Podcasts about key takeaways00

Connecting with customers is part of the job. In this episode, Jason Fried and David Heinemeier Hansson share why staying close to the people who use your product still matters, even as companies scale. They touch on writing customers directly, keeping the door open after the first reply, and why real conversations beat shouting into the social media void.Key Takeaways00:11 – Writing customers from a real inbox05:21 – Building real relationships with the people who use your product11:34 – Keeping the line open after the first exchange14:07 – Why email still feels more personal than sliding into DMs19:29 – Getting to know who your customers actually are21:55 – Why real human connection is still the pointLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

The “founder dream” breaks a lot of people quietly. And sometimes, the boldest founder move is walking away from that.In this episode of Founder Talk, Alex Sheridan talks with Nate Cheviron, a multi-time founder who built, scaled, shut down, and sold businesses, then chose to return to W-2 employment to get his family and focus back. They get into the real tension founders face: freedom vs responsibility, ambition vs season-of-life, and growth vs simplicity. Founders will take away practical decision-making lessons. You'll hear how Nate handled the mental load of ownership, why he built companies around referrals instead of chasing shiny marketing tactics, and what “exits” actually look like when the paperwork, costs, and identity shifts show up. Key Takeaways00:00:00 Introduction00:05:45 When should a founder quit a W-2 job and go all-in on a business?A: Nate Cheviron explains he went all-in only after proving the side hustle could support his family full-time. Alex Sheridan pulls out the practical reality: timing matters, and the “jump” looks different when your risk is real.00:12:05 How do founder partnerships actually work when everyone wants control?A: Nate Cheviron says partnerships feel like a marriage—but a “highly conditional” one where performance and alignment matter. Alex Sheridan reinforces the point that freedom as a founder still comes with accountability to partners.00:20:50 How do you grow a business using referrals instead of paid lead generation?A: Nate Cheviron breaks down why his teams avoided third-party lead gen and relied on relationships and referrals to drive volume. Alex Sheridan highlights the operating discipline behind it—consistent conversations, not marketing hacks.00:21:47 How do you build a repeatable referral system (not just “hope” for referrals)?A: Founders should have an operating rhythm for referrals because close rates are materially higher when business comes through a trusted introduction.00:42:05 How do you know it's time to step away from entrepreneurship and return to W-2 employment?A: Nate Cheviron describes the moment the mental load, identity conflict, and relationship strain outweighed the upside. Alex Sheridan names the hard part founders feel: admitting the “right move” can be stepping back, not pushing harder.00:44:40 How can founders prioritise family without feeling like they failed?A: Nate Cheviron shares a season-of-life framework anchored in “keep the main thing the main thing.” Alex Sheridan and Nate Cheviron emphasise simplification—choosing the game you actually want to play, before you lose what matters most.00:58:25 Why is US manufacturing growing while hiring is slowing down?A: Nate Cheviron says manufacturing in the US is “popping,” then Alex Sheridan cites the Manufacturing PMI (52.6%) and calls out the tension: new orders and production up, employment contracting. Nate Cheviron connects it to automation and how operations change before headcount follows.Watch the full episode to hear the complete conversation. Subscribe for more authentic founder interviews, founder lessons, and a no-fluff entrepreneur podcast.

Sometimes speed matters more than polish. In this episode, the team shares how a HEY Calendar feature went from idea to shipped in about a day — and what made that possible. It's a look at when moving quickly helps, when it doesn't, and how writing clean code gives you room to change your mind later without breaking everything.Key Takeaways00:11 – Shipping a new feature in roughly a day03:14 – Catching the moment while it's hot08:02 – Shortening the path from idea to implementation12:04 – Making change easier with clean, thoughtful code19:42 – Designing things that hold up and are easy to fix22:51 – Building for the futureLinks and Resources"Building HEY Calendar's Year View" from Michelle Harjani's HEY WorldMaintenance of Everything (Part One) by Stewart BrandFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

When a founder makes a mistake, the real damage rarely comes from the mistake itself. It comes from the internal spiral that follows. In this Founder Talk episode, Alex Sheridan sits down with Barbara Wichman of CKC Consulting, a Neuro-Linguistic Programming (NLP) expert and practitioner, to break down how founders can interrupt that spiral, reset their thinking, and lead with more control under pressure. The conversation stays grounded in real leadership moments: entrepreneurship decisions, building teams, navigating tension, and making calls when the stakes feel personal.Founders will hear how “nervous system signals” show up before the brain can fully explain what's wrong, why execution is where most strategies collapse, and how language shapes leadership state. Barbara shares practical NLP-based reframes that help founders recover faster after missteps, communicate more cleanly, and stop turning normal errors into identity-level self-judgment.Key Takeaways00:00:00 Introduction00:01:34Q: How do founders know something is “off” in the business before they can explain it?A: It often shows up as nervous system activation first—agitation, apprehension, and a sense that something isn't right—before the problem is fully clear.00:03:22Q: Why do smart strategies still fail inside companies?A: Execution breaks down because it requires hard conversations, behavioral change, and follow-through—not just a plan on paper.00:06:30Q: What does anxiety look like in high-responsibility leadership roles?A: Leaders feel the signal before they have the story—pressure, unease, and uncertainty that something needs attention, even if they can't name it yet.00:25:28Q: How do you get a founder out of a reactive “state” during a tough conversation?A: Change the state first—disrupt the default expectations so they can think, hear feedback, and respond without defensiveness.00:28:52Q: What is Neuro-Linguistic Programming (NLP), in plain language?A: NLP looks at how experiences create mental patterns, and how language and state can be used to rewire those patterns for better responses in the present.01:05:00Q: What's a simple way to stop the “I'm so stupid” spiral after a mistake?A: Replace the attack with a neutral script—like “Oops, I made a mistake”—and say it out loud to break the automatic loop and move into repair mode.01:08:29Q: Are phrases like “I'm not a morning person” actually programming behavior?A: Yes—repeating identity statements reinforces the pattern, making the behavior more likely to stay true over time.Watch the full episode to hear the complete conversation. This one is especially relevant for founders navigating pressure, leadership tension, and high-stakes decisions—and who want founder lessons that actually translate into daily operating. Subscribe for more authentic founder interviews on this startup podcast.

The Stories We Tell Ourselves: How Your Subconscious Shapes Your HealthDiscover how your childhood "life filters" shape your physical health in the second part of this trilogy with myself, Sarah Dawkins. Learn how the subconscious mind stores early experiences as truth, triggering the nervous system and creating physical symptoms as a survival strategy. Explore why your body isn't "broken," but rather responding perfectly to the stories you believe.Key Takeaways00:15: Introduction: The Healing Trilogy Sarah introduces part two of her series, shifting the focus from identifying "stories" to understanding how they manifest physically and mentally.00:51: The Formation of "Life Filters" A breakdown of how childhood experiences (between the ages of 0 and 7) and the opinions of others are stored in the subconscious as absolute truths.01:42: Seeing the World Through Lenses Sarah introduces the metaphor of "life glasses"—how our subconscious beliefs act as filters that shape our entire perception of reality.02:26: The Body as a Protector A look at the biological side of belief: how the body prepares for "threats" based on what the mind perceives as true, even if that threat is an old memory.03:35: Why We Respond to Meaning, Not Reality An explanation of why triggers make us angry or sad. We aren't responding to the event itself, but to the meaning we've assigned to it through our past experiences.04:40 Survival Strategies & Self-Sabotage The subconscious mind's primary goal is belonging and safety. Sarah discusses how behaviors like perfectionism and "not speaking out" are actually learned safety mechanisms.05:44: Symptoms as Self-Preservation A powerful shift in perspective: physical symptoms are not "faults" but strategies the body uses to stay vigilant and alert.06:25 Softening the Story The takeaway: nothing needs "fixing." Simply becoming conscious of the story allows the nervous system to soften, relax, and breathe.06:51 Closing Thoughts Sarah asks the final, provocative question: "What if your body has been responding perfectly to what it believed was true?"Who am I?Sarah Dawkins is a passionate Holistic Health and Healing Coach, international speaker and author of Heal Yourself. She's also a multi-award-winning entrepreneur and the award-winning host of the uplifting podcast Mind Body Medicine for Self Healers with Sarah Dawkins.With over 20 years' experience as a Registered Nurse, Sarah combines her deep understanding of conventional medicine with her own powerful self-healing journey to create a truly integrative approach. Having overcome multiple chronic health challenges herself, she now supports others in uncovering and addressing the root causes of their symptoms, helping them restore balance, reclaim their energy and create lasting, vibrant wellness.www.sarahdawkins.com#symptoms #lifechanging #lessonslearnedinlife #healingispossible #healingjourney #perfection

The confetti's settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early numbers steer the ship, making space for rest after the push, and remembering that shipping is just the start, not the finish line.Key Takeaways00:10 – What happens shortly after launch02:09 – Dialing the team back05:10 – Product touch ups and enhancements06:16 – Returning to a familiar work rhythm07:16 – Balancing the product push with real breaks10:39 – Not letting early signups call the shots20:32 – Sticking with what works for your team22:00 – Putting the product ahead of quick money moves27:26 – Why launch buzz doesn't last foreverLinks and ResourcesThe Great Falls of Boeing, Intel, and Apple from David Heinemeier Hansson's HEY WorldFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Dear Listener, are you a late-in-life virgin feeling broken, behind, or like something is fundamentally wrong with you? Do you avoid dating altogether because you dread the moment you'd have to disclose your virginity? If virgin shame is keeping you stuck in isolation — and making partnered sex that much less likely — you're in the right place.In this episode, we welcome back Relationship Center psychotherapist and sex therapist Cat Fillmore to explore how to date as a virgin with confidence, self-compassion, and hope.Cat starts by reframing the conversation entirely: What does "virgin" even mean, and who decided? She challenges the narrow definition most of us inherited and invites us toward something more liberating.From there, we dive into practical late bloomer dating advice. Cat explains why the skills that make for great sex aren't actually about experience—and how you can start developing them right now. She shares a "yes, no, maybe" framework for building confidence with boundaries, an essential part of pleasurable sex. We also tackle the big question: should I tell them I'm a virgin, and when? Cat explains how to recognize when someone has earned the honor of your vulnerability—and what to look for before you share.Finally, Cat offers a reality check for anyone struggling to overcome virgin stigma. Spoiler alert: The data might surprise you—you're far from alone as a late bloomer.If shame has been keeping you on the sidelines, this episode offers a compassionate, empowering path forward.Key Takeaways00:00 Intro01:30 What does it even mean to be a virgin?07:38 How do I date as a late-in-life virgin?18:31 Should I tell my date I'm a virgin—and when?30:14 How do I stop feeling broken or behind as a late-in-life virgin?Have a question or comment? Email us at podcast@relationshipcenter.com. We love hearing from you!If you'd like to work with one of the talented clinicians on our team (including Cat!), go to relationshipcenter.com/apply-now to apply for a free 30-minute consultation.To get a monthly email with our best content, go to relationshipcenter.com/newsletter.If something in this episode touched you, will you share it with a friend? That helps us reach more sweet humans like you.Lastly, we'd love it if you would leave us a rating and review wherever you listen to podcasts. And be sure to hit subscribe while you're there so you never miss an episode!

On this episode of SaaS Fuel, host Jeff Mains dives deep with Alex Berkovic, co-founder and CEO of Sphynx, a company modernizing compliance workflows in financial services with AI-powered agents. Alex shares his journey from design engineering at Imperial College and MIT, through founding Adorno AI, to transforming compliance for fintechs, banks, and payments processors with Sphynx. The conversation explores how AI agents shift compliance teams from manual review to confident decision-making, reducing false positives and enabling scalable, reliable compliance. You'll hear practical insights on building customer-driven products, adapting for global regulations, scaling teams and culture, and the evolving role of SaaS leadership in the age of AI.Key Takeaways00:00 "AI Transforming Compliance and Branding"05:53 Manual Compliance Processes in Finance09:16 AI-Powered Decision Support Systems11:24 "Ensuring 99% Compliance Confidence"13:23 "Frictionless AI Integration Process"19:13 "Chasing PMF Relentlessly"21:17 Founder-Led Sales Through Conferences26:08 "Scaring Candidates to Attract Them"29:08 "Hiring High-Agency Talent Matters"31:41 "Firing Culture-Fit Employees"33:30 "Early Startup Hustle Culture"37:47 "AI Revolution in Compliance"42:03 "Driving Engagement & Strategy Insights"Tweetable QuotesAI-Assisted Decision Making in Regulated Industries: "But what they can have is an AI agent, giving them a summary of all the different sources that we orchestrated, the reasoning that we had into making a decision, and them being the final point into making that decision." — Alex Berkovic [00:09:52 → 00:10:08]AI and Compliance Risks: "In compliance, you can't have 20% where you're, I'm not sure. You can't even have 1% where you're not sure. If you onboard a sanctioned individual into your, your fintech or your bank, regulators are going to come in and hit you with a million-dollar fine." — Alex Berkovic [00:11:43 → 00:11:56]Frictionless AI Integration: "We don't need an engineering team to integrate our product, right? We don't need you to integrate our API or whatnot. So we'll work on top of existing systems, just like an employee." — Alex Berkovic [00:13:32 → 00:13:42]The Elusiveness of Product-Market Fit: "I always feel like it's like touching it by the tips of your finger, and then there's more to be done." — Alex Berkovic [00:19:18 → 00:19:23]The Value of High-Agency Employees: "People that leave and start their own thing is great. It means that you've hired someone that was really good at what they were doing." — Alex Berkovic [00:29:47 → 00:29:51]Viral Topic - Leadership Burnout: "Most leaders are exhausted from playing the lone hero, and it's killing both your results and your sanity." — Alex Berkovic [00:30:46 → 00:30:52]Startup Hustle Culture: "I would rather work twice as much rather than hire someone that's gonna not be the right person because we feel we need too much help and we need to deliver." — Alex Berkovic [00:33:37 → 00:33:47]SaaS Leadership Lessons1. **Build Products Based on Customer Needs, Not Just Passion**2. **Start with Co-pilot Mode to Build Trust Gradually**3. **Escalate Uncertain Cases to Humans—Never Compromise on Accuracy**4. **Onboard with Minimum Friction and Learn Company-Specific Processes**5. **Hire Slowly, Fire Fast, and Prioritize Culture Over Credentials**6. **Sustainable Leadership Means High Ownership and Constant Iteration**Guest ResourcesAlex Berkovicalex@sphinxlabs.aihttps://sphinxhq.comhttps://www.linkedin.com/in/alexandreberkovic/https://x.com/alexberkovicEpisode SponsorThe...

A fresh batch of listener questions leads this week's conversation. Jason Fried and David Heinemeier Hansson talk through how they approach product walkthroughs, what's ahead for open code at 37signals, and why a little fun still belongs in serious software.Key Takeaways00:22 – Recording product walkthroughs without scripts or polish11:45 – Writebook as an open source product15:04 – How the 37signals team uses Basecamp and Fizzy together22:52 – The quiet joy of Easter eggs and playful details in softwareLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Coming up with a product name doesn't have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their names, and why keeping things simple usually wins. They talk about what's worth considering and what's not worth a second thought.Key Takeaways00:10 – How Fizzy got its name and what it was almost called04:29 – No name ever checks every box10:25 – When an available domain influences the choice13:18 – The legal realities17:26 – What's behind the name Omarchy (and how do you actually say it?)20:12 – Good names work by making an easy connectionLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

AI has moved fast, and so has 37signals' thinking. This week, host Kimberly Rhodes talks to co-founder and CTO David Heinemeier Hansson about the progress AI has made over the last few months. David shares what's changed, what's actually useful now, and why his outlook has grown more optimistic.Key Takeaways00:11 – How today's AI feels dramatically more powerful05:05 – David's real-world experience working with AI agents23:36 – How AI can help non-programmers31:05 – Why the upside of AI outweighs the potential risksLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Who is Brian?Brian Parana is no stranger to the turning points that come in midlife. At 42, he's the dedicated husband of his high school sweetheart and the proud father of four—juggling the joys and challenges that come with two high schoolers and two middle schoolers, ages 10 to 15. With 15 years as a self-employed professional and over 23 years in the health industry, Brian has seen firsthand what so many entrepreneurs, business owners, and leaders experience: the demands of life and responsibility often sneak up, and self-care takes a back seat. His journey reflects the universal realization that reaching 40, 45, or 50 doesn't always look or feel as expected—prompting him to help others redefine what thriving in midlife can truly mean.Key Takeaways00:00 Avoiding Midlife Crisis: Enhance Life05:05 Finding Balance Amid Life's Chaos08:04 “Rice 72: Three-Day Fat Loss”11:50 “Developing Habits for Growth”13:30 “1% Improvements for Massive Success”17:32 “Health Choices Over Consequences”20:40 Appreciative Farewell Message_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDShealth and wellbeing, business leaders, productivity, midlife crisis, entrepreneurs, self-employed, diet industry, weight loss, lifestyle balance, flexibility, moderation, accountability, fat loss protocol, nutrition, mindset, radical accountability, busy professionals, sustainable habits, atomic habits, James Clear, Tony Robbins, personal development, business performance, routines, incremental change, ROI of health, confidence, energy levels, work-life balance, men's healthSPEAKERSBrian Parana, Stuart WebbStuart Webb [00:00:00]:SA hi and welcome back to It's Not Rocket Science. Five questions over coffee. I have my coffee monkey here. My guest Brian, Coach Brian Piranha is here with me. He has his coffee with espresso, with.Brian Parana [00:00:49]:Some seltzer water and some oat milk.Stuart Webb [00:00:52]:Coach BRIAN that's a brilliant, brilliant recipe. Thank you for that. So Brian is a, is a, is a health and well being expert, an athlete, now a coach who helps business leaders, people who are trying to run their businesses and forget that they need to remain healthy to run their business, do better with both. So Coach Ryan, welcome to It's Not Rocket Science. Five questions over coffee. Looking forward to this conversation and really looking forward to hearing how you can help us.Brian Parana [00:01:27]:I'm excited to be here. I'm looking forward to our five questions and the insights that I can bring, the value and some ideal takeaways for our guests that are listening in.Stuart Webb [00:01:37]:That's what we want to hear. So let's start with that first question. I like to always start with just give us a little bit of an oversight of the sort of person you're trying to help. What are the problems that they have in their life that might help them identify that you're currently talking to them, right.Brian Parana [00:01:55]:What happens when we reach our mid-40s? There's that term of a midlife crisis, right. I'm 42, I've married my high school sweetheart, we're 19 years in. We have four kids, two high schoolers, two middle schools, three boys and girls, 15 to 10. And I've been self employed for 15 years and been in the health industry for 23 or something. I've seen it time and again. Is that people, business owners, entrepreneurs, leaders, everyone ends up running into this at some point where the responsibilities of their life caught up to them. In a sense, they realize they're not taking care of themselves and their body. And 40, 45, 50 isn't what was expected when they got there, right.Brian Parana [00:02:44]:They're on their way to retirement or they got money in the bank or the house or whatever this stuff, but when they see themselves in the mirror, they just their waistlines expanding. They don't have the confidence in their, their workloads that they once had. There's fatigue, the lack of productivity. They feel half a step behind or maybe in one or two instead. And that's the type of person that I'm coming to the marketplace to meet is to get that priority. Let's not have a midlife crisis where we potentially disrupt some things in life. Let's actually Enhance what life has and be even more productive by taking care of yourself first to then have the energy, the resources, the capacity to keep pace with all the responsibilities that you are now in charge of.Stuart Webb [00:03:35]:So let's talk a little bit about maybe there's somebody out there at the moment thinking, hey, this guy, this guy's talking to me. What do you think they'd be able to recognize in terms of the things they tried? You know, the health kicks that go on, the act, the diet, which constantly never seems to work. I mean, they may even be finding the soul at the moment, sitting there looking at yet another diet book or even some other ways of trying to enhance this. And I think what you're trying to say is that's not always all of the solution, is it?Brian Parana [00:04:06]:No, no, definitely not. Oftentimes we've been taught through marketing, through just literal time for, or the, the, the diet industry really started in the 1980s or so and 90s and, and continued on if you, I, I grew up in that and has infiltrated every single person that I am in association with and what I, who I've worked with for years, restriction. There's these hard protocols that they have to follow. It often lines up with more of a leader type personality where they have to feel that the grind, the hustle. They have things that have to be hard. Those are, they have to cut out, restrict all that. And I've been in a five pound weight range for decades. Obviously it's what I do by profession and I should look and be the part to lead those people.Brian Parana [00:05:05]:But with four kids, with self employment, with all these, these obstacles that just show up in everyday life, there is a way to find some balance. To have some ice cream after a kid's soccer game or after a school event, or have a small sliver of cake at a birthday party because I mean, what weekend do people not have birthdays, especially if they have four kids or something, right? There's just always those opportunities to potentially fall off track and then next, you know, we'll start again on Monday. Well, Stuart, today's Wednesday or Tuesday. It's Tuesday that we're recording this. There's a lot of sloppiness that can, that can be created there and cause you to be setting yourself back a significant amount. We need to find a level of balance of, with some flexibility, some moderation in a way that creates a lifestyle that they can actually live. What we do in two weeks, we do in two months, we do in two years. And finding that balance is so important.Brian Parana [00:06:04]:And that that's where I meet people every single day.Stuart Webb [00:06:09]:And I think you've got a very valid point then Brian, because you know, it's if, if you are having to force yourself into something, if you're telling yourself that you can only achieve this by constant denial, you can only do this by having to go to the gym when you don't really feel, feel like it because you've got other concerns, you've got the family to worry about things like that. It becomes more and more difficult to actually stick with something like this, doesn't it? I mean if the only time you ever get any pleasure is when you get that little bit of ice cream or that small amount of cake at a birthday party and suddenly you deny that, it just becomes impossible to stick to anything that you really, really want to do. You have to link it to something that's more than that, right?Brian Parana [00:06:50]:It's just same thing with business. If you have to grind to grow a business, it's going to fail at some point because whether the motivation, the willpower, the lack of consistently putting out or say a high marketing budget, if you one, one or five months go by and you haven't produced the outcomes to pay for that, now you're in the red and things aren't going well for the business because it's at such a high demand of say accuracy or focus or the ROI needs to be right on point there.Stuart Webb [00:07:26]:So I've got a really. You've got a special offer that I think that the audience is going to be really interested in. This I will be putting into our vault. So if you go to www.systemize.me free stock you, you'll get the details of exactly how Brian can help this coach. Brian, tell us how can you help us to get through some of these problems?Brian Parana [00:07:52]:Yeah, well say the free stuff thing, right? I have a.Stuart Webb [00:07:56]:That's the one. Anything we valuable offers. Valuable free stuff. That's what we want to give to people here. Pay it forward.Brian Parana [00:08:04]:We have a, a we're in the, the mega information, right? Maybe I could coin that. The mega information Time of our lives, right? And with ChatGPT and all you can get a meal plan, you can get a workout, you can do all these things. And what I have, my free stuff would be what I call the rice 72. It's just a three day fat loss protocol that has food, that has nutrition, that has some mindset things to help reset from the brain. Because it all starts here. And in that you get step by step specific things that we know and we've heard so much. But the point is it has to be done. So whether there's email accountability, there's actual text engagement with me as well.Brian Parana [00:08:52]:If you do get the free thing, the Rise 72, you'll be able to have some level of accountability. And that's what I want to bring into my world to. To others is create an experience, a transformative experience. Not just, hey, here's the meal plan that you're supposed to eat, but it's got to be more because nobody I the one of two things. I'm busy. Every single person, I think has always said that. And they usually say it's in all cats B, U S Y with multiple exclamation points after. That's how they describe their life.Brian Parana [00:09:27]:And I get it. I'm busy too. But I still have found a way to prioritize my health.Stuart Webb [00:09:32]:Yeah.Brian Parana [00:09:33]:So let's find a way to do that for you. The other thing is that they. So they're. They're busy and they always want to just jump in with. With both heels, in a sense. And we have to find those small little pivot points to again create that sustainability. And through talking with thousands of people over the last 20 years, so many conversations, we need to. To be able to do the things that we already know we need to do.Brian Parana [00:10:09]:And that's a high level of radical accountability I want to bring to.Stuart Webb [00:10:14]:Yeah. And it's about finding that way of, as you say, prioritizing using the. Using triggers. You know, one of the things I've often heard that.Brian Parana [00:10:22]:Yes.Stuart Webb [00:10:23]:One of the great ways of sort of building your. You're building this sort of thing in as you're talking about mindset is linking it to pleasure. You know, yes, you're going to go for a, for a run, but you're going to go for a run in the outside and listen to your favorite podcast or whatever it is, this podcast. So. And so you actually sort of. And you, you. You have to set yourself up with. The only time I listen to the podcast is when I'm going for the run or when I'm going for the walk.Stuart Webb [00:10:49]:And so that you get that sort of mindset shift. If it's not something hard, it becomes a pleasure to do some of this stuff.Brian Parana [00:10:55]:Right, Exactly. And, and that's a huge gap where people are. An example would be, say, the 75 hard. It's a very strong reset accountability protocol where you have to work out twice a day, you got to drink a gallon of water, you have some you got to read a book. All these things are great. Let's do 75 hard on your own terms. That makes it so that on day 76 or day 2000, you're still doing the things. Yeah, it's my job to help figure that out.Stuart Webb [00:11:28]:Brilliant. Love it. Brian, you've gone to the stage where you understand exactly how this works. Was there a book or a program or something that actually sort of allowed you to understand how to get that sort of mindset, that body work, everything sort of coming together, which is how you explain it to people.Brian Parana [00:11:50]:The book that comes off top of my head is there's so many personal development things I've done. I actually went to Tony Robbins seminars, I was a fire walker, I did it twice. And so many other different certifications and all that. I guess when it all comes said and done, we, we've heard it again a million times. Is that the, the James Clears is a really easy that everyone we know atomic habits. How do we build habits 1% better at a time? We take these small incremental, consistent steps to get us and we consistently keep doing that. And, and the other thing is to understand the analogy that is used in there as well. An ice cube melting at 22 degrees, it's not going to melt.Brian Parana [00:12:36]:At 23, it's not going to melt. At 29, it's not melting. At 32, it might start to melt. At 33, it's melting, it will take a while. At 40, it's melted. It's definitely on its way. And today in Miami in July, it's done melted. You know, the moment it touched the ground, even maybe on the way down to the ground, it's already evaporated because it's so hot.Brian Parana [00:13:00]:And in the beginning of these changes, even just in business, we can tie it back to business since that's who's listening. In the beginning of the business, it was so small and incremental and you didn't see those, those 1 degree changes over time. But then you built that momentum and all of a sudden you have a business with employees and it's successful and all of a sudden you're wow, I don't have time for myself. But that 1% better is going to be the key thing to build consistency into your life.Stuart Webb [00:13:30]:I'm a, I'm a great fan of somebody you may or may not have heard of a guy called David Brailsbridge who was the coach of the Great Britain cycling team. And he was a very great fan of sort of 1% improvements and he was looking at 1% improvement, improvements all the time, which took the British cycling team to the top of the world. And the reason that he did it was because he was looking at tiny, tiny changes every single time they raced, to the extent that he started sending the team out to meetings with their own pillow so that they got a slightly better night's sleep the night before they raced. It really does take tiny, tiny changes to produce a massive result, doesn't it? But it has to be consistent. It has to be continuous. You can't just do it once and then hope it's all gone back to it. You know, it's gonna be easy from that. You make that tiny change, but you have to continue to make that change.Stuart Webb [00:14:22]:You need the accountability to do it.Brian Parana [00:14:24]:Yeah. KPIs for ROIs, right? In the business world, we have those and these SOPs to get to the ROIs that we want to go, but it has to be done every day. Yeah. Same thing in our body. We need to. These are basic. We need to move so much. We need to drink our water, get enough sleep.Brian Parana [00:14:46]:We need to eat healthy food. Those are basic tenets of taking care of yourself and living in a healthy body that's energetic and you feel confident in and you fit in your clothes in. But we let distraction take us away.Stuart Webb [00:15:01]:Yeah, yeah, yeah. Brian, there must be one question that you're left at the moment thinking he's still hanging on to the really critical one, that one question that we need to sort of get to get to, and I should ask it, but I obviously don't know what it is. So what is the question that you would have liked me to have asked by now, which I obviously haven't. And then obviously, as you know the answer, you better answer it for us, otherwise it'll never get answered.Brian Parana [00:15:27]:I thought long and hard on this. And what is the true ROI of taking care of yourself and your health?Stuart Webb [00:15:34]:Oh, that is a good question. I like that.Brian Parana [00:15:37]:Huh? I thought about it a little bit. Make sure it was juicy. What is it? People at first just think, oh, I'm at a healthy body weight, or I can. I don't fall asleep in the middle of the day anymore. Or I can be productive at work, or I can go one meeting to the next to the next, or when I come home, I can engage with my family and children. Those are all really important things. But we. One thing is.Brian Parana [00:16:03]:Is say the confidence that you have, if you aren't in a healthy body, then you don't necessarily have the confidence that you think that you're portraying when you go into a meeting, right. Even this is a good old Tony Robbins example. But I'm standing here, but I can take a big deep breath in and, and I can get up here. All of a sudden I'm, I'm just 1% taller in a sense, but I am. It's been multiplied. It's 10x in my energy flow, my breath. I can get oxygen in my lungs and I can start to think clearly. And people notice that and they see it, they can feel that confidence and that energy coming from.Brian Parana [00:16:48]:And, and you don't know that you're walking around like this all day. You might feel the same, but it's, there's a difference. So what does that mean? That means that we can, if the true ROI of a healthy body is better connection with those around in your, your, your family circle, your social circles, how you show up at work and lead. We want that lead. What type of ability are you to be able to produce deals and make things happen in your career? These are all big, big ROIs that can happen. And you don't. The, the thing that you don't see. And I love sharing this with my four kids, especially my oldest right now, because he's teenage for sure, at 15, almost 16.Brian Parana [00:17:32]:But you choose your actions, but you don't choose your consequences. Therefore, if you're not taking care of your health in the 40s, you might have a heart attack by your 50. Hey, I'm so glad that you're retiring as a millionaire or whatever, but you're going to spend all of it on health care and assisted living and having someone wipe your butt because, because you have a disease, right? We have, everyone has lots of problems until they have a significant health problem, then we only have one problem. And everything else fades quickly because you have diabetes, you've had a heart attack, there's a stroke, there's cancer, there's all these, these things that are trying to kill us. And health is the most easy, say, almost free thing to do outside of your time. That you can get a huge ROI for now, but also into the future.Stuart Webb [00:18:24]:That's absolutely brilliant. And if nobody, if nobody takes anything away from this, they should take away the fact that doing something for their future is actually looking after their kids, their grandkids, their great grandkids. You know, you need to be around for those. I'm going to go back. You need to come on to systemize me free. Go find out about what Brian has been talking about, talking to us about today and make sure that you understand exactly how somebody like Brian can really help you to focus, to make sure that you are available to the future. And I'm going to put in my own little request to you, please. I send out an email just, just once a week with who's coming up on the podcast and you can come on and watch the live stream, ask questions.Stuart Webb [00:19:15]:If you want to please come onto the newsletter list. You go to Systemize Me subscribe and that gets you onto the newsletter list and you'll get an email just enabling you to listen to such brilliant advice from people like Coach Brian. Brian, thank you so much for spending a few minutes with us. Really appreciate you taking the time and if I take anything else away from this, I'm going to go and find a way now of going back out for Cycle Ride, which is something I haven't done for a while and that will help me to sort of just live a little bit longer. Yep.Brian Parana [00:19:49]:So, you know, wrapping it up, I have the, the free thing that I'll be given with Stewart is the right 72. It's a three day fat loss protocol. Men and women can do it. And then what the call to rise is is it's a hundred day fat loss transformational experience that really focuses on weekly challenges, quarterly assessment. There are small cohorts of. This is more of a men's focus group called the Brotherhood where we have a small knit group of people, men that are like minded, that want to thrive in their health too along with all these other areas in their life. And, and it's, it's again getting out of just information but actual doing the things because you're in a. It's a catalyst for transformation and that's what the call to rise is.Brian Parana [00:20:34]:So answer your call to rise to better health and a better quality of life.Stuart Webb [00:20:40]:Right. I love it. Thank you so much and I really appreciate you spending a bit of time for us. Go get that stuff. Thank you. Bye bye. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Good ideas rarely belong in just one place. This week, Jason Fried and David Heinemeier Hansson share how 37signals lets concepts move freely across products, turning one solid idea into many useful ones. They talk about borrowing from the past without getting stuck in it, giving new concepts time to catch on, and keeping space for creativity as products evolve.Key Takeaways00:11 – Letting strong ideas travel between products02:49 – Giving each product its own design voice07:26 – Bringing back old features when it makes sense12:03 – Avoiding nostalgia just for the sake of it17:55 – Using real-world use to guide product improvements22:10 – Keeping your creative process flexible23:57 – Leaving space for fun in the design31:13 – Designing around feel instead of rulesLinks and ResourcesNewcity Design magazineSegura Inc. (Carlos Segura's Design Firm)Fizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastSign up for a 30-day free trial at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Dear Listener, are you exhausted by the endless swipe-and-scroll cycle of dating apps? Do you wish potential matches could get to know the real you—not just a few photos and a character-limited bio? Well then, I'd like you to meet my friend, Date-Me Doc.Date-Me Docs are standalone documents (typically housed in Google Docs or Notion) that live outside dating apps and give you space to share who you truly are, what you're looking for, and why you'd make a great partner.But here's the twist: we believe creating a Date-Me Doc is valuable even if you never share it with anyone. Why? Because the process forces you to get crystal clear on what you want—and as we like to say, love favors the clear-sighted. That clarity will serve you whether you're swiping on Hinge, chatting someone up at a coffee shop, or asking friends to set you up.In this episode, we walk you through our recommended structure, how to use photos effectively, why vulnerability attracts (not repels!) the right people, and how to share your Date-Me Doc with cuties you meet in real life (Josh even role-plays it for you!).If you're craving a slower, more intentional approach to dating—one focused on depth over dopamine—this episode is for you.Key Takeaways00:00 Introduction and Overview 01:21 What is a Date-Me Doc? 05:21 Why should you create a Date-Me doc? 15:45 How to write a Date-Me Doc 22:22 Crafting Your Unique 'Me' Section 26:19 Describing Your Ideal Partner in the 'You' Section 29:29 Creating the 'We' Section and Final TipsResources and linksTired of Dating Apps, Some Turn to ‘Date-Me Docs' - NY TimesDate Me DirectoryDate-Me Doc Template - coming soon!Ep. 15 - Online Dating 102: Perfecting Your Profile & PhotosEp. 2 - What to look for in a long-term partnerDownloadable Guide: What to look for in a long-term partnerHave a question or comment? Email us at podcast@relationshipcenter.com. We love hearing from you!If you'd like to work with one of the talented clinicians on our team, go to relationshipcenter.com/apply-now to apply for a free 30-minute consultation.To get a monthly email with our best content, go to relationshipcenter.com/newsletter.If something in this episode touched you, will you share it with a friend? That helps us reach more sweet humans like you.Lastly, we'd love it if you would leave us a rating and review wherever you listen to podcasts. And be sure to hit subscribe while you're there so you never miss an episode!

Release day always looks smooth from the outside. Behind the scenes, there's a lot packed into a short window. In this episode, Jason Fried and David Heinemeier Hansson share how 37signals approaches the final stretch of putting a product out into the world, using Fizzy as a recent example. They talk about narrowing features, resisting the urge to hype dates too early, and why steady word of mouth matters more than chasing algorithms.Key Takeaways00:00 – Introduction00:10 – How Fizzy's launch came together02:17 – Choosing what really needs to ship in V108:51 – The downside of announcing dates too far ahead12:33 – How algorithms have reshaped marketing23:37 – Building buzz through word of mouth30:00 – It all comes down to building a solid productLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

This episode of SaaS Fuel features Varun Jain, founder of Comply Jet, discussing how security compliance can transform from a sales blocker into a growth accelerator for SaaS startups. Varun shares actionable strategies for building trust, leveraging AI to simplify compliance, and the importance of embedding security early in the product journey. The conversation also covers leadership lessons, hiring discipline, and how founders can make intentional decisions about growth and capital.Key Takeaways00:25 – 02:20 Why trust and compliance matter for SaaS growth.02:20 – 03:30 Compliance as a sales unlock, not a hurdle.03:30 – 06:00 Recap of previous episodes and toolkit mention.07:00 – 11:00 Varun's background and founding story.11:00 – 15:00 Why founders must prioritize security early.15:00 – 20:00 How cloud and AI make compliance easier.20:00 – 25:00 Comply Jet's approach: AI, education, and support.25:00 – 30:00 Continuous monitoring beats “check the box” compliance.30:00 – 35:00 Managing growth, logins, and cloud costs.35:00 – 40:00 Why Comply Jet focuses on startups.40:00 – 45:00 Building trust centers for sales.45:00 – 50:00 Simplifying frameworks for founders.50:00 – 55:00 Leadership: hire intentionally, automate where possible.55:00 – 60:00 When to raise capital and the value of bootstrapping.60:00 – 65:00 Compounding growth and product focus.65:00 – End Final advice, resources, and next episode preview.Tweetable Quotes"Trust, not features, is often the real bottleneck in B2B growth.""Compliance isn't just a checkbox; it's a sales unlock.""AI can turn compliance from a slow, painful process into a founder-friendly advantage.""Transparency accelerates deals—make trust your competitive edge.""Don't wait for enterprise buyers to ask for compliance—build it in from the start.""Leadership is about clarity, discipline, and building a business of significance."SaaS Leadership LessonsEmbed Trust Early: Make security and compliance a core part of your product from day one.Leverage AI for Scale: Use AI tools to automate compliance tasks and reduce founder workload.Build a Public Trust Center: Proactively share your security posture to accelerate sales.Hire with Intention: Avoid over-hiring; automate and stay lean until roles are clearly defined.Balance Speed and Discipline: Move fast, but don't cut corners on trust or compliance.Stay Customer-Focused: Listen to customer needs and let them guide your product evolution.Guest ResourcesVarun Jain: varun@complyjet.comwww.complyjet.comhttps://www.linkedin.com/in/varun-jain-stanford/SaaS Fuel Growth Accelerator ToolkitEpisode SponsorThe...

In this special holiday edition of SaaS Fuel, Jeff Mains delivers a powerhouse “Best of 2025” episode. After a year of learning from 104 founder, operator, and investor conversations, Jeff Mains distills the top 10 lessons that moved SaaS companies from the $5M plateau to scaling past $50M. He reveals actionable frameworks, from cash flow management to 10x thinking, and gifts listeners a bundle of premium resources for each lesson—available for free until January 15. If you want a crash course on SaaS growth with practical, battle-tested playbooks, grab these notes and get ready to take action.Key Takeaways00:00 "Top 10 SaaS Growth Lessons"06:10 "Onboarding Framework: Activation to Advocacy"07:34 "Boosting SaaS Net Revenue Retention"10:42 "Transparent Resource Allocation Matters"16:07 "Winning Demos: Connection Over Features"16:54 "AI-Driven Sales Transformation"21:45 "People Strategy for Scaling Success"24:52 "Product-Led Growth Revolution"26:35 "PLG Strategies for Growth"32:53 "Master Storytelling for Greater Success"35:40 "10x Growth Strategy Insights"36:49 "10x Growth Frameworks & Tools"40:20 "Taskology: Productivity Made Simple"Tweetable Quotes“Cash is a fact; profit is an opinion.” — Jeff Mains, echoing Dan DeGolier“Great onboarding isn't just about retention—it's your highest-leverage revenue optimization.” — Jeff Mains“Your engineers aren't slow—they just lack a coherent prioritization framework.” — Jeff Mains, paraphrasing Thanos Diaconcas“Demos don't win on features. They win on human connection and business acumen.” — Jeff Mains“AI's highest value? Making your best people even better.” — Jeff Mains“People don't buy products—they buy transformations.” — Jeff Mains, drawing from David EbnerSaaS Leadership LessonsBe Brutally Honest About Your MetricsTrack cash (not just sales or profit) to survive and scale responsibly.Obsession Over OnboardingMake activation your primary revenue engine—not just an afterthought.Radical Transparency with PrioritizationUse visible, accountable buckets to guide resource allocation and eliminate blame games.Invest in People Before the PainProactively upgrade your leadership and plan succession—don't just react when you outgrow your team.Focus on Stories, Not SpecsYour narrative is your edge. People buy transformation, not just tools.Chase Multipliers, Not PercentagesPlan for 10x, not just 10%—and rethink everything needed for real step-change growth.Guest ResourcesDan DeGolier dan@ascentcfo.comascentcfo.comhttps://www.linkedin.com/in/degolier/Dan's Full Episode:https://championleadership.com/episode-257-dan-degolier-cash-flow-essentials-strategies-for-sustainable-growth/Srikrishnan Ganesansri@rocketlane.comhttps://www.rocketlane.com/https://www.linkedin.com/in/srikrishnangSri's Full Episode:

Is Rick Caruso running for Mayor of Los Angeles again? In this explosive Part 2 interview on In Search of Excellence, host Randall Kaplan sits down with billionaire real estate developer Rick Caruso to discuss the future of Los Angeles, his political aspirations, and the secrets behind his massive success.Rick Caruso is the force behind The Grove, Palisades Village, and the Rosewood Miramar Beach. With a net worth of nearly $6 billion, he opens up about why money was never his motivation. Rick details the terrifying Palisades fire, revealing the "extreme preparation" and private firefighting team that saved his property when others burned.We also dive deep into politics. Rick gives a candid critique of Mayor Karen Bass and former Mayor Eric Garcetti, explains why he believes the city was unprepared for the recent disasters, and discusses the disastrous impact of the "Mansion Tax" (ULA) on California real estate. Plus, he shares invaluable advice on integrity, "protecting your obituary," and the one rule he follows in business: "Don't do business with bad people". Timestamps & Key Takeaways00:00 - The Golden Rule of Business: Don't do business with bad people.02:03 - When will Erewhon & Palisades Village reopen? (Fire recovery update) .04:37 - The terrifying moment the fire started & evacuating the schools.06:17 - How Rick saved his property using private firefighters & retardant.09:34 - Who is to blame? Rick's critique of the City & Mayor Bass's preparedness.12:54 - Why Rick ran for Mayor & his thoughts on losing to Karen Bass.15:07 - Was Eric Garcetti a "weak mayor"?.16:27 - The Big Question: Will Rick run for Mayor or Governor again?.17:21 - The first 3 things Rick would do as Mayor (Crime, Homelessness, Housing Costs).18:45 - The truth about the "Mansion Tax" (ULA) and why it's hurting LA.21:01 - Why money should never be your motivation for success.22:49 - The power of extreme preparation & integrity.27:44 - Best Advice: "Protect Your Obituary".34:03 - The love of his life & final thoughts.Want to Work One-on-One with Me?I coach a small group of high achievers on how to elevate their careers, grow their businesses, and reach their full potential both professionally and personally.If you're ready to change your life and achieve your goals, apply here: https://www.randallkaplan.com/coaching Listen to my Extreme Preparation TEDx Talk here: https://www.youtube.com/watch?v=MIvlFpoLfgs Listen to this episode on the go!Apple Podcasts: https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/23q0XIC... For more information about this episode, visit https://www.randallkaplan.com/ Follow Randall!Instagram: @randallkaplan LinkedIn:  @randallkaplan TikTok:  @randall_kaplan Twitter / X: https://x.com/RandallKaplanWebsite: https://www.randallkaplan.com/1-on-1 Coaching: https://www.randallkaplan.com/coachingCoaching and Staying Connected:1-on-1 Coaching | Instagram | YouTube | TikTok | LinkedIn

In this insightful episode of SaaS Fuel, host Jeff Mains welcomes Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency—and a former professional magician! Together, they unpack the art (and science) of connecting with B2B SaaS customers through authentic storytelling, brand strategy, and personal visibility. Jimi Gibson shares his powerful Five Finger Framework for brand building, why founders should put a face to their company, and actionable strategies to create lasting emotional ties and customer loyalty—even in an AI-driven, content-saturated world.If you're a SaaS founder tired of beige, forgettable marketing and want your brand to stand out for something meaningful, this conversation is a treasure trove of tactical wisdom and inspiration.Key Takeaways00:00 "Feature Ops & AI Strategies"05:07 Magic, Marketing, and Connection08:05 "The Stump Test Mystery"12:13 SaaS Exits, Branding, and AI16:49 "Magic, Frameworks, and Authenticity"19:26 "Commitment Drives Long-Term Success"22:07 "Name Your Villain Strategically"24:52 Thumbs Up: Measuring Impact28:16 Customer-Centric Solutions Matter Most31:34 Building Long-Term Customer Relationships36:44 Identifying Competitor Weaknesses Strategically39:20 "Defining Your Target Market"41:00 Maximizing AB Testing Value46:01 AI Lacks Human Connection47:50 "Building Authority Through Personal Branding"51:47 Essential Brand Stories FrameworkTweetable Quotes"Marketing, like magic, is about capturing attention and delivering the wow—the call to action." — Jimi Gibson"Founders, your audience is not 'everybody.' It's one person. Speak directly to them." — Jimi Gibson"A faceless brand is forgettable. People buy from people, not just companies." — Jeff Mains"Declare your villain. If you don't stand for something—or against something—your brand stands for nothing." — Jimi Gibson"The clearer you can be, the more likely your message will resonate with someone who needs your solution." — Jimi Gibson "You can't out-robot the robots. Your experience, empathy, and story are your ultimate differentiators." — Jimi GibsonSaaS Leadership LessonsConnect Authentically, Not Generically:Strong SaaS leaders craft messaging as if speaking to one person—even in a large market.Show Your Face:Humanizing your brand increases trust and long-term retention. Don't hide behind anonymity.Stand for (and Against) Something:Declaring a clear brand "villain" or enemy sets your tribe apart and ignites loyalty.Long-Term Relationships > Short-Term Transactions:Protect your customer “family,” listen deeply, and own up to mistakes for lasting affinity.Measure the Impact You Leave:Track not just revenue, but employee growth, industry disruption, customer transformation, and your unique “thumbprint.”Be Visible in the AI Era:Customer stories, bylined articles, and video increase your odds of being cited and found as the authority, not just another generic provider.Guest Resourcesjimi@Thriveagency.comhttps://thriveagency.com/https://www.linkedin.com/in/jimi-gibson/Episode Sponsor

Open source has always played a big role at 37signals. This week, Jason Fried and David Heinemeier Hansson share why they're drawn to working in the open, and how that mindset carries into their newest product, Fizzy.Key Takeaways00:12 – Why open source continues to matter at 37signals05:12 – Sharing work publicly pushes quality higher09:55 – How open source fits into Fizzy's SaaS setup15:15 – Treating open source as a gift19:41 – Getting direct feedback in unfamiliar but fun ways 22:56 – How the team decides what goes into Fizzy and what doesn't24:34 – A Danish language lessonLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In this value-packed episode of SaaS Fuel, Jeff Mains welcomes Egil Østhus, co-founder and CEO of Unleash—the world's leading open source feature management platform. Egil dives deep into the journey from thriving in corporate boardrooms to taking the entrepreneurial leap, co-founding Unleash with his brother, and scaling a business using open source and commercial strategies. The conversation explores critical challenges of serving both community and enterprise needs, the next-generation concept of Feature Ops, the nuanced impact of AI in software development, and the essential synergy between engineering and business for SaaS growth. Whether you're steering product strategy or deep in the code, this episode delivers actionable insights and leadership wisdom for founders navigating modern tech landscapes.Key Takeaways00:00 "Building Smarter: Growth Strategies"03:22 "Entrepreneurship Realities & Tech Futures"07:38 Enterprise Software Delivery Challenges13:21 "Challenges of Co-Founding Family"16:10 "Balancing Open Source and Enterprise"17:45 Open Source vs. Paywall Decisions23:28 "Building Enterprise Growth Processes"24:24 "Start Early on Commercial Strategy"30:08 "Unified Metrics for Long-Term Impact"32:09 "DevOps: Feature Lifecycle & Governance"36:26 AI's Impact on Developer Roles39:55 "Business Context for Developers"42:37 Culture Consistency Drives Success46:49 "Magician Marketer & Scaling Stories"Tweetable Quotes“We in the Nordics are sort of naive—we don't understand how difficult it really is. ‘How hard can it be to build this company?'” — Egil Østhus“Always put community trust first. If you break it, that decision is irreversible.” — Egil Østhus“If you have the best product that nobody knows about, it's really hard to sell it.” — Egil Østhus“Feature Ops bridges the gap between engineering and business—bringing real-time control and risk mitigation to software delivery.” — Egil Østhus“Every developer should challenge themselves to understand how their work impacts the business and end users.” — Egil Østhus“Culture is consistency. It's the boring stuff you do every day that builds a scalable company.” — Egil ØsthusSaaS Leadership LessonsCustomer Value First:“It's all about creating customer value. Bringing product out there and building a proper business model.” (Egil Østhus)Get Outside Your Comfort Zone:True growth happens when you jump into deep water and test if you really can build what you preach.Respect and Resolve Tension (Especially in Family):In co-founder relationships, never allow tension to build—address issues immediately, maintaining respect and professionalism.Open Source Takes Discipline:Develop clear guiding policies on what features are open and which are gated—never betray community trust with irreversible decisions.Build Commercial Capacity Early:Don't wait for sales and marketing to “catch up”—grow those functions as soon as possible to accelerate learning and scale.Engineers Need Business Context:The best developers deeply understand the product's business impact, continually interact with customers, and help shape business direction.Guest Resourcesegil@getunleash.iohttps://www.getunleash.io

In this episode of SaaS Fuel, host Jeff Mains sits down with Anthony Franco—serial entrepreneur, co-author of AI First Principles and the Wiser Method, and host of the How to Founder podcast—to talk about what it really takes to implement AI effectively in SaaS businesses. The conversation breaks past the usual hype, diving deep into the practical messiness of entrepreneurship, building tech that serves real humans (not just outputs), and how intentional iteration leads to successful outcomes. Anthony Franco shares brutally honest stories of failure, the necessity of understanding end users, and the importance of starting with a noble cause before diving into AI adoption. If you're a founder wanting actionable strategies to build a future-proof company in the age of AI, this is your episode.Key Takeaways00:00 "AI, Bias, and Holographic Futures"03:44 "Future, Revenue Systems, and Strategy"07:34 "Entrepreneurs Fuel Prosperity"10:36 "Value Your Job, Avoid Mistakes"15:02 "Earn the Right to Rebuild"18:57 "User Experience Insights Revolution"21:34 Necessary Complexity and Risk Management25:49 "Leadership's Four Key Relationships"28:23 "Wiser Method: AI Principles"32:30 AI Missteps: Autonomy vs Collaboration35:25 "Challenging Ideas and Biases"38:03 "Readiness for Agentic Orchestration"43:00 "Feature Flags & Brand Magic"Tweetable Quotes“Entrepreneurs are the pioneers of economic prosperity—the ones willing to look foolish bring prosperity to all.” —Anthony Franco“If you automate broken things, you're just scaling your problems.” —Anthony Franco“Design for how the world is—not just how you wish it would be.” —Anthony Franco“The reason you write software is to make someone's life easier—not just your own.” —Anthony Franco“Stop coding. Go talk to the person you're coding for—not your manager, your end user.” —Anthony Franco“If you win 10% of the time and fail 90%, you still win. Micro-failures fuel learning.” —Anthony FrancoSaaS Leadership LessonsLead Arm-in-Arm, Not From AfarGreat leaders work alongside their teams, getting “calluses” from real workSet Honest Expectations About EntrepreneurshipDon't sell the dream—share failures and chaos as well as successes to guide founders realisticallyTalk to End Users—Don't Just Delegate DiscoveryLeaders must become chief customer advocates; direct feedback is transformative Don't Automate for Automation's SakeEvaluate the root causes and bottlenecks before layering on tools Embrace Necessary ComplexityNot all complexity is bad. Sometimes it's a competitive advantage or required for regulatory compliance Start Small—Iterate and Learn Before Scaling AIFocus on incremental improvement, pilot adoption, and learning from failures Guest Resourcesanthony@suitepea.comaifirstprinciples.orghttps://www.linkedin.com/in/anthonyfranco/x.com/anthonyfrancoEpisode SponsorThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite -

There's a moment in every product where you have to stop tweaking and actually launch. This week, Jason Fried and David Heinemeier Hansson reflect on how 37signals decides when a product is truly ready for its first release. They share how they think about simplifying, sharpening, and ultimately knowing when it's time to ship.Key Takeaways00:12 – Recognizing when a product is ready to meet the world02:55 – Strip things back to the essentials first07:32 – Weighing real-world feedback from early users10:03 – Add the final layer of polish without overdoing itLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.do"Quality: The Concept2 RowErg" from Jason's HEY WorldRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Dear Listener, are you stuck in singleness limbo—eternally swiping and messaging? Do you rarely get past dates one or two, and never into a long-term relationship? Does it seem like you almost never meet someone who feels unquestionably right for you?What if the thing keeping you single isn't your profile, lack of dating skills, or bad luck, but your brain running scared from doubt?In this episode, we explore an oft-missed culprit for chronic singledom: Relationship OCD (ROCD). We sit down with Relationship Center psychotherapist, sex therapist, and dating coach Cat Fillmore to unpack how this misunderstood form of OCD can quietly sabotage your dating life.Cat explains what ROCD actually is (spoiler: it's not just “being picky”) and how it shows up as an obsessional cycle: a trigger, an intrusive thought (“Do I really like them enough?”), spiraling meaning-making, intense anxiety, and then compulsions like endless Googling, reassurance-seeking from friends, or constant “checking” of your feelings.You'll hear how ROCD can lead people to swipe endlessly, dismiss promising matches over tiny details, or cut things off after 1–3 dates because the connection doesn't feel perfectly “just right.” Cat also shares how to tell the difference between ordinary dating anxiety and ROCD, why self-diagnosing is tricky, and why working with an OCD-informed therapist matters.Most importantly, Cat offers hope: ROCD is highly treatable—often with Exposure and Response Prevention (ERP)—and you can learn to live with doubt, date more freely, and build real, lasting love.If fear about the “what ifs” of a relationship makes dating feel painful or pointless, this episode is for you.Key Takeaways00:00 - Intro03:01 - What is Relationship OCD?09:28 - What are some of the signs ROCD might be sabotaging your dating life?23:13 - Can can someone with ROCD find lasting love? How?Resources and linksFor full show notes with links, visit relationshipcenter.com/podcastHave a question or comment? Email us at podcast@relationshipcenter.com. We love hearing from you!If you'd like to work with one of the talented clinicians on our team, go to relationshipcenter.com/apply-now to apply for a free 30-minute consultation.To get a monthly email with our best content, go to relationshipcenter.com/newsletter.If something in this episode touched you, will you share it with a friend? That helps us reach more sweet humans like you.Lastly, we'd love it if you would leave us a rating and review wherever you listen to podcasts. And be sure to hit subscribe while you're there so you never miss an episode!

In this mind-bending episode of SaaS Fuel, Jeff Mains chats with Darren Milne, co-founder and CEO of VividQ, about the future of holographic displays and how true 3D experiences will revolutionize everything from automotive HUDs to the way we watch TV, work, and interact with AI. Darren Milne unpacks his journey from academia to entrepreneurship, describes the defining moment when he saw a real hologram for the first time, and outlines how his team is making science fiction a reality—including progress toward room-scale “holodecks.” Along the way, you'll learn practical lessons about bridging science and commercialization, building successful licensing models, scaling with partnerships, and staying grounded while pursuing world-changing innovation.Key Takeaways00:00 "Holographic AI Revolution"05:15 From Academia to Business Shift14:08 "Holographic Display Business Strategy"19:31 Automotive HUDs: Future-Ready Adaptability24:48 "VR Nausea Explained by Science"29:41 Building-Sized Holograms Revolution32:57 "Creating Our Own Category"42:25 "Software-Driven Hardware Control"47:05 "Challenges of Licensing Innovation"51:59 "Rethinking Growth and Investment"56:05 "Epic Holographic Display Project"01:02:20 "Insights, AI Growth, and Holodecks"Tweetable Quotes“Sometimes, in the pursuit of knowledge, you need a lot more money—and the way to get that is to create things people want to buy.” — Darren Milne“The cars are all different, but with holography, the HUD doesn't have to be. Software solves what used to take an assembly line.” — Darren Milne “Every time I show a real hologram demo, people still ask if it's fake. Once you see it, everything changes.” — Darren Milne“You don't need to build all the hardware to win big—sometimes licensing your tech brings more scale and staying power.” — Darren Milne“If money were no object, I'd build the holodeck—an entire room of interactive holograms for training, gaming, everything.” — Darren Milne“We thought building-sized holograms required new tech, but turns out we could do it with off-the-shelf laptop screens…and a lot of them.” — Darren Milne SaaS Leadership LessonsEmbrace Mindset ShiftsMoving from academia to entrepreneurship means valuing impact as much as knowledge. Sometimes, making ideas real requires leaving comfort zones.Specialize, Then DelegateYou can't be both the chief researcher and the chief executive for long. Recognize your strengths and trust your team to handle complementary roles.Validate with Partners, Not Just ProductEarly commercial traction can come from licensing and partnerships, especially when full-scale manufacturing or hardware isn't feasible.Solve for ROI, Not Just CoolnessCustomers may love new tech, but recurring revenue comes from solving their biggest, most overlooked pain (e.g., HUD manufacturing savings).Don't Hire for Vanity, Hire for NecessityRapid hiring because “everyone else is scaling” can lead to layoffs and wasted resources if the technology isn't ready for mass adoption.Stay Resilient & HonestLong sales cycles and the need to “build the category” require grit. When mistakes happen (such as premature scaling), own them, learn, and course correct.Guest Resourceshttps://www.vividq.com/https://www.linkedin.com/in/darran-milne/Episode SponsorThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code...

Ever feel like droughts, rising costs, or feed shortages are always threatening your ranch's future? I get it—and so does this week's guest, who's engineering innovative solutions for resilient, sustainable animal agriculture.In this episode, Harry Duran sits down with Joaquin Gonzalez, Chief Expansion Officer at Eleusis Feed, an expert in agricultural engineering with deep roots (literally) in ranching and hydroponic fodder systems. Raised on a ranch near Santiago and backed by a career spanning Chile, Colorado, and now Texas, Joaquin Gonzalez brings a wealth of hands-on experience and entrepreneurial spirit to revolutionize how livestock are fed.This conversation dives into the power of hydroponic fodder systems as a game-changer for ranchers and farmers battling water scarcity, price hikes, and traditional feed limitations. Joaquin Gonzalez unpacks why modular container farms aren't always the answer at scale, and shares how Eleusis Feed's industrial solutions offer flexibility for both small and massive operations, empowering producers in drought-prone regions to ensure feed—and food—security all year long.Beyond the nuts and bolts of fodder systems, you'll hear stories from Joaquin Gonzalez's lifelong obsession with horses, lessons learned from engineering trial and error, and the realities of transitioning from South America to the U.S. Discover what it really takes to convince traditional ranchers to embrace innovation, and get inspired by the impact of sustainable practices on animal health, water conservation, and rural livelihoods.If you're ready to learn how vertical farming can safeguard your operation and secure the future of animal agriculture, tune in to this episode now—this one's packed with practical insights and the passion to match. Listen and get equipped to grow smarter today!Thanks to Our SponsorsCEA Summit East - https://indoor.ag/cea-summit-east-2025/Indoor AgCon - https://indoor.ag/Key Takeaways00:06:42 Tackling Chile's Drought and the Quest for Sustainable Fodder00:13:01 Engineering Solutions: Container Farms and Overcoming Mold00:19:22 Barley Fodder for All: From Horses to Giraffes00:25:29 Scaling Up: Industrial Hydroponic Fodder Systems00:32:09 Educating Ranchers and Challenging Traditions00:38:18 Entrepreneurship, Moving to Austin, and Staying MotivatedTweetable Quotes"At the end, you have to have horses, you have to have a trainer and all this stuff, and it was something that from there I transitioned to another sport because it was too expensive. Being one of seven, it wasn't something that I was the only one obsessed with horses and stuff, so I pushed that dream aside and focused on other sports. But then after college, I picked it up again, started riding again, won another championship, and it was everything about having a horse and having a train with feed and all this stuff that gets complicated over time. That is something I have in my heart—at some point, I will do it for sure.""The containerized solution that we could put together was able to produce 850 pounds a day, which, if you look at the industry, you can feed 30 cows, 35 horses, and stuff like that. I was talking to many ranchers that had 200 head of cattle, so for that you need eight containers. Putting one container next to another at some point doesn't make sense—maybe two is okay, three you start to think about, no, because every container has its own system, its own way of farming. At the end, we were looking for something more industrial.""With a fodder system, you use about 95% less water than traditional farm. We're here to help those places, especially...

In this value-packed episode of SaaS Fuel, Mark Osborne, founder of Modern Revenue Strategies and top 25 marketing technology trailblazer, joins host VO and Jeff Mains for a tactical deep dive into building holistic, scalable revenue systems that go beyond the siloed tactics of old. Mark reveals why random acts of marketing and sales are growth killers, the transformative impact of aligning marketing, sales, and customer success, and practical steps for identifying and nurturing your ideal customers. You'll also learn how storytelling and “microscripts” can drive trust and reduce friction, the importance of bow-tie funnels (aka the power of retention and expansion), and get a playbook for creating try-before-you-buy offers that accelerate confidence. If you want your SaaS business to be built for significance and scale—this episode is your treasure map.Key Takeaways00:00 "Mastering Sales & Revenue Strategy"05:11 "Building Effective Revenue Systems"06:17 Revenue Growth Through Three Systems12:35 Identifying Top Customers Strategically13:39 Targeting the Right CRM Customers19:31 "Aligning Teams to Drive Revenue"23:49 B2B Buying Shift: Trust Erodes25:34 Health, Perception, and AI Challenges29:02 "Bite-Sized Client Value Strategy"32:12 Effective SaaS Onboarding Strategies35:49 Focus on One GTM Strategy40:50 The Power of Specialization42:35 "Storytelling Powers Human Connection"47:28 "Creating a Category of One"48:35 "Collaborative Metrics and Visual Mapping"52:31 "3D Holograms & AI Innovation"Tweetable Quotes"But what I find is that really building a revenue system that has multiple components and sort of interlocking components is the real key to growth." — Mark Osborne Category of One Marketing: "And so we have built a proprietary proven process that leverages our unique expertise for this unique marketplace. And if you believe that that's the right way to solve this problem, then we're the only solution that exists for you." — Mark Osborne Quote: "the stat is now that something like 70% of the buyer's journey is done before they talk to a single provider, much less you, if you're the second or third tier provider in the marketplace." — Mark Osborne Lower-Risk Sales Strategies: "it's just a way of giving them that bite of the burger so they can then be excited about coming in and finishing the meal rather than feeling like, well, should I talk to five more people or two more people or get three more references instead." — Mark Osborne The Power of Storytelling in Sales: "Telling stories is the way that we really resonate and connect with people. So each of those different sort of layers of really small stories and really, you know, sort of large allegories are important throughout the sales process." — Mark Osborne SaaS Leadership LessonsBuild Systems, Not SilosSustainable growth comes when every part of the revenue journey is connected—attraction, acceleration, activation.Customer Obsession Beats Logo HuntingLong-term companies focus on advocating for and expanding existing customers, not just acquiring new ones.Say No to the Wrong RevenueThe discipline to turn away poorly-matched clients fuels long-term success and product integrity.Create Alignment Through Visual...

Who is Kyle?Kyle Beltle is a sought-after advisor for professional coaches and consultants whose businesses are flourishing in the high six figures. Having worked extensively with clients eager to reclaim their time, Kyle specializes in navigating the twin challenges his clients so often face: “tax FOMO” (the fear of missing out on tax deductions) and analysis paralysis. He knows all too well how the constant swirl of social media tips and advice from well-meaning friends can leave entrepreneurs unsure of where to start and anxious they might be missing out. Through patient guidance and hands-on support—including welcoming endless client questions at kickoff meetings—Kyle helps business owners cut through the noise, find clarity, and confidently optimize their financial strategies.Key Takeaways00:00 Coaching Clients' Tax Woes Solved04:39 Experience Over Price09:06 Focusing Intentionally in Business12:55 Maximize 401(k) with Profit Sharing15:58 “Subscribe for Podcast Updates”_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDStax strategy, tax planning, proactive CPA, tax deductions, analysis paralysis, tax FOMO, professional coaches, consultants, high six figure business, time management, business finances, business owner, real estate investment, rental property, multi state tax return, online tax software, premium guidance, tax mistakes, tax savings, 401k, retirement planning, profit sharing, S corp, employee benefits, pension contributions, business tax, cash flow management, VAT bill, financial planning, tax professional, small business taxSPEAKERKyle Beltle, Stuart WebbStuart Webb [00:00:03]:Okay, we've gone live without the stream coming in, which is really interesting. So welcome to It's Not Rocket Science. Five questions over coffee. I'm here with Kyle Bentley Beltly. Sorry, I'm gonna, I'm gonna get that wrong. Kyle. Apologies. Kyle Beltley.Stuart Webb [00:00:22]:Kyle is the owner of ProActive CPA. Kyle is going to talk to us about some really interesting things about how we manage our finances, manage tax, etc. Carl, welcome to It's Not Rocket Science. Five questions over coffee. I hope you've got your coffee in front of you today.Kyle Beltle [00:00:38]:Ready to go.Stuart Webb [00:00:39]:Terrific mug, terrific mug. Let's, let's talk briefly about how you're, who is, who is the person you're trying to help? What's the problem they've got? So that we can sort of, as we were listening to you describe this, we begin to get a sense of is this me that Kyle is talking about?Kyle Beltle [00:01:00]:Sure, sure. So my clients are professional coaches and consultants running businesses that are generating high six figures of sales and they're people who are looking to buy back their time. I would say that the primary issue that people come to me with and I help them solve, it's kind of a twofold. It's first off, it's what I like to call tax fomo, fear of missing out, and it's analysis paralysis. So with the tax fomo, we are inundated with social media posts on tax tips, our neighbors giving us tax tips, our crazy uncle at the family dinner is giving us. And there's this fear that I'm missing out on these deductions that everybody else knows about. But where do I even, where do I even get started? You know, this, this analysis paralysis. And a great example of this is I just started working with a client there and as we were getting ready for our kickoff meeting, he said, I hope you don't mind, I just jotted down a few thoughts.Kyle Beltle [00:02:10]:Well, so Stewart, this guy had composed this entire Google Doc of just all the things that he'd been coming across. And you know, does this apply to me? Where do I start? And so what I do with my clients is distill all that into a crystal clear tax strategy plan for them where they know, a, this applies to me, B, this is how to take advantage of it, and C, here's the savings I'm going to get from it.Stuart Webb [00:02:38]:So let's just, let's try and explore a little bit then on what are the things. I mean, that guy obviously had ideas about what he wanted to do, the problems that he knew had. He Tried anything. What were the things he tried to do to overcome this problem before turning to Kyle and say, carl, can you help me?Kyle Beltle [00:02:57]:So fortunately he hadn't tried anything and sadly that's not always the case. I had a client, I'll call Ian, who just started working with me the beginning of this year and he had heard, real estate's a great investment. I'm going to get into real estate. And he ended up purchasing a rental house that was out of state. So now he's preparing a multi state return and he has to set up a rental property. He was using an over the counter online tax product there. And you know the saying, garbage in, garbage out. Well, the data that he was putting into the software was not correct.Kyle Beltle [00:03:47]:He ended up missing out on a lot of deductions around that rental property. And so when we first started working together this year, I went back, took a look under the hood of the return last year and was able to help him get that rental property set up properly. And the savings, the actual tax savings that he experienced as a result of that were twice what I was charging him there. And so, you know, I have a colleague, Rajo Jose, who likes to say premium guidance cost a lot less than premium mistakes. And so certainly don't, don't try to DIY things when you're working with a complex tax situation.Stuart Webb [00:04:39]:I'm going to have to agree with you, Carla. I know one of the early lessons I was taught when I was a very young business owner was people forget the price long after they've forgotten the lack of quality, so long after they've remembered the lack of quality. So you know, the, the problem that we all try and think of is this may or may not take me a lot of time, but you're not dealing with, you're not dealing with something which, which is, you know, so much time based, are you? Although they are paying for your time, they're paying for the years of experience which you bought into the, you've used as your education and your experience in order to come back and go, this is how much it's valid, the value is to you. This is not about me taking 15 minutes over this. This is 15 years of my life that's taught me how to do this for you.Kyle Beltle [00:05:25]:100%. 100%. And that's not even mentioning the time that they would need to take away from their core business.Stuart Webb [00:05:33]:Absolutely.Kyle Beltle [00:05:34]:To try to learn this or to even, even to execute it.Stuart Webb [00:05:38]:Absolutely. So I think, Carl, you've been very kind to the audience. You have Got a giveaway. And this will be something which is in the vault that we have, which is the systemized me free stuff. So describe what this is, a PDF, I think, which is going to be a great asset to a lot of people. Tell us what's in this PDF and how it benefit them.Kyle Beltle [00:06:04]:So, as I said at the top, one of the issues that so many of my prospects and so many of my clients come to me with is just saying, where do I even begin? So I put together a handout here of my six favorite tax strategies that most people can take advantage of. And so I would download that there and take it with you next time you're meeting with your tax professional to see which one of these can we put into play to maximize my savings.Stuart Webb [00:06:34]:And I would, I'd hate to, to prejudice this, but if somebody comes along and finds they're only using five of the six, they may need to have a word with you anyway.Kyle Beltle [00:06:43]:Yes, absolutely, absolutely.Stuart Webb [00:06:46]:Okay, terrific. That's a brilliant. And I, I'll just repeat, if you go to systemize me free hyphen stuff, you will find that immediately. You can go and download that now and go get that from, from that vault and, and you will be able to get hold of Kyle's top six strategies. Have a feeling he may have more than six in his bank. But that's, that's the top.Kyle Beltle [00:07:09]:There may be a bonus. There may be a bonus one.Stuart Webb [00:07:12]:I love it. I love it. I love it. Kyle, tell us a little bit. You know, how did you become the, the expert that you are on tax? This doesn't happen overnight. It certainly doesn't happen unless you, you set out intentionally to understand these things.Kyle Beltle [00:07:28]:Yeah.Stuart Webb [00:07:28]:Is there a book, a course or something like that that took you to this, this place? That's.Kyle Beltle [00:07:34]:That is a great question, Stuart. And I love when you ask your guests this because you're always, always finding great books, great programs through this, and I've read a lot of books over the years and just trying to think distill it down to one. Ah, it's really tough. But if I had to choose, I would say that the most impactful program in my life has been Earl Nightingale's the Strangest Secret. Are you familiar with it by any chance?Stuart Webb [00:08:05]:It's not one I know. It's not one I know.Kyle Beltle [00:08:08]:So I encourage everyone out there, go look it up on YouTube. The strangest secret. It's originally, I believe it was a radio broadcast that Earl gave. It's only about 30 minutes. It's very concise. Very to the point. And spoiler alert. The strangest secret is that we become what we think about most of the time.Kyle Beltle [00:08:34]:Oh, and, you know, certainly that is by, you know, no means new to any of your listeners, I'm sure. But for me, I came across this early in my career. It was one of the first times I was really ever exposed to the power of being intentional with your thoughts and setting goals there. And so even to this day, I still find it as a great reset any. Anytime I'm stuck to listen to Earl Nightingale's the Strangest Secret.Stuart Webb [00:09:06]:That is a great, great tip, Carl. I thank you for that one because you're absolutely right. Too often we are, we're not intentional with our businesses, are we? We are distracted. I often see business owners, and I deal with business owners most of my day, and I find myself saying, well, why are you doing it that way? And the answer is sometimes it's sort of like, well, I just can't stop thinking about this. And unfortunately you go, well, you're missing out on a bunch of other things which actually you should be focused on and this should not be even in your thing. So you, you tend to end up doing it because you've just got locked in a cycle of focus that is the wrong one. And to switch the focus to what you should be focused on is much more important.Kyle Beltle [00:09:53]:Yeah. If you're just reacting to the latest email, the latest text message that comes across your inbox there. Yeah, you're absolutely right. You're going to get stuck in a cycle that is not productive and not product. You know, really building up your business to the best that it can be.Stuart Webb [00:10:12]:And this is where you have to start thinking a little bit about, like the, the future of your business by focus on those tax strategies which actually enable you to free up the cash, free up the investment that you might need in order to move the business forward.Kyle Beltle [00:10:26]:Yeah, yeah, absolutely. May feel like you're taking some time, some invaluable time out of your schedule to invest one, two, maybe even three hours to sit down with your tax pro and really map out the upcoming year, what you can take advantage of, what you can't. But the clarity that I have seen that give to my clients is worth its weight in gold and more than comes back to them in time savings.Stuart Webb [00:10:57]:Yeah, I'm gonna, I'll tell a small story here. It's one that's rather specific to the. But I came across a business just recently. The business had hit a real problem. They had a real cash flow problem. And I sort of said, what's the real reason for the cash flow problem? Wasn't very obvious from the discussion. They went, we forgot a VAT bill, value added tax bill. We forgot this tax bill was coming in.Stuart Webb [00:11:20]:We completely missed swiped our cash flow. We're now in deep trouble because we had no idea that it was coming in. And I looked at them and I basically said these bills are paid once every quarter. It's like Christmas. It's going to be on the same day, same time every year. What happened? We didn't have a plan. A one or two hour meeting with an attacked professional to just work out where that was would have solved a whole heap of problems for that business.Kyle Beltle [00:11:52]:Yeah, absolutely, absolutely not. Not to mention just the fact that they could have set up a very simple system to, to remind them about that or to automate it there.Stuart Webb [00:12:04]:Yeah, absolutely brilliant, Kyle, I guess we're getting towards the end of this and I'm going to let you go so you can get back to helping other tax professional people get their taxes in order. Professionals get their taxes in order. Carl, there must be a question that you're thinking, well, he still hasn't asked me the real killer one and obviously I might, I might think of it and probably I'm not going to because I'm a person of very little brain. So what's the one question that I should by now have asked you? And as you know what that question is, you better answer it for us as well.Kyle Beltle [00:12:38]:Yeah, absolutely. Well, one of the questions that I was waiting for was what is one tax strategy in particular that could be a quick win for someone today?Stuart Webb [00:12:50]:I am so glad I didn't ask that question because that is such a good question.Kyle Beltle [00:12:55]:And I got to tell you, Stuart, I'll preface this, I know this, this answer, it's not exciting, it's not revolutionary here, but it is, it truly is powerful. And that is for the listeners here in the US to max out your 401k retirement plan there. Now most people, Stewart, very familiar with having some money taken out of their, their paychecks there to put in the 401k and that's great and that everyone should be doing that. However, I'm always surprised that more business owners don't know about the profit sharing options that most for 1k plans have. And the reason that the profit sharing is so powerful, Stuart, is that it is money that the business elects to put into their employees 401k plans. And it's powerful because if the owner owns a company that's taxed as an S corp here in the US that owner will be on payroll and they'll be able to put additional money into their personal 401 while the business gets a tax deduction for it. It's also a great way for employers to reward their employees by giving them a little bit of a bonus that they don't have to pay payroll taxes on. The employees don't have to pay income taxes on there.Kyle Beltle [00:14:26]:So using the profit sharing component of your 401k to really max it out is a very powerful tax strategy that a lot of businesses will will be able to implement this year and get a quick win.Stuart Webb [00:14:40]:Carl, it will not surprise you to learn that is not a strategy that is just related to the US that is also many other countries. Optimizing and maximizing the amount of money you put into a pension is often the best way of saving tax for the business, but also, as you just said, allowing the employee, even if the employee is the chief executive, to get ready for a time when they need to step away from the business anyway and have still got the money coming in that they should have.Kyle Beltle [00:15:11]:Yeah, absolutely, Stuart. You know, as I said, it's not a particularly exciting strategy, but it's, it's been my experience as a professional that oftentimes it's the simple disciplines.Stuart Webb [00:15:23]:Yeah.Kyle Beltle [00:15:23]:Simple steps that we repeat day after day within our businesses that in the long run provide the biggest wins for us.Stuart Webb [00:15:32]:Kyle, that is a great message to end on because I think it is a universal truth. Business is actually really simple. If you boil it down, it's about making a customer and keeping that customer happy. And hey, what could you do better than doing that with your employees by giving them tax breaks and money for when they retire as well. Absolutely brilliant. Absolutely brilliant. Kyle, thank you so much for spending a few minutes.Kyle Beltle [00:15:56]:Thank you, Stuart. It's been a blast.Stuart Webb [00:15:58]:I'm. I'm just gonna, I'm just gonna encourage people. If you're listening to this, if you're watching this, if you, if you're seeing us live, if you're seeing this in the recording or listening to this in the recording, just please subscribe to the. To the main with the Systemize me forward/subscribe systemize.me forward slash subscribe. You will get an email once a week which will intel tell you who's coming up on the podcast so that you can join live. Ask questions if you want, get on there. If you've got boring, know, really burning questions, that's the time to sort of ask it to experts such as Kyle who's been with us today talking about his stuff. And please go to Systemize me free hyphen stuff to get Kyle's really valuable six plus special special offer.Stuart Webb [00:16:39]:Download as soon as you can. Kyle. Kyle Beltley. I hope I've got it right. At long last.Kyle Beltle [00:16:45]:Yes.Stuart Webb [00:16:45]:Thank you for being with us.Kyle Beltle [00:16:47]:Thank you for having us. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they've made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn't for them, and why simple, steady pricing beats clever tricks.Key Takeaways00:11 – The pricing experiments over the years10:48 – Why 37signals avoids enterprise deals18:05 – How Basecamp's pricing style differs from HEY's25:12 – Avoiding gimmicks and overthinking31:03 – Fizzy's pricing modelLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In this groundbreaking episode of SaaS Fuel, Jeff Mains sits down with Amos Bar Joseph, CEO and co-founder of Swann, the AI-native company on a quest to build the world's first truly autonomous business. With only three human founders and a fleet of AI agents, Swann is redefining the startup playbook—targeting $10M ARR per employee and running leaner operations without sacrificing growth or burning out teams. Amos Bar Joseph shares how Swann scales via intelligent automation and human-AI collaboration, creating systems where both people and agents operate in their zone of genius. Listeners learn actionable ways to build their “AI muscle,” leverage experimental GTM strategies, and develop organizations that amplify human talent rather than replace it.Key Takeaways00:00 "Building Resilient Customer-Focused Teams"05:23 Reinventing the Startup Playbook08:52 "Scaling Innovation Through AI Agents"10:14 "Building an AI Support Agent"15:00 "Optimizing Funnel With Human Leadership"17:16 "AI-Powered GTM Automation Tool"20:51 AI Amplifying Human Talent26:56 Continuous Innovation Through Experiments28:13 "Balancing Risk in Business Growth"32:43 "Building AI Muscle Internally"36:37 "AI Failures: Perfection Over Adaptation"39:11 Defining Failure in Experiments42:59 "Redefining Scale with Human-AI"48:21 Automated Sales Lead Management52:06 "Connect, Learn, Build Autonomously"54:40 "Scaling Revenue & Holographic Tech"Tweetable Quotes"It wasn't like that. What happened is that we started iterating in human in the loop workflows where humans and agents work side by side and there's an iteration mechanism where we refine that collaboration until we got to a process that one person could scale to an output of what used to in the past." — Amos Bar JosephQuote: "It's kind of like a developer that works with sales and marketing and sometimes founders or rev ops to turn any go to market idea into an agentic workflow. So you can scale go to market with intelligence, not revenue, not headcount, and really iterate on your go to market at the speed of thought." — Amos Bar JosephQuote: "The moment that you remove all the technical complexity with a tool like Swann, then you can start iterating on your go to market at the speed of thought." — Amos Bar JosephQuote: "what we aim for is actually these unconventional playbooks, because these playbooks, these tactics, are the ones that you can drive the most disproportionate value from the resource that you invest in." — Amos Bar JosephWhy Most AI Projects Fail: "The number one reason for that is that the user, the buyer, the organization is optimizing and the vendor together, they're optimizing for perfection, not for adaptation, as you just laid out, Jeff. And the reason is why that is the number one reason, is because you don't know what perfection looks like when you start." — Amos Bar JosephSaaS Leadership LessonsLeverage Talent, Not Headcount:Focus on value creation per employee, using AI to scale intelligent output—not just adding more people.Iterate to Innovate:Use experimentation and iterative processes to refine human-agent collaboration and maximize business results.Embrace the Zone of Genius:Place team members in roles where their passions and skills create disproportionate value; let AI take on everything outside that zone.Bias Toward BuildingAdopt a build-first mentality with AI tools—solve your own business bottlenecks rather than just buying external solutions.Stand Out With Unconventional Playbooks:In...

In this episode of the RE Social Podcast, hosts Vince Rodriguez and Andrew McCormick talk with Evan Cassidy, our former producer, standup comedian, and emerging real estate investor, to unpack the roller coaster journey of buying, renovating, and managing his first investment property in Yucca Valley. He opens up about what inspired him to jump into real estate, how the pandemic turned his initial renovation plans upside down, and the financial and emotional challenges that come with navigating your first Airbnb. The hosts dig into Evan's biggest lessons around building the right team, understanding market cycles, managing cash flow, and developing the patience and resilience needed to succeed as an investor. Evan also reveals how he balances family life with creative pursuits, and how both comedy and real estate continue to shape his long-term vision. Listen to this episode to learn more!Key Takeaways00:00:00Welcome to the RE Social Podcast00:01:08Let's get to know Evan Cassidy00:05:09The Joshua Tree Investment00:12:06Financials and Future Plans00:25:43Stocking and Organizing Supplies00:28:51Setting Up an Ideal Airbnb00:33:25Challenges and Lessons Learned00:44:41Hiring and Building a Reliable Team00:53:44Exploring New Real Estate Opportunities00:54:42Long-Term vs. Mid-Term Rentals00:58:54Credit Card Hacks and Bank Reactions01:01:24Lessons Learned from Investments01:04:38The Importance of Risk Tolerance01:21:53Blend of Comedy and Real Estate01:23:36How to connect with EvanResources and LinksFind his schedule on Instagram: https://www.instagram.com/thenextwavecomedy/Evan's Yucca Valley Property http://www.casafreebird.com/Connect with Evanhttps://www.instagram.com/thecassmanshow/https://www.facebook.com/thecassmanhttps://www.youtube.com/c/fockyanationNeed Help? BOOK A CALL:https://anviinvest.com/consulting/ Learn more about AnVi Invest

This episode dives deep into the shifting landscape of SaaS growth, investment philosophy, and leadership with Klee Kleber, former Dell and Rackspace executive and co-founder at Build Group.Klee Kleber shares why he prefers the "long game" model over traditional VC, explains the math behind durable businesses, talks about the importance of relentless execution, and how empathy, self-awareness, and diversity drive lasting success. From stories of luck at Dell to building customer love at Rackspace and the bold ambition of Topwater, this episode is packed with pragmatic wisdom for SaaS founders, operators, and investors.Key Takeaways00:00 Building for Impact and Permanence03:12 "Strategic Investing and Growth Playbooks"06:40 "Efficient Growth Through Discipline"12:47 "Separate Division for Innovation"15:14 Apple's Strategy: Innovation & Adaptability19:21 "Scaling After Market Fit"20:32 Obsessed Founders: Numbers & Customers23:57 "Teamwork Drives Effective Leadership"27:49 "Commit, Focus, Scale Success"30:08 Exit Strategy Driven by Management34:24 "Growth Limits and Opportunities"39:31 "Customer Loyalty Drives Growth"40:16 Target Audience Traits Matter46:10 "Defining ICP: Human vs. MBA"49:45 AI vs Doctor: Diagnosis Revolution51:44 "Leadership, Innovation, Differentiation Challenges"54:29 "AI-Driven Growth with Topwater"Tweetable Quotes"You can't diversify your way to success—you can only retain your wealth through diversification. To build a company, you have to go all in." — Klee Kleber"Start with customer love—and radiate out from there. Obsess over the customers who love you, and the referrals will follow." — Klee Kleber"Relentless execution is what differentiates great companies from those that just do okay or even good." — Jeff Mains"Efficiency isn't boring—it's the secret to durable, compounding growth that actually lasts." — Klee Kleber"Most business to me is treading water, being disciplined, not burning, testing ideas, measuring like crazy, until you find the live wire." — Klee Kleber"Self-aware founders who build teams that compensate for their weaknesses are the ones who scale and thrive." — Klee KleberSaaS Leadership LessonsBuild for the Long Game – Focus on investments and company-building strategies that aim for durability and lasting impact, not just quick wins.Efficiency is a Competitive Advantage – Discipline in metrics like LTV/CAC and payback periods creates sustainable growth, instead of hoping for a lucky exit.Relentless Execution Beats Strategy Alone – Luck may start the journey, but relentless, focused execution is what converts opportunity into success.Balance Data with Customer Contact – Great founders marry spreadsheet discipline with real human customer feedback and empathy.Embrace Diverse Perspectives – Teams with varied backgrounds, skills, and viewpoints consistently outperform homogenous ones and spark true breakthroughs.Self-Awareness Multiplies Leadership Impact – Know your personal strengths and weaknesses; build teams that complement you and delegate accordingly.Guest Resourcesklee@buildgroup.comhttps://www.buildgroup.com/https://www.linkedin.com/in/kleekleber/Episode SponsorThe Captain's KeysSmall Fish, Big Pond –

This week, Monica Marquez joins SaaS Fuel to dive deep into the real barriers behind successful AI adoption and organizational transformation. With a career spanning Google, Goldman Sachs, and the launch of Flip Work, Monica shares insights on bridging the gap between technology and human behavior, demystifying AI for non-technical teams, and championing change management that works for people—not just processes. Discover the critical mindset shifts, the role of psychological safety, and why the future of work is about "survival of the fastest." Plus, get firsthand strategies for leaders to drive transformation and build trust with AI.Key Takeaways00:00 "Embracing Change for Success"04:03 "Reinventing Work Mindset with AI"07:33 "Adapting Success in AI Era"11:08 "Leveraging AI to Enhance Work"15:34 Building Trust in AI Use19:05 Embrace Change to Avoid Extinction21:37 "AI Accelerates Growth, Challenges Adaptability"27:55 AI Skills: From Prompting to Mastery30:24 Rapid Innovation and Iteration Challenges35:38 Leveraging AI to Enhance Strengths37:17 AI Empowers Founders to ExecuteTweetable QuotesAI Adoption Struggles: "Millions, billions of dollars have been invested in the IT portion or the tools, but less than 2% of the companies are actually seeing ROI on that. And what they're really understanding is that it's because nobody's teaching the tool to the human." — Monica MarquezViral Topic: Rethinking Success in the Age of AI: "And so getting them to understand that you have to really unlearn and really destroy, disrupt that, that belief system and really start to create this equation that impact equals success." — Monica MarquezAI vs Human Judgment: "Because what people don't realize is yes, AI is going to replace some of this monotonous administrative like, you know, work that most of us actually should be pretty happy to hand off. But, but the AI doesn't really know client relationships. The AI doesn't know how to read the room." — Monica MarquezBuilding Trust with AI: "People don't trust the AI yet. And part of it is you can't build trust without evidence or without an exchange of, like, doing things." — Monica Marquez"I feel like AI has helped us get further much faster with less people because AI is doing a lot of this that we would have potentially outsourced in the past." — Monica MarquezSaaS Leadership LessonsLead With Evidence, Not AssumptionsEncourage teams to collect data by experimenting with AI—overcoming fear and building trust through firsthand experience.Prioritize Human EnablementInvest in change management and behavioral shifts, not just technology rollouts.Create Psychological SafetyEnable leaders and teams to "not know" and to admit uncertainty, fostering open experimentation and growth.Champion Unlearning and ReinventionHelp employees break free from old success equations and conditioned beliefs.Treat Digital Tools as TeammatesCoach AI (like an intern), iterating and refining outputs rather than expecting perfection on the first try.Model Change at Every LevelExecutives must embody the transformation—they are responsible for setting cultural signals for rapid adaptation.Guest Resourcesmonica@fts-ai.comhttps://flipwork.aihttps://www.linkedin.com/in/themonicamarquez/Episode SponsorThe Captain's...

Ever wondered how to scale your vertical farm without breaking the bank—or your nerves?In this episode of the Vertical Farming Podcast, I sit down with Tristan Fischer, CEO of Fisher Farms, one of the pioneers in modular farming technology. Tristan brings over 25 years of experience in clean energy and large-scale renewables, translating that expertise into creating more efficient, scalable, and cost-effective vertical farming solutions. Having navigated the challenges of building some of the largest vertical farms in the UK, Tristan is passionate about making vertical farming both accessible and sustainable—and he's got the battle-tested insights to prove it.We dive deep into Fisher Farms' journey from traditional R&D setups to their cutting-edge modular approach, using shipping containers like building blocks for truly scalable farms. Tristan shares candid stories about the risks and surprises of massive farm construction, and how clever modular design is transforming the economics and flexibility of indoor agriculture, enabling global expansion—even in places like Abu Dhabi, where energy costs are astonishingly low.Beyond technology, we explore Fisher Farms' culture of innovation, their relentless focus on driving down costs, and why Tristan believes vertical farming should move from premium niche to practical staple for feeding the world. You'll hear how the team's values—kindness, respect, factfulness, and robustness—help foster big ideas and quick pivots, and how these principles drive Fisher Farms to be the lowest-cost vertical farm in the world.If you're ready to rethink what's possible with vertical farming and discover how modularity might be the answer to your growth headaches, don't miss this episode! Click play and join us as we explore the future of feeding the world—without wrecking the planet.Ready to stop dreaming and start building a profitable, impactful vertical farm that transcends tired food system models? Click to listen and get inspired by Mary's story, strategy, and actionable insights!Thanks to Our SponsorsCEA Summit East - https://indoor.ag/cea-summit-east-2025/Indoor AgCon - https://indoor.ag/Key Takeaways00:00 Fisher Farms Expansion and Modular Approach06:01 Overcoming Scaling Challenges at Farm Two12:01 Fisher Farms Ethos and Focus on Cost Reduction18:31 Advancements in Lighting and Efficiency23:40 Competing with Glasshouses and New Market Opportunities29:54 Modular Growth in the UAE and Global Impact35:03 Plug and Play Modular Flexibility40:02 Fisher Farms Technology Certification and Branding46:08 Building an Innovative, Kind, and Robust Company Culture52:42 Closing Reflections and Future OutlookTweetable Quotes"If you have a thousand things which need to get right, I think we probably planned for about 900 of them and got them right, and then once Farm 2 got running, 50 of them were relatively quick to fix, but there were a few items which actually ended up being very, very difficult. Sometimes you had a problem hiding behind another problem.""Our view is that if we focus on really driving down cost, cost, cost, cost, then we don't have to worry about becoming a premium brand—but it gets us in the direction where we want to be, which is: how do you actually feed the world without trashing the planet at the same time?""What we want is my terrible idea and a genuinely bad idea, and your crazy, insane idea and somebody else's drug-addled idea or sleep-addled idea—whatever it is—and they're all actually genuinely bad ideas independently, but by putting those ideas together, layering those...

In this episode of SaaS Fuel, Thanos Diacakis shares battle-tested advice for scaling SaaS teams, streamlining delivery, and maximizing developer happiness. Drawing on his experiences at startups and tech giants like Uber, Thanos reveals counterintuitive strategies for improving software output, optimizing technical debt, rethinking backlogs, and harnessing new mental models. He breaks down the importance of incremental value, cross-functional collaboration, and avoiding the traps of over-planning. Whether you lead a small startup or an enterprise-scale engineering team, this conversation will challenge the way you think about speed, quality, backlog management, and long-term success.Key Takeaways00:00 "Checklists vs Software Complexity"03:19 Bug Fixing: Intuition vs Strategy08:24 Buckets: Features, Bugs, Investments, Risks09:47 Optimizing Feature vs. Platform Focus14:39 "Minimize Work in Progress"19:20 "Bug Backlogs: Input vs Output"20:39 Kanban Team Structure Guidelines26:38 "Rapid Progress in Coding Tools"28:21 "Minimal Planning, Bias for Action"31:48 "Delivering Incremental Customer Value"36:23 Collaborative Workflow Over Silos39:35 "Building Products That Inspire Use"42:53 "Accelerate: Building Effective Teams"44:11 Team Workflow Optimization Framework47:50 "Explore Mental Models Online"Tweetable QuotesWhy Slowing Down Software Releases Might Backfire: One of the things that would happen is if you slow down, how you ship to production is you'll have bigger batches and bigger batches, which means you might ship more bugs all at once and have to find them in a bigger QA cycle. — Thanos Diacakis "I also think we sometimes convince ourselves that we know more than we actually do and that we can plan a really long way out." — Thanos Diacakis Viral Product Development Mindset: "If you engage engineers and product in these creative discussions, you might find out, oh, I scoped out these 10 things, but turns out the customer gets 80% of the value from this one thing." — Thanos Diacakis Bureaucratic Bottlenecks in Big Companies: "They try to optimize locally for one particular function rather than optimize globally for shipping things out the door." — Thanos Diacakis Viral Topic: "Why Every Team Should Read Accelerate": So I think if I give anyone advices, if you haven't read Accelerate, then go read that book. Because it's basically lays out in terms of, and this is in terms of like core technical and procedural sort of infrastructural things that teams ought to have to be productive. — Thanos Diacakis SaaS Leadership LessonsBias Towards Action Over PerfectionAvoid waiting for perfect plans, especially with innovative projects; instead, learn by doing and iterating.Increase System VisibilityMake work in progress and team capabilities visible; this surfaces bottlenecks and areas for investment.Balance Short-Term and Long-Term GoalsStrategic investment in tooling, tech debt, and risk mitigation ensures sustainable delivery and value realization.Prioritize Collaboration Across FunctionsBreaking down silos between product, engineering, and design dramatically accelerates delivery and reduces defects.Ship Small, Ship OftenFrequent, incremental releases drive faster customer learning, boost agility, and reduce risk.Cultivate a Shared Language for OutcomesUse terms like investments and risk (not just features and bugs) to align business and technical priorities and drive meaningful...

Twice a year, the entire 37signals team meets up in person. This week, co-founders Jason Fried and David Heinemeier Hansson talk about how these gatherings work, what they're really for, and why the structure is intentionally loose. They share how the mix of optional hangouts and focused work sessions helps their fully remote team reconnect, recharge, and solve problems face-to-face.Key Takeaways00:14 – How 37signals approaches its twice-a-year meetups01:52 – What's required and what's optional04:09 – The deeper purpose behind bringing everyone together07:51 – Finding the right blend of scheduled time and free time16:37 – The limits of video calls23:22 – Yes, there's fun, but it's still a work tripLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In this action-packed SaaS Fuel episode, host Jeff Mains welcomes AI entrepreneur Alberto Rizzoli, co-founder and CEO of V7. They dive into the transformative power of AI in automating repetitive and complex knowledge work, discuss the accelerating pace of AI innovation, and unpack how both large enterprises and smaller teams can prioritize, implement, and benefit from next-generation “agentic” AI. Alberto Rizzoli candidly shares insights on the future of SaaS, practical applications in B2B, go-to-market challenges, the evolving demands on leadership and hiring, and what it takes to stand out in a world where technology is no longer a lasting moat.Key Takeaways00:00 AI Revolution: Transforming Technology04:00 AI Reducing Administrative Costs06:21 "Measuring AI's Impact on Knowledge"09:41 "AI as Workforce Revolution"15:53 "Startups Compete on Quality"18:27 "Tech Giants Dominate AI Future"22:27 "AI Implementation Leadership Needed"25:55 "Evaluating AI Tools Effectively"29:31 AI Adoption Requires Trust31:46 "Shift in GTM Strategies"35:48 "AI Automation Careers in Demand"37:20 "V7Labs: AI Workflow Automation"Tweetable QuotesViral Topic: The Real Value of AI in Knowledge Work: "Even if you had the money to ask a lawyer and that were not an issue, you would still first ask ChatGPT because you get an instantaneous answer and there is no friction towards that." — Alberto RizzoliAI & the Future of Work: "Keeping a human away from their family and children for five hours to do some work that AI can do in five minutes by consuming a lot less relative energy will actually be kind of the best of both worlds." — Alberto RizzoliQuote: "There is still an enormous amount of unrealized value from AI. There is still close to no AI usage at the world's largest companies." — Alberto RizzoliAI's Impact on Infrastructure Investment: "We've never seen so much investment in power generation since World War II. So it really is a paradigm shift that's happening." — Alberto RizzoliBalancing Creativity and Responsibility: "the creative side is something that we enjoy, but there's so many things that are jobs that things that we have to do, things that always." — Jeff Mains Viral Simplicity in User Interfaces: "instead of having to figure out, you know, how the watch was built, we're just asking what time it is." — Jeff Mains The Cycle of Innovation and Investment: It almost becomes self fulfilling because there's so much money pouring into it. And that drives innovation, which brings more money, which drives more innovation. And I think it does become self fulfilling to some degree. — Jeff Mains SaaS Leadership LessonsPrioritize Deep Automation: Leaders should focus AI efforts on well-documented, high-frequency processes, not just shiny new initiatives.Embrace the Player-Coach Model: Middle management is evolving. Future leaders need to be hands-on contributors who coach, not just oversee.Build for Scalability: The best AI tools get you 80% of the way—allocating resources to push to 100% is critical for lasting impact.Hire for Tech Fluency: Hiring should emphasize technical problem-solvers across all departments, especially those who can identify and implement automation.Champion Change Management: Assign a dedicated AI implementation owner to drive adoption—this role will multiply team productivity.Invest in Quality, Not Hype: In a fast-copying landscape, the long-term winners are those who create the best user...

We are back! In this episode of the RE Social Podcast, hosts Vince Rodriguez and Andrew McCormick sit down with seasoned investor and Keyrenter Newport Beach owner Dan Borland to unpack the realities of property investment, management, and market strategy. From navigating interest rate shifts and managing multifamily properties to handling squatters and understanding the psychology behind business success, Dan shares hard-earned lessons from years in the industry. He also highlights the importance of transparency, strategic partnerships, and adapting to market changes to stay ahead. Tune in now to learn more about real estate investing!Key Takeaways00:00:00Welcome to the RE Social Podcast00:01:01Dan's Background and Real Estate Journey00:04:56First Major Real Estate Deal00:12:40Strategies in Property Management00:25:44Property Management Insights00:31:22Building Trust with Your Handyman and Vendors00:32:49Hiring and Vetting New Team Members00:37:18Incentivizing and Retaining Employees00:51:41Commercial Loans and Financing01:04:01Regrets and Lessons from Investments01:13:01Building a Service Business01:23:03The Importance of People and Systems01:30:00Final Thoughts and RecommendationsResources and LinksKeyrenter Property Management https://www.keyrenternewportbeach.com/Connect with Danhttps://www.instagram.com/dcbnewportbeach/https://www.instagram.com/keyrenternewportbeach_pm/https://www.facebook.com/keyrenternewportbeachhttps://www.linkedin.com/in/dan-borland-0b025a7/Need Help? BOOK A CALL:https://anviinvest.com/consulting/ Learn more about AnVi Invest

In this episode of SaaS Fuel, Jeff Mains sits down with Michelle Griffin, founder of Griffin Resources, to unpack actionable strategies for building strong, flexible, and founder-friendly teams in scalable SaaS businesses.Michelle draws on her six years of hands-on experience supporting startups and scaling organizations with fractional HR, recruiting, sales ops, and operational support. Listeners will get insights into modern hiring practices, maintaining workplace culture in remote teams, succession planning, supporting diverse career paths, and practical tips for retention and performance—all tailored for founders ready to lead organizations, not just teams.Key Takeaways00:00 "Leadership, Growth & Employee Choices"04:38 HR Consulting Business Story08:44 Defining Culture Through Feedback11:42 "Work Culture and Reputation"14:33 Remote Work Flexibility Enhances Life18:39 Structured Hiring on a Budget20:02 "Effective Hiring Practices Overview"24:11 Cognitive Skills in Hiring29:01 Promoting Without Management Skills31:54 Leadership Through People Skills33:30 Golden Handcuffs and Workplace Happiness37:56 Mentorship and Career Growth Pathways41:48 Fair Hiring Practices Matter43:58 AI Innovation & Leadership InsightsTweetable QuotesViral Topic Title: Company Culture Is Everyone's Responsibility Quote: "Maintaining a culture is intentional and the face of the company is the, you know, pretty much the day to day workers. It's everybody. And it's not something that is kind of reserved for leadership and management and especially how your reputation is seen." — Michelle GriffinWork-Life Balance After COVID: "That was something that we noticed was a huge priority coming out of COVID is people really reprioritized family." — Michelle GriffinQuote: "You can do something called a structured interview, which is basically just having your set of questions that you're going to ask every single candidate." — Michelle GriffinViral Topic: The Pitfall of Promoting Top Performers Without Management Training: "They often will hire or promote people into a role that were good at their jobs but aren't taught or know how to manage people." — Michelle GriffinQuote: "if someone is really good at just doing their job and they don't want to move up, that you respect that and keep them in, in a role that they're happy in and, you know, you find other ways to keep them engaged and motivated." — Michelle GriffinSaaS Leadership LessonsListen Before You Build: Startups succeed when they listen intently to client needs and co-develop solutions, rather than forcing a market-fit from the top down.Define and Defend Culture: Invest in discovering your team's values. Protect culture by hiring for fit and embedding it into every policy, not just the handbook.Flexibility Drives Retention: Recognizing life priorities and offering flexible, remote, or personalized schedules dramatically reduces turnover and builds loyalty.Structure Beats Gut Instinct: Use structured interviews and neutral assessments to mitigate bias and improve hiring outcomes—especially when scaling quickly.Prepare for Leadership—Don't Assume It: Promotion must come with training, support, and encouragement to develop people skills, not just technical expertise.Respect Alternative

This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they're looking for, and how it all shapes the final version. It's a rare peek into the “guests are coming over” phase of building Fizzy.Key Takeaways00:12 – Inside Fizzy's early access phase02:28 – Selecting beta testers03:05 – Treating early access as a real-world dry run07:11 – Cutting the to-do list down to what truly matters09:59 – Why early access is different from beta testingLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In this episode, Carl Holden joins Jeff Mains to dive deep into the evolution of SEO, its marriage with AI, and the realities of scaling a SaaS business honestly in a world awash with hype and misinformation. Carl Holden shares his journey from running a leading agency to launching RankBot, an AI-powered tool that automates SEO backlinks for businesses and agencies.Together, they discuss the myths and challenges in transitioning from services to SaaS, the role of human expertise alongside automation, and why authenticity and steady results still win over quick fame. Tune in for actionable insights, candid leadership lessons, and advice on building products and companies that last.Key Takeaways00:00 SEO vs AI Search Trends04:38 "Zero-Click Search Impact"09:25 "AI-Coded Rank Bot Success"12:39 Automated Link-Building Solution15:12 "Importance of Links in SEO"18:05 Automated Link-Building Solution21:07 "Bots for Targeted SEO Tasks"27:55 Risks of Automated Content Control28:50 AI Marketing Red Flags & Promises35:07 "Scaling Automation for Market Adjustments"39:31 Future Where Witnesses Are Needed41:26 Start, Fail, Improve, Repeat44:25 Easy Connections via Networking PlatformsTweetable Quotes“Everybody can make a nice website, but who else out there on the Internet is talking about your nice website? That's where links come in.” — Carl Holden“AI is starting to take certain tasks, and if you do anything regularly with patterns, AI will help—or do that in the future.” — Carl Holden“Organic traffic is not going away at this time. The way we get traffic may shift, but people still need it.” — Carl Holden“If money is all that matters, there are plenty of dishonest ways to get rich. But when you're dead, you don't get to keep it.” — Carl Holden“You want people to do business with you because you're good, not because you're popular.” — Carl Holden“Consistent authenticity—being out there telling people what you do and having a good product—will win over time.” — Carl HoldenSaaS Leadership LessonsEmbrace Change, Don't Run From ItWhen you see an industry shifting (like with AI), lean into change and make yourself indispensable by creating value within the new paradigm.Balance Optimism and Caution with New TechDon't blindly trust automation or AI—always validate and maintain oversight. The best results come from combining human judgment with smart tools.Build in Public, Iterate QuicklyLaunch your MVP, gather feedback, and improve over time. Perfection is the enemy of progress.Results Over HypeFocus on delivering genuine results; honest, consistent effort leads to sustainable success more than chasing trends or flashy viral tactics.Be Authentically Honest in Marketing & ProductResist the urge to oversell or stretch the truth—long-term, authenticity and integrity win client loyalty and positive reputation.Stay on Top of Industry ShiftsIn dynamic markets like SEO, regular learning and adaptation are critical. Monitor changes, test new strategies, and never get complacent.Guest Resourcescarl@rankbotai.comrankbot.aihttps://www.linkedin.com/in/carlholdenmarketing/Episode Sponsor

In software development, there are updates, and then there are complete overhauls. This week, Jason Fried joins Kimberly Rhodes to talk about how the team decides when it's time to rebuild from the ground up. They dig into the transition between versions, how customer feedback fits in, and even drop a few hints about what's coming in Basecamp 5.Key Takeaways00:10 – A walk through of Basecamp's evolution03:00 – How to recognize when it's time for a new version05:52 – Pricing considerations11:42 – There's no perfect moment to ship a new version13:16 – How and when to evaluate customer feedback18:58 – A sneak peek at Basecamp 5 featuresLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In this episode of SaaS Fuel, host Jeff Mains sits down with Rachel J. Edwards, founder of INSPIRI and creator of the Strategic Personality Blueprint (SPB). Rachel shares her journey from coaching to building a personality assessment tool that provides a holistic, multi-dimensional view of human behavior, bridging the gaps between popular frameworks like Disc, Enneagram, Big Five, and incorporating proprietary strengths and values modules. She discusses the challenges of bringing innovation to market as a non-technical founder, balancing product vision with scaling constraints, and the profound impact of customized personality insights for hiring, team harmony, and organizational success.Rachel's insights illuminate how understanding individual and team dynamics with evolving, experience-based assessments can turbo-charge leadership, hiring, and even applications beyond business—spanning education and criminal justice. Authenticity, privacy, and values-driven decision-making are at the heart of her product, pushing organizations to move beyond static labels to real, actionable understanding.Key Takeaways00:00 Holistic Coaching System Needed06:16 Dynamic Evolving Personal Assessment09:26 Beyond Labels to True Understanding12:08 "Team Analysis for Effective Leadership"15:40 "Validating Market Fit First"19:51 Streamlining for Scalability and Efficiency23:32 Building Trust in Employee Assessments26:41 Optimizing Team Dynamics Strategically29:36 Balanced Approach to Personality Insights32:18 Personalized Rehabilitation for Better Outcomes35:54 Tailoring Investor Communication Strategies40:28 "AI's Impact on Jobs"Tweetable QuotesViral Topic: One Assessment to Rule Them All: "And came up with one single assessment where it will capture five different assessments in one, though you're only taking one assessment, so like you said, you're not going to have to take the disc or Enneagram or any of the other assessments. It's all in one." — Rachel J. Edwards Quote: "how does somebody's motivations or their values impact the behavior that they see? And really being able to understand that point allows a coach or a leader or an organization to better lead and guide their people." — Rachel J. Edwards Viral Topic: The Truth Behind Personality Labels: "I like to say is we bridge the gaps between the labels because life and growth happen behind the labels." — Rachel J. Edwards Proving Market Fit Before Building: "So instead of going, like you said, to get go and building something from tech and then saying we have this, we're almost kind of flipping it and showing that there's a market fit, people want this and we're using it now." — Rachel J. Edwards Quote: "I think any one of those single things misses so much because there's just so much that people have to offer. People are a lot of depth in who they are and how they perform." — Jeff Mains Avoiding Startup Pitfalls: "some founders will make the mistake of we want to automate everything, get that out there, and it's all technology. And so they end up having to redo a bunch of stuff because they take all of the learning happens after they've already built it and like, oh, we should have done that differently." — Jeff MainsSaaS Leadership LessonsBridge the Gaps Between Labels: Avoid oversimplifying people by single assessments; embrace layered approaches for deeper understanding.Champion Privacy to Build Trust: Protect individual assessment results—privacy encourages honesty and leads to more actionable insights.Start Manual, Learn Deep: Begin with hands-on delivery to...

You hit the milestone, check the box, celebrate for five minutes—and then the emptiness creeps back in. The finish line just keeps moving farther away.If success has left you exhausted, it's because you've been chasing the wrong version of it.  In this episode of The Obedient Rebel Podcast, Allyson Chavez unpacks what it means to be an Obedient Rebel: Obey God's laws. Break your rules. Calm, clarity, and confidence.You'll hear the unspoken rules that keep leaders trapped in exhaustion—and the simple shift that breaks the cycle.Walk away with a practical tool you can use today to stop chasing and start receiving, and the reminder that God's version of success restores instead of drains.__Key Takeaways00:00 Intro00:20 Are you exhausted from chasing success that never satisfies?01:10 What it means to be an Obedient Rebel02:05 The unspoken rules that wear you out03:10 Breaking fear-driven rules and anchoring in God's truth04:25 The difference between God's laws and the world's chase05:40 Real-life story: when success didn't satisfy07:10 The moving finish line of achievement08:20 Why chasing success always leaves you empty09:15 What happens when success is built on obedience10:00 The lie that “more is always the answer”11:10 Tool: Switch the Chase – Step 1 (Identify what you're chasing)12:00 Step 2 (Stop chasing, start receiving)12:40 Step 3 (One small shift today from chasing to receiving)13:20 Obedience isn't passive—it's alignment14:15 Rest isn't laziness—it's obedience in action15:10 Redefining success through peace, not pressure__Additional Resources:Learn more about Allyson's work:Website: https://allysonchavez.com/freebie: theobedientrebel.com/way__Reach out to me on social media:

I've lost count of how many times I've watched passionate urban farmers burn out because their business model wasn't sustainable—what if there were a better way?This week on Vertical Farming, I sit down with Mary Wetherill, founding president and CEO of Green Food Solutions, for a candid conversation about building a truly sustainable urban farming business. Mary's unique journey—from the service industry and massage therapy to pioneering food access solutions in city environments—gives her an unmatched perspective on both the struggles and opportunities vertical farmers face today.In this episode, Mary demystifies how Green Food Solutions is reimagining the food system with a “farming as a service” franchise model that prioritizes support, profitability, and genuine community impact. We dig into what makes a good franchise partner, why most farms face recurring challenges, and how Mary's mission-driven approach is shaking up the industry's status quo. If you've ever wondered how to make real money in urban farming—without sacrificing your values—this conversation is your playbook.Beyond the business model, you'll hear stories about navigating Silicon Valley hype cycles, lessons learned from early accelerator programs, the importance of resourcefulness, and the surprising ways personal experience shapes entrepreneurial journeys. Plus, discover how Green Food Solutions fosters partnerships that work, advice for new farmers, and eye-opening discussions on market realities and PR.Ready to stop dreaming and start building a profitable, impactful vertical farm that transcends tired food system models? Click to listen and get inspired by Mary's story, strategy, and actionable insights!Thanks to Our SponsorsCEA Summit East - https://indoor.ag/cea-summit-east-2025/Indoor AgCon - https://indoor.ag/Key Takeaways00:00 Jersey City Roots and Entrepreneurial Beginnings06:10 Entering Urban Farming & The Square Roots Experience12:35 Green Food Solutions Business Model Explained18:26 Franchising, Farmers, and Fit for New Owners24:57 Green Food Solutions Origin Story & Mission30:22 Monetization, Resourcefulness, and Revenue Streams36:48 Team Management & Leadership Values41:02 Industry Reflections & Farmers' Challenges46:16 Closing Thoughts & Contact InformationTweetable Quotes"Honestly, when I worked for Merrill Lynch, I quit. I was in with my boss and I was getting a promotion. She brought me in her office and I was just going to give my two weeks. I'd rather stick a pencil in my eyes than take your promotion. I just really didn't like the corporate environment.""We were disgusted by how consultants and all these people were charging tens, twenties of thousands of dollars for things we were giving for free, and honestly, manufacturers usually give those for free—so I didn't like what I saw happening when I was so originally excited about it.""There was a day that my mom had a box of food that was brought into the house by a priest. I think that was the first day I had an experience of feeling poor, regardless of what level it was. I started selling my toys and shining shoes—I think I got my knowledge about monetization and being resourceful because of having grown up poor."Resources MentionedWebsite - https://www.greenfoodsolutions.comLinkedIn - https://www.linkedin.com/company/18566881 Facebook -

With the launch of Fizzy getting closer, 37signals co-founders Jason Fried and David Heinemeier Hansson use this episode to answer listener questions about the upcoming product. They talk about how Fizzy and Basecamp will coexist, why aesthetic design choices matter, and which AI features are actually worth using.Key Takeaways00:11 – Fizzy and Basecamp, competitors or complementary?02:00 – Finding the right tools that fit your workflow11:39 – Why aesthetics matter in software18:45 – Not every AI feature adds real valueLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Time has a way of reshaping what we believe, and sometimes, what we've published. In this week's episode, CEO and co-founder Jason Fried chats with Kimberly Rhodes to explore one particular chapter of REWORK that no longer rings true. Jason reflects on their current stance on having multiple products vs. just one, what company's should consider before they expand, and why knowing your limits still matters.Key Takeaways00:10 – The change in perspective on multiple products03:15 – The team needed for the company's expansion05:28 – Recognizing when you've taken on too much09:16 – The real value of writing ideas down12:35 – Advice on launching new products while maintaining previous onesLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

For 37signals, flashy ad campaigns and traditional brand promos have never been the way to go. This week, Jason Fried and David Heinemeier Hansson share why traditional marketing methods like billboards, paid social media posts, and keyword ads don't give them results. They talk about how meaningful marketing comes from genuine support and real connection.Key Takeaways00:12 – Why marketing ROI looks different for every business10:35 – Spend your marketing budget on companies and people you believe in17:35 – What kinds of marketing actually does work for 37signals28:02 – How AI is making the authentic human connection stand outLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Trust is the foundation of any strong company. In this episode of The REWORK Podcast, 37signals co-founder and CTO David Heinemeier Hansson joins host Kimberly Rhodes to explore what it really means to build a high-trust organization. David shares how trust shapes the culture and success of a team, even when working remotely.Key Takeaways00:23 – Trust starts as the default at 37signals05:19 – Empowering employees with reasonable spending freedom11:46 – Why one person's mistake shouldn't lead to restrictive policies15:15 – How to cultivate trust in remote workplaces22:10 – Trust and accountability can and should coexistLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.Key Takeaways00:11 – What the “11th hour” looks like before a product launch03:50 – How to weigh deadlines against final release decisions05:44 – The importance of customer onboarding11:18 – A playful touch added to Fizzy's logo15:30 – Why version 1.0 is just the beginningLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X