Podcast appearances and mentions of debbie sterling

Sarah from the Southwest Michigan Regional Chamber, invites you to see Debbie Sterling, founder and CEO of GoldieBlox, a driving force in the STEM industry, a powerful voice for women, and a leader for the next generation of female engineers, as she speaks at the Mendel Center on March 14th. Get details and tickets at the link at smrchamber.com!See omnystudio.com/listener for privacy information.

Sarah from the Southwest Michigan Regional Chamber, invites you to see Debbie Sterling, founder and CEO of GoldieBlox, a driving force in the STEM industry, a powerful voice for women, and a leader for the next generation of female engineers, as she speaks at the Mendel Center on March 14th. Get details and tickets at the link at smrchamber.com!See omnystudio.com/listener for privacy information.

Sarah from the Southwest Michigan Regional Chamber brings us plenty to celebrate from last week’s Business Recognition Awards & Annual Meeting, as well as a Ribbon Cutting this week, and a reminder for the upcoming Economic Club event featuring Debbie Sterling in March all about Innovation! Get to smrchamber.com for details!See omnystudio.com/listener for privacy information.

Sarah from the Southwest Michigan Regional Chamber brings us plenty to celebrate from last week’s Business Recognition Awards & Annual Meeting, as well as a Ribbon Cutting this week, and a reminder for the upcoming Economic Club event featuring Debbie Sterling in March all about Innovation! Get to smrchamber.com for details!See omnystudio.com/listener for privacy information.

In this episode, Samantha and Jenny speak to Debra Sterling. Debbie is the founder and CEO of GoldieBlox, a toy company that uses storytelling and games to inspire more young girls to pursue a life in STEM. She's since been rewarded as a Time Magazine ‘Person of the Moment,' and a Forbes 40 Under 40. Debbie is also an If / Then Ambassador and as you'll hear in this episode, an inspiring Brunch Host. Techsetters is Executive Produced by Kode With Klossy and made possible by If / Then. This episode was recorded in April 2021.

Debbie Sterling is the founder and CEO of GoldieBlox, an award-winning children's multimedia company known for disrupting the “pink aisle” in toy stores around the world, and challenging gender stereotypes with a girl engineer character. In 2015, Sterling was inducted as a Presidential Ambassador for Global Entrepreneurship under the Obama administration and honored by the National Women's History Museum with a “Living Legacy” Award for her work to empower girls around the world. Here, she explores the strategies, pivots, and mission-driven commitments that have helped GoldieBlox thrive.

Meet Debbie Sterling, the Founder and CEO of GoldieBlox and a woman disrupting the pink aisle.For many women, our childhood toys consisted of Barbies, kitchen sets, and other variations of princess obsessions. And while we may have fond childhood memories with those toys, our male counterparts were being introduced to Legos, video games requiring strategy, and, following the male daredevils they saw projected on the screen. What we didn’t know was that those gender stereotypes and messages would stick with many of us long-term and even impact our career choices. And that’s exactly why Debbie Sterling, a Stanford-educated engineer, created GoldieBlox, a media and toy company that helps tackle the gender gap in STEM for young women. From years spent researching gender difference and talking with neuroscientists to a successful Kickstarter campaign that raised over $1 million dollars in pre-orders, GoldieBox is empowering girls every day and Debbie’s story is one you just have to hear directly. On this episode, you'll start to rethink pink and learn: How Debbie turn rejection into a major success, including winning a coveted Super Bowl ad The science behind the importance of role models for girls The impact of STEM careers for women   Show Notes: 28-Day Career Kickstart Career Contessa Instagram GoldieBlox

Debbie Sterling is the Founder & CEO @ Goldieblox, an award‐winning toy company on a mission to “disrupt the pink aisle.” An engineer and entrepreneur, Sterling has made it her mission in life to tackle the gender gap in science, technology, engineering and mathematics. Sterling was named TIME's “Person of the Moment” and Business Insider's “30 Women Who Are Changing the World” and is regarded as one of the leaders of the movement toward getting more girls interested in engineering and technology. In January 2014, GoldieBlox beat out more than 20,000 businesses in a contest run by Intuit to become the first‐ever small business to air a commercial during the Super Bowl. In Today’s Episode You Will Learn: 1.) How Debbie overcame the "engineering boys club" at Stanford and the a-ha moment that led to the creation of Goldieblox? 2.) How does Debbie look to overcome those really tough times as an entrepreneur, from exclusion to the "engineering boys club" to a harsh reception at an accelerator, how did Debbie look to deal with that personally? 3.) Question from Kanyi Maqubela: Is the gender diversity issue primarily a pipeline problem? Where are the key cracks in the system? What does Debbie believe is the point of key leverage? 4.) Question from Harley Finkelstein @ Shopify: How does Debbie ensure that everyone of Goldieblox's videos go viral as it does? What is both the content creation strategy? How does Debbie look to optimise distribution of their content to attain that virality? 5.) Why does Debbie believe that VCs are missing a massive opportunity by not investing in CPG and hardware? What single value add would be most attractive to Debbie for an investor entering the space? What must hardware and CPG founders really look for in their investor base? Items Mentioned In Today’s Show: Debbie’s Fave Book: The Brothers Karamazov As always you can follow Harry, The Twenty Minute VC and Debbie on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Available in carry-on and check-in sizes, Raden is the case for better, smarter travel. By pairing the lightest and most durable materials with technology, travelers can charge their devices on the go, weigh, and track their cases. Visit Raden.com to use code 20VC at checkout. After purchase, you will receive $25 credit to Uber this Holiday season. If a UK listener, head over to Selfridges.com and/or Selfridges on Oxford St. and farfetch.com to shop Raden today. The Simba Hybrid. The most advanced mattress in the world. With a unique combination of two thousand five hundred conical pocket springs and responsive memory foam, it offers the perfect support for two people. A mattress that responds to you and your partner’s sleeping patterns. Delivered free, with a one hundred night sleep trial, free returns and a ten year guarantee. Start your free trial at simbasleep.com

Risa Engel is Director of Communications at Stuart Country Day School, a PS-12 girls' independent private day school in Princeton, NJ and part of the Sacred Heart Network of Schools. Risa joined Stuart in the fall of 2010 with over 15 years of marketing communications experience in both non-profit organizations and corporate business. On April 8, 2017, Stuart hosted its first #LEADLIKEAGIRL: A Conference for Risk-Takers and Changemakers.  It was designed to showcase and inspire girls’ confidence, creativity, and leadership in STEM and entrepreneurship. The conference featured two notable speakers: Dr. Ellen Stofan, chief scientist at NASA and Debbie Sterling, founder and CEO of GoldieBlox.  $8,000 in cash prizes were awarded to young women in high school for outstanding performance in the Business Fair and STEM Talks. This event was a roaring success for Stuart and brought hundreds of new faces to the Stuart campus, extending and boosting the Stuart brand. For show notes and more brilliant ideas and brain food for school MarCom, go to http://www.inspiredsm.com/podcasts/. While there, sign up for our newsletter to make your job easier.

There’s been a lot of debate and controversy around the lack of women and minorities being represented in tech companies from entry-level to the C-suite and board room. However, what isn’t showcased is how there is sisterhood within tech, where women are helping each other out, and enacting change at every level from schools to the board room. To talk about how women are investing and encouraging each other, I’ve invited Samantha Walravens who is the co-author of the new book Geek Girl Rising: Inside the Sisterhood Shaking Up Tech. If you’re a woman, minority, or male ally you’ll learn from Samantha how: Women like Maria Klawe at Harvey Mudd have tripled the number of women graduating with Computer Science degrees Women are connecting female founders to female angel investors and influencers to grow their startups Corporations are changing and disrupting the dynamics of the boardroom   This is the last episode of FemgineerTV but don’t worry it’s not the end... After hosting FemgineerTV and listening to audience members like you for the past 2 ½ years, myself and my sponsor Pivotal Tracker decided it was time for a fun format! Starting next month, I’m going to be launching a new show called Build. I think you’ll enjoy the new format for Build. Each week you’ll receive a short video on a topic to help you build a product, company, and career in tech. So stay tuned for the launch of Build :) Want to help us get the word out about Build? Please take a moment to leave a review on iTunes here. If you’ve never left a review, here is a quick tutorial on how to do. -- Poornima: Welcome to another episode of *Femgineer TV*, brought to you by Pivotal Tracker, I'm your host, Poornima Vijayashanker, the founder of Femgineer.                                 In this show, I invite innovators in tech, and together we debunk myths and misconceptions related to building tech products and companies.                                 One of the most heated topics today is the lack of women and minorities represented in tech; from entry level, to the C suite, to the board room. While we all know this is already a problem, in today's episode, we're going to be talking about some of the solutions, and showing how there are companies and organizations enacting these solutions.                                 And to help us out, I've invited Samantha Walravens, who is the coauthor of the latest book, *Geek Girl Rising: Inside The Sisterhood Shaking Up Tech*. Thanks so much for joining us today, Samantha.   Samantha: Thanks for having me!   Poornima: Yeah, it's wonderful.                                 Let's start by talking about why you and your coauthor, Heather Cabot, decided to write this book.   Sharing The Unspoken Narrative of Women In Technology   Samantha: The inspiration for this book was a conversation I had about three years ago with a friend of mine, who's been in Silicon Valley for 20 years. She's a woman, she's the VP of sales in business development, and she's worked in a number of tech startups, and we were having coffee, and she said, "Sam, I cannot tell you what just happened in my performance group review, it was last week, and my manager commented on what I was wearing, the color of my dresses, the jewelry I wore, and he told me that I was too aggressive, and too bossy, and I needed to tone it down a bit." Meanwhile, she is the head of sales, and she was rocking her number out of the park. So she said, "Sam, you've got to write something." She knew I was a journalist. She said, "You've got to write something and you have to talk about this kind of discrimination and this kind of sexism in Silicon Valley."                                 Mind you this is before the *Newsweek* article came out, "What does Silicon Valley really think of women," people were discussing women in technology, but it really was not a top of mind—and so I started to do a little digging, and researching and interviewing women. And what I found was, yes, there's sexism, there is harassment, there's discrimination, there's unconscious bias, it's there, it's a problem we need to talk about it and deal with it.                                 But there was another narrative, another discussion that wasn't being told, which was: these women want to talk about the companies they were building, the technologies they were creating, the women who are supporting them and helping them along the way in their careers. There was this whole other narrative that was missing from the conversation that was happening in the national news media about sexism in Silicon Valley.                                 And I thought, "we have to discuss this." So, Heather Cabot, who's my coauthor, was in New York, I'm in San Francisco, we talked, and she said, "Sam, I've been researching this topic," it was kind of a coincidence, it was like one of those weird moments of weird fate. And she said, "I've been researching this topic, let's work together." So we put our heads together and we just started digging into the topic, and it's been three years now, and finally the book is coming out!   The Sisterhood That Is Supporting Women In Tech in Silicon Valley And Beyond   Poornima: So one thing I experienced early on in my career, and it keeps me motivated, is the women who inspired me. So, early on, when I was a college student in engineering school, I had a professor, and she had twins, and she was doing her research, and she was teaching, and she was leading the department, and I thought, "If she could do it, I could do it." And as I was reading the book, I noticed the theme of the sisterhood kind of coming up again and again.                                 Tell us how you discovered this theme as you started writing or as you were doing your research.   Samantha: Of course. Well, I too had a mentor back in my Silicon Valley days when I worked for a software startup during the dotcom boom in 1998 to about 2003, so I saw the dotcom boom and the bust happen, I was living through it, our company went public, stock went to 130, then went down to two, so I lived and breathed the dotcom boom and bust.                                 My manager/boss at that point was Carol Carpenter, who has since gone on to become—she was the CEO, actually CMO of ClearSlide and then CEO of ElasticBox, so she's a prominent woman in Silicon Valley, and she really pulled me up. She really, when I was lacking confidence, and I thought, "I can't do this," I'd just had my baby, my first baby, we were going public, and I thought, "I can't do this, this is crazy." We're working 24/7 and I have a newborn at home. She was the one who said, "Sam, you can do it, you can do it." And having that kind of mentorship and that kind of woman who was going through it herself pulling me up, really encouraged me.                                 So as we were researching the book, we started noticing these pockets around the startup universe, women who were supporting each other, investing in each other, encouraging each other in their careers and inspiring the next generation of girls and young women to pursue technology and continue their careers in technology.   Encouraging The Next Generation of Women To Consider Careers In Tech   Poornima: Yeah, that's great. I think you're absolutely right, that is a narrative that's missing from the media and more women need to know that that's out there as well, so that they don't feel like all there is is just what the media portrays.                                 Now, the first place that you write about change happening is at the primary school up to the high school level, so walk us through what that looks like.   Samantha: Well, fortunately, before Obama left office, he did create an initiative, a $4 billion initiative called "Computer Science for All" that is encouraging and putting funds towards creating computer science curriculum in schools throughout the country. I was so excited to read about Rahm Emanuel in Chicago, in the Chicago public schools now, computer science is a requirement for all high schools in Chicago. So I think we're going to see more of that.                                 When you look at the numbers, though, we still have a long way to go, cause 25% of high schools in the U.S. offer computer science, I think it's like 22% of girls, of students taking the computer science AP exam are girls, so we still have a long way to go.                                 What we noticed, though, it's sort of this grassroots movement of women who are encouraging the younger generations to start building, to start creating, to start coding. For example, we start our book talking about Debbie Sterling, who's the founder and the CEO of Goldie Blocks, and she's got this great—I have two little girls, we have it at home, it's a great toy that encourages girls to build, and there's a really fun, positive role model, Goldie, who builds a spinning machine and she has all these sorts of engineering—you wouldn't even know it's engineering, it's really just building Ferris wheels and building merry-go-rounds and all these fun things, along with the story, talking about Goldie and her friends, and how she's building these different fun games and amusement park rides. We have that in our household.                                 These are the kinds of things that women are doing to try to inspire the next generation. There is a woman in our book who started a company called Bitcode, she's actually working with the public schools to get them to use video to teach girls how to code. So if you have kids you know that they're on video, they're on YouTube, and they're really tech savvy. I have four kids, they can get around YouTube, and iMovie, and they're all over it. So, this tool is used in the public schools, to teach coding, using videos, to make it fun.   How Colleges Are Changing The Ratio Of Women Graduating With Computer Science Degrees Poornima: It's great, yeah, it's good to see these grassroots efforts, so that even if there is kind of a gap in terms of change for public schools or the school system in general, there's ways in which parents and teachers can supplement that.                                 So, the next place in which a lot of women and minorities drop off is at the college level, tell us who's working on changing that.   Samantha: Well, we had the most amazing experience at Grace Hopper in 2015. I believe you were there, and Heather and I, my coauthor and I went, and just to see, I think it was 12,000 women there in computing, and it is a true celebration. And to see the enthusiasm and the excitement and the bonding between these young women, it was so encouraging.                                 When you look at specific colleges, there's a lot being done to encourage more women in to pursue technology and computer science. I met with Maria Klawe, who's the president of Harvey Mudd, and wow! What a firecracker she is, she skateboards around campus, she's just a really fun, wonderful woman, and she implemented a program along with her colleagues a few years ago, where there are two tracks for computer science, so as a freshman you can take the gold track or the black track.                                 The gold track is for students who have not had any computer science experience in high school; the black track is for students who've had some experience. So, by doing this, the students who have not had experience don't feel so impostered, they don't have the confidence cause no one's had this experience, so they get through this year and I spoke to a couple of students who have taken these classes, and they say that by the end of the year, everyone's pretty much at the same level.                                 So, she, Maria Klawe, and her team has tripled the number of women graduating with computer science degrees at Harvey Mudd in the past ten years, and the number is, I hate to throw in all these numbers, cause they get little mind boggling at times, but 55% of the computer science graduates at Harvey Mudd are now women.   Poornima: That's great, it's a nice change to—the numbers go up.   Samantha: There's also Stanford. Another example of what's going on to encourage women to pursue computer science is Stanford University, of course a top institution, but they have a Women in Tech group called She++, which was started by Ayna Agarwal, and who was not even a computer science major by the way, but she started this group to encourage women and they had a Gala, every year, which gathers all the women in technology, not just Stanford. What they do is they go out into the communities and they take on high school students in different communities around the country and they support these young high school girls to start programs in their communities. For example, I live out in Marin County, and there is a girl who started a robotics happy schooler box program in Marin City, which is an underserved community in Marin County, and she runs this afterschool program in Marin City.                                 So all of these girls around the country who are starting these programs through She++ gather together for this gala, and I am telling you, if you could be there to see these college women, these high school girls who came, they were dressed to the nines, they were glamorous, I mean, talk about debunking the myths and breaking stereotypes about what a woman in tech looks like, I mean, we could have been in an LA nightclub, not to sound like—but they were so beautiful and wonderful and smart and excited to talk about their programs, and they were so excited to be in technology. And again, this is why Heather and I said, "This is a story that no one sees," you don't see this kind of enthusiasm around technology, you see, "Oh, it's so hard, numbers are dropping, it's all doom and gloom." And so we really wanted to tell that other story.   The Angel Investors And Others Who Are Supporting Female Founders   Poornima: OK. That brings us back to industry, and I know there's a lot going on at the corporate level, as well as startups. I'm of course partial to startups, so let's start there and talk about how the ecosystem is changing for women and minorities.   Samantha: There's a lot of momentum behind supporting female founders. For example, there are accelerator programs like the Women Startup Lab, which is down here at Menlo Park; there's MergeLane, which is in Colorado; there's The Refinery in Connecticut. These programs focus on female founders, and really giving them the tools, the skills they need to grow their company into a venture, fundable company. And they give the tools to learn how to pitch venture capitalists, and we all know the venture capital world is very male dominated.   Poornima: Yeah, it is a challenge. I know I've had my fair share of doing the fundraising.                                 So, there's a very common problem around women and minorities getting up and pitching their business to VCs, either male VCs not getting their idea, or they don't think it's a big enough market, or there's a lot of unconscious bias around it, so how are women getting their training to get over all of that?   Samantha: Well, you've started a company, so you know what it's like. The founders that we've met, that I've met in my journey with this book, are so passionate about their idea. But you can have an idea, and it's not going to go anywhere—you have to have the product market fit, you have to test the idea, you have to build your team out—and so these programs are really teaching women what they need to do to get to that level, to actually pitch to investors. But when you look at the numbers, I think it's 10% of the venture funding, globally, goes to female founders—it's still a really small percentage.                                 We've also noticed that there's women who are angels. So angel investors who fund companies at the early stages—for example, Joanne Wilson, aka Gotham Gal, who has a tremendous momentum in New York City, who has invested in a number of really great companies; Caren Maio, Nestio, Shanna Tellerman, Modsy—she finds these women, who have ideas that are big, that are scalable, and she nurtures them, and she's like the fairy godmother to these women. And there are other women that we talk about, we'd had to read the book to learn about all of them, but there are women who really take these female founders under their wing and support them on their journey.   Poornima: I think it's great that there are women like Joanne Wilson out there. Do you have a sense of how many companies she's invested in?   Samantha: Joanne Wilson has invested in around a hundred companies, and they're doing fantastic. One of them, Shanna Tellerman, started the company Modsy, which is an immersive, 3D environment for home décor, home design, and she told us that she created this project called “The Pinnacle Project,” at Park City, Utah, and it was Wednesday through Sunday, I think. And she invited Joanne, and Susan Lyne, and a bunch of angel investors, as well as a number of female founders, to come gather, network, ski, and have fun, and she said it was funny, because all the women were thinking, "We should be home, we should be working, we should be with the kids, we have so much to do," and she said she had to tell and remind people that, "This is what the guys do. They have a boys call and they pick off and it's all about business, whereas women don't have that sense of, “Let's go out to ski, or golf,” and that kind of networking, so it was an example of this pinnacle project, which is going to happen recurring every year, of, "OK, women, we can get together, have fun together, network, introduce each other to investors and influencers, and have fun while we're doing it. It's OK."   Poornima: Yeah. That's fantastic. And I think another thing you had mentioned pipeline ventures, or pipeline angels?   Samantha: Pipeline angels, yes, yes. Natalia Oberti Noguera is a force of nature and she started this angel investing group for women and I went through it and Heather went through it. I did it in San Francisco, Heather did it in New York, and basically it's a training, it's a bootcamp or a training program for women who are credited investors, to learn how to invest in female and minority-led companies. So it walked us through the process of how do you set evaluation on a company, what do you look for in a startup that you're investing in, what kind of traits you want to look for in the team, what's going to make this a good investment. So it trains women to invest as angels, and then you actually make an investment at the end.                                 We made an investment in a great startup—which I believe is still hush hush, underground at this point—but I believe we made a great investment and we're following the course of these early stage female founders, and it's really her goal to change the face of angel investing, to increase the amount of money going towards these early stage female founders.   Poornima: As we were doing research for your book and when I was reading it, I noticed that there was some astonishing findings, like only 11 companies that were founded by African-American women have received funding over a million dollars. So walk us through who is working to change this.   Samantha: Well, that number has actually increased, it's now 13 companies that have received more than a million dollars, but the numbers are still really low. One woman who is really on top of this problem is Kathryn Finney, who is the founder of DigitalUndivided, which is an organization whose main purpose is to increase the number of women, minorities in the tech world, latino women, and black women founders, and she just recently launched an accelerator, in Atlanta, Georgia, called the Big Innovation Center, and I think their first cohort is gathering this year to help skill up and prepare these minority founders to raise money.   How Tech Companies Are Growing Up And Changing How The Nature of Work   Poornima: So let's switch gears, and talk about corporations. We previously had Lisen Stromberg on the show, talking about the changes that were happening for parents—what have you seen?   Samantha: Well, what we've noticed is that Silicon Valley is growing up. They are trading in their ping-pong tables and foosball tables for nursing rooms, which is inspiring to see. When I started out, I had my Medela Pump in Style in a cold bathroom out of the courtyard of our startup, so it wasn't pretty, but we spent a day at Eventbrite not too long ago, and Julia Hartz, who's now the CEO of Eventbrite, it's very focused on woman, developing women in leadership positions and allowing for work-life balance. And I say that word, “work-life balance,” a term that is loaded, what she's trying to do with that company is focus on the whole person, not just the employee self.                                 For example, they have a program called “Take the time you need.” So if you need time to care for a child or to care for an adult, you can work from home, you can take time off, so she's really interested in her employees, and telling her employees, "You can do what you need to do, so you can live a life and you can be an employee."                                 And she also tells the women who are having babies at her company, she says, "You know what? You can get through the first six to nine months," it gets a lot easier, because a lot of women when they have their babies early on, they think, “I can't leave this poor creature alone with a daycare with a babysitter,” and she says, “If you can just get through that”—she's got two little girls herself—”If you can just get through that time, stick with it, come back, and we will support you while you're doing it,” which is fantastic.   Poornima: You also showcase companies like Power to Fly. Walk us through what Power to Fly is.   Samantha: Yeah, Power to Fly was started by Milena Berry and Katharine Zaleski. Katharine actually wrote an article apologizing to all the mothers out there. Before she had children, she was a little bit judgemental of mothers taking time off and having to leave work early, and then she had her first baby and she thought, "Oh, my gosh, this is really hard," so she and Milena got together and started this company, Power to Fly, which connects women with remote and flexible job positions, so they can actually care for their family and pursue careers in technology. The great thing about technology is that it can be done remotely. Especially if you're in coding, you don't have to be in an office 24/7, so Power to Fly works on that.                                 Another great program is Tina Lee started a program called MotherCoders, and she's based in San Francisco, a fabulous woman, her program retrains mothers in tech skills, so they can go off and they can—either they've taken time off or they have background in some other field, they can skill up in technology, and go out and get the tremendous amount of jobs that are available in technology as they get back to work.   Disrupting The Boardroom   Poornima: Well, that brings us to the boardroom, so walk us through what changes are happening there.   Samantha: The number of women holding board seats in our country is still very, very low, I think the number is 18% of board seats at Fortune 500 companies are held by women. So we still have a long way to go.                                 One real pioneer in this area is a woman, her name is Sukhinder Singh Cassidy, she's fabulous, she is the CEO and founder of a company called Joyus, a tech company, and she, a few years ago penned an article called "Tech Women Choose Possibility." And she really wanted to profile the women in Silicon Valley, in the startup world, who are doing great things, just founding great companies. There was a lot of positive response to that article, and so she created an organization called #choosepossibility.                                 Part of that organization is a group called, or an initiative called "The Boardlist." And basically it's a matchmaking tool that matches qualified, board-ready women with startup, tech companies, looking to fill board seats with women, so she made that happen, and they placed three women on the board, which it seems like it's very low, but what they're doing is they're connecting the VCs and the startup companies with these women, and a lot more placements have been made not directly through the platform, but just through the connections that have been made on this platform.   Poornima: OK, great, so it's good to know that there is some change happening at the board level as well.                                 Well, thank you so much for joining us today, Samantha, I know our viewers out there are going to enjoy reading your book, *Geek Girl Rising*. And for our viewers who are women, minority, and allies, is there anything else you would like to share with them in terms of resources?   Samantha: Yeah. I would love to see everybody come to our website. We have a gazillion resources on how you can join the digital revolution, just take a peek.   Poornima: Thanks for tuning in today and special thanks to our sponsor, Pivotal Tracker, for their help in producing this episode of *Femgineer TV*. If you've enjoyed this episode, then please be sure to share it with your friends, your teammates, your boss, and everyone so that they get to benefit from all the great resources, and subscribe to our channel to receive the next episode.                                Ciao for now! -- FemgineerTV is produced as a partnership between Femgineer and Pivotal Tracker. San Francisco video production by StartMotionMEDIA.

Debbie Sterling, founder and CEO of GoldieBlox, shares her evolution from lonely inventor to inspiring entrepreneur with a vision to give young girls the confidence to become engineers through hands-on play. Sterling talks about overcoming gender stereotypes and her own fears, as well as the entrepreneurial challenges of embracing failure and succeeding despite scant resources.

Debbie Sterling, founder and CEO of GoldieBlox, shares her evolution from lonely inventor to inspiring entrepreneur with a vision to give young girls the confidence to become engineers through hands-on play. Sterling talks about overcoming gender stereotypes and her own fears, as well as the entrepreneurial challenges of embracing failure and succeeding despite scant resources.

Debbie Sterling, founder and CEO of GoldieBlox, shares her evolution from lonely inventor to inspiring entrepreneur with a vision to give young girls the confidence to become engineers through hands-on play. Sterling talks about overcoming gender stereotypes and her own fears, as well as the entrepreneurial challenges of embracing failure and succeeding despite scant resources.

The controversial copyright battle between GoldieBlox CEO, Debbie Sterling, and the Beastie Boys has brought the subject of women in engineering to the foreground.  In this podcast, David Newhoff speaks with technologist and industrial designer, Carla Diana. In January of 2013, Diana wrote an article for The New York Times about how we interact with robotic machines, and how that interaction is anticipated by designers in the early stages of development.  Most recently, Diana published a book called LEO the Maker Prince, a children’s story that works in conjunction with projects kids can do using a consumer-grade 3D printer.  This is Part I of David’s interview with Carla Diana.  They discuss design, smart objects, and the responsibility of designers to consider the social implications of their products. Listen to Part II next.

On Broad Topics with Laura Nickerson we dig into the issue of working vs staying home parenting with the help of Working Mom Lara Baden, Stay at Home Mom Tracy Labat, and Working from Home Mom Amberly Crouse Knox. Also don't miss interviews with Debbie Sterling from the engineering toy for girls Goldie Blox (www.goldieblox.com), Kathleen Rubin from "Happy Face, Sad Face" (https://www.facebook.com/SFaceHFace?fref=ts), and The Movie Guys www.themovieguys.net) Oscar Picks.