Podcasts about saatchi saatchi

Daniel catches up with Simone Bartley, CEO and Founder of THE BR&ND CO., a consultancy dedicated to integrating business and brand strategies to unlock their full potential. With over 30 years of experience leading global agencies like SAATCHI & SAATCHI, building companies, and advising top brands, Simone helps businesses amplify their impact through strategic brand positioning. Daniel and Simone discuss how to transform your brand into a high-interest brand, why sharing brand beliefs - not just values - matters, and the hidden risks of being the face of your brand.

Here's the replay of our first-ever live broadcast of Test. Optimize. Scale.! For episode 177, we're excited to welcome Seymour Segnit, founder and CEO of MAGFAST, a company that has raised over $9.2 million on Netcapital. With extensive experience at firms like Ogilvy & Mather and Saatchi & Saatchi and as a co-founder of a Silicon Valley startup, Seymour combines his expertise in customer experience and product innovation to drive MAGFAST's success. Don't miss this live session as Seymour shares his journey, insights on building customer loyalty, and the remarkable growth behind MAGFAST's funding achievements. Social and Website: Website: https://www.magfast.com/ Linkedin: https://www.linkedin.com/in/seymoursegnit/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency

After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWAChiatDay in April this year.Wilcox talks through the first activations of recent wins including Carnival Cruise LIne and Wells Fargo; the establishment of Omnicom Advertising Group to house the holding company's BBDO, DDB and TBWA brands; Omnicom's Q3 year-over-year financials; and the legacy of TBWA chairman Jean-Marie Dru's seminal 1996 book, Disruption: Overturning Conventions and Shaking Up the Marketplace.She describes how she is using the latter as inspiration to provide an environment where young creatives are inspired to come and ply their trade.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Welcome to an audio-led edition of Unmade. Today we talk to one of the world's most celebrated advertising creatives, Sir John Hegarty.Further down, the Unmade Index lifts back towards 500 points, but Seven West Media slumps back to its four-year low.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade's Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media Unmade‘Take off those f*****g headphones' - Sir John Hegarty on why creatives need to stay connected to the worldAd agency BBH is among the most significant advertising agencies of the last half century. It may never quite have opened its doors in Australia - the closest it came was Singapore - but its local influence on advertising is still remarkable with many of its alumni having built agencies locally.Created four decades ago by John Bartle, Nigle Bogle and John Hegarty, BBH is now owned by Publicis.Sir John Hegarty - who also cofounded Saatchi & Saatchi and TBWA - is behind some of BBH's most celebrated ads. In February he'll be coming to Australia as part of his Business of Creativity course.In this wide ranging conversation with Unmade's Tim Burrowes, Sir John discusses the sliding doors moment early in his career as an art director when he ended up paired with copywriter Charles Saatchi; how a black sheep came to define his career; and the nature of creativity.He also explains his provocative premise that the reason why Sydney is not a great creative hub is because the weather is too good. "A lot of creativity comes out of struggle. You can't sit outside a lovely beach bar and have a beer. You've got to go in and have an idea.”Sir John also argues that the only way for creatives to stay relevant is to stay in touch not just with culture, but with their surroundings. “If you're a creative person, please, will you take those f*****g headphones off? Great creative people are absorbers. They absorb things around them all the time.”He also tackles the separation of media from creative agencies: “one of the greatest mistakes our industry made”.And he shares the anecdote of how his second thoughts about a weak campaign his agency had already sold in, became the acclaimed “Cream of Manchester” ad for beer brand Boddingtons.Further links:* Business of Creativity* Training Day:* The Stormtrooper Scandal* Apple TV: Stones in Exile* Disney+: The Beatles: Get Back* Hegarty on Creativity: There are No Rules* Leonardo Da Vinci by Walter Isaacson* Backstory book subscriptionToday's podcast was edited by Abe's Audio.If you're interested in retail media, don't forget that earlybird tickets are now on sale for the next edition of REmade on October 1. And our call for entries for the REmade Awards is now live.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

The Euros 2024 finals are taking place this week and EE, the lead commercial partner of the home nations teams, demonstrates how it aims to emphasise 'proud' in 'proud supporters'.EE's film ad "Hate. Not in my shirt" by Saatchi & Saatchi calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting the behaviour not fit for it. It is set to the soundtrack of Joy Division's Love Will Tear Us Apart. Ben Mooge, chief creative officer at Publicis Groupe UK, joins the podcast to take us through how to make ads during huge cultural moments, selecting iconic music and how EE goes beyond the sponsorship.Further reading:Adidas borrows the Beatles' Hey Jude to put Bellingham at centre of Euros adPaddy Power plays on England's reputation in Danny Dyer-led Euros spot Hosted on Acast. See acast.com/privacy for more information.

Sara is a 15x award-winning filmmaker and Founder/CEO of empowerment production company Women Rising®, named "One of the Most Innovative, Interesting, and Purpose-Driven Women Led Startups to Watch” by Inc Magazine. Sara's directorial debut, A BRAVE HEART: THE LIZZIE VELASQUEZ STORY premiered and won the 2015 Audience Award at SXSW and awards at all 11 festivals it played, received two WEBBY Awards, and secured global distribution playing in over 35 countries via National Geographic, LifetimeTV, and Amazon Prime.In 2017, Sara's second film, PROTECT HER, aimed at protecting girls on campus by activating the power of the locker room, premiered at Carmel Film Fest and acquired by Amazon Prime. In 2018, Sara EP'd the animated short TIGHTLY WOUND, was acquired by Condé Nast, and Sara is currently an Executive Producer on the 2022 winning documentary feature SIGN THE SHOW and ConnectHER International Film Festival.In January 2017, Sara directed and produced the rally of The Women's March of Texas, which became the largest gathering of women in Texas history, followed by the Official Women in Football Event at Super Bowl LIII. In 2018 she EP'd March for Our Lives NYC, and directed The United State of Women Summit at the Shrine in Los Angeles, keynoted by Michelle Obama.Sara's client storytelling work includes national and global work for partners like Toyota, Saatchi & Saatchi, ESPN Women, Hiring Our Heroes, Farmhouse Fresh, and Tri Delta, as well as marketing consulting for Sony Pictures and Warner Bros.' WONDER WOMAN franchise.Sara is a member of the Producers Guild, a 4x Juror for Best Documentary, and on the Women's Leadership Committee for the Global Wellness Institute. A former delegate to the UN and the Vanity Fair New Establishment Summit, and 2x nominee for Fortune's Most Powerful Women Entrepreneur. She has spoken at Apple, Google, and SXSW, and has been featured in Entrepreneur, Forbes, Variety, The Hollywood Reporter, The Washington Post, and The New York Times.Sara previously held positions in media/entertainment including Executive Director of Interactive Marketing at Paramount Pictures, VP of Digital Marketing at MGM Studios, and CEO and Co-Founder of NowLive which was acquired by Live Media Group in 2013.   Please leave a review or send us a Voice note letting us know what you enjoyed at:Back2Basics reconnecting to the essence of YOU (podpage.com)Follow us on IG and FB @Back2BasicsPodcast

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Henry Wong ... Henry Wong is the President and Brand Strategist of Vyoo, a branding and content company he founded that focuses on impact companies. The consultancy guides small upstarts and SMEs to 500-level companies. Henry's roots span over 25 years in the advertising and branding industry including being Executive VP, Creative Director for the global ad agency, Saatchi & Saatchi. His industry recognition includes awards from Creativity, Clio, and Marketing among others. He is the author of the recently published book, Telling Your Story, Building Your Brand, a book on personal branding for business leaders, entrepreneurs, and people looking to advance their careers.

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader.  Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with stakeholders and externally with our markets, customers and consumers.   Abby is joined by Scott Morrison, Founder, Speaker, Author and NED. Scott is an experienced client-side and agency-side marketer at businesses including Diesel, Levi's, Activision, W&K and Saatchi & Saatchi. As founder of The Boom, Scott works with ambitious leaders who want to create impact with pace with his Unblock, Unlock and Unleash approach to create movement and “business unusual”.  In this episode, Scott shares his definition of impactful leadership, positive disruption, boom and bust mindset, leadership fundamentals and barriers that prevent impactful leadership. Plus his career highs and lows (including an experience with Nelson Mandela) and advice for marketers of tomorrow.  Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Scott Morrison FRSA | LinkedIn    This episode is sponsored by Stickybeak  It's time to put the consumer back at the heart of every decision, and thanks to Stickybeak, consumer feedback is at your fingertips. The self-service, affordable, consumer testing platform delivers actionable insights in hours, not weeks! So to find out what your consumers think before you go to market    Visit Stickybeak.co/wholemarketer and use code WHOLEMARKETER for $100 USD off your first test, so you can see how Stickybeak are changing the way marketers work.     The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Nicole Velik is a leading speaker, facilitator, and trainer in innovation and creativity. As the founder of The Ideas Bodega and the host of the podcast Creativity Unpacked, as well as CreativeMornings Sydney, she has dedicated herself to demystifying creativity and making it accessible to everyone. With a background in advertising, including stints at Saatchi & Saatchi and KBP, Nicole has trained organizations worldwide, including big names like The United Nations, Nike, and Google. Her podcast, which soared to number one on the Apple Marketing charts upon launch, features interviews with creatives, highlighting that creativity is a skill achievable by everyone. Nicole is also a sought-after speaker at events like SXSW Sydney and Vivid Ideas, and she nurtures her own creativity through music, playing percussion in a samba band, guitar, songwriting, and learning Portuguese.   Mentioned in Conversation: Unlocking Creativity: Discussing the universality of creativity and methods for helping individuals and teams recognize their creative potential. Generating New Ideas: Including the innovation techniques she's used to train Google, the United Nations and LEGO. Leading Creative Teams: Providing insights into fostering a culture that nurtures creativity, giving constructive feedback, rewarding creativity, and maintaining creative flow. Overcoming Creative Barriers: Identifying common obstacles that hinder creativity and exploring strategies to overcome them. Living a Creative Life: Delving into the importance of pursuing diverse creative outlets and the role they play in sustaining creativity and courage.   Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective!   See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn  

James Denton-Clark, the CEO of Saatchi & Saatchi, boasts over 25 years of expertise in the advertising industry, demonstrating a remarkable history of guiding teams to execute award-winning campaigns. Throughout his career, he has spearheaded transformative client partnerships, fostering brand growth and talent development. As a creative luminary, James spent the last 12 years at Karmarama, steering the agency through its acquisition by Accenture in 2016 and successfully navigating the subsequent integration. Before assuming the roles of Creative Agency CEO at Accenture Song and CEO of Karmarama, he held key positions in marketing agencies and advertising companies. A recognised thought leader in the industry, James Denton-Clark is an active member of the IPA client relationship committee and has contributed to Campaign Magazine. His direct involvement in steering transformative marketing campaigns for various brands underscores his impact in the field. This week's episode delves into the qualities of effective leadership, the significance of meditation, and the journey to becoming the CEO of the most storied advertising agency in history. We discuss: - Contemplating a military career - Starting your career in the mailroom - Climbing the ranks within the agency landscape - Progressing from Managing Director to CEO at Karmarama - Emphasising the significance of a shared sense of purpose - Theory of needs - Rejecting the alpha leader archetype - Hearing about a CEO role at Saatchi & Saatchi… - Navigating gardening leave - Attaining the role of CEO at one of the world's most renowned agencies. ⁠⁠⁠⁠⁠⁠⁠Watch on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@HOWIBECAME__⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We're on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠UNIFY⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast. Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh

Welcome to an audio-led edition of Unmade.Today's edition features a conversation with Matt Cooper, founder and CEO of global advertising archiving website and community, Little Black Book. He admits to be perplexed by the negativity of some of adland's old guard.Cooper, UK-based founder of Little Black Book, has been in Australia to talk about the advertising archive's push into APAC.Cooper, who began his advertising career in 1988 in the mailroom of Saatchi & Saatchi before joining legendary post production house The Mill, has been involved in chronicling adland's output for decades.He was behind the archiving and asset management tool Beam TV before founding Little Black Book in 2010. LBB has grown from a simple source of advertising output, to an editorially-led global news platform and creative industry fame factory.In conversation with Unmade's Tim Burrowes, Cooper discusses the revamped version of the LBB site, the story of how his site briefly came under the Australian ownership of AdStream, and its Immortal Awards, which are currently under way.With a membership model, Cooper aims to create a single source of advertising archive that the industry can refer to to understand what was going on globally and locally.LBB members include agencies and networks DDB, McCann, FCB, Leo Burnett, Grey, TBWA, BBDO and Droga5, as well as some of the world's top production and post production companies. Members join LBB so that they can grow profiles of key staff, maintain a portfolio of their work, and keep up to date with creative suppliers to work with.“What fascinates me is talking about the archive”, says Cooper. “I love to talk about this stuff. You know, most agencies are really bad at this stuff. Most production companies are really bad at this stuff. They don't understand the value of an archive and they lock it away. Our idea is to give it to the world."“Our archive is not just about a place to store, but it's a place to educate. What we want to make sure is that people see all this great work, young people coming into the business, because it's all free to view. So there's no limit to what you can do there.”After a period where it was repped locally by Campaign Brief, LBB expanded into the APAC region in 2022, where it is led by former PR operative Toby Hemming.“I can almost guarantee you that we give more global views to this market than any other publication,” claims Cooper. “And the really interesting thing for us to get across to people is that we're not an echo chamber. What we've done is we've carefully constructed a business starting from the bottom up. So we went from post production to agency to brand. Our biggest reader is clients, by a country mile.”The conversation also turned to the topic of the often toxic comments on sites including Campaign Brief. Cooper says that there is more snark in the local industry “by a mile”. He adds: “It's so peculiar. It's almost like people have thrived on it here.“I believe that many of the people who make those comments aren't even in the industry any more. It's a bunch of older creative folk. It's wild.“It's wrong. If you think about what we're doing now in our business, we're talking about mental health and saving the world. And you're all battering each other. I don't understand it.“No one wakes up in the morning and thinks ‘I'm going to make a crap ad'. You put your heart and soul into it.“So you see all this stuff and this negativity around… who's that helping?”Editing was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Maureen is a Leadership Coach and Consultant who works with high-potential individuals and teams who want to lead with greater purpose,influence and effectiveness.Maureen's results-based approach to coaching ensures that she and her clients go beyond having ‘nice conversations' to instead create realand lasting transformation around clearly established goals.Maureen measures her own success by witnessing her clients become the very best version of themselves, at work and in life.Maureen had a dynamic and fulfilling 25-year career in advertising working at global shops such as McCann, Saatchi & Saatchi, Grey and,most recently, mcgarrybowen, where she was MD, Head of Account Services.Maureen was fortunate to partner with some of the biggest and best marketers in the world, including Procter & Gamble, Unilever, Kraft,General Mills Inc, Novartis, Burger King, and United Airlines where she was developing effective campaigns.Maureen was equally passionate about maximizing the impact and effectiveness of her teams through ongoing leadership training anddevelopment.Maureen currently coaches individuals, groups and teams to accelerate their growth, realize their potential and live and work with greaterpurpose and passion.Maureen is originally from the Midwest and has been happily living in and around New York City for over 25 years. She now resides in LocustValley, Long Island with her husband Robert, their 11-year-old daughter, Charlotte, one fish, two guinea pigs and, most recently, an adorablemutt named Togo.Maureen is co-authoring a book called Peak Performance (Mindset Tools for Entrepreneurs) that launches by the end of June 2022 

As a Certified Professional Coach, Maureen focuses on helping individuals lead with greater impact and on training teams to perform with higher effectiveness. In addition, I lead group training and development sessions around the 7 imperatives of effective leadership. Maureen has over 25 years of business leadership experience partnering with clients such as P&G, General Mills, Burger King, and United Airlines at top advertising shops, including Grey, Saatchi & Saatchi, and McGarry Bowen. Before becoming an Executive Coach and Trainer, she designed countless mentoring, training, and leadership programs for her teams while driving unprecedented growth for her clients. Maureen hails from the Midwest but has lived happily in and around New York for 25 years. Maureen received a BA in Marketing and Communication from The University of Dayton and her Professional Coaching Certification (CPC) from the Institute for Professional Excellence in Coaching (iPEC). She's also a certified Energy Leadership practitioner (ELI-MP), a certified practitioner of DiSC, an Amazon bestselling author, and an avid podcaster on the topic of leadership and potential. Some people say it's easier said than done; Maureen feels it's easier done than said. She emphatically believes Ralph Waldo Emerson was right when he said, “Do the thing, and you will have the power.”   https://www.mfalveycoaching.com/

Maureen has over 25 years of business leadership experience partnering with clients such as P&G, General Mills, Burger King, and United Airlines at top advertising shops including Grey, Saatchi & Saatchi, and McGarry Bowen.  Over the years, she has designed countless mentoring, training, and leadership programs for her teams. Simply put, Maureen is an activator.  She uses strategic questions and positivity to meet people where they're at, and then take them where they want to go. She builds trust quickly and partners with clients and participants to turn thoughts into action by designing a concrete plan mixed with devotion and accountability along the way.  Maureen hails from the Midwest but has been happily living in and around New York for 25 years. She received a BA in Marketing and Communication from The University of Dayton and her Professional Coaching Certification (CPC) from the Institute for Professional Excellence in Coaching (iPEC).  She's also a certified Energy Leadership practitioner (ELI-MP), a certified practitioner of DiSC, an Amazon bestselling author, and an avid podcaster on leadership and potential.  Some people say it's easier said than done; Maureen feels it's easier done than said. She emphatically believes Ralph Waldo Emerson was right when he said, “Do the thing and you will have the power.” Learn more and get coaching:  Instagram Website --------- Whether you're brand new to Human Design or have some awareness, Empowered HD School will help you align with your Future Self NOW! My membership Empowered HD School is open for enrollment  And early bird registration for my Human Design certification Join the EHDS Membership TODAY! Here's what you get when you join Empowered HD School:  One new HD training a month Member's Portal with on-demand Level 1 Human Design content  Private Community & Accountability Monthly worksheets & resources

In episode 354, Bradley is joined by branding expert Rita Clifton. The Financial Times identifies her simply as “The Brand Guru,” and Queen Elizabeth awarded her the distinction of the Commander of the Order of the British Empire, which is one step below knighthood / damehood. Rita has previously served as Vice-Chair and Strategy Director at Saatchi & Saatchi, London CEO and Chair at the global brand consultancy Interbrand, and was a co-founder of the global consultancy BrandCap.   Rita Clifton book Love Your Imposter on Amazon This episode is brought to you by The Simple Sales Pipeline® which will organize and value any construction sales rep's roster of customers and prospects in under 30 minutes. *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community. For more info: constructionleadershippodcast.com Follow us on Instagram: instagram.com/bradleyhartmannandco/ Subscribe to our YouTube Channel: Bradley Hartmann & Co.

Minimal Living Concepts in Real Estate w/ Zander Diamont & Jared Amzallag BRT S04 EP25 (188) 6-25-2023   What We Learned This Week Minimal Living Concepts, offers a simple, turnkey solution and an incredible product. Modern architecture and great design for an ADU (accessory dwelling units) ·         Transparent packaging and pricing, Four simple product options and they handle everything – architectural designs, permitting, building. ·         No Hassle or Complications - Most people don't want the work of hiring an architect, finding a contractor, dealing with complicated permitting issues, and so many entities. ·         Their families both work in the real estate industry. Zander and Jared met working together marketing in LA. Both of them have a background prior to that in real estate. ·         Clean Industrial modern look is their style of the home. An open living space with lots of light and function. ·         Their families both work in the real estate industry. Zander and Jared met working together marketing in LA. Both of them have a background prior to that in real estate.         Guests: Jared Amzallag & Zander Diamont of Minimal Living Concepts   https://minimallivingconcepts.com/   In 2020, Zander joined Minimal Living Concepts with co-founder Jared Amzallag in a move to Arizona, where they saw an opportunity create a company focused on revolutionizing the new build experience, taking something that has been historically complicated and simplifying it.   Headquartered in Scottsdale, the company has built and sold over 60 ADUs (accessory dwelling units) in Arizona to date. Minimal Living Concepts offers a simple, turnkey solution and an incredible product. Modern architecture and great design. Four simple product options. Minimal Living Concepts, has grown to a team of ten.   Transparent packaging and pricing and they handle everything – architectural designs, permitting, building. Each unit is built with traditional construction methods with starting prices ranging from $150,000 for the smallest guesthouse to $298,000 for a two-bedroom, two-bath 1,178 square-foot minimalist home, to $418,000 for a three-bedroom, 1,600 square foot home.   “We're providing a revolutionary new approach to the traditional building process,” says Diamont. “Most people don't want to take on the hassle of hiring an architect, finding a contractor, dealing with complicated permitting issues, and dealing with so many entities. We geek out over the little things, so our customers don't have to.”     Jared Amzallag   Born in Los Angeles, Jared moved to Arizona at a young age and grew up in Scottsdale. Jared earned his bachelor's degree in business from the ASU W.P. Carey School of Business where he simultaneously managed marketing and events for Red Bull for several years while earning his degrees. He then moved to Los Angeles  where he joined Saatchi & Saatchi to co-manage Toyota's marketing strategy regarding all action sports programs and athlete partnerships. From there, Jared joined Postmates as the Los Angeles City Manager, where he worked to get this new on-demand application, its supply chain, and operation fully established and stabilized in the Los Angeles market.    In 2017, Jared co-founded an advertising agency focused on creating high end short form content for social media campaigns. Clients included Toyota, Nike, Samsung, and American Express. It was through his work in the digital advertising space that he met Zander Diamont, co-founder of Minimal Living Concepts.   The two bonded over a passion for real estate and their shared entrepreneurial drive. When Los Angeles shut down during the pandemic, and Jared was traveling to Scottsdale on a regular basis to visit family, he saw an opportunity to create a company that could build stand-alone home offices for the many people working from home. He immediately recognized that in Arizona construction was moving full speed ahead in the business-friendly environment,      Zander Diamont Born and raised in Los Angeles, Zander's drive for success began at an early age. A born athlete, he racked up a number of truly distinctive accomplishments while playing football at Venice High School. Zander finished his high school football career with accolades such as Tom Lemming's All American List,  Los Angeles City Player of the Year, and the California Jewish Hall of Fame Athlete of the Year. His dominance on the high school field led to an equally impressive collegiate career at Indiana University, where he started as a freshman, set rushing records, and played in back-to-back bowl games.   Zander then applied the same tenacity, drive and determination that propelled him as an athlete to gaining experience in production and advertising positions before launching his own social media agency in Los Angeles. His passion for real estate led him to join his mother Cindy Ambuehl, one of LA's top real estate professionals, in the family business. Zander made a natural transition to luxury real estate, selling over $75 million in real estate in his first two years.       Notes: Seg 2 They both build and design small houses usually as an add-on to a property - could be a backyard office or mother-in-law home. Also called ADU or accessory dwelling units. This is a turnkey system where they handle the set up design and build from beginning to end. They have a team that will get the permits, design the structure, and then the contractors to build it. They give clients the full price estimate for the entire site cost, including the feasibility insight study. Zander and Jared met working together in Los Angeles in marketing. Both of them have a background prior to that in real estate. Their families both work in the real estate industry. The idea of a minimal living space for a separate add-on to a house has become quite popular. Multi generational housing, to have relatives close by but not in the same house. Also more cost-effective sometimes than using assisted-living or having older parents move into a community. A one bedroom structure is a $200 K build, and commonly could be used as a Snowbird condo. Sizes range from anywhere from 350 to 1200 ft.   Seg 3 The style of the small home could be similar to a primary home, good living space with 9 to 10 foot ceilings. It is common that they would be built on a bigger property as this looks similar to a rental apartment in a backyard or a pool house. Jared's family moved to Florida to build a real estate business. They do 40 flips a year. Prior to that they built a business on the West Coast called Computer Guidance, and exited over 10 years ago, selling the business. Zander comes from Los Angeles where his mom is one of the top realtors. Both Zander and Jared have sales and marketing backgrounds. They did lots of research prior to starting Minimal Living Concepts. They studied all types of alternative and smaller building including container homes and modular type homes. They got their first client Tom, and were able to build one ADU, and now they had proof of concept. In doing their research they didn't really like the pre-fabricated homes or container homes. There were lots of complications in converting them and setting up utilities. Their style of home still maintains that clean industrial, but modern look. An open living space with lots of light and function.   Seg 4 Minimal Living clients typically are looking for these types of small dwellings, and then reach out to them. They have a team of 8 people which consists of design, sales, architects, and construction. ETA timeline to create the small space is 7 months from start to finish. It can take up to 3 months for permitting, and then an additional 4 months to build. Common requests are for anything from a pool house to a 1 to 2 bedroom. The operation is totally turnkey, created for built to order. This is the most seamless path to create a small house. The idea is like a show room, where a client would go in and then have a few choices for each room to pick out, i.e. cabinets, bathroom fixtures, paint, etc. Minimal Living next project will be to take their modern minimalist design and apply it to building a primary residence. These could be 2 to 3000 square-foot homes. Their business has been totally self-funded by sales. They currently do not have investors. They expect to take on some investors in the future to create spec builds for primary residences. Minimal Living Concepts is more than a niche industry to build small homes. Their company is really more about the design idea for having a minimalist looking home.     Seg. 1   Replay Clip from –   Karma – The Art of Architecture Design w/ Jason Boyer of Boyer Vertical   BRT S04 EP12 (174) 3-19-2023 What We Learned This Week Architect first, then a Developer. All about the Design of a project. No unlimited budget. You have to work within your constraints to build better projects. Real Estate is a Team sport. Build your relationships as it becomes a major part of your success. Good Design is Good Business     We revisit the interview with Jason Boyer talking about design   Full Show: HERE         Real Estate Topic: https://brt-show.libsyn.com/category/Real+Estate-Construction-Land-Farming   Investing Topic: https://brt-show.libsyn.com/category/investing More - BRT Best of: https://brt-show.libsyn.com/category/Best+Of     Thanks for Listening. Please Subscribe to the BRT Podcast.      Business Roundtable with Matt Battaglia The show where Entrepreneurs, High Level Executives, Business Owners, and Investors come to share insight and ideas about the future of business. BRT 2.0 looks at the new trends in business, and how classic industries are evolving.  Common Topics Discussed: Business, Entrepreneurship, Investing, Stocks, Cannabis, Tech, Blockchain / Crypto, Real Estate, Legal, Sales, Charity, and more…  BRT Podcast Home Page: https://brt-show.libsyn.com/ ‘Best Of' BRT Podcast: Click Here BRT Podcast on Google: Click Here BRT Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/podcast-brt-home/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/   Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.    

Episode #99. ‘Winning hearts and minds' is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain buy-in from colleagues and senior stakeholders.  In order to be the voice of the consumer, driving insight-led innovation across the business, we need to gain support and alignment with cross-functional teams and stakeholders by winning their hearts and minds (minds = the rational reason to do something, hearts = the inspiration to believe in and want to do something).  Joining Abby is marketing expert Ruth Saunders, author of "Marketing in the Boardroom - Winning the Hearts and Minds of the Board". Having worked across a multitude of B2C and B2B industries including Mars, P&G, Saatchi & Saatchi and McKinsey, Ruth helps clients develop and implement innovative marketing strategies that deliver tangible business growth AND get Board buy-in.   In this episode Ruth outlines her advice for involving colleagues in change and problem-solving, the importance of understanding business context and timing, and her tried-and-tested 3 meeting approach to gaining alignment. Plus, Ruth shares her career highs and lows. This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk  Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Ruth Saunders | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com   

Maureen Falvey is a Leadership Coach and Consultant who works with high-potential individuals and teams who want to lead with greater purpose, influence and effectiveness.  Her results-based approach to coaching ensures that she and her clients go beyond having ‘nice conversations' to instead create real and lasting transformation around clearly established goals.Maureen had a dynamic and fulfilling 25-year career in advertising working at global shops such as McCann, Saatchi & Saatchi, Grey and,most recently, mcgarrybowen, where she was MD, Head of Account Services.Connect with Maureen: https://www.mfalveycoaching.com/+++++▶︎ Subscribe to the Podcast!PODCAST  |  https://pod.link/1387700042 ▶︎ Please Follow & Connect with me! Link's BelowWEBSITE  |  https://tyzerevans.comYOUTUBE  |  https://youtube.com/c/tyzerevansINSTAGRAM  |  https://instagram.com/tyzerevansFACEBOOK  |  https://facebook.com/grindsellelevateLINKEDIN  |  https://linkedin.com/in/tyzerevansTWITTER  |  https://twitter.com/tyzerevansTIKTOK  |  https://tiktok.com/tyzerevansPATREON  |  https://patreon.com/tyzerevansCheck out Tyzer's other podcast, "The Book Legion” at https://pod.link/thebooklegionCheck out our sponsor  Odin's Rune Clothing Co. : https://odinsrune.com, clothing for those who want to burn the boats to live a purpose-driven lifeNeed a virtual assistant? Check out this full service virtual assistant company that help to streamline your life! https://www.chatterboss.com/schedule-consultation?via=tyzer Do you love Coffee? Our sponsor Coffee. Love. Hope. Has fun coffee mugs and shirts for gifts! Check out their store here: https://etsy.me/3gTBVfZ

Award-winning global creative executive Jean Batthany sits down with Roy to dig into the nuances of creative leadership, when organizations should hire a creative leader, and how to assess the skills and competencies that make them successful.Jean brings a wealth of experience and insight to the podcast; she has spent over thirty years leading brand-side and agency creative teams. Jean began her career at top advertising agencies like BBDO, M&C Saatchi, Merkley+Partners, and Saatchi & Saatchi before transitioning to leading in-house creative strategy for Disney Parks and Resorts, where she served as VP, Global Creative. Most recently, she led a team of over 300 creatives at Walmart as Chief Creative Officer.Highlights from our conversation include:The key elements of a successful brand strategy (4:44)Balancing creativity and leadership skills in teams (5:33)When and why brands should hire a Chief Creative Officer (7:14)How to measure the success of a brand creative leader (7:50)The role CCOs play in driving great creative (9:59)The best advice Jean received as a young creative (12:28)What she looks for in creative leaders (13:40)The difference between a brand creative leader and a CMO -- and how they work together (14:29)Jean's advice to early-career creatives (15:51)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazonGoogle

Welcome to an audio-led edition of Unmade.Today's edition features an interview with Kirsty Muddle, boss of Dentsu Creative, the biggest holding company yet to move to a single brand model.Tim Burrowes writes:The biggest implication of Dentsu's creative rebrand deserved more attention than it got when it occurred last June.The company was the first holding company of any significant size to move to a single global creative brand. Globally, that meant folding in DentsuMcGarryBowen, Isobar, 360i and its Dentsu-branded creative agencies. In Australia, this also included BWMdentsu, Isobar and PR agencies Haystac, and Cox Inall.From the point of view of legacy, the disappearance of BWM, the people who brought us Rabbits (or Father & Son as it was officially known) was perhaps the most significant.The bigger question: Is this the future of agencies? Not just a single creative brand, but with PR folded in too.During our interview, Muddle argues that the key justification is for their benefit of clients - simplicity. No more “splinter cells”.There is more to it than client-friendly simplicity. The major holding companies own more agency brands than they need, or are even viable in a world where marketers spend less with agency partners every year quarter.If Dentsu's logic is extended to its rivals, then the end point would see the already merged brands of WhiteGrey, VMLY&R and Wunderman Thomson eventually folded into WPP Creative; DDB, TBWA and BBDO merged into Omnicom Creative; Saatchi & Saatchi, Leo Burnett and co become Publicis Creative, and so on.That's easier to achieve for Dentsu, particularly in Australia, when it starts with fewer brands in the first place.Is it a strategy that agency groups would ever recommend their own clients follow? A lot of valuable heritage agency brands have vanished. Imagine if instead of Dove, OMO and Hellman's we just had Unilever soap, Unilever washing powder and Unilever mayo. During the interview, Muddle argues that sometimes the answer is yes.This may well be the end point for agencies, which are in their final years as we know them now. The multi agency group was an accident of their evolution - independents were acquired more for their client lists than they were for their output, so it made sense not to change the name above the door if it would risk that. And it was an answer to the perception that client conflict was insoluble within a one-brand agency group.During the interview, Muddle makes the point that when auditors or lawyers do it, they call it specialising.The value for brands of driving one idea through the earned media of PR and the paid media of advertising is also underrated. The few groups that have done it well needed both the right structure and creatives in place to achieve it. We'll see whether Dentsu Creative can do it.For Dentsu, if the proof is in the work, we're still waiting. Muddle joined a year ago; joint chief creative officers Avish Gordhan and Mandie van der Merwe came on board six months ago. Muddle argues in the interview that it takes 18 months for defining work to make its way down the pipeline.One answer from Muddle - who comes from more of a media than creative background - captures her pragmatic approach. “Do I understand and worship creativity in the same way? The truth is, I don't worship it in the same way. I really value creativity, I absolutely do, but the way it comes to life now is different to the way it once did.”Culturally, that's a good thing. Many of the internal problems the advertising industry suffered came from putting creative teams on some sort of pedestal. A dose of respect rather than worship is what the industry needs.Audio production was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

EP303 - Amazon, Walmartand E-com Q4 Results  In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 303 of the Jason & Scot show was recorded on Thursday, February 23rd 2023. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scot show this is episode 303 being recorded on Thursday February 23rd 20:23 that's a lot of three Scott I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:40] Hey Jason welcome back Jason Scott sure listeners it could have been worse we could have done it on 22 to 23 so there'll be a lot of tooth so we broke up the to smooth some threes. Jason: [0:52] I believe that was episode 223 was on that yeah. Scot: [0:56] I had I am not a big sports ball person but I watched the Super Bowl every year for the commercials and I had, I know you're the grand poobah of all things advertising and I had an ad question for you. Jason: [1:12] Yeah awesome you've come to the right place hit me. Scot: [1:15] What is to EMU and why is it not the same thing as wish.com. Jason: [1:22] That's a great question I can only partially answer so Teemu is a e-commerce site. In as far as I know at this point only in the United States of America it's owned by pin duo duo in China which often is called a PDD and depending on how you count PD is the second or third largest e-commerce site in China in China it's a super interesting gamified model where like you get your friends to go in on the deal with you and it drives your deal cost. Down so everybody saves more when you all by together kind of thing so it's a. Scot: [1:58] Okay group buying used to be called back in the day. Jason: [2:00] Social shopping exactly and so it's super interesting and they're doing really well so they launched an e-commerce site in the u.s. it appears that it's primarily a catalog they built by aggregating a wide variety of different. Producers in China and it does have very much of a wish Vibe like it's a lot of. Extraordinarily inexpensive apparel and you know inexpensive tchotchkes that you probably didn't know you need but like if you start browsing the side it for a.m. on a Friday night you're. You're gonna end up making some ill-advised purchases and then it seems like everything drop ships from factories. In China via u.s. post so they if you remember back in the day wish was like very slow shipping like to 26 weeks. T mood typically quote six to eight days they launched in November I ordered a couple shirts and they promised me like a delivery and they actually arrived in like five days to the United States. Scot: [3:07] Wow. Jason: [3:08] Yeah so it was reason via US Post Office in the u.s. portion at least and you know there's this. International postal treaty that probably meant it was super inexpensive for Teemu to ship it via US Post Office to the US. But what was interesting to me is I give you an idea of how cheap this stuff is the I ordered a dollar shirt that was forty percent off with free shipping so. I literally have 60 Cent shirt delivered from China and five days. Scot: [3:40] Cool is it like wish were eighty percent of the businesses hair extensions. Jason: [3:44] Yeah so I don't have a break it is a lot of that like it's a lot of like USB accessories and stuff I do think it's more heavy on apparel and I have talked to people that are more hip and in the know than me that think there's like, that you know it's very short-term apparel it's kind of disposable apparel so they're all the usual caveats about being an ecological disaster probably apply. But I have been told that they have that they like have some interesting on-trend Styles and things on that that like for some demographics it's the, the apparel selection is appealing but what I do know is they launched in November and when I looked at the year in and it's mostly on a mobile app when I looked at the year in app downloads, it was the eighth most downloaded shopping app. On iTunes so more downloads than eBay for example over the year and Timmy was only in there for two months and and so it's kind of funny I'm a little embarrassed I. [4:52] Posted some stats on LinkedIn about mobile apps and I said and don't sleep on Teemu it looks like they're running fast and then a week later they ran that Super Bowl ad that you saw which is certainly going to Goose their downloads more and literally right before the game I found out that my company publicist actually produced that Super Bowl at so, it may have seemed like I was promoting a client but In fairness to me I didn't know they were to client when I when I mentioned it. Scot: [5:20] Cool shouldn't you know who your clients are as a chief digital retail strategy officer. Jason: [5:25] I should as a first a first world problem in your business is when you have too many clients to know. Scot: [5:33] You're forgiven. Jason: [5:34] Or maybe that's just a sign of a bad a bed, employing my case but yeah you know holding company like publicist were a Federation of agencies and most of the agencies do their own thing so this is you know a cool creative agency that we have Saatchi & Saatchi out of Los Angeles, um and sure enough they did reach out to me to say hey we have a Commerce client and we'd love for you to come talk to them. Check out their Super Bowl hour and the next they're Super Bowl add in the next hour and so that's how I how I found out there are client thank you guys. Scot: [6:05] You're like you're like I totally predicted these guys would shoot up the charts. Jason: [6:09] I did I did I tried to take credit but seemed like shockingly not everyone in my company follows me on LinkedIn I know. Scot: [6:16] Should be over should be like part of the onboarding. Jason: [6:21] Sometimes I think it should but then other times I think of how many times has probably saved my career that like important people at work Dan see something I like I said I'm going to so I think on the aggregate I'm going to stick with it how it is. Scot: [6:31] Call any other trip reports or anything to go into before we jump into some news I know you're chomping at the bit to talk about some data. Jason: [6:39] Yeah so it is obviously well I guess it's always trade show season but this feels like a special version of trade show season next week is e tell West, in Palm Springs which is usually a good Joe but for sure a good boondoggle if you're trying to get out of the Chicago winter in February Palm Springs is a good, a good place to go so I'll be going there and I have a lined up a couple guests for folks to listen to in the in the subsequent weeks and then the end so that's the end of February the end of March is shop talked and so I'll be giving a talk at shop talk and. And talking to some folks there too so so a couple cool industry events on the on the horizon. Scot: [7:25] Cops are gonna have a little Gap and then we'll have some a lot of show reports to go over I guess. Cooper one of the things we wanted to start today was finally got the last piece of data from 2022 from the US Department of Commerce walk us through what your magic Tableau Data machine is Tanya. Jason: [7:47] Yeah so mid-February US Department of Commerce publishes this quarterly report on e-commerce and so the Q4 data from last year came out in mid-February and so now that we have qu for we can see a whole year so in 2022 us e-commerce sales were 1 trillion, 33 billion in sales so the first time we've officially exceeded a trillion dollars so that's kind of cool. [8:20] What's I guess slightly less cool depending on where you stand is the growth rate so that trillion dollars is 7.4% more than 20 21 largely because 2021. Was a like pretty astronomical year but but to put things in perspective. Over the last 10 years than normal growth rate for e-commerce is 16.4% so 7.4 percent is less than half of what our traditional growth would be. And it's actually the slowest rate of growth. Basically since e-commerce happened so so 2022 is not a, a stellar year for e-commerce growth, now when you look at that three-year stack you say how much did e-commerce grow since before covid it's up a lot it's up 81 percent. [9:17] And you know a trillion dollars total retail sales are about 7 trillion so e-commerce ends up being 14.6 percent of all retail sales, a lot of people like to talk about what percentage of course sales it is because like people don't tend to buy gas. Via e-commerce and Tull spiffy start selling gas and until recently people really weren't buying cars online so a lot of, we could debate the merits of this but a lot of people still have this definition of core retail which doesn't have Auto or gas in it and so if you take Auto and gas out and you say that trillion dollars is 21.5 percent of core retail which. Makes the us about the third or fourth highest e-commerce penetration country in the world. [10:07] Obviously I get a lot of these e-commerce Spike during covid and then kind of regress to the mean but. You know if you look at the e-commerce dollars growth. Were 36 percent above what we would have forecasted. Before covid started and we've sold like 275 billion a year more than we would have expected to sell this year so over the three years e-commerce has, has grown quite a bit and remained high but what is true and worrisome about 20 22 it's the lowest rate of growth we've ever seen and for the first time since e-commerce started. Retail actually grew faster than e-commerce so that the total retail growth number for last year was 8.2 percent versus the e-commerce rate of 7.4 percent so that's an interesting backdrop as we start to get all these. Q4 earnings reports flowing in. Scot: [11:09] Yeah and that's really just you know it's a reversion to the mean right so we had a surge in e-commerce so you Commerce is more coming down more so than retail surgeon is that if we charted that out is that what would see. Jason: [11:23] Ecommerce has not surged as I mean retail is not surged as much as e-commerce has come down so. Yeah so like on the whole the three years of the pandemic were very good to retail and very good to e-commerce the, when they happen with slightly different e-commerce is biggest year was the first year of the pandemic and retails biggest year was 20 was the second year of the pandemic so when you're looking at year over year sales Ecommerce is comping against a big number on the numerator while the denominator suddenly got a lot bigger, for retail and so when you look at it as a percentage of retail it definitely looks like it regress to the mean but when you just look at, net dollars people spend an e-commerce before and after the pandemic. We both we spend a lot more money at retail than we used to and we spend a lot more money on e-commerce than we used to and so the spoiler where the fear is. Is that the new normal or did we just pull in a bunch of demand and that bodes poorly for 2023. Scot: [12:31] Yes go for some tea leaves to help us kind of parse through that we had some interesting earnings first of all we wanted to chat about Amazon's fourth quarter the way I would kind of we didn't do a show on this one because it was really not that much to talk about to be honest with you so they came in just their dramatically lowered over the last couple quarters they have dramatically lowered the the back half of 22 so they the Q4 of this slightly beat that that new Lowered Expectations, and then their q1 guidance was in line with a little bit lower than what Wall Street was expecting but not enough to be super material one thing I thought you would find interesting is they took about a 3 billion dollar charge on restructuring there was they announced they laid off 18,000 people I think most people saw that, and that was 640 million but part of the charge was 720 million to impairment at fresh and go stores I thought you would find that interesting and I guess they had I guess those are the ones they must have planned a bunch of openings and now they've got all this kind of like you know they're kind of half pregnant with this bunch of real estate bunch of stores they want to launch and then they pause that. [13:44] And then one that was interesting to me is we work a lot with these Amazon DSP companies and I've often wondered who insures them because they bang the heck out of them and Amazon increase their reserves for Self Insurance in their transportation Network by 1.3 billion which I thought was interesting given that we see these things just 90% chance if you see an Amazon Prime van it's got a fair number of Dents & Dings on the side of it. Jason: [14:12] Yeah that's yeah that's a hard gig for a van although there probably are no easy gigs for van. Scot: [14:19] Yeah would you think about the freshen go. Jason: [14:21] Yeah so the grocery story is interesting right longtime listeners will remember Amazon kind of retreated from most of their non grocery, retail Concepts I want to say a quarter ago so they kind of they closed all the bookstores they closed the five-star stores and and they kind of said hey we're we're we're revisiting our brick and mortar strategy the one, aspect of brick-and-mortar that they continue to operate where these grocery stores that are called Fresh and these. [14:53] Convenience stores or grab-and-go food stores that are the Amazon go stores that just walk out technology and, you know grocery super important I talk about it all the time it's like the second biggest category of consumer spending and Retail and it's one category where Amazon hasn't done very well arguably Whole Foods hasn't done very well since Amazon bought them, and you know the magic question was where they going to invent a more successful grocery Concept in Amazon Fresh and then this quarter they answered that question no now essentially said we haven't found anything differentiated enough in the Amazon Fresh stores to make us want to scale them, rapidly we haven't given up on Grocery and we're going to continue to work on it and roll something new out but we're for sure pulling back on, growth strategy for this current fresh concept, and so so you know it sounds like hey they definitely don't think they've got brick-and-mortar figured out between fresh and Whole Foods and on delivery, last year, you know they started charging even for Prime members they started charging for delivery at Whole Foods and. [16:06] That way I have a hypothesis that that dramatically put a crimp in there, they're grocery e-commerce sales although in a lot of places in the country groceries are delivered by fresh not by Whole Foods so this quarter they also announced that they're adding a delivery fee even if you're a Prime member. For fresh grocery delivery so there is no free grocery delivery option at Amazon, um you know which in my mind puts them at a pretty significant disadvantage vis-à-vis, instacart Walmart and Kroger that are all aggressively acquiring customers with offers right now. Scot: [16:44] Yep Anderson tough category. Jason: [16:45] So grocery seems like a place where like Amazon has put some serious effort in and it has not won yet has not figured it out. Scot: [16:56] One of the other things that's weighing heavily on the minds of Amazon shareholders is the AWS Computing platform saw its growth really dip below 20% all the cloud providers are feeling this Google Microsoft I think Google has laid off a bunch of the people leading their Cloud effort Microsoft Azure is under a bunch of pressure as well and what's happening is as we hit some economic headwinds the users of these Cloud infrastructures are lots of startups that have venture capital and VC rounds are getting few and far between so they are reducing their loads and their trading down you know one of the things you can do on these platforms is have a machine with a certain computer, horsepower you can kind of say you know maybe I'll go down a couple rungs on the ladder of compute horsepower there and save a little bit and. So it's an area where companies are looking to save money very quickly because you're not locked into certainty or anything like that like you would, be with some software as a service platforms. Jason: [17:58] Yeah I think I'm not to give you credit but I think you were one of the first people I saw, talking about that phenomenon and then it became a big thing I think I like Twitter announced that they were slashing 75% of their salesforce.com seats and it just seemed like in the same way that like, you know Middle America when when budgets get tight you know everybody looks at their recurring spending and cuts all these you know apps they accidentally signed up for On the App Store and in the same way it feels like every company in America is like. Going on a SAS diet right now. Scot: [18:31] Yeah I you know I like to coin phrases we famously coined ship again on the show I call it's a split so when you wake up one day and you look around your company and you've got 200 different stats platforms that you're paying it's only $30 a seat a month but there's 1,000 employees using it and you got 200 of them that I can't do the math on that but it adds up very quickly, so a lot of companies are right-sizing, their SAS budgets one of the interesting beneficiaries of this was the Microsoft Azure platform had pressure but the the Office 365 has done amazing because what happens is people say well I'm using slack Dropbox. And you know maybe maybe one of the Google platforms and you know and I also have Office 365 will if you start to reconcile this you can drop drop box for OneNote and. OneNote Drive. Jason: [19:32] Know what you're right one drive. Scot: [19:35] OneDrive yeah and I can drop you no slack for, they have their own teams and then Zoom for teams and then so so Microsoft because they've got one of the most fullest sweets and almost everyone has Microsoft because of office kind of packed in there their they're a huge beneficiary of that SAS Bluett interestingly I think it was enough to offset the this the downgrades they saw it and measure. Jason: [20:04] Yeah that's super interesting. Scot: [20:06] Yeah one of the you know one of the interesting things that when you're in these weird Economic Times when these companies released their numbers it's late enough into the next quarter so this all came out kind of mid-February that they can give a little color and one of the on the current color. [20:23] Quarter, so they're talking about Q4 results but then sometimes they will drop a little bit what we're already we're seeing kind of right now so they did they did talk about AWS had kind of bottomed out at a 17 percent growth rate or something like that mid-teens, so Wall Street took that positively they also said you know they said we're seeing really improved efficiencies and the retail business which I think Wall Street took to mean they feel like they're at this right balance now of, Transportation warehouses and all those things that they had to shed if feels the feels like they're done based on kind of like what they're seeing, there's always this caveat that that's they've only seen 45 days of the corridor so who knows what the back after that looks like. [21:09] The real bright spot and this is interesting because there's this theme going on the economy where services are are kind of growing much faster than Goods and, at Amazon DE Prime Service Group re dramatically grew 17 percent over a year and acceleration from last quarter's 14% so so Wall Street found that really interesting and I think, you know it's hard to it's hard to know why people are picking Prime I think some consumers are going through a reconciliation with their streaming platforms and they're kind of just like that Microsoft example they're saying well if I go to Prime I get Prime video and I can get access my Yellowstone through there and some other things and that's probably good enough maybe I'll turn off. [21:55] I don't know there's this design of these things now so in any case Wall Street was really pleased with this because there's been a lot of talk at Windows Amazon hit Prime saturation, well you don't hit saturation if you have an acceleration of growth like that so so that was you know a couple the positives in the quarter there but interesting enough and you probably know the ads part I think it had yet another Blockbuster business because they're they continue to benefit from that first party you know all this, effectively the biggest retail media Network out there and I know you think a lot about these retail media networks but that was a gift from our friends at Apple to Amazon so that continues to be the gift that keeps on giving. Jason: [22:37] Yeah yeah it the rate of growth did slow ride so they were in the like 30s and forty percent a year that it was growing and I want to say it only grew, 20% in Q4 your over here which again faster than AWS and still quite fast but for 12 months that means they sold thirty two point seven billion dollars worth of ads and if you assume, that ads are about 75 percent gross margin that means that the ad business contributed 25 billion dollars in earned income, um and ews last year contributed 22 billion dollars in earned income so, you're you know you basically end up with. Retail media networks contributing more to the bottom line at Amazon even than a WS which they're both great businesses. Scot: [23:31] You know I think the 75% is aggressive I think I don't understand why it's like almost not a hundred percent. Jason: [23:39] I agree I used to use a higher number and then I saw some like industry guys the. Like felt like there's more overhead in there and there are a lot of salespeople you know which don't don't you know scale model linearly so so in, I kind of fell in line with some other analysts and dropped it down to that 75%. Scot: [23:59] Yep. Jason: [24:03] However you size it like I'm pretty confident it's the most profitable business at Amazon and still like although it's slowing down slightly it's still still certainly growing, so that was interesting one that I haven't got my head around yet and I feel like you used to do this math yourself but I'm working on a couple of different models for what. Total us gmv did for Amazon and it's not completely trivial because we know what the first party sales were we know what the, the the units were but you know you have to make some assumptions to kind of convert those units into a GM V and the and the mix of third party is different than the mix of first party. But there but the reason that's interesting is liked by most models you know it it was not a huge, growth year for gmv for Amazon and so again I don't have a official estimate yet but like let's assume. They grew by 10% the. [25:16] Fees that they charge third-party sellers Drew 14%. Um so that the fees they're being able to get out of the third party Marketplace is almost certainly growing faster. Then the third party Marketplace and that's because they're able to raise a bunch of rates and our friends at Marketplace pulse did some math and they feel that on average the average 3rd party seller on Amazon when you add up all the selling cost between F ba and and advertising that the average take rate is now 50%. [25:55] So Well I always remind I mean Amazon is a good place to sell like I'm not saying anyone that they shouldn't use Amazon as part of their mix but I get asked all the time if I should just skip it, any other channel in just exclusively rely on Amazon and to me that's a huge mistake because Amazons. Rightly so going to optimize the profit for them and they're very good at that and so they're you know they're taking a lot of margin out of third party selling because there's a long line of people waiting behind every 3rd party seller that want to sell that same stuff. Scot: [26:27] Yeah you going to have a blended approach and kind of Leverage it to sell the right thing at the right time in the right Channel someone should start a company that does that but we'll talk about that another podcast. [26:42] He's busy car washing right now cool that's the Amazon report anything any other earnings you found in arson. Jason: [26:51] Yeah so Amazon reported pretty early this year I don't know if that was strategic or just have a calendar fell but now we are starting to get all of the more traditional retailers and so I want to say we recording this on Thursday Tuesday Walmart and Home Depot reported tomorrow morning targets going to report so we're starting to get all the the cue for sales data from the big retailers, a bunch of specialty Brands like a lot of the apparel Vans VF and folks have already reported and there is emerging and pretty. Clear picture so maybe before we do the Crip picture I'll just recap Walmart Q4 and I tried to channel my inner Scott because. [27:36] Scot and I are the perfect yin and yang Scott is a you know former public company CEO and Savvy investor and he cares a lot about how these companies perform against expectations and what happens to their, their evaluations and I just care how much stuff they sold all right and so I feel it's funny we both look at like all these earnings through different lenses so through your lens I feel like Walmart was mix I think you'd call it a beat and lower because earnings exceeded analysts expectations they came in at 1.71, per share and the in the analyst Target was 1.51 so that's a pretty good beat Revenue came in and 164 billion for the quarter and the expectation was unearned 59 billion so another good, um but on the bad news I think analysts were hoping for. Guidance of like five or six percent growth for the year and Walmart gave a two to two and a half percent guidance for the year. [28:42] And so basically the story was, we had a solid Q4 and a solid 20 22 but we're expecting things to get more difficult and more lean, in 2023 and they you know overtly said we saw spending slow down in the fourth quarter we saw a shift in the mix that they were consumers were trading down, to lower-cost products they were shifting from wants to needs and in Walmart's mix those needs are a lot less profitable so they're selling more Grocery and less, electronics and toys and home goods and stuff like that, and so the both of the guidance for revenue and especially the guidance for profit at Walmart were where lower and that, to me exactly Echoes a lot of the other earnings we heard like the Peril guys their guidance was awful and they're starting their stocks just Tanked, Home Depot actually had like a really soft Q4 because they said spending slow down at the beginning of Q4 so they cut they missed their. Their earnings expectations for Q4 and they had a little guidance but almost every retailer I've seen report earnings has reported lower than anticipated or has made a lower than hope for guidance, for 2023 so retailers are not super bullish on 2023. [30:05] From a pure sales standpoint it's kind of interesting I try to just to compare apples to apples Walmart's an international company, you know with two big retail Concepts in the US and a bunch of other countries I try to pull out like just Walmart sales in the US, and their same-store sales the three years of the pandemic 20 20 21 and 22 they grew 8.6% 6.4% and 6.6%. Average retail growth is 4.1 percent so they, significantly exceeded the industry average for all three of those years but the industry also did much better for the all three of those years so the industry grew at 7.8 14.4 and 6.9 so, basically Walmart slightly out performed the retail industry and two of the three years and underperformed retailing 2021, but solid growth across all three years and then Walmart is one of the nice retailers that breakout their e-commerce growth separately which. I suspect it's because it's usually pretty robust a lot of other companies have stopped reporting e-commerce and you can. [31:11] Speculate why that is this is they don't report it but Walmart eCommerce growth has been very robust during the pandemic so they grew 69 percent in 2020 11 percent in, 21 and 12 percent in 22 and that is you know their 69% was against an industry growth of 42 percent. And then you know this year they drew 12 percent against a e-commerce industry growth of 7.4 percent so. [31:38] Like pretty good e-commerce growth all the way across on a three-year stack that means Walmart Drew or Walmart Drew 100% over those three years their e-commerce business in the US, the the e-commerce industry grew 81% so Walmart Psych the second largest e-commerce site in the United States and they outperformed, the industry on growth Amazon probably did not outperform the industry like like the the best forecast is Amazon probably Drew 56% over those three years, so Walmart not surprising they're much more than Amazon and e-commerce but they grew much faster than Amazon, eBay ends up being the big loser over the three years they only Group 17 percent so kind of the underperformer and then just for sake of comparison Etsy grew 150 percent over the pandemic Shopify drew two hundred and twenty nine percent. And then this apparel company I talk a lot about, is crazy Chien Drew nine hundred percent during the pandemic and some of their financial data week to last month, and their internal forecast for their us Revenue in 2025 exceeds eBay's forecast for all revenue so that's enough, and apparel retailer that's going to sell more stuff online than all of eBay. Scot: [32:54] Wow that's crazy. Jason: [32:56] Yeah the world changes any of that. Scot: [32:58] Do they have infrastructure in the US like to do shipping and stuffers at all come straight from China. Jason: [33:04] The for Sheehan. I believe that they may have announced that they acquired some some sorting centers or some fulfillment center space in the US but I don't think it's come online yet so I think at the moment it's all being shipped abroad but I'm not certain on that. Scot: [33:21] Wow that's crazy it's a lot of international shipments. Jason: [33:26] Yeah yeah but it sounds like it's moving and then the speculation is you know she in in a lot of markets is a Marketplace and they are not a Marketplace in the US yet but a lot of people are speculating, that they're going to launch a Marketplace this year and especially if you if you think there are bigger overall than eBay. You know they're the biggest apparels reseller in the u.s. online or offline like they're on a on a tear it's pretty interesting and what covered on a different show but like their model about what I think is most interesting about Sheehan is there no Merchants they're literally getting their product ideas from tick-tock. Scot: [34:05] Yeah yeah and having a Marketplace will be good will be another piece of data to feed into this kind of viral Crazy Fast fashion engine that they've created. Jason: [34:15] 100% And it's interesting you know. Scot: [34:18] Third party seller would be scary. Jason: [34:18] Accused of doing that in a in a non-competitive way but and they may or may not be doing that but if they are doing it they're doing it with people like you know Sheehan is doing it with Skynet. Scot: [34:30] Yeah cool any other news on the e-commerce front. Jason: [34:37] Well so those are the big earnings I again there's you know we're going to see a bunch of the other big box retailers report over the next couple weeks so we'll put together a more complete picture of of who the winners and losers were like it's mapping if you look at the US Department of Commerce data and you see the categories that won and lost. By shockingly and I would have gone these predictions wrong at the beginning of the pandemic but you know what category like was about the best specialty category to be in over the last three years it was Sporting Goods. Scot: [35:05] Sporting Goods. Jason: [35:07] Yeah which I would not have thought right and Dix's you know had a like Dick's Sporting Goods has had a particularly good run and in fact they bought Moose Jaw from from Walmart today. The and the worst category to be in in the last three years by far is consumer electronics and so, spoiler alert Best Buy hasn't reported this quarter yet but all indications are that it's not going to be a Rosie. Quarter for Best Buy. Scot: [35:38] You know saw Home Depot had theater announcer pre-warned that things were getting kind of soft and so they've had a tremendous run since 2020 said some point people had to run out of money for upgrading their houses looks like we may be at a Tipping Point there too. Jason: [35:53] Yeah and I would categorize them as kind of one of these middle ones they had a phenomenal first half of the pandemic and now it appears to be slowing down and I you know some of the furniture guys are in that same boat and so that the you know it'll be interesting to see where they net out over the three years like I think they're going to net out to have done better than average but not but not amazingly right and in the middle of the pandemic we were all saying like oh man these are. You know Home Depot might be the biggest winner of the pandemic because everybody redid their backyard. So the that's all the earnings stuff I had the other like kind of pool of interesting news that I'm going to ask a lot about right now all centers around social commerce and what's interesting is, there's like news and diametrically different directions so Tik-Tok which, it's not the biggest social network but it's certainly the fastest growing social network and it's it's you know it has prodigious engagement at this point Tick-Tock launched they've had some native shopping before but they launched a native shops feature and it I would characterize it as the most robust. [37:09] Feature set for shopping on a social platform that I've seen yet so stores can have their own shop they can aggregate their own catalog and it's everything is not just a buy now which is normally how social networks do it they have a persistent cart and you you can add multiple items to a cart um you can change all the attributes of those items which is often a problem with other native checkouts you can get a delivery forecast you get tax calculate promo code you get all these things that like historically social networks Skip and then a feature I would have never expected, it's a multi-vendor universal cart so you can actually buy from multiple Tik-Tok shops, in a single transaction and they take PayPal and Apple pay so I would characterize that as a surprisingly robust, native feature to get people buying on tick-tock, and so if you just saw that news you'd say oh that's the future is you know people are discovering stuff on Tik-Tok instead of in the Shelf in the aisle at a store and now they're just going to buy it right on Tick-Tock but in the the same month, our friends at meta turned off their shopping tab on both Facebook and Instagram and said, hey we tried it and we don't we don't think that's how people want to shop and then I guess one other. [38:37] Selfish piece of. Of content in this whole genre a lot of the hype in the u.s. when I get clients asking me about like the Buzzy thing in social commerce it's a live streaming Commerce then there now 100 live streaming vendors I get pitches every single day from someone that like has reinvented shopping and it's all this wise Freeman Commerce which is huge in China but has not. [39:04] Taking off in the US and so I got tired of repeating my same concerns so I wrote a Forbes article that got pretty popular you know talking about how I felt like live streaming Commerce in particular. Was wildly overhyped and it got a lot of them reactions some people violently disagree most of those were live streaming vendors and a lot of, lives a lot of veterans in the space including like brands that sell abroad we're live streaming is big and in the u.s. like chimed in and said yeah what Jason saying is exactly what we're seeing. And what it boils down to is there's there some genres we're live-streaming makes a lot of sense and I think some of those are genres you shop in a lot like Collectibles and unique items and things like that but like if there's not huge product scarcity, the other main reason people shop in livestreams is for deep discounts and so like you can almost replace the word live stream with flash sale. Um for kind of a similar kind of reach like all of this live stream in Commerce in China is and it's 40% off for the next 20 minutes. And so you know that those that kind of extreme deal-making like hasn't, you know how to legs in the US and so it's not surprising that live-streaming hasn't taken off to the same level but I'd be curious our view. [40:31] Like so when I could talk to clients it's an open question right now like what's the future of social commerce is it important is it not important and that is important like is it going to happen on, the social platforms like Tik-Tok their native check out like does Target need to have their own Tick-Tock shop or. Is social a great tool for Discovery and there's lots of ways to connect that that social discovery with traditional e-commerce experiences and you know I. I don't think there's a clear answer yet in the US but it's a super interesting question. Scot: [41:14] Then that's where it would be driven from like if the Kardashians you know had had some kind of a platform of some kind. They have a big enough audience they could direct that audience to the platform and do things it just doesn't really exist in an integrated fashion right you're in you can't really do it on Instagram because you don't have the check out and it just hasn't come together. Amazon can't do it it's like kind of complicated to bring the influence over there and they may not have liked the right thing the influencer wants to sell. Jason: [41:46] Yeah and I do think it is a different story if you're if you're a mega influencer that has a huge audience and you have a relatively limited catalog right so Kylie Jenner is a perfect example like, I think she could do a lot of business on Instagram and Tik-Tok but like that's a wildly different problem than a wholesaler that has. 5 million 10 million 80 million skus in their catalog and what they should be doing on on social networks. Scot: [42:17] I think it can work for it works for Collectibles because you have this kind of like high Affinity audience it works for beauty and apparel and I think that's kind of it. Jason: [42:26] Yeah what I guess and you know. Fair enough for retailers to have broad Ambitions but if you look at China a lot of this like social commerce and e-commerce like a bunch of it happens on social networks like Dao Yuan which is Tick-Tock there and WeChat which. I guess Loosely similar to Twitter. But a lot of it does happen on platforms owned by the retailer right so towel live which is you know essentially a site owned by by you know the the Amazon of China. Is a big social platform where a lot of people go just to watch short-form videos and buy a lot of stuff. Um and so you know of course if you're a retailer that's what you'd want like you don't want to be disintermediated by the social platform and have to pay a fee and not know who the customer is you you want the customer to come to you. But it. [43:23] It seems like recreating that model in the US would be super hard and the I would argue the retailer that stride the hardest to do it is Amazon and Amazon has all the features like they they have a. They had Amazon live for a while now they have Amazon Inspire and they have a lot of influencers creating unique short form video content with shoppable ads in it. On the Amazon platform but I would say the early indications are that. It's not organically working like you know it's not drying a bunch of people that just want to Doom stroll on Amazon instead of tick-tock and creators aren't going there because they're making a bunch of money, in the normal economic model what what it seems like is happening is Amazon is paying like extra bounties to get creators to try the platform. And they the Creator goes to that platform as long as that Bounty exist but as soon as that Bounty expires and they fall into the normal economic model the Creator's returning to tick tock because they can make more money on Tick Tock than they can on on inspire. Scot: [44:25] Yeah the whatnot platform is pretty fascinating because it has like yes it's got a persistent store on one side of the screen and then you're watching the talent and then you know they can do they can sell things like a variety of different ways that can run an auction they can they can do a limited almost like a QVC I've got 10 of these and when they're gone they're gone and on the screen it does a countdown they can do a. Did you like a markdown I think you would probably call it a filene's basement kind of thing you know that wear it the longer it's there the more discount there is so it's kind of counterintuitive lie you're kind of like. You're kind of like waiting waiting and then you see it. Jumping yet game a discount chicken and then you know it's really fascinating how they you know they give the the. Seller who is largely you know an influencer of so many tools to sell and they're all integrated so once you have your your payment information in there you know you get really sucked into the game and I think that's really what it's going to take like that's what you're missing on you know any of these Tick-Tock may have it I haven't seen their platform but you know certainly Instagram or Facebook reels or YouTube they don't have that level of integration even the Amazon stuff I've seen has been kind of. Not super Innovative from is like a Lincoln you know feels affiliate e it's not like an integrated into the video thing. Jason: [45:55] Yeah no I hundred percent agree I think some of those knit your experiences are a lot more interesting at the moment than any of the super mainstream ones but what not is certainly interesting to look at I do think like Network without any vowels in it is like interesting, flavor of live shopping which seems like it works in some genres so yeah I think some of those the sites are interesting one thing I would point out about all of those is, their definition of influencer is maybe a little different than like the traditional like when we say influencer I think a lot of people think of Mega influencers right in the think of these. These superstars with millions of followers but. Like on most of those these platforms that the influencer is someone with a much smaller following so it's much more of a long tail influencer or a micro influencer. Scot: [46:46] Cool. Jason: [46:49] Yeah so I feel like this is going to be an interesting space to follow throughout all of 2023 but I do think. It's going to be an interesting year in retail and 2023 because I think a lot of retailers are worried at least at the first half is not going to be robust and so you're seeing a lot of shift in investment on retailers from. Kind of like you know mega growth and customer acquisition activities to like. Operational efficiencies and improve our our profit and our short-term returns type activities. Scot: [47:23] Yeah in the I guess used to continue to get pictures from the live stream guys are they on to you now. Jason: [47:30] Yeah no so again you know you can totally pan them on in an article and you know the internet has a short memory so I still get. Get lots of pictures and you know. One of them will be amazing right so it's hard like you want to listen to all these pictures because someone will there's some entrepreneur out there that will have some amazing new idea and odds are like all get jaded and cynical and ignore him and miss it. But the signal noise ratio is pretty tough because you you will have to list you know listen to a lot of like you know poorly articulated pitches to get to that one good one. Sure I'm sure you get that from an investment perspective all the time. Scot: [48:10] I do yeah it's it's hard to pick the if I've learned anything it's very humbling trying to pick winners and losers so I have given up on them. Everyone's a winner everyone gets a trophy Jason. Jason: [48:25] I love it participation that's the modern. Scot: [48:26] Yeah yeah. Jason: [48:38] And I feel like it's both overhyped and legitimate at the same time is all this generative Ai and its use cases, in Commerce right you know so obviously the most Buzzy one of the moment is chat gbt but GPT Beth. There's actually a lot of super interesting tools that are that retailers are starting to legitimately used to get more operationally efficient and I think that might be an interesting topic for a deep dive of Europe for. Scot: [49:10] Yeah yeah guilty pleasure confession I am addicted to mid-journey I love playing with the generative visual a is that there are a lot of fun. Jason: [49:20] Yeah I think they are super interesting and I will tease the Deep dive. So the interesting thing about the she and apparel model is they identify a trend and they have a fast turn Factory that can make literally like a first run of that apparel item in a day. So a day after they see a trend on Tick Tock they've got 100 up for sale and if those hundreds L then they make 10,000 right and so it's this like super fast iteration. You know you're not trying to show for she and because there's a lot of challenges with the model to but that I have heard that she and launches about 10,000 skus a day. So a day to put that in perspective fast fashion like H&M launched 20,000 skews a year and slow fashion like the Gap launch for thousands of years a year so 10,000 a day is. Is game changing but it's super hard to do and so. You know what super interesting about the generative AI for images is. If you're really just doing a one-day test to see if there's demand for some new apparel like. You can generate amazing images of apparel Styles without making the apparel you can put it up on an e-commerce site you can collect a pre-order and then you can make it tomorrow if it gets the enough demand. [50:43] And so you're starting to see people like skip the photography all together and use generative AI to do concept testing and for sure if you're on a parasite in your shopping for. An outfit that's coming from multiple vendors you can use the generative image AI image generation. Render all three of those apparel items from different providers on the same mannequin or increasingly, on a virtual Avatar of the Shopper right so it Walmart you can see all that apparel like on your own body which no apparel looks better on my body than it does on the mannequin so in my case it doesn't work but. I can see the appeal for others. Scot: [51:25] Yeah it's a good inventory turns to not make something and then sell it. Jason: [51:30] Yes exactly it's like moving One Step close yeah so, and in the apparel where they make a lot of that clothes and can never sell it and then it goes into the landfill like you know it helps with the Ecology of the industry so so super interesting stuff the progress is happening super fast so it's exciting, but Scott that's probably a good place to leave it for today because once again we've used up our allotted time as always if this show is helpful we sure would love it if you jump on iTunes and give us that five star review and you know get ready to say hi to me at a couple of these upcoming shows. [52:18] Happy Commercing.

The CMO of Saatchi & Saatchi, everyone. Nicole Souza is growing the historically creative and constantly innovative Saatchi & Saatchi agency brand. She's kind of a big deal, and that's okay. She's able to speak our language and tells us the basics of the new business process, how she approaches it at her agency and, of course, how you can break into new business. And the rest of advertising as a career. This is a fantastic conversation for all aspiring advertisers and an excellent reminder for Creatives on how to get extra prestige and visibility in their roles. Links Connect with Nicole: here Connect with us: here Win a Crowbar Award to break into advertising: here --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

The biggest event in the US advertising calendar, the 57th annual Super Bowl took place on Sunday 12 February with the Kansas City Chiefs beating the Philadelphia Eagles to become NFL champions. Campaign's creativity and culture editor Gurjit Degun quizzed Shaun McIlrath, global chief creative officer at Iris Worldwide, Shelley Smoler, chief creative officer at Droga5 London, and Franki Goodwin, chief creative officer at Saatchi & Saatchi London, about what they thought of the ads.Super Bowl ads reviewed:M&M's "They're back for good" by BBDO New YorkMichelob Ultra "New Members Day" by Wieden and KennedyUber “One Hit” by Special GroupBud Light “Hold” by AnomalyPepsi “Great Acting or Great Taste?” by VaynerMediaDoritos “Jack's New Angle” by Goodby Silverstein & Partners Hosted on Acast. See acast.com/privacy for more information.

Advertising and marketing leadership creative professional with leadership experience in advertising, experiential marketing and client-side brand development, Neal Foard joins us to discuss how to incorporate storytelling into your leadership style. Neal has spent 25 years in advertising and marketing, creating award-winning campaigns for global power brands like Budweiser, Lexus and Sony. For his work on Toyota, Neal ranked among the top ten most awarded creative directors in the world in 2002. As the author of an innovative coaching series Neal was named Worldwide Director of Creative Learning for global ad agency Saatchi & Saatchi. He has consulted on creative messaging for Fortune 500 companies and universities, and been a featured speaker at TEDx conferences. Most recently, Neal has gained a following on social media for his inspirational videos about the better side of everyday people. Tune in on Wednesday, February 1st @ 6pm EST!

Neal Foard is a twenty-five-year advertising and marketing executive who specializes in the art of storytelling. Neal has ranked among the top ten most awarded creative directors in the world. He has served as the Worldwide Director of Creative Learning at Saatchi & Saatchi and developed award-winning campaigns for Budweiser, Lexus, and Sony. Most recently, Neal coaches C-Suite executives, is CMO for Within Inc., and has built a following on social media (and his website passionatelogic.com for his brief inspirational videos about the kindness of everyday people. Neal launches into our conversation with one of his stories about kindness and then breaks down its components. We turn to the process of telling a story, including preparation, the arc of a story, and audience engagement. Neal shares tips he gives executives for presenting to small and large groups, improving on video, practicing, and working with nervous anxiety. We close with another of Neal's fun stories, this time leaving out the breakdown to apply what you learn. I hope Neal's gems help you improve the stories we deliver and listen to every day in our personal and professional lives. Learn More  Follow Ted on Twitter at @tseides or LinkedIn  Subscribe to the mailing list  Access Transcript with Premium Membership 

In our fourth episode of Design Leadership webinars, we talked to Kate Stanners, Global Chairwoman & Global Chief Creative Officer at Saatchi & Saatchi. She has played a key role in the transformation of the agency post the acquisition of the digital agency Outside Line, successfully combining digital, social and design into the creative offering. She has won numerous awards for clients including Carlsberg, T-Mobile, Pampers, Holsten Pils, Lurpak, Nurofen and Cadbury. She is also part of the committee at the V&A museum and is President of D&AD. Kate shared insights on being one of the first creative women in the Advertising Industry, her journey and tips for getting to the top, the importance of asking for help and coaching, and the skills you need to become a successful Chief Creative Officer and how to get there. For more leadership insights check our Executive Programme For Design Leaders. Learn more

104. Neal Foard - The Human Condition is Cooperation "An environment of generosity where people are, they are only too happy to give to others their time, their attention, their good feelings, their support, their sympathy.  In an environment of generosity, you unlock speed, you unlock creativity, you unlock new ideas, and you know that new ideas are a compound interest article, right? Because with every new idea that gives birth to another new idea, and on and on, and it compounds itself." - Neal Foard Neal Foard Guest Bio: Neal Foard has spent 25 years in advertising and marketing, creating award winning campaigns for global power brands like Budweiser, Lexus and Sony. For his work on Toyota, Neal ranked among the top ten most awarded creative directors in the world in 2002. As the author of an innovative coaching series Neal was named Worldwide Director of Creative Learning for global ad agency Saatchi & Saatchi. He has consulted on creative messaging for Fortune 500 companies and universities and been a featured speaker at TEDx conferences. Most recently, Neal has gained a following on social media for his inspirational videos about the better side of everyday people. R.O.G. Takeaway Tips: Eudaimonia (Flourishing) - create an environment where people thrive Create psychologically safe environments Believe in someone and find someone who believes in you Tell stories where you are not the hero of the story Neal's Book/Author Recommendations: Tribe by Sebastian Younger Turn This Ship Around by Navy Captain, David Marquet Charles Bukowski Resources: Neal Foard on LinkedIn (ln/neal-foard-3727403) Neal Foard on YouTube Neal Foard's TEDx Talk Description of Eudaimonia What is Eudaimonia? Eudaimonia: Definition, Meaning and Examples Network Diversity Index Quiz Coming Next: Episode 105, Building Bridges Coaching Tips for Generous Leaders with Shannon Cassidy. Topic: Network Diversity Index.  Credits: Neal Foard, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Paul Everson is a director and Chief Growth Officer at Paper + Spark, an independent consulting firm specializing in business transformation. But Paul has also enjoyed a career with leadership roles in many of the world's most famous agency brands, including J. Walter Thompson, Leo Burnett, Saatchi & Saatchi and Young & Rubicam. He is also a lecturer, an advisory board member and a non-executive director and a recent graduate of the Australian Institute of Company Directors. A living example of you never stop learning or growing.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom H4n and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary.Topics covered include:• Apple• Facebook• Google• Victoria's Secret• Amazon• Pokémon Go• Samsung Note 7• Saatchi & Saatchi

Katie Tyson Higdon is a co-founder of Hive Brands, the first online marketplace dedicated to helping people shop their values. Hive Brands sells household goods, groceries, and beauty products that are high quality, good for people, and good for the planet.   Katie is an innovative and strategic marketer with a deep passion for mission-driven brands. She spent 11 years working at start-ups (Casper, Shine), small-to-IPO stage businesses (Freshpet), and agencies (VaynerMedia, Saatchi & Saatchi, McCann).     In this episode we discuss: Why Hive Brands created the Hive Five, their internal vetting system, instead of using a third-party certification One metric we should all pay more attention to 3 lessons for companies just starting their ESG journey   Key Takeaways: When it comes to building a personal community, people talk a lot about “finding their people”. This means finding people with aligned values and interests, and ideally, people who care enough to help you become the best version of yourself. What I find interesting about Hive Brands, is that they have become a connection point (or a hive). Their existence and growth demonstrate the magic that happens when you connect people and companies through a shared purpose and aligned values. The Hive Brands stakeholder approach struck me as a best-in-class example. The way they interact with their stakeholders appears to have an integrated collaborative advantage, in which they are continuously improving their processes and Hive Five criteria in partnership with the brands they sell, and with the consumers they sell to. Each stakeholder is committed to making the system better. The importance of transparency as we try to create better ways of doing things. Perfect isn't possible, but progress is necessary. Transparency not only builds trust, but it can also accelerate change. For example, by transparently sharing hurdles—like packaging issues—you bring visibility to a problem waiting to be solved. This visibility can act as an invitation to another company that might be able to innovate a better solution for the entire system.   References: Connect with Katie on LinkedIn Hive Brands The Hive Five Purpose and Profit episode “Daniel Epstein on Building An “Us” World Through Collaborative Advantage” TerraCycle Purpose and Profit episode with TerraCycle's founder “Tom Szaky on Reducing, Reusing, and Recycling for a Better World” Alaffia Cloverly     Connect & Share: If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading them!   If this episode resonated with you, I ask you to send it to a friend. Help bring even more visibility to these leaders that are using business as a force for good!   Subscribe to the Purpose and Profit newsletter to make sure you don't miss future episodes.   This podcast is for you, the listener. I'd love to hear what resonated with you, or if you have a suggestion on who would be a great guest for this show. Please send me a note at info@KathyVarol.com.

Agency Producer Anne Kurtzman has enjoyed an illustrious career producing top ads at some of the best advertising agencies in the business. From 72 & Sunny, Cliff Freeman & Parnters to Saatchi & Saatchi, Anne is the best! We met at David & Goliath, where she was Head of Production, but we never got to be on set until 20 years later! I know you'll love our chat. Check out her site www.annekurtzman.com. Next Commercial Directing Bootcamp is January 7th, 2023 in Los Angeles. Save $100 if you've completed either my Masterclass or Commercial Directing Shadow online courses.   Online Commercial Directing Masterclass as well as my Commercial Directing Shadow course have received 100% 5 star reviews. Plus you and me do a free filmmaker consultation call with either course. Win a chance to shadow me on a real shoot! DM for details. How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses.   Check out the new Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. It's everything and more.   Amazon Prime!! Jeannette Godoy's hilarious romcom “Diamond In The Rough” streams on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy's romcom debut. It's “Mean Girls” meets “Happy Gilmore” and crowds love it. Here's the trailer.   Thanks,   Jordan    This episode is 30 minutes.   My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the the donation will grow and grow. Thank you.

Glen is the Founder and CEO of Brandheart, a leading leadership coaching firm that helps C-suite executives get clarity, focus, and certainty about their best selves so they can lead fulfilling and prosperous lives.    Brandheart has worked with over 500 business leaders, entrepreneurs, and athletes from around the world to develop their personal and organizational brands.   For over 20 years, Glen held Director and CEO positions at some of the world's top brand strategy and communication companies like Clemenger BBDO, Saatchi & Saatchi, Leo Burnett, and Idea Works across four continents. As a brand specialist, he helped brands such as Toyota and Gatorade enter and grow their market share in Australia.   What he learned leading and working with these top companies led him to start Brandheart to empower current and future leaders.   Glen shares:   Discovering your personal brand, or what he calls your Best Self Identity (BSI), and how this can help you live a fulfilling and prosperous life as your authentic higher self.  How to become a conscious leader that leads from the heart and accordingly is vastly more influential and successful.  The four core capabilities of remarkable leaders and how you can adapt them so you can lead more effectively. 

Thank you for joining us on Breakfast With Champions! Today we hear from Ram Castillo, a Design Director, two-time Author, Speaker, CreativeLive Instructor, Decision-making Business Coach and Approved Advisor based in Sydney. His focus is to help business owners, entrepreneurs and leaders get unstuck through human centred design methodologies, creative strategy, digital marketing and branding. For 16 years Ram has been working for global agencies including Ogilvy & Mather, DDB, JWT, McCann and Saatchi & Saatchi on clients such as Audi, McDonald's, Qantas, Google, AMEX, Toyota and The Louis Vuitton Group. He's been featured in Apple, GE, Communication Arts, HOW magazine, CreativeLive, Herman Miller, VIVID festival and The American Institute of Design. 

James Trezona is co-author of Humanizing B2B, and co-founder of Rooster Punk, a storytelling agency that aims to put humanity, soul, and emotion into B2B marketing. James spent his early career at Hewitt's, Deutsche, and CSC working with technology before technology was mainstream. He was struck by how awful technology brands were at telling their stories, so he moved into tech marketing. He spent time at Saatchi & Saatchi before becoming MD of top tech agency Mason Zimbler aged just 29. During his 10-year leadership, it grew five-fold despite a recession. Inspired by his family's activist backgrounds and his father's work promoting clean tech and environment issues, James craved to do something purpose-driven. So, with his co-founder and co-author Paul Cash, he founded Rooster Punk, intent on helping businesses define their purpose and develop human connections between companies, employees, and customers. Outside of work he helps run a local rugby club and is a founding supporter of a number of charities, providing health centers in South America and Africa and British charities focusing on mental health. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with James Trezona: Website: https://roosterpunk.com/ Twitter: https://twitter.com/J_Trezona LinkedIn: https://www.linkedin.com/in/james-trezona/

Glen started his career with degrees in Commerce (Marketing) and Psychology.He also has a Masters in NLP and Hypnotherapy and a 4th Dan Black Belt in Zen Do Kai Karate.Over a period of 27 years Glen was a Director and Chief Executive of some of the world's best and brightest brand strategy and communications companies like Clemenger BBDO, Saatchi & Saatchi and Leo Burnett.In his work Glen has lived in Australia, the US and Singapore and regularly worked in China, Hong Kong, the UK and throughout Europe.Fifteen years ago he created Brandheart and developed breakthrough methods for personal and organizational brand identity discovery and realization.This work focused on three core programs Glen created:> The BSI Method – where leaders discover their true higher vision, purpose and unique identity for higher self realization.> Performance Optimization > where leaders learn how to achieve the optimal performance state of heart led conscious flow. Success flow!> Rainmaker Secrets > where leaders learn how to master energy and effortlessly manifest everything they passionately intend.Glen has worked with a great many business leaders and entrepreneurs 1:1 from around the world in developing their personal and organisational brands and the results have been nothing less than transformational.Glen's unique and proven methods are para-disciplinary in nature.They comprise a harmonious fusion of his 35 years of extensive experience, the latest in leadership research, Neuroscience, Quantum Physics, Metaphysics, Psychology and Parapsychology, eastern and western Philosophy and Spirituality. Glen is considered a world leading authority in empowering leaders to become the new breed of ‘light warriors' that will create a new and better world for themselves, their families and every life they touch.Learn more:Contact: https://bsimethod.com/connect/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-glen-campbell-creator-of-the-bsi-method-personal-branding

Glen started his career with degrees in Commerce (Marketing) and Psychology.He also has a Masters in NLP and Hypnotherapy and a 4th Dan Black Belt in Zen Do Kai Karate.Over a period of 27 years Glen was a Director and Chief Executive of some of the world's best and brightest brand strategy and communications companies like Clemenger BBDO, Saatchi & Saatchi and Leo Burnett.In his work Glen has lived in Australia, the US and Singapore and regularly worked in China, Hong Kong, the UK and throughout Europe.Fifteen years ago he created Brandheart and developed breakthrough methods for personal and organizational brand identity discovery and realization.This work focused on three core programs Glen created:> The BSI Method – where leaders discover their true higher vision, purpose and unique identity for higher self realization.> Performance Optimization > where leaders learn how to achieve the optimal performance state of heart led conscious flow. Success flow!> Rainmaker Secrets > where leaders learn how to master energy and effortlessly manifest everything they passionately intend.Glen has worked with a great many business leaders and entrepreneurs 1:1 from around the world in developing their personal and organisational brands and the results have been nothing less than transformational.Glen's unique and proven methods are para-disciplinary in nature.They comprise a harmonious fusion of his 35 years of extensive experience, the latest in leadership research, Neuroscience, Quantum Physics, Metaphysics, Psychology and Parapsychology, eastern and western Philosophy and Spirituality. Glen is considered a world leading authority in empowering leaders to become the new breed of ‘light warriors' that will create a new and better world for themselves, their families and every life they touch.Learn more:Contact: https://bsimethod.com/connect/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-glen-campbell-creator-of-the-bsi-method-personal-branding

Sarah Dupree has been a professional in the advertising industry for 17 years. She started at large agencies such as Saatchi & Saatchi and Yamaha and ultimately found her place in the marketing world as a commercial and brand photographer.   She's shot for large companies such as Boot Barn, Sprouts, and Kotex and many local small businesses and entrepreneurs, including highly influential social media personalities.   Listen in as we talk about her professional and personal struggles and how Sarah has managed to stay on top! You don't want to miss this!    LINKS: Website: www.sarahdphotos.com Instagram: https://www.instagram.com/sarahd.photos/  

Thank you for joining us on Breakfast With Champions! Today we hear from Ram Castillo, a Design Director, two-time Author, Speaker, CreativeLive Instructor, Decision-making Business Coach and Approved Advisor based in Sydney. His focus is to help business owners, entrepreneurs and leaders get unstuck through human centred design methodologies, creative strategy, digital marketing and branding. For 16 years Ram has been working for global agencies including Ogilvy & Mather, DDB, JWT, McCann and Saatchi & Saatchi on clients such as Audi, McDonald's, Qantas, Google, AMEX, Toyota and The Louis Vuitton Group. He's been featured in Apple, GE, Communication Arts, HOW magazine, CreativeLive, Herman Miller, VIVID festival and The American Institute of Design. 

Sarah Dupree is a brand photographer and self-described “mompreneur” with a very successful photography business in southern California. In advertising for 17 years working for large agencies such as Saatchi & Saatchi and Yamaha, Sarah became a commercial photographer. She's shot for large companies such as Boot Barn, Sprouts, and Kotex as well as social media influencers like Christa aka SalvagedSoul, and Cayla Craft of Mommy Millionaire, as well as TikTok celebrities David Bonfidini aka The Magic Crasher and Rachel Mueller aka thegirliq. Today Sarah shares the secrets of building a personal brand with lots of practical tips. Download Podopolo here to keep the conversation going in the Wings comments section and invite your friends to connect around podcasts recommended to you by what interests and inspires you.

Thank you for joining us on Breakfast With Champions! Today we hear from Ram Castillo, a Design Director, two-time Author, Speaker, CreativeLive Instructor, Decision-making Business Coach and Approved Advisor based in Sydney. His focus is to help business owners, entrepreneurs and leaders get unstuck through human centred design methodologies, creative strategy, digital marketing and branding. For 16 years Ram has been working for global agencies including Ogilvy & Mather, DDB, JWT, McCann and Saatchi & Saatchi on clients such as Audi, McDonald's, Qantas, Google, AMEX, Toyota and The Louis Vuitton Group. He's been featured in Apple, GE, Communication Arts, HOW magazine, CreativeLive, Herman Miller, VIVID festival and The American Institute of Design. 

Visuals: https://getbehindthebillboard.com/2022/03/04/episode-39-graham-fink-pt1/Episode 39 features an icon of the industry, Graham Fink.It feels a bit strange to think we got this far without talking to Graham who was D&AD's youngest ever president and winner of China's first ever Cannes Grand Prix.But as you can imagine for someone who is now a multi-media artist, agent to Sophia the world's first humanoid robot and finktank founder, his time is limited.So we felt especially lucky to have him on to talk billboards.And boy did we talk…so much so that we had to make it a 2 parter.Part 1 is about his early career, how he got his first job at CDP dressing up as an old man and his iconic Benson & Hedges (B&H) billboards.We covered wolves who refused to howl at a pack of fags, photographers who took 2 weeks to shoot an image and heard about the Fink family and what an amazingly talented bunch they are. Special mention for Dad @masterforger who like his son, is an accomplished artist…and a butler no less.We also did ‘the yukka plant incident' wonderfully acted out by Graham. And heard about a surreal interview with the legendary Paul Arden, which led to Graham's tenure at Saatchi & Saatchi, where he produced the Shower Curtain Silk Cut billboard - all that to come in part 2.Graham, it was amazing to hear the stories and feel your undying passion for great work. Thanks again for being so generous with your time.

Guest ProfileName: Mwangala ”Mo” LishomwaWhat They do: Award-winning, result-driven Senior Digital Business Leader with a passion for people & technology with extensive global experience.Track record in Service Delivery Practice Development, Innovation & Business Development. Areas of specialization - Business Growth Strategies, Digital Transformation, Cloud, Agile, Stakeholder Management, P&L Management & Control.In-depth knowledge of digital product & platform development & delivery from business case & strategy incorporating data, content & creativity.Proven skills in developing GTM architectures, services sales, and significant experience in commercial modeling, deal shaping, & legal/commercial negotiations. An effective team leader adept at building, mentoring & empowering teams to deliver & exceed business objectives.Company:  2Y3X programNoteworthy:  Mo is an ambassador on BAME 20:20, a member of BIMA I&D Council, and has a passion for mentoring and supporting women in tech and STEAM. I have my training wheels on with 2Y3X management consultancy.BioMwangala ”Mo” Lishomwa is a business advisor and Consultant for the 2Y3X program, a two-year global growth accelerator for companies that have plateaued and are ready and determined to scale up. Lishomwa's digital career spans over 20 years and encompasses product development, marketing, and digital business transformation. She has held leadership positions at Finastra, Publicis Sapient, Yahoo!, BBC, Adidas, Ketchum, Saatchi & Saatchi, and Adobe. Lishomwa's career highlights include research and development of Programme Information Pages, an aggregation platform for program metadata, which serves as the backbone of the I-player, one of the first TV and radio on-demand platforms; and building Adidas' first wearable technology business. She enjoys mentoring and is an ambassador on BAME 20:20, an organization whose goal is to have 20% new entrants to the communication industry and 20% of leadership positions held by minorities. Lishomwa is a member of the International Academy of Digital Arts and Sciences. She earned a Bachelor of Science degree, Environmental Sciences from the University of Westminster, a Master of Science degree from City, University of London, and an MBA from Columbia Business School.Connect with Mwangala Lishomwa! LinkedIn: https://www.linkedin.com/in/molishomwa/?originalSubdomain=uk 

Peter Hubbell is an advertising industry entrepreneur and founder of Apply:you, WORKshops℠ that apply Madison Avenue branding and differentiation techniques to help college graduates market their way to their first real job. He has held top positions at many of the world's leading ad agencies, notably Saatchi & Saatchi where he was a member of the Global Board running General Mills' international food business. Peter left Saatchi in 2011 to start BoomAgers, an agency dedicated to marketing to the world's baby boomers. It has since become the world's leading agency in aging, and Peter has emerged as one of the pre-eminent marketing communication experts in the global aging space. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sign up to our newsletter for more in-depth insights | Follow us on LinkedIn In today's interview we have the opportunity for a detailed conversation with a man who has been at the forefront of advertising and marketing communications for 5 decades. Founder of WPP, its CEO for 33 years, he is now the creator of S4 Capital, an entirely digital advertising and marketing business at the epicenter of a marketing and commercial revolution. Sir Martin describes his youth and upbringing, and the ambition that drove him, which he ascribes to his grandparents who arrived in the UK as refugees. He describes his path to Cambridge and Harvard Business School, working for Mark McCormack at IMG before joining Saatchi & Saatchi. He talks about the advertising world that was ripe for disruption, his decision to buy and build WPP into the world's largest agency, and the battles and challenges and near-death corporate experiences en route. He describes what lies behind his staying power, ambition, and how S4 Capital was conceived. In a rapid time period, S4 Capital has become a major force in the new world order of digital communications and already has a market capitalisation of £2.6 billion. He describes the strategy around building a purely digital advertising and marketing services business, serving major companies around the world and why the Holy Trinity of first-party data, digital content and programmatic advertising will super charge the next wave of growth in the industry. He talks about growth through acquisition, partnerships and culture and the need today to build strong links directly to the consumer and the shifting emphasis to digital, and away from legacy advertising. He explains the dominance of the major tech companies, their evolution and current challenges, and what is going on in the minds of CEOs and their boards. Finally, there is some advice from one of the world's great corporate warriors about resilience, determination and the need for speed in surviving and thriving.

Lucien Boyer, a rock star with a French accent in the world of Sports marketing, with an amazing career and stories to back it up.  Enjoy our journey through Lucien's career across France, Australia and the UK, from the America's Cup to FIFA World Cup and Coca-Cola to Louis Vuitton.  Lucien has leveraged the power of major global competitions and major commercial partners throughout his career. Enjoy the stories and the learning.  Plenty of it.   Key Highlights As a student getting involved in raising money for the French Challenger's Boat for the America's Cup, which takes him to Australia Eyes opened to the power of sports and combining his passion of sports with interest in marketing From Saatchi & Saatchi to Larousse Lamborghini Formula One  - driving revenue from 20 mil to 120 mil French France (pre EURO) Learning activation, telling stories for sponsors, branded content and content marketing Lifestyle Marketing Group (LMG), his first startup incubated by Saatchi & Saatchi – brand consulting in the lifestyle space Two Olympic Games coming to Europe, 1992, both Winter & Summer Olympics in the same year, Albertville (France) & Barcelona (Spain) – won pitch to promote the European Union Big Global Events have been his big breakthrough, next up 1998, FIFA World Cup in France Sold LMG to Havas to have access to a bigger global network. Rocky start to the new partnership, ISL part of the story Took over the whole sports business in Havas and started a global expansion drive after a new owner of the group came in At the peak 600 people, operating across 30 countries – over six years, including acquisitions – clear process and strategy in opening new offices, Coca-Cola a key client globally Acquisition of Ignition – ran Torch Relay for Coke and FIFA World Cup Trophy Tour 2002 FIFA World Cup, first EA FIFA Esports competition   Havas Sports & Entertainment (HSE), activation and execution of sponsorships (representing the client side) & creating new ideas and strategies for rights holders (Louis Vuitton Trophy Case) Olympic Bids for France, involved in many tough losses – realization that France will never win unless France has a bigger influence in global sports – moved to London   Winning agency of record for Barclays as title sponsor of the Premier League Moving up into the Vivendi Group as Chief Marketing Officer for the whole group (almost 50,000 employees) Creating new synergies across the group – used “Anglo -Saxon” Paddington Bear IP acquisition as proof of concept, new concepts in Music, Movie, Gaming, Licensing, etc across the group Vivendi integral partner in helping Paris win the bid for the 2024 Olympics & the key differences winning it this time around in his view Global Sports Week – the idea behind it. Shake, Shape & Share the future of Sport -  Next one coming up Feb 1-5th, 2021 – check out www.globalsportsweek.com Connecting six other future Olympic cities to Paris virtually Top speakers from Gerard Pique, Romain Grosjean, Justine Henin, Sebastian Coe, etc Inspiring Sport Capital – PE fund to support sports industry and new digital transformation – six major investments worth over EURO 75 million From Online Bridge to club management system to Yachting to Golf equipment – diverse portfolio – focus on growth capital, no restrictions on time and form of exit Fnatic Chairman – latest role to learn first hand the world of Gaming/Esports Helping the team grow and deal with challenges ahead – digital relationship started during Covid   About Lucien Boyer is the Chairman and Co-Founder of the Global Sports Week. He is also Founding and Managing Partner of Inspiring Sport Capital, and he has now joined Fnatic as Chairman. Lucien is also serving as board non-executive Director of Groupe Le Five. He was previously Chief Marketing Officer at Vivendi, the leading integrated media, content and communications group. Lucien has been an industry pioneer in sponsorship activation, branded content, experiential marketing, fan engagement and social entertainment. Beyond his management role, Lucien is recognized as one of today's leading experts in sports and entertainment marketing. He was awarded his first Gold at Cannes Lions in 2006, before serving as a member of the jury of the Branded Content & Entertainment category in 2014. He initiated the creation of the Global Sports Forum, of which he was the General Commissioner, a global debate platform around the sports industry's future challenges. He also is the Co-Chair of the Digital Transformation & Innovation Forum at the French Chamber of Great Britain. Lucien is a frequent speaker at many international conferences such as the Cannes Lions Festival of Creativity, Advertising Week Europe and New-York, CMO Summit, Sporsora's annual congress and the Ivy Sports Symposium. He has also been featured in many influential media including Bloomberg TV, The Guardian and Le Figaro as well as industry journals such as SportsPro, SportBusiness and SportCal. A graduate from ESSEC Business School, Lucien Boyer is 56 years old. He is married, has three sons and after 6 years in London, he now lives in Paris. Lucien Boyer is passionate about sailing, skiing, the Olympics and music.    Follow us on our social sites for the latest updates Instagram: https://www.instagram.com/sportsentrepreneurs/ Facebook: https://www.facebook.com/marcusluerpodcast LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs Website: https://marcusluer.com Podcast: https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com     Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

Today, I'm having a GAS with Richard Huntington, the Chairman of the board and Chief Strategy Officer at Saatchi & Saatchi, arguably the most famous ad agency in the UK. Richard - a self described 'high octane brand strategist' who '[hates] orthodoxy of any kind' - tells me all about his views on stakeholder capitalism, the utility of the industry, and the necessary unpredictability of creativity. -- http://gasismusic.co.uk -- © GAS™ Music 2020

Maureen Maldari is an expert in business growth, integrated marketing, and consumer healthcare. She is the co-founder and CEO of the brand content creation agency, The BAM Connection, and has worked with brands including Procter & Gamble, Advil, DirecTV, Hasbro, Northwest Airlines, AARP, and Smuckers over the course of her career. Before The BAM Connection, Maureen worked at the advertising agency, Grey, deemed one of the Top Ten Ad Agencies of 2012 by Forbes, and also served as VP Managing Director of Saatchi & Saatchi. Maureen joins me today to discuss her journey to becoming CEO and co-founder of The BAM Connection, and how leveraging professional relationships benefitted her career. Maureen shares her experiences as a woman in the workforce and the power of knowing your worth and asking for what you need. She also highlights her belief in standing in your power, setting professional parameters, and letting go while trusting that everything will be okay. “You don't have to prove it because you are it. You're doing it. You own your thoughts. You own your actions.” - Maureen Maldari This week on The Unwritten Rules Podcast: Maureen's early career journey and what she attributes her success to The power of relationships and how they can help catapult your career The importance of self-advocacy, setting parameters, and standing up for your worth Maureen's perspective on showing up as a high-performing woman in the corporate world How COVID-19 has influenced a shift in gender roles and the importance of renegotiating “unspoken assumptions” Maureen's thoughts on the concept of “benchmarking” and her perspective on rewarding employees for their performance A key career lesson Maureen wishes she would have learned earlier Why it is okay to take a moment to be proud of your accomplishments Where Maureen believes the younger generation's anxiety stems from and her advice to them What excites Maureen in her current work at The BAM Connection   Our Favorite Quotes: “At some point, we have to be able to say ‘okay, I need help right now' and be willing to ask.” - Maureen Maldari “I was so busy trying to prove myself that you kind of lose yourself in that process.” - Maureen Maldari “You don't have to always look to prove your value. You are valuable.” - Maureen Maldari   Connect with Maureen Maldari: The BAM Connection Maureen Maldari on LinkedIn Maureen Maldari on Twitter The BAM Connection on Instagram The BAM Connection on Facebook Podcast Episode: Mind Of A Mentor #69 - Maureen Maldari (Cofounder & CEO of The BAM Connection)   Writing the Rules of Women Leadership Thanks for tuning into today's episode of The Unwritten Rules with your host, Helen Appleby. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.   Don't forget to follow us on Facebook and LinkedIn and share your favorite episodes across social media. And for even more great content, insight, and inspiration on women's leadership, visit our website.   While you're there, be sure to grab your free gift - The Unwritten Rules of ‘Giving Good No' - a free chapter of my latest book, The Unwritten Rules of Women's Leadership.

Today, I'm having a GAS with Richard Denney, the ECD at St. Luke's. Richard's success began early when he became the youngest ever board member of RKCR/Y&R in 1998. He then made his reputation as a bankable creative director, cruising through the biggest name agencies in the industry - including Saatchi & Saatchi's, DDB and MullenLowe before settling in at St. Luke's. -- www.gasismusic.co.uk -- © GAS™ Music 2020

Today I am chatting with Sir Martin Sorrell, who is Executive Chairman of digital advertising and marketing company, S4 Capital plc, which currently has a market capitalization of over $1.2 billion. He was also the CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world's largest advertising and marketing services company. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. Throughout this interview Sir Martin speaks very openly and authentically about his journey. This interview is a great listen for anyone looking to gain powerful business insights from someone with decades of experience. In this interview you will learn about: How Sir Martin got his start in business What it really takes to become successful in business How the advertising industry has changed overtime Why retirement is overrated The importance of persistence and speed And so much more... Check out S4 Capital! https://www.s4capital.com/ Find this interview on Youtube! https://youtu.be/HH_AC3KXvVw Connect with me on Instagram: https://www.instagram.com/yasminarte/ Share your key takeaway on Instagram and I will repost you! Get yourself some ultra hip streetwear that actually stands for something real! Get a 10% discount at lowkeyemotional.com when you use the discount code YAS10 at the checkout! Audio edited by the wonderful Jake Babineau. You could say he's an audio genie. He's also a great musician with a crazy podcastable voice — he composed my intro! Check him out on instagram: https://www.instagram.com/jake_babineau/ Music taken from the ending of his song ‘On The Cold Tile Floor': https://bit.ly/2KQGZhN I conducted this interview on behalf of CUE (Cambridge University Entrepreneurs) You can check them out here: https://www.cue.org.uk/

Victoria Maddocks, has extensive experience in publishing, advertising, design and retail, focused primarily in the beauty and skin care market. She is currently the Vice President, Global Creative Director of Philosophy, a beauty brand that inspires women to look, live, and feel their best.Prior to joining Philosophy, Victoria worked in a similar position with Kiehl's, also a beauty brand. She was instrumental in taking the brand from one store in the U.S. to over 300 brand-owned stores in 35 countries around the world. In addition to running her own branding and consulting firm, The Victoria Maddocks Agency, she has also worked with Gucci, Estée Lauder, Victoria's Secret Beauty, Saatchi & Saatchi and The Arnell Group.In short, Victoria understands the power of great design and how to turn it into sales and profit.In addition to her keen business acumen, she brings a vibrant energy and inspirational leadership, not just to The Creator's Journey, but everywhere she goes.