Podcasts about marketing production

It's every marketer's dream to inspire a cult-like following, but that term is usually used for B2C brands. Until you use the tips from this episode in your marketing.We're pulling inspiration from the leather bag brand that brought in $128M in sales last year, Portland Leather Goods. With the help of our guest, Head of Marketing Production at Boomi, Danalynne Menegus, we're talking about building a community, creating a sense of exclusivity, and personalizing your marketing.About our guest, Danalynne MenegusDanalynne Menegus is Head of Marketing Content Production at Boomi. She joined the company in 2018 as Senior Consultant, Marketing Communications. In her current role, she is the editorial lead and manager of Boomi's content production process for external-facing marketing assets, from concept through publication, and manager of the Boomi Blog. She is also the steward of the Boomi brand language and style guide, responsible for sharing standards and reviewing everything from press releases to event signage to ensure consistency in messaging. Her role combines strategy, process management, writing, editing, idea sourcing, resource management and assignment (for a team of internal and freelance/contract writers), editorial calendar management, research, and extensive collaboration with colleagues and stakeholders.Danalynne brings with her more than 25 years of B2B experience and expertise in editorial processes, copy editing, messaging, positioning, content strategy, creation and marketing, sales enablement, and much more. She has previously served as Global Product Marketing Lead of Cloud & Virtualization Software Platforms at Dell; Managing Editor of Corporate Event News, an online publication for event professionals; and Director of Marketing at Sybase/SAP.What B2B Companies Can Learn From Portland Leather Goods:Build a community. Create a space for customers to come together and spread the word about your brand. Word of mouth is an incredibly effective way to drive sales. Danalynne says, “digital marketing is something that's gotten more and more sophisticated, but if you are going to do it, be smart about it and draw upon a community. Try and build a community because if you can get other people to really love your product and talk about it, evangelize it, then you are going to get many more customers or even just potential interest.”Create a sense of exclusivity. Invite top users to a special community with exclusive benefits and incentives. Danalynne says, “Fear of missing out can go a long way if people feel like they're only going to have a deal for a limited time, or even that you're doing something specially for them, and hopefully you really are, but to me that translates into programs like loyalty programs, or or Customers where, you know, you're a loyal customer. So we're going to give you a discount, or we're going to give you maybe a free pass for an event.”Personalize your marketing. Write to your viewer as if you were talking to them in person, and put your personality in it! Danalynne says, ”Behind every brand, there are people. So even in a B2B marketing outreach or B2B sell, you're still selling to a person. And you want to build those relationships. That's what any good salesperson does, or any community manager or customer advocacy manager, or anybody who has those relationships as part of their job does, because people want to buy from people. So if you personalize [your marketing], that's the best way to market.”Quotes*”If you're trying to draw people in who know nothing about what you do or your industry or your product, or more importantly, The problems that you can help them solve, you need to lay that out in language that they're going to understand, in the format that they want to consume it in, and on the channel that they want to receive it in.” - Danalynne MenegusTime Stamps[0:55] Meet Danalynne Menegus, Head of Marketing Content Production at Boomi[6:09] The Birth and Rise of Portland Leather Goods[13:36] Unboxing the Mystery: A Personal Experience with Portland Leather Goods[17:26] Marketing Insights: Building a Brand and Community[27:31] From Bags to B2B: Marketing Lessons from Portland Leather Goods[31:47] Behind the Scenes: Crafting Content at Boomi[39:56] Final Thoughts: Humanizing Your Marketing StrategyLinksCheck out Portland Leather GoodsConnect with Danalynne on LinkedInLearn more about BoomiAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

How to Rock the Stage Show with Dame Lillian Walker Topic: Power of LIve-streaming for your business and brand How confident and comfortable are you with Facebook Live, Instagram Live, TikTok, or live streaming in general? Live streaming has exploded as one of the most powerful ways to grow your brand and gain clients, supporters, and new customers. Join host Rich "Trigger" Bontrager as he talks with author, speaker, and live stream expert Dame Lilian Walker. Lillian Walker is the Producer and Host Show- Develop Secret To Success Series, screen, book show producer, and Interviews the leading experts in the world/published authors, and best sellers on the Secrets To Success in team-building, leadership, entrepreneurship, and bring the bottom line on everything from the Secrets to Success in Music, Movies, Media, Medicine, Sports, The Arts, and Alternative Medicine from experts and celebrities. Dame Lillian is a radio show Producer and Host of TheBottomLineShowLive™. Formerly a co-host for Season 2017 of The Total Woman Show, airing in over 60 countries. She has been privileged to interview many experts who have been seen on Oprah Show. Former Director of Mass Media and Marketing Production for the Home & Garden Show, the largest Home & Garden Show in California, with mass coverage on Television, Newspaper, Magazine, Media, and Radio. Dame Lillian has been a successful best seller, published author, and writer of several Books: “Creating Customers for Life” & “7 Secrets to Selling Your Home in 90 Days or Less” and INTUITION MANIFESTO. Dame Lillian teaches business owners to live stream video to 10,000 attendees and up to 50 video participants. She and her partner are responsible for mentoring 1900+ of the world's highest-paid speakers, authors & experts. Clients secured include Motorola, 3M, Mitsubishi, Shell, Canon, IBM, Intel & Disney. Social Media- Dame Lillian Walker Linkedin: linkedin.com/in/damelillianwalker Website: thebottomlineshowlive.com Website: blogtalkradio.com/thebottomlineshow Twitter:    LillianWalkerHB Book Rich “Trigger” Bontrager to speak as Keynote or emcee at your next event. https://bit.ly/3T0VYY7 Learn more about Rich "Trigger" Bontrager and Rock the Stage Media services, shows, and coaching opportunities herehttp://www.rockthestagemedia.com/Check out the new Rock the Stage Shop.  This is one way to support the show and our efforts to help you rock your stage and shine brighter.https://bit.ly/Shop_RocktheStageMediaJoin us live Wednesday nights at 7:00 pm ET as we stream the show on these social channels and more. Linkedin:  https://bit.ly/Trigger_Linkedin Twitter: https://bit.ly/Trigger_Twitter Facebook Personal: https://bit.ly/Facebook_RichB Facebook Biz:L https://bit.ly/Facebook_Biz-TriggerYouTube: https://bit.ly/3QEQMaa A new How to Rock the Stage Show podcast episode goes live Thursdays at 11:00 am ET. How to Rock the Stage Show is proudly sponsored but the National Speakers Association (NSA) How to Rock the Stage Show is powered by Audivita Studios.https://audivita.com/

In this week's episode we sit down with Nick Grossman at the Wild and Scenic film festival! Nick is the Director of Marketing Production for the organization Natural Habitat Adventures, and he was a Producer for the film Endangered Migration. Natural Habitat Adventures brings awareness to wild spaces by organizing trips for members of the general public to visit them in a sustainable manner. Their film, Endangered Migration, talks about the struggles of the Monarch Butterfly and its recent inclusion on the Endangered species list! Click here to watch Endangered Migration: www.NatHab.com/monarchs Click here to learn more about their educator scholarship: www.NatHab.com/monarchgrant

Greenville's Primeau Productions knows we are living in a visual world, which means all businesses need to develop a visual presence. See how the video experts can help you leverage the power of video marketing today. Go to https://PrimeauProductions.com to find out more. Primeau Productions 501 Richardson Street Unit D, Simpsonville, SC 29681, United States Website https://PrimeauProductions.com Phone +1-888-843-1550 Email chuck@primeauproductions.com

You should have revenue and KPI goals. But first, you need to establish content marketing production goals. If you accomplish them, you'll be more likely to reach those KPI goals.

Brandon Moore, Director of Content Marketing at Vendasta, talks with Jeremy about creating a content production playbook.Highlights:What a content production playbook includesWhat uses a content production playbook has for all members of the content teamHow to begin the process of creating a content production playbookLearn more about VendastaConnect with Brandon on LinkedInMemorable Quotes:"We look at it as a documentation repository to guide the process and motions of our content team step by step. So it covers everything from blogging to thought leadership and amplification. And really the purpose of it is to supplement training and development of the content team.""The plays inside this book really describe in detail, like I said, step by step tactics that we use to ideate, create, edit, and publish content, as well as, you know, various other operations of the team. And we really leverage it to keep everybody informed.""Make it a priority. Use it as a single source of truth, right? Don't have all these documents everywhere, all across your Google Drive or your Dropbox. Keep it in one document and just consistently be looking after it and updating it."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

Since we are little kids, we are taught to ignore our intuition. Parents do that all the time, unknowingly, of course. Every time parents force their kids to sleep when they are not tired or eat, even when they aren't hungry, they are actually teaching those kids to ignore what their body tells them. That creates a disconnection between mind and body; it decreases our intuition's voice volume. In addition, the social construct sees intuition and gut feelings as the exact opposite of what is produced by the brain's left side. Intuitive thinking is often seen as a woo-woo practice, and we use our critical thinking without exception for everything. Today, we have the perfect guest to shed light on the critical vs. intuitive thinking discussion, the "Soul Alchemist," Dame Lillian Walker. She is an international Best-selling Author, Speaker, radio show Producer, and Host of The Bottom Line Show Live™. Dame Lillian is also the Former Director of Mass Media and Marketing Production for the Home & Garden Show and a passionate, creative entrepreneur. She founded and ran the 1st Pacific Mortgage Bank for 20 years. We delve into Dame Lillian's unique journey before and after reconnecting with her center. We went through the health issues she had as a child and during some of her pregnancies, which helped her open her eyes to some fundamental truths. She described what exactly helped her gain clarity, how it was to suddenly start listening to intuition's whispering more clearly, and why the ego gets in the middle of our conversation with our gut feeling. We also talk about tunning in with our inner frequency, our distorted idea of love, the power of manifestation, self-healing, and much more. Some Questions I Ask:I would like you to tell me more about your story, your why? How did you get here? (7:17)In your book, you mention that if you're unsure about a decision, don't take it, just sleep on it. Quiet down and see what comes through. Could you talk a bit about that? (26:36)You talk about divine inspiration, you received downloads one night, and the book was pretty much manifested by the morning. Could you talk about that? (51:50)In This Episode, You Will Learn:About the health challenges, Dame Lillian overcame as a child and how they impacted her life (8:22)Dame Lillian's intuition whisper saved her and her daughter's lives (20:49)Hurry or worry, and the role of the ego in the fear creation (31:29)The stolen phone, and the power of manifestation (39:07)About Dame Lillian's fantastic experience writing her latest book (52:09)Resources:Love & Money Secrets TV YouTube channelDame Lillian Walker VenmoBook: Dame Lillian Walker - Intuition Manifesto: How To Unlock The Gateway To Your DreamsDame Lillian's Meditation Facebook GroupConnect with Dame Lillian:LinkedInInstagramFacebook Hosted on Acast. See acast.com/privacy for more information.

Want to increase the production quality of your video marketing?Don't. Bad video marketing production is okay, especially in the beginning as you start to get comfortable being on camera. In math, two negatives multiplied equals a positive. That same with your video marketing. Low production quality in your video marketing times the bad awkward performance on camera actually equals a positive. But when you try to hide your bad performance with high-quality production, you actually end up amplifying your performance.

Today I am going to share with you the next P of content marketing which is Production.

Good product quality solely are not enough if it's not saleable in the market. In this episode, we talk about a bit on marketing production. Simple tips and tricks that can help you market your product effectively.

Sales, Marketing, and Production...You NEED to make sure they are all working together. Let's dive in. Follow Me On Instagram: http://Instagram.com/contractorcoach Download the Facebook ads blueprint: http://Fbmleadmachine.com/blueprint Free Paint Job Pricing Calculator: http://SellPaintJobs.com Web Design for contractors: http://www.tradethrive.com/webdesign Free Automations Training: http://sellpaintjobs.com/automationsoptin Painting Business Sales Academy: http://Sellpaintjobs.com/pbsa Contractor Secrets Podcast: http://podcasts.apple.com/us/podcast/trade-thrive-podcast/id1477208973

Jordan Elizabeth Gelber graduated from Marymount Manhattan College in 2010 with a B.A in Communication Arts & Graphic Design. During her college career she received honors in both her majors; being inducted in the Lambda Pi Eta honors society for Communications, and being the recipient of the golden key for Graphic Design during baccalaureate. ​After these academic accomplishments, Jordan has successfully expanded her creativity into a variety of markets. ​Most recently in 2012, she has been a successful marketing director at a high end real estate firm. As marketing director she has co-created ad campaigns, supervised interns, and generated PR. Her advertisements can be seen in Manhattan Magazine. ​Jordan has also been an advocate of the performing arts, and she specializes in the entertainment world and music merchandising. In 2010, she was honored with a certificate of achievement in design for her Senior Art Show, that was centered around branding and merchandising of musicians. This also included having the artists perform at her gallery opening. Since then she has created multiple media kits for various musicians. Currently Jordan is CEO and Founder of Starbaby Enterprises, geared towards young and experienced professionals in both the entertainment and creative industries. Starbaby successfully launched in August 2013 with their first event, a celebrity filled Fashion Show during Fashion Week on September 8, 2013 for Celebrity Designer Janique. In 2015, Starbaby Enterprises launched it's exclusive entertainment division where is creates and curates original content at a grassroots level. As a working actress, Jordan has used her passion and experience to help other break into the entertainment industry and have their voices heard. Since then, Jordan has personally launched several original productions to over 20 million international viewers. 

What if you could get high-quality video marketing production from top professionals in Los Angeles without ever leaving your office? Well, now you can with LiveShoot, which brings top creative talent, including creative talent, actors, crew and studio sets, all at your fingertips. Today Nick Artunyan tells us about this new platform he's built.GUEST: Nick Artunyan of LiveShoot. Email Nick at nick[at]liveshoot.coSUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

What if you could get high-quality video marketing production from top professionals in Los Angeles without ever leaving your office? Well, now you can with LiveShoot, which brings top creative talent, including creative talent, actors, crew and studio sets, all at your fingertips. Today Nick Artunyan tells us about this new platform he’s built.GUEST: Nick Artunyan of LiveShoot. Email Nick at nick[at]liveshoot.coSUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

It is absolute that podcast interviews is a great source of audio content, but adding cameras as a twist is something to look into. Dame Lillian Walker, TheBottomLineShowLIVE host and former Director of Mass Media and Marketing Production for the Home & Garden Show, gives us an idea about the concept of doing radio talk shows live. In this medium, she features people who are experts in their in industry whatever their niche and gets to the bottom line of what it is that they have. With a solid experience in interviewing many experts who have been seen on the Oprah, she tells us the difference of men and women when it comes to interviews and reveals her passion project which essentially gives back what she is good at. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Feed Your Brand community today: FeedYourBrand.co Feed Your Brand Facebook Feed Your Brand Instagram Feed Your Brand LinkedIn Feed Your Brand Pinterest Feed Your Brand Youtube

It is absolute that podcast interviews is a great source of audio content, but adding cameras as a twist is something to look into. Dame Lillian Walker, TheBottomLineShowLIVE host and former Director of Mass Media and Marketing Production for the Home & Garden Show, gives us an idea about the concept of doing radio talk shows live. In this medium, she features people who are experts in their in industry whatever their niche and gets to the bottom line of what it is that they have. With a solid experience in interviewing many experts who have been seen on the Oprah, she tells us the difference of men and women when it comes to interviews and reveals her passion project which essentially gives back what she is good at. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Feed Your Brand community today: FeedYourBrand.co Feed Your Brand Facebook Feed Your Brand Instagram Feed Your Brand LinkedIn Feed Your Brand Pinterest Feed Your Brand Youtube

It is absolute that podcast interviews is a great source of audio content, but adding cameras as a twist is something to look into. Dame Lillian Walker, TheBottomLineShowLIVE™ host and former Director of Mass Media and Marketing Production for the Home & Garden Show, gives us an idea about the concept of doing radio talk […]

Director of Marketing for Germany, Felix Pace, and Manager of Marketing Production for Northern Europe, Junis Lampert, discuss their journey to Netflix, their experience with the culture, and the work they are doing for the German market.

In today's podcast, we are honored to be joined by Drift's very own Dave Gerhardt. He’s the Head Fire-Starting Chief of Marketing Production and Culture over at Drift. He’s not into titles and this one is obviously BS. In the 2 years that Dave’s been at Drift, he’s had the opportunity to gather great insight […]

Episode 42 of Landscape Digital Show reveals how managing your marketing like a factory will increase your marketing production and efficiency. It turns out there is a very good reason for taking a production approach to marketing, as opposed to automating it. The Zeigarnik Effect states that people have a better memory for incomplete complete […] The post Marketing Production: Manage Your Marketing Like a Factory appeared first on Landscape Digital Institute.