Landscape Digital Show

Episode 90 of Landscape Digital Show reveals why entrepreneurs Richard Branson and Steve Jobs focus on customer relationships to make peoples lives better. I recently listened to an interview with Richard Branson about his journey to becoming a self-made billionaire. He admits to having lost count of exactly how many companies his Virgin brand owns, […] The post Customer Relationships That Make Peoples Lives Better appeared first on Landscape Digital Institute.

Episode 88 of Landscape Digital Show reveals why recent Facebook News Feed changes are indicators of audience engagement expectations on every platform. The recent Facebook News Feed updates are more than signals to change how you market on Facebook. They are indicators of what your audience expects on every platform. If you speak to live […] The post Audience Engagement: How to Get Them Thinking, Feeling and Doing appeared first on Landscape Digital Institute.

Episode 89 of Landscape Digital Show reveals a content audit plan for closing the gaps in your content marketing process and closing more sales. We’ve talked about how to perform a content audit in episode 28. This is something every business should begin right now because depending on how long you ve been in business it […] The post Content Audit Plan: Closing Sales Conversion Gaps appeared first on Landscape Digital Institute.

Episode 87 of Landscape Digital Show reveals the recent Facebook News Feed updates and why content with a voice is Facebook newsworthy. As he has done many times before, Facebook CEO Mark Zuckerberg dropped a bombshell on the Facebook community that sparked exactly what Facebook wants from it’s 2+ billion active users more meaningful conversations […] The post Facebook News Feed Update: Content Voice is Newsworthy appeared first on Landscape Digital Institute.

Episode 86 of Landscape Digital Show reveals how the web runs on writing and why the right words, voice, and tone will make your marketing better too When you consider how much effort a business invests in getting discovered on the web, it’s surprising that few dig deep enough to understand the essential components responsible […] The post The Web Runs on Writing and Your Marketing Should Too appeared first on Landscape Digital Institute.

Episode 85 of Landscape Digital Show reveals how buyer personas are used to create laser-focused marketing that connects a business with its ideal customers. This is our final Landscape Digital Show episode of the 2017 calendar year and the first in which I interview a subject matter expert – but don’t worry, this is far […] The post How Buyer Personas Create Laser Focused Marketing that Connects appeared first on Landscape Digital Institute.

Episode 84 of Landscape Digital Show reveals how to create marketing that moves a target audience to take action. The purpose of marketing is to move an audience to action. That’s marketing’s job. It starts with attracting an audience. And that requires a deep understanding of who its members are, what they want, and everything […] The post How To Create Marketing That Gets The Job Done appeared first on Landscape Digital Institute.

Episode 83 of Landscape Digital Show reveals why communities love brave marketing that takes the risk of standing out to be known for something bigger. This is the time of year when you should be wrapping up the planning of your editorial calendar for the coming year. How exactly is that happen? Do you essentially use […] The post Why Communities Love Brave Marketing appeared first on Landscape Digital Institute.

Episode 82 of Landscape Digital Show reveals how to do content marketing right by making it a standard business practice. If you are not hearing about content marketing, you should be. If you are, much of it is probably wrong because just like social media, it s effective use is determined by one’s understanding of it. […] The post How To Do Content Marketing Right appeared first on Landscape Digital Institute.

Episode 81 of Landscape Digital Show reveals why business leaders are teachers at heart and how that mindset empowers their organizations. Business leaders bring diverse experiences and a variety of talents to their company, but there is often one talent in particular that drives its success. You may be good with numbers and understand how to […] The post Why Business Leaders are Teachers at Heart appeared first on Landscape Digital Institute.

Episode 80 of Landscape Digital Show reveals how to build meaningful customer relationships and transformative experiences. Getting to the heart of customer relationships starts with understanding and then ultimately discovering what really makes them tick. It requires listening and having consistently meaningful conversations. Not much of this may be new to you, but ask yourself […] The post Getting To The Heart of Customer Relationships appeared first on Landscape Digital Institute.

Episode 79 of Landscape Digital Show reveals how to build a relationship selling narrative that attracts and retains customers. Have you ever noticed that some people always answer a question with a story? For some of us, storytelling is part of our DNA because we learned at a young age that a compelling story is […] The post Relationship Selling: Building a Customer Focused Narrative appeared first on Landscape Digital Institute.

Episode 78 of Landscape Digital Show reveals how a meaningful relationship selling narrative attracts and retains customers. One of my longtime landscaping clients helped me understand the dynamics of relationship selling with a very simple question. “What’s Next,” he asked, after a walk-through of a recently completed project. My response may not have been the […] The post Relationship Selling in The Trust Economy appeared first on Landscape Digital Institute.

Episode 77 of Landscape Digital Show reveals how to reach any goal with deliberate practice that becomes self-teaching and coaching. In her bestselling book Grit: The Power of Passion and Perseverance, psychologist and professor Angela Duckworth provides evidence that more than talent and skill, it s gritty, deliberate practice that predictably leads to the accomplishment of […] The post How to Reach Any Goal with Deliberate Practice appeared first on Landscape Digital Institute.

Episode 76 of Landscape Digital Show reveals how to sell more products by finding and closing gaps in your marketing systems. When you approach marketing as a system everything gets easier because it gives you a basis for evaluating possibilities, such as what to leave in and what to leave out. Choices have to be […] The post Marketing Systems: How to Close the Gaps and Sell More Products appeared first on Landscape Digital Institute.

Episode 75 of Landscape Digital Show reveals how to build marketing resources that will save time and sell more services. The dilemma for business owners that are also the primary rainmaker, and our survey indicates that is the majority of landscaping companies, is the ongoing fight for your time between marketing and production. Production usually […] The post Marketing Resources: This is What You Need to Sell More Services appeared first on Landscape Digital Institute.

Episode 74 of Landscape Digital Show reveals 9 ways telephone selling can be used to get people talking, earn trust and grow relationships When I began my career in the early eighties I accepted a technical sales position with a big oil company. That s when I learned to overcome my fear of the telephone as a […] The post Telephone Selling: 9 Ways to Get People Talking appeared first on Landscape Digital Institute.

Episode 73 of Landscape Digital Show reveals why customer relationships with a business are more valuable than those with its products. Relationships have a fundamental purpose. They make us better; otherwise, there is no reason for the relationship. In business, the debate is whether the customer has a relationship with the products or the business […] The post Customer Relationships: This is Why People Come Before Products appeared first on Landscape Digital Institute.

Episode 72 of Landscape Digital Show reveals the connection between surfing and personal branding that instantly influences buyers and outcomes. In all walks of life, people are most admired not for what they have achieved but how they went about it doing it. How people get things done in life used to be known as reputation […] The post Personal Branding: How to Instantly Influence Buyers and Outcomes appeared first on Landscape Digital Institute.

Episode 71 of Landscape Digital Show reveals what the LinkedIn native video rollout will do for social selling and how to get your business ready for it. Earlier this year LinkedIn made a number of updates to their platform that signaled a more relaxed environment for its users. The most notable change is the newsfeed […] The post LinkedIn Native Video: Social Selling Comes Alive appeared first on Landscape Digital Institute.

Episode 70 of Landscape Digital Show reveals why social selling success is like running a marathon. Marathon training is a slow process of teaching the mind and the body to take the right actions. Anyone that has enjoyed selling success understands it too requires unique skills that are learned over time. Last month I began training […] The post This is Why Social Selling is Like Running a Marathon appeared first on Landscape Digital Institute.

Episode 69 of Landscape Digital Show reveals one powerful idea for making social media marketing work for any business. In a recent video interview, internationally recognized Internet personality Gary Vaynerchuk shared a brilliant idea for making social media work. If you get overwhelmed with the grind of creating content to fuel your social media marketing […] The post Social Media Marketing: One Idea to Make It Work for You appeared first on Landscape Digital Institute.

Episode 68 of Landscape Digital Show reveals why digital leadership is necessary to integrate sales and marketing channels, and how to get it done. It seems business slows down this time of the year. This leads to a question: What should we be doing during these summer doldrums? Keep moving. Every business experiences slowdowns, but […] The post Digital Leadership: Integrating Sales and Marketing Channels appeared first on Landscape Digital Institute.

Episode 67 of Landscape Digital Show reveals how to teach CRM systems to organize and manage data to better manage customer relationships. The most basic tool for accomplishing business objectives is a simple checklist. You have lists of customers, products, and activities that drive your business. How well all of that works together will determine […] The post CRM Systems: Using Data to Manage Customer Relationships appeared first on Landscape Digital Institute.

Episode 66 of Landscape Digital Show reveals how to achieve business growth with marketing systems that identify and remove buying obstacles. You may be familiar with Ryan Holiday’s book The Obstacles is The Way, which has gained cult status with NFL coaches and elite athletes, among others. The thesis of the book is one with […] The post Business Growth: The Obstacle is The Way appeared first on Landscape Digital Institute.

Episode 65 of Landscape Digital Show reveals why experiences are bigger than products when digital innovation drives marketing. This short episode is a study of recent changes in the world of marketing that will give you ideas for ensuring the relevance of your business marketing for your audience. The event that best profiles these insights […] The post Digital Innovation: Experiences are Bigger than Products appeared first on Landscape Digital Institute.

Episode 64 of Landscape Digital Show reveals how CRM systems can become digital assets of customer insights that increase sales productivity. Recent research conducted by industry CRM leaders Salesforce and Hubspot indicate companies using a CRM are more productive and sell 30-40% more than their competitors. Our 2017 digital marketing survey revealed more than half of […] The post CRM Systems: Digital Assets that Increase Sales Productivity appeared first on Landscape Digital Institute.

Episode 63 of Landscape Digital Show reveals how data science can help discover and interpret customer insights for running a smarter business. This episode examines the role data plays in the success of your business, and how to acquire, analyze, and use it to gain valuable customer insights I ll introduce terminology associated with data science that […] The post Data Science: Discover Customer Insights for Running a Smarter Business appeared first on Landscape Digital Institute.

Episode 62 of Landscape Digital Show reveals how to use email as a customer communication channel for building genuine trust with customers. The best marketing for any business is not what its media says, but the actions the business takes, especially when circumstances are less than optimal. Those familiar words introduced our customer care episode two […] The post Customer Communication: Using Email to Build Genuine Trust appeared first on Landscape Digital Institute.

Episode 61 of Landscape Digital Show reveals how to create winning landscape industry awards entries and sell more work with storytelling. In one of the first episodes of Landscape Digital Show, we discussed why storytelling is essential to winning landscape industry awards. Since we are once again in the thick of the landscape industry awards […] The post Landscape Industry Awards: How to Create Winning Entries appeared first on Landscape Digital Institute.

Episode 60 of Landscape Digital Show reveals customer care marketing lessons in leadership, communication, and training from an actual case study. The best marketing for any business is not what its media says, but the actions the business takes, especially when circumstances are less than optimal. To perform in these clutch situations and let s […] The post Customer Care: Marketing Lessons in Leadership, Communication and Training appeared first on Landscape Digital Institute.

Episode 59 of Landscape Digital Show reveals the 4 most important SEO ranking factors according to leading SEO industry studies. Today we’re going to examine the top SEO ranking factors for 2017 that every business needs to know if it expects its website to rank well right now — and hopefully for years to come. […] The post SEO Ranking Factors: How to Win with Google in 2017 appeared first on Landscape Digital Institute.

Episode 58 of Landscape Digital Show reveals a data-driven social advertising system for reaching a larger or deeper audience. One of the most insightful sessions I had the opportunity to experience at Social Media Marketing World 2017 was one by Larry Kim on social advertising, that s using Facebook, Twitter, and Google advertising to promote content that drives […] The post Social Advertising: A Data-Driven System appeared first on Landscape Digital Institute.

Episode 57 of Landscape Digital Show reveals tips from 3 influential social media experts for live video marketing. I just returned from Social Media Marketing World in San Diego, and one of my goals was to learn as much as possible about live video. What I discovered will not only give you the motivation to create […] The post Live Video: Top Tips from 3 Social Media Experts appeared first on Landscape Digital Institute.

Episode 56 of Landscape Digital Show reveals why the secret to digital marketing is showing your customers how your work is done. If you have been a subscriber or member of Landscape Digital Institute for a while you know that I typically close out my emails with this: Now go out there and show them how […] The post Digital Marketing: Show Them How It’s Done appeared first on Landscape Digital Institute.

Episode 55 of Landscape Digital Show reveals how to use content marketing to sell more business by making a difference for customers. For over 15 years, Seth Godin has been blogging short nuggets of information, insights, and inspiration every day of the week. His track record speaks to the power of content marketing for attracting an […] The post Content Marketing: Making a Difference that Sells appeared first on Landscape Digital Institute.

Episode 54 of Landscape Digital Show reveals a 5-step writing process formula for creating winning content that captivates your audience. In this episode, I’m going to share my writing process that has evolved over the years by borrowing secrets from great writers, including novelists, non-fiction authors, editors, screenwriters, copywriters, bloggers and more. Like any other activity, […] The post Writing Process: A 5-Step Formula for Creating Winning Content appeared first on Landscape Digital Institute.

Episode 53 of Landscape Digital Show reveals how to create a social selling plan for gettin buyers to know, like and trust your business. As I read that headline I wrote for this article, the phrase know, like and trust strikes me as overused. How about you? The truth is those words matter more than ever when […] The post Social Selling: Getting Buyers to Know, Like and Trust Your Business appeared first on Landscape Digital Institute.

Episode 52 of Landscape Digital Show reveals what your business needs to know to take full advantage of the recent LinkedIn changes. If you have the new LinkedIn profile interface you know its bigger and bolder. On the surface, this update looks like LinkedIn has simply polished things up, but the reality is you’ll […] The post LinkedIn Changes: What Your Business Needs to Know appeared first on Landscape Digital Institute.

Episode 51 of Landscape Digital Show reveals how to teach customers to buy by applying an adult learning framework to your marketing. There are many definitions of content marketing and even more for marketing in general. But at the end of the day, I think we can all agree the ultimate purpose of marketing is to […] The post Adult Learning: Teaching Customers to Buy appeared first on Landscape Digital Institute.

Episode 50 of Landscape Digital Show reveals how to create better content faster by aligning it with the ultimate audience outcomes. MailChimp® is an email marketing platform that recently changed the message on its home page. It reads: Send better email. Sell more stuff Too many organizations seem to be creating content without an apparent theme […] The post Audience Outcomes: How to Create Better Content Faster appeared first on Landscape Digital Institute.

Episode 49 of Landscape Digital Show reveals how to build and implement a channel plan to achieve your content marketing roadmap goals. Before you build a content marketing channel plan you need to give careful consideration to your business goals, its ideal audience, and finding and perfecting your brand story. You can get that […] The post Content Marketing Roadmap: Building a Channel Plan appeared first on Landscape Digital Institute.

Episode 48 of Landscape Digital Show reveals 3 keys to a content marketing roadmap that creates alignment with ideal customers. Great coaches start with a strategy, a roadmap or game plan, but they are prepared to make adjustments based on how their team is performing and how the opposing team is responding. They […] The post Content Marketing Roadmap: 3 Keys to Ideal Customers appeared first on Landscape Digital Institute.

Episode 47 of Landscape Digital Show reveals how to create a content style guide to consistently brand your marketing message. In an earlier episode of Landscape Digital Show, we discussed why it may be beneficial to take a production approach to your marketing. Your landscaping company is a production business and that approach to marketing […] The post Content Style Guide: How to Brand Your Marketing appeared first on Landscape Digital Institute.

Episode 46 of Landscape Digital Show reveals how marketing consistency leads to being the trusted customer choice. The Consumer Electronics Show is underway and buzzing with talk about Artifical Intelligence and Virtual Reality – two digital marketing technologies that we will be hearing a lot about this year, and most likely putting into practice in […] The post Marketing Consistency: How to Be The Trusted Customer Choice appeared first on Landscape Digital Institute.

Episode 45 of Landscape Digital Show reveals how to simplify your 2017 marketing for growth by getting an audience strategy that includes content marketing. Did you know that 80% of consumers searching for a product or service are using the Internet to support their decision? Ask yourself about your own behaviors. Most of us will […] The post Audience Strategy: How to Simplify 2017 Marketing for Growth appeared first on Landscape Digital Institute.

Episode 44 of Landscape Digital Show reveals three digital marketing trends that you want to take action on to get results in 2017. I’m surprised to be seeing fewer 2017 digital marketing trend forecasts because it’s not whether your predictions prove to be right or wrong but that you get the conversation started. And that’s […] The post Digital Marketing Trends: Three Actions to Take in 2017 appeared first on Landscape Digital Institute.

Episode 43 of Landscape Digital Show reveals how to interview customers to create case studies and get customer stories that sell. Why did Dos Equis fire the actor responsible for its highly successful World’s Most Interesting Man campaign? According to their vice president of marketing, We re trying to reach a new audience. That comment says a […] The post Case Studies: How to Get Customer Stories That Sell appeared first on Landscape Digital Institute.

Episode 42 of Landscape Digital Show reveals how managing your marketing like a factory will increase your marketing production and efficiency. It turns out there is a very good reason for taking a production approach to marketing, as opposed to automating it. The Zeigarnik Effect states that people have a better memory for incomplete complete […] The post Marketing Production: Manage Your Marketing Like a Factory appeared first on Landscape Digital Institute.

Episode 41 of Landscape Digital Show reveals how creating content people trust depends on the authority of the source and its relevance. “What kind of content should I create?” This is a common question that has an easy answer. Create content that people trust. Google defines this as: 1. Content that is relevant to your […] The post Relevance and Authority: Creating Content People Trust appeared first on Landscape Digital Institute.

Episode 40 of Landscape Digital Show reveals 3 small business PR tips for reaching a larger audience with media publicity. How many buyers can your business help that are not aware of its existence? Probably hundreds, if not thousands. This is the opportunity of media publicity. As you know, marketing is a process of getting […] The post Small Business PR: 3 Tips for Getting Media Publicity appeared first on Landscape Digital Institute.