Podcasts about stamats

In the final episode of this Pulse Check series on Graduate Marketing, host Shane Baglini is joined by four of the industries most passionate graduate professionals to discuss all things GEM. This episode provides insights from a director of graduate admissions, a 15 year GEM pro turned agency strategist, graduate marketing pro and a view from the cabinet as we discuss post-COVID graduate marketing and enrollment, current trends, marketing to graduate students and how graduate enrollment is supplementing the undergraduate enrollment cliff. Guest Names:Kittie Pain, Director of Graduate Admissions, Kutztown UniversityMarcus Hanscom, Director of Enrollment Marketing, DD AgencyBrett DiMarzo, Director, Graduate Enrollment Digital Strategy, Boston CollegeKeith Ramsdell, Vice President for Enrollment Management and Marketing, Ashland UniversityGuest Social Handles:  Kittie Pain:LinkedIn: https://www.linkedin.com/in/kittiepain/X (Twitter): https://twitter.com/kittpainMarcus Hanscom:LinkedIn: https://www.linkedin.com/in/marcushanscom/X (Twitter): https://twitter.com/MarcusHanscomBrett DiMarzo: LinkedIn: https://www.linkedin.com/in/brett-dimarzo-1a135262/ Keith Ramsdell: LinkedIn: https://www.linkedin.com/in/keith-ramsdell-06784945/Kittie Pain Bio: Kittie Pain serves as the director of graduate admissions at Kutztown University of Pennsylvania and has over twenty years of experience in graduate enrollment management (GEM). She holds a bachelor's degree from McDaniel College and a master's degree from Drew University. She is a member of the NAGAP Publications and Marketing committees and serves on the McDaniel College Alumni Council.Marcus Hanscom Bio: A purpose-driven, higher education enrollment management and marketing leader, Marcus Hanscom is the Director of Enrollment Marketing at DD Agency, a full-service digital marketing agency focused on inbound marketing for higher education. Prior to joining DD Agency in October 2023, he worked in progressive roles in enrollment management at Roger Williams University and the University of New Haven, predominantly working with graduate students. He also recently served as a higher education consultant for Dutcher LLC, supporting clients in academic program analysis and development, market research, digital marketing strategy, staffing assessment, and more.Marcus has presented widely on enrollment management and marketing strategies at national and regional conferences for Academic Impressions, Aslanian Market Research, Carnegie, NAGAP, NEGAP, Stamats, TxGAP, and others, and completed his third term on the NAGAP Board of Directors in 2020. He was awarded the NAGAP Distinguished Service Award in 2023 and is co-host of the official NAGAP podcast, The NAGAP Report. He was the founding president of NEGAP, the New England Association for Graduate Enrollment Management.Brett DiMarzo Bio: Brett DiMarzo has been in the field of higher education for over 18 years and is currently the Director of Graduate Enrollment Digital Strategy at Boston College. After graduating from his bachelor's degree program at Stetson University, he initially spent time as part of the management team within the Walt Disney Consumer Products division, enhancing his customer service and leadership skills. Returning to the field of higher education in 2003, he began his professional career in Financial Aid at MGH Institute of Health Professions in Boston, later moving to the Office of Admission as the Assistant Director of Admission. He also spent several years as Associate Director of Graduate Admission at Suffolk University and led the recruitment and admission efforts as Director of Graduate Admission for the School of Nursing and Health Sciences at Simmons University prior to coming to BC. He received his Master of Education degree in Higher Education Administration from Northeastern University in 2011, has served in several positions in the New England chapter of NAGAP, has presented at both national and regional NAGAP conferences, and currently sits on the NAGAP Leadership Cultivation and Elections Committee and the Education Committee.Keith Ramsdell Bio: Keith Ramsdell serves as Vice President for Enrollment Management and Marketing at Ashland University in Ohio where he provides strategic leadership and vision for undergraduate, graduate, international and online admissions, enrollment operations, financial aid, military and veterans services, marketing and communications. Keith is currently chair of the NAGAP External Relations and Partnerships Committee and a member of the NAGAP Experts Bureau. He has 25 years of progressive leadership experience in higher education and enrollment management, with nearly 15 years focused exclusively on graduate enrollment. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

In this episode, we hear from Mariah Obiedzinski, AVP of Content Services at Stamats.  Mariah Obiedzinski and Noz Urbina discuss current and upcoming trends in the omnichannel space, including crucial methodologies and technologies that drive results. “The ability to listen to what your audiences are doing. What they want from you and what they're asking before they're forced to ask. Being proactive and translating those findings into real applications. Keeping that relevance and your user experience top-notch at every point you can will drive that brand stickiness and loyalty generating even more positive sentiment over time.”  

In this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of East Central Iowa, BVS Performance Solutions, The Gazette Company, and Lee Enterprises. We’re talking about how getting your executive team on board with strategic content, creating a culture for content within your business, how designers and content writers should work together, and so much more.

In this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of East Central Iowa, BVS Performance Solutions, The Gazette Company, and Lee Enterprises. We’re talking about how getting your executive team on board with strategic content, creating a culture for content within your business, how designers and content writers should work together, and so much more.

Mariah Obiedzinzki Sr. Director of Content Services Of StamatsWebsite Address: stamats.comEach week on “Biz Buzz”, our host David Sillick talks to business experts in the community. This week he sits down with Mariah Obiedzinzki from Stamats.Stamats is a full-service professional services agency that provides digital solutions to help organizations achieve their content, advertising and marketing goals.To learn more check out stamats.com.BluHorn Media Planning and Buying Software is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and FreeWheel may require contracts, BluHorn remains a cost-effective solution with no contract requirements. Enjoy a 14-day risk-free trial of BluHorn Media Buying software today at BluHorn.com.

Challenging in the higher ed landscape yield the opportunity to retool your school’s marketing vision for maximum effect. Is yours compelling enough to drive the results? In this #HigherEdVoices podcast, Bob Sevier, Senior Vice President, Strategy for Stamats, shares expert tips for developing a marketing vision based on your organization’s resources and what you want the future to look like. Listen now. Want to learn more? Attend Bob’s session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

When more than one agency joins forces on a project, the outcome can be awful – or amazing. In this episode of the #HigherEdVoices podcast, I discuss with Mariah Obiedzinski, Sr. Director of Content Services, how The Thorburn Group collaborated with two other agencies to exceed our mutual client's expectations. Want to learn more? Attend my session with Terri Giltner, System Director of Marketing at Kentucky Community and Technical College System on this topic at the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

Successful website revamps start with a content audit: What do we have? What do we need? What's good as-is? It's a big undertaking, but with the right resources and team members, you can conduct a content audit in house. In this #HigherEdVoices podcast, I visit with Joan Benson, our Associate Vice President, Digital & Creative Strategy, to discuss how to get started – and when to ask for expert help. Listen now. Want to learn more? Attend Joan’s session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

Some tenants of publishing never change: Know your audience. Give them what they want. But successful publishing today requires more frequent review than the historical "annual and manual" qualification process. On this week's podcast, find out how Stamats is evolving with the audience-centric publishing and data revolution. Listen now. Get the latest Stamats Insights in your inbox. Sign up for our e-newsletter now. --- Support this podcast: https://anchor.fm/stamats/support

Mariah Obiedzinski is Sr. Director of Content Services for Stamats, a marketing agency specializing in healthcare, B2B and higher education. In this interview she explains how to succeed as a B2B influencer and how companies can leverage this rapidly growing trend.

A solid brand foundation is the core of your organization's success. Your brand is what drives prospective students to engage with email messaging, respond to a mailer, and ultimately apply to your institution. In this week's #HigherEdVoices podcast, Bill Thorburn, CEO and Executive Creative Officer with The Thorburn Group, Stamats’ brand engagement agency, shares how his creative team helps higher ed institutions discover their brand voice through the Three Es of Branding: Engagement, elevation, and experience. Listen now. Want to learn more? Attend Bill's session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

"Data-driven marketing" is more than a buzzword. It's an ongoing challenge for higher ed marketing teams – how can you more effectively gather data, and what do you do with it all once it's collected? In this week's #HigherEdVoices podcast, Dave Olsen, marketing technologist, shares how the University Relations - Digital Services unit at West Virginia University implements dashboards and workflows to achieve their marketing goals. Listen now. Want to learn more? Attend Dave's session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

The marketing team at University of Wisconsin-Stout – inspired by the IT field – has adopted a workflow called Agile Marketing. This program makes the team's jobs easier while continually improving our outcomes. Mariah Obiedzinski, Director of Content at Stamats, invited me to the #HigherEdVoices podcast to discuss our Agile Marketing philosophy and approach. Listen now. Want to learn more about Agile marketing? Come to my session at the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

In this week's #HigherEdVoices podcast, Stamats Director of Content Mariah Obiedzinski and I discuss the most effective ways to market a new higher ed program. At the top of my list? You guessed it – Demand Generation, with email and social media as our primary distribution channels. Listen now. Want to learn more? Attend my Demand Generation session at the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

Higher ed marketing teams face unique challenges when it comes to content: What words does the institution want to use? What words will prospective students understand? Who should be part of creating our messaging? Darren White, principal consultant at D. White and Company, discusses transformational vs. transactional content on the #HigherEdVoices podcast. Listen now. Want to learn more? Attend the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

Stamats has long been known for working with higher education clients on research, branding, and digital marketing initiatives. But we are also a leading B2B publisher, with 100 years of traditional marketing expertise and three digital and print publications: BUILDINGS, interiors+sources, and Meetings Today. On this week's podcast, find out how we're merging to become One Stamats. Get the latest Stamats Insights in your inbox. Sign up for our e-newsletter now. --- Support this podcast: https://anchor.fm/stamats/support

A major hurdle in marketing MBA programs is reaching and engaging busy working professionals. These nontraditional students have specific needs – especially when it comes to preferred communication platforms. When William and Mary College – Raymond A. Mason School of Business revitalized our Flexible MBA program, we knew we needed to think big (and local) in marketing to prospective students. Mariah Obiedzinski, Director of Content at Stamats, invited me to the #HigherEdVoices podcast to discuss our data-driven, multichannel marketing approach. Listen now. --- Support this podcast: https://anchor.fm/stamats/support

Over the last 5-10 years, we've seen rapid change in enrollment practices shifting from traditionally introspective marketing to a more "what's in it for you" approach to reaching traditional prospective students. In this #HigherEdVoices podcast, John McLoughlin, Senior Director of Enrollment at Concordia College New York, discusses how marketers can use technology and CRM tools to personalize the digital student journey, both online and offline. Listen now. Register for the Stamats 2020 conference now --- Support this podcast: https://anchor.fm/stamats/support

What’s the best performing Facebook ad type—single image, carousel, or video? Digital Analyst Andrew Rohlf and Chief Content Officer Christoph Trappe from Stamats discuss the results of reviewing 1 million Facebook ads. What goes into creating a strong Facebook ad that will bring in results? Find out now. --- Support this podcast: https://anchor.fm/stamats/support

In this edition of Destination Spotlight, I chat with Christoph Trappe and Sandra Fancher—who work for Stamats, our corporate parent—about their recent trip to Anaheim for a meeting. We discuss the best airports serving the Anaheim area, meeting spaces at Hyatt Regency Orange County and ways to enjoy the outdoors after work hours such as an evening meal on a rooftop bar overlooking the Disneyland fireworks show. Learn more about outdoor venues in Anaheim in our related article Planning Your Event: Outdoor Venues in Anaheim and Orange County. Enjoying this episode? View more episodes of the Meetings Today Podcast! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Find out how demand generation can take your institution’s lead generation program several steps further with a more holistic approach that improves yield. Stamats’ vice president Randy Burge speaks with Mariah Obiedzinski, director of content services, about this important process. Click here to check out the transcript. --- Support this podcast: https://anchor.fm/stamats/support

Crisis communication in the digital age is complex. In this podcast, Christoph Trappe, Sandra Fancher, and Andrew Rohlf from Stamats discuss tips for higher ed organizations to ensure sensitivity to crisis events and turn potentially negative industry news into positive, trustworthy digital and real-world experiences. Click here to read the transcript. --- Support this podcast: https://anchor.fm/stamats/support

Find out how demand generation can take your institution’s lead generation program several steps further with a more holistic approach that improves yield. Stamats’ vice president Randy Burge speaks with Mariah Obiedzinski, director of content services, about this important process. --- Support this podcast: https://anchor.fm/stamats/support

On March 12, prosecutors from the Department of Justice charged 50 people with crimes ranging from fraud to racketeering as part of a larger conspiracy to cheat and bribe their children into elite colleges across the country. According to an article in the New York Times, the massive investigation involved over 200 Department of Justice agents in 6 states. Many of the defendants are celebrities who are accused of plotting to buy college admissions for undeserving students. Admissions staff in higher education can expect a wave of concerns and questions from parents and current and prospective students. Becky Morehouse, Senior Vice President for Client Services at Stamats, has been working with college and university admissions offices for more than 25 years. Becky says having a crisis communication plan is crucial for college and university admissions teams to answer these questions and instill trust in their institutions. She shares strategic recommendations for admissions teams in this week’s Higher Ed Voices podcast. Listen now. --- Support this podcast: https://anchor.fm/stamats/support