Podcasts about peninsula strategies llc

Would you like to know the inner workings of today's Membership and Subscription Economy? Join Robbie Kellman Baxter and me on Wednesday, April 3rd, from 10 to 11 A.M. Central Time U.S. Our conversation will be about her remarkable life journey and why the membership and subscription economy models are so successful in today's business model. Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm. She helps companies use subscription pricing, digital communities, and freemium models to build deeper customer relationships. For over 21 years, she has worked with over 100 organizations in over 20 industries. Robbie has presented globally as a keynote speaker at major conferences, association meetings, trade shows, elite universities, and private audiences at many of the world's most well-known companies. She hosts the podcast “Subscription Stories,” where she interviews business leaders to discuss how they use subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue. Robbie also developed and taught nine video courses for LinkedIn Learning on business topics ranging from innovation to customer success and membership. Robbie's first book, “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue,” was named one of the top ten marketing books of all time by BookAuthority. Her second book, The Forever Transaction, walks readers through every step of the subscription business process. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College. She was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow, and a Silicon Valley product marketer.

In this week's episode of Subscriptions: Scaled, we discuss the subscription industry with Robbie Kellman Baxter, founder of Peninsula Strategies LLC and author of The Membership Economy.Robbie is an industry expert and is a speaker, author, and consultant on subscriptions. Throughout the episode, we learn about Robbie's experience in the sector and her advice for brands that are currently using or hoping to use a subscription model.The episode begins with Robbie sharing why she believes subscriptions are so relevant today. She also discusses why many businesses are deciding to turn to subscriptions. Robbie also talks about the growth of subscription technology.Robbie discusses how the subscription industry has changed over the past five to ten years. She explains that thanks to new technology, creating a subscription model is easier than ever for businesses.Throughout the episode, Robbie advises businesses on best practices for creating a subscription model. She also discusses the different types of subscriptions available, including models she doesn't believe will work particularly well.Robbie also discusses subscription fatigue. This refers to a potential 'tiring' of consumers signing up for subscriptions.Learn all about the subscription industry by tuning into the latest episode of Subscriptions: Scaled with Robbie Kellman Baxter, founder of Peninsula Strategies LLC and author of The Membership Economy.Peninsula StrategiesThe Membership Economy Ready to get started with Rebar?Head to rebartechnology.com or email  info@rebartechnology.com to schedule a call today.

This week we welcome special guest Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models--and bestselling author--for a robust discussion of "The Membership Economy." We delve into what's been behind the phenomenal success of brands like Netflix and other disruptors that employ deep insight and the latest technology to build enduring long-term customer relationships. We also unpack how companies can re-imagine their business models to create a "forever promise" by leveraging commerce, content and community. Lastly, we discuss the cultural benefits of adopting a membership mindset. But first we open up the episode with our quick takes on recent retail news that caught our attention, including Best Buy's new membership program, a potential spin-out of Macys.com, Home Depot teaming up with Walmart for home deliveries, the somewhat shocking paucity of store closings and retail bankruptcies of late and the profitless prosperity revealed by Rent-the-Runway's IPO filing.Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue.  Her new book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave was released in April of this year. Robbie hosts a podcast as well, Subscription Stories: True Tales from the Trenches, which has featured subscription practitioners from Weight Watchers, HP, Bain & Co, and Impossible Foods, as well as numerous researchers and authors.She coined the popular business term “Membership Economy", which is now being used by organizations and journalists around the country and beyond. Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.  Robbie has been quoted or interviewed by dozens of media outlets, including CNN, NBC, and NPR. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. You can find more about Robbie on her website https://robbiekellmanbaxter.com/Additional goodies for your audience are available here: https://robbiekellmanbaxter.com/audience Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn. 

In this episode, I have the honor and pleasure of talking with a foremost expert in the subscription industry.  She is an author, keynote speaker, podcast host, Consultant, the co-founder of the D2C Summit, and advisor to the world's leading subscription based companies, the one and only Robbie Kellman Baxter!Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue.  Her new book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave was released in April of this year. If all of that wasn't impressive enough, have a listen at some of Robbie's clients:  They've included large organizations like Netflix, the Wall Street Journal, Nike and Microsoft, as well as dozens of smaller venture-backed companies.Guest Links:Here's a link to a free chapter of Robbie's book: https://pages.robbiekellmanbaxter.com/ft-excerptRobbie's podcast robbiekellmanbaxter.com/podcastLink to her ebook “launch your subscription business” https://app.convertkit.com/forms/designers/1464235/editLinkedIn: https://www.linkedin.com/in/robbiekellmanbaxter/This is the upcoming conference in CT where Robbie will be speaking at: https://www.digitalsalesandmarketingworld.com/conference Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Robbie Kellman Baxter is best known as the creator of the popular business concept Membership Economy. She is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book, "The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue" . She coined the popular business term “Membership Economy", which is now being used by organizations and journalists around the country and beyond. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.

Startups that have a subscription model are valued a lot more than startups that have to repeatedly sell to their customers. This is why publicly-listed Netflix or privately held Notion, and many others are valued at a premium. Even traditional businesses have started to see this trend and are now building their own subscription businesses. But what is it that makes them successful? Why do they tend to do better than traditional companies? In this episode of The Orbit Shift Podcast, we bring you a conversation with Robbie Kellman Baxter, one of the most prominent thinkers in the field of the membership economy. Robbie, whose clients include companies like Netflix, Fitbit, Microsoft, and several others, talks to us about how startups should go about designing their membership models to unlock value for customers and shareholders. We spoke to Robbie about

Hear what we can learn from Companies like Netflix, Amazon, Microsoft, and Fitbit when it comes to the Membership Economy.  Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.   She coined the popular business term “Membership Economy", which is now being used by organizations and journalists around the country and beyond.  Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue.  Her new book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave was released in April of this year.  Next Event November 12th, 2020 featuring Jim Black  REGISTER www.davidsMeetUp.com Davids Coaching  email: david@davidihill.com for details on coaching  Monthly Training with David 35callchallenge.com David's Monthly Article - 5 Mistakes Realtors Make  FACEBOOK COMMUNITY Facebook – Please follow and join my Grouphttps://www.facebook.com/groups/ptmastery/ OUR LEAD PROVIDER SPONSORS VULCAN7www.vulcan7.com/pathtomastery 2 weeks only $49.00 LANDVOICE www.Landvoice.com/pathtomastery 3 months special offer Free Audible Book www.davidsfreebook.com SOCIAL MEDIA LINKS  Facebookhttps://www.facebook.com/davidihill/ Facebook – Please follow and join my Grouphttps://www.facebook.com/groups/ptmastery/ YouTubehttps://www.youtube.com/user/hillteam17 LinkedIN https://www.linkedin.com/in/davidihil  

This is one exciting episode as we dive into one of my favourite business models Subscriptions!  Meet top expert who coined the term "Membership Economy" Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book "The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue." Her new book "The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave" was released in April 2020. Robbie is also the host of the podcast "Subscription Stories: True Tales from the Trenches" Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. Robbie has been quoted or interviewed by dozens of media outlets, including CNN, NBC, and NPR. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. Big insights on one of the most powerful business models. Paddle in.  Robbie Baxter: Linkedin: https://www.linkedin.com/in/robbiekellmanbaxter/ Twitter: https://twitter.com/Robbiebax Website: http://www.MembershipEconomy.com Groundswell Podcast Website: http://www.Groundswell.fm Website: http://www.Groundswell.Marketing Scott Martin: Linkedin: https://www.linkedin.com/in/scottadammartin/

For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book The Membership Economy. Her new book The Forever Transaction was released in April of this year. Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies. Join us as Robbie shares how you can radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book The Membership Economy. Her new book The Forever Transaction was released in April of this year. Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies. Join us as Robbie shares how you can radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

In the digital age, the subscription model has steadily become an increasingly reliable way of doing business. Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm. Dr. Diane Hamilton sits down with Robbie to talk about modern advancements in the subscription model of doing business. Sleeplessness is a plague of its own, and it can strike anyone, at any time, and in turn, can wreak havoc in the way you interact with the people and the world around you. Chris Burres and Dr. Patrick Wanis work together to bring new solutions for restoring your state of health and sleep during this challenging time. They join Dr. Diane for a conversation about working to cure sleeplessness. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Take The Lead community today:DrDianeHamilton.comDr. Diane Hamilton FacebookDr. Diane Hamilton TwitterDr. Diane Hamilton LinkedInDr. Diane Hamilton YouTubeDr. Diane Hamilton Instagram

Robbie Baxter Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue. Her new book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave was released in April of this year. She coined the popular business term “Membership Economy", which is now being used by organizations and journalists around the country and beyond. Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies. Chris Burres & Patrick Wanis Chris Burres is the Co-Owner of SES Research. He is a research engineer and scientist with the primary mission to help people live longer, healthier, pain-free lives. Dr. Patrick Wanis is a world-renowned expert on behavioral therapy, specializing in the areas of interpersonal relationships, trauma, and human innovation. Together Chris and Dr. Wanis teamed up to bring new solutions for restoring your state of health and sleep during this challenging time.

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC. Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies.

Netflix, The Dollar Shave Club, Amazon Prime—these are just some of the businesses that come to mind when we think about subscriptions. But there's more to it than just a monthly fee. More and more companies are using technology to shift from a customer to a membership model. One that deepens their understanding of customer needs while at the same time building loyalty—and improving revenue and cash flow. Here to discuss these trends, and her latest book, is Robbie Kellman Baxter. Robbie is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue.  Her new book “The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave” was released in April of this year. She coined the popular business term “Membership Economy", which is now being used by organizations and journalists around the country and beyond.   Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.  Robbie has been quoted or interviewed by dozens of media outlets, including CNN, NBC, and NPR. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.  In this episode: In this episode of HAE Invites, host Philip Guarino interviews Robbie Kellman Baxter, Harvard alumnus and consultant with Peninsula Strategies, discuss her new book, The Forever Transaction. We are familiar with subscription-based services such as Netflix, Amazon Prime, our local gym. But Robbie argues that a membership-based approach can be far more widely adopted by business, improving engagement, cashflow and profitability. Yet shifting from a purely transactional relationship requires organizational buy-in and commitment.

If you run or want to run a subscription model business then this is the show for you. Listen to what Robbie has to say, I promise you'll leave a lot wiser about subscription and membership models.    FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend my latest is "streamyard" for livestreaming to multiple sites concurrently FINAL QUESTION 2. Who is the most influential person in marketing today? David Aaker (who has a new book out too)   Key Takeaway: Buy Robbie's book at the Amazon Book store – The Forever Transaction – How to build a subscription model that is compelling BIO: Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm that helps companies excel in the Membership Economy and a subject matter expert on membership models and subscription pricing. Her first book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, is an international bestseller, and her widely anticipated The Forever Transaction is now available. Her clients have included Microsoft, the Wall Street Journal and Electronic Arts as well as over 100 other membership economy organizations. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including Harvard Business Review, The New York Times and the Wall Street Journal. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. Go to http://www.robbiekellmanbaxter.com/audience for audience goodies

Robbie Kellman Baxter is the leading expert on how to apply membership and subscription models to build engagement, loyalty and recurring revenue in nearly in business.. As the Principal at Peninsula Strategies LLC, she has advised organizations across over 20 industries on how to leverage subscription pricing, digital community and freemium content to build deeper relationships with the people they serve.  Her clients have included health care organizations and professional services providers as well as industry leaders such as Netflix, Electronic Arts and the Wall Street Journal.  As the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 5 Marketing Book of the Year by Inc.com, Robbie coined the popular business term, Membership Economy, which is now being used by organizations and journalists around the country and beyond. A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard and Haas, associations including the American Nurses Association, the American Society of Association Executives, and the American Board of Internal Medicine.  She has been quoted on business issues in the Wall Street Journal, The New York Times, and Consumer Reports, and has had pieces published in HBR.org, CNN.com, and the Journal for Quality & Participation.  

Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years. We discuss: What kinds of businesses work well for a membership model Why professional services are particularly suited for membership clients Where you might start a membership program for an existing business She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to and advises companies, professional associations and leading universities. Robbie is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue (https://www.amazon.com/Membership-Economy-Superusers-Transaction-Recurring/dp/1522642366/ref=sr_1_1?ie=UTF8&qid=1512685279&sr=8-1&keywords=The+Membership+Economy%3A+Find+Your+Superusers%2C+Master+the+Forever+Transaction+and+Build+Recurring+Revenue) . Learn more about Robbie at Twitter (https://twitter.com/robbiebax) .   (http://www.stitcher.com/podcast/smashing-the-plateau) Facebook Twitter LinkedIn 0Shares

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue,” a book that has been named a top 5 Marketing Book of the Year by Inc.com. She coined the popular business term Membership Economy”, which is now being used by organizations and journalists around the country and beyond. In this episode, Robbie and Stacy discuss how you are able to communicate and monetize the value your business provides. Some highlights include: “I thought I would end up running someone else’s company.” At minute 2:00, Robbie talks about what made her decide to change career paths and become an entrepreneur. How do you keep evolving your offering? At minute 4:00, Robbie talks about what it takes to run a subscription-based business. Don’t give it all away. At minute 11:00, Robbie talks about why you need to be paid for the value you provide. “I love the flexibility that entrepreneurship has provided for my family and myself.” At minute 18:00, Robbie talks about what she loves about being an entrepreneur. Take some time to reset your goals. At minute 21:00, Robbie talks about why it’s important to take some time to focus on the big picture. Ways to contact Robbie: The Speaker Lab podcast: www.membershipeconomy.com Firm: www.peninsulastrategies.com Twitter: @robbiebax Free membership: membershipeconomylab.mightybell.com/share/ICAgMzA4NzY2 *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Robbie is the author of The Membership Economy and created the popular business term “Membership Economy”. She’s the Founder of Peninsula Strategies LLC, a strategy consulting firm.

Robbie is the author of The Membership Economy and created the popular business term Membership Economy. She’s the Founder of Peninsula Strategies LLC, a strategy consulting firm.

Several months ago when I started looking at launching Hit the Mic Backstage and I went into research mode. I quickly found Robbie Kellman Baxter and her book The Membership Economy. Today I'm joined by Robbie to talk membership. A little about Robbie… Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the Amazon Hot New Release in Sales & Selling, The Membership Economy. She coined the popular business term “Membership Economy", which is now being used by organizations and journalists around the country and beyond. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as dozens of smaller venture-backed companies. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen; Hamilton, and a Silicon Valley product marketer. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including CNN, Consumer Reports, The New York Times and the Wall Street Journal. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. Resources Join the VIP Community Get your Backstage Pass The Membership Economy by Robbie Kellman Baxter Connect with Me Get YOUR question on a future episode Email me at hello@thestaceyharris.com Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show

Robbie Kellman Baxter created the popular business term "Membership Economy" and is the author of the McGraw-Hill book by the same name. She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com.  Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.  Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.  As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities.  Robbie has been quoted in or written articles for major media outlets, including CNN, Consumer Reports, The New York Times and the Wall Street Journal.   Robbie Kellman Baxter created the popular business term "Membership Economy" and is the author of the McGraw-Hill book by the same name. She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including CNN, Consumer Reports, The New York Times and the Wall Street Journal.

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the Amazon Hot New Release in Sales & Selling, The Membership Economy. She coined the popular business term “Membership Economy”, … Continue reading → The post 131: The Membership Economy – Robbie Kellman Baxter appeared first on ACT LOCAL.