The Dental Marketer

Why do some dental practices have teams that go the extra mile while others struggle with high turnover and mediocre results?In this episode, Dino Watt unveils the secrets behind building a vibrant practice culture that doesn't just improve patient experience—it transforms every facet of your business. Drawing from an extraordinary journey that started in Hollywood and led to dental practice consulting, Dino shares unique strategies grounded in business principles, storytelling, and real-world experience, illustrating how practice owners can foster tighter-knit teams and higher-performing offices.From crafting vision statements to living out core values, Dino explains why successful cultures don't happen by accident (and how dentists can intentionally shape theirs for long-term success.) You'll discover actionable tips on hiring the right people (and letting go of the wrong ones), providing feedback that strengthens rather than divides, and creating a magnetic workplace where every team member feels essential. Whether you're grappling with tough conversations, looking to boost morale, or striving to attract and retain top talent, Dino's practical wisdom will equip you to cultivate a dental practice where patients and staff alike genuinely want to stay.What You'll Learn in This Episode:The essential elements of a practice vision and how it attracts the right team members.Why core values are non-negotiable for building high standards and unity.How to approach tough conversations and give constructive feedback that motivates change.Ways to foster a culture where every employee feels needed, valued, and engaged.The importance of being inquisitive rather than accusatory in team dynamics.How to improve hiring practices for lasting team success.Strategies to quickly address problematic behavior before it impacts culture.Steps to create a magnetic work environment that both retains and attracts talent.Press play to discover Dino Watt's proven strategies for turning your dental practice into a place where both patients and team members truly want to be.‍Sponsors:‍CallRail: Never miss a call again! Voice Assist answers and qualifies every inbound call 24/7, so you capture every new patient. Try the 14 day free trial for our listeners at: sta.mx/m2wx‍Click the image for a 14 day free trial!Guest: Dino WattBusiness Name: Dino Watt ConsultingCheck out Dino's Media:‍Consulting Website: dinowattconsulting.comSpeaking Website: dinowatt.comDino's Books:The Practice Rx: Second EditionThe Magnetic Culture EquationInstagram: instagram.com/dinowatt‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Picture this: Your practice and the shop next door becoming your neighborhood's favorite duo!Too many local practices chase new patients when they could be building networks that bring them in by the dozen. This episode pulls back the curtain on a smarter strategy: focusing on partnerships that make other businesses shine, so your reputation (and client list) grows naturally. You'll learn how ground marketing isn't just about being visible—it's about creating value for others first, and letting reciprocity and trust do the work for you.Michael breaks down exactly how to select and approach the right local vendors, using three simple filters that cut through the noise. You'll walk away knowing how to identify partnership opportunities with coffee shops, gyms, salons, and more, and why starting small can actually get you bigger wins faster. With tangible examples, we'll show how to create irresistible win-win offers and how spotlight strategies can boost your partners' reputation while opening doors for your own success. By the end, you'll have a ready-to-use pitch framework and the motivation to launch your first partnership today!What You'll Learn in This Episode:The critical mindset shift from seeking patients to championing your partnersHow the psychology of reciprocity, social proof, and identity fuel lasting partnershipsThree must-have filters for selecting ideal vendor partnersWhy smaller, local businesses are your best first targetsCreative ideas for perks and recognition that delight vendors and their customersStrategies for crafting a partnership pitch that lands every timeHow to track, optimize, and scale your local partnership resultsAction steps to move from planning to real-world progressStart building the kind of partnerships that make local businesses (and your reputation) unforgettable by tuning in now!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Wondering if now's the right time to modernize your dental workflows? Here's how to decide AND rally your staff behind tech upgrades for the office.Step inside a family-owned prosthodontic office in Lake Geneva, Wisconsin, where Ashley Whinery, the dedicated practice manager, shares her journey of navigating demanding clinical work, an experienced (and older) staff, and a major technology overhaul. From handling intricate dental cases to reversing negative patient experiences, Ashley opens up about the real-life struggles and triumphs of leadership in a small but mighty dental team.This episode delves deep into how compassion, teamwork, and the right tools make all the difference in a high-pressure environment. Ashley reveals the common trap of dentists overextending themselves for patients' sake, risking burnout, and why open lines of communication matter more than ever. She also breaks down the practice's strategic leap from Eaglesoft to Dentrix Ascend, sharing the challenges of upgrading from outdated systems and the smooth, cloud-based features that transformed their daily operations. If you're searching for actionable advice on team dynamics, technology transitions, or simply trying to preserve a positive work culture, this candid conversation is for you!What You'll Learn in This Episode:Actionable strategies for balancing patient care with staff well-beingHow to foster open communication and collaboration in a close-knit dental teamThe warning signs and prevention tactics for burnoutLessons from transitioning to a cloud-based dental practice management systemReal-world workflow improvements after adopting Dentrix AscendOvercoming IT setbacks and resistance to change in your practiceWhy a supportive team is crucial during major operational shiftsHelpful advice for practices tackling big technological or procedural updatesThe value of taking chances and prioritizing family-work balanceTune in now to hear Ashley's firsthand playbook for thriving through change and prioritizing your team's well-being.Listen on your favorite streaming platform here!Sponsors:‍Dentrix Ascend: Smarter System, Smarter Practice: Dentrix Ascend Cloud-Based Dental Software Break free from software hassles and come with us to the cloud. Spend less time managing your practice and more time caring for your patients. Request a free 30 minute or less demo at: dentrixascend.com/promo/exploreGuest: Ashley WhineryPractice Name: Lux White Dental GroupCheck out Ashley's Media:‍Website: luxwhitedental.com‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Can "no" from a stranger eventually turn into your loyal patient? It did for Dr. Pak!In this episode, Dr. Taesu Pak pulls back the curtain on his journey to rapidly building Pak Dental, candidly sharing the gritty behind-the-scenes actions and mindset shifts required to open a practice in just three months.Dr. Pak reveals how he hit the pavement a month before opening, embracing the hustle of ground marketing by meeting people, handing out goodie bags, and gathering sign-ups (regardless of how many "nos" he heard.) He opens up about the pivotal mistake of not following up quickly with leads, what changed after he corrected course, and why engaging directly with the community through events and strategic partnerships proved more effective than any ad campaign. Dr. Pak offers actionable insights on overcoming setbacks, harnessing reciprocity, and creating buzz from day one, especially if you dream of building not just any practice, but a busy, community-centered one with real impact.What You'll Learn in This Episode:Proven strategies for ground marketing before your practice even opensHow to turn rejections and "nos" into opportunities for growthThe power of timely follow-up in boosting patient conversionsInsider tips on leveraging community events and benefits fairs for visibilityCreative ways to attract families and key partnerships using giveaways and gamesWhy direct, in-person engagement beats traditional marketing for local practicesEssential resources for mastering the psychology of community outreachDr. Pak's vision for building large-scale, high-traffic dental officesPress play to discover the real-world secrets behind launching a successful, community-driven dental startup!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Growing a practice (or multiple practices) isn't about working harder; it's about empowering your people to lead with you.In this episode, you'll get an insider's look at how Dr. Ben Liu built SuperKids Pediatric Dentistry into a multi-location success story, all while maintaining a strong focus on patient care and team connection. Dr. Liu shares the mindset shifts and practical systems that helped him step back from micromanaging, empowering his team to deliver standout service and dependable results.Listen as Dr. Liu breaks down the organizational blueprint that keeps his practices running smoothly, revealing how clear communication, dedicated roles, and robust processes made all the difference—especially during challenging times like the COVID-19 pandemic. From strategic marketing and mastering Google reviews to navigating negative feedback with grace, he offers real-world tactics for sustainable growth. Most importantly, he opens up about finding balance, taking calculated risks, and remembering that true success includes quality time with family and a culture of trust at work.What You'll Learn in This Episode:How letting go of perfectionism fuels sustainable business growthPractical steps to delegate daily operations without sacrificing qualityBuilding a team culture where ownership and accountability thriveThe critical roles and systems needed for multi-location successProven marketing tactics—Google reviews, SEO, social media, and moreHow to investigate and resolve negative patient feedback effectivelyTips for polishing your new patient intake process for seamless experiencesPartnering with specialized services to scale your dental practiceWhen (and how) to know you're ready to open a second practiceStrategies for maintaining work-life balance and avoiding burnoutHit play and discover how to build a dental practice that grows on trust, systems, and a little more freedom for yourself.‍Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketerGuest: Dr. Ben LiuPractice Name: SuperKids Pediatric DentistryCheck out Ben's Media:‍Website: superkidsdentistry.comLinkedIn: linkedin.com/in/ben-liu-42593583‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What if your next open house didn't just fill seats, but became the talk of the town, forging genuine connections and a waiting list of new patients?Get ready for part two of this action-oriented masterclass, where Michael unveils a comprehensive, step-by-step playbook for hosting an open house that doesn't just buzz, but booms with community engagement. Imagine the meticulous planning of a Broadway premiere: every detail, every invite, and every partner coordinated to ensure your event is unforgettable and your practice is the star. This episode is packed with four core strategies: memorable ground marketing, digital co-promotion, energized partnerships, and a high-impact countdown. From using clear scripts to recruit local businesses as co-hosts, to creating co-branded social posts and videos that reach entirely new audiences, you'll see exactly how to transform potential partners into rallying fans for your event.Beyond promotion, Michael walks you through an open house experience designed as a three-act play: warming up guests, building trust through hands-on experiences, and creating a celebratory close that turns attendees into loyal patients. Discover the exact roles your team should play, how to structure interactive tours and talks, and why making it fun for families leaves a lasting impression. You'll also learn how to ensure the good will lasts long after the event, with a multi-sequence follow-up plan tailored for each guest. With scripts, timing blueprints, and actionable resources, this episode delivers not just the “what,” but the crucial “how” to make your open house the community event of the season.What You'll Learn in This Episode:The four-pillar strategy for a sold-out, community-driven open houseStep-by-step tactics and scripts for inviting local business partners as co-hostsHow to leverage co-branded digital content for massive audience reachBest timing for social spotlights, boosted ads, and RSVP campaignsDesigning your event as a “three-act play” for maximum impact and conversionsAssigning dynamic team roles for personalized guest experiencesCreating interactive, family-friendly activities that build emotional engagementThe essentials of crafting persuasive email and text follow-ups after the eventHow to use storytelling, social proof, and urgency to drive bookingsHit play to unlock the blueprint for an open house that turns the community's curiosity into your practice's loyal patients!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

Is acquisition the real shortcut to a modern, profitable dental practice? This episode takes you behind the scenes with Dr. Monil Mehta, owner of Dentistry On The Ponds, as he reveals the daily realities and deliberate choices that have shaped his journey since purchasing his practice in 2022.From his pre-dawn gym sessions to late-night administrative catch-ups, Dr. Mehta opens up about the dedication required to manage every facet of ownership—whether it's upgrading technology, renegotiating vendor contracts, or cultivating a motivated team. He candidly shares why he chose to acquire an established practice rather than start from scratch, and details the strategies that accelerated growth: from system upgrades and marketing investments to integrating new protocols. Dr. Mehta's transparency about the stresses, rewards, and ongoing evolution of practice life offers genuine insight for any aspiring dental practice owner.What You'll Learn in This Episode:The critical factors Dr. Mehta weighed when choosing between starting a practice and an acquisitionHow a structured daily routine keeps energy high and priorities clearTactical improvements: technology upgrades and efficient front office systemsSmart approaches to renegotiating contracts and controlling overhead costsPractical strategies for integrating new marketing and team processesLessons learned from navigating staff transitions and rapid changesTips on balancing demanding business growth with personal and family timeCandid advice for future dental owners eyeing acquisitionPress play for an unfiltered look at what it really means to own, modernize, and grow a dental practice from day one.‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Dr. Monil MehtaPractice Name: Dentistry On The PondsCheck out Monil's Media:‍Website: dentistryontheponds.comFacebook: facebook.com/ChanhassenDDSInstagram: instagram.com/dentistryontheponds‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

Is your next open house a missed opportunity? Let's learn how to create buzz, build trust, and get your calendar booked solid!In this episode, we reveal how to transform your practice's open house event into an inviting social gathering that builds trust and enthusiasm among potential patients. Drawing inspiration from “Unreasonable Hospitality,” we explore powerful tactics like upbeat music, delicious food, and staff whose uniforms spark conversation, all orchestrated to make every guest feel seen, special, and genuinely cared for.You'll discover segment-by-segment breakdowns for unforgettable experiences, from “sterilization theater” demonstrations that build transparency to tech showcases and comfort stations that dissolve fears and spark curiosity. The goal is to tailor every interaction and micro-experience to different visitor groups (families, seniors, cosmetic-curious adults, and more) so everyone leaves with personalized memories and newfound confidence in your practice. Plus, we cover proven conversion techniques, from signature “wow moments” to must-have photo ops, that turn visitors into raving fans and lasting patients. This is your practical playbook for embedding your practice at the heart of your community.What You'll Learn in This Episode:How to create a welcoming, party-like open house atmosphere that puts visitors at ease.Step-by-step strategies for showcasing your team, technology, and commitment to safety.Micro-experience ideas tailored for families, health-first adults, seniors, and employers.Tips to design activities that melt away dental fears and spark conversations.The secret to turning curiosity into commitment with hands-on, transparent demos.Must-have elements for converting attendees into loyal patients on the spot.How to leverage urgency, scarcity, and hospitality to drive signup and action.Memorable touches and “wow moments” that get your event talked about for weeks.Tune in now for open house tips that transform your simple event into the heart of your community!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What if you could build a 200+ patient waitlist without a single ad before seeing your first patient?In this episode, Michael sits down with Dr. Joanna Gamble, founder of Wildberry Pediatric Dentistry, to uncover the remarkable path from food truck dreams to owning one of Wake Forest's most eagerly anticipated dental offices. Joanna shares how grassroots marketing, hands-on community involvement, and strategic social media helped her spark local excitement (long before her chairs were even in place.)Joanna opens up about the realities behind her success, tackling the obstacles of launching a new practice, from leaky pipes to the tough balance between managing a team and providing great care. You'll hear Joanna's honest take on designing her practice for families, her passionate belief in connecting intentionally with her community, and the hands-on hiring approach she refined alongside her HR-savvy husband. Her story is a playbook for anyone looking to break the mold, blending heartfelt connection, operational smarts, and a relentless dedication to her patients.What You'll Learn in This Episode:How grassroots marketing can drive patient demand before opening day.Joanna's favorite ways to authentically engage local families and kids.Step-by-step tactics for getting noticed at community events and farmers' markets.The real-world challenges and rewards of starting a new dental practice.Joanna's best advice for organizing workflows and reducing stress as an owner.Why personality and values matter more than technical skills in hiring.Creative ways to use social media to build trust and excitement locally.Tips for balancing practice growth with a fulfilling family life.How to develop systems that keep teams aligned and informed.Hit play now to discover how authentic connections and creative tactics can turn your startup practice dreams into reality, right in your own backyard!‍Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketerGuest: Dr. Joanna GamblePractice Name: Wildberry Pediatric DentistryCheck out Joanna's Media:‍Website: wakeforestpediatricdentist.comEmail: drgamble@wildberrypeds.comPhone: 703-835-5905‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

What if your dental practice could swoop in and become the highlight of every senior community's month—making you the hero residents and staff look forward to seeing?This episode reveals actionable, proven strategies to transform your approach from being “just another dental provider” into an indispensable highlight of the month for senior communities. The secret lies in becoming truly “calendar worthy” by designing unique, enriching experiences that require zero extra effort from community staff but deliver immediate comfort, joy, and value to residents.Inside, you'll discover how to creatively rebrand your traditional dental services into friendly, engaging activities that spark curiosity and trust, instead of resistance. We dive deep into persuasive (yet genuine) ways to pitch your presence to activities directors, emphasizing convenience and tangible resident benefits. The episode walks you through sample scripts, outlines enticing activity themes like "Smile and Comfort Corners" and "Memory Care Magic," and breaks down how to maintain ongoing excitement by rotating your offers. By the end, you'll have a toolkit for building recurring relationships with senior communities, positioning your practice as the go-to dental resource trusted by residents, families, and staff alike.What You'll Learn in This Episode:How to become a must-have presence on senior living activity calendarsWays to rebrand dental checkups as comforting, engaging experiencesSample scripts and dialogues for pitching to activities directorsIdeas for fun, easy-to-run dental activities that staff will loveTechniques for creating lasting relationships with both residents and staffStrategies for presenting dental care as entertainment and reliefThe power of micro-commitments to gain recurring calendar slotsHow to vary your activities to sustain interest month after monthHow to access deeper resources and scripts to advance your ground marketingTune in now to unlock the strategies that will help your dental practice become the highlight of every senior community's calendar!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

What's it really like to lead a practice where every decision is rooted in doing the right thing for your patients AND your team, even when it's hard?In this episode, Dr. Lance McGavin takes us on his extraordinary journey from military dentistry to opening White Palm Dental in the heart of Florida's rapidly expanding Space Coast. Dr. McGavin reveals how his early experiences in the military shaped his patient-first philosophy and inspired a practice that feels uniquely personal in a sea of corporate clinics. He candidly shares the creative process behind naming and branding his office, a heartfelt collaboration with his wife to ensure the practice truly represented both the Florida spirit and their family's values.Dr. McGavin dives deep into the realities of launching a private dental practice in a competitive market, discussing the roadblocks that threatened his timeline and how unforeseen delays became golden opportunities for growth. You'll hear inside stories of filling every role in his office (from front desk management to the nuances of social media) and the unwavering leadership principles that keep his team united and motivated. Listen as Dr. McGavin opens up about setbacks, successes, and what it really takes to serve a diverse community with integrity, empathy, and excellence.What You'll Learn in This Episode:How military values shape patient-first care in private dentistry.The creative process of developing a brand that stands out locally.Distinguishing a solo practice in a corporate-dominated market.Dr. McGavin's real-world strategies for team-building and leadership.Lessons learned from overcoming construction delays and startup hiccups.The importance of mastering every role in a small business.Ways to use social media to attract new patients and build trust.How to create a positive, no-drama work environment.The value of adaptability and hands-on management in private practice.Everyday business lessons that translate from the military to dentistry.Tune in now to discover the real-life challenges and rewards of building a integrity-driven dental practice from scratch!‍Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketerGuest: Dr. Lance McGavinPractice Name: White Palm DentalCheck out Lance's Media:‍Website: whitepalmdental.comInstagram: instagram.com/whitepalmdental‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

If ground marketing leaves you facing closed doors, it's time to discover a new path in with the ARENA strategy!In this episode, we unpack the ARENA Framework—an actionable decision-making tool uniquely designed for ground marketers facing objections and rejections in the field. You'll discover how to Assess the true reason behind a "no," Reframe perceptions to position yourself as a valuable partner, Exchange useful leave-behinds to build rapport, secure the Next step with micro-commitments, and maintain Accountability to foster trust. Through relatable stories, hands-on tactics, and insightful examples, we break down how you can turn every challenge at the door or front desk into an opportunity to start a real conversation.You'll hear how to creatively address resistance, from navigating “no soliciting” signs to building relationships with property managers and gatekeepers. Real-world examples illustrate how pivoting your approach (from cold selling to genuine value exchange) can earn you a lasting spot in your potential patient's mind. Plus, we highlight game-changing resources from The Ground Marketing Course so you can practice scripts and real-life scenarios before heading out into the field. This episode will give you the structure and confidence you need to face rejections with a new sense of possibility.What You'll Learn in This Episode:The five-step ARENA Framework for handling in-person objections and rejections.How to uncover the true reason behind initial pushbacks.Techniques to shift perception and be seen as a partner, not just a vendor.What to leave behind to make yourself memorable—without being salesy.Ways to secure small commitments that keep your foot in the door.Why accountability and consistent follow-up are key to earning trust.Creative ways to handle "no soliciting" policies and gatekeepers.Tips for approaching property managers and HOAs successfully.Tune in now to discover how the ARENA Framework can transform every ground marketing challenge into your next breakthrough!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

Change is never easy, but every bold decision shapes the story of your entrepreneurial journey—just ask Dr. Jessica Pushee, who returns to share the honest highs and lows of her first year running a dental practice in Foxboro, Massachusetts. From the start, Dr. Pushee made gutsy moves, including staying out of network with a major insurance company, Delta Dental. She pulls back the curtain on how these choices have both tested her resolve and ultimately benefited her business, underscoring the delicate art of balancing uncompromising care with savvy operations.In this candid interview, Dr. Pushee opens up about her transformation from a hands-on micromanager to an empowering leader committed to supporting her team. She recounts pivotal learning moments, like the fallout from missed consent forms, that sparked essential changes in her workflow and culture. You'll also hear her best and worst ideas for patient acquisition, from the surprisingly powerful impact of cozy office details to the hard lessons learned from ineffective advertising spends. Dr. Pushee's reflections culminate in her top advice for practice owners: focus less on obsessing over numbers and more on nurturing your team, because happy staff means happier patients (and sustainable growth.)What You'll Learn in This Episode:The real effects of opting out of insurance networks on a new dental practiceHow owning mistakes can lead to better systems and a stronger team cultureStrategies for delegating effectively and letting your staff grow from experiencePractical tips for creating a welcoming environment that delights patientsWhich marketing experiments failed and what consistently drives new referralsWhy investing in your team's needs pays off in patient satisfaction and retentionThe benefits of shifting from financial obsession to purposeful leadershipHit play now to discover Dr. Pushee's hard-won wisdom on building a practice (and a culture) that truly lasts.‍Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketerGuest: Dr. Jessica PusheePractice Name: Charm DentalCheck out Jessica's Media:‍Website: dentistinfoxboro.comInstagram: instagram.com/charmdentalmaFacebook: facebook.com/profile.php?id=61560009046083‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

How do top dental practices fill their chairs without spending thousands on ads?This episode is your practical roadmap for launching an effective ground marketing strategy on a razor-thin budget, leveraging your time in the community instead of spending big. We'll demystify the process, showing you how to dedicate just 90-120 minutes per week, split into manageable sprints, to create a steady stream of trusted local connections. From simple permission tools like business cards and flyers to proven, step-by-step scripts, you'll discover exactly how to build lasting community relationships that work for you long after you've left a location.You'll get the inside scoop on the reciprocity ladder: a powerful system for giving micro-values to local businesses, tagging them on social media, and leaving value-packed resources. Learn the art of outreach through the spotlight, insider, and connector formulas, designed to naturally open doors and facilitate real collaboration. By the end of the episode, you'll understand how to sidestep common pitfalls, tailor your approach to any local business, and repeat your efforts each month for compounding trust and visibility. If you're ready for a marketing approach that prioritizes relationships over spend, this episode is your starting line!What You'll Learn in This Episode:How to ground market your practice effectively on a tight budgetA weekly structure for maximizing impact in just 90-120 minutesThe key “permission tools” that quietly work for you 24/7The reciprocity ladder: a strategy for giving before askingConcrete scripts for opening doors with local businessesTargeting and rotating business types for consistent recognitionCommon ground marketing missteps and how to avoid themHow to tailor strategies to gyms, offices, schools, stores, and moreWhy consistency and trust-building outcompete one-off effortsReady to turn a few focused hours each week into a steady stream of new local patients? Press play and plot your path to genuine community growth!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Still relying on “How did you hear about us?” as your only source of patient insights? It's time for a smarter way to track!In this episode, we dive deep into the world of marketing with Amanda Kepshire, a senior vertical marketing manager at CallRail, who reveals how industry-specific insights can revolutionize the dental marketing game.Amanda breaks down why understanding the unique challenges of dental marketing (like accurately tracking patient sources and enhancing patient experiences) matters more than ever in today's competitive landscape. She explains the pitfalls of outdated manual tracking methods and uncovers how advanced tools, including call and form tracking, unlock the full patient journey. From smarter budget allocation to training front-desk teams and adapting to a rapidly evolving industry, Amanda offers practical strategies for practices to leverage technology, like CallRail's premium features and AI-driven insights, for superior marketing results and lasting patient loyalty. The discussion wraps up with Amanda's personal tips on what patients truly value and her expert advice on embracing compliance and data ownership during industry shifts.What You'll Learn in This Episode:The fundamentals of tracking and why it's essential in healthcareCommon tracking mistakes that lead to lost opportunities and missed insightsHow automated tools can pinpoint exactly how new patients find your practiceWays to use call and form tracking data to refine your messaging and marketing spendThe power of transcription analysis and AI tools to train staff and improve consistencyAmanda's personal checklist for choosing a providerHow to build trust and retention by understanding the full patient journeyStrategies to stay ahead of privacy regulations and technology changesWhy owning your marketing data is critical for HIPAA complianceActionable steps to start upgrading your marketing (no overwhelming tech required)Let's unlock smarter dental marketing today! tune in now and empower your practice with the strategies that set leaders apart.‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Amanda KepshireBusiness Name: CallRailCheck out Amanda's Media:‍Website: callrail.com/dentalmarketer‍LinkedIn: linkedin.com/in/amandakepshireCallRail LinkedIn: linkedin.com/company/callrail‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

How can you connect your dental services to a community already obsessed with personal wellness?In this episode, we explore how fitness centers are filled with community-focused, wellness-driven members, and can become your office's most fruitful referral partner. We break down the deep psychological and behavioral alignment between gym-goers and serious dental patients, explaining why their lifestyle choices make them some of the most qualified leads for preventive and cosmetic treatments. You'll hear fresh tactics for entering the gym ecosystem, from tailored outreach based on gym type (big box, boutique, or medical wellness) to value-add collaborations that make gyms invite you with open arms.Step by step, the episode walks you through conversation starters, partnership scripts, and unique event ideas that position your practice as part of the larger wellness movement—not just another advertiser. You'll discover how to offer genuine value to gym management and members alike, so your brand stands out for the right reasons. Filled with actionable advice, this episode will leave you inspired to transform gym partnerships into a reliable, low-competition patient acquisition channel, all while elevating your dental practice's reputation in the community.What You'll Learn in This Episode:Why gym members are the perfect target market for dental servicesThe psychology behind fitness communities and how it aligns with oral healthDifferences in marketing to big box gyms, boutique studios, and medical wellness centersStep-by-step scripts for connecting with gym owners and managersCreative partnership ideas that enhance both gym member experiences and your practice visibilityHow to offer perks or co-host events gyms can't refuseWays to build high-trust connections that lead to long-term patient loyaltyReady to uncover the untapped patient potential hiding within your community's fitness centers? Hit play and get the blueprint!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Want to stand out in a crowded dental landscape? It might all come down to when you start learning.In today's episode, Dr. Chad Johnson opens up about the bold decisions and defining moments that set his dental career apart from day one. With an unwavering commitment to learning, Chad jumped straight into post-grad education, quickly making his mark by adopting advanced procedures like dental implants and mastering specialized technologies. He also reveals the entrepreneurial leap of opening his own practice immediately after dental school (a risk that paid off thanks to both market conditions and his vision for what dentistry could be.)Chad offers us a behind-the-scenes look at how he's integrated cutting-edge tools and management systems, such as same-day crowns, laser dentistry, and the Entrepreneurial Operating System (EOS) he follows from the book "Traction." Beyond clinical skills, he dives into practical lessons on marketing, organizational health, and balancing personal ambitions with the demands of running a busy dental practice. Chad's story underscores the value of continuous learning, bold action, and intentional leadership at every stage of your career.What You'll Learn in This Episode:The power of pursuing continuing education immediately after graduation.What it takes to start a dental practice right out of school.Strategies for adopting new dental technologies and advanced services.How implementing the Entrepreneurial Operating System (EOS) transforms team culture and efficiency.The value of setting a clear vision and actionable goals for your practice.Insider tips on work-life balance for high-achieving dentists.Effective approaches for in-house marketing and measuring return on investment.Hit play now to discover the unique strategies that Dr. Chad Johnson has applied during his journey through dentistry!‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Dr. Chad JohnsonPractice Name: Veranda DentistryCheck out Chad's Media:‍Website: verandadentistry.comChad's Podcast "Every Day Practices Dental Podcast": productivedentist.com/podcasts/everyday-practices-dental-podcastEOS: eosworldwide.comEmail: ChadDDS@gmail.comLinkedIn: linkedin.com/in/drchadjohnsonYouTube: youtube.com/c/VerandaDentistryFacebook: facebook.com/VerandaDentistryInstagram: instagram.com/verandadentistry‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What if the secret to filling your practice with loyal patients isn't online; it's waiting right in your neighborhood? In today's episode, Michael sits down with Dr. Kapil Kella of Lakeshore Dental Studio to uncover the often-overlooked art of ground marketing. Dr. Kella takes us behind the scenes of his thriving practice's journey, sharing the step-by-step tactics that transformed casual community encounters into enduring relationships and business growth. From manning booths at bustling local gyms to connecting with neighbors at street festivals, Dr. Kella reveals how genuine face-to-face connections can outshine even the shiniest digital ads.But this episode isn't just about attracting new patients, it's about building authentic community roots and staying innovative in a competitive market. Alongside stories of street-level marketing wins, Dr. Kella introduces his latest project, Kaila, an AI tool poised to revolutionize dental note-taking. He also opens up about balancing professional drive with family life, sharing the role that supportive groups like Next Level Fathers play in his success. Whether you're launching a new practice or seeking a fresh approach to marketing, Dr. Kella's wisdom will inspire you to step outside your comfort zone and into your community.What You'll Learn in This Episode:Step-by-step ground marketing tactics for dental practices.How to choose and train the right team members for community events.Real-world examples of promotions that brought in new patients.Ways to connect with local gyms, festivals, and neighborhood businesses.Tips for building authentic relationships within your local community.The benefits and practicalities of ground marketing versus digital advertising.Strategies for maintaining work-life balance as a business owner.Actionable advice for new practices getting started with ground marketing.Tune in now to unlock powerful, proven strategies you can use to grow your practice, one handshake at a time!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Guest: Dr. Kapil KellaPractice Name: Lakeshore Dental StudioCheck out Kapil's Media:‍Website: lakeshoredentalstudio.comDr. Kella's AI Note-Taker "Kaila": hellokaila.comEmail: drkella@lakeshoredentalstudio.comDr. Richard Low's Instagram: instagram.com/dr.richard.low‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

If you've ever felt the weight of ambition pull you away from personal fulfillment, this episode is your honest roadmap back to balance! Dr. Simone Ellis opens up about her early years as a practice owner: navigating the pressures of rapid growth, leadership, and the unspoken toll of relentless hustle.In this conversation, Dr. Ellis reveals how she recognized warning signs of burnout, the emotional and physical challenges of leading through turbulent times like the pandemic, and why she ultimately sold her thriving practice. She shares the leadership strategies and team systems that now drive her consulting work, all rooted in one philosophy: sustainable success starts with aligning business growth to personal values. Dr. Ellis empowers us to adopt self-awareness, set healthy boundaries, and foster cultures where dental teams (and their leaders) truly flourish.What You'll Learn in This Episode:The real story behind rapid practice growth and its personal costs.How to spot and address burnout as a dentist.Why self-awareness and core values matter for sustainable success.The art of setting boundaries to protect both personal and professional well-being.Proven team motivation techniques inspired by top companies.How honest leadership and structured meetings can transform workplace culture.Concrete strategies Dr. Ellis uses to support and inspire her team.The benefits and intricacies of selling a high-performing dental practice.Key insights for pivoting from ownership to consulting.Practical advice for cultivating a resilient, growth-driven mindset.Tune in now to hear Dr. Ellis' unfiltered insights and discover how to redefine success as a dentist on your own terms!‍Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketerGuest: Dr. Simone EllisBusiness Name: Dr. Simone EllisCheck out Simone's Media:‍Website: drsimoneellis.comInstagram: instagram.com/drsimoneellisEmail: drsimoneellis@gmail.com‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

If your referral requests have ever felt forced or unfruitful, it may be time to switch gears!In this part 2 episode on the Ground Marketing series, we reveal exactly how to transform referral relationships from awkward cold calls into genuine professional alliances through proven, effective scripts tailored for every type of specialist. You'll discover how to reshape conversations with general practitioners, pediatricians, hygienists, and other medical professionals to ensure your expertise becomes an essential resource for their patients, while making your colleagues feel valued and appreciated.Today we're demystify how to amplify your visibility far beyond the clinic walls, turning your practice into a familiar community anchor that local families trust. From hands-on strategies like PTA sponsorships and school health events, to expert-level moves like contributing advice columns to local media, you'll learn to build a trusted brand recognized for genuine community involvement. The episode wraps with a deep-dive into the “referral flywheel”: a simple but game-changing system for making referrals flow naturally month after month. Whether you want to boost word-of-mouth or become the go-to expert in town, these easy-to-implement tactics will set you apart in your community!What You'll Learn in This Episode:Specific, customizable scripts to spark referrals without sounding salesyHow to identify and connect with the right partners: doctors, hygienists, pediatricians, and moreTechniques to make colleagues feel confident and valued when referring patientsReal-world scenarios to apply your referral scripts for maximum impactHow to establish visibility anchors in your community for top-of-mind awarenessIdeas for educational contributions in local media and blogs to boost credibilityMethods for measuring, tracking, and scaling the referral flywheel systemReady to become your community's most in-demand specialist? Tune in now and start building referral relationships that grow themselves!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What happens when a dentist swaps the race for patient volume for a practice built on quality care and real satisfaction?In this episode, Dr. Ahad Ahmed unveils his unique approach to running a general dental practice: from launching his first office in 2023 to opening a second, all while navigating the hidden challenges of patient volume and administrative overload. Sharing his story, Dr. Ahmed explores why clear communication and value-driven partnerships have been key to his business growth, and how collaborating with a younger dentist has shaped his leadership style. He shows how he outsources crucial administrative tasks, freeing up his team for what truly matters: providing excellent patient care.But the journey hasn't been without tough lessons. Dr. Ahmed explains how a shift in priorities, from high turnover to quality care and workplace satisfaction, propelled him to drop low-paying insurance plans and refine his hiring process. He opens up about the pitfalls of hiring based on convenience over compatibility and dives into how adopting technology has streamlined operations and reduced costs. As the conversation wraps up, Dr. Ahmed offers actionable advice for fellow dentists: embrace change, learn from mistakes, and focus on building a practice that aligns with your personal values.What You'll Learn in This Episode:The critical roles of partnership and clear communication in practice growthStrategies for managing high patient volumes without burning out your teamWhy and how to outsource administrative tasks like billing and insuranceThe benefits and challenges of dropping low-paying insurance plansThe importance of hiring for personality fit and capabilityLessons learned from past hiring mistakes and improving team retentionHow leveraging technology can lower overhead and improve servicesShifting your business mindset from patient volume to quality careBalancing work-life demands in a rapidly growing practiceListen today to hear Dr. Ahmed's journey from high-volume to high-value!‍Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketerGuest: Dr. Ahad AhmedPractice Name: Easy Breezy DentalCheck out Ahad's Media:‍Website: easybreezydental.comEmail: info@easybreezydental.com‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

How do top dental specialists quietly become the go-to experts without splashy ads or endless networking events?In this episode, we peel back the curtain on ground marketing strategies crafted specifically for dental specialists. Think orthodontists, prosthetists, periodontists, and more, who rely on referrals rather than foot traffic. We dig into the nuances of micro-niche targeting and how pinpointing the real decision-makers (those who influence consistent referrals) will change the way you build your practice's network. Using relatable examples, like ERs for endodontists or schools for orthodontists, you'll discover how symptom-based segmentation and a referral signal map can transform the way you identify and connect with the environments that matter most.Next, you'll learn powerful outreach tactics, including how to use a sphere of influence map to rank and approach referral sources strategically. This ensures your time goes to high-yield relationships, not wasted appointments. You'll understand how concentrating marketing efforts in areas rich with your ideal patients or gatekeepers can maximize your ROI. We also cover smarter, less intrusive ways to maintain momentum with referrers to make every touchpoint matter (without feeling annoying.)What You'll Learn in This Episode:How to clearly define your micro-niche and identify prime decision-makers.Where to locate high-yield referral environments and map out key referral signals.Smart tactics to segment potential patients by symptoms and life stages.The step-by-step process for building your sphere of influence map.How to rank and schedule outreach for maximum referral impact.Using heat mapping and geo-zoning to concentrate efforts where ROI is highest.The "Don't Be Annoying Plan" to stay top of mind without overwhelming referrers.Tips for psychographic personalization to connect with referrers on an emotional level.The essential art of asking the right questions and listening for referral cues.Strategies for building long-lasting, referral-rich relationships that sustain specialist practices.Hit play now to discover proven strategies for becoming the referral magnet in your dental specialty. No hype, just results!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Every dental practice claims to put patients first, but what does it mean to build a business where every interaction truly feels like family? In this episode, Michael sits down with Tom Gonzalez, Business Facilitator at Ohana Dental Implant Centers, to reveal how a behind-the-scenes leader can shape both daily operations and the very culture of patient care. Drawing on his unique role, Tom illuminates how his COO-style guidance aligns marketing, patient experience, and operational strategy to create seamless, standout care for every patient who walks through their doors.Tom shares how Ohana's mission goes far beyond technical excellence by weaving personalized attention into every step of the patient journey. Through heartfelt stories (like the patient who drove hours seeking an expert revision), Tom illustrates how empathy, curiosity, and team empowerment drive not only patient satisfaction but also long-term success. Tune in as the conversation uncovers the nuts and bolts behind Ohana's methods, the technology and training that keep their standards high, and the leadership philosophies that truly make their practice feel like Ohana (Hawaiian for "family") in every sense.What You'll Learn in This Episode:The real role of a business facilitator in a modern dental practiceHow Ohana Dental ensures consistently exceptional patient experiences across locationsWhy patient stories shape both practice reputation and internal cultureSecrets to addressing failed implants with expertise and empathyTools and metrics that drive operational excellence, including CallRailBalancing automation with a personal, human touch in patient interactionsStrategies for training staff in empathy-driven careLessons on empowering teams versus micro-managingThe importance of curiosity in building personalized patient relationshipsThe long-term vision of fostering a true family spirit within dentistryPress play to discover how Ohana Dental turns everyday care into extraordinary patient experiences!‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Tom GonzalezPractice Name: Ohana Dental Implant CentersCheck out Tom's Media:‍Website: ohanadentalimplants.com‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Are your local marketing efforts working as hard online as they do in person?In this episode, we break down exactly how dental practices can harness the combined power of ground marketing and local SEO to dominate their local market. From hosting engaging community events that foster genuine trust and visibility, to ensuring every handshake and conversation converts into online discoverability, you'll learn strategies that build both credibility and patient numbers. We'll reveal how your Google Business Profile acts as your virtual storefront, why authentic event photos and specific business categories are essential, and how to keep your profile fresh with real updates. The discussion zeroes in on location-based content, gathering glowing online reviews, and using savvy tools like QR codes to measure what actually works. Plus, find out how automating review requests and leveraging local backlinks can skyrocket your ranking and reputation!If you're a practice owner looking to fill more chairs, this episode arms you with step-by-step techniques to make your ground marketing events work overtime online. By the end, you'll see exactly how every local encounter can turn into lasting online visibility (and new loyal patients.)What You'll Learn in This Episode:How ground marketing and local SEO create a powerful loop of trust and visibilityThe pivotal role your Google Business Profile plays in new patient acquisitionWhy using real photos from events can boost credibility and local rankingWays to craft location-based website pages and event recaps for SEO impactHow testimonials and reviews mentioning events or neighborhoods help you stand outEffective tactics for maintaining accurate business details across directoriesSmart use of QR codes and trackable links to measure campaign ROIThe value of publishing event blog posts and gaining local backlinksPractical steps to track online behaviors like search frequency and call usageLet's listen in and learn how to turn every offline connection into an online patient!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Are you trapped in the daily grind, or are you steering your practice towards real growth?In this episode, we explore the heart and mind of dental practice success with Lisa Grogan, a respected dental coach whose journey began by chance and evolved into a passion for transforming practices.Lisa pulls back the curtain on what it takes to elevate a dental practice beyond clinical excellence. She shows why dentists must step up as business leaders, not just healthcare providers, and how this shift influences everything from patient trust to practice profitability. Through relatable stories and practical strategies, Lisa reveals how communication, mindset coaching, and patient-centered visuals can dramatically increase treatment acceptance. She confronts common stumbling blocks like confusion around pricing, wavering confidence, and limiting beliefs, while spotlighting the use of social media and influencers to attract ideal patients. Above all, Lisa encourages dentists to embrace storytelling and holistic management as essential tools for sustainable growth.What You'll Learn in This Episode:The biggest mindset shifts that help dentists move from clinician to business ownerHow to use effective patient communication to build trust and boost treatment acceptancePractical ways to increase transparency and confidence when discussing pricingStrategies for leveraging social media and local influencers to grow your patient baseThe role of visual tools and storytelling in educating patientsHow belief systems can limit or expand your practice growth (and what to do about it)Step-by-step tactics for implementing mindset coaching in your practiceWhy working on your business matters as much as working in itThe power of holistic practice management for long-term successDiscover how simple shifts that can make the difference in your dental practice! Press play and start leading your business forward!‍Sponsors:‍CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestackGuest: Lisa GroganBusiness Name: Lisa Grogan Dental CoachingCheck out Lisa's Media:‍Website: lisagrogandentalcoach.comInstagram: instagram.com/lisagrogan_dentalcoachEmail: hello@lisagrogancoaching.comLisa's Social Media Course: lisagrogancoaching.mvsite.app/products/courses/view/1179602/?action=signupLisa's Smile Assessment Form: lisagrogandentalcoach.com/online-dental-coaching-resourcesLisa's Social Media Masterclass Video: youtu.be/bDbZJHzilfw‍Want the Reception Call Conversion Kit from this episode? Find it here! thedentalmarketer.lpages.co/reception-call-conversion-kit‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

How do you keep your team fired up for the daily grind of marketing when every door knocked or flyer handed out feels like a small battle? This episode dives into the motivations that fuel ground marketing success, not just today, but for the long haul. Michael offers strategies that blend the science of internal drive with the enticing pull of external rewards, revealing why relying on only one kind of motivation just doesn't cut it for ongoing, high-energy performance.Discover practical ways to spark enthusiasm and resilience in your outreach teams, from turning mundane tasks into engaging challenges to celebrating even the smallest wins. The discussion breaks down how to set achievable micro-goals, link activities to deeper personal values, and reframe setbacks as stepping stones. By the end, you'll walk away with a toolkit designed to keep your marketing engine running at full speed, without risking burnout or loss of purpose!What You'll Learn in This Episode:The crucial difference between intrinsic and extrinsic motivation (and why you need both.)Proven tactics like gamification, role rotation, and celebrating progress (not just outcomes.)How to reframe rejection and keep spirits high during persistent outreach.The process of anchoring activities to your team's personal sense of purpose.Why setting micro-goals and visualizing impact can transform marketing results.The importance of tangible targets and layering immediate with delayed rewards.Preventing burnout while sustaining consistent ground marketing activity.Morning mental priming rituals that set your team's tone for the whole day.How to build a motivation system, not just one-off hype.Ready to energize your outreach and keep your marketing momentum strong? Hit play and level up your team's motivation now!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Many infants and toddlers struggle with feeding, sleep, or jaw development, and your practice could offer the help they need!In this episode, Michael sits down with Joy Lantz, an expert in myofunctional therapy and pediatric oral health, to reveal how early dental care can unlock happier, healthier outcomes for children long before their first permanent tooth appears.Joy shares her groundbreaking approach to identifying issues like tongue ties and low oral muscle tone that often slip past traditional dental and medical screenings. By drawing on her experience as both a clinician and a mom, Joy explains why early screening, multidisciplinary teamwork, and building strong referral networks are critical for supporting whole-child health. You'll walk away with practical strategies to implement this, including team training, building family trust, and overcoming insurance or cultural barriers, all aimed at creating a future where every child receives the collaborative care they deserve.What You'll Learn in This Episode:Signs that oral issues in babies and toddlers frequently go unnoticedHow early screening can catch hidden problems like tongue tiesThe crucial role of multidisciplinary referral networks (lactation, chiropractic, etc.)Practical tips for dental teams to support families with infants and toddlersStrategies for pediatric dental practices to manage insurance and outreach challengesWhy a holistic, collaborative approach leads to better outcomes for young patientsInsights from Joy's personal journey as a mother navigating these challengesWhat the ideal, family-centered oral health practice looks like in actionTune in now to discover how rethinking early dental care could transform lifelong health for children and peace of mind for families!‍The Pediatric Dental Marketing Course is open for enrollment!This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! pediatricdentalmarketingcourse.comGuest: Joy LantzBusiness Name: Joy LantzCheck out Joy's Media:‍Website: joylantz.comJoy's free study club: joylantz.com/dentalinnovationsstudyclubJoy's Courses: joylantz.com/classesJoy's Practice: oralfunctions.comFacebook: facebook.com/JoyLantzProInstagram: instagram.com/joylantzproLinkedIn: linkedin.com/in/joylantzrdhYouTube: youtube.com/@joylantz‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

Have you ever felt like your practice's ground marketing efforts are falling flat, no matter how many times you show up in your community? This episode uncovers exactly when (and why) it's vital to make adjustments to your on-the-ground outreach before wasted time and resources start piling up.We'll break down the five telltale signs your ground marketing needs a fresh approach, from dwindling engagement and stalled ROI to resistance from your own team. Drawing on real examples and proven strategies, you'll discover actionable ways to reignite interest, fine-tune your message, and even re-energize staff participation. By the end, you'll know not just what to look for, but precisely how to pivot so your practice can maximize every handshake, conversation, and connection.What You'll Learn in This Episode:The five most important signals that your ground marketing strategy needs a resetWhy personal outreach succeeds where automated ads often fall shortHow to interpret low engagement and what to do nextWays to clarify your offerings for stronger community resonanceTechniques for boosting conversion rates above the dreaded 10% markMethods to overcome both external apathy and internal team resistancePractical steps like gamification, campaign launches, and rotating staff rolesThe role of timely feedback and how it drives ongoing improvementTips for ensuring every community interaction delivers measurable ROIDon't let your ground marketing go stale! Tune in now to learn how to refresh your strategy and spark real results.‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

From hiring hundreds of top performers to opening 17 practice sites, here's how one dental leader maintains cohesion, culture, and continuous growth.Today we have Evelyn Lahiji, a veteran consultant and manager behind a pediatric orthopedic dental empire with 17 carefully-positioned offices around Los Angeles. Evelyn pulls back the curtain on the systems, strategies, and mindsets that fueled her team's explosive growth—sharing candid stories, practical tactics, and the exact formulas that keep their practice ahead in patient care and profitability.You'll discover how localized expansion, dynamic staff engagement, and a laser focus on operational excellence create a ripple effect from happier employees to loyal patients and impressive margins. Evelyn breaks down her approach to hiring, marketing, and adopting cutting-edge AI technologies for both clinical and business efficiency. Whether you're looking to open your first additional location or searching for ways to maximize efficiency, Evelyn's insights on goal-setting, accountability, and embracing innovation are sure to spark new ideas for your own practice.What You'll Learn in This Episode:The strategic advantages of expanding within compact geographic regionsEvelyn's proven formula for recruiting and retaining enthusiastic, high-performing staffHow localizing staff assignments boosts morale and operational flexibilityThe role of AI in improving patient careFinancial benchmarks: aiming to break even within a year of opening a new siteKey daily metrics to monitor for maximizing productivity and profitHow to craft marketing strategies that attract and retain ideal patientsDesigning incentive and accountability structures that motivate your teamEffective delegation and management roles for seamless multi-location operationsPress play to uncover Evelyn's expert roadmap for building, scaling, and optimizing a multi-location dental practice!‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Evelyn LahijiPractice Name: Children's Dental FunZoneCheck out Evelyn's Media:‍Website: childrensdentalfunzone.comEmail: evelyn@cdfzone.comLinkedIn: linkedin.com/in/evelyn-lahiji-3566b6219‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Stop waiting for the next big holiday—learn how summer camps, back-to-school buzz, and even heat waves can spark growth for your practice!This episode unpacks the secret sauce behind high-impact seasonal ground marketing—going way beyond just holiday-focused promotions. Michael breaks down the psychology behind why these timely campaigns work so well, highlighting how shifting routines, local events, and changing interests throughout the year offer fresh and relevant opportunities to connect with your community.Packed with practical inspiration, Michael walks you through inventive campaign ideas like the Summer Smile Hydration Campaign, partnerships with kids' summer camps, and creative collaborations with neighborhood ice cream and coffee shops. He doesn't just stop at ideas—each campaign comes with pro tips for branded swag, tried-and-true outreach scripts, and relationship-building strategies. The episode also covers back-to-school moves, hands-on pop-up events in gyms and co-working spaces, and weather-based promotions designed to spark instant engagement. By the end, you'll have a game plan brimming with actionable steps, scripts, and long-term tactics that elevate your practice's presence and real-world impact.What You'll Learn in This Episode:How seasonal ground marketing taps into shifting community needs and habitsStep-by-step guidance for executing a Summer Smile Hydration CampaignCreative ways to collaborate with local kids' camps, ice cream shops, and coffee shopsHow to craft winning outreach scripts and messages for local partnershipsTips for impactful back-to-school campaigns, including teacher gifts and sports mouth guardsTechniques for using quarterly wellness pop-ups and weather-triggered flash promotionsFollow-up strategies to nurture partnerships and convert connections into referralsHit play now to unlock proven seasonal campaigns and scripts you can use to power up your ground marketing all year long!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

If building your own dental startup sounds overwhelming and expensive, here's a real-world look behind the curtain on tough decisions and smart spending as a practice owner!In this episode, Dr. Katie Mathis shares her rollercoaster journey from ambitious associate to proud owner of Prairie Creek Dental, revealing what it really takes to bring a single-doctor practice to life in Cedar Rapids, Iowa. You'll get a front-row seat to the pivotal decisions that shaped her path, from navigating complex construction logistics to choosing between an acquisition or a startup, all while forging a practice that truly reflects her standards and values.Michael and Dr. Mathis delve into the daily realities of starting fresh—the anxieties of big loans, the strategic art of hiring, and the delicate balance of marketing to and caring for patients in a competitive landscape. Dr. Mathis opens up about practical systems she's put in place, the vital role of a supportive community, and the power of smart financial planning (hint: don't forget that dental-specific accountant!). Her real-world tips and candid anecdotes make this a must-listen episode for any dentists dreaming of practice ownership or looking to fine-tune their current practice.What You'll Learn in This Episode:When to choose a startup over acquiring an existing dental practiceEssential first steps for building your own dental startupKey factors that influenced Dr. Mathis's decision to launch in Cedar RapidsHow to hire and build a reliable practice team from day oneThe real challenges and rewards of taking on significant debtEffective marketing tactics for new dental practices in small communitiesPractical ways to manage patient expectations and treatment plansThe importance of a dental-specific accountant and strong financial systemsAdvice for maintaining an emergency fund and preparing for unexpected costsReal-life lessons learned and actionable advice from Dr. Mathis's journeyHit play to uncover the behind-the-scenes realities and practical strategies of building your own successful dental practice!‍Sponsors: DocSites: Do you need a new website or marketing agency with no long-term contracts? Visit DocSites' website here and be sure to mention The Dental Marketer for $500 off! docsites.com‍Guest: Dr. Katie MathisPractice Name: Prairie Creek DentalCheck out Katie's Media:‍Website: pcdiowa.comEmail: katiearpdds@gmail.com‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Why do some pediatric practices become local favorites while others fade into the background?In this episode, Michael delves into the psychology of ground marketing tailored for pediatric dental practices, revealing why trust is the foundation for building lasting relationships with local families. He unpacks the dual priorities facing dentists: winning over discerning parents with micro trust-building moments, while making sure kids feel safe and comfortable from the first hello. Through real-world stories and tested tactics, you'll discover how influencing word-of-mouth and creating educational opportunities puts your practice in the conversation of every parent group.Michael doesn't stop at the basics—he explores actionable strategies you can launch tomorrow for deep community engagement. Learn how partnerships with daycare centers and schools, creative health talks, and unique events like hidden book treasure hunts or teacher recharge stations set your practice apart. He also gives you the operational playbook: capturing valuable data at every touchpoint, deploying targeted follow-up, and transforming positive community impressions into appointments. By the end, you'll have a blueprint to elevate your in-office experience, ensuring your ground marketing efforts translate into ongoing loyalty and genuine patient trust.What You'll Learn in This Episode:How to build trust with both parents and children in pediatric settingsEffective word-of-mouth marketing techniques for local influenceCommunity partnership ideas with schools, libraries, activity centers, and pediatriciansCreative in-person events to educate and engage familiesUnique reciprocity strategies, like mouth guard scholarships and recharge stationsBest practices for gathering and using data at eventsRobust follow-up systems to convert leads into actual appointmentsDifferentiating your in-office experience to reinforce marketing gainsOperational tactics for maximizing your ROI on ground marketingThe must-have steps for tracking, measuring, and optimizing each outreachJump in now to discover how your pediatric practice can become the go-to spot for families in your community!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍The Pediatric Dental Marketing Course is open for enrollment!Head over to our site to enroll now! pediatricdentalmarketingcourse.com‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What if every step of your patient's journey—not just your care—felt extraordinary? In this episode, Michael sits down with Santosh Patel for a deep dive into building a practice where being obsessed with patient experience is the rule, not the exception. From the very first online interaction to the moment patients step out the door, you'll discover how reputation and practice growth thrive when you exceed expectations at every touchpoint.Together, Michael and Santosh uncover the real-world challenges that often separate intention from impact, such as misaligned messaging, outdated office systems, and the disconnect between online presence and in-person encounters. You'll hear practical strategies for transforming first impressions, converting inquiries into appointments, leveraging technology, and instilling a team-wide obsession with patient experience. Drawing on examples from world-class brands and healthcare innovators, this conversation provides a blueprint for building—or reinventing—a truly patient-centered practice from the ground up.What You'll Learn in This Episode:The hidden gaps in patient experience that could be costing your practice trust and growthHow to seamlessly align your website, ads, and in-office experience for a unified brandProven methods for converting patient inquiries into booked appointmentsWhy empathetic communication and confident call handling lead to higher conversionsThe impact of role-playing and staff training for delivering consistent excellenceThe most important KPIs for measuring true patient satisfaction—not just reviewsTips for designing a patient-focused culture from scratch, borrowing lessons from top hospitality and service brandsAction steps to ensure every team member—from front desk to clinical—is invested in the patient journeyInsights into upcoming industry events and resources for ongoing learningHit play now to discover practical steps for creating a practice patients rave about—and a team that takes pride in every interaction.‍Sponsors:‍CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestack‍Guest: Santosh PatelBusiness Name: Complete Specialty SolutionsCheck out Santosh's Media:‍Website: completespecialty.comWebsite: subscribili.comLinkedIn: linkedin.com/in/santosh-patel-8849a013CareStack Inner Circle Event‍Download the Patient-Obsessed Practice Blueprint for FREE today! (A step-by-step guide to implement everything Santosh talked about today.)‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Nonprofit partnerships could be your new secret to building an unshakeable reputation in your local community!In this episode, Michael pulls back the curtain on why people trust causes more than advertising—and how dental practices can borrow that trust to spark greater engagement and genuine social proof. You'll discover the psychology behind strategic nonprofit collaborations, learning why this is more than marketing—it's a calculated reputation-building move that offers real return for your practice.Michael walks step-by-step through selecting the nonprofits that match your mission, the art of reaching out with value-first templates, and crafting partnerships that go far beyond occasional donations. You'll get his proven three-phase partnership framework—visibility, activation, and sustained engagement—plus hard-won lessons on common pitfalls and how to avoid campaigns that fall flat. With tracking tools, growth strategies, and access to bonus resources through the ground marketing course, you'll leave equipped to turn community goodwill into lasting patient loyalty!What You'll Learn in This Episode:Why nonprofit partnerships create trust and social proof unmatched by advertisingHow to choose the right local nonprofit for maximum mission alignment and outreachTemplates for reaching out and starting partnerships that spark reciprocityStep-by-step tactics for developing campaign-based collaborations, not just one-off donationsThe three-phase framework to move from visibility to deep community tiesPitfalls to sidestep so your partnership creates impact, not noiseMethods for tracking real ROI and planning for scalable, long-term partnershipsTune in now to build real community bonds and watch your practice grow from the inside out!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Get the "Weekend Dominator Strategy ( How to turn your schedule into your greatest marketing tool)" for FREE here!‍Discover how this dentist used high-tech innovation and low-overhead strategies—powered by his love for video games—to build his startup from the ground up!In this episode, Dr. Tej Shah invites us into his multifaceted world, sharing how his early love for gaming and programming evolved into a drive for innovation in dentistry. You'll hear about his journey from designing games and solving engineering puzzles at Lockheed Martin to navigating rigorous coursework at Carnegie Mellon and Tufts—all before taking the leap to open his own dental practice in Ashland, Massachusetts. Dr. Shah candidly shares what made him leave a secure tech path behind, and how seeing limitations in traditional dental software inspired him to develop his own Linux-based system tailored to real clinical needs.But that's just the start. Dr. Shah unpacks the creative marketing tactics—like hosting "Smash Bros" tournaments—and bold decisions, like offering dental care on weekends, that set his practice apart. He discusses the operational challenges, from wrestling with insurance claims to building a reliable team, all while keeping overhead surprisingly low. Through it all, Dr. Shah's commitment to innovation and genuine patient care anchors his advice for anyone blending technology and entrepreneurship: help people first, and the success will follow.What You'll Learn in This Episode:Why Dr. Shah traded a tech career for dentistry—and what fueled the transitionCreative strategies for attracting patients, beyond traditional marketingThe advantages of custom, open-source (Linux) dental software in running a modern practiceHow to balance practice ownership with independent software developmentPractical lessons in managing staff, insurance, and keeping costs downInsights on making your business stand out—like weekend hours and community eventsTune in now for an inspiring blend of tech ingenuity, creative grit, and real-world lessons in building a unique dental practice from scratch.‍‍Guest: Dr. Tej ShahPractice Name: Zen Family DentalCheck out Tej's Media:‍Website: zenfamily.dentalEmail: tshah.dental@gmail.comEmail: clear.dental.floss@proton.meReddit: reddit.com/user/DesiOtaku‍Clear.Dental Software: clear.dental‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What if one afternoon could fill your Invisalign schedule and turn your practice into a buzzing local hotspot—all without relying on social media algorithms?This episode dives into the blueprint for hosting a high-converting Invisalign Day using battle-tested ground marketing strategies. You'll discover why simply putting up a few flyers or sending out generic emails rarely moves the needle—and how a proactive approach, rooted in real-world connection, creates true urgency and trust among prospective patients. We show the psychology behind exclusive invitations, the artistry of approaching local businesses, and the secrets to transforming event day into a VIP experience that excites your community and your team alike.From scriptwriting that instantly wins over business owners to sensory details that make would-be patients feel valued as soon as they step through your door, every step is crafted for measurable results. Learn how to brief your team for seamless execution, leverage in-person energy for genuine engagement, and follow up with intentionality to turn interest into signed treatment plans. By the end of this episode, you'll be equipped to turn Invisalign Days into a signature tradition that elevates your practice's reputation and fills your books—quarter after quarter.What You'll Learn in This Episode:How to design an Invisalign Day that inspires immediate action, not just window shoppingThe most common marketing pitfalls that lead to empty events—and how to avoid themWhy ground marketing outperforms digital tactics for high-quality patient leadsWhich local businesses are goldmines for high-intent prospective patientsA step-by-step outreach script that creates win-win partnerships with local venuesProven psychological triggers to drive urgency and exclusivity for your eventIn-office strategies to create a memorable, VIP patient experienceThe importance of team rehearsals and specific roles for flawless event deliveryFollow-up frameworks to ensure curiosity turns into actual casesTune in now to transform your next Invisalign Day from a hopeful event to your practice's ultimate patient magnet!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍

Unlocking better insurance reimbursements isn't about luck—it's about knowing the rules of the PPO game and playing to win!In this episode, we sit down with Dana Moss, an expert in PPO insurance allowables, to reveal the negotiation secrets that empowered her (and countless dental practices) to dramatically boost revenue. Dana's hands-on approach, honed over two decades of successfully managing and negotiating on behalf of dental offices, proves that with the right tactics, dentists can finally take control of their income streams.From demystifying negotiation timelines with major players like Delta Dental and MetLife, to understanding how to use percentile data and savvy step-by-step processes, Dana guides you through the strategies that work in today's PPO landscape. This conversation is packed with advice—covering fee balancing, building genuine relationships with insurance reps, and handling stalled negotiations—along with practical guidance on how even small practices can take a DIY approach. If maximizing PPO revenue and navigating insurance with confidence are your goals, this episode is your roadmap!What You'll Learn in This Episode:Why negotiating PPO allowables is non-negotiable for increased practice revenueHow to strategically time and approach negotiations with major PPOsProven tactics for fee balancing and setting competitive office feesHow percentile data can inform smarter out-of-network UCR feesStep-by-step processes for successful, organized negotiationHandling pushback: what to do when insurance companies refuseThe right (and wrong) way to leverage your network participationBuilding strong relationships with insurance reps for better outcomesDIY negotiation resources and tips for practices of every sizeKey principles for long-term, profitable PPO participationListen now and discover how you can take charge of your practice's PPO negotiations for lasting financial growth.‍‍Sponsors:‍CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestack‍Guest: Dana MossBusiness Name: PPO Dental ConsultingCheck out Dana's Media:‍Website: ppodentalconsulting.comEmail: dana@ppodentalconsulting.com‍Want the PPO Negotiation Kickstart Kit? Send this episode to 1 friend, screenshot it, and send it to Michael at: @thedentalmarketer, michael@thedentalmarketer.site, or in our Facebook group!‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

Ever felt discouraged after being turned away by a local business, wondering if your efforts in ground marketing were truly worth it? This episode of the Ground Marketing Series unpacks why the most successful marketers are the ones who keep showing up, even after a "no." We dig deep into the art and science of persistence, revealing how a single visit rarely seals the deal—but a strategic, consistent approach can turn every interaction into an ROI goldmine.Divided into actionable sections, we explain the power of psychology in persistence—from understanding gatekeepers to harnessing the familiar effect. Next, we guide you through the "Three Phases of Profitable Persistence," including scripts, mindset shifts, and tactical moves for each stage. You'll also get practical tips for building trust cycles that turn businesses into referral sources for life. If you're ready to move beyond transactional marketing and forge lasting partnerships, this episode is your blueprint!What You'll Learn in This Episode:Psychological secrets to overcoming initial rejections and building trust over time.How to transform your offer into a win-win opportunity for every business you visit.The three proven phases for gaining new patient referrals through persistent, respectful follow-ups.Step-by-step scripts and materials that fast-track your ground marketing process.Why maintaining "urgency without rushing" leads to dependable results.How purposeful persistence lays the groundwork for consistent ROI, not just lucky breaks.Ways to track your progress and keep follow-ups organized for maximum efficiency.Tune in now to discover how a strategic, persistent approach turns ground marketing visits into lasting patient referrals and immediate ROI!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Who's picking up your office phone—and are they turning callers into loyal patients or missed opportunities?In this episode, we meet Eric Hubbard, founder of Pain-Free Dental Marketing, to uncover the remarkable origin story behind his company. Eric shares raw memories from his rural Oklahoma upbringing, his mother's courageous fight with cancer, and the pivotal moment when a compassionate dentist, Dr. John Barroso, offered more than just dental care—he offered hope. Years later, this gratitude fueled Eric's mission to help dentists thrive, leading to the creation of a marketing agency that now champions dental practices across the country.We take a candid look at what truly moves the needle for practices looking to grow. Our conversation goes beyond traditional marketing by spotlighting the critical impact of front desk staff, patient interactions, and the systems that track every touchpoint, like CallRail and integrated CRMs. Eric pulls back the curtain on how real results come from training, honest feedback, and rewarding proactive communication—not from racing to the bottom on price. The conversation closes with Eric reflecting on personal lessons learned, the value of clear communication, and his journey toward confidence and authenticity, leaving us inspired and equipped to rethink how we define success in dentistry.What You'll Learn in This Episode:Essential strategies for attracting the right dental patients in a competitive marketWhy front desk staff are the key to patient conversions and retentionThe role of call tracking and analytics in pinpointing missed opportunitiesActionable tips for training teams to communicate with empathy and curiosityHow top practices set themselves apart by leading with value, not priceWhy rewarding effective communication is more powerful than punishing mistakesInsights on integrating CRM systems for seamless patient follow-upTune in now for an inspiring look at how empathy, strategy, and storytelling can change the game for dental practices—and those they serve.‍‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Eric HubbardBusiness Name: Pain-Free Dental MarketingCheck out Eric's Media:‍Website: painfreedentalmarketing.com‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍Host: Michael Arias‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.Join this podcast's Facebook Group: The Dental Marketer Society‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

What are the must-have qualities of an excellent ground marketer for your practice?This episode pulls back the curtain on the secrets to building an unstoppable ground marketing team—one that doesn't just spread the word, but truly connects with the people you want to serve.Today we dive deep, cutting through the noise of traditional marketing to reveal why the right personalities matter more than experience. Learn how to identify individuals whose warmth, curiosity, and storytelling instincts can transform casual sidewalk encounters into loyal patients. We map out two smart structures for adding ground marketing muscle—either by hiring a dedicated coordinator or training existing staff to take on community outreach. You'll get hands-on advice, from crafting an effective job description to structuring campaigns for consistent, measurable results. By the end, you'll see how focused, people-powered ground marketing can yield game-changing patient growth—no flashy ad spend required.What You'll Learn in This Episode:The key personality traits that make a ground marketer truly effectiveWhy prior marketing experience isn't a dealbreaker—and what to look for insteadHow to structure a ground marketing team, big or small, for maximum impactStrategies for recruiting and job descriptions designed to attract the right candidatesTips on training team members so they truly embody your brand's voiceA month-by-month targeting approach for ground marketing campaignsThe real difference between ground marketing and digital ads for patient acquisitionMistakes to avoid when empowering your outreach teamTake the first step toward real, relationship-driven growth—tune in now for an inside look at building your practice's ground marketing dream team!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍‍

Why do so many dentists feel trapped in contracts with marketing agencies that just aren't delivering results?This episode gets right to the heart of the issue, revealing the hidden pitfalls that can turn a well-intentioned marketing investment into a costly mistake—and, most importantly, how to avoid the same fate.Ali is back on the podcast to pull back the curtain on the world of dental marketing, exposing the sneaky tactics agencies use to overcharge and overpromise. From the dangers lurking in fine print and auto-renewal clauses to the psychological manipulation that keeps dentists locked in, you'll hear practical strategies to protect your practice, take control of your online presence, and ensure you're never caught in “marketing handcuffs” again. Together, we empower you to ask the right questions, check contracts, and confidently transition out of any partnership that's not serving you—with clear steps to do it the right way.What You'll Learn in This Episode:The most common ways dental marketing agencies trap dentists in restrictive, expensive contractsKey contract red flags and what to look for before signingHow to verify an agency's credibility and the real results they can deliverWhy “losing all marketing progress” is usually just a scare tacticSteps dentists should take immediately if they're stuck in a bad agreementThe crucial questions to ask any marketing company before committingHow to tap into peer networks for trustworthy agency feedback and reviewsDon't let your dental practice get trapped—listen now and take back control of your marketing decisions!‍‍Sponsors: DocSites: Do you need a new website or marketing agency with no long-term contracts? Visit DocSites' website here and be sure to mention The Dental Marketer for $500 off! docsites.com‍Guest: Ali SoufiBusiness Name: The DocSitesCheck out Ali's Media:‍Website: docsites.comEmail: ali@docsites.comPhone: 818-616-3919‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Imagine your ground marketing efforts echoing through your community long after in-person events end—all thanks to smart social media strategies.In this episode, we unpack the often-overlooked connection between in-person ground marketing and dynamic social media engagement. We reveal how to ensure your impact lingers far beyond the event, making your practice more recognizable and trusted both online and offline. By sharing three core reasons why ground marketing needs a digital extension—like how quickly in-person impressions can fade and why modern patients always cross-check online before committing—we spotlight the powerful role that a thoughtful social media plan plays in building credibility and community trust.In this episode, you'll discover "The Mirroring Strategy," a step-by-step approach for capturing the energy, stories, and human connections from ground marketing events and skillfully amplifying them across digital channels. We illustrate actionable methods to transform a single live interaction into a series of effective posts—moving from real-time excitement to thoughtful follow-ups and valuable educational insights. Plus, we share the exact tools and frameworks successful practices use to increase visibility, engagement, and conversions, all while monitoring the real metrics that matter. If you're ready to finally bridge offline impact with online influence, this episode is your blueprint!What You'll Learn in This Episode:Why ground marketing is incomplete without a digital strategy.The three crucial truths behind integrating social media with in-person outreach.How "The Mirroring Strategy" maximizes your event's reach and ROI.Actionable steps for capturing and sharing the most engaging moments from live events.The "three times echo rule" for squeezing maximum visibility out of every appearance.Which social media tools streamline creation and promotion for your practice.Real-life examples that break down before, during, and after event actions.How to encourage organic shares and trust-building content from the community.What key metrics to track to measure your ground marketing and social media success.Take your ground marketing efforts further—listen now and learn how to make every event live on digitally!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍

Does your practice lose good people faster than you can hire them? Effective onboarding could be the missing link transforming costly turnover into a thriving, loyal team. In this episode, we sit down with dental practice consultant Malika Azargoon to break down what truly effective onboarding looks like—why it matters, how to implement it, and the critical details too many practice owners miss.Malika shares a clear roadmap for getting new hires up to speed while building the kind of supportive culture that keeps staff engaged. Whether you run a pediatric or general dental office, Malika explains why every practice—no matter how experienced the hire—needs a structured process, from first-day “welcome moments” to scheduled feedback check-ins and mentorship. With actionable strategies for automation, personalized touches, and solving high-turnover headaches, this episode arms you with everything you need to boost retention, increase efficiency, and foster a team that sticks around.What You'll Learn in This Episode:Why every dental practice—not just larger ones—needs a formal onboarding systemHow effective onboarding reduces costly staff turnover and boosts moraleThe step-by-step framework for integrating new hires in their first 90 daysStrategies for balancing automation and personalized connections in onboardingRed flags to watch for during early employment to address issues before they escalateMethods for maintaining onboarding consistency, even during leadership changesBest practices for sensitive staffing changes and transparent team communicationHow to use checklists and templates for a seamless onboarding experienceTactics for realigning hiring processes with your practice's core valuesThe importance of thorough reference and background checks to prevent future issuesListen now to discover the onboarding tweaks that could save your dental practice time, money, and talent—starting today!‍‍The Pediatric Dental Marketing Course is open for enrollment!This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! pediatricdentalmarketingcourse.com‍‍Guest: Malika AzargoonBusiness Name: Zar Dental ConsultingCheck out Malika's Media:‍Website: zardentalconsulting.comEmail: malika@zardentalconsulting.com‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍Host: Michael Arias‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.Join this podcast's Facebook Group: The Dental Marketer Society‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Are your marketing materials truly working for you, or are they just adding to the noise? In this game-changing episode, we reveal why treating your flyers, brochures, and signs as "micro sales machines" can make the difference between wasted effort and measurable results. Forget flashy designs that impress your peers but fall flat with your target audience—the secret lies in creating pieces that stop people in their tracks, stir emotion, and drive action.Dive deep as we introduce the innovative Four Mile Test and the SCORE Framework, tools designed to help you build marketing assets that capture attention and prompt immediate response. Discover how to craft irresistible offers, use bold visuals, and leverage strategic placement to turn every piece of print into a lead generator. Whether you're a practice owner or a team member responsible for in-person promotions, this episode is packed with actionable strategies you can implement today to transform your materials from overlooked handouts to powerful conversion tools.What You'll Learn in This Episode:The mindset shift from designing to impress to designing to convertHow the Four Mile Test instantly reveals if your flyer will workKey elements every high-converting flyer, brochure, and sign must haveThe SCORE Framework for creating compelling marketing materialsTechniques for visually interrupting autopilot and capturing true attentionHow to craft offers and CTAs that feel personal and urgentTransforming brochures and signs into trust-building mini-sales funnelsStrategic placement secrets for maximum engagementHow print psychology can dramatically improve response ratesThe five-second rule for redesigning ineffective materialsReady to overhaul your marketing materials for real results? Tune in and start creating assets that actually convert!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Building a thriving dental practice isn't just about the latest equipment or sharp marketing strategies—it all starts with how you invest in your people.In this episode, we're bringing on Zach Shelley, a seasoned practice manager, to unpack why the real secret to practice growth is intentional team development. Zach shares hard-won wisdom on how prioritizing team education, meaningful leadership, and continual improvement fosters loyalty, accountability, and performance within your office.Together, we tackle the biggest myths around team investment—like the fear that investing in team members will only lead them to leave, and how to handle team members who may not seem to recognize these investments. From the nitty-gritty of onboarding your first office manager to setting up practical systems for accountability, communication, and stress management, Zach offers actionable strategies no practice owner should miss. The episode is packed with real stories, book recommendations, and hands-on tips for leaders who want a healthier, high-performing work culture and a more balanced life outside the practice.What You'll Learn in This Episode:Why team investment pays off more than you think (and how to make it count)Myths about investing in staff loyalty—and how to overcome themHow to set up new practices for success by starting with your office managerSimple strategies for accountability without micromanagementThe “checking in, not checking on” communication technique to build trustHow to use associations like AADOM for ongoing practice growthMetrics for tracking your team development ROITips for addressing performance issues with compassion and clarityPractical, cost-effective ways to invest in your dental team—no matter your budgetTune in now to discover the proven strategies that transform dental teams from average to exceptional!‍‍Sponsors:‍CallRail: Say goodbye to missed calls in your office! CallRail's Voice Assist is an AI assistant that answers, captures, and qualifies inbound calls 24/7. Scale marketing beyond business hours and capture every opportunity. Request to join their beta program here!‍Click here to test it out!Guest: Zach ShelleyBusiness Name: Dental Office Manager Leadership NetworkCheck out Zach's Media:‍Website: dentalomleadershipnetwork.comFacebook Group: facebook.com/groups/domln‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍Host: Michael Arias‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.Join this podcast's Facebook Group: The Dental Marketer Society‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

If you've ever wondered whether your ground marketing efforts are actually working, this episode unveils the proven techniques that transform guesswork into reliable results. We're digging into the heart of what it really takes to track and optimize every raffle, screening, and event, so your practice isn't just spending time in the community—it's investing in growth.Join us as we break down the essential psychology behind tracking, explore five must-know metrics every dental marketer should monitor, and spotlight the tech stacks that bring transparency to your numbers. Discover how easy-to-adopt systems—like color-coded metrics sheets and automated call tracking—turn scattered outreach into a feedback loop for continuous improvement. With a practical roadmap and a focus on implementation, you'll leave this episode ready to pinpoint what moves the needle for your practice and say goodbye to “random acts of marketing.”What You'll Learn in This Episode:Why tracking ground marketing eliminates costly guesswork for your practiceThe five key metrics every dentist and team should monitor for successSmart tools—like CallRail and Google Data Studio—that automate and visualize your resultsHow to assign accountability and keep your team engaged in weekly metric reviewsTechniques to measure both short-term interest and long-term patient conversionsHow post-event debriefs and feedback loops drive continuous improvementAdvanced strategies for analyzing conversations and refining your approachActionable templates and frameworks you can start using todayUnlock the full potential of your ground marketing—press play and start tracking what truly matters today!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Why do some dental practices sail through technology upgrades while others struggle with stalled schedules and unhappy teams?In this episode, we're sitting down with dental practice management expert Sadie Stewart to unlock the real secrets behind seamless tech integration in modern dental offices. Sadie delivers firsthand advice on choosing the right systems, sidestepping common pitfalls, and ensuring your whole team is empowered to use new technology. Whether you manage a solo practice or a multi-location empire, you'll take away practical steps to avoid bottlenecks, maximize your return on investment, and build a future-ready practice.From building a bulletproof pre-planning checklist to leveraging AI-powered features you might be ignoring, Sadie's insights will leave you prepared to not only survive—but thrive—through any technology transition. With actionable tips tailored for owners, office managers, and all team members, you'll gain the confidence to approach tech upgrades as an opportunity instead of a headache.What You'll Learn in This Episode:Why focusing on a select few integrated tech providers can prevent headachesThe most common mistakes practices make during software rollouts—and how to avoid themWays to involve your whole team for a smoother, more successful tech transitionHow to use AI charting and automation to enhance efficiency and profitabilityKey questions to ask before investing in new dental softwarePitfalls of unnecessary tech upgrades—and how to measure real ROITrends in cloud vs. server-based practice management systemsEager to future-proof your dental practice? Press play and let Sadie's strategies steer you in the right direction!‍‍Sponsors:‍CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestack‍Guest: Sadie StewartBusiness Name: Office SwellCheck out Sadie's Media:‍Website: officeswell.comInstagram: instagram.com/dexis.sadie.stewartFacebook: facebook.com/officeswell(Reach out to Sadie to inquire about the "Pre-Planning Checklist"!)‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Ever feel awkward or pushy when contacting potential patients to book appointments?Today we're learning about the under-appreciated yet pivotal role follow-ups play in turning potential leads into loyal patients WITHOUT being salesy. Many leads slip through the cracks due to insufficient follow-up, and we set the stage for a deep dive into this crucial process. We're covering three cornerstone principles of effective follow-ups: speed, frequency, and value, detailing how each principle can be harnessed to build trust and keep potential patients engaged over time.We outline a methodical follow-up system, complete with detailed text message templates to engage leads right after an event and maintain their interest through a timeline of contact points. From quick follow-up to valuable, spaced interactions, we break down the patient journey into crucial stages—awareness, consideration, and decision—aligning follow-up strategies to each phase. Along the way, we learn how to combat common pitfalls like sounding robotic or procrastinating outreach, and underscore the human aspect—treating follow-ups as a fulfilling promise rather than a nuisance.What You'll Learn in This Episode:The vital role follow-ups play in converting leads into patients.Key principles of effective follow-up: speed, frequency, and value.Strategies for immediate, high-value contact to build trust.A structured follow-up system with templates for ongoing engagement.How to tailor follow-ups to the stages of the patient decision journey.Common follow-up mistakes and how to avoid them.The importance of maintaining a human touch in communications.Hit play to discover actionable follow-up strategies that drive patient conversions today!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

‍Ranking high on Google is great, but is that what really fills your appointment book?Today we're learning how to transform your website into a patient-generating powerhouse with insights from Ali! Explore the hidden pitfalls that prevent practices from converting online visitors into booked appointments. Ali emphasizes the power of aligning with Google's best practices for SEO, focusing on key elements like mobile-friendly design and lightning-fast load times. Yet, techniques like these are just stepping stones; Ali warns that even the best digital strategies falter if your website lacks visual appeal or key information, causing potential patients to leave without a second thought.Beyond technical improvements, this episode is rich with actionable advice on personalizing your online presence. Ali sheds light on the need for authentic photos of your practice, displaying patient reviews front and center, and ensuring seamless consistency across all marketing outlets. He dives deep into the importance of tracking patient sources and diligently following up on inquiries, a critical step that many overlook. Beyond theory, Ali shares practical tips that can revamp your conversion rates in just 30 days.What You'll Learn in This Episode:Strategies to convert website traffic into patient appointments.Importance of mobile-friendly design and fast loading times.The role of appealing visuals and comprehensive information on your site.How showcasing reviews can influence SEO rankings.Methods to track and analyze new patient sources effectively.Steps to personalize and optimize your online presence.Tips for significantly boosting web conversion rates within 30 days.Listen now to learn how to make your website a powerful patient-attracting tool!‍‍Sponsors: DocSites: Do you need a new website or marketing agency with no long-term contracts? Visit DocSites' website here and be sure to mention The Dental Marketer for $500 off! docsites.com‍Guest: Ali SoufiBusiness Name: The DocSitesCheck out Ali's Media:‍Website: docsites.comEmail: ali@docsites.comPhone: 818-616-3919‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

What's the secret to turning a robotic script into a powerful tool for meaningful connections?In this episode, we unravel the art of customizing ground marketing scripts, redefining the way these tools should be used! Moving away from impersonal chatter, the focus is on creating genuine human interactions. With scripts designed to sound natural and sincere, we dive into strategies that build instant trust and adaptability, ensuring your outreach isn't just a pitch but a conversation that feels helpful. By highlighting the pillars of effective scripts—Personalization, Empathy, Flexibility, and Reciprocity—this episode provides insights and practical tips to enhance your communication strategy, regardless of the environment, from medical locations to corporate settings.We explore the methodology behind profiling your target, understanding pain points, and tailoring your approach to align with the listener's needs. We'll dive into a step-by-step framework for creating scripts that foster real engagement. With techniques like using "you" language for personal resonance and role-playing to refine delivery, you'll learn how to craft a script skeleton that leaves room for spontaneity, ensuring your messages never sound rehearsed. As you practice and hone these skills, you'll gain the confidence needed to thrive in any interaction!What You'll Learn in This Episode:The fundamentals of customizing ground marketing scripts for authenticity.How to build instant trust with personalized and adaptive communication.Key pillars of script design: Personalization, Empathy, Flexibility, and Reciprocity.Step-by-step framework for crafting natural and impactful scripts.The significance of profiling your audience to tailor your approach.Strategies to use "you" language for more personal conversations.Tips for avoiding a robotic delivery through role-playing techniques.Tune in now to discover how tailored scripts can improve your marketing conversations!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Are you feeling weighed down by your emotions in dentistry? You are not alone!Dive into today's episode with Dr. Erik Fisher about the power of emotional specificity. Erik unpacks the profound idea that every emotion has a unique role and shows how our cultural perspectives on emotion can lead to cycles of power struggles fueled by fear. He draws a clear line between the imbalance of hierarchical thinking and the harmony achievable through equity, emphasizing that recognizing each individual's unique gifts is key to unlocking their potential.We explore how these emotional insights can revolutionize a dental practice, touching on aspects like team management, patient interactions, and self-care. Erik talks about common emotional challenges like overwhelm and how it signals areas needing change rather than being purely negative. Using techniques to break down overwhelming tasks into smaller, manageable steps is one of many strategies we discuss. Unpacking emotions such as anxiety and depression, Erik reframes them as indicators of helplessness or hopelessness, providing pathways to better coping mechanisms. The episode is rich with strategies for practice owners to decode emotional layers within their teams, fostering improved decision-making and reducing employee turnover.What You'll Learn in This Episode:The purpose and impact of emotional specificity in life and work.Techniques for understanding and managing emotions like overwhelm, anxiety, and depression.The power of emotional awareness in team management and reducing turnover.Practical steps to create a community-based culture within a practice.Strategies for breaking overwhelming tasks into manageable pieces.The role of equity and recognizing individual strengths in leadership.Practical exercises to process emotions and enhance decision-making.Viewing life experiences as opportunities for emotional learning and growth.Press play to transform emotional challenges into growth opportunities both at work and in life!‍‍Sponsors:‍CallRail: Say goodbye to missed calls in your office! CallRail's Voice Assist is an AI assistant that answers, captures, and qualifies inbound calls 24/7. Scale marketing beyond business hours and capture every opportunity. Request to join their beta program here!‍Click here to test it out!Guest: Dr. Erik FisherBusiness Name: Dr. E PresentsCheck out Erik's Media:‍Website: drepresents.vercel.appEmotional Algebra with Dr. E: podcasts.apple.com/us/podcast/emotional-algebra-with-dr-e/id1766115731Influential U: influentialu.global‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍Host: Michael Arias‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.Join this podcast's Facebook Group: The Dental Marketer Society‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.