted by Walmart. So it was fake news. It got picked up by a lot of different publications. Lots of stuff came out, but then the CEO of Walmart went on to CNBC to clear up the news. It's not actually happening.It's fake news. And the most concerning part about this, at least in my opinion, is that light coin, the light coin foundation actually tweeted about this partnership this morning saying that Walmart will be accepting them as a payment option. And then later deleted that tweet. So I don't know who sent that tweet out, who was able to do that, but it was completely fake news and it was pumped by the light coin foundation themselves.So I mean, people are talking about this being a facilitator for some more regulation coming in the space. I mean, not man. I see that because what we were at less than a hundred. $80. This news pump the price up to $236. And then once people found out it was fake news, we're right back down to under $180.So if you're able to catch that move, pick up on the fake news shortly coin, and you probably made some good money, but you got to stay up to date with this news. What do you guys think? Do you think this might cause some more regulation in the future? I mean, it's really the news publications fault for not verifying any of this information, but at the same time, light Quinn really shouldn't have tweeted about it.I mean, they're obviously wrong for that pumping fake news for their own coin. Not a good look whatsoever, I think. And there's probably a lot more backstory to this that we probably won't know because it seems like such a big deal. And if light coin foundation is bumping it. I mean, it is like announcing it, then there's something else going on or, yeah, it got the Twitter account got hacked, but that Newswire is from kind of a reputable source.And so they immediately, well, not immediately, but like a few hours an hour or so later they put a disclaimer, say, Hey, this is not true. Um, like going is not being accepted by Walmart, but it's pretty fishy. It's weird. Interesting. Weird. If you, what do you guys think if Walmart decided to accept cryptocurrencies, would they go with light coin or would they go with something else now?And, well, they're also hiring for a blockchain developer in a cryptocurrency expert, so they, they trying to create their own. So why would you accept light coin out of all of them? You know, it's just, it's just weird. All right.All right. Let us know what you guys think about this situation. Would Walmart take light coin? Would they take Bitcoin? Ethereum, Cardinal. What's going to be the move here. Um, but for now we have probably, yeah, probably doge coin. That's probably, I mean, that's from a, from a, like a technological perspective.Doge coin is the most advanced cryptocurrency in existence. Um,A whole lot of cap up in here. So I want to talk about Adam real quick. Uh, Adam has seen a new all time high today, uh, which is dope. We've talked to the creators or some of the lead developers on the cosmos blockchain on the cosmos protocol. Um, we talked to them a couple of months ago earlier this year, we talked to Dennis as well.Who's also working on the team, um, maybe like one month ago now. So go check out those interviews, uh, if you haven't seen them yet. Uh, they're really, really cool. Adam has a crazy project. That's all about blockchain interoperability, right? So there's a lot of blockchain maximalists. They say Bitcoin's the way.Themes the way to go us a lot is the way to go. Uh, and then cosmos comes over here and says, oh yeah, well, the demand for blockchain space will probably grow to fill all these blockchains. So eventually we'll need to connect them. We'll need to have room for application specific chains, uh, that can lower fees and all be connected through a hub.So cosmos blockchain is the central hub that all these other blockchains are plugged into. If you're familiar with polka dot, they got something very similar going on, but we're seeing this atom token rip. I mean, we interviewed them when the, when the coin was down here. Uh, it was such an interesting project to me that I was picking it up in these ranges.Uh, so now, now we're doing really well. This is a good day for me. Look at these. This is, these are the weekly candles here. These past three have just been nuts. Um, you guys, did you guys pick up any Adam I've been holding Adam's since it was about at $4, some I'm pretty happy with it all. Very nice. I don't have any Adam.And I mean, it looks like it might be too late, but you never know. It looks like we're in price discovery right now. And like we saw with Solano after we crossed those all time highs, we just ripped, we went up another two, 300% after that. There's really no telling where the price goes. Once we pass all time highs, especially when we're not in a bull market, per se, with Bitcoin and Ethereum at new all-time highs.I mean, typically these all Queens will follow the market, but when one of the few that don't don't and go to new all time highs, a lot of times you see really big gains. So I'm, I'm interested to see where Adam goes. I wouldn't be surprised if we saw $50, honestly. Yeah, yeah. Now they were die. Uh, so yeah, that's another one we wanted to point out today.Let's see. Should we talk about arbitrage? And we have about 10 minutes left before this interview, more like eight. I'm going to take my, my screen share off real quick. Maybe we can talk about arbitrage, uh, on a theory. Yeah, man. Our Trump's been picking up a lot of traction. There's over $1.5 billion locked within its ecosystem.It's a layer two scaling solution. It's a lot like optimism. So you, you bridge your assets onto the chain, the side chain, I guess it's not technically a side chain. It's a layer two, right? Logan. It is a layer two. Yeah. Okay. Uh, but yeah, there's $1.5 billion. Like most of this, it was interesting. I was looking to see where all this money was going within the arbitrary ecosystem.And most of it was going to this program called . So it was like a Nyan cat themed yield farming protocol on arbitrage. So since it's a layer two solution, the fees on it are much cheaper. So you can actually yield farm much more efficiently than say on Ethereum, blockchain. Uh, but this, the price of this Arvin nylon token one.50 cents 40 cents all the way up to like $8 within just a few days. And has since dumped back down to around 80 cents. So we were seeing super high volatility on this token, and it's going to be interesting to see whether these yield farmers stay in Arvind eye on with the price down so much now, but either way, $1.5 billion locked in an ecosystem that's been around.Well, I guess the ecosystem really is a theorem, but the arbitrary gateway has been around for less than a week now. And we're seeing already over a billion dollars, locked on the platform, which is just absurd to me. I mean, it took forever to see salon reach a billion dollars, and now they're at 10 billion.So we'll see where the growth goes, but it's looking really good for arbitrary. It is looking good for arbitrage and, uh, they sucked a lot of the volume out of some of the other bridges, specifically those to Solana and those. So I think Ryan, what was the other one there? And do you remember what the name of that site was?Where we could see them all. I don't remember. No. You mean Mulana, polygon and Solano, I think. And then there was one Holly gun that sounds right. But there were three and they were down like 30%, 40% and 60% well Arbitron was up. So it looks like a lot of this money coming from other layer, one scaling solutions like salon are, are actually flowing back into the Ethereum ecosystem and using these layer two solutions like arbitrary optimism, mainly arbitrary right now I haven't checked how much total value is locked on optimism, but I don't think it's at a billion dollar say actually, no, it's not at a billion dollars.USCAP because with all the layer twos outright now arbitrage has 60% of the total value locked. So compared to its competitors, it has the most by far, which is very impressive. I'm not actually quite sure. Why, why do you guys think that arbitrage is the one seeing adoption? I mean, it's pretty similar to optimism from what?Yeah. One thing is it's under the same umbrella as optimism. So it's owned by the same parent, well funded by the same parent company. So they're not technically competitors, but they do very similar things. Um, I couldn't tell you what, why one is better than the other, besides it going down to more, you know, better marketing, better selling points and just, you know, catching the right niches and places to go.But that is one interesting fact though, because they're both kind of in the same family that it's weird that they would, I mean, I really do not know. I'm guessing the arbitrary has more like volume available, more space available, uh, for processing. If I had to guess that would be the reason that it's beating out optimism at this point.Um, but they do use the same, excuse me, the same technology, the optimistic roll-ups. Um, and Ryan, I found L to beat right here, uh, and we can see there's $2.2 billion locked in arbitrary of 3000% over the past seven days. That's pretty good. I wish I could do that. Yeah. I haven't used arbitrarily yet, but Logan, I think you're right.I think it is cheaper to use arbitrary than optimism. Right now. I went in, I did a transaction on optimism on unit swap the other day, actually just yesterday. And it actually was kind of expensive. It was like 0.01 to Eve, which is probably around two to $4, which, you know, it's not bad, but compared to Solano, which is like 1 cent, it definitely doesn't really compete.It's still kind of expensive, especially if you're doing a lot of transactions. Now it's nowhere close to a theorem. That's 30, $50 a transaction, but you get that security with Ethereum. I don't think they're really competitors whatsoever. I think these layer twos are really competing with Solana and Binance smart, our chain and those other proof of stake.Smart car contract blockchains. Yeah. Killer killer question mark.All right. Uh, that is our market update for you today. We have Andrew kugel backstage right now, uh, from tokens.com. So I'm going to bring him on, uh, right now, Andrew, welcome to Muna bust. How are you doing today? I'm good. How are you guys doing great. Thank you. Uh, no on that, uh, that conversation that you guys, I mean, yeah.It's some interesting stuff around, so yeah. Yeah. What do you think about the whole, a layer two ecosystem? Are they the Ethereum killer killers? You know, I don't know. I think as a thing, I mean, if you look at what my company does, which is staking, I think that if can't move to staking quickly enough, right?So the funeral is trying to defend its market position by moving away from proof of work to proof of stake and, you know, eat 2.0 is doing that. You know, they just had that, that London upgrade. So I don't know what we'll, we'll see what happens hard to. Indeed it is. Uh, so Andrew, for those out there who haven't heard.com, uh, or heard of riot, can you, can you guys hear me?Am I cutting out? Yeah, you're fine. Okay. No, you're good. Um, so Andrew, so those who haven't heard about tokens.com, uh, could you tell us a little bit about yourself, your background coming from Chile and how you got into crypto? Uh, yeah, so I was important in Chile, but that doesn't have much to do with my crypto, but, um, I tell you the story.I was, uh, I was an investment banker in Toronto Baca in 2011 for two decades. And I got really interested in crypto back in 20 16, 20 17. And the gap that I found is you have all these people who like to invest via the public markets. So like the Robin hood type people, public market institutions and mutual funds, and they didn't really have a way of investing because the level of sophistication that you guys were just talking about.Most people don't have that. They don't have the time to do that, or the ability to do it instead. They just want an easy stock that they can by trade. It's easy to account do the taxes for and all that stuff. And so back then, um, there wasn't a lot of ways for public market people to get exposure to Bitcoin.So myself and some other guys, um, you know, probably heard of a couple of the other guys, um, Mike Novogratz created a company called headache and headache was really a Bitcoin miner. I think it was the first public Bitcoin miner. And the main thing that made it different from all the other mining companies is keep the Bitcoin that you might have as much of it as you can, you know, pay the electricity, do not keep the Bitcoin.And today, uh, headache has a one and a half billion dollar market cap. And I think outside of like, um, micro strategy, maybe Tesla owns and holds more Bitcoin than any other public company in the world. Like a tremendous amount of that coin. The one thing though, that I started recognizing last year. And it goes back to what you guys are talking about is, you know, you try to take a step back and like, what are the big trends happening in crypto and defy an NFPS?Here's the problem. You can't process the stuff really on proof of work. Like you see the difficulties that Eve has having with it, which is why they're transitioning and Crusoe state can process a hundred thousand transactions per second. Whereas crypto mining community do about 15. That's a big difference going from one five to a hundred thousand.And so I decided to make the leap from going from a proof of work company to a proof of state company. Cause I'm like, this is where the future is going. Like nobody builds anything on proof of work anymore. Like when's the last time anybody lodged a blockchain on proof of work like credentials, Salinas, everything is staking now.So if you look to the future and again, to that thought of how do you give people in the public markets, easy exposure to this, um, We create a tokens.com. So we're a public company and we take our money and we buy tokens and we stake them. So we've got a big positions in each Binance, um, Pocono and Oasis.And we're also doing some, uh, liquidity, uh, farming, yield farming stuff with the Axion infinity, uh, shards, which you get the access, which you guys are probably familiar with. And I think we may be the only public company in the world that owns that and gives it to investors exposure to that. And so that's what we're trying to do.Like it's easy to get exposure to Bitcoin. I always find it amazing in Canada. They launched a Bitcoin ETF earlier this year, and Bitcoin's probably the easiest thing for someone to buy yet. The ETF attracted a billion dollars in 24 hours. You know, all of these funds that are out there, the money keeps pouring in, which just leads me to believe that my thesis, which is.People prefer to have something public that they can buy through Robin hood or their online trader through their broker and have it sit with the rest of them as opposed to going and doing some of the work to figure it out themselves. There you go. So you are basically the micro strategy of defy, uh, giving all these.So would you say your main audience is retail then? Or would it be, would it be institutional? You know what? It's both. Um, the largest tech mutual fund in Canada called CA signature. They manage billions of dollars. They came to us and said, we really like polka dot, but as a fun, the way we're structured, we're can't we don't have the capability to go out and buy, put it.This is before dot was trading on Coinbase and it's hard for people to get, but for them, it's also like, we don't know how to get it. We don't know how to secure it. You guys are liquid, you're staking it. You're making a yield off it. And we can have liquidity through you. And so they might ask their compliance department, they said, how much of this company can they buy?They want to buy as much of this as they could, but, but you're right. That's a good example. We are like the micro strategy of defy. The big difference is I don't think Michael Saylor is making any money off his Bitcoin that he sits on. We are actually so far this year, just on our staking. We're up about a, I think it's close to 25% on our cost basis on just staking rewards.Now it's not the 3000% that you guys were showing before, but we're a little more conservative in our assets. Look, crypto's volatile, but our assets are up over 70% since the end of Q2. So just for July, August and into September, we're up 70%. So the assets that we use to create revenue are up by 70% and then those assets have created another 24% of new tokens for us.So I think it's a pretty good business model. You know, we're looking to grow it and definitely there's interest. I always tell people, if you want to get exposure to Bitcoin, there's funds, there's crypto miners. If you want to exchanges that are out there, but if you want to get public market exposure to all points and specifically defy tokens, um, there's not a lot of choices for you.If you're more like a newbie or you just don't want to go do the work yourself. That's awesome. Let's see, you mentioned that you stake to get extra cryptocurrency in your portfolio, which is obviously a great idea, but do you guys use any other defy applications outside of actually validating that works turn any passive income on your holdings?Yeah, so we own a bunch of, uh, uh, Bitcoin, um, not, not a huge position, but like a relatively decent position. So we go on like pancake swap and some of those places, and I think we're. At last check, we were running about 14% on it. So that would be more of our active strategy. But generally speaking, our core strategy is buy stake and hold.And, um, like I said, not a ton of stuff. Like we really like polka dot. I think we miss Solana Solanas are a really good one. You know, all these guys are trying to see you who can replace, you know, Ethan and there's a lot of good contenders that there are. So you guys saw, you were talking about the credential smart contract watch and, um, you know, there's, there's a ton of cool things going on out there.Um, I don't think anybody knows where things will ultimately resolve, but I can guarantee in 12 months we'll be having some very interesting conversations. I think you're right. Totally. And I see that you guys are also invested into NFT gaming as part of your portfolio. So I saw you guys are, are invested in ACCE infinity and smooth, smooth love potion, which is another token on AXI infinity.Are you guys involved with the scholarship program at all and XC infinity, like, do you actually take these assets and rent them out to players? Or how do you make the yield on your NFT gaming platform plates? Yeah, so I think right now what we're doing, it's just, we're part of the liquidity pools. Um, so we're sort of trimming it.Uh, that's what we're doing. So the returns on the S on the smooth love potion, the returns have been exceptional, the yield side, but the performance has not been awesome in the last couple of months. Uh, kind of the reverse on the AXS we're seeing amazing appreciation. I think since we bought it, it's up about 65% or something, but the, the yield on it in terms of the liquidity pools, there's only one.20 to 23% are still really great. You know, it's funny in this world and having been a bank for a long time, if you were to make like eight to 10% in a year, you'd be like real happy. You'd be like, I just had a great year. I think crypto makes you a little bit nutty in that, you know, you go through like may and June where everything drops by 60, 70% and you got really upset.And then all of a sudden everything's up and you're, you know, you're always aiming for these big returns, but, but these are good products. And if you look at the big trend of NFTs and defy what's happening, I think, um, it's not just short-term gains. I think there's like real legitimate value here to what's being created in.Yeah, I mean, making 25% interest, uh, 25% of your return on, on interest alone, uh, must have the traditional financial system quaking in their boots. Um, but I'm curious, what got you into ACCE infinity? Was it the, you know, the big picture NFT, uh, play long-term or was it the staking rewards? Um, what about ACCE specifically?Got you into it? Yeah, I think, um, it's a good question. We were looking for ways to play the NFT space and what we will never do at tokens at least for now is we'll never going to just buy an NFT parking on our balance sheet and sort of hope that it goes up. Um, we're always looking for assets that we can buy, but a, we look at the trends, like what are the, what are the high level trends happening in crypto?And then we look at what are the assets that we can buy that will appreciate as a result of those trends. And then the number three criteria is can we use technology to earn revenue. And those are really the three things we're looking for. It has to meet that criteria. So when we looked at what was happening with the Axiom affinity and the excess and that mark Cuban behind it, we just thought that was interesting.We decided to dip our toe in and get some exposure. We're looking at other cool things. Uh, I'm sure you guys have talked about, but we're looking at, uh, the metaverse maybe picking up some real estate in the metaverse. I think that's going to be the way people are talking about NFTs this year. I think in 12 to 24 months, people are going to be talking about the metaverse in the same way.Hmm. Interesting. So you're looking at decentral land. Are there any particular metaverselike, like decentral land is the one that I'm following the most closely, but we're looking at a few of them. The one I'm most familiar with to central land. I think it's super cool that during a COVID they held a music festival. Um, so like you go in there with your avatar and, you know, you buy your ticket and you go into a field and you can listen to like, you know, a pretty cool DJ spinning, spinning.Um, I just think that the whole idea is pretty wild, but you have, you know, if I'd walk into I'm in Toronto, but if I walk through my city COVID and Amazon have killed the traditional real estate model where, you know, I see all these for lease signs everywhere I walk empty stores. And when I think about the potential here for the metaverse, which is you have a collection of people who are like-minded with their avatars and you're walking around and you have money to spend, um, and the land size is limited, right?I mean, the central land is what the size of like Washington city or something. It's like, it's limited similar to Bitcoin. There's going to be a scarcity value there. And so owning this land and being able to develop it and create an amazing experience for the users and the people that are walking by. I find a really interesting cross section between real real estate, which is kind of faced.And kind of where the future of real estate is, which is going to be these, these worlds, where we have all these people with money and looking to spend it. So, Andrew, if you were to get any. Oh, Logan. You mind if I have a follow-up question to this? Uh, we're lagging a little bit. Uh, I'm sorry if I cut you off sometimes Logan.Um, but Andrew, so if you guys do end up picking up, uh, digital, real estate, stay in decentral and, or the sandbox or whatever, do you guys plan on developing the land and trying to monetize it like you do with your other investments? Or would this be more of a speculative investment for you guys? No, we would want to monetize it.We same, same thing, buy stuff that we can generate revenue from. So, you know, I know, I think it's in decentral and galaxy digital. Um, there's areas you can walk by and they've partnered with, I think it was candy, but you can walk by and see like a billboard for galaxy digital. Um, there's a lot of value there and that you have what, three and a half million people using the, and right now you can walk by, you can use it as a digital space.The zoning rules are pretty light. So can I create some kind of gaming, maybe a casino, if you do it again, there's different things you can do to create a user experience there where they they'll want to spend money. But ultimate dream is to create a, a real estate investment trust, like a REIT that pays out a dividend to shareholders, but it's entirely based on digital real estate.Hm, I think we lost Ryan. Um, but I love the idea of creating a, uh, a metaverse read. I think that has a huge potential. I know, um, I've said this before on the show, but I've, I've heard someone like Gary V mentioning that there could be more jobs in the metaverse than in the real world, uh, looking long-term.And that just blew my mind. Um, especially with the, with the advent of things like basic attention token, when users are being, uh, finally might be able to be paid for their data paid for their time, online, feeding these huge algorithms. Um, it's going to be crazy to see where the metaverse goes and how much potential value could be unlocked, um, within it.So I want to toss it to Brian now, uh, for this question, I just highlighted them. So, uh, what made you decide to move from, I heard you were doing a lot of mining and Bitcoin mining and everything like that for mining to doing the tokens.com aspect. Yeah. Two main things that I really hated. So when I was, I was a CEO of a headache, uh, which as I said, it's a great company.They're one of the largest miners in north America, one of the largest public miners. And what I really hated is, uh, every quarter you have to depreciate the hardware. And so you guys obviously know what would be a minor. You got to order your stuff primarily out of China. And it's got a better four year lifespan.And that's because as the hash rate keeps moving up, you can only produce so much if it becomes obsolete. Um, so I, it was always having this big depreciation where at the end of the four years, you're your hardware isn't really worth anything. The other thing I hated was I would have at least one call a week from the media or environmentalist.And they would tell me that Bitcoin was cool, but I was destroying the planet. And so it was kind of a combination of those things that I started looking around and saying, what else is out there? And I came across staking and I think staking was really created to improve upon proof of work. It was created as like, what are the flaws with crypto mining.And how do you improve them? And staking uses 99.9% less electricity because it's based on ownership, not a massive processing power. So that's a win. And the second one is you can't do BFI really on mining because it's too slow and that's the problem Ethan's having. And that's why they're migrating the staking.Um, so when you look at sort of like where the puck is going or where the future is that nobody builds anything on crypto mining proof of work technology anymore. It was like, okay, I've built this company. It's doing well, it's positioned to succeed, but I want to build something new here. Whereas I think things are going next.I got you. That makes sense. Yeah. I definitely agree with that with, um, what do you think about, so the Binance smart chain and E uh, Ethereum going, if you're going to prove a stake and all that other stuff, where do you think all that's going to turn in the next five years? What do you see foresee for the future of everything we've just already talked about.Yeah. So again, my purely my opinion, I think, outside of Bitcoin, um, in three years, you'll see, look at the top a hundred blockchains and there'll be like out of the top hundred, like 95, and then we'll be all proof of stake. I think, you know, crypto mining is, is, is going to be the way in the past. I think you're going to see a, a split when we started seeing that a little bit this week, but I think Bitcoin Bitcoin is not a defined crypto.We all, we, we know that and understand that. I mean, there's lightning network. Maybe that could go in and change that. I know that's what they're trying to do over at square Jack Dorsey, but generally speaking, it's probably just going to be like the digital goal. Then it's going to start spending on its own over the last few years, everything sort of hits the same.Like everything sort of hit all time highs like early may, then everything dropped at the same time. I think what you're going to see happen is there's going to be a split bifurcation between Bitcoin. As a, the G crypto that doesn't do a lot of in store value and it's still great and awesome. But then all of these other things that actually have applications and don't use electricity.Um, eventually I, you know, I don't think it will happen in the next 24 months, but I do think it'll happen. And within 48 months, I do think equal flip that coin. I agreed. I told Logan before I've told Brian, I think there's probably like a third chance that it flips this market cycle, but of course that's just to be a speculation, but the use cases are definitely there for it.Yeah. I mean, what is it? 80% of all defy products are in there are still being built on Eve. Despite there being a lot of other good alternatives that people continue to use, you know, Eve and, you know, you can solve the same thing. Remember all those Bitcoin forks, there was Bitcoin light Bitcoin cash, but critical the coin SB, those all were supposed to be improvements on Bitcoin because they would process faster.The blocks contain more data. There's a whole bunch of stuff. They never took off. And so you might have a similar thing here that as Eve evolves to staking and eat 2.0 that Abel just become more dominant. That's a good point. But even with ease 2.0, transaction fees may be higher than some of these competitors say, like Solano and Binance smart chain.Of course you're paying that price for the added security and the robust network of Ethereum. But how do you see this playing out with retail investors? Do you think that they'll actually care about decentralization and want to use a network because it is the most secure, or do you think that other projects like salon and Binance smart chain will gain these retail investors who might be priced out of Ethereum?Uh, I do think that they're going to gain traction. Um, ultimately like when somebody goes to Ave or, or pancake, whoever, I don't know that they actually care who's behind it. I think they're looking at, you know, fees and how they can maximize their, you know, their borrowing lending or trading or whatever it is they're doing.And, and ultimately. People act in their best economic interests. So as long as it continues to do it does, if it becomes too uneconomical relative to its competitors, we'll lose market share. Um, and I think that's inevitable. So we'll see what happens. It's really hard to predict, like you're saying that this is a real pivotal time, I think in crypto, because you do have all these things that are up and coming this Atlanta as a crutch, nanos, um, all these different things are challenging Eve.And we'll see in the next six to 12 months, if there actually is adoption into those, um, the way people are expecting and pricing into the tokens. Hmm. So, um, when do you see ETH 2.0, launching? And do you think it's going to affect the proof of stake and everything that we have? Like, do you think it's going to affect all the chains?You mean? Yeah. Sorry, can you repeat that? We'll never be able to successfully upgrade or launch. So E E 2.0, has already launched and we're staking it right now. We own about, uh, over 2,500 east 2.0 that we're staking and earning. And the, if you, I mean, there's lots of sites you can look that you can look at, but the adoption is, is moving pretty quickly.I think at the last estimate, I saw that it was probably about another 24 months before the it's kind of a slow progression. It's not going to be, it's not an overnight flip into staking. I think it's, uh, uh, flipping into the evening. The other thing is when you're staking Eve, there's a, like a locked period or a bonding period, which I think this is really interesting and will help appreciate the value within here's why mining, which is predominantly how Ethas is secured right now, how the blocks are valid.You have to still sell your Eve as a miner to pay for your electricity and your hardware, right? If you use a staking company or is it staking a token, the money stays within the ecosystem. As a Staker. I never have to sell my Eve to pay for stuff in the outside world. I can keep it in there and continue accumulating and compounding it.And I think that's really smart decision because if you look at what's happening in Bitcoin during the crash, all the miners, the Bitcoin miners were like mining had to meet their costs. They were taking all their selling their Bitcoin as quickly as they could to pay for their costs in staking, the money stays within crypto because you know what, it was a really bad idea that you have to sell your crypto in order to pay for validating it.This allows it to all stay within the ecosystem, which means less selling pressure. Hopefully. What do you think that means? ETH. What do you think that means for all the ETH quote unquote killers out there that are trying to be a better version of, you know, a POS at theory them? Yeah. I always say P POS tricky, tricky, uh, acronym, but yeah.Um, I think they all function the same, so they all have different whole periods. So for example, dot is 28 days. Eve is a lot longer, but generally speaking that they're all different, but similar. And so they all keep as, as a staking tokens, they all keep their tokens within their own ecosystem. Um, so I don't know that that, that the staking aspect is really going to be what makes the decisions.I think it's just going to be the usability, but my perspective is Eve can't move to eat 2.0 quickly enough. Um, because you know, at the very least, you know, right now, Crypto mining as a bottleneck for Eve it's like drinking water through a pinhole. Like it's, it's hard. It slows it down and you get the fees.Will that change people sort of debate back and forth. But nonetheless, I think it's Eve is going to survive. It has to migrate to stay can quickly. Yeah. And for sure, we'll see, we'll see optimism arbitrary and all these layer twos, uh, kind of help along the way until we can get that, uh, the full sharding and the beacon docking.Um, so I have a question for you about regulation. How do you think the next few months are going to play out in Canada or, or in the United States? Um, for the crypto markets and, um, could this affect price action? Yeah, it always seems when there's a rumor out there or the sec comes out with something that there is a lot of, um, movement on that, you know, it's a bit of a loaded question.Like I think the key thing right now, everyone's looking at as this Coinbase sec battle, right. And I always say follow the money. And if you look at, you know, who sort of backs and influences the sec, it's the bank. And so I don't think it's a coincidence that they're like, you're not allowed to lend money.People are not allowed to make money. What was a 2.8% that they're offering it? Wasn't like, it wasn't anything crazy. It wasn't something crazy. But if you were a bank, this has got to be pretty intimidating. Right. And I know even from our company, you know, sending a wire, if you've ever had to send a wire through a bank, you have to get it there by like three o'clock.If you don't get it there by three, it's got away the next day and the money disappears for like 24 hours. And then you got to check the Atlanta, not lad. It's a really silly system and they'll charge you like 50 to a hundred bucks per transaction. It's still pretty amazing that with, you know, I know eat the fees can be high, but even with Bitcoin that I can send any amount of Bitcoin almost anywhere in the world, 24 hours a day.Anytime I want, I can do it within 10 to 20 minutes and it'll cost me like a dollar 50, if I pay for, you know, to prioritize it, right. Like. The banking system. This is why defy in my mind is just going to be the it's a massive game changer and wall street. It is embracing it. And Silicon valley is embracing it.It's just like the traditional banks that are, I think they're really scared because they can see their business model no longer works. Right. It's like being a taxi driver and trying to fight Uber. Eventually you will lose. Yeah. ACH is a definitely a outdated system and just needs to go away, just cash checking and all that.So hopefully that. And have you ever tried to send money abroad? I remember I'm from Chile that you guys pointed out. So sometimes I I'll send, I want to send some Viet to like my cousins or something as a gift. Like, you'd go, you've gotta fill out pieces of paper, the switch system, and like, what's that bank's code.And then it's got to go through a bunch of other banks by the time it gets there, you've lost 10% of your money given all the different fees. And it takes four to six days, right? Like. It's like a, it's like using a buggy and horse, you know, to get around, right. Like it's an old system. And then today, like the technology is here.I should be able to send money to anybody in the world that I want within 15 minutes and not have to pay more than $5 and lose 10% of what I'm sending. Boom, exactly. I mean, it makes sense today and looking back it's like you said, the horse and buggy is a perfect analogy there. Uh there's really no. Or, and Trish finance certainly should be scared.Yeah. Yeah. And, and, and, and proof of work token should be scared too. All the stuff like, I mean, the majority of the proof of work tokens are there, but all these, like the coin forks, like, are, are they going to become a less relevant? I know they use them for some testing, but no one's programming anything on, you know, some of these things that I am aware of it, cause it would be kind of like creating apps where a flip phone, right.It's like, it's a. Only doge coin right now, but you know, that's part of it, but you're right. You know, all those were created before the proof of stake model came out. So yeah. Uh, Andrew, do you think that we could ever see a proof of stake? Bitcoin? Do you think that that, that network has the ability to make an upgrade of that size?So I am not the most technical guy. I'll give you my opinion. I put this down on Twitter wines and men like Bitcoin maximalists are so fanatical. They go crazy. Like literally started getting so much hate messages. I do think at some point in four to five years, when the, the energy use and Bitcoin, the hash rate goes up, I think there could be potential consideration and people may hate this.Maybe there's some kind of a hard fork or something into something that uses less electricity. You're staking similar to what. Um, but I think there's going to be, again, I don't understand that the technicalities behind it, but I'm pretty sure if like the entire Bitcoin ecosystem got together and said, let's form this into something with the same value, but that it has more processing power and uses less energy.There might be support there isn't today. Um, I think it's like sacrilege and people listening to me would be like, that'll never happen. But I just think that that the hash rate is going to continue to go up. And at some point there'll be more and more prevalent. You know, you got some real fanatical people on the other side of the United States, like Elizabeth Warren who are wanting to shut crypto down.And so at some point, you know, Bitcoin has an optics problem. It's kind of like a reputation problem. I think they need to figure out something to do as a community beyond just like the Bitcoin council that Michael Saylor started to talk to you on Musk. If the technology is there to use less electricity than they think that the Bitcoin developers and people behind the chip should explore that.Yeah, well, Bitcoin is certainly not new to having these, uh, uh, you know, public appearance problems. They've been called us all sorts of things since inception. Uh, so hopefully we'll be able to see public embracement long-term uh, I think, uh, as you know, Ryan and my generation continued to grow up in, you know, Weldon become a bigger part of the market than my frozen.Now you're now you're just rude. Well, our brains are boomer. Geez. Uh, I think our generation is more crypto native, and I think that we'll see this play out pretty well longterm. Uh, and, and I think that you agree, um, by Andrew, thank you so much for coming on and chatting with us today. Uh, it was insightful and we'd love to have you back on in the future before we wrap up, I just want to open the floor up to you to give any shout outs or leave the audience with any final thoughts you have.Yeah, I would just say if you want that check out tokens.com. Um, we've got some good information on there. I think someone was looking to get exposure to crypto, but didn't want to go through the process of setting stuff up. I think we're a really great alternative for people to consider. We started trading in the U S today under OTC.Um, and so now we are training in Europe, Canada, and the us. So, um, yeah. Look us up, link in the description below. Go check it out, guys. Andrew, thank you so much for joining us today. Uh, thanks. Alrighty. Uh, Mahesh, let me grab that link for you. It is in the description below it's tokens.com, pretty simple. Um, yeah.So what did you guys think, uh, of the interview today? What'd you guys think of tokens.com? I think there's definitely, I mean, there's clearly, there's clearly a need for it. There's clearly a demand for it. Lots of people don't want to go through the hassle hassle of custody and their own crypto, uh, and you know, trying to figure out how to earn interest on all these different platforms, how to stake on these different networks.How many wallets do you have to keep track of? Um, I, I think it's a good product and clearly it's been very successful. I like it better than. Um, and they have the huge markup. I don't like that. You think that millennials aren't ready for crypto and it's only gen Z, but we can talk about that later. Uh, go back to eating your Abacus benefits or money on avocado toast.How are they supposed to buy Bitcoin? And you guys weren't even born when Bitcoin was around. Yeah, you're right. That's a good one. Now you got me there. I wasn't born until last week, so geez. I'm pretty new to this whole thing. G jeez, Ryan. All right. You want to do well a Mooner bus today. We have about 60 seconds left.Uh, I saw someone talking about VJ in earlier and maybe we could talk about that. We tasers and we, we, we talked about V train a couple of times, but I don't think we've talked about taser at all. Maybe we should talk about tasers. They've been popping off lately. A lot of these, uh, different, these other projects that like kind of got left behind from Ethereum blowing up and buying it, smart chain, blown up and everything like that.There's some pretty cool things that are going to happen. And I think a lot of people believe that, you know, it's only going to be Bitcoin. It's only gonna be a theory. Um, but there's so much, there's a lot of people in the world. There's a lot of time, there's a lot of people into different things. So I think there's room more than enough room for everybody to get a piece of.Guys my, my, uh, birth certificate exists on chain only. I am an on chain asset in case we were wondering I was minted, not born. Uh, okay. So here we go. Here stays as a yellow, too funny. Um, here's tasers, let's pull up the seven day. The one month is certainly on a tear. Let's see how it's been doing since the beginning of the year.Ooh. It looks like we're in price discovery mode. This might be a good time to pick some up. Um, tasteless is another smart contract blockchain. Um, it's not talked about a whole lot, but it is in the top 30, a market cap of $6.6 billion. Um, do you guys hold any tasers? What do you think about it? I, I don't hold any, but I do like it, um, in the sense that I, I, like I just said, I think there's room for a lot of these others to grow and to get to the potential, you know, really big returns down like.I don't hold any taser though. So it's definitely an interesting project. And at $6.6 billion market cap, you could see a 10 X by the end of the market cycle, in my opinion, that would bring it to $66 billion market cap, very expensive, but still quite a bit less than Cardona. And I do think Tesaro's has smart contracts on it.If I'm not mistaken, I believe they do. Um, and yeah, so it looks like they're, they're one of their defining features is the ability to upgrade without a hard fork. Um, I don't know if this is necessarily a good thing. I've heard metallic make the argument that that hard forks are actually more inclusive, um, because you're not forced to adopt the upgrade.Like you are in a soft. Uh, you can choose to take the other path, but, um, I'm sure that they have learned from all these years of blockchains and forks and they're doing something pretty cool. I'm going to have to, uh, dig in while I hold a little bit of taser. So I really just picked it up because I heard people talking about it.Um, but this was like a long time ago. I really haven't been active in the ecosystem since then, but it's up 18% today, so that's pretty cool. Um, I'm gonna give this one a moon. What do you guys think? Yeah, I mean, it's, it's, it's one of those quote unquote old school and I used that in crypto, in crypto, uh, years, but it, it, yeah, I like it.It has a lot of room. It's just like up there with the other ones we were talking about today. There's definitely potential and there's no reason why it would fail. I think it would. I'll give it its third moon too. I mean, obviously this asset sector is hot right now. Proof of stakes, smart contract blockchain.That's where all the hype is right now. We've seen it with Cardona. We've seen it with all the other blockchains out there, polka dots, Ilana. So I wouldn't be surprised if we see a much higher present tasers. So yes, I give it a moon. Awesome. And you guys can pick this up on coin. It's a crack in, I think we got some links in the description down below.If you want a little sign up bonus, if you're making a new account, go check those out. Um, but I'll stop with the promos. Silly me. Um, okay, so killing me, loading Ross. So this whole thing is just a sponsored, sponsored advertisements. Uh, okay. That's enough. Um, speaking of, well, we have replacement. Follow me on Twitter.Check it out. That's all I got. Check us all out on Twitter. We'll give you some dope. Uh, and speaking of checking other things out, state tune to Benzing as YouTube channel, we got more great content coming up for you today. We got pre-market prep at the close. Uh, I'm not sure if that's the next show. If we got trivia beforehand, but whatever it is, stay tuned.You don't want to miss it. It will redirect you automatically. So don't go anywhere. Don't touch anything. The Touche par thank you. This has been wound or bust your home for all things. All coins and defy. We will see you on Wednesday with another sick interview. We have the Salada Phantom wallet. You don't want to miss it.You guys got anything else? Any closing remarks for us? Not yet too many Twitter followers lately. Guys, I've been really sad about it, but a little depressed. Haven't been able to get out of bed every day. Really. So if you can just, um, attitude that they have the Z attitude, but yeah, I've been really sad about it guys.So cheer me up, please follow me on Twitter. Alright. On that note, we'll see you Wednesday.Support this podcast at — https://redcircle.com/moon-or-bust/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircl

Welcome to another exciting episode of the Data Gurus podcast! Today, Sima is happy to have Josh Chasin, the Chief Measurability Officer of Videoamp, as her guest for the show. Josh's career journey Josh is an audience measurement professional in the world of market research. He has specialized in both media research and audience measurement and has always viewed his career as living at the place where research and marketing overlap. His first job was as a number-cruncher at Arbitron while he was still in college. He then moved on to a full-time job in Arbitron's Statistical Services department. He was also studying marketing and doing an MBA, which enabled him to get a job as Arbitron's Manager of Market Development. Learning from the best Josh spent his first seven years at Arbitron gaining a solid grounding and learning sample design from some of the best people in the business. Then he spent another seven years working for their advertiser agency group in marketing, positioning their services to the buy-side users. For his last three years at Arbitron, Josh was their VP of Marketing for new ventures. That was at the time when the internet was emerging. After leaving Arbitron After leaving Arbitron, Josh spent a few years as an entrepreneur and then became President at Simmons for a short time. A consulting practice In the early 2000s, Josh owned a consulting practice for about seven years. Comscore Comscore was one of Josh's consulting clients. He later became their Chief Research Officer and spent the next thirteen years doing that. Videoamp After leaving Comscore, Josh joined Videoamp. Videoamp lives in the ad tech ecosystem. Founded in 2014, it has become known primarily as a DSP (Demand Side Platform) that helps buy-side agencies plan, buy, execute, optimize, and measure the performance of their buys. Videoamp has recently expanded into the measurement space. Measurement Measurement is at the core of everything happening in advertising. The next generation of cross-platform measurement One of the things that led Josh to Videoamp was that he liked their vision for doing the next generation of cross-platform measurement and wanted to help. Cross-platform measurement The dream of advertisers is to know on an impression-by-impression basis where an impression was delivered and how it contributed to the performance of their campaign. The goal of advertising The goal of advertising is to shift from a mass-broadcast game to a granular one-to-one game where advertisers will know precisely where impressions are going and how they are working. A challenge One of the difficulties that Videoamp faces in media advertising is that heavy viewers tend to consume a disproportionate share of impressions. Their challenge is to distribute impressions to those who do not have their eyes on their screens as often. Reaching consumers on different screens Viewers have different tolerance levels for ad loads in streaming content versus ad loads in traditional linear content. So advertisers need to figure out how to get impressions in front of people in different places. One of the things that cross-platform enables is ways to reach consumers on different screens. The ad spend for Facebook and Google Currently, Facebook and Google account for between 65 and 70% of the total digital ad spend in the US. So they know everything there is to know about how the advertising is working on their platforms. However, advertisers want to understand their advertising campaigns across the platform and holistically. So it is not enough to know only about everything is that is happening inside Facebook or Google. Advertisers want to shift advertising amongst Facebook, Google, NBC, ABC, CBS, and other media channels. Privacy Although Facebook and Google know that people need to understand their advertising campaigns holistically, they have covenants with their users.

Welcome in, I'm Jon Gay.  As you hear in my intro, I'm a radio guy turned podcaster.  When in radio, I rolled eyes at those "bitter old radio guys" who said "back in my day." This is not me being bitter about being out of radio.  Professionally, I'm really happy.  But what upsets me is what's happened to an industry that I loved.  Radio has been around for over 100 years, and traditionally, rumors of its demise have been greatly exaggerated.   But there's been a perfect storm of threats to music radio over the last 25 years.  Music and personality have been music radio's two unique selling points, and now it has neither.Today, I'll tell you how we got here - through corporate consolidation, voice tracking, and an overreaction to a new rating system.   I'll also tell you how the two biggest radio owners in the country are running away from that very word, "radio."  First it was iHeart, now it's Entercom, with their rebrand to "Audacy" and abandoning of all things radio dot com.Finally, I explain what could still save radio.  Its a longshot.  But I'm saying there's a chance.Connect with JAG online: https://jagindetroit.com/On Facebook:  https://www.facebook.com/JAGinDetroit/Twitter: https://twitter.com/JAGinDetroitInstagram: https://www.instagram.com/jagindetroit/LinkedIn:  https://www.linkedin.com/in/jongay18/

Episode 50: “This one is just kind of a free-for-all.”An unprecedented move from the home office in the future results in the guys only submitting their lists for a single topic this week in THE MOVIES THAT TIME FORGOT.Jim compares/contrasts the attributes of Days of Thunder vs. Days of Heaven, while George confesses to his brief participation as a television rating Nielsen Family member, and the alarming late-night calls from Arbitron.Which host says that Cohen brothers should direct an episode of Three’s Company? Did Santa Claus work to block a 1970s Canadian film involving a cross-dressing Captain Von Trapp from the Sound of Music? And what ever became of Bob Fosse’s murder musical? What is the best escalator death in cinematic history?All of these burning questions and more are served up in the landmark 50th episode!

About Warren Kurtzman '87: Warren Kurtzman is the President of Coleman Insights. His background in broadcasting management and media research also includes stints at Strategic Radio Research, Arbitron, Inc., WUUU-FM/Utica, and WVBR-FM/Ithaca. He holds a Bachelor of Science degree in Policy Analysis from Cornell University and a Masters in Business Administration from New York University. Warren is an avid sports (especially hockey) fan. At one point, Warren wanted to become a famous radio disc jockey, drawing confidence from his days at WVBR! Learn how he made the most of his time on-air, a great time he worked with the late, great John B. Hill, and who still owes him a big favor after a WVBR promotions disaster.   Follow Warren Kurtzman '87: https://www.linkedin.com/in/warrenkurtzman/ https://twitter.com/warrenkurtzman https://twitter.com/warrenatcoleman https://www.facebook.com/WarrenKurtzman https://colemaninsights.com/   The WVBR Shop is officially LIVE! Get your favorite WVBR, Electric Buffalo Records, and CornellRadio.com merch now at www.wvbr.com/shop.   Have you heard of our Cornell Media Guild Endowment? This fund is specifically designed to provide perpetual funding and re-investment in WVBR, CornellRadio.com, and Electric Buffalo Records. We're on a mission to reach $500,000 over 5 years. If you would like to make a gift, please visit: bit.ly/cmgendowment   Follow the Cornell Media Guild/WVBR: Facebook: @wvbrfm Instagram: @wvbrfm Twitter: @wvbr Email: alumni@wvbr.com   Follow Christopher Morales '20: Instagram: @prideofmorales LinkedIn: https://www.linkedin.com/in/cmoralesq/ Website: https://www.prideofmorales.com/

Arbitron count my people!

Neil Rogers and The Bird have been on WIOD for over 6 months and look at the ratings. Neil has the rating, and you know what that means. He finds a pile of old Arbitron books. They are screenless, a big lunch coming, and they have dessert first. Callers today include Johnny Dark, Gordon Stevens, and Hotdog Jody. Some ZEAT4 spy reports, "Sales people are assholes", Rob Lowe reports, Joe with 2 N's, and the Lightning Round.

Do you share your CGM graphs and A1Cs online? Why? Stacey talks about the trend of sharing everything on social media and wonders if what she learned in her radio career might help us all make sense of when and how to better share. Check out Stacey's new book: The World's Worst Diabetes Mom! In 2020 we're adding these mini-episodes to the weekly line up. Each Tuesday you'll hear the regular longer format interview shows. Thursdays will be these Stacey-solo shows. Join the Diabetes Connections Facebook Group! Sign up for our newsletter here ----- Use this link to get one free download and one free month of Audible, available to Diabetes Connections listeners! ----- Get the App and listen to Diabetes Connections wherever you go! Click here for iPhone      Click here for Android Show transcript (rough copy so please excuse spelling, grammar, punctuation) Stacey Simms  0:00 This episode of diabetes Connections is brought to you by the World's Worst Diabetes Mom: Real Life Stories of Parenting a Child With Type One Diabetes, available as a paperback eBook and audiobook. Learn more at diabetes dash connections.com   This is Diabetes Connections with Stacey Simms.   Stacey Simms Welcome to something new on diabetes connections. I'm your host, Stacey Simms. And this is a mini sode, a very short mini episode. I'm going to be doing these in the new year. Just me sharing some thoughts, advice and experience. Please keep in mind, everything I'm talking about here is only through my personal experience as a parent of a child with Type One Diabetes. I am not a medical professional. And I am the author of the world's worst diabetes mom. So keep that in mind as well. One of the questions I get All the time is why don't I share Benny's numbers? Why don't I share my son's A1Cs? Why don't I post more graphs? I do occasionally show some CGM action, you know when I'm trying to prove a point or talk about stuff. But why don't I do that more regularly and especially the A1C numbers? Well, I really did share them for a long time. Benny, he was diagnosed right before he turned two and social media wasn't as big a thing in 2006 when he was diagnosed, but a couple years later, it was and I shared them on Twitter and Facebook until he was about seven, I'd say. And then I became friends with Moira McCarthy, who is a very well known author, blogger. She helps me out on diabetes connections as my co host of the Ask the D mom episodes, and she asked me to think about why I was doing that. And it really did did took me back. I took a step back on that. And after I thought about it for a while, I did stop sharing them. And here's what really helped me. It's one way of looking at it. That might sound funny. Radio really helped me make more sense of how I felt about diabetes numbers. If you're not familiar, I worked in radio for a very long time I started my career while I was in college, at a radio station. I worked at WSYR, I was the weekend reporter in Syracuse, New York for the old news station there. And then after college, I was a local TV anchor and reporter for many years, moved to Charlotte, North Carolina, where I live now in that capacity. I work for the CBS affiliate as a TV reporter and anchor for a couple of years. But I went back to radio for a decade and I did mornings at WBT, one of these big heritage radio stations. So my old Program Director, Bill White, used to caution us against putting too much stock into the ratings. You know, you get these Nielsen ratings, at least you used to in radio, and I want to say you got them every quarter. And these were the ratings that would give us I mean, not just bragging rights, which was a lot of fun to say, you know, we're number one in the market or you know, we're number two or whatever. It was, but they would also set the commercial rates, right how much the sales people could charge for a commercial at any given time on the radio station. Now, it changed a lot in the time that I was in radio, because the ratings systems switched from Nielsen ratings, which were you were writing down what you listen to, I don't know if you ever had one of these Nielsen books, but that's what it was, you would get a physical book. Remember those pen paper like a workbook, and you should write down what you listen to. That's why so many radio stations repeat their call letters a billion times, or at least they did back then. Because they wanted you to remember the call letters when you got your little Nielsen book. So if you're listen to radio station, they're always like news, weather, traffic, you're listening to news talk 1110 WBT, you know, why did we say it a million times an hour, we needed it to stick in your head so you would write it down. But then, really just a couple of years before I left radio, the portable people meter, the ppm system took over and changed everything. So ppm, if you're not familiar, is a system that was developed, I want to say by Arbitron, but now part of Nielsen. So it's like a pager almost, and you wear it. And it detects hidden audio tones, I kid you not within the audio stream, so it logs every time it finds a signal. So a ppm basically picks up when you're listening. And when it came through, there was a lot of talk about is it accurate? Is it biased to younger people who are going to walk around with this thing as opposed to older listeners who can't be bothered, you know, will it pick up stuff in gas station stores that play music or restaurants you know, blah, blah, blah, doesn't matter that ship has sailed. The ppm is now how radio stations get their ratings and it changed everything which is a story for a different time. But I will say if your your local fun morning show is talking less than playing music more, or you're hearing some changes, really you would have heard these almost 10 years ago now and the way you listen to radio Do it was because of ppm and you know now it's debatable whether radio podcasts streaming, that's a whole other story. But so ppm for us really changed the numbers. Our radio station WBT never really sold on those numbers strictly though, because we had a very desirable audience. We had an older audience, our audience had more money, they were more loyal. They were really apt to buy what we were selling. So we did not have to live and die by the ratings, thankfully, and that is what Bill warned us against my program director. If we got so caught up and excited about the really, really good ratings, would we be devastated by the bad, right where we doing a good show where we serving our listeners, my co host, used to say, super serving our listeners, you know, where we doing all we could for our clients, you know, we were doing all this at 5am where we're doing everything we could do, and that's what we were supposed to focus on. Bill's point was Don't let the numbers run your life. Life and a new station. This is really important. Think about when you might listen to your local news station, you might listen when there's a power failure and you need that radio, you might listen when there's a huge news story, you might just listen occasionally. I mean, in the olden days, you'd listen for school closings before the internet. So we'd get these, these spikes that were very attributable to events, right. And then we would get these lows, that maybe were also attributable to events. But if you got emotionally caught up and thought, oh, all these people are listening, because I'm so great. Then you could also get emotionally messed up when you're thinking they're all tuning out because of me. So you can't put the numbers before what you're supposed to be accomplishing. As a news broadcaster. We were there to inform, to entertain a bit sure, but to inform. And I think Bill's advice is really applicable to diabetes. Look, of course, numbers are important. Of course, we need to pay attention to them, but We can't run our lives around them, we can't let them have the emotional power that many seem to want to give them. I mean, I've been guilty of this too. But you have to step back and recognize they are information, they are guidelines, they are not your value. If your self worth is coming from your child's or your A1C,  I'd really encourage you as Moira did to me years ago, step back and think about that, think about why. And then I would encourage you to try to move that good feeling off of those numbers and onto other ways that you're dealing with diabetes. I mean, for very young children. I mean, that can be such a roller coaster. The victories for me, were the smiles with grandparents, you know, bedtime snuggles, milestones like potty training, you know, even when your your little kid learns to share, right? These are all ways of celebrating and as your kids get older, participating in sports or in the school play, getting their drugs permit Ben he just got his somebody come hold my hand. Oh my god. But these are things to celebrate first date, right? Oh my gosh, these are ways to celebrate with diabetes that aren't about the numbers. Just thinking back right? What stands out if you have older kids, or if you're an adult with type one, what stands out for you? Do you remember that excellent doctor's appointment? Or do you remember feeling really good and doing something that you loved? Because you have to be in range have to be taken care of yourself to be feeling good at these times is all is my point. But you're not focusing on the actual number right? If you're calling your endo appointment, mommy's report card, I am talking to you. Because what happens is, so many people share only the so called good numbers, right? But they don't want to share the so called bad ones. Because if you have publicly celebrated, let's just say a 6.5 A1C you may feel really bad about 7.8 or higher? I mean, let's be real here. And something else to keep in mind. And maybe the most important thing is that for parents, you're making these choices for your kids. You're putting their health information online, you're putting it out there adults, this is different for you. I mean, these are your choices. But parents, you're making a decision for your kids and you're really not getting their okay. And I don't think a seven year old can really decide if it's okay, right. Remember, if you're in a private Facebook group, nothing online is private, nothing you're sharing online once you hit send, or put it out there. Nothing online is private. And that's really the biggest reason why I stopped sharing Benny's A1C. I decided there was no reason for me to leave a breadcrumb trail of health information on the internet for someone and employer and insurer, anybody to find when he was an adult, I don't care how good his numbers have been. And trust me they're far from perfect. Sometimes they're No need to share that. One more thing. There is a school of thought that you don't even need to tell younger children what their A1C is. And I wish I had done that. I mean, I don't really think Benny ever knew until he was out of elementary school. But a lot of endocrinologists are now writing it down and showing the parents if you're in the room together, or maybe emailing it to you later through a health portal, which is protected by HIPAA in a way that Facebook obviously is not. And I think that's great, because you can easily find ways to celebrate or mark time with your kids or, you know, hey, we're at the endo and that's always a reason why we do. We go to a movie, we go shopping, we do a special high five, whatever works for you. But you're not celebrating the number per se. And back to Benny for a moment. Here's how I know he didn't know what his A1C was when he was little. He had a nurse asked him once he was a camp so he was in a not normal setting. And the kids were eating ice cream and I don't know why the nurse was involved. Maybe they were doing it at the health center. Who knows But he asked for his ice cream. And she said, Oh, I don't know. Should you be eating this? What's your A1C?  He was about eight, maybe nine. And he said, I don't know. He turned around and found another nurse and said, Can I have the ice cream? She was like, yeah, sure, Benny, no problem. And, you know, he told me that story when he came home from Camp, but I was kind of glad he didn't know. And I was really glad that he was smart enough to find somebody to give him the darn ice cream. I am not trying to be a killjoy here. You know, we all have what works for us. But I urge you try this. You may find it incredibly freeing not to share your numbers not to share your child's numbers. Come on, you are all so much more than the A1C or the last 24 hours on a graph. Right? You're not raising a number. You're raising a child. I hope this gives you something to think about. Agree. disagree. Remember, I am the World's Worst Diabetes mom. And the book is available on Amazon paperback eBook and audio book and it's available at diabetes dash connections. com where you can always find out more. I hope you come back for our regular full length episodes. Every Tuesday, we feature interviews with newsmakers, athletes, artists, celebrities, authors, speakers, and everyday people, quote unquote just living with Type One Diabetes. I’ve been doing the podcast for four and a half years now, and I really hope you find episodes that you love. I'm Stacey Simms. I'll see you back here next week. Until then, be kind to yourself.   Benny  12:34 Diabetes Connections is a production of Stacey Simms Media. All rights reserved. All rounds avenged   Transcribed by Otter.ai

Wouldn’t it be nice to get an answer to a question right when you need it? How many times have you had a question, asked someone on the web and dropped the idea, issue or problem because you waited too long for an answer? Did you even get an answer? Kiri has an approach to have a silent member join your team: The Marketplace Institute. The Institute offers tons of “How to’s” and best practices but an Amazon hotline is the real key to helping you advance at the moment you need to behind their success. Great informative episode on what brands are doing, what teams brands are building and how you can build one to.   Mentioned: Kiri’s Podcast: https://www.ecommercebraintrust.com/ (eCommerce Braintrust) https://www.linkedin.com/in/kiri-masters (Kiri’s Contact) Sponsors https://viral-launch.com/aff/idevaffiliate.php?id=2083 (Viral Launch – Save $50 with this link (Use coupon code: Momentum)) http://www.amazingfreedom.com/momentum-arbitrage (SPECIAL OFFER FOR MY LISTENERS ONLY) http://www.amazingfreedom.com/momentum-arbitrage (TWO WEEKS FREE TRIAL!!!!) http://www.amazingfreedom.com/momentum-arbitrage (Gaye's Million Dollar Arbitrage List) https://www.solutions4ecommerce.com/momentum/ (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) https://tacticalarbitrage.com/membership-account/membership-levels/ (Tactical Arbitrage) – Get an 10 day free trial with code: “Tactical” https://freeeup.com/ecommercemomentum/ (Freeeup)– Save 10% (forever) and get an instant $25.00 voucher for your first hire. http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper) Here is transcript- It is automated so it is not perfect but it does seem to get better over time. Kiri:                                        https://www.temi.com/editor/t/e8IfF7MDptyGz2GPPSUJGtDtOAxFNAwi4ZTrbghZcbxZwxBktYy2U2KklU9zShw_kVn42eWQ4ckYqLed5bJkdEB6MWc?loadFrom=DocumentDeeplink&ts=0.06 ([00:00])                     It’s industrial products and machinery and medical supplies and supplies for dental offices, like people buy everything on Amazon. And so I think the original question was, oh yeah, Amazon doesn’t work for me. Well, you know, I certainly think that there are some products that won’t work on Amazon, which, which we turn away. And that is very high end products like Tiffany jewelry. Cool voice guy:                  https://www.temi.com/editor/t/e8IfF7MDptyGz2GPPSUJGtDtOAxFNAwi4ZTrbghZcbxZwxBktYy2U2KklU9zShw_kVn42eWQ4ckYqLed5bJkdEB6MWc?loadFrom=DocumentDeeplink&ts=30.86 ([00:30])                     Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of ecommerce selling. Today. Here’s your host Stephen Peterson. Stephen:                             https://www.temi.com/editor/t/e8IfF7MDptyGz2GPPSUJGtDtOAxFNAwi4ZTrbghZcbxZwxBktYy2U2KklU9zShw_kVn42eWQ4ckYqLed5bJkdEB6MWc?loadFrom=DocumentDeeplink&ts=44.36 ([00:44])                     Hey, wanted to take a second and talk about Gaye Lisby and Gary Ray’s Amazon seller tribe and their daily lists that are put out, um, and incredible stories that you can read if you go out and check out a amazing freedom.com forward slash momentum hyphen arbitrage. I know that’s a lot to put in there. Amazing freedom.com forward slash momentum dash Arbitron and you’re going to get 14 day free trial, no money risk, no, no challenges. You don’t want it when you’re done, you get out. But imagine getting list. I’m as grateful as like to call it mailbox money. I love that term, mailbox money. It’s where you can work from your house, buy things online, have them deliver to you and then sell them on various marketplaces. But imagine you can have somebody else do that for...

I know this has a big title. But it is really important. Don’t try to serve everyone, rather serve your “Desired” customer. When you look at selling that person it takes a different approach. Derek walks us through developing a work flow to ensure consistency. After all that is what it takes to get through in today’s complicated marketplace. Oh and by the way, each marketplace has to be approached differently. Great discussion from an experienced agent.   Mentioned: https://www.brightpearl.com/ (Brightpearl) Derek’s Email contact   Sponsors https://viral-launch.com/aff/idevaffiliate.php?id=2083 (Viral Launch – Save $50 with this link (Use coupon code: Momentum)) http://www.amazingfreedom.com/momentum-arbitrage (SPECIAL OFFER FOR MY LISTENERS ONLY) http://www.amazingfreedom.com/momentum-arbitrage (TWO WEEKS FREE TRIAL!!!!) http://www.amazingfreedom.com/momentum-arbitrage (Gaye's Million Dollar Arbitrage List) https://www.solutions4ecommerce.com/momentum/ (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) https://tacticalarbitrage.com/membership-account/membership-levels/ (Tactical Arbitrage) – Get an 10 day free trial with code: “Tactical” https://freeeup.com/ecommercemomentum/ (Freeeup)– Save 10% (forever) and get an instant $25.00 voucher for your first hire. http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper) Here is transcript- It is automated so it is not perfect but it does seem to get better over time. Derek:                                  https://www.temi.com/editor/t/avgQudlkZ8n0K9T8YW5Ll0oQzYjJiLN62s6X5cHafenmM4s3-_LJOjSDaXdO1vlIdPrx7tShmRwxWHIxDicxKaSYJ9k?loadFrom=DocumentDeeplink&ts=0.03 ([00:00])                     Right? And what we did was we said, well, hang on, why don’t we start from scratch and build a platform? We call it a retail operations platform that is built for purpose for one sector and is not customizable. In other words, you can’t go in there and write scripts on it. You can obviously use an API for ’em. Cool voice guy:                  https://www.temi.com/editor/t/avgQudlkZ8n0K9T8YW5Ll0oQzYjJiLN62s6X5cHafenmM4s3-_LJOjSDaXdO1vlIdPrx7tShmRwxWHIxDicxKaSYJ9k?loadFrom=DocumentDeeplink&ts=17.12 ([00:17])                     Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of e-commerce selling. Today. Here’s your host, Steven Peterson. Stephen:                             https://www.temi.com/editor/t/avgQudlkZ8n0K9T8YW5Ll0oQzYjJiLN62s6X5cHafenmM4s3-_LJOjSDaXdO1vlIdPrx7tShmRwxWHIxDicxKaSYJ9k?loadFrom=DocumentDeeplink&ts=30.82 ([00:30])                     Hey, wanted to take a second and talk about Gaye Lisby and Gary Ray’s Amazon seller tribe and their daily lists that are put out, um, and incredible stories that you can read if you go out and check out, uh, amazing. freedom.com forward slash momentum hyphen arbitrage. I know that’s a lot to put in there. Amazing freedom.com forward slash momentum dash Arbitron and you’re going to get 14 day free trial, no money risk, no, no challenges. You don’t want it when you’re done, you get out. But imagine getting lists as grateful as I like to call it, mailbox money. I love that term. Mailbox money. It’s where you can work from your house, buy things online, have them delivered to you and then sell them on a various marketplaces. But imagine you can have somebody else do that for you. So you want to buy time, you want to control, uh, what they’re buying. Stephen:                             https://www.temi.com/editor/t/avgQudlkZ8n0K9T8YW5Ll0oQzYjJiLN62s6X5cHafenmM4s3-_LJOjSDaXdO1vlIdPrx7tShmRwxWHIxDicxKaSYJ9k?loadFrom=DocumentDeeplink&ts=87.07 ([01:27])            

If you know me I love systems. Systems bring you consistency and small consistent actions over time bring big results. Chase helps us (me) with step by step instructions on what the “Outliers” are accomplishing by using these steps. Chase also will help you master Shopify for your best results.   Mentioned: Chase’ podcast: http://honest-ecommerce.libsyn.com/ (Honest eCommerce) Chase’ email contact Sponsors https://viral-launch.com/aff/idevaffiliate.php?id=2083 (Viral Launch – Save $50 with this link (Use coupon code: Momentum)) http://www.amazingfreedom.com/momentum-arbitrage (SPECIAL OFFER FOR MY LISTENERS ONLY) http://www.amazingfreedom.com/momentum-arbitrage (TWO WEEKS FREE TRIAL!!!!) http://www.amazingfreedom.com/momentum-arbitrage (Gaye's Million Dollar Arbitrage List) https://www.solutions4ecommerce.com/momentum/ (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) https://tacticalarbitrage.com/membership-account/membership-levels/ (Tactical Arbitrage) – Get an 10 day free trial with code: “Tactical” https://freeeup.com/ecommercemomentum/ (Freeeup)– Save 10% (forever) and get an instant $25.00 voucher for your first hire. http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper) Here is transcript- It is automated so it is not perfect but it does seem to get better over time. Chase:                                  https://www.temi.com/editor/t/DBW370xZIXURuIxKFxEQgszvIpbxhGkkj_RDzYD18lzSp4zlvPlh-e-ADCIBiFRbCH-oMUeWQNttuN5auD78WC6DlLw?loadFrom=DocumentDeeplink&ts=0.8 ([00:00:00])               We don’t have the budget, I would say you need to sit down and write a blog a week yourself. Like that’s just get that in your habit. Uh, but if you have a little bit more of a budget, maybe you want to hire a writer to help you produce a blog a week. Um, caveat on hiring writers. Make sure they’re good, make sure it’s English. Uh, and if you are want to save some money, you can hire a blog researcher that may be at a cheaper price point, maybe a, uh, you know, developing country where you can get a writers for a little bit cheaper. But then you are also going to have to hire an editor to turn it into actual American English. Uh, I’ve seen some people do that, so that’s a pretty good tip there. They’ll save you a little bit of money on your blog writing, or if you don’t want to deal with that many people, just hire one good writer. Cool voice guy:                  https://www.temi.com/editor/t/DBW370xZIXURuIxKFxEQgszvIpbxhGkkj_RDzYD18lzSp4zlvPlh-e-ADCIBiFRbCH-oMUeWQNttuN5auD78WC6DlLw?loadFrom=DocumentDeeplink&ts=45.42 ([00:00:45])               Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of ecommerce selling. Today, here’s your host, Steven [inaudible] Stephen:                             https://www.temi.com/editor/t/DBW370xZIXURuIxKFxEQgszvIpbxhGkkj_RDzYD18lzSp4zlvPlh-e-ADCIBiFRbCH-oMUeWQNttuN5auD78WC6DlLw?loadFrom=DocumentDeeplink&ts=56.1 ([00:00:56])               Peterson. Hey, wanted to take a second and talk about Gaye Lisby and Gary, Ray’s Amazon seller tribe and their daily lists that are put out, um, and incredible stories that you can read if you go out and check out, uh, amazing. freedom.com, forward slash momentum hyphen arbitrage. I know that’s a lot to put in there. Amazing freedom.com, forward slash momentum dash Arbitron and you’re going to get 14 day free trial, no money risk, no, no challenges. You don’t want it when you’re done, you get out. But imagine getting list, um, as grateful as like they call it mailbox money. I love that term. Mailbox money. It’s where you can work from your house, buy things online, have them

It’s funny in today’s fast changing world where a young guy (relative to me) is the absolute expert at his Law firm. Partners go to him for advice because the issues are new and were not planned for when the laws were written. Get some great legal advice for just the time it takes to listen from someone with a lot of experience. Mentioned: Mark’s Law Firm : https://www.arelaw.com/ (Amster, Rothstein & Ebenstein LLP) Mark’s email Mark’s Telephone #: (212)-336-8063 Sponsors https://viral-launch.com/aff/idevaffiliate.php?id=2083 (Viral Launch – Save $50 with this link (Use coupon code: Momentum)) http://www.amazingfreedom.com/momentum-arbitrage (SPECIAL OFFER FOR MY LISTENERS ONLY) http://www.amazingfreedom.com/momentum-arbitrage (TWO WEEKS FREE TRIAL!!!!) http://www.amazingfreedom.com/momentum-arbitrage (Gaye's Million Dollar Arbitrage List) https://www.solutions4ecommerce.com/momentum/ (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) https://tacticalarbitrage.com/membership-account/membership-levels/ (Tactical Arbitrage) – Get an 10 day free trial with code: “Tactical” https://freeeup.com/ecommercemomentum/ (Freeeup)– Save 10% (forever) and get an instant $25.00 voucher for your first hire. http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper) Here is transcript- It is automated so it is not perfect but it does seem to get better over time. Mark:                                    https://www.temi.com/editor/t/u-CGVwRXbX8609z1i60Q65rdoAnccEAWr0AhopQvVR2nWyksRhwobi1U-YG7CxB4dL0oywVE9aJxpWDAJxEjtSQEtO8?loadFrom=DocumentDeeplink&ts=0.3 ([00:00])                     It can be a lot of different things. It can be some, you know, some crazy claim. Let’s say let’s say a claim related to your product is better than a competitor’s product or that you know that your product contains certain ingredients, um, when it really doesn’t. Those are the ones that come up a lot, you know, for cosmetics and things like that. Um, you know, you say it has a certain, you know, percentage of the effective ingredient and it doesn’t, that can be false advertising. Um, a bait and switch type of a situation can be false advertising. Your advertising. One thing that has certain features, certain size and certain properties and it doesn’t really have those things. Cool voice guy:                  https://www.temi.com/editor/t/u-CGVwRXbX8609z1i60Q65rdoAnccEAWr0AhopQvVR2nWyksRhwobi1U-YG7CxB4dL0oywVE9aJxpWDAJxEjtSQEtO8?loadFrom=DocumentDeeplink&ts=41.6 ([00:41])                     Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of ecommerce selling. Today, here’s your host Steven Peterson. Stephen:                             https://www.temi.com/editor/t/u-CGVwRXbX8609z1i60Q65rdoAnccEAWr0AhopQvVR2nWyksRhwobi1U-YG7CxB4dL0oywVE9aJxpWDAJxEjtSQEtO8?loadFrom=DocumentDeeplink&ts=55.19 ([00:55])                     Hey, wanted to take a second and talk about Gaye Lisby and, Garry’s, Amazon seller tribe and their daily lists that are put out, um, and incredible stories that you can read if you go out and check out. Amazing freedom.com, forward slash momentum hyphen arbitrage. I know that’s a lot to put in there. Amazing. freedom.com forward slash momentum dash Arbitron and you’re going to get 14 day free trial, no money risk, no, no challenges. You don’t want it when you’re done, you get out. But imagine getting list. I’m as grateful as I like to call it. Mailbox money. I love that term. Mailbox money. It’s where you can work from your house, buy things online, have them delivered to you and then sell them on various marketplaces. But imagine you can have somebody else...

So you worked really hard on getting people to see your stuff? But they are not buying (Less then 2% is the standard). Why? Jon walks us through how to parse your data to identify your buyers habits, then eliminate the noise where they are not buying. Think optimization. How has PPC optimization worked for you on Amazon? It is the game right now. So do the same on your own website and get the same results. Mentioned: https://thegood.com/ (Thegood.com) Jon’s contact https://www.hotjar.com/ (Hotjar) 4 points you should be tracking on your site 1- Analytics 2- Heat Mapping 3- User Testing 4- A/B Testing Sponsors https://viral-launch.com/aff/idevaffiliate.php?id=2083 (Viral Launch – Save $50 with this link (Use coupon code: Momentum)) http://www.amazingfreedom.com/momentum-arbitrage (SPECIAL OFFER FOR MY LISTENERS ONLY) http://www.amazingfreedom.com/momentum-arbitrage (TWO WEEKS FREE TRIAL!!!!) http://www.amazingfreedom.com/momentum-arbitrage (Gaye's Million Dollar Arbitrage List) https://www.solutions4ecommerce.com/momentum/ (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) https://tacticalarbitrage.com/membership-account/membership-levels/ (Tactical Arbitrage) – Get an 10 day free trial with code: “Tactical” https://freeeup.com/ecommercemomentum/ (Freeeup)– Save 10% (forever) and get an instant $25.00 voucher for your first hire. http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper) Here is transcript- It is automated so it is not perfect but it does seem to get better over time. Jon:                                        https://www.temi.com/editor/t/obWOd4UpdtBOcIwJHAUdNAWrTSiEKQoPD_0MiuBE37p900ScD68a7j6xSJKrT4xb-VqzdBU9VYk9vxNymCyaS3cxy0E?loadFrom=DocumentDeeplink&ts=0 ([00:00])                     Most people are using Google analytics. It’s free as we mentioned, but really dive in, get a good understanding from that. Once you feel like you have a good understanding of what people are doing on your site, move on to collecting those heat maps and other engagement types of tools and then just spend an hour a week looking at those. Cool voice guy:                  https://www.temi.com/editor/t/obWOd4UpdtBOcIwJHAUdNAWrTSiEKQoPD_0MiuBE37p900ScD68a7j6xSJKrT4xb-VqzdBU9VYk9vxNymCyaS3cxy0E?loadFrom=DocumentDeeplink&ts=17.51 ([00:17])                     Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of eating commerce selling today. Here’s your host Stephen:                             https://www.temi.com/editor/t/obWOd4UpdtBOcIwJHAUdNAWrTSiEKQoPD_0MiuBE37p900ScD68a7j6xSJKrT4xb-VqzdBU9VYk9vxNymCyaS3cxy0E?loadFrom=DocumentDeeplink&ts=29.06 ([00:29])                     Stephen Peterson. Hey, wanted to take a second and talk about Gaye Lisby and Gary Ray’s Amazon seller tribe and their daily lists that are put out and incredible stories that you can read if you go out and check out, uh, amazing. freedom.com forward slash momentum hyphen arbitrage. I know that’s a lot to put in there. Amazing freedom.com forward slash momentum dash Arbitron and you’re going to get 14 day free trial, no money risk, no, no challenges. You don’t want it when you’re done, you get out. But imagine any list, I’m as grateful as like they call it mailbox money. I love that term, mailbox money. It’s where you can work from your house, buy things online, have them deliver it to you and then sell them on various marketplaces. But imagine you can have somebody else do that for you. So you want to buy time, you want to control, uh, what they’re buying while you take these lists. Stephen:...

Have you looked at personalizing your products to help them standout? Javier has found the secret to scaling custom. Automation! Isn’t that the thing that has helped your business? Think Scanpower, Inventory Lab, Tactical Arbitrage, repricers, etc. See what can you replace in your business with automation? Mentioned: https://www.tacticalbucket.com/ (Tactical Bucket) – Use code: Momentum to get free Wholesale Xpath  Javier’s contact Sponsors https://viral-launch.com/aff/idevaffiliate.php?id=2083 (Viral Launch – Save $50 with this link (Use coupon code: Momentum)) http://www.amazingfreedom.com/momentum-arbitrage (SPECIAL OFFER FOR MY LISTENERS ONLY) http://www.amazingfreedom.com/momentum-arbitrage (TWO WEEKS FREE TRIAL!!!!) http://www.amazingfreedom.com/momentum-arbitrage (Gaye's Million Dollar Arbitrage List) https://www.solutions4ecommerce.com/momentum/ (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) https://tacticalarbitrage.com/membership-account/membership-levels/ (Tactical Arbitrage) – Get an 10 day free trial with code: “Tactical” https://freeeup.com/ecommercemomentum/ (Freeeup)– Save 10% (forever) and get an instant $25.00 voucher for your first hire. http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper) Here is transcript- It is automated so it is not perfect but it does seem to get better over time. Javier:                                   https://www.temi.com/editor/t/YsKNOcxY9yqZeIysDHdF_NZu_XlWvY4RqunjEfmQV4vF3W9eyFSU313ZGqZ-vZo6xiP-iV4iDQsOkJF2mJDLMHAMD2g?loadFrom=DocumentDeeplink&ts=0.3 ([00:00])                     Well, no, no. Like I do actually the opposite. Like, well, when I go into something like I think you obviously, and then I take the decision and then when I realized that probably was a mistake, I tried to go back and try to figure out what was the reason, see if I could fix it. And sometimes I shouldn’t do that. If something doesn’t work, we should have stopped, for example, get rid of the machine. And then, uh, yeah, keep, keep working. What works. Works for us better. But, um, when the, I don’t know, I always like try new things and, and that’s why I usually, I’m like, I go lean and I’m like, I don’t like, like borrowing money or like, you’re like, I don’t like, for example, leasing things. Cool voice guy:                  https://www.temi.com/editor/t/YsKNOcxY9yqZeIysDHdF_NZu_XlWvY4RqunjEfmQV4vF3W9eyFSU313ZGqZ-vZo6xiP-iV4iDQsOkJF2mJDLMHAMD2g?loadFrom=DocumentDeeplink&ts=41.51 ([00:41])                     Welcome to the ecommerce momentum podcast where we focus on the people, the products, and the process of ecommerce selling. Today. Here’s your host, Steven Peterson. Stephen:                             https://www.temi.com/editor/t/YsKNOcxY9yqZeIysDHdF_NZu_XlWvY4RqunjEfmQV4vF3W9eyFSU313ZGqZ-vZo6xiP-iV4iDQsOkJF2mJDLMHAMD2g?loadFrom=DocumentDeeplink&ts=55.34 ([00:55])                     Hey, wanted to take a second and talk about Gaye Lisby and Garry’s, Amazon seller tribe and their daily lists that are put out, um, and incredible stories that you can read if you go out and check out. Amazing freedom.com forward slash momentum hyphen arbitrage. I know that’s a lot to put in there. Amazing. freedom.com forward slash momentum dash Arbitron and you’re going to get 14 day free trial, no money risk, no, no challenges. You don’t want it when you’re done, you get out. But imagine getting list. I’m as grateful as like to call it mailbox money. I love that term. Mailbox money. It’s where you can work from your house, buy things online, have them delivered to you and then sell them on various marketplaces. But imagine you can have somebody else do that for you....

Travis is a former collegiate team roper and bronco rider, that has found a career in relationship building and sales.Incredible science review about polyphenols vs aspirinTravis' experience and hobby with raising cattleTeam ropingThe conundrum of pharmaceutical representation vs fairness and the lawSERIOUSLY FUNNY examples of medical sales experiences, from erection pills, to pain relief side effects, to unexpected results from an experimental weight loss drug... You will love it!Nancy husband and wife may kiss the bride connectivity care whenever you need video chatting with the doctor right from your phone so I don't need stitches thank you Dr. United healthcare health plan benefits may vary helps if I need to make their morning live show I was on so that out of the mud you Mary and for Larry where is Jeff when you need him for this is the gotcha project episode number 18 I McGregor with your host Dr. Ken Brown what's happening what's going on up so the writing were already up to this is fantastic were having some great responses I'm even like bumping into people that are looking us up that's a good show gut check project canalboat we are 18 why not 18 years not quite there love my tummy.com just who had knocked it out the bag lobectomy.com/spoony check that out if you would like to get your own Arbitron teal the reason why moving so quickly today is because we've got some studies to get to we've got an incredible gas from an industry that we don't always get to represent on the show that in a course is going to be Travis page 3 of Travis page on he is a drug rep but is also very interesting upward to talk about a lot of different topics but were not to talk specifics of anything know it is to be a general just Pharma thing when I can get him in trouble now is generic company will not be brought up is generic drug won't it's going to be really neutral so there you go Travis yeah Travis will will not reveal his company and I even asked him if I can rhyme it with other words said no idle whiteboard all the guts to hold it up withhe said it won't won't happen so that's about what is a lot of stuff but one of things I do want to talk about is the stories that you had being a grubber the stories that I've had through the years in training what's going on how the drug industry is changed in like this the regulations that have been placed so it's a wild thing because I didn't realize as a young person going to the doctor with my parents what why in our small town to Gainesville occasionally was somebody in a three-piece suit sitting amongst all of the people in the in the waiting room and they always seem to be holding pamphlets and couldn't wait to get in and they didn't have to have their name on the list and they would go back but a lot of things has changed since those days and the way that pharmaceutical representatives have to become educated how they represent to the physicians how they support the positions with their staff and patients etc. so there's so want to get into in a coursers lots of others lots of funny stories to go along with having a yeah a pharmaceutical rep but yes the big news in the big news happens to be in conjunction with the KPD health box and before we forget I wanted you to touch on the feedback that you got this last week and then what you have coming out is a little there's actually an updated change so we did the box opening last week with the KB of the health box but this is a really exciting thing this is a brand-new venture for us and for member box and they did an amazing job and I've had some great feedback my patients were to make big differences you met him boxing is a primary got box yesterday we sat was Sarah Jean and were building next month's box and were making it even better because more vendors are allowing their products to be part of member box you can build your own box once you get going this is really exciting I want to personally change the healthcare landscape naturally and allow people to really start changing things about themselves this pretty awesome because some of the feedback that we got from our patient just yesterday it was scope to received her first box and she said this is amazing I don't have to guess anymore and I thought that was really awesome to have yet another new element of a patient testimony it says this is helping me be healthier and saving money, the biggest thing about the boxes once you realize that there is that study that came out the chilled 79% of the stuff that you're buying at big-box stores or the Walgreens GNC late that article came out which showed that it did not have on the label what was arching the capsules so we took the liberty of going okay you look@thingslikeexamine.com consumer labs and you make sure that things are third-party tested then you realize okay what studies have been done that have actually shown O for instance tumor does do this or trunk teal can help in different ways we get the science to back it and we vetted the products and you're able to get it a huge discount so this particular box hundred $47 for some people that's that's out of range but a lot of people are spending to 5300 on supplements and you may just be throwing it away so hundred 47 to over $250 worth of vetted supplements one of the really exciting things is one of my patients her husband passed away of Alzheimer's disease right and she he was an artist and so she took his original art and she's made cards for basically blank cards thank you cards old-school member like instead of just texting somebody hey thanks that was awesome to catch you write thank you for doing whatever will on the back of it all the proceeds go to the Alzheimer's foundation so were you put that in anybody's box so our office purchased all of her cards and were to put that in the box and I just want it's an opportunity to Cordish to share that message others diseases like Alzheimer's which are really devastating and people you will be reminded of it Mrs. original art that's being sent to restart interact on hey we can put this in your box like that's awesome thank you that is awesome and if you've ever wanted to go and use a physician's recommendation as you move through the aisles of where what supplements actually work which brands are the ones that I can trust and which ones can I save money on to accomplish all of the things that I want to to supplement mount health that's what the K BMD boxes all bouts of KB MD box.com will direct you to where you can learn more to see a video of Dr. Brown on boxing the first months box that'll be replaced here pretty soon when we basically updated and unpack month number two which was very similar to one that always has small little tweaks just to basically improve your health and you can join and you can pause at any time there was never go to the you can go to the the member store and build more build you can deftly build more he can remember boxes getting more and more products in their really and it's all you know I want do is build a box it's based on science speaking of one of our people has member box set me article this morning that I normally would really go to personal stuff here but remember you can little love my Tommy.com/spoony and get a big discount and outrun till you're wondering okay will I don't have bloating or anything like that this article was just sent to me about 15 minutes ago in the article is anthocyanins protect the gastrointestinal tract from a high fat diet -induced alterations blot within burial integrity disposal really fancy these are the molecules are talking about right anthocyanins and what they do they looked at mice and they fed them a typical high sugar high fat American diet and they demonstrated that when they did this that the mice became fat they had insulin resistance they developed steatosis which is fat in the liver and they showed despite Elsa so the bacteria got screwed up and we got then they gave the mice the same molecules that we have and are trying to fed him the same diet and it started to reverse all that process so the science is coming out on this is so fascinating so if you don't if you're not taken Toronto right now because you do not bloated you might want to do it if you're eating a typical American diet leased from the small animal studies so that's and that's in the box and that's one of the main ingredients that's only one more facet in terms of what are 20 or just straight polyp I tried to learn not it's really what polyphenols can do to enhance or protect you and your health so now we know that it works well for gut now we know that tab with that Dr. Bo tells research from the UK from Exeter that polyphenols daily for athletes actually improves performance and tissue perfusion from from blood flow in a course you slow down your recovery time all of that comes from polyphenols not to mention making your endogenous or your your normal CBD your your normal cannabidiol that you have in your body work more efficiently there's just benefits to having polyphenols in your daily diet so we built this box is a gut health box right when you start looking for science to get the polyphenols for performance you get the megastore to increase the diversity of your bacteria so that they can actually use the food that you're bringing in and then the little thing we talked about before was true see that's the micronized hydrogen to improve your VO2 max meaning that you can actually have better oxygenation these are all studies that have just recently come out and of course you get a big steep discount on KB MD CBD oil service it's exclusive to everybody he's a KPMG box number no doubt that will almost all of my patients are on our Toronto plus KB MD CBD because the molecules are trying to augment your own endogenous and or cannabinoids or in other words your own CBD that your body produces and of course taking CBD is like a insurance policy against the world because it's really get you back to balance with your immune system and your nervous system speaking to CVD so I've tweaked my back in the past several years ago a few years ago and unfortunately just this last weekend Gage was out playing basketball up in Kansas and I went to watching and I decided to go engage in a workout and I lifted incorrectly I knew better it's a it's a it's a routine I work at that I normally do but you saw this was Ronnie Coleman 600 pounds on scrub I did 550 550 is from take it easy just be safe though truthfully it wasn't that much weight but what I did I put myself in a in a compromising angle that I don't normally do is in the equipment that usually use I knew better but regardless I did get a small spasm in my lower back usually the past it would take five sometimes seven days to really get more mobility that that injury gets it's a small injury occurred Sunday and you saw me pushing beds yesterday up at the end of center and I'm not 100% but the only difference that I have now that I didn't have the last time I hurt my back from lift is it I take on trying till daily antic CBD now and I think the level of inflammation that I experienced is less now it's anecdotal it's just me I feel great today will Susan feel totally 100% let's go back to that same doing the exact same exercise injure yourself but don't take either that way we have a control group and we have a treatment group you took the words right out of my mouth is exactly what I want to do is drive back to Wichita Kansas Wichita are our lovely and nice has nothing to do that it's just five hours from here to get there so at say it's a long round trip looks like your haircut I did get a haircut and yeah several of them cut several of them I'm such a fancy place what you talking to the person that was chop in your hair I was the hairstylist that's it you you call a woman the catcher here I guess that the hairstylist was cutting my hair and she asked me use it kind of funny in the chair and I say well actually just kinda stretch my back go back I tweaked it but I'm getting better and then she went on to tell me a story about she had been rear-ended by a large truck that erection Torcon on Interstate 35 in Denton and it took about eight months to get back to where she could hold her arms up to cut hair and then you know work at home in the scissors and without feeling fatigued lots of pain so I stress it would all work that she said well I did a few things that the pain doc recommended that do it it stretches but what made the biggest difference for me is when I found a CBD that I could trust and I could take but the hardest part should try several she has rides whatever we value this all the time she said the hardest part was finding one that was reputable that she could depend on didn't break her wallet so the one that worked the best was running her a little over $135 a month and she said it'd always make it to the end of the month even though she was following the instructions on their I let her talk and it was almost like she just walked straight into what you know what it is that you do it sought his ashes what would it have made a difference if you had a physician it said I recommend this CBD because it works clinically for my patients and here's why and she said I would've done in a heartbeat if so what if I could told it would have been about half the cost of the hundred and $35 brain that you are using she said well obviously I would've saved money I would've felt better Chuck told her that KB MD she she went straight to an ordered some so it's it's it's really kind of cool that we remove the access of the cost and that of the worry of is this legitimate CBD and so there was talk about it notes the waters are being really muddied right now. His boots of there's people there's essential oil companies that outrun at CBD there's every try to put it in different things and people ordered off Amazon which right now you're getting hemp seed oil united in getting CBD right is lots of mislabeling and so I think it's really important to have something to trust same thing that you're doing and buy a supplement or make sure that your CBD use is of quality something will happen is also on the topic of that of yesterday I I like it is so Greek salad and turkey patties from from Kenny's burger which is right by my brother my office to tasty Kenny's burgers but Chef Eric said that he was with him on the show under someone holding to it here pretty soon but I was I was Artie talking some people some somewhat regulars there was I googled you and I found you show LOL my guess it's also active on the show because it googled me as a doctor but find it a joke of growth nature and that she was tell me more about the CBD and then just immediately started this whole discussion about passivity was her talk about it and then it went sideways because she goes what you talk about tomorrow Mike that's a great thing am open to looking at different articles a look at what is really interesting one that just came out about a fecal microbial transplant is not effective in irritable bowel I forget that I'm at a restaurant you said that getting said yeah out loud to your class he got real classy records. The never disconsolate that I had to explain the article on the Gladwell will so you take what you slurry it up and put it I'm sorry document can you please leave the stage and a restaurant as I know I was like what yeah okay I'm just as it doesn't get any better not go into detail about how they actually did it which is what I want to do later maybe go to a restaurant that is not does not sell more burgers is Chevron Arcana came out was like yeah let's just move you back in the corner over there and let everybody else eat the burgers no need to wash your hand yes exactly so that we talked about CBD they found us just by doing and then I got put in the corner because I have a potty mouth it's okay well yeah is about a subject hey I just a real real quick reminder for all of our listeners be sure to like and share the gut check project and then shoot us an email gadget project.com under a connector contact let us know that you like and shared we got hundreds of people over the last few weeks so we are still going to give away the signature protection package which is a combination of Tron deal and KPD CBD month supply direct from yours truly Dr. Brown so where are we on the research topic for this week Jess of Unitech before Travis Or Did You Want to Save It's for Now Save It for a Little Bit I Want to Get More into Tell Me What Happened with the Family That's Compacted in Which Delegates You Go That's Great Is His Last Big Tournament As a Yeah Is a Highschooler before He Starts Haskell Ball I Got Have One More Turn up the Rest of the Summer but They Went to What They Call a Great American Shootout It It's Basically Huge Huge Basketball for Kids Who Are in High School to College Coaches Come in and They Watching He Dent the Weekend before down in South Dallas Duncanville and Other Match of Seven in Kansas Were Were Great I Mean They They Were Challenged They Ended up Finishing Two into One Teenage Face Twice They Beat Once in the Last Two Later and but If It Was It's so Good for the Development of This Program for Them to Have That Kind of That Kind of a Set up and It's It Puts Them into a Real Game Environment and That the Boys Worked Hard so It Was A Lot Of Fun and It's Always Good to Get at Town with Any Family Member Where You're Kind of Forced to Sit the Car Talk, but As Funny Subjects Laugh So It's Now I'm Not Really Fortunate Both My Kids Did Have Good Road Trips Exactly in and You Guys Are Sit There Talking You Know He's on His Phone Now Which Due To the Lot Where They Put the IPad the Back Everything Else We Do the Same at like Whatever We Do Road Trips It's You Realize You Hate to Drive Yes but I Have Kinda Grown a Little More Fond of It Because You Gets up and Talk Yeah My Undivided Attention When My Back Was Hurt Then on the Way Back so Gage Gauges Forced to Drive and I Could Even Look down to Look at My Phone) That We Had a Great Trip and Then Abreaction Stayed in Town Because Our Youngest Son Here the Best Will Tournament but Here's the Crazy Thing You Know That I Live in a Small Town or to Such a Small Town of 5000 People Marie Was a Part of This New Concert Series It Happens Indicator That They Would Just Now Starting to Implement and They Had a Large Music Acts That Amos Tony Leroux Who Came to Downtown Decatur Will Have 5000 and Change That Claims They Live in Decatur Property Had over 6000 People on the Square Just to Watch This One… That's so ALSO They Did a Great Job of Promoting and Bring Your Buddy Downtown so It's It's like A Lot Of of Americana in Canada Trying to Revitalize the Old Square and to Bring the Community Together so They Did a Great Job of Bullets People Downtown That's Awesome That's Very Sweet so That You and the Kids Well Okay so Last Week Show so the Both Kids Were Playing in Florida for Clay's For Clay-Court National Site and so Carla Had Just like I Think the Data Redoing the Show She Just Lost It before so She Was out Luke Is Actually Doing Real Real Good He Got Six Place 256 of the Best National Tennis Players in the Country and He Was the Youngest Which Is No Problem and What Was Really Cool Is That Carla Was There the Whole Time but She's Good Enough Now That She Can Warm Lucas up so She Was Lucas's Warm Apartment Nice so Yeah so I Thought That Was Really Really Cool so Last Night so They Came in on Sunday and Last Night They Start Asked Me about the Show Which I Think Is Really Fun so Carl Goes You Know What You Say about Me Tomorrow You Might Hello Point I Would Have Been with You Which Is like I Won't Look Us up so I'm like Okay Then Something I Could Not Do Liberals Don't Ask Me to Do No No No It's Impossible Bulges Flyby and Then Lucas Others Pretty Cool Because the Last Week You're Talking about How the Weeds Grow Everywhere Yeah and He Goes I Found a YouTube Channel Called Great Big Story Just Random Stuff Is Really Well Done 4 Million Subscribers Whatever Okay There Was a Story on That He Said Talk about This So Interesting and Will Get Only Gets up Patrick's Take on a Couple of These Things but It Is a Harvard Law Professor Who Dropped out or Just Quit after Practicing Law Just Said Turned on with This Became Forager So to Speak She Became a Weed Expert Okay And She Just Goes around Collects Weeds and She Takes Them to the Finest Michelin Star Rated Restaurants in New York City Where the Chefs Do Amazing Things with Weeds and Never Last Week Were Taught about the Fact That These Weeds Grow They They Have More Seeds That Grow Were in Inhospitable Environments They Have All These Different Sure Were Probably Looking at A Lot Of Food That We Could Be Dabbling in but I'm Not Encouraging Everybody Run out and Start Eating Everything in Your Yard EE I Remember That Reverent Story Ever into the Wild Right the Alexander Supertramp Who Happen to Eat Something and He Was Bare Garlic Instead of Wild Garlic Which Was Listed on the Same Page the Buckingham Dying in a School Bus in the Wilderness of Alaska but Yes That Moving the Book Is Really Great Actually Acts and Injuring Them in a Book on My Think at the Book and the Action Was an Article in Outdoor Magazine and Then It Was Became a Book and I Became in the Movie but down What Was That We Need That You Said That You Are You Ready Okay so Yeah There so Many Edible Plants but Having A Lot Of Them Require Special Preparation There's One in Texas Called Pulte Salad And down like a Silver Dollar Weed The Problem Is Yes the Boiler like Five Times Boiler Drain It Boiler Drain and Boiler Drain It before It Doesn't Make You Sick and Ends up Just Being Another Boiled Green but My Question Is Always Point How Many Children Did You Make Sick Throat Got up I Will March Me Know Jill's Sixth Mother Let's Try To Boil More Time Drain It in and Try Again I Never like Blowfish How Many Sailors on One Ship Died. I Cut It Correctly Yeah but Having Kids Is Probably Act of Desperation Is to Find out What You Mean at Some Point You're Kind of Force You Do Yeah I Mean and Forging Is a Big Thing Now I've Been Assuring You While the Hunting Wild Mushrooms in I Know He's Actually It's It's Awesome but It's Really Scary Because I Don't Know You Know We Have from Even It Comes to Mushrooms On One of the Episodes We Had Cooper Read on the Atkins We Did a Whole Episode on How to Identify Mushrooms How They Grow Idea That's Fascinating to Me That My College Is Coming I Don't Know How in the World They Can Get That Confident I Can Think You Could Study and Study and Study but Then Suddenly You're out on Your Own Going and That Was Pretty Good Really Want You Try That Make Sure It's Pretty Good Note School Is out Is Morels Have Not There Is No Other Mushroom That Looks like Them That's Poisonous so You Want Hot Mushrooms Be Sure to Learn How to Identify Morel Mushroom and Forget the Rest And 80 Bucks a Pound It's Been Shopping for Where Do You Find Morel Mushrooms and Well All over the Place at Texas Not so Much North Texas Maybe Far North Texas Arkansas Missouri Digits Did You Know That A Lot Of Texas Mushrooms Joke in the Arm of the Supercollider There Are Going to Build Oh Yeah so That the Tunnels They Began to Build Around Here in North Texas That Quercetin Completed but There Are These Gigantic Tunnels They Had to Make That They Made Use of Them And Eight They Cultivate and Grow Tons of the Mushrooms That You Get in Your Grocery Stores in the Old You're Kidding Supercollider Tunnels Yes It's Really Awesome They Have Is Awesome That My Ankle Time I Know That Jerry and Ray They Walk in a Manner like These Big Wheels and I Mean It's like the Perfect Tank No Sunlight Environment for White Mesh Row Ever since Ever since That Episode I Become so Intrigued by Mushrooms Was Even a Netflix Special That I Watched about Mushrooms and How Prolific They Are All the Things That You Do You Know Him As You Know I'm a Big Fan of All the Research Going on with Silicide and the Micronutrients and in Mushrooms Are Me and Can't Get Them Framed from Any Other Sources It Is Amazing with a Half-Hour I'm Looking at the Time I Feel This Is Unbelievable and We Yeah This Is Unbelieving Okay so Coming up Next Generic Travis From the Generic Page Family Talking Here Outline a Cyclical Generics Is Generous Is There's There's There's It's Also Generic It's a Way to Teach You How to Be so Generic That You Will Be Invisible Will Generically Laugh Your Ass off If You Are Trying to Quit Drinking or Doing Too Many Drugs Listen to Me You Don't Know Me and Will Never Meet I Had a Problem like You Want I Drank and Used a Party a Little Too Much till He Got Out Of Control and Almost Ruined My Life I Realize I Needed Help to Fix My Problem before It Totally Destroyed Me If You Tried to Fix Your Drinking and Drug Problem and You Know You Can't Do It Alone You Need to Call the National Treatment Advisors That Will Immerse You into a 30 Day Program to Replace Your Old Habits with New Habits and Totally Change Your Life and If You Have PPL Private Health Insurance the Entire Program May Be Covered Fix Your Problem Right Now before It Gets Any Worse Get Clean Call Now and Learn More 800-296-1252 800-296-1252 800-296-1252 800-296-1252 Are You Tired of High Cable TV Rates Sign up for Dish Today and Get a $500 Bonus Offer While Supplies Last Loss Locking Your Price for Two Years Guaranteed Call American – Your Dish Authorized Retailer Now 800-570-6630 800-570-6630 – 800-570-6630 Authors Required for the Occasion 20 from Early Termination Fee at the Auto Vein Restrictions Apply Call for Details Fast-Track Student Loans Can Get Your Student Loans Out Of the Vault Stop Any Wage Garnishments Stop Collection Calls and Stop Seizure of Your Tax Refund Give Yourself a Break to Stop the Stress and Get Your Student Loan Payments down to As Little As $25 a Month Based on What You Can Afford to Pay 800-709-4395 800 709-439-5800 709-439-5800 70943950 Projects We Are Now Joined with Mr. Travis PageIs the Generic Pharmaceutical Everything That Was Brought on Correct That's Correct Okay Now We've Just Gotten Legal Permission to Show His Face That Is Not That Generic Is That Some Other Cool Stuff Going on That's How You and I Originally Met You Had These Studies Cattle They Were Doing Anything That That There Were Supposed to Tell Me to Bring the Girls Alert the Cold Court Entered an Elected Mexican Cattle Espanola Yeah I Went to His Ranch in the Rye Had Little I Little Discussion Was like Him He Stood Back to His House yet Is How We Got in Line Had Never Thought about Speaking Spanish I Don't Speak Spanish but the Mexican Guy Needed You to Come over and Help Me out with That Once We Got in Line I Was like Hey I Got a Great Idea I Hope You Want You Come to My Office and Bring Lunch Occasionally That That's How It Works Yeah That's Right. That's Really All There Is It's Almost 90s What Is What You Say 97% of Pharmaceutical Reps Started in the Cattle Industry Oh That Is It's Much Lower Than That I Hope My Way off Bad Stats in Math and so Well We Get Now That We Have Somebody from the from the Farms of the Industry We Wanted to Have Travis Calloway in on Some of the Articles That Were Going to Discuss Today and in the Science Corner From Dr. Brown so Let's so I Got It Norma What Transmittal Do Sometimes I'll Take a Really Kind of a Cutting-Edge Article and Take a Deep Dive but There's Several Different Studies That Pertain to Our Previous Shows I Just Want to Come to Gloss over Them Wanted to Let Travis Decide Which One Were to Talk about First So Very Important You May Just Pick One of Those Pages Are All Negative That Gary Sakata Description First Actually Do You Want to Hear about the Tie between the Jott Micro Biome In a Potential Way to Help People with ALS Pamela Tropic Lateral Sclerosis Is Usually Known As Lou Gehrig's Disease Stress Data Was Choice Number One Choice Number Two Would You like to Hear the Previously Discussed Kenny's Restaurant Poop Transplant Story Choice Number Two Choice Number Two or Choice Number Three Out Of a Canadian University They Been Able to Identify And Produce Molecules in This Behalf Plant That Are Actually 30 Times Stronger Than Aspirin For Anti-Inflammatory Now You Heard Eric Talk about His Back Could Be That CBD Was Doing Something Real Nice We May Have the Molecules Three so This This Is Actually More of a Personality Test For You to See Where You Actually Landed Where Where You Headlined Is Generic Travis Your Job Is on the Line Yeah I I Feel like It's a Personality Test the Number Two with the Poop Would Be like to Go to Choice One with the Got Biome ALS Biome LSO Study Just Cannot Hear with I Looked at the Motor Neuron Disease ALS What They Have Found Is That There Is a Clue That This Horrible Condition and We Had Brandon Brown on Last Week We Were His Dad Died We Went into A Lot Of Detail about the Just Slow Progression of It and You Know We've Had Other People Call in That Event Actually Dealt with Us so Is This What Killed Stephen Hawking They Have Linked Changes in the Micro Biome That Live in Our Gut so They Have Discovered That Micro Biome Will Secrete a Proper Micro Bar Will Secrete Nicotinamide Vitamin B3 And This Appears to Slow the Course of Motor Neuron Disease by Improving the Function of the Muscle Control Neurons in the Brain Now This Is Pretty Exciting Because This Is the First Time They've Been Able to Show How the Micro Biome Will Produce a Neuroprotective Molecule and What They Showed Is That They Took Some Mice and Dooming a Biotics in the No Longer Produce So When We Start Destroying and Dropping Bombs and Not Feeding Our Microbiota We Don't Produces so It Nicotinamide You Made This May Seem Familiar to You Because We Were Working with the Guys That Produce Nicotinamide Ribonucleic Acid Which Is a Precursor of This so Basically What Happens Is Nicotinamide Gets Converted to Something Called NAD Plus and This Converts Food and Energy It Repairs DNA and It Helps the Circadian Rhythm so All These Things Eventually I Want to Try Get Some NAD in Our Box Sure but so It's Pretty Exciting Because Once Again It Comes Back to the Gut Can Affect Your Brain Were All about the Got Right Axis Here And so That Was Kind of Exciting and We Should All Think before We Just Go over to Gazette about Taking Antibiotics to Eat This Crappy Food Because Your Kinda Doing Some Neural Protection Every Time You Eat Polyphenols Every Time You Improve the Diversity of Your Micro Bio/ME I Think That You Could Look at There's Two Inputs to Your Brain and and Its Health One Is the Obvious It's What You're Doing to Learn and Keep Your Your Mind Active but the Other Thing Is Just Plain and Simple You Rest of Your Body Has To Get Nutrition From Somewhere in the Only Way to Get It Eat What You Eat in a Matter I Would Just Shown Time and Time Again That the Typical Western American Preservative Filled the Diet the Preprocessed Food It's Just Destroy Your Health It Really Is We Were Seeing an Epidemic of Autoimmune Disease and Everything Else Which Is Why I Think Everyone Has an Endo Cannabinoid Deficiency We Always Talk about This There Is the Gastro Vessel System the Cardiovascular System Neurologic System Will Have an Endo Cannabinoid System I Want to Be the First Board-Certified Endo- Kanab and All Just out There I Think I Can Because I'll Have To Form the Whole John Ronald to Certify Myself Immediately to Me Interesting Residency for Sure It Will Be Really Interesting Yeah So That the Other Study Were to Talk about Which Is These Guys Figured out These Two Molecules Cannot Live in a Can of Light and Be What's Interesting to Me about This Is That They Are Flavonoids So in a Full-Spectrum Hemp These Are the Polyphenols Which Are Also Was CBD Original CBD Nobody Talk about All the Other Molecules That Come along with It We Talk about the Terpenes Which Are the Essential Oils and We Talk about the Flavonoids Which Are the Polyphenols Right And What They Showed Is These Template and a and B They Provide the Anti-Inflammatory Benefit of Taking a Full Spectrum Interesting and They Showed They Can Show This Is What's The More Interesting They Implied That They Show That These Different Molecules Are 30 Times More Effective Than Taking Aspirin by Blocking Prostaglandins Prostaglandins As Part of the Arachidonic Acid Pathway Okay yet so Just for Those Who May Not Be Completely Aware of Their Economic Acid Pathway You Start with the Prostaglandin and It Moves down I Think It's Either Level I or Level II You Get into the Cyclooxygenase of the Cox Enzyme Correct Correct and That's Where Aspirin and Those Other NSAIDs Would Work so Basically You're Saying That a Natural Flavonoid Will Stop or Prevent That That Progression down That Pathway Earlier Correct Exactly This Is Patrick He Is Just Studio Touching Things Very Range of ZZZ's Adjusting Camera Started out There So So What's Really Actually about This Is That There's No There's Big Business I Mean Back When I Was a Resident There Was Talk of a Farmer Here for Second the People Throwing the Money Out Of Us Were the Cox Two Inhibitors Sure of Who I Can't Member Who They Were but They Got There Pulled off to the Realtor Causing Heart Attacks Afflicted by Vioxx Was One of the so Just to Finish up This Article There Was Really Interesting Because I Was like Wow This Is so Cool and Then I Went These Guys Didn't Discover This in Fact It Was Discovered in 1985 That These Molecules Did This What They Did Is They Discovered the Enzyme to Produce It So They Want to Start Manufacturing Just These Two Molecules And They Probably Will Make It a Drug Sure like They Want to Do so This Is Interesting Because We Talk All the Time That the Full Spectrum Allow Mother Nature to Do Her Thing So No Offense of the Farm Industry but Frequently Though Find Something Oh There Is the Molecule during This Then They'll Manufacture It and Hope That It Works As Well As in Mother Nature but We See It Time and Time Again That It Doesn't You Need Everything in the to Do It and I Did Have Some Fun with This Because I Want on Reddit and Looked at Somebody I Recently Discovered Read about Three Months Ago Yes It Just Started Ready Friend and I'm like Reddit Thing Is Super Cool When You Find That Modems Had a Quick Side Note They Go on I Gonna Read It Funny Pretty Good Way to Start Your Day Just Looked at Cop Arresting a High a Really High Kid and I Don't Know What Happened before Goes the Cop Looks at Him and Just Goes I Mean like When They Make Fun of High People and They Portrayed in Movies You're Mad As Hell Man Thanked Its Front Page Read It for Sure It Was so Somebody Wrote Them Basically What They're Talking about Is That It's Been Known for a Long Time That These Kenna Flavin's a and B Have Been Able to Do This and the Study They Were Referring to His 1985 but It Just Kind of Implies That This Is You Know the Way Things Go What's Really Cool about It Is That There Are Potentially Thousands of Other Molecules We've Not Discovered In These Plants I Made Such a Complex Plant Which Is Why Think It Is so Many Things so That's Article Number Two Article Number Three Is I Get Asked All Time on My Patients about Fecal Transplants and so You Take Someone's Poop Stick and Somebody Else and A Lot Of My SEBO Patients A Lot about Your Mobile Patients Always Asked That Randomized Trial Came to the Conclusion That Now It's Not Any Better Than Placebo the Real Taking Someone Else's Poop Does Not Help Irritable Well Hey Just a Curiosity That Particular Study How Big Was It and Are You I Do Think the Methods Were an Effort to Be Disk and Totally Conclusive on That Element Now I'm Sure It's Not and I Don't Member Lussier Got off Public Results I'm Only Curious Because We've Seen in the past but Sometimes You Can Hundred and 75 People Recruited Okay 75 Now That Being Said It's like All Things for Me and Some Other People Would Go Ahead and Critique Us so They Took the Capsules the Frozen Food Pressure Okay Though Some Would Argue Is It You Know Is It Actually Working to Present to D Have To Go in and Do This so Do Remember Quick Side Note We A Few Years Ago We Were Interviewed We Had This Yale Gastroenterology Fellow We Took A Lot to Eat He Was Considering Joining Us and His Research Was on Fecal Microbial Transplant so Taking My so What They Would Do Is Take a Skinny Mouse and a Fat Mouse and They Would Swap and See What Happened with That Mousey Little Skinny Mouse and They Were Showing That Fat Mice Started to Lose Weight after Getting the Fecal Transplant Skinny Mice Gained Weight So While He's Telling Us This As You Can See I Have a Habit of Talk about Poop and Restaurants Yeah Our Waitress Was like What Hold on to Explain That He Goes into More Details I Guess I Will Publish This in It's Really Exciting She's like He Was Ever Thought about How Their Fat Families Is Genetics or Are They Sharing Their Poop Once You Live with Somebody Long Enough Whether You like It or Not You Sharon Poop and Just to Women with Somebody so She Just Goes Oh My God It Looks over the Water Boys like Six 420 S. West That Just Became the Sexiest Man in This Restaurant Yeah Yeah Yeah I Did So so Anyways Brigham Young University Just Came out with Actually Did a Fecal Microbial Transplant Study on Weight Loss The – Documents and so Is Small Study but It Actually Did Not Show That Improved Weight Loss I Had a Patient That Did a Microbial Transplant from Her Sister and She Ended up Getting The Same Diseases As Her Sister Though She Developed Acne and Hypothyroidism and Put on Weight It's Really Interesting Though Because I Think It Even United Whenever That Study First Came out from Brigham Young That Was That There Probably Are Still Some Environmental or Extrinsic Controls That There Probably Weren't Measured Because Did the Fecal Transplant Actually Have Number One Time to Change the Habits of the Desires the Person Had Now It Seems like There's A Lot Of Different Facets Whenever You're Talking about Essentially a Human in the Wild of the Western Civilization and And All of the Different Offerings That You Can Have for Food Sources Etc. Can Be Reversed So I Thought from a Generic Farming Nice Yeah so I'm in a Really Have To Not Beating in My Scene To Ingest Somebody Else's. Psalm Tanya Seems like There Would Be A Lot More Negative Than Positive to Write Well Will I Think That There's so Much Science Coming out on the Micro Biome We Don't Know What to Do with And There's A Lot Of People Who Are Really Desperate I Think You're on an Island I Think Most People Are Totally into Having Someone Else Do You Think That We Took a Poll I Don't Know It See This Is What He Brings up a Good Point Maybe My Sample Size Is Way Too Small Maybe I Need to Ask More People Than Just Myself Okay That Was No Pun Intended Right Your Sample Size I'm Glad Someone Is Picking up a Ladder Right after L Phoenix on Friday Obviously Travis Does Not Work for a Mixed Good Restaurant Is Awesome Yeah but No It's Believe It or Not It's a Topic of A Lot of Scientific Inquiry Right Now Yeah Microbial Transference the Microbiota What's Going on I Mean This Is People Not Ever since the Advent of the Phone I See More Pictures of People's Poop and I Don't Need to Just Keep It Right There Don't Know What You Can I Got the Good Imagination I Imagine That Is Interesting No and We Did Get Asked about That Quite a Bit at the Procedure Clinic About What You Know about Fecal Transplants but I Think There's Still Time Left to Discover If It's Well so It's the Brakes of Been Put on It Because Just Recently That Study, We Have People Died Two People Died from Getting a Fecal Transplant Because the There Was a Bacterium That Yeah That's What I Was in Salmon There's That Negative Outweighing the Positive Right Because There's so Much Negative from Its Waste Right I Will yet so Technically That's True but That's It Has Your Micro Biome and It Has A Lot Of Dead Things Is a Ton of Waste in It and You Know Poop Is Extremely Complex We Don't Really Quite Understand What to Do with It or How to Make It Better but We Do Know That Your Micro Biomes Your Genome within Your Genome We Need to Start Treating That Accordingly Give It What It Wants You Start Having A High Process with High Sugar Food You're Going to Have Bacteria That Are Going to Proliferate More I Will Start Sending Signals to Your Brain to Ask for More of That so Are You in Control Or Is Your Bacteria in Control of You That's the Interesting Thing Yeah Definitely Has Many Other No Words No That's That's We Just Waited Technically for Quick Studies Today NL Just Came out but Right Now I Got I Got I like Commit to One and Do a Deep Dive on It but We Were Able to Come to Cover the Cover Basis Rather While They Want to Gain It Well Travis Walking the Show Thank You Ashram so You Were Born in Carrollton Texas Correct Yes and Currently Now and of Course We All Teasing but We Can't Worried Asked Not to Totally Reveal Exactly What Farms It Was a Represent What Company That You with but That Won't Prevent Us from Talking about the Journey to Get to Where You Are Now so It Will… Let's Go Ahead and Cleverly Were Microfiber but the Reality Is Is That the Pharmaceutical Industry Has Been under Fire for the Last Decade or so Though Sure That the Regulations What Can Be Said What You Can Be Represented Have Really Been Ratcheted down in Some Part of the Fun I Want to Do Today's Talk about My Journey As the Doctor Where There Was No Limit Free-For-All It Was a Free-For-All to Now Would You like to Know You Can't Say Anything And I Can't Bring You Anything and We Can't Do Anything and Everything's under Tight Regulations It's Morphed A Lot I Mean Definitely over the Last Three Decades It's Probably Not a Recognizable Profession When It Was 30 Years Ago Compared to What Is Now Yesterday There's a Guy That That Worked with On the Primary Care Side That Will Just Call MAC Outright and He Was 60 Something Years Old He'd Been through He Made It through like Eight Different Layoffs over The Course of His Career Right Me Just Could Not Kill This Guy And He Was a Fixture Every Wednesday He's in This Particular Office Right and I Just Asking Him and Talking to Him about What The Industry Was like 30 Years Ago When I Came into It I Mean You I Missed out on On All of That Right and You Know It's It's the Only Sales Job Really That I Can Think of Where It's Not Okay to Take Your Customer to Dinner or Take Your Customer out for a Drink or out to Play Golf or or Whatever the Scenario Might Be I Mean Yeah One of My Best Friends Is His Family Owns a PVC Pipe Manufacturing Company Right They Live on That They Live on Entertaining Their Customers I Mean It's Expected Brian and I Is Not Funny Because Doctors Now Are so Scared Especially with Happen to Some Hospitals Doctrine Hospitals the Stuff That If You Own It If You Do Anything in Medicine I Do Not Want I Don't Take Any Money from You I Do Not Want to I Feel like a The High-Level College Recruit Just like Now What I Will Pay for My Own and Because He Is There so Much Fear on the Doctor and Roots like Look at You Being Influenced And the Reality Is There Was A Lot Of Money to Influence People's Behavior and That's What That's Why the Relations Came around His Right Is Wrong I Don't Know While Internet and That All of the Training and Everything You Get Is a Rat Now Is All Very Patient Focused Right It Is It Is All about Presenting a Case and Paying a Picture of a Particular Patient That Needs Help And That That's Really Our Job at This Point Is to Go Get in Front of the Physician Somebody Has the Capability to Improve Somebody's Life Right by Writing a Prescription or Doing a Procedure Whatever the Case May Be in Just Painting a Picture of the Patient That They See on a Daily Basis but Maybe Get Lost in the Shuffle Are That They Don't Recognize and Try to Paint a Picture of How That Patient Suffering and How You Can Help So I Mean I We Will See the Company Name but I've Been Doing Clinical Research for A Lot Of Different Pharmaceutical Companies and I Work A Lot Assigned to Place on Sears Has Some Really Smart PhD's That a Return to Work This out so There's There's All Different Kinds of Views of What This Industry Is and What It Was What It's Become And Everybody Insurance Companies Have a View of That the Patient Has a View of That the Doctor Has a View of It the Company and There's so Much So Many Moving Parts That Are Continually Moving so If a Drug Company of Or Research Division of the Drug Company Has a Pretty Good Product If It Doesn't Look like It's Gonna Be a Homerun There's Just a Recent Pharma Startup Were There Looking at Something in Cannabis in the Phase 3 Clinical Trial Was Looking Bad And Somehow It Got Leaked Their Stock Plummeted 81% On This The Rumor That the Trial Wasn't Going Well It's Crazy Because He Almost Are Stockholders in Industries like That You're Always Betting on the Future It's Never on the Present Value of What Merely Delivering a Good Service Would Heavy It May Have so Much Weighing on That in Fact If Armor the Number Correctly You May Be Able to Correct near It's Probably Grown since Then but the Late 90s We Were Told the Stat And That Was That so Much of the Money in the United States Of America Pharmaceutical Industry Is Strictly to Stave off the Costs of R&D and the Elements That Go into That to Move That Product Soaked over Told Is That before One RX Is Sold of Any Doesn't Matter All Comers Is Sold That over $1.4 Billion Had Been Invested Industrywide to Create Good Multifarious Trials the Experiments That the Development Of a Said Drug That Would Come with Every Lineage You You Yourself Even Said They Had That Started with a Steady Back in 85 and Now They're Trying to Find an Enzyme to Do Something Will Were 30 Years Removed from That so over That Time How Many People Spent Time Reading That Article so This Is an Aggregate of All of the Time and All the Research That Goes into This and Avenue Where We Can Improve Either an Outcome or What Have You Is Just A Lot Of Money on Top of That Before You Can Turn a Drug out to Somebody You Gotta Go through At Least Three Phase Clinical Trials and Then Moving to the Force Where the Consumer Will I Will Say This Travis Are Here Because Number One Your Atypical for a Drug Rep So How in the World like What Your Journey Man Were to Start College and Appear Yes so It It's It's Really Not That I Complicate Our Plan to Be Here A Lot Sooner Than That I Was a Mean on That Third Show Doesn't Start until I Was Right on Time for That Yes so You Are Talking about My Journey Right so I'm a Third-Generation Sales Guy When My Dad Went through School When He Came out It Was All about Computer Software and Hardware Right When I Was in School It Was All about the Pharmaceutical Industry and so It Was My Ambition Right to Be in Sales It's All I've Ever Done Don't Care If It's My High School Job My College Mates It's Always Been Involved in Sales so I Knew That's What I Was Going to Do in the Hot the Hot Job to Have Come You Know Back in 1999 Was Coming into the Pharmaceutical Industry and It All Went to a Small State University Which Was Mistake Right Great Experience Great Education but Just Not Allowed A Lot Of Alumni Support Board Job Right after You Get Out Of School You Know When and at That Point I Thought I Was Going to Be a I Thought It Was Going to Be a Pro Athlete Right Because We All Do When Were 18 or 19th And so When I Discovered That I Wasn't Going to Be Right I Try to Get into That the Job Market Will Sports So I I I Rodeo Road in College and You Know I Thought That That Was Going to Be Realizing Your Second College Rodeo Yes Scholarship Person That We Got on the Show the Odds That's Where I Show 18 We Had to Know Me That's the Elementary Him Percent Yeah Hendrickson Was a Rather One Robo That's Right Robo So What Would He Compete and What Was His Mostly Bad Ass Surrey Samurai Night Was That He Was a I Think He Was a Bronc Rider It Is a Professional Bronchitis Think He Was a Bronc Rider Yeah Yeah Yeah so That's What I Did but There It Was Very Evident That I Was Not Going to Be Professional at It by the Time I Arrived National Rodeo Person Liquid of the Skills and the Acyl Basically Your Your You're Willing to To Put Your Money Forward and Go on the Relative Absolute Zero Sensitivity in the Mail Nether Region There's That Your Behalf Shopping to Play Smudges As People Think That It Is That Often so We Don't Have To Worry about Being Somebody Runs up and Just Kiss You All of the Terry A Lot Of You A Lot Less People Sign up If That Were the Case Yeah No I Mean It's It's Really You Know It's It's It's One of the Few Sports in the World Where There's No Contract There's Nobody Paying You Unless You Went so You Gotta Be Able to Foot the Bill to Go Compete And Then Yard You Know Basically Sustaining Yourself with Whatever You Went so If You Don't Win It's Not Sustainable Is Basically What the Deal Is so That the First Job Interview I Had a College Was with Copenhagen's Goal Right Okay and so I Go down to the Office There in Louisville Used To Be on Main Street There in Louisville and I Go in There and I'm Talking I'm Talking to This Gentleman and It's a Sales Job and Ides Promotional Job and I Get to Go on the Road All These Rodeos and Stuff and Promote Copenhagen's Goal Might Man It Sounds Fantastic I Said so How You Guys Health Benefits Magazine That We Don't Have That We Pay like 70 Company I Mean Yeah Yeah Your Initial You Will Take Jobs Coming out You Have To Eat so Did You Have Any Issues Taking a Job That Actually Is Harmful To Society yet so in When You're 18 or 19 It Are More Associated with Cowboy Than I Did It Measure Harmful You Know and As You As You Grow up and Mature You Realize That That's Not a Great Thing You Know What I Mean but an 18 or 19 I Just Associated with Being Able to Be Look at How You Look at Look at the Advertising They Were Doing Then It Is Sex for for Your for Your Peers That's Sexy to Be Doing Copenhagen School Started to Happen When I Was 14 Years Old I'm 42 Today Today State Not Today Matt How Is Patrick and with Everything. I Wish It Was My As Long As the Mud Pie We Yeah so Know They Definitely Marketed on the Old You Your Walt Garrison Everything I Mean You To Be What You Had Done to Dip Snuff You Know At Least I Thought That When I Was You Know in Middle School You Know What I Mean so Yeah I Would Not I Would Not Do That Today God's Blessing Because Now You're in Your Center Help to This Said Again Your Products Help My Patients so You Come Full Circle without Definitely and That's It That Is That Is the Most Gratifying Part of of What I Sell Is That You Don't Unsolicited Patients Will See You in a Waiting Room and With This Particular Product That I'm Selling Now at Mean It's a Lifesaver Right so like Literally so Patient Comes up to Me This Is Not a Month Ago In the Waiting Room and Says You Thank You for Doing What You Do You Say My Life I Can Save Your Life Right but It Makes Me Feel Good to Think That I Know Made a Case for That Patient Advocated for That Patient in Front of Physician That Ito Saw Fit to Put This Patient on That Product and It of Their Life Is Improved Because That in Some Dramatic Way so That's the Big Deal with Travis That Was Ablated Not You Just Did Your First Half-Hour with Us on the Guttering Project We Have a Whole Another Hour to Go with Travis We Got Tons of Really Cool Stories about the Pharmaceutical Industry Will Be Back Here in Four Minutes This Is the Only 24 Hour Take Anywhere Platforms Dedicated to Food and Fun We're Spooning Our Townhall.com, Is a Thing or Two about What It Takes to Succeed in National Politics and President Frump Believes the Russia Probe Will Hurt the Democrats Politically in 2020 President Is Predicting That the Democrats Focus on the Russia Investigation Will Backfire in Next Year's Presidential and Congressional Races after Former Special Counsel Robert Muller's Congressional Testimony the President Said There Was No Defense to This Ridiculous Hoax Greg Claxton the White House Horace Johnson Vowing to Silence What He Calls the Doubters the Doomsayers the Gloom Steers You Don't Think You'll Be Able to Successfully Lead Britain Out Of the European Union The New British Prime Minister Is Held His First Cabinet Meeting Later Address Parliament Johnson Promising to Exit the EU by the End of October North Korea Has Fired a Couple of Short Range Missiles into the Sea off Its East Coast South Korea Says One of the Two North Korean Missiles Flew 450 Miles Longer Than Initially Suspected Soul and Set Both Missiles Got to That Distance before Landing in the Walters of the Country's East Coast the South Categorizes Both Missiles a Short Range but It Concerns As to Their Status Senior Japan Official Says If They Were Ballistic Missiles They Would Be Violating UN Sanctions on Charles the Ledesma Party Time in Puerto Rico Protesters Celebrating Afterword That the Embattled Islands Governor Will Resign a Week from Tomorrow Led by Strong Demand for Commercial Aircraft in Cars Durable Goods Orders Rose by 2% Last Month on Wall Street This Morning Stocks Are Lower the Dow Is down about 138 Points the NASDAQ Composite Index All 58 S&P Currently down 14 Points More on the stories@townhall.com Now You Can Fly Anywhere in the World and Paid Discount Prices on Your Airline Tickets Flight Today to Learn This Harassment to Read or Anywhere Else You Want to Go and Pay A Lot Less Guarantee Quality International Travel Department Right Now Low-Cost Airlines 800 452 1075 800-452-1075 That's 800-452-1075 Got an Old Car Donated Whether It's Running or Not to the United Breast Cancer Foundation and Save a Life They'll Even Come and Pick It up for Free The United Breast Cancer Foundation Has Saved Hundreds of Women's Lives through Their Free or Low-Cost Breast Screening Exams but Now They Need Your Help The United Breast Cancer Foundation Wants to Save More Lives through Early Detection by Offering Women Free or Low-Cost Breast Screening Exams In Donating Your Old Car SUV or Truck Whether It's Running or Not Helps Pay for Them Plus You Get a Charitable Tax Deduction Help the United Breast Cancer Foundation Save Lives by Donating Your Old Car SUV or Truck Call Now for Free Pickup 800-245-0823 800-245-0823 800-245-0823 Call Right Now That Number Again Is 800-245-0823 Never Forgotten Apparel Is More Than Just a Premium Women's and Men's Clothing Line It's a Movement to Remind Us to Where American-Made and Serve Those Who Serve Us Our Heroes Never Forgotten Apparel Gives 20% of Their Total Sales to Nonprofits That Support Homeless Veterans and Off-Duty Firefighters and 50% to Individual Veterans and Firefighters in Need Nationwide Checkout Never Forgotten Apparel.com Use Promo Code Matt and ATT And Get 15% off Your Purchase Will Go Back into Our Number Two Check Project Episode 18 on Their Clear Here with Your Host Dr. Ken Brown in the Course Today We Have the Generic Pharmaceutical Rep Travis Page Real Quick Don't Forget to like and Share Gut Check Project Go to YouTube.com Search Gut Check Project Then Be Certain to Subscribe and Tell a Friend Then Go to Get Check Project.com Go to Contact or Connect Let Us Know That You Did It to Be Entered into the Contest Where This Month Next Week We Give Away At Least Five Signature Pack 10 Troubleshoot the Signature Packages I Have Heard You Talk about This but It Is Change the Time Two Cans of Copenhagen's Good for Your Patience I'm Glad That's Better Than That to Be Month Supply about John Teal and Katie Being CBD Paired Together and You Get to Choose Your Flavor like Natural Natural like Sentiment Gets in So It's, like Opening You Choose Your Flavor Yeah Yeah Signature Package, like Copenhagen Be Sure That Is Now like Travis Are Coming on Your Great Salesman Genesis I Was of Delta Here Is a Reminder Ever since the Invention of the of the Phonathon Wonders for My Hemorrhoid Business and That's Why so This Is My Public Service Announcement Don't Red and Poop Because You Get Him Yeah That's Public Service Announcement How Does like the Fact That Friday Nephrology's Toilet This Is Weird That's Gutsy That's Her Mascot Yeah It's It's Cool That He Can Also Articulate His His Hand to a Phone and He Uses the Potty but Now It Away This Is What Amphibians Do Nowadays This Is with Her into Everybody's Evolving Everybody Is Evolving See Evolving so Tribes You Had Quite a Change from You Went to If You Had Mentioned Earlier That Lady Said He Went to Stephen F Austin Kratz Yes Sam Foster State University down in Nacogdoches or East Texas and Currently Now You Live in Crom Which Is Just West of Denton Texas Correct Correct and You Did Not Leave Your Team Roping Skills behind Is Part of Your History You Just Lunch Would Expand on That You Have Any They Do That Anyhow Yes so That in Our Roadblocks in College and We Always Thought That the Timed Event Guys Are Kind of the Sissy Guy I Know I Just Turned out They Were the Smarter Ones Right It Really It Really Does Turn out That Away You Know Your Your Career Is Is Prolonged Quite a Bit You Know When When Your Mount Is Not Trying to Put You on the Ground Hurt You You Know so It It Was Very Much Considered to Be and an Old Man Type Thing by the by the Rough Stock Guys Will Now I Fit That Bill Right Side Zero Shame about about Team Opening It's Actually Extremely Complicated and I'm Rude I Learn Something New Every Time I Go about so It's Some Guys Fish Some Guys Play Golf on Llama Pharmaceutical Rep by Trade but My Hobby Is Timo Days a Week Do You Do T-Mobile or Do You Work on It Yes so It's It's Tough Right Because of You Know All the Resource That You Need to Actually Practice Something I Have You Know What a Dummy If You Will That I Can Roped It Stationary That I Can Do by Myself All the Time but to Actually Get Rigged up and Get on a Horse in and Have a Live Cattle the Rope for Me Not to Be Someone You Have the Cattle Strictly Roof Yes so This We Just Built a House Last Year But before That I Was on a Real Property That Actually Had the Facility A Roasting Pan on It and so We Would Bring Cattle Lisa Basically to This Facility but We Have A Lot Of Space Sure so You Go Online You Start Trying to Leave Lease These Corian Take Cattle What They Want to Lease 100 up We Have Space for 100 Right so We Needed 5 to 10 Generally Be Whole Lot Easier If He Had the Hundred in That Same Space and I Was Going Fishing in Lake Geneva Was Starting Okay That Would Get Really Complicated in a Hurry Bill out Would Be A Lot Of Moving Parts Anyway since We Figured out That You Know There's a Market for This Bird You Know the Small Group of Cattle so My Idea Was on My Little Place to Raise Five and There's All These You Always Have Five Babies on the Ground That Would Mature and and Be Able to Be Leased out to Somebody's Facility and You Drive up down 380 You Know You're from Decatur You Know What I'm, There's All These Little Farm and Ranch Is There and A Lot Of Them Have Team (so That If You and and and Their Alts Smarter Not Hundreds of Acres Right There There 8 to 10 so Not A Lot Of Space to Keep a Bunch of Cattle so That Was My Idea so I Got And Just like Everything Else I Get Myself into a Little More Complicated Than What I Thought You Know It's A Lot Going on This for like I Think Is My Fourth Year and Raising the Yeah Yeah so I Started out with Two Mama Cows in My Idea Was to Breed Him and Then Turn out Babies Will Eat You Can Only There You Can Only Keep Him Permanently If Their Female Right Because That's the Only Way to Make More Cows Right Is to Have Female so If You Have Males That Doesn't Grow Your Herd You Know What I Mean You Can't Bring Them Back to Each Other and I Can't Think so It It's Been an Endeavor Right so Were in the Were in the Process but Yeah That's Another Aspect of the Hobby I Guess You Have like a Career in the Dating Apps with the Yeah Yeah What Side of the Body Corian Table down the Road so You Know Every Every Winter I Take Him on a Date Hello Demo Gals in the Trailer We Take One or On a Day over in My Buddy's Place Even for Them Swipe Right around and Only One so That They Are A Lot Of Choice on a on a Quick Side Note We Talked about This before That When You Have Too Many Choices There Is a Psychologist That Did a Site Psychological Study Were People Who Chooses Many Types of Jams That They Wanted and Had like 40 Different Kinds but You Could Bring Her Back Didn't like It or They Could Choose between like Three And He Showed That the People Had More Choices Were Less Happy with Their Choice or with Their Decision and the Other Ones Didn't That's Exactly What I Think Data Gaps Are I Think You Should Download an App and You Go One of Two Choices That Are You This Guy like That You Pick It and I Think People Would Be Happier Person I Don't Have Any Experience with It so That All I Not One Time Have I Ever Had It I've Always Had You Insane the Natural Old-Fashioned Way Right so I Don't Even Know What This Means This Online Anything I Don't I Don't Get It Never Participated in Also You like Me Look like like the Old Way like like OkCupid Original Apps like I See You Are and You Always Are I Say Something Funny You Know and Then We Dance and Then We Have a Beer and That's It L Next Week and We Go to a Movie like a Real Relationship But I Guess This Is a Real Thing Will Go My Point Is How Unhappy People Are And I Think That Deserves That Foam Well There's Always a Sphere of Zero Something More to Be like You Could Choose You Driving down the Elders Bolted Usually with That Will Make Better You Know Kids with This Was the Swear That That's an Interesting Concept What If If Back before Social Media If People Think of Everything You Give up to Put Your Profile on a Dating App May Not Only Do You Have How You Aesthetically Look but You Begin to Say Your Name or Your First Name out I Assume Sometimes I Do They Ever Ask If You Giggle the Deeper What Your Occupation Is WikiLeaks Which Hobbies Are but If You Just Had to Wear Shirt Just Said Your Name And Then Your Hobbies Where You're from And like What What Area You Live in and Then You Are in a Bar and Then You Begin to Weed out People before You Ever Got to Know Them Just Based on What Their Hobbies Were Never Printed on Their Shirt They Would Bay It Would've Made Things Just a Dating Shirt When You Compare the Hobbies of Everybody and There Probably Not Be Satisfied with the Fact That You May Not Find Somebody like Team Roping And It Just Because It Wasn't Listed on There so the Promo Comes from Looking at All This and I'm Not Seeing My Hundred Percent Match Here If You Have These Small Biographical Details but They've Done I Mean There's a Whole Lot of Evidence We Are Not Becoming Happier As a Society Affect Depression Is This Huge Which Is Why Think Things like Sulci but I Can Make a Big Difference Probably All These Drugs and Everything Probably Just Putting the Phone down for a Little Bit Is a Great Way to To Reconnect and Reset Which Is What I like about What You Do Is Your Hobby You Your with Nature Your Beer Interacting That's Awesome Well in That You Know the Contrast Is My 11-year-old Son Just Turned 12 He's 12 Years Old Now but Now He Is So Not Interested in That Aspect of My Life and When I Was Growing up What a Kid Because I Didn't Have It You Know What I Mean I Ate Was All Indirect It Was Adjacent to Me Was the Influence Was All for My Mom Side of the Family But It Was Everybody a Kind Move past It so I You Know When I Got into It I Can I Got into It on My Own so I Would've Loved My Dad to Be Involved in Something like That and My Son He's a Baseball Player This Thing This Is Not but He'll Pick up the Phone All Day No Enemy Ill Be on That PlayStation but You Know That's It's Just Completely Different from When My Experience When I Was Growing up Totally Can You Explain Exactly Were Saying Team Roping You Know I've Never Watched It I Don't Know Just Tell Me What You Do Okay so I'm on That I'm on the Head Side Right so It Set up This Away There's A Shoot in the Middle Where the Callous Deployed Right in on Either Side I Shoot There's a Box so the Cows Deploy to Get a Head Start Right and Then It's Basically a Horse Race Right so the Guy on One Side Is Responsible for Roping the Horns the Other Guys Responsible on the Other Side for Coming behind and Roping the Feet And Then yet You Dally off Your Saddle Horn and Kinda Stretched Tight for a Split Second They Drop a Flag Not Your Time so It's a Time to Vent Animals and Hurt Not at All Not at All Not All Yeah so There's A Lot Of Controversy Sir Surrounding What They Call Tiedown Roping Where They Use Sprite with a Flip Them over so There's a There's A Lot Of Controversy and Not Just the Way It It Looks I Think Team Roping Is A Lot Less Shocking but You Know That the Bottom Line Is Is That There's All Kinds of of Regulation and That Kind of Thing to Make Sure That That That the Animals Are Taken Care Of and I'm Telling You This Those Horses I Would If I Could Come Back Is on My Want to Be High and Horse Absorbed a Performance Horse of Some Nobody Lives Better Than I Did Have a I Had a Friends Family That They Bread over the Cold Cut Horses Big Big Big Money

I love when a professional exudes confidence from experience. Rachel and her company have produced thousands of tax returns and many of them from Amazon sellers. Best practices come from experience and you should always strive for best practices. If you are in trouble, own it, accept it and face forward. Get some help, give Rachel a call.   Mentioned: https://www.empiretaxusa.com/ (Empire Tax Professionals) Rachel’s email Sponsors https://viral-launch.com/aff/idevaffiliate.php?id=2083 (Viral Launch – Save $50 with this link (Use coupon code: Momentum)) http://www.amazingfreedom.com/momentum-arbitrage (SPECIAL OFFER FOR MY LISTENERS ONLY) http://www.amazingfreedom.com/momentum-arbitrage (TWO WEEKS FREE TRIAL!!!!) http://www.amazingfreedom.com/momentum-arbitrage (Gaye's Million Dollar Arbitrage List) https://www.solutions4ecommerce.com/momentum/ (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) https://tacticalarbitrage.com/membership-account/membership-levels/ (Tactical Arbitrage) – Get an 10 day free trial with code: “Tactical” https://freeeup.com/ecommercemomentum/ (Freeeup)– Save 10% (forever) and get an instant $25.00 voucher for your first hire. http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper) Here is transcript- It is automated so it is not perfect but it does seem to get better over time. Rachel:                                 https://www.temi.com/editor/t/Tgnt4050gGI9yTlPDiQCGk0oLg8IBRP2lk12fmx2T7ptAllfg2hCQr_HWZO87lKLqreWEzmd8rfCXI4GBOAWWiagMbQ?loadFrom=DocumentDeeplink&ts=0.09 ([00:00])                     Now it’s not the best time to like hire a bookkeeper obviously cause you don’t have that many transactions and you don’t really need a CFO when you don’t, when you’re business makes, I would say less than $15,000 on a monthly basis. So I would think it’s always best to hire somebody to see if it makes sense for them to incorporate their business then for them to go back, start making money and you know, build their business up and once they start making at least 15 to $20,000 a month, that’s when it’s best for them to hire a CFO or a bookkeeper or someone to help them and guide them every step of the way. Cool voice guy:                  https://www.temi.com/editor/t/Tgnt4050gGI9yTlPDiQCGk0oLg8IBRP2lk12fmx2T7ptAllfg2hCQr_HWZO87lKLqreWEzmd8rfCXI4GBOAWWiagMbQ?loadFrom=DocumentDeeplink&ts=34.31 ([00:34])                     Welcome to the ecommerce momentum podcast where we focus on the people, the products, and the process of ecommerce selling. Today, here’s your host, Steven Peterson. Stephen:                             https://www.temi.com/editor/t/Tgnt4050gGI9yTlPDiQCGk0oLg8IBRP2lk12fmx2T7ptAllfg2hCQr_HWZO87lKLqreWEzmd8rfCXI4GBOAWWiagMbQ?loadFrom=DocumentDeeplink&ts=47.85 ([00:47])                     Hey, wanted to take a second and talk about Gaye Lisby and Gary Ray’s Amazon seller tribe and their daily lists that are put out, um, and incredible stories that you can read if you go out and check out a amazing freedom.com forward slash momentum hyphen arbitrage. I know that’s a lot to put in there. Amazing. freedom.com forward slash momentum dash Arbitron and you’re going to get 14 day free trial, no money risk, no, no challenges. You don’t want it when you’re done, you get out. But imagine getting lists as grateful as like they call it mailbox money. I love that term. Mailbox money. It’s where you can work from your house, buy things online, have them delivered to you and then sell them on various marketplaces. But imagine you can have somebody else do that for you. So you want to buy time, you want to control, uh, what they’re buying. Stephen:...

Have you looked at warehousing in China? Have you looked at combining shipments with other sellers? Brian has a company that can help with all of those things. Maybe 20-50% in savings? The point I learned in this interview is that things are changing quicker than ever. You have to adapt and be willing to look at other possibilities in how you run your business. Mentioned: http://www.easychinawarehouse.com/ (Easy China Warehouse) Brian’s email   Sponsors https://viral-launch.com/aff/idevaffiliate.php?id=2083 (Viral Launch – Save $50 with this link (Use coupon code: Momentum)) http://www.amazingfreedom.com/momentum-arbitrage (SPECIAL OFFER FOR MY LISTENERS ONLY) http://www.amazingfreedom.com/momentum-arbitrage (TWO WEEKS FREE TRIAL!!!!) http://www.amazingfreedom.com/momentum-arbitrage (Gaye's Million Dollar Arbitrage List) https://www.solutions4ecommerce.com/momentum/ (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) https://tacticalarbitrage.com/membership-account/membership-levels/ (Tactical Arbitrage) – Get an 10 day free trial with code: “Tactical” https://freeeup.com/ecommercemomentum/ (Freeeup)– Save 10% (forever) and get an instant $25.00 voucher for your first hire. http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper) Here is transcript- It is automated so it is not perfect but it does seem to get better over time. Brian:                                    https://www.temi.com/editor/t/TDj10DpL3amW7q1ywOFsIRAGieNVa_WVUTzeCQPmoubR0vsec9xzDL58dMKIVBJX0vZRAXp0GgdGlF0KhMxHSfPuU5I?loadFrom=DocumentDeeplink&ts=0 ([00:00:00])               A year. And then I started working for one of the largest state owned Chinese manufacturers. So the Chinese government, uh, doing their North American export market. And I was always trying to find, um, you know, bridging the gap between a US buyer and Chinese suppliers. And I was always trying to let you know, find a supplier that I could sell product into the u s um, and I tried things like, uh, oil like the, uh, the used oil that they use in fryers and McDonald’s. Like there’s a huge market for bio fuel for that. Um, I tried offering like China, China consulting services trying to marketing reports based on like the, the time I was having in China and nothing really worked. Cool voice guy:                  https://www.temi.com/editor/t/TDj10DpL3amW7q1ywOFsIRAGieNVa_WVUTzeCQPmoubR0vsec9xzDL58dMKIVBJX0vZRAXp0GgdGlF0KhMxHSfPuU5I?loadFrom=DocumentDeeplink&ts=45.12 ([00:00:45])               Welcome to the ecommerce momentum podcast where we focus on the people, the products, and the process of ecommerce selling. Today. Here’s your host, Steven Peterson. Stephen:                             https://www.temi.com/editor/t/TDj10DpL3amW7q1ywOFsIRAGieNVa_WVUTzeCQPmoubR0vsec9xzDL58dMKIVBJX0vZRAXp0GgdGlF0KhMxHSfPuU5I?loadFrom=DocumentDeeplink&ts=59.14 ([00:00:59])               Hey, wanted to take a second and talk about Gaye Lisby and, Garry’s, Amazon seller tribe and their daily lists that are put out. Um, and incredible stories that you can read if you go out and checkout a amazing freedom.com forward slash momentum hyphen arbitrage. I know that’s a lot to put in there. Amazing freedom.com forward slash momentum dash Arbitron and you’re going to get 14 day free trial, no money risk, no, no challenges. You don’t want it when you’re done, you get out. But imagine getting lists. I’m as grateful as like to call it mailbox money. I love that term. Mailbox money. It’s where you can work from your house, buy things online, have them delivered to you and then sell them on various marketplaces. But imagine you can have somebody else do that for you. So you want to buy time, you want to control what...

Have you tried to drive your own sales? Have you tried to bring your own traffic to Amazon? Most would say they don’t need to as that’s what we pay Amazon all those fees for. But if you are seeing higher ad costs with lesser results, then maybe some traffic that you generate might be the answer. Maybe traffic to your other sales channels could help with profits. Great guy and very smart.   Mentioned: https://manychat.com/ (Manychat) https://chatfuel.com/ (Chatfuel) https://www.mindheros.com/ (Mindheros) http://nick@mindheros,com (Nick’s email contact)   Sponsors https://viral-launch.com/aff/idevaffiliate.php?id=2083 (Viral Launch – Save $50 with this link (Use coupon code: Momentum)) http://www.amazingfreedom.com/momentum-arbitrage (SPECIAL OFFER FOR MY LISTENERS ONLY) http://www.amazingfreedom.com/momentum-arbitrage (TWO WEEKS FREE TRIAL!!!!) http://www.amazingfreedom.com/momentum-arbitrage (Gaye's Million Dollar Arbitrage List) https://www.solutions4ecommerce.com/momentum/ (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) https://tacticalarbitrage.com/membership-account/membership-levels/ (Tactical Arbitrage) – Get an 10 day free trial with code: “Tactical” https://freeeup.com/ecommercemomentum/ (Freeeup)– Save 10% (forever) and get an instant $25.00 voucher for your first hire. http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper) Here is transcript- It is automated so it is not perfect but it does seem to get better over time. Nick:                                      https://www.temi.com/editor/t/galy1NQwd1jkp7WpECKZZ-4694_MrcwL7LF6gi5EvyK2-3fbqWcJAs5z7AHkFU3ky2yyelHhXsW0V79ivAb1-w3wBtw?loadFrom=DocumentDeeplink&ts=0.66 ([00:00:00])               Yeah. So I mean, I think with anything, it’s how close is this person to actually purchasing? If they’ve clicked adds a cart, we can probably treat them a little bit differently and with abandoned cart messages, right, than somebody else who’s just opted in from the blog. And it doesn’t always have to be a coupon. I mean, if we were talking about, it could be like, if you really know your audience well, you could have a fun quiz inside messenger about something they care about, right? That could be your lead magnet to get them in. Cool voice guy:                  https://www.temi.com/editor/t/galy1NQwd1jkp7WpECKZZ-4694_MrcwL7LF6gi5EvyK2-3fbqWcJAs5z7AHkFU3ky2yyelHhXsW0V79ivAb1-w3wBtw?loadFrom=DocumentDeeplink&ts=33.11 ([00:00:33])               Welcome to the ecommerce momentum podcast where we focus on the people, the products, and the process of ecommerce selling. Today. Here’s your host, Steven Peterson. Stephen:                             https://www.temi.com/editor/t/galy1NQwd1jkp7WpECKZZ-4694_MrcwL7LF6gi5EvyK2-3fbqWcJAs5z7AHkFU3ky2yyelHhXsW0V79ivAb1-w3wBtw?loadFrom=DocumentDeeplink&ts=47.11 ([00:00:47])               Hey, wanted to take a second and talk about Gaye Lisby and Gary Ray’s Amazon seller tribe and their daily lists that are put out, um, and incredible stories that you can read if you go out and check out, uh, amazing. freedom.com forward slash momentum hyphen arbitrage. I know that’s a lot to put in there. Amazing freedom.com forward slash momentum dash Arbitron and you’re going to get 14 day free trial, no money risk, no, no challenges. You don’t want it when you’re done, you get out. But imagine getting list. I’m as grateful as I like to call it. Mailbox money. I love that term. Mailbox money. It’s where you can work from your house, buy things online, have them deliver it to you, and then sell them on various marketplaces. But imagine you can have somebody else do that for you. So you want to buy time, you want to control, uh,...

Many years back, and I mean many years back in the late 80’s and early 90’s I worked in the radio broadcasting industry in Southern California: Los Angeles, Palm Springs, Santa Barbara and an area known as “The Inland Empire”... it’s sort of a “shadow market” of the Los Angeles area which we didn’t particularly love.  It encompasses the San Bernardino/ Riverside areas of Southern California. It was there during the early 90’s that I was actually on a morning show for a couple-a-three years. It was a rock station that rocked a little bit harder than your average rock station.   We played the traditional hard rock and classic rock like AC/DC, Aerosmith, Rush, Van Halen, Zeppelin, Metallica etc. and all the hair bands from the 80’s like  Def Leppard, Quiet Riot, White Snake, Motley Crue, Twisted Sister... Specific to the early 90’s you had bands like:Pearl Jam, Nirvana, Soundgarden, Radio Head, Alice In Chains, Green Day, Stone Temple Pilots… We even played  Iron Maiden… yup.  But not in the morning.  Can you imagine waking up to Iron Maiden? I bring up all these artists and bands to give you a flavor for the kind of rock station I worked for and the core of that audience which is pretty hard rockin’ head banging blue collar folks.  We targeted Males 18 - 34 and 25 - 49 which shouldn’t really surprise you considering once again we’re dialing it all the way back to the early 90’s. My guest is my former morning show partner who went on to host that morning show after I got fired for my big fat mouth for 25 years.  That’s a pretty unusual achievement in radio back then as radio personalities tended to move from market to market either up the food chain or down depending on your ratings, etc.  We talk about how radio and the way we consume music and talk radio has changed so completely since then.  I wanna say that the way we listen to music and talk radio has changed in that time as drastically as Uber and Lyft changed the transportation and taxi industry only the Uber phenomenon happened over a much shorter period of time that it seemed so much more revolutionary but the change is still pretty staggering . We talk about the Portable People Meter or “PPM” which is device like a pager and a radio ratings system developed by Arbitron otherwise known as the Nielson Ratings… remember them?  Maybe you were a “Nielson Family” at one point. Still around. It’s not going all the way back to the days where we gathered around the radio and stared at it while voices came out of it nor is it George Lucas’ American Graffiti, but it is going back a little way as we reminisce about radio on the Modern Moron...  AC/DC Back In Black Motley Crue - Kickstart My Heart Pearl Jam - Even Flow Iron Maiden - Run To The Hills Rush - Spirit of The Radio

Wise words from a young guy. You must be a buyer first. Regardless if you are an RA, OA, Wholesale or Private Label seller it all starts with the buy. That sets the tone for how you can sell your products. If your costs are low you have flexibility in a competitive market. If your costs are high where pennies matter you need to understand the competition and demand. I also love the way he talks about how far incremental changes have taken him. Small adjustments over time equal big changes. I am halfway done with the book he recommended: “Mindset by Carol Dweck”. Very worthwhile   Mentioned: https://www.facebook.com/profile.php?id=49703377&lst=1376720181%3A49703377%3A1561816530&sk=timeline (Allen’s contact) Podcast: https://podcasts.apple.com/us/podcast/chasing-excellence/id1170629044 (Chasing Excellence) Book: https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322 (Mindset) https://www.amazingfreedom.com/momentum-arbitrage (14 Day Trial for Amazon Seller Tribe- “Mailbox Money”)   Sponsors https://viral-launch.com/aff/idevaffiliate.php?id=2083 (Viral Launch – Save $50 with this link (Use coupon code: Momentum)) http://www.amazingfreedom.com/momentum-arbitrage (SPECIAL OFFER FOR MY LISTENERS ONLY) http://www.amazingfreedom.com/momentum-arbitrage (TWO WEEKS FREE TRIAL!!!!) http://www.amazingfreedom.com/momentum-arbitrage (Gaye's Million Dollar Arbitrage List) https://www.solutions4ecommerce.com/momentum/ (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) https://tacticalarbitrage.com/membership-account/membership-levels/ (Tactical Arbitrage) – Get an 10 day free trial with code: “Tactical” https://freeeup.com/ecommercemomentum/ (Freeeup)– Save 10% (forever) and get an instant $25.00 voucher for your first hire. http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper) TRANSCRIPT Allen:                                    https://www.temi.com/editor/t/qizHde0Br60plvBb7NWTwcnrWA1lQxqrBdLUfNAQbMgwPfZk3WIj5Fe84SgmVkEyukyywN4239fJM-Pfv6rPIiHDjwM?loadFrom=DocumentDeeplink&ts=0.17 ([00:00:00])               Uh, she definitely developed an eye for what to look for. And you do the same thing with Amazon where I’m learning like niche by niche and cause I sell a lot of different things. Uh, and you just, you develop that eye when you see it, you know, it’s an instant buy or that it has potential. Cool voice guy:                  https://www.temi.com/editor/t/qizHde0Br60plvBb7NWTwcnrWA1lQxqrBdLUfNAQbMgwPfZk3WIj5Fe84SgmVkEyukyywN4239fJM-Pfv6rPIiHDjwM?loadFrom=DocumentDeeplink&ts=17.91 ([00:00:17])               Welcome to the ecommerce momentum podcast where we focus on the people, the products, and the process of ecommerce selling. Today, here’s your host Steven Peterson. Stephen:                             https://www.temi.com/editor/t/qizHde0Br60plvBb7NWTwcnrWA1lQxqrBdLUfNAQbMgwPfZk3WIj5Fe84SgmVkEyukyywN4239fJM-Pfv6rPIiHDjwM?loadFrom=DocumentDeeplink&ts=32.07 ([00:00:32])               Hey, wanted to take a second to talk about Gaye Lisby and GarryGary Ray’s, Amazon seller tribe and their daily lists that are put out and incredible stories that you can read if you go out and check out, uh, amazing. freedom.com forward slash momentum hyphen arbitrage. I know that’s a lot to put in there. Amazing freedom.com, forward slash momentum dash Arbitron and you’re going to get 14 day free trial, no money risk, no, no challenges. You don’t want it when you’re done, you get out. But imagine getting list. I’m as grateful as I like to call it. Mailbox money. I love that term. Mailbox money. It’s where you can work from your house, buy things online, have them delivered to you and then sell them on various...

Kiran Krishnan is a microbiologist that has made huge waves in health and microbiome science. Well beyond concepts, Kiran has helped engineer, create, and study Spore probiotic delivery systems. It is incredibly unique in that before Microbiome Labs' data, there was almost no conclusive evidence to demonstrate probiotic efficacy en vivo (in humans/living animals). Kiran shares with GCP the basics of natural vaccination that we all should be doing everyday.https://microbiomelabs.comhttps://gutcheckproject.comhttps://kbmdhealth.comhttps://lovemytummy.com/spoonyHey hi Mandy if you don't know me it's probably because I'm not famous but I did start a men's grooming company called Harry's the idea for Harry's came out of a frustrating experience I had buying razor blades most brands were overpriced overdesigned and out of touch and here is our approach is simple here's our secret we make sharp durable blades and sell them at honest prices for as low as two dollars each we care about quality so much that we do some crazy things by world-class German blade factory obsessing over every detail means were confident in offering 100% quality guarantee millions of guys have already made the switch to Harry's so thank you if you're one of them and if you're not we hope you give us a try with the special offer get a Harry starter set with a five blade razor weighted handle shave gel and a travel cover all for just three bucks plus free shipping just go to Harry's.com and enter 5000 at checkout that's Harry's.com code 5000 enjoy good morning it is that God check project I may agree or hear with your host Dr. Ken Brown what's going on again and we got all kinds of good on this is kind of exciting show because we did a remote location with a really really cool guy Kieran Krishnan get on condition and get on so we ended up taking all of our equipment down to IFN that's the functional medicine meeting and we film the podcast with him and I think it's fantastic it really is some of the coolest microbiology an incredible explanation so the second hour or second hours are to be amazing and it's so cool this is actually really cool because we can look into the future and say we know 100% that we are going to deliver in the second hour because he did an awesome job there's lots of eye-opening anecdotes that I will call them anecdotes they would they were just new in concept the way that he said the but the look back you like it just makes sense it just makes sense he deed he is the backrub microbiologist behind mega spore and it's a spore-based probiotic were going to get into that whenever we have them on the show here and I think if if you have ever been interested in taking a probiotic absolutely have to listen to this because he has a lot of evidence about the industry probiotics how many people are making probiotics that are really not on the up and up and that we know where the product is coming from oh we covered that we covered why a soil baseboard biotic is much better and then with deep dive into the science of how it does so I really really like that that whole podcast that we did with them I did to if you are new to the gut check project this is the gotcha project with your host Dr. Ken Brown we check our egos at the door because nothing is off the table and you may already want to know I saw your post we can Winfrey outrun teal and keeping the CBD so let's just get straight to a doctor can what should they do if they would like to win the signature protection package for signature protection package go to gut check project sign up subscribe share and do they have take a picture of it to get the get enrolled how does it work they want take a screenshot just so that you happen to win when we will draw a winner in the mid part of July actually at least five winners if the if the numbers keep coming in online iTunes like they are now we may have more than five winners which would be great but you can go to iTunes or YouTube search get check project basically subscribe take a screenshot you wish but then go to get your project.com connect let us know that you subscribe and then you're entered that's all there is to it subscribe to let us know get your project.com search for gut check project on YouTube and or iTunes and dad tell a friend about because the more we grow the more giveaway that's all there is to absolutely and if you are enjoying this let us know so that we can keep doing what y'all want to hear about note no doubt so when you reconnect you'll see that you can you can actually suggest guests topics for the show we've already been able to book some in advance with with some of those it suggestion so really looking forward to that today you'll get a glimpse of one of those suggestions they came from a friend of ours named Bridget a little over a year ago when she knew that we wanted to have a show and this this delivers if you've ever really wondered what is it about probiotics that even mean anything and my taking the right one I promise if you're not taking one for mega sport or a mega mega spore a micro biome Lansing to get that right sorry for someone there then you're probably not taking a reputable or a probiotic the can and should prove that it's worth so as we launch the KB empty box we get a lot of feedback from people they will know what's in the box and one of the reasons why you're going to have two really cool things which is trying to heal and mega spore is because in this podcast he explains how the polyphenols not trying to actually augment the spore base biotic and you can improve your health and improve the diversity of your micro biome with that no doubt in on top of that the biggest hang at that you had long ago is how do I even know these probiotics of people are taking are getting to work where I need them to work if you're here ingesting them and their encapsulated in their breaking open the small bowel that the model does cut hole in your billing is pouring a bunch of stuff that is it makes sense he essentially addresses all of that in talks why the science behind spore-based probiotics is the answer so I went on Melanie Avalon's new show called the Melanie Avalon showing I got on Monday and we talked exactly like this that when you listen to guys like Eamonn Quigley who have been studying probiotics for 40 years the thing that he says the best as we can they do amazing things in a petri dish we just can't get them to replicate that in the human body because it's very very complex we get into big detail about how that actually happens how many people have we had come to the G.I. clinic who have said I had G.I. distress or whatever that whatever sentiment was happy but I had G.I. distress and then begin to take a probiotic and it went away for a little while and then after name the time interval for weeks six weeks 12 weeks whatever it is suddenly they returned to that feeling of the symptoms and often times what I hear is it was worse and so basically it's your the idea environment applying what Kant said correctly is that taking the wrong delivery system of probiotics is actually just dumping bacteria would know doesn't necessarily belong so when I see these people with really bad natural overgrowth say hello and they start taking the way worse that gives me a hint of what's going on sure the Cedars-Sinai protocol Dr. Pimentel is a little let the patients take probiotics now to Ron has some great research showing that the spore based biotics can actually help with leaky gut intestinal permeability I think it's funny because patients go oh I've tried probiotics before but that's a lot like when people say oh I tried to CBD before right and the like I didn't get any response Michael CBD is a lot like the supplement industry there's a lot of products out there which they do not show in the manufacturing process is not on the up and up so that's how come we see some of the people to take the KB MD CBD and the like wow I really feel a huge difference and it's because we know exactly with with a certificate of analysis how many milligrams is actually in the and we know we do a whole series of videos about why your body needs CBD tell me about the dosing of CBD so if any of you have any questions about that you have with CBD sent them over so that we can do videos and put them out there and trying to educate my job here is to educate everyone on the science of these different things always know the gut check project check your ego at the door and start relearning everything and that's what I had to do a CBD that's what I'm doing with probiotics right woman launching his boxes as part of it so the first box that were that were launching the ingredients that we put in there the Meigs point out front children work together and there there to begin to heal your gut then I put in life extension comprehend the digestive enzymes so that you can make sure that you can absorb all your micronutrients I want to protect your brain and we put in their organic tumor from Omega and they have is really cool blend of putting an animal which has been shown to help with insulin sensitivity and ginger which is been shown to help with digestive issues so those four things right there and then we threw in something really cool something called truancy try our US II now I recently I replied discover this because my patients were told me about it and member boxers saying that so many of the other influencers were having really good success with its Western look of the science micronized hydrogen as it turns out micronized hydrogen nanoparticles of hydrogen can actually help at a cellular level decrease inflammation so here were protecting your gut and then all these things added upward and thrown a couple of the really cool products a lot of people take apple cider vinegar so we went with Vermont Village organic flavored apple cider vinegar that actually taste good and the special guest from or special gift from me to everyone that signs up in addition to that we should say that anybody that signs up for the KPMG member box we do not have CBD in it yet because there's a lot of regulatory stuff going on but you will be given a discount is that correct they can I resend you sign up you'll get access that nobody else gets on CBD with KPMG CBD being a certified COA product already so you know that it's authentic it's already priced is the best value high quality CBD bits available anyhow simply sign up for the KPMG box KPMG box.com you will then be able to get price access to KB MD CBD that's not available on really anywhere on the web so absolutely and so this is legitimate still the old adage membership has its privileges except that's what were trying to do to be of the community when you get on that you're getting $250 with the product sent to you they are going to get IC work in my patients that's the key to this is that I see these things work or adding a little bit more and it's over $103 savings so you like to be able to find these products cheaper anywhere they come right to you and then with the feedback we get working to continue to evolve organ to get more products and were to be able to add more work to get me it's gonna be really fun in addition to being able to get discounts on CBD just add to it so simply what what I believe can you're saying is that this is an opportunity if you take supplements whatsoever that you're going to get settlements that work going to get them all for a price it is inaccessible to essentially like Costco for healthcare providers is as suggestions right and then we don't just talk about the science or the claims on the label weeks we essentially just tell you all of the benefits that it can be scientifically proven for this product that's in there what actually is happening for you is your benefit correct exactly and then when you sign up you get access to this big marketplace so Rivard had several people that built in addition to what's already getting the writing a few other things and and this is gonna be a really fun exciting time as we launch this it's an opportunity to change the landscape of health I want to see what happens with people I would love to see will go back into the regular doctor and find out that these great things are happening like oh my my insulin sensitivity is improving because we know that multiple products in their actually help with that oh and sleeping better just know that the magnesium in the truancy can help with that working to start doing that and then as we get feedback from everybody were you learn hey can you do something and similar patients of Artie been asking about this hey I have a I take a supplement for my eyes anyway that we can get on their gnomelike reward are working to get that product on this marketplace so that you can get it at a huge discount so it's good to be a really really fun exciting hopefully life-changing experience for anybody that signs up this is essentially an environment where it is totally consumer driven it's done for the benefit of the consumer and it's essentially like walking to the store saying this work for me does this work for me and then turning back to a physician insane I would suggest this one actually I don't know so much about that one and which is really cool and that's what a lot of people are looking for whenever the china shop and then everybody that's involved in this community there's a lot of other healthcare providers we've got gynecologic experts would get functional medicine doctors we got chiropractors we have health nutritionists and were all bouncing ideas off each other so I can find out that's our thought about truth he actually right like now you you have to try this it's awesome and it's incredible to value that were getting on that so this is going to be really neat I just want to see this happening of course percent money back guarantee go to KPMG box.com check it out check it out well to move forward Dr. Brown I didn't want before we got down to the topics I was going to ask you what's going on with the oldest tennis player and your family so Lucas Lucas right now is with his coach in Haverford Pennsylvania playing in IETF which is the International tennis Federation it's the I guess it's 18 and under Junior pro circuit were international people can come from all over it's a grass court tournament so these pictures are just beautiful is it some country club yes were all white just like your going to Wimbledon right Wimbledon has the same rules so they treat it just like that and he's doing really well apparently this grass surface suits his game because he is in the semifinals playing tomorrow he's got today off and then play in the semifinals tomorrow so and the boys can be playing as a is from Thailand okay and he he lives in Florida at one of the at one of the Database and Seleucus knows of him to his boy to start accounted go round is a few years older but the own so hopefully we'll see what happens but I'm just probably got here all the way on grass yet picture that you show this like they're playing on a bentgrass greenhead is out things ready Heck yeah I mean levels doesn't look like a lie would be Arctic adeptly but straight for the whole but yet is that is wild is beautiful with the boys for me are just it's all about taking a break from basketball next week being 4 July just after the listeners we won't have a live show next week because the fourth is on Thursday and have family and I are are going take a break and have two out to Colorado for a couple days to get out of the heat in Texas which actually has been a bad so far this year but I while we were getting ready for the show something I thought was really funny have we been looking at or hearing so much about how people found meat replacements have you seen this in new commercial or for RVs it was on online so we just look this up somebody texted Eric said yeah this is a check out the new Arby's Arby's unveils vegetables made from meat where there they now have meat carrots sort of a fight back against the whole but it's the amazing what's what's everybody doing Usha Patrick what had there is beyond beyond meet an impossible barter that since this is the fight back you have the lease they basically took me shape it is a ^ relevant ^ dusted and cooked it pretty it's pretty it's pretty interesting pretty awesome but Rob Wolf is the one who shared that when I was really fun that is funny so one would also really funny this past weekend that so what it was out of town and while she was out I decided to be a good hobby in those who are your car detailed and so I took it and Mike did the whole just keep it for a few hours they did the inside and out. You know the full on detailing proud of myself I go to pick it up driving home I don't drive a car very often and I clipped a curb or a pothole or something is went white and next and I blew a big old hold that tire nicely as so awesome it's only some found out that her accurate roadside assistance had run out and I had canceled that on our insurance because we have accurate roadside assistance why would I need that right so had neither some told this thing to tire shop on the it was on Saturday night told it left it discount tire whatever was going to fix it the next day will are closed on Sunday and I saw Lloyd arrive Sunday night not only are you mentally cannot brag about me washing the car detailing the car it's I pretty much screwed it up so it's that there will have to do tomorrow hey man it was the intention it matters thank you hope yeah exactly well what he got didn't say in the corner I know that we got you have kicked back and forth a bunch of really cool article this last week and I didn't really know which direction you're going to go today because there's a lot there but once you had lead off with your favorite one so far well usually it's thing there's been a lot of recent news there was Melanie Avalon and I actually talked about this one which I think nobody should lose take take a look at churn and realize something there's two studies published in the British medical Journal were looked at how when people take really, refined diets that all cause mortality increases significantly and there was another study with a look that were cardiovascular events goes up so then they started looking at what it does to the micro bio just just for clarity for for refined diets were talking talking about things where people have refined sugars refined carbohydrates things that have been bleached crack like flour etc. right there were some of the so what they're actually looking at is anything that's that has that been said impacted the happy stabilizers and chef Patrick could probably expand on this but they're looking at that most of these things have emulsifiers in them they have lots of sugar and a very interesting concept they usually decrease the amount of fiber content and the reason for that is is that fiber keeps you full this is and encourage you to keep popping the chinos or whatever so check Patrick do you know what an emulsifier is when they're doing with the processed foods Yemen there and there a lot of that that but it's a binding agent modified food starch is things like that yeah it said there chemically in its natural substance chemically modified to be cheaper – you need less of it so the date they work really well as a thickening or something at texture to to breads or things like that so what they showed as these emulsifiers so those three things the emulsifier actually damages your good micro biome and then the sugar feeds bacteria that allow them to grow more the lack of fiber means that your micro biome does not use that as a prebiotic so you diversity decreases so you don't have the benefit of having your micro biome Hope you so not only do we now know that that definitely increases cardiovascular risk and all cause mortality now we've got molecular reasons of how it messes with your micro bio so it's kind of a fascinating thing because they what they showed is that when these bacteria get hurt by the emulsifier they do not they cannot break down the prebiotic's which then allows the bacteria to produce short chain fatty acids which your body works and uses as fuel in in the colonic cells so becomes this very vicious cycle that replacement of fiber I would imagine would also increase the glycemic index then of those foods making them also more dangerous correct 100% what they showed is by not having the short chain fatty acids float around inflammation in your body goes up tested so they show these animal models that cortisol and CRP go up that the reactor protein yeah and what that does this is your goal of this they showed it was the first time I've seen this that when your cortisone CRP goes out you actually block the information walks your response to leptin growling is the hormone that makes you hungry leptin conventional full so you open up a package of something you start eating and you start get in the habit of doing that on a regular basis you change your micro bio you are not decreasing in not allowing your own bacteria to help you decrease the inflammatory response of anything in short chain fatty acids go down you will get hungrier you eat more of it more of the bacteria that like that start putting out signals and so a lot of times these are when people like and why can't I quit eating this junkfood there's a cycle going on in all of this were now seeing on a cellular level what's actually happening where huge explanation so if you if if you're experiencing already some inflammation you can see it doesn't have to be anything terrible but if you have acne it obviously feeding it more of a refined food diet would simply just be feeding into the inflammation process that you're currently experiencing right exact so you got a child at home maybe this even just these four minutes is worth watching on why you need to steer away from sugary cereals for breakfast or why you need to not come straight home and turned straight to a bag of chips or something else like that because you're going to not the you not to feel full and there the right way and you're just going to can keep consuming really bad calories you wake up and you take in and those cereals that such a great example we talked about that before the show were I grew up in fruity pebbles and stuff like that I cringe at screens where is he striking about it now and now we know that your not feeding your bacteria what it really needs which polyphenols work really well to feed your bacteria we know that fiber does that as well so that you can have a very diverse micro bound the key is to have a diverse micro bio they showed that the more people that eat this they have a much more narrow spectrum so you do not have the benefit of that microbiota you want your left in response so you're always kinda hungry you never really feel full and then let's take it up once that they didn't get into this but I that she had some patients that were food chemists working for I don't I don't member Frito-Lay or some like I actually work on having more likely it's an emulsifier now that I think about it to slide more easily so that the food goes down quicker so that the Fritos go down quicker all that stuff so there's a lot of science being put into it to trying get people to open up bags and then their engineering to make you dependent upon their crappy food and it's not gonna benefit you in the long term it's so weird I mean it's actually nuts like it at some point we have to start getting involved in not letting companies destroy the general health they have the money to take out the money to make beat carrots yeah so you have these companies out there doing that and it's an uphill battle wrist we do know the epidemic of childhood obesity everything else the activities is that will yeah that that is something to do with it but what if were really messing ourselves up on a cellular level that were not even paying attention to it's so hard in the grassroots level if you're not I just like you hug I grew up on really sugary cereals I mean I'm sure if you termite clock of wouldn't want to do that it also it it's like how do you move forward how to educate your kids and for the most part I would say even though my both of my boys feel it's incredibly boring for breakfast for them weight Marine I just don't buy that that Stuff and ironically since the boys it there after the summer they've been earning their own money one of the ways he rewarded themselves they went bought a box crappy cereal you have such a downer when I see it I don't want to me I how I know you can't get Kellan to make some choices still but at the same time I look at my I just don't think they have any idea what the many Dell right they don't they don't know what it's doing Celine I think when you really young you don't feel the effects as much the truth is as much as they play sports and that inflammation they work up it's not helping them heal they are recovering we talked about that that the the original thing a breakfast being the most important part of the day was actually an ad campaign in 1940 when greatness came totally. Today I went without my normal bacon and eggs I felt great so you did intermittent fasting that I did it was also and I was still wasn't hungry until about three in the afternoon I get another really cool little tidbit that I will talk about regarding bacteria and CBD when we come back all right wow that was a quick half-hour so like and share like and share gut check project on YouTube and iTunes we will catch on the back and let us hear from you and catch a project.com if you are trying to quit drinking or doing too many drugs listen to me you don't know me and will never meet I had a problem like you want I drank and used a party a little too much till he got out of control and almost ruined my life I realize I needed help to fix my problem before it totally destroyed me if you tried to fix your drinking and drug problem and you know you can't do it alone you need to call the national treatment advisors they'll immerse you into a 30 day program to replace your old habits with new 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second half hour episode number 16 I think we said that the last half hour episode number 16 episode number 16 can't wait to get the 20 that's when they say the magic happens I know that means but I do know that our subscribers are growing so I certainly appreciate that you'd like to win your very own signature package from Dr. Brown aim KPMG health you can get your very own Arbitron teal month supply as well escaping the CBD simply by going to iTunes or YouTube or both and subscribe and share and then go to get check project.com and let us know that you did it that's all you have to do do all those things Dr. Brown these are things you see I should add that that's the signature package there is what we call the signature package skills what might what I'm trying to do is bridge the gaps and bring traditional science into natural places and right now I think that what were lacking a lot of is just data and science on CBD there's so much confusion about the reason why the signature package is because we know that the polyphenols in front he'll actually decrease the enzyme that breaks down your own and a cannabinoid site and this is that they work together to increase so that's what I was seeing in my practice when people take the CBD and otter until they feel markedly better there was there so many things to get to like there is a recent article were it was looking at how CBD actually is very effective against superbugs better than antibiotics science is pretty thick on that go to KB MD health.com sign up for KB MD box and we were to continually update that site with a lot of science new science and everything but there's another article that I found little bit more interesting than I want to cover and note out let's get to that article just died just for those who haven't done it yet because it grows every single day KPD health.com which is why you find such a project.com etc. just simply sign up for the newsletter over the next three weeks the transition is going to be huge what what kids talk about is that from KB MD were going to be able to put the science were actually the science has been explained behind polyphenols CVD diet it's for you it's for free but it's for you to be more educated spend your money more wisely stay more healthy that's really what this whole things about and we have the ability to find a lot of articles a lot of my colleagues like will there's no science Alyssa Mike no no no no there's so much science on this you just have to know where to look and you have have access to a lot of these articles right so if anybody has questions like hey what can do you have you had any springs of receiving the articles on what it does for skin issues for instance like your dermatologist does as this have any background on things like that psoriasis eczema acne all kinds of different issues oh have you seen any benefit with rheumatology words are from Bruce her arthritis word osteoarthritis will not make any claims here what I'm saying is that working to find studies and see and they had just like we did with the photo bio modulation just like we did with the stem cells we can find this stuff and really saved now this makes sense absolutely I mean really that's that was the whole idea why you started caving to health in the first place is just find a place where people can turn these the same questions that come to the G.I. clinic every single day and so now we got a place where people can turn it start find some real answers speaker questions this morning I was working out poses new Joe Rogan's podcast and he had Bob Lazar on yeah that's a space so there's a there's a new Netflix movie out there word so will trickle UFO and saucers or something I think it even uses his name is UFOs and Balthasar something honest I don't remember exactly what it's called but yeah I lazy and hours avoiding exact figure just to be one of those conspiracy type things but no ma'am he on Joe Rogan the guy sounded like he was looked legitimately scarred from the whole experience in yeah I don't want to be pain but I'll I really, want to talk to Mildred more debt than on TV has any pictures because I thought it was really honestly it seemed it seemed sincere maybe if he's that good at holding that that form for almost 4 decades and while but I mean he's he said the stores were really really long time Dennis really messed them up yeah I mean he's any heat honestly was saying I don't want to be here but I need to get the story out and while he was on Joe Rogan show it was like he was bragging or anything I was weird listening to another podcast Kim of the comedian's name is on XM radio but they were kind of trying to debunk all that and say that he was just is just crazy I'm reading an article that just came out said film on Netflix finds UFO whistleblower baubles are seeming less crazy than ever yeah will admit the funny thing is even just two decades ago and I can't remember exactly what all of them were but similar like bone scans identification systems and the fact that he said that there was a certain isotope of the hydrogen that he knew existed before and they had been scientifically denied but it turns out that a handful of the things that he declared that he had seen before are suddenly now available the bone scan machine that he described exactly as he described it is now available the isotope of hydrogen that he described almost 3 and half decades ago everyone said didn't exist sudden exist now and it's really neat he's basically like I find this is a point of vindication I have stuck to the story and that's all been documented in fact they even say they who have the proverbial they is scrubbed his name as he claims he described his name as being a student in attendance at a few different it's so that's with the other podcasts talk about the light how can you just have no measures only exist they scrubbed his name from going to MIT or something like that it was a and Cal poly Cal poly and MIT on the scrub is named after the service and the like that is impossible somebody would've known him wreck that's how come they think that he may just be craziness in his own story and sticking to it but how is there nobody else saying hey I knew that guy would school with him here she went here that's the weird part is there is there's there's people who assigned affidavits who are listed as all real students who said that yeah he was totally in school with us so it's I don't know it's a very bizarre and promising new nothing about it until I heard that same podcast I nine so I'm starting to put that yellow color online from Alpha Centauri waiting on them back to Nelly I've spent a lot of time watching videos on YouTube no no I haven't any but it's interesting it's a fascinating story he is especially I seen the new Netflix shows that were in the watch that Check Out Joe Rd. in Charlotte is what you are she watched both and I think the Joe Rogan episode is probably more informative findings that the Netflix thing is okay but the hearing Bob is talking his own voice I found far more interesting and certainly in terms the validity would be more compelling and quite honestly fencing the Netflix thing first I don't know how much Otto believed yeah he just need to seem far more genuine than just the longform phone interview Joe Rogan is such a great host he really is he saying to her and intuitive question so that without question well I to change his story over 30 years picture the phone call there yet Patrick can we only got 20 minutes we get Karana on going to hit the yeah yeah I will hit the so much like Bob Lazar said he goes this is the stuff were looking at it just could be that they like to be dumped a motorcycle on the on the street in Victorian times people are to poke around that it somebody may figure out how to turn it on this kind were he was saying that I do know there's so much will in science we do the exact same thing were to talk this next hour with Quran and probiotics in spore-based biotics because micro bombs are really big deal now after until is NSF certified that is certified for sport the reason why that's a big deals because were making sure that we get no doping agents inherent giant athletes pro athletes College athletes there's all this reaction to anti-doping and everybody keeps putting new things on the list I got a new one for you okay probiotics may become anti-doping things really if they can figure this out there so if you had what you're saying is that you can test positive for probiotics there is a chance that I would become a flag there was they were referencing that there was and I don't remember what it was but they whatever sport it was a female had much higher levels of testosterone probably curling up in public but they said for her to continue to compete at the Olympic level she has to actually decrease her testosterone by taking some sort of testosterone blocker because whatever so that there's lots of different things that can be performance enhancers what this study that just came out June 24 in nature what it talked about his elite athletes gut bacteria give Road runners a boost so this group was looking and it's pretty funny to think about the tension with anti-doping I just wonder if this will suddenly pop up on the anti-doping list what they showed is that proportions of certain bacterial species increase after endurance athletes have completed a marathon furthermore this type of bacteria that increases breaks down lactic acid and produces another compound called propionic lactic acid is what makes your muscles tired and sore and weak propionate can be used as a fuel so then I looked at another group of people and this was a series of 15 runners that their look at the Boston Marathon and they found that they look at another group on some a bunch of very elite rowers Ro's of in Olympic trials and they got very similar result basically this type of bacteria called Velma Nella or villanelle at a Tippecanoe increased in both of these groups of people so Bella Bella atypical appears two have adapted in these elite athletes to break down the lactic acid yeah informed that so is it chicken or the egg right are these people elite athletes because possibly they have a higher proportion of villanelle or did they develop develop mellow in response to constantly increasing the lactic acid in the body while so that's what this group is trying to look at so they ended up taking a bunch of mice put them on of little reels treadmills mice treadmills whatever they're called and they were able to show in the mice if they gave them Bella Nella rectally and orally they actually had decreased amounts of lactic acid now I've done that before I've gone and done I went to the to the try shop and did a whole lactic acid to push yourself as far as you can go and my lactic acid just kept going up and elite athletes it will start to go up in the middle drop because it goes back into the Krebs cycle okay so does that happen because they've got more this melanoma or doesn't happen because their elite athletes and their bodies have adapted I don't really interesting so their ability essentially to of work or outwork others because they function better in an anaerobic state the right no no once they going to anaerobic state than the lactic acid gets put back into the Krebs cycle so it can be used as fuel again okay possibly converted to now I'm thinking it's possibly being converted to appropriate okay I so I and others a lot more to it but what I find really funny is the people that did the study have a new startup called fit bionics fit bionics for bionics bionic microbiology okay right so it is really interesting to sit there there's always a go to market something to try and increase the amount of this particular species and what we do learn in the next hours is how complex it is you really just can't say only take this one I'll go back to Dr. Soltis row study were he showed people with bacterial overgrowth they tend to take probiotics that are lactate producing probiotics okay that's what almost all the probiotics you get over the counter and he showed that lactate cross the blood brain barrier which is one of the reasons why a lot of these people maybe have some brain fog it could be intestinal permeability leaky gut it could be that the lactic acid is increasing we may be using the completely wrong species maybe we should be using this species to get rid of the lactic acid and produce this propria night so interesting yeah but it's it's going to be now if you be a race now revisited to others a probiotic for sleep this a probiotic for endurance and once again it still has to make it all the way through the intestinal tract and get Rick and start of dividing more and increasing the diversity you can't just do one memory of 100 trillion bacteria in your colon over thousand species this is what this is little of the marketing hype is been around over to skim through this want you to do all kinds of things that part is a make a lot of sense either that or just to simply take a bacteria or probiotic just for one desired effect of what you would want even for sleep and no doubt that someone will market like that but it all comes down to the biodiversity of that bacteria anyhow could you if you were to load up theoretically on sleep bacteria will then would you just have lethargy all of the times he sensei not exist to make sense it's marketing on everything on every single line so this is a mouse study where they said that so they took humans they checked her poop and they go oh these guys have higher part they have a higher percentage of this particular species that must mean something then were to go to rodents were to give it to we know that trying to replicate in a mouse model in the human models extremely difficult it's the closest thing we can have because there you can't keep humans in cages and you don't control her diet will look all that other stuff so there's a lot of other studies I've seen with a like oh this particular group had higher levels of this and they were skinnier so this is going to be a weight-loss probiotic so it becomes a marketing game with the science being really difficult to prove it is mastered adding that their research that makes sense to keep doing that did you see the article he came out I just was last week were two people died from fecal transplant now some super unfortunates the first time that people have had bad outcomes from people transport you ever get real excited about the microbiota transplants and if you don't know what this is as a whole new field of science were people taking one person's poop and they emulsify it and they put it in one way or the other there's a lot of different ways to do it either through a kaleidoscope or you can go way into the small bowel and push it through more and just dead just to cover the whole array want there some people who taken frozen capsules of the of poop and then and then just basically ingesting it like normal and then that idea was it with all yeah yeah so the idea would be there with thought you'd always through my partner Dr. Stuart Ackerman what he was doing is she was getting he was getting stool from this NIH grants location were there collecting school from people they do all the make sure that there's no diseases or anything in the they bring it back and then they injected it's frozen emulsified as it goes down with the scope way into the small bowel and then just pushes it beyond the stomach acid beyond the pancreatic and where would normally all get killed its way down and there's this part on seeking go and that's what that's what he was doing but that's been shut off because the cost of the poop has gone so high that the nurse on an island or something happened where regulations are coming in the cost to test it for all these other found my game yet became prohibitive so now you know we all have poop and now it's a controlled the FDA is they made it a they wanted when the FNT first came out they wanted everyone start applying for a new drug indication just poop it's poop but enforces a big setback because two people died but apparently the prepaid toxigenic E. coli on it they didn't realize that so they took one person give to other people would use a lot in the hospital for C diff infections okay so if you take antibiotics not only can you just disrupt your micro biome but you cannot actually allow one particular species to dominate yet the dominant cold seat of Clostridium difficile and and if you ever had a relative or you've ever experienced that it is not fun and hard to get rid of the fecal transplants were working very very successful for that so it's it's unfortunate but this the first time that we had no bad outcome so people are trying to figure out how to work with this microbiota it's almost like we have the ability to test but we don't really know what to do with it Peter Peter Addie it was talk about this on one of his podcasts use and yet we have this ability to do this big gene mapping we can do PCR analysis got all these different species and overlooked the runners had this let's do that it's just not that simple at least up until this point must we cracked the code on how to actually figure that part out its own of the game you can you find different things you can detect that learning how to interpret the analysis is as a whole nether probably can alarm just understanding how to apply the science that happens every day so what you think the numbers are if we've lost these two people and they've directly attributed it to the transplant self correct out of how many oh I don't I don't know you rationalize death but the truth is it is a number everything is run through statistics and it's unfortunate that this would be a setback but I say that that we have people who will die today the in several the died yesterday in the day before that from opioid abuse and that's not stopped anybody from administering that so when you when you look at then you put it in in those kinds of of boxes it is unfortunate now we can move forward in and make certain that this doesn't happen but the fact that that really famous kid back in the 80s Ryan White who died from AIDS from a blood transfusion bleeding stop doing blood transfusions because of that we learned how to get better at doing blood transfusions yeah I think that the cycle things if if they can be sensationalized it then it's going to make the moves and fecal microbial transplants are always something that is gonna make the news because people just go what in the world and they want to read more about it than when asked questions about it been in my field for years and years decades we been trying to figure out what actually do without you know there was the their study that came out I believe is out of Yale where they took poop from skinny my scared to fat mice the fat mice got skinny and vice versa than that led to this whole study there actually trying to do this at Brigham Young's University and I will say just got published but it really didn't didn't have any weight loss affects all really desolate it worked in mice got all excited your own fun skinny people got tight trying to poop the other they got all excited that that's what was going happen but it looks like the results of work it's really interesting I wonder what the parameters were around it because I I can I figured it wouldn't be necessary that you just simply metabolize food differently it may have to also it may also include what are you can foods do you desire by having that type of bacteria inside so it is small level where mice don't make a whole lot of decisions I guess you could say they may just eat a little bit less with that fecal transfer but maybe the reason why it didn't necessarily work in this one experiment Brigham Young is because people are still left to their own their own devices or vices whenever they're out there and they can contaminate the sample that they take to buy say love get the bacteria on still going to go to fill in the fast food chain restaurant or I should lose weight I back at the bacterium now that's a really good observation because you would almost have to have them in a cage to do this because just as we talk about your left and still in blunted and do not do your document feel full you may be taking in more cows have ever done it like I did my fitness pal thingy Jack Kerry and I were doing that Bruce was log all the food but it became really cumbersome but I was eating way more calories and I thought yeah like you to sit down and up around 2500 revenues keep adding them up you like, get the handful of almonds that you walk by throw down to hundred percent you look back you try to write off the day like that's the anomaly in the realized that days just like the day before and he put forth that now I'm guilty that Rhonda Patrick just came out with a podcast with her on telomere specials telomeres are the kind of tells our age right that it's the end caps of the chromosomes and as we age they decrease and they were looking at things that directly affect the telomere length stress cortisol sugar refined foods lack of bacterial diversity same stuff that were always talking about actually can speed up the aging process so telomeres can be damaged each time basically that ourselves replicate and what we don't want from all the things you just listed is telomere shortening because that that enables the sales to age more quickly and basically if it is I understand the DNA just does not get replicated in the future with the new the new daughter cells deliver younger cells in there that's another complex thing when we are at I effeminate if you remember that but there's booths were people check your telomere length and have been not only was it real well that's what Ron was talk about when she there's so many different ways of to be affected what lab it is what you going to do with the information and now there's companies out there that are selling products to increase to llama race decreased farmers I remember whatever you think it's increased telomerase which is an enzyme that kinda protects the telomere this and just go off, have gas podcast just it's really a menu notes Rhonda Patrick sure super sightseeing geeky and with that we don't know because sometimes you want shortening as if it's a cancer cell you want that you want the body to recognize that and it'll go away and that way you don't have because cancer cells will grow so fast that you need that shortening to prevent that from happening so we don't know try to mess with telomeres is going to do something like that but the same thing keeps coming around over and over and over if you get sleep eat right you feed your micro bomb what it needs like polyphenols like spore base biotics then decrease the information with CBD then all of that your body will figure out what to do so sometimes whatever we thought articles were people going only wanted this one probiotic and you can run faster really overthinking maybe if we just kind of got rid of those refined foods the emulsifiers in the high sugar and all that stuff a huge take away here is that you can if you step back you realize that there are there are real researchers that want to make things happen that the crazy unfortunate thing is oftentimes a marketer was simply just take the data and then want to be the first to make something happen rather than make certain that the science is solid or a company has a good product and they just won a race to get out and get a second product that doesn't necessarily burying value without having the research back behind it and honestly it's that that's the really cool part of being a part of KB MD health and KBS is that we we've always tried to make certain that the data is solid for eight do no harm be sure that you can help someone before you just turn a product loose now you make me feel bad because I'm actually scratching out abdominal discomfort and putting decrease veil and Ella and then underneath that protector tell me the only product available with you faster and younger trying to get your telesales cereal today exactly that out I don't know it it's it that you don't want to paint a picture of the whole world going dark but each but if you're listening just protect yourself when you if I go to these conferences and you listen to somebody scientist like vulture long ago and these guys are doing the research and like when Rhonda Patrick talks and such and panda it's very well this is what we saw we believe this is this we can extrapolate that it's real great it's not like you see when you're talking to a marketer like privilege and will increase your memory and it's like well and wait a minute's backup was little to the studies these guys are out there and all these PhD's there not that will I find them fun but sometimes is not up on the listen to them cry don't really land on anything the light that we kind of think this is what's happening what image frustrating to the general public and in their pioneers and is probably a lot like a Lewis and Clark they made their way through their just mapping they're not necessarily saying that everything's going to be roses by the time they get out to out to the West Coast right I mean they were just finding their way there they just basically charted as it came along we talked last week about all those medical reversals where they were looking all theatrical reversals they had three they found out in the Lancet New England Journal of medicine in JAMA that when they looked back at trials they showed that 369 straight up medical reversals has taken place like we talked about where we thought estrogen was really good for every woman take a bunch that we realized it was actually increasing heart attacks so it's really complex and it's hard to sit there and say okay let's look at an article this bacteria can increase running and there immediately when I would I guess I would too if I was the scientists are like weeds do a startup right now so during the startup called for bionics but it's no different than the multibillion dollar industry that is probiotics if you talk to Dr. Quigley that's not how he describes it he just says we hope that they they were great when he say they were great in a petri dish that we just cannot seem to replicate it consistently in humans right and that's this policy that leads right into the next thing Quran Krishnan is here to explain the real data in the application in humans on what the correct type of probiotic delivery system can do for you I this is you've heard me talk like this for so long as the first time a microbiologist is going to know exactly know your you're right and here's why right this is and I studied this and so I'm really excited to get this kind information out there and very pleased that were teaming up with them for our member box so that we can put the two together and you'll see why they work together but I think it's really cool be sure to like and share the gut check project if there's anything that you want to take away from you today show you can just show the next hour to anybody who's ever been exposed to probiotics ever whatsoever you'll learn a ton I know they cannot both did Chiron is that these amazing he's very intelligent and he's got real data to show something he probably never hit up a lot of right on everybody enjoy will pick it up in about two minutes rest for this is the only 24 hour take anywhere platforms dedicated to food and fun clear spoony fifth hour from Townhall.com, drawings could come down at any time now on to the Supreme Court's biggest cases the current High Court terrors whether the trump administration can add a citizenship question to the 2020 census supporters say it's needed to get an accurate count while critics claim it will lead to an undercount of minorities the second case involves gerrymandering and whether Democrats and Marilyn went too far when they redrew the boundaries of the sixth Congressional District slip I get from Republican to Democrat correspondent Wally Hines on the heels of last nights debate 10 more Democratic presidential hopefuls preparing to take to the stage for Tonight Show down Democratic pollster and strategist Brad Bannon calls Joe Biden the big guy tonight's debate I think he's going to be a target in this debate and he has to demonstrate that he can hold his own and that he can't make a slob corresponded Alexander Jaffe in Miami expect some fireworks during this evening's showdown you are federal health experts say the vaccine has once again turned out to be a big disappointment the vaccine did not work against the flu bug that popped up halfway through the flu season latest figures show the vaccine only 29% effective overall stocks higher on Wall Street this hour right now the Dow is up about five points see S&P 500 index well points higher than the NASDAQ better by 46 more on these stories to Townhall.com now you can fly anywhere in the world and paid discount prices on your airline tickets flight to date alignment is harassment to read or anywhere else you want to go and pay a lot less guarantee quality international travel department right now low-cost airlines 800-452-1075 800-452-1075 that's 800-452-1075 got an old car you can donate it whether it's running or not to the United breast cancer foundation and save a life they'll even come and pick it up for free the United breast cancer foundation has saved hundreds of women's lives through their free or low-cost breast screening exams but now they need your help the United breast cancer foundation wants to save more lives through early detection by offering women free or low-cost breast screening exams in donating your old car SUV or truck whether it's running or not helps pay for them plus you get a charitable tax deduction help the United breast cancer foundation save lives by donating your old car SUV or truck call now for free pickup 800-245-0823 800-245-0823 800-245-0823 all right now that number again is 800-245-0823 never forgotten apparel is more than just a premium women's and men's clothing line it's a movement to remind us to wear American-made and serve those who serve us our heroes never forgotten apparel gives 20% of their total sales to nonprofits that support homeless veterans and off-duty firefighters and 50% to individual veterans and firefighters in need nationwide checkout never forgotten apparel.com use promo code Matt and ATT and get 15% off your purchase all right welcome to the gadget project as promised we are here in San Antonio with Karen Krishnan of micro biome labs makers of mega spore and 35 other private labels right yeah I am a busy this is a busy man yeah got a lot of science behind it is a lot of people that like what they do with probiotics and it's a completely new way of using probiotics can rethink that well what I think for starters I just got a text from your mom did I'm done she's always listening and I will need to apologize to all investors just in case you don't like the sound level it's because I'm doing it and I don't know exactly how the engineer now here's the really really bad engineer Jeff Chef Patrick sorry as best we can do so were over here at the IFN conference in San Antonio and we you and Eric have met before different conferences I love the work that you guys are doing yellow to start with us who are you so we are a band of super nerds that that are battling the revolution that is going on within the right so we we know that and this is a way to explain it to people all the time if you look at the human construct were essentially a microbial system we are the fancy word for it for those I want to impress your friends as holo- bio hello Viola volume we are super organism were no moral can we think of ourselves as a collection of organ systems of the brain and in her lungs and heart and all I connected by neurons and vessels we are a walking talking rain forest is what we are right we are an organism made up of thousands of other organisms that have to work in concert to perpetuate the health of the collective that's what the that's what all environments make it's like a ring for Savior look at a rain forest the canopy the floor every part has a different ecology and if any of those ecologies get damaged the entire ring for sufferers so we can trace back now virtually every chronic disease to some disruption in our ecology so in our thinking we are a microbial construct were made up of microbes we've taken this amazing microbial constructs and we put ourselves in an antimicrobial world like so we've really shot ourselves in the flick like crazy everything around us destroys our inner ecology and that leads to disease somewhere here fighting that whole problem in revolution of bringing back our ecology ecology fixing the rain forest I love that I was taught I was tell my patients about I've never use the word hole while I say multi-bile talk about just your micro biome there's other things going on your exactly what we are do we live for the multi-biome or does the multivolume live for us yeah you know if you look at the evidence and you look the history essentially we are an accident because of the multifile right so even the human cell is constructed of ancient bacteria write the eukaryotic human cell is basically a concert of ancient bacteria which at which make up our what sort I'm having to bring forth the energy production of the sound might've come in my country is so ancient back arrow essentially individual mitochondria that all came together to form a eukaryotic cell building nucleus surrounded also you guys in a way back we were going back to the beginning of time rice like where all of this started from we don't understand that and how do we understand how the lungs and dutiful nice so just going back to the simplicity of it because as it turns out when we start looking at these unique multicellular organisms that we are when where a small population of what's living in the universe are there in the world we don't know what's living Universalist living on earth most of it are single cellular organisms I'm also living entities are single cellular's will relook at multicellular organisms when we look at how multicellular organisms communicate from one cell to the other all of those rules are written by single cellular organisms you know hormones for example most people are surprised to know that our micro biome and the got produces virtually every hormone or endocrine system can make writing all of the serotonin's ANOVA means all of the stress hormones all of insulin estrogen and testosterone all that is made by Mike Bynum as well in the end the thinking is that that our micro biome actually taught our endocrine system how to make those hormones so the bacteria provided the DNA code to our endocrine system to figure out how to make hormones and accurately using hormones for millions of years to communicate with one another and so we now use hormones to communicate with in our body itself this is so fascinating because in my field the micro biome is a relatively new concept in traditional medicine and here you're talking about that the micro bio actually taught our bodies how to organize how to live in the world how to move that is fascinating because what we think about it the way that other people talk about all it's so complex we don't know that you just dumbed it down to you know it's actually so simple visits and darted yeah with just one cell that you follow Mr. I'm following in what I think is awesome is its way it does seem like it is so simple however it's not just the dumbed down version of what you just need some good bacteria is way way way different in that you have to understand I for long time kind of felt like that we are vehicles for this bacteria yeah and everywhere that you go you're basically being driven guy what is indeed the chemical messengers that you referenced we interpret that but is it really completely hours to interpreted not not necessarilyyou know there's evidence of vector making us do things right and and you would think that there is some altruistic reason for them to do it for example there are certain types of bacteria within your my combined that make you more social that make you go out Thanksgiving lead the motivation to go out and meet people and the reason for then you think all why did the back you want me to be more social and that's one of the ways of the transfer from house to house is that if you're not socially antisocial you sit back and back in the Navy set back in your cave all the time by yourself you're really not going up and spreading this Michael this micro bio there are there bacteria out there that connect you change your outlook on life there was a study looking at women who took probiotics versus women that didn't and they took women that the probiotics in the group that didn't and they showed him a bunch of pictures and they were measuring brainwave activity and was showing them like really stressful take pictures things that would bother them normally and they found that the women that took probiotics on a regular basis actually had a less intense emotional response to those pictures so their outlook on life seemed a little bit better than the ones that did you know and so these microbes are dictating a lot of how we even respond to the world around us is fascinating because yes urologist we always I was trying to people to feed their microbiological would eat the diet that your bacteria really should have diverse bacteria and now we have the highest incidence of anxiety of depression mean all were doing is just throwing more and more drugs at it trying to get that to be corrected when the reality is we could balance the bacteria and you know what I really like about this as an excuse for me to go to Vegas with my buddies. Tell me to get out for health that is one of the best places to swap microbial going to Vegas as a sign expression when you all the activ

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Rachel Scheer is a fitness model, BS Nutrition and Dietetics, and Functional Medicine Nutritionist . She has several years of experience directing clients to better whole health, and has personal journey of having to find better gut health. She has long collaborated with physicians to allow her clients a more comprehensive picture of improving and maintaining health. Dr. Jay Yepuri, MD, is a board certified gastroenterologist, the CMO of Riduzone, and has served the gastroenterology community in many capacities including being a former president of the TSGE. Dr. Jay is an ardent patient advocate, and has long worked to improve health and patient outcomes by looking beyond the traditional establishment approach. Both of the guests in this episode have played a critical role in creating the DHAT Health box. (DHAT = Digestive Health Associates of Texas) A vehicle for consumers to get direct advice on home products and supplements that are fully vetted, approved, and shown to deliver health benefits, at a competitive cost delivered monthly.DHAT Boxhttps://dhatbox.comRachelhttps://rachelscheer.comInstagram: @rachelscheer and @rachelscheernutritionFacebook.com/rachelscheernutritionDr. Jay & Riduzonehttps://riduzone.com (DRJAY for 30% off)https://dfwgidoctor.comhttps://www.facebook.com/JayYepuriMD/Instagram @DFW_GI_DocAtrantilhttps://lovemytummy.com/spoonyhttps://gutcheckproject.comProgressive number line number two employee hey Jamie it's me Jimmy this is your daily peptalk I know it's been rough going ever since people found out about your a cappella group met harmony but you will bounce back I mean the guy always helping people find coverage options with the name your price tool it should be you given me the peptalk now get out there get that high note and take Matt harmony all the way to nationals this is sorry the insurance company and affiliate by state law and gentlemen welcome to the gut check project where we all take our egos in the door with your host Dr. Kent Brown MD I am Eric Rager 10 it is episode number nine we think that this is so exciting my lysing cats there's nine it's a great number so it's also number there's a Seinfeld I think it was that no no I know it was a fierce Buehler 19 kind every time I hear the date faded number nine this is so exciting though because were starting a little traction were being get on the message by people this is really fun and I cannot tell you how excited I am about today show today show it we actually have we actually have a real offer we've got viewers who have been watching us weekly and now we have something we can actually give back to them and then well know you're right I'm pretty fired up in fact today's episode is unlike any other we have an offer for everyone here to tell us about that often help us explain it is going to be Rachel Scheer certified sports nutritionist and fitness model as well as Dr. J Dr. J Perry and I he is a course a board-certified guesser neurologist and he happens to serve as the CMO of Rich's own which a lot of our listeners are probably heard us talk about absolutely so this is not so the reason I'm so excited about this just wouldn't be doing offer but more importantly our two guests are actually amazing people so Rachel has this fantastic story she's super smart she's a nutritionist and she's able to stay in incredible shape and she's got help our listeners hopefully look a little bit like her someday so we were just on mojo and I had to laugh that Brad Brad encouraged her that she is off to a good start which was pretty funny yeah and I just hope she can hold together before she got ahead and like like many people that are very passionate about their jobs she has a heroes journey that she's young tells about and choosing to explain how she ended up doing this and you're getting her degree at Baylor and overcoming some obstacles and all of the above which is awesome and so that's gonna be super excited talk to her about that she's a big advocate of I'm trying to my baby that's her and I got to know each other and that she can talk about proper way to eat properly to exercise and it might surprise you because a lot of people are probably being way too restrictive for there being two other trying to do this and that and she's you and explain how look like she does still pretty much what you want sure you get to know her story a bit better it's really cool because she has her own personal journey did that relates to a lot of people the May you may think that people they want to come on and talk about things like that that their story does relate to you that it at the case at all she would just recently spoke at the millionaire mastermind is over 500 people to pay a lot of money to be a mastermind group and they had her as a speaker discussing this and she's really open about that because when you look at somebody that is overcome some struggles you realize hey I can do this and there's people like that out there that have learned how to use nutrition which I consider the foundation of all health because if you have good nutrition you have a healthy.all health begins and ends in the chair and she also collaborates with lots of other gastroenterologist including yourself to help serve the people that you serve and it's it's a great unified front she's a great collaborator in that capacity absolutely and then somebody that I completely respect so that we have on that his name is Dr. J you. He is an influencer in the gastroenterology world definitely she was the former president of the Texas Society of gastrointestinal G.I. TSG whatever that stands for but anyways he was president of that he got a political science degree from Penn University super smart I worked with him for the last 17 years he's an influencer always doing the right thing always looking at things from both a political and a patient centric view how do we do the right thing politically and make sure that the patient gets the best of everything we need more people like him out there talking about laws making sure that patients get access to healthcare and he's also the chief medical officer of the product or trauma ridges on emergent get into that and that's super cool also if you haven't heard of it stay tuned because it is so neat we're going to cover so much ground to the front so excited I respect both our guests so much and Anna learned a ton every sewer guest we have had I've learned a lot and that's one of the reasons why we do the show edit without question more thing to add to Jay I like to say that I've doing anesthesia I've gotten to work with a lot of different positions all different kinds of capacities but the people that often times stick out are those that you can tell are altruistic and function as real patient advocates has deftly Dr. J he's been that way since the day that I don't and it's it's no wonder why it's put him into the position that he's in now the cool thing is is that either one of these guests could easily get deftly have either one of them on specifically to talk about what all of their interest are just by themselves but they join together because they actually want to talk about this offer that's coming up later absolutely Emmy is more likely will have each one of these guests back on to give them a full hour and have to say whatever on their mind but today we have such a big offer that we believe it to really important people should announce it with us sure without question real quick paying the bills don't forget that if you ever suffer from bloating go to love my tummy.com/spoony that's love my Tommy.com/spoony use the code spoony it's also printed on that landing page whenever you get there and does save some money on the world's only NSF certified for sport product for IBS symptoms and bloating and if you're wondering what NSF is well Rachel can explain yeah she might just bill a bit familiar with it without being in sports nutrition and death course to all of the people that are just clever wondering really good sign that one of the things that I have been told by I was message said that so whenever you talk about the landing page people did not realize how much money they can save when the putting that code spoony so not only do you go there and get it but you're gonna save a lot of money was pretty surly listening use that code use it as it saves money definitely all a lot of money that's right and just to follow after that train of thought there Oya this last week and received lots of email keep them coming I appreciate all of the comments we had last week of Chris being on episode number eight Christmas song course was the market expert for him but I'm still getting requests for information on how to connect with that James Carroll and of course how do I find Dr. Wade McKenna if you want to know anything about stem cells go back to that episode so much so that he was spotted on our episode by someone making a ducky series about stem cells and now Dr. Wade McInnes can be featured oh that's awesome that crazy man one thing I learned from that night I just said I respect him as a doctor that stood by his guns and realize that he developed this get a patent on something church and just to reiterate that a better thing came out anyway you better come and use you even though my names on this thing that is amazing to me that you shows pure patient advocacy so it's hard work for me is that it looked a lot easier my brain but yeah that's right I think that the just blown my mind with at the infancy of where stem cell is same thing with all these other topics that were really try to tackle here and show you will try and bring a little knowledge differently so if if you want to connect with the show to ask more questions about Dr. Wayne McKenna James Carroll Joy Beckerman Chrissy song anybody we had in the show Sean Brian's please go to gut check project.com and then you will find the connect tab of the top Stratus an email at any point in time and if you like to show all we ask that you do is subscribe and like it and share it with different absolutely were gaining some traction you see today that these Rachel has acute social media following go ahead and check out her Instagram page it's it Angel at Rachel Scheer nutrition register nutrition correct register.com they all pretty much leave the same place you can find right and that's our ACH yell SCh ER and of course like always will: include all links about our guests and the offer in the show notes you can always find us at YouTube channel gut check project and on iTunes search.check project so absolutely now to move into the little personal stuff like we normally do and you hit some KB MD corner news so that Ken is going on I got an interesting week I just came back from Newark New Jersey right where I was part of filming our national commercial for trying to nine are going to launch a national campaign on TV that's always fun to go there and see a totally different industry and realize what's happening and I guess the the take away it was good it went really well is really fun when I was doing my makeup I had to laugh because I was this the makeup artist had all her material out there and of course as a guest neurologist one thing I noticed Miller's tons of things was a tube of Preparation H grab that and I said you know I can help you with this issue like she is and how it I my casserole dishes like oh my gosh no use of her eyes I put another piece of the bag felt like saying if you preparation H layout picture hemorrhoids said that she's fine pretty hard to explain them away so I did that and the kids the usual thing would go to my daughter Carl in theater is their learning about wicked so now she wants you to New York watch with good and will probably maybe consider going in August when that superhot wants the U.S. Open also I don't know but I'm being coerced into going to watch wicked in New York and my son just came back from Florida where he played in IGF which is the next level XVIII and under kind of thing you heavily second round upbeat by the 70th right player in the world did it proudly played well and the guy that did it pulled him aside and kinda coach Leftwich which I think is the coolest eyes and said you're brewing up and comers is awesome work on this work on this hidden feedback he gave them feedback this is this is this what I did when you did this so yeah and that's so was worth the trip to Lucas he lost second-round beloved so what's wrong with your family the boys are basically just attacking the hoop this said this, we can they have a quick tournament they both played over the weekend they they play dad Monday and that's that seems to be the agenda they did go and see the latest not this is how little I know about superheroes I know that there is a big blockbuster superhero movie that just came out and told Sue spoiler alert this for me I wouldn't do it because I don't even know the name of it as they both my girl you know that that's when the running joke is that don't do any spoiler alerts everybody it's all over read it I don't know you don't have to do that I don't have your luck you do a starless vision arguing for now absolutely not and wife is doing great she's really busy this weekend with a bunch of the local activities she's heavily involved with that and then not getting run with you actually on a quick business trip at Arizona separate in the transit the week for me yeah we one quick shout out to a friend of mine and a colleague Dr. Stuart Ackerman he's a part reminder to check them out he's a specialist in the pancreas issues biliary US ERCP that kind of thing but he sent me a link to somebody that we both really like it's little Dickie yeah remember the wrapper little Dickie just came out with an earth video was really cool was he sent me a follow-up video on YouTube where he talks about how the way that we are producing our food is affecting the environment what I loved about it through some of the cows producing methane and of course that's right in our wheelhouse until yeah so you don't methane what if your bacteria grow merchant you're going to get very bloated and when that happens it can affect you know we always talk about our demographic and our avatar when we talk about marketing you really need to dial it in and I was messaged by half port Bjorn soon he plays the mountain from Game of thrones and Magis von Magnuson they have me that heavy letter from ESPN ESPN strongman yeah and they said you know we get bloated also and you're ignoring our demographic what yeah and so I spoke with you know I spoke with our team at the altar until I said were completely ignoring a group of people here and so were you got a new SKU for the mountain of game of thrones and Magnus Vaughn Magnuson fields take over the microsecond down I will go ahead and show you this is going to narrate what reductions doing okay so he stepping away and I get out of do this in golf voice or not you listening to I tend you can see the visual who he's opening up backhoe he's training down like you got an atlas down all my goodness there is a gigantic take green box marked just like the familiar Arbitron teal box while yeah so this is our newest view is trying to yield for strongmen it is a it is 40 kg look like a like a month on your back will I can tweet it I'm faking it right now all intentions even the later nature calls on that inflammatory response so I know this is not a strong man I know they did not actually message me this is actually a gift for episode number nine from our CEO Chuck Scott also super cool nice it looks it's an exact replica of the little one originally this guy right here at all times because I'll try until we can fix people we help with their bloating even strongmen but they don't have to take the big box was nice in the coal that was such a cool gesture and supernatant that's you know something that we get the word out for international commercial now yeah like that and I just got is the CEO KBS research the parent company of trying to also add nice work. There Chuck I do notice though can hear the bottom it says I 90 capsules just like the yeah like the regular size yes so in the also says to 75 mg just like the regular size are you there must be a lot of empty space in these capsules well knowing that we were initially making this for strongmen how you know each capsules about 2 inches long and filled with lead social to really weigh it down okay since no one can swallow so if you if you ordered the large volume here Voltron tales going to cost you a lot of shipping and you will not be will go through metal detector and lead poisoning social just just order the smile you have a bigger one here for you like I had to laugh Chuck Scott just messaged us and said oh my gosh you had me going I thought you were seriously well yeah that's what you I like that know that's that's awesome I think that is so cool and you don't mean that's what were trying to do as a company were trying to sponsor spoony radio care so the alternate what you brought up Morse code last weekend and bid chow down and there's water you chow down his restaurant on his lot really really cool shows and of course we got our we got a man Patrick chef Patrick is yet a show so gently awesome well once you hit up the corner and let us know what's on the other research page for this week so basic what we always like to try and do is talk about a little bit of science here, try get that this really quick and it's gonna seem like a lot but I will come full circle and explain it at the variant and the reason I'm doing this is because our guest Dr. J Perry happens to be an expert on one of these things right on okay and what's silent here that by so I'm a big fan of the PhD name Michelle Ross meeting she wrote a book called vitamin weed and I think it's one of the more comprehensive molecular books that I have read and she covers a lot of ground here one of the things that we always have is the end of cannabinoid system we all have it just as important as the gastrointestinal system all those everywhere in the body if you think about what it really does is it links the neurologic system and the immune system so it really ties those two together so it's extremely important for a lot of different things the purpose of this is actually like a traffic cop and control the amount of nerve and about nerve activity going back and forth so just try to make sure that everything works well which is why work so well in anxiety and autoimmune diseases so the end of cannabinoid system helps deal with physical and emotional stress so now what is a cannabinoid basically you can take a cannabinoid final cannabinoid you can synthetically make one drug not a fan of those sure and your body makes him what were to talk about are the cannabinoids that your body makes okay so it's it gets into a little bit deep stuff but the most prominent thing that I want you to keep in mind is that there's two and or cannabinoids that everyone always talks about Ananda mind into a Jew when record our mothers because those are the ones ever talks about and they deserve their own hour each what I want to talk about our the atypical ones and then this actually explains why a full-spectrum Fido cannabinoid like the KB MD brand right here powered by Alexa no actually works a lot of different ways and that's one of the reasons why I believe that the full spectrum will always outperform a synthetic cannabinoid or drug cannabinoid buds naturally powered by numbing it's basically a doorway that nature intended it to happen so course is usually better yeah so even if you know quite a bit about CBD so if we get our people out there like I know all about it yeah and about to Aegean and Ananda might listen up because this is a little different so I want to talk about four different Endo cannabinoids one of him is called PEA P like a grantee that she stands for and Palma told EO then Nola mean originally discovered an egg yolk ticket of this is that it has been shown to have a potent anti-inflammatory activity and has a role in preventing neuropathic and chronic pain while one of the problems is that alcohol decreases PTA okay so keep that in mind because a lot of people trying your luck you will develop alcoholism or opiate abuse because of chronic pain a full spectrum vital cannabinoid has PEA in it so it acts in synergy with the other main one to AG and Amana mind born entourage effect when you help those out and it inhibits an enzyme that breaks it down called F88H so the enzyme FAA age breaks down your endogenous under cannabinoids So that's one I hope this works on inflammation and chronic pain then there's a supercool one called OE a and only old less than Nola mean OEA let's unfamiliar does sound familiar it's in this bottle and holding my hand from ridges on exactly what they have and here's the key ingredient's riches on one of the sponsors of mojo and spoony chief medical officer Dr. J Perry coming on the show today want to let him talk about why they put a concentrate of OEA in a bottle want to tell you is that your body makes some OEA and it's been shown to do some pretty cool things this is produced naturally in the small intestine from fatty acids and the major target is another cannabinoid receptor called P part alpha easy for you to say I know that's a proliferator activated receptor alpha now that is something that I would be doing quite a bit writing on because people are alphas or NP pile for people or gamma our associate with inflammatory processes in ulcerative colitis also the proctitis wow so I'm in a working to be publishing some really geeky cool stuff but I just want to throw this out there really quick that OEA has been shown to be good for brain health and believe it or not it's actually been shown to increase memories in rodents and it doesn't pretty cool things for weight loss but I believe that the doctor your Perry later because that's where most of the science is been done but they have shown that this molecule actually helps the brain and memory it is so wild I mean basically were talking about natural compounds available to us to make us feel better and stopping inflammation in it wild bit how many times over the last decade now have you encountered this this this crossroads of stop inflammation help your neurotic neurologic system help the way that you think helped ladies sleep I mean there's a lot of other connectivity there it just keeps going back to all health begins and ends got exactly in his illegal had explained Dr. Pursley go ahead and explain about how rigid zone gets converted in the got into this potent molecule that works in his own, different science but I did not know it actually helped with memory in the brain as well so it decreases the inflammatory response that awesome number three something lumpy will heard of DH eat a dry and dull Xhosa hex being all teeth and no new beauty mean hard that's likely make acronyms for all these no real word it's really hard to Google now this is made from the fatty acid DHA which is fish oil omega-3 DHEA has been shown to reduce inflammatory gene expression there's that word again inflammatory your body will naturally produce the hormone DHA in the adrenal gland in turn DHEA helps produce other hormones like testosterone and estrogen Rachel's really get into that some adrenal fatigue some adrenal lagging this is the kind of thing that nutritionist work on and then the last one here is not an ADA Nora can O'Donnell dopamine it's not really clear how it's made but it is made in the brain in the hippocampus region it relieves pain increases sleepiness and decreases body temperature while relaxing your muscles okay so will all those neck all those acronyms those I brought this up is because when I give CBD FIFO final cannabinoid to my patients I get all different kinds responses now it makes sense you could be deficient in one of these so the short review was necessary because patients may tell me that they sleep better with her nerve pain is better now I can say oh if you have insomnia maybe your not all levels are low or that needs be increased or if your memory is bad maybe you need more OTA oh your sex drive is down how about increasing that DHEA in other words this is why a full spectrum high-quality CBD can be so effective it's filled with all these are the benefits that nobody ever talks about how they are talks about but you know ever but a lot of different people have made these connections if you want to be healthier if you want to sleep better if you want to feel they all go together you simply have to eat better so that you can sleep better to sleep better she can think better yet the sleep better so you can repair your body it's it's amazing we've only got every half-hour or so Dragon Go! I know but everyone to you now because we have our two guests on and limits I want you to watch this live trust me on this it is good to be a cool shoulder to cover a lot of stuff and it's the offer that's most important that he has said Rachel Scheer is coming on with Dr. JJ Perry to basically deliver some great news that is happening here has been announced anywhere else and trust me you don't want to miss it subscribe and share gut check project iTunes and YouTube seamen got an old car you can donate it whether it's running or not to the United breast cancer foundation and save a life they'll even come and pick it up for free the United breast cancer foundation has saved hundreds of women's lives through their free or low-cost breast screening exams but now they need your help the United breast cancer foundation wants to save more lives through early detection by offering women free or low-cost breast screening exams in donating your old car SUV or truck whether it's running or not helps pay for them plus you get a charitable tax deduction help the United breast cancer foundation save lives by donating your old car SUV or truck call now for free pickup 800-245-0823 800-245-0823 800-245-0823 call right now that number again is 800-245-0823 it looks like you're losing I am I losing weight I am losing my lost about 10 pounds how are you doing it funny name but I've done it with review zone RAD use zone.com and the stuff works it's unique it and all that the molecule Bissonnette found in that I can tell you is it it's it makes you feel full and keep your mind off of wanting to overeat and also boost your metabolism if you're done and more guy try it today it's gonna work for you like his work for Brad and countless other people read you zone.com are IDUs zone.com FastTrack student loans can get your student loans out of the vault stop any wage garnishments stop collection calls and stop seizure of your tax refund give yourself a break to stop the stress and get your student loan payments down to as little as $25 a month based on what you can afford to pay 800-709-4395 800-709-4395 800-709-4395 800-709-4395 five so here we are back where set up where you have Rachel cheer Rachel give us a little wave over here Dr. January's on his way to show Patrick over there messing with our sign so that's that should be resolved shortly and Dr. Jacob Perry is entering the room welcome Dr. Jay running a little behind his usual not a problem so Hayward while getting started here on this the second half hour being spent on what is on the second half hour want to welcome have your Mike oh I got him holding exam. This one takes it so we believe we are we on episode 99 episode 90 so were going to fix a couple things and elect the real host Dr. Kent Brown handle the set up and I'll be back in a moment so for the record is the first time we've attempted to guess at the same time and we are working the kinks out with one of the mice it isn't working but we have the two most important people in the room here Rachel why don't you go ahead and tell us who you are my name is Rachel Sharon and functional testing test here in the Dallas-Fort Worth area is not our idea by building and can accomplish it is that how you met Dr. Jerry Perry on the on the fitness model circuit precedent lot I try try to keep that on little bit second second CV if you so knowing what no one wants to see that the ups Michael Dr. J very quick bio here what's going on with you where you come from who are you for our listeners who might well so native of Louisville Kentucky missing home this weekend because the Kentucky Derby try to make it up as often as I can but been down here in Texas 18 years and haven't found a reason to leave yet so been fortunate to be your partner in our in our larger group practice for many years now and and enjoying working with you in a lot of different different different ways we have so far so absolutely so Rachel we went on mojo earlier for little bit we covered a lot of ground in just a very short period of time but I think one of the cool things is that you just recently gave a lecture at the millionaire mastermind club correct mastermind million-dollar mastermind tells about that and why were you chosen to do this that's a huge honor by writing something down at the heart grow closer and basically he brought on different influential people Oliver United States entrepreneurs have created their own business and any talking about sale of business strategies that they brought me on as a nutritionist very different type of form that my business name brand and being able to share my story nutrition is very important as we now for overall health think about it from a business standpoint I can again have your point is why nutrition is essential to building a business from an entrepreneur print right why how did you become so passionate about this and getting the word out about nutrition now nutrition is something that always been important to me and I suffered from mental illness speaking or lapping in very unhealthy environments my mom was very absent for most my child had an very unhealthy growing up they prompted me to want to get into nutrition and extending into Shanghai Weightlifting along the lines on background that growing up base nutrition and always doing the right thing for family and along with my right to allot and different health issues related to later on sale I really have to make a lot of different changes in my diet to really think out but worked slowly back up and do you think that your you said you were not making healthy choices because you were trying to become stage ready you are starting to get a whole fitness modeling tell me about the add big mythic between felid and health that we live in a world where everything is the last thing on building muscle and makes me look healthy from outside you can lose weight eating teepees the defendant don't print any packet to be healthy now and I think a lot of them might have me think carbohydrate is carbohydrate and fat really is not the case any nutrition Avenue the carbohydrate is a need to stand on bath a big misconception concurrent with my American Standard something one of the cool things is that you become very best about it I think his attrition is turning into a business as awesome as gastroenterologist J I did not get that much training nutrition during my fellowship did you well it's a great point you bring up Canon and listening to Rachel talk kind of got those wheels turning in my brain and to echoed the point you just made it's important we get no training in that regard I mean that traditional pathways all based on pharmacology and medications and treatments and interventions and procedures that we do but these kinda more basic fundamental building blocks mean it's cliché but you are what you eat breakfast by cringing when she hears me say that but I think it it it really resonates and rings true in the current era it's been it's not something that we patient always talk to us about it but is something we have to defer to someone like Rachel who is an expert because we don't have that training unfortunately you know it's not something that you and I talked about were when I sit there and I actually tell my patients point blank some of the best knowledgeable people are fitness people bodybuilders an extreme sports like triathletes because they have to take it to the level where they are so dialed in and I learned a lot I learned a lot from my other colleagues have done that there are people out there I got a chiropractor friend of mine that we brought up before his name is Dr. Ron try to bend us in the Plano area delete triathlete is the first guy that's talking about nutrition and whole foods and things like that and so what you did is you jumped into this started getting into the body changing type of mind came from a background of it sound like a very difficult childhood and you want to control your life and then you did something and you paid a bit of a price that we deal with patients all the time the commensal tongue what happened after that cell I Carolina stress dietary strength physical strength training very hard on a lot of mental stress this volunteer instructor is one mean initiators and Ellen and over the course of training really hard and really trying to down I did not hear gastrointestinal issues in the process where basically I remember I couldn't eat anything anymore without being severely distended a lot of chronic bloating brain side and I mean I was miserable and even now from the outside and looked healthy I like definitely not healthy Ceylon really prompted my change in nutrition and going more into that function functional medicine and nutrition that is what is the most common patient the senior officer I mean you can as you know we see the full variety of digestive and liver issues but I would say is not a day that goes by that a patient doesn't come in with some of the issues that that that that Rachel is described that we don't have a blood test for necessarily that we don't have a an x-ray to do that we don't have a procedure that we can do to assess but it's it's all part of being thoughtful careful listening taking a good history as we call it and and part of that now as as Rachel brought to light is understanding what our patients are eating with the putting in their bodies that can help contribute to the symptoms this is a new developing burgeoning area of inquiry research and in clinical endeavor into exciting meeting to see what's coming out this I think it's kind of a it's funny because even somebody like myself who considers myself more functional casserole just I do podcasts all outgoing people shows and I'm unfortunately I want to try everything to see if there's something that's there so that I can offer to my patients so I will try reading first and then do it and we have a mutual friend Kevin Wilson who is actually my primary care Dr. and I had to laugh because I got blood work done and he called me up and is like to what is going on like everything I'm doing everything is accordingly much this supplement the summer I can try to figure out where I overshot it and my bloodwork got really screwed up liver test one my cholesterol got all messed up I went okay can't do everything all at once and what I did the real big mistake that I did as I played partial Kito I did dirty Q Roseland Chito you know what I want to sort of cheated what I wanted not the exact worst thing that you could do so even when you're living it you don't realize that you're doing some of these things so like you're living in your eating bad so how did you end up correcting all of that well I went from a lot of different doctors to doctor that blew my mind right now I ever talked about he never went back to when I was putting into my body endoscopy colonoscopy CT scan and MRI and everything analysis got stopped at the label of irritable bowel thing on which to diagnosis at all like a stinking nice next contend that any biofuel into depression throughout this process depressed and I was offered laxity is not offering that many if I think I mean how getting diagnostic at one point I had misdiagnoses and always miss is getting medication and medication anyone really went on to write that will cause what is causing this in the first place I went to see you and I think you are one of the first doctors actually saw something that a lot of doctors hypermobility going on here can't cannot let one and she is going to the Mayo Clinic and found that actually had a genetic defect. Thanks Thomas Ingram is about to sail could have been added by weightlifting and again it still came back to and once I really looked at my limiting a lot of different taste in that standard American diet really started to make progress in fevers don't think you really feel better overall J you and I've had discussions about this your thought leader in the industry I'm in your recognize on a national stage and both of us wish we weren't so busy I mean if you were were really too busy and there's something going on here where people are getting sicker it really is an epidemic I mean I think you know we see these folks every day and and again where we continue to struggle with a lack of I guess where all creatures of habit we want to be able to offer the test want to be able to offer the treatment we want to be able to offer a cure that these are complex issues and in the very individualized I think the one thing that both of us have realized over time is one of a person one patient is any different from another patient and and it's not some boilerplate it's not in a page 32 the textbook it's can be very individual approach patient by patient but you're right I mean these patients are filling our offices were happy to help him but we have many more resources and we mean we need needs things up and go back to be able to offer patients think that every time the I did a patient where I struggle we figure something out I become better I learn and I know I've met all of your partners I got my partners and just about everybody I know in our group digestive health Associates of Texas D hat is a very conscientious group this is a smart group like I think we've collected some of the best gastroenterologists in the country in one area and everybody wants people to get better so unfortunately when a patient comes in and we don't you do: EGD when you start thinking outside the box when you start thinking about the functional aspect of it so when you said you are functional nutritionist can you expand on that little bit of function on looking hot now find people going into the doctor and I think I have Andy throw the mind filling in anything really interesting because not just interesting testing that will cause would be there diet their lifestyle that I can exercise and really trying to deal with my nutrition practice I'm looking at real cot why do we have this problem in the first place inlet committee to restore function and it comes back to the lifestyle I die like an exercise in meaning initiators as chronic in today's world I think when I talk to people one of the things I discuss his death rolled as I believe there's three pillars of health one of them is gut health absolutely all hope begins and ends in the gut to use the we are chronically fatigued society and three rain you know I discussed on that article the beginning there about these different final cannabinoids and help the brain help me when you address a patient that has something like this and what is your what is your methodology to try to figure out how you can help this person and I think you're the approach you outlined these three pillars is is is key I think this this concept of sleep hygiene is something that's been under recognized and underappreciated for a long period of time and these are not mutually exclusive pillars right any date they feed into one another that the lack of sleep increases cortisol levels you eat as a result you feed the beast when those cortisol levels are up such a self fulfilling prophecy so I think the those three really do feedback on one another not be too exclusive in any way but I agreement I think again it goes back to this individual approach the patient in and try to understand exactly what that root causes as rituals ELOQUENTLY put on to help that patient yeah I think it's so cool that you chose functional medicine is really cool is that you chose a very Hartfield to maintain as somebody who's always worked out and I'm digging on pushing 50 now and I am trying to work out harder to do it all this other stuff tell me about the lifestyle of somebody that actually gets ready to go on stage well completely different in mind the least of my problems for me in the work that is kind engraved in my routine now I love working out nutrition and I love you now feeling my body appropriately and that the whole mindset of having to get up on stage in preparation in the training of food and take a bath link takes it to a whole never not a level running out for general person if he could just focus on healthy foods and eliminating process and artificial fluid that can really make a huge deal in their health that for someone who is a an Olympic athlete or something like a bodybuilder are trying to get to a certain level things have to be a little bit more now than when it comes to their carbohydrates and fat and protein intake and definitely takes a lot more concentration in a lot more work to really fascinating because I just got in the mail about Glenn Greenfield second revision of his beyond training have you usually with Ruben Greenfield is yet so bad I did his part just been is a former bodybuilder than triathlete and then now he's just a big proponent of his brand is your wrinkled tile KIO and supercool guy but in his book his intro the first chapter is the description of a 50-year-old guy whose tried to maintain his try to be a triathlete and in the process became skinny fat increased distress started having injuries and also the stuff and it just shows that in this desire to maintain health sometimes we miss the big picture they can can hear me oh yeah hey it's Eric I'm all I got here in the garage I was really lonely I run out of did it really wasn't a problem not of had to go outside so you help them Parks and Kari took a wonder I kept trying to I know it's a mystery just to add about talking on then Ben is actually going to come up to demonstrate his audience he actually saw Ben and his helper Angel Keeley's going to come to North Texas so that we can do a colonoscopy on someone who has gone through the quota quotes getting fat and that being basically he him working in nutrition just like Rachel does and then of course Dr. J Perry working in gastroenterology I think that something is really cool by the two people sitting across the table from you is that these are collaborators and they collaborate and they want to do something for their audiences much like what Ben wants to do so why don't we can talk a little bit about what it is that we want to do for the people and then we can really cannot get into that for the next whole hour the absolutely so one of things we talk about here we've got a brilliant guest urologist and a brilliant nutritionist Dr. Jaeger Perry spent a lot of his free time advocating for patients on a political level is a political science degree from Penn University what you choose that by the way science yeah well in a previous life I thought I was good to be a lawyer and and even become a lobbyist spent some time working on Capitol Hill between and after college and I realize overtime that wasn't for me but what I liked about twice I was it it's a field that makes you have to take a lot of information understand it digested no pun intended and and then be able to make arguments from it and it's very much like medicine you got it learn a lot be able to process it be able to assimilate it in bring it back out and order entered into care patients I mean I've from my standpoint's admittedly when you start medicine you work really hard to get them and then you become very selfish as you try to start your practice or try to feed your family good becomes you know this is my this is my dig so I've always watched you from the very beginning always be involved on the political stage always trying spread the message always trying to you been running the ACG practice management thing that I've been part of a couple times the project management group so what what we need is people with a voice that have a stage the to do something like this and then Rachel you got the functional nutrition background so one of the reasons our big offer is that we as a group digestive health Associates realized that our community in the Dallas-Fort Worth Metroplex could use a little assistance could use some knowledge could possibly use some of that it help just in case you're not eating perfect not able to go to whole foods and get the the wild salmon to get your omega-3 used to protect your brain to know all these other things and that's were to get into in the next half hour I don't want to spoil that too much I think it's a really cool thing Eric you want to comment on that no I do think it's a really cool thing there's a lot of challenges that people endure whenever they are going to select supplements and just doing anesthesia both with Dr. Perry Amber Dr. Brown I have personally seen people come through and they'll have a litany of things and then as both of y'all have seen those people leave the clinic whenever y'all done the examination will save habits that they have just isn't going to work for them or I don't know that I can trust the brands if you're spending all this money on so when I saw the two of y'all and the rest of the D had a group begin to work together to say we're going to tackle this issue where we can actually leave the walls of the clinic use some help from a nutritionist just like Rachel and began to find the correct type of supplements that would benefit people and lastly save money it takes the guesswork out of trying to be a good patient and trying to find health something it's really pretty awesome I think one of the cool things is that you're able to follow your patient home we can give some information if somebody follows you an answer which by the way how did you get 260,000 Instagram follows pretty happy what we up to Eric eight or something like that just got number nine Monica Crowley had no idea they were actually growling to be something that made I started it when I got an outstanding tensioning Titanic started posting track and recipes and think that I find to be motivational for myself in a way to hold myself accountable and I really wanted always to help you but I found his passion from the beginning fell over mechanically derailed and banned from each success has nothing to deal about it on fire as I have or about how much money a status value I can bring to others and how many lives that I contact change that's really been important for me having as my foundation I think has allowed me to really grow my following and really create that trust now so I think very much like taking an oath that were going to treat people well you know social media is got to the point where now you're held to a certain obligation. You also have a responsibility to do things correctly people look up and down a lot of information even on social media for example there was the cochair recently in the Dallas-Fort Worth area has led getting out different diet plans and putting herself as a coach and scamming people out of money set itself up to the consumer to do their research and are looking for coaches online and looking to people for advice on sale social media have a huge influence in people do not have to honor that I think you and I were talking about the Netflix special fire were I believe that they are trying to prosecute some of the influencers you write there later using their using their influence for four not good and I think the D had obviously is taking the can the complete opposite approaches they want to guide people that are already turning to them for advice and visa returning patient so obviously you want to be satisfied so I think that your online reputation speaks for itself you have an incredible social media presence on online reputation patients are saying go see Dr. your per it's the same thing you're getting as physicians you are being spoken about in patients trust you and there to tell their mother's sister friend husband wife to go see you and you and obligation to do that also to know sometimes get tough cases well and it's this notes the community right so you is you and Rachel both touched on it's this idea that were being held accountable there's a lot of ways in which were held accountable but I think is that we started to realize you are pioneering the scan but this idea that our patients are starting to look online and an understanding that the doctors that they're seeing the professionals at their seen counselors there seem this is not well understood or well fleshed out sick seven years ago but clearly over the last five years as its gain momentum when we realize this is how our patients are finding us now and it's it's in a word of it's the 21st century word-of-mouth if you will and and and you know I think unfortunately there still a lot of fraud out there but what what hopefully social media online reputation patients being proactive in reviewing doctors and in other providers is the idea that they're going to help people find the right provider for them that's going to help get them where they need to get total in I think that you probably if you put yourself out there so what I do admire about you Rachel is that number one to get up on stage with a little close which is able to do I would have to if I did some sort of stage competition it would be like jumpsuit things are this is why got a bikini And starting again it's a bit better for everybody well you know what I mean I was following you for a long time on Instagram in your bikini competition I been the last follower I have another as long as I could and I appreciate I'm looking right now where is there were some convocations they asked that it was taken down to I think that's one of the requirements of bikini modeling is landscaping and I will leave it at that have nothing to add to that no but I think that's so one of the things that Jay and I have to deal with which sometimes is a very good thing is the negative review and I sometimes it's valid sometimes not very often it'll tell me that if they warned me of something tried to call couldn't get through it's things were always working on in the business aspect that's one person there's probably 20 people and we really do acknowledge that and the person helps me out with that to-Keith Kaiser who a look at these and says okay you're seeing a trend here we need to sit down with the office manager and possibly talk that may be XYZ is broken so we I use these reviews as a way to grow as well not just say okay yeah this is kind of doing well do you ever get any negative things on your Instagram with 259,000 people out there to over 250,000 people and you're gonna get people always have something to say and think it's taking anything else on and course I like to listing any type of feedback that I can take in and prove myself and they also just cannot stay out of that negativity and just focusing on the people who I can actually benefit any and most important to me okay so one of the things review of weird people with income embouchure but my kids don't have phones and I'm 14-year-old a 12-year-old and the reason is because I discovered a YouTube video early on which discussed how there the equivalent of getting lights is a little dopamine release very similar to other things that you can become addicted to and ultimately when you are depleted in dopamine dear Sir or basically when you release dopamine your serotonin goes down so your happiness is serotonin your pleasures dopamine and the phones really can do that because it consumes you and so I let my children decide right now they have chosen to say you know what were just going to cut up avoided that right now which I'm happy about it's I don't know how much longer I can do they all can I hate to cut you off only got about one minute left before have to take our four minute break and I do want to let everyone know that Rachel Scheer and Dr. J Perry will be joining us and then for the next hour but before anybody has to they have to check out and they want to learn more kindling hold that that box of just so people can get a preview organ we talk about the next hour that is the D hatbox and if you want information without any cost to you to be sent to you as soon as it's available go to D hat box.com it's DH ATB OS X.com and then you will be some of the first in the country to be given the opportunity to check out anything more avidly likely to quit so this is we just got to know you guys over this first half-hour now going to get into some super fun stuff like ridges own love this product Jason to get into that about the signs of that were to talk about the box and about different supplements that Rachel likes to use to look this great instantiate so combat for the next half hour or to get into the science part of the refund this is the only 24 hour take anywhere platforms dedicated to food and fun clear spoony is this our Townhall.com, as word Atty. Gen. bar a no-show this morning before the House Judiciary Committee wanted to ask more questions about the molar report are skipping the hearing in a dispute with Democrats over plans to allow committee lawyers to take part of the questioning Georgia Republican Doug Collins reason Belmar is not here today is because the Democrats decided that in morning here today we didn't choose not that Mr. Barcomb he chose Chairman Jerry Nadler we will we cannot permit him anybody ministration to dictate the manner in which we function Nadler adjourning the hearing following the committee will get the answers it needs to conduct oversight capital Hill correspondent Molly Hines German that were threatening to hold borrower in contempt of Congress yesterday the Atty. Gen. spent six hours before the Senate Judiciary Committee one senator raising some serious last test about the origins of the Russia collusion investigator Lindsey Graham says one thing's for sure about the FBI probe into Hillary Clinton's use of a private email server we know that the person in charge of investigating hated traps guys grandma says a blanket over that hatred led to Hillary Clinton being exonerated despite the evidence and that counterintelligence investigation the trap campaigns worn it featured a heading that investigation bowing and text messages to stop trauma from being elected by new report Sen. Michael Bennet of Colorado the latest Democrat to announce he's running for president strategy and plan to announce sooner but pause after being diagnosed with prostate cancer I was cleared with a clean bill of health that gave me a chance to think about whether I really wanted to run or not better tell CBS's morning he decided he does want to Bonnie seeking the party's presidential nomination for 2020 Wall Street the Dow up 15 points the S&P better by five and the NASDAQ composite index 26 points higher more of these stories@townhall.com now you can fly anywhere in the world and paid discount prices on your airline tickets flight today to learn this harassment to read or anywhere else you want to go and pay a lot less guarantee quality international travel department right now low-cost airlines 800-452-1075 800-452-1075 that's 800-452-1075 Dr. Kim Brown here a host of ship project with my cohost Eric Rieger Eric Regency and mojo guys over there and overhears Mooney talk about 20 over bloating I've seen in my practice that I'm trying to is a whole lot more than just a floating product yes it does a whole lot more than just exploding because polyphenols that you find keen on trying to get your exactly right the polyphenols are those molecules we find in the Mediterranean diet it makes vegetables and fruit very colorful polyphenols do these polyphenols can actually stop and nation help you have more energy thinking have you antiaging and polyphenols are great athletes sounds like a hellhole more people than just loading tell me how it is taking out front if you want to go so 2002 capsules three times a day face you aren't bloated and just want to polyphenol intake everyday to three chances are they will go to love my tummies.com/never forgotten apparel is more than just a premium women's and men's clothing line it's a movement to remind us to where American-made and serve those who serve us our heroes never forgotten apparel gives 20% of their total sales to nonprofits that support homeless veterans and off-duty firefighters and 50% to individual veterans and firefighters in need nationwide checkout never forgotten apparel.com use promo code Matt and ATT and get 15% off your purchase oh Mike we are back I was having separation anxiety comes that Levi got stuck at their lady is no way you can count on without you know Senate small it was to properly throw me off I Have a look over there trapped in a glass cage of a move should I want to bring so sorry I hate the fact that now that I'm back there we got more serious that's that's the sad part and knows no laughter all all all the fun stuff is over now hate just a real quick reset we are gotcha project we are on the spinning networks we.com course host several shows you mentioned earlier trays chow down chef Patrick who works is our producer also as a show on their but did you know Dr. J you. If you met him he is considering starting a nether health based show on screen or is that about his former career as a bikini model that's exactly what just happened you know I think that's exactly where came to a failed attempt at bikini modeling and and lack of landscaping that's where that came from I can imagine with the title going to be but as long as main scape works in there it's going to be thinking of you will be it will be a nice hit the panic up of the bills for this next to lowered be sure to check out love my Tommy.com/spooning as lobotomy.com/vignettes where you will find your offer just for listening to spoony and the gut check project to save money on trying to heal and what we hear Dr. J were good people go to learn a little bit more about ridge them so the ease place to go to his riches zone.com are IDU CO and E.com it'll give you it will give folks a good overview of what Richie's own is the science behind it of which there is quite a bit and and how it works and how we like how we how we think people should use it really get the best benefit from perfect and Rachel Scheer make make no bones about it she's got what an incredible following so Rachel what is your favorite way for people to connect with you as well I can connect with me like it's pretty simple lights at Rachel RA HDL and my last name Scheer each EEI canopy where the majority of my social network is to be found my website which is again just 9% nice Rachel Scheer.com Rachel Sherry.com well let's not KISS alright so let's not lose our momentum on what were talking about because when I get here before I had the microphone working again is that we talk a lot about synergy collaboration and it always comes with the right person in mind which is to benefit the patient before you joined us earlier J I can remember that you always know your colleagues that our patient centric or patient advocates and I think that's a key reason on why you were chosen to be the CML why you've never turned away from research and why your patients I've seen firsthand don't just want to be trusting their health decisions with you they like coming to see so knowing they were putting the patient first what it rejected take what did it what it is they were doing is a collaborative to put something together like the hatbox okay so we try to get into a little bit and lost all but the reality is were doing something which is actually incredible very innovative were to be the first large single specialty group to put together health in a box we want to put health in your hands and nothing of your slogan here so the hat is arranging a program where we can put the holes were many Americans lack because of nutrition we can help them out Rachel and I were just talking about this Rachel like for instance when you see somebody what are some of the common supplements that you like to have your clients on that I think there are four essential supplement everyone should be on the first to be a high-quality monk like to say that we can get all of the nutritional needs from the food that were eating back just Arabian American band standardized and fast is not really reality standing on a high quality multivitamin to prevent any type of nutritional deficiencies on this icon would be a good probiotic game going back to got to be the foundation for how promoting a good healthy got my car bran on the third one would be a vitamin D some most the population is deficient in vitamin D and vitamin D became to get fromsale especially here in Texas and because it's hotter now that I'm very much and just in general and a lot of micronutrients testing in the majority of my clients come back with a deficiency in vitamin D then the fourth amendment be in omega-3 fish oil saddle again going back to standard American diet we get a lot more on Bacchus Texas which are pro-inflammatory and instantly need to counter act by adding in more on the three check enemy anti-inflammatory said that for that I think everyone ought to be and it's going to be a good multivitamin probiotic vitamin D and omega-3 fish oil so hearing that list Dr. Brown or Dr. Perry what were some of the pitfalls that the patient to come into both of your practices what what is it that someone comes in with a Rachel hit the nail on the head will get to it in moment but whenever she said hi quality probiotic there is tons of bacteria sources out there that some you may say is beneficial you say that you said it what you think when someone is watching some random probiotic and any notes expensive it's a great questionnaire and the issue is so can I see this every day in the office is some will come in and and it's this it's a typical scene they'll be sitting there and then on the exam table to put out the bottles of snuff caretaking and one by one the go when you think about this what you think about this what you think about this and most the time and and can may have the same shirts I have to say I don't know because these things have not been vetted wheat we don't know and I don't know enough about them to recommend one or another and I will generally say that you know in general I think this is probably safe to use I don't know of any downside but I can't 100% recommend or give a stamp of approval to something because it's not something I've vetted that I know enough about that did to him to be able to give it that enthusiastic or at least thumbs up and that's tough because again you know skin spoke to in the first half we try to establish his rapport with our patients and establish trust in and get that sense if you be a resource for them we can be experts on everything which again is why folks like Rachel are so integral and essential to this process but at the end of the day it's nice to be able to have a way to have a structured way to have a a a supplements and other and other things we can recommend to our folks and that's where I think the box comes so yeah I think that's you know there's a study that came outward look at DNA analysis and that showed almost 79% of the of what is in the bottles not on the label 79% of the products that are on big box shelf so we know that there is a lot of possibly maybe not complete a quality it's being sold out there because it's kind of unregulated and then in your industry when we look at weight loss product sexual enhancement products and I can't know what the other one is almost 40% of those categories had dangerous pharmaceuticals and so in your industry so and I had some patients that are showing up with the liver failure and when you start looking and what what what's going on here is to look at the list you like what what is that ends up being a pro hormone the problem is metabolism the liver and it's creating anyways so it's not only you may be wasting your money but there is a slight possibility that you could actually be harming your body so that's why we came together as a group to say look working to try and that these were you trying find things in a certificate of analysis third-party testing let's see what's there there is some science with that I'm trying to get our group Dr. Harry Sorrel to do this almost every show I call him out because I want to do functional research I want DRI which is digestive research Institute our research division of D hat to look at some of these things would you know really I think it's we can help people out so when somebody holds us out they could say because is no money in doing the research it's not that people don't want it it's just who to pay for that's

This week's podcast guest is Geopath President Kym Frank.  She talks about the mistakes which other media channels have made, new features of Geopath's Insights Suite, autonomous cars, privacy, the death (or not) of ad agencies, hyper-targeting and Dr Zizmore... Some highlights. Features of the new Geopath system When we first headed down this path there was this feeling that the tool was more focused on national buying and planning.  I think now that it's in front of everyone…they realize the opposite is true.  You can do great national planning that you could never do in our system before but the local data are awesome.  One of my members told me that they still have this old Arbitron study that they bought decades ago that they reference about where cars were coming from that were passing each of their pieces of inventory.  But now because we have the mobile data we know what neighborhood audiences are originating from so you can get a unique origin study for every piece of inventory you own.  And in so many cases we see that the audience is not coming from the zip code in which the inventory is sitting. Something else that I'm really advocating for people to use…we now have cross-channel media consumption as a target in our platform.  We talk about where we can target people who are in the market for a new car.  Or we can target people who are planning to go do college next year.  But we can also target people who aren't watching television.  So if you have an advertiser who is maybe spending a lot of money in television you can look across your inventory and say where are the people who aren't watching television, who aren't on social networks…let's say you have a big restaurant in town and they buy a lot of television.  You can identify where the audiences are that don't watch television and you can also identify where the audiences are that are likely to eat at a restaurant…and find the overlap… Why does a small independent out of home advertising company need Geopath? What brings a lot of smaller operators to our organization is we've lowered our dues for operators, we've created new tiers for smaller businesses, but also because they're getting turned away a lot from agencies because they're not measured, or they're using circulation counts….We provide a lot of consulting work on behalf of our members.  That's been a huge new value for some of our smaller operators….To be able to reach out to a team of researchers who you can consider part of your own team and say to them “hey I got someone in town who won't even take a meeting with me, do you have any information that can help me.”  And having someone here actually curate content so you can get that meeting….We've had a lot of members who have used that service. Please enable JavaScript in your browser to complete this form.Never miss a Billboard Insider article. Join 3,116 subscribers who receive our daily stories for free by sending us your name and email using the form below. *FirstLastEmail *Submit Paid Advertisement

This week's podcast guest is Geopath President Kym Frank.  She talks about the mistakes which other media channels have made, new features of Geopath's Insights Suite, autonomous cars, privacy, the death (or not) of ad agencies, hyper-targeting and Dr Zizmore... Some highlights. Features of the new Geopath system When we first headed down this path there was this feeling that the tool was more focused on national buying and planning.  I think now that it's in front of everyone…they realize the opposite is true.  You can do great national planning that you could never do in our system before but the local data are awesome.  One of my members told me that they still have this old Arbitron study that they bought decades ago that they reference about where cars were coming from that were passing each of their pieces of inventory.  But now because we have the mobile data we know what neighborhood audiences are originating from so you can get a unique origin study for every piece of inventory you own.  And in so many cases we see that the audience is not coming from the zip code in which the inventory is sitting. Something else that I'm really advocating for people to use…we now have cross-channel media consumption as a target in our platform.  We talk about where we can target people who are in the market for a new car.  Or we can target people who are planning to go do college next year.  But we can also target people who aren't watching television.  So if you have an advertiser who is maybe spending a lot of money in television you can look across your inventory and say where are the people who aren't watching television, who aren't on social networks…let's say you have a big restaurant in town and they buy a lot of television.  You can identify where the audiences are that don't watch television and you can also identify where the audiences are that are likely to eat at a restaurant…and find the overlap… Why does a small independent out of home advertising company need Geopath? What brings a lot of smaller operators to our organization is we've lowered our dues for operators, we've created new tiers for smaller businesses, but also because they're getting turned away a lot from agencies because they're not measured, or they're using circulation counts….We provide a lot of consulting work on behalf of our members.  That's been a huge new value for some of our smaller operators….To be able to reach out to a team of researchers who you can consider part of your own team and say to them “hey I got someone in town who won't even take a meeting with me, do you have any information that can help me.”  And having someone here actually curate content so you can get that meeting….We've had a lot of members who have used that service. Please enable JavaScript in your browser to complete this form.Never miss a Billboard Insider article. Join 3,240 subscribers who receive our daily stories for free by sending us your name and email using the form below. *FirstLastEmail *Submit Paid Advertisement

Copyright 2018, The Energy Show, Barry Cinnamon You know what they say: “Video killed the radio star.” Well I'm going out on a limb and adding video to this week's podcast. But since my fans say I have a perfect face for radio, I'm not worried that this video podcast will affect my Arbitron ratings. Nevertheless, my guests on this video podcast are much more telegenic, so I encourage you to click through to this video link (https://youtu.be/yIG0KyWjI5w). A few months ago I had the pleasure of organizing and moderating a panel discussion about microgrids for the MIT Club of Northern California. Basically, a microgrid is a combination of solar, batteries, inverters, software and control electronics that allow customers — both residential and commercial — to operate independently of the grid. Interest in microgrids is skyrocketing for two reasons. First, the grid is becoming less reliable, while at the same time our society is becoming more dependent on electricity. Second, time of use electric rates now peak in late afternoons and evenings, making it much more profitable to store daytime solar generation in a battery and using that energy during peak electric periods. There are four factors limiting the growth of the microgrid industry: 1. The first is good energy policy that makes the economics of microgrids work for customers. Bernadette Del Chiaro, Executive Director of the California Solar Storage Association, joined us on this panel. Without a doubt, Bernadette is one of the best solar and battery policy experts in the entire country. 2. Next we need functional and affordable batteries. Peter Gibson, the head of North America Energy Storage Solutions for LG Chem, is the battery expert. LG Chem is one of the biggest battery manufacturers in the world. Their residential battery storage products are in such demand that they cannot make them fast enough. 3. Inverters are the heart of a microgrid. Lior Handelsman, Co-Founder of SolarEdge, shared his insights into the future of microgrids powered by smart inverters. In the way of background, SolarEdge is the inverter market leader, and has done a terrific job with software that is critical to successful microgrids. 4. Finally, cooperation from electric utilities is key to the widespread adoption of microgrids. New Community Choice Aggregation utilities have the potential to lead the way; the CEO of Peninsula Clean Energy, Jan Pepper, joined us. And I was especially happy to include another spice in our discussions. Listen up to this Week's Energy show to learn about how each of these industry leaders are working today to deliver migrogrids to both residential and commercial customers. Please click through to this video link (https://youtu.be/yIG0KyWjI5w) for the entire MIT Microgrids panel discussion.

In this episode of Brandstorm, we welcome Gerardo Guzman, senior vice president of product leadership and Kristen Millsap, account director of client solutions at Nielsen. With so many viewing options for television these days, they join us to discuss what’s new in TV measurement and the company’s efforts to provide accurate measurement of modern TV viewing habits. Nielsen A leading global information and measurement company, Nielsen has provided market research, insights and data about what people watch, listen to and buy for over 90 years. They accomplish this through a myriad of methods, including what’s known as panels, or small segments of homes in cities that represent the marketplace. By using these panels, Nielsen can gauge over 120 different characteristics per household, such as how many cars are owned and how many people live there. With technology on the rise and viewing habits changing rapidly, Gerardo explains Nielsen’s three current focuses: measuring viewership on different devices (such as iPads, phones and laptops), different services (including Netflix, over-the-air stations and mobile applications) and how to improve the core video measurement of what’s being watched on television. What’s New in 2018 Gerardo tells us there are big changes ahead this year for Nielsen, not just in the volume of change but how quickly it will occur. One of the biggest changes in 2018 is that the paper diaries, where Nielsen households log their viewing habits, will be retired by the end of the year. Gerardo says diaries – which were introduced when there were only three or four networks, and are still used in 140 smaller TV markets – are no long efficient with hundreds of channels and a multitude of ways to watch video content, a term Nielsen is using to refer to all the ways people are getting their TV programming. Nielsen will now be electronically metering and measuring homes in all 210 U.S. television markets. There are 70 large markets are already equipped with electronic monitoring. The More Data, The Better If someone leaves a television on when they leave the room for an extended period, would that still count as the program being watched? To an extent, it can with Nielsen’s 2013 acquisition of radio market research firm Arbitron. The Portable People Meter (PPM), originally used to pick up AM/FM signals, is worn like a pager and can note broadcasts if a person leaves the room. With all the ad-supported mobile apps from networks like CBS and Discovery Channel, Gerardo explains that Nielsen’s technology is embedded for tracking, yet there are different potential advertising situations there. A show may have a different ad schedule than how it originally aired on live television or the ads may be the same as how the show originally aired. The marketplace may have to sort out how to measure viewing before a true solution emerges. How Specific the Data Can Be Gerardo informs us that with all the technological improvements that benefit Nielsen, the information they gather can be incredibly granular. An example is a local news broadcast, where it can be known when people are changing the channel, down to the minute. Even if a weatherperson makes a joke on air, Nielsen can track who is tuning out when that occurs, which could lead to the station making a change in the way that anchor delivers the forecast. The Future of TV and Advertising The pace of change is going to continue and increase. Nielsen is currently making investments in technology that we’ll likely see one to three years from now, because no matter what or how content is consumed, it still needs to be measured. And while technology makes it easier for us to watch TV programming on mobile devices – with the potential of apps taking over cable subscriptions down the line – Gerardo notes that 20% of the United States is still without broadband internet service, so the audience for over-the-air television will not be going away soon. Contact Gerardo:Website: www.nielsen.com Email: gerardo.guzman@nielsen.com

In February, ’83  A man named Charlie Stettler and Lynda West organized a Rap & Breakdance Contest, (the first major hip hop event to be held in NYC) raising capital for a five-week event with free-admission finals at Radio City Music Hall for 6000 inner city kids sponsored by Coca-Cola and WBLS.  History was made: WBLS took the Arbitron book for the quarter, the show was the first urban format at Radio City, and three chubby Brooklyn teenagers calling themselves the Disco 3 were the rap winners.   Stettler renamed them the "Fat Boys", a name and concept he and West created and trademarked. For six years, the Fat Boys remained the only rap/pop group with five gold and platinum albums and two motion pictures to their credit. It’s 2017 and Prince Markie Dee is talking to Aaron on the REWIND

How To Effectively Use Your Avatar – Episode 154   Why do we create an avatar or ideal listener?   One of the Podcast Talent Coach worksheets available to your for free is the Listener Development Worksheet. This tool will help you develop your avatar to make your show more powerful and create more engagement.   [DOWNLOAD IT FOR FREE ONLINE AT PODCASTTALENTCOACH.COM.]   When you get that worksheet, this episode takes that tool to the next step. Why should we create our avatar and how do we actually answer the questions on the worksheet?   I really started understanding target listener when I read a study by Arbitron (the radio ratings service) and Joint Communications (a radio consulting firm). The study was called “What Women Want: Five Secrets To Better Ratings”.   This study really got into the differences between men and women. The interviews revealed the reasons women spend time with radio. The reasons were very radio-centric and don't really apply to you.   What is relevant is the differences between the genders. When I realized there were variances between listeners, I understood the importance of really defining the ideal listener. Who is that one, ideal person we hope to attract to our content?   When we began developing the ideal listener, when then learned the more we focused on the ideal listener, the more our overall audience grew. This even included the listeners that didn't necessarily fit the ideal mold.   Our content became better focused and relevant. It was a turning point for me.   It clicked. Let's have a conversation.   People want to feel part of the discussion and not like they are sitting in a lecture.   How do you create that atmosphere on your podcast?   First, download the Listener Development Worksheet at PodcastTalentCoach.com. Then, follow these three steps. Treat your audience as an audience of one Talk to me, not at me Let your listener live vicariously through you   AUDIENCE OF ONE   As you are creating your podcast, treat your audience like you are talking to each person individually. This is critical when creating a trusting relationship with your audience.   I hear many shows address their audience as a group with comments like “hello everyone” or “hey guys”. Each person in your audience is listening to you as an individual. Audio is a very personal medium. Many times, they are listening with headphones. It is just you and her. Talk to her just like that.   Addressing a crowd on the radio began when radio began. As radio was just being created, station owners needed content to broadcast. Radio programming began with rebroadcasting live, theater events. The person on the stage would address the crowd as “ladies and gentleman”.   As radio progressed, live audiences were eliminated. However, people on the radio continued to address the audience as a group. It was fitting. The family still gathered around the radio before television was introduced to the family room. An on-air personality could address the audience as a group and be justified in doing so.   Radio then became a personal medium. The television replaced the radio as family entertainment. In-car and headphones became the preferred method of radio listening. Each listener was now creating images and visions in his or her own head that were unique to their imagination. Their thoughts were different from those of any other listener. The conversation was now between the person on the air and the individual listening.   Unfortunately, radio personalities continued to address the listener as a group. “It has always been done this way.” The disconnect began.   Podcasts are even more individualistic than radio. Most people select a podcast because of their own tastes. Groupthink does not play a factor as it would to select a movie or television show for the family. It is one person listening on their own to a show that interests them.   If you are talking to your listener as if they are in a group, using plural terms like everyone and you guys and you all, your listener will wonder who you are addressing. They will think, “You guys? I'm listening by myself. Who are you talking to?” In the end, they will not follow your call-to-action, because they will think someone else in your “group” will handle it. Talk to an audience of one and build that relationship with each listener individually.   Nobody like to be lectured to. Data and facts get dull & boring. Engage by being conversational. Tell stories. This is a converstaion, not a lecture     TALK TO ME, NOT AT ME   When you are podcasting, talk “to” your listener. Don't talk “at” her. You are not announcing. You are having a personal conversation and building a relationship.   Podcasting is an intimate conversation with one person. The conversation is typically one person speaking into a microphone addressing another single individual. There may sometimes be hundreds of thousands of people listening.   However, they are all listening by themselves. Even in an automobile with others listening via communal speakers, the members of the audience are listening by themselves in their own head. Each listener is developing their own unique, mental images.   Have a conversation directly with that individual. Put your listener in the moment. Avoid addressing the group. Instead of using “hello everyone”, use “hi, how are you?” Make her feel like you are talking directly to her. It will make your podcast relationship much stronger.     CAN I BE YOU?   Vicarious. Voyerism. Eavesdropping.   Those are three main reasons people listen to your podcast. Tell stories to help fulfill those desires.   People dream about having a different (and usually better) life. They want to experience those things others are experiencing. The grass always seems greener on the other side of the fence. People crave living the lives of others.   Your listeners want to live vicariously through you. They want to experience your success. They wish they had the courage to do the things you have done. Your fans want to be you in some way or another.   Voyerism is a reason many people watch the shows they watch, listen to the stories they hear, or read the books they read. They want to experience the lives of others.   People eavesdrop on the conversations of others for the very same reasons. They can experience the life of others without the risk of faliure. Eavesdropping doesn't take the courage that it takes to actually live the life.   By telling great stories about your experiences, you help your audience fulfill the desire to live vicariously through you. If your show contains audio of your feats and experiences, you allow your audience to become the voyers they desire. When you interview people on your show, you allow your listener to eavesdrop on your conversation.   When you simply lecture as the content of your show, you fail to help your listener experience any of those three desires. Find new ways to deliver your material to your audience. You will make those important connections that turn into friendships. Those relationships will foster loyalty to your show. Your tribe will follow you wherever you go. That's a powerful thing.   Tell stories of self-revelation. See where it takes you. You'll be surprised how many people wish they could be you.     HOW DO I GET THE INFO?   So, where do we get the avatar info?   I received that very question from Alessandro.   Hi Erik, thanks for your awesome podcast. I have one question for you You define your avatar with a bunch of well-crafted questions, but where do you get the data to answer them? Is it hard data you have got from your following (if any)? Is it just a fruit of your imagination? Is it a mix of both? How much of the avatar is based on hard data, and how much is a projection of yourself defining it? Thanks and keep up the awesome work! -Alessandro   Great question! It is actually a little bit of both. It will evolve over time.   Step 1 If you are just starting out, you need to create your ideal customer out of your imagination. Who would you like your ideal customer to be? Start there. Who do you want? Who will listen and get involved Who will be best served by your content Who will buy your stuff   Step 2 Once you begin to get some feedback from your audience, refine your target with that information. Who is posting in your comments Who is sending your e-mail Who is asking for more information   Step 3 Finally, when you have an audience of decent size, survey them. It does not need to be a formal survey One of strongest is an e-mail often used that simply says “where an I help you” To get specific demographic info, you will need a formal survey Ask questions that will help you know and serve them better Do not ask questions that will not give you info you can use and will only waste the time of your listener   Overall, you want your avatar to represent that individual that in most engaged with your show and likely to take action when you make that request.       I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.   You can also find other tools including worksheets, a workbook and videos to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to get ahead of trends, spot the difference between fads and the future, and apply his understanding of the rapidly changing global landscape to solve pressing business challenges. Greg’s perspectives have been shaped by more than 25 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving 21st century companies. Greg is also managing partner and chief strategist at VERDINO & CO, the consultancy he started with his wife to help companies create the content-driven digital experiences their customers demand. Before VERDINO & CO, he was Executive Vice President at social business firm Dachis Group, where he worked with clients including BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others to formulate and execute best-in-class digital strategies. He joined Dachis Group (now Sprinklr) through its acquisition of crayon, the social media consultancy at which he served as Chief Strategy Officer and in which he was the second largest shareholder. Previously he was digital strategist and head of emerging channels for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi. Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to Reinventing Interactive and Direct Marketing (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career, he has served as a go-to expert for a wide range of media outlets including Advertising Age, Bloomberg Business, CNN, Cablevision News12, Fox Business, Investor’s Business Daily, the New York Times, Newsday, and the Wall Street Journal. He has given speeches, led panel discussions and facilitated workshops at more than 100 corporate and association events throughout North America, in Latin America, Europe, Asia and Africa. He lives on Long Island with his wife, tween daughter, baby boy, and the world’s most disobedient cat.   What you’ll learn about in this episode: What has changed since the beginning days of when agencies began to do social Why content needs to expand past “content marketing” and must be infused into every single interaction inside and outside your organization How to help clients understand the value of content The importance of analytics and content metrics that Greg uses with clients Why Greg and his wife decided to go it on their own instead of taking positions inside other agencies How Greg differentiates his agency from other agencies How Greg has been able to recognize trends that matter and ignore the ones that fade Tips and tricks for getting everything done that you want as an agency owner The shift from pipeline business to platform businesses Why it’s so important for agency leaders to stay on top of trends Why small agencies are often the best at adapting to change The rules that agency owners should never break Ways to Contact Greg Verdino: Twitter: @gregverdino LinkedIn: www.linkedin.com/in/gregverdino Facebook: www.facebook.com/gregverdino Personal website: www.gregverdino.com Agency website: www.verdino.co We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

We start off talking about 2 dudes who pranked a Daily Beast journalist into printing a story about how the internet meme "Pepe" is a white-supremacy symbol and how the Clinton campaign went on to pick up the story and run with it.  Read the story HERE. After some minor tech glitches, I get Rob Garguilo, local Tampa Bay comic and Executive Producer of The Mike Calta Show on the phone to talk about the recent death of many local comedy open mics and radio's dealings with Arbitron ratings and the come up of podcasting. The #HMB airs Sunday's on radiostpete.com @ 6:15PM & Monday's at 10:15PM or on demand via Stitcher or iTunes. Leave a message for the show @: (813) 693-2124 Get more from the guys on The #HMB-sides. Uncensored and uncut available exclusively on iTunes, Stitcher or www.HMBradio.com. Follow the #HMB on Facebook & Twitter. Get in contact with the show via email: thehomemadebroadcast@radiostpete.com or leave a voicemail on our google voice line (813) 693-2124 or check us out online at www.HMBradio.com Get more exclusive content available on www.HMBradio.com and is brought to you by Sly Bar - 2061 Central Ave., St. Pete - www.SlyBar.com & Truvy Salon and Spa - 8908 4th St N, St. Petersburg, FL 33702

Cash and TJ discuss their 100th episode celebration in Washington DC, donnybrook situations, Candyland, Arbitron ratings, wiffle-ball stadiums, street credibility, adult water wings, breakfast soup, wing tips, shopping cart stunts and ask the question "Is Nick Vatterrot OK?"   This episode will induce a full body release, listen with a few bottles of white-out… Learn more about your ad choices. Visit megaphone.fm/adchoices

To Radio Advertisers Before we begin, you need to know that a “3.0 frequency” is RadioSpeak for reaching the same listener 3 times. TSL means “Time Spent Listening” and PPM is “Portable People Meter.” Hi Roy,   I'm sure that you receive this question often, but I didn't find your personal response to it online. How do you believe the reduction in frequency realized through the implementation of PPM should affect media planning? The obvious response is that PPM derives a more accurate measure of TSL, and therefore these “new” metrics should now be the benchmark…but what does that say about the “old” 3.0 frequency? Previous studies showed the “old 3.0” was effective. In the end, the PPM 3.0 is clearly a safe bet for results…but the question is whether old schedules, previously deemed effective, should be shifted to reduce reach and increase frequency…and whether that change will further enhance results or not. Thank You! Ashley Alexandra Testa   Ashley, you ask a good question. For those who aren't completely up-to-speed on Arbitron's new Portable People Meter (PPM) technology for radio measurement, here are the basics: 1. Arbitron survey respondents now carry a device that records which stations they're actually listening to, not just the ones they think they're listening to, as was often the case in the old “diary” based method. 2. This means radio stations get credit for actual listening time rather than just how well they imprint their station slogans and taglines onto our memories. 3. Consequently, lots of “favorite” radio stations are being revealed to have smaller audiences than was previously believed, while lots of second and third-favorite stations are finally able to prove what they've always known: listeners were listening to their stations and then reporting to Arbitron they were listening to the “brand name” leader. 4. The average person listens to a larger number of different stations than they realize. 5. This makes it harder than ever to achieve frequency (repetition.) Now back to Ashley's question, which was, effectively, “Since PPM shows us a schedule that yielded a diary-based 3.0 frequency yesterday yields only a 2.5 when measured with PPM today, should we start targeting a 2.5 frequency instead of 3.0?” Ashley, the short answer would be “Yes” if short answers weren't so dangerous. Our dilemma lies in the premise stated in your note: “In the end, the PPM 3.0 is clearly a safe bet for results…” A 3.0 frequency is not, and never was, a safe bet. Results in radio are based on three things: (1.) Relevance. Does the listener care? And if so, how much? (2.) Credibility. Does the listener believe the claims made by the advertiser? (3.) Frequency. (Repetition.) How often is the listener exposed to this message? Relevance without credibility is the definition of hype. Credibility without relevance is the answer to a question no one was asking. A message with high relevance and high credibility for a product or service with a short purchase cycle is the perfect Direct Response ad. For such an ad, a frequency of 1.0 will work just fine. But very few ads have such relevance and credibility that they need to be heard only once. Insufficient repetition kills a lot of radio campaigns. But radio people often blame poor results on insufficient frequency, saying, “The advertiser just didn't spend enough money,” when the real problem was in the ad copy: It had low relevance or low credibility or both. Here's another problem with that sacred 3.0 frequency: Is a 3.0 spread over a month the same as a 3.0 delivered in one week? How about a 3.0 delivered in just one day? Again, a short answer: The less sleep between repetitions, the better. Sleep erases advertising. When the relevance and...

Mary Beth Garber: Queen of the Southern California Broadcasters Association On WIN Without Competing! Dr. Arlene will interview Mary Beth Garber, the President of the Southern California Broadcasters Association (SCBA) since 1998. Garber serves as a consultant for 62 stations in Los Angeles, the biggest radio market in the world in terms of dollars. Garber has been recognized as: “Broadcaster of the Year” by Radio Ink Magazine and received the Genii Award for Excellence in Radio by American Women in Radio and Television. She has also been named as one of the “20 Most Influential Women in Radio” by Radio Ink every year for the past 10. During her presidency at SCBA, Garber has co-produced, in conjunction with Arbitron, three behavioral studies about media usage. Garber has also created and produced “The Virtual Neighborhoods of Radio,” which she has presented to advertisers, marketing groups and broadcasters across the country. The Virtual Neighborhood concept has has changed the attitudes of programmers' and on air personalities' toward listeners and advertisers. Garber has been the keynote speaker for Chambers of Commerce and American Advertising Federation and for the American Women in Radio and Television Chapters nationwide, teaching them how to succeed through the creation of local Virtual Neighborhoods. During the last 10 years Garber has also trained over 600 radio sales people through her Southern California Broadcasters University courses changing how sellers position radio and prospect for clients. Prior to joining SCBA, Garber had a distinguished advertising and broadcast career in Los Angeles. She held senior media positions at Chiat/Day and Foote, Cone & Belding. Her radio experience includes local sales and management for CBS and ABC radio stations and at Interep Radio. To read more, visit...http://www.drbarro.com/.

Audio File:  Download MP3Transcript: An Interview with Shellye Archambeau CEO, MetricStream Date: September 5, 2008 NCWIT Interview with Shellye Archambeau BIO: As the CEO of MetricStream, Shellye Archambeau is responsible for running all facets of the business. Ms. Archambeau has a proven executive management track record and over 20 years of experience driving sales growth in the technology industry. Prior to joining MetricStream, Ms. Archambeau was Chief Marketing Officer and Executive Vice President of Sales for Loudcloud, Inc. [renamed Opsware], responsible for all global sales and marketing activities. At Loudcloud she led the transformation into an enterprise-focused company while growing sales 50 percent year over year. Previously, she served as Chief Marketing Officer of NorthPoint Communications, where she led the design and implementation of all sales and marketing strategies. Ms. Archambeau also served as president of Blockbuster, Inc.'s e-commerce division and was recognized by Internet World as one of the Top 25 "Click and Mortar" executives in the country in June of 2000. Ms. Archambeau spent the prior 15 years at IBM, holding several domestic and international executive positions. Ms. Archambeau is an author and sought-after speaker on the topics of compliance, marketing, and leadership. She has been featured or quoted in numerous business publications including BusinessWeek, InformationWeek and the San Jose Business Journal. She is co-author of Marketing That Works and she guest lectures at The Wharton School West and the Stanford Graduate School of Business. Ms. Archambeau currently serves on the board of directors for Arbitron, Inc.[NYSE: ARB] and The Forum for Women Entrepreneurs and Executives. She is also a member of the Trustees Council of Penn Women at the University of Pennsylvania and the Information Technology Senior Management Forum. She earned a B.S. degree at the University of Pennsylvania Wharton School of Business. Larry Nelson: This is Larry Nelson with w3w3.com. And we are fortunate to be right here in the headquarters of the National Center for Women in Information Technology. We are so excited about this particular series, because it is really targeting young people and trying to get them more interested in getting involved with IT and how exciting it is. But most of all, on the entrepreneurial side. So Lucy Sanders, who is the CEO and founder of NCWIT, as we call it, for all of our friends. Lucy... Lucy Sanders: Well thanks Larry. We are excited about this series, as well. With me is NCWIT Board Director, Lee Kennedy from Tricalyx. She is a serial entrepreneur. And we are speaking today with Shelley Archambeau, who is the CEO of MetricStream, which is an incredibly cool company. Very timely in today's regulatory and quality environment. Shelley, welcome. Shellye Archambeau: Thank you. Glad to be here. Lucy: Why don't you tell us a little bit about MetricStream? You do a lot. You have software, you have services, and you have training. Tell us a bit about what you do. Shellye: Absolutely. What we do is to provide solutions to companies to help them ensure they can comply effectively with rules, regulations, and mandates that are out there in the marketplace. So whether that is Sarbanes‑Oxley or that are FDA regulations or ISO 9000 processes, any time they basically need a solution to ensure that they comply with the regulations so they can reduce their corporate risk, as well as get the visibility to be able to manage that risk and apply appropriate resources as needed. That is where MetricStream comes in. So we have customers in the FDA space, everything from Subways, which I'm sure a lot of people have eaten at, to pharmaceutical companies like Pfizer. We also run a high technology space, with companies like Fairchild Semiconductor, Hitachi America, and etcetera. So, we work with companies of all sizes to help them comply by providing the full software services total solution. Lucy: Well, we are excited. I must make a plug about Pfizer. Pfizer is an investment partner for NCWIT. Larry: Oh, right. Shellye: All right. Lucy: They help us by funding our K‑12 Alliance. We love Pfizer. Shellye: Excellent. Well, we do too. Lucy: We can have a Pfizer love fest. Larry: There we go. Lucy: Yeah, I love them. One of the things that I noticed too, while I'm looking at your website, was that MetricStream just won an award, the Stevie Award. Shellye: Yes. Lucy: And that is, I think, is that focused on your portal that uses an innovative use of open source? Shellye: Yes, absolutely. We won first place for Compliance Online. Compliance Online is a web portal where we bring together all of the different information about compliance: rules, regulations, best practices, training, and etcetera. To make it easy for compliance professionals to find out and learn what's new, where the areas of focus, where the areas of risk, get updates on how companies are best handling the management of different issues and regulations, etcetera. And we're pleased that in just a very short time, and we just launched this basically the beginning of last year, we have become the number one compliance portal. Lucy: Wow. Shellye: We are leveraging a unique model, where we basically have experts from around the world that provide training to those that need it. And we create an environment in which professionals can come and ask each other questions, interact, etcetera. As well as do vertical search, meaning when they want to find information on FDA CFR part 11, they can do a search on that and just get that, versus getting something that may have the same part number, like a widget on a car if you do a broader search. So all of those things are actually bringing a significant value. And we were recognized, as you said, as a Stevie Award, which is basically an international business award. Larry: Fantastic. Shelleye: As the number one player in that particular category. Lucy: Well, I'm sure you use a lot of technology with that. And certainly you're Compliance Online Portal is one such. And by the way, congratulations. I read you got to go to a great gala to get the award. Lucy: I was hoping I could come carry your bags. Our first question for you really does, in fact, relate to technology and how you first got interested in technology and also, as you look out onto the horizon, which technologies you see as being very important in the future. Shellye: Certainly. So first, interest. It was really college. And now I'm going to date myself, because I went to school in the early '80s. That was around the time frame that Apple Computers and all those things were starting to come out, and really seeing just the changing horizon out there. So, I went to Wharton and focused on business marketing. But where I really put my focus was doing all that in the area of technology. I thought this was really how we could change the world. Again, you're 18, 19, 20 years old and you believe you could do all that, so I did. But I wanted to get into this space. It was hot. It was new. It really looked like there was a lot of leverage that could happen by getting involved. And it hasn't let me down. I've spent over 20 years now in the technology space, and it's just amazing how fast technology continues to change. Harnessing the power is just an exciting, exciting area to be in. Lucy: So Shelley, when you think about the series we're doing, it's all about different, fabulous entrepreneurs and what they've done. So we love to find out, why did you decide to be an entrepreneur? And what is it about it that really makes you tick? Shellye: You know, it's interesting because I actually started my career not as an entrepreneur, per se. I joined IBM. You can't get much bigger than that in terms of a conglomerate to join. [laughs] But I joined IBM with the objective of wanting to run a company, so I might as well try to run IBM. I spent a good number of years doing that, running different divisions and operations both domestic as well as overseas. But the piece that I was missing in all of that was that the higher I got in the company, the farther removed I felt from the market and what was really happening. You spend more focus trying to get things done within the company. With that, I said let me take what I've learned ‑ all the technology focus, I had lots of opportunities to go and fix divisions, build new divisions, get them growing, et cetera ‑ let me take that and apply that to smaller companies. Because now I want to have more of an impact, if you will, on a business. So becoming an entrepreneur to me was really taking a set of skills and trying to get out there and just have an impact. When you think about all that we're learning in our careers and all the skill sets that we're building, that's really what we're trying to do. Whether you're trying to do that against a company or against a technology or against a social issue, et cetera, we're all just trying to make an impact with what it is that we're doing. I don't think there's any better way to make an impact than to be an entrepreneur. You're bringing a new idea, a new concept, a new way to approach technology. All of those things you can do as an entrepreneur and really have an impact on the market space that you're targeting. Lucy: Along the way you have a fascinating career path coming through a large corporation like IBM and then starting your own company. Who influenced you along this path? Do you have role models or mentors that you remember? What kinds of influences shaped you? Shellye: It's interesting. I think one of the things that shaped me in the beginning is that I've always been a planner. I knew, as I said, that I wanted to run a business. I didn't have, really, a view of being an entrepreneur when I first came out of school. Going to Wharton, everything was pretty much focused on big companies, et cetera, and that's what I did. But as I started to progress and see what kind of changes people could make by being an entrepreneur, and then getting connected with people in this space. You talk about mentors. One of my mentors and advisers is Mark Leslie. Mark Leslie built Veritas, which was just acquired about a year and a half ago by Symantec. He took a company from start to four billion dollars in market cap. Seeing what can be done is just amazing. I'm a big believer in mentors and advisers in general. You didn't quite ask me this question, but let me just frame it a little bit. One of the tidbits that I like to offer people is that as you're moving forward in your career, try to adopt mentors. And I say adopt, meaning look for people who are doing things you want to do, or things you think you might be interested in, and just spend some time. Try to reach out, talk to them, ask them for advice, etcetera. There is so much to be learned. And it was really in doing that kind of thing that enabled me to develop a set of really strong relationships that helped me shape what I wanted to do with my career. I still reach out and grasp for mentors and advisors and ideas, because there is so much going on in the world. There is no way you can experience it all yourself. So the best way to try to get broader perspectives is try to leverage other people's experiences, which is really what mentoring is all about. Larry: I haven't had this type of corporate experience, like being with IBM. So, going from IBM to now being a real, full‑fledged entrepreneur, along the way I am sure there's been a bit of course correction and other challenges. If you were to pull something out, what would be the biggest challenge that you had to either try to overcome, or maybe you didn't overcome it, you just had to learn to live with it? Shellye: Gosh, probably the biggest challenge I'd almost put as two things, and I'll answer two ways. In the corporate world, it was all about rightsizing, downsizing, whatever word you want to use. It doesn't matter how many times you do it, that is just a hard thing to do. You are obviously trying to get the business models right, but you're also impacting individuals very specifically. So that is something that is hard to do. Have I done it? Absolutely. Can I do it? Yes. But that doesn't mean that that is something I enjoy. What we've tried to do, when taking that experience and coming to build MetricStream, is try to ensure that we're growing at the right pace and path with the business growth and momentum. So to try to avoid having to go through that kind of activity as you grow. On the entrepreneur side, as to what has been the toughest, it's really...Gosh, we've put two companies together. Part of MetricStream's growth, we actually merged with another company three years back. And that was probably one of the toughest things. Because now you're trying to a business that you've got, investors that you've got, match it and marry it with another company that has its own set of investors, their own original business plan. And make it work both from a financial standpoint, from a structural standpoint, as well as from a market standpoint. So, I would say merging MetricStream three years ago was probably one of the hardest things that I've done, because it touched on every aspect of running and operating a business. Lucy: So Shelley, you had some great advice earlier about role models and mentors. If you were sitting here today with a young person, what advice would you have to them about entrepreneurship? And what advice would you give them? Shellye: Well, first would be only do what you're really passionate about. I mean, this is hard work. Being an entrepreneur is not showing up at nine o'clock in the morning and leaving at five, and being able to put all of the stuff behind you. Being an entrepreneur is totally encompassing, because nothing happens unless you make it happen. If you work for a big company, if you don't show up for work, there is already an engine. There are people doing other pieces, people pitch in, things will still happen and still work. When you're an entrepreneur, if you don't show up, things don't happen. Because you don't have all of that infrastructure and things in place. So if you're going to work hard, make sure you are doing something that you are really passionate about. So that when you have the good times, which you will, you can celebrate and enjoy. But when you have the bad times and the struggles, you still want to persevere. And you do because you are really passionate about what it is that you are doing. As an entrepreneur, the ups can be almost euphoric. But the downs can have you second guessing everything that you are doing. It's important to do something that you love, so you can power through all those cycles that you go through. So that's number one. Do something that you are passionate about. Second would be, create an informal network of advisers. I touched on this, in terms of mentors and things. There are a million people out there who have done what you are getting ready to do. Maybe not in the same industry, maybe not with the exact same model, but in terms of creating a business, finding customers, creating a business model that works, getting investors and funding, etcetera. All those things have been done by others, so create a network of advisers to help support you in that overall process. And then lastly, test your ideas before you just launch into it. You know, make sure that there is a good niche that you're targeting. So testing ideas, either with others like these advisers I talked about or just with people on the streets, to see what kind of feedback you get about your concept and what you're doing. And then get launched into it. Do something that you're passionate about, number one. Two, make sure you create this informal network of advisers. And three, make sure you test your ideas before you jump into it. Lucy: That's all really great advice. I'm really resonating to the testing of the ideas, because it's only then that you test it with your advisers and they love you, they're going to give you the hard news. It's great.. Larry: Now we have to listen. Lucy: Well, you know, they're giving you all the input that you need. Shellye: You know it's true. And it's interesting, because a lot of people come up with great ideas for the product, whether that product is software or it is hardware, or it's a cool widget, whatever it might be. The hard part is, how do you get that product to market? Hundreds and thousands of new businesses and new ideas are created every day. The ones, however, that make it, are not always the ones that actually have the best product. This will be the ones that end up with the best business plan and marketing strategy to get it to market. So, and I'll put a little plug, I hope you don't mind, but I'll put a little plug in there for a minute because I actually co‑authored a book on Marketing That Works. That is all about how to use different techniques and capabilities and structure and discipline to make all that work. Really, that is where to spend the time to make sure that you can be successful. Lucy: Well Larry, I think just as a side note, that's another interview for you. Larry: There we go. Lucy: You need to go look at the book. Larry is an author, as well. Larry: We'll put that up on the blog. Lucy: Yeah. Shellye: Oh, Okay. Great. Lucy: You have great insight and advice. What other personal characteristics have given you an advantage as an entrepreneur? Shellye: You know it's interesting, in terms of reflecting on that. A couple things. One is, I'm a pretty good leader. And when I say a good leader, I think of leader as people who operate in a way that people want to follow them. Making sure you provide the vision, the strategy, the direction, and just stay two inches ahead of everybody. So that you are pushing out the boulders and blockades, etcetera, so that everyone else can be successful in what it is they are getting ready to do. I think leadership is an important characteristic, and one that has definitely helped me. The other is being a listener. And this one's a little different, because people don't always think about this. But it's really being a listener. To make sure that as you come out with your product or your set of solutions, that you don't fall so much in love with your product. When I say in love, it's very much like falling in love with a person. When you fall in love with someone initially, you are almost blinded to everything else. All you see is all of their positives, all their best traits, etcetera. You tend to diminish and not focus on maybe some of the negative traits, etcetera. Well it's easy to fall in love with your product. So that you're not really listening to what the market is telling you so that you can make that product better in what you are doing. So listening has been another key piece to all of this. I mentioned earlier that I'm a planner, and I think that has helped. I absolutely have been able to bring both to my own personal career. A game plan for what I want to do, so what do I need to be able to get there? And making sure I put those things into place. And frankly, once I've gotten here, the other thing that's an advantage is being a woman. There are so few female entrepreneurs running companies in different places, as a percentage. When people do meet you, they tend to remember you, which actually helps your company because they then can associate it with what it is that you do, etcetera. So I actually think that's an advantage. The last would be, I like to win. I like to set objectives. I like to work with teams to go make it happen and win. That's what this is all about. As you build a company, an organization, it is how do you make sure your product fits the market needs? It's making sure that you're building a team and leading it to be able to deliver on those overall needs. And putting a plan in place that will be successful and then making sure you win if you're getting out there and competing. Speaker: Wonderful. Lucy: That's great advice. So Shelley you've had such a wonderful career. You're running a company now. How do you bring balance to your personal and professional life? Shellye: That's interesting. I think about balance and I tell people I think balance is a misnomer. Balance to me means you spend equal energy, time, hours, whatever it is in one area as well as another area at all times, right? That's balance. I don't have balance. What I have is integration. So I think of this more work‑life integration. I've got a fabulous husband. We celebrate 23 years in August. Lucy: Wow. Shellye: And two kids, which, however knock on wood, are turning out really well. But I've been able to do that because number one I work in partnership with my husband so we view each other as a team in terms of how we execute. But number two I've been able to leverage. I'm going to use technology to actually make it all work. My son, as an example, my son played in a basketball championship when he was in high school, which was last year. And they actually made it to the States. When I was in home and in town I didn't miss a game. Now how did I do that? I did that because of the Blackberry and a cell phone. It doesn't mean I was in the stands... I couldn't focus every second on every game. There were times when I was actually plugging away on email, there were times I had to step out and take a call but you know what? I was there. Without technology I couldn't have been there all those times and making sure that things are happening the way they need to happen. So I think integrating the two in a way where you can physically be where you want to be and yet insure that things are getting done that need to get done really makes a difference. It's very hard I think to actually shut out and say, "Okay, from this time to this time I do X. And from this time to this time I do Y. And never the two shall meet." That doesn't work for me. It works for me to integrate the two and to be available. For part of my career I actually commuted. So for three years I left home Monday mornings and I came home Thursday night if I was lucky but usually it was Friday night. And my kids were at school at the time. So the deal I had with them was, "Listen, when you want to talk to me or reach out to me you just call me. Just call my cell." And folks that I worked with knew that when my cell phone rang if it was my kids I was going to answer it. Now it didn't mean I stayed on the phone. I'd answer it and say, "I'm doing this do you need me to step out or can I call you back?" And you know what? 95% of the time I could call them back. But that just knowing that they could reach me meant that I was still there, right? There was no difference if I was at work three miles away versus being three thousand miles away in terms of what was happening. And me taking those phone calls? That didn't impact my ability to execute on the overall job. So when I say integration if it's both kinds of things, figure out how you can make it work together so that you can be available in both sides of your life. Lucy: Well, and we asked this question. I won't say it's a trick question but we all agree with you. We are a fan of integration and blending. I personally think this word 'balance' does us a disservice. And one reason why we really wanted to ask the question is because we want young people to know that there are ways to blend these types of very aggressive and time consuming jobs with having a rewarding personal life. So... Shellye: That's right. Now listen, can I add a couple more things to that? Lucy: Absolutely. Shellye: Because what happens to a lot of young people especially is they put themselves in a trap. And when I say "they put themselves in a trap" meaning my biggest advice to people, which has helped my husband and I, is you need to get help. And I don't mean a psychiatrist. Shellye: When I say, "You need to get help" meaning those things that really aren't as important to you whether it's cutting the grass, whether its' cleaning your house whatever it happens to be for you and your husband, get somebody else to do that. So the people say to me, "Damn it, how can you afford all that?" Especially when you get started, and the whole bit. My answer is to plan it in. When my husband and I got married, I knew that I wanted to have kids right away and so did he. I'm right out of college just starting and the whole bit. Well, we bought a house that was a small, little house that was a fairly decent commute in terms of overall distance. But we did that because I spent more on childcare and help than we did on our mortgage. And we did that so that it would work and we wouldn't be pulling our hair out to be able to get it done. Now, that takes discipline. Everybody else you want to take and say, "OK, let me get the best and biggest house I can get for what I'm spending." We looked at it and said, "Oh no. I want to consider childcare and support and mortgage as one big hunk." Now, what can that be? And now we've got to divide it up between the two. But plan for it. What tends to happen is we come out of school, we work for awhile, we get married, we get the house, we get the cars. Next thing we know, our fixed expense is so high that we don't have the tangible or flexible dollars to be able to go get the help that we need to enable us to better balance. Because I will tell you, it is impossible to do it all without any help and still retain your sanity and your health and all those things. You've got to figure it out. Start financially with, "OK, what can I do". Then work from there. It makes a huge difference. Lucy: Well, I know you can't retain your rotator cuffs either if you try to do it all. That's great advice. One last question for you. You've achieved a lot in your career. I want to also tell listeners that, although you didn't mention it, we know from reading your bio that you also have a big heart. You're involved with a lot of non‑profits ‑ the Forum for Women Entrepreneurs and Executives, you're also involved at Penn. What's next for you? You've done so much and you have so much time ahead of you. What's next for you and your company? Shellye: Well, the immediate next is to build a great company and metric strength, and to indeed have an impact on the whole marketplace of how large and small companies comply with the rules and regulations and mandates. So first, next, is absolutely to build a great company. The follow on to that is that I want to continue to do things that have an impact. Whether it is an impact in business, in terms of driving and building and growing another company, or it's on the social entrepreneurial side in terms of looking at ways to have an impact and take some of the skills and capabilities that I've built to go do that. I'm not sure yet which that will be. What I can tell you is that if you flash forward five or ten years, I still absolutely expect to be out there and creating an impact in both the business world as well as in the non‑profit space. Because you're right, that is an important thing to me. I know that I have not achieved everything that I've achieved because of me, because of Shelley Archambeau. I've been able to do it as a result of a lot of good support, advice, and path paving that was done in front of me. And I want to make sure that I'm helping to do that for others.. Larry: Well Shelley, based on the experience and the lessons you learned going from IBM to trying to figure out how to apply these lessons you were learning at IBM to a smaller company, you've done a magnificent job. Of course, a couple of words that really pop out in my mind is being a good leader, a good planner, a good listener, and really liking to win. Shellye: Right. Lucy: Yeah, go! Larry: With a team. With a team, of course. Lucy: And she's an author. Larry: And she's an author. "Marketing That Works". Lucy: Yes. Larry: What a title. I like that. Lucy: We'd love to help you advertise your book. Shellye: Well thank you. I definitely appreciate the help. Larry: We'll do that for sure. This is Larry Nelson here at NCWIT. I'll tell you, this is another exciting interview. I don't know how you and the board line up all of these wonderful people, but I'm just happy to be a part of it. You'll be able to hear this and other interviews at ncwit.org, that's after the www of course. Lucy: Yes, of course. Larry: I just don't like to say it with ours. We have the podcast, and so.... Lucy: Yeah, too many w's. Larry: Yeah, www.w3w3.com. All right, thank you for joining us Shelley. Lucy: Thank you Shelley. Shellye: You're quite welcome. Thank you all. Lucy: We appreciate it. Shellye: Okay. Bye bye. Series: Entrepreneurial HeroesInterviewee: Shellye Archambeau Interview Summary: Shellye Archambeau offers three great pieces of advice for entrepreneurs: only do what you're passionate about, create an informal network of advisers, and test your ideas before you launch. Release Date: September 5, 2008Interview Subject: Shelley ArchambeauInterviewer(s): Lucy Sanders, Larry Nelson

There's a lot to cover in this installment of Orbitcast Radio: Opie & Anthony Sex Tape scandals, Arbitron ratings for satellite radio, and the FCC's decision on the Sirius, XM merger... and how NONE of those have any substance.