Podcasts about wordwrite

OVERVIEW: “Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with Paul Furiga, President and Chief Storyteller of WordWrite. In this episode, Paul shares decades' worth of knowledge on Public Relations, such as various PR concepts, how to use PR to gain success, and his take on the difference between Advertising and PR.  EPISODE HIGHLIGHTS: He spent about 20 years in Journalism, wrote about 10,000 stories, and edited another 10,000. Along with his Journalism experience, he learned the value and skill of Storytelling. Advertising vs Public Relations analogy: Advertising is when you come into the office the morning after your big date and you tell everybody how great you were. PR is when you come into the office the morning after your big date and your date tells everybody how great you are. Paul and his company practice a 21st Century practice abbreviated as P.E.S.O. - Paid, Earned, Shared, Owned. Every healthcare client Paul works with needs these four categories of content to gain success. Pitching is the Psychology of "When is the right time and right place for the right story?" Three categories of measuring Public Relation success are Outputs, Outtakes, and Outcomes. Press Releases are good for SEO. When you put a Press Release on the internet, write it in plain, easy-to-understand English that can be understood by those outside your profession. You only need to spend a large amount of money if you are making a major national announcement. For regional announcements, there are much more affordable regional distributions. The best way to reach Paul would be through www.wordwritepr.com   TWEETABLE QUOTES: "If you can tell the story of why their life is going to be better or different because of the unique value you bring, you're going to have the best success possible." – Paul Furiga  "Don't ever measure impressions. They are completely 100% vanity and meaningless.” – Paul Furiga  RESOURCES: Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/ Have a healthcare business question? Text me at 386-284-4955, or email me at podcast@healthcareboss.org and I'll add you to my contacts. Occasionally, I'll share important announcements and answer your questions as well. Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea RELATED EPISODES: #264: HOW A PRESS RELEASE CAN HELP YOU GET PR AND SEO FOR YOUR CLINIC WITHOUT HIRING PR FIRMS #104: TACTICAL TUESDAY: START WITH AN IDEA & BUILD YOUR FORTUNE #264: HOW A PRESS RELEASE CAN HELP YOU GET PR AND SEO FOR YOUR CLINIC WITHOUT HIRING PR FIRMS   #HealthcareEntrepreneurAcademy #healthcare #HealthcareBoss #entrepreneur #entrepreneurship #podcast #businessgrowth #teamgrowth #digitalbusiness

“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Paul Furiga, President and Chief Storyteller of WordWrite. In this episode, Paul shares decades' worth of knowledge on Public Relations, such as various PR concepts, how to use PR to gain success, and his take on the difference between Advertising and PR. Tune in until the end and gain free access to a chapter of Paul's book!   3 KEY POINTS: A well-shared story syncs the brains of the storyteller with the listeners. Explain your story in layman's terms to attract those outside your profession. Tell people how your unique value is going to change their lives.   EPISODE HIGHLIGHTS: He spent about 20 years in Journalism, wrote about 10,000 stories, and edited another 10,000. Along with his Journalism experience, he learned the value and skill of Storytelling. Paul worked in his friend's PR Firm. He said it was similar to getting an advanced degree in marketing and PR. He started his own Public Relations Firm in 2002, where he used everything he learned about Storytelling, Journalism, and working with great brands. Advertising vs Public Relations analogy: Advertising is when you come into the office the morning after your big date and you tell everybody how great you were. PR is when you come into the office the morning after your big date and your date tells everybody how great you are. With a well-shared story, the storyteller's and listeners' brains sync up in terms of brain activity. Paul and his company practice a 21st Century practice abbreviated as P.E.S.O. - Paid, Earned, Shared, Owned. Every healthcare client Paul works with needs these four categories of content to gain success. You may have an idea for a story, and your Public Relations Agency will tell you if that's a good idea or not and help you make an idea, that's not as great as it could be, better. Pitching is the Psychology of "When is the right time and right place for the right story?" Three categories of measuring Public Relation success are Outputs, Outtakes, and Outcomes. Press Releases are good for SEO. When you put a Press Release on the internet, write it in plain, easy-to-understand English that can be understood by those outside your profession. You only need to spend a large amount of money if you are making a major national announcement. For regional announcements, there are much more affordable regional distributions. The best way to reach Paul would be through www.wordwritepr.com TWEETABLE QUOTES: "If you can tell the story of why their life is going to be better or different because of the unique value you bring, you're going to have the best success possible." – Paul Furiga "Don't ever measure impressions. They are completely 100% vanity and meaningless.” – Paul Furiga   CONNECT WITH JASON DUPRAT LinkedIn | Facebook | Instagram | Youtube Email: support@jasonduprat.com Join our Facebook group: https://jasonduprat.com/group   ABOUT THE GUEST Paul Furiga is the President and Chief Storyteller of WordWrite. His passion for storytelling led him to found WordWrite, a top-ranked PR agency laser focused on sharing the "why" behind every client's story. He founded the company in 2002 to apply his passion for storytelling and delivering great success for providers of complex products and services. WordWrite has earned numerous awards for its client work and been recognized for its growth by regional and industry business publications.   CONNECT WITH THE GUEST LinkedIn - https://www.linkedin.com/in/paulfuriga/ Website - http://wordwritepr.com/   RESOURCES Want to become a Ketamine Therapy provider? Enroll NOW in The Ketamine Academy course: https://ketamineacademy.com/presentation Sign up for one of our free business start-up Masterclasses by heading over to https://jasonduprat.com/freemasterclass Have a healthcare business question? Want to request a podcast topic? Text me at 407-972-0084 and I'll add you to my contacts. Occasionally, I'll share important announcements and answer your questions as well. I'm excited to connect with you! Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea Don't want to miss an episode? Subscribe and follow: https://followthepodcast.com/hea   RELATED EPISODES: #264: HOW A PRESS RELEASE CAN HELP YOU GET PR AND SEO FOR YOUR CLINIC WITHOUT HIRING PR FIRMS #104: TACTICAL TUESDAY: START WITH AN IDEA & BUILD YOUR FORTUNE #264: HOW A PRESS RELEASE CAN HELP YOU GET PR AND SEO FOR YOUR CLINIC WITHOUT HIRING PR FIRMS   #HealthcareEntrepreneurAcademy #healthcare #HealthcareBoss #entrepreneur #entrepreneurship #podcast #businessgrowth #teamgrowth #digitalbusiness

Shownotes can be found at https://www.profitwithlaw.com/338.   Behind every firm is a unique story that makes them stand out. Unfortunately, few law firm owners know how to capitalize on their story — or tell it. Instead, they jump on all the newest marketing initiatives without clearly understanding what they share. If this is what you've been doing, you're bound to get disappointed over and over. Before engaging in any marketing efforts, you must first find your law firm's Capital S story. In this episode, Paul Furiga, CEO and Chief Storyteller of WordWrite, joins Moshe Amsel to discuss finding your firm's Capital S story. He talks about the power of having a story that draws in potential clients and talents to your firm. He also shares the Storycrafting process and models they use at WordWrite and how to apply them in different business and marketing contexts. If you want to know how to start telling your Capital S story of your firm, then this episode is for you. Resources mentioned:   Book a ONE-ON-ONE FREE COACHING SESSION with our coaches at Profit with Law's Law Firm Expansion Coaching Session within the first 8 weeks of this episode's release and get a FREE COPY of Finding Your Capital S Story! Want to implement what you've learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview.  Join the Profit with Law Book Club! Connect with Paul:  LinkedIn | Twitter WordWrite Finding Your Capital S Story by Paul Furiga Ketchum Spin Sucks Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

On today's episode of The Thoughtful Entrepreneur, we are so excited to speak with Chief Storyteller and President at Word Write, Paul Furiga! Author of Finding Your Capital S Story, he gives an overview of his work. Paul shares how he started in journalism, then worked in the public relations agency industry, and then created Word Write a few years later and now focuses on Story, or the Capital S. He shares that the Capital S Story answers these fundamental questions: 1) Why would somebody buy from you 2) Work for you 3) Invest in you 4) Partner with you. He shares what he calls Capital S because it stands before everything else as a business leader. Paul discusses how we are all wired for narrative, in his book he explains the biology, sociology, and psychology of stories. Don't forget to listen to our next episode, where we recap all the great insights that Paul Furiga offered!  Key Points from the Episode: Your Capital S Story  Storytelling as the most portable means of communication How the brain works in communication and success in business About Paul Furiga: Paul Furiga is president and chief storyteller of WordWrite. Since its founding in 2002, WordWrite has grown into one of the Pittsburgh region's largest independent public relations agencies. A perennial top-ranked firm in the annual O'Dwyer's national rankings, WordWrite posted the fourth-greatest growth among 123 ranked agencies in 2017. In 2019, the Pittsburgh Business Times named WordWrite one of the region's 50 fastest growing companies. WordWrite has become the region's go-to crisis agency. In any given year, the firm handles 12 major crises, two that make the news and 10 that do not. Recent engagements have included major bridge fires, mold deaths in hospitals and rare book thefts. In 2013, Paul was honored by the Pittsburgh chapter of the Public Relations Society of America (PRSA) with The Renaissance Hall of Fame Award. The chapter's highest honor is presented to a veteran public relations professional who has made a substantial impact in the Pittsburgh region. WordWrite has received numerous awards for its work, from PRSA, IABC and other professional organizations. Its work has also appeared in PR News books as case studies of excellence. Paul's passion for storytelling inspired him to form WordWrite and to write a book on the importance of storytelling in business, Finding Your Capital S Story, available on Amazon. An organization's Capital S Story is the story above all others that explains why someone would work for the organization, buy from it, partner with it or invest in it. The book builds on WordWrite's trademarked storytelling process, StoryCrafting®. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations, where he served clients including Alcoa, Bridgestone/Firestone and Rutgers University. Previously, Paul spent two decades as a journalist. He edited the Pittsburgh Business Times from 1994 to 1998. Paul was an editor and correspondent for the Thomson Washington, D.C. bureau from 1988-1993, where he covered Congress, the White House and four presidential nominating conventions. He also was senior editor of OhioWeek and a reporter for The Cincinnati Enquirer. As a Congressional Fellow of the American Political Science Association in 1986-87, Paul was an aide to U.S. Sen. Paul Simon of Illinois and later, issues director for Simon's 1988 presidential run, leading a staff handling speechwriting, debate preparation and opposition research. Paul graduated from Miami University in Ohio in 1980 with a degree in mass communication. He is an Accredited Business Communicator (ABC) through IABC and is active in the community, serving as vice chair of the River City Brass, and on the board of The Rivers Club. He has also served on boards for the Silk Screen Asian American Film Festival, the IABC Pittsburgh Chapter and the Japan-America Society of Pennsylvania. Tweetable Moments From this Episode: ...

I believe we all love a good story. In fact, we watch movies and TV shows because we love the storytelling that happens within them and the journey they take us on. But somehow in business, I think, we get a disconnect between storytelling and our brand.    Like me, I am sure many businesses spend tons of money on marketing, believing that it will make a difference. Sometimes I feel like we are missing the greatest marketing advantage each of us has…and that is telling our story…our unique story that could resonate with more potential customers and clients.   The fact is businesses need more than marketing, we need storytelling of our brand.   Connie's motivational quote for today is by – Laura Holloway, “Storytelling is our obligation to the next generation. If all we are doing is marketing, we are doing a disservice, not only to our profession, but to our children, and their children. Give something of meaning to your audience by inspiring, engaging, and educating them with the story. Stop marketing. Start storytelling.”   YouTube: https://youtu.be/Nb3GNIlib44   About Paul Furiga:  Paul's book, “Finding Your Capital S Story: Why Your Story Drives Your Brand,“ takes you on a journey to understand the research and history of how storytelling is scientifically, biologically, and historically the best marketing you have available to you.   Paul has written and edited 20,000 stories as a journalist, covering everything from murders to the White House. When he moved into the agency side of the marketing world, he spent a few years at Ketchum, long known as one of the world's top PR firms.   And for the last 20 years, he has led his own firm, WordWrite, where storytelling is the linchpin of the offering and its client's success. Paul's book, “Finding Your Capital S Story: Why Your Story Drives Your Brand,”  reveals all the elements necessary to develop your own story and how to share it so that you can differentiate yourself in the market from your competitors.   How to Get in Touch With Paul Furiga:  Website:  http://wordwritepr.com// Email:  paul.furiga@wordwritepr.com   Stalk me online! Enlightenment of Change Facebook group: tinyurl.com/EOCFacebookGroup Website:  https://www.changingthesalesgame.com/  Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success:  https://conniewhitman.ac-page.com/changing-the-sales-game-resources Download Free Communication Style Assessment: https://www.changingthesalesgame.com/communication-style-assessment  All-Star Community:  https://changingthesalesgame.mykajabi.com/All-Star-Community   Subscribe and listen to the Enlightenment of Change podcast on your favorite podcast streaming service or on YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.  

Today's guest says that your story is your organization's most important marketing asset. He's here to tell us why – and how we can improve that story. Dave Bookbinder goes Behind The Numbers with Paul Furiga, founder of public relations/marketing agency, WordWrite, and author of Finding Your Capital S Story. In this episode, Paul shares the science of story-telling and why it works.  We're also discussing why stories matter with customers, employees, and investors – plus, the value of a company's story in relation to its brand. About the Host: Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. Dave is a Managing Director at B. Riley Advisory Services, where he works closely with business owners, CFOs, Controllers, and CEOs.  Dave has conducted valuations of the securities and intangible assets of public and private companies for various purposes. Grab Dave's best-selling book: The New ROI: Return on Individuals Connect with Dave on LinkedIn Connect with Dave on FaceBook Follow Dave on Twitter Check out NewROI.com for more.

Paul Furiga joins Diane to explore why your most valuable asset is your Capital S Story. Since the beginning of civilization, storytelling has been the only effective communication strategy that's hardwired in our brains -- no batteries required! Learn why your organization has one particular story above all others that should be powering all of your marketing and communications, internally and externally, and why that story drives the best results for you and your organization. Paul's career in one word is Storytelling. His passion led him to start WordWrite. His book, Finding Your Capital S Story, builds on WordWrite's trademarked process, StoryCrafting. Your Capital S Story explains why someone should buy from you, work for you, invest in you or partner with you. Before WordWrite, Paul was a vice president at Ketchum Public Relations and a journalist, covering everything from murders to the White House. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. If you haven't seen all Audible.com has to offer, you don't know what you're missing. Sign up for a free trial at audibletrial.com/businessgrowth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Crafting The Story That Will Make You Stand Out Welcome to episode 120 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Paul Furiga and they talk about crafting the story that will make you stand out. Paul Furiga is president and chief storyteller of WordWrite. Since its founding in 2002, WordWrite has grown into the Pittsburgh region's largest independent public relations agency.  WordWrite has become the region's go-to crisis agency. In any given year, the firm handles 12 major crises, two that make the news and 10 that do not. Recent engagements have included labor negotiations, COVID-19 health crises and rare book thefts. In 2013, Paul was honored by the Pittsburgh chapter of the Public Relations Society of America (PRSA) with The Renaissance Hall of Fame Award. WordWrite has received numerous awards for its work, from PRSA, IABC and other professional organizations. Its work has also appeared in PR News books as case studies of excellence. Paul's passion for storytelling inspired him to form WordWrite and to write a book on the importance of storytelling in business, Finding Your Capital S Story, available on Amazon. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations, where he served clients including Alcoa, Bridgestone/Firestone and Rutgers University.  Previously, Paul spent two decades as a journalist. He edited the Pittsburgh Business Times from 1994 to 1998. Paul was an editor and correspondent for the Thomson Washington, D.C. bureau from 1988-1993, where he covered Congress, the White House and four presidential nominating conventions. He also was senior editor of OhioWeek and a reporter for The Cincinnati Enquirer.    What you'll learn about in this episode: The power of storytelling to convey a message Indentifying your “capital S, story” Telling a story that tells a prospect why they should hire you as opposed to the other firm The five burning questions you need to answer to improve your marketing Law as a game-changer for society Getting all of your team members to share the same story How easy it is to spend on strategies that don't produce a return Your unique mix of paid, earned, shared, and owned content How to get people to ask you to tell them more   Websites: www.capitalsstory.com                   www.wordwritepr.com/storycrafting LinkedIn: https://www.linkedin.com/in/paulfuriga/ Facebook: https://www.facebook.com/wordwritepr Twitter: https://twitter.com/paulfuriga   Additional Resources: PILMMA's Super Summit https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/free-resources/ PILMMA Join Page: https://learn.pilmma.org/join-pilmma  

We all love a good story.  In fact, we watch movies and TV shows because we love the storytelling that happens with in them.  But some how in business we get a disconnect between storytelling and our brand.  Sure we will spend tons of money on marketing, believing that it is making a difference.  But we are perhaps missing the greatest marketing advantage each of us have...and that is telling your story...your unique story that could be resonating with more potential customers and clients.  The fact is you need more than marketing you need storytelling of your brand.  And on this episode of A New Direction with have one the leading experts in brand storytelling Paul Furiga of WordWrite.  Who is going to help us navigate the waters of marketing and storytelling. Paul Furiga's book is entitled, "Finding Your Capital S Story: Why your Story Drives your Brand " Takes you and your business on a journey understanding the research and history of how storytelling is scientifically, biologically, and historically the best marketing you have available to you that you probably are not using.  Finding Your Capital S Story then takes you through all the elements necessary to develop your own story and how to start crafting your unique authentic story so that you can differentiate yourself in the market from your competitors.  Finding Your Capital S Story also includes how to tell your story whether you are B2B or B2C, Product or Service and how Social Media plays a vital role in telling your story. Please thank the awesome sponsors of A New Direction for their financial support. Epic Physical Therapy, whether you just want to move better, are recovering from an injury or surgery or you are an elite athlete who wants to perform at your best.  The certified staff coupled with the state of the art therapy equipment will customize a treatment program to meet your individual needs.  From getting better fitness to recovery to elite performance if you want EPIC Relief, EPIC Recovery, and EPIC Results, head on over to www.EPICpt.com Linda Craft & Team, Realtors for 35 years they have been helping people all over the world meet their dreams when it comes to their home.  Whether it is buying a new home where new memories are created, or selling a home to downsize or move to a bigger place because you have expanded, the experts at Linda Craft & Team, would like to show you why their clients say their customer service is “legendary”.  Just click on www.LindaCraft.com to learn more. Do you feel a little stuck in your business or your life.  Perhaps you are experiencing some rejection and are having problems getting motivated to make the next call.  Maybe you just feel a like you just cannot get tot eh next level?  That's where Coaching Mavericks can help you.  We specialize in helping people get unstuck from where they are not so they can achieve at the highest level.  When you are ready to get back up and move forward to greater success contact Coaching Mavericks.  www.coachingmavericks.com

Paul Furiga is president and chief storyteller of WordWrite, the Pittsburgh region's largest independent public relations agency. Paul's book, “Finding Your Capital S Story,” talks about the importance of storytelling in business. Before his PR career, Paul spent two decades as a journalist, covering Congress, the White House and four presidential nominating conventions. He was also an aide to U.S. Sen. Paul Simon of Illinois and issues director for Simon's 1988 presidential run. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast. --- Support this podcast: https://anchor.fm/theprpodcast/support

Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss: why there are "stories" and Stories how to uncover your story what's storycrafting ...and more. Grab a copy of his book here: https://amzn.to/344AbJX This episode is sponsored by WordWrite and produced by Trappe Digital LLC. --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

As we close out Digging Deeper for 2021, I thought it best to return to a core focus of all good marketing communications and that is storytelling. All the technical wizardry and business objectives and channel approaches do you no good unless you are able to leverage all of them to tell a strong story. Paul Furiga has written and edited 20,000 stories as a journalist, covering everything from murders to the White House. When he moved into the agency side of the marketing world, he spent a few years at Ketchum, long known as one of the world's top PR firms. And for the last 20 years, he has lead his own firm, WordWrite, where storytelling is the linchpin of the offering and its client's success. Paul has brought his results-driven approach to storytelling for business to bear in a new book called Finding Your Capital S Story. He's here today to send us into the holiday with some good advice to ponder as we ready to tell our own story in 2022. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is there a place for storytelling in business?  According to Paul Furiga, story plays a crucial role in differentiating a company from its competitors and attracting customers, employees, partners and investors to the brand.  But how do you figure out what your business' story is and then tell it effectively in an RFP response? Paul is the President and Chief Storyteller at WordWrite, a top-ranked independent PR agency dedicated to helping clients in healthcare, manufacturing and professional services uncover, develop and share their stories. He is also the author of Finding Your Capital S Story: Why Your Story Drives Your Brand.  On this episode of The RFP Success Show, Paul explores the biology behind how storytelling bonds a writer with their audience and explains how a business can live their brand by having a great story. Paul describes how to build likability and trust through storytelling, offering advice on how to uncover the story archetype of your company and weave that narrative throughout a proposal. Listen in for Paul's insight around what a good storytelling looks like and learn how to uncover the many chapters of your company's story and tell it in a way that resonates with evaluators in an RFP response. Key Takeaways  Paul's journey from journalism to building an agency around storytelling for business The science of how storytelling bonds a speaker/writer with their audience Paul's top examples of companies who live their brand by having a great story What four questions a company's brand story should address How a business can build likability and trust through storytelling in a proposal response Paul's advice on how to determine the story archetype of your company How to weave the narrative of your brand story throughout an RFP response Paul's top examples of the different chapters of a business' story Why it's crucial for your company's leaders to agree on the brand story What a good story looks like and how to compel RFP evaluators to care about yours Connect with Paul WordWrite  WordWrite on Facebook  WordWrite on LinkedIn  Paul on LinkedIn  Paul on Twitter  Email paul.furiga@wordwritepr.com  Connect with Lisa  Lisa's Website Lisa on Twitter Lisa on Facebook Lisa on LinkedIn The RFP Success Company on YouTube The RFP Success Company on LinkedIn Subscribe on iTunes Email podcast@rfpsuccess.com  Resources  Finding Your Capital S Story: Why Your Story Drives Your Brand by Paul Furiga Dare to Be Influential: Maximizing Your Positive Influence While Still Being True to You by Lisa Rehurek  The RFP Success Book by Lisa Rehurek The RFP Success Institute

Today, our Chief Victory Officer, Eric Guy, speaks with the president of WordWrite, Paul Furiga! The two speak about business and dynamics in companies. 

Paul Furiga is the President and Chief Storyteller of WordWrite, a Pittsburgh-area firm offering brand strategy (storytelling), public relations, crisis communications, and digital & inbound marketing services to organizations that are looking to better tell their stories. Paul learned storytelling by writing and editing more than 20,000 stories during two decades as a journalist before going into public relations. He's quite literally written the book storytelling, Finding Your Capital S Story, Why Your Story Drives Your Brand. The career path that Paul traveled to PR is a story in itself. He's been a racetrack photographer, theater usher, investigative journalist, wannabe musician, classical radio host, broadcast journalist, White House correspondent and editor. At WordWrite, Paul ponders the question: "Why should someone consider hiring us, working with us, or partnering with us?" The answers to those questions help him chart the next chapter in WordWrite's evolving Capital S Story. Before you had a brand, you had a story – the reason why people want to buy from you, work for you, partner with you, or invest in you. That's why we take a distinctive approach to marketing communications: StoryCrafting®. In this process, we uncover your Capital S Story, the authentic, engaging, and persuasive story that is uniquely yours. Hosted by: Kelli Komondor and Cindy Ellek Produced by: Rob Oliver, Your Motivational Speaker Supported by: K2 Creative & PR and the Cindy Ellek Marketing Group Connect with us! Facebook - BizBevsBites Instagram - BizBevsBitesPodcast Website – BizBevsBites.com

Today on Podcasting Stories, we're talking with Paul Furiga, of PR company WordWrite based up in Pittsburgh, PA. In this episode, we learn more about the firm Paul founded 20 years ago, his book "Finding Your Capital S Story," the business magazine he launched, and the podcast he created to accompany it. For all of his business ventures, Paul's entire focus is to help companies better craft and communicate their story, so we talked about his own podcast experience and his desire to start a second podcast. If you've ever considered having your own podcast, this episode has many great ideas on ways to craft the story of your podcast. LINKS Show Notes Be a Guest About YourPodcast.team About WordWrite About the P100 Podcast GUEST Paul FurigaAbout Paul Special Guest: Paul Furiga.

In Susan and Paul Furiga's penultimate episode in this series, Paul reminds us that for many organizations, the overwhelming volume and variety of social media seems to create one of the biggest storytelling roadblocks imaginable. And, it also creates some of the best opportunities even though social media is a double-edged sword. In this episode, guest Paul Furiga answers the question of what comes first, a story or social media. About Susan's Guest: Paul Furiga is the president and chief storyteller at WordWrite, having founded the Pittsburgh-based PR and digital marketing agency nearly 20 years ago in a candy-striped bedroom before growing it into a perennially top-ranked firm. Paul, who was formerly a vice president at Ketchum Public Relations, was honored in 2013 with the Public Relations Society of America Pittsburgh chapter's Hall of Fame Award for his impact in the region. Before that, Paul spent two decades as a journalist, covering it all, from Cincinnati City Hall to Congress and the White House, as well as serving as editor of the Pittsburgh Business Times. As you can imagine, he has some stories to tell.

Paul Furiga tells us to walk the toothpaste aisle of any large grocery store and you'll be confronted by a confusing reality asking yourself the question, "Aren't most of these toothpastes pretty much the same?" In this episode we learn how developing the story behind your story is the true secret sauce to power your business to new heights. But a consumer purchasing something is a completely different experience than an employee purchasing on behalf of the company they work for. The story we tell needs to take that into account and adjust accordingly or there will be a complete miss on addressing the needs of the B2B buyer. About Susan's Guest: Paul Furiga is the president and chief storyteller at WordWrite, having founded the Pittsburgh-based PR and digital marketing agency nearly 20 years ago in a candy-striped bedroom before growing it into a perennially top-ranked firm. Paul, who was formerly a vice president at Ketchum Public Relations, was honored in 2013 with the Public Relations Society of America Pittsburgh chapter's Hall of Fame Award for his impact in the region. Before that, Paul spent two decades as a journalist, covering it all, from Cincinnati City Hall to Congress and the White House, as well as serving as editor of the Pittsburgh Business Times. As you can imagine, he has some stories to tell.

In this fifth chapter, Paul explores experiences that led him to focus on storytelling for companies as a career and a passion. We're going to dig into the story of his own company, explore the application of the principles that drive your Capital S Story, and meet some common heroes that we're going to refer to as archetypes. Paul Furiga is our guest as we continue the series with him. He says, "In most organizations, you're a Capital S Story and your brand are lonely souls living separate lives inside your organization, and they've probably never been introduced to each other. And your story should drive your brand. They should be connected." Tune in for the episode of Sales Lead Management Radio, "When you stray from your archetype your story falls apart." ----more---- About Susan's Guest: Paul Furiga is the president and chief storyteller at WordWrite, having founded the Pittsburgh-based PR and digital marketing agency nearly 20 years ago in a candy-striped bedroom before growing it into a perennially top-ranked firm. Paul, who was formerly a vice president at Ketchum Public Relations, was honored in 2013 with the Public Relations Society of America Pittsburgh chapter's Hall of Fame Award for his impact in the region. Before that, Paul spent two decades as a journalist, covering it all, from Cincinnati City Hall to Congress and the White House, as well as serving as editor of the Pittsburgh Business Times. As you can imagine, he has some stories to tell.

This is our third episode in the series of Paul Furiga going through his book, Finding Your Capital S Story. We get to go down the history of advertising and where it lost its way and how the founders of advertising from over a hundred years ago as a whole have almost been forgotten (Have you heard of John Wanamaker?) at least their original methods and thinking behind the use of stories to relate to their target audience. What we are facing today is not how it started, and we have lost our way as we go in for the easier, messier quick kill and the splatter shot effect. ----more---- About Susan's Guest: Paul Furiga is the president and chief storyteller at WordWrite, having founded the Pittsburgh-based PR and digital marketing agency nearly 20 years ago in a candy-striped bedroom before growing it into a perennially top-ranked firm. Paul, who was formerly a vice president at Ketchum Public Relations, was honored in 2013 with the Public Relations Society of America Pittsburgh chapter's Hall of Fame Award for his impact in the region. Before that, Paul spent two decades as a journalist, covering it all, from Cincinnati City Hall to Congress and the White House, as well as serving as editor of the Pittsburgh Business Times. As you can imagine, he has some stories to tell.

A wonderful Mother's Day interview with author Amy Hatvany. Her new book Heart Like Mine is a warm, engaging story of three women and their emotional journey to find a connection to each other and their pasts. Heart Like Mine explores relationships between mothers and daughters, stepmoms and stepkids, and husbands and wives. Amy herself is a warm and engaging interview. She shares her writing porcess, how she's makes time for her creative life in a house with kids and work and her special relationship with her own sister, who taught her the menaing of empathy. We loved talking to Amy. We hope you enjoy listening. For more information on Amy Hatvany, please visit Amyhatvany.com  

A series of interviews with authors. This episode features author Caroline Leavitt. She is the author of ten books, including the NYT bestseller Pictures of You and her latest novel Is This Tomorrow. Is This Tomorrow is a haunting literary thriller about a child disappearance in a Boston suburbs in the late Fifties and the aftermath of the case on family and friends decades later. Caroline Leavitt is a engaging interview, charming storyteller and generous teacher whose advice about writing is second to none. For more information on Caroline Leavitt and her work, please visit her website and blog http://www.carolineleavitt.com/

A series of interview with writers. In this episode, writer and humorist Tracy Beckerman talks about her new "momoir' Lost in Suburbia. Tracy's popular newpaper column Lost in Suburbia is een in over 400 newspapers. Her memoir tells the story of how she got pregnant, lost herself, and then got her cool back in the New Jersey suburbs. For more information about Tracy Beckerman, please check out her website Lost in Surbia  http://lostinsuburbiablog.com/