Podcast appearances and mentions of clare price

About Clare Price: Clare Price is CEO of Octain, a marketing consultancy that is transforming the way companies do marketing. She started working remotely in the 1980s as a tech reporter for InformationWeek magazine, and later as a research director for Gartner. Before launching CFP MediaGroup (now Octain), she was Vice President of Research for Demand Metric, a strategic marketing advisory service where she led the research analysis into cloud computing applications for marketing automation, social platforms, and several other products. Clare is the author of two books and an experienced speaker with clients like the American Marketing Association, Vistage, and many others. Check out the latest episode of our Conversational Selling podcast to learn more about Clare.In this episode, Nancy and Clare discuss the following:Octaine Growth Systems - the new force in modern marketingWays to determine the best strategy for each companyTransitions from trial and error to predictable revenue growthEncouraging sales and marketing teams to work together Main facts from Clare's book “Smart Marketing Execution”Customer Targeting and ProfilingAI revolution and why should we be cautious about it Key Takeaways: For most small business owners and fractional consultants, the brand is your reputation.We recommend understanding the customer's Why, not Who the customer is.You need to change the way marketing needs to redefine marketing.But I do think that the caution is to let AI do the work for you but don't let it think for you.Challenge your assumptions."We start with the structure that we've developed is what we call a canvas model, and we start with discovery. It is understanding where that company is in terms of what we call the six areas of market acceleration, which are brand development, customer acquisition, message clarity, market expansion, sales enablement, and product innovation. So, we will do a discovery assessment of that company in those six areas to see where they are today, where are their gaps, where are their opportunities, and from that standpoint, then we do an evaluation and recommendations." – CLARE."And what our sales enablement module does is bring the marketing and sales team together to create a unified team. We have a lot of tools that we use to help the team understand each other because you're more on the sales side, and I'm more on the marketing side. We have different ways of looking at the world, right? So, the marketing person is looking at the forest, and the salesperson is looking at that one tree that is going to give them the clothes they need for that month, right? And so, we have different ways of looking at the world, and we must understand and share each other's perspectives. So, one of the things that we recommend in the book with our sales enablement module is what we call ride-along: where the marketing person will get in the car. You want to do the physical live ride-along and drive up to the business owner's door or the virtual ride-along where they are in the Zoom call, and they can see how the salesperson navigates through the sales call. And we feel that that's a really good way to learn how to walk in each other's shoes. By contrast, the sales team could also get involved with our sales enablement approach in doing some planning for a marketing event like a conference or putting together a specific piece of collateral or material so that they kind of see, well, how does that marketing person put their magic together?” – CLARE."I think there have been a lot of changes, but I think the biggest change is from broadcasting your offer to personalizing, individualizing, and presenting deep individual value to your target. The idea of broadcasting out, we've got, you know “Hey, 25% off. Will you get it now?” is not something that a lot of savvy consumers want. And particularly the younger generation, millennials and younger, don't want to just buy a product or buy a professional service because it's going to solve a problem. They want to be part of something that's going to make their life, their community, and the world better. And that's a big shift." – CLARE. Connect with Clare Price:LinkedIn: https://www.linkedin.com/in/clareprice/Octaine Growth Systems:https://octaingrowth.com/Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/  Connect with Nancy Calabrese: Twitter:https://twitter.com/oneofakindsalesFacebook:https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/Website:https://oneofakindsales.comPhone: 908-879-2911 LinkedIn: https://www.linkedin.com/in/ncalabrese/Email: leads@oneofakindsales.com 

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President & CEO of Octain, Clare Price.Claire Price brought her extensive background as an analyst and research director for Gartner, greatly influencing her marketing approach. She passionately spoke about the necessity of a systematic approach to marketing, especially for small business owners who often face significant challenges in this area. One of Claire's most impactful points was about the value of building long-term relationships. She explained how these relationships could significantly impact business success, emphasizing that marketing is not just about transactions but about creating lasting connections with customers.Claire introduced listeners to Octain, which she described as the first true marketing operating system designed specifically for small businesses. Octane aims to replace inefficient trial-and error-marketing with a sustainable, systematic approach. Claire outlined how Octane provides a turnkey system encompassing strategy, smart execution, and automation, all crucial for supporting small businesses in their marketing endeavors.She also shed light on the role of growth architects, who are instrumental in implementing the Octane system. These architects work closely with businesses to ensure the marketing operating system is tailored to their needs and goals.Key Points from the Episode:Importance of systematic approach to marketing for small and medium-sized businessesChallenges faced by small business owners in marketingValue of building long-term relationships for business successIntroduction of Octain as a marketing operating system for small businessesTurnkey system of sustainable marketing operations provided by OctaneRole of growth architects in implementing the Octain systemThe target audience for leveraging the Octain operating systemOverview of the book "Smart Marketing Execution" and its resources for small business ownersEmphasis on effective execution and integrating automation systems in marketingAbout Clare Price:Clare Price, CEO of Octain Growth Systems in Raleigh, NC, specializes in scalable growth and is a luminary in B2B marketing strategies. Her expertise is distilled in her book, "Smart Marketing Execution," guiding businesses from haphazard marketing to sustainable, profit-boosting operations. Previously, Clare honed her skills as a Research Director at Gartner's Internet Strategies Service and Vice President of Research at Demand Metric. A prolific writer, she's authored five marketing playbooks, a remote work guide, and the cyberthriller "Web of Betrayal." Clare is a sought-after speaker, engaging with organizations like the American Marketing Association and Women in Technology International. Beyond her professional endeavors, Clare is an amateur ornithologist and adores her Shetland sheepdogs, Toby and Ashton.About Octain:Octain Growth System revolutionizes business growth through its integrated marketing operating system, combining strategy, smart execution, and automation. It starts by crafting strategic blueprints in six key areas: brand positioning, customer acquisition, message clarity, market expansion, sales enablement, and product innovation. Using a proprietary decision framework, Octain develops a roadmap for smart execution, aligning actions with goals. The final step involves automating marketing and sales activities, ensuring sustainable boosts in performance and productivity. The outcome is a transformative shift from erratic, inefficient marketing to a...

In this enlightening episode of our podcast, we dive deep into the transformative world of B2B marketing with Clare Price, President and CEO of Octain Growth Systems. Clare, a visionary in the marketing domain, brings her extensive experience and insights to the table. Our discussion kicks off with a critical look at why traditional marketing has become obsolete in the rapidly evolving business landscape. Clare elaborates on her innovative approach to marketing strategy, crucial for businesses aiming to scale rather than just grow. She distinguishes between the two, explaining why this difference is vital for long-term success. We then explore the common pitfalls in lead generation and how misalignment between sales and marketing teams can hamper business growth. Clare provides valuable insights into effective communication of product/service value, emphasizing the importance of understanding and targeting the ideal customer profile. The conversation shifts to the significance of systems in scaling businesses, especially in the context of marketing operations. Clare shares her expertise on leveraging data and analytics for data-driven decision-making, stressing the importance of measuring ROI in marketing efforts. As we delve into the changed landscape of the B2B buyer's journey, Clare offers strategic advice on how marketers can adapt to these shifts. She also touches upon innovative content marketing strategies that have shown success in the B2B sector. Finally, we discuss how marketing and sales teams can collaborate more effectively, moving beyond the blame game to foster a more unified and productive working relationship. To connect with Clare, visit her website: http://www.octaingrowth.com/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: ⁠https://podcasters.spotify.com/pod/show/christopher-loo⁠ Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: ⁠https://podcasters.spotify.com/pod/show/christopher-loo/subscribe⁠ Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024

In this episode of Chasing the Insights, I talk to the smart marketing expert, Clare Price. Clare talks to us about the #1 growth killer of businesses. Clare Price is the President and CEO of Octain Growth Systems, the marketing operations company that helps you take control of your marketing through smart execution. Her new book, Smart Marketing Execution, defines the strategies, execution process and automated systems mid-market companies need to use to accelerate their profits, performance and productivity for a successful exit. Prior to launching Octain, Clare was a Research Director for Gartner's Internet Strategies Service. She also served as Vice President of Research for Demand Metric, a strategic marketing advisory service. At Demand Metric, she led the research analysis into cloud computing applications for marketing automation, social platforms, CPQ software, sales enablement, and cloud knowledge management. In addition to her upcoming book, Smart Marketing Execution, Clare is the author of five marketing playbooks, Make Remote Work, a guide to success in the remote economy, and the bone chilling cyberthriller, Web of Betrayal. She has been a featured speaker for the American Marketing Association, Vistage, the California Society of Association Executives, Women in Technology International (WITI), eWomen Network and the U.C. Davis Graduate School of Management. On a personal note, Clare is a foodie, amateur ornithologist, and proud Mom of Shetland Sheepdogs Toby and Ashton.

In this episode of the Duct Tape Marketing Podcast, I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She's also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. More About Clare Price: Download a free chapter of her new book Get a copy of the book on Amazon — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Today on the Follower of One podcast, Mike Henry sits down with Clare Price. Clare Price is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. Her new book, Smart Marketing Execution (coming Fall 2022), defines the strategies, execution process and automated systems mid-market companies need to use marketing to accelerate their profits, performance and productivity. On a personal note, Clare is a foodie, amateur ornithologist, and proud Mom of Shetland Sheepdogs Toby and Ashton. In this episode, Mike and Clare talk about her business Octain Growth, her new book Smart Marketing Execution, describing the methodology and practice of the application of growth systems, The concept of “The 7 Mountains of our Globe,” how Clare came to Christ, and how to recognize the potential in tough situations.   Outline of the Episode 0:28 – About Octain Growth 1:15 – About her book Smart Marketing Execution 3:06 – How Clare got started with Octain Growth 3:54 – The importance of faith in growing businesses 4:46 – The concept of “The 7 Mountains of our Globe” 6:15 – How Clare came to Christ 8:14 – Learning on the Lord as you lead your business 9:29 – How Octain Growth helps grow businesses 14:05 – How to recognize the potential in tough situations 15:31 – Measuring success in a business   Connect With Follower Of One Join us over in our Online Community, get social with us; Facebook, Instagram, Twitter, and LinkedIn and subscribe to our YouTube channel. Listen to our podcast on your way to work and subscribe using your favorite podcast app!

Talking to the wrong customer saying the wrong things--that's how Clare Price got my attention.She has a lot to share on how to grow your business and what type of thinking to avoid.We talk about:1:30 Who is Clare?2:51 God's significant role in the entrepreneurial journey of Clare10:40 How do you know God is leading your business?13:30 Two accelerators of the Octain Growth System most entrepreneurs have difficulties with17:50 How do you figure out who your ideal customer is?21:28 Two mistakes most entrepreneurs make23:37 What if your product serves a variety of customers?29:10 A final note30:35 How to reach Clare Pricehttps://octaingrowth.com/Octain Growth TemplatesFind your Why - Simon Sinek

The passion you have burning in you today is deeply rooted in you since you were a child. Rich Blakeman's guest today is Clare Price, the President of Octain Growth Systems. Clare shares her experience of how she wrote her first short story, “My Dog Nicky,” when she was five. Fast forward to the present, and she's still very much in love with writing content for her business. For Clare, content directly relates to telling your brand story and connecting with the people who can use your services the most. Join in the conversation and re-discover the child in you! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Work willingly at whatever you do, as though you were working for the Lord rather than for people. Remember that the Lord will give you an inheritance as your reward, and that the Master you are serving is Christ.” - Colossians 3:23-24 It’s a new digital world and things simply don’t work the way they used to.

Many of us were floundering in March 2019 when we had to work from home.  COVID was raging outside our door - we had to stay in to work unless we were classified as an essential worker. Clare Price wrote and uploaded a free e-book on her website called Making Remote Work that layed out tips, tools, advice, and a plan on how to make remote work. It was and is one of the best books available! And it was just in time! Meet Clare Price, the President, and CEO of Octain Growth Systems, a digital transformation strategist, digital marketing executive, and author. Octain is a global strategic planning consultancy that works with entrepreneurs and executives to close the gap between planning and doing so that revenue and profitability goals are achieved. www.TrailBlazersImpact.com https://www.youtube.com/channel/UCZD4jDrEEvBVH1atmJ5VmZQ  

As we are all aware by now, a huge amount of global workers are continuing to work their jobs from home. Thousands of workers that used to commute and work in a physical building are now hold up in their dining rooms, bedroom, dens and basements or garages, working hard to keep companies moving forward. We have a guest on today, Clare Price, that has been a WFH person most of her career and has taken all the things she has learned and written and great "how-to" book, called Making Remote Work. Please feel free to download her book from the link below, compliments of Science Of CX. Clare Price is CEO of Octain, a global strategic planning consultancy that helps small and mid-market companies grow to dominate their markets by Fueling the Speed of Business. Clare began working remotely in the 1980s as a tech reporter for InformationWeek magazine, and later as a research director for Gartner. Prior to launching CFP MediaGroup (now Octain), she was Vice President of Research for Demand Metric, a strategic marketing advisory service where she led the research analysis into cloud computing applications for marketing automation, social platforms, and several other products. Clare is an author of two books and an experienced speaker with clients like American Marketing Association, Vistage, and many others. Twitter: @clarestweets LinkedIn: Clare Price Free Book download: MAKE REMOTE WORK: A Resource Guide for Thriving in the Remote Economy Website: https://www.octaingrowth.com/

Going remote is not just about your team, but also about your customers.  Clare Price has been working remotely since the 80s and talks with Karla about how to Make Remote Work.

We discuss Clare’s 2018 solo show Fragility Spills, social media as a ‘safe space’, gender, identity, duality, Soho’s clubbing and art scenes during the 1990s, performativity and painting, and why painter Joan Mitchell is an inspiration. Follow Clare on Instagram, 'clareprice_' Cover image: Clare Price in her studio, 2019. Image courtesy of the artist. Intro & Outro Music: www.hooksounds.com

Clare Price talks us through her practice as a painter and her recent exhibition 'Nothing is true, everything is permitted', DKUK's first painting show.

Clare Price talks us through her practice as a painter and her recent exhibition 'Nothing is true, everything is permitted', DKUK's first painting show.

Freelancers spend too much time and money hacking together independent apps to manage the administrative duties of business. One local startup, Octain, is building an integrated, automated book-to-bill platform that helps consultants save time, earn more money and optimize their lives. I sat down with Octain’s two female founders, Clare Price and Lacye Martini to […]

Artists Vanessa Jackson RA and Clare Price, along with curator Gwen Chanzit from the Denver Art Museum, discuss the important female figures of Abstract Expressionism, and explore the relationship between artists and the gendered practice of abstract painting. Although their work has often been overlooked in favour of their male contemporaries, artists such as Lee Krasner, Joan Mitchell and Helen Frankenthaler were major players in the Abstract Expressionist movement. Gallerists Peggy Guggenheim and Betty Parsons also played an instrumental role in promoting Abstract Expressionism and establishing its position in the international art market.

Have you ever wonder about the dawn of the Internet Age? Companies from Silicon Valley to London fighting to claim the billions to be made on the new information highway. Clare Price is a former business journalist, technology reporter, Internet industry analyst and a VP of marketing for several software startups. She saw the birth of the commercial Internet firsthand as a research director with the Gartner Group, the global leader in information technology consulting. As a principal analyst in Gartner’s Internet Strategies Service, Clare assisted many of the world’s biggest technology companies (IBM, Microsoft, Cisco, HP, Sun Microsystems, Oracle) in their bid to make the information highway a reality. Join Clare and me on Tuesday, October 21, 10-11 A.M. CT US, as we discuss her first novel, Web of Betrayal.  

London based Artist, Clare Price, discusses her practice, inspirations and techniques. Spare, yet complex works that bridges the gap between digital and physical Art. Paintings that take a dimensional existence within the two-dimensional format. Great Art quotes in this one, thanks. Artist Website: www.clareprice.com (podcast intro/outro music by Ani DiFranco and Utah Phillips)