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Welcome to a new season of Intellicast! We start the new season with some big news about Brian Lamar. Brian has decided to embark on a new professional journey and has decided to leave EMI. We wish him nothing but the best in his new adventure! Stepping into guest co-host for today's episode is Tony Brown, a B2B sample expert whose expertise is well-regarded in our circles. Tony and Brian then jump into the latest market research news. First up, the guys discussed the latest news from YouGov, including the closing of their GfK panel acquisition and their new acquisition of KnowledgeHound. With his keen understanding of the market, Tony shared his thoughts on how these acquisitions could reshape the competitive environment and enhance the analytical capabilities available to researchers. Keeping with changes in the sample industry, the guys next discuss Norstat completing its integration of Panelbase into its network. Tony's past interactions with Panelbase provided a personal touch to our discussion as he recounted his experience with Angus Webb, its founder, as well as the company's growth trajectory and its potential to influence the UK market research scene further. Tony and Brian switch gears and talk about the latest AI news in market research. Before they jump in, Brian mentions that they should make AI in market research an official segment with intro music and everything. They then discuss FlexMR's new generative AI-based text analytics tool, TextMR. This leads Brian to wonder if we are at the early stages of a new tools arms race, similar to a couple of years ago when Research Defender and other data quality tools all popped onto the scene. In the last story of the episode, the guys congratulate the newly elected members of the Insight Association's Board of Directors. They include friends of the podcast Katie Gross and Jim Lane. Stay tuned for more episodes featuring rotating guest co-hosts, and as always, feel free to reach out with your thoughts and questions. Thanks for listening! We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices
Kristi Zuhlke is a successful serial founder. Here's what you're going to learn from Kristi: How she went from the big CPG world working at P&G to solving for skin cancer and data using tech. How she sold her first company How she mastered founder sales. If you're an OG get sh!t done queen or comrade you already know but if you're new here learning how to sell as the founder is one of the #1 things that determines scaling success. How to meet customers where they at when they aren't ready for your big vision How to find a technical co-founder How she grew sales 80% buy recruiting the right team, but more importantly, had the systems in place to support them. Join the tribe: https://www.shegetsshitdone.com/join
An entrepreneur at heart, Kristi Zuhlke started her first business while in college. After earning degrees in Marketing and Entrepreneurship from Xavier University, she joined Procter & Gamble, working on billion dollar brands, like Gillette, and Always. In 2012 her entrepreneurial drive took her out of P&G to found her first technology company. Following the launch and quick sale of a smartphone app technology, Kristi launched https://www.knowledgehound.com/ (KnowledgeHound), her third business. Since 2013, she has been addressing a need she knows first hand and a pain point from her corporate days - searching raw data from survey data. Kristi has raised over $5 million in funding and KnowledgeHound now serves numerous Fortune 1000 companies as clients. -- CONNECT WITH THE WILD FEATHER -- Website: https://www.thewildfeatherpodcast.com/ (https://www.thewildfeatherpodcast.com) Instagram: https://www.instagram.com/thewildfeatherpodcast (https://www.instagram.com/thewildfeatherpodcast) Twitter: https://twitter.com/thewildfeather_ (https://twitter.com/thewildfeather_) Facebook: https://www.facebook.com/thewildfeatherpodcast (https://www.facebook.com/thewildfeatherpodcast) LinkedIn: https://www.linkedin.com/company/thewildfeatherpodcast (https://www.linkedin.com/company/thewildfeatherpodcast)
“Entrepreneurship is high risk, high reward - the ability to solve problems others haven't been able to figure out.” Kristi Zuhlke is Founder and former CEO of KnowledgeHound, a Chicago-based startup with a mission to build the largest database of consumer data in the world. Since founding her company 6+ years ago, Kristi has raised $5 million in funding with Fortune 1000 companies as clients. Knowledge Hound is actually Kristi's third startup venture. Before founding Knowledge Hound, Kristi launched and quickly sold her second business, a smartphone app company, and she started her first business while in college, revealing her to be an entrepreneur at heart. Along the way, Kristi worked at Procter & Gamble for 6 years in the CMK market research function, serving on brands like Gillette and Always. Kristi studied at Xavier University, and is now also a wife and mother of two kids and a loving Labrador. You'll enjoy this candid conversation with another accomplished Alumni entrepreneur, where Kristi shares how she came to the decision to leave Corporate America, and how entrepreneurship isn't necessarily for everyone.
Hello, I'm Marina. I am a technologist, mom, leadership coach, cruciverbalist and aquarian ;) UNBOSSED IS... “Paths To Success of Amazing Tech Women in Chicago” To interview the ONLY ~40 women CTOs (out of over 700+ CTOs) in the Chicago area To interview the few female CEOs of Tech companies in Chicago To interview women in critical political positions in Chicago To focus on other women in positions of Tech leadership in/from the Chicagoland area To inspire other women and help them see themselves in these positions, so that we can step toward closing the gender & racial gap in technology I welcome you to ask questions, participate, and join me as we explore these topics by emailing me at marina@unbossed.io or visiting www.unbossed.io Available on- Youtube:https://www.youtube.com/channel/UCDTz6_FepG04QTs1BjFLBjw/ Spotify: https://lnkd.in/eUhfH8E Apple Podcasts: https://lnkd.in/e7cWtBv Google Podcasts: https://lnkd.in/enjChPt And others.. Today's Episode: Interview with Amanda Lannert, CEO at Jellyvision Amanda Lannert is CEO of Jellyvision and has been a key figure in driving the company since its founding in 2001. Her focus at Jellyvision is on the company's strategy, improving processes to better scale operations, partnership development, and customer acquisition to continue fueling the company's growth. Under Amanda's leadership, Jellyvision has grown to serve more than 1500 mostly Fortune 1000 clients with ALEX, the most helpful employee decision support platform on the planet. In 2019, 18 million employees and $120 billion dollar's worth of premium decisions were entrusted to ALEX. Meanwhile, the company has been recognized as the Best Software Company and Best Culture by the Moxies, the Lighthouse winner by the ITA, a top 10 best place to work in Chicago by The Chicago Tribune and the #1 place for millennials to work in Chicago according to Crain's. Prior to joining Jellyvision, Amanda managed global brands for Kellogg's while at Leo Burnett, in addition to spending two years in a new business and new brand development think tank. She attended Haverford College and Edinburgh University. Amanda was named CEO of the Year at the Moxie Awards in 2014 and 2015, Woman in Tech in 2016, Woman of the Year for the Chicago Rotary Club of 2018, and was recognized as 2016's Industry Champion by the Illinois Technology Association. She has been profiled in the Chicago Tribune and Crain's. Amanda is also active in Chicago's startup community, serving as a board member of SpotHero, KnowledgeHound, NowSecure and Popular Pays, as a Council Member for the Zell Fellows Program at Kellogg, and as a member of ChicagoNEXT. She also serves as “Super Mentor” for Chicago incubators Impact Engine and TechStars, where she was also named Mentor of the Year. Amanda is quick to laugh and enjoys a good cupcake. Book Recommendations: The Culture Code: The Secrets of Highly Successful Groups - Daniel Coyle A Little Life: A Novel Audible Logo Audible Audiobook –Hanya Yanagihara --- Support this podcast: https://anchor.fm/marina-malaguti/support
Many believe that to succeed in business, you must be a pessimist and always anticipate the worst. But according to Kristi Zuhlke, the CEO of Knowledgehound, grit and being optimistic are not mutually exclusive concepts.Kristi joins Shelli and Pat and gives a window into the life of a serial entrepreneur. She explains why entrepreneurs are passionate about solving problems, how she stays confident in her ability to solve problems, why optimism is underrated in business, and how she thoughtfully adds new members to her team. *Please note this interview was recorded in late 2019 prior to the COVID-19 outbreak.[00:24] - This week: Kristi Zuhlke[00:47] - The idea behind KnowledgeHound[03:38] - Entrepreneurial mentorship in the corporate world[08:53] - Idea notebook[10:57] - Passion for creating something new[14:54] - Retraining optimism & pessimism[19:56] - The difference between founders and managers[22:19] - The Stockdale Paradox[27:31] - Hiring into a value-driven system[31:45] - Team first & bias to action[34:18] - Retaining scrappiness[39:17] - Transferring culture as a business evolves[44:33] - Resources for women in the Chicago tech sceneAn entrepreneur at heart, Kristi Zuhlke started her first business while in college. After earning degrees in Marketing and Entrepreneurship from Xavier University, she joined Procter & Gamble, working on billion-dollar brands, like Gillette, and Always. During those six years, she learned invaluable leadership, marketing, and organizational skills, but couldn’t resist the urge to jump into the tech space. Following the launch and quick sale of a smartphone app technology, in 2013, Zuhlke launched KnowledgeHound, her third and current business. Since 2013, she has been addressing a need she knows first hand and a pain point from her corporate days - the need to find answers with survey data without needing to know a coding language. As CEO of Knowledgehound, which has raised over $6 million in funding with numerous Fortune 1000 companies as clients, Zuhlke looks forward to continuing her success in the technology start-up world. If you'd like to receive new episodes as they're published, please subscribe to Innovation and the Digital Enterprise in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.This podcast episode was produced by Dante32.
Suzy, an on-demand consumer insights platform, closes $12 million in Series C funding. Bertelsmann Digital Media Investments is leading the round, with participation from Foundry Group and Triangle Peak Partners. Existing investors also include Tribeca Venture Partners and Kevin Durant’s 35 Ventures. Maru/Blue, a data services firm, launches a global sample quality certification program, Maru/Blue Sample Certified. Managing Director of Maru/Blue, Rob Berger says, “Sample Certified tests and certifies sample vendors in countries where there is a high demand for multi-market insights.” Global Market Insights launches GMIPulse, an interactive database for market research reports that offer industry research data in an easy-to-use, yet comprehensively dynamic manner. In events, The Quirks Event London is to be held from February 11 to the 12th. The two-day event will feature speaking sessions from insight professionals from KnowledgeHound, Zappi, PepsiCo, and more. In human capital news, Qualtrics appoints Brian Stucki to lead the Qualtrics CustomerXM business. In jobs, Facebook is looking to hire a Marketing Insights Researcher for its AR/VR team. Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. And that’s your daily briefing of marketing research news. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Sources: Suzy: https://suzy.com/blog/suzy-series-c-press-release Maru/Blue: https://www.marublue.com/in-the-news/launch-of-global-sample-quality-certification-program Global News Wire: https://www.globenewswire.com/news-release/2020/02/06/1981154/0/en/Global-Market-Insights-Inc-launches-GMIPulse.html The Quirks Event: https://www.thequirksevent.com/ Qualtrics: https://www.qualtrics.com/news/qualtrics-appoints-customer-experience-industry-veteran-to-run-its-market-leading-customerxm-business/ Facebook: https://www.facebook.com/careers/jobs/489273861789166/ This Episode’s Sponsor: This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It's Lookback's mission to humanize technology by bridging the gap between end users and product teams. Lookback's customers range from one man teams building web and app experiences to the world's largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback's offering, please visit www.lookback.io.
Today, my guest is Kristi Zuhlke, CEO & founder of KnowledgeHound. KnowledgeHound is a search driven analytics platform that enables anyone to find answers and tell stories with their customer survey data. Prior to KnowledgeHound, Kristi worked on the Tampax and Always brands at Procter and Gamble, as well as developed retail strategy. FIND KRISTI ONLINE: Twitter: @zulk10 LinkedIn: https://www.linkedin.com/in/kristizuhlke/ https://www.knowledgehound.com/ FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/ [00:00:00] Hi, I'm Jamin Brazil, and you're listening to the Happy Market Research Podcast. Today my guest is Kristi Zuhlke, CEO and founder of KnowledgeHound. KnowledgeHound is a search-driven analytics platform that enables users to find answers and tell stories with their customer survey data. Prior to KnowledgeHound, Kristi worked on the Tampax and Always brands at Procter & Gamble, as well as developed the retail strategy. Kristi, thank you very much for being on the Happy Market Research Podcast. [00:00:29] Thanks. Thanks for having me. I'm excited to be here. [00:00:31] I like jumping right into – it's hard for me to postpone the getting to KnowledgeHound piece, but our audience has found it particularly interesting learning about the backgrounds of our guests, and then ultimately what wound up leading them into their current careers. [00:00:46] No problem. [00:00:48] Would you tell us a little bit about your parents, what they do and how that informed what you're doing today? [00:00:54] Sure. So my mother was a part time nurse and full time mother growing up. And at one point she even though retired from nursing and started her own retail, online retail store. It was interesting. She – it was right during the dot-com boom. And so she was always a very cold person, and so she always wanted hats and scarves and mittens. So she created an online retailer that sold warm clothing to women. And of course when that bust happened, that didn't work out, but very entrepreneurial journey for her, and I watched her go through that. And then my father, he grew up on a farm, which is probably one of the most entrepreneurial things you can do. And he really wanted to be a farmer, but his parents said, hey, you know what, we're really poor, and we do not want you to be poor as well, so don't be a farmer. So he instead went and started working for a utility company in Wisconsin, and worked his way up from picking rocks in the field to being the executive that ran their wind energy business, so very entrepreneurial in thinking as well. [00:02:13] God, I love that story about both of your parents. As you know, I went through that whole dot-com phase. Started – Jamie [ph] and I started Decipher along with Evan Andreas [ph] in 2000, and then lost 93% of our business in a three hour period during that dot-com bust. So it was a little bit white knuckle ride there for a year. So I respect tremendously what your parents went through. Your dad is super interesting. So coming from humble beginnings, hard work, sounds like it was part of your culture, core values. [00:02:43] Yes, absolutely. We always were taught hard work. Also, my dad still owns the farm that he grew up on, and so we still go up to Wisconsin and plant trees and do all kinds of work on the farm as well. [00:03:01] How big is the farm? [00:03:02] So it's over 400 acres of land, and it – we don't have any animals on it now. We mostly grow trees and make it a place that deer and turkeys and all these things that we want to hunt will come and live, so that we can live off that land. [00:03:20] I am an avid – my father's from Arkansas, and so we'll go back once every other year or so and do a bow hunt. [00:03:26] Oh, yeah. [00:03:28] And I've tried wild turkey a few times. Unfortunately,
To learn more about Butterflies of Wisdom visit http://butterfliesofwisdom.weebly.com/ Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To find out how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel at amanda@bridgingbionics.org. John L is a sponsor and check him at https://www.facebook.com/profile.php?id=100009152577407&fref=ts. On Butterflies of Wisdom today, Best-Selling Author, Win C welcomes Kristi Zuhlke. An entrepreneur at heart, Kristi Zuhlke started her first business while in college. After earning degrees in Marketing and Entrepreneurship from Xavier University, she joined Procter & Gamble, working on billion dollar brands, like Gillette, and Always. During those six years, she learned valuable leadership, marketing, and organizational skills, but couldn’t resist the urge to jump into the tech space. Following the launch and quick sale of a smartphone app technology, in 2013, Zuhlke launched KnowledgeHound, her third and current business. Since then, she has been addressing a need she knows first hand and a pain point from her corporate days - needing to access consumer data and insights frequently, but not being able to quickly locate it. As CEO and co-founder of KnowledgeHound, which currently has thirteen full-time employees, $4 million in funding and several Fortune 500 companies as clients, Zuhlke looks forward to continuing her success in the technology start-up world and is enjoying the ride. To learn more about Kristi visit http://www.knowledgehound.com/. To find out more about Win Kelly Charles visit https://wincharles.wix.com/win-charles. To follow Win on Twitter go to @winkellycharles. Please send feedback to Win by email her at winwwow@gmail.com, or go to http://survey.libsyn.com/winwisdom and http://survey.libsyn.com/thebutterfly. To be on the show, please fill out the intake at http://bit.ly/bowintake. Butterflies of Wisdom sponsored by The Muscle Memory Group powered by Professor John. John L is a sponsor and check him at https://www.facebook.com/profile.php?id=100009152577407&fref=ts. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Butterflies of Wisdom, please send a PayPal donation to aspenwin@gmail.com. Please send a check in the mail, so 100% goes to Bridging Bionics Foundation. In the Memo section have people write: In honor of Win Charles. Send to: Bridging Bionics Foundation PO Box 3767 Basalt, CO 81621 Thank you Win
Have you noticed a problem that needs to be solved? Are you the one that needs to solve this problem? Maybe you discovered this need at your corporate job, and realized that your journey is elsewhere and your purpose is greater? Today's guest, Kristi Zuhlke, was working at Procter and Gamble when she realized that market research data should be easier to find and navigate. She took the leap to create the technology, KnowledgeHound, that would fix this problem in corporate America. In this episode you will... Hear about the transition of finding a problem to going out on your own and solving it Identify fear in the beginning stages versus fear in later stages Understand why drawing your vision on paper is helpful Acquire tips to prepare you before meeting with investors Make sense of all the hats you have to wear in a startup Obtain how to find your own leadership management style RESOURCES: She Did it Her Way Podcast She Did it Her Way Twitter She Did it Her Way Facebook KnowledgeHound Kristi Zuhlke Linkedin Kristi Zuhlke Twitter INSIGHTS: “We are on a mission to cure corporate amnesia for the market research world.” -Kristi Zuhlke “It was kind of crazy to leave your corporate job and be so passionate about something, to leave that stable world and go try to solve it.” -Kristi Zuhlke “I never want to look back on life and think what if I would’ve done this or what if I would’ve tried this.” -Kristi Zuhlke “There’s always fear of running out of money that never goes away. It’s just at different levels throughout the journey.“ -Kristi Zuhlke “In a startup you have to wear every hat.” -Kristi Zuhlke “Now I’ve shifted to much more of a leader that can get everyone’s opinion, but at the same time be more decisive and come with an opinion and a direction, and not feel like I am being bossy. I think a lot of females struggle with this.” -Kristi Zuhlke “I learn by doing, so it’s all about self reflection.” -Kristi Zuhlke “I’m proud of my grit that I’ve been able to not go back to corporate America, for about 5 years now that I’ve been out, and I don’t have any plans to go back soon.” -Kristi Zuhlke
In this episode, Andrew interviews Joe Razza on his background into design, and explores how they're democratizing data research and visualization at Knowledge Hound. We also talk about their new approach to hiring through value-based interviews as they look to scale their team and efforts up.
The Top Entrepreneurs in Money, Marketing, Business and Life
Ep 181 Kristi Zulkhe, the CEO and co-founder of KnowledgeHound. Listen as Nathan and Kristi talk about how the latter’s company turns a profit curing corporate amnesia. YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it! Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets! Bio Kristi Zulkhe is an entrepreneur idea generator and global consumer insights and strategy expert with six years of proven strategic leadership and experience at Procter and Gamble and three years of being CEO at her startup KnowledgeHound. In the summer of 2011, she founded a new consumer solution to pursue her own passion for innovation and impacting lives. Time Stamped Show Notes: 01:00 – Nathan’s introduction to today’s show 02:07 – Kristi joins the show. 02:36 – KnowledgeHound is a business dedicated to curing corporate amnesia. 03:09 – Many businesses forget the research they’ve done in the past. They end up wasting a lot of money and time. 04:17 – They’re a software service email subscription business model. They load a business’s data onto a database and apply a search engine to it. 05:04 – Pricing is all custom based on the enterprise level and it’s dependent on how many studies they have. Companies pay on an annual subscription basis. 06:03 – KnowledgeHound has been growing in double digits since they’ve started. Their key metric is number of clients, monthly recurring revenue, and adoption rate. 07:03 – The business is aiming for 5 million in revenue for 2016. 08:47 – Kristi gave up a six figure salary to work on KnowledgeHound. 09:31 – As an entrepreneur, Kristi’s ventures are not about the money. 10:56 – Kristi’s biggest investment in her business was her time. She spent 12-14 hour workdays 6 days a week. 12:38 – Famous Five Famous 5 Favorite Book?- The Hard Thing About Hard Things What CEO do you follow?— Michelle Hayward and Amanda Lannert What is your favorite online tool?— Droplr Do you get 8 hours of sleep?— Yes If you could let your 20 year old self know one thing, what would it be?— Remember that your work is all about your journey and your present impact, not necessarily the end result. 3 Key Points: Many businesses have a problem recalling research they conducted in previous years. Services like KnowledgeHound seek to fix the problem by importing business data and applying a search engine. For some entrepreneurs, the venture is not about the money – it’s natural drive that pushes them towards their goals. For KnowledgeHound, pricing is dependent on the number of studies that need to be stored in their database. Resources Mentioned: Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for. @zulk10 – Kristi’s Twitter KnowledgeHound – Kristi’s business LinkedIn – Kristi’s LinkedIn The Hard Thing About Hard Things – Kristi’s favorite business book Michelle Hayward and Amanda Lannert – CEO’s Kristi keeps up with. Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop The Top is FOR YOU if you are: A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4) STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7) An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1) The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14). Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries. Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop