Groundswell Marketing Podcast

In this episode, Dr. Elizabeth shares the insights she has gained from all her years as a National Geographic explorer learning about ancient wisdom directly from shaman and tribes around the world. She had the deep unique opportunity to learn about Ancient Hawaiian wisdom one of which is called Wayfinding and shares how this can be applied to modern applications. Subscribe to the podcast on your favorite platform http://gswl.fm/itunes http://gswl.fm/spotify http://gswl.fm/libsyn http://gswl.fm/audible http://gswl.fm/twitter http://gswl.fm/youtube   Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter   Follow Dr Elizabeth Lindsey https://elizabethlindsey.com/ https://www.instagram.com/dr.elizabethlindsey/?hl=en https://www.youtube.com/watch?v=NrmZUqcVdow https://www.linkedin.com/in/elizabethlindsey/

The second part of the Spiritual Groundswell with Guru Singh. We introduce our masterful class and the creation of a collaboration course of the Mindful Marketer.  He is a teacher of conscious living with Kundalini Yoga, Meditation & Humanology.  His deep understanding of the universe and world around us is revealed when we start discussing the unique intersection of marketing, business and the spiritual realms.  Paddle in.  Follow Guru Singh:  https://linktr.ee/gurusinghyogi Instagram: @ https://www.instagram.com/gurusinghyogi/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please Connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/

In this episode, Geoffrey Moore and I discuss the interrelations between human behavior, including biological imperatives, and marketing. The conversation is wide ranging and even at times philosophical, spiced here and there with pithy anecdotes from Moore's time assisting start-ups with Wildcat Venture Partners.    This episode was such a honor for me since his work had a massive impact on me personally First with Chasm Theory outlined in his seminal book; Crossing the Chasm and the critical writing of Escape Velocity that shaped my thinking in helping my clients with marketing strategies.  To have the opportunity to talk with him and also talk about concepts in my upcoming book groundswell.  Very grateful this is an episode that was intellectually stimulating and surreal at the same time.    Geoffrey Moore is a rare intellectual for the 21st century, having extensively researched a broad range of topics for his many published titles. Most recently, Moore has written The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality, published by Penguin Random House. Moore is also a speaker and advisor for established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk. Geoffrey Moore's website: http://geoffreyamoore.com/   Audible: https://www.audible.ca/pd/Crossing-the-Chasm-Audiobook/B0722NSK4Q?qid=1660252185&sr=1-1&ref=a_search_c3_lProduct_1_1&pf_rd_p=b278ed0a-c3b2-4491-808c-7cb2190a487c&pf_rd_r=GXYFMRG9MER7YDGAW2WS   Twitter: https://twitter.com/geoffreyamoore? ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor   LinkedIn: https://www.linkedin.com/in/geoffreyamoore

Paddle in.   Meet Gary Henderson author of The Clubhouse Creator and founder of DigitalMarketing.org.    In this revealing episode, he expertly walks me thru an in-depth 101 overview of the changing landscape with Web 3 / Creator Coins and NFTs.      This episode is especially interesting because I literally am getting light bulbs as he breaks it all down for me.       He shares how he is changing the way marketing /business and creators will market and build sustainable profitable businesses in this new era of Web 3 and communities.    If you want to get a real understanding of the next wave. This is the episode for you.       Follow Gary:  Discord Giraffe Tower:  Linkedin Website    "I've helped Lewis Howes, Michael Hyatt, Jeff Walker, Ray Higdon, Eric Worre, Dr Axe and many others make a lot of money online." - Gary Henderson   Paddle into:   Groundswell Inner-Circle Community https://groundswell.mn.co/ Website: http://www.GroundswellOrigins.com Podcast Blog: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadam...

Paddle in.  Meet Jaiya & Ian Ferguson who are somatic Sexologists turned successful entrepreneurs talking about Sex, Marketing and Business!  These world-renowned pleasure sommeliers and sex experts are founders of The Erotic Blueprint Breakthrough and were recently featured on Netflix.   In addition to authoring numerous books about sexual satisfaction, both of them can be seen speaking on stages around the world, creating transformation for the clients of thought leaders like Tony Robbins, Mama Gena, Neil Strauss, Esther Perel and many other others.   You may have seen them on Ricki Lake, The Doctors, Good Morning America, Nightline, The Anderson Show, The Tyra Banks Show, TLC, CNN or Playboy TV to mention a few. This is a surprisingly deep session not just talking about sex but how it intersects with business and the lessons of building a business that required massive creative thinking to grow.  The Erotic Blueprint: https://missjaiya.com/ Instagram: https://www.instagram.com/missjaiya/ Linktree https://linktr.ee/missjaiya Groundswell Origins: http://www.GroundswellOrigins.com Podcast Blog: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadam.

Paddle in.  Meet Shaun Tomson World Champion Surfer and Entrepreneur talking about leading with purpose. Please a deep dive into the code he lived by to be a champion and a business code for entrepreneurial success. There are some people in this world who are pure, true guiding lights. They are hard to find, because they don't often seek the spotlight. They quietly live in the service of others, and they speak with such respect for life that their voice rings with rich, authentic compassion.   Shaun Tomson is just such a human. He is one of the best-known surfers of all time. He held the World Surfing Championship in 1977, and distinguished himself as a leader of the “Free Ride” generation of surfers daring enough to surf on Hawaii's North Shore.   He paved the way for future surfers and legitimized the sport internationally, but he went even further when he wrote his best-selling book, Surfer's Code – 12 Simple lessons for riding through life.   He worked for Patagonia, started his own company called Instinct, and even found time to act in several films. Today he is a board member and ambassador for the Surfrider Foundation, the world's largest environmental group dedicated to protecting the world's oceans, waves, and beaches.   In this podcast he tells us the origin story of this timeless book, and of all the experiences he had following his surf career using his fame for good. Although he has experienced shocking personal loss in his life, he has always made it a point to keep paddling out, and encourages others to ride along with him.   He is one of the most inspiring individuals I've ever spoken with. He is living proof of just how much you can do in one lifetime if you have a Code.   Connect with Shaun: https://www.linkedin.com/in/shaun-tomson-42a57213/   Paddle into Groundswell: Groundswell Mighty Network: https://groundswell.mn.co/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast Blog: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadam.

Paddle in. Today's guest Cherie Cohen talks about content syndication and unique approaches to revenue across multiple media platforms in the fast-changing landscape of the World Surf League.  It wasn't that long ago that surfing was an individual's sport. The immense apparatus required to take a personal sport and have it internationally recognized and celebrated is akin to how a small rogue wave in the ocean turns into a groundswell that crashes to a beach a thousand miles away.   Cherie Cohen stands at the progenitor of many rogue waves. She is the visionary who directs them, and ensures that they crest and crash on the shore.   She is the Chief Revenue Officer of the World Surf League, the governing body of professional surfing and a multi-channel entertainment platform.   Her experience doesn't end there: she's worked for various sports properties such as The Superbowl, The World Cup, Winter & Summer Olympic Games, College Football Championships, The NBA Finals, The Stanley Cup Finals and more.   In our podcast, we speak about her experience building and retaining an audience on a global scale, and the decisions she needs to make around programming, content, partnerships, and revenue streams.   Follow Cherie at:  https://www.linkedin.com/in/cherie-r-cohen-0736b73/   Paddle into Groundswell: Groundswell Mighty Network: https://groundswell.mn.co/   Groundswell Origins: http://www.GroundswellOrigins.com   Podcast Blog: http://www.Groundswell.fm   Scott Martin: http://www.Instagram.com/ScottMartin_org   Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadam...  

Paddle in.  Tilting the Content Creator Economy with Content Entrepreneurs  What is a content entrepreneur? When is the creator economy happening? What does it take to be a successful content entrepreneur?  How do you build a strategy to take advantage of the exploding creator economy?  It's about the tilt.  This week's guest is one of the most respected individuals to speak on this topic.  Meet the godfather of Content Marketing Joe Pulizzi. In my eyes (and many others) ... total legend.  World author, podcaster, marketing speaker and entrepreneur.  Joe educates and leads audiences on how to navigate the new Creator Economy.  Research: The Creator Economy Is Driven by the Content Entrepreneur Follow Joe: The Tilt Joe's: Linkedin  Paddle into Groundswell: Groundswell Mighty Network: https://groundswell.mn.co/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast Blog: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/

Paddle in.  In this episode, I interview Lucas Di Grassi about his career in marketing new emerging industries, sustainability, innovation and his career in motorsports.  He is a well-known world champion Formula E race car driver who is transforming the industry -completely on the leading edge of speed and innovation. Lucas is one of the most profound experts across so many categories from being a top athlete, speaker, ambassador, inventor, collaborator, world champion, racer car driver, and founder and so much more.  From São Paulo, Lucas is the most successful Brazilian driver of the decade, collecting victories, titles and international public recognition. He is also the biggest name in the history of the Formula E World Championship, adding a title, two runners-up and two third places, in addition to being the record holder for podiums (32). In 2015 he was named the best endurance driver and also the best Formula E competitor in the world. "Di Grassi has stood out internationally for his stance in the field of sustainability, using sport and the interest of the industry for this transformation. Currently, the pilot acts as an investor in the innovative Extreme E, Roborace and ESC (Electric Scooter Championship) championships, in addition to Formula E, in which he remains one of the main candidates for the title in all seasons. In Brazil, he is co-founder of Zero Summit, the first international technology and business event to promote the so-called “zero carbon entrepreneurship”. - www.LucasDiGrassi.com Follow Lucas Di Grassi: Instagram Lucas Di Grassi Website  Paddle into Groundswell: Groundswell Mighty Network: https://groundswell.mn.co/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast Blog: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/

Paddle In. In this episode, I get some face shots of stoke talking with backcountry lodge owner and industry innovator Jeff Pensinerio who goes by the handle Bald Is Beautiful. As the owner of Baldface Lodge, and Baldface Vahalla in the B.C. Backcountry he hosts guests to some of the most incredible snowboarding/skiing experiences called Catskiing.  Jeff has redefined how to be resourceful in business and develop original avenues of revenue and diversify his business in ways still not duplicated by the industry.  We talk about how he has taken his own path and built a reputation for delivering exceptional experiences.  As the owner of backcountry mecca Baldface Lodge and the snowboarding industry's most sought-after powder business innovator - Jeff Pensiero. Respected as deep as the powder he shares with his guests - he has transformed customer experience and marketing in this space. Across snowboarding, his trailblazing original concepts have captivated top athletes, international media and cool as F brands. He shares what it takes to build the impossible and be the epicentre of powder stoke. Follow Jeff: Instagram Baldface Lodge: Website  Baldface lodge: Instagram Paddle into Groundswell: Groundswell Mighty Network: https://groundswell.mn.co/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast Blog: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/  

Paddle in. In this episode, I interview iconic luxury goods leader Pauline Brown author of Aesthetic Intelligence about how the new competitive landscape of brands will be in the codes, or the senses that people remember about your brand.  As former Chairman of LVMH Moët Hennessy Louis Vuitton North America she details the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences. Follow Pauline: Pauline Instagram Aesthetic Intelligence Labs: Ai Labs Paddle into Groundswell: Groundswell Mighty Network: https://groundswell.mn.co/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast Blog: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/

Paddle in. Dave Navarro is sharing his unique perspective in this rare episode. His deep understanding of culture, trends and even politics.  Dave is a six-string legend, guitarist, singer, songwriter, actor and television personality (considered the first true guitar hero with such notorious bands as Jane's Addiction and Red Hot Chili Peppers).  We explore his unique point of view and experience in working with marketing in the Hollywood / music industry. In addition, we talk about how we met and collaborated on helping Tulsi Gabbard with her presidential campaign.  This episode is sure to expand your view of marketing and enter the mind of Dave as he talks about authenticity and the lessons he has learned from fame, money and success. Really happy to call him my friend. An outstanding human with depth.    Follow Dave: Dave Navarro Instagram  Paddle into Groundswell: Groundswell Mighty Network: https://groundswell.mn.co/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast Blog: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/

Paddle in. In this episode, we talk about the importance of creating a virtual community around your niche and the new phenomenon of creators and businesses migrating from using social media channels into a sustainable platform where there is better engagement and deeper interactions. Gina is CEO & Co-Founder of Mighty Networks, the premier SaaS platform for creators and brands to start and grow communities they own.  Get your copy of the:  Independent Creator Manifesto Follow Gina: https://www.MightyNetworks.com  Linkedin: https://www.linkedin.com/in/ginabianchini/ Groundswell Mighty Network: https://groundswell.mn.co/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast Blog: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/

Paddle in. In this episode, I have an in-depth discussion of the misperceptions of influence and many of the unique and powerful ways influencer marketing is impacting business today.  Neil is a celebrated author of 3 books on social media, including Maximize Your Social (Wiley), The Age of Influence (HarperCollins Leadership), on educating the market on the why and how every business should leverage the potential of influencer marketing. I also have a podcast called Maximize Your Social Influence where I present my views on all things social and digital: Neal helps businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. Follow Neal: https://nealschaffer.com/ageofinfluence Linkedin: https://www.linkedin.com/in/nealschaffer/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/

Paddle in.  Meet Morgan Maassen an award winning photographer and filmmaker from Santa Barbara, California. An aficionado of art, music, fashion, traveling, cloudscapes, and the ocean. Has created some of the most beautiful and unique images that grace the covers of Surf Magazines and beyond.  Morgan has been interviewed by Wired, Fstoppers, Impakte, Without Walls, ESPN, Stab Photolyfe, Lomography. He has won the following awards: 2014 Olympus Pro Photographer Showdown Finalist, 2013 Red Bull Illume "Lifestyle" Winner, 2013 Red Bull Illume "Athlete's Choice" Winner, 2013 Monster Children Black & White Finalist & 2010 Follow The Light Grant Recipient. We talk about surfing, travel, his background and his unique creative process.    Follow Morgan Maassen: http://www.MorganMaassen.com Instagram: http://www.Instagram.com/MorganMaassen Groundswell Origins: http://www.GroundswellOrigins.com Podcast: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please Connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/

Aloha and help me welcome the honourable US Congresswoman Tulsi Gabbard as we talk about business, marketing, aloha and building a groundswell.  We have a unique look into her campaign for her bid for the Democratic nomination for the presidential race. I had the privilege of working with her on that campaign and we talk about some of the strategies and lessons.  Some more background is that she is an American politician and United States Army Reserve officer who served as the U.S. Representative for Hawaii's 2nd congressional district from 2013 to 2021. Elected in 2012, she was the first Hindu member of Congress and also the first Samoan-American voting member of Congress. Tulsi is the first female combat veteran to ever run for president and the first female combat veteran ever elected to Congress, along with Tammy Duckworth. Gabbard has served for eight years on the Foreign Affairs, Armed Services, and Homeland Security Committees, where she's been intimately involved with sensitive, national security issues. A war veteran of two tours of duty in the Middle East and presently a Major in the U.S. Army Reserves, Gabbard has long been an outspoken critic of regime change wars and the new cold war. Oh, and she surfs, does yoga is one outstanding human.    Paddle in.  Follow Tulsi Gabbard: https://www.tulsigabbard.com/ Instagram: https://www.instagram.com/tulsigabbard Groundswell Origins: http://www.GroundswellOrigins.com Podcast: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please Connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/

In this insightful and intriguing episode, we kick off Season 3 with highly respected and renowned Guru Singh a master spiritual teacher, 3rd Generation Yogi, author and musician.     He is a teacher of conscious living with Kundalini Yoga, Meditation & Humanology.  His deep understanding of the universe and world around us is revealed when we start discussing the unique intersection of marketing, business and the spiritual realms.  Paddle in.  Follow Guru Singh:  https://linktr.ee/gurusinghyogi Instagram: @ https://www.instagram.com/gurusinghyogi/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org  

Ever wonder how you might track word of mouth marketing? Meet Yousuf Bhaijee a growth strategist who might just have the answer for you.  Word of mouth is critical to growing a successful product.  Despite its importance, word of mouth has always been hard to measure and therefore hard to influence.  I first discovered Yousuf and his brilliance in an article he co-wrote on Reforge called: The Word of Mouth Coefficient  In this episode we do a deep dive into Word of Mouth and Growth Strategies and his unique approach to tracking, measuring and impacting results.  Yousuf has worked in some of the most esteemed companies leading growth such as VP Growth @ Eaze / Zynga  Disney / Bain and Reforge.  Currently, he is growth advising and writing and some side projects.  Follow Yousuf on Linkedin  Subscribe: Marketer Magazine  Follow Scott Martin Linkedin  Twitter Instagram    

In this 2 part episode, I (Scott Martin) and my former business partner Mike Allan talk about our experiences and the journey of building and growing our agency SDMG (Strategic Direct Marketing Group) over 10 years that worked with some of the largest brands such as Best Buy, Detroit Pistons, Sport Chek, West Jet, HBC and many others. We reflect on some of the lessons and outrageous stories this experience had for us on our entrepreneurial journey.   www.Groundswell.fm ( Groundswell Marketing Podcast Homepage)  Subscribe: Marketer Magazine  Mike Allan Linkedin  Follow Scott Martin Linkedin  Twitter Instagram

In this 2 part episode, I (Scott Martin) and my former business partner Mike Allan talk about our experiences and the journey of building and growing our agency SDMG (Strategic Direct Marketing Group) over 10 years that worked with some of the largest brands such as Best Buy, Detroit Pistons, Sport Chek, West Jet, HBC and many others. We reflect on some of the lessons and outrageous stories this experience had for us on our entrepreneurial journey.   www.Groundswell.fm ( Groundswell Marketing Podcast Homepage)  Subscribe: Marketer Magazine  Mike Allan Linkedin  Follow Scott Martin Linkedin  Twitter Instagram

Zero F's given in this episode with CMO and Co-Founder of Uberflip and author of F#ck Content Marketing.  Randy has been named one of the top 50 Fearless marketers in the world by Marketo.   We do a deep dive into the framework for designing an exceptional content marketing experience.  Follow Randy:  Linkedin: https://www.linkedin.com/in/frischrandy/ Web: https://b-rand.com/ Twitter: https://twitter.com/randyfrisch Groundswell Subscribe: www.Marketer.eco  Linkedin: https://www.linkedin.com/in/scottadammartin/ Instagram: https:/www.Instagram.com/scottmartin_org Twitter: https://www.Twitter.com/scottadammartin   

In this episode, Ashley Faus discusses the new strategic way to view content and the customer's buyer journey. We do a deep in depth breakdown of how to reframe content marketing and discard the traditional customer funnel thinking.  Ashley is a respected marketing strategist with exceptional skills in execution, from social media, to content and editorial, to demand-gen and events. She loves telling high-level stories that resonate with audiences and connecting the dots between types of assets and distribution channels. She has been published on TIME, Forbes, MarketingProfs, and The Muse, and I've spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs. Follow Ashley:  https://www.linkedin.com/in/ashley-faus-2904547/ https://consciouslycorporate.com/ Subscribe to Marketer Magazine www.Marketer.eco The Groundswell Marketing Podcast: www.Groundswell.fm Follow Scott A. Martin: Linkedin Groundswell Marketing 

Domain names. Hardly anyone talks about it in marketing yet it's one of the first and most important addresses to your business. Meet my guest Jacob Malthouse an expert on the topic. He was originally with ICANN as Global partnerships (the organization that oversees all the domain names)  Over the last 12 years, Jacob was Co-CEO, Co-Founder & Director of .eco Domain names. His unique perspective on why every business should be paying significantly more attention to their domain strategy.  He conceived and created the ‘.eco’ top-level domain. Innovated a new web architecture to accelerate sustainability; blending eco-certification, the domain name system, and social media platforms. Negotiated support of >50 nonprofits, including WWF, Greenpeace, UN Environment and the World Conservation Union for .eco bid. Successful launch in April 2016. Grew sales to 3,700 in 142 countries with an 80% renewal rate, including Patagonia, Tesla, and Google. In this show, Jacob shares his unique perspective on the little known topic of Domain Name and its importance in marketing and business. Connect with Jacob  Linkedin: linkedin.com/in/jacobmalthouse/ Twitter: twitter.com/jacobmalthouse https://www.malthouse.eco/ Subscribe to www.Marketer.eco  Connect with Scott Show: www.groundswell.fm Linkedin: https://www.linkedin.com/in/scottadammartin/ Instagram: www.Instagram.com/ScottMartin_org twitter: www.twitter.com/ScottAdamMartin Groundswell: www.Groundswell.Marketing 

The "Godfather of Growth" Sean Ellis drops numerous, in-depth strategies for entrepreneurs searching for both rapid and long-term sustainable growth in their business. Sean Ellis is the author of Hacking Growth which has been translated into 16 languages. He is the former growth lead for breakout success companies like Dropbox, LogMeIn, Eventbrite, and Lookout - each worth billions today. In this show, he shares his experience and insights from his vast hands-on experience and teaching-to take your growth to the next level. Connect with Sean  Linkedin: https://www.linkedin.com/in/seanellis/ Twitter: https://twitter.com/seanellis Go Practice: https://gopractice.io/ Subscribe to www.Marketer.eco  Connect with Scott Show: www.groundswell.fm Linkedin: https://www.linkedin.com/in/scottadammartin/ Instagram: www.Instagram.com/ScottMartin_org twitter: www.twitter.com/ScottAdamMartin Groundswell: www.Groundswell.Marketing 

Voice-activated marketing is exploding and Jay Baer top marketing expert details in this episode the importance to add audio into your strategy.  We talk about how this is going to be one of the most important trends in the very near future.  In this enlightening episode, Jay shares how audio and voice are about to reshape how business connect with customers in this new emerging format. He is a 6 time New York Times best-selling author, world-renowned speaker, 7th generation entrepreneur, build 5 multimillion-dollar businesses.    Paddle in. Scott Connect with Jay Talk Triggers: https://www.talktriggers.com/ Jay Baer:  https://www.jaybaer.com/   Connect with Scott Show: www.groundswell.fm Linkedin: https://www.linkedin.com/in/scottadammartin/ Instagram: www.Instagram.com/ScottMartin_org twitter: www.twitter.com/ScottAdamMartin Groundswell: www.Groundswell.Marketing 

This is genuinely an epic episode! Once again I have internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups, Joe Pine. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Joe joins me for an insightful episode to deep dive into the topic of Authenticity.  Who knew there are multiple genres of perceived authenticity?  Joe breaks down how now more than ever, customers are looking for something real and genuine. In a world inundated by fakes and counterfeits a company that embraces authenticity now a business imperative.  When your customers decide to buy, they are now judging you based on how authentic you are.   He co-authored a highly acclaimed best-selling book Authenticity, with James H. Gilmore.  They argue that to beat competitors companies must understand, manage, and excel at rendering authenticity.   "The first (book) to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal." - Amazon    Follow Joe Pine: Linkedin Strategic Horizons Subscribe to Marketer Magazine www.Marketer.eco The Groundswell Marketing Podcast: www.Groundswell.fm Follow Scott A. Martin: Linkedin Groundswell Marketing 

Alec Stern is an entrepreneur, speaker, mentor and investor.  Performing hundreds of keynote addresses Worldwide, Alec has become known as America’s Startup Success Expert for his popular sessions at conferences like Secret Knock, CEO Space International, City Summit, Powerteam International, and Habitude Warrior. In 2019 Alec was the Keynote speaker at three out of the top five “Inc. Magazine Must Attend Conferences for Startups and Entrepreneurs in 2019.” While on tour, Alec has shared the stage with the likes of Tom Bilyeu, Jack Canfield, Les Brown, Kevin Harrington, and Mark Victor Hanson. Alec was selected to the Influence 100 Authority List by Influence Magazine which recognizes his contribution to helping and advancing startups and entrepreneurs worldwide. He has also recently been featured on the covers of several other magazines including “Small Business Trendsetters,” “Success Profiles” and “Business Innovators,” and today he’s on the Groundswell Marketing Podcast. We cover a lot of ground in this episode, so before you listen, I suggest you break out your pen and paper. We talk through some of the greatest pitfalls Alec has seen in his 25+ years of growing and scaling startups, the type of feedback you need to be looking for to ensure you’re not marketing in a vacuum, how to get people to test your products for you, testing the market to understand what customers are willing to pay, and that just gets us to the half-way point. We also dive deep into marketing your startup, including positioning your product so that it seems indispensable to your customer (which goes back to the first stage of understanding customer needs), challenges and opportunities for entrepreneurs during the time of COVID, top mindset stumbling blocks that keep entrepreneurs stuck, tips for overcoming those obstacles, and more. Paddle in! Guest Links: Website:  http://www.alecspeaks.com LinkedIn: https://www.linkedin.com/in/alec-s-3b6a94196 Twitter:  https://twitter.com/AlecStern Instagram:  https://www.instagram.com/alecspeaks Facebook: https://www.facebook.com/alec.stern Links mentioned in the podcast: G20 Ventures: https://www.g20vc.com    

This is going to be a unique episode and might surprise some of my loyal listeners that I am talking about paid marketing. It actually has its place and you are about to meet the expert to explain when, how and why.  AJ Wilcox joins us today to discuss the ins and outs of paid program usage on LinkedIn. AJ is the founder of B2Linked, THE agency that specializes in account management and training/consulting with LinkedIn Ads. B2Linked is the only agency worldwide that's a LinkedIn certified marketing partner. This is a value-packed episode with tons of LinkedIn Advertising tips, tricks, and hacks, but we also get a behind-the-scenes of how AJ runs his business. He talks about how his agency’s revenue stream works and how he crafted it so that the monetary interests of both his agency and their clients can actually align. We also talk about who LinkedIn ads are NOT good for, as well as how to set expectations and intermediary performance indicators that help clients understand and buy into the long-term mindset necessary to get a good ROI from their ad buys. I hope you enjoy it. Guest Links: Linkedin:  https://www.linkedin.com/in/wilcoxaj/ Twitter: https://www.twitter.com/wilcoxaj Website: https://b2linked.com Links mentioned in the podcast: Ep 24 with Don Peppers (to learn how to calculate Total Lifetime Value): https://www.groundswell.marketing/podcast/don-peppers-2 Subscribe to Groundswell's Marketer Magazine: http://www.Marketer.eco  Groundswell Podcast Website: http://www.Groundswell.fm Website: http://www.Groundswell.Marketing Scott Martin: Linkedin: https://www.linkedin.com/in/scottadammartin/

This is one exciting episode as we dive into one of my favourite business models Subscriptions!  Meet top expert who coined the term "Membership Economy" Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book "The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue." Her new book "The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave" was released in April 2020. Robbie is also the host of the podcast "Subscription Stories: True Tales from the Trenches" Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. Robbie has been quoted or interviewed by dozens of media outlets, including CNN, NBC, and NPR. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. Big insights on one of the most powerful business models. Paddle in.  Robbie Baxter: Linkedin: https://www.linkedin.com/in/robbiekellmanbaxter/ Twitter: https://twitter.com/Robbiebax Website: http://www.MembershipEconomy.com Groundswell Podcast Website: http://www.Groundswell.fm Website: http://www.Groundswell.Marketing Scott Martin: Linkedin: https://www.linkedin.com/in/scottadammartin/

Meet Brian Fanzo - one of the most sought after digital futurist and speakers. His insights are massively followed in the industry and IS the voice of "what's next" in my opinion. In this energetic episode, we talk about the current state of marketing, virtual conferences, branding, trust, and customer experiences.   Brian Fanzo is an industry leader who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology. Paddle in.  Brian Fanzo: Linkedin: https://www.linkedin.com/in/brianfanzo/ Twitter: https://twitter.com/iSocialFanz Website: https://brianfanzo.com/ Groundswell Podcast Website: https://www.Groundswell.fm Website: https://www.Groundswell.Marketing Scott Martin: Linkedin: https://www.linkedin.com/in/scottadammartin/

Meet my extraordinary guest Chris Do a design and branding industry legend who founded The Futur helping and teaching creative entrepreneurs how to build their dream business. Chris has over 24 years in business, sold more than $80 million in the design business, and won every award you can imagine including an Emmy.  He’s not just an award-winning designer and director, but also the CEO and Chief Strategist of Blind, an agency with clients like MLB, Nike, EA, Xbox, Audi, Microsoft, the NFL and more. In this episode, Chris shares his unique insights into the changing environment and on the intersections of Branding and Marketing. His clear concise storytelling and ability to articulate insights will have you wanting to share this episode with every marketer, entrepreneur, and creative you know. His vision of impacting over a billion creatives to make money doing what they love without feeling gross (his words) is bold. He speaks to his vision behind the goal and how he intends to disrupt the industry, and how we learn. Chris Do: Linkedin:  https://www.linkedin.com/in/thechrisdo/ Twitter:   https://twitter.com/theChrisDo Website: https://taplink.cc/thechrisdo Groundswell Podcast Website: https://www.Groundswell.fm Website: https://www.Groundswell.Marketing Scott Martin: Linkedin: https://www.linkedin.com/in/scottadammartin/  

Are you wanting to go deep on new research that will change the way we all do our marketing? In this episode, we speak with David Allison who is the author of the best selling book “We are all the same age now”.  His revolutionary book introduces the first global dataset that can identify values that trigger behavior for anything on earth.    He is the Founder of The Valuegraphics Database, the first global record of what we all care about, created from a half-million surveys in 152 languages and 180 countries. Valuegraphics measures what everyone on earth values, wants, needs, and expects, and can determine exactly what buttons to push to trigger specific behaviors from any group of people, anywhere on earth. As the Pioneer of Values Thinking, a decision-making process centered on the shared values of an audience, he is a tireless advocate for disrupting demographic profiling. The Valuegraphics Database proves conclusively that demographic stereotypes have no place in any organization, especially during this increasingly divisive moment in history. His most recent book, We Are All the Same Age Now, was a #1 best-seller within 24 hours of its release, and INC Magazine named it one of the top ten Leadership Books of the year. Kirkus Reviews called it "a genuinely original contribution to marketing literature." David Allison Links: Linkedin:  https://www.linkedin.com/in/valuegraphicsfounder/ Twitter:   https://twitter.com/valuegraphics_ Website: https://valuegraphics.com/ Book “We are all the same age now”: https://valuegraphics.com/books Groundswell Podcast:  www.Groundswell.fm Subscribe to Marketer Magazine: www.Marketer.eco

This episode goes deep into the mind of Chris More, one of the top growth strategists in the world. He considers himself a “T-shaped” person (see Medium article), having multiple skill areas with one very deep area. He’s also an expert in unlocking the potential of your products with scientific, repeatable strategies. We get into his background as he shares insights from his 20 years in experimenting and perfecting processes to create sustainable growth. He details the secret spots of growth and how to develop strategies to generate real growth. Over the past 10 years, he moved across areas in Mozilla, always with growth and product development as the core of his role and focus. He is a sought-after speaker and thought leader in both disciplines, and balances both the art and science of growth hacking. A true innovator, he also shares his unique love for experimenting and building modeling to help predict and anticipate growth activities. Links mentioned in the podcast: T-shaped blog post: https://medium.com/@chrismore/i-am-t-shaped-an-origin-story-a91bf5a546c6 v2.0 announcement I made of the growth model when I spoke in Ukraine 2019: https://medium.com/@chrismore/announcing-growth-model-v2-0-8bc096729773 Chris More: Linkedin:  https://www.linkedin.com/in/chrismore/ Twitter:  https://twitter.com/chrismore   Subscribe to: http://www.Marketer.eco for exclusive marketing content from top marketing experts.   About the Host / Scott A. Martin I have spent 25 years in strategic marketing roles as an agency owner and as a marketer.  Recently I have launched The Groundswell Marketing Podcast sharing insights from the top industry leaders helping marketers and entrepreneurs navigate the future, and build sustainable programs that are positively impacting the world. I help entrepreneurs to control their marketing spend and predictably grow their business by leveraging high impact unconventional strategies with common sense.   Groundswell Marketing http://www.Groundswell.fm (podcast website) http://www.Groundswell.Marketing http://www.Twitter.com/Groundswell_m http://www.instagram.com/Groundswell.Marketing Scott Martin Twitter: http://www.twitter.com/ScottAdamMartin Linkedin: https://www.linkedin.com/in/scottadam... Facebook: https://www.facebook.com/ScottMartin.org Medium: https://medium.com/@ScottMartin    

Michael Brenner Content Marketing expert, and author of the new book "Mean People Suck" shares how companies can build smarter more profitable businesses with a happy culture void of mean people. Empathy is fast becoming one of fastest growing business imperatives.    He has been recognized as a top business speaker by Huffington Post and top CMO Influencer by Forbes. He has Co Authored 2 additional bestselling books "The Content Formula" and "Digital Marketing Growth Hacks". With over 1,000 articles in The Economist, The Guardian, Forbes, and Entrepreneur Magazine he is a true titan of marketing.  Michael is CEO of Marketing Insider Group www.https://marketinginsidergroup.com https://www.linkedin.com/in/michaelbrenner/ The Groundswell Marketing Podcast www.Groundswell.fm  About the Host / Scott A. Martin I’m Scott and have been a marketer for 25 years across branding, strategy, and advertising, and execution. After working with tons of high-profile national brands, I was tired of businesses without soul and that continued to throw money at advertising without measurable impact on the bottom line. I learned all the behind-the-scenes detailed execution and power of content for building attention and trust with an audience. In 2016, I launched Groundswell Marketing to support entrepreneurs with strategic marketing: the foundational, forward-thinking, and sustainable parts of their business. I help entrepreneurs to control their marketing spend and predictably grow their business by leveraging high impact unconventional strategies with common sense. I mentor, teach and help entrepreneurs scale business rapidly, sustainably and exponentially because short term marketing and conventional approaches fail to deliver reliable results. I call this Groundswell Marketing. Reach me at scott@groundswell.marketing Groundswell Marketing http://www.Groundswell.fm (podcast website) http://www.Groundswell.Marketing http://www.Twitter.com/Groundswell_m

Master Co is a world renowned teacher of how to use energetic techniques based on ancient spiritual principles. I first met him speaking at Business Mastery with Tony Robbins. Since then I have trained under him, and I helped launch his new brand at Tony Robbins UPS in San Jose. We talk about how using his techniques can help businesses attract and grow more business.  This is a unique episode to say the least in a series I am calling: Mindful Marketing. Background:  Stephen Co was introduced into the world of energy through the health crisis of a loved one. In a search for ways to help his wife heal faster from a hip fracture as a result of a fall from a 14 foot wall, he found Energy Expert, GrandMaster Choa Kok Sui. He learned to use energy to accelerate healing through a technique called Pranic Healing. Master Stephen Co is the co-author of “The Power of Prana” and  “Your Hands Can Heal You” and has been sharing these teachings worldwide since 1988. In particular, stress relief and productivity workshops at organizations like Kaiser Permanente Hospital, Motorola, Microsoft, General Electric, Sears, Qualcomm, Intel, Paypal, University of California, Berkeley, US Naval Hospital San Diego, the US Army and Tony Robbins  Unleash the Power Within! Master Stephen Co is an expert in Pranic Healing and Arhatic Yoga, an energy management system designed to empower people with personal development skills for greater health and wellbeing, a deeper spiritual connection and living a practical and fulfilling life. He is here to share simple to use energetic techniques based on ancient spiritual principles that can be applied immediately to transform your life. Follow Master Co:  Linkedin MasterCo Instagram MasterCo_org http://www.MasterCo.org Groundswell Podcast http://www.Groundswell.fm Groundswell Marketing http://www.Groundswell.Marketing Scott Martin    

In this episode I interview branding expert & entrepreneur  Jeremy Miller. He is the founder of a consultancy called  Sticky Branding and the author of Sticky Branding and his just released book: Brand New Name.  We discuss How to adapt your business in the new new reality.  Jeremy's background in Branding and Marketing:  Jeremy first became interested in branding when he took on the task of rebranding his family’s struggling business. After launching a successful rebrand there, he sold that business and started Sticky Branding, where he now helps other business owners create names for companies, products, or services that resonate with customers and generate long-lasting success. Now he has taken his experience and broken down the art and science of designing a brand name. I was given an advance copy of his book Brand New Name and we dive into some of the chapters and content. In addition Jeremy shares his strategic insights as we go into the unique challenges and opportunities of this process.   Follow Jeremy: www.Stickybranding.com https://www.linkedin.com/in/jeremymiller/ Get his new book: Brand New Name Groundswell: www.Groundswell.fm   

In this timely episode I do a deep dive with revenue & marketing expert Kristin Zhivago on topics like how businesses can adapt to the current challenges facing entrepreneurs.  She shares her process on understanding how your customers want to buy and how to sell to them based on 4 types of buyer scrutiny.  This is from decades of work as an marketing agency owner & revenue coach to top executives in silicon valley and beyond. Get in synch with the mindset of customers by shifting from designing a selling journey to learning from customers their buying journey.  Kristin Zhivago is author of forbes top 6 marketing and sales books called:  Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy will change your mindset from “seller” to “buyer” — as in, you will understand how to find out how your customers want to buy from you and what they want to buy from you. Follow Kristin Linkedin: Kristin Zhivago Twitter: @KristinZhivago Web: https://zhivagopartners.com/ Groundswell http://www.Groundswell.fm http://www.Groundswell.Marketing Scott Martin Linkedin: https://www.linkedin.com/in/scottadammartin/ Twitter: https://twitter.com/ScottAdamMartin  

Season 2 kick off with Bruce Kasanoff Bruce shares how energy, focus, and being human - is the sustainable way to build and grow your business.  Bruce Kasanoff is an author, speaker, Linkedin Influencer, and marketing expert. The Chartered Marketing Institute "Named Bruce one of the 50 most influential thinkers in marketing and business today."  I met Bruce almost 20 years ago and wrote a review on the back of his industry leading book: Making It Personal and How to Profit from Personalization without invading privacy, which has predicted many of the personalization practices that have become mainstream today.  In this episode you will learn some unique changes in marketing, business mindset and the importance of clarity.  Bruce Kasanoff website: www.Kasanoff.com Bruce's Linkedin: https://www.linkedin.com/in/kasanoff/

Aloha.   I finally decided to do my first solocast episode.  This is the season 2 opener.  I’m Scott and have been a marketer for 25 years across branding, strategy, and advertising, and execution. After working with tons of high-profile national brands, I was tired of businesses without soul and that continued to throw money at advertising without measurable impact on the bottom line. I learned all the behind-the-scenes detailed execution and power of content for building attention and trust with an audience. In 2016, I launched Groundswell Marketing to support entrepreneurs with strategic marketing: the foundational, forward-thinking, and sustainable parts of their business Groundswell.fm (podcast website)  Groundswell.Marketing  Scott Martin  Twitter: @ScottAdamMartin Linkedin: @ScottAdamMartin Facebook: @ScottMartin.org    

Prepare for some serious ideas on how build an audience without marketing or advertising.  This is no joke... but it will be entertaining as I interview JP Sears world re-nownend comedian and online personality and life coach. He is known for his satirical parodying of veganism, gluten-free fads, new age beliefs, social justice warriors and other "modern hippy" topics with his video series Ultra Spiritual JP is also the author of “How To Be Ultra Spiritual,” (Sounds True Publishing).  He is very active with his online videos where he encourages healing and growth through his humorous and entertainingly informative videos, including his hit Ultra Spiritual comedy series, which have accumulated over 300 million views. Follow: Awaken with Jp JP Youtube   JP Facebook JP Instagram Groundswell Podcast Site Groundswell Marketing Scott Martin Linkedin    

Dean shares some of his marketing insights over 20 years of incredible success across multiple businesses doing over a billion dollars. In addition to launching his KBB product with Tony Robbins, Dean Graziosi is also a real estate investing expert and America's leading real estate educator. Through multiple NY Times best selling books and weekly live events across America and Canada, Dean shares his recipe to profit in today's changing market. Dean is at the forefront of knowing what is working at all times. This has resulted in an army of successful students across America. When you listen to this episode it is obvious that he has a true passion to help people and inspire them to be the best possible version of themselves.  Follow Dean www.DeanGraziosi.com  Mastermind Knowledge Broker Blueprint   (The Link Dean shared on the podcast Groundswell.link Groundswell.fm    

Joe Pine is a sought after speaker, author and management advisor to Fortune 500 companies.  Known 20 years ago as forecasting the then ascent, just emerging Experience Economy that is in full bloom today. In this take 2 recording Joe and I talk about the transformation of industry as a result of this book and shifts in business thinking around how to create experiences as an economic offering.  We do a deep dive into specific executions and examples giving life to how this is changing the business landscape. In 1999, Joseph Pine and his author/partner James Gilmore presented a new way to think about connecting with customers and keeping their attention.  They released a book called The Experience Economy and is now a must read for anyone wanting to uniquely serve customers effectively.  Now 20 years later this forecasted economy has exploded and in this episode we discuss the journey and new the NEW experience economy and some of the subtle changes and not so subtle ones.  For more background Joe Pine wrote this celebrated article in the Harvard Business Review called: "Welcome to the Experience Economy"  "Economists have typically lumped experiences in with services, but experiences are a distinct economic offering, as different from services as services are from goods. Today we can identify and describe this fourth economic offering because consumers unquestionably desire experiences, and more and more businesses are responding by explicitly designing and promoting them. As services, like goods before them, increasingly become commoditized—think of long-distance telephone services sold solely on price—experiences have emerged as the next step in what we call the progression of economic value. (See the exhibit “The Progression of Economic Value.”) From now on, leading-edge companies—whether they sell to consumers or businesses—will find that the next competitive battleground lies in staging experiences." - credit: Harvard Business Review / Pine & Gilmore According to Wikipedia The term "Experience Economy" was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the experience economy as the next economy following the agrarian economy, the industrial economy, and the most recent service economy. The concept had been previously researched by many authors. Pine and Gilmore argue that businesses must orchestrate memorable events for their customers, and that memory itself becomes the product: the "experience". More advanced experience businesses can begin charging for the value of the "transformation" that an experience offers, e.g., as education offerings might do if they were able to participate in the value that is created by the educated individual. This, they argue, is a natural progression in the value added by the business over and above its inputs.[1] Although the concept of the experience economy was initially focused in business, it has crossed into tourism, architecture,[2] nursing, urban planning and other fields. The Experience Economy is also considered the main underpinning for customer experience management. Follow Joe Pine: Linkedin Strategic Horizons The Groundswell Marketing Podcast: www.Groundswell.fm Follow Scott A. Martin: Linkedin Groundswell Marketing   

I first saw David Meerman Scott speaking at a Tony Robbins / Business Mastery event in 2017 and seen him speak several times since. He has inspired thousands of entrepreneurs like myself with his unique approaches to marketing strategies like "newsjacking". He is a celebrated, best selling author of marketing books which have sold over a million copies in 29 languages. His newly released book Fanocracy about how the powerful impacts of fandom and how you can turn these passionate fans into customers or customers into fans. We do a deep dive into the both the science and impacts of this approach. If you haven't read it yet I recommend also checking out his 2007 book "The New Rules of Marketing & PR" its a intelligent book about blending PR and Marketing for maximum impact. In fact over Six months it was on the BusinessWeek bestseller list and now in a 6th edition with 400,000 copies sold in more than 29 languages from Albanian to Vietnamese, "New Rules" is now a modern business classic. His other international bestsellers include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" (written with HubSpot CEO Brian Halligan) and his most recent books are "The New Rules of Sales & Service", and "Marketing the Moon" (written with Richard Jurek and with a foreword from Gene Cernan, the last man on the moon and now being made into a film). He is a co-founder and Partner in Signature Tones, a sonic branding studio and serves on the advisory boards of Mynd, Expertfile, RISEcx, Harmony, YayPay, SlapFive, VisibleGains, Foxtrot Systems, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount. He is a sought after keynote speaker at conferences and company meetings all over the world.  Connect with David at: https://www.davidmeermanscott.com/ Book Site: https://www.fanocracy.com/ Amazon: Amazon.com/Fanocracy   Groundswell Podcast: www.Groundswell.fm Follow Scott: Groundswell.Marketing

Roland Fraiser is Co-founder and/or principal of 5 different Inc. Magazine fastest growing companies (e-commerce, e-learning, SaaS + real estate). Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to $4 billion. Currently CEO of Leverage, Ext, Grow + Scale Mentors, CEO of the War Room Mastermind and principal in DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com and Real Estate Worldwide. Began business career selling real estate at age 18 and gradually moved into real estate syndication and business investments. After law school, he started his own law practice and grew it to one of the top firms in San Diego providing services to entrepreneurs, business owners, marketing and entertainment industry clients. Roland's work includes infomercials with Guthy-Renker and K-Tel, publishing deals with Simon & Schuster & Random House, shows with major hotels on the Las Vegas strip, over 100 private and public offerings, running an international hedge fund, advising major brands on a variety of business and legal related issues (from PepsiCo to MacDonald's). Roland has a real passion for business and putting deals together and is always looking for businesses to buy, re-position and sell. Recent strategic partnerships and clients include Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, Fedex and Uber. Specialties: Scaling businesses through marketing. Roland is also adept at negotiation, copy writing, marketing strategy, structuring and funding of mergers and acquisitions and, public exit strategies for businesses and entrepreneurs, and the design and implementation of comprehensive omni-channel marketing and advertising campaigns.  Follow Roland: https://www.linkedin.com/in/rolandfrasier/ www.Groundswell.fm 

In this episode we talk about Trust as the New Currency with Don Peppers with co-author of "Extreme Trust" and leading marketing expert on the future of customer experiences. Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive. Today's modern customer experience where every action an organization takes can be exposed and critiqued in real time. Customers have access to so many instant options to share their dissatisfaction  that the bar for trustworthiness is pushed higher than ever and continues to rise. Don argues that the only sane response to these rising levels of transparency is to protect the interests of customers proactively-even if that requires spending extra money in the short run to preserve your brand reputation in the long run. The payoff of generating extreme trust will be worth it. With a wealth of fascinating research as well as practical applications, this book will show you how to earn - and keep - the extreme trust of everyone your company interacts with. Don Peppers is recognized as a global authority on marketing and business competition. His first book, The One to One Future, written with Martha Rogers in 1993, is widely credited with having launched the CRM revolution. Research by SatMetrix in 2015 ranked Don and Martha as the world’s #1 most influential authorities on customer experience management issues. A genuine thought leader, Don was listed by The Times of London as one of the “Top 50 Business Brains,' while Accenture named him one of the “Top 100 Business Intellectuals,” and the UK’s Chartered Institute for Marketing called him one of the 50 “most influential thinkers in marketing and business today.” In 2013 the Direct Marketing Association (US) inducted him into its Hall of Fame. Don has authored or co-authored a legacy of international business best-sellers that have collectively sold over a million copies in 18 languages: • Customer Experience: What, How, and Why Now • Extreme Trust: Honesty as a Competitive Advantage (2012) • Managing Customer Relationships (2011) • Rules to Break & Laws to Follow (2008) • Return on Customer (2005) • One to One B2B (2001) • The One to One Manager (1999) • The One to One Fieldbook (1999) • Enterprise One to One (1997) • Life’s a Pitch: Then You Buy (1995) • The One to One Future (1993) Don Peppers: CX Speakers  Podcast: Groundswell.fm Scott Martin: ScottMartin.org

Looking to have a market advantage that differentiates your business enabling a higher margin? Meet my guest top industry expert, author and strategist Tim Williams. In this in depth interview we discuss the importance of high value pricing and positioning, How to be in a Category of 1 The "Smile Curve", margin erosion and balancing between logic and magic.  Tim Williams is founder of Ignition Consulting Group, a U.S.-based consultancy with a global footprint devoted to helping agencies and other professionals service firms create and capture more value. Tim is a noted author, international speaker, and presenter for major associations and business conferences worldwide. His seminars have been featured by the American Association of Advertising Agencies (4As), Association of National Advertisers (ANA, U.S.), Institute of Practitioners in Advertising (IPA, U.K.), Institute of Communication Agencies (ICA, Canada), International Advertising Association (IAA), and numerous agency networks including WPP, Omnicom, Publicis, Havas, Dentsu Aegis and many independent firms around the globe. Tim is the author of two books, “Positioning for Professionals: How Professional Firms Can Differentiate Their Way to Success” and “Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out.” Based on his expertise in the area of building differentiated professional service brands, Tim has been interviewed and quoted by The New York Times, The Wall Street Journal, The Economist, The Guardian, Toronto Globe & Mail, Huffington Post, Bloomberg News, and numerous other business publications. Tim is a frequent contributor to leading business publications including Advertising Age, Adweek, and Communication Arts in the U.S and Campaign and Admap in the U.K. Tim writes the popular blog “Propulsion” (www.IgnitionPropulsion.com) and serves as a LinkedIn Influencer. In additional to his role at Ignition, Tim is a Senior Fellow of the VeraSage Institute (www.verasage.com) and is a founding member of The Business Model Company (www.thebusinessmodelco.com) a U.K.-based consortium of consultancies pioneering new models for marketers and their agencies on both sides of the Atlantic. Tim began his career working at multinational firms in New York and later served as president of several nationally-ranked independent agencies.  I follow Tim's blog and posts closely and carefully.  Follow Tim: Linkedin: https://www.linkedin.com/in/timwilliamsicg/ https://www.ignitiongroup.com/ Groundswell Podcast: Groundswell.fm Follow Scott Linkedin: https://www.linkedin.com/in/scottadammartin/ Twitter: @ScottAdamMartin Instagram: @ScottMartin_org  

What is the right mix between Paid and organic? Sometimes paid advertising makes sense - when and how do you formulate a strategy to ensure you are not dependant? In this episode I go in-depth with Growth Marketing expert Adam Dolittle as he shares his insights from years of experience working client side with Geico and in his current role at Social Code.  Follow: Adam's Blog  Linkedin Groundswell  Scott Martin Linkedin

In this unique episode I interview Groundswell client and marketing maven Katie Gertsch who has been quietly challenging the industry norms enabling her business to take flight and reach new levels. She is co-owner of Purcell Heliskiing a boutique family run company that transformed her business marketing over the course of a couple of years. In this episode we do a deep dive into the strategies and even the details of the tactics that were game changing. She shares her insights and the truth about execution in marketing, patience, grit and ongoing experimentation.   This story of overcoming fears and having the courage to reinvent her business in one of the most challenging industries. Follow: Purcell Heliskiing Instagram: @PurcellHeliski Yodel Magazine: The Yodel: Call of the Mountains Groundswell Podcast: Groundswell.fm  

In this episode I interview branding expert & entrepreneur  Jeremy Miller. He is the founder of a consultancy called  Sticky Branding and the author of Sticky Branding and his just released book: Brand New Name.  We discuss the process of building / choosing / designing a brand name that will be unforgettable and authentic to your business DNA by involving employees in the co-creation.  Jeremy first became interested in branding when he took on the task of rebranding his family’s struggling business. After launching a successful rebrand there, he sold that business and started Sticky Branding, where he now helps other business owners create names for companies, products, or services that resonate with customers and generate long-lasting success. Now he has taken his experience and broken down the art and science of designing a brand name. I was given an advance copy of his book Brand New Name and we dive into some of the chapters and content. In addition Jeremy shares his strategic insights as we go into the unique challenges and opportunities of this process.   Follow Jeremy: www.Stickybranding.com https://www.linkedin.com/in/jeremymiller/ Get his new book: Brand New Name Groundswell: www.Groundswell.fm   

Sean Callagy shares with me his insights into how Influence Mastery impacts business growth acceleration. In this 3 part Series  I met with Sean Callagy who is considered one of  most successful lawyers in the US who has designed a proven process to accelerate your business growth. The 3 topics I cover (over 3 podcasts) are Personal Mastery, Process Mastery and Influence Mastery all of which work together and get you  what Sean has coined... "More time, more money with more magic" to sustainably grow your success.  Sean Callagy is an entrepreneur, national speaker, philanthropist, one of America’s top trial attorneys, online personality, and creator of various peak performance technologies. Oh, and he’s a legally blind warrior and adventurer. For 23 years, aided by his unique insights, love for people, ability to “see” and create transformational breakthroughs, Sean has achieved and co-created an incredibly diverse variety of unique successes. Sean has been favorably compared to some of the top speakers and influencers in the world. As a byproduct of his technologies, Mr. Callagy is one of only two attorneys out of 1,220,000 attorneys in America to achieve 2 Top 100 National Jury Verdicts between 2014 and 2016, and, the only one who was legally blind. He has also collected more than 1/3 of a billion dollars on behalf of his healthcare clients, built a 40 person law firm in a little over a year in his twenties, created the most rapidly successful training and development program from his coaching school, publicly spoken more than 1,000 times to audiences that are consistently shocked to “see what they didn’t see” in their lives, careers, and businesses. Mr. Callagy is the Founder and CEO of Callagy Law, a more than 100+ team with offices in 5 states, a charitable foundation, the investment company Callagy Enterprises, and Callagy Training and Development, which empowers and co-creates results that fulfill dreams through his unparalleled human breakthrough technologies. Additionally, Mr. Callagy is the world’s greatest 3 minutes online in his 20/20 Vision video series, and, is the host of Sean’s 20/20 Vision podcast. Mr. Callagy’s causes include creating unity through truth with empathy, dramatically reducing the unemployment rate for the blind, and leading a “Mastery Movement” that challenges you to “see what you don’t see”. Perhaps most notably and at the core of his highest level of gratitude, is Mr. Callagy’s commitment to his family and life balance. While creating his professional successes, Mr. Callagy regularly hosts and leads holidays and unique experiences for his extended family, and he coached and attended virtually all of his three children’s more than 1,000 sporting events and activities over the past 15 years. Creating the life YOU want, with the awareness that contribution and growth truly energize and empower the heart and soul, is at the root of Sean’s mission. Mr. Callagy is now on a mission to influence influencers to merge ecosystems so one plus one equals a trillion relationships that make the world an even greater place.   Follow Sean at: www.SeanCallagy.com Facebook: https://www.facebook.com/seancallagyunblinded/   Follow Scott at: www.ScottMartin.org / www.instagram.com/scottmartin_org  Linkedin: https://www.linkedin.com/in/scottadammartin/ Groundswell Podcast: www.Groundswell.fm 

This is part 2 of 3 with Sean Callagy sharing with me how Process Mastery impacts business growth acceleration. In this 3 part Series I met (and surfed) with Sean Callagy who is considered one of  most successful lawyers in the US who has designed a proven process to accelerate your business growth. The 3 topics I cover (over 3 podcasts) are Personal Mastery, Process Mastery and Influence Mastery all of which work together and get you  what Sean has coined... "More time, more money with more magic" to sustainably grow your success.  Sean Callagy is an entrepreneur, national speaker, philanthropist, one of America’s top trial attorneys, online personality, and creator of various peak performance technologies. Oh, and he’s a legally blind warrior and adventurer. For 23 years, aided by his unique insights, love for people, ability to “see” and create transformational breakthroughs, Sean has achieved and co-created an incredibly diverse variety of unique successes. Sean has been favorably compared to some of the top speakers and influencers in the world. As a byproduct of his technologies, Mr. Callagy is one of only two attorneys out of 1,220,000 attorneys in America to achieve 2 Top 100 National Jury Verdicts between 2014 and 2016, and, the only one who was legally blind. He has also collected more than 1/3 of a billion dollars on behalf of his healthcare clients, built a 40 person law firm in a little over a year in his twenties, created the most rapidly successful training and development program from his coaching school, publicly spoken more than 1,000 times to audiences that are consistently shocked to “see what they didn’t see” in their lives, careers, and businesses. Mr. Callagy is the Founder and CEO of Callagy Law, a more than 100+ team with offices in 5 states, a charitable foundation, the investment company Callagy Enterprises, and Callagy Training and Development, which empowers and co-creates results that fulfill dreams through his unparalleled human breakthrough technologies. Additionally, Mr. Callagy is the world’s greatest 3 minutes online in his 20/20 Vision video series, and, is the host of Sean’s 20/20 Vision podcast. Mr. Callagy’s causes include creating unity through truth with empathy, dramatically reducing the unemployment rate for the blind, and leading a “Mastery Movement” that challenges you to “see what you don’t see”. Perhaps most notably and at the core of his highest level of gratitude, is Mr. Callagy’s commitment to his family and life balance. While creating his professional successes, Mr. Callagy regularly hosts and leads holidays and unique experiences for his extended family, and he coached and attended virtually all of his three children’s more than 1,000 sporting events and activities over the past 15 years. Creating the life YOU want, with the awareness that contribution and growth truly energize and empower the heart and soul, is at the root of Sean’s mission. Mr. Callagy is now on a mission to influence influencers to merge ecosystems so one plus one equals a trillion relationships that make the world an even greater place.   Follow Sean at: www.SeanCallagy.com Facebook: https://www.facebook.com/seancallagyunblinded/   Follow Scott at: www.ScottMartin.org / www.instagram.com/scottmartin_org Linkedin: https://www.linkedin.com/in/scottadammartin/ Groundswell Podcast: www.Groundswell.fm