Podcasts about thinknear

Episode Notes: Meet Eli Portnoy Eli Portnoy Found and CEO of Sense360 with two exits in his career. He's a seasoned entrepreneur, starting a number of companies over the years. Yaakov and Eli actually went to school together over 30 years ago. Eli lives in Los Angeles with his family. First company, Thinknear = a […] The post Clone of Ecom 80/20 Podcast: Episode 20: GUEST: Eli Portnoy: How Customer Data Shaped My Entrepreneurship appeared first on HiFlyer Digital.

Episode Notes: Meet Eli Portnoy Eli Portnoy Found and CEO of Sense360 with two exits in his career. He's a seasoned entrepreneur, starting a number of companies over the years. Yaakov and Eli actually went to school together over 30 years ago. Eli lives in Los Angeles with his family. First company, Thinknear = a […] The post Ecom 80/20 Podcast: Episode 20: GUEST: Eli Portnoy: How Customer Data Shaped My Entrepreneurship appeared first on HiFlyer Digital.

Today we are talking to Eli Portnoy, the co-founder, SVP, and GM of Sense360. With an entrepreneurial spirit that started in high school, Eli always knew he wanted to be a part of the startup world. He's had two successful exits, both of which he says were great experiences. He's here to talk about how and why he exited his companies. He'll touch on the process of transitioning his 11-person company to a large, publicly traded company. Knowledge as Payment Eli's first business attempt came in high school, when he and a couple friends realized there were no concessions available at their school. The group brought their idea for a school store to the administration and were given the green light. Reaching out to suppliers, they were able to put together a store in just a couple of weeks. Eli says the store did phenomenally well, and while all the proceeds went to the school, he walked away with a lot of knowledge. The Entrepreneurial Itch Strikes Again Down the road, Eli found himself working as a product manager at Amazon. Working with the Digital Video team, Eli's job was to define the experiences across connected devices. Working closely with all departments, Eli learned how to influence people, which would be a great skill to have. While he enjoyed the experience, he was ready to start his own company. Researching different industries that he thought were interesting, Eli began the search for a co-founder. Once he found a worthy partner, Eli left Amazon and started Thinknear, a location-based mobile ad network. Knowing What You Know Now, What Would You Tell Yourself Ten Years Ago? Eli says, looking back, he wishes he would've taken bigger swings and bigger risks. He's always operated from a mentality of trying to minimize the risks rather than leaning into them. Knowing now how the markets evolved, he would've gone deeper. All in all, he would tell himself to stop focusing on what could go wrong, and start focusing on what could go right. Knowing What You Know Now, What Would You Tell Yourself Ten Years Ago? Eli says, looking back, he wishes he would've taken bigger swings and bigger risks. He's always operated from a mentality of trying to minimize the risks rather than leaning into them. Knowing now how the markets evolved, he would've gone deeper. All in all, he would tell himself to stop focusing on what could go wrong, and start focusing on what could go right. To Connect With Eli Eli can be found on LinkedIn or reached through their website, www.sense360.com. -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You'll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Pour a mocktail and join us for episode twelve of DrinksWithAVC, where we sit down with John Frankel of ff Venture Capital — our first New York guest and pioneer of our alcohol-free edition. Vik and Bree dive into John's journey from Goldman Sachs to venture capital, discuss the intersection of education and startups, and even try on some goofy hats. Get to know this London-native who not only has a penchant for croquet but also an unexpected affection for the film 'Dude, Where's My Car?' and a passion for snowboarding.Links:www.ffvc.comwww.twitter.com/john_frankel

Featuring: InMarket acquires Thinknear, Google Assistant lets you send reminders to others, Kraken Rum's dining experience in London, Wirecard launches app in North America, Nike buys Celect for data science, Infiniti teams up with JCDecaux in Russia.

Featuring: InMarket acquires Thinknear, Google Assistant lets you send reminders to others, Kraken Rum's dining experience in London, Wirecard launches app in North America, Nike buys Celect for data science, Infiniti teams up with JCDecaux in Russia.

This is a conversation with the founder and CEO of Sense360, Eli Portnoy. Sense360 uses mobile sensors built into smartphones to understand a user’s location and activity and combines that with attitudinal data to explain the “why, what, and how.” Their clients include companies like Chipotle and Firehouse Subs amongst many others, He also founded ThinkNear, a pioneer in using location data to target advertising. Tastemakers will be live at CohnReznick’s Restaurant Technology Summit, which features speakers like Josh Patchus from Cava Grill and Christopher Sebes from Heartland Commerce, on October 18th in Washington DC. To register, use the link below. Enter the code TM50 for a 50% discount. https://www.cohnreznick.com/events/2017/2017-restaurant-technology-summit

Welcome to episode #252. On the show: Eastsa removes waiters from the restaurant; Fujitsu partners with iProximity; Panama does location video sharing; Goodwill's GoBin; Oscar Meyer is your new...matchmaker? Thinknear's ThinkPolitical; Starbucks rolls out "order & pay" everywhere; Coke-moji's; Canadian Tire mPay & Play app; MoBeamQuity. Rob's new gig as VP Marketing at Foko.

Our hosts Peggy Anne Salz and Shahab Zargari welcome back returning guest Loren Hillberg, President and GM of Thinknear, a location technology company offering a full-service mobile advertising platform, to discuss why using location as a proxy in order to identify and segment precise audience segments is a winning strategy for local businesses. The post Using Location To Identify And Segment Your Audience appeared first on Mobile Presence.

When location based marketing emerged on the radar for marketers it changed the game. Bringing contextual, localized ads to a person within proximity to the business who's ad they were staring at - and not the person 5 miles away - was revolutionary. This ushered in the world of mass one-to-one mobile marketing. Right in the middle of this revolution was Eli Portnoy. You may recognize him as the founder of Thinknear (and 4-time UNTETHER.tv guest) and he is back on the show, this time talking about his new start up, Sense360. Sense360 takes contextual understanding to a new level, using all the sensors within the average smartphone to help create experiences that are situationally aware. This episode can be broken into 3 parts: What Eli saw in the marketplace to decide to leave Thinknear and take on the task at hand with Sense360. The "myth of the download" that has led so many good companies astray. The concept of "good push" and how using sensors with location and context can make a good mobile experience a great mobile experience. Eli was ahead of the industry when he dove into location-based advertising and now is ahead of the pack once again on using the sensors in our phones to help make marketing and advertising better - to turn it into a service for good. The examples Eli brings to light and deep knowledge that he shares in this episode gives us all a great insight into where this industry is going. Full show notes can be found here.

Welcome to episode #220. On the show: Indoo.rs partners with KLM; Factual and Metadata partner; Capital Radio + Outdoor Plus bring music to billboards in real time; Alibaba tests drone delivery; Wheely's Cafe sells modern coffee carts; Carlsberg BarBandit tap lottery; Starbucks + Match.com = Valentine's date; Sportsman Tracker is funded; Yahoo! + Flickr = Wetter; TripAdvisor buys ZeTrip; PayPal invests in Pulsate. Special guest Loren Hillberg of Thinknear on their latest Location Score Index results. Full show notes can be found here.

Welcome to episode #220. On the show: Indoo.rs partners with KLM; Factual and Metadata partner; Capital Radio + Outdoor Plus bring music to billboards in real time; Alibaba tests drone delivery; Wheely's Cafe sells modern coffee carts; Carlsberg BarBandit tap lottery; Starbucks + Match.com = Valentine's date; Sportsman Tracker is funded; Yahoo! + Flickr = Wetter; TripAdvisor buys ZeTrip; PayPal invests in Pulsate. Special guest Loren Hillberg of Thinknear on their latest Location Score Index results. Full show notes can be found here.

Location marketing, proximity marketing geofencing, geconquesting, and Data-driven geolocation notifications, To help us understand where accurate location data fits into your marketing strategyPeggy Anne Salz and Shahab Zargari welcomeLoren Hillberg, president and general manager of Thinknear - a leading provider of location-based platform services with a strong emphasis on delivering highly targeted mobile advertising.

Welcome to episode #200. On the show: Google Outside expands; Geotargeted ads to help The Times Newseum; Weve is dead; Pigeonly's Photopigeon; MoodMedia rolls out presence; Macy's commits to Shopkick and 4000 stores; Futur Heritage pushes Remy Martin; Verizon to enter car sharing; The Drink Up fountain; Urban Airship pushes iOS' interactive push notifications. Special guest is Eli Portnoy of Thinknear on their latest Location Score Index.     Full show notes can be found here

Welcome to episode #200. On the show: Google Outside expands; Geotargeted ads to help The Times Newseum; Weve is dead; Pigeonly's Photopigeon; MoodMedia rolls out presence; Macy's commits to Shopkick and 4000 stores; Futur Heritage pushes Remy Martin; Verizon to enter car sharing; The Drink Up fountain; Urban Airship pushes iOS' interactive push notifications. Special guest is Eli Portnoy of Thinknear on their latest Location Score Index.     Full show notes can be found here

It turns out there is a limit to the distance that most of us will travel to get a deal. According to the latest back-to-school research done by Thinknear, that limit is 15 miles. The research also highlights how back-to-school shoppers use their mobile devices to help them find the deals and choose products - while in the store and out. Chuck highlights the key findings here.

Can you imagine paying for a billboard, television or newspaper ad to target an audience in Los Angeles only to have it run exclusively in New York? How about wanting to target an audience sitting in a stadium in Toronto only to actually have your message seen in Kansas City? Welcome to the tumultuous and challenging world of location based marketing.   This challenge - the accuracy of location data - effects every single advertiser trying to grow their business via mobile. This challenge is also one that Eli Portnoy and his team at Thinknear have been trying to solve since their inception.   Since the launch of the Location Score Index, Eli has made it his mission to create complete transparency in the location-based advertising world. Doing this requires asking hard questions of our established norms and sometimes these questions make us a little bit uncomfortable but they are necessary - as is the service the Thinknear team is providing.   If you rely on mobile ads to help your business, this is required viewing...unless your goal is to fritter your cash away in New York as your company goes bankrupt in LA.   Full show notes can be found here: http://untether.tv/2014/ep-525/

Welcome to episode #192. On the show: Factual's Trusted Data Contributor program; Target gets in the image recognition game; Applebee's hands over the keys to their Instagram account; Hillshire Brands bumps sausage revenue by 20% with beacons; Vibes gets personal with messaging; Marketron brings location-based services to broadcasters; DELI Amsterdam offers personality-based travel recommendations; First Data's new Perka loyalty program; PopJam's Instagram for kids; Guardians of the Galaxy VR premier. Our guest is Eli Portnoy of Thinknear talking about their new Location Score Tags.   Full show notes can be found here: http://untether.tv/2014/twilbm-192/

Welcome to episode #192. On the show: Factual's Trusted Data Contributor program; Target gets in the image recognition game; Applebee's hands over the keys to their Instagram account; Hillshire Brands bumps sausage revenue by 20% with beacons; Vibes gets personal with messaging; Marketron brings location-based services to broadcasters; DELI Amsterdam offers personality-based travel recommendations; First Data's new Perka loyalty program; PopJam's Instagram for kids; Guardians of the Galaxy VR premier. Our guest is Eli Portnoy of Thinknear talking about their new Location Score Tags.   Full show notes can be found here: http://untether.tv/2014/twilbm-192/

It has been 31 months since I last sat down with Eli Portnoy, co-founder of Thinknear, and to say things have changed would be an understatement. This episode highlights the epitome of being a startup in the ever-changing mobile ecosystem. The story of Thinknear really does mimic the flight paths of many of the most successful startups that are emerging from round one of mobile but the road was not always straight and the path not always clear.   When we last spoke in August of 2011, Eli and the Thinknear team were focused on a business model that would quickly need to change. This is where the story picks up from and includes 2 shifts in business models, holding a team together, having faith in decisions, working with investors and ultimately being acquired by a Telenav. Oh, did I forget to mention flourishing as well?   Part startup story and all survivor story, Eli shows what it REALLY takes to make your way through the rough entrepreneurial waters - mud and all.   Full show notes can be found here: http://untether.tv/2014/ep-505-behind-the-scenes-of-a-mobile-startup-with-thinknear-co-founder-eli-portnoy/

Location is the killer context for advertisers. When it is used properly it can attract and draw customers to local and relevant businesses. When it goes awry, it has little to no effect. What makes it work? According to a very extensive survey done by Thinknear, proximity has an enormous impact on effectiveness as you'll see in this episode. The survey also brings up one of the most relevant discussion points about this nascent technology - something that reduces its impact and costs advertisers money. Watch on.