Podcast appearances and mentions of robbie kellman baxter

Scott discusses the boxing controversy at the Olympics. Also Brian Moody from Kelly Blue Book helps you find a new car, and Robbie Kellman Baxter predict the future of the Reds on television.

Scott discusses the boxing controversy at the Olympics. Also Brian Moody from Kelly Blue Book helps you find a new car, and Robbie Kellman Baxter predict the future of the Reds on television.

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. All Business. No Boundaries. The DHL Supply Chain Podcast Welcome to All Business. No Boundaries, a collection of supply chain stories by DHL...Listen on: Apple Podcasts SpotifySupport the Show.

Get your own .BIO domain name for a low price at Porkbun! go to https://porkbun.com/TheJourney24 Post your job for free at LinkedIn.Com/DIVINE  This week, Morgan is joined by Robbie Kellman Baxter, expert on all things subscriptions and memberships, to uncover the secrets to mastering these business models. From her work with Netflix to the multiple books she's written on the subject, Robbie is bringing her wealth of experience and knowledge to The Journey Podcast. Through the episode, Robbie delves into the many factors business leaders must consider when determining whether to add a subscription or membership component to their offerings. She also breaks down the three possible elements of subscriptions: commerce, content, and community, and explains why delivering true value tailored to customers' needs is necessary for success. Robbie and Morgan discuss innovative membership ideas specifically for Afrotech, examining the desire of many members for exclusive access instead of discounts. Robbie sheds light on the strategic role of free offerings in a "freemium" model, clarifying the limited scenarios where providing something for free makes sense. Robbie also addresses a common challenge many influencers face when creating content behind a paywall, explaining that not all content lends itself to a paid subscription. She shares strategies to intentionally design a subscription model that clearly communicates its value, ensuring subscribers remain engaged and loyal. If you've been wanting to add or improve upon a subscription or membership offer in your business, this episode is a must-listen! Tune in to learn how to craft a subscription model that not only attracts customers but keeps them coming back for more, straight from one of the industry's leading experts. If you find the episode valuable, make sure to leave a five-star rating and review for the podcast wherever you listen! More from Robbie: https://robbiekellmanbaxter.com/ https://www.linkedin.com/in/robbiekellmanbaxter/ https://www.instagram.com/robbiekellmanbaxter/

Are you thinking about shifting your business from hourly rates to a subscription model? One key aspect to consider is how this change can impact the value of your business when it's time to sell. Robbie Kellman Baxter, a top expert in subscription-based pricing models, dug into the significance of subscription revenue on a company's valuation. It's not a quick fix; it's an investment in the long-term value of your business. Transitioning from product-based or deliverable-based revenue to a subscription model takes time and patience. It's about nurturing enduring relationships with clients, which eventually reflects positively on your bottom line. This shift in revenue model isn't an overnight solution; it's a strategic move that demands foresight and a commitment to long-term value creation. If you're considering this shift, now is the time to experiment, gauge the potential impact, and see if you're prepared for the investment it demands. The earlier you start, the sooner you lay the foundation for a more robust and valuable business in the future. Watch the episode here: https://succession.plus/uk/podcasts-uk/robbie-kellman-baxter/ If you would like to learn more about how to start preparing your business, then you can get more information here: It All Begins with Insights. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you thinking about shifting your business from hourly rates to a subscription model? One key aspect to consider is how this change can impact the value of your business when it's time to sell. Robbie Kellman Baxter, a top expert in subscription-based pricing models, dug into the significance of subscription revenue on a company's valuation. It's not a quick fix; it's an investment in the long-term value of your business. Transitioning from product-based or deliverable-based revenue to a subscription model takes time and patience. It's about nurturing enduring relationships with clients, which eventually reflects positively on your bottom line. This shift in revenue model isn't an overnight solution; it's a strategic move that demands foresight and a commitment to long-term value creation. If you're considering this shift, now is the time to experiment, gauge the potential impact, and see if you're prepared for the investment it demands. The earlier you start, the sooner you lay the foundation for a more robust and valuable business in the future. Watch the episode here: https://succession.plus/uk/podcasts-uk/robbie-kellman-baxter/ If you would like to learn more about how to start preparing your business, then you can get more information here: It All Begins with Insights. Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you like to know the inner workings of today's Membership and Subscription Economy? Join Robbie Kellman Baxter and me on Wednesday, April 3rd, from 10 to 11 A.M. Central Time U.S. Our conversation will be about her remarkable life journey and why the membership and subscription economy models are so successful in today's business model. Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm. She helps companies use subscription pricing, digital communities, and freemium models to build deeper customer relationships. For over 21 years, she has worked with over 100 organizations in over 20 industries. Robbie has presented globally as a keynote speaker at major conferences, association meetings, trade shows, elite universities, and private audiences at many of the world's most well-known companies. She hosts the podcast “Subscription Stories,” where she interviews business leaders to discuss how they use subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue. Robbie also developed and taught nine video courses for LinkedIn Learning on business topics ranging from innovation to customer success and membership. Robbie's first book, “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue,” was named one of the top ten marketing books of all time by BookAuthority. Her second book, The Forever Transaction, walks readers through every step of the subscription business process. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College. She was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow, and a Silicon Valley product marketer.

Today's first episode of Season 4 is about understanding the subscription economy and how companies have changed over the years. Join Dave and Carly as they welcome guest Robbie Kellman Baxter, the author of two books, including “The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave” and “The Membership Economy.” Robbie has worked on subscription programs with renowned organizations like Netflix, the NBA, Microsoft, and The Wall Street Journal. Kellman Baxter is the host of “Subscription Stories,” where she interviews business leaders about how they're using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way. Topics in today's episode include: The best examples of for-profit and non-profit subscriptions.  How the world of subscriptions has changed over the past ten years. Advice for anyone starting a subscription at a for-profit or non-profit.  Robbie's experience and knowledge from 20 years in the industry and having worked with over 100 companies. To learn more about Robbie, check out her website here:  https://robbiekellmanbaxter.com/  We hope you enjoy our conversation with Robbie Kellman Baxter! Season Four of the Purpose & Profit Podcast is brought to you by: MASTERWORKS At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency. VIRTUOUS Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it's their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.  IMAGO CONSULTING Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport. Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

Bob Fraser, co-founder and chief financial officer at Aspen Funds, says the market has gotten excited and ahead of itself, so that it could spend the early part of the year mostly at a standstill, but he also doesn't see much downside risk, with neither a recession nor a crash in the offing.  Ultimately, Fraser thinks the market will end the year up, though not as much as it gained in the year we just completed. Also on the show, subscription expert Robbie Kellman Baxter talks about how companies take steps to get consumers hooked and to make it hard for them to wriggle off of the regular payment cycle, and she offers tips for protecting yourself from subscription overload, plus Chuck makes his market and economic forecasts for the year ahead.

If you've ever wanted to create recurring revenue inside your business you'll want to listen to today's episode of Built to Sell Radio. The show is the third in our three-part expert series and features a conversation between John Warrillow, the author of The Automatic Customer: Creating a Subscription Business in any Industry, and Robbie Kellman Baxter, the author of The Membership Economy and The Forever Transaction -- two of the world's leading experts on subscription models in one episode.

If you didn't have enough subscriptions already well the parent company of Facebook might have another one for you. Robbie Kellman Baxter is a subscription model analyst and joined us to explain the potential change.

With the price of seemingly everything on the rise and wages staying stagnant for most of the workforce, many are having to find a side hustle just for financial stability. Plus, we talk with Alexandrea Ravenelle and Robbie Kellman Baxter.

This week we're talking the membership economy with the knowledgable expert, Robbie Kellman Baxter. In this explained episode, Erica and Robbie chat through what exactly the membership economy is, why Robbie thinks those companies are best set up for success in the coming decade, and how Robbie coins terminology that the industry adopts. She has a fascinating path starting off in consulting and carving her niche as the world's expert on the membership economy.Robbie Kellman Baxter helps companies leverage subscription pricing, digital communities, and freemium models to build deeper relationships with customers. Over the past 21 years, she has worked with over 100 organizations in over 20 industries like the National Basketball Association, Hagerty, The Wall Street Journal, Microsoft, and Ingram Micro.  As a keynote speaker, she has presented globally at major conferences, association meetings, trade shows and elite universities as well as to private audiences at many of the world's most well-known companies. She hosts the podcast, “Subscription Stories,” where she sits down with business leaders to discuss how they're using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue. Robbie has also developed and taught nine video courses for LinkedIn Learning on business topics ranging from innovation to customer success and membership.Her first book, “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue,” anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. It was named a top 10 marketing book of all time by BookAuthority. Her second book, “The Forever Transaction,” takes readers through every step of the subscription business process – from initial start-up or testing of a new model to scaling the operation for long-term growth and sustainability. Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow, and a Silicon Valley product marketer. She received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College. Twentysomethings, tune in now for a jam-packed chat on all things membership economy.Follow Us!Robbie Kellman Baxter: @robbiebaxBuy The Membership Economy hereBuy The Forever Transaction hereErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

Check out Robbie's mentoring subscription and The Forever Transaction book.

Wondering how to succeed in a subscription business? In this episode, you'll hear from the authority in subscription business models. You'll learn how to identify the long and short-term problems that your customer most needs your support with, the cost value of meeting those needs with your product or experience, and the impact that subscriptions can have on your customer's experience, so you can provide continuous value with a forever transaction.  Robbie Kellman Baxter is a consultant, instructor, author and speaker. She wrote two bestselling books The Membership Economy and The Forever Transaction, hosts the podcast Subscription Stories, and has developed ten courses for LinkedIn Learning. Robbie has more than 20 years' experience providing strategic business advice to major organizations, including Netflix, Microsoft and the Wall Street Journal. She has been focused on subscription and membership models for the past twenty years. She earned her MBA from the Stanford Graduate School of Business, and she graduated with honors from Harvard College. You can find more about Robbie on her website https://robbiekellmanbaxter.com/  Whether you are creating, managing, or simply using subscriptions, you don't want to miss this eye-opening episode!  

The Inception of Netflix's Subscription Model, with Robbie Kellman Baxter, Best-Selling Author of The Forever TransactionSubscriptions are the norm in 2023.But it wasn't always that way.Behind every genius model is someone. Someone who made things the way they are by changing the way they were.And in the case of the brilliant shift to a membership economy that Netflix led, and millions of others followed, the “someone” behind that move was our guest today, Robbie Kellman Baxter.It was such an honor to dive into a personal conversation with Robbie, who is known for her #1 best-selling books The Forever Transaction” and “The Membership Economy”, but today we get to experience Robbie's insights on not just subscriptions, but education, digital community, and even poetry.You're in for a treat.From Poetic Verses to Subscription ExpertiseIn the late 1980s, Robbie's parents encouraged her to pursue her passions and study whatever interested her.They believed in her ability to forge a successful career, regardless of her chosen field.With this support, Robbie embarked on a journey into the world of poetry...As she entered the job market after college, she faced condescending questions during interviews, such as being asked if her passion for poetry would distract her from her work. Despite such challenges, Robbie's dedication and impressive track record of achievements eventually landed her a job.“People mostly you get your next job based on what you've done prior to that. Sometimes school is a signaling factor. And what I always said about poetry as a signaling factor is that I am, I have an ability to do a close read...to see patterns and draw conclusions.” --- Robbie BaxterTo thrive in the independent consulting realm, she understood the importance of establishing a personal brand and becoming an expert in a specific area.It was during this phase that Robbie discovered her passion for subscriptions and membership models, which she has been actively involved in for over two decades.“If you want to be a successful independent in this world, you have to have a brand and you have to be an expert on something and be known for something. Eventually I sort of found my way into subscriptions and membership about 22 years ago. And it's been a really fun journey.” --- Robbie Baxter Today, Robbie's expertise lies in the realm of subscriptions, where her skills as a writer and researcher come to the fore.Robbie's JourneyRobbie shared her experience of working at three different tech companies after graduating from business school.In retrospect, these companies operated under recurring revenue models, similar to today's SaaS companies. When faced with a layoff, her immediate focus was on financial stability to support her mortgage and family. Initially, she was open to any work that could provide income. However, she realized the need to specialize and become an expert in a specific area. “Now that I'm more comfortable that I can make a living as a contractor, consultant, where am I going to focus? I need a focus. I need to be an expert on something.” --Robbie BaxterThe turning point came when she began working with Netflix as an independent consultant.Witnessing Netflix's relentless dedication to customer retention and its profound impact on...

Kicking off the second hour, Robbie Kellman Baxter, Subscription & Membership Model expert, joins the show. Matt Pauley is in studio to talk Cardinals baseball, and what the Cardinals' trade deadline outlook could look like.

In this segment from The Show, Chris and Amy chat with Robbie Kellman Baxter, about how to manage your subscriptions, and why it's getting out of hand.

Explore the world of subscription models and their potential pitfalls. From losing profits from your best customers switching to the subscription model to ensuring that customers are not abusing the service, we discuss how experimentation and testing is needed to find the ideal customer and mitigate these risks. We also look at how retention strategies, market research, and ease of cancellations play a key role in the success of subscription-based businesses. Featuring expert advice on how to match customer goals with added value offerings, set expectations, and price effectively, this episode offers invaluable insights for all business owners. We also take a deep dive into Netflix's customer-centric approach and how their focus on retention is crucial to their success. Tune in to learn how to avoid common pitfalls and create meaningful recurring revenue.Timestamps[00:03:24] The Customer Centricity of Netflix[00:06:31] "The Importance of Easy Subscription Cancellations"[00:12:15] "LinkedIn: Connecting Across Generations and Industries"[00:20:50] "Keeping it simple: Avoiding subscription pitfalls"[00:25:27] "Unlocking the Benefits of Subscriptions - Coffee, Wine, Seltzer"[00:29:26] Maximizing Retention Rates for Subscription Services[00:37:00] "Expert Tips for Testing Subscription Models"[00:40:09] "Small Businesses' Advantage: Knowing Customers for Success"Show Linksrobbiekellmanbaxter.comlinkedin/robbiekellmanbaxterBook: The Forever TransactionBook: The Membership EconomySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Robbie Kellman Baxter is an Advisor to the world's leading subscription-based companies, a Keynote Speaker and Author of The Membership Economy and The Forever Transaction. She is also the Host of Subscription Stories Podcast. In this episode, Robbie discusses the significance of upholding ethical standards when implementing a subscription business model, as it greatly affects the company's long-term viability.   Why you have to check out today's podcast: Learn about the unethical practices in subscription pricing and their long-term implications for your business Find out effective price segmentation strategies that can be applied to your subscription-based business model Know why these companies are the best models when it comes to subscription pricing   “Have a rationale for your pricing structure that you would be comfortable showing to a loved one who is a customer.” - Robbie Kellman Baxter   Topics Covered: 01:49 - What drove her entry into Pricing 04:28 - Why some companies make it hard for subscribers to cancel and what is it's negative implication in the long run 08:12 - Bad karma as a consequence of hiding a cancellation button  09:20 - Discussion around an advancing legislation on making it easier to cancel subscriptions anytime 11:11 - Understanding price segmentation in a subscription pricing 17:20 - How she negotiates when buying a car, for instance, knowing someone else paid a different price for that 19:20 - Price segmentation discussion around Everyday-Low Price[EDLP] versus High-low Price 21:09 - Discussing pricing segmentation used by Netflix and news organizations 23:25 - Another price segmentation point of discussion [based on where you live and how busy these areas are] 26:06 - Case in point at Macy's on price differential as the topic of discussion 27:51 - What makes her price sensitive even when she's non-price sensitive 29:20 - Robbie's best pricing advice   Key Takeaways: "I tried to explain to them how [putting some friction into your cancellation process] in the short-term does work, in the long term, it kills your business. It kills your reputation, it ruins the trust." - Robbie Kellman Baxter “Whatever it took to get you in there, it should take you out. If you can sign up any day of the week, any time of day, you shouldn't be required to cancel Tuesdays between two and four.” - Robbie Kellman Baxter “Where I come down on differentiated pricing or segmented pricing is if you can explain it to somebody. If your mother would be okay with being on the high end of that pricing and understanding why you're doing it, then I'm okay with it.” - Robbie Kellman Baxter   People / Resources Mentioned: SiriusXM: https://www.siriusxm.com/ Wells Fargo: https://www.wellsfargo.com/ Suzi Watford: https://www.linkedin.com/in/suzi-watford-18547817/ Dow Jones Wall Street Journal: https://en.wikipedia.org/wiki/Dow_Jones_%26_Company Booz Allen: https://www.boozallen.com/ Macy's:https://www.macys.com JCPenney: https://www.jcpenney.com/ Netflix: https://www.netflix.com/   Connect with Robbie Kellman Baxter: Website: https://robbiekellmanbaxter.com/ LinkedIn: https://www.linkedin.com/in/robbiekellmanbaxter/ Email: rbaxter@peninsulastrategies.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

On the podcast, we talk with Alice Muir about how best to onboard premium users, what lifecycle optimization looks like both tactically and strategically, and how to spot users before they churn. She shares insight into why focusing on CRMs for win-back strategies is only part of the story, and the best campaigns to entice users to stick with their subscriptions.Top Takeaways:

Why is the subscription model thriving in just about every consumer-facing sector yet in the arts is on the decline? Aubrey takes this question to Robbie Kellman Baxter, the world's leading expert on subscription models. Baxter coined the term “membership economy,” and has worked with all kinds of subscription brands we all know and use ourselves (Netflix, Wall Street Journal, Strava, and even the NBA)What can we do to make subscriptions more effective like these other brands? Aubrey and Robbie explore four areas where the arts are doing it differently, and what we can do to update our own practices to maximize the important revenue streams we need: subscriptions, memberships, and donations.Special thanks to CourseStorm for their support of this podcast.Resources:The Forever TransactionThe Membership Economy

How many times have you heard the suggestion "we should try the Netflix model" and wondered what exactly that means? Adapting and adopting pricing models is a perennial conundrum in the membership world but today Elisa and Andrew are joined by the global subscription guru, Robbie Kellman Baxter, who talks us through the issues and opportunities of designing subscription-based membership offerings. Robbie's books are The Membership Economy  and The Forever Transaction; her regular podcast is Subscription Stories; and you can read her recent article in Associations Evolve 2023 and Beyond here.Support the show

Hey it’s Robbie Kellman Baxter, host of the Subscription Stories podcast. Season 5 is launching soon, but while you wait, catch up on our most recent season. Season 4 has some of our listener’s favorite episodes ever. We opened the season with two thought leaders, Nir Eyal, author of Hooked and Indistractible, and Tiffani Bova, Salesforce Global Evangelist. If you’re interested in the technical side of building forever transactions, you’ll love hearing from, Piano’s Travor Kaufman and Optimized Payment’s Paul Larsen, experts in operationalizing online subscriptions and billing. And there were some great practitioners with years of “in the trenches” experience leading Membership Economy businesses—LinkedIn Learning’s Jill Raines, Fuzzy’s Zubin Bhettay, and Product Leader Caitlin Roman, most recently of The Athletic. If you haven’t listened to those episodes—I encourage you to check them out. And if you like them, please be sure to rate and review them on Apple iTunes or Apple Podcasts—that helps me, and makes it easier for others to find the podcast. This spring, I’m hard at work to make sure that Season 5 is the best and most practical season of Subscription Stories so far. You’ll hear from Mighty Network’s Gina Bianchini, our most popular guest ever returning to talk about her new book, Purpose, as well as Rod Cherkas of Hello CCO sharing the Chief Customer Officer’s Playbook, and Dan Zavorotny, founder of Nutrisense, sharing a new model for metabolic health. And that’s just the beginning. To make sure you don’t miss a thing, Follow Subscription Stories wherever you get your podcasts—just tap on the Follow or Subscribe button. Thanks for your support, and thanks for listening to Subscription Stories. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook

In this episode, Tom reviews the interview between Paula and Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models. Listen in to understand why program managers should consider offering subscriptions or paid for memberships to remain competitive. Robbie is a bestselling author, speaker and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix and other notable brands. She is the author of The Membership Economy and The Forever Transaction and host of the podcast, Subscription Stories: True Tales from the Trenches. Hosted by Tom Peace. Show Notes : 1) Robbie Kellman Baxter 2) Website: robbiekellmanbaxter.com 3) The Membership Economy 4) The Forever Transaction 5) Subscription Stories: True Tales from the Trenches. - Podcast 6) #177: Subscription Programmes as a Must-Have Tool for Brand Success

Discover customer-centric insights in this episode with Robbie Kellman Baxter, renowned for her expertise in the membership economy. Delve into her definition of success, pivotal moments that shifted her perspective, and her theory on success. As the author of bestselling books "The Forever Transaction" and "The Membership Economy," she has consulted for industry giants like Netflix, Fitbit, and Microsoft, offering valuable advice on building prosperous membership and subscription models. Robbie's journey emphasizes understanding the customer's journey, embracing failure as a teacher, and achieving success through consistency and focus. "Think about where you're going and then work your way backward," she suggests. About Robbie BaxterRobbie Kellman Baxter is a consultant, author and speaker. She is also the author of The Membership Economy and The Forever Transaction and hosts the podcast Subscription Stories. Robbie has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft and Consumer Reports. She has been focused on subscription and growth strategies for the past decade. Baxter has been featured in the Wall Street Journal and on CNN. She earned her MBA from the Stanford GSB and graduated with honors from Harvard College.Please click here to learn more about Robbie Kellman Baxter.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Robbie Kellman Baxter is a consultant, author and speaker. She is also the author of The Membership Economy and The Forever Transaction and hosts the podcast Subscription Stories. Robbie has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft and Consumer Reports. She has been focused on subscription and growth strategies for the past decade. Baxter has been featured in the Wall Street Journal and on CNN. She earned her MBA from the Stanford GSB and graduated with honors from Harvard College.Please click here to learn more about Robbie Kellman Baxter.About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. That's why Brad has created 90 Days To Revolutionize Your Life – It's 30 minutes a day for 90 days, teaching you his 30 years experience on investing, business and life.Follow Brad on Social Media:YouTubeInstagramFacebookLinkedInTikTokTwitter30X LifeBrad Sugars' Entrepreneur University For more information, visit Brad Sugars' website: www.bradsugars.com The Big Success Podcasthttps://businessinnovatorsradio.com/the-big-success-podcast/Source: https://businessinnovatorsradio.com/ep-1-robbie-kellman-baxter-the-big-success-podcast-with-brad-sugars

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.

Hey, it’s Robbie Kellman Baxter, host of the Subscription Stories Podcast. I wanted to just reflect on some of my favorite moments of season 3 and also share a sneak peek at Season 4. We packed a lot into this season, truly something for everyone. We opened the season with David Lorsch, the Chief Revenue Officer of Strava, the world’s largest athletic community, talking about how to upgrade freemium subscribers to premium. If you’re interested in how the membership economy is transforming Health & Wellbeing, you’ll also enjoy my conversations with Ben Foster of Whoop, Joanna Strober of Midi Health, Bryan Welch of Mindful,org and Matthew Mengerink of Thirty Madison. If you’re building subscriptions around great content, check out my conversation with Ariel Zirulnick, who led the 4-year long Membership Puzzle Project which identified best practices in building deep, trusted relationships with readers of newspapers around the globe. You’ll also learn about key metrics and cultural tactics for building a member-first team from Mayur Gupta, the CMO of Gannett, and about building a membership bundle from Outside’s Tommy O’Hare (who happens to be a former Olympian). And if your startup is looking for a great story to build traction, listen to my conversation with Chief Storyteller at GoodTrust, Daniel Sieberg Venture investor Ira Ehrenpreis had a lot to share about the power of profit and purpose in creating iconic companies like Tesla, The RealReal and Bellwether coffee. And Rafat Ali, CEO of the Skift talked about the power of subscriptions in travel and hospitality. For those of you who like to nerd out--Season 3 was like a PhD in subscriptions, with several experts on the cutting edge of markets and trends—Wharton Professor and author of the CustomerCentricity Playbook Peter Fader, as well as Harvard Business School’s Marco Bertini, with whom I have had many spirited discussions about pricing for outcomes and his new book The Ends Game, Google’s Chief Measurement Strategegist Neil Hoyne, whose new book Converted is a must-read for any subscription practitioner, Patrick Campbell, founder of Profitwell, who uses data to go deep on customer retention, and my old friend and colleague Bob Baxley, a leading Silicon Valley product designer and educator who has led design teams at Apple, Pinterest and now Thoughtspot. If you haven’t listened to those episodes—I encourage you to check them out. And if you like them, please be sure to rate and review them on Apple iTunes or Apple Podcasts—that helps me, and makes it easier for others to find the podcast. This summer, I’m hard at work to make sure that Season 4 is the best and most practical season of Subscription Stories so far. You’ll get to learn about building habits through your products with Nir Eyal, bestselling author of Indistractible and Hooked. You’ll see how to use employee-centricity to grow customer engagement and retention with Salesforce global growth and innovation evangelist, Tiffani Bova. Employee Experience is an often overlooked lever in building great business models as well as the subject of Tiffani’s forthcoming book. And you’ll learn some of the secrets that have made LinkedIn such a powerhouse in the Membership Economy. That’s just the beginning. To make sure you don’t miss a thing, Follow Subscription Stories wherever you get your podcasts—just tap on the Follow or Subscribe button. Thanks for your support, and thanks for listening to Subscription Stories. Love the show? Subscribe, rate, review, and share!

Subscriptions are ubiquitous today. From streaming services to wellness to F&B and productivity, most of us have subscriptions to match our lifestyles. But have you ever wondered just how much thought goes into the layers of subscription apps - from pricing to marketing, to early user experience to ongoing personalization?In today's episode, we're in conversation with Robbie Kellman Baxter, author of the books  "The Membership Economy” and “The Forever Transaction,” and founder of Peninsula Strategies. What's fascinating is that Robbie has worked with offline and non-digital subscription services as well as SaaS and consumer subscription companies, including Netflix in the relatively early days of their subscription model. She is able to connect the dots of the elements that make for a great subscription business and experience, be it online or offline, in app or on the web.KEY HIGHLIGHTS

Today's guest on The Shane Sams Show is Robbie Baxter, author of The Membership Economy–a book which predicted the rise of subscription services like Netflix and was literally our membership bible for growing our first membership site into a million dollar membership! Jocelyn and I went to a conference in the Philippines, hosted by Chris Ducker, called Tropical Think Tank. We went just to get around other entrepreneurs and see what they were doing. We were sitting at a table with James Schramko and I started telling him about what were selling, that it was going well, but that it was also very high-energy. He flat out told us it was a membership, all we needed to do was sell it once and have people pay you forever. He told us to read The Membership Economy by Robbie Kellman Baxter on our way home. So, of course, I read the whole thing on our way back to the Philippines. And, read it all in one sitting. I knew when we closed the book that we had to do what this book said, as soon as possible. And, then in June of 2015, as soon as we got home, we implemented the membership model into each and every one of our four businesses. Within 30 days of opening our membership, we had over 1,000 members, paying an average of $49 to $99 a month, and it's been that way ever since. Now, we've helped over 3,000 people do the same thing in the last 5 years.  All of that literally came from us reading The Membership Economy by Robbie Kellman Baxter. In today's episode we dive deep into when and where you should use free trials, pricing your membership, and we discuss her new book, The Forever Transaction. We are going to talk about all things memberships with the person who literally wrote the book on the membership model. In today's episode you'll learn: What the Membership Economy is all about The difference in headline benefits and engagement benefits Why the free trial can help or hurt you Why friction is key to attracting quality members The Forever Transaction How to evolve your offerings How to engage and retain your members If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com and https://www.FlippedLifestyle.com!  Follow Shane on twitter @shane_sams.

Levels Head of Business, Maz Brumand, sat down with speaker and bestselling author of “The Membership Economy,” Robbie Kellman Baxter. They chatted about the idea of membership as well as how it relates to Levels and our business model. Become a Levels Member – levelshealth.com Learn about Metabolic Health – levelshealth.com/blog Follow Levels on Social – @Levels on Instagram and Twitter

Most people today have a subscription to some product or service. Or leaching a streaming subscription from a friend or family member… No judgment. But when we think about subscription services as a business, what keeps us renewing month after month and how can businesses continue to improve that experience? We speak with Robbie Kellman Baxter, Strategy Consultant at Peninsula Strategies, and author of "The Membership Economy" and "The Forever Transaction", about businesses transitioning to subscription-based, the associated benefits, and the challenges those businesses will have to navigate. In this episode, we discuss: Discussing a subscription based economy Cultural changes for businesses moving to subscription-based How to leverage data effectively Advice to the audience Now that you know the benefits of subscription-based and how to transition your business, are you ready to learn how to build trust and confidence with your content strategy or how to optimize your tech stack? Check out the full list of episodes: The B2B Revenue Executive Experience. 

In this week's episode of Subscriptions: Scaled, we discuss the subscription industry with Robbie Kellman Baxter, founder of Peninsula Strategies LLC and author of The Membership Economy.Robbie is an industry expert and is a speaker, author, and consultant on subscriptions. Throughout the episode, we learn about Robbie's experience in the sector and her advice for brands that are currently using or hoping to use a subscription model.The episode begins with Robbie sharing why she believes subscriptions are so relevant today. She also discusses why many businesses are deciding to turn to subscriptions. Robbie also talks about the growth of subscription technology.Robbie discusses how the subscription industry has changed over the past five to ten years. She explains that thanks to new technology, creating a subscription model is easier than ever for businesses.Throughout the episode, Robbie advises businesses on best practices for creating a subscription model. She also discusses the different types of subscriptions available, including models she doesn't believe will work particularly well.Robbie also discusses subscription fatigue. This refers to a potential 'tiring' of consumers signing up for subscriptions.Learn all about the subscription industry by tuning into the latest episode of Subscriptions: Scaled with Robbie Kellman Baxter, founder of Peninsula Strategies LLC and author of The Membership Economy.Peninsula StrategiesThe Membership Economy Ready to get started with Rebar?Head to rebartechnology.com or email  info@rebartechnology.com to schedule a call today.

On this episode, we chat with the world's leading membership and subscription economy expert Robbie Kellman Baxter about ways to create patients for life within your practice. Robbie is the founder of Peninsula Strategies and has worked with large  companies and organizations alike, including Netflix, Electronic Arts, Microsoft, The Wall Street Journal, SurveyMonkey, and The National Restaurant Association. Key Takeaways:The Membership Economy focuses well beyond the transaction. It's about creating long-lasting customer relationships so the individual gets all their future needs from one business. Your patients always have choice, so you have to optimize your business around their long term desired outcomes.When you have a patient that refuses to return for a comprehensive exam, really be curious about why. Understanding why they leave is critical to your long term success in meeting patient needs.Take the time to define who your best customers are and who are your middle of the road customers. What are the differences between them? Re-evaluate your onboarding/ engagement process. Are there areas you can improve?Remember to meet the patients' needs when they're in the awareness phase of the patient journey. What Robbie is reading: Presenting Virtually by Patti SanchezThe Long Game by Dorie ClarkCrossroads by Jonathan FranzenRobbie's Books:The Forever TransactionThe Membership Economy 

Repeat business is the lifeblood of successful enterprises. But a new generation of entrepreneurial leaders are recognizing a higher level of customer loyalty: The Forever Transaction.  On this episode of the Customer Experience Advantage Podcast, I have a fascinating conversation with Robbie Kellman Baxter, a pioneer of the “membership economy.” In fact, she coined the term. Robbie has helped some of the biggest brands build their membership models. We talk about the growth of the membership and subscription business models, why they work and for whom they don't.   If you have aspired to the reoccurring, and predictable revenue of a membership business model, tune into this powerful conversation with a brilliant business strategist. You can find David Avrin on, www.davidavrin.com www.linkedin.com/in/davidavrin www.twitter.com/DavidAvrin www.facebook.com/therealdavidavrin www.instagram.com/therealdavidavrin You can find Robbie Kellman Baxter on, https://www.linkedin.com/in/robbiekellmanbaxter/ https://twitter.com/robbiebax https://robbiekellmanbaxter.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Every entrepreneur or budding strategist talks about creating a subscription model for their business, but few know how to get started. Robbie Kellman Baxter is an expert in the area of subscription models and knows what it takes to get it right. Her work projects include Netflix, Oracle, eBay, and many other well-known brands. She's written two books on the subject and has spoken at organizations around the world. Here is your unique chance to learn about what it takes to build a subscription business, understand the questions you must answer, and begin to put the right pieces into place. Learn more about her work at www.RobbieKellmanBaxter.com

As CSPs look for new business opportunities and models, author Robbie Kellman Baxter says the focus needs to be on the member, not the model.  

Robbie Kellman Baxter is a consultant, author and speaker. She is also the author of The Membership Economy and The Forever Transaction, and hosts the podcast Subscription Stories. Robbie has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft and Consumer Reports and has worked in or consulted to clients in more than twenty industries. She has been focused on subscription and growth strategies for the past decade and coined the popular business term “Membership Economy," which is now being used by organizations and journalists around the country and beyond.  Robbie has been featured in the Wall Street Journal and on CNN. She earned her MBA from the Stanford GSB, and graduated with honors from Harvard College. In this podcast she shares: Why you should consider evolving your business model from a transaction-based one into a membership-based one What she learned from working with Netflix and other member-based companies across a range of industries Why evolving into a membership model is not just about changing your pricing structure, but requires you also looking at making three others sets of changes __________________________________________________________________________________________"You have to think about the impact on the products that you offer, the processes that you use internally, the metrics that you educate your leadership and your board to focus on all of that needs to change as well. If you're [moving toward a membership model], it's not as simple as taking the products you have and slapping a subscription price on it."-Robbie Baxter__________________________________________________________________________________________Episode Timeline:00:00—Introducing Robbie Baxter + The topic of today's episode2:00—If you really know me, you know that...2:31—What is your definition of strategy?4:31—What got you interested in strategy?5:51—What are you most well-known for?7:53—Can you paint a picture for us of how a business could become a membership economy business?11:43— What is the key lesson or takeaway from your work?13:09—How do you align your metrics, business processes and products to a membership economy model?14:30—Can you be both transactional and subscription, or do you have to choose between two worlds?15:54—Of all the strategic advice that you've gotten, what has been most impactful?17:04—Where can people connect with you and what are you working on now?__________________________________________________________________________________________Additional Resources:Subscription Stories podcast: https://robbiekellmanbaxter.com/podcast-2/Personal website: https://robbiekellmanbaxter.com/LinkedIn: https://www.linkedin.com/in/robbiekellmanbaxter/

Robbie Kellman Baxter is a consultant, author and speaker. She is also the author of The Membership Economy and The Forever Transaction, and hosts the podcast Subscription Stories. Robbie has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft and Consumer Reports and has worked in or consulted to clients in more than twenty industries. She has been focused on subscription and growth strategies for the past decade and coined the popular business term “Membership Economy," which is now being used by organizations and journalists around the country and beyond.  Robbie has been featured in the Wall Street Journal and on CNN. She earned her MBA from the Stanford GSB, and graduated with honors from Harvard College. In this podcast she shares: Why you should consider evolving your business model from a transaction-based one into a membership-based one What she learned from working with Netflix and other member-based companies across a range of industries Why evolving into a membership model is not just about changing your pricing structure, but requires you also looking at making three others sets of changes __________________________________________________________________________________________"You have to think about the impact on the products that you offer, the processes that you use internally, the metrics that you educate your leadership and your board to focus on all of that needs to change as well. If you're [moving toward a membership model], it's not as simple as taking the products you have and slapping a subscription price on it."-Robbie Baxter__________________________________________________________________________________________Episode Timeline:00:00—Introducing Robbie Baxter + The topic of today's episode2:00—If you really know me, you know that...2:31—What is your definition of strategy?4:31—What got you interested in strategy?5:51—What are you most well-known for?7:53—Can you paint a picture for us of how a business could become a membership economy business?11:43— What is the key lesson or takeaway from your work?13:09—How do you align your metrics, business processes and products to a membership economy model?14:30—Can you be both transactional and subscription, or do you have to choose between two worlds?15:54—Of all the strategic advice that you've gotten, what has been most impactful?17:04—Where can people connect with you and what are you working on now?__________________________________________________________________________________________Additional Resources:Subscription Stories podcast: https://robbiekellmanbaxter.com/podcast-2/Personal website: https://robbiekellmanbaxter.com/LinkedIn: https://www.linkedin.com/in/robbiekellmanbaxter/

This week Ron and Ed welcome Robbie Kellman Baxter, author of The Forever Transaction. We will be talking about, of course, SUBSCRIPTION! Robbie's customers include Netflix, the National Restaurant Association, and The Mail Newspapers in the UK, as well as dozens of Silicon Valley SaaS and consumer subscription companies.

This week Ron and Ed welcome Robbie Kellman Baxter, author of The Forever Transaction. We will be talking about, of course, SUBSCRIPTION! Robbie's customers include Netflix, the National Restaurant Association, and The Mail Newspapers in the UK, as well as dozens of Silicon Valley SaaS and consumer subscription companies.

Startups that have a subscription model are valued a lot more than startups that have to repeatedly sell to their customers. This is why publicly-listed Netflix or privately held Notion, and many others are valued at a premium. Even traditional businesses have started to see this trend and are now building their own subscription businesses. But what is it that makes them successful? Why do they tend to do better than traditional companies? In this episode of The Orbit Shift Podcast, we bring you a conversation with Robbie Kellman Baxter, one of the most prominent thinkers in the field of the membership economy. Robbie, whose clients include companies like Netflix, Fitbit, Microsoft, and several others, talks to us about how startups should go about designing their membership models to unlock value for customers and shareholders. We spoke to Robbie about

Robbie Kellman Baxter has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft, and Consumer Reports. She has been focused on subscription and growth strategies for the past decade. Baxter has been featured in the WSJ and on CNN. She has her MBA from the Stanford GSB, and graduated with honors from Harvard College. She's the author of the books, The Membership Economy and The Forever Transaction, and a consultant with Peninsula Strategies. In this episode of the Product Science Podcast, we talk about what successful subscription businesses do right, and why retention is what you need to keep focused on the long term. Read the show notes to learn more.

Have you stopped to notice how many subscriptions you have for things like news, music, entertainment, photography and digital services? In fact, it seems that the membership economy is everywhere – and it is. Tune in to hear what this is about, how it works and how you can apply the concepts to your business.

Have you stopped to notice how many subscriptions you have for things like news, music, entertainment, photography and digital services? In fact, it seems that the membership economy is everywhere – and it is. Tune in to hear what this is about, how it works and how you can apply the concepts to your business.

For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book The Membership Economy. Her new book The Forever Transaction was released in April of this year. Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies. Join us as Robbie shares how you can radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

New to the Club? Missed a few episodes? Or just want to revisit some of the most mind-tingling insights from recent guests? This is the place to start. A few selected highlights from episodes 31-39, including: Bec Evans of WriteTrack on establishing your writing habit (may or may not involve champagne) Productivity Ninja Grace Marshall on why procrastination is an inevitable part of writing a book and how to beat it UX legend Steve Krug on applying usability principles to writing your book Robbie Kellman Baxter with a brilliantly practical tip on using writing as a thinking tool Business coach and web strategist Robin Waite on the book as part of the personal brand ecosystem Nicholas Lovell on the Curve - using the power of free to turn followers into superfans Patrick Vlaskovits on hustle and the art of not waiting for permission The Creator's Code author Amy Wilkinson on the myth of overnight success in both business and writing, and the importance of discomfort Andy Cope on his life-changing epiphany in the Tesco's checkout queue (warning: this is the bit where I cry laughing) Think of it as an early Christmas present. You're welcome. 

In business today it's personal. Across every sector, businesses are shifting their emphasis from the transaction to the relationship, from simple communication to community. Membership, says Robbie Kellman Baxter, is a transformational trend.  In this episode we talk about the implications of that trend, but we also explore Robbie's own approach to writing her book The Membership Economy - how she discovered the power of writing as a problem-solving tool and how she used the research period to extend her network upwards and outwards.  Robbie's approach to her own book is refreshingly and challengingly direct: 'I didn't write the book to sell a lot of books and make money as a book author. I wrote the book because I'm a consultant, and I wanted people to have that kind of one pound business card to understand this is Robbie Baxter and this is how she frames the challenges in the business world, and if we worked with her this is how she looks at things.' There's SO much good stuff in this interview for you if you're running a business and writing about it.