Podcasts about Zeigarnik effect

In this all-new episode Kurt discusses the psychological appeal and effectiveness of clickbait. He explains how curiosity, FOMO, and emotional triggers drive people to click on intriguing headlines. Kurt also shares tips on using these principles ethically in persuasion, sales, and presentations to engage and influence audiences. The Benefits of Overconfidence Have Been Exaggerated The episode covers similarity theory, the importance of building connections, and concludes with an analysis of overconfidence in achieving success, referencing an article from Psychology Today. Additionally, Kurt delves into the Zeigarnik Effect, which emphasizes how incomplete tasks capture and maintain attention, and encourages using quizzes and assessments to engage audiences. DEAL OF THE WEEK  

Fan Favorite: This episode originally aired on June 19, 2022. What up, homies! It's your girl Lisa Bilyeu, and welcome back to the Women of Impact podcast, where we dive deep and come out stronger. Today, I'm absolutely pumped to bring you an episode with none other than my wonderful hubby, Tom Bilyeu! We're filling in the blanks on "Lisa_the 5 things every woman must do," but plot twist, it's Tom who's unraveling the deep layers of our dreams, the stories we tell ourselves, and all those raw emotions! Imagine pursuing dreams not just to achieve them, but to let them guide you to places you didn't know existed. Tom walks us through how to balance those overwhelming moments of imposter syndrome with tangible tools. So ladies, lean in because there's so much magic in the “high five habit” that Mel brings up – a bump to self-love and self-trust that'll knock your socks off! And of course, we're unpacking those powerful pillars of life: from the dynamics in our spaces, relationships, and habits, to managing that internal chatter that does NOT own your life. Because let's face it, those sneaky little day-to-day choices pile up to create our reality. Yes, girl, WE are making our own dreams! So buckle up and let's embrace the journey to becoming unshakeable and impactful women together. Remember, if this episode lights you up, do the things – rate, review, and subscribe. Sharing is caring, so pass it along to every powerhouse you know! Let's keep raising the tide for all the brilliant women out there. SHOWNOTES 00:00 The Power of Emotional Stories 00:01:00 Dreams as Life's Map 00:01:52 Understanding the Zeigarnik Effect 00:03:13 Overcoming Initial Hurdles 00:03:52 The “High Five Habit” Unpacked 00:05:38 Mirror Moments of Self-Reflection 00:09:45 Rewriting Our Internal Dialogue 00:18:28 Health as a Pillar of Life 00:21:03 Building Meaningful Relationships 00:24:00 Decluttering for a Focused Mind 00:26:38 Addressing Financial Excuses 00:29:38 Preparing for Opportunities 00:32:16 Habits and Identity Transformation 00:36:07 Navigating Financial Dynamics in Relationships 00:41:12 Debunking the Victim Mindset 00:45:27 Pain as a Path to Growth 00:51:00 Reworking Limiting Beliefs CHECK OUT OUR SPONSORS Audible: Sign up for a free 30-day trial at https://audible.com/WOI  Vital Proteins: Get 20% off by going to https://www.vitalproteins.com and entering promo code WOI at check out.  Quince: Check out Quince: https://quince.com/woi  Kettle & Fire: Get 20% off your first order at https://kettleandfire.com/lisa with code LISA  Shopify: Sign up for your one-dollar-per-month trial period at https://shopify.com/lisa  ********************************************************************** Listening to Women of Impact on Amazon Music is about as easy as it gets. You can listen on the app, which is super freaking easy to navigate, or you can just ask my homie, Alexa. it's that simple. So if you're ready, my homie, to be a freaking badass, then listen and follow Women of Impact on Amazon Music. ********************************************************************** Check out Women of Impact featured on FeedSpot's "Top 100 Women Podcasts," and their lists of top podcasts for women empowerment, personal development, and badass females! Explore the lists here. ********************************************************************** FOLLOW LISA: Instagram: https://www.instagram.com/lisabilyeu/ Twitter: https://twitter.com/lisabilyeu YouTube: https://www.youtube.com/womenofimpact Tik Tok: https://www.tiktok.com/@lisa_bilyeu?lang=en Learn more about your ad choices. Visit megaphone.fm/adchoices

What do McDonald's, IHOP, and a grocery store chain in England have in common? Join Mark and Lorraine as they explore how these brands tapped into the Zeigarnik Effect and how this psychological phenomenon affected their advertising efforts. Mark and Lorraine kick off the episode with a quick Super Bowl recap and some recent Starbucks news!Spend 30ish with Mark and Lorraine as they talk all things marketing, advertising, and of course ... positioning!

Ever feel like your to-do list stresses you out more than it helps? I'll explain how the Zeigarnik Effect—our brain's tendency to fixate on unfinished tasks—can either drain your energy or fuel your motivation. Listen to learn practical strategies, like breaking big goals into manageable tasks, using the Pomodoro Technique, and celebrating small wins to create momentum. Want to learn more about Mindset Mentor+? For nearly nine years, the Mindset Mentor Podcast has guided you through life's ups and downs. Now, you can dive even deeper with Mindset Mentor Plus. Turn every podcast lesson into real-world results with detailed worksheets, journaling prompts, and a supportive community of like-minded people. Enjoy monthly live Q&A sessions with me, and all this for less than a dollar a day. If you're committed to real, lasting change, this is for you.Join here

Emergency Breakup Kit at https://MyExBackCoach.com/emergency-breakup-kit Coaching session at https://myexbackcoach.com/book-with-coach-lee/ What to Do When All Else Fails: Strategies for Getting Your Ex Back When you're at your wit's end, unsure of what else to try, and willing to take some risks to rekindle your relationship with your ex, it can be a challenging and emotional time. These moments often come when you're ready to move on but feel the need to try one last thing. Here are some unconventional strategies that carry some risk but have been known to work in certain situations. 1. Double Down Sometimes, your ex may have been critical of certain hobbies, habits, or traits of yours. In this strategy, instead of hiding or abandoning these aspects of yourself, you embrace them wholeheartedly. This isn't about being spiteful but about showing your independence and confidence. For example, if your ex complained about a specific hobby you love, post about it on social media. If they disliked a particular style of clothing that makes you feel good, wear it proudly. The idea is to communicate that you're no longer seeking their approval. While this approach can feel risky and even a little defiant, it shifts the dynamic. Instead of portraying yourself as someone desperate to win them back, you become someone who is unapologetically themselves. This independence can be unexpectedly attractive. However, it's important to consider the bigger picture: Why would you want to win back someone who was critical of things that make you happy? This is a question worth reflecting on as you proceed. 2. Create Micro Mysteries Mystery has a way of drawing people in, and you can use it to your advantage. This technique involves creating intrigue by leaving certain things unresolved or open-ended. For example: Share a cryptic social media post about starting a new project but leave out key details or outcomes. Casually mention something intriguing in conversation with mutual friends or acquaintances but stop short of explaining it fully. This tactic plays on the Zeigarnik Effect, a psychological principle where people are drawn to unfinished stories or unanswered questions. By leaving your ex wondering about you, you can create curiosity and preoccupation in their mind. This approach subtly invites them to think about you more often, which can reignite feelings of interest or even attraction. 3. Take a Trip Distance can make the heart grow fonder, especially when it's unexpected. Plan a trip to an unusual or obscure location and share it on social media. The more random the destination, the better—someplace your ex wouldn't associate with your typical routine. For example, visiting a small town they've never heard of can leave them wondering: -Why are they there? -What are they doing? This strategy not only creates mystery but also gives the impression that you're moving forward with your life. For exes who are used to having you nearby, the idea of you being physically out of reach can trigger feelings of loss or curiosity. 4. Send Their Belongings Back If your ex has left items at your place, you've probably kept them as a potential point of connection. But if months have passed and they haven't reached out to retrieve their things, sending them back can send a powerful message. Pack their belongings neatly and include a simple note: "Here are the things of yours I could find. Hope you're well." This gesture can act as a symbolic closing of the chapter, which can be surprisingly impactful. It might make your ex realize the finality of the breakup and trigger a response. It's a calculated move that signals you're ready to move on, even if deep down you're hoping for a different outcome. 5. Decide to Move On The most counterintuitive yet effective strategy is genuinely deciding to move on. While easier said than done, this mindset shift can bring clarity and peace. Here's how to approach it: Make a conscious decision. Commit to moving forward emotionally and mentally. Lean on your support system. Surround yourself with friends, family, and positive influences who value you. Rediscover your passions. Invest time in hobbies, work, or personal growth. Ease into dating. When you're ready, consider going on dates—not to make your ex jealous but to remind yourself of your worth and options. Interestingly, moving on can sometimes reignite your ex's interest. When they sense that you're no longer waiting around for them, they may begin to reconsider their decision. A Note of Caution These strategies are not guaranteed to work, and they carry emotional risks. They are most effective when you've reached the point where you have nothing left to lose and are prepared to accept the outcome, whether it leads to reconciliation or closure. For those seeking personalized guidance, tools like Coach Lee's Emergency Breakup Kit or one-on-one coaching sessions can provide tailored advice. These resources are designed to help navigate the complexities of breakups and relationships, empowering you to make the best decisions for your unique situation. Final Thoughts Breakups are rarely simple, and moving forward is a process. If you're considering these strategies, it's likely because your connection with your ex was meaningful and you're not ready to give up just yet. While these approaches may seem unconventional, they can be effective in rekindling interest or helping you find closure. Remember, the ultimate goal is not just to get your ex back but to regain your sense of self-worth and independence—qualities that are attractive and empowering in any relationship.

Feel like your brain just won't SHUT OFF?

How to Set Up the Situation for Your Ex to Reach Out First Get Coach Lee's Emergency Breakup Kit to get your ex back! Breakups can be tough, but many people find themselves searching for ways to get their ex to reach out first. While it's not about “making” your ex contact you in a manipulative sense, there are ways to set the stage that encourage them to reconnect. Let's dive into a few strategies to make this more likely. 1. Use the Zeigarnik Effect: Leave Them Wanting More One psychological principle that can help in this situation is the Zeigarnik Effect. This concept refers to the mental preoccupation that occurs when something feels unfinished. The idea is simple: leave your ex with a sense of "unfinished business." When interacting with your ex—whether they reach out first or you meet up after the breakup—the goal is to create a positive experience and then leave at the high point. For example, if you meet for coffee, focus on being playful, having a great conversation, and creating a fun environment. But instead of letting the meeting drag on for hours, you need to end it while it's still enjoyable. After about 45 minutes to an hour, say, “It's been great seeing you, but I have to get going.” This leaves your ex wanting more and leaves the door open for them to initiate contact later. It's tough to do because in the moment, you'll feel like you're making progress and will want to stay longer. But leaving them with that feeling of wanting more keeps you in their mind, creating the "unfinished business" that can lead to them reaching out first. 2. Create Mystery Another way to encourage your ex to reach out is by creating a sense of mystery. If your ex can see your social media or hears about you through mutual friends, keep details vague. Share a bit about what you're up to, but don't give away everything. If you went somewhere fun or had a great experience, mention it, but don't go into full detail. Leave loose ends in your stories, making your ex curious about what you're doing and what's going on in your life. This mystery builds up in their mind and leads to them thinking about you more often. When they can't piece everything together, it becomes an itch they feel the need to scratch—sometimes leading to a text or call. 3. Focus on a New Passion One of the most effective things you can do post-breakup is to choose a new focal point in your life. This could be a hobby, career goal, fitness journey, or any other passion that captures your attention. Not only is it healthy for you to focus on something positive, but it also signals to your ex that your life doesn't revolve around them anymore. When you focus on something other than your ex, it sends a powerful message. It shows that you have your own interests, that you're moving forward with or without them, and that your life is still exciting. This can be surprisingly attractive. Your ex might feel intrigued by the change, curious about your new passion, and wonder why they're no longer the center of your world. 4. Cut Them Off This step can be difficult, but sometimes it's necessary to cut your ex off—especially if you've been offering financial support or access to things like shared services or GPS tracking apps. Once they've broken up with you, they no longer have the privilege of being in your life in the same way. By cutting them off, you communicate that you respect yourself and won't be taken advantage of. Not only does this create space between you and your ex, but it can also make them realize what they've lost. When you cut off certain privileges or financial support, your ex may come to appreciate the stability you once offered. It forces them to confront the reality of being without you. 5. Commit to No Contact You've probably heard of the No Contact Rule, but its power lies in true commitment. This means no reaching out for any reason—not for apologies, not for their stuff, and not to check in on them. If they need something, let them reach out to you. Often, people want to apologize for how they acted during the breakup, especially if they begged or pleaded. But continually apologizing can make you seem weak, and your ex might even become frustrated with it. Instead, stick to the no contact rule and let your ex feel the consequences of their decision. The absence will speak louder than words, and it will give them space to miss you. 6. Project Strength, Not Pain One of the most challenging yet crucial steps is to appear pain-free to your ex. Whether through social media or mutual friends, your ex will likely hear how you're doing. If they see or hear that you're struggling, it could push them further away. Pain can feel like a burden, and they may start to feel relief at the breakup, believing they've avoided being dragged into your emotional turmoil. Instead, project strength and happiness. This isn't about denying your feelings but about controlling the image you project. When your ex sees or hears that you're doing well, they may feel surprised and even question their decision. Your strength and positivity can reignite their interest in you, leading to them reaching out. Get Coach Lee's Emergency Breakup Kit to get your ex back! Conclusion By applying these strategies—leaving your ex wanting more, creating mystery, focusing on a passion, cutting them off, committing to no contact, and projecting strength—you set up a scenario where your ex is more likely to reach out to you first. Remember, it's not about manipulation. These steps help you regain your confidence, live a fulfilling life, and, in many cases, prompt your ex to realize what they've lost.

#hard to stop thinking about uncompleted task

In this episode of the Performance Initiative Podcast, hosts Dr. Grant Cooper and Dr. Zinovy Meyler engage in an enlightening discussion with social psychologist Roy Baumeister. They explore critical concepts such as self-control, self-regulation, and self-esteem and their impact on personal success and well-being. Key highlights include the predictive power of children's self-control on future achievements, the limited resource model of willpower, and the role of glucose in ego depletion. The episode provides practical advice on overcoming decision fatigue, developing effective habits, and recognizing ego depletion. It also examines real-world scenarios, such as the best times to ask for a raise and the factors influencing parole decisions. Additional topics include strategies for long-term self-improvement, the religious support for self-control, structured planning for task management, dieting tips, and the health halo effect—offering a comprehensive guide to effectively harnessing willpower.(00:00) Introduction  (02:25) Exploring Self-Esteem and Its Impacts  (28:20) The Marshmallow Study and Delayed Gratification  (44:14) The Impact of Self-Control on Performance  (45:02) Decision Fatigue in Car Dealerships  (46:45) Obama's Strategy for Decision Making  (49:28) The Role of Habits in Self-Control  (52:57) Glucose and Self-Control  (01:17:04) Procrastination and Health  (01:21:51) Religion and Self-Control  (01:25:40) Muscular Exertion and Willpower  (01:26:26) Evolutionary Perspective on Energy Conservation  (01:28:18) Ego Depletion and Task Prioritization  (01:30:16) Self-Control Exercises and Their Benefits  (01:31:15) Significance Testing in Research  (01:33:04) Strategies to Prevent Ego Depletion  (01:34:28) The Zeigarnik Effect  (01:41:38) The Hemingway Technique and Self-Control  (01:58:08) Willpower and Weight Loss Strategies  (02:02:40) ConclusionDr. Roy Baumeister is a renowned social psychologist, acclaimed for his pioneering research on self-control, self-esteem, social rejection, belongingness, and the need to belong. His extensive body of work has significantly influenced our understanding of human behavior, earning him a place among the most cited psychologists in the world. With over 700 publications, including the highly influential books "Willpower: Rediscovering the Greatest Human Strength" and "The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It," Dr. Baumeister's insights offer profound implications for personal development and social dynamics. He has been a distinguished professor at several prestigious institutions, sharing his expertise and contributing to the advancement of psychological science.Roy Baumeister's website: https://roybaumeister.com/Roy Baumeister's book "Willpower: Rediscovering the Greatest Human Strength": https://a.co/d/0He6XDq#selfcontrol #selfimprovement #selfregulation #willpower #podcast #roybaumeister #selfesteem #marshmallowstudy #selfcontrolwillpower #psychology #socialpsychology #productivity #motivation #motivational #mentalstrength #personaldevelopment #lifehacks #lifehack Thanks For WatchingSocials:YouTube: https://www.youtube.com/channel/UCKPNCI1-HBSZmiHNAlAjiIwWebsite: https://www.performanceinitiativepodcast.com/Instagram: https://www.instagram.com/performanceinitiative

In this episode, Rory Henry speaks with Dave Connolly, co-founder and CEO of Nudge, a top-rated platform for advice engagement. Discover the journey that led to the creation of Nudge and how it helps advisors ensure clients take actionable steps towards their financial goals. Learn how Nudge integrates behavioral finance principles, to reduce cognitive load and prompt clients to move from inaction to action. Find out how timely reminders and efficient task management enhance client engagement and satisfaction. Are you curious about implementing nudge theory in your practice? Do you want to know what the Zeigarnik Effect is? Find the answers to these questions and more in this insightful episode with Dave Connolly of Nudge!

Welcome to the fabulous world of the Zeigarnik Effect – where unfinished tasks reign supreme and completed ones are yesterday's news.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/tanya-chinganga/message

In this episode of Hustle and Flowchart, host Joe Fier and Phill Agnew (host of The Nudge Podcast) explore behavioral science and the impact of storytelling and the power of the curiosity gap for capturing and maintaining audience attention in podcasting. Together they explore the power of vulnerability by showcasing weaknesses, the undervaluation of podcasters in brand deals, and the key role of repurposing content. The Power of Showcasing Weaknesses Phill Agnew and Joe Fier discuss the Prattfall Effect and how showcasing weaknesses can increase likability and trust, referencing successful brand examples and Agnew's own podcast advertising experiment. Repurposing Podcast Content for Wider Reach Phill and Joe explore the undervaluation of podcasters in brand deals and the potentials of repurposing podcast content for wider reach, highlighting the effectiveness of guesting on other podcasts to reach highly engaged audiences. The Influence of Labor Illusion Bias The conversation delves into the labor illusion bias, revealing how showcasing the effort put into creating content increases audience engagement and perception of value, with examples from studies and successful content creators. Capturing Audience Attention with the Curiosity Gap Agnew introduces the Zeigarnik Effect and the power of the curiosity gap in engaging audiences, sharing practical insights from his TikTok test and emphasizing its effectiveness in opening podcast episodes. Two Other Episodes You Should Check Out Mastering YouTube Content Creation and Leveraging AI Tools with Matt Wolfe Why Podcasts Might Be Your Best Marketing Bet in 2024 with Joe Fier Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Listen to The Nudge Podcast Connect with Phill on LinkedIn or X (Twitter) Influence by Robert Cialdini The Choice Factory by Richard Shotton Wanting by Luke Burgis Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

TOP PRODUCTIVITY & MOTIVATION HACK Welcome to another episode of Join Up Dots, the podcast where we connect the dots to success! Today, we're diving into a fascinating topic: how starting one task can kickstart your motivation and productivity across various areas of your life. Have you ever experienced that amazing boost of energy and drive after tackling unrelated tasks? Well, you're not alone, and there are some psychological reasons behind this phenomenon. First up, we have the Zeigarnik Effect. This intriguing psychological concept tells us that our brains remember uncompleted tasks better than completed ones. So when you start something and leave it hanging, your brain keeps it active in your working memory, creating a mental itch to finish it. As you complete one task, that sense of accomplishment and momentum can inspire you to tackle more. Next, the feeling of achievement plays a significant role. Completing any task, no matter how small, triggers the release of dopamine, the pleasure and reward neurotransmitter. That rush of positivity can motivate you to pursue other goals in different areas of your life. Cognitive priming is another key player. Engaging in a productive activity can tune your brain into a productivity mode, making it easier to transition to other tasks. It's like your brain gets a productivity boost. Psychological flexibility is a fascinating aspect too. When you work on unrelated tasks, you become more adaptable and open to new challenges. Successfully completing tasks in different areas instills confidence and belief in your abilities, fueling your motivation. Don't forget the positive feedback loop. Success breeds success. When you see progress in one area, it can create a snowball effect, pushing you to pursue success in other areas as well. Clearing mental clutter is a bonus. Accomplishing small tasks can reduce stress and mental clutter, giving you clarity and freedom to focus on other activities and goals. And finally, goal-oriented behavior kicks in. Achieving one goal often triggers a goal-oriented mindset. After one success, you're more likely to set and pursue new goals, whether they're related to exercise, work, or personal projects. In summary, starting tasks, even if they're unrelated, can set off a chain reaction of motivation and productivity. It's all thanks to psychological factors like the Zeigarnik Effect, the sense of achievement, cognitive priming, and the positive feedback loop. So, next time you need a boost in motivation, consider starting with a small task – it might just kickstart your productivity in unexpected ways!

Have you heard of the Zeigarnik Effect? It can be a very powerful tool in content creation if you use it correctly. It can also hurt your productivity if you don't manage it in your own life. Listen in to learn more!

This is a message for every new graduate.Whether you're graduating from college or graduating from a chapter in your life, you need this message today. Your dreams matter, and what happens next is in your hands.You have a flame inside you that represents the way you were meant to show up in this world.Today I'm teaching you how to throw gasoline on that flame.No matter what you're going through in life, your dreams are alive and well, and they are waiting for you to wake up and turn toward them.If you're not ready for some Mel Robbins inspirational firepower, bookmark this for another day. Because I'm not f'ing around today.Whether you're ready to make your mark on the world...Or you're tired of your excuses...Or if you're like Barbara, who you'll meet in this episode, and you've given up on your dreams because they haven't materialized yet…This may be the most important 50 minutes of your life.I'm going to show you -the three ways you shut down your dreams-why jealousy is actually a good thing-the one question to ask in the morning that will impact the entire rest of your dayAnd if you don't even remember what it's like to dream, I've got you.This episode includes a free download of an incredibly powerful, science-backed tool that will help you start dreaming again.Xo Mel  In this episode, you'll learn:  3:30: These are the moments that define your life.9:15: Here's what happens before every time I reinvent myself and my life.10:50: My first dream job never left me and eventually led to this podcast.14:30: Watch for this evidence of your dreams still being alive in your heart.18:15: The first way you extinguish your dreams.18:30: The second way you pour a cold bucket of water on your dreams.18:50: The third way you shut down your dreams.21:45: The science-backed habit that's going to help you start dreaming again.22:40: Here's a whole bunch of dream examples, if you need ideas!24:45: What is the Zeigarnik Effect and what does it have to do with your dreams?26:15: I have a free download for you!29:30: Here's where I gave Barbie some serious tough love because I believe in her.34:30: The one powerful question you're going to ask yourself every morning. 35:40 On this date, I finally gave myself permission to make my dream happen.37:50: When times get challenging, you should be doing this.40:15: Try this exercise to shine a light on the way you limit what's possible for you.47:00: All that hard stuff in your life is for a reason.49:15: Think you're too old for your dreams? Then you need to hear this.51:45: Curious about what happened to Barbara? Listen in.  Disclaimer

Zeigarnik Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The Zeigarnik effect is defined by Wikipedia as uncompleted or interrupted tasks that are remembered better than completed ones. Investors will remember the pitch that leaves them hanging more easily than those with closure. The cliffhanger in a serialized show is remembered because the action is left unfinished. It leaves the viewer with an uncompleted story creating cognitive tension. To use the Zeigarnik effect consider the following: In your pitch close with a cliffhanger ending by discussing an upcoming event such as closing a big sale or hiring a great team member. Use the pending outcome as an excuse to return to the investor later for a follow-up. Investors are often curious about startups and how they turn out later. Use this in setting up a follow-up call by offering to give them ‘the rest of the story'.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. For more episodes from Investor Connect, please visit the site at:    Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

I'm gonna drop some serious knowledge on you about this cool psychological principle called the Zygarnic Effect. So here's the deal: the Zygarnic Effect kicks in when you get interrupted in the middle of a task and can't finish it. It creates an open cognitive loop in your brain that's like having a gazillion tabs open on your computer browser.It sucks up your mental bandwidth, making it hard to remember stuff, retain information, and focus on what you need to do. Sound familiar?But here's the kicker: we can totally use this to our advantage with a little thing called intention. Most of us fall victim to it when we get interrupted by our boss, phone, or email and end up scrolling through social media instead of going back to what we were doing. It's like a vicious cycle, man.But I've got a trick for you….when I started writing sci-fi and fantasy novels, I used this strategy where I'd stop writing in the middle of a sentence, just like Hemingway did. It's crazy, I know, but it works like magic. Your brain can't let go of that sentence and keeps circling back to it, churning out ideas and solutions.And when you come back to it the next day…you've got momentum and ideas flowing like crazy.If you want to be a productivity ninja and crush your to-do list, you need to harness the power of the Zygarnic Effect. Use intention to your advantage, close those cognitive loops, and watch your brainpower soar. Trust me, you'll thank me later.LEAVE A REVIEW if you liked this episode!! Let's Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats AvailableDid you know that incomplete tasks can create a sense of curiosity and anxiety in our brains? This phenomenon, known as the Zeigarnik Effect, has important implications for podiatry marketing.This week Tyson and I discuss some practice ways of incorporating the Zeigarnik Effect to the benefit of your patients.By using the open loop technique in your copywriting, you can create a sense of curiosity and anticipation in your patients. For example, when giving instructions, you could share 5 ways to do something but only give them two, promising to share the rest later. Similarly, in blog articles, you could share 10 ways to do something but only share five in part one.By leaving these loops open, you create a sense of intrigue and anticipation, which can keep patients engaged with your content and coming back for more. So the next time you're creating content, consider using the open loop technique to create a powerful marketing tool that can keep your patients engaged and interested in your services.To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing  Get Your Ticket For Podiatry Marketing Live - October 21, 2023 in Chicago

อยาก move on จากเรื่องแย่ๆ จะมีวิธีอย่างไรให้สมองเปิดรับเรื่องใหม่มาแทนที่ได้

DarkHorseSchooling.com In this episode, the formula for creating addictive, memorable, and attention-grabbing content is discussed. This formula can be used to make people want to read your content, watch your videos, and buy your products. The formula is simple and easy to use, and can help you create content that people will love.   Tracy Brinkman explains that the Zeigarnik Effect states that people tend to remember unfinished tasks and incomplete tasks far better than they remember completed tasks. She gives the example of a waiter who is better at recalling orders that he has not yet delivered than the orders he has already fulfilled.   The Zeigarnik Effect is a technique that entrepreneurs can use to keep their audience engaged by opening up loops that the audience desperately wants closed. An example of how to do this is by asking questions in social media posts and then providing regular updates on the story.   The speaker explains how to use the Zeigarnik method to keep readers engaged in your content. This method involves teasing readers with something powerful, strange, or amazing that will be revealed later. However, the speaker warns against overusing this method, as it can anger readers and dissuade them from consuming your content.   TIMESTAMPS 0:00:00   The Dark Horse Entrepreneur Podcast: A Formula for Addictive, Memorable, and Attention-Grabbing Content 0:01:05   The Zeigarnik Effect: Why Incomplete Tasks are More Memorable 0:02:56   The Zeigarnik Effect: How to Use Cliffhangers to Keep Your Audience Addicted 0:04:35   The Benefits of Using the Zeigarnik Method in Your Content 0:09:07   The Zeigarnik Effect: How to Use It in Your Sales Videos 0:10:59   The Dark Horse Entrepreneur Podcast: How to Use Loops to Keep Your Audience Engaged   HIGHLIGHTS I delivered on the promise I gave you the tip or technique to use and to get your audience to listen to more of your content, consume more of your videos and listen to more of the podcast.   When you Zeigarnik your readers or your listeners or your viewers using this method, you'll find them far more happy to read all of your blog posts, all of your articles, listen to all of your podcasts, or listen to more of your podcasts and watch the full video that you post out there.   How can I do this? Well, an example of how you could do this in social media is you can open loops between posts. You can do this by asking questions and then posting regular updates on a continuing story.   Your goal in using the Zeigarnik Effect is to open loops that your audience desperately wants you to close. Think of the cliffhangers I previously mentioned and you'll know exactly what I mean now.   The Zeigarnik Effect states something to the effect that people tend to remember unfinished tasks and incomplete tasks far better than they remember completed tasks. And I'll give you an example.

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When it comes to the behavioral sciences, I love their take on memory. I love it so much, that we did a podcast mini-series on it in three parts.    In the first part, we talked about why memories are essential to experiences, when we use them to decide sometimes, and how memories form.    The second part covered how memories are connected and the different types of memories we have.    In this final episode of the memory mini-series, we explore how we store, retrieve, and forget memories.   Why all this hullabaloo about memory? Simply put, I think too many organizations underestimate the significance of the effects customers' memories have on their bottom line. Memories are essential to experiences. They connect us to our past and drive our behavior in the present. In many ways, memories define us.   Memory is also essential to customer loyalty and retention. Nobel-Prize-Winning economist Professor Daniel Kahneman explained it all to me ten years ago and I never forgot: customers don't choose between experiences; they choose between the memories of an experience.   In this episode, we discuss how we retrieve, store, and forget memories. However, we also talk about what you can do with this information to ensure that when customers are sorting through their memories of your experience, they come back for more every time.    Key Ideas to Improve your Customer Experience   In our Memory Maker Training, we cover the importance of memories to your experience and how to train your employees to create excellent and lasting ones of your experience. This training builds upon your choice of the experience you want to deliver customers, whether that's making them feel valued or cared for or something else in that moment. These memories are reinforced by the words, phrases, body language and tone used by your team.    Here are a few key moments in the discussion:   04:01  Ryan gets the discussion started by going over how our minds store memories and the influences on that process. 12:12  We learn how SOHCAHTOA from trigonometry is an excellent example of mnemonic devices that help us remember things and why.  13:57  Colin explains how an app called  What Three Words uses an easier to remember way to pinpoint your location than coordinate numbers.  16:05  We discuss the Zeigarnik Effect and how it helps us retrieve memories, along with some other interesting tools.    26:41  We discuss how we sometimes misremember things, as studied by Elizabeth Loftus and presented on her TED Talk.   31:24  Ryan and I get into the “So what?” of memory and how you can apply what you have learned practically in your customer strategy.         Please tell us how we are doing! Complete this short survey.    Customer Experience Information & Resources   LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 290,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy as one of the best management consultancies for the last four years in a row. Follow Colin on LinkedIn and Twitter.   Click here to learn more about Professor Ryan Hamilton of Emory University.    Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 35,000 subscribers.      How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.

When it comes to the behavioral sciences, I love their take on memory. I love it so much, that we did a podcast mini-series on it in three parts.    In the first part, we talked about why memories are essential to experiences, when we use them to decide sometimes, and how memories form.    The second part covered how memories are connected and the different types of memories we have.    In this final episode of the memory mini-series, we explore how we store, retrieve, and forget memories.   Why all this hullabaloo about memory? Simply put, I think too many organizations underestimate the significance of the effects customers' memories have on their bottom line. Memories are essential to experiences. They connect us to our past and drive our behavior in the present. In many ways, memories define us.   Memory is also essential to customer loyalty and retention. Nobel-Prize-Winning economist Professor Daniel Kahneman explained it all to me ten years ago and I never forgot: customers don't choose between experiences; they choose between the memories of an experience.   In this episode, we discuss how we retrieve, store, and forget memories. However, we also talk about what you can do with this information to ensure that when customers are sorting through their memories of your experience, they come back for more every time.    Key Ideas to Improve your Customer Experience   In our Memory Maker Training, we cover the importance of memories to your experience and how to train your employees to create excellent and lasting ones of your experience. This training builds upon your choice of the experience you want to deliver customers, whether that's making them feel valued or cared for or something else in that moment. These memories are reinforced by the words, phrases, body language and tone used by your team.    Here are a few key moments in the discussion:   04:01  Ryan gets the discussion started by going over how our minds store memories and the influences on that process. 12:12  We learn how SOHCAHTOA from trigonometry is an excellent example of mnemonic devices that help us remember things and why.  13:57  Colin explains how an app called  What Three Words uses an easier to remember way to pinpoint your location than coordinate numbers.  16:05  We discuss the Zeigarnik Effect and how it helps us retrieve memories, along with some other interesting tools.    26:41  We discuss how we sometimes misremember things, as studied by Elizabeth Loftus and presented on her TED Talk.   31:24  Ryan and I get into the “So what?” of memory and how you can apply what you have learned practically in your customer strategy.         Please tell us how we are doing! Complete this short survey.    Customer Experience Information & Resources   LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 290,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy as one of the best management consultancies for the last four years in a row. Follow Colin on LinkedIn and Twitter.   Click here to learn more about Professor Ryan Hamilton of Emory University.    Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 35,000 subscribers.      How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.

Have you ever spent time worrying about all of your approaching deadlines and tasks at hand? Have you ever forgot about important meetings or tasks that needed finishing? In todays ThoughtLoad I run through The Zeigarnik Effect and how it plays a role in our stress levels as well as the advantages of being organized with our schedules.Begin The Duel, Win The DaySupport the show

Wat hebben een restaurantbezoek, Ernest Hemmingway en Mozart met het Zeigarnik effect te maken? In deze super praktische podcast deelt Jeanne onderzoek naar een krachtig effect in je brein. Zet het in om productiever te worden.Wil je meepraten, laat een voice berichtje achter: https://www.speakpipe.com/brainbakerySupport the show

This morning we discuss the Zeigarnik Effect, and how our rabbis ingeniously gave us ways to counteract it. A primary vehicle (among many examples of rabbinic legislation) is the extension of Birkat HaMazon, the blessing after eating commanded in this week's Torah Portion, Eikev. Today's presentation is partially based on a chapter in a wonderful book, "Seven Prayers that can Change your Life" by Leonard Felder - it has transformed my life and I hope it does the same for you! Michael Whitman is the senior rabbi of ADATH Congregation in Hampstead, Quebec, and an adjunct professor at McGill University Faculty of Law. ADATH is a modern orthodox synagogue community in suburban Montreal, providing Judaism for the next generation. We take great pleasure in welcoming everyone with a warm smile, while sharing inspiration through prayer, study, and friendship. Rabbi Whitman shares his thoughts and inspirations through online lectures and shiurim, which are available on: YouTube: https://tinyurl.com/adathyoutube Instagram: https://www.instagram.com/adathmichael/ Podcast - Mining the Riches of the Parsha: Apple Podcasts - https://tinyurl.com/miningtheriches1 Spotify: https://tinyurl.com/miningtheriches3 Stitcher: https://tinyurl.com/miningtheriches4 Please contact Rabbi Whitman (rabbi@adath.ca) with any questions for feedback, or to receive a daily email, "Study with Rabbi Whitman Today," with current and past insights for that day, video, and audio, all in one short email sent directly to your inbox.

Do you ever feel like you just can't get as much done as you would like to? Do you find yourself distracted by little things that keep you from getting your real work done? Well, you aren't alone and the popular YouTube channel “ASAP Science” explains the reasons why in an interesting video called “The Science of Productivity.” Join us for today's episode as we discuss the science of productivity—from having a disciplined schedule and not multitasking to breaking up work into smaller chinks and giving in to the Zeigarnik Effect. Read the full transcript here: https://www.dynamicenglish.cl/coffee-with-gringos-podcast-clases-particulares-de-ingles/episode-171-the-science-of-productivity

Nappy Nick talks about the Zeigarnik Effect and how it daily impacts your life. In addition to addressing how to use it to achieve personal goals. The spike of gas prices and the reasons behind it. Interested in competeing in a bracket challenge for cash. Hit the link below to join Chucktown Madness Bracket Challenge. https://fantasy.espn.com/tournament-challenge-bracket/2022/en/group?groupID=3342319 --- Send in a voice message: https://anchor.fm/HolyCityHigh/message Support this podcast: https://anchor.fm/HolyCityHigh/support

Deze aflevering zit weer boordevol tips en andere handige dingetjes. Zo bespreken we de CSS property text-size-adjust en waarom je die in je reset CSS wilt, interactieve CSS componenten, 5 favicon implementaties die je nodig hebt voor de meeste browsers, het Zeigarnik effect toepassen in je UX designs en kun je eigenlijk een design agency starten door alles te faken? 0:58 - The Pixel Paranoia Podcast Telegram kanaal - https://t.me/pixelparanoia 1:26 - CSS property text-size-adjust - https://kilianvalkhof.com/2022/css-html/your-css-reset-needs-text-size-adjust-probably/ 6:39 - Pure CSS components - https://www.cssui.dev/docs/components/ 10:14 - Details summery element - https://css-tricks.com/quick-reminder-that-details-summary-is-the-easiest-way-ever-to-make-an-accordion/ 16:34 - De 5 favicons implementaties die je nodig hebt voor de meeste browsers - https://evilmartians.com/chronicles/how-to-favicon-in-2021-six-files-that-fit-most-needs 24:05 - Zeigarnik effect toepassen in je UX designs - https://uxdesign.cc/psychology-in-design-the-zeigarnik-effect-a59317503f8f 33:46 - CSS Clamp - https://www.smashingmagazine.com/2022/01/modern-fluid-typography-css-clamp/ 38:50 - Kun je een fake design agency starten? - https://www.bbc.com/news/uk-60387324 47:58 - Fyre Festival - https://www.netflix.com/title/81035279 49:30 - Globle - https://globle-game.com/ 51:39 - Worldle - https://worldle.teuteuf.fr/ 53:32 - Mathler - https://www.mathler.com/ 56:35 - Politievlogger Jan-Willem - https://www.youtube.com/c/PolitieVloggerJanWillem 57:49 - Bureau hofstad - https://www.rtlxl.nl/programma/bureau-hofstad/50b3b4a7-8125-43d3-bee8-c3a99476ea03

Zeigarnik Effect The Zeigarnik effect states that people tend to remember unfinished or incomplete tasks better than completed tasks. The effect was first observed by Russian psychologist Bluma Zeigarnik, who noticed that waiters in a café could recall the orders they had not yet delivered better than those they had distributed. Much research supports the Zeigarnik effect, but it can also be undermined by things like the timing of task interruption, one's motivation to engage in a task, and how difficult one believes a task is. Knowledge of the Zeigarnik effect can help overcome procrastination, improve study habits, and promote mental health. Huh, the Zeigarnik effect? You might be wondering what that is. And what does it have to do with the study on performance indicators and personality traits sofar? In order to answer these questions, we have to take a trip back in time. It isthe mid-twentieth century. Near Berlin University, a large group of university staffdecides to have dinner in a local restaurant. Among them are the legendary professor Kurt Lewin, founder of Positive Psychology, and a doctoral student of his called Bluma Zeigarnik. A holiday that would go down in history as the moment when a new scientific phenomenon “emerged” that would later be known as the Zeigarnik effect. The story led to a theory that explained why some soccer players become legends, why some scientists become geniuses.Their secret? The Zeigarnik effect! Improving running Habits The Zeigarnik effect can also be useful for runners who are preparing for a special race event. The effect tells us that breaking up run sessions can actually improve muscle recall. So instead of focusing on one special training plan, breaks should be scheduled in which the runners focus on something else. What part really makes you struggle is it the hills? The fartlek training? This will cause intrusive thoughts about the information that must be remembered that will enable the runner to rehearse and consolidate it, leading to better recall when you test yourself or go for the run event. For what I do is not the good I want to do; no, the evil I do not want to do--this I keep on doing. Now if I do what I do not want to do, it is no longer I who do it, but it is sin living in me that does it. SHOWNOTES: What does this mean for your running? Here some useful links. Your “how to do it” run streak Run 365 Days: Your 365 Day Run Streak Brain Training For Runners': Your Mental Guide To Better Running. Improve your discipline Accountability Coach. Add swimming to your run Become a better swimmer. Follow us on INSTAGRAM. Follow us on TWITTER. Follow us on YouTube. More about your HOST. Train your BRAIN become a better runner. God bless you, share the show give it a like, and remember… take it easy.

Feed the cat, take the bins out, listen to this podcast. From the timeless paper and pen to the more recent digital calendar or kanban board, to-do lists - whatever their form - are an attempt to remove chaos and inertia from our lives. But do they work? In this week's podcast, we discuss the efficacy of to-do lists. We try to ascertain whether there is an optimal number of things that should go on a to-do list, delve into the great irony that to-do lists are rarely ever completed and attempt to discover if there is something fundamental about writing lists in the first place. We discuss the birth of early forms of writing, the psychological phenomenon known as the Zeigarnik effect and why studies show that producing a to-do list may bring you closer to achieving your goals. Finally, we disclose some of the things we just can't seem to cross off our own to-do lists. A few things we mentioned in this podcast: - The Zeigarnik Effect https://www.psychologistworld.com/memory/zeigarnik-effect-interruptions-memory - The Cognitive Effect of Making Plans https://pubmed.ncbi.nlm.nih.gov/21688924/ - Going on Holiday? Leave the ‘To Do' List at Home https://www.ft.com/content/06ffe40d-fdcc-4be8-b536-810cedce7ed1 - The Psychology of the To-Do List – Why Your Brain Loves Ordered Tasks https://www.theguardian.com/lifeandstyle/2017/may/10/the-psychology-of-the-to-do-list-why-your-brain-loves-ordered-tasks For more information on Aleph Insights visit our website https://alephinsights.com or to get in touch about our podcast email podcast@alephinsights.com

In this episode we discuss how sponsors can use gamification to offer value and pre-qualify an attendee and sponsor match. After being fired in 2017, Adam Haesler knew he needed to find his core values, like a life compass, which helped him find events! His core values are potential, which means continuous improvement, and community, helping each other pursue a collective potential. Today, Adam is Chief Experience Officer for Engamio, a Gamification company. We also explore… What is gamification? What is the Zeigarnik Effect, and what does it have to do with gamification? How will gamification help me get more leads? A framework for using gamification to drive pre-qualified leads to sponsor landing pages And much more! Adam's Top Tips: Know the outcome you want to accomplish and work your way backward to the gamification, not the other way around. Use gamification to provide value in the form of learning for attendees that they can use with or without your product or service. Wrap it all in a story to make it an experience! Make sure the outcome is directly related to the learning the attendee will experience in the gamification. How to Contact Adam Haesler and Engagio: Website:  engamio.com Email:  ah@engamio.com Linkedin: https://www.linkedin.com/company/engamio

A potpourri of topics!

Dr. David Snyder will be going to deep dive into the beautiful world of non-verbal influence. He will show us a framework to help you organize everything you want, see, and understand body language and other types of non-linguistic phenomenon tonality we would consider non-verbal. He will show us how body language and non-verbal cues make a massive difference in attraction and psychology. Let's deep dive into the beautiful art of body language and see how it triggers and changes what comes out of your mouth. Standout Quotes: ● “Comfort and Discomfort are two of the big things that we need to look at when we start to work with body language.” ● “If what you're presenting doesn't fit the map of the person receiving, that's the response that you get that is the unconscious response that you get.” ● “What you do with your body, what you teach your clients to do with their body will dramatically change your treatment outcomes. It'll dramatically change the results you produce in the field with the same technique.” Key Takeaways: ● Non-verbal cues make a huge difference in how your words get to the person. Posture and breathing significantly affect perspective, and words are nothing if you are acting wrong. ● Body language can interpret different outcomes. Even when you say the right words, if you are acting wrong, it will dramatically change the course of the conversation. ● At the end of the day, the reptile runs towards things that make it feel good runs away from the things that make it feel bad. ● State change and the information in the environment that you pay attention to changes to anything that reignites or reinstalls or keeps the state you're in. It dramatically affects how you act, how you decide, and everything a human being does in response to a feeling to a body. ● Everything that grows is seeking more than it is seeking to connect. This is the reason why we tend to band together in groups. ● Social status is a “Reptilian Response”; acceptance or rejection by the group is analogous to survival or extinction. This is why when you demonstrate more status in a person's world, they become more suggestible even if they don't want to. ● The feeling that you generate and people and the response that you get is well worth it. Your action generates triggers to what the response is. Episode Timeline: [00:46] Micro Expressions [02:40] Change your tonality [08:20] The Outlier for the Report Continual [16:03] Ventral Orientation [23:43] The False Time Constraint [23:00] Zeigarnik Effect [32:37 How Environmental Context can overwhelm your critical factor [39:00] Social Status affects your reptile brain [40:50] Your body language [44:16] Open Heart Trust Trigger [42:40] Techniques and tips from David Snyder [46:15] Final words from David Snyder Website: https://www.nlppower.com/ Email: https://www.nlppower.com/contact/ Phone: 858-282-4663

I chat with the marvellous Professor Gloria Mark and Tyler Shores all about the idea of digital wellbeing. We take a dive into the world of digital shorthand, how emotions can be contagious over digital media and the effects that task switching has on the brain. Tyler chats about how multitasking and busyness can be seen as a sort of badge of honour and why that is problematic, and we end up with a fun discussion on the value of boredom and what we all do with our browser tabs.Gloria's websiteTyler's websiteThings mentioned in the episode:The Zeigarnik Effect (handy little article on this)Browser tab parking (handy little study)BBC values based wellbeing frameworkThe Now Habit by Neil Fiore Tabs by Ohm-I

やりたいけど長年できずにいること。何か思いつきますか？ 例えば... 引っ越し以来開けていない段ボール箱... 修理に出さないと使えず放置しているもの... 歯医者やクリニックの予約... これいいかも！と思って購入したけど結局使わない品々... 趣味で始めたけど、結局完成していないアートや制作物... 出そうと思ってまだ出せてないお礼メール 言うまでもなく、仕事の未完了タスク！ 他には何があるでしょうか？ ツァイガルニク効果（Zeigarnik Effect）については、以前お話ししたかもしれません。人は未完のタスクがあると、それが心に引っ掛かり、ストレスの原因になるということです。 では、このストレスを少しでも軽減するには果たしてどうしたらよいのでしょうか？ Sasuga! Podcast Episode 127では次のことについてお話しします： 私が長年放置していたタスクのお話と、見事にそれを完了させた魔法の方法 人生もっと楽になる - タスクを完了させるのに何が自分のモチベーションになるかを知ることの威力 想像以上の効果！？「ご褒美」がもつパワー Enjoy!

Why does it mean to come up with a shared language? What concepts are important for every relationship to know? What is the Zeigarnik Effect? Find out in this week's episode of The Learn to Love Podcast, where your host Zach Beach interviews the couples therapist Zach Brittle on The Relationship Alphabet For more on this episode click here: https://www.the-heart-center.com/ep-59-the-relationship-alphabet-with-zach-brittle/ Learn more about your guest below: Zach Brittle has been teaching, coaching, mentoring and counseling couples for nearly 20 years. He is a Licensed Mental Health Counselor (LMHC) in Washington and a Certified Gottman Therapist (CGT) specializing in evidence based couples therapy based on over 40 years of marital research. Zach is the founder and co-host of Marriage Therapy Radio, creator of Your Marriage Masterclass, and the author of the best selling relationship guide The Relationship Alphabet and the Marriage Therapy Journal. His writings and insights have also been featured on the Gottman Relationship Blog, Vanity Fair, Men's Health Magazine, Real Simple Magazine, The New York Times and the Washington Post. Learn more at  - https://zachbrittle.com/ - https://twitter.com/kzbrittle Learn more about your host and the show at: www.zachbeach.com www.the-heart-center.com Support The Show: If you like the show there are many ways you can support it, such as, - Register for Relationship Mastery, a 6-week self-guided course to take your relationship to the next level. https://www.the-heart-center.com/relationship-mastery-landing-page/ - Check out one of our sponsors, Listenable and use the discount code “zachbeach” for the first seven days on the platform for free. There you can find Zach's How To Be a Better Partner Course. https://frstre.com/go/?a=76205-87a7d9&s=1256514-e13191&p_affiliate.referral_code=zachbeach - Purchase The Seven Lessons of Love: Heart Wisdom for Troubling Times on Amazon. https://www.amazon.com/Lessons-Love-Heart-Wisdom-Troubling/dp/1983940704/ - Purchase a love shirt and show the world your love of love https://www.bonfire.com/store/the-heart-center/ - Review, Like, and Subscribe to the show on iTunes. - Like us on Facebook facebook.com/learntolovenow - Join the  Facebook Community Group: https://www.facebook.com/groups/1428012130828678/

In this week's SportSquire Wellness Corner, Brad highlights the work done by Russian Psychologist Bluma Zeigarnik who discovered sitting in a 1920's diner that waiters/waitresses could remember complex orders and unpaid meals but once the orders were filled and paid the servers were unable to recall detailed information about the orders. This observation led her to study the effect that incomplete tasks can have on recall and therefore create "cognitive stress". Takeaway: 1.) Create A Plan and Stick To It: Since your brain creates cognitive stress to help you remember you need to complete unfinished tasks, make a plan for how and when you are going to complete the task. Your brain is not great for RAM or Storage so get your tasks out of your head and on to paper or your calendar. I highly recommend a book by David Allen called Getting Stuff Done: The Art of Stress Free Productivity. In the book, he speaks to this concept of unloading your brain on a regular basis and strategies to organize tasks to reduce stress. Implement this strategy this week and see how much better you feel! This will help clear some mental space and allow you to spend more time on YOU through exercising, spending time with the family, or other activities you enjoy. Make it a great week!

Today on the podcast, I break down something called the Zeigarnik Effect. This is a realization that when you stop a task in the middle of doing it (writing a sentence, doing homework, etc), you are much more likely to be able to jump right back into the middle of the task. When it comes to Ritual Design and productivity, this could either be a positive or a negative. Take a listen to find out if the Zeigarnik Effect could be used to your benefit!   If you're looking to learn more about Ritual Design, head over to http://www.upgrademyrituals.com Youtube: https://www.youtube.com/channel/UC6z794lRhHJfMVWtys-_Bdw?sub_confirmation=1 Instagram: https://www.instagram.com/upgrademyrituals Facebook: https://www.facebook.com/upgradem

Back in early November 2020, Matt joined us briefly to talk about intentionality. It was a great conversation, but we didn't get to dig deep. Fortunately for all of us who need more intention in our lives, Matt Granados from Life Pulse Inc. is back to go deeper into the topic of creating an intentional week. Matt is the author of the book "Motivate the Unmotivated: A proven system for sustainable motivation" and the inventor of the LP Planner system. Ready to be motivated and keep the motivation to get the things that needed doing, done! Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News We'll be wrapping up the 10 Things We'd Like to See in 2021 next week on Monday, January 25th, 8:00 p.m. Eastern. We want to congratulate our show producer, Erich Campbell on his milestone today. He is going to be hosting his 50th episode of The Takeup this afternoon. Congratulations on the persistence and great content you put out Friday afternoons. From the folks at DAX: In the interest of health and safety, they have opted to move the Kansas City and Minnesota shows to new dates, and we are optimistic for adequate national recovery for the Chicagoland show: Chicagoland:  April 23-24, 2021Kansas City - New Dates: July 9-10, 2021Minnesota - New Dates: August 3-4, 2021 In light of the new timeframes, they have extended the deadlines for discounted booth space as well. Apply by February 28 and you can save up to $100* per booth! If you have already signed up to exhibit, you can now add other shows at the early-bird discount. If you haven't already signed up - Now is the time!  Dad Joke: Where do the keys on your keyboard go to have a good time? The spacebar Intentional Week Aaron: Over the last decade, Matt Granados has tested, developed and helped thousands of others implement an effective and easy to duplicate system that will help you build an unbreakable foundation for your life as well as motivate even the most unmotivated individuals in your life. With over 10 years and 10,000 hours of studying, using, and teaching these concepts, Matt is considered to be an expert on teaching individuals how to build an unbreakable foundation for themselves as well as their organization, along with how to properly manage motivation. Terry: We were checking out your Facebook page in preparation for this show, and in a post from a few days ago, you talked about the Zeigarnik Effect. Can you explain that to us? Aaron: Matt one thing that I love about the quick videos you do weekly is the great nuggets of info that you give out in short bit sizes. A recent one you talked about the grass being greener on the other side. Could you explain that? Terry: There's a new book coming out since we last spoke? Tell us about the concept. Facebook Live Video #5Things 5 Ways to Reduce the Struggle when you are learning Embroidery Digitizing Learn operation first - if you don't know the machines, you won't know how to control them. Learn to operate with ‘known good designs' from another digitizer. Keep your Machine in order - Digitizing can't change thread tension; if your machine is in a clean and working state,...

“Who you are, what you think, feel, and do, what you love—is the sum of what you focus on.”― Cal Newport, Deep Work: Rules for Focused Success in a Distracted World Amazon Link to deep work book: https://amzn.to/35dyBD4 I first hard about Zeigarnik Effect in the book Deep Work by Cal Newport and my mind was staggered my the realisation that I totally encounter this impact everyday, given my natural inclination to finish all tasks at hand. Unless I tick off all items I can't relax. In reality it is impossible to finish in your entire to do list and I have struggled to rest or absolutely relax for years due to that. A little step towards self awareness and managing stress !

Laws Of UX https://lawsofux.com/ Miller’s Law ミラーの法則 Postel’s Law ポステルの法則 Peak-End Rule ピーク・エンド・ルール Von Restorff Effect ヴォン・レストーフ効果 Tesler’s Law テスラーの法則 Occam’s Razor オッカムの剃刀 Pareto Principle パレートの法則 Parkinson’s Law パーキンソンの法則 Serial Position Effect シリアルポジション効果 Zeigarnik Effect ゼイガーニック効果

GEORGE: Welcome to another episode of the mind of George show, where I pretend to have a radio voice on a free for all Friday before I interview a new dear friend of mine and I say friend, because I feel like I found my long lost brother in a different country that thinks like I think, feels like I feel values the same things that I do.  And quite frankly actually gives a shit. About people when it comes to marketing and help people achieve their goals and achieve their business. So I have my friend, Jonathan and I should have known like right from the beginning, he calls it no fluff marketing. He takes the same approach as me and quite frankly, we rag on the same crap that happens across the industry.And I love connecting with people that put the heart back in marketing, but not from some spammy scammy. Let me snake oil, you, but like, Hey, this is how you apply to a business and actually build and run it profitable business to have a bigger impact. And so without further ado, I would love to welcome. Well, my friend, Jonathan Callinan, welcome to the show. JONATHAN: Thanks for having me, buddy. It is an absolute pleasure and a privilege to be on here. I'm very much in my happy place. Thanks manGEORGE: Yeah, man, love it. I always hate interviewing people with accents because I all, I always lose the cool points, like right off the bat and you're going to take over the episode. So I'm okay with that though. I'm coming to terms that I don't have to go to acting school or I just have to accept that this is, this is my voice and I didn't grow up in another country.JONATHAN: I was just thinking, as you were introducing me there, this is a marketing gig. Well, I know you're sort of immersed in the entrepreneurial world and just bloody good at it. So it will work out. But if it never worked out in a different parallel universe, you know, you could always be engaged in authentic standup. GEORGE: Yeah. I, I like it. I think I, I I've gotten some feedback cause you and I laugh about some of these videos. I do this dead pan delivery, the amount of people that think I'm serious.Yeah. And I can sell it and deliver it. It's actually quite alarming to me. And I was like, Oh, but I've just seen so much shit in our industry. I'm just pretending to be like them all day. So maybe I really am like a good actor. Like I'm just acting out what they do. So that's enough about me. I do want to get into you. And so in. Typical George fashion. You've listened to the podcast. You probably know what the first question is, but I think it provides so much insight and context and, and you're somebody who's been in this game for a long time. You've been working online for 12 years. I think you've generated over 500,000 appointment bookings just for health people.Which is mind blowing and that's an amazing industry. So you've had some experience you've been in SAS companies, you have some membership stuff, all of it. And I would venture to say, you probably have some really deep keels when it comes to lessons and things that you'll never do again. And so what I want to know is what is the biggest mistake that you've ever made in business? What did you learn from it? And then how do you operate from this point forward to prevent that from happening?JONATHAN: That's a great question out of the bat. Yeah. I didn't know that question was going to, I just want to just prefix it a little bit because I'm a massive fan of collaboration with the right people. And there's a caveat there. With the right people, because one of the biggest mistakes I made in business, I'm a very enthusiastic and I'm very optimistic and I'm a sociable type of guy, you know, as you know, but when I first started out back in what was my second company, 2009, the wellness star atria.I was launching that a live public event. I spent six months rallying speakers up for the event. And these were people. I knew that, that I trusted and thought, yeah, they would do a great job providing value to the audience there. And obviously the highlight would be the fact that I was launching this kick-ass online health directory to all these practitioners and therapists. Lightworkers you name it? And what actually transpired was we had six or seven, seven, I think seven main speakers and myself. And it was a all day event. And at the end, when people were supposed to sign up for the actual software and the advertising within the directory, No one signed up, no one had a clue because they just, everyone was buzzing.Everyone loved the event, but it was info overload. That was too much, there was too much cooks, spoiling the marketing broth that day. And because I was a great lesson for me that if you give people too many options and it doesn't matter how good they are, brother, if you give them too many options, they'll take.  So that was my launch. That'd be working on for 18 months and yeah, it launched badly. GEORGE: So, so in that, in that launch, and, and this is something I've, I've taught, I'd actually, don't think I've talked about this on a podcast yet. And, and this might be a thread to really pull, cause I know this is something that you've had experience with and you've done this with clients as well, but you know, Two things that I really want to unpack from your brain. Cause I appreciate the way that you see these things is first is what you pre texted that with contextually of, you know, collaborations, believing collaborations. And one thing is for me, what I feel like makes a collaboration quality or effective is handled expectations and tight containers. And so like clear communication things along those lines.And so I'd love to hear kind of how you do that because you've worked. And a lot of spaces and you're one of those people that's very collaborative. Like you love people. And I love that about you. And I think the dark side of the loving people thing is that it's really easy for a lot of us to either feel taken advantage of feel jaded, collect evidence or resentment, or get taken advantage of. And I think most of it really boils down to communication. So I'll unpack that one. So I would love to hear your thoughts on that. JONATHAN: Yeah. Where did you start? I mean, I think when you're naturally enthusiastic person and, you know, you build up other people's energy that you feel that you're aligned with you, you naturally just want to do things all the time and jump in and to projects together. And, you know, you trust people and, and look, the reality is they probably are trustworthy people as well. But they're just until you actually start working with collaborators and, you know, actually doing the nitty-gritty in the trenches stuff. You've got no idea with kind of, you know, who you're actually working with.I kind of liken it a little bit to, you know, going out on a date and, meeting, you know, this guy that you've been dating for months out, you know, and it's all been lovely and beautiful and, you know, and you just can't wait to move in together. Then when you move in together as an absolute nightmare, and I kind of feel, yeah, this is a similar kind of way with collaboration side.I really appreciate that question because I've changed my whole approach from the way I used to do it. Now I'll reach out. I'll do certain calls. We'll work on a project together. We'll exchange some clients together or whatever, but we'll do some stuff, you know, together before we do any big. A joint venture type projects together rather than just going. I really like you. I really love what you stand for. Let's jump in.GEORGE: You mean you actually work on building a relationship and not falling in love with the dopamine from quote unquote relationship.JONATHAN: That's the one. Yeah. GEORGE: Yeah. Well, I think, I think it gets really, really important, right? Like I learned this lesson a long time ago when I was in the military, like. I had this illusion at 20 years old of who I was as a man, right. 20 right. Cause I was really seized and came from a broken home, made it through bootcamp. I had that inflated ego. I'm like this robot killing machine. And then I'll never forget. The first time I saw a bomb went off and I was it's like, I am nowhere near where I thought I was, I am not a tough guy.Like I am. But then  when you get put under pressure, You know, what you lose is you lose the veils, you lose the masks. And masks, aren't a bad thing, veils on a bad thing. But when you're going to go into business with somebody, whether you're doing joint venture partnerships, whether you're doing influencer partnerships. Whether you're doing co-branded stuff, creating content together, even doing interviews like this, I think it's really, really imperative that you get to know somebody at their core. And that can only come with like time and touch points and relationships. And like, I dunno, like for me, I think we did that.Like we bumped into each other because somebody tagged me, I think Benetti tagged me or somebody tagG me. And then you and I started DM-ing and then I saw your content. I was like, God, I really loved this dude's posting. Then I started engaging on your content and then you engage on mine. And then we were audio messaging, and then we set up a video call and we took that call. And then it led to you telling me about your program and then me reviewing it and introducing some of my people to you. And I was like, Hey, will you come on the podcast? Like, it probably took a month. Yeah to get here. And I was like, cause the way that I think about it, right. I'm like, okay, if something happened right now and my world ended and I just died in this moment, could you continue run the podcast and be trust what you'd say and then publish it anyways. And I'm like, yeah. And that's kinda how I go about like having guests on here, but I think you really need to know people. And I do, I do have a question for you in that though, because I think there's a lot of gold in there and I'm already talking way too much on this podcast. But this gets me excited because JONATHAN: I can I just say as well, but you're saying that it wasn't month, but that whole relationship was effortless as well. Effortless. When you connect with the right people, it's not, Oh, I've got to send an audio. Hey, I've got a follow up here. I've got to, you know, really make the effort here. Yeah. It's just, the whole process is effortless.GEORGE: I think there's like, I go on my Facebook right now and there's 17 unread messages that I've opened and marked as on red again, cause I'm not ready to respond to them. And then basically you can tell if we're in a good space, like if I'm like, yeah, responding right away, it feels easy. It doesn't feel like a chore, like. It doesn't feel transactional. It just feels authentic. And you know, I think there was even one point you sent me an Irish, like, Hey man, I don't have time to listen to the audio right now. I'll get back to you. And like just being authentic. But yeah, it feels, it feels really easy, but I actually think that's a good thread to pull on this one with that though, you know, you've been in this game for a long time. You're about collaboration. You're about knowing people. Yeah. I think something you said. Is really imperative is that you get to figure out who people are, but also, how do you look at being able to say no and understanding, you know, when it's a good time to say yes, when it's a good time to say no, because you know, relationships happen for a reason, a season or a lifetime, and You know, your barometer is typically pretty accurate. So like how do you navigate that? Because there's a lot of times I've said no, but it was like a no right now. Not a no forever, but yeah. How do you go about weighing that? Because there's umpteen opportunities to do JV partnerships, to work with influencers, to have somebody buy my product, or somebody do a shoutout, but there's only certain ones that'll actually help you. And so how do you navigate that? JONATHAN: Maybe the same way you navigate it. It's called gut intuition. And, you know, people are that align with our core values and we are, they have a good feeling in our gut and, you know, we feel like we energetically aligned with that person or not. I mean, I get, I get messages all the time from people and they sound nice and, you know, and then they've gotten a product opportunity and that's great as well.But yeah, I always come back to that and I go up, but if I want it to work with that person, Would they be the messages that I would have wanted to receive from that person, those first three or four messages, would that be the ideal person that I would want to work with? So I'd kind of try and look at it a bit sort of retrospectively in the present, and just then just align with my gut feeling as well.GEORGE: I love that. I love that, because that, in that moment, like they're reaching out to you cold and like, Hey man, love to connect. What do you do? That's my favorite one, by the way, I'm like, you added me as a fucking friend. What are you asking me? What I do for but then, you know, what's funny is I'll respond with that. And I I've said this before. I'm like, well, you added me as a friend.  So I'm not going to answer that question, but why did you want to connect? And typically the answer to that one, determines where I go and I've had quite a few of them be like, you know what? You just showed up in the recommended friends.And we have a ton of mutual friends that I have no clue what you do, but I'm super interested in, like, I can respond to that. Like you were honest with me. Like, and then I love the fluffy ones. Well, I saw that you were into I'm like, that's not me, man. Like I didn't got Forex. No Bitcoin, no, no, no stuff here.But I think that's a really, really good. Good understanding to have, and to carry forward. Like when we think about collaborations, we think about business, everything we're doing is collaboration, everything collaboration with team influencers, even our customers, like we collaborate with our customers every day And so. I love it and I'm summarizing, but I love the fact that you look at it through this barometer lens of like, God, if I was working with this person, but I want that message to go out or do I want them to talk to my team like that or to respond to a customer service inquiry, like add or get interviewed on a podcast like that and not, yeah, go ahead.JONATHAN: But on that note while you're saying that just popped into my mind, I have to get this out of my head. Otherwise it's gone like Harry Houdin, but you know, it's, when you talk about collaboration, I used to collaborate with everyone. Now I've got probably a core team of 12 collaborators joint venture partners.Like if this was me 12 years ago, that would probably be triple that and I'd be wasting a lot of energy and time and spinning a lot of wheels. Working out who, you know, who's the best person to approach, but I want to just say, because we do have collaborators everywhere, like you eloquently put buddy, and, you know, I think a lot of it comes down to our people.Talking to you like a business, or are they talking to you like a human being first and foremost? And that, that for me is imperative. And I think about some of the partners that have occurred just in the last 12 months, one of the partners over in California guy called Cody you know, we connected on Facebook.The guy sent me four audio messages. Just telling me what he does. Talk, talking about what I done, what I do, wasn't offering asking for anything, but just, just without one, just introducing himself and connecting on that human level. And you know, when someone does that, they stand out like a beautiful sore thumb, and you can't help, but go. You know what this man is. Cool, dude. I've got to send some audios back and it was similar connection with ourselves. GEORGE: Yeah. Yeah. I absolutely absolutely love that. And you know, it's funny. It's like we talk about, and you, and I see the world very similarly when it comes to relationships, when it comes to all of this and you know, for everybody listening, like, I'm not like, Oh, you're damned.If you send a message of like, Hey, what do you do? But I look at it more of like a missed opportunity to improve upon the silence, right? Like, like you just said, like, we, we unfortunately live in a world. And the jury's out on like what I blame in this. . But we live in a world where transactions tend to be the currency.How many eyeballs can I get? How many touch points can I get? Whether they're negative or positive. It's like, you know, I'll send a hundred messages out to you to get one response to that. One might close. And, and my brain is always like, but what about the 99 no's and what that's going to do to like your reputation to, you know, how people talk about when you come up in a conversation.And so, yeah, it's really refreshing. It's really refreshing to hear, but, you know, I went through a similar thing. So I'd love to hear your process on this. Cause you said it, but you know, for me, four years ago I was an entrepreneur. My vision of an entrepreneur is how can I get more people to know who I am and like me with as much with. And a minimum depth as required. And so I was like, I'm collaborating with everybody. I own this I'm consulting this. I, and, and it was like, I had a Rolodex of bullshit to spit at you and you asked me what I did and all of it lacked everything. But you said, you know, like a couple of years ago you would have been, you know, in 36 or 48 or 72 and you were collecting quantity, but now you collect quality. So like first off, like what was the hardest part? About that transition. And how did you go about it? And like now, how do you measure where that fits in to make sure that it's hitting your KPIs? JONATHAN: Yeah. Well, I mean, I, I've kind of answered that sort of back to front a little bit. Maybe start with the successful JVs that have, you know, we just, it's very clear. It's very structured. It's very, the expectations are very clear on, you know, what we're going to do for each other. Yeah. There's a little bit of paperwork involved, but it's minimum and it's kinda like, well, you know, our core values align, we're going to do this,love it. If you can help us with this buy gifts for each other and all that sort of lovely stuff and you know. And that's the  difference between energetically aligning with a successful JV partner, as opposed to just aligning with a name or you know, just focusing on quantity over quality here. And now going back to your other question about sort of, how did, how did I sort of shrink that number? Well, that just came through just mistakes and spending my time in the wrong place, spending my energy in the wrong place, trying to align with people that weren't a good fit for me.And interestingly, you asked that brother because 12 months ago, I sort of sat out on this journey and I scrapped all my business connections. Scrapped all of them, because all I was doing was spinning my wheels, going to, you know, different people, wasting time, wasting energy on, you know, Projects that weren't working out as well as they should have done. And so I scrapped all my connections and I just started again. I just literally started again and just because I accepted the part of that may as well, and how I was relating to people and how I was showing up and how that initial kind of relationship, you know, wasn't working. So yeah. Yeah, I think, again, it comes down to what you asked at the start.You have to make those mistakes to kind of go well, either keep having more of this nonsense and BS. And we know, we say nice things to each other, but get very little done or I just reinvent actually what I really truly want and work with the people that I envisaged that are going to help me get to where I need to.GEORGE: Yeah, man. I, I think that that's pivotal and so. I've been through something similar. And you know, you, you did this, you were like, okay, cool. It sounds like what you did is like, you're like, I gotta audit what's here. And you got to a point where you're like, okay, this is exhausting. I have no idea. And you were like clean slate and then being very intentional. But I imagine that you went through a period. Or I can only speak for myself, but I I'm going to ask if this rings true. Cause I would love your perspective on this. I did a similar thing. I deleted my phone number, changed my email, and then I went through a period of like, what the hell am I supposed to do with my time?And on paper. I know like, Oh, I should write that email. I should launch this course, but my day was so filled with just attention or dopamine or validation or things along those lines. Like I went through, it felt like a detox and then I was actually nervous. Unlike bringing relationships in. And so I would love to hear your thoughts of like, once you did that, like, what were you looking for?Did you do like an audit of like, okay. Cause it sounds like you did an audit and you're like, I'm starting scratch, right? Like, like a social media detox, a business connections, detox. But then once you were through that though, what did you start to look for? Like, how did you structure your day? What did you look like? And strategically, because I think it's really important because you are successful way. Do you manage a lot of relationships? Really, really well but one of the fears I had was, well, if I get rid of all these relationships or if I'm not watering them that I'm not gonna make any money or succeed, even though on paper, I wasn't making any money or succeeding with them in the first place.JONATHAN: Yes. Yeah. Yeah, totally hear that. It's a big leap of faith. Rather to get rid of contacts that are not serving. It's a bit like getting rid of friends, you know, so-called friends that aren't serving you as well as, you know, the person you are and the person you're becoming but I, I think what I will say is it's a good time.So cleanse having a good poach and, you know, knocking them out. But in terms of like structuring the different structure, that's a really good question as well, mate, because I think at that point it was of 12/18 McKnight. Let me just think, where are we? We're in 2020. Yeah, yeah, yeah. It was about 18 months ago and yeah, totally restructured the way I was doing everything in business.I wasn't, at that time working on like three hour intensive blocks in my business, I I'd read everything like the one thing that's 12 hour work week and you know not 12 hour work. Hold on four hour work week but the 12 week year by Brian Moran and all that stuff was sitting in there, but I was still wasn't acting.So at that time it was taking action on a lot of that being more efficient and actually creating collaboration, intensive work blocks as well. Because look, you get what you put your energy on. You know, you get the quality of what you get is  proportional to the amount of energy you put into it.So if you're not going to really bother putting much into collaborations, you're not really gonna bother showing up camera on lives or from your Facebook group or wherever it is, then you're just going to get this sort of fam yeah. Near, so, so type, kind of results. So I was actually putting three hour blocks in at least three times a week, too.Build relationships with likeminded, similar core values, those, those types of people that just. Basically a similar type audience, but they resonate with me on a human level. And a lot of it in the early days was just really jumping on calls and actually just kind of jamming and doing now. Talking about our visions and what we want to do in business because I think we, we lose our, like we, we forget about our actual core purpose, you know, let's, let's not forget our collaborators need to align with our core purpose and who we really are and what we really want. Look, I appreciate that. Not everyone knows that. But I do urge people to work on that because that's the only way we're going to attract the type of people that are going to be valuable to us and vice versa.GEROGE: Yeah, I love that. you know what it sounds like is like, you, you look at, you did this audit, you cleaned all this stuff out 18 months ago and you had this like empty slate and you're like, okay, cool. I know collaboration's powerful. Right. But what I also know is that the 76 people, I was. I was hoarding potential with, right.If I'm going to do this relationship thing, if I'm going to do this collaboration thing, I'm going to be intentional about it. And, and as our, you know, my dear friend, Alex Charfen say it's process structure, routine process, structure, routine, and. It's no different. You have to water the plant that you plant, right?You have to attend to it. You have to care for it. It sounds like you were intentional. You created these blocks and you're like, okay, three hours a week or one hour, a week or 20 minutes a day. All I'm doing in that time is going to water the garden. Right? I'm either going to plant a seed. I'm going to go ask them if I can eat one of their strawberries or I'm going to water, what I'm growing to help it realize its potential. And it sounds like it's paid off dividends. JONATHAN: Yep. And you, but you, like you said, it's the word intention is absolutely found out there. You have to have that intention. Otherwise you're just going to be kind of in that reactive sort of state, rather than that proactive state, which is absolutely essential to success in any business.And I actually set up the, and I don't know if you've done the similar thing with your podcasts, but I set up the no fluff marketing show to be a bronch. Of that sort of strategy side of thing, you talked about you know, process structure strategy. So the strategy, so I was, you know, no fluff marketing shop was part of that to collaborate with people first and foremost. but also to obviously then provide, provide value as well. So I don't know if there's that similar type thing that you do. GEORGE: Yeah. You know, I, I started my show because my wife's like, you talk too much and if you don't start talking more at work, this isn't going to work anymore. Right. Like. I I'd want it to I'd want it to start a podcast for nine years. And Travis Chappelle and I talked about this on an episode recently, and I was too busy collecting the fun stuff with doing it, right? Like buying the microphone instead of actually just doing it, like picking up my phone, pick up an audio thing. And so when the world went crazy, I was basically given an ultimatum by my team and my wife to hold me accountable to what I told them I wanted to do nine years ago. And so then I was like, boom. And then I will say though, like Brad  and I, who will be coming on the show soon. Talk about this a lot. You know, podcasts are one of the best tools in the world for creating connection, meeting people, serving them.And quite frankly, I've had a few people I've interviewed and these interviews are not published and they will never be published because how they are on one space versus when I get them interviewed are completely different and that's fine. Right. And I was like, Hey, this just doesn't fit. Thanks for coming on the show. Let me know how I can support you. That episode is not going live. And now all of you listening are going to be driven nuts, who it was. I interviewed. That didn't get published. That's a marketing lesson from Jonathan on Zeigarnik Effect.I think it, I think it's really powerful, man. When you say intention and actually I'm going to close this loop all the way back to the beginning of your biggest mistake, because what you're talking about, an intention, like you created that space, then you realize like I'm going to fill this space. I'm going to be intentional about these relationships. What I build in my business, launching my podcast, which. Intention really just requires some level of clarity of where you want to go. But then you said the other mistake in the business was giving people way too many choices. And I think there's two sides to that coin. I think the first side is us creating way too many choices for our customers, because we don't really know where we want them to go, or we don't really believe that we can deliver the results yeah. That are promised where we want them to go. And so. You know, for you, one of the mistakes you made is giving people too many choices. So, you know, the answer of that, the inverse of that is obviously we'll give them one and a clear path. Right. And so after that launch, and after you learn that lesson, where did you dive into that to realize, okay? Like obviously you learned some big lessons around that. Right. And then what was the adjustment and the pivot made. And then where did you go from that point to figure out like the next steps. JONATHAN: Yeah. just before I go into that, I just want to say who sides there you're right. And especially that latter oneyou didn't, you know, you don't think you can deliver those results. Well, I don't know if it was so much that, but there was a deep, it was, if I look back now retrospectively again, it's there was a deep insecurity about the fact that I could do it on my own.Andbe enough with, with one service, one advertising service in the health industry. So what did I do? Let's create a value Bonanza instead and get so many others in spec and then completely dilute the whole message of the day. Soyeah, I'm totally with you, but it's, there's an insecurity attached to that second one, which is absolutely fantastic. You nailed it. But what I did differently from them was. Well, but I'd hope most people would do. Okay. Well, it didn't work having lots of speakers in now do it myself. And what have fell out from that afterwards was a period of five years. I'd ran about 20 of my own marketing business workshops over here in New Zealand, up and down the country.And they were way more successful when done, but it was a great lesson because it taught me that  you can actually provide the value that those other speakers would offering on the day and you can do it better. And how many times do we see that in business? Where we go, Oh, I don't know. They can probably do it better. Or, or I don't think I'm quite enough to, you know do that. So I'll leave that out. And, you know, the majority of the time and the audience that you're serving. You know, more than enough, you have more than enough skill and experience and value to really provide them. And so it was a really good lesson, buddy. And from there that went to Australia. GEORGE: Have you ever listened to the book or read the book winning through intimidation by Robert  Ringer? I just started it today. Somebody recommended it. And it's funny cause I read the title. I'm like, I am not reading this book. I am not. And in the intro of the book, he talks about how nobody would buy the book because of that. But it really talks about not believing the insecurities and the stories and the winning through intimidation is Knowing that you're going to be intimidated by insecurity in the world, but yet when and work through it anyways, and it's this really powerful concept, the way that he positioned it is, is really good.And so, yeah, I think, I think with what you're saying, And the latter for me, like, I don't know what to call that insecurity. It's come up a lot.  I've had imposter syndrome galore. I've had a, who am I to say? I've had the, well, I created all those results for other people, but not myself. Like, yeah.You know what? It's funny. Yeah. All of us have it. And it's just a different fucking wrapping paper, like suit that fits and all of us just need to tell the shit, sit the shit down and like shut up. Right. And, and you nailed it. Like what, what you did is you, you went through this time, you did a social audit, you had this launch that didn't work.You came out and you're like, all right, cool. I'm in charge of my success. Right. And if I'm intentional about my time and I pick away at it over and over and over again, and I keep choosing to learn and to iterate and to learn and to iterate you end up where you are now.Yeah. And what I love too. And I catch this in how you talk a lot. I catch this and how you talk. It sounds like you have a lot of grace for yourself now. Right? And I think grace is an entrepreneur is, you know, success. Isn't like, Oh, I nailed this home run. Success is how many times am I willing to try until I figure out the winning combination? You know, that's a lesson that, you know, I haven't wanted to learn nor accept because I'm like, don't, you know who I am like, come on, I do it better than them, but why can't I just have a $28 million launch on day one with no audience and no product and no results. Like I've had those actual thoughts and fears, but I love that. Like in the name that you have, by the way, with no fluff marketing is, you know, so perfect. JONATHAN: Born out of frustration. GEORGE: Yeah. I need to Lynch the entire industry by name yet, but they're starting to come out piece by piece. They're starting to get dropped here. JONATHAN: You can just telepathically do it through this. GEORGE: I think, I think if Jonathan, I just pause in silence and I just say scammy slimy in congruent marketing. And we sit here quietly. You'll figure out who we're talking about.JONATHAN: Yeah. Hi P noisy.GEORGE: The list is still going, right? Yeah. It's long. It's long. Right? So pick your, pick your poison. But what I love about that is, so you, you have this, you have the same thing you are on this thing. You realize that you can do it just as good. And, and what I think is powerful about that, like all of us, like there's. There's original stuff.But not that much. Like I was a food blogger. Everyone's like, you know, like I made up that I'm like, you didn't make a banana bread. Somebody made that shit up 2000 years ago. Stop claiming you invented banana bread. We're just literally putting our spin on somebody else's creation. But I think that's, what's powerful. And what I love about you. Yeah, you have a heart, you have this concept, you understand marketing, you understand humans, and then you apply your no fluff approach to it. Right? And you help people. You, you really were like out of frustration, no more bullshit. You know, cut the fluff. I don't care about how many trials you can get. I don't care about, you know, how many eyeballs you can get, like what I care about and what I think you embody is like, how many results can you create? JONATHAN: Yeah. Yeah. And how many lives can you actually change at bleep as not, not as a statistic or a dark bit data point, actually, how many people can you actually improve and, you know, as a person and as a business.GEORGE: Yeah. Well, and that's what I wanted to ask you a question about because you help a lot of companies, a lot of entrepreneurs with memberships with. Helping serve their clients with whatever. And in my world, I've seen one of two when I help companies like that. I see one of two options out there. Nobody's buying the membership or everybody's biling and canceling. And so this is your area. And so w when we think about this, like, when we think about businesses in particular that serve customers, like what are the biggest mistakes that you see them make when it comes to everything we've been talking about, but in this delivering results, making a difference in their life, what are the biggest mistakes that you see?And like, how do you recommend people go about either auditing it, fixing it, plugging it, or doing something to make sure that we're not burning bridges and we're delivering on our promises.JONATHAN: Totally brother. The first one is real simple. It's people are just guessing what they think their audience wants. They're guessing they're kind of like that. Well, this sounds cool. This person's doing it. Let's test a version of that and let's get rich, just like the other person. That's absolute BS and you and I both know that. But you know, your audience has total. Different set of needs, different situation, different emotional needs, different everything, different stages of their business and life journey.So the only way to know exactly what your audience needs right now is to ask them. And so many people don't do it. It's incredible. People just set this up, thinking it's a great idea, or they'll do the next worst mistake, which is ask a handful of people and they tend to be friends or they tend to be, they're their best type of client that's going to say yes. Anyway, that's lovely. Go for it. And then they spend the next six, 12 months, you know, Procrastinating over a service or membership or a program or whatever it is, you know, and setting something up that their audience doesn't even probably want or need at that point. GEORGE: What do you feel? I feel like the biggest reason people don't ask the right people for feedback is.JONATHAN: Really good question, buddy. I know you'd asked lots of good questions today. That's what your show is all about. Isn't it? The quality of the questions? I think a lot of it is down to the fact that. There is this kind of ego in business in that  we know what our audience wants. There is a part of that and we kind of, we're the expert. We know what our audience wants kind of nonsense. The other part of it is that people just don't like to ask questions. You know, and you see that. And certainly with a lot of clients I work with and ask them, yeah. Have you sent out, formulated email type thing, you know, to get some real quality feedback from your service, your program or what you're doing right now.Oh, no, I haven't thought about that or why not? That should be the first thing you should be doing after like, literally as soon as someone praises you, or as soon as someone says, this is really cool or a light bulb goes off or, wow, this is the best thing I've tried sound this year. That is a feedback moment that you have to be asking for.And in fact, even better than that should be automated into some sort of sequence that goes out to clients, you know, like products do product companies do that well, but service-based businesses don't do it well. So I think there is this kind of fear or reluctance to ask. People, you know, what perceived uncomfortable questions, which actually people love to give anyway. They love to give feedback. GEORGE: Yeah. Yeah. I, I, and I asked you this intentionally, because this is something I've worked through a lot. Right. And it's like funny. Cause you, you can hear all the hyperbole of like "success coaches" but if you listen to what's underneath it, what it is over and over again, it's like, I got feedback.I got feedback. I got feedback. I got feedback. I improved and iterated. I improved. I iterated. And something, I struggled with immensely for a long time. And I feel like you might have as well, especially given that launch was that I looked at the feedback, like it was who I was not how I played the play.And I think I've spent a lot of time being able to now differentiate between how I played the entire game versus how I played for one second in the game.  And I've equated it. I'm not even a sports fan, but like I equated it to like, you know, American football or basketball. Right. Like if I miss a shot, I don't quit. I'm not like, Oh, don't tell me I missed the shot. Like I know, I know I missed the damn shot. How can I not miss it again? Yeah. And I, and I, what I tend to miss. I think it's so imperative because what you and I talk about so much when it comes to business and marketing is relationships, right? And the success of our customer is directly tied to the depth of the relationship. We create to both understand where they are, where they need to go, and then how we're going to get them there. Will they feel safe enough to execute on that vision? Yeah. And I've fallen into the trap you just described where it's like, well, I know I'm the best I did this with this company.And like, even in the last couple of weeks, I've had more momentum and clarity in my business by being like, I have no fucking clue. Can you help me? JONATHAN: That's beautiful. Isn't it? When you can just.GEROGE: Yeah, well, like I've, I've asked you and I'm like, Hey, can you give me feedback? Like, what'd you think about this? And like, I have like eight coaches in my corner every day. Like, and yeah, there's plenty of times I don't open their audio messages cause I don't want the feedback. And then I open it and they're like, you're amazing. And like I should open this sooner. Right. But I think it's really, really important because what you talked about is like the first step for everybody, when it comes to marketing being effective or your business or your service or your product is being in a relationship with your customers.JONATHAN: It is interesting, isn't it? Because they are in is we're empowering them to give us feedback and building that connection by doing it as well. GEORGE: Yeah. It's like, w what's nuts to me is I just don't understand why people think that, like, you shouldn't like somehow you're going to benefit by not having a relationship with a customer potential customer or like, yeah, they're going to go recommend me to all their friends because I ignored their emails. Or I told them they were wrong when they told me my product didn't work or that it was their fault. Like it's, it's mind blowing. So first thing you'd recommend is ask. So like deepen your relationship with your customers, ask them open-ended questions, ask for feedback, like share things before they launched with them and, and get their direct feedback.Ask them what the experience life. How could you make it easier for them? Like, those are things that are there and then that's number one, then what's the next step for people? They ask, they get really clear, really connected. They get that feedback. Right. And then it's like, all right, cool, Jonathan. They told me these 74 things that I have to do. And I'm like, I can't do all 74 of these at once. JONATHAN: Yeah. Yeah, completely buddy completely. I think what you've got to do is you've got to see patterns, trends you know look for that in the responses. And I think you've got to be very clever with the way that you ask the questions as well, because, you know, open-ended sure, but some close ended there as well, just to really make sure that, you know, when you get your, your chart from all the data you've got back. You can actually see, you know, the trend and where to follow. So yeah, deciphering the data is definitely a challenge. So you the quality of the question is very important there. If we're just talking about bringing a new product or program to market, If it's getting testimonials from people that's a really easy, I've got four proven, fantastic questions that can go out to people and generate a yeah, absolutely World-class videos. GEORGE: Do you know, what, do you know what those are off the top of your head?JONATHAN: it's just really taken the through the before, during and after journey. And it's like, what would have stopped you from using this type of product or service before? You know, what was the one thing that you know has really impacted your business and life. And how then has, what changes have you seen from that? How has that emotionally made you feel and why? And then just. Would you recommend us? We'll obviously yes, but would you recommend us to other services now? You put that in a video Forman, but that's what people are looking for.They're looking for that journey, aren't they, which, you know, under your masters, they're looking for that before, during after journey. And as soon as they get that, And it takes all those objections in their head, the internal dialogue that's going through people's head when they're on a website or yeah, but that video does it does the job.So again, it's strategic structural you know, make our lives easier, but yeah, so we get the feedback for the program, buddy. And then we've got something to work with right now. We're in beta. We're actually doing a pilot run of our own all in one website landing page and course builder software here at OVA.We feel it's going to be a real healthy addition to the e-learning space as it is right now because there's a lot of fantastic courses. Core software out there. They do a great job. Don't get me wrong, but there aren't. Many that do it well with the whole marketing and a whole holistic type, landing page tools ease of use course building software and that sort of stuff with the community.So we're really excited for that, but I bet the reason I brought that up is to sort of, because you know, we're going through that pilot run process. So. We've been doing that now for seven weeks, you know, we didn't just create a piece of software and launch it out there and go pay payers, pay us half price.And you know, you get a great deal because you're one of our first 10 users or whatever. And then for them to come back a month later and go, Oh, this didn't work for me. This didn't work for me now. Price is really isn't important. So we've had like 50 about 50 users go through over seven weeks. All we've done is we've set up a real intimate Facebook support group with myself and my business partner here. And we said, we've just been answered them basically twice a week, say, how's it going? Do you need any support? What, what have you noticed? What's working well, what's not working and all of that is just invaluable. Kind of feedback, you know, quantitative data that we can actually use. Then when we do launch at the end of this month, finally and we can be 95% cause you never a hundred percent, but 95% confident that the launch is going to go well. And there's going to be people that are going to actually enjoy using it.GEORGE: And I'm going to, I'm going to make a sweeping assumption here, but I think it's probably there. When you say confidence, I think it's really easy. You know, for entrepreneurs, business owners to stay stuck for too long, because they want more evidence that it's going to work. But when you say confidence, I think what, and my sweeping assumptions that you mean confidence in that you're going to be able to get a person to their after state and then improve upon the process or the software as you go.Exactly right. Like, yeah. Yeah. Cause like, I think, I think there's so much to be learned about entrepreneurship just through SAS companies alone or for those like SAS software as a service. But you know, like tech iterations, you know, the agile model, software services, things like that. Like the iPhone for an example, like I would never use an original iPhone, but I will sure as shit use the one I have now. And I did use that one because it gave me ease of use and simplicity, but then they iterate and they iterate and they iterate. And I think that that's one of the biggest lessons we can learn from SAS companies  that you do, like talking about this, like you just said it, like you're offering a solution right now. Of course, commander, you know, it's a website builder. I think it's a landing page builder. It, what was it? Oh, and course builder all in one. Right. And so you're like, I have this idea you've been on all the platforms, you know, they exist. You're like, Oh yeah, here it is. And then you build it and then you're like, Hey, can we show you, what does this look like?How does this feel? What could we do differently? Has this worked for you? Are there any sticking points? And then you iterate and you get to a point where it sounds like you're confident that the end user or your ideal customer could achieve the desired results. Maybe not perfectly, but they could achieve it. Pretty close, then you launch and then you use that money to fund and iterate and continue to research. Yeah. That platform JONATHAN: Beautifully articulated brother. And that's exactly what it is. GEORGE: And I think too, and the reason, yeah, the reason I say that is because like, when you think about a course, when you think about a physical product, when you think about a digital product, even if you think about a webinar, I think we should look at them the same way.JONATHAN: Yeah. Right. And that that's that, that's it. Your Sensor gray, like you said, it's a right example.Where, you know, business doesn't really connect with humans, isn't it? Because you know, you you've used so many sounds products. We've spent probably hundreds of thousands of marketing dollars on SAS products where we've just felt like another number or statistic.We haven't used the software to its full potential and we've kind of come away feeling a little bit.blur because we didn't really get any value from, we didn't get any education. We didn't get any sort of customer touch points or we didn't actually feel like we were a customer and a kind of service to business type.You know, scenario. So there is, I feel there's a great opportunity and, and, and that kind of knocks down to memberships as well for service-based businesses right now, to do it differently, do it better, be more intimate with those lower ticket type customers that you can nurture into higher ticket customers, or if you're not wanting to nurture customers, then. Pivoting, you know, increasing your revenue each month, just by amalgamating, the existing resources that you've got and having a leverageable online membership product that existing customers would happily pay for right nowGEORGE: Yeah. Well, I think there's a ton of opportunity, so let's go back. Cause I think this is important.Yeah. There's a ton of opportunity. I think, I think. 99% of business owners, entrepreneurs, or people that have a product or a service could benefit from having a membership. Right. But what I think is really important is to understand that that membership has to serve a purpose and it's not a one day purpose or a one-month purpose.Right? So like, when you think about that, you have a lot of experience here. What are the mistakes that people make and what should they really focus on? Like, if they want to launch a membership platform or if they have one and they want to tweak it, like where do you see the biggest fall off? And then how do you improve upon that so that they can serve their customer and then serve their business to make it bigger.JONATHAN: Great question, buddy. Great question. And it's a unique blend of automation and human interaction, which makes the, you know, makes up the best type of membership experience. So biggest kind of mistake that a lot of businesses will make is they'll go. Okay, great. I'll just Chuck in a load of templates, couple of videos, and, just offer this at $97 a month to existing customers and everyone will be happy and they'll keep paying me. No. That doesn't work. It doesn't cut it. What we should be thinking about is, okay, well, how can I create kind of a low level type coaching, not, not with you doing so much in a one-to-one capacity, but in a one to many capacity,, for that hundred $97 membership. So absolutely have the PDF templates and have the video resources and software.If you've got it that, you know, customers wouldn't be able to access elsewhere but at the same time, you have to have that human input as well. So there has to be some type of community around that. And if there's no community people aren't going to stay because people stay for the community, but they sign up for the products.So if you're looking at your customer lifetime value, you know, you're looking at probably three months or less, if you haven't gotten that community on average, GEROGE: I think first thank you for making that point and I think one of the distinctions that I've learned, especially when it comes to membership and service-based models, is that. it's really easy to get disillusioned that they're buying for you or that your, the answer. Yeah. And the truth is is that if that thought processes, they're like, Oh, they're buying for access to me, or they're buying for this. Then you're going to lose the game because the solution has to be agnostic of you. There has to be a plan, a protocol, a journey, and then you get them in and you introduce community for accountability to get momentum and yeah, I love that, man. I absolutely love that. And so when you think about that, right, there's so much when automations and so much with, you know, interactions and there's possibilities galore for like, where should I be human? Where should I automate? Where should I have TAC? Where should I have a person when they arrive. It's really mind blowingit's internal internally to the company, but it's also externally to the customer or the potential customer. Like how much of my customer service should be bot related versus human related. How much of my social media posting should be automated versus human? How much am I responding? So like, when you think about that, and I think this is a really good. Rabbit hole is like, how do you prioritize which one? And like, what are your determinants for? Like, should this be automated? Should this be tak, should this be human?Like how do you see that? And then how do you decide and put that into practice? JONATHAN: I'm not a big fan of automated support tickets and the support like bots and stuff like that. In terms of when you've got paying customers meetings, I think if they put their credit card details down, you should have enough respect to at least have some human answering a question. That can be someone that's knowledgeable that is on $4 an hour in the Philippines. That's absolutely fine. That's a human experience. Aand you've got to absolutely leverage it, especially in the SAS world. I get it. You know, you don't have to be sitting at the computer helping everyone. So absolutely there should be some human experience and within the community itself, You know, there needs to be obviously people in that community and you nailed that word, buddy accountability. And that's what people stay for, the accountability. The community, the support aspects, where people can help each other as much as you can have your own input. But in terms of the automation side, that is really important as well.So like with the course commander software for example, one of the things that we have really kind of. Double down on is the ability to be able to emailmembers when they haven't been logged in, say, for example, for like two weeks an email goes out to them say, Hey, is everything all right? Do, do you need any help with anything? You know, that should be automated. All of that sort of stuff. Those email touch points. Also, you know, if you're adding new content or I'm keeping that, that should be an automated way to do that. So there is a good, fine balance there, buddy. But the reality is, as I said, people will stay because of the human experience because there's only so much content and value you can provide through content. Let's face it. No matter how good it is, it will wear off. GEORGE: Totally. I mean, I think about the amount of products in my life that I complained about, but my endowment is too deep to change because I like the community or I'm like, it's okay. They do all of this, right? Like I make excuses for other companies, so I don't have to change their product. Like, and I think, but what that really is a Testament to is how they make us feel right. Like these are companies, I feel a part of, I feel like they've thrown a gift into my box to me. I feel like they respond to my emails every time. Like it's my coffee shop. Like yeah. My coffee shops expensive, but there's like 21 employees in every one of them knows my name. And like, that's a big difference when people come to town and like, where should I get coffee? Like, go here. They're like, that's the furthest one away. I'm like, go. And I was like, if you go anywhere else, don't bring that shitty coffee in my house. Like, I fight for them. Hard. Love it. And then I was like, even today I was a year should give me a discount.I send you so much business. That's mind blowing. They're like, we know. And I was like, yeah, but don't change anything. Right. But I think, I think you nail that. Right. So what I'm hearing you say is like, And the, and the core of all of this Jonathan, when you, it really gets down to it for you. I think it's really, really simple that human is at the core of everything and cut all the bullshit away.And like, let's be really, really clear. Be open, have a relationship with your customers. They give you feedback on something with no fluff that can help them figure out how to fix it, and then not let it happen again. Automate the things that should be automated, automate the customer journeys, automate some of the accountability, automate the things that help them achieve the desired result.So you can serve that one to many and create that semblance of safety, and then ensure that you have the time or the capacity to be human customer support tickets, responding to emails, responding to social media, because in my opinion, those are the instances that are going to keep them in momentum and help get them unstuck that an automation couldn't do.JONATHAN:  Absolutely brother. And those people that are helping us on a human level, they need to buy into the culture of the business and the core values of the person behind it, pulling the strings because,  I mean, you know, touchpoints better than anyone. Yeah. You know, customer experience journey, you know, you are the mass weight counselor.But what I see with a lot of businesses, a lot of small businesses is they're trying to grow and scale without giving a shit about the customer journey. Yeah. And that's the problem and that's, and that's the coming across inauthentic you know, and almost kind of a bit scam worthy because they're getting big, but the customer is like their, their revenues going here, but their customer satisfaction is going down.  It should be level. Yeah. Cause you get bigger. The customer support and attention should be, it should be level. It shouldn't go that way.  GEORGE: one thing that drives me. Yeah. The one thing that drives me fucking nuts is when a company is built on relationships, right? To like, Hey, we're this SAS company where this product where the services is a membership, you're a founding member.We love you. We love you. We'll always be here. And then as they get bigger, they decrease. Yeah, the time in relationship, they're like, Hey, you run a platform and you make money on our platform as an entrepreneur seven days a week. But we're only going to have customer service Monday through Friday nine to five in India, central time, even though you're in California, I'm like, do you know how much money I generate for you a month?Like I can't. And like there's times where I've like waited three days to get something tweaked that I didn't have access to tweak, but I think what you now there's that like, It actually isn't building and scaling. If you're not deepening the relationship with the customer, you're creating a liability.JONATHAN: Yeah. Yeah. You're creating a fake business in a sense, because it's not a business built on happy customers. And if it's not a business built on happy customers than it is just a, you know, a time bomb. it's not a business, it's not a business, just numbers, you're playing the numbers and the stats game. And it goes back to what we're saying about, you know, the hype, noisy, inauthentic type businesses, marketers that, you know, across our social media feeds, they're doing that. They're playing the numbers game, they're building their business on their bottom line, the numbers, the users, but the customer support. And we all know who they are, are absolutely lacking to, you know, just incredibly, incredibly poor. Yeah. I just can't emphasize that enoughGEORGE: one of my, one of my friends Gareth Everhart, Gareth launched the, I got his last name. I stepped on her wide, launched the Get Kedo device, had a Ray razor comedy, Rockwell razors.And he said, this amazing thing to me,at one of our mastermind events, he said, there's only two things you can innovate on. You can either innovate on product or customer experience. And he's like, when you really get down to it, there's not much product innovation left, right? Like you said, this, there's only a certain amount of information, only a certain amount of ways to do it.And so what you're left with is the one thing that you only, you can uniquely innovate on at a level that nobody else can do, which is customer experience, which is relationship based. Yeah. And it sounds like what you did with course commanders. You're like, okay, how can I remove all the distractions that prevent entrepreneurs from being in a relationship?So here build your website. Here's your landing page? Here's your membership software. The automations are handled for you now spend all of your time building relationships with your customers, potential customers, and you do that through your communityJONATHAN: because that's what people remember, isn't it, they remember the, that those actual human touch points and it's like, it doesn't matter if it's software or a service or whatever. It can be anything program it's yeah. It's coming across. Like you give a shit and actually asking questions and yeah, I'm getting feedback. Because look at the end of the day, customers, you know, are they're multi customers they have their credit cards in many companies, you know, they forget about you.It happens. You don't wantthem to forget about you and for you to not have actually touched base with thembecause every time, and this is one thing I also learned about the customer support side of things is every time you get in touch with a customer and they forgotten about you. That's actually a tick that's tick of credibility, a stamp of credibility in your favor, because they've got, Oh my God, I forgot.But they didn't forget about me. And it's that kind of sort of mindset.So, and it's a bit like, you know, when people think I'm emailing people too much. Well, actually, you know, they're only going to see one to five emails probably that you send that week. but they'll kind of go, ah, They haven't forgotten about. They're still emailing me really good conduct even though I haven't been engaging in it. Yeah. I haven't talked to principal GEORGE: ver seen a customer get pissed. Like I'm so mad that you helped me so much today. Like I'm so bummed that you made me feel so good. Five times in the last week with your email, like I'm just so pissed that you had so much value to my life. You want to know why people complain about email when you send them shitty emails too much. Right. And try to transact and don't have that depth. And so, yeah, man, I'd love it. So course commander, is it live yet? Or it might be live.JONATHAN: It's live at the end of this month fella. We're going to bejust working like we're doing some iterations now and with a lot of fam. Pilot users, if there's anyone watching this that wants to jump in and try it outtwo weeks and without want, just don't try it. We'll set up a mini Facebook support group. Andyou know, if you're looking at a website landing page or course or anything like that, or we'd like to try an alternative to what you're using for any of the reasons that we've spoken about today. Absolutely be a delighted to set you up with an account just for a couple of weeks and. Let's see what you think GEORGE: What's the name of your Facebook group is your Facebook group is fun. I have fun contributing into that group and, you know, calling them the BS marketing up, but what's the name of your Facebook?JONATHAN: Yeah, and I love who are in poverty. It's a No fluff Marketing for awakened entrepreneurs. GEORGE: Yeah. So if you're not awakened, I don't know why the hell you're listening to this part cast. Cause you all don't want to lose your hair and we do know fluff. So, so one of the things that I want to end with, because I really value your input and opinion, you have a lot of experience here.You've helped so many people and you really give a shit. And I know it because we're, we connect personally on a lot of different levels, but if you could leave anybody, like, from this point forward, like I have customers, I have a service based business. I'm going to be marketing for the rest of my life.Like, what is the one thing that no matter what they should focus on and how can they focus on it that will improve upon their current game when it comes to marketing or relationship building, like, what are some of the things that you would leave people with? So we can make sure that we're improving upon the silence for them.JONATHAN: Yeah, I would think, first of all, get clear on exactly what your vision is for your business and how that merges with your life. And, you know, look at really dig deep, do the exercises, do the work to find out what your real purpose is and why you're doing what you're doing. Because when you've got that clarity, then you can, other doors will open for y

Post by Skyler J. Collins (Editor). Episode 032 looks at the logical or practical fallacy Megatrifle and the cognitive bias Zeigarnik Effect.

Tricks your mind into craving to write that ad, sales letter or content piece.  

We discuss my work with DESK (Downtown Evening Soup Kitchen), Birchat HaMazon - emphasize gratitude when it is needed most, even when hungry, and the Zeigarnik Effect.

Are you someone who find it hard to leave things incomplete? Have you ever wondered why is it so hard to leave things incomplete? Are you someone who gets impatient when you don't finish a task? Have you ever found yourself interrupted by intrusive thoughts about unfinished work? Perhaps they were about a partially finished work project keeping you up at night or the plot of a half read novel that keeps circling in your thoughts. To be honest I am one like that, because I definitely have this OCD of thinking about unfinished work or work not done at the stipulated time & it keeps bombarding in my thoughts until finish the task. There is a reason why its so hard to stop thinking about uncompleted & interrupted tasks. Psychologists refer to this as the Zeigarnik Effect, or the tendency to better remember unfinished tasks than completed ones & that is the reason most of us instead of celebrating the finished tasks we end up thinking about the unfinished ones. uncompleted tasks stick in your mind more than completed ones. When I am not crazy!! you know what I mean... Thank you for listening to this episode & I hope you will use this effect to improve your life. Kindly do subscribe me in any podcast platforms so you get notifications whenever I make a new one. Do review in Apple Podcast . Thank you in advance & have a great week ..... --- Support this podcast: https://anchor.fm/chicchitra/support

As part of last week's Friday Fundamental, adapting to change, we discussed constant improvement with daily habits. This week we'll expand on that piece a bit more in detail and look at how you can create new habits in your life starting today. There is no shortage of great content out there when it comes to habits. As mentioned last week, Charles Duhigg and James Clear have both written great books on the subjects. Researchers such as BJ Fogg of Stanford's Behavior Design Lab and others have studied human behavior and psychology. Jim Kwik has studied and dissected the mind in an effort to unlock our true potential. Nothing I say will compare to the work each of these people have done, but I'll do my best to relay some of the interesting things they've taught millions of people, including me, and share with you how you too can engineer the lifestyle you want starting with habits. Jim Kwik, in his book, https://amzn.to/2Tqaj36 (Limitless), talks about the importance of what he calls S3 – simple small steps. By taking a bigger goal and breaking it into smaller manageable action steps, we're able to progress towards that goal without letting the fear of such a daunting task prevent us from ever getting started. These simple small steps, over time, become habits. Habits compounded over time can create extraordinary results. To show the power of habits, Jim references a famous study called the Zeigarnik Effect. Russian psychologist, Bluma Zeiganarik studied a phenomenon noticed by her professor of wait staff at a local restaurant. Her professor noticed that wait staff at the busy restaurant were able to keep track of customers' orders even while managing the many other tasks he or she is responsible for. Interruptions, other customers, and the chaos of the restaurant didn't seem to create any confusion. However, after the order was placed and completed, the wait staff no longer remembered the details of the order. This seems counterintuitive. How can one remember specific details amidst interruptions, yet forget those details afterward? Zeiganarik and her professor set out to study this strange occurrence. What they found was that a task that has been started, but not finished, creates a tension in the mind, which improves the cognitive recollection of that event. If you think about this in your own life, you'll likely recognize the feeling. Think to a time when you've procrastinated something – maybe a school assignment, a work deadline, etc. You tell yourself you'll do it later, it will only take a short period of time, seemingly countless other reasons your mind can conjure up that will allow you to postpone said action. The result though, as you may be familiar with, is your mind is constantly reminding you of that thing you're procrastinating. You're unable to enjoy whatever it is you're doing because your mind is in constant tension reminding you of that thing you're putting off. It's only when the action we've procrastinated is completed that our mind let's go of that tension (and then on to the next thing). Psychologists believe this is why, in part, we feel guilty about procrastination. Given enough time to procrastinate that amount of tension can build and make us resent the task that much more, and cause you to not enjoy your current state. The solution? Well, don't procrastinate would be the end all be all, but hey, we're only human so let's look at some more practical ways to deal with this dilemma we all face at times. In all likelihood, that thing we put off isn't as big as we make it out to seem. The biggest hurdle is just taking that first step and getting started. Let's take an example of reading. Whether it's for school, work, personal study, or leisure. You have a book you should/have to read. But here you are on a beautiful weekend day, with so many other things you would rather be doing. As humans our tendency is to put off that burdensome task of reading and go enjoy the countless other things we...

“Say no to good to say yes to great.”QUESTIONSHow do we learn with the dominant hand rather than the opposite hand? (6:30)What are the two questions you’ve asked yourself that have been dominant? (26:00)How important is acquiring new skills (41:00)What’s the process of mastering a new skill especially when it’s really challenging? (53:20)YOU WILL LEARNHow to learn anything faster (1:20)Why the idea of “knowledge is power” is a lie (12:00)Why questions are the answer to subscribing to either negativity and opportunity in your life (17:04)How to unlearn that we are limited (19:12)The three questions to turn knowledge to power (22:30)How sleep apnea has been a struggle in Jim’s life and how he overcame it (27:30)How to quit asking limiting questions and ask empowering questions (30:50)How genius leaves clues (43:00)How many times to try something new (48:30)What a lie is (59:00)The key to sustainable motivation (1:00:20)How the Zeigarnik Effect works (1:09:21)Why we backread and subvocalize (1:15:21)The 4 supervillains in our life (1:17:31)The four Gs to greatness (1:38:53)LINKS MENTIONEDLimitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional LifeLimitlessBook.comSimon SinekBrendon BurchardMindset by Carol DweckIf you enjoyed this episode, show notes and more at http://www.lewishowes.com/947 and follow at instagram.com/lewishowes

(Originally aired February 6, 2020) Why does an incomplete task hover over our heads? Why does something as silly as twenty open tabs cause so much anxiety? Why does a poorly written finale have the power to ruin our week? Turns out, all of these can be answered by Thomas Hall of Riverside Community Care with his research into a phenomenon called the Zeigarnik Effect.

Gideon Shalwick believes there’s one trait every entrepreneur needs, and it’s not persistence, a strong work ethic, or creativity. It’s self awareness. His own desire to better understand himself has led him down a winding road of serial entrepreneurship and self-exploration. It’s what first inspired Shalwick to drop out of the 9-to-5 club early in his career, move to another country with his wife, and start fresh. The pursuit of his true calling led him to publish a successful ebook in 2006, and two years later, develop a blogging training product that boasts over 40,000 subscribers. Meanwhile, Shalwick was also building up a personal brand as an expert in video marketing. But his journey didn’t stop there. In 2012, Shalwick founded video captioning service Splasheo, which has become a major source of passive income. He followed that success in 2014 with Veeroll, a SaaS company that automates the production of video ads for YouTube, Instagram, and Facebook, and now dominates the video advertisement space. While Shalwick saw great success with these companies, he found that tug of self-discovery pulling at him again. He realized he had become so caught up in the startup world that, in the process, had forgotten who he was. So he decided to walk away from the projects he spent over a decade building. Now, he’s in a period of self-rediscovery and is sharing his entrepreneurial wisdom with others while plotting his next move. Starting Over Five years into his career, Shalwick decided to start over, for the first time. He had graduated with an electrical engineering degree from the University of Canterbury in New Zealand and immediately recognized that he didn’t enjoy working for someone else. In an attempt to try another path, Shalwick got his master’s degree in engineering management, which focused more on the people side of business. Still, he felt frustrated by his job. “I don’t think there was any job in the world that would allow me to live out my potential the way that I wanted to, so I felt really stuck,” Shalwick says. He turned to his wife and suggested that they quit their jobs, move to Australia, and start from scratch. At first, the plan was for Shalwick to find a job in Brisbane as their ticket in. But three months later, he still hadn’t found employment. He asked his wife to try applying for jobs as well and,  within a week, she had three offers. While this allowed them to successfully relocate, Shalwick still had no idea what to do with his own career. Millionaire Secrets Shalwick began reading books on entrepreneurship, with the hope that they would point him in the right direction. It was Rich Dad, Poor Dad, which talks about the importance of building up an asset, that eventually struck a chord. Shalwick wondered how he could build up his own asset and started to explore a variety of options. He considered everything from franchises to a dog-washing business, but ultimately ended up attending a book-writing course that gave him his first taste of entrepreneurship. In 2006, Shalwick wrote and sold a personal development ebook for $47. The title? Millionaire Dropout Secrets. “I blush when I think about the title, but I have an excuse,” Shalwick says. “The course taught us that titles with the words ‘secrets’ and ‘millionaire’ in it do really well. So I came up with the title Millionaire Dropout Secrets...I wrote it as a reporter, looking at everyone who dropped out of the system and became successful.” The ebook was a huge success. The instructor who taught the course offered to help promote the product to his database of 10,000 people. An email was sent out on a Friday night and, by Saturday morning, Shalwick’s ebook was selling like hotcakes. In fact, he sold enough copies to where he felt extremely optimistic about the idea of selling digital products from the comfort of his home for the rest of his career. Shalwick was on cloud nine. Until one day, his ebook ran out of steam. Video Ventures After the initial rush of sales, Shalwick’s ebook experienced virtually no traffic for two years. Because he had little experience with business building, traffic generation, or customer relationship management, he had no idea how to bring his sales back to life. But Shalwick knew he could learn by tapping into the expertise of others, so he purchased a camcorder and decided to start interviewing people on video to better understand how to set up successful online businesses. Shalwick snagged his first interview at an industry event, where one of the speakers agreed to talk to him. Over time, this was the formula Shalwick used to eventually collect five gigabytes worth of video interviews. He planned to upload them all to a membership site, but before he could launch, the sheer size of the files ended up killing his PC and the project never got off the ground. But all the effort wasn’t for nothing. Shalwick became close friends with one of his video interviewees, and together, they launched a product called Become A Blogger (a course for those who are just starting out with blogging or looking to take their blogging to the next level) in 2008. Within the first two weeks of launching, the business had over 10,000 subscribers and an income of over $20,000 per month. This was life changing for Shalwick, who had been making no money for the previous two years. That business gave Shalwick the exposure he needed to start building up his own personal brand, as he took to YouTube to teach people about building successful video products and online businesses. His channel grew to 36 million views and 360,000 subscribers, and the name Gideon Shalwick became widely associated with the video marketing space. Changing Priorities When Shalwick and his wife welcomed their first daughter in 2010, everything changed. “I realized...what if something happens to me? Then what’s going to happen to the business and income for the family? So I decided I’d better change tactics.” This dawning realization is common for entrepreneurs who build personal brands. Shalwick believes the most important thing is to know yourself and understand the benefits and drawbacks of each type of business. For instance, personal brands are simple to start up, have low overhead costs, and make it easy to build a connection with your audience. But as Shalwick realized, the trouble is that a personal brand can’t survive without its creator. If you have a personal brand, Shalwick recommends looking at other ways to build assets that can run independently of you. This could mean investing your income in other wealth vehicles or creating a separate product or service. That’s the reason Shalwick decided to launch his human-powered video captioning service, Splasheo, in 2012. To this day, it still functions without Shalwick and serves as a passive source of income for his family. A few years later, Shalwick decided to venture into the SaaS space. He initially wanted to set everything up through Splasheo, but decided it would be cleaner to create an entirely new entity based in Singapore. And that’s how Veeroll was born in 2014. This SaaS company was created to automate production of video ads for YouTube, Instagram, and Facebook. The idea came from the nine years Shalwick had spent in the video marketing industry, where he constantly heard about the biggest pain point in the market: the production and editing process. Because this software so directly addressed a source of frustration for video marketers, Veeroll quickly became a leader, and today is a million-dollar company. The Hunt Continues Despite the success of Veeroll, Shalwick decided to sell his shares and walk away from the company earlier this year. Working in the world of SaaS was intensely challenging, he explains, even for someone with a technical background. He recounted the time he reached out to Clay Collins at Leadpages for advice when he first started Veeroll. Collins told him, “There are a million things, and you have to get them all right.” While Shalwick didn’t understand what he meant at the time, he grew to appreciate the truth behind this statement. But it wasn’t just the technical aspects of the SaaS business that were overwhelming. As Shalwick describes, he was also burned out by a high-stress environment, brought on from pursuing extremely aggressive goals. That’s when he recognized how easy it was to get caught up in the wrong things and lose sight of what’s important. So he decided to step back once again, and focus on rediscovering himself. Shalwick has spent a lot of time contemplating his life’s vision. He believes that for each of us, this vision is guided by an “unconscious drive,” what some people refer to as their “why.” He discovered after much reflection that his unconscious drive is for significance. All of his actions had been driven by a desire to prove himself. He was embarrassed by this realization at first, because it felt superficial, but he came to embrace it over time. Now that he understands this reality, he has made an intentional effort to channel his drive from achieving significance for himself into helping others feel significant. For Shalwick, this has been a huge game changer and has made the vision for his life much clearer. “As entrepreneurs, you really have to get to know yourself,” Shalwick says. “Each of us has a unique capability and gift or talent we can give to the world. But it’s conditioned away by society...and it’s a real challenge to rediscover that again. When you can rediscover that and find your true why, then everything becomes a lot easier.” The Formula for Successful Video Ads, From Gideon Shalwick Shalwick uses the AIDCA formula to ensure successful video ads that consistently convert customers. Below is a breakdown of each component of the formula: A = Attention. The first part of the formula is all about grabbing people’s interest with a hook. According to Shalwick, one of the most effective ways to do this is to identify your audience’s biggest pain point then turn it into a question. For instance, if your intended audience is video marketers, you may ask: “Are you struggling with video editing?” I = Intrigue. You can build intrigue with a story of open loops that draws people in and makes them want to keep watching. In other words, create a sense of mystery. This part of the formula relies on the Zeigarnik Effect, which states that people remember uncompleted or interrupted tasks better than completed tasks. D = Desire. Now it’s time to create desire around the solution. Shalwick recommends listing the benefits, features, and differentiators of your product or service to make it more appealing to your viewers. C = Conviction. According to Shalwick, it’s important to provide as much proof as you can so the audience is convinced that the solution you’re offering actually works. This can come in the form of testimonials, social proof, or a stamp of approval from an authority figure. A = Action. Finally, you have to ask people to do what you want them to do. This is where you insert a call to action and guide your audience in the direction you want them to go. Interview by Nathan Chan, feature article reprinted from Foundr Magazine, by Sophia Lee Key Takeaways Why Shalwick and his wife decided to quit their jobs and start over How he got his first taste of entrepreneurship with an ebook (and why the title makes him blush to this day) Why his ebook sales skyrocketed, then saw virtually no sales for two years Shalwick’s journey to better understanding online businesses How he built his personal brand in the video marketing space Why the birth of Shalwick’s daughter made him reconsider the way he approaches business The birth of Splasheo, and how it became a source of passive income for Shalwick Shalwick’s successful venture into SaaS with Veeroll Why Shalwick sold his shares and walked away from Veeroll The importance of discovering your true “why” as an entrepreneur

If something is unresolved, you'll remember it way better.

Bishops upholding Catholic teaching. Opinions that differ with Church teaching do not equal an “informed conscience.” Our experience shapes our encounter with God. What errors in judgment create gaps? Tasks left incomplete are remembered well. What’s undone and taking up space in your mind? All show notes at (Encore) Divisions in Indiana, Conscience, Judgment, Zeigarnik Effect 7.2.19 - This podcast produced by Relevant Radio

Bishops upholding Catholic teaching. Opinions that differ with Church teaching do not equal an “informed conscience.” Our experience shapes our encounter with God. What errors in judgment create gaps? Tasks left incomplete are remembered well. What’s undone and taking up space in your mind? All show notes at Divisions in Indiana, Conscience, Judgment, Zeigarnik Effect 7.2.19 - This podcast produced by Relevant Radio

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What happens when memories or tasks are unfinished, and why is it that they seem to stick in our heads? In this episode, Mel and Dan explore the Zeigarnik effect and how we can use it to create stronger memories, stop procrastinating, and keep customers thinking about us long after our ads have run.

In this episode we discuss how you can make yourself better remembered when doing a speech, introduction or presentation. The Zeigarnik Effect talks about how thing are better remembered when they are unfinished.  You can use this to your advantage. You can schedule a no-obligation consultation at Allied Pixels

"If something is unfinished, it keeps our attention until we can bring closure to it" - I recently read the book Mind Control Marketing by Mark Joyner and I wanted to share with you the concept of the Zeigarnik Effect! Why is it that people feel uncomfortable when something is left unfinished? How can you take advantage of this for your marketing and branding?  Listen to this episode of Tea With Carolina to find out! Follow me on Instagram: @carolinamillan Grab a copy of Mark Joyner's Book: https://mindcontrolmarketing.com/mcmbook Subscribe and leave a 5-star review! 

In this podcast, Cody Gough and Ashley Hamer discuss the following stories from Curiosity.com to help you get smarter and learn something new in just a few minutes: We May Have Detected Liquid Water on Mars. How Wet Is the Red Planet? There May Be a Long-Lost Gold Mine In the Arizona Mountains You Can Sharpen Your Memory With the Zeigarnik Effect For more science-backed ways to sharpen your mind, check out "The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier" by Friederike Fabritius and Hans W. Hagemann. We handpick reading recommendations we think you may like. If you choose to make a purchase, Curiosity will get a share of the sale. Want to support our show?Register for the 2018 Podcast Awards and nominate Curiosity Daily to win for People's Choice, Education, and Science & Medicine. Just register at the link and select Curiosity Daily from the drop-down menus (no need to pick nominees in every category):https://curiosity.im/podcast-awards-2018 Learn about these topics and more onCuriosity.com, and download our5-star app for Android and iOS. Then, join the conversation onFacebook,Twitter, andInstagram. Plus: Amazon smart speaker users, enable ourAlexa Flash Briefing to learn something new in just a few minutes every day! See omnystudio.com/listener for privacy information.

Completing all the tasks we have to do during the day can be exhausting, but we might not realize the fatigue we feel due to all of the things we leave undone. In this edition of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about the Zeigarnik effect. Also, check […]

Completing all the tasks we have to do during the day can be exhausting, but we might not realize the fatigue we feel due to all of the things we leave undone. In this edition of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about the Zeigarnik effect. Also, check...

Completing all the tasks we have to do during the day can be exhausting, but we might not realize the fatigue we feel due to all of the things we leave undone. In this edition of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about the Zeigarnik effect. Also, check...

Zeigarnik Effect When we feel we've been left hanging, it drives us crazy! We want to know the end of the story. What is the missing piece? We want our tasks to be completed so we can check them off our list. This is also known as the "Zeigarnik Effect," named after Bluma Zeigarnik, a Russian psychologist. This effect is the tendency we have to remember uncompleted thoughts, ideas, or tasks more than completed ones. The story goes the Bluma Zeigarnik was sitting in a café in Vienna when she observed that a waiter could remember everything someone had ordered, but once the food was delivered the waiter forgot everything.  This led for her to realize that it is easier to remember everything about an uncompleted task, but once the task is completed the memory will immediately fade.  That uncompleted task will hold onto our memory, improve the recall and help us remember. We experience intrusive and almost nagging thoughts about a goal or an objective that was left incomplete.  It is built into our psyche to want to finish what we start. We see the Zeigarnik Effect on the television news and other programs. Right before a commercial break, the newscasters announce some interesting tidbit that will come later in the hour. This piques your interest and, rather than flipping the channel, you stay tuned. Movies and dramas on television also leave you hanging in suspense. By leaving something uncompleted right before the commercial break, the programs draw our attention, keep us involved, and motivate us to continue watching. We don't feel satisfaction until we receive finality, closure, or resolution to the message, our goals, or any aspect of our life.  Incomplete tasks trigger thoughts. The thoughts of the incomplete task trigger more memory retention.  More memory retention triggers anxiety that triggers more thoughts of the uncompleted business. You also see the Zeigarnik Effect in the courtroom. We already know that people feel more confident and impressed with information they discover for themselves over time. This dictates that persuaders slowly dispel information, rather than dumping large volumes of information all at once. A good lawyer does not disclose everything he knows about the case or the plaintiff during his opening statement. As the trial progresses, the jury can fill in the blanks for themselves with the additional information they gradually receive. This works much better than dumping all the information on them in the beginning. It holds the jurors' attention longer and gives the message more validity. The jury discovers the answers for themselves, and is more likely to arrive at the desired conclusion. 

Have you heard of the Zeigarnik Effect? I read an article recently about the Zeigarnik Effect. The article I read was aimed at writers and not graphic designers but I found a lot of it relates to what we do as designers. Here's a quick background on the Zeigarnik Effect in case you've never heard of it before. Back in the 1920's Psychologist Kurt Lewin noticed that a waiter at a local restaurant remembered all the orders from each table until the bill was paid. Once the bill was paid, he couldn't remember the orders anymore. Bluma Zeigarnik, a student of Lewin, studied this phenomenon. Her research explored the idea that a task that has been started but not completed creates a task-specific tension in our mind and allows us to focus more clearly on it. In other words, when you start a task, your mind is set in motion and a tension builds until that task is completed. This explains why we feel good when we finish some tasks. Finishing things like crossword puzzles, a good book, an exercise routine or a design project brings us a sense of joy and satisfaction. Get started on that design You may have never heard of the Zeigarnik Effect, but I’m sure you’ve noticed that when it comes to designing, starting the design is often half the battle. If you want to design something, the most important thing you can do is start designing it. Even if your ideas are not concrete and you don't know what direction you want to take. By simply putting things down on paper or on a computer you get your mind thinking about it in different ways. This is when the Zeigarnik Effect kicks in, by creating a kind of tension that your mind wants to satisfy so it devotes more power to it, boosting your ideas and creativity. Simply get the ball rolling by jotting down anything and everything you can to start the design process. Tension accumulates Sometimes, when we have a lot of design projects to work on we start to feel overloaded. The Zeigarnik Effect states that that overloaded feeling comes from too many unfinished tasks that your mind wants to finish and forget about. Your brain doesn't really distinguish between the amount of time a task takes. Whether it's emailing a client, finding a stock image, updating a name on a business card, or designing an entire website. Your brain doesn't know one task requires more time than another, it just knows you have a bunch of things that are not done. In episode 66 of the Resourceful Designer podcast, I discussed how to Tackle Your To-Do List With Tasks and Projects. In it, I explained how every project can be broken down into either smaller projects or individual tasks. By completing those individual tasks you are able to check off more items from your To-Do list and feel better about yourself. At the time of that episode I hadn't heard of the Zeigarnik Effect, but in hindsight, it's exactly what I was talking about. Completing a task eliminates the tension associated with it and frees up your mind for other things. Eliminate tension If you find yourself with too many things to do, one solution is to simply eliminate some. Get better at ditching, delegating and doing the little things quickly so you have the mental space for the important projects. Tackle the quick items first. Delete unimportant things from your To-Do list. Hire someone such as a Virtual Assistant to take on some of the work for you. And remember the Zeigarnik Effect. Once a task is completed, or no longer on your To-Do list, your mind is free to forget about it and concentrate its creative juices on the remaining tasks at hand. Did you know about the Zeigarnik Effect? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Sunil This is Sunil from India, I have started a design consultancy as a soal-pruner currently. I have boldly dropped my regular job as a senior graphic designer after 12+ years of experience with handling top notch brands on a large scale, from design to execution. Here’s my question. Even after serving as a senior Graphics designer and having 12+ years of experience, there is some kind of fear in me that is stopping me to move ahead. Kindly help me in removing/getting out of this barrier of fear to move ahead and also when meeting the clients? To find out what I told Sunil you’ll have to listen to the podcast. Resource of the week Paparazzi! Simply put, Paparazzi! is a simple application (Mac only) that allows you to take screenshots of an entire webpage, even the parts not visible in your browser window. Simply enter a URL in Paparazzi! and save the page as a PDF, JPG, PNG or TIFF file. It's as simple as that. Subscribe to the podcast Subscribe on iTunes Subscribe on Stitcher Subscribe on Android Subscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com

Podcast #88: Thirteen Relationship Hacks byMike Mandel Welcome to Episode 88 of Brain Software with Mike Mandel and Chris Thompson! We have only one question for you: Whatever happened to that old tranquility we used to know? This podcast is all about relationships, and we’ve brought you 13 relationship hacks that can change your thinking and your behaviour. Check out the show notes below while you’re listening. Keep sending us topic suggestions and show feedback. We love hearing from all of you! Here are the show notes for this episode: Mike’s retiring from the stage?!? Oh no…But he’s still going to be training Storm Riders worldwide. The final show ever is coming up in March 2018. Buy one of our ubercool Brain Software shirts! There’s a huge bonus for you! ($100.00 worth!) Yes, Virginia, there is a Santa Claus, and a default mystery bundle! This shirt will make you seem more powerful and attractive. It’s true! Better relationships mean a better life! Skills map across. People are not the same, folks! Deal with it… We all react in our own ways! Ego States are great to learn about! Notice them in others, and in yourself too. Notice which one is executive! The boyz forget to edit out the words “sexual vigour”. Ego States are burned in neural pathways in your brain. Notice them becoming executive. Find out which triggers cause different Ego States to become executive! Open loops irritate people! They leave things hanging, and men especially hate open loops. Women: Give us closure! Please! Zeigarnik Effect! Yikes! Filler phrases again! Notice them and learn to stop doing them. When a woman has PMS, you shouldn’t bring up that she has PMS! Be careful which loop you open…and when. Learn to really listen! Make it clear you are listening too. Give the person your full attention by using Mike’s intention technique! Gotta love those tendrils of light! If the person doesn’t give you attention. Stop talking and wait. It’s powerful. The mythical Mike Mandel Hypnosis Academy office building… Put that phone face down and listen! The John Grinder method of Rapport! Pretend that the other person is the most fascinating and important person you’ve ever met, and continue to congruently pretend it. “Were there other women there, and were they wearing yoga pants?” Beware reverse mind reading. Don’t expect other people to know what you’re thinking. Be specific as to what you mean! Learn your partner’s triggers that set off negative patterns. Then stop doing them. Borderline people switch instantly! Mike has learned to stop triggering the “cockadoody” response. Watch out for those auditory anchors. Mike used to get depressed on the road. Now he crafts his states. We pause for station identification an an important message from our sponsor. Learn the Love Language of your partner! There are 5 of them: Acts of service, words of affirmation, physical touch, quality time, gift giving. We discuss them in session 75 here When you learn it, fulfill it! Your relationship is a garden. Make sure you pull the weeds. Admit to faults. Avoid the triggers! Generate light, not heat! There are 3 levels of argumentation! Don’t EVER drop the Atomic Bomb! It’s a relationship killer. Be an adult. Let things go! Choose to forgive, because it’s a choice. The feelings will follow. Forgiveness does not mean condoning the bad behaviour! You can release the nasty person from your life. Beware the Zombies! They’re arguments that come back from the dead. Mike says “cockadoody” again. Learn to zip up your mouth! Let people finish their sentences. Milton Erickson listened intently, and so can you. People like other people who make them feel good about themselves! Chris says that Mike carries around a lot of weapons, making him seem like a psycho. Empowering Question: Which of these hacks are you going to immediately apply to your relationships, and what results do you expect? Metaphor: Gary Foo and the practical joke series. Ending: You’ll have to listen. It’s our finest hour ever … Please leave a rating in iTunes, and send in your questions by email to info(at)mikemandelhypnosis.com Important Reminders: Registration is open for our May 2018  Architecture of Hypnosis training at the University of Toronto. It’s filling up already, so if you’re serious about attending get on board quickly. Click here for details! Our first UK training is also coming up in November! It’s a hypnosis Master Class, so come on out! You get full certification in MINDSCAPING too…Go to the this page for details! Get Your T-Shirt and FREE $100 in Training Details are here, and the campaign closes on October 13th.   Get Your Brain Software Podcast Shirt and FREE Bonus Training Bundle

Verbal Packaging & The Leverage of Language The more skillful a person is in the use of language, the more persuasive they will be. People are persuaded by us based on the words we use. Words affect our perceptions, our attitudes, our beliefs, and our emotions. The words we use in the persuasion process make all the difference in the world. Language used incorrectly will trigger the wrong response and decrease your ability to persuade. Word skills are also directly related to earning power. Successful people all share a common ability to use language in ways that evoke vivid thoughts, feelings, and actions in their audiences.  Carl Jung revealed that all words are full of symbols and each symbol triggers an emotional reaction or feeling.  All words have emotional meanings that are different than their definitions in the dictionary.  Understanding words and their emotional triggers will enhance your ability to persuade and influence. Word Choice  --- Article link: http://www.telegraph.co.uk/travel/news/scary-real-in-flight-announcements/ Understand that proper language varies from setting to setting, and from event to event. One word choice does not work in every circumstance or culture. Word choice can also be critical to defusing situations or in getting people to accept your point of view. Even one word can make the difference between rejection and acceptance. In a study by social psychologist Harold Kelley, students were given a list of qualities describing a guest speaker they were about to hear. Each student read from either one of the following two lists:    Cold, industrious, critical, practical, and determined Warm, industrious, critical, practical, and determined Of course, the students who read #1 had less than positive feelings about the speaker. The interesting thing, though, is that the lists are exactly the same except for the first word! They found that the first word at the front of the list conditioned how the student felt in reading through the rest of the list. It didn't matter that none of the following words were negative. Just reading the word "cold" tainted how the students read the rest of the list. As I mentioned the airline industry has mastered the power of words. They know word choice is critical to getting their point across and to reduce stress. In one situation, a flight attendant had run out of steak as an option for dinner entrée. Instead of telling the customers their only option was chicken, the flight attendant said, "You can have a piece of marinated chicken breast, sautéed in mushrooms in a light cream sauce, or a piece of beef." Consequently, people chose the chicken because it sounded better. Think about the words next time you read a restaurant menu.   Podcast #200 Special Master Offer – 70% off!                                Magnetic Persuasion – Create Instant Influence Magnetic Persuasion is one of the most incredible courses I’ve ever released. This program will give you a distinct advantage over your competition. WHAT YOU WILL GET: 18 MP3 Audios, Manual & Application Guide For a limited time, this is what you get with my Magnetic Persuasion Special: Magnetic Persuasion Audio Boot Camp (18 MP3’s) Next, we have Magnetic Persuasion Audio Boot Camp.  The easiest way to double your income is to double your persuasion skills.  Remember when you need to persuade someone, it is too late to learn.  Magnetic Persuasion is literally the difference between knowing what you want– and getting it, anytime, anyplace, from anybody. Create unimaginable wealth, transform your career, and strengthen your relationships. Magnetic Persuasion Audio Boot camp is the first and only resource to combine scientific research and documented studies into one comprehensive catalog of proven persuasion, influence, and motivation techniques. Never be told “I can’t afford it again” Effortlessly build rapport with any personality type The 5 objections your prospects always have and how to overcome them How to create huge value to eliminate price resistance Create instant action through ethical urgency Magnetic Persuasion ManualThe Magnetic Persuasion Manual has every piece of the persuasion pie. This manual is packed with over 15 years of scientific research and over 100 persuasion and influence tools. This includes over 344 pages packed with cutting edge research and application. You will learn about inoculation, Zeigarnik Effect, and advanced association triggers. You will also learn how color, touch, and smell affect every aspect of persuasion. Know exactly what the person you want to persuade is thinking and feeling. How to have absolute confidence in what you’re saying Overcome objections before they are even brought up! RESIST persuasion so you don’t fall into unethical traps! Harness the 18 most powerful words and put them to use Magnetic Persuasion Application Guide  Next is the Magnetic Persuasion application guide. This will crystallize the use of Magnetic Persuasion. This comprehensive guide will help you implement the following: The 12 Laws of Persuasion Why 95% of persuasion involves a subconscious trigger How to get the yes, when they say no. Things you are saying, projecting and doing that repel your prospect The Pre Persuasion Checklist Magnetic Persuasion is one of the most incredible courses I’ve ever released. This program will give you a distinct advantage over your competition. As you learn these skills you will Master your life and increase your income. You will learn skills known only by the ultra-prosperous. You will learn and master a new skill everyday for a full year. Every situation, you’ll feel in control. You’ll know exactly what to say and do. So invest in yourself and your future. You will not learn the old tired tactics of the Ben Franklin close or the ol bait and switch. You will learn how to influence the mind of your prospects, persuade them to join your business. Think with me, what would this be worth to you? As you study Magnetic Persuasion you will discover advanced psychological techniques that will expand your mind. You can Experience the Power of this! Imagine being able to overcome objections before they happen, Know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Be the master of your destiny, and control your financial future. Invest in your future, invest in your income, and be proactive about who you are and what you want to become. Everything you want in life, somebody else has and you need to know how to persuade to get it. Imagine where you would be now, if you had Mastered these skills only a few short years ago. How many millions of dollars have you lost?  Remember when you need to persuade someone, it is too late to learn.

Here are the show notes for this episode: Yep! We made it to number 81! The most victorious podcast ever… If you’re going on a picnic, there’s going to be ants in your sandwiches…but no ants in your casters, thanks to the Shyzjigg Corporation! Mike is almost a knight! But no history lesson here… Mike’s a cook…not a chef, but he loves knives. Triggers! What are they and what the heck do they do to us? A bacon discussion ensues…Let’s call people “Bacon”! Chris’ daughters Staphysagria and Vorolaya will love this! Call people bacon, unless they’re Jewish. Keep it kosher with chicken bacon if necessary! As our friend Jason Linett says “We help people.” We discuss the hilarious “hide the phone” prank Mike played on Chris last week (The funny thing is, Mike did it again at lunch after this podcast was recorded!) Chris is clearly puzzled and amazed, but Mike lets him run with it. Chris actually calls Mike “you bastard” which is horrible in a family rated podcast. Such filth. The waitress stole the phone, but she doesn’t know about it consciously. Mike is clearly really proud of this, and rightly so. It’s hypnotic magic, boys and girls! The Zeigarnik Effect in action! Timing is everything…make sure the 7 +/- 2 chunks are occupied. What’s coming up? Karl Smith in Toronto on April 29 and 30 to teach the Kinetic Shift! It’s going to be awesome… Architecture of Hypnosis still has a few spots for May and June 2017. Chris says “cheaper” way too many times and it sounds strange. HypnoThoughts Live 2017 is just a few months away. Come and study and hang with us in the epicenter of culture, Las Vegas! Mike’s teaching the Essentials of Ericksonian Hypnosis for 2 days. The boyz are also going to the UK in the Fall. It’s going to be awesome! What sets you off? Words get coded in your brain emotionally, so watch out, wimp-boy! Mike combats Chris’ earlier obsession with the word “cheaper” by hitting the lazy button about 10 times. You have to access the kinesthetic system to get to emotions. Triggers happen during sports events too. Mike goes on a Ricky Henderson tirade that continues to infuriate him. Are these bad states Ego States? Chris gives a great response! Mike doesn’t teach British Jiu Jitsu in his Egyptian Mau or Bengal cat playing state. (Good thing too…) State of mind, or sub-personality. Ask Gordon Emmerson… The Executive Ego State is YOU…(at least at that moment…) Some people trigger us on purpose. This can be dangerous… Withheld information!? Oh no! Back to the Zeigarnik Effect… “This is serious!” Don’t make me kill you!!!!! Chris’ daughters (Texephone and Clemnestrata) won’t let him leave a loop open. Notice when the triggers have fired. Where did they originate? Chris says he grew up in Montreal and Mike adds that he “killed a couple of kids with an axe!” Chris actually personified his skis and physically attacked them for being stupid. Mike invokes John Cleese in Faulty Towers. Chris says “EElogical” which Mike jumps on at record pace. Trauma is a memory distortion. The past intrudes into the present. Mike invokes Edwin Twitmyer and the knee jerk reaction. Chris admits he used to trigger his daughters, Samothrace and Yseult, by not tickling them. Mike reports Chris to Children’s Aid. The evil tickling torture of Gerry Childs! We are not our emotions! Practice QTiP (Quit taking it personally!) Associated vs Dissociated Mike admits he used to look like Dumbo. Chris teaches the Power of SO… Commercial Break: You’re Still Just Danny! Empowering Question: What triggers set me off on a regular basis, and what am I going to do to stop being reactive? Metaphor: The Power of Food to Annoy… Architecture of Hypnosis is approaching sold-out status for May 2017. Get in now, or wait until June…Then there’s only November left…(Update, the June dates are now officially set as June 12-16 Ending: Mike begins a brilliant round of Free-Style Chanting, and Chris joins in with great gusto and power. Please leave a rating in iTunes, and send in your questions by email to info(at)mikemandelhypnosis.com  

Episode 54 of Landscape Digital Show reveals a 5-step writing process formula for creating winning content that captivates your audience. In this episode, I’m going to share my writing process that has evolved over the years by borrowing secrets from great writers, including novelists, non-fiction authors, editors, screenwriters, copywriters, bloggers and more. Like any other activity, […] The post Writing Process: A 5-Step Formula for Creating Winning Content appeared first on Landscape Digital Institute.

Episode 42 of Landscape Digital Show reveals how managing your marketing like a factory will increase your marketing production and efficiency. It turns out there is a very good reason for taking a production approach to marketing, as opposed to automating it. The Zeigarnik Effect states that people have a better memory for incomplete complete […] The post Marketing Production: Manage Your Marketing Like a Factory appeared first on Landscape Digital Institute.

"Have things come to you at the time that you can best deal with them." Ari Meisel What would you do if you were given a diagnosis and put on 16 pills a day? Would you accept your fate or would you biohack your way to health and wellness?Ari Meisel chose the latter and he spends time talking with us about how he cured his Crohn's. He also shares how that process led to his “Less Doing” brand, which is devoted to helping men do less and live more through optimization, outsourcing and automation.MORE ABOUT THIS SHOW:Ari's journey began at the age of 20. He had the brilliant idea to renovate some old cigar factories into lofts and he set about doing so. What he had expected to take six months, turned into three years and over $3 million in debt. He spent those three years learning every construction trade he could and invested every bit of himself in that development.And in the process, he destroyed his body. He was smoking a pack of cigarettes a day, drinking every night and eating fast food a few times a day. Within a month of finishing his construction project, he was given the diagnosis of the incurable Crohn's Disease and handed prescriptions for 16 different pills, 16!Never one to be thwarted by circumstances, Ari decided he wasn't going to settle for all the misery and discomfort associated with Crohn's. Instead, he set out on a journey of self-tracking and self-discovery to finding out what would heal his body. Within four months he was off ALL his medications and six months later he was competing in a triathlon.The finer details of this show include:What is Crohn's Disease and what led to his diagnosis?How he defines being "cured" of Crohn's.The two main things that were the most helpful in curing his Crohn's.What's the Zeigarnik Effect and what does it have to do with To Do lists?His $8 biohack for better sleep in one night.And so much more!Though he learned much about the body and he's since applied that knowledge to help others treat and cure their Crohn's, the most profound lessons he learned through his healing process were on the topics of being more effective and more efficient in using your time. He discovered he had times of the day and days of the week when he was more effective. By taking that knowledge and using it to schedule corresponding tasks, he was able to be most his most efficient.For example, he found he is most creative after 8pm and he gets the most done on Tuesdays (the least on Fridays). So now when he has to do something creative, like write a blog post, he knows not to try to write it until 8pm or later at night. And if he has a lot to get done, he schedules the bulk of it for Tuesday.From that experience and with those practical lessons under his belt, he created the Less Doing brand. Now he works with clients, about half are men, to help them do what he has done: optimize, outsource and automate. He believes, and has proven in his life, that by becoming more efficient and effective, you create the head space to come up with amazing ideas that have been obscured by all the other crap you're focused on.Another fascinating topic we talk about is why “To Do” lists don't work and why they'll destroy your productivity. There's an actual psychological effect that proves his theory and we talk about in this show.Ari was a truly fantastic guest and it was awesome to have him here. He teaches so much about making the most effective use of our most precious commodity: time. He suggests some great tools and even an awesome biohack technique for better sleep, one I've never heard before. So tune in, check it out and get more living with less doing!Resources from this episode:Ari's web siteAri on TwitterLess Doing BookFollow UpBoomerangEvernoteAqua NotesBlueblocker SunglassesMarried Man Sex LifeAthol Kay on the Art of Charm You'll also like:-The Art of Charm Toolbox-Best of The Art of Charm Podcast HELP US SPREAD THE WORD! If you dug this episode, please subscribe in iTunes and write us a review!  This is what helps us stand out from all the fluff out there. Ways to subscribe to The Art of Charm Click here to subscribe via iTunesClick here to subscribe via RSSYou can also subscribe via Stitcher FEEDBACK + PROMOTION Hit us up with your comments and guest suggestions. We read EVERYTHING. Download the FREE AoC app for iPhoneEmail jordanh@theartofcharm.comGive us a call at 888.413.7177 Stay Charming!

How can you as a Dungeon Master take advantage of the dramatic mechanic of the cliffhanger in your campaign tonight? How can you avoid disappointment while preparing for excellence when setting your players up to maximum anticipation?Are you sitting at the edge of your ear seats?Because we're about to drop a cliffhanger on you. And no, Sylvester Stallone is not involved.We recorded so much content about cliffhangers that we couldn't resist the oh-so-meta urge to split one ginormous cliffhanger episode into more than one episode about ... dun dun dunnnnn ... cliffhanger endings to your campaign sessions!But first ... dun dun dunnnn... we read some emails!from William: Wulfgar's real life manifesto of warTweet from @rzrstrm: with a recommendation for Game Night Games in Salt Lakefrom Robert: EDM stuff and validation of William's Wayne's World referencefrom Blair: Hey Exemplary DM!Who can recommend online Pathfinder char generation tools?perhaps HeroLab?In which we discussed Zero Charisma.Twitter convo about winter from the sprawling metropolis of Rochester, MN, as a preview of the stuff we discuss on twitter, aside from funny dnd quips.Many metals become brittle in cold weather.The frost, sometimes it makes the blade stick.Also, mutated Alpacas in Gamma World. from the wife : i can haz moar podcast?Skill challenges should be well described, not just math, a "choose your own adventure"The side conversations and camaraderie during long journeys and uneventful time from adam: re: Thoughts on a horror campaign? http://weir-with-awl.obsidianportal.com and their professional cartographerHighly recommend DM's do NPC accents, "the better the worse"from andy: DM appreciationpicking up the torchthanks Andy for warming our cockles Top 10 Tips to Implementing CliffhangersAt the end of your next D&D session, pull an old trick from: the end of every Dan Brown chapter, the end of Star Trek:TNG The Best Of Both Worlds Pt. 1, the end of Christopher Nolan's Inception and all three of his Batman films, the final episode of Twin Peaks, the end of X- Men II, the end of Harry Potter and the Goblet of Fire, the Back to the Future movies, the end of Matrix Reloaded, the end of the first Kill Bill, the end of the first season of Jericho, the end of the patched version of Portal 1 which came out right before Portal 2, the end of the old BBC show Blake's 7, the end of Half Life 2, the end of Mass Effect 2, the last episode before the break in the middle of The Walking Dead season three, end of the Sopranos, the end of every season of Lost, the every episode of 24 or really right before the commercial break of any action prime time action television show, and of course, that movie Cliffhanger (with Stallone and Merle from The Walking Dead).Why do they use cliffhangers? The Zeigarnik Effect (Ignore the cat in the background. It isn't a cliffhanging cat. Yet.)What we're trying to do here is create a memorable anticipation for the next game session. So like the end of Inception, you really want to know the ending, but unlike Inception, you really want to resolve the action in the next campaign but more importantly - make your characters look forward to it.Cliffhangers require setup in order to connect you to the suspense and the new danger or intrigue that has been introduced and left in the balance. This is where you planning capabilities as a DM come into play. (But don't railroad!) Good cliffhangers do one or more of the following:Reference character backstoryChange the timing of a well thought out planProvide new and sudden inspiration Place one or more loved ones in mortal dangerReveal a terrible betrayalPervert the ending to an otherwise innocent quest (but in a fun way)Renew an old love, hatred, stress, fear or desireIntroduce a new villain or ally, or change an ally to a villain or villain to any allyChange the weather, stars above, lightning, atmosphere or tone, or height of the flame of the candleEncourage discussion or wonderment about what's about to happen away from the tableLet something happen that everyone has wanted to happen for a long time happen, then make them wait for the next session to see the aftermath. W's wife pointed out, in Friends, when Ross and Rachel kissed, everyone wanted to know well what happens next.Say the players finally are made members of the Thieves' Guild, and you end the session there. They'll want to play the next session now that they've entered the state they wanted to be in for such a long time.Give them a new level (and therefore abilities/feats/stats) or a new item, then let the anticipation simmer.... dun dun dunnnn...Season 3, Episode 6, Part Two will be the conclusion of The Cliffhanger Episode... Big Thanks for music, once again big thanks to the Diablo String Orchestra, The Kobolds, our listener Chuck for the intro to the gadgets of the podcast jam, and mega-fan Joshua Bentley for voice-overs galore (@voiceofthebigjb).Right-click and Save-As below, or use the RSS feed built into this page.Mirror 1 (128kbps) (Oregon US) (42mb)Check us out on iTunes and give us some reviews and/or ratings and/or hurtful criticism!What do you think?Welcome all our new listeners to the family of ExemplaryDM! Give us reviews in the comments below, hit us up on Twitter @ExemplaryDM, or shoot us an email at exemplary d m at gmail dot com.

Ben and J discuss how GREAT Wicked was, a variety of would you rather questions, the Cheat Mountain Club, more of the Zeigarnik Effect, and going to the Chiefs vs. Panthers game. Tickets Through the Griffin TOUR are ON SALE NOW!!!https://supercarlinbrothers.com/events/    Southeast Tour Dates: Charlotte, NC - 02/11/2025Orlando, FL - 02/13/2025Tampa, FL - 02/14/2025Jacksonville, FL - 02/16/2025Atlanta, GA - 02/18/2025Nashville, TN - 02/19/2025Support the Show and Vote for Host: https://www.patreon.com/popcornculture   Get your own GMA stickers: https://carlinbrothersmercantile.com/products/gma-stickers Get Your Bingo Card: https://bingobaker.com#f805834af83dce50    Email the  show: popcornculturepod@gmail.com  Discuss the Podcast on Reddit: https://www.reddit.com/r/PopcornCulture/  Follow the Show on Twitter: https://twitter.com/apopcast  Follow SCB on Instagram: https://www.instagram.com/carlinbrothers/    Discuss the Podcast on YouTube: https://www.youtube.com/channel/UCHfIbq9thHPC8yrKjAdJgDA  Alternate Titles: Ducks and HorsesWait Don't Martyrs DIE?Edited by :: Isybelle Christley Our Sponsors:* Check out Shopify and use my code poppop for a great deal: https://www.shopify.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ben and J discuss: their upcoming Disney trip/cruise, pin collecting, social media algorithms, Angry Birds, liking things before they're popular, J's recycling center, a Zeigarnik Effect follow up, subwoofers and hot tubs. Show Notes: Angry Birds - https://www.angrybirds.com/ (Voting is already over for the Roanoker, whoops sorry!)Support the Show and Vote for Host: https://www.patreon.com/popcornculture   Get your own GMA stickers: https://carlinbrothersmercantile.com/products/gma-stickers Get Your Bingo Card: https://bingobaker.com#f805834af83dce50    Email the show: popcornculturepod@gmail.com  Discuss the Podcast on Reddit: https://www.reddit.com/r/PopcornCulture/  Follow the Show on Twitter: https://twitter.com/apopcast  Follow SCB on Instagram: https://www.instagram.com/carlinbrothers/    Discuss the Podcast on YouTube: https://www.youtube.com/channel/UCHfIbq9thHPC8yrKjAdJgDA  Alternate Titles:The Angry Birds Snowball EffectThe Life Cycle of a HipsterThat's My Hole, Man!Squeesh it into the CravassasEdited by :: Isybelle Christley Our Sponsors:* Check out Drizly: https://drizly.com* Check out Factor 75 and use my code poppop50 for a great deal: https://www.factor75.com/* Check out Shopify and use my code poppop for a great deal: https://www.shopify.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ben and J discuss: aftershave, googling things, J's crazy memory, scarcity mindset, Survivor, the Zeigarnik Effect, the cave experience, J's weird disconnection with Pokémon this month, and mobile games.Show Notes: Home Alone Face Scene - https://www.youtube.com/watch?v=Zlu7S8dUUBY Survivor - https://en.wikipedia.org/wiki/Survivor_(American_TV_series) The Zeigarnik Effect - https://en.wikipedia.org/wiki/Zeigarnik_effect Freakonomics Episode - https://open.spotify.com/episode/4vn1oRBfpj7wUMgv59ck8U?si=-YZ2uji7QGGWHoNWr8_w2Q&nd=1&dlsi=837300f0b6224393 Mr Beast Solitary Confinement- https://www.youtube.com/watch?v=K_CbgLpvH9E Marvel Snap - https://www.marvelsnap.com/ Kingdom Rush - https://www.kingdomrush.com/ Clash Royale - https://en.wikipedia.org/wiki/Clash_Royale Support the Show and Vote for Host: https://www.patreon.com/popcornculture   Get your own GMA stickers: https://carlinbrothersmercantile.com/products/gma-stickers Get Your Bingo Card: https://bingobaker.com#f805834af83dce50    Email the show: popcornculturepod@gmail.com  Discuss the Podcast on Reddit: https://www.reddit.com/r/PopcornCulture/  Follow the Show on Twitter: https://twitter.com/apopcast  Follow SCB on Instagram: https://www.instagram.com/carlinbrothers/    Discuss the Podcast on YouTube: https://www.youtube.com/channel/UCHfIbq9thHPC8yrKjAdJgDA  Alternate Titles:The Best BreakupThe Cave Experience Do You Play Mobile Games?Edited by :: Isybelle Christley Our Sponsors:* Check out Drizly: https://drizly.com* Check out Factor 75 and use my code poppop50 for a SPLENDID deal: https://www.factor75.com/* Check out Shopify and use my code poppop for a great deal: https://www.shopify.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy