Podcasts about public relations agency

Local news is facing serious challenges everywhere, with more than half the counties in the United States lacking any source of community reporting. Chris Kline, CEO of the Arizona Media Association, joins us to talk about the Arizona Community Collaborative and its efforts to revitalize local news in Arizona with a bold, statewide storytelling initiative focused on the topic of education solutions.Backed by a coalition of nearly 400 media brands, and with $2 million in philanthropy already raised, the Arizona Community Collaborative is expanding journalism coverage in local communities throughout the state to spark informed kitchen-table discussions about the biggest issues affecting Arizona's future.Read the transcript and notes for this episode on our website. Key Takeaways A new initiative in Arizona focuses on expanding local journalism specifically around "education solutions." The Arizona Community Collaborative is hiring dedicated journalists to report on educational topics throughout the state, enhancing community engagement and informed discussion. This initiative demonstrates the importance of nonpartisan, community-based journalism, and it's crucial for public relations professionals to invest in and support local newsrooms. About the GuestChris Kline is the President and CEO of the Arizona Media Association and the Arizona Local News Foundation. He leads a coalition of nearly 400 local radio, TV, print and digital brands with a focus on future-proofing local media and its critical role in community connection. Chris previously led the Arizona Broadcasters Association and spent 15 years working in Arizona local media at radio, TV and print operations plus at CNN in Washington, DC. Chris serves on boards at Arizona State University's Walter Cronkite School of Journalism, University of Arizona's Journalism School, Arizona's emergency communications committee, the Desert Botanical Gardens, the East Valley Institute of Technology, Arizona Talks, and the Rocky Mountain Chapter of the National Academy of Television Arts and Sciences.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of

Abbie and Adrian discuss the value of postgraduate degrees, questioning whether formal education is necessary for success in today's job market. Abbie emphasizes that while she values her Master's degree for personal growth, she believes that education doesn't always have to come from traditional institutions. She talks about the importance of trade skills, the evolving nature of professional qualifications, and the need for continuous learning, regardless of the format. Adrian encourages listeners to think critically about their educational paths and the skills required in their desired fields before jumping into a postgraduate degree program. He also argues that "Return On Investment" is not the only factor to consider. Curiosity and practical experience--the ability to DO things, not just KNOW things--often weigh heavily in hiring decisions. Abbie concludes the episode by talking about some of the qualities she looks for when hiring employees at HMA Public Relations. Read the transcript and notes for this episode on our website. Key Takeaways While higher education was once viewed as a guaranteed pathway to prosperity, current discussions often question its true value in today's job market. Continuing education can take many forms, and formal degrees are not the only way to gain valuable skills and knowledge for various careers. The conversation around the necessity of degrees is evolving, with many fields favoring skills and experience over formal qualifications. As industries change, the importance of hands-on experience and continuing education remains, highlighting the need for adaptation in career paths. Employers increasingly value curiosity and practical experience, suggesting that real-world skills can often outweigh formal academic achievements in hiring decisions. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the

Abbie and Adrian discuss the perspectives of recent college graduates and the unique challenges they face in today's job market. In an era where technology has rendered remote work more accessible, new grads are asking critical questions about workplace culture and the boundaries of work-life balance. Abbie shares her thoughts on the relevance of working "9 to 5" (and sings a little Dolly Parton in the process). Are outdated workplace norms ready to accommodate a generation that thrives in hybrid environments? Are organizations that refuse to adapt at risk of losing potential talent? We discuss the challenges employers face in bridging the generational divide and the impact of remote work on skills development. While we're not sure of the "right" answer, we conclude that advocating for more flexible, balanced, and inclusive work practices will foster richer workplace cultures in the future. Read the transcript and notes for this episode on our website. Key Takeaways The traditional 9-to-5 work model is becoming increasingly obsolete as recent graduates demand more flexible working environments. Boundaries, work-life balance, and the role of technology have become critical topics for new professionals entering the job market. There is a noticeable divide in how different generations perceive the evolving workplace, with significant implications for hiring practices.Hiring managers increasingly say they'd prefer AI / automation over hiring recent graduates, indicating a disconnect in expectations. The future of work may not center around a physical office space, requiring a shift in perspective for employers. Companies may miss out on significant talent by adhering strictly to traditional workplace expectations instead of considering a hybrid approach. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the

Abbie and Adrian discuss the importance of showing appreciation through small yet impactful gestures. While many people recognize the importance of these actions, consistently putting them into practice can be a challenge amidst the chaos of everyday life.Abbie shares a personal experience from a recent business trip, emphasizing how simple acts, like delivering handwritten notes to media contacts, can create lasting impressions and foster stronger professional relationships. They discuss various ways to show gratitude, such as thank-you notes and thoughtful gifts, and how these actions can elevate one's business presence and strengthen connections. They emphasize that genuine appreciation not only enhances relationships but also contributes to a positive business culture and community engagement.Read the transcript and notes for this episode on our website. Listen to Episode 3: "Community Relations: Giving Back is Good Business"Key Takeaways Small gestures like handwritten thank you notes and personal visits can vastly improve professional relationships and set businesses apart. Effective communication involves understanding the context, including historical and relational elements, which enhance genuine interactions. Building genuine appreciation, rather than seeking transactional benefits, fosters stronger, more authentic business relationships. Mentoring and sharing knowledge can leave long-lasting impacts, influencing career paths and reinforcing networks. Companies that demonstrate their values through community involvement and customer engagement create more loyal and trusting clients. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the

Abbie and Adrian talk about bridging the gap between what can be measured and what truly matters in communications and public relations. They discuss how the phrase "what gets measured gets managed"—often wrongly attributed to Peter Drucker—can be misleading since not everything that truly matters can be quantified and counted. Abbie shares her experiences from earlier in her career, reminiscing about the era of clip books, where the success of PR campaigns was measured by the volume of media coverage, rather than the content or its impact. They conclude that while measurement tools and technology have certainly advanced, the core challenge remains: identifying the right metrics that resonate with the client's goals and demonstrate the value of a campaign in achieving business success. Read the transcript and notes for this episode on our website. Key Takeaways Effective PR measurement requires aligning communications strategy with overarching business goals to accurately assess impact and success. Modern tools and analytics enable the measurement of various aspects of PR campaigns, but there is still a challenge in capturing intangible impacts like brand awareness. PR & communications professionals must align their measurement strategies with the actual business objectives to demonstrate real value to clients. Misalignment between client expectations and PR outcomes can result from failure to ask the right questions at the start of a campaign. Continuous dialogue between PR agencies and clients is crucial for demonstrating value and securing long-term partnerships. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

With Julie Lilliston, Founder & President of Julie Lilliston Communications, a nationally certified woman-owned public relations firm based in Nashville. With a background in corporate communications from Weber Shandwick in Chicago, she has led award-winning campaigns, including the PRSA Silver Anvil and PRWeek Award-winning GoDirect campaign for the U.S. Treasury and Federal Reserve Banks. Her firm is recognized as a “Top 15 Public Relations Agency in Nashville” by UpCity.Julie is an active leader in the PR and business communities, serving on PRSA's Counselors Academy and as a past board member of the National Association of Women Business Owners (NAWBO) Nashville Chapter. She is a recipient of the Nashville Business Journal's Women of Influence Award, an ATHENA Award nominee, and a 2022 Enterprising Women of the Year Champions Award honoree. She also serves on the Women's Enterprise Forum with WBENC and the board of Citizens Savings Bank and Trust Company, the oldest continuously operating African American-owned bank in the U.S.Join us in our conversation as Julie shares her insights on how businesses can leverage PR to build credibility, increase visibility, and drive growth. She breaks down the common mistakes companies make when approaching media and provides actionable strategies for crafting compelling pitches that get noticed. Tune in to learn how you can elevate your brand and establish thought leadership through the power of storytelling and strategic PR efforts.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.

The 2025 Comms Report by Cision and PRWeek highlights the significant impact of AI on the PR industry, touching on both the opportunities and concerns AI presents.Abbie and Adrian discuss how AI is becoming an integral part of their workflows, while also addressing fears about job security and budget impacts. They emphasize the importance of adapting to these changes by equipping oneself with AI knowledge to enhance professional value and ensure a place at the decision-making table in future communications efforts.Read the transcript and notes for this episode on our website. Key Takeaways AI serves as a powerful tool in PR for brainstorming, research, and content creation, but it should complement rather than replace human professionals. There's a growing trend in the industry towards developing proprietary AI tools tailored to specific needs, rather than relying solely on off-the-shelf solutions. Embracing AI requires upskilling, with an emphasis on understanding and leveraging technology to retain competitive advantage in PR. PR and communications pros need to leverage AI as a tool to enhance their skills and add value, rather than viewing it as a replacement for human expertise in the industry. Despite concerns about budget impacts due to AI capabilities, effective communication professionals must demonstrate how they can integrate AI while maintaining the human element essential for strategic insight. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Interview with Caroline Chirichella, an Italian American living in Italy and the founder of Chirichella Associates a public relations agency. Recorded: January 17, 2024 Running Time: 32 minutes 31 seconds

Abbie and Adrian discuss the backlash against Diversity, Equity, Inclusion, and Belonging (DEIB) programs amidst changing federal policies and ongoing cultural debates. They explore the tension between maintaining an inclusive workplace and the pushback against such initiatives, emphasizing the importance of open dialogue, factual evidence, and continuous learning. The conversation touches on "merit," the value of diverse voices, and the responsibility of businesses to foster inclusive environments and equitable practices. This episode offers a nuanced exploration of the challenges and opportunities in working together to create a better world. Read the transcript and notes for this episode on our website. Key Takeaways Diversity is a fact of nature and should be mirrored within workplace environments to promote inclusivity and equity. Policy shifts have impacted the traditional DEI landscape, raising questions about meritocracy and representation. Systemic biases are pervasive, and acknowledging personal biases is essential for fostering more inclusive spaces. Real progress requires open, honest, and sometimes tough conversations about race, equity, and inclusion in society. Leaders of companies and non-profit organizations should authentically communicate their stance on DEI issues, reflecting these values in their operations and cultures. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Abbie and Adrian talk about the 2025 Edelman Trust Barometer report, which reveals rising global grievances and declining trust in institutions. They explore how businesses, governments, and NGOs can rebuild trust amidst economic and social challenges. The discussion centers on the role of transparent communication, responsible leadership, how generational differences affect perceptions of trust and "hostile activism," as well as what people say institutions should do to improve societal trust. Read the transcript and notes for this episode on our website. Key Takeaways The Edelman Trust Barometer reveals a global decline in trust across institutions, with grievances rising significantly. Business leaders are being called upon to spearhead trust restoration efforts, but this must be a collaborative endeavor involving governments, NGOs, and the media. Generational differences exist in perceptions of activism, with younger populations more inclined to view hostile activism as a necessary response to grievances. There is a pressing need for transparent and honest communication by institutions to combat misinformation and rebuild public trust. Consumers of news must also engage responsibly by seeking diverse perspectives and developing informed opinions. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public...

Read the transcript and notes for this episode on our website. It's National Mentoring Month, and Abbie Fink and Adrian McIntyre talk about the transformative power of mentoring and its impact on their personal lives and professional careers. They discuss the essence of mentorship, emphasizing the importance of both giving and receiving guidance. They reflect on their own experiences with mentors, highlighting how these relationships can profoundly impact one's career trajectory, and they share anecdotes that illustrate how mentors have guided them by teaching them not just what to think, but how to think. Adrian reflects on key moments in his work in the Middle East and Africa, including his experiences with renowned journalist Christopher Dickey and his work with humanitarian policy and advocacy experts at Oxfam International. Abbie points out how mentoring can often unfold unexpectedly, deriving immense value from curiosity and active participation that benefits both mentors and mentees. She also touches on the evolving landscape of networking and the need for authentic, meaningful conversations in mentorship. Ultimately, Abbie and Adrian point out that mentoring is a two-way street, where both parties can learn and grow from each other, fostering lasting relationships that extend beyond formal interactions.Key Takeaways Mentorship doesn't need to be a formal arrangement; the best relationships often develop organically through shared experiences and mutual learning. Both mentors and mentees can benefit, as the exchange of knowledge and perspectives sparks growth and insight for all involved. Constructive feedback is crucial, providing real-time learning and application opportunities beyond theoretical knowledge. Expressing gratitude for the guidance can solidify your relationship with a mentor and encourage continued interaction and mutual support. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Read the transcript and notes for this episode on our website. A high-profile legal battle has erupted in Hollywood involving Blake Lively and Justin Baldoni, following allegations of sexual harassment during the production of the film It Ends With Us. Abbie Fink and Dr. Adrian McIntyre talk about the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives. They discuss how these cases reflect broader issues in public relations, particularly the manipulation of media narratives and the potential misuse of reputation management strategies to damage opponents. The implications of this case extend beyond the individuals involved, touching on the ethical responsibilities of PR professionals and the impact of public perception on personal and professional lives.Key Takeaways The unfolding legal battle between Blake Lively and Justin Baldoni raises ethical concerns for public relations practitioners. Public relations can sometimes shift from reputation management to reputation takedown, which is troubling. The tactics used in reputation management can have broader implications beyond celebrity culture, affecting public trust in media narratives. Crisis communication should prioritize the core of the complaint rather than deflecting attention to peripheral lawsuits and media claims. Ethical PR practices should focus on maintaining and elevating client reputations rather than tearing others down. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Read the transcript and notes for this episode on our website. The recent $15 million settlement between ABC News and President-elect Trump has sparked significant concern about the future of objective reporting and press freedom. Adrian McIntyre and Abbie Fink discuss the implications of this case, exploring how such legal actions can influence journalistic integrity and the delicate balance between business interests and the truth. They talk about the evolving role of media as both a watchdog and a business, particularly in an environment where ownership is increasingly concentrated among a few powerful individuals. As the media landscape becomes more fragmented and audiences self-select into echo chambers, the challenge of maintaining impartial reporting intensifies. This raises critical questions about the responsibility of journalists to uphold their mission while navigating the pressures of a changing industry.Key Takeaways The settlement between ABC News and President-elect Trump raises concerns about journalistic integrity. As media organizations face financial pressures, maintaining objective reporting becomes increasingly challenging. The relationship between media ownership and editorial independence is becoming more complicated in today's landscape. The rise of cheap conspiracy theories highlights the high costs of funding real investigative journalism. Journalists must navigate pressures from both their employers and the public's expectations of accuracy. The fear of lawsuits could lead to self-censorship among journalists, threatening press freedom. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Read the transcript and notes for this episode on our website.The holiday season presents unique challenges for communications professionals as we navigate a crowded landscape of messaging and marketing. With many shoppers planning their purchases well in advance—some starting as early as Labor Day—it's crucial for brands and organizations to strategize their communications well ahead of time. Abbie Fink, president of HMA Public Relations, emphasizes the importance of starting holiday conversations early to ensure messages reach the intended audience amid the noise of competing campaigns. Abbie and Adrian also discuss the need for sensitivity in holiday messaging, considering the diverse range of celebrations and the emotional complexities many individuals face during this time. Ultimately, the key takeaway is that effective communication during the holidays requires a thoughtful blend of strategy, empathy, and timely outreach to break through the clutter and connect meaningfully with audiences.Key Takeaways The holiday season requires early planning for effective communication and marketing. Shoppers are beginning their holiday preparations much earlier, often starting before Halloween. Emotional storytelling can be powerful but must avoid manipulation to resonate authentically. Nonprofits must engage donors continually beyond just the holiday season to ensure lasting support. Culturally sensitive messaging is essential during the holidays, considering diverse celebrations and experiences. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Read the transcript and notes for this episode on our website. The decline of local media outlets in the United States poses significant threats to democracy and community engagement. Abbie Fink and Adrian McIntyre discuss the phenomenon of "news deserts," areas devoid of reliable local news sources, drawing on a comprehensive study by Northwestern University's Medill School of Journalism, Media and Integrated Marketing Communications that tracks the scale and impact of shrinking local journalism. Adrian and Abbie underscore the consequences of losing local media outlets, such as decreased civic participation, increased political polarization, and the loss of accountability from local governments and institutions. Abbie emphasizes the need for news literacy, educating communities on the importance of diverse news sources and equipping them with the tools to discern credible local reporting from passive consumption of national clips. Supporting local journalism goes beyond subscribing to local newspapers. It involves participating actively in local media by reading, sharing, and financially supporting credible journalism. Despite the grim outlook, Adrian points out the resilience and entrepreneurial spirit driving new digital journalism initiatives, including nonprofit organizations like States Newsroom and newsletters like the Arizona Agenda and Tucson Agenda. Key Takeaways The decline of local journalism and the diminishing number of local news outlets has created "news deserts" across the United States. Research shows that more than half of the nation's counties have little to no local news coverage. Local news is critical for civic engagement; its absence correlates with lower voter turnout, reduced civic participation, and increased political polarization. Consumers must support local publications to ensure diverse voices and accurate reporting. Investing in local journalism through subscriptions and active engagement is essential to maintain informed communities and foster public understanding and civic responsibility. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm,...

As the United States navigates the turbulent waters of a presidential transition, the ripple effects of the presidential election will be felt across the globe. A growing division in society—fueled by media that profits from polarization—calls for a reevaluation of how businesses and organizations communicate. In this episode, Abbie and Adrian talk about emotional responses to the election results, highlighting the necessity for effective communication in a polarized environment. They emphasize the responsibility of organizations to understand and navigate the policy changes that will impact their operations and interactions with clients. They also discuss the responsibilities of PR professionals in the contentious political landscape, the role of business leaders in shaping public discourse, and the importance of thoughtful engagement. Abbie advocates for a focus on unifying messaging that resonates with shared values, urging communicators to be proactive in addressing the challenges and opportunities presented by the new administration. By aligning communication efforts with universally accepted goals, business leaders can transcend polarization and foster environments of mutual understanding. Key Takeaways The polarization of public discourse is a growing concern, driving the need for unifying communication strategies. Business leaders must find a balance between taking public stands on political issues and maintaining respect for diverse viewpoints. Organizations should align their messaging with their mission and values to maintain trust and authenticity.The media landscape is increasingly fragmented, and social media algorithms profoundly impact how information is consumed and distributed.With an increasing preference for niche media consumption, targeting specific audience segments requires strategic messaging and content placement. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Abbie Fink, the new sole owner of HMA Public Relations, shares her journey of transitioning from vice president to president and the challenges she faced during this significant change. Abbie and Adrian discuss the intricacies of business ownership, including the emotional and financial aspects of Abbie buying out her business partner, Scott Hanson, who retired after many successful years together. Abbie highlights the importance of maintaining the firm's legacy while navigating the complexities of valuation, negotiations, and ensuring a smooth transition for clients and employees alike. She also emphasizes the value of having both professional advisors and supportive friends during this transformative period. As Abbie reflects on the renewed energy within HMA Public Relations, she expresses pride in the work they continue to do and the strong relationships built over the years. Key Takeaways Transitioning to sole ownership involves navigating complex legal, financial, and emotional factors—each critical to the successful acquisition of a business. Engaging with expert advisors such as mergers and acquisitions attorneys and financial specialists is key to comprehensively understanding the firm's valuation. Balancing friendship and business interests with a former co-owner requires clear communication and a focus on shared goals, such as maintaining agency continuity and client satisfaction. The support of informal "friend-visors" is vital during transitional periods, providing emotional and motivational backing. Ownership transition can reinvigorate business energy and client service strategies, presenting fresh opportunities to build on an established legacy.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Send us a textStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/tryIn this episode, Mike Maynard, owner of a leading PR marketing agency, shares his transformative journey from an engineer to a PR expert. From buying an agency to surviving the dot-com crash, Mike discusses the critical role of measurement, delegation, and execution in driving long-term success. He provides actionable advice for B2B marketers on how to set effective PR objectives, manage stress as a business leader, and focus on execution over ideas.3 Key Takeaways for B2B Marketers:The Power of Execution: Ideas are easy, but Mike explains why execution is the real game-changer in both PR campaigns and overall business growth.Measurement & Objectives: Learn how to set clear objectives and measure success effectively in PR campaigns to align with business goals.Delegation & Stress Management: Mike shares the importance of delegating tasks to scale effectively and reduce stress as a business owner.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

In this episode, we chatted with Alexander Morin, PhD, Account Coordinator at Russo Partners, a Public Relations Agency that collaborates on integrated communications for digital technology, mobile communications, biopharma, medtech, digital health, diagnostics, IT, and healthcare services companies. Alexander is passionate about translating complex scientific concepts into engaging and accessible stories for diverse audiences.Russo Partners LLCLink In With Alexander!Connect with us!Link In with CarinaLink In with AlisonCheck out our three most downloaded episodes:Applying the Flagship “What If” Approach to Talent Acquisition With Leslie Martin, VP of Talent Acquisition at Flagship PioneeringA Biotech Built on Culture & Community with Adam Thomas, Chief People Officer at SynlogicIngraining Diversity into the Business Bloodline with Tiffany Summerville at Sherlock BiosciencesSubscribe here:AppleSpotifyGoogle PodcastRSS feedLearn more about Recruitomics ConsultingCheck out our reading listDownload our free startup resources guide to grow your biotech efficientlyIf you're on the job market, visit the Collaboratory Career Hub

Megan has been on the LYA team for over 20 years. She started working at LYA just a year after college and fell so in love with public relations that she stayed on and helped build the company into what it is today. Her expertise focuses on managing clients, engaging with top national media daily, and securing meaningful media placements. She has spearheaded and implemented countless successful PR campaigns for numerous brands. She is proud of the positive, lasting relationships she cultivates with the media on an ongoing basis. ​Megan's forté lies in her outgoing and engaging personality, which has solidified extremely strong relationships with top consumer print, online, and broadcast media contacts. She understands what the media wants and what tactics work to obtain the most high-profile placements. When it comes to placing a story or segment for a client, she is relentless with the media, and she doesn't stop until she makes it happen. More from Megan Brown Bennett: Website: https://www.lightyearsahead.com Instagram: https://www.instagram.com/mbbennettpr/ More from us: Website: http://www.trentbell.com Instagram: http://instagram.com/trentbellphotography/ Podcast: www.adppodcast.com 

On this episode of Served Neat, host Jen Hartmann reveals that the agency is working on a new physical product. This product is designed to help founders, marketers, and marketing professors with brand awareness solutions. Jen talks about their progress, including finding a manufacturer and conducting market research, as well as the shift in learning habits towards shorter, more practical information. Despite the uncertainties, Jen is enthusiastic about the project and encourages listeners to join them on the journey. We would love your help with some market research!  Take this 1-2 minutes quiz and be entered to win a $25 Starbucks gift card Survey for NEAT: The Agency How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!    

Is a large public relations agency better than a small one? Several factors come into play because each agency will have different strengths. I like to say that the perfect public relations agency is a bit like perfect love—it doesn't exist. But there is certainly an agency that is made for you! How do you find it? I suggest four tracks that will help you in your search for the perfect public relations partner: Flexibility and adaptability Feels like they have known you for a long time Always finds time for you Resembles you Flexibility and adaptability A bigger public relations agency has more human resources, contacts, and important tools. But a medium-sized agency willing to become your partner will provide you with the flexibility you may need at this stage of your business development. An agency willing to regularly review its objectives and openly analyze its results with you will be a faithful ally. Feels like they have known you for a long time You know this instant connection that makes you feel confident from the first few minutes. In over 20 years of service at NATA PR agency, virtually all these collaborations have been successful. So don't hesitate to continue the exchanges with an agency that makes you feel confident and gives you the impression of knowing them for a long time. It's an excellent start! Always finds time for you Smaller public relations agencies can be more flexible, and reactive, and offer a more personalized service. They won't hesitate to reschedule appointments to accommodate you and connect with you. With smaller teams, agency leaders and experts can be more involved in each project. You won't have to start from scratch whenever a young account executive leaves the agency. Resembles you Medium-sized agencies can also specialize in specific domains or industries, which can be an advantage if you're looking for specific expertise. They resemble you and can become your public relations department. So, does size matter? Is bigger better? It's important to note that the size of an agency doesn't necessarily guarantee its quality or its ability to meet your needs. It's essential to consider other criteria such as experience, references, specific skills, the agency's culture, values, and ability to understand your company and industry. The best public relations agency is undoubtedly one that already knows you. If you wish to continue the conversation on this subject, please contact me. You can find my contact information on our website: natapr.com INSTAGRAMhttps://www.instagram.com/nata_pr_school/ GET FEATURED FOR FREEhttps://prschool.natapr.com/evergreen_en THE FREE NATA PR MODELhttps://prschool.natapr.com/Nata-PR-Model SIGN UP TO OUR LISTSwww.natapr.com

Joice Truban Curry and Sean Curry.• A sit-down discussion with the President and Founder of c3 Communications, Inc. Joice Truban Curry and Chief Operating Officer (COO) Sean Curry.• The services and companies that c3 Communications, Inc. works with• The difference between Public Relations and Advertising• The important items when working with a Public Relations Firm• Why having a Public Relations firm is more important today with the advent of Artificial Intelligence.Joice founded c3 in 2000. Today, 23 years later, Joice creates and leads programs for clients spanning the arts, education, hospitality, tourism, retail, business-to-business, restaurant, consumer product, non-profit, wellness, health care and entertainment industries.As COO, Sean runs strategic point on c3's clients and manages the collective c3 PR team. He oversees many of the national tours, shows and engagements c3 promotes each year as well as the franchise and multi-unit-based consumer product clients for the agency because of his vast experience in franchising.In addition, his forte is in social media. He leads robust and impactful social media campaigns for many of c3's clients. Under his leadership and strategic social media execution, the c3 team has captured amazing social media results for its clients. Website: https://c3publicrelations.com/Brought to you by J.C. Cooley Foundation. "Equipping the Youth of Today for the Challenges of Tomorrow."Support the show: http://www.cooleyfoundation.org/See omnystudio.com/listener for privacy information.

You are in search of the best public relations agency and wondering how to navigate through all these agencies that, from the outside, seem similar and offer similar services. Of course, nothing beats a recommendation from a third party that you know, but even then, be cautious as the recommended partner may not be suitable. I have experienced this several times. The best agency for you is not necessarily the most expensive, prestigious, or award-winning one. No, the best public relations agency is the one that: Offers you a customized planKnows your industryHas served clients similar to youDevelops Key Performance Indicators (KPIs) based on what is valuable to you The best PR agency offers you a customized plan Many agencies propose the same approach to all their clients. Yes, it may generate results, but will it be suitable for you, and will you achieve your desired goals? Feel free to ask the agencies how their proposal differs from what they offer to all their clients. The best PR agency knows your industry Even if the agency you wish to work with appears competent, if they are not familiar with your field or industry, whether it's agri-food or beauty, they will struggle to: Understand youWrite press releases using the appropriate technical terms for your industry correctlyDevelop a contact list they do not already possess. Are you hesitant to work with an agency that already represents multiple brands in your sector? Well, if that agency is not working with your direct competitor, there are several advantages to considering a closer partnership: The agency knows the journalists/influencers who will be interested in your company or product.The agency will quickly know how to make you shine in the eyes of journalists, capturing their attention and generating publicity for you.In certain sectors such as fashion, luxury, and beauty, you will benefit from the synergy of other brands in your industry and gain more visibility. The best agency will develop useful KPIs Why did you decide to hire a public relations agency? You want magazines and newspapers to talk about your product - so ask your agency to set a target number of features (e.g., 5 magazines, 10 websites, 3 newspapers, 2 podcasts, etc.).You want to increase the number of visitors to your website - set a percentage increase goal, for example, 5%, 10%, etc., depending on what makes sense.Cost per thousand impressions, etc. What matters here is determining your expectations and adjusting along the way. No one knows the future, so setting goals and KPIs helps direct efforts in the right direction. It's about the trajectory, not just the end result. Ultimately, the best public relations agency is the one that is passionate, listens to you, and supports you in your growth and journey towards recognition. The best PR agency will make you shine, and most importantly, they will love your company almost as much as you do. Feel free to reach out to us if you would like to continue this discussion with us. We are here for you! INSTAGRAM GET FEATURED FOR FREE THE FREE NATA PR MODEL SIGN UP TO OUR LISTSwww.natapr.com

A special guest, Patricia Beitler, from Velocitas Interactive Marketing and Public Relations Agency tells us how branding can make you stand out from the crowd, even if you don't want to be on billboards.   Find more about Patricia Beitler and Velocitas here:Velocitas WebsiteVelocitas InstagramVelocitas LinkedInPatricia's LinkedIn Join me on a special webinar on May 26 to Build Better Boundaries

“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Paul Furiga, President and Chief Storyteller of WordWrite. In this episode, Paul shares decades' worth of knowledge on Public Relations, such as various PR concepts, how to use PR to gain success, and his take on the difference between Advertising and PR. Tune in until the end and gain free access to a chapter of Paul's book!   3 KEY POINTS: A well-shared story syncs the brains of the storyteller with the listeners. Explain your story in layman's terms to attract those outside your profession. Tell people how your unique value is going to change their lives.   EPISODE HIGHLIGHTS: He spent about 20 years in Journalism, wrote about 10,000 stories, and edited another 10,000. Along with his Journalism experience, he learned the value and skill of Storytelling. Paul worked in his friend's PR Firm. He said it was similar to getting an advanced degree in marketing and PR. He started his own Public Relations Firm in 2002, where he used everything he learned about Storytelling, Journalism, and working with great brands. Advertising vs Public Relations analogy: Advertising is when you come into the office the morning after your big date and you tell everybody how great you were. PR is when you come into the office the morning after your big date and your date tells everybody how great you are. With a well-shared story, the storyteller's and listeners' brains sync up in terms of brain activity. Paul and his company practice a 21st Century practice abbreviated as P.E.S.O. - Paid, Earned, Shared, Owned. Every healthcare client Paul works with needs these four categories of content to gain success. You may have an idea for a story, and your Public Relations Agency will tell you if that's a good idea or not and help you make an idea, that's not as great as it could be, better. Pitching is the Psychology of "When is the right time and right place for the right story?" Three categories of measuring Public Relation success are Outputs, Outtakes, and Outcomes. Press Releases are good for SEO. When you put a Press Release on the internet, write it in plain, easy-to-understand English that can be understood by those outside your profession. You only need to spend a large amount of money if you are making a major national announcement. For regional announcements, there are much more affordable regional distributions. The best way to reach Paul would be through www.wordwritepr.com TWEETABLE QUOTES: "If you can tell the story of why their life is going to be better or different because of the unique value you bring, you're going to have the best success possible." – Paul Furiga "Don't ever measure impressions. They are completely 100% vanity and meaningless.” – Paul Furiga   CONNECT WITH JASON DUPRAT LinkedIn | Facebook | Instagram | Youtube Email: support@jasonduprat.com Join our Facebook group: https://jasonduprat.com/group   ABOUT THE GUEST Paul Furiga is the President and Chief Storyteller of WordWrite. His passion for storytelling led him to found WordWrite, a top-ranked PR agency laser focused on sharing the "why" behind every client's story. He founded the company in 2002 to apply his passion for storytelling and delivering great success for providers of complex products and services. WordWrite has earned numerous awards for its client work and been recognized for its growth by regional and industry business publications.   CONNECT WITH THE GUEST LinkedIn - https://www.linkedin.com/in/paulfuriga/ Website - http://wordwritepr.com/   RESOURCES Want to become a Ketamine Therapy provider? Enroll NOW in The Ketamine Academy course: https://ketamineacademy.com/presentation Sign up for one of our free business start-up Masterclasses by heading over to https://jasonduprat.com/freemasterclass Have a healthcare business question? Want to request a podcast topic? Text me at 407-972-0084 and I'll add you to my contacts. Occasionally, I'll share important announcements and answer your questions as well. I'm excited to connect with you! Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea Don't want to miss an episode? Subscribe and follow: https://followthepodcast.com/hea   RELATED EPISODES: #264: HOW A PRESS RELEASE CAN HELP YOU GET PR AND SEO FOR YOUR CLINIC WITHOUT HIRING PR FIRMS #104: TACTICAL TUESDAY: START WITH AN IDEA & BUILD YOUR FORTUNE #264: HOW A PRESS RELEASE CAN HELP YOU GET PR AND SEO FOR YOUR CLINIC WITHOUT HIRING PR FIRMS   #HealthcareEntrepreneurAcademy #healthcare #HealthcareBoss #entrepreneur #entrepreneurship #podcast #businessgrowth #teamgrowth #digitalbusiness

Are you thinking about agency life but you're unsure of what it might hold? This week, I spoke with Jeremy Witt, a GVSU Alumni who graduated in 2016. Jeremy is a Public Relations Senior Associate at Lambert, based out of the Grand Rapids office. He primarily supports Lambert's education/social impact clients, which include a mix of schools and nonprofits. Jeremy helps manage the firm's internship program and is a member of Lambert's Diversity Council, leading the Asian American Pacific Islander sector. Connect with Jeremy: LinkedIn: www.linkedin.com/in/jeremylwitt Want to be featured on the show? Connect with Olivia LinkedIn: www.linkedin.com/in/oliviadolley

After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. Kaila quickly became a self-taught pioneer in this new age of Affiliate PR. With a Rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila's proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality. Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment. 00:00 - 00:14 SEO is a big nuance with publishers… 00:15 - 00:32 Welcome to Peppershock Media's Marketing Expedition Podcast 00:33 – 01:39 Kaila's Bio 01:40 - 07:00 Marketing Essentials Moment: Components of Marketing 07:01 - 09:58 Welcome to the show, Kaila! 09:59 - 13:05 How affiliate marketing works 13:06 - 14:30 Is it advertising or is it organic? 14:31 - 16:20 Combining PR with affiliate marketing 16:21 - 19:39 The power of brand awareness to conversion 19:40 - 23:56 Determining what type of affiliate strategy for your business 23:57 - 26:30 “Pitching an editor now is similar to pitching an investor, we have to tell the story around the demand and the potential money that can be earned from inclusions.” - Kaila O'Connor 26:31 - 30:05 Tons of shifts in terms of Google ranking and SEO 30:06 - 30:55 For awesome, affordable outfits to your doorstep each month, it's Nadine West! 30:56 - 33:48 Human design concept 33:49 - 34:29 Reach out to Kaila O'Connor at KMO/world. The first professional service business that is infused with and runs parallel to a Human Design business. 34:30 - 37:51 Listening to your body when something feels off and wrong. 37:52 - 38:36 Share this out in the world, Enjoy your Marketing journey! 38:37 - 39:24 Join The Marketing Expedition Community today! #publicrelations #pr #marketing #media #branding #socialmedia #pragency #digitalmarketing #publicrelationsagency #socialmediamarketing #publicity #publicist #business #entrepreneur #advertising

What stereotypes have you had or experienced as a South Asian woman? In this episode of the Naughty Bites Podcast I explore the personal and social impact of stereotypes “you must be really smart”, and “you will probably become a lawyer, doctor, or engineer” through honest confessions with Mandeep Kaur Nijjer.As a Chief Executive Officer at her Global Influencer Talent Marketing and Public Relations Agency, we discuss how influencer marketing has become a hybrid phenomenon, merging the advertising logics of celebrity endorsements with social media's engrossment with ‘authentic' and self-generated consumer content. We reflect and re-evaluate how aspiring influencers and industry professionals can face barriers to participation and success, including systemic inequalities of gender, race and class, infrastructural inequalities in digital/media in terms of access to influencer agencies, and social media visibility.Find Naughty Bites on:Instagram (@anishamistryfernandez) Hosted on Acast. See acast.com/privacy for more information.

How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the 83 podcast episodes they've recorded together since 2019 and why Abbie has decided to "pause" the Copper State of Mind podcast ... for now, anyway. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://copperstateofmind.show/episode/should-your-organization-start-a-podcast ("Should Your Organization Invest in Starting a Podcast?") (Episode 17) https://hmapr.com/how-do-you-listen-to-your-podcasts/ ("How Do You Listen to Your Podcasts?") by Justin Liggin https://hmapr.com/what-do-journalists-want/ ("What Do Journalists Want?") by Abbie Fink https://hmapr.com/creativity-is-just-half-of-the-equation/ ("Creativity Is Just Half of the Equation") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management. https://www.linkedin.com/in/jackie-yoder-mba-6212411a6 (Jackie Yoder) joined https://www.wildewealth.com/ (Wilde Wealth Management) in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with her a background in Sales Accounting, and Financial Advising. Prior to her position at Wilde Wealth, Jackie was a Financial Advisor at Edward Jones. During her time at Edward Jones, Jackie focused on reviewing clients' accounts and results regularly to determine whether life changes, risk tolerance, economic developments or financial performance indicated need for plan revision. Jackie earned her Bachelor of Science in Accounting in 2007, and additionally, her MBA in 2016 from Grand Canyon University. Jackie holds Series 7 and Series 66 registrations as well as her Life and Health License. She employs creativity and innovation to overcome challenging and complex issues across employees, processes, and costs. Focused and meticulous in all financial and regulatory compliance objectives to strategically plan and execute budgets, forecasts, cost-reduction techniques. This experience has allowed her to develop significant knowledge in the field of finance/economics, which she utilizes in order to ensure positive company growth. With a passion to help people become their best version, Jackie aims to foster a welcoming environment. In her downtime, Jackie enjoys hiking, reading, and most importantly spending time with her daughter Avery, 11, and son Parker, 9. Jackie also is a board member of Chrysalis, a nonprofit helping people in abusive situations. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Listen to previous episodes of this mini-series: https://hmapr.com/in-the-house-with-melanie-green/ ("In The House With ... Melanie Green of Fish & Richardson") https://hmapr.com/in-the-house-with-samantha-gulick/ ("In The House With ... Samantha Gulick of Harrah's Ak-Chin Casino") https://hmapr.com/in-the-house-with-laurie-munn/ ("In The House With ... Laurie Munn of Mercy Care") Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications. https://www.linkedin.com/in/melaniesgreen/ (Melanie Green) loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at https://www.fr.com/ (Fish & Richardson), a premier intellectual property and litigation law firm. With over 20 years of experience in the legal marketing industry, Melanie is an industry leader on client feedback programs and frequent speaker on law firm change management and operations strategies. Prior to joining Fish, Melanie was the chief client development officer at a global full-service firm, where she helped navigate two of the largest law firm combinations over the last decade. Read Abbie Fink's blog post for this episode: https://hmapr.com/in-the-house-with-melanie-green/ ("Law firm marketing is more than just appetizers.") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/why-law-firms-value-public-relations/ ("Why Law Firms Value Public Relations") by Scott Hanson https://hmapr.com/book-review-perfect-pitch/ ("Book Review – Perfect Pitch") by Abbie Fink https://hmapr.com/become-thought-leader/ ("How do you become a thought leader?") by Alison Bailin Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah's Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with https://www.caesars.com/ (Caesars Entertainment) in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She then became the Marketing Campaign Supervisor for Horseshoe Baltimore in July 2016. Sam was promoted to Marketing Campaign Manager for Harrah's North Kansas City in 2017 and then manager for both Harrah's and Horseshoe Council Bluffs. She joined Harrah's Ak-Chin as the Database Marketing & Advertising manager in October 2019 and is currently the Director of Marketing after her promotion in October 2021. When she's not busy working, Sam enjoys hiking and paddle boarding with her husband Ben and their two dogs Maya and Captain. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/what-should-you-look-for-in-a-public-relations-agency/ ("What Should You Look for in a Public Relations Agency?") by Alison Bailin https://hmapr.com/what-makes-a-good-client/ ("What Makes a Good Client?") by Abbie Fink https://hmapr.com/23818-2/ ("Celebrating a Diverse Client Roster as HMA Turns 40") by Abbie Fink https://hmapr.com/where-do-clients-come-from/ ("Where Do Clients Come From?") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when and how to take a stand in a contentious media environment, including how to talk to your internal teams about challenging topics. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/more-than-a-statement/ ("More Than a Statement") by Autumn Jarrett https://hmapr.com/now-be-authentic/ ("Now is the Time to Be Authentic") by Annelise Krafft Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/is-authenticity-overlooked/ ("Is Authenticity Overlooked?") by Scott Hanson https://hmapr.com/now-be-authentic/ ("Now Is the Time to be Authentic") by Annelise Krafft https://hmapr.com/tipfortuesday-what-is-leadership-3/ ("What is Leadership?") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners – the value of feedback, the information we can glean from the reviews, and more importantly, what the business owner can and should do with that information. Read Abbie Fink's blog post for this episode: https://hmapr.com/is-it-worth-it-to-ask-for-online-reviews/ ("Is It Worth It To Ask for Online Reviews?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/fake-reviews-could-cost-you/ ("Fake Reviews Could Cost You") by Abbie Fink https://hmapr.com/bookclub-manipurated/ ("#BookClub – Manipurated") by Abbie Fink https://hmapr.com/customer-always-right/ ("Is the Customer Always Right?") by Rachel Brockway Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

Abbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. Learn more at https://www.mercycareaz.org/ (MercyCareAZ.org). Read Abbie Fink's blog post for this episode: https://hmapr.com/in-the-house-with-laurie-munn/ ("In The House With ... Laurie Munn") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/what-makes-a-good-client/ ("What Makes a Good Client?") by Abbie Fink https://hmapr.com/23818-2/ ("Celebrating a Diverse Client Roster as HMA Turns 40") by Abbie Fink https://hmapr.com/where-do-clients-come-from/ ("Where Do Clients Come From?") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the https://prgn.com/ (Public Relations Global Network), which celebrates its 30th anniversary this year. Read Abbie Fink's blog post for this episode: https://hmapr.com/collaboration-best-practices-are-benefits-of-the-prgn-network/ ("Collaboration, Best Practices Are Benefits of the PRGN Network") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/local-and-national-public-relations/ ("What is the Difference Between Local and National Public Relations?") by Abbie Fink https://hmapr.com/unmatched-resources-pr-network/ ("Unmatched Resources of a PR Network") by Scott Hanson https://hmapr.com/how-prgn-got-started/ ("How PRGN Got Started") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

The "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators. Read Abbie Fink's blog post for this episode: https://hmapr.com/communications-remains-front-and-center-in-the-workplace/ ("Communications Remains Front and Center in the Workplace.") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/creating-an-innovative-and-authentic-workplace/ ("Creating An Innovative and Authentic Workplace") by Abbie Fink https://hmapr.com/two-years/ ("Two Years") by Abbie Fink https://hmapr.com/whats-your-story/ ("What's Your Story?") by Abbie Fink https://hmapr.com/candy-bar-personality-test/ ("The Candy Bar Personality Test") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards? Read Abbie Fink's blog post for this episode: https://hmapr.com/have-we-ever-compromised-our-integrity/ ("Have We Ever Compromised Our Integrity?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/how-to-build-a-crisis-management-strategy-for-social-media/ ("How to Build a Crisis Management Strategy for Social Media") by Justin Liggin https://hmapr.com/crisis-communications-social-media-age/ ("Crisis Communications in the Social Media Age") by Abbie Fink https://hmapr.com/what-is-integrity/ ("What is integrity?") by Abbie Fink https://hmapr.com/should-you-be-held-accountable/ ("Should You Be Held Accountable?") by Abbie Fink https://hmapr.com/learned-years-graduates/ ("What I Learned From This Year's Graduates") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

Welcome to episode 23 to the Latin Wealth podcast. On today's episode we had the pleasure of having Madeline Familia on the podcast! Madeline is a Puerto Rican-Dominican Publicist who is based out of NYC. She is the founder of Creative Voices PR, a marketing Communications + Public Relations Agency and has been Featured on FORBES, NBC News, USA Today and some other major publications! Join our Patreon community: https://www.patreon.com/latinwealth Follow us on IG: @latinwealth Email for questions, inquiries or concerns: latinwealthpodcast@gmail.com

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jon Goldberg, founder of Reputation Architects Inc., about the importance of content in establishing your reputation. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and risk management advisory firm focused on building, protecting and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement. He founded the firm in 2009 after more than 25 years as an advisor to top corporate executives, a senior leader at some of the world's most prominent communications firms and a front-line spokesman for major corporations and non-profit organizations. Over the years, Jon has helped clients in virtually every industry build reputational equity, inoculate against crises and transform adverse situations into opportunities to demonstrate leadership and integrity. His experience spans everything from government investigations, public health emergencies, activist attacks, labor disputes, employee matters and unanticipated executive transitions, to cybersecurity incidents, corporate and executive misbehavior, product safety and risk communication issues, complex litigation, corporate reorganizations, workplace violence, chemical and environmental catastrophes and natural disasters. Before founding Reputation Architects, Jon was partner and leader of the Corporate Affairs and Reputation Risk Management practices of Porter Novelli, the international communications consultancy. Earlier, he was executive vice president and general manager at Edelman Public Relations Worldwide and Edelman's national director of crisis, litigation and risk communications, and served in senior client management roles at J. Walter Thompson. He began his public relations career as manager of corporate media relations for The Prudential Insurance Company. A frequent author, speaker and media commentator on reputation management and crisis communications, Jon is a member of the executive committee and former chair of the Public Relations Society of America's Counselors Academy, founding co-chair of PRSA's national civility task force and served as a director at- large of PRSA-NJ. Download Jon Goldberg's eBook, https://www.reputationarchitects.com/ebook-building-crisis-immunity-5-strategies-to-protect-your-reputation-and-create-a-stronger-more-crisis-resistant-enterprise/ ("Building Crisis Immunity: 5 Strategies to Protect your Reputation and Create a Stronger, More Crisis-Resistant Enterprise") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/planning-unexpected-five-best-practices-risk-management/ ("Planning for the Unexpected: Five Best Practices for Risk Management") by Keri McIntosh https://hmapr.com/crisis-communications-social-media-age/ ("Crisis Communications in the Social Media Age") by Abbie Fink https://hmapr.com/how-to-build-a-crisis-management-strategy-for-social-media/ ("How to Build a Crisis Management Strategy for Social Media") by Justin Liggin https://hmapr.com/can-omitting-key-information-cause-crisis/ ("Can omitting key information cause a crisis?") by Abbie Fink https://www.reputationarchitects.com/12-key-habits-to-strengthen-your-online-reputation/ ("12 Key Habits to Strengthen Your Online Reputation") by Reputation Architects Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of...

Across the globe, distrust is on the rise. People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow. In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the latest research on trust and what the public wants from executives and other business leaders. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://www.edelman.com/trust/2022-trust-barometer (The 2022 Edelman Trust Barometer) "https://hmapr.com/how-can-brands-build-trust-for-the-new-normal/ (How Can Brands Build Trust for the New Normal?)" by Autumn Jarrett "https://hmapr.com/building-brand-trust/ (Building a Brand with Trust)" by Marissa Baker "https://hmapr.com/trusted-news-sources/ (Trusted News Sources)" by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

When Instagram was purchased by Facebook for one billion dollars in 2012, the world's collective jaw dropped to the floor. Traditional business analysts couldn't imagine that a relatively young company with only 13 employees, who's sole product was a a picture sharing app, could be that valuable. Fast forward ten years and Instagram is, for many in the 18 to 45 year old set, the undisputed champion of social media apps. Every day, people are posting millions and millions of pictures--carefully curated, of course--of their lives, their products, their work, etc. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about Instagram's place in business communication today and what the future might hold for the world's favorite photo sharing app. Read Abbie Fink's blog post for this episode: https://hmapr.com/grow-your-brand-with-instagram/ ("Grow Your Brand with Instagram") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/tip-for-tuesday-how-to-boost-engagement-on-tik-tok-and-instagram/ ("How to boost engagement on Tik Tok and Instagram") by Autumn Jarrett https://hmapr.com/how-to-maximize-instagram/ ("How to Maximize Instagram") by Autumn Jarrett https://hmapr.com/instagram-hashtags-less/ ("Instagram Hashtags: Less Is More") by Breanne Krager Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Twitter as a platform for business communication and how brands can engage in 2022. Read Abbie Fink's blog post for this episode: https://hmapr.com/grow-your-brand-on-twitter/ ("Grow Your Brand on Twitter") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/how-to-use-twitters-trending-topics-for-your-twitter-strategy/ ("How to Use Twitter's Trending Topics for Your Twitter Strategy") by Autumn Jarrett https://hmapr.com/twitter-valuable-tool-todays-journalists/ ("Twitter is a Valuable Tool for Today's Journalists") by Abbie Fink https://hmapr.com/lessons-to-learn-from-the-big-game/ ("Lessons to Learn From the Big Game") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

Dhomonique Murphy (Dhomonique.com) is a 3x Emmy Award Winning Television Personality, Professional Motivational Speaker, Bestselling Author, Entrepreneur and Spokesmodel. She was named “Most Photogenic” at Mrs. America(n) 2021 and was crowned Mrs. Virginia American 2020. Dhomonique has appeared on big stages across the nation from New York to California – and everywhere in between. She has been featured on The Steve Harvey Show, NBC, HSN, and countless radio, print, and local television platforms. She is also the recipient of the coveted Salute to Excellence Award from the National Association of Black Journalists—a nationally recognized award. Dhomonique is the Founder and President of Media Mastery Now, LLC (MediaMasteryNow.com); America's premiere media training agency that helps subject matter experts, industry professionals, public figures and law enforcement agencies polish their image, build authority and land positive media coverage. She also helps these experts craft unforgettable stories behind their brands and helps law enforcement nationwide improve in 4 key areas: risk management, critical incident response, strengthening community relations, repositioning and polishing departments' images. Dhomonique is Co-founder and President of The Luxure Group (LuxureGroup.com), a highly regarded Public Relations+ Agency with deep connections in the industry. With offices in New York, Chicago, Washington D.C. & Atlanta, she and her team are here to help bold brands make a BIG mark. Dhomonique is the Founder and President of Dhomonique Murphy Productions, a full-service video production company that helps brands and companies tell unbelievable stories though video. Dhomonique and her team have a combined 37 Emmy awards for their work. Dhomonique is the Founder and President of The Right Method, LLC (TheRightMethod.com) where she interviews some of the world's most notable business icons and motivators. She conducts the interviews inside the living rooms of these individuals to learn their secrets of success. Thank you to our sponsors Findlay Volvo Las Vegas https://www.findlayvolvocarslv.com/ Samaritans Feet https://www.justgiving.com/fundraising/KellyCardenas?utm_medium=email&utm_source=ExactTarget&utm_campaign=20220105_ Pinks4Cancer https://recycling4acure.org/ Cardenas Law Group https://cardenaslawgroup.com/ Squeeze Dried https://squeezedried.com/ PAUL MITCHELL HAIR CARE DELIVERED TO YOUR DOOR STEP https://store.kellycardenassalon.com/collections/all-products BLING SHINE SERUM-The #1 seller of over 15years and the only product to be endorsed by my MAMA! https://store.kellycardenassalon.com/products/kelly-cardenas-salon-bling?_pos=1&_sid=6a4a4c2b4&_ss=r WEBSITE https://www.kellycardenas.com/ EXECUTIVE PRODUCER MADDOX CARDENAS

In this episode of Copper State of Mind, Abbie Fink and Dr. Adrian McIntyre talk about business communication on Facebook and whether the platform is still relevant in 2022. Read Abbie Fink's blog post for this episode: https://hmapr.com/how-to-grow-your-brand-on-facebook/ ("How to Grow Your Brand on Facebook") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/three-tips-for-generating-leads-on-facebook/ ("Three Tips for Generating Leads on Facebook") by Justin Liggin https://hmapr.com/what-is-facebook-reach/ ("What is Facebook Reach?") by Autumn Jarrett https://hmapr.com/what-do-consumers-expect-from-brands-online/ ("What Do Consumers Expect From Brands Online?") by Justin Liggin Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of LinkedIn as a content platform and why all business leaders should have a LinkedIn strategy in 2022. Connect with Abbie on LinkedIn: https://www.linkedin.com/in/abbiesfink (https://www.linkedin.com/in/abbiesfink) Connect with Adrian on LinkedIn: https://www.linkedin.com/in/adrianmcintyre/ (https://www.linkedin.com/in/adrianmcintyre/) Read Abbie Fink's blog post for this episode: https://hmapr.com/grow-your-brand-on-linkedin/ ("Grow Your Brand on LinkedIn") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/what-should-your-business-post-on-linkedin/ ("What Should Your Business Post on LinkedIn?") by Justin Liggin https://hmapr.com/how-to-wow-your-audience-with-linkedin-video/ ("How to Wow Your Audience with LinkedIn Video") by Autumn Jarrett https://hmapr.com/linkedin-social-media-fortune-500/ ("LinkedIn Most Popular Social Media Network for Fortune 500 companies") by Abbie Fink https://hmapr.com/how-to-do-digital-communications-like-a-pro/ ("How to do Digital Communications like a Pro") by Autumn Jarrett Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

As the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian talk about digital trends that are continuing into 2022. Read Abbie Fink's blog post for this episode: https://hmapr.com/trends-in-digital-for-the-new-year/ ("Trends in Digital for the New Year") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/how-good-is-your-digital-marketing-strategy-part-one/ ("How Good is Your Digital Marketing Strategy? – Part One") by Abbie Fink https://hmapr.com/how-good-is-your-digital-marketing-strategy-part-two/ ("How Good is Your Digital Marketing Strategy? – Part Two") by Abbie Fink https://hmapr.com/how-good-is-your-digital-marketing-strategy-part-three/ ("How Good is Your Digital Marketing Strategy? – Part Three") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

One thing we know about the future is that it's unpredictable. But here we are with some predictions about issues that will continue to impact our lives and work in 2022, as well as the public relations and media-related implications of these trends. Read the full article for more insights from members of the Public Relations Global Network: https://prgn.com/prgnfuture/pr-predictions-for-2022-from-the-best-comms-pros-around-the-globe/ (https://prgn.com/prgnfuture/pr-predictions-for-2022-from-the-best-comms-pros-around-the-globe/) Read Abbie Fink's blog post for this episode: https://hmapr.com/what-does-the-future-hold/ ("What Does the Future Hold?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

How does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback? The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are. No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that? Since employees play a critical role in an organization's success, effective internal communication is key. It is extremely important to measure your communication effectiveness and especially the link between communication initiatives and business results. Read Abbie Fink's blog post for this episode: https://hmapr.com/how-your-employees-lead-to-your-success/ ("How Your Employees Lead to Your Success") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/effective-employee-communications-possible/ ("Is Effective Employee Communications Possible?") by Alison Bailin https://hmapr.com/employees-as-brand-ambassadors/ ("Employees as Brand Ambassadors") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

For many companies, Q4 means strategic planning and budgeting for the upcoming year. It's the perfect time to consider contracting with a public relations firm to develop and implement public relations and marketing programs for your organization. Whether big or small, for profit or not-for-profit, outside consulting services can be a valuable asset to your organization. But not every public relations firm is a good fit for you, and you're not a good fit for every PR agency. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share some thoughts about how to approach the contracting process. Read Abbie Fink's blog post for this episode: https://hmapr.com/how-to-hire-a-pr-agency-in-arizona/ (How to Hire a Public Relations Agency in Arizona). HMA Public Relations is the oldest continuously operating PR firm in Arizona and a founding member of the Public Relations Global Network. Feel free to contact us when you are ready to hire outside public relations counsel: https://hmapr.com/contact/ (https://hmapr.com/contact/) Additional Resources https://hmapr.com/onboarding/ (New Client Onboarding at HMA Public Relations) https://hmapr.com/what-makes-a-good-client/ ("What Makes a Good Client?") by Abbie Fink https://hmapr.com/makes-good-client/ ("What Makes A Good Client?") by Scott Hanson https://hmapr.com/should-we-be-educating-our-clients-about-public-relations/ ("Should We Be Educating Our Clients About Public Relations?") by Abbie Fink Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.”

In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about visual storytelling with Paul M Bowers. They discuss the nature of the relationship between the creative and the agency, choosing a creative person who is invested in the success of the agency as well as their own gig, and building an ongoing understanding over time. They also talk about the "secret sauce" in a photo or video shoot: the ability of the photographer to coach and create an environment of safety for subjects with whom they're working, how to direct, how to create the best “performance” from the subject, especially those for whom photography/video is uncomfortable. Paul M Bowers describes himself as "an incorrigible multi-hyphenate with a 30+-year history helping people sell products, services, and ideas using photography and video." You can see Paul's work on his https://www.paulmbowers.com/ (website) and connect with him on https://www.linkedin.com/in/paulmbowers/ (LinkedIn) and https://www.facebook.com/paulmbowers (Facebook). Read Abbie Fink's blog post for this episode: https://hmapr.com/is-a-picture-really-worth-a-thousand-words/ ("Is a Picture Really Worth a Thousand Words?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/tips-for-brands-creating-visual-content/ ("Tips for Brands Creating Visual Content") by Justin Liggin https://hmapr.com/picture-worth-thousand-words/ ("A Picture is Worth a Thousand Words") by Abbie Fink https://hmapr.com/reaching-your-target-audience-is-essential/ ("Reaching Your Target Audience is Essential") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question? In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) help executives and their teams to think this through, because the right podcast strategy for YOU might not be the obvious one. (Most "how to start a podcast" advice is for indie creators, not business or nonprofit leaders.) Abbie & Adrian talk about why there's no "one size fits all" strategy for driving business results with a podcast. Adrian explains the 4 "results levers" a podcast can pull -- in different combinations, depending on your objectives -- and gives examples for different business types: Reach Reputation Relationships Revenue Read Abbie Fink's blog post for this episode: https://hmapr.com/podcast-communications-strategy/ ("Should You Incorporate a Podcast into Your Communications Strategy?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/do-you-listen-to-podcasts/ ("Do You Listen to Podcasts?") by Abbie Fink https://hmapr.com/podcasting-art-story/ ("Podcasting – The Art of Story") by Abbie Fink https://hmapr.com/embrace-technology/ ("Learning to embrace technology") by Abbie Fink Podcast statistics from https://www.edisonresearch.com/the-infinite-dial-2021-2/ (The Infinite Dial 2021) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk with https://www.linkedin.com/in/olsoncomm/ (Michelle Olson), APR, chair of the https://www.prsa.org/ (Public Relations Society of America), the nation's leading professional organization serving the communications community. With nearly 30,000 members, PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career. Michelle began her tenure as national chair of PRSA in January 2021, having previously served on the national board of directors and as a leader at the chapter and regional levels. As chair, Michelle aims to help equip PR practitioners to identify and combat mis/dis/malinformation, break down barriers for diverse students and professionals to enter the industry, and set the tone for civil discourse across the country. With more than 30 years in public relations and integrated marketing, Michelle has served clients across the U.S. and internationally, and has significant experience in corporate communications and issues management across industries. She is managing partner of Lambert, a full-service integrated communications firm with offices in Michigan, New York, Houston and Arizona. The nationally recognized firm works with clients ranging from global brands to emerging leaders in a variety of industries including automotive and mobility, consumer, education, financial, B2B, and food and beverage. Michelle leads the firm's automotive and mobility practice. PR News named Michelle to the 2020 and 2021 classes of the Top Women in PR. She was named one of Arizona's Most Influential Women in Business by BizAZ Magazine in 2018 and in 2003, she received the Phoenix PRSA chapter's prestigious PERCY Award for her achievements in the public relations industry. Michelle is a past chair of Counselors Academy, PRSA's international section for agency owners and leaders and served for two years as an advisor and mentor to the organization's nearly 10,000-member student body, PRSSA, providing counsel to its national committee. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://voices4everyone.prsa.org/ (Voices4Everyone) by PRSA https://hmapr.com/prsa-combat-misinformation/ ("How To Combat Misinformation") by Scott Hanson https://hmapr.com/control-misinformation/ ("How to Control Misinformation") by Annelise Krafft https://hmapr.com/fake-news-crisis/ ("Are you being fed fake news during the coronavirus crisis?") by Marissa Baker "What is “News Literacy” in This Age of “Fake News?" by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

The phrase "brand ambassador" has become something of a buzzword these days, and who better to represent your brand than the people who work for you? In theory, it's a great concept. But in practice, many business leaders struggle with finding high-quality employees and training them to be effective brand advocates. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about internal and external communications, culture, and what it takes for your employees to become your best brand advocates. Read Abbie Fink's blog post for this episode: https://hmapr.com/employees-as-brand-ambassadors/ ("Employees as Brand Ambassadors") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/effective-employee-communications-possible/ ("Is Effective Employee Communications Possible?") by Alison Bailin https://hmapr.com/what-makes-a-good-employee/ ("What Makes a Good Employee?") by Abbie Fink https://hmapr.com/internal-vs-external-crisis-communications/ ("Internal vs. External Crisis Communications") by Rachel Brockway https://hmapr.com/you-cant-not-communicate/ ("You Can't NOT Communicate") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

After 18 months of the Covid-19 pandemic, an increasing number of people are attending in-person business events. From media events and brand activations to industry conferences and local networking opportunities, we're seeing a gradual return to the public sphere. But many questions remain. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share their thoughts on attending in-person events. How do we make decisions about which events to attend? What health and safety protocols are hosts and venues putting in place, and how are they being communicated? Has the nature of small talk changed? Are business cards still relevant now that we've pretty much embraced all things virtual? Read Abbie Fink's blog post for this episode: https://hmapr.com/business-networking-is-still-relevant/ ("Business Networking is Still Relevant.") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/new-normal/ ("How to Smoothly Transition Back to 'Normal'") by Marissa Baker https://hmapr.com/communicating-your-reopening/ ("Communicating Your Reopening") by Justin Liggin https://hmapr.com/are-you-vaccinated/ ("Are You Vaccinated? and Other Business Protocols") by Abbie Fink https://hmapr.com/are-business-cards-still-relevant/ ("Are Business Cards Still Relevant?") by Marissa Baker https://hmapr.com/maximize-industry-luncheons/ ("How to Maximize Industry Luncheons") by Scott Hanson https://hmapr.com/great-conversation-starters/ ("Great Conversation Starters") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

What makes someone a good candidate for a job at a public relations firm or a role in communications or marketing at a business or non-profit? As the nature of work and careers continues to evolve, it turns out that the "obvious" answers to this question aren't always the best ones. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about the essential skills for anyone seeking to work as a "modern-day communicator" and what it takes to be successful in a PR or communications role, whether in-house or at an agency. Read Abbie Fink's blog post for this episode: https://hmapr.com/creativity-curiosity-and-craft-what-you-need-to-get-a-job-in-public-relations/ ("Creativity, Curiosity, and Craft – what you need to get a job in public relations") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/name-predict-career-choice/ ("Can Your First Name Predict Your Career Choice?" by Abbie Fink) https://hmapr.com/enriching-pr/ ("Enriching Your Career in Public Relations" by Marissa Baker) https://hmapr.com/10-great-careers-for-women-who-want-a-life/ ("10 Great Careers for Women Who Want a Life" by Abbie Fink) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

It's important to keep your messaging and social media marketing consistent with your brand values and company goals. But how do you do this in a world where every employee, customer, client, and vendor is active on their own social media accounts? What social media policies should your organization have in place in 2021, when the lines between personal and professional are blurred more than ever? What strategies should you use to coordinate your communication across all channels? What are the essential steps in putting together a social media strategy to create content that will inform and engage your audience? In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about social media strategies, policies, and pitfalls from the public relations agency's point-of-view. Read Abbie Fink's blog post for this episode: https://hmapr.com/social-media-strategy-policies-and-pitfalls/ ("Social Media Strategy, Policies, and Pitfalls") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/why-you-need-an-effective-social-media-strategy/ ("Why You Need an Effective Social Media Strategy") by Autumn Jarrett https://hmapr.com/ok-workplace-monitor-social-media-feed/ ("Is it ok for the workplace to monitor your social media feed?") by Abbie Fink https://hmapr.com/pitfalls-business-engaging-social-media/ ("What are the Pitfalls that Businesses Face When Engaging in Social Media?") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

The Olympic Games are not just international sporting events. They have become a platform for discussions about branding, sponsorship, sportsmanship, politics, nationalism, and many other important topics. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share their thoughts on the Olympics and the lessons we can all learn about teamwork, mental health, and striving to do better together by facing our challenges with grace. Read Abbie Fink's blog post for this episode: https://hmapr.com/the-olympics-is-about-more-than-athletics/ ("The Olympics is About More Than Athletics") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/business-lessons-we-can-learn-from-the-olympics/ ("Business Lessons We Can Learn From the #Olympics") by Abbie Fink https://hmapr.com/the-olympics-bringing-the-world-together/ ("The Olympics – Bringing the World Together") by Abbie Fink https://hmapr.com/olympiad-just-another-day-for-pr-pros/ ("Olympiad: Just Another Day For PR Pros") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

Common sense is increasingly uncommon. And when it comes to the media, there's a lot of common nonsense that circulates all too easily, making it harder and harder for ordinary, well-intentioned folks to find reliable sources of accurate information about the issues we face today. “Media literacy” is more important – and more elusive – than ever. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) are joined by https://www.linkedin.com/in/ilana-lowery/ (Ilana Lowery) of Common Sense Media, a nonprofit 501(c)(3) organization committed to helping kids and families thrive in a world of media and technology. Read Abbie Fink's blog post for this episode: https://hmapr.com/is-it-okay-to-be-skeptical-when-consuming-the-news/ ("Is It Okay To Be Skeptical When Consuming The News?") Featured Guest https://www.commonsensemedia.org/offices/arizona#/bio/ilana-lowery (Ilana Lowery) is Arizona Director of https://www.commonsense.org (Common Sense). The former editor-in-chief of the Phoenix Business Journal, she retired from the daily business publication in June 2018 after 23 years as a key leader. The Chicago native also served as managing editor of the paper. She joined as a reporter and projects editor in 1995. As a reporter she covered nonprofits, finance, real estate, retail, travel, aviation, tourism, and sports business. Prior to the Business Journal, she was an editor for Independent Newspapers Inc., a community newspaper chain based in Scottsdale. Before moving to the Valley in 1989, Ilana served as a reporter and editor for Pulitzer Newspapers in Chicago. Ilana is also an associate professor at Arizona State University's Walter Cronkite School of Journalism and Mass Communications. She recently served on the advisory board for the Jewish News of Greater Phoenix and is a member of the Society of Professional Journalists, the Arizona Press Club, and the Arizona Newspaper Association, which in 2015 presented her with the Order of the Silver Key, an honor for journalists who have been in the profession for 25 years or more, contributed to the journalism profession both locally and nationally, and inspired fellow journalists. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/get-smart-news/ ("Get Smart About News") by Scott Hanson https://hmapr.com/social-media-harmful/ ("How harmful is social media?") by Marissa Baker   https://www.commonsensemedia.org/blog/news-literacy-101 ("News Literacy 101") by Common Sense Media https://www.commonsensemedia.org/news-and-media-literacy ("News & Media Literacy") by Common Sense Media Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

Getting publicity for your toy business can seem like a daunting task at first. Imposter syndrome is often the culprit preventing many toy entrepreneurs from getting their name and toy products a well-deserved spotlight. Having been featured on NBC's Access Daily, interviewed by Marie Forleo, and Amy Porterfield, I have a few tricks up my sleeve to teach you about getting media coverage. By the end of today's episode, you'll have the tools you need to start highlighting and pitching your creative business to get major publicity. There are no shortcuts here, no quick wins, but there is a simple process that when done correctly will help you build a business that media outlets and public figures WANT to talk about.  This episode will highlight the importance of creating a content library of what you know, create, and believe in so that you form a clear identity and perspective that is easy for the masses to relate to. If you're curious how I manage to land feature after feature and help my students do the same, then listen in to this episode.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/81

It's more important than ever to become "news literate" and to develop the critical thinking skills needed to evaluate the sources of our information. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about news literacy, "fake news," and the responsibility we all have to be smart, active consumers of news and information. Read Abbie Fink's blog post for this episode: https://hmapr.com/why-it-is-important-to-be-news-literate/ ("Why it is Important to be News Literate") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/prsa-combat-misinformation/ ("How To Combat Misinformation")  https://hmapr.com/how-can-games-enhance-news-literacy/ ("How Can Games Enhance News Literacy?") https://hmapr.com/news-literacy-age-fake-news/ ("What is 'News Literacy' in This Age of 'Fake News'?") https://hmapr.com/trusted-news-sources/ ("Trusted News Sources") Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

Whether you're a celebrity, a CEO, or a regular ol' person just going about your business, there's a good chance you've had to apologize at least once or twice in your life. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about the art of apologizing in a sincere and meaningful way -- and why so many people (ourselves included) struggle to do this well. Read Abbie Fink's blog post for this episode: https://hmapr.com/is-it-enough-to-just-say-youre-sorry/ ("Is it Enough to Just Say You're Sorry?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/pitfalls-business-engaging-social-media/ ("What are the Pitfalls that Businesses Face When Engaging in Social Media?" by Abbie Fink) https://hmapr.com/crisis-communication-youtube/ ("Crisis communication in the time of YouTube" by Annelise Krafft) https://hmapr.com/united-airlines-dog-disaster/ ("United Airlines Dog Disaster" by Breanne Krager) https://hmapr.com/hm-fire/ ("H&M Under Fire" by Breanne Krager) https://hmapr.com/a-tip-for-tuesday-talk-aint-cheap/ ("A Tip for Tuesday – Talk Ain't Cheap!" by Alison Bailin) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

Public relations, or PR, is a helpful tool that founders can use as a force multiplier to build credibility and increase their reach.In this podcast episode, Tania speaks with a public relations expert, Jonathon Narvey, about his entrepreneurial journey and how to grow your business faster through PR strategies, whether you have the budget to hire a PR firm or want to find DIY inspiration.Jonathon Narvey is the Founder & CEO of Mind Meld PR Inc. Mind Meld PR is a Public Relations Agency in Vancouver, B.C., serving clients in the USA and Canada. They work with innovative startups and scale-ups in SaaS, AI, EdTech, HealthTech, CleanTech, FinTech and more.As a reporter covering the tech scene, he learned the craft of storytelling. Now in PR, Jonathon and his team use those skills to earn media coverage for innovative tech companies."Public relations is a subset of marketing that is a force multiplier for your overall marketing. So actually PR is not, absolutely not, the first thing that your company would invest in ... Once you've got some traction, you got some money ... now you can throw money at PR and this is going to be the force multiplier. It's the pouring gas on the fire that you've already lit and helping you scale up quicker." - Jonathon NarveyWe discuss in this episode with Jonathon:Why Jonathon believes there are two reasons why people become entrepreneurs and why he chose entrepreneurship. (4:31) How Jonathon started his entrepreneurial journey by relying on key relationships and people in his life. (6:28)How a touch technique from Star Trek became a metaphor for Jonathon's business. (8:36)Why it's important to go after a niche and how Jonathon found his for Mind Meld PR. (10:29)What public relations involve. (12:25)The business benefits of PR. (14:24)The difference between marketing, advertising and PR. (15:03)How social media fits into a PR strategy. (16:46)How to choose stories about your business if you want DIY PR. (18:26)Jonathan's advice on what you can do right now to make your business stand out. (21:11)Why PR remains an effective strategy despite a growing trend to mistrust the media. (24:53)How a shift from the big players in the media to alternative media opens up more opportunities for founders. (27:12)What Jonathon predicts for the future of PR post-pandemic. (28:07)Jonathan's tips on having conversations and managing expectations with clients. (30:34)The communication habits Jonathon and his team use to connect, plan and improve. (33:11)What Jonathon has observed after years of interviewing successful tech entrepreneurs. (35:13)How to connect with Jonathon. (36:51)Full show notes, the transcript, resources and how you can connect with Jonathon, can be found here: https://www.startingadvantage.com/39Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. See acast.com/privacy for privacy and opt-out information.

When a company has a problem, a breakdown, a crisis -- something goes wrong and the whole world is talking about it -- it's often said that they have a PR problem. But what if that whole situation could have been avoided? And what if including your communications pros earlier in the conversation could have prevented all of that?  In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about why executives should make sure their marketing, communications, and public relations team has a seat at the table. Read Abbie Fink's blog post for this episode: https://hmapr.com/why-you-want-your-public-relations-team-at-the-table/ ("Why You Want Your Public Relations Team at the Table") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/pr-problem-operational-issue/ ("PR Problem or Operational Issue?" by Abbie Fink) https://hmapr.com/guest-post-what-is-pr/ ("What is PR?" by Andrea Meyer) https://hmapr.com/should-we-be-educating-our-clients-about-public-relations/ ("Should We Be Educating Our Clients About Public Relations?" by Abbie Fink) https://hmapr.com/funfactfriday-common-myths-in-public-relations/ (Common Myths in Public Relations" by Marissa Baker) Related Episode: https://www.copperstateofmind.show/episode/community-relations-giving-back-is-good-business ("Community Relations: Giving Back is Good Business") Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) discuss the pitfalls and possibilities of social media for marketing and corporate communications in 2021. Someone posed the question the other day—are you really a business if you don't engage on social media? Good question. Social media connects us with the world at large. Social media can replace email. For many people, social media is their only source of news. And it is no doubt a worthwhile tool for any company that wants to engage with its customers and potential customers. Or is it? There is not a day that goes by that an ill-timed Tweet or insensitive Facebook post sends a business' social media team into overdrive, requiring them to apologize, rephrase or re-do in order to take back control of the narrative. Any business using social media must do everything it can to ensure the right message reaches the right audience at the right time—and for the right reasons. When this fails, major problems will arise, and the negative impact will probably be amplified by the ability of social media posts to spread rapidly to an increasingly connected, global audience. Read Abbie Fink's blog post for this episode: https://hmapr.com/csom-social-media/ ("Is Social Media a Blessing or Curse for Corporate Communications?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/should-your-ceo-be-on-social-media/ ("Should your CEO be on Social Media?" by Abbie Fink) https://hmapr.com/how-to-talk-to-your-audience-on-social-media/ ("How to Talk to Your Audience on Social Media" by Autumn Jarrett) https://hmapr.com/social-media-campaigns-showing-authentic-humor/ ("Social Media Campaigns Showing Authentic Humor" by Marissa Baker)  https://hmapr.com/how-to-build-a-crisis-management-strategy-for-social-media/ ("How to Build a Crisis Management Strategy for Social Media" by Justin Liggin) https://hmapr.com/social-media-posts-matter/ ("Social Media Posts Matter" by Scott Hanson) https://hmapr.com/category/social-media-2/ (More articles on social media by the HMA Public Relations team) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

Ruthann Bowen started her career in public relations, which was a natural fit given her personality and interests. After a twenty-year hiatus to raise her children, she decided to get back into the workforce by starting her own agency. A few years in, Ruthann realized just how much the industry had changed during her absence. The daunting task of building relationships from scratch, coupled with the challenges of being a generalist, caused her to rethink her approach. During this time, her involvement with a web design project for a local school sparked a new idea for her business.In 2018, Ruthann rebranded her company as Wix DesignHer, a full-service web design and consulting business, which utilizes the Wix development platform. As her company evolved, Ruthann further refined her niche by targeting female entrepreneurs who strongly resonated with her design and communication style. By focusing her services and building expertise in one core area, Ruthann has been able to develop a recognizable brand and loyal following. And for those do-it-yourselfers out there, she recently wrote a book titled “The Female Entrepreneur’s Guide to Creating Your Own Website in a Weekend.” If you have any questions or if you’d like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I’m doing. It means a ton!YOU CAN REACH ME AT:Website: https://www.proprietorsofpittsburgh.comInstagram: https://www.instagram.com/proprietorsofpittsburghpodcastFacebook: https://www.facebook.com/proprietorsofpittsburghpodcastLinkedIn: https://www.linkedin.com/in/darinvilanoPhone: 412-336-8247YOU CAN REACH RUTHANN BOWEN AT:Website: https://www.wixdesignher.comInstagram: https://www.instagram.com/wixdesignherFacebook: https://www.facebook.com/wixdesignherLinkedIn: https://www.linkedin.com/in/ruthann-bowen-0b9382107

Join the goddess world with Julietta and Allyson as they interview the ambitious Marisa Persad-Dibble and chat about the natural change of growing older and thus wiser, while enjoying the flow of life. Marisa is the owner and founder of Chatterbox of South Florida, a Digital Marketing and Public Relations Agency specializing in SEO, PPC, SMS, Web Design, Reputation Management, Social Media Management, Content Marketing, Email Campaigns, Affiliate Marketing and Video Content Creation.Marisa's most influential books: Don't Sweat the Small Stuff and It's All Small StuffMarisa's website: https://www.chatterboxofsouthflorida.com/ Marisa on Facebook: https://www.facebook.com/chatterboxofsouthflorida Marisa on Instagram: https://www.instagram.com/chatterboxofsouthflorida/?hl=en #motivation #coach #mindset #inspiration #mindfulness #selflove #personaldevelopment #love #mentalhealth #success #meditation #lifestyle #lifecoachingtips #leadership #loveyourself #healing #selfdevelopment #bhfypSubscribe To The Voices of The Goddess Channel HERE:https://www.youtube.com/channel/UCUoaguKw8KZtMtig1hSOJSAFollow The Voices of The Goddess:Facebook: https://www.facebook.com/Voices-of-the-Goddess-356165865475415Instagram: https://www.instagram.com/voicesofthegoddess/Voices of The Goddess with Julietta the Magical PT and Allyson a Holistic Nutritionist,  is a show that  supports modern day goddesses in developing their super powers and acquiring the tools they need to achieve all their desires. Join us each week as we interview amazing women in the community who share their insights and how they use their tools to make their dreams a reality. Allyson, a Michigander, moved to South Florida in 1993 with her fiancé, Nick. Married for 27 years with two children, Nicholas 24 and Lexi  21.  A SAHM for 24 years and now an empty nester, Allyson has discovered her true passion as a Holistic Nutritionist.Facebook: https://www.facebook.com/groups/healthylifestyleinandoutInstagram: https://www.instagram.com/allysonkmancini/?hl=enJulietta grew up in Wisconsin and graduated with a Physical Therapy degree from University of Wisconsin-Madison.  When not busy treating patients or teaching Voila Method in the US and internationally, she is making healing crystal art and jewelry, creating spiritual/healing paintings, or planning underground dining experiences. A contributing author in the best-selling book UNSTOPPABLE: Leverage Life Setbacks To Rebuild Resilience For Success. https://bodyandsoul-pt.com/   http://julietta.love/ https://soulcandycrystals.com/ https://www.facebook.com/TheMagicalPThttps://www.facebook.com/soulcandybyjuliettahttps://www.facebook.com/Juliettalove-108449684234840https://www.instagram.com/themagicalpt/https://www.instagram.com/soul_candy_/https://www.instagram.com/juliettadotlove/ 

We've all heard that it's not what you know, it's who you know. But when it comes to the media, especially in today's contentious political climate, it's hard to know who to know and even who to trust … let alone how to get them to trust you. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about why it's important to build relationships with the media and how to do it. If you want to earn media coverage and build real relationships with journalists and editors, you need to learn what makes each media outlet unique. What kinds of stories do they publish? Does a particular journalist have a specific beat? Is there any way to make your story more interesting and relevant to them? Find out what topics they cover, and don't waste their time with ideas that aren't a good fit.  Follow the journalists and media outlets you want to build relationships with on Twitter, LinkedIn, Facebook, YouTube, and other social media platforms. Read their articles, watch their news reports, and listen to them on the radio. Pro tip: use private Twitter lists to organize your feed and set up Google Alerts to get notified when relevant articles are published. Leave thoughtful, engaging comments when appropriate. Above all, be respectful of their time and their deadlines. Focus on what you can give, not what you can get. And remember that the best time to build relationship with the media is before you need them. Read Alison Bailin's blog post for this episode: https://hmapr.com/how-do-you-create-an-authentic-relationship-with-the-media/ ("How Do You Create an Authentic Relationship With the Media?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/category/media-monday/ (#MediaMonday) - searchable profiles of Arizona journalists published weekly by HMA Public Relations (2010-present) https://hmapr.com/will-old-fashioned-media-relations-ever-return/ ("Will Old Fashioned Media Relations Ever Return?" by Scott Hanson) https://hmapr.com/twitter-valuable-tool-todays-journalists/ ("Twitter is a Valuable Tool for Today's Journalists" by Abbie Fink) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

Is "influencer marketing" new? Do influencers make traditional public relations and marketing communications obsolete? These are questions https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) discuss in today's episode. Merriam-Webster defines influence as "the power or capacity of causing an effect in indirect or intangible ways." In marketing, the use of "influencers" existed long before the digital era. Any celebrity, athlete, public figure, or scientific expert who could influence a buyer's decision was (and is) considered an influencer. But the rise of social media influencers with their own audience or following -- usually on platforms such as Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, etc -- has begun to change the way companies and marketing agencies alike think about the marketing mix. Influencer marketing is a strategy and a tactic, not unlike other marketing communications tactics. You still have to have a good story to tell, good content to share, and a good understanding of your target audience. Read Abbie Fink's blog post for this episode: https://hmapr.com/csom-influencer-marketing/ ("Does Influencer Marketing Make Traditional Marketing Communications Obsolete?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/influencers-celeb-endorsement/ ("Is Influencer Marketing Just the New Celebrity Endorsement?" by Marissa Baker) https://hmapr.com/reaching-generation-z-in-2021/ ("Reaching Gen Z in 2021" by Justin Liggin) https://hmapr.com/mega-influencers-vs-micro-influencers/ ("Mega-Influencers vs. Micro-Influencers" by Autumn Jarrett) https://hmapr.com/influencer-report-insights/ ("Insights from Influencer Report" by Alison Bailin) https://hmapr.com/influencer-marketing-101/ ("Influencer Marketing 101 – Making Powerful Connections" by Rachel Brockway) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.

Giving back to the community is good for business. Whether through cash contributions, board or volunteer service, businesses that make a commitment to community will reap the benefits. Beyond the buzzwords like CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance), community relations is an essential part of public relations practice -- and a key corporate strategy for "do-good programming" that is mutually beneficial for the company and the community. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about the importance of community relations and giving back. Why should business leaders care about community relations? Is this a "nice-to-have" or a "need-to-have"? What are some best practices and common mistakes to avoid? Read Abbie Fink's blog post for this episode: https://hmapr.com/should-your-business-have-a-do-good-community-relations-strategy/ ("Should Your Business Have a ‘Do Good' Community Relations Strategy?") If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/our-work/community-relations/ (Community Relations at HMA Public Relations) https://hmapr.com/what-is-community/ ("What is Community?" by Abbie Fink)  https://hmapr.com/step-community-relations-effort/ ("How to Step Up a Community Relations Effort," by Scott Hanson) https://hmapr.com/what-does-your-community-really-think-of-your-business/ ("What Does Your Community Really Think of Your Business?" by Marissa Baker) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

Whether you are President of the United States or the president of a small business, managing media relations and fielding questions from journalists requires careful planning, preparation, and practice. There are tried and true communication tips and techniques everyone can use whether you are being interviewed by the media, addressing your investors, or communicating internally with your employees. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share media training strategies and examples to help YOU prepare to meet the press. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/win-press-conference/ ("Win the Press Conference," by Scott Hanson) https://hmapr.com/media-training-2020/ ("What is Media Training?" by Abbie Fink)  https://hmapr.com/what-are-key-messages/ ("What are Key Messages?" by Alison Bailin) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. Need some assistance with your interviews or presentations? HMA offers customized media training sessions designed to provide you with the expertise and know-how to share your organization's key messages across a variety of media platforms.  The show is recorded and produced in the studio of https://phx.fm (PHX.fm), the leading independent B2B online radio station and podcast studio in Phoenix.

HMA Public Relations is a full-service marketing communications and public relations agency. Founded in 1980, they are the oldest continuously operating PR firm in Arizona and celebrated their 40th year in 2020.  HMA Public Relations' capabilities are not limited to any industry, nor bound by geographic boundaries. In addition to their headquarters office in Phoenix, they are a founding member of the Public Relations Global Network, a comprehensive network of independent public relations firms around the globe. They are active members in the Public Relations Society of America's Counselors Academy, furthering a network of professionals across the country. Visit them online athttps://hmapr.com/ ( )https://hmapr.com (https://hmapr.com)  Scott Hanson, APR, Fellow PRSA, is president of HMA Public Relations. He has been with the firm since 1986. Recognized as an industry leader, he is among only 550 PR practitioners to be admitted to the Public Relations Society of America's distinguished College of Fellows and among only 20 percent of PR practitioners nationwide to have earned his Accredited in Public Relations certificate from the PRSA. He is also the author of “Who Is Gym?” an Arizona history book that captures the fascinating stories about the names behind high schools and their sports venues, and “What's Your Number?” a book about the stories behind the retired numbers at Arizona's high schools. Connect with Scott Hanson onhttps://www.linkedin.com/in/scotthansonapr ( LinkedIn) and https://twitter.com/hanner66 (Twitter).  Abbie S. Fink is vice president/general manager of HMA Public Relations and has been with the firm since 1993. Her varied marketing communications background includes skills in media relations, digital communications/social media strategies, special event management, community relations, issues management and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Fink is often called upon to present to a wide variety of business and civic organizations on such topics as media relations, social media and digital communications strategies, issues/crisis communications and special events management. Connect with Abbie Fink onhttps://www.linkedin.com/in/abbiesfink ( LinkedIn),https://twitter.com/AbbieF ( Twitter), andhttps://www.instagram.com/abbiesfink/ ( Instagram).  Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.”

Today we have the pleasure of speaking with someone who is part of the family!  Sofia Maame Thompson is a creative, a writer, a publicist and so much more!  As the owner and founder of SMTPR: A Creative Branding and Public Relations Agency she is on the front lines influencing creatives and entrepreneurs to find and perfect their voice.  On todays episode Sofia drops some knowledge and wisdom for all of us!  Rarely is Scott speechless but on several occasions during this episode we all had to take a moment and let that it breathe.  Once Sofia discovered her intrinsic value, she started showing up in the world asking “How can I serve?”! She has taken this energy and has helped her friends and clients achieve their goals and dreams.  This has led to some amazing insights which she shares on today's episode.  Sofia speaks from a place of vulnerability and authenticity.  Sofia speaks with authority and humility, which is a powerful combination! References:   You are a Writer (So Act Like One) Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age Connect with Sofia at her website: SMTPR On Instagram: @smtpr Email us at: scott@projectrootsandwings.com Find us at: www.projectrootsandwings.com

What should business owners focus on going into the new year? To answer that question, our host Lauren is joined on the podcast by friend and Marketing Guru Destinee Dickerson! Des is the co-founder of Creative Label, a full-service Public Relations Agency. In this episode, we dive into (yes you guessed it) PR! From influencer marketing strategy, to how to pitch yourself, Des breaks down marketing and PR so you can take your business to the next level in 2021. 01:05 Would you consider a podcast a form of Public Relations (aka PR)? 02:20 What exactly is PR, and how can we use it to support our businesses? 05:20 How would you pitch yourself to be a guest on other podcasts? 08:20 The email breakdown to authentically pitching yourself! 11:20 Are influencer and affiliate marketing also PR? 13:10 Are there different strategies working with a micro-influencer vs an influencer with a large audience? 14:10 What is affiliate marketing?  16:00 What is the first thing business owners should focus on in 2021? 20:20 What has inspired you this week?   Follow Des on Instagram @itsurdestinee And her PR Agency Creative Label @creative.label   50% Flash Sale Use code: Rudolph50 ……………………………………….. Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity

Stephanie Rodriguez gives out information on her public relations agency and upcoming Zoom appearance. --- Support this podcast: https://anchor.fm/stephanie-rodriguez14/support

Magazine BC present, Public Relations is one of digital media marketing platform which helps to improving strength , Relations of B2B ,customer, share holder's for any organization

Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder and principal of Topaz Partners. We spoke about the use of social media management tools for PR, the role of the press release in reaching consumers, and fusing of mainstream and social media relations. Tony… The post Intro to Public Relations Agency Management with Tony Sapienza appeared first on Eric Schwartzman.

In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and the secrets of successful PR. SHOW NOTES:   4:24 – Al Golin explains what public relations is. 5:35 – Golin… The post Public Relations Agency Management with Al Golin appeared first on Eric Schwartzman.