Grow Your Law Firm

Welcome to episode 284 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Ilona Anderson, founder of Carpe Diem Law Firm, a legal practice that helps businesses, employers, and employees navigate trademark protection, employment law compliance, and workplace disputes. Ilona is a trademark and employment law attorney. She helps entrepreneurs protect their brands and build compliant, high-integrity teams. With a decade of experience co-leading one of Florida's fastest-growing employment law practices, Ilona brings a unique dual perspective—having represented both employees and business owners. Known for her mindful and practical legal approach, Ilona empowers business owners to avoid costly lawsuits and protect what they've built. What you'll learn about in this episode: 1. Importance of Trademarking: - Trademarking your name, slogan, or business elements is crucial for business protection and growth. - Getting a trademark is relatively affordable, typically costing around one to two thousand dollars. 2. Hiring Offshore Workers: - Hiring offshore workers through agencies can simplify compliance with employment and tax laws. - Offshore workers can be managed by agencies, reducing direct employer responsibilities. 3. Distinction Between Independent Contractors and Employees: - Simply labeling a worker as an independent contractor is not sufficient for legal compliance. - The Department of Labor and IRS use economic realities tests to evaluate worker classifications. 4. Factors for Determining Worker Status: - Control over work schedules, tools, and independence are key factors in determining worker classification. - The totality of circumstances, not individual factors, is considered by courts in determining employee versus independent contractor status. 5. Resource for Determining Worker Classification: - Access to a guide for determining employee or independent contractor status based on the latest Department of Labor guidance. - Listeners can request the guide from Ilona Anderson or through Ken for additional assistance. Resources: Website: Carpe Diem Law Firm | Helping Your Brand & Team Blossom LinkedIn: https://www.linkedin.com/in/ilona-anderson  Facebook: https://www.facebook.com/CarpeDiemLawFirm/ Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 283 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Josh Konigsberg, Co-Founder of Law Firm Marketing Pros, a digital marketing agency that partners with law firms. Josh is a digital marketing expert with over 30 years of experience. He co-founded the first financial search engine on the web in 1996 and now helps law firms generate more qualified leads and grow their revenue through strategic digital marketing. As Partner and Co-Founder of Law Firm Marketing Pros, he authored Law Firm Digital Marketing Made Easy and created the Behind the Bench newsletter. His agency was named “Agency of the Year” by the 7 Figure Agency mastermind, where he also mentors over 300 agency owners. A sought-after speaker, Josh regularly presents at legal and marketing conferences, sharing actionable strategies to scale law firms and digital agencies. Known for his engaging, data-driven presentations, Josh blends real-world results with deep industry expertise to inspire and educate audiences.   What you'll learn about in this episode:  1. Utilizing AI Tools in Marketing:   - Leveraging AI tools like Answer the Public for in-depth research insights.   - Customizing content based on regional language variations for enhanced SEO strategies. 2. Importance of Brand Consistency:   - Maintaining brand voice and consistency with human-created content.   - Collaborating with marketing professionals to ensure alignment with brand identity. 3. Transparency in Project Management:   - Demonstrating project management efforts to clients for increased transparency and appreciation.   - Staying proactive and adaptable to algorithmic changes in digital marketing platforms. 4. Avoiding Unreliable Marketing Agencies:   - Steering clear of inexperienced or untrustworthy marketing agencies.   - Engaging in industry-related groups and events to stay informed on the latest trends and technologies. 5. AI Applications in Personal Injury Law Marketing:   - Exploring upcoming trends in AI applications for personal injury law marketing.   - Harnessing AI advancements like Chat GPT 5.0 for optimizing marketing strategies and client engagement. Resources:    Website: http://www.lawfirmmarketingpros.com/  LinkedIn: https://www.linkedin.com/in/joshkonigsberg-seo-pro/  Facebook: https://www.facebook.com/lawfirmmarketingpros/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 282 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mark Bassingthwaighte, Esq., Risk Manager at ALPS, an attorney's professional liability insurance carrier.  In his tenure with the company, Mark has conducted over 1200 law firm risk management assessment visits, presented over 650 continuing legal education seminars throughout the United States, and written extensively on risk management, ethics, and technology. Mark is a member of the State Bar of Montana as well as the American Bar Association where he currently sits on the ABA Center for Professional Responsibility's Conference Planning Committee. He received his J.D. from Drake University Law School. When he's not helping lawyers mitigate risk, he's enjoying all things Disney and lives in close proximity to the House of the Mouse    What you'll learn about in this episode: 1. Importance of Cyber Insurance:     - Essential for all legal practices to protect against cyber threats.     - Smaller firms are also targets for cyber breaches with severe financial consequences. 2. Underwriting Process for Standalone Cyber Coverage:     - Thorough details about security measures are required.     - Risks of misrepresentation can lead to denial of coverage. 3. Compliance with Security Measures:     - Crucial to implement declared security measures for coverage.     - Warning against complacency to avoid serious consequences. 4. Accessibility to Risk Management Support:     - ALPS Insurance offers risk management services for legal professionals.     - Support available regardless of insurance status. 5. Specialization in Legal Insurance:     - ALPS Insurance provides tailored legal malpractice and cyber insurance.     - Increasing cyber threats emphasize the need for robust security measures and comprehensive coverage. Resources:    Website: www.alpsinsurance.com LinkedIn: https://www.linkedin.com/company/alps-corporation/ Facebook: https://www.facebook.com/alpscorporation/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 281 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gabriel Stiritz, the founder and CEO of Lexamica, the platform powering Plaintiff Law 2.0 – a specialized model for injury law firms.  As a legal operations innovator and industry visionary, Gabriel sees trends like marketing firms generating leads at scale, AI-driven case management, and high-value trial specialists shaping the future. With firsthand experience in the traditional vertically-integrated law firm model, Gabriel understands how technology, regulatory changes, and capital are transforming the industry. He helps law firm owners thrive through specialization and tech-enabled collaboration, rather than being disrupted by these changes. Gabriel's background spans legal operations, technology development, and multi-state firm management, offering insights into both the business and practice of law. He is passionate about helping law firms adapt to technological change while maintaining core values of client advocacy and professional excellence.   What you'll learn about in this episode:   1. Focus on Relationship Marketing: - Building strong relationships sets you apart from big competitors who may struggle with this due to their size. - Clearly define why clients should choose your firm over larger competitors or alternative business structure firms. 2. Niche Specializations Are Valuable: - Consider specializing in a specific area of law to stand out and become a boutique firm. - Engaging with the community and leveraging past clients for referrals can lead to significant growth. 3. AI Disruption is Inevitable: - Embrace AI technology as it is expected to revolutionize law firm operations, potentially doubling firm capacity. - Intake departments may be replaced by AI voice agents within the next 12 to 18 months, highlighting the need to adapt to new technologies. 4. Brand Building is Essential: - Developing a strong brand can create a competitive advantage in a noisy marketplace. - Ensure your return on ad spend considers both internal and external case acquisition, emphasizing the importance of a robust referral strategy. 5. Law Firm Differentiation: - Differentiate your firm by focusing on niche practice areas, community engagement, and building a reputable brand. - Stay mindful of advertising ethics and the importance of ethics boards keeping pace with rapidly evolving marketing tactics in the legal industry.        Resources:  Website: Lexamica LinkedIn: Gabriel Stiritz | LinkedIn    Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 280 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down again with Micki Love, President & Chief Client Strategist at cj Advertising.   Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Advertising, her insight on strategy and leadership helps guide firms to exceed their own expectations.   What you'll learn about in this episode:   1. Key Focus on Branding and Growth:    - Maintaining brand continuity while revamping processes is crucial for consistent brand image.    - Tailoring growth strategies to individual needs rather than imitating larger firms ensures successful growth. 2. Importance of Role Adaptation:    - Embracing multiple roles as firms grow is essential for meeting evolving demands effectively.    - Customizing marketing strategies to align with unique firm goals enhances client engagement and growth potential. 3. Emphasis on Expertise and Marketing:    - Prioritizing expertise in legal services, as seen in John Morgan's litmus test, ensures high-quality client service.    - Leveraging database marketing enables firms to engage existing clients and drive growth through personalized communication. 4. Enhancing Process Efficiency:    - Improving intake processes continuously enhances efficiency and simplifies client onboarding.    - Engaging in industry summits provides networking opportunities and insights into industry trends for firms seeking growth. 5. Commitment to Continuous Learning:    - Prioritizing continuous learning and improvement allows firms to adapt to market changes and enhance service quality.    - Strategic adaptation and process adjustments aligned with the firm's growth phase are vital for sustained success and expansion in the legal industry.   Resources:  Facebook: https://www.facebook.com/cjAdvertising/ LinkedIn: https://www.linkedin.com/company/cj-advertising/posts/?feedView=all   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 279 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Brooke Birkey, owner of Level Up Law Firm Business Coaching, a consulting firm that helps law firms unlock hidden revenue, safeguard profits, and scale efficiently. With extensive experience in law firm operations, Brooke specializes in optimizing intake systems, streamlining workflows, and enhancing profitability. As a Law Firm Recruiter and Trainer, Brooke helps firms attract and develop top legal talent, building high-performing teams and strong workplace cultures. Her career spans from receptionist to marketing director, giving her a unique understanding of where firms lose money—and how to fix it. Brooke offers actionable strategies that boost conversions and eliminate profit leaks. Featured on top legal podcasts like Law Firm Blueprint and They Don't Teach This in Law School, she shares success stories and practical insights that drive immediate financial results. Her dynamic, results-focused coaching makes her a trusted expert for firms ready to grow. What you'll learn about in this episode: Exceed Expectations Through Insight - Importance of Under Promising and Over Delivering - Understanding Client Needs for Effective Marketing Customized, Scalable Coaching Solutions -Tailoring Programs to Law Firms' Specific Lifecycle - Scalability of Coaching Programs for Firms of All Sizes Diagnose & Design for Growth - Conducting Assessments to Identify Lost Revenue and Opportunity Costs - Providing Blueprint for Growth and Scaling Client-Centric Team Training - Focus on Client Communications and Time Management for Enhanced Client Experience - Training Case Managers for Effective Client Interactions Elevating the Client Experience- Creating Clarity for Clients in Legal Processes - Implementing Concierge Model for Client Interactions   Resources: Website: https://leveluplawfirmcoaching.com/ YouTube: https://www.youtube.com/watch?v=bj6nxTrGgyc&list=PL-ypj0dMP6CRTcq4ctWzhMCPNrb20HQCx&index=11 Podcast: https://podcasts.apple.com/us/podcast/leveling-up-your-intake-with-brooke-birkey/id164055797 Facebook: https://www.facebook.com/share/14a9HA99LD/?mibextid=wwXIfr LinkedIn: www.linkedin.com/in/brookebirkey   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 278 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Zigman, Co-Founder and CTO of TRUEclaims, a groundbreaking platform transforming the way personal injury law firms handle vehicle damage claims.  With over 11 years of experience as a CTO and tech entrepreneur and 13 years as a business analyst, Jeff has led the design and development of more than 300 software solutions—16 of which he built entirely solo. A 23-year martial arts veteran and devoted family man, Jeff is married with two young children. His resilience and dedication are reflected in his work: TRUEclaims succeeded where 19 other software companies failed over a 15-year stretch. Under Jeff's leadership, TRUEclaims has rapidly grown to serve over 100 personal injury firms, turning a frustrating and often-neglected part of the claims process into a streamlined, value-generating system. TRUEclaims empowers law firms by transforming vehicle damage claims into a seamless process and a powerful marketing asset, helping clients recover thousands—and even tens of thousands—of dollars more, faster. What you'll learn about in this episode:   1. Streamlined Report Generation for Faster Case Resolution - TRUEclaims software enables law firms to quickly generate diminished value and fair market value reports, saving time and improving accuracy. - Reports that once took hours now take minutes, accelerating case resolution and client settlements. 2. Increased Client Compensation Through Accurate Valuations - Accurate valuations from TRUEclaims often raise client compensation by thousands of dollars. - Law firms gain stronger leverage in insurance negotiations, leading to higher settlements and client satisfaction. 3. Competitive Edge in Client Acquisition and Retention - Integrating TRUEclaims into intake processes positions law firms as leaders in property damage claims. - Offering the software as a standard service helps firms stand out and attract more clients. 4. Flexible and Cost-Effective Pricing Model - Reports cost between $220 and $300, with bulk discounts available for high-volume firms. - Law firms have flexible billing options, including passing costs to clients or offering it as a value-added service. 5. Proven Impact on Settlement Outcomes - TRUEclaims has helped secure major settlement increases, including $49,000 for a Rolls Royce and $9,100 for a Ford F250. - Firms using the software achieve faster and larger settlements, benefiting both clients and attorneys.   Resources:  https://trueclaims.io/attorneys?partner=PILMMA   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 277 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Armando Leduc, CEO of Leduc Entertainment, a social media management company to discuss leveraging social media for branding, creating valuable referral partnerships through podcasts, and utilizing a strategic content creation process to enhance online presence. Armando is a multifaceted and driven artist who has carved a niche for himself in the entertainment sector through determination, hard work, and an innate gift for storytelling. With a growing list of achievements and a steadfast commitment to his craft, Armando continually strives for excellence, leaving audiences eagerly anticipating his next creative endeavor.   What you'll learn about in this episode:   1. Social Media & Confidence - Leverage social media for branding and building confidence. - Create consistent content to showcase expertise and personal interests. 2. Podcasting for Partnerships - Use podcasts as an effective tool for branding and forming valuable referral partnerships. - Personalize the approach to nurture connections with potential referral partners. 3. Strategic Content Planning - Follow a strategic content creation process to maintain an engaging online presence. - Use a variety of content types—such as videos, podcasts, and Q&A sessions—to keep followers interested. 4. Engaging Diverse Audiences - Use actors in fun videos to appeal to different audience preferences. - Analyze organic response to focus on creating more of what works best. 5. Multi-Benefit Podcast Strategy - Leverage podcasting for branding, thought leadership, and referral partnerships. - Create a nurture sequence with touch points to enhance relationships with referral partners.   Resources:  Website: https://www.leducentertainment.com/ Facebook: https://www.facebook.com/leducentertainment Twitter: https://x.com/Armandoleduc LinkedIn: https://www.linkedin.com/in/armando-leduc-16ba4940/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 276 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, founder of Law Practice AI.   Hamid is an experienced entrepreneur with a diverse background in technology and law. He earned his engineering degree at 17 from Chico State University and was quickly recruited to Silicon Valley, working for prominent companies. By 21, he completed an MBA in business marketing, propelling his career in business and technology. Hamid was integral in developing the world's first laptop at Grid Systems and later worked at SUN Microsystems, helping the company grow from 200 to 13,000 employees. He also held senior positions at Hitachi and Tandem Computers, directing business and technology development. In 1999, Hamid became Division President of Emblazed Technology, where he led the company to a 300% growth and a $1 billion valuation in just one year. In 2004, he co-founded CAPLUCK Inc., launching Cap60, a data management system provider recognized as the largest service provider for nonprofits in the U.S. In 2016, Hamid entered the legal field by founding Law Practice AI (formerly Legal Soft Inc.) offering practice management solutions for law firms. Under his leadership, Law Practice AI grew rapidly, helping firms expand across the U.S. Hamid's expertise in law firm management has made him a sought-after speaker and author of three books, including How to Scale Your Stupid Law Firm. His practical approach has made him a respected figure in legal practice management. What you'll learn about in this episode:   1. Client Follow-up and Communication: - Law Practice AI streamlines client follow-up processes through automated calls, texts, and emails, allowing for personalized sequences and efficient communication. - The AI technology collects and analyzes documents in real-time, providing immediate feedback and facilitating document collection during client interactions. 2. Document Summarization and Organization: - Law Practice AI offers document summarization and analysis, enabling the rapid processing of large volumes of documents, such as medical records, in under five minutes. - The platform allows for easy organization and filing of documents, enhancing client file management and workflow efficiency. 3. Centralized AI Solutions for Legal Operations: - Centralized AI solutions like Law Practice AI aim to simplify legal operations by integrating with CRMs to automate data management, calendaring, and client interactions. - Virtual staff integration alongside AI tools presents a strategic approach to scaling law firms efficiently and cost-effectively. 4. Simplified Tech Environment: - Law firms benefit from a centralized tech environment provided by platforms like Law Practice AI, avoiding the need to navigate multiple systems for different tasks. - Future versions of Law Practice AI feature API integrations with CRMs to automate matter opening, data storage, calendaring, and flag-setting processes. 5. Intake AI and Client Communication: - Intake AI technology addresses challenges in client communication by providing a seamless experience, including quick escalation to live agents for high-value cases. - Law Practice AI differentiates itself by offering personalized and efficient intake processes tailored to the legal industry's unique needs and complexities.   Resources:  Website http://www.mylawfirm.ai/ Facebook https://www.facebook.com/people/Law-Practice-AI/61556510846445/ Twitter https://x.com/LawPracticeAI LinkedIn https://www.linkedin.com/company/law-practice-ai/ Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 275 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Lindsey Busfield, Vice President of Optimize My Firm, an SEO and content marketing agency responsible for some of the nation's most powerful law firm websites. Lindsey works with numerous personal injury attorneys who have been burned by other SEO agencies. She has created a business model that addresses major issues in the industry, such as overpromising, underdelivering, and locking clients into long-term contracts. Additionally, Lindsey hosts the Personal Injury Marketing Minute podcast, where she dives into marketing, business development, and intriguing cases in the personal injury world. Lindsey is also a proud mom of two girls and will gladly talk your ear off about pickleball if given the chance. What listeners will learn in this episode: 1. Search Term Strategy and Tools - Importance of targeting specific search terms to attract potential clients. - Consider using long-tail keywords related to specific situations. - Utilize tools like Semrush to identify relevant search terms. - Explore "People also ask" on Google for frequently asked questions. 2. Content Accessibility and Inclusivity - Tailor content to your target audience by writing at an accessible reading level. - Make content easier to understand, especially for non-native English speakers. - Provide translations in different languages, such as Spanish, to reach a broader audience. - Use inclusive language and strategies to improve accessibility for diverse readers. 3. Quality Content and Backlinking - Focus on creating human-centered content that provides valuable information. - Prioritize content that is informative, engaging, and relevant to users. - Build credibility through quality backlinks to your website. - Enhance SEO by obtaining backlinks from trusted and authoritative sources. 4. Monetization Trends and LSAs - Stay prepared for potential monetization of platforms like Google Maps for advertising. - Monitor trends in online marketing that could impact your revenue strategy. - Understand the challenges and opportunities that come with Local Service Ads (LSAs). - Continuously optimize LSAs to maximize their effectiveness and ROI. 5. Learning and Networking for Growth - Attend industry events, such as summits, to learn from peers and experts. - Participate in discussions to stay updated on industry changes and best practices. - Leverage networking opportunities to form valuable connections for growth. - Use networking as a way to gain insights and enhance your online marketing strategies. - This version includes four aligned bullet points for each numbered heading, ensuring consistency across all sections.   Resources:  Website www.optimizemyfirm.com/personal-injury, Podcast www.optimizemyfirm.com/podcasts, Facebook https://www.facebook.com/optimizemyfirm Twitter https://x.com/optimizemyfirm LinkedIn https://www.linkedin.com/in/lindsey-busfield/ LinkedIn www.linkedin.com/company/optimizemyfirm   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 274 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roger R. Foisy, co-founder of Private Footprint®, client social media discovery for plaintiff attorneys. Roger specializes in catastrophic injury and traumatic brain injury cases, advocating fiercely for seriously injured plaintiffs in complex litigation. In 2007, he founded his client-centered law firm to provide personalized, results-driven legal representation. Roger achieved a groundbreaking victory by securing the first-ever catastrophic impairment decision before the Ontario Licence Appeal Tribunal (LAT), successfully combining physical impairments under the AMA Guides, Fourth Edition, with mental and behavioral impairments under the AMA Guides, Sixth Edition. His firm has since secured more successful LAT decisions than any other personal injury law firm in Ontario. As a recognized thought leader and speaker, Roger frequently shares his expertise on law firm operations, efficient business practices, and technology integration. Aware of the growing influence of social media evidence—especially after a large settlement offer was lost due to a client's posts—Roger co-founded Private Footprint®. This innovative tool provides plaintiff attorneys with an affordable and effective way to counteract defense tactics that attempt to dismiss cases based on clients' social media activity. What you'll learn about in this episode:   1. Impact of Your Client's Social Media on Their Case:     * Importance of Social Media Monitoring     * Influence on Client Behavior 2.  Proactive Leveraging of Social Media Monitoring :      * Utilizing Social Media Evidence for Case Evaluation     * Modifying Client Behavior through Monitoring 3. Combat Insurance Company and Defense Tactics:     * Impact on Insurance Exposure and Settlement Reserves     * Leveraging Pre-Date of Loss Photos and Videos 4. Turning Social Media Posts Into an Asset:     * Strategic Use of Social Media in Legal Proceedings     * Turning Social Media into a Valuable Asset 5. Harnessing Social Media Timelines:     * Accessing Social Media Content Chronologically     * Enhancing Case Credibility through Social Media Evidence   Resources:  https://privatefootprint.com/ Twitter: @privfootprint LinkedIn: https://ca.linkedin.com/company/private-footprint   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 273 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultweb and Matt Smyers, Senior Digital Advertising Advisor at Consultweb. Both Tanner and Matt are cohosts of the LAWsome Podcast.  Tanner leads business development at Consultwebs, helping law firms achieve their digital marketing goals. He earned a B.S. in Business Administration with a focus on Management from Berea College in 2008 and joined Consultwebs in 2009. With over a decade of experience, he specializes in case-driving online marketing strategies for law firms. Tanner was drawn to Consultwebs for its leadership in legal marketing, quoting Wayne Gretzky's philosophy: “Skate to where the puck is going, not where it has been.” He values the company's focused approach, believing it drives better results and scalability. Tanner credits Consultwebs' success to its strong team, which includes licensed attorney writers, consultants, designers, programmers, and marketers. A native of Waynesville, North Carolina, Tanner enjoys outdoor activities like camping, hiking, fishing, hunting, and golfing, though his focus is now on avoiding injuries. Matt Smyers, a non-practicing attorney, has over 10 years of experience in legal marketing and serves as a Senior Digital Advertising Advisor at Consultwebs. He helps law firms execute digital ad campaigns through platforms like Google Adwords, Facebook, Bing, and Yahoo. Matt emphasizes that law firm marketing requires specific skills and a deep understanding of the legal industry, which is why Consultwebs' commitment to marketing exclusively for law firms allows it to deliver strong results. What you'll learn about in this episode: 1. Content Personalization and Unique Value Propositions: - Personalization plays a crucial role in content creation - Unique value propositions, case results, and testimonials to differentiate content  2. Leveraging AI for Strategic Content Creation and SEO Optimization: - The increasing role of AI in content production is vital to understand - A strategic approach to content creation is necessary to stand out in search rankings 3. Applying Data for Effective Marketing Strategies and Decision-Making: - AI is utilized for data analysis to uncover valuable insights - Data guides marketing strategies and decision-making effectively 4. Effective Data Analysis and Application in Marketing: - Continuous monitoring and analysis of marketing metrics are essential - Informed decisions are made based on meaningful data, not short-term trends 5. Adapt to Changes by Comparing Case Counts and Using an Agile Marketing Approach: - Comparing cumulative and digital case counts offers valuable insights - An agile marketing approach is embraced to adapt to evolving market dynamics   Resources:  https://www.consultwebs.com/ Facebook: https://www.facebook.com/consultwebs/ Twitter: https://twitter.com/Consultwebs LinkedIn: https://www.linkedin.com/company/consultwebs/ Podcast: https://www.consultwebs.com/podcast/    Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 272 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Italo Robinson, Content Producer with Repeak Media.   Italo is a dynamic social media manager based in Hawaii, specializing in creating engaging video content for personal injury law firms with AI & Stock footage to avoid long production timelines.   What you'll learn about in this episode:   1. The Importance of Purpose in Social Media Content: It is essential to define the purpose of social media content, whether it is for brand awareness, providing value to followers, or generating leads. Creating content that offers value to the audience before promoting the law firm can help establish credibility and keep followers engaged.   2. Utilizing Captions for Accessibility & AI Content Creation: Including captions in videos is crucial to cater to viewers who watch content with the sound off, ensuring the message is effectively communicated. AI tools can streamline the content creation process, saving time for lawyers who are busy handling cases while maintaining a consistent social media presence.   3. Time Commitment & Authenticity in Content Creation:  Lawyers only need to provide guidance on the type of cases they are interested in targeting, allowing the content creators to produce relevant videos accordingly. Authentic and genuine content, even if shot with simple tools like an iPhone, can often perform better than highly polished, high-budget content on social media.   4. Avatars in Content Creation &  Client Referral Strategies:  Avatars could be used in the future to explain legal processes or advice, offering a new dimension to how legal information is shared. Leveraging social media to stay top of mind with clients and provide ongoing value can lead to increased referrals and client retention.   5.  Specific Content Themes & Embracing the Ephemeral Nature of Social Media Tailoring content around specific themes, such as motor vehicle accidents or motorcycle accidents, can help effectively target a particular audience. Recognizing that social media content is ephemeral can encourage a mindset of consistently sharing content without overthinking its permanence.   Resources:  Facebook: https://www.facebook.com/italohimself LinkedIn: https://www.linkedin.com/in/italo-robinson/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to Episode 271 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Rafi Arbel, the founder of Market JD, to dive into the world of SEO strategies for law firms.   Since 2000, Rafi Arbel has been helping hundreds of attorneys expand their visibility and build their practices. Working for the largest provider of online marketing and legal research, Rafi built a reputation as a leader in law-firm marketing, strategy and operations.   As lawyers began to face increasing competition for clients, Rafi started Market JD to offer consumer law firms a new online marketing alternative, one that provides a greater return on investment, more flexibility, and personalized service.   A former litigator who ran his own practice, Mr. Arbel uses his first-hand knowledge of the legal industry to help lawyers grow their client base, increase margins and improve their quality of life.   In addition to his broad and diverse legal consulting experience, Rafi earned his MBA, with honors, from the University of Chicago Booth School of Business. He was inducted into the national business honors society, Beta Gamma Sigma, in 2009.   If your firm is looking to meaningfully increase revenue and the size of your client base, give Rafi a call at 312.970.9353 or visit www.marketjd.com for more information. What you'll learn about in this episode:   1. The Long-Term Approach  - Rafi emphasizes the importance of a long-term commitment to SEO strategies for law firms.  - Avoid chasing trends and focus on strategic, sustainable approaches.   2. Location Targeting  - Learn how law firms in competitive cities can optimize their location by targeting less saturated markets.  - Enhance visibility and reach by strategically positioning your firm.   3. Measuring Success  - Rafi stresses the significance of measuring campaign success annually.  - Understand the importance of tracking key metrics to evaluate SEO effectiveness.   4. Patience and Provider Selection  - Maintain patience in the SEO process to avoid hasty decisions about switching providers.  - Choose a provider carefully and give strategies time to yield results.   5. Dedicated Intake Personnel - Explore the positive impact of investing in dedicated intake personnel for managing leads and increasing ROI. - Understand the crucial role of effective intake processes in client acquisition. Resources:  https://marketjd.com/portfolio/ Facebook: https://www.facebook.com/MarketJd/ Twitter/X: https://x.com/marketjd LinkedIn: https://www.linkedin.com/in/rafiarbel/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 270 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Raquel Gomes, founder and CEO of Stafi, a virtual staffing company revolutionizing law firm operations.   As a psychologist and seasoned professional with a background in corporate America and technology, Raquel brings a unique perspective to leadership and business growth. She understands the emotional and professional toll of trying to do it all and has dedicated her career to creating solutions that empower others to thrive. Stafi was born from Raquel's personal journey—balancing a demanding career with the responsibilities of motherhood and the desire to lead a fulfilling life. Recognizing a gap in the legal industry, she set out to build a company that would give busy professionals access to the support they need to scale their businesses without sacrificing their well-being. Under Raquel's leadership, Stafi has grown to support hundreds of law firms, connecting them with highly skilled virtual assistants and providing tools and training for long-term success. Her mission is deeply rooted in the belief that no one should have to choose between building a thriving business and living a meaningful life. Through Stafi, Raquel is redefining legal staffing and inspiring law firm owners to lead with confidence, clarity, and heart.   What you'll learn about in this episode:   1. Staffy's Methodology for Offshore Staffing:         - Integrates virtual assistants (VAs) through coaching, training, and management.         - Addresses challenges in finding and managing virtual talent, reducing owner burnout and costs. 2. Thorough Vetting Process:         - Includes background checks and psychological assessments for well-suited virtual assistants.         - Maintains client confidentiality and operational efficiency. 3. Empowerment of Women in Latin America:         - Provides meaningful job opportunities, positively impacting women in the region.         - Demonstrates a commitment to social impact and gender equality. 4. Tailored Call Service for Law Firms:         - Enhances client communication and call handling for law firms.         - Utilizes expertise in sales and telecommunications to improve service quality. 5. Focus on Supporting Law Firms:         - Coaches work with VAs, and business coaches assist law firms in integrating virtual assistants.         - Addresses mental health support and prioritizes helping female law firm owners manage work-life balance.   Resources:  www.stafi.cc Facebook: https://www.facebook.com/GetStafi LinkedIn: https://www.linkedin.com/in/raquel-gomesstafi/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind  

Welcome to episode 269 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Bert Parnall, Owner & Attorney at Parnall Law.   Bert grew up mostly in Albuquerque, New Mexico, but also spent several years in Africa as a youth. While pursuing a major in history and French at Rice University, he spent a year studying at La Sorbonne in Paris and six months in Laos. After receiving his undergraduate degree from Rice in 1993, Bert attended the University of Mexico School of Law (J.D., 1997). Bert spent four years as a prosecutor in the most violent county in New Mexico, convicting murderers and rapists through trial by jury.  In 2005, Bert began his personal injury practice to help victims of negligence and crime. He now leads a law firm of 15 lawyers and 105 team members, helping thousands of victims recover damages for serious injuries.    Bert proposed to Marta Strzyzewski (Miss New Mexico 2001) two weeks after they met. Luckily, she accepted, and they made their home in Albuquerque, together with their four children.  Bert is involved with the following community organizations: Rotary Club of Albuquerque (past president), Mothers Against Drunk Driving (board member), New Mexico Trial Lawyers (board member), and the National Crime Victim Bar Association. He and his law firm also sponsor trips for children through Make-A-Wish.  After competing in judo for 15 years, Bert now enjoys teaching his kids judo, as well as taking them on hikes, camping, and other trips.   What you'll learn about in this episode:   1. Importance of Teamwork:         - Focus on hiring the best people         - Emphasize values like teamwork, talent, truth, and tenacity 2. Growth through Learning and Development:         - Encourage continuous learning from failures and mistakes         - Promote a culture of listening, learning, and sharing ideas 3. Mastermind Groups for Growth:         - Leverage mastermind groups for idea sharing and collaboration         - Invest in personal and professional development through mentorship 4. Strategic Decision-Making:         - Prioritize working on the business rather than in it         - Make strategic decisions to drive growth and success 5. Hiring for Success:         - Evaluate candidates based on qualities like being humble, hungry, and smart         - Seek individuals with a story of challenges, successes, and lessons learned   Resources:  FB: https://www.facebook.com/ParnallLawFirm Twitter: https://x.com/BertParnallLaw Linkedin: https://www.linkedin.com/company/parnall-law/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 268 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Micki Love, President & Chief Client Strategist at cj Advertising. Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Consulting, her insight on strategy and leadership helps guide firms to exceed their own expectations.   What you'll learn about in this episode:   1. How to optimize the intake process:      - Focusing on first-call conversions      - Using improved terminology 2. Ways to delegate responsibilities:      - Crucial for efficiency      - Allows for personal and professional growth 3. Reasons to engage in mastermind groups:      - Provides valuable insights and support      - Aids in personal and professional development 4. Discover how to network at events and conferences:      - Allows for deeper discussions and learning from others' experiences      - Can drive success in various fields 5. Learn about referral marketing:      - Vital for business growth      - Educating teams on asking for referrals and maintaining consistent marketing strategies   Resources:  Facebook: https://www.facebook.com/cjAdvertising/ LinkedIn: https://www.linkedin.com/company/cj-advertising/posts/?feedView=all   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 267 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jake Soffer, Founder and CEO of FirmPilot.   Known for founding FirmPilot, the first AI Marketing Platform for Law Firms that intelligently suggests marketing tactics &generates high-quality content 10x faster to get more cases on auto-pilot. With a background in natural language processing and machine learning, Soffer leveraged his expertise to address the marketing challenges law firms face, inspired by his brother's work in personal injury law in Miami. He and his team developed advanced models based on large language models to offer legal professionals domain expertise and competitive intelligence. FirmPilot's innovative approach attracted investment from the Legal Tech Fund and previous investors, culminating in a successful Series A funding round. Thomson Reuters' investment further bolstered the company's growth, granting access to extensive data for enhanced system development.   What you'll learn about in this episode:   1. The Importance of Data Accessibility & Understanding Data:      - Ensure access to critical data sources like Google Analytics, Google search console, and Google Ads for informed decision-making.      - Ask questions about data metrics and seek explanations to understand the implications for your marketing strategies. 2. Why to Request Guidance with Marketing Challenges:      - Lawyers may lack marketing expertise and struggle with knowing the right questions to ask when evaluating marketing strategies.      - Request for a cheat sheet outlining essential questions to ask about data and marketing strategies for better decision-making. 3. Learn About  Firm Pilot:      - Firm Pilot was developed by leveraging AI technology for competitive intelligence and domain expertise, focusing on creating Google-respected content tailored to legal niches.      - Firm Pilot's implementation led to significant growth for a PI law firm in a hyper-competitive space, overcoming challenges faced with previous marketing agencies. 4. Role of AI in Workflows & Content Creation:      - AI tools like Firm Pilot utilize AI models for generating rich, high-quality content that aligns with Google's standards and enhances online visibility.      - Firm Pilot's AI workflows act as filters to refine content creation, ensuring top-quality output that can effectively compete in a crowded market. 5. Ways for Continuous Growth and Development:      - Firm Pilot's success led to securing funding rounds, including investments from Thomson Reuters, enabling further data enrichment and system training.      - As a Google AI research partner, Firm Pilot focuses on creating high-quality content that caters to Google's standards, emphasizing content value over production methods.   Resources: Website: https://firmpilot.com/ LinkedIn: https://www.linkedin.com/in/jake-soffer-00797a62/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind  

Welcome to episode 266 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Karl Truman, a seasoned attorney with over 25 years of experience advocating for clients in Kentucky and Indiana.   A proud veteran of the United States Army, Karl served 28 years, retiring as a Lieutenant Colonel. His military service instilled in him a strong sense of discipline, leadership, and a commitment to serving those in need. After transitioning to law, Karl founded Karl Truman Law Office, where he has built a reputation for his client-first approach and unwavering dedication to justice.   Karl specializes in personal injury cases, including car and motorcycle accidents, and workers' compensation claims. His experience and passion for helping people who have experienced life-altering events set him apart in the legal community. Known for his personalized, hands-on approach, Karl treats each case with the care and attention it deserves.   Outside the courtroom, Karl is an active member of his community, supporting local charities, veterans' causes, and various civic organizations. He believes in the importance of giving back and fostering strong relationships both professionally and personally. When he's not working, Karl enjoys spending time with his family, traveling, and reading.     What you'll learn about in this episode:   1. Importance of Preparation and Active Participation in Legal Organizations:  - How to repare thoroughly for depositions and trials with written questions and exhibits.  - Join state trial lawyers organizations and legal groups for networking and learning from others' experiences.   2. Work Ethics and Business Building:  - Emphasize the need for hard work and dedication in building a successful law practice.  - Acknowledge that owning a business requires a significant time commitment and may not align with traditional work-life balance expectations.   3. Leveraging Unique Marketing Strategies and Finding Your Niche:  - Highlight the value of creating a unique selling proposition like a memorable phone number to set yourself apart in a competitive market.  - Identify and capitalize on personal passions or experiences to differentiate yourself in the legal field.   4. Networking and Building Connections:  - Stress the importance of networking within legal organizations and young lawyer groups for professional growth and expanding your reach.  - Encourage ongoing education to stay updated and enhance your skills as a lawyer.   5. Embracing Hard Work and Preparation:  - Emphasize the necessity of hard work and thorough preparation to achieve success in litigation and business management.  - Recognize that owning a business requires sacrifices in terms of time and effort but can lead to significant rewards in the long run.   Resources:  Website: https://trumanlaw.com/attorneys/attorney-karl-truman/ Facebook: https://bit.ly/3EmsfWB Twitter Handle: https://x.com/karltrumanlaw?s=11&t=8f1ZX-jcMuEQxpz40wLYKA LinkedIn Profile: https://www.linkedin.com/company/karl-truman-law-office/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 265 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Greg Crabtree, a speaker, author, entrepreneur, and financial expert who helps entrepreneurs build thriving businesses.  Greg founded Crabtree, Rowe, and Berger, which was named to the INC 5000 list in 2019. Following this achievement, the firm merged with Carr, Riggs & Ingram CPA's and Advisors, a top 20 U.S. accounting firm, where Greg now leads the Simple Numbers Consulting unit.  Why Timely Billing Optimizes Cash Flow Implementing prompt billing practices reduces administrative costs and speeds up revenue cycles. Setting aside profits for taxes and working capital ensures financial stability and motivates partners. How Market Wages Impact Business Productivity Paying employees a market wage fosters financial transparency and reflects a business's true profitability. Efficiently assigning high-value tasks to skilled staff maximizes productivity and profitability ratios. Why Mid-Tier Restaurants Struggle with Labor Costs Rising wages and a shrinking labor market strain the operational budgets of mid-tier establishments. Adjusting menu pricing and implementing efficient staffing strategies can mitigate profitability issues. How Inflation Reshapes Market Competition Inflation increases operational costs, leading businesses to adapt pricing and wage strategies. Shrinking labor pools forces companies to focus on automation or international labor solutions. Why Personal Injury Law Thrives in Recessionary Periods Economic downturns increase litigious behavior, driving steady demand for personal injury services. Efficient case turnover and strategic marketing bolster profitability in challenging markets.   Resources:  https://www.linkedin.com/company/simplenumberscri https://gregcrabtree.net/ Greg Crabtree - Huntsville, Alabama, United States | Professional Profile | LinkedIn    Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 264 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Trey Harrell, a personal injury attorney and founder of The Trey Harrell Law Office in Charleston, South Carolina.   Trey Harrell is currently focused on helping individuals rebuild their lives after car accidents and personal injuries. Before his role as a Federal Prosecutor, Attorney Trey Harrell gained valuable experience as an associate at a prominent law firm, handling a wide range of cases, including DUIs, wrongful death lawsuits, and estate planning matters such as drafting revocable trusts and last will and testaments.  What you'll learn about in this episode: How Listening and Adaptability Lead to Success Be open to advice and feedback, even from unexpected sources, to shape your firm's direction and growth. Staying adaptable in marketing and client engagement helps create a lasting impact in your market. Why Delegating and Investing in People Drive Growth Hiring skilled team members and trusting them with responsibilities allows you to focus on scaling the business. Partnering with experts for marketing, intake, and systems optimization saves time and drives efficiency. How to Master Authentic Marketing for Your Law Firm Build trust with potential clients by showing authenticity in all your marketing efforts and community involvement. Align with causes and organizations that resonate personally with your team to strengthen your brand's authenticity. How to Balance Growth and Client Service in Your Law Firm Focus on refining intake systems to improve case sign-up rates and streamline your operations. Always deliver on promises made during intake to maintain client trust and grow your reputation. How to Implement Key Strategies into Your Law Firm Start by identifying your core values and aligning your marketing, operations, and community involvement with those values. Use proven techniques like intake optimization, grassroots marketing, and strong delegation to grow your firm sustainably.     Resources:  https://attorneyharrell.com/ https://www.facebook.com/TreyHelps Twitter Handle: @TreyHelps https://www.linkedin.com/company/treyharrelllawoffice/posts/?feedView=all   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 263 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Steve Fretzin, a business development coach. Steve Fretzin is dedicated to helping lawyers grow their practices without the discomfort of traditional sales tactics. Through his coaching, books, and BE THAT LAWYER podcast, Steve focuses on empowering attorneys to develop sustainable client acquisition strategies and improve time management while maintaining strong client relationships. With over two decades of experience and a passion for teaching, Steve has become a trusted advisor for attorneys aiming to achieve greater success and fulfillment in their legal careers.  What you'll learn about in this episode: Why Building Lawyer Referral Networks Is Essential for Growth Identifying lawyers in complementary practice areas ensures referrals are more effective and relevant to your target clientele. Focusing on reciprocal relationships with like-minded professionals creates a steady pipeline of new business. How Testing Referral Partners Maximizes Success Giving small tasks to potential referral partners helps assess their reliability and networking skills. Filtering out less reliable partners ensures your network consists of high-performing and mutually beneficial relationships. Why Helping Others Firsts Strengthens Professional Relationships  Offering value first, such as connections, resources, or insights, builds trust and encourages reciprocal actions. Sharing personalized gestures, like relevant articles or thoughtful gifts, deepens connections and creates lasting bonds. How Consistent Follow-Up Secures Referral Opportunities Scheduling regular check-ins with referral partners keeps relationships active and top of mind. Using tools like CRM software to rank and manage contacts ensures no valuable connection is overlooked. Why Diversifying Your Referral Team Is Crucial Maintaining multiple referral sources in key practice areas mitigates risks of dependency on a single partner. Always recruiting new contacts ensures you have backups ready when existing partnerships falter.     Resources:  https://www.fretzin.com/ https://www.fretzin.com/letstalk/ https://www.fretzin.com/podcast/episodes/ https://www.facebook.com/fretzinsteve/ https://x.com/stevefretzin?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.linkedin.com/in/stevefretzin/    Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 262 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Russell Adler, founder of Lawyer Better Consulting and host of theInteresting Lawyers Podcast.    Russell S. Adler is a Mindset and Performance Coach for Lawyers and an Independent Consultant with a rich background in law and personal development. From 1986 to 2013, he served as a Civil Trial Lawyer, successfully trying over 200 jury trials to verdict in personal injury and various other cases. For the past decade, Russ has dedicated his career to coaching lawyers, helping them transform their mindset and achieve their highest potential. Russ has a proven history of guiding lawyers to excel, and he recently introduced the Mindset Upgrade Training for Lawyers. This innovative course helps attorneys overcome challenges, cultivate a growth mindset, and enhance their thinking and behavior through Neuro-Linguistic Programming (NLP). As a powerful tool for communication and persuasion, NLP equips lawyers with skills essential for professional success. What you'll learn about in this episode:   1. Why Building the Right Mindset Drives Law Firm Success A growth-oriented mindset fosters personal and professional transformation, directly impacting firm outcomes. Russell emphasizes the importance of addressing mindset issues early to prevent negative habits from becoming permanent. 2. How Neuro-Linguistic Programming (NLP) Enhances Lawyer Communication NLP improves lawyers' ability to connect with clients, judges, and juries on a deeper, more effective level. It equips lawyers with tools to influence behavior and build trust, critical for success in trials and client relationships. 3. Why Motivating Younger Lawyers Fuels Firm Growth Younger lawyers often struggle with soft skills due to the post-COVID shift to remote work. Russell shares strategies to bridge generational gaps and foster motivation, including cultivating a growth mindset and addressing entitlement. 4. How Addressing Emotional Baggage Elevates Professionalism Personal struggles often hinder likability and performance in the workplace. Russell's mindset upgrade course helps lawyers overcome negative traits like arrogance and blame-shifting, enabling collaboration and growth. 5. Why Investing in Professional Development Strengthens Firm Infrastructure Neglecting lawyer training and firm processes can result in stagnation and missed opportunities. Russell advocates for continuous investment in professional growth, starting with onboarding and early career development.   Resources: https://learning.lawyerbetter.com/courses/mindset-upgrade-training-for-lawyers https://www.facebook.com/LawyerBetterdotcom https://x.com/RussellAdler https://www.linkedin.com/in/russelladler/ https://www.youtube.com/channel/UCNsLAZpdtSZqeTlquO2otUA https://podcasts.apple.com/us/podcast/interesting-lawyers/id1723076719 Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 261 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kirk Nielson, the co-founder and marketing leader at Tap In Digital. Tap In Digital specializes in helping brands maximize revenue through innovative, data-driven marketing measurement solutions. With over 15 years of experience in marketing and technology, Kirk is highly skilled in developing strategies that enhance marketing spend efficiency and improve attribution accuracy. Before co-founding Tap In Digital, Kirk served as Chief Marketing Officer at Credit.com, where he enhanced brand visibility and engagement. His diverse background in marketing technology and business analysis underscores his commitment to delivering measurable results. Holding a Master's in Information Systems and a Bachelor's in Business Administration from the University of Utah, Kirk is also an avid golfer who enjoys time with his wife and friends. 1. Why Marketing Attribution Is Crucial for Law Firm Success Accurate attribution ensures marketing dollars are allocated effectively, driving better case volume and ROI. By identifying which channels contribute the most to conversions, firms can optimize their advertising strategies. 2. How Data-Driven Insights Enhance Law Firm Advertising Leveraging analytics helps law firms understand the impact of channels like TV, radio, and digital ads. Predictive models enable smarter budget reallocations, maximizing returns on investment. 3. Why Awareness Channels Are Key to Building Law Firm Brands Traditional channels like billboards and radio create top-of-funnel awareness, driving potential clients to search for your firm. Understanding the ripple effect of awareness campaigns on digital performance solidifies multi-channel strategies. 4. How Incorporating Non-Marketing Data Improves Case Volume Variables like weather patterns and tourism trends can significantly influence case counts and demand. Combining marketing data with external factors provides a holistic view of what drives law firm growth. 5. Why Partnering with Attribution Experts Boosts ROI Firms benefit from strategic insights and ongoing support when working with attribution specialists. Beyond software, expert guidance ensures actionable recommendations tailored to each firm's unique market.   Resources:  http://www.tapindigital.com/ https://x.com/kirknielsonwww.linkedin.com/in/kirk-nielson-4039023b   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 260 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Christian J. Ward, Executive Vice President and Chief Data Officer at Yext.   Christian J. Ward is focused on expanding data and AI applications in marketing and entrepreneurship. He helps Yext clients identify, value, and structure their knowledge to maximize data value in AI and search. Ward co-authored the Amazon bestseller Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has executed hundreds of data partnerships worldwide. Ward has served as Chief Data Officer of Arizent, Chief Data Officer of Data Axle, and Global Head of Content Innovation at Thomson Reuters. He founded and sold two structured data companies in financial and media analytics. He has been quoted in publications like The Wall Street Journal, The Financial Times, Adweek, Fortune, and Forbes and speaks frequently on data strategy, partnerships, and AI. What you'll learn about in this episode:   1. Why Data Accuracy and Structure Are Critical for Law Firm Growth Ensuring consistent, accurate data across platforms builds trust with search engines and AI systems, making your firm more discoverable. Structuring your data with schema.org enhances machine understanding and ranks your firm higher in AI-driven results. 2. How AI Is Transforming Client Search and Decision-Making AI now focuses on understanding and refining client queries, shifting from keyword-based search to conversational interactions. By answering AI-driven prompts with detailed firm information, lawyers can ensure their practice stands out in client decision funnels. 3. Why Embracing AI Tools Improves Law Firm Efficiency AI can streamline internal processes, from summarizing briefs to automating client communication and task management. Investing in AI-powered tools allows firms to respond promptly to client inquiries, enhancing client relationships and satisfaction. 4. How Shifting Focus from Ads to Knowledge Sharing Boosts Visibility Providing detailed, structured knowledge about your practice such as specialties, community involvement, and case history drives AI to recommend your firm. Relying on authentic data rather than ad spend ensures better positioning in AI-driven recommendations. 5. Why Law Firms Must Adapt to AI-Driven Client Journeys Clients are increasingly relying on AI for personalized recommendations; ensuring your data matches their needs is essential. AI transforms the traditional search process into a dialogue, emphasizing the importance of firm transparency and availability in real-time.   Resources:  https://www.linkedin.com/in/wardchristianj/ https://www.facebook.com/YextInc?utm_source=yexthomepage&utm_medium=social_icon&utm_campaign=yext_official_facebook https://x.com/yexthttps://www.linkedin.com/company/yext/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 259 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with David Vicknair, a partner at Scott Vicknair, LLC David Vicknair specializes in personal injury, maritime injury, property damage, and casualty loss litigation, representing individuals and small businesses with dedication and tenacity. Early in his career, a pivotal case shaped his meticulous approach to preparation and his understanding of Louisiana litigation. He has argued appeals in Louisiana courts and the Federal Fifth Circuit and served as class counsel in major cases like the BP Deepwater Horizon Oil Spill. An advocate for community service, David serves on the Board of Volunteers of America. He holds a J.D. from Loyola University New Orleans, earning honors in moot court competitions.    What you'll learn about in this episode:   1.  Why Working On Yourself Accelerates Firm Growth  Emotionally letting go of cases allows focus on growth-driving priorities and firm leadership. Accepting others can excel at law enables effective delegation and firm expansion. 2. Why Creating a Clear Vision Is Critical to Your Law Firms Success By devloping a 1, 3, 5-year plan it helps to align your goals and guides growth.  When setting up your vision it's important to surround yourself with "A" players to ensure high standards and strong results. 3. How Making Timely Decisions Excelerates Your Firms Progress Sitting on decisions and delaying execution hurts your law firm. Taking risks and acting promptly is essential, whether the outcome is right or wrong.  David mentions this impactful quote to drive home this idea, "The right decision three months late is still the wrong decision."  4. How Investing in Strategic Marketing Creates Long Term Revenue  Having a hook to stand out from the competition is essential in a crowded market. David embraced this concept by creating a commercial that showcased his authenticity and humor, centered on the confusion around his law firm's name.  5. Why Lawyers Need To Focus on Internal Growth Instead of External Distractions  Focusing on your own firm ensures attention to areas you can improve and control. Ignoring competitors prevents distractions and enables a stronger, more sustainable growth strategy.  Resources:  http://www.scottvicknair.com/ https://www.facebook.com/scottvicknairlaw/ https://x.com/scottvicklaw?lang=enhttps://www.linkedin.com/in/david-vicknair-b7454321/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 258 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Ryan Shin, an AI thought leader and founder of SettLiT.   SettLiT is a groundbreaking legal risk mitigation tool revolutionizing the legal process with unparalleled access to timely, accurate health data. By leveraging first-to-market technology and AI-powered analytics, he has transformed legal teams' capabilities, streamlining processes like records collections and injury evaluations from weeks to minutes. With successful experiences in Silicon Valley, Ryan aims to reshape legal practices by accelerating intake accuracy, reducing operational costs, and minimizing case risks. SettLiT empowers law firms with enhanced efficiency and effectiveness, leading to faster, more equitable, and cost-effective legal outcomes.        What you'll learn about in this episode:   1.  Why Law Firms Can't Afford to Ignore AI Ryan stresses that law firms must adopt AI to stay competitive, or they risk being surpassed by those already using it. Many firms are starting to hire AI engineers to create custom solutions, and those who don't will struggle to keep up. 2.  How AI Integration Is Boosting Software Efficiency & Cost-Effectiveness AI reduces reliance on human resources by handling repetitive tasks such as organizing data, managing records, and pre-qualifying cases. Integrating AI into existing platforms boosts efficiency, enabling faster data processing and cost savings for law firms. 3. How AI-Driven Data Analysis Is Improving Law Firms  AI tools efficiently sift through years of data, identifying critical information like injuries and diagnoses to support case evaluation. By applying AI to structured data, law firms can assess case viability, compensability, and settlement potential immediately, avoiding delays from traditional manual review processes. 4. Why Streamlining Case Pre-Qualification Is So Valuable SettLiT provides a pre-qualification tool that uses real-time digital health data to quickly assess the viability of legal claims. This process replaces lengthy manual data-gathering methods, reducing the typical one-year workup process to just 72 hours. 5. How SettLiT Is Driving Industry Innovation SettLiT aims to change the psychology of how law firms handle intake and evidence gathering, moving the industry toward a more data-driven and automated approach. The company acts as a bridge between healthcare and legal data, addressing inefficiencies that have long plagued the legal sector.   Resources:  https://landing.settlit.legal/settlit-intro-0-0-0-0 https://www.linkedin.com/company/settlit/ https://www.instagram.com/settlit.legal/profilecard/?igsh=MThwZ204Y2drOWVzcw== https://www.linkedin.com/in/ryan-shin-b6629ab0   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 257 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Nick Mendez.   Nick Mendez is the co-owner and managing attorney at Horton & Mendez Injury Lawyers. A former insurance defense lawyer, Nick uses his insider knowledge to anticipate and counter insurance company strategies. Since founding the firm, he has focused on scaling through data-driven decisions, prioritizing KPIs for marketing and operations. Nick fosters a high-performance culture built on teamwork and accountability, aligning staff around the mission of exceptional client service. The firm's sports-themed marketing, with the slogan “We know their playbook,” resonates with clients as they strive to achieve outstanding results for those in need.   What you'll learn about in this episode:   1.   Why Effective SEO Strategies Are Essential for Firm Growth.  Nick and his team took their early financial returns and reinvested them into SEO to help the firm acheive larger success.   Within 12–18 months, their SEO efforts led to positive Google reviews and increased number of clients. 2.  How a Strong Team Culture Drives Success.  From his experience at other firms, Nick saw how poor cultural infrastructure led to burnout and low motivation.  Horton & Mendez Injury Lawyers focuses on treating employees well with above-market pay, health insurance, and a comfortable office enviroment, driving greater returns. 3.  How Core Values Play an Impactful Role in the Firm's Long-Term Prosperity.  Nick compares the firm to the "Chick-fil-A of law firms," focusing on great service and efficiency to move cases quickly. The team goes the extra mile with thoughtful gestures, like using a $100 budget to buy chocolate or flowers for clients during tough times. 4.  Why Partnership is Key to Driving Revenue.  A successful firm relies on a strong partnership that divides the work effectively.  Identifying their roles is crucial to keeping the firm in motion. Nick manages the firm, while his partner focuses on litigating larger cases.  5.  Why the Best Offense is Actually a Great Defense. With his background as an insurance defense lawyer, Nick leverages insider knowledge to anticipate and counter the strategies of insurance companies. The firm's sports-themed marketing, featuring the slogan “We know their playbook,” connects with clients.    Resources:  https://hortonmendez.com/https://www.facebook.com/profile.php?id=100063822039687 https://www.linkedin.com/company/horton-mendez-pllc   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 256 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Luke W Russell, the award-winning host of Lawful Good.   Award-winning host of Lawful Good, Luke W. Russell, returns with a new platform: Beautiful Humans. Luke entered the legal world in 2011 and has since managed $30 million in social media ad budgets, driving thousands of personal injury and mass tort cases. Everything began to change when on January 1st, 2021, Luke launched Lawful Good, a groundbreaking podcast that shared untold stories of prominent lawyers like Ken Hardison, John Morgan, and Ben Crump. After three successful seasons, the podcast ended, but it sparked Luke's realization that storytelling was his true passion.   Now blending years of study in human connection with powerful storytelling, Luke focuses on harnessing film to drive business objectives and foster meaningful connections. His work includes documentaries on survivors of child sex abuse and the Beautiful Humans movement launched in Fall 2024. Beautiful Humans renews our sense of shared humanity, championing the belief that all humans are inherently beautiful. As the industry shifts toward AI, Luke's insights show how firms can leverage the vital, biologically-rooted power of human connection to thrive in an increasingly digital world. What you'll learn about in this episode: 1. How You Can Use Film and Video to Create Trust  Videos can be a tool for shareing personal stories that connect with your audience, helping build trust and authenticity.  This could mean using a video to showcase marginalized groups or sensitive topics, showing your commitment to justice and compassion.  2. Why Intentional Storytelling Resonates With An Audience   Sharing authentic stories helps audiences see themselves in the experiences, creating deeper emotional connections. Intentional storytelling builds understanding and empathy, even across differing perspectives or backgrounds.  3. How Lawyers Can Maximize Film and Video for Marketing and ROI    Videos that emphasize human connection build credibility and loyalty, helping law firms attract and retain clients.  Incorporating films into PR, social media, and email marketing campaigns boosts engagement and increases conversions, turning trust into measurable business growth. 4.  Why Both Short-Form and Long-Form Video Have Lasting Impacts  Longer videos provide the opportunity for deeper connection, allowing law firms to share impactful stories that resonate and establish trust with their audience.  Short videos can amplify a law firm's message in a quick, memorable way, helping to establish a strong, consistent brand presence across social media and digital platforms.  5. How the Beautiful Humans Movement Strengthens Shared Humanity  By showcasing individual beauty and experiences, the Beautiful Humans Movement encourages empathy and deeper understanding across diverse communities.  The movement uses storytelling to challenge negative stereotypes and promote unity, encouraging people to see and appreciate the humanity in others.  Resources:  https://www.beautifulhumans.film https://www.youtube.com/@BeautifulHumansFilm https://www.facebook.com/lukewrussell https://www.instagram.com/beautidians/ https://www.linkedin.com/in/lukewrussell/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 255 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Scott Beebe   Scott Beebe is the founder MyBusinessOnPurpose.com and author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters. Scott founded Business On Purpose because he saw there was a need to help business owners who were weighed down by chaos to have a clear vision when it comes to the success and future of their business.   He created the Business On Purpose Roadmap to liberate businesses from the chaos of working In their business and help them get their lives back. Scott also hosts the Business On Purpose podcast sharing real stories of how he and the BOP team are working with business owners and their key leaders to build people, purpose, process, and profit.     What you'll learn about in this episode: How to Solve the Biggest Law Firm Headaches  Start by addressing the Four Pain Points in Your Law Firm: Purpose, People, Process, and Profit   Focusing on these core areas is essential to improve your firm's foundation and overall performance and are the backbound of any successful business.  How We Really Define Culture in the Workplace Create a multi-page Vision Story and establish Core Values that guide the firm. Craft a powerful, concise Mission Statement to align the team with the firm's Purpose. Why Processing Your Internal Systems is Essential RPM (Repetition, Predictability, Meaning): Use RPM principles to bring stability and consistency to team workflows. Develop documented processes for Marketing, Sales, Operations, and Administration. Why Subdividing Your Bank Accounts is Critical It's important to separate funds for operating expenses, taxes, and profits. By doing this you can keep track of cash flow and have a better sense of the Law Firms true P&L's (Profit and Loss) How to Implement These Strategies into Your Law Firm Start with the Basecamp phase by establishing a foundation around Purpose, People, Process, and Profit. Deploy these concepts within your team, leveraging support from an advisory board.   Resources:  https://www.mybusinessonpurpose.com/ https://www.facebook.com/mybusinessonpurpose https://twitter.com/scottbeebe https://www.linkedin.com/in/scottebeebe/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 254 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Nathan Miller, CEO and Founder of Miller Ink   Nathan Miller is the CEO and Founder of Miller Ink, a Los Angeles-based strategic and crisis communications firm that partners with top litigators to manage high-profile cases with significant media exposure. Prior to founding Miller Ink in 2013, Nathan was the Director of Speechwriting for Israel's Permanent Mission to the UN, serving as senior communications adviser and chief speechwriter for Ambassador Ron Prosor. He also held roles as policy director for the Homeland Security Advisory Council and as a Goldman Fellow at the Transatlantic Institute in Brussels. Nathan collaborates with attorneys nationwide to handle media inquiries, safeguard client reputations, and navigate complex crisis situations. His expertise spans active litigation support, preemptive crisis training, and advising organizations in class action cases. His commentary on legal issues has been featured in Fox Business, The Los Angeles Times, and Forbes. Certified by the State Bar of California, he offers an MCLE course on best practices in crisis communications and regularly provides media training to law firms, including hosting panels at the LA Intellectual Property Law Association and presenting for East Bay Trust and Estates Litigation. What you'll learn about in this episode:   1. How to Build an Effective Communication Strategy  The first pillar of any successful communication strategy is understanding the objective, the audience, and the message With your strategy in place, you can start leveraging all available channels to craft the narrative you want to showcase to potential clients and online audiences 2. Why a Diverse Media Strategy is crucial for Success Combining traditional media, personal platforms, and strategic ads gives firms a strong advantage in delivering their message Leveraging both digital and local outlets is essential for reaching audiences, clients, and industry peers 3. How Crisis Management Protects Your Firm's Reputation It's essential to have a team ready to support lawyers who may lack the time, resources, or familiarity to navigate a crisis effectively With the potential for intense media scrutiny, it's crucial to have a well-defined message that addresses concerns beyond just the legal setting. 4. Why Staying Ahead in a Shifting Media Landscape Matters You need to think like a chess player. Anticipate multiple moves ahead in your media strategy, especially in high-stakes narratives, or you'll get left behind. It's important to embrace modern strategies like using AI, social media, and algorithm trends, while still holding onto the core principles that have always guided you. 5. How Specialized Communication Experts Drive Lasting Success Hiring professionals with law-specific expertise helps to build successful legal campaigns and audience connection. Don't underestimate the value of specialized communication when planning to grow your business. Resources:  https://miller-ink.com/for-attorneys/ https://lexvid.com/cle-course/principles-of-crisis-communication https://www.lawline.com/course/principles-of-crisis-communications https://www.facebook.com/MillerInkLA/ https://www.linkedin.com/company/millerinkla   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 253 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kyle Sheldon, co-founder De Facto Digital Consulting.   Kyle is a 10-year veteran in the legal marketing field. He co-founded De Facto Digital Consulting with John Schroeder with the objective of bringing transparency and accountability to the industry.   What you'll learn about in this episode:   Why Accountability is Key in Digital Marketing Firms often feel lost when evaluating their marketing performance, relying heavily on reports from vendors. A third-party audit can cut through the confusion and provide a clear picture of what's really working. How PPC and SEO Need Hands-On Attention PPC campaigns can easily drain budgets if not actively managed, especially with irrelevant keyword targeting. SEO takes time, especially in competitive markets, and requires a well-executed, keyword-focused strategy to see results. Why All Marketing Vendors Are Not Created Equal It's tough to know if your marketing agency is delivering real results or just fluffing up reports. Accountability measures ensure your marketing dollars are driving real progress, not just numbers on a page. How Lead Conversion Starts with Solid Intake Poor intake practices, like failing to follow up on inquiries, can leave potential clients (and profits) on the table. A well-trained, proactive intake team is essential to turn leads into actual clients, maximizing your marketing investment. Ways Full-Funnel Visibility Drives Success To capture the most leads, firms need to be visible across multiple channels—SEO, PPC, local ads, and organic search. A comprehensive, multi-channel approach gives firms the edge in today's competitive digital landscape. Resources:  http://www.defactodigitalconsulting.com/ https://www.facebook.com/DeFactoDigital Twitter: @defacto_digital https://www.linkedin.com/in/john-schroeder-b87b3821a/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 252 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Patrick Iyampillai, an attorney and Partner of Hale Law.   Patrick Iyampillai is an attorney and Partner of Hale Law, a personal injury law firm in Sarasota, Florida. He graduated from Florida State University with a Bachelor of Science and earned his law degree from Stetson University. Following graduation, outside of pro bono work, Patrick has dedicated himself to solely practicing plaintiff personal injury law. He has worked on hundreds of injury cases throughout the negotiation, litigation, mediation, and trial phases, and through them, he has recovered millions on behalf of the wrongfully injured and deceased. Patrick is the current President of the Manatee County Bar Association Young Lawyers Division, and he is proudly a member of the Million Dollar Advocates Forum. Recently, Patrick was awarded an inaugural 36 Under Thirty-Six Professionalism Award by The Florida Bar Young Lawyers Division, and last year he received a 35 Under 35 Award from SRQ Magazine. He has been invited to speak at Stetson Law, IMG Academy, and The Florida Holocaust Museum, and he is regularly featured on ABC 7 WWSB's "Attorney Spotlight" program. In his spare time, Patrick enjoys golfing, traveling, playing guitar, attending concerts, seeking out the best food, and volunteering with Teen Court of Sarasota.   What you'll learn about in this episode:   1. The Importance of Annual Planning:  Planning marketing strategies and budgets for the upcoming year.  Reflecting on past performance and setting goals for the future.   2. Employee Recognition and Engagement:  Conducting an annual breakfast meeting to appreciate and reward employees.  Involving all team members in setting collective goals and incentivizing achievements.   3. Diversified Marketing Approach:  Utilizing various marketing channels like TV, radio, billboards, and digital platforms.  Creating a memorable slogan to differentiate the firm in a competitive market.   4. Strategic Branding:  Developing a unique and memorable brand identity.  Standing out in a crowded market by creating a distinct brand message.   5. Challenges in Growth:  Dealing with recruitment and training challenges during rapid expansion.  Promoting internal growth by providing advancement opportunities for existing staff members.   Resources:  https://halelaw.com/ https://www.facebook.com/gotohalelaw https://x.com/gotohalelaw https://www.linkedin.com/in/patrickiyampillai/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 251 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Marc Whitehead, Founding partner of Marc Whitehead & Associates.   Marc Whitehead is double board certified in both Personal Injury Trial Law and Social Security Disability Law. He dedicates his practice to disability law, specializing in long-term disability insurance denials, Social Security Disability and Veterans Disability. He has authored multiple books on the topic of disability benefit claims and litigation. Based in Houston, Texas, Marc runs a national practice and has successfully litigated disability claims in 44 states and counting plus Puerto Rico. Marc is the editor and publisher of the bi-monthly newsletter, “The Successful Barrister--Marketing, Management & Life Skills that Probably Won't Get You Disbarred.”Marc is an adjunct practice advisor for Atticus, through which he advises and coaches other lawyers on running successful practices.  Mr. Whitehead is a past president of the Houston Trial Lawyers Association (HTLA), and a member of the Board of Directors of the Texas Trial Lawyers Association (TTLA). He is actively involved in the American Association for Justice (AAJ) where he was a past chair of the Insurance Law Section. He was also a member of AAJ's Marketing and Practice Development Committee among many others. Mr. Whitehead generously donates to AAJ as a PAC Eagle and his firm is an AAJ Leaders Forum member.   What you'll learn about in this episode:   1. Why Daily Planning is Essential: How to start your day with clarity. Ways to pinpoint key tasks to drive your day forward with intention. 2. How to Leverage Time Effectively: What makes a Sunday planning session powerful. The role of a 90-day plan. 3. Learn the Eight Levers of Profitability: How brainstorming can unlock potential. Why no idea is too big or too small. 4. Why Focus and Adaptation Matter: How laser-focus can transform your productivity. The secret to staying relevant. 5. What it Means to Play Business as an Infinite Game: Why recognizing progress fuels motivation. How business is an ongoing journey.   Resources:  https://www.facebook.com/MarcWhiteheadandAssociates https://www.linkedin.com/in/marcwhitehead/ www.successfulbarrister.com www.disabilitydenials.com   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 250 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken delves into the intricate world of associate attorney compensation.   Ken Hardison is the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association). He is an attorney who built not one, but two multi-million-dollar law firms before selling them at age 52.   Ken created PILMMA to share his attorney trade secrets to build a profitable and successful law practice. Rooted in a deep-felt commitment to help lawyers avoid the mistakes and pitfalls Ken encountered while building his own firms – his goal remains the same: “To help as many lawyers as possible create the practice of their dreams. More profits. More Cases. And a law firm that gives you freedom to live the life you want and experience greater success on your own terms."   What you'll learn about in this episode:   1. Compensation Models & Revenue Balance:  - Salary, commission, or hybrid structures can be utilized for associate attorneys.  - Associates should aim to earn no more than 20% of their revenue to maintain a balanced pay structure.   2. Hybrid Plans & Financial Alignment:  - Consider implementing hybrid plans that combine base salaries with outcome-based commissions for attorneys.  - Align attorney pay with the firm's financial health to incentivize revenue growth.   3. Transition to Commission-Based & Testing and Adjustment:  - Transitioning to commission-based pay, including advance draws and performance incentives, can motivate attorneys to increase revenue.  - Continuously test and adjust compensation strategies based on the firm's gross income and attorney performance.   4. Simplified Approach & Financial Benefits:  - Simplify compensation structures by opting for a straight commission with advanced draws, potentially supplemented by a base salary and percentage for litigation attorneys.  - Lawyers and associate lawyers may make more money with commission-based pay structures.   5. Customization & Consultation:  - Tailor compensation strategies to the firm's setup, case nature, and attorney performance for optimal revenue and motivation.  - Seek personalized advice and guidance on unique compensation situations to enhance overall success.   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 249 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Hampton, Owner of YouTube RainMakers.   Jeff Hampton is a seasoned entrepreneur and legal professional with a distinguished career spanning over two decades. With a background as both a prosecutor and litigator, Jeff has handled more than 100 jury trials, garnering extensive experience in the courtroom. As the founder of two successful law firms, Jeff has demonstrated a unique talent for scaling service-based businesses. He established Fulgham Hampton Criminal Defense Attorneys and STR Law Guys, each specializing in distinct areas—criminal defense and asset protection for real estate investors, respectively. Under Jeff's leadership, these ventures have flourished into multi-seven figure enterprises. A trailblazer in digital marketing for legal services, Jeff has leveraged the power of YouTube to amplify his personal brand and drive substantial revenue growth. His main channel, Hampton Law, boasts over 250,000 subscribers and has been instrumental in generating millions of dollars in additional sales and revenue. Furthermore, Jeff's innovative strategies extend to smaller, niche-focused channels, such as those serving STR Law Guys, which despite having fewer than 4,000 subscribers, contribute an impressive $30,000 to $50,000 per month in revenue to his nationwide asset protection law firm. Recognizing the transformative potential of YouTube for service-based businesses, Jeff now shares his expertise through law firm growth coaching and his comprehensive YouTube Rainmakers program. This initiative aims to empower entrepreneurs and professionals in scaling their personal brands and business revenues through effective YouTube strategies. What you'll learn about in this episode:   1. Consistency and Planning:         - Batch produce content to stay ahead and avoid running out of ideas.         - Script out videos in advance to maintain a steady flow of content. 2. Strategic Content Creation:         - Focus on creating engaging titles and thumbnails to capture viewer interest.         - Integrate case law into content with intriguing titles based on interesting case facts. 3. Efficiency in Video Production:         - Repurpose longer videos into YouTube Shorts to drive traffic to main content.         - Utilize a team for tasks like creating titles and thumbnails to streamline production. 4. Patience and Persistence:         - Success on YouTube takes time to build authority and followers.         - Optimize content for SEO to attract viewers and potential clients over time. 5. Overcoming Camera Shyness:         - Start with shorter videos or YouTube Shorts to build confidence on camera.         - Analyze viewer engagement to identify successful content for longer videos.   Resources:  YouTube: https://www.youtube.com/@YouTubeRainmakers Instagram: https://www.instagram.com/youtuberainmakers/ Facebook: https://www.facebook.com/profile.php?id=61564522703044 LinkedIn: https://www.linkedin.com/in/jeff-hampton-212ba218?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 248 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken underscores the critical role of vision and leadership in law firms, emphasizing the need for clear core values and a mission statement to drive the firm toward its goals.   Ken Hardison is the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association). He is an attorney who built not one, but two multi-million-dollar law firms before selling them at age 52.   Ken created PILMMA to share his attorney trade secrets to build a profitable and successful law practice. Rooted in a deep-felt commitment to help lawyers avoid the mistakes and pitfalls Ken encountered while building his own firms – his goal remains the same: “To help as many lawyers as possible create the practice of their dreams. More profits. More Cases. And a law firm that gives you freedom to live the life you want and experience greater success on your own terms."   What you'll learn about in this episode:   1. Importance of Client Service:  - Make client satisfaction a priority.  - Prioritize client feedback for improvement.   2. Creating a Strong Workplace Culture:  - Develop core values for the firm.  - Foster a culture of excellence and respect.   3. Hiring A-Players:  - Aim to have 60-70% of staff as A-players.  - Recruit individuals who are growth-oriented and effective communicators.   4. Defining Your Firm's Vision:  - Establish a clear vision and mission statement.  - Identify your firm's unique brand and messaging.   5. Leadership Responsibilities:  - Lead by example in promoting client-centric values.  - Surround yourself with top talent in key management roles.   Resources:  https://www.pilmma.org/ Facebook: https://www.facebook.com/PILMMA Instagram: @pilmma LinkedIn: https://www.linkedin.com/company/pilmma/posts/?feedView=all   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost

Welcome to episode 247 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, VP of Business Development at Consultwebs. Tanner Jones is a seasoned expert in online marketing for law firms, particularly personal injury firms, with over 20 years of experience at Consultwebs. He is known for his valuable insights and practical strategies that help law firms enhance their online presence and maximize their marketing efforts. Tanner's approach focuses on building strong brand identities, optimizing phone answering processes, and creating efficient website designs to generate leads and establish credibility in the legal industry. What you'll learn about in this episode: 1. Marketing Considerations: - Understanding your audience and your brand. - Who answers your phone and what does your sign-up process look like. 2. Your Website is your Virtual Office: - Quick-loading, mobile compatibility, consistency, content, etc considerations. - Building your trust, showcasing your brand, your assets, and your accomplishments. 3. Turning Potential Clients into Clients: - Recognizing the importance of providing clear conversion and contact opportunities on website pages. - Utilizing tools like Intaker to enhance user experience, increase engagement, and improve conversion rates. 4. Lead Generation and Brand Building:  - Monitoring data metrics and leads generated through marketing efforts.  - Benefits of combining brand building and lead generation to reach and retain clients. 5. Reaching a Wider Audience Online: - The importance of prompting clients to review your law firm on Google Business Profiles. - Strategic video content creation and leveraging platforms like YouTube, without relying too much on AI. Resources:  https://www.consultwebs.com/ https://www.linkedin.com/in/tannerjonescw/ (877) 278-5590 Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind  

Welcome to episode 217 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Erica Caviness, the founder of Thrive Concepts, who is a passionate advocate for the Kolbe® assessment tool, a perspective shaped by her mission to significantly impact the legal industry. She believes that the Colby assessment tool is an invaluable resource for understanding individual and team dynamics in a workplace setting, emphasizing that it is not a measure of intelligence or personality but a reflection of operational strengths and how individuals take action.    With a professional journey rooted in both medical and legal coaching expertise, Erica stands out as a seasoned authority in the consulting realm, particularly within the intricate landscape of law firms. Her track record has proven she's all about actionable strategies that make a true impact and drive measurable results within the business.  As a longtime certified Kolbe® consultant, she is especially passionate about helping law firm owners and their teams leverage their operational strengths to remarkably improve communication and productivity. Erica considers helping her clients break through barriers and thrive to be one of life's greatest joys.   What you'll learn about in this episode:   Elevating Team Performance with Kolbe®'s Personalized Insights Discover how personalized Kolbe® scores can transform team dynamics and boost communication. Learn how the tool identifies and addresses potential conflicts and communication barriers, setting the stage for a harmonious work environment. Maximizing Team Potential Through Operational Strengths Delve into Erica's perspective on the tool's emphasis on operational strengths over traditional metrics. Explore the benefits of aligning team members with roles that match their strengths, fostering peak performance. Crafting Efficient Teams Through Role Alignment Uncover the strategy behind role alignment, identifying trends and strengths crucial for efficient teams. Learn how matching individuals with roles based on their natural strengths can significantly enhance team cohesion and productivity. Revolutionizing Hiring Practices with a Strategic Approach Explore the impact of combining multiple assessments, including Kolbe®, IQ tests, and the DISC test, in creating a comprehensive candidate profile. Understand how this strategic hiring approach ensures candidates are aligned with specific role requirements, setting the stage for success. Resolving Team Conflicts Through Kolbe®'s Power Discover the transformative power of the Kolbe® Assessment Tool in enhancing team dynamics and operational efficiency. Why leveraging the Kolbe® assessment is deemed one of the most effective ways to understand and address potential conflicts within the team.     Resources:  erica@thriveconcepts.org http://www.thriveconcepts.org/ https://www.linkedin.com/in/erica-c-935213171/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 245 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, Legal Soft Founder. Hamid Kohan is the founder of Legal Soft, a company specializing in AI-driven solutions for law firms. Hamid is a leading expert in the development and implementation of referral networks to enhance firm profitability. His passion for innovation and strategic growth has positioned him as a key figure in revolutionizing law firm operations. What you'll learn about in this episode: 1. Embracing AI Integration in Law Firms: - Exploring promising outcomes and navigating challenges. - Ensuring compliance with model rules of ethics in AI implementation. 2. Referral Profit-Boosting Strategies:  - Understanding referral networks' significance for law firms as a resource. - Harnessing the power of dedicated platforms for nationwide referrals. 3. Enhancing Productivity: - The evolution of the legal industry towards multistate virtual operations. - Leveraging AI-enhanced virtual assistants for streamlined workflows. 4. Increasing Efficiency with Referrals: - Key factors in successful referral handling for case management and fee collection. - Implementing robust tracking and management tools for effective referral network utilization. 5. Online Presence: - Staying updated on social media sites and the effects for potential clients. - The importance of an engaging online presence to set your law firm apart.   Resources:  https://legalsoft.com/hamid-kohan/ ; https://www.linkedin.com/in/hamid-kohan-0367276/ ; https://www.instagram.com/legal.soft/?hl=en ; https://www.threads.net/@legal.soft ; https://www.tiktok.com/@lega Legal Soft Solution https://www.facebook.com/legalsoftsolution https://twitter.com/legalsofttweets https://www.linkedin.com/company/legalsoftsolution/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 244 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gary Martin Hays. Gary Martin Hays is a successful attorney based in Atlanta, Georgia. With a thriving practice in a competitive market, Gary is known for his emphasis on personal client interactions to build strong relationships and improve case outcomes. He is recognized for his use of edutainment videos to educate and entertain viewers, establishing trust and credibility in the community. Gary's extensive experience in marketing, including television, radio, and online platforms, has contributed to his firm's long-standing presence in the legal field. Additionally, his commitment to community involvement and continuous learning, as evidenced by his numerous publications, demonstrates his dedication to providing valuable legal services and resources to clients and colleagues alike. What you'll learn about in this episode: 1. Marketing Strategies:  - Understand consumer needs such as addressing medical bills.  - Cautiously invest in advertising, put yourself out there, and spread the word. 2. Importance of Personal Client Interactions:  - In-person meetings and accessibility establish strong relationships.  - Improve case outcomes through personal connections. 3. Enhancing Personal Injury Claims:  - Accurate assessment of traumatic brain injuries (TBIs).  - Utilization of services like Brain Cushion for valuable diagnostic tools. 4. Building Client Trust:  - Demonstrate compassion and share past successes to build trust.  - Create edutainment content for client engagement and education. 5. Transition and Growth of Law Firms:  - Asking for help, broadening your network, and attending learning events.  - Be open to feedback so you can mitigate negative reviews that could hurt your business.   Resources:  https://www.garymartinhays.com/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 43 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, CEO of Roux Advertising.   Eric Morgan is advertising professional based in New Orleans and the founder of Roux Advertising. With a wealth of experience in media strategy planning, Eric is a go-to expert for clients seeking guidance on navigating the complexities of advertising platforms. Eric's passion for discussing advertising trends and strategies shines through in his presentations and interactions, making him a valuable resource for businesses looking to enhance their brand recognition and generate leads.   What you'll learn about in this episode:   1. Considering investing in Streaming & Broadcast:  - Understanding the differences and the roles they play in consumers lives, and what the best decision may be for your firm right now. - Consumption patterns changing over the years and fragmented and consolidation of Streaming, and how that affects ROI with Streaming and Broadcasting. 2. User Data:  - Growing focus on data monetization in streaming, with user data becoming a primary asset for attracting investments.  -   Data analytics adoption is essential for law firms to stay competitive in digital advertising. 3. Strategizing for your Firm  - Highlighting the significance of choosing specific days for advertising based on call volume patterns.  - Creative rotations in advertising and client-aligned strategies can boost engagement and campaign success. 4. Maximizing Results: - Strategic brand presence helps to save firms time and energy while improving brand recognition.   - Importance of active client participation, preparation, and follow-through in marketing strategies. 5. The Value in Having Help:  -Specialized knowledge and professional guidance are necessary to navigate pricing, audience reach, and post-analysis for successful advertising outcomes.  - Objective advisors can prioritize ROI, and use their prior experience to customize your plan and maximize your results.   Resources:  Website: Roux Advertising - New Orleans Agency Built for Law Firms Email: eric@rouxadvertising.com LinkedIn: Eric Morgan | LinkedIn Twitter: https://x.com/RouxAdvertising Facebook: https://www.facebook.com/RouxAdvertising/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost

Welcome to episode 242 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Phillip Kearns, Chief Process Officer and Intake Director of Kearns Legal Solutions.   Phillip Kearns is a professional with extensive experience in running, creating, and scaling law firms to enhance efficiency. He has a diverse background, having worked as a chief process officer, intake director, and even managed a Social Security department. With over 20 years of experience in the legal industry, Philip is dedicated to optimizing processes, improving profitability, and helping law firms succeed.   What you'll learn about in this episode:   1. Creating Processes:  - Conduct an assessment to identify gaps and involve high-performing team members.  -  Implement a start, stop, stay approach to address issues, prioritize changes, and avoid overwhelming staff. 2.  Incremental Implementation: - Address gaps step by step, testing for effectiveness before full implementation, and avoid trying to change everything at once. - Identify opportunities for automation and outsourcing to streamline processes and improve efficiency. 3. Team Involvement: - Establish a dedicated team within your firm to continually review and improve processes at all levels. - Get your firm members involved and invested in the improvement of the firm by creating a committee to oversee changes. 4.  Positive Work Environment: - Well-defined processes reduce stress on team members and create a positive work culture. - Consistent processes lead to an outstanding product delivery, enhancing client satisfaction and driving more cases. 5. Efficiency and Resource Management: - Efficient processes enable quicker case resolution, better resource utilization, and smoother onboarding for new members. - Solid processes aid in predicting cash flow, reducing stress on the team, and improving client service over time.   Resources:  Website: http://www.klegalsolutions.com/ Phone Number: (336) 972-2814  Email: info@klegalsolutions.com Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 241 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Daya Naef, CEO of The Success Partner.   As a seasoned entrepreneur, business coach, and consultant, she specializes in guiding individuals and business leaders to unlock their full potential and achieve their goals. With over 20 years of experience in the industry and five companies to her name, she understands the unique challenges her clients face and has a proven track record of helping them overcome obstacles and thrive.   What you'll learn about in this episode:   1. Pursuing Profitability and Sustainability In Your Business:  - Building a well-rounded business by exploring new aspects and expanding your knowledge. - Strategizing and prioritizing to facilitate comprehensive, hands-off, company growth. 2. Balancing Life as a Lawyer and Entrepreneur: - Cultivating self-awareness and retrain yourself to manage all work aspects effectively. - Maintaining a healthy work-life balance during the transition to entrepreneurship 3. Embracing Honesty and Self-Awareness : - Understanding your strengths, weaknesses, and personality traits. - Reflecting on what you truly want and where your skills are most effective. 4. Aligning Vision and Mindset: - Identifying your personal goals and the vision you have for your firm. - Acknowledging the importance of mindset in shaping your business direction. 5. Effective Delegation and Planning: - Establishing structures, processes, and procedures to support business growth. - Considering bringing on professionals to help share responsibilities and enhance your team.   Resources:  Website: https://www.thesuccesspartner.net/ LinkedIn: https://www.linkedin.com/in/dayanaef/ Twitter: https://twitter.com/DayaJNaef Facebook: https://www.facebook.com/TheSuccessPartner      Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 240 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Karlyn Ankrom, the founder and lead strategist of Oh Snap!  Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a variety of brick and mortar businesses who were decidedly social allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week   What you'll learn about in this episode:   Importance of Authenticity: Outsourcing social media can be effective if there is a strong partnership where the marketer understands the client's voice. Authenticity in content helps build trust and resonates more with the audience. Educational and Engaging Content: Providing valuable information, like tips or common mistakes, engages potential clients better than direct advertising. Content that educates while engaging can enhance the audience's understanding and connection with the brand. Targeting Audiences: Understanding where your audience spends time online (e.g., TikTok for younger audiences, LinkedIn for professionals) is crucial.  Tailoring content to fit the platform and audience ensures better reach and engagement. Use of Video Content:  Short-form videos, like Instagram Reels, are effective for engagement and reaching a broader audience. Utilizing b-roll content with caption overlays can be a simple yet impactful way to connect with viewers. Fun and Experimentation in Social Media:  Incorporating fun and experimentation into social media strategies can lead to better engagement. Reducing stress around content creation and embracing a more relaxed approach can improve results.   Resources:  ohsnapsocial.com/resources Facebook: https://www.facebook.com/ohsnapsocial/ LinkedIn: https://www.linkedin.com/in/karlynankrom/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 239 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chad Celi.   Chad, a two-time bestselling author, has garnered national attention with appearances on NBC's Today Show and features in Forbes Magazine. He founded a marketing agency grounded in the principles of the renowned marketing consultant Jay Abraham, who has experience in over 119 different industries. After successfully selling his agency a few years ago, Chad now exclusively works with personal injury law firms under the brand ChadGPT, providing AI and alternative marketing ideas. He is dedicated to combating boredom in law firm marketing, with a client list that includes notable personal injury attorneys such as Mike Morse, Darryl Isaacs, Gordon McKernan, James Scott Farrin, Richard Harris, Scott Monge, and Jacoby & Meyers.   What you'll learn about in this episode:   1. Take Away:     * Subtopic     * Subtopic 2. Take Away:     * Subtopic     * Subtopic 3. Take Away:     * Subtopic     * Subtopic 4. Take Away:     * Subtopic     * Subtopic 5. Take Away:     * Subtopic     * Subtopic   Resources:  http://www.chadgpt.law/ https://www.linkedin.com/in/444chadceli/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 238 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jim Sullivan, founder of eDiscovery AI.  With over a decade of experience consulting on predictive coding and analytics use, he has a passion for analytics and calculates recall and precision metrics in his sleep. His life is a non-stop adventure of trying to find better ways to solve problems.   What you'll learn about in this episode: 1. AI in Document Review: Automation of document review for relevance in legal cases AI's ability to understand context, sentiment, and sarcasm 2. Application and Efficiency: Versatility in reviewing text, images, and audio files Cost-effective model accessible to both large and small firms 3. AI Adoption and Security Concerns: Gradual adoption by larger firms with proof of concept and security audits Importance of data privacy and confidentiality 4. AI Beyond eDiscovery: Assistance in drafting legal documents and conducting research AI as a tool to enhance efficiency without replacing lawyers 5. Advice for Lawyers: Encouragement to experiment with AI tools like chat GPT AI's role in automating repetitive tasks and allowing lawyers to focus on strategy and analysis   Resources:  https://thebookonaidocreview.com/ https://www.facebook.com/people/EDiscovery-AI/100092870051403/ https://twitter.com/ediscoveryai https://www.linkedin.com/in/sullivan9999/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 237 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Talve, CEO of Expert Institute   A leader in legal tech that provides law firms with data and intelligence on expert witnesses and significant litigation concerns. Under his stewardship, Expert Institute has played a pivotal role in some of the most important cases of the past decade - totaling more than $300B in verdicts and settlements. Expert Institute has grown to become one of the foremost businesses dedicated to partnering with leading plaintiff firms. The company has been involved in high-profile matters ranging from Camp Lejeune to opioid litigation, to numerous mass shooting incidents, and more recently, Boeing airplane investigations, and thousands of single claimant cases each month.   What you'll learn about in this episode:   1. Expert Matching The Expert Institute meticulously analyzes data and information to match lawyers with the best subject matter experts for their specific case needs. They consider professional accolades, experiences, credentials, and past litigation records to ensure expert suitability. 2. Radar Product The Expert Institute offers Radar, a product providing real-time research on opposing experts. Radar allows lawyers to thoroughly investigate opposing experts, offering valuable insights and continuously updated information. 3. Early Case Evaluation The Expert Institute provides early case evaluations by doctors to determine case viability. This early evaluation helps lawyers efficiently assess the worthiness of a case, saving time and resources. Resources:  https://www.expertinstitute.com/about/our-team/michael-talve/ https://www.facebook.com/TheExpertInstitute/ https://twitter.com/expertinst?lang=en https://www.linkedin.com/in/michael-talve-03aaa12/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 236 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Stevenson, founder of Stevenson Klotz Injury Lawyers. Eric Stevenson has been practicing law in Pensacola, Florida, for 26 years and is licensed in both Florida and Alabama. His early career included roles as an insurance defense lawyer and an assistant state attorney. Since leaving the State Attorney's Office in 2003, he has primarily focused on personal injury and criminal defense. In 2015, he and his law partner, Chris Klotz, founded Stevenson Klotz Injury Lawyers in Pensacola, Florida, dedicated to helping clients in the Northwest Florida and Southern Alabama region. The firm has offices in Pensacola and Mobile, Alabama. Eric was born and raised in Pensacola and is a fourth-generation Pensacolian. He has been happily married to his wife, Carrie, for 24 years and they have two children: Cole, who is excelling in college at his alma mater in Sewanee, Tennessee, and Lucy, who is an outstanding student and lacrosse player at Pensacola High School. What you'll learn about in this episode:   1. Implementing Daily Themes in Case Management Allows for efficient handling and progress tracking Categorizes cases for specific focus each da 2. Conducting Morning Stand-Up Meetings Includes paralegals and case managers Ensures alignment among staff through quick check-ins 3. Utilizing Business Coaches and Mentors Provides valuable outside perspectives and guidance Gains external perspectives for problem-solving and growth 4. Assigning Specific Daily Themes Enhances workflow efficiency with categorized cases Prevents issues from being overlooked through strategic case handling 5. Building Your Team Fosters collaboration among paralegals and case managers Manages distractions effectively with daily themes and regular meetings   Resources:  http://www.stevensonklotz.com/ https://www.facebook.com/stevensonklotz https://www.linkedin.com/in/erstevenson/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 235 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Maria Monroy.   Maria Monroy is the Co-founder and President of LawRank, a leading SEO company for law firms. Prior to founding LawRank, Maria developed a depth of knowledge and expertise in management, customer service, processes and procedures, and sales while working for industry leaders like AT&T.   Since 2013, Maria has been a passionate advocate for and ally to LawRank's attorney clients, helping them grow their brands, reach new clients, and ultimately achieve SEO success. She's known and respected in the legal SEO industry for her expertise in digital marketing, as well as her ability to break down complicated concepts and terms and explain them in truly accessible ways.   To Maria, it's not just about getting results for her clients. It's about helping them understand what's going on behind the scenes in an effort to make their specific SEO project a success. When she's not thinking up new ways to support her clients, Maria enjoys working out, reading, and spending time with her three young children.   What you'll learn about in this episode:   1. Importance of Local SEO: Local SEO helps law firms optimize their online presence for local searches, increasing visibility in local search results, directories, and maps. Targeting local clients through local SEO strategies can lead to more website traffic, leads, and client conversions. 2. Strategies for Local SEO: Create and optimize a Google My Business profile. Use local keywords in website content. Collect positive reviews from satisfied clients. 3. Evaluating SEO Fit: Assess if SEO aligns with the firm's marketing goals, target audience, and budget. Analyze the firm's current online presence, competitive landscape, and growth potential to determine the suitability of SEO. 4. Developing an SEO Strategy: Conduct keyword research. Optimize website content. Build high-quality backlinks. Monitor performance metrics to track success. 5. Essential Factors for SEO Success: Quality Content: High-quality, relevant content that addresses potential clients' needs improves search engine rankings and attracts organic traffic. Link Building: Backlinks from reputable websites establish the firm as an industry authority and improve visibility. Local Citations: Consistent name, address, and phone number across directories enhance local SEO rankings. On-Page Optimization: Optimizing meta tags, headings, and images with relevant keywords boosts search engine visibility and organic traffic.   Resources:  https://lawrank.com/podcast/ https://www.facebook.com/LawRankMarketing https://www.linkedin.com/in/maria-monroy-2b350199/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind  

Welcome to episode 234 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jason Hennessey, CEO at Hennessey Digital. Jason Hennessey, entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. Jason's expertise has fueled the growth and successful sale of multiple businesses, starting with a pioneering dot-com venture in the wedding industry. Serving as the CEO of Hennessey Digital since 2015, Jason's leadership has transformed a modest consultancy into a thriving eight-figure agency, earning a place on the prestigious Inc. 5000 list for five consecutive years. He is also the author of two Amazon bestsellers titled Law Firm SEO and Honest SEO. As a sought-after keynote speaker and a frequent guest on podcasts and webinars, Jason shares his wealth of knowledge. He contributes as a columnist to respected publications such as the Washington Post and is a regular contributor to Entrepreneur, Forbes, Inc., Newsweek, and Rolling Stone Magazine. Jason's accomplishments extend to being honored with the Gold TITAN Business Award in the Entrepreneurship, Branding, Advertising, & Marketing category, as well as being recognized as a National Law Review Go-To Thought Leader. Jason's journey has been enriched by his experience as a United States Air Force veteran and his attainment of a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. Commencing his SEO career in Las Vegas and later establishing a strong presence in the legal industry in Atlanta, Jason now resides in the Los Angeles area with his wife, Bridget, and their three children.   What you'll learn about in this episode: 1. Digital PR for Quality Backlinks: Importance of digital PR in generating high-quality backlinks Securing backlinks from reputable sources to boost website popularity and domain authority 2. SEO Fundamentals and Google My Business: Technical optimization and quality content creation tailored to user intent Impact of Google My Business on local search rankings 3. AI in Content Creation: Leveraging AI-generated content alongside data-driven strategies Enhancing search rankings through AI integration 4. Intake Management: Addressing intake issues to convert leads into signed cases Improving intake processes to maximize marketing efforts 5. Building Trust and Credibility: Importance of building trust and credibility in attracting and retaining clients Effective SEO and digital PR strategies to enhance client relationships   Resources:  https://www.instagram.com/jasonhennessey/?hl=en https://www.youtube.com/channel/UCrorwnhMIn2-uxBuitqFLbA hennesseydigital.com jasonhennessey.com https://www.facebook.com/hennesseydigitalgrp/ https://twitter.com/jasonhennessey?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.linkedin.com/in/jhennessey/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind