Podcast appearances and mentions of laura maly

In the final part of our discussion with Laura Maly, we take a look at the future of dental marketing. We explore the challenges and opportunities facing dentists today, and how you can leverage both traditional and cutting-edge marketing techniques to stay ahead in a competitive market. Learn what's coming next in dental marketing and how you can position your practice for success.

Continuing our conversation with Laura Maly from Wonderist, we explore how technology and practice management systems like Dentrix, Eaglesoft, and Open Dental can seamlessly integrate with your marketing strategy. We dive into data-driven decision-making and how AI is being used to optimize marketing efforts, helping dental practices grow faster and more efficiently. If you're looking for advanced strategies to elevate your practice, you won't want to miss this episode.

In this episode, I sit down with Laura Maly, co-founder of Wonderist, to dive into the foundations of dental marketing. We discuss the importance of crafting a unique brand message, understanding your practice's return on investment in marketing, and how these elements play a key role in growing your practice. Whether you're looking to fine-tune your current strategy or start from scratch, this conversation is full of actionable insights.

What does it mean when a patient tells you that "I found you from the internet?" Well, practically nothing. Did they see your website? Did they read a review? Did they see a social media post? Unless your front desk is REALLY good at figuring this stuff out, you may not be able to tell where your marketing is really working and where it might be missing. Michael Anderson and Laura Maly of the Wonderist Agency join Alan to talk about this problem and a solution that they will be rolling out. What if you could automatically connect your marketing result and your practice management software to show exactly where your marketing is working and the dollars and cents it is creating in your practice!  Some links from the show: The Wonderist Agency Your Virtual Consult Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!

Culture is a crucial ingredient for practice success. Good culture attracts the right talent, the right kind of client, and creates the right reputation. On this Dentist Money Show, Ryan talks with Laura Maly and Michael Anderson of the Wonderist Agency, a dental-specific marketing agency, about why they believe if there is harmony on the inside of your office, it will show on the outside. Listen to learn the four pillars of culture that can create greater office unity. Laura and Michael will be featured speakers at the upcoming Dentist Money Summit, June 20-22, 2024. Book a free consultation with a CFP® advisor who only works with dentists. Get an objective financial assessment and learn how Dentist Advisors can help you live your rich life.

In this episode of The Art of Dental Finance and Management podcast, Art chats with Michael Anderson and Laura Maly, founders of Wonderist Agency, about how to create a successful marketing plan. They discuss best practices for creating a website, curating a successful social media presence, and building a memorable brand for your dental practice.

On today's episode of the Dentalpreneur Podcast, we delve into Part 3 of our series from the TPL (The Practice Launchpad) event in San Diego. Join Dr. Mark Costes, Dr. Taher Dhoon, Dr. Chris Green, and Laura Maly as they explore advanced strategies for new and existing dental practices. Discover how to keep your lead list engaged, create a unique identity for your practice, and maintain clinical and social momentum. Tune in for invaluable insights! In this episode, our experts share innovative approaches for both de novo and existing dental practices. Learn how to effectively nurture your lead list, ensuring potential patients remain interested and engaged. They also discuss crafting a radical differentiator, setting your practice apart in a crowded market. Plus, gain insights into creating momentum, both clinically and socially, to elevate your practice's presence and appeal.   EPISODE RESOURCES https://www.thepracticelaunchpad.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Have you ever wondered why your dental practice isn't getting more customers? Dental marketing is the answer! Many dental practices leave marketing on the back burner in their list of priorities, and I get it. Marketing takes a lot of effort and expertise, and let's face it, it's not taught at dental school.  I've seen many dentists do their best with what they've got, but this often results in clinical, straightforward, and stock photo-laden websites and social media feeds. If you're feeling identified, it might be time to take a hard look at your marketing efforts! Join me in this week's episode where I'm digging up the best marketing strategies for dentist practices with Laura Maly and Michael Anderson, founders of Wonderist Agency, an agency focused on dental marketing that went from a startup to servicing 800 clients nationwide. The duo shares insights on standing out in the dental industry through authenticity and finding what makes you stand out, even if that means drawing from your personal life.  We tackle various dental marketing-related topics, from making a good first impression to effectively communicating with your target audience and finding the right channels to reach your patients.  We also talk about CRMs and automation, touching on how vital it is to have a solid system for following up with the leads obtained through your marketing efforts.  So if you've been struggling to nail down an effective marketing strategy for your dental practice, tune in to learn how you can spruce up your approach!    Key Takeaways:  Introduction (00:00) Meet Laura & Michael from Wonderist Agency (02:08) Making a first impression and standing out with your practice (04:57) Targeting your ideal patient (11:23) Looking into demographics (16:48) The power of storytelling (20:45) Setting up a follow-up system (24:18) Quick Q&A (31:26)   Additional Resources: Learn more about Wonderist Agency: https://www.wonderistagency.com/ — Connect with Wonderist Agency on social media: Instagram: https://www.instagram.com/wonderistagency Facebook: https://www.facebook.com/wonderistagency LinkedIn: https://www.linkedin.com/company/wonderist-agency/ — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ — Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

On today's episode of the Dentalpreneur Podcast, we delve into Part 2 of our series from the TPL (The Practice Launchpad) event in San Diego. Join Dr. Mark Costes, Dr. Taher Dhoon, Dr. Chris Green, and Laura Maly as they explore advanced strategies for new and existing dental practices. Discover how to keep your lead list engaged, create a unique identity for your practice, and maintain clinical and social momentum. Tune in for invaluable insights! In this episode, our experts share innovative approaches for both de novo and existing dental practices. Learn how to effectively nurture your lead list, ensuring potential patients remain interested and engaged. They also discuss crafting a radical differentiator, setting your practice apart in a crowded market. Plus, gain insights into creating momentum, both clinically and socially, to elevate your practice's presence and appeal. Eager for more marketing wisdom? Don't miss Part 3 of our series, where we dive into building goodwill and leveraging Google My Business. Check out the next episode tomorrow! EPISODE RESOURCES https://www.thepracticelaunchpad.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode of the Dentalpreneur Podcast, we delve into Part 1 of our series from the TPL (The Practice Launchpad) event in San Diego. Join Dr. Mark Costes, Dr. Taher Dhoon, Dr. Chris Green, and Laura Maly as they explore advanced strategies for new and existing dental practices. Discover how to keep your lead list engaged, create a unique identity for your practice, and maintain clinical and social momentum. Tune in for invaluable insights! In this episode, our experts share innovative approaches for both de novo and existing dental practices. Learn how to effectively nurture your lead list, ensuring potential patients remain interested and engaged. They also discuss crafting a radical differentiator, setting your practice apart in a crowded market. Plus, gain insights into creating momentum, both clinically and socially, to elevate your practice's presence and appeal. Eager for more marketing wisdom? Don't miss Part 2 of our series, where we dive into building goodwill and leveraging Google My Business. Check out the next episode tomorrow! EPISODE RESOURCES https://www.thepracticelaunchpad.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

What does the dental industry have in common with the legal world? Let's ask the law firm marketing experts Tyler and April Roberts, who join the podcast this week, to discuss all things verticalization and agency entrepreneurship. The pair took the learnings they acquired working in a specialized marketing shop serving the dental industry to found Nomos Marketing together with their partners Laura Maly and Michael Anderson. Today, the five-year old agency serves over 75 clients with two offices in San Diego and Charleston. Our Host Corey Quinn is curious to dig into April and Tyler's journey. Spoiler alert: The early days were intense. The couple worked full-time jobs while moonlighting in legal marketing at the same time. Tune in to learn how they went from operating in a California basement-turned-studio apartment to running a 10-person strong team on both coasts. The couple shares how they established their services, workflows, processes, and offering to grow to a thriving verticalized agency business in the legal field. Join Corey, April, and Tyler on Vertical Go-To-Market as They Discuss: How their roles have evolved as founders. How to apply existing playbooks from other verticals to your own. How to package your offering into an MVP you can sell. How to templatize offerings and define processes to prime your business for growth. Actionable Key Takeaways for Agency Founders: Leverage what works in one vertical to launch a new one. Cross-compare your pricing and offering to the competition. You can get started with as little as defining your pricing, getting Quickbooks, LLC, a website, and a CRM. Your first clients will be referrals but you need to go beyond your network to grow. The resources mentioned in this episode are: - Check out Nomos Marketing Here - Connect with April on LinkedIn Here - Connect with Tyler on LinkedIn Here Join us on a five-year legal marketing growth journey with Tyler and April.

We all have a content creation machine in our pocket. The question that Alan discusses with Laura Maly and Michael Anderson is about content creation? Do we realize that if we're using social media that we're creating a story whether we mean to or not. How involved should a dentist be in the story that's told about their office and dentistry? We are all content creators Who should create content for a dental office? Stock photography sucks (perfect vs. authentic) Websites for dental offices are NOT DEAD! On plagiarism...DON'T!  What's on your website (and your search results) are your responsibility...even if the "web guy did it." Come record a podcast with Michael and Laura at Voices of Dentistry! Some links from the show: Wonderist Agency Dental Hacks Scallion blog post on stock photography Small SEO Tools Soapbox Go get your ticket and your room for Voices of Dentistry 2023! Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy." If you'd like to support the Very Dental Podcast Network then you should support our sponsors!  You can learn to love removable, do dentures digitally and learn the basics of 3d dental design all in a 2 day class!  Check it out at denturece.com! -- Our friends at CAD-Ray want you to know that there has never been a better time to get into intraoral scanning! They sell and support all kinds of digital dentistry products from scanners, to printers and even cloud based software! For instance, the Medit i600 itraoral scanner is priced at just about $13,000! And if you didn't know, CAD-Ray now distributes 3Shape scanners and the amazing Trios 4 wireless just had a $10,000 price cut! It comes in under $25,000. And all these options come with CAD-Ray's unbeatable support! Go check it out at verydentalpodcast.com/cadray! -- If there is one thing that's changed the way I look at teeth the most, it's probably the headlight I use with my loupes. Our friends at Enova make amazing loupes and distribute Zumax dental microscopes, both the best you can buy. But the amazing, weightless and cordless Qubit, Quasar or Quantum headlights (all others are just toys) are the biggest game changer. But be careful…if you try one, you're going to buy one! Why haven't you checked out Enova Illumination yet? You can get a killer deal on all things Enova by using the Very Dental link you'll find at verydentalpodcast.com/Enova! -- Have you been looking at your supply bill lately? Prices are REALLY going up on all the things you use every day in your office. Our friends at Crazy Dental understand and are here to help! Very Dental listeners can get 10% off their orders from Crazy Dental by using coupon code “VERYDENTAL10”! Go check out their amazing catalog and save yourself 10% off of their already amazing prices at verydentalpodcast.com/crazy! -- If you're looking for a one stop dental marketing solution, then look no further than the Wonderist Agency. Wonderist can help you with branding and a killer website. They'll design ad campaigns no matter how you want to get your name out there. But maybe most importantly, they'll show you how your marketing plan is working! They have industry leading analytics that help you understand what works and what doesn't in your area and they'll help you spend your marketing dollar in the wisest way possible! Go check out the Wonderist Agency at verydentalpodcast.com/Wonderist!

Behind the start-up culture, ping-pong table and beer fridge, you'll find culture-maker and entrepreneur Laura Maly, the Co Founder of Wonderist Agency. After 10 years working with Fortune 500 Companies and their agencies (General Motors, Kohl's Department Stores, Microsoft, and Sony Pictures), Laura gave her resignation to corporate America and jumped into entrepreneurship. While her expertise in dentistry runs deep, so does her passion for life (her kiddos, coffee, boating, reading, travel) and giving back (San Diego County Dental Foundation, Junior League of San Diego, and animal rescue). She loves to meet people- come introduce yourself and tell her what you're working on, where you're traveling or what you've been up to...or swap dog photos.

Laura and Michael from Wonderist Agency, a full service marketing agency for the dental industry joins us this week to discuss how to better market your practice for success. We chat about:What a lot of dentists get wrong about marketingTelling a story and finding what makes you memorable Automating follow-ups and making your marketing dollars count+ so much more!Find Wonderist, Michael, & Laura on Instagram:@WonderistAgency @LauraMaly @MichaelJamesAndwonderistagency.com

Most people search for answers to three simple questions when looking for a dentist. To successfully market your practice, you better know what they are! On this episode of the Dentist Money™ Show, Ryan greets Michael Anderson and Laura Maly of the Wonderist Agency. The pandemic pause provided time to rethink practice growth. Hear why getting back to marketing basics can pay off.

Wonderist Agency Co-Founders Michael Anderson and Laura Maly join Dr. Moody and Dr. Houska at Voices of Dentistry 2022. If you're a fan of relish trays, a brandy old fashioned and video poker, a supper club may be a place for you. 

Dentists often have a hard time wrapping their heads around marketing. We frequently spend money trying to promote ourselves through various channels and end up seeing very little in returns. Today we are joined by Laura Maly and Michael Anderson who are the co-founders of  Wonderist Agency, a marketing agency aimed solely at dentists. In this episode, they explain how marketing in the field of dentistry has changed over the years and explain why some of the marketing commonly done by dentists simply does not work. Michael breaks down their three-part system for marketing: tell your story, reach your audience, and capture leads and follow up.  We also touch on how you can benefit from using Yelp and other review sites.To hear about some of the Wonderist Agency's most successful hacks like looking at what your competition is doing, matching your channel to the demographic you're trying to attract, and using virtual consults to generate leads (among other things), tune in today!

Alan is joined by Michael Anderson and Laura Maly of the Wonderist Agency! Wonderist helps dentists market their practice by helping dentists and teams create a message and tell their story in a compelling way! We talk marketing and storytelling in an interesting and wide ranging conversation! How did Wonderist come about? Wonderist's favorite conference: The Voices of Dentistry! It's time to buy your tickets for VoD!  People are obsessed with reviews Marketing channels (website, Google Adwords, direct mail, SEO, reviews)! Which ones are right for you? That's the wrong question! Wonderist can help clarify your message! The Wonderist process and 5 buckets (what makes you different and memorable) Let people say "no" to your best options! Dental offices that create content...what are the best ways to create content for their office Michael has a bone to pick with dentists! (spoiler: take photos of your work!) Coming soon...Wonderist's own podcast! Some links from the show: The Wonderist Agency Otter.ai If you would you like support the Very Dental Podcast Network you should support our sponsors! They help us create content that is, for lack of a better word...Very Dental! Why should you care about single patient use burs? I can think of a lot of reasons, but the one your patients are thinking about is this one. What's that sound? That's the sound of a rotary instrument that's never been used on another patient. That's the sound of no cross contamination. That's the sound of your patient knowing that you are looking out for them. Sure you get a super sharp, never been used bur each and every time you open a Microcopy bur, but mostly your patients know that you take cross contamination seriously. Go check out the wide variety of single patient use products at verydentalpodcast.com/microcopy. A new (and sterile) bur…every time. Microcopy Dental. Ideal preps. That's what we aim for. One excellent way to get there is to use a core material to build the tooth back up to ideal contour. Cosmecore from Cosmedent is my choice for building up a broken down tooth. It's dual cure, comes in a variety of colors and cuts just like a tooth. You'll get a super smooth finish with no gouging. Right now I've got the 50 gram dispenser that fits in a small impression gun, but when I need to refill I think I'll go with the 8 gram syringe. Both work great, but those syringes are handy and don't take much room on a set up. Check it out at verydentalpodcast.com/cosmecore! It's funny, but you never really know how your branding effects people until you see it in your own life. So Jacob, my youngest 11 started Invisalign with a local orthodontist. He's following all the instructions, including taking them out to eat. So I'm CONSTANTLY seeing a case for his aligners with our orthodontist's brand. Like every single day. I'm realizing that cases for aligners, splits and removable offer a brilliant way for people to remember your office and your brand! And then I thought of our friends at Zirc who offer aligner sized and denture sized boxes in tons of colors that you can customize with YOUR logo! They're offering a buy one, get one deal on retainer or denture boxes with your logo and 4 lines of custom print! Go check it out at verydentalpodcast.com/imprint and use code: verydentalimprint for your Very Dental deal! Our friends at Enova Illumination have your magnification and lighting needs all figured out. Whether you're looking at new loupes, a surgical headlight like no other or the amazing line of Zumax microscopes, Enova Illumination has you covered! Go check them out at verydentalpodcast.com/Enova and take advantage of the discounts they have for Very Dental Podcast Network listeners! Do you need help with a logo or website design? Our friends at Wonderist can definitely help! Keep your eyes open for updated logos of all your favorite Very Dental Podcast Network shows this month...they've been designed by the pros at the Wonderist Agency! Want more information? Go check them out at verydentalpodcast.com/wonderist! Do you want an easy way to support the Very Dental Podcast network? Go check out the monthly deals from our friends at Crazy Dental! Each month Crazy Dental will be offering all kinds of different coupons on the product you're using most! Head over to verydentalpodcast.com/crazy to see the monthly deals they have in store for you!  

Wonderist Agency Co-Founders Michael Anderson and Laura Maly join us in studio 1-A with not only marketing advice, but pearls of wisdom, like "The best way to get over someone is to get under someone else." We haven't laughed this much on a podcast in a long time.    For more info on their amazing agency/services, check them out at www.WonderistAgency.com

Guest: Michael Anderson & Laura MalyPractice Name: Wonderist AgencyCheck out Wonderist's Contact Info and Article:Michael's Email: michael.anderson@wonderistagency.comLaura's Email: laura.maly@wonderistagency.comArticle: https://thedentalmarketer.site/articles/how-to-produce-authentic-content-like-a-pro-tips-from-wonderist-agencyDownload and print Wonderist's Photo Checklist for a fun and seamless day of shooting:‍‍‍‍Host: Michael Arias‍Website: The Dental Marketer‍‍Join the podcast's Facebook Group: The Dental Marketer Society JOIN MY EMAIL LIST HERE FOR GROUND MARKETING STRATEGIES AND TACTICS.‍‍‍My 3 Key Takeaways:Photography's Tips & Best PracticesThe "must have" photos and shots when taking photography and sharing it on social media.The checklist you need to have on every photoshoot.‍‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍DON'T FORGET TO:Join The Newsletter here and be a part of The Dental Marketer FamilyClick here to see how you can attract new patients immediately and consistently!Click Here to join the Ground Marketing Facebook Group

Read the article here: https://thedentalmarketer.site/articles/how-to-stand-out-from-the-competition-tips-to-help-you-discover-your-differentiatorGuest: Michael Anderson & Laura MalyPractice Name: Wonderist AgencyCheck out Wonderist's Contact Info and Article:Michael's Email: michael.anderson@wonderistagency.comLaura's Email: laura.maly@wonderistagency.comArticle: https://thedentalmarketer.site/articles/how-to-stand-out-from-the-competition-tips-to-help-you-discover-your-differentiator‍‍‍Host: Michael Arias‍Website: The Dental Marketer‍‍Join the podcast's Facebook Group: The Dental Marketer Society JOIN MY EMAIL LIST HERE FOR GROUND MARKETING STRATEGIES AND TACTICS.‍‍‍My 3 Key Takeaways:How to find what's unique about your practice.What type of content you need to start creating.How to connect more with your community and new potential patients.‍‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍DON'T FORGET TO:Join The Newsletter here and be a part of The Dental Marketer FamilyClick here to see how you can attract new patients immediately and consistently!Click Here to join the Ground Marketing Facebook Group

On this episode of the Dentist Money™ Show, Ryan interviews Michael Anderson and Laura Maly of the Wonderist Agency, a full-service dental marketing agency. Does SEO still work? Is Facebook the place for me? Is direct mail the best channel to market my practice? These are typical questions that seem to concern most dentists.  In this timely interview, Michael and Laura explain why finding an authentic message about what makes your practice different should always be the first step in evangelizing your business.

We're joined again by Laura Maly and Michael Anderson of the Wonderist Agency! Some of the topics we discuss are: Adding chat to your website (spoiler: patients LOVE this) What is a virtual consult and why do you want to add this to your web presence? Video vs. audio and where to use what Making it easy for your team to add video to your website and social media What about blogging? Where do reviews fit in? Some links from the show: Your Virtual Consult Al's office blog/website The Wonderist Agency was one if the sponsors of the Voices of Dentistry and we're really glad to have had their support! Do you ever wonder how people on Instagram and Facebook get the super smooth and shiny look on their crown preps? It's actually pretty simple. They finish and polish them with a very fine diamond! Microcopy Dental has you covered with their 3316.8 diamond...aka: the "yellow chamfer" in my office. It's actually a round end taper in very fine diamond and will make every preparation look smooth and shiny! Go check it out at dentalhacks.com/diamondfinisher.  You're going to love this bur!   Dental Online Training is a new kind of CE. All the benefits of "hands on" CE without the travel! They even supply the materials! It's a brilliant and cost effective way to learn techniques that you used to have to travel for! Dental Online Training is so sure you'll love what they're doing, they're giving away 200 free courses! Head over to dentalhacks.com/DOT and claim your class V composite course before they run out! Regular check out or self check out? If you're anything like me, the less human contact you can have...the better! Your patients are no different. They want to make appointments in your office on their own time, and they don't really need to talk with your people! Our friends at Localmed can make that happen! Head on over to dentalhacks.com/Localmed and get a free demo of what they can do for you and you'll receive 10% off set up just for using our link!

Laura Maly and Michael Anderson of the Wonderist Agency join Alan to talk about marketing. Laura and Michael have a lot to say about dentists being involved with their own marketing. Some of the topics we discuss are: What's the best marketing for me? (spoiler...that's impossible to know without trying some stuff) What are the best ways to measure whether your marketing is working? Is call tracking good information? How to understand KPIs The Wonderist Agency was one if the sponsors of the Voices of Dentistry and we're really glad to have had their support! Do you ever wonder how people on Instagram and Facebook get the super smooth and shiny look on their crown preps? It's actually pretty simple. They finish and polish them with a very fine diamond! Microcopy Dental has you covered with their 3316.8 diamond...aka: the "yellow chamfer" in my office. It's actually a round end taper in very fine diamond and will make every preparation look smooth and shiny! Go check it out at dentalhacks.com/diamondfinisher.  You're going to love this bur!

It's easy to interview someone whose service you can stand behind! Sandy Pardue and Lori Webre met with Laura Maly and Michael Anderson of Wonderist Agency. 

This week on Shared Practices we are joined by Laura and Michael from Wonderist. Wonderist Agency was started by Laura Maly at a kitchen table in Los Angeles as a small, one-woman marketing consulting group. Two years later, it got wings when Michael joined the team, and a full-service agency was born. Since then, Wonderist Agency has been dedicated to providing data-driven results and personalized design in a marketing landscape that is all too often cookie cutter or old school.  In the discussion we talk about how marketing can be used as a tool for case acceptance and how precisely you can accomplish this. From the landing page on your website to talking about the traffic on your way to work, Laura and Michael give some sound advice on what to share and how to balance it with the rest of your work.   :: Sponsors ::   Find out more about discount on pair Q-Optics loupes Email: SP16 to sales@q-optics.com   Blue Sky Bio -  Download the revolutionary free implant planning software   :: Links ::   Wonderist - https://wonderistagency.com/   ::  Topic  Time  Codes  ::   00:00 - 06:21   Introduction to the episode 08:16 – 14:15   Introducing Laura, Michael and Wonderist.   14:16 – 16:14     How do you build trust online and the continuity of experience as a goal.   16:15 – 17:56   How does marketing relate to case acceptance.   17:57 – 21:00   Proper utilisation of images and video.   21:01 – 23:06   How prevalent is the problem of a negative culture and how you can mitigate it.   23:07 – 26:16   Figuring out your brand.   26:17 – 29:53   Balancing quality with quantity on social media.   29:54 – 32:06   Deciding what to share online.   33:09 – 42:28   Communicating your message through testimonials and social media.   42:29 – 43:20  Can you develop a system for social media that is easy for a team to adopt.   43:21 – 46:03   Different platforms and where to put your content.   46:04 – 54:20   Wonderist’s online consultancy programme and more on using video.   54:21 – 55:46  Educating patients through marketing.   55:47 – 59:29   Some final thoughts and conclusions.   59:29 - 1:02:27 Outro 

Laura Maly and Michael Anderson of the Wonderist Agency join Alan to talk about marketing. Laura and Michael have a lot to say about dentists being involved with their own marketing. Some of the topics we discuss are: Why it isn't smart for dentists to "just write the check" for their marketing Why is it so important to have authentic marketing for your practice instead of a cookie cutter approach? How can a dentist have unique content for marketing without having to spend a lot of time creating it? What does "done is better than perfect" mean and how does it affect dental marketing? How can a dentist make a habit of creating content for their own marketing? The Wonderist Agency is one if the sponsors of the Voices of Dentistry so make sure to find them when you're there!

The Dental Amigos host the dynamic duo of Laura Maly and Michael Anderson who are the joint force behind the Wonderist Agency, a full-service, cutting-edge marketing agency for dentists. Laura and Michael chat about trends in dental marketing and emphasize the importance of embracing modern marketing concepts and budgeting for advertising. Other informative topics include: why call tracking is so important, true online appointment scheduling (e.g. LocalMed), as well as live chat and video. Don't miss this value-packed podcast that will help you grow your dental practice! Our listeners can reach Laura and Michael via live chat at www.wonderistagency.com or via email at laura.maly@wonderistagency.com.

Dana Robinson is a co-host of this podcast, author of the book Opt Out, and the real life version of "the most interesting man in the world".  His life story includes stints as a pastor, a lawn boy, an attorney, a property manager, a published author, and a full-blooded entrepreneur who’s seen inside the stories of businesses as varied as you can imagine.     High end fashion? Wine barrels? Christian audiobooks? As you’ll hear, we’re only scratching the surface of the man, the myth and the legend.     How did Dana go from Bible college to being the founder of the modern “Opt Out Life”?  Our friend Laura Maly is back to help co-host this episode. We’ll do our best to get behind the scenes with Mr. Robinson. More at www.optoutlife.com/podcast/dana-robinson

Relationships are hard. Business is hard. Going against the grain to get what you truly want is hard.  This episode is the story of a woman whose had her fair share of hard things happen. But, she has emerged on the other side as the owner of a growing business, with employees who are treated like family, and a business partner who is family, in the form of her husband, Michael.   Her name is Laura Maly.  She’s a woman entrepreneur about town in San Diego, owner of the Wonderist Agency, and a well-earned liver of the opt out life. Her story is a cool contrast to some of our other guests, who may have had an exit or a meteoric rise with a business. Full episode at optoutlife.com/podcast/laura-maly   Learn more and follow the hosts at optoutlife.com

Taking on the stale industry of dental marketing dominated by a one-sized fits all approach, Laura Maly and Michael Anderson are the young duo behind Wonderist Agency, a full-service marketing agency for dentists. A niche still crowded by old dudes with dated ideas, Laura and Michael are emerging in dental marketing as the new, fresh kids on the block with an approach that is so personalized you'd think they work in your office. Hear them discuss the importance of reviews to your practice, the common mistakes and how you can leverage them into more new patients each month.   www.wonderistagency.com

A strong marketing strategy is essential to get more patients in the door. You know that. But… unfortunately, with so many options out there, it’s so easy to feel overwhelmed and stuck. Maybe you can relate. Instead of mastering the basics, you jump from one marketing strategy to the next.. And not surprisingly you might not see the results you were looking for. As most SYDP listeners know, the dental industry does have a few bad apples that ruin things for everyone. Trust can be a little hard to come by. No there is no magic pill to get 1,000 new patients in your door by next week. No there is no SEO strategy that will get you on the first page of Google overnight. A good marketing strategy requires relentless testing, patience, and a little bit of good luck. Which is why I’m so excited to share my conversation with Laura Maly and Michael Anderson, founders of the the Wonderist Agency an agency that focuses exclusively on serving the dental community. Several practice owners and SYDP listeners have emailed me to praise their work. And I think you’ll find our conversation on the state of dental marketing surprisingly refreshing and you’ll walk away with several actionable insights such as…   [su_note note_color="#028000 " text_color="#ffffff " radius="5"]If you like today’s show, you’ll enjoy Laura and Michael's Ten Ways To Get New Patients PDF Click Here To Check Out The Guide[/su_note] Here are a few things you'll discover in today's episode: How Laura And Michael Got Into The Dentistry Industry Why Most Dental Agencies Are So Out Of Date The Key Metrics You Should Track Consistently For Improvement The Importance of Avoiding “Shiny Object” Syndrome. Why One Size Fit All Marketing Can Kill Your Practice How To Get Started With Tracking And Which Metrics You Should Measure 3 Bad Marketing Habits You Should Avoid The “10 Million Dollar Mistake” You Might Be Making How To Stop Being Overwhelmed With Your Marketing Why You Need To Communicate With Your Staff About Your Marketing Strategy Free Episode Bonus: As Michael and Laura discussed, doing marketing the right way is what's going to take your practice to the next level. You don't have to follow every random marketing suggestion or tactic. Instead, pick a few areas you want to focus on and get to work. If you loved today’s episode, than I know you’ll get a ton out of Laura and Michael’s Ten Ways To Get New Patients PDF You’ll definitely want to take action on how to get more from patients referrals. I highly recommend you give it a look.   Click here to access that now. Quotes: “You have to be tracking.”  - Michael Anderson “Start Call Tracking Today. No really.” - Laura Maly Resources: CallRail CallTrackingMetrics Wonderist Agency  Support The Show: Without you, Ambitious Dentists, this should wouldn’t exist. If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes. This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.