Podcasts about demand metric

Do you know the difference between a plan and a strategy? To reach your business goals, you need both. Today's guest shares a new approach to growth strategy. As the Founder and CEO of Demand Metric, Jesse Hopps has spent the last 18 years working with senior executives at many of the world's largest organizations to accelerate revenue growth with focused problem-solving. He's on a mission to help 500 clients earn $500K+/year in semi-retirement doing growth strategy work. He is disrupting what he calls the broken growth model of the Strategy Consulting industry, which is largely controlled by Ivy League firms that are being increasingly questioned about the effectiveness and value of their services. Demand Metric has served over 8,000 clients including Microsoft, Salesforce, Apple, Amazon, Fidelity Investments, US Bank, Verizon, and many more!  Building a Marketing Membership Jesse and his partners grew a community of over 250,000 marketing professionals through SEO content marketing and email. Their goal was to provide a productized version of consulting through research-based, customizable tools. Today they have over 670 templates, including everything from case studies to marketing plan presentations, job descriptions, and CRM assessments.  A major turning point for the company came when they started content licensing with large organizations, first the American Marketing Association (AMA) and later the Association of International Product Managers & Marketers (AIPMM). Those partnerships put Demand Metric on the map as a credible brand and industry leader. Soon enough, more organizations began to reach out for research reports and custom content. Plan vs. Strategy Jesse's mission is to disrupt the consulting industry by providing more value to the client. His approach is based on the book Good Strategy, Bad Strategy by Richard Rumelt, which focuses on challenges over goals. Most business leaders base their strategy on goals: they want to reach a certain revenue number and they have a plan to achieve that goal. But you need a strategy to overcome any potential obstacles on the path to that goal. The first step is to get all the issues on the table that might prevent you from achieving your vision. Then, figure out which problems you need to solve to make achieving your goal inevitable.  Enjoy this episode with founder Jesse Hopps… Soundbytes 12:46-13:20 “They taught me that if you've got emails and people that are engaged and a good audience, you can monetize this. I had no idea, that wasn't what we set out to do in our business. It was always a subscription model, working with these associations. I said, ‘What do people pay for that kind of thing?' They said, ‘We'll give you $5,000 if you send this email out. I said that's probably the easiest $5,000 I've ever made in my life.”  24:13-24:39 “Anyone who's been in consulting knows it can be very lonely if you're an entrepreneur or solopreneur. So having a group of others, going through building their business, bouncing ideas off of them…We've built online communities before. It's hard to get them really active and a great culture in a community, but this one kind of just took off on its own. I think mainly because there was a common purpose and vision for the group.” 31:03-31:24 “The art of strategy isn't so much about setting big goals and then creating a bunch of disconnected initiatives around hopefully all these things added up will equal us hitting the goal. It's about getting all the issues of why you maybe won't hit that goal on the table and figuring out what would need to be true, what would need to be solved, in order to make achieving that goal inevitable.” Quotes “Everything we've built has been based on request.”  “We take theory and turn it into simple, practical tools that are flexible and customizable.” “There was an alternative way to deliver value to a big company that the big consulting don't really do. The client taught me that there's a lot of value in having someone work alongside of them and their team as a coach.” “I want to disrupt the traditional consulting paradigm. I think the McKinseys of the world have been charging a lot of money for nice-looking plans, but a lot of them fail to get executed.”  “The art of strategy isn't so much about setting big goals… It's about getting all the issues of why you maybe won't hit that goal on the table.” Links mentioned in this episode: Demand Metric website: http://www.demandmetric.com  Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jessehopps  Connect with Jesse on Instagram: https://www.instagram.com/jessehopps/ 

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President & CEO of Octain, Clare Price.Claire Price brought her extensive background as an analyst and research director for Gartner, greatly influencing her marketing approach. She passionately spoke about the necessity of a systematic approach to marketing, especially for small business owners who often face significant challenges in this area. One of Claire's most impactful points was about the value of building long-term relationships. She explained how these relationships could significantly impact business success, emphasizing that marketing is not just about transactions but about creating lasting connections with customers.Claire introduced listeners to Octain, which she described as the first true marketing operating system designed specifically for small businesses. Octane aims to replace inefficient trial-and error-marketing with a sustainable, systematic approach. Claire outlined how Octane provides a turnkey system encompassing strategy, smart execution, and automation, all crucial for supporting small businesses in their marketing endeavors.She also shed light on the role of growth architects, who are instrumental in implementing the Octane system. These architects work closely with businesses to ensure the marketing operating system is tailored to their needs and goals.Key Points from the Episode:Importance of systematic approach to marketing for small and medium-sized businessesChallenges faced by small business owners in marketingValue of building long-term relationships for business successIntroduction of Octain as a marketing operating system for small businessesTurnkey system of sustainable marketing operations provided by OctaneRole of growth architects in implementing the Octain systemThe target audience for leveraging the Octain operating systemOverview of the book "Smart Marketing Execution" and its resources for small business ownersEmphasis on effective execution and integrating automation systems in marketingAbout Clare Price:Clare Price, CEO of Octain Growth Systems in Raleigh, NC, specializes in scalable growth and is a luminary in B2B marketing strategies. Her expertise is distilled in her book, "Smart Marketing Execution," guiding businesses from haphazard marketing to sustainable, profit-boosting operations. Previously, Clare honed her skills as a Research Director at Gartner's Internet Strategies Service and Vice President of Research at Demand Metric. A prolific writer, she's authored five marketing playbooks, a remote work guide, and the cyberthriller "Web of Betrayal." Clare is a sought-after speaker, engaging with organizations like the American Marketing Association and Women in Technology International. Beyond her professional endeavors, Clare is an amateur ornithologist and adores her Shetland sheepdogs, Toby and Ashton.About Octain:Octain Growth System revolutionizes business growth through its integrated marketing operating system, combining strategy, smart execution, and automation. It starts by crafting strategic blueprints in six key areas: brand positioning, customer acquisition, message clarity, market expansion, sales enablement, and product innovation. Using a proprietary decision framework, Octain develops a roadmap for smart execution, aligning actions with goals. The final step involves automating marketing and sales activities, ensuring sustainable boosts in performance and productivity. The outcome is a transformative shift from erratic, inefficient marketing to a...

About Clare Price: Clare Price is CEO of Octain, a marketing consultancy that is transforming the way companies do marketing. She started working remotely in the 1980s as a tech reporter for InformationWeek magazine, and later as a research director for Gartner. Before launching CFP MediaGroup (now Octain), she was Vice President of Research for Demand Metric, a strategic marketing advisory service where she led the research analysis into cloud computing applications for marketing automation, social platforms, and several other products. Clare is the author of two books and an experienced speaker with clients like the American Marketing Association, Vistage, and many others. Check out the latest episode of our Conversational Selling podcast to learn more about Clare.In this episode, Nancy and Clare discuss the following:Octaine Growth Systems - the new force in modern marketingWays to determine the best strategy for each companyTransitions from trial and error to predictable revenue growthEncouraging sales and marketing teams to work together Main facts from Clare's book “Smart Marketing Execution”Customer Targeting and ProfilingAI revolution and why should we be cautious about it Key Takeaways: For most small business owners and fractional consultants, the brand is your reputation.We recommend understanding the customer's Why, not Who the customer is.You need to change the way marketing needs to redefine marketing.But I do think that the caution is to let AI do the work for you but don't let it think for you.Challenge your assumptions."We start with the structure that we've developed is what we call a canvas model, and we start with discovery. It is understanding where that company is in terms of what we call the six areas of market acceleration, which are brand development, customer acquisition, message clarity, market expansion, sales enablement, and product innovation. So, we will do a discovery assessment of that company in those six areas to see where they are today, where are their gaps, where are their opportunities, and from that standpoint, then we do an evaluation and recommendations." – CLARE."And what our sales enablement module does is bring the marketing and sales team together to create a unified team. We have a lot of tools that we use to help the team understand each other because you're more on the sales side, and I'm more on the marketing side. We have different ways of looking at the world, right? So, the marketing person is looking at the forest, and the salesperson is looking at that one tree that is going to give them the clothes they need for that month, right? And so, we have different ways of looking at the world, and we must understand and share each other's perspectives. So, one of the things that we recommend in the book with our sales enablement module is what we call ride-along: where the marketing person will get in the car. You want to do the physical live ride-along and drive up to the business owner's door or the virtual ride-along where they are in the Zoom call, and they can see how the salesperson navigates through the sales call. And we feel that that's a really good way to learn how to walk in each other's shoes. By contrast, the sales team could also get involved with our sales enablement approach in doing some planning for a marketing event like a conference or putting together a specific piece of collateral or material so that they kind of see, well, how does that marketing person put their magic together?” – CLARE."I think there have been a lot of changes, but I think the biggest change is from broadcasting your offer to personalizing, individualizing, and presenting deep individual value to your target. The idea of broadcasting out, we've got, you know “Hey, 25% off. Will you get it now?” is not something that a lot of savvy consumers want. And particularly the younger generation, millennials and younger, don't want to just buy a product or buy a professional service because it's going to solve a problem. They want to be part of something that's going to make their life, their community, and the world better. And that's a big shift." – CLARE. Connect with Clare Price:LinkedIn: https://www.linkedin.com/in/clareprice/Octaine Growth Systems:https://octaingrowth.com/Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/  Connect with Nancy Calabrese: Twitter:https://twitter.com/oneofakindsalesFacebook:https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/Website:https://oneofakindsales.comPhone: 908-879-2911 LinkedIn: https://www.linkedin.com/in/ncalabrese/Email: leads@oneofakindsales.com 

In this episode of Chasing the Insights, I talk to the smart marketing expert, Clare Price. Clare talks to us about the #1 growth killer of businesses. Clare Price is the President and CEO of Octain Growth Systems, the marketing operations company that helps you take control of your marketing through smart execution. Her new book, Smart Marketing Execution, defines the strategies, execution process and automated systems mid-market companies need to use to accelerate their profits, performance and productivity for a successful exit. Prior to launching Octain, Clare was a Research Director for Gartner's Internet Strategies Service. She also served as Vice President of Research for Demand Metric, a strategic marketing advisory service. At Demand Metric, she led the research analysis into cloud computing applications for marketing automation, social platforms, CPQ software, sales enablement, and cloud knowledge management. In addition to her upcoming book, Smart Marketing Execution, Clare is the author of five marketing playbooks, Make Remote Work, a guide to success in the remote economy, and the bone chilling cyberthriller, Web of Betrayal. She has been a featured speaker for the American Marketing Association, Vistage, the California Society of Association Executives, Women in Technology International (WITI), eWomen Network and the U.C. Davis Graduate School of Management. On a personal note, Clare is a foodie, amateur ornithologist, and proud Mom of Shetland Sheepdogs Toby and Ashton.

If you're looking for one of the best ways to generate leads for your organization, look no further than content marketing. Demand Metric revealed that content marketing generates 3 times as many leads as traditional marketing. And costs 62% less. Content marketing generates 3X as many leads as traditional marketing. I'm going to show you 5 effective ways you can start implementing today to generate leads with content marketing. Step 1: Create a buyer persona Capturing the wrong leads is as bad as capturing no leads. In fact, it's probably worse because you'll waste your resources on a lead that's unlikely to be your customer. Therefore, when I talk about generating leads, I mean generating the right leads. And to do this, you need to specify the type of people you want as your leads. Step 2: Leverage content syndication Having valuable content on your company blog can bring in many leads for your business. But what if you have an obscure blog that nobody reads? Then the great content that you've put a lot of effort in would massively underperform. Step 3: Provide lead magnets and content upgrades Nowadays, people are reluctant to share their contact information because their inboxes are already full of junk. To capture that lead, you have to first provide value. And that's the function of lead magnets. They help to solve a problem for your audience. What are the characteristics for effective lead magnets? Step 4: Improve your landing pages When you consider that most single landing pages are built specifically to capture leads, then creating them without thought means you're essentially throwing your leads away. Step 5: Use guest blogging to capture leads Guest blogging is a valuable activity to improve brand awareness and gain quality backlinks. However, one advantage that most people fail to take is capturing leads through guest posts. You may ask: how can I do that? The key here is to make your lead magnet relevant to your guest post. You can also share the link in the body of your post where it is relevant. And depending on the website you're writing a guest post, you can even add your content upgrade in the body of your post. Globally Recognized #Digital​ #Marketing​ Certifications: https://thedigitalmarketinginstitute....​ INTERNATIONAL INSTITUTE OF #DIGITAL​ #MARKETING​ ™ Learning Leaf: https://thedigitalmarketinginstitute....​ For Course Details: https://thedigitalmarketinginstitute....​ ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing​ #digitalmarketing​ #digitalmarketing​ #marketing​ #socialmediamarketing​ #socialmedia​ #business​ #marketingdigital​ #branding​ #seo​ #instagram​ #onlinemarketing​ #advertising​ #digital​ #entrepreneur​ #contentmarketing​ #marketingstrategy​ #digitalmarketingagency​ #marketingtips​ #follow​ #smallbusiness​ #design​ #bhfyp​ #love​ #webdesign​ #like​ #photography​ #graphicdesign​ #content​ #art​ #fashion​ #bhfyp --- Send in a voice message: https://anchor.fm/iidmusa/message

The Only Digital Content Calendar Template that Just Works So, you finally want to take your marketing seriously and you decided to make a content calendar for yourself. In the last few years, you have been procrastinating when it comes to showing up online consistently. In fact, you have purchased physical planners and calendars in the past where you had great intentions at the start of the year. However, you ran out of steam after the first 3-4 weeks of using those systems. What you need this time is something that will work for 1-2 years without the need to make another investment every year. While using coloured pens and parchment paper is super exciting and inspirational. You are just looking for something that will get you more visitors, leads and sales because that is what matters the most. If only you can find a simple example or template that you can implement in a matter of hours instead of days or weeks. In this post, you will learn how to make your very own content calendar so that you can get better results from your business marketing efforts. Why Use a Content Calendar for Your Business In case you are new to content calendars, let me spend some time explaining what they are and why you should use them. A content calendar is a sheet, app or place where you can plan, create and schedule content over a specific time period. Many small businesses tend to plan their content over a 90-day or 12-month period. The main reason why small businesses use a digital content calendar is because it helps them to organise their marketing efforts. It also helps them to set goals and to track their performance against these goals. You can think of it like taking a 10,000 foot view of what is happening when it comes to promoting your business. With a content calendar, you have the flexibility to plan and organise content like blog posts and events. As well as social media posts and even podcasts and/or videos. Content Marketing Statistics You Should Know Did you know that 61% of consumers buying decisions are influenced by custom content according to Dragon 360? This means that the more time you spend planning out your content to match your ideal client the higher the chance of a conversion. Content marketing costs 62% less than traditional forms of marketing and it generates 3 times more leads based on stats from Demand Metric. Also, from Demand Metric, 80% of people prefer to learn about a brand through custom content that they find online. 69% of marketers are planning to increase their use of YouTube while 66% of marketers are using Instagram based on a Social Media Examiner report. While 67% of marketers are planning to increase their organic use of the Instagram platform. Social Media Examiner also reported these next two statistics. 86% of marketers surveyed believe that social media increased the exposure for their business. Instagram and Facebook are the top two social media platforms used by marketers with 94% using Facebook and 76% using IG. Digital Content Calendar Prework Before showing you how to make a content calendar there are a few things that you need to have before getting started. One of the key things you need before planning 90 days or 12 months on content is understanding your ideal client. You need to know their likes, dislikes, pain points, goals, habits and values. In case you did not get a chance to map that out just yet this is a great time to get started. Here is a list of questions you need to ask about your ideal client. AgeGenderWhere do they live? (country, city)Do they live in a house or an apartment?Their neighbourhood, what does it look like?What are their daily, weekly, monthly or annual challenges?Outline their biggest needs?The kind of problems they are trying to solve personally, financiallyTheir deepest desires and dreams for them and their family, what are they?

As we are all aware by now, a huge amount of global workers are continuing to work their jobs from home. Thousands of workers that used to commute and work in a physical building are now hold up in their dining rooms, bedroom, dens and basements or garages, working hard to keep companies moving forward. We have a guest on today, Clare Price, that has been a WFH person most of her career and has taken all the things she has learned and written and great "how-to" book, called Making Remote Work. Please feel free to download her book from the link below, compliments of Science Of CX. Clare Price is CEO of Octain, a global strategic planning consultancy that helps small and mid-market companies grow to dominate their markets by Fueling the Speed of Business. Clare began working remotely in the 1980s as a tech reporter for InformationWeek magazine, and later as a research director for Gartner. Prior to launching CFP MediaGroup (now Octain), she was Vice President of Research for Demand Metric, a strategic marketing advisory service where she led the research analysis into cloud computing applications for marketing automation, social platforms, and several other products. Clare is an author of two books and an experienced speaker with clients like American Marketing Association, Vistage, and many others. Twitter: @clarestweets LinkedIn: Clare Price Free Book download: MAKE REMOTE WORK: A Resource Guide for Thriving in the Remote Economy Website: https://www.octaingrowth.com/

Jesse Hopps, CEO and founder of Demand Metric joins us, after talking to hundreds of marketers, to share what he’s learned about the shocking gap between what popular surveys are saying about the adoption of agile marketing and what he's actually seeing in the marketplace. We also dig into how the tech shift has changed the dynamic of who's teaching/learning in the workplace, what to look for in an agile initiative leader, and what you should be watching for when you evaluate an agile marketing project management system.

Vidyard and Demand Metric recently released their video benchmark report for 2019 containing trends in the business community when it came to video. In this episode, we're diving into what the findings revealed and what it means for your organization. Visit Our Website: https://www.impactbnd.com Subscribe on YouTube: http://bit.ly/2zhiunj Join the FSM Facebook Group: http://bit.ly/2FYYatS LOOKING FOR VIDEO TRAINING OR PRODUCTION? Book a Video Marketing Workshop and start creating professional-grade marketing videos in-house. From composition and lighting to on-camera behavior and editing, we can teach you! https://hubs.ly/H0g3NVQ0 Video Production, Training, and Consulting at IMPACT ► https://hubs.ly/H0g3Q2D0

While ESPs focus on the specific email delivered to your inbox, MSPs focus on your entire mailbox behaviour to determine where they would filter and place emails within your inbox (spam/ trash/ promotions etc) So what are these metrics? Well according to a study conducted by Demand Metric and Return Path, there are six key email metrics that mailbox service providers track to create better filtering algorithms.

The Fundamentals of Creating Effective Content Guests: Jerry Rackley, Chief Analyst at Demand Metric, a Marketing Advisory Firm Highlights: Jerry’s book:  Marketing Analytics Roadmap: Methods, Metrics and Tools [3:00] The term, “content marketing” is ubiquitous, but the actual practice is not so prevalent. [5:40] Effective content starts out in written form regardless of the end media […] The post MM 042 – The Fundamentals of Creating Effective Content appeared first on Manufacturing Marketing Institute (MMI).

Descrevemos os 4 principais fatores que adicionam fricção á uma demonstração de software e impedem o crescimento das suas vendas. O link para a pesquisa citada, da Demand Metric, é o: http://content.showpad.com/metricsofbadsalesinteractions

Properly positioning a company and its products is a critical factor for success. When a solution just can not seem to get traction in the market, often the problem is not the product; it is how it is positioned. Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. Host @CindyFSolomon talks with Jerry Rackley @DemandMetric Background resources: http://bit.ly/SieNC5