Podcasts about public relations agency

Ilana Lowery is Director of School Partnerships & Policies at Common Sense Media, a non-profit organization that puts kids' safety and well-being first in the digital era. Ilana joins us to talk about the new Youth AI Safety Institute, an independent effort to research AI's impact, set safety standards, evaluate products, and share the findings with parents, educators and policymakers alike.Read the transcript and notes for this episode on our website.Resources for Parents & EducatorsCommon Sense Media: AIAI Literacy Toolkit for FamiliesVideos and Tips for FamiliesFollow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

In this episode, Adrian McIntyre and Abbie Fink reflect on leadership, recognition, and the responsibilities that come with both. Prompted by Abbie's recent induction into the Scottsdale Hall of Fame, the conversation moves beyond awards themselves to focus on what meaningful leadership actually requires: shared purpose, trust, connection, and the ability to bring others along.Abbie argues that the best leaders are connectors. They create enthusiasm around a mission, help people see themselves in it, and measure success not only by their own accomplishments but by the growth and achievements of the people around them. Together, she and Adrian explore the role of relationships in business and leadership, the importance of listening and curiosity, and why no meaningful success is ever truly achieved alone.The episode closes with a broader reflection on responsibility and community impact. Drawing on ideas from Arizona State University's charter and Abbie's own work in business and civic leadership, they frame leadership as something bigger than visibility or recognition. It is about inclusion, stewardship, consistency, and helping others find purpose and succeed.Read the transcript and notes for this episode on our website.Key TakeawaysGreat leadership is rooted in connection and shared purpose.Recognition matters most when it becomes a platform to elevate others and advance meaningful work.Relationships, not transactions, are the foundation of lasting success in business and leadership.Curiosity and listening are essential leadership skills because they build trust and improve judgment.Leadership carries a responsibility to strengthen teams, organizations, and communities.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

On May 13, 2026, the Public Relations Global Network will present the key findings of PRGN Influence Insights 2026, the second edition of its global survey on brand influence.The 2026 PRGN Influence Insights Survey offers a closer look at how brands are managing trust, reputation, AI, audience behavior and the growing complexity of influence across channels, audiences and markets worldwide.Join Abbie Fink and other PRGN leaders for a live webinar presentation of the survey data, built on global findings from more than 1,800 professionals across 48 countries.Register for one of the webinar sessions:May 13: EMEA and AmericasMay 13: Americas and APACFollow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

Generative AI can be fast, fluent, and incredibly useful.It can also produce false statements with great confidence.In this episode, Abbie and Adrian discuss why communicators cannot confuse polished output with trustworthy information. They explore fact-checking, source verification, media literacy, and what it means to create content that remains credible in an AI-centric communication environment.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

Send us a note about this episode. We'll reply and thank you on a future episodeEvery PR firm knows the drill. Client says here's my budget. Firm divides by twelve. Monthly retainer, same amount, January through December, whether the work demands it or not. Need a press release? Flat rate. Need ten? Multiply. Need an editor or a videographer? That's by the hour, and one minute is one hour. The pricing isn't creative. It isn't strategic. It's arithmetic dressed up as a business model.And it worked fine, until AI started doing the arithmetic faster. Suddenly teams are twice as productive in half the time, and if you're still selling hours, you're punishing yourself for getting better. Meanwhile, the client's procurement department is happy to keep paying by the hour, because now those hours cost less. So, who's really winning? The firms who don't rethink how they price will be replaced. Not by AI, but by hungrier competitors who already have.Listen For3:42 Why Are PR Firms the Least Creative in Pricing?6:34 Are You Losing Money by Defaulting to Retainers?9:08 How Should Agencies Identify Where They Create the Most Value?12:19 How Do You Avoid the “Bait and Switch” With Senior Talent?15:27 Is AI Killing Hourly Pricing Models for Good?Guest: Blair Enns, Win Without PitchingWebsite | LinkedIn | Podcast 2BobsDavid's books including Pricing Creativity DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show

Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

Abbie Fink and Adrian McIntyre discuss the intricacies of communicating with journalists and the public in the midst of the criminal investigation in Tucson, Arizona into the disappearance of Nancy Guthrie, the 84-year-old mother of journalist and television host Savannah Guthrie.They explore the responsibilities and pressures faced by local public information officers and other official spokespeople who find themselves in the national spotlight during high-profile cases.Their conversation touches on the balance between transparency and investigative confidentiality, the importance of maintaining control over the narrative, the need for authenticity in public statements, and the ethical responsibilities of journalists covering such stories.Read the transcript and notes for this episode on our website.Key TakeawaysIn a crisis involving sensitive criminal investigations, public information officers must balance the need to keep the public informed with the necessity of not compromising the investigation.The competitive nature of media often drives sensationalized coverage, which can complicate the role of spokespersons and influence public perception.Genuine, less polished performances by spokespersons can sometimes foster public trust more effectively than highly rehearsed statements.Journalists face challenges in remaining ethical and responsible while meeting the demand for continuous updates.Even in challenging situations, valuable lessons can be drawn that enhance future crisis communication strategies.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

MatchPush is a Hull-based public relations agency providing data-led PR, targeted media coverage and SEO-focused content to increase visibility, search performance and enquiries for local businesses, offering transparent reporting and flexible, outcome-driven campaigns shaped around each client's real-world objectives and budgets. matchpush City: Hull Address: Anlaby Road Website: https://matchpush.com Email: paul@matchpush.com

Journalism's role as a trustworthy source of verified information is under siege. With unprecedented speed, modern crises now spur a phenomenal amount of real-time media content that challenges conventional journalistic practices.How does the rapid influx of information — and misinformation — impact communication professionals, journalists, and the public? Abbie and Adrian explore the dynamic interplay of ethics, truth-telling, and the role of technology in shaping public perception.Read the transcript and notes for this episode on our website.Key TakeawaysThe rapid proliferation of crises and media through advanced technology poses unique ethical challenges for journalists in reporting verified facts.Ethical journalism necessitates careful gatekeeping, especially when assessing user-generated content that could alter the authenticity of news stories. Adrian emphasizes that professional journalists, even when acting in good faith, face difficult editorial decisions driven by external and internal pressures.Abbie advocates for recognizing the complex decisions journalists must navigate to ethically and transparently communicate important narratives. We discuss historical precedents in media ethics, highlighting the importance of intention and good faith in journalism.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

Abbie Fink and Adrian McIntyre look back at their Top 10 most popular podcast episodes of 2025 to identify the key themes, trends, and industry shifts that will impact public relations in 2026.They talk about how PR and media are undergoing rapid transformation due to technological advancements and societal changes. Issues such as authenticity, trust, and influence are recurring themes in the discussion, along with the manipulation of public opinion, the impact of AI on the profession, and the decline of traditional journalism. Read the transcript and notes for this episode on our website. Key Takeaways The media landscape is shifting with the decline of traditional journalism and the rise of niche digital platforms, requiring new strategies for engagement. Building genuine trust through authentic storytelling and transparent communications is crucial for brands in the current climate. Public relations strategies must adapt to focus on influence and relationship-building rather than traditional celebrity endorsements. AI is changing how media and communications are handled, presenting both challenges and opportunities for growth. Developing leadership skills and fostering a culture of trust within organizations can enhance both internal and external communications. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

The Copper State of Mind podcast has won a prestigious Copper Anvil Award, one of the highest honors in the PR industry.

Read the transcript and notes for this episode on our website. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

Abbie Fink and Adrian McIntyre reflect on their recent visit to Nairobi, Kenya, for the Public Relations Global Network (PRGN) conference, a gathering that brought together PR and communications professionals from across the globe. They share stories of connection and discovery, from the warmth and hospitality of the Kenyan people to the vibrant cultural pride that infused every interaction. What stood out most wasn't just the professional insights, but the personal connections that made the experience unforgettable. The conversations in Nairobi underscored how universal many of today's challenges are. Topics like the rise of AI, shifting trade dynamics, and the persistence of misinformation affect communicators everywhere, regardless of geography. Hearing from African business leaders and international executives alike offered fresh, nuanced perspectives on how different regions are adapting to change while staying rooted in shared values of transparency and trust. The episode also explores how emerging tools like AI and podcasting are reshaping the future of global PR. As Adrian and Abbie note, these technologies open new doors for storytelling, connection, and creativity, but they also demand continuous learning and adaptability. Ultimately, the trip to Nairobi was a reminder that global collaboration is as much about people as it is about progress, and that meaningful growth happens through shared experiences, empathy, and genuine human connection. Read the transcript and notes for this episode on our website. Key Takeaways PR professionals around the world are grappling with similar challenges, from misinformation to the rapid evolution of AI and global trade shifts. The PRGN conference in Nairobi demonstrated how authentic human connection and cultural exchange can strengthen global collaboration. Insights from African business leaders and international peers revealed fresh approaches to common industry challenges. Discussions focused on how emerging technologies like AI and podcasting are transforming the way communicators tell stories and engage audiences. Genuine relationships and shared experiences remain at the heart of effective communication and lifelong professional growth. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies...

Dishonesty and deceit have become the defining features of much communication today, in politics and business alike. What are public relations professionals to do?Samantha Villegas joins Abbie Fink and Adrian McIntyre to talk about PR ethics in a post-truth era. She talks about the importance of ethical standards, the impact of misinformation, and strategies for discerning truth.And perhaps most importantly, Sam touches on the importance of courage in standing up against dishonest practices and the necessity of critical thinking to combat disinformation.Read the transcript and notes for this episode on our website. Key Takeaways The normalization of lying creates a challenging environment for PR professionals committed to honesty. Ethical communication is fundamental to the integrity of public relations and should prioritize the public good. PR professionals must develop a keen awareness of red flags indicating dishonest communication. Effective communication strategies must involve critical analysis and an unwavering commitment to ethical standards. Courage is essential when standing up for truth in professional settings, even when it means dissenting from the official narrative. About the Guest Samantha Villegas is an award-winning communications and outreach executive, with over 30 years of experience in public communication and participation. Sam is a member of Raftelis' Strategic Communications Practice, helping utilities and local governments develop relationships and engage equitably with their stakeholders around critical topics like affordability, public health, and environmental protection. She counsels executives through programmatic changes, strategic planning, and reputational crises, and she designs and implements strategic communication and stakeholder engagement programs that bring diverse interest together in support of efforts that benefit communities' triple bottom line. Prior to Raftelis, Sam led communications programs at American Water, Loudoun Water, and for EPA's Office of Water. Sam also owned her own communications agency for seven years, serving clients in the water sector, including AWWA, WRF, ASDWA and several utilities. Sam is actively involved in AWWA, WEF, NACWA, and PRSA (the Public Relations Society of America). She holds a master's degree in environmental policy from Johns Hopkins University, she is accredited in public relations from PRSA and a member of its College of Fellows, and she holds certificates in public participation from the International Association of Public Participation. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by

The core principle of journalism is to "seek the truth and report it," a mission that is constantly challenged by those who don't want the truth to be told.The First Amendment protects journalism in the United States, yet there is a growing concern about governmental restrictions on press freedoms. Journalists are facing unprecedented attempts to silence them through lawsuits and intimidation, raising alarms about the future of the free press.Can the truth survive an assault by the US Department of War?Read the transcript and notes for this episode on our website. Key Takeaways The First Amendment guarantees freedom of press and speech, but these rights are increasingly under attack by new government restrictions and litigation. Journalism is crucial for democracy as it holds power to account, yet current trends threaten to stifle investigative reporting and free expression. The lines between news, opinion, and entertainment are blurring, demanding that audiences become more critical of their media consumption. Young journalists may become discouraged from pursuing hard-hitting stories, leading to a prominent decline in investigative journalism. Advocacy and support for journalistic freedom are vital in preserving a healthy, informed democracy and counteracting misinformation. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

The typical RFP process for hiring PR and communications firms produces sub-optimal outcomes for all parties. (That's the polite way of saying it's really bad.)We believe it can be done better, but it will take increased transparency and trust between organizations and agencies. In this episode, Abbie and Adrian discuss how the traditional RFP has become a barrier that stifles creativity. They provide insights to reshape the way RFPs are perceived and executed, advocating for a more collaborative and open process that benefits both parties.Abbie shares her firsthand experiences with various proposals, noting the importance of well-structured RFPs that allow for meaningful comparisons. Adrian emphasizes that organizations should be clear about their needs and budget to foster a productive dialogue, ultimately leading to better outcomes for all involved. Read the transcript and notes for this episode on our website. Key Takeaways The RFP process is a common yet often unsatisfactory method for hiring PR firms, as it can limit creativity and effectiveness. Organizations must clearly outline their needs in an RFP, as unclear requests lead to poor responses and miscommunication. Trust is essential in the RFP process; both clients and agencies should be transparent about their expectations and capabilities. Budget parameters should be discussed upfront to ensure agencies can provide realistic and feasible proposals that meet client needs. Pre-RFP conversations can enhance the quality of the proposals received by allowing agencies to ask clarifying questions. Agencies should not be asked to provide free ideas, strategies, or plans during the RFP process; this is unethical and counterproductive. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations...

Abbie and Adrian take a break from the very serious topics we've discussed on recent episodes to share our hot and Coldplay takes on a few of the stories that have been dominating the news lately. From the kiss cam to Cracker Barrel—with rambling detours and digressions on Marilyn Monroe and Taylor Swift—there's something in this episode to interest or annoy almost anyone. (We also say a few smart things about brands and community engagement, the societal impact of celebrity culture, and the balance between pop culture and private life. It's not all fun and games, you know!)Read the transcript and notes for this episode on our website. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

Sandra Fink is a physical education teacher in Glendale, California, where she has taught for 36 years. For the past 10 years she has been the coordinator of a leadership program called WEB (Where Everyone Belongs) at Wilson Middle School.The WEB leadership program is designed to help sixth graders transition to middle school with support from eighth graders. Sandra explains that leadership isn't just about authority; it's also about kindness, mentoring, and creating an environment where everyone can develop their potential to lead.Read the transcript and notes for this episode on our website. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Abbie Fink and Adrian McIntyre talk about the crucial role that public relations professionals have a within a well-integrated communications team. They discuss how PR has evolved in response to technological advances in AI and automation, highlighting its importance as a strategic component in modern business. Abbie shares her journey from journalism to PR and reflects on the historical focus on press releases, while Adrian underscores the need for strategic communications that align with organizational goals. They also point out that effective communication involves collaboration among various departments, including marketing, internal comms, and customer service. Ultimately, they stress that a truly integrated communications team is vital for addressing challenges and achieving business objectives.INTRO PARAGRAPH. Read the transcript and notes for this episode on our website. Key Takeaways Public relations has evolved from a tactical exercise of distributing press releases to a strategic discipline crucial for organizational communication. Strategic communication requires integration between various functions like marketing and internal communications to effectively align with executive goals. PR is pivotal in addressing diverse business issues, from crisis management to branding and employee engagement, necessitating its presence at the executive table. Effective communication strategies involve advising and collaborating across disciplines to ensure cohesive messaging and brand alignment. Executives should view PR professionals as trusted advisors who can help to guide organizations through complex communication challenges. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”...

Nikki Little of Franco, a Detroit-based PR agency, joins us to talk about the importance of internal communications during times of crisis or rapid change—in other words, times like these.Join Franco's 5-Day Challenge and learn how to navigate uncertainty with strategic communication that builds trust, engagement and resilience.Nikki shares tactical insights on building a culture where listening is prioritized alongside speaking, ensuring that every employee feels heard and valued. She highlights the importance of two-way communication channels and building trust to foster a collaborative workplace.By integrating communication strategies at all times and not just during crises, organizations can enhance their internal relationships and navigate challenging times more effectively.Read the transcript and notes for this episode on our website. Key Takeaways Internal communications are crucial for maintaining employee trust within any organization, especially during uncertain times. Regular communication helps avoid a sense of surprise during crises, ensuring all employees are aligned with the company's mission and vision. Building a culture of listening and creating two-way communication channels enhances organizational transparency and trust. Encouraging feedback, acknowledging it, and acting on it where possible instills trust and shows employees that their input is valued. In-house communicators and their agency counterparts must empower leadership to facilitate open communication and promote a consistent and transparent organizational culture. About the GuestNikki Little is a co-owner/co-shareholder and the chief marketing officer at Franco. She supports the agency's strategic vision and growth strategy with a specific focus on new business and marketing alignment. Nikki also serves in a strategic advisor role for several client programs and supports future and current talent development. Since 2012, Nikki has published The MichComms Report, a bi-weekly e-newsletter for Michigan communications professionals. She's also an Impact100 Oakland County member.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service...

Local news is facing serious challenges everywhere, with more than half the counties in the United States lacking any source of community reporting. Chris Kline, CEO of the Arizona Media Association, joins us to talk about the Arizona Community Collaborative and its efforts to revitalize local news in Arizona with a bold, statewide storytelling initiative focused on the topic of education solutions.Backed by a coalition of nearly 400 media brands, and with $2 million in philanthropy already raised, the Arizona Community Collaborative is expanding journalism coverage in local communities throughout the state to spark informed kitchen-table discussions about the biggest issues affecting Arizona's future.Read the transcript and notes for this episode on our website. Key Takeaways A new initiative in Arizona focuses on expanding local journalism specifically around "education solutions." The Arizona Community Collaborative is hiring dedicated journalists to report on educational topics throughout the state, enhancing community engagement and informed discussion. This initiative demonstrates the importance of nonpartisan, community-based journalism, and it's crucial for public relations professionals to invest in and support local newsrooms. About the GuestChris Kline is the President and CEO of the Arizona Media Association and the Arizona Local News Foundation. He leads a coalition of nearly 400 local radio, TV, print and digital brands with a focus on future-proofing local media and its critical role in community connection. Chris previously led the Arizona Broadcasters Association and spent 15 years working in Arizona local media at radio, TV and print operations plus at CNN in Washington, DC. Chris serves on boards at Arizona State University's Walter Cronkite School of Journalism, University of Arizona's Journalism School, Arizona's emergency communications committee, the Desert Botanical Gardens, the East Valley Institute of Technology, Arizona Talks, and the Rocky Mountain Chapter of the National Academy of Television Arts and Sciences.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of

Abbie and Adrian discuss the value of postgraduate degrees, questioning whether formal education is necessary for success in today's job market. Abbie emphasizes that while she values her Master's degree for personal growth, she believes that education doesn't always have to come from traditional institutions. She talks about the importance of trade skills, the evolving nature of professional qualifications, and the need for continuous learning, regardless of the format. Adrian encourages listeners to think critically about their educational paths and the skills required in their desired fields before jumping into a postgraduate degree program. He also argues that "Return On Investment" is not the only factor to consider. Curiosity and practical experience--the ability to DO things, not just KNOW things--often weigh heavily in hiring decisions. Abbie concludes the episode by talking about some of the qualities she looks for when hiring employees at HMA Public Relations. Read the transcript and notes for this episode on our website. Key Takeaways While higher education was once viewed as a guaranteed pathway to prosperity, current discussions often question its true value in today's job market. Continuing education can take many forms, and formal degrees are not the only way to gain valuable skills and knowledge for various careers. The conversation around the necessity of degrees is evolving, with many fields favoring skills and experience over formal qualifications. As industries change, the importance of hands-on experience and continuing education remains, highlighting the need for adaptation in career paths. Employers increasingly value curiosity and practical experience, suggesting that real-world skills can often outweigh formal academic achievements in hiring decisions. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the

Abbie and Adrian discuss the perspectives of recent college graduates and the unique challenges they face in today's job market. In an era where technology has rendered remote work more accessible, new grads are asking critical questions about workplace culture and the boundaries of work-life balance. Abbie shares her thoughts on the relevance of working "9 to 5" (and sings a little Dolly Parton in the process). Are outdated workplace norms ready to accommodate a generation that thrives in hybrid environments? Are organizations that refuse to adapt at risk of losing potential talent? We discuss the challenges employers face in bridging the generational divide and the impact of remote work on skills development. While we're not sure of the "right" answer, we conclude that advocating for more flexible, balanced, and inclusive work practices will foster richer workplace cultures in the future. Read the transcript and notes for this episode on our website. Key Takeaways The traditional 9-to-5 work model is becoming increasingly obsolete as recent graduates demand more flexible working environments. Boundaries, work-life balance, and the role of technology have become critical topics for new professionals entering the job market. There is a noticeable divide in how different generations perceive the evolving workplace, with significant implications for hiring practices.Hiring managers increasingly say they'd prefer AI / automation over hiring recent graduates, indicating a disconnect in expectations. The future of work may not center around a physical office space, requiring a shift in perspective for employers. Companies may miss out on significant talent by adhering strictly to traditional workplace expectations instead of considering a hybrid approach. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the

Abbie and Adrian discuss the importance of showing appreciation through small yet impactful gestures. While many people recognize the importance of these actions, consistently putting them into practice can be a challenge amidst the chaos of everyday life.Abbie shares a personal experience from a recent business trip, emphasizing how simple acts, like delivering handwritten notes to media contacts, can create lasting impressions and foster stronger professional relationships. They discuss various ways to show gratitude, such as thank-you notes and thoughtful gifts, and how these actions can elevate one's business presence and strengthen connections. They emphasize that genuine appreciation not only enhances relationships but also contributes to a positive business culture and community engagement.Read the transcript and notes for this episode on our website. Listen to Episode 3: "Community Relations: Giving Back is Good Business"Key Takeaways Small gestures like handwritten thank you notes and personal visits can vastly improve professional relationships and set businesses apart. Effective communication involves understanding the context, including historical and relational elements, which enhance genuine interactions. Building genuine appreciation, rather than seeking transactional benefits, fosters stronger, more authentic business relationships. Mentoring and sharing knowledge can leave long-lasting impacts, influencing career paths and reinforcing networks. Companies that demonstrate their values through community involvement and customer engagement create more loyal and trusting clients. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the

Abbie and Adrian talk about bridging the gap between what can be measured and what truly matters in communications and public relations. They discuss how the phrase "what gets measured gets managed"—often wrongly attributed to Peter Drucker—can be misleading since not everything that truly matters can be quantified and counted. Abbie shares her experiences from earlier in her career, reminiscing about the era of clip books, where the success of PR campaigns was measured by the volume of media coverage, rather than the content or its impact. They conclude that while measurement tools and technology have certainly advanced, the core challenge remains: identifying the right metrics that resonate with the client's goals and demonstrate the value of a campaign in achieving business success. Read the transcript and notes for this episode on our website. Key Takeaways Effective PR measurement requires aligning communications strategy with overarching business goals to accurately assess impact and success. Modern tools and analytics enable the measurement of various aspects of PR campaigns, but there is still a challenge in capturing intangible impacts like brand awareness. PR & communications professionals must align their measurement strategies with the actual business objectives to demonstrate real value to clients. Misalignment between client expectations and PR outcomes can result from failure to ask the right questions at the start of a campaign. Continuous dialogue between PR agencies and clients is crucial for demonstrating value and securing long-term partnerships. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

With Julie Lilliston, Founder & President of Julie Lilliston Communications, a nationally certified woman-owned public relations firm based in Nashville. With a background in corporate communications from Weber Shandwick in Chicago, she has led award-winning campaigns, including the PRSA Silver Anvil and PRWeek Award-winning GoDirect campaign for the U.S. Treasury and Federal Reserve Banks. Her firm is recognized as a “Top 15 Public Relations Agency in Nashville” by UpCity.Julie is an active leader in the PR and business communities, serving on PRSA's Counselors Academy and as a past board member of the National Association of Women Business Owners (NAWBO) Nashville Chapter. She is a recipient of the Nashville Business Journal's Women of Influence Award, an ATHENA Award nominee, and a 2022 Enterprising Women of the Year Champions Award honoree. She also serves on the Women's Enterprise Forum with WBENC and the board of Citizens Savings Bank and Trust Company, the oldest continuously operating African American-owned bank in the U.S.Join us in our conversation as Julie shares her insights on how businesses can leverage PR to build credibility, increase visibility, and drive growth. She breaks down the common mistakes companies make when approaching media and provides actionable strategies for crafting compelling pitches that get noticed. Tune in to learn how you can elevate your brand and establish thought leadership through the power of storytelling and strategic PR efforts.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.

The 2025 Comms Report by Cision and PRWeek highlights the significant impact of AI on the PR industry, touching on both the opportunities and concerns AI presents.Abbie and Adrian discuss how AI is becoming an integral part of their workflows, while also addressing fears about job security and budget impacts. They emphasize the importance of adapting to these changes by equipping oneself with AI knowledge to enhance professional value and ensure a place at the decision-making table in future communications efforts.Read the transcript and notes for this episode on our website. Key Takeaways AI serves as a powerful tool in PR for brainstorming, research, and content creation, but it should complement rather than replace human professionals. There's a growing trend in the industry towards developing proprietary AI tools tailored to specific needs, rather than relying solely on off-the-shelf solutions. Embracing AI requires upskilling, with an emphasis on understanding and leveraging technology to retain competitive advantage in PR. PR and communications pros need to leverage AI as a tool to enhance their skills and add value, rather than viewing it as a replacement for human expertise in the industry. Despite concerns about budget impacts due to AI capabilities, effective communication professionals must demonstrate how they can integrate AI while maintaining the human element essential for strategic insight. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Interview with Caroline Chirichella, an Italian American living in Italy and the founder of Chirichella Associates a public relations agency. Recorded: January 17, 2024 Running Time: 32 minutes 31 seconds

Abbie and Adrian discuss the backlash against Diversity, Equity, Inclusion, and Belonging (DEIB) programs amidst changing federal policies and ongoing cultural debates. They explore the tension between maintaining an inclusive workplace and the pushback against such initiatives, emphasizing the importance of open dialogue, factual evidence, and continuous learning. The conversation touches on "merit," the value of diverse voices, and the responsibility of businesses to foster inclusive environments and equitable practices. This episode offers a nuanced exploration of the challenges and opportunities in working together to create a better world. Read the transcript and notes for this episode on our website. Key Takeaways Diversity is a fact of nature and should be mirrored within workplace environments to promote inclusivity and equity. Policy shifts have impacted the traditional DEI landscape, raising questions about meritocracy and representation. Systemic biases are pervasive, and acknowledging personal biases is essential for fostering more inclusive spaces. Real progress requires open, honest, and sometimes tough conversations about race, equity, and inclusion in society. Leaders of companies and non-profit organizations should authentically communicate their stance on DEI issues, reflecting these values in their operations and cultures. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Abbie and Adrian talk about the 2025 Edelman Trust Barometer report, which reveals rising global grievances and declining trust in institutions. They explore how businesses, governments, and NGOs can rebuild trust amidst economic and social challenges. The discussion centers on the role of transparent communication, responsible leadership, how generational differences affect perceptions of trust and "hostile activism," as well as what people say institutions should do to improve societal trust. Read the transcript and notes for this episode on our website. Key Takeaways The Edelman Trust Barometer reveals a global decline in trust across institutions, with grievances rising significantly. Business leaders are being called upon to spearhead trust restoration efforts, but this must be a collaborative endeavor involving governments, NGOs, and the media. Generational differences exist in perceptions of activism, with younger populations more inclined to view hostile activism as a necessary response to grievances. There is a pressing need for transparent and honest communication by institutions to combat misinformation and rebuild public trust. Consumers of news must also engage responsibly by seeking diverse perspectives and developing informed opinions. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public...

Read the transcript and notes for this episode on our website. It's National Mentoring Month, and Abbie Fink and Adrian McIntyre talk about the transformative power of mentoring and its impact on their personal lives and professional careers. They discuss the essence of mentorship, emphasizing the importance of both giving and receiving guidance. They reflect on their own experiences with mentors, highlighting how these relationships can profoundly impact one's career trajectory, and they share anecdotes that illustrate how mentors have guided them by teaching them not just what to think, but how to think. Adrian reflects on key moments in his work in the Middle East and Africa, including his experiences with renowned journalist Christopher Dickey and his work with humanitarian policy and advocacy experts at Oxfam International. Abbie points out how mentoring can often unfold unexpectedly, deriving immense value from curiosity and active participation that benefits both mentors and mentees. She also touches on the evolving landscape of networking and the need for authentic, meaningful conversations in mentorship. Ultimately, Abbie and Adrian point out that mentoring is a two-way street, where both parties can learn and grow from each other, fostering lasting relationships that extend beyond formal interactions.Key Takeaways Mentorship doesn't need to be a formal arrangement; the best relationships often develop organically through shared experiences and mutual learning. Both mentors and mentees can benefit, as the exchange of knowledge and perspectives sparks growth and insight for all involved. Constructive feedback is crucial, providing real-time learning and application opportunities beyond theoretical knowledge. Expressing gratitude for the guidance can solidify your relationship with a mentor and encourage continued interaction and mutual support. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Read the transcript and notes for this episode on our website. A high-profile legal battle has erupted in Hollywood involving Blake Lively and Justin Baldoni, following allegations of sexual harassment during the production of the film It Ends With Us. Abbie Fink and Dr. Adrian McIntyre talk about the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives. They discuss how these cases reflect broader issues in public relations, particularly the manipulation of media narratives and the potential misuse of reputation management strategies to damage opponents. The implications of this case extend beyond the individuals involved, touching on the ethical responsibilities of PR professionals and the impact of public perception on personal and professional lives.Key Takeaways The unfolding legal battle between Blake Lively and Justin Baldoni raises ethical concerns for public relations practitioners. Public relations can sometimes shift from reputation management to reputation takedown, which is troubling. The tactics used in reputation management can have broader implications beyond celebrity culture, affecting public trust in media narratives. Crisis communication should prioritize the core of the complaint rather than deflecting attention to peripheral lawsuits and media claims. Ethical PR practices should focus on maintaining and elevating client reputations rather than tearing others down. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Read the transcript and notes for this episode on our website. The recent $15 million settlement between ABC News and President-elect Trump has sparked significant concern about the future of objective reporting and press freedom. Adrian McIntyre and Abbie Fink discuss the implications of this case, exploring how such legal actions can influence journalistic integrity and the delicate balance between business interests and the truth. They talk about the evolving role of media as both a watchdog and a business, particularly in an environment where ownership is increasingly concentrated among a few powerful individuals. As the media landscape becomes more fragmented and audiences self-select into echo chambers, the challenge of maintaining impartial reporting intensifies. This raises critical questions about the responsibility of journalists to uphold their mission while navigating the pressures of a changing industry.Key Takeaways The settlement between ABC News and President-elect Trump raises concerns about journalistic integrity. As media organizations face financial pressures, maintaining objective reporting becomes increasingly challenging. The relationship between media ownership and editorial independence is becoming more complicated in today's landscape. The rise of cheap conspiracy theories highlights the high costs of funding real investigative journalism. Journalists must navigate pressures from both their employers and the public's expectations of accuracy. The fear of lawsuits could lead to self-censorship among journalists, threatening press freedom. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Read the transcript and notes for this episode on our website.The holiday season presents unique challenges for communications professionals as we navigate a crowded landscape of messaging and marketing. With many shoppers planning their purchases well in advance—some starting as early as Labor Day—it's crucial for brands and organizations to strategize their communications well ahead of time. Abbie Fink, president of HMA Public Relations, emphasizes the importance of starting holiday conversations early to ensure messages reach the intended audience amid the noise of competing campaigns. Abbie and Adrian also discuss the need for sensitivity in holiday messaging, considering the diverse range of celebrations and the emotional complexities many individuals face during this time. Ultimately, the key takeaway is that effective communication during the holidays requires a thoughtful blend of strategy, empathy, and timely outreach to break through the clutter and connect meaningfully with audiences.Key Takeaways The holiday season requires early planning for effective communication and marketing. Shoppers are beginning their holiday preparations much earlier, often starting before Halloween. Emotional storytelling can be powerful but must avoid manipulation to resonate authentically. Nonprofits must engage donors continually beyond just the holiday season to ensure lasting support. Culturally sensitive messaging is essential during the holidays, considering diverse celebrations and experiences. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Read the transcript and notes for this episode on our website. The decline of local media outlets in the United States poses significant threats to democracy and community engagement. Abbie Fink and Adrian McIntyre discuss the phenomenon of "news deserts," areas devoid of reliable local news sources, drawing on a comprehensive study by Northwestern University's Medill School of Journalism, Media and Integrated Marketing Communications that tracks the scale and impact of shrinking local journalism. Adrian and Abbie underscore the consequences of losing local media outlets, such as decreased civic participation, increased political polarization, and the loss of accountability from local governments and institutions. Abbie emphasizes the need for news literacy, educating communities on the importance of diverse news sources and equipping them with the tools to discern credible local reporting from passive consumption of national clips. Supporting local journalism goes beyond subscribing to local newspapers. It involves participating actively in local media by reading, sharing, and financially supporting credible journalism. Despite the grim outlook, Adrian points out the resilience and entrepreneurial spirit driving new digital journalism initiatives, including nonprofit organizations like States Newsroom and newsletters like the Arizona Agenda and Tucson Agenda. Key Takeaways The decline of local journalism and the diminishing number of local news outlets has created "news deserts" across the United States. Research shows that more than half of the nation's counties have little to no local news coverage. Local news is critical for civic engagement; its absence correlates with lower voter turnout, reduced civic participation, and increased political polarization. Consumers must support local publications to ensure diverse voices and accurate reporting. Investing in local journalism through subscriptions and active engagement is essential to maintain informed communities and foster public understanding and civic responsibility. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm,...

As the United States navigates the turbulent waters of a presidential transition, the ripple effects of the presidential election will be felt across the globe. A growing division in society—fueled by media that profits from polarization—calls for a reevaluation of how businesses and organizations communicate. In this episode, Abbie and Adrian talk about emotional responses to the election results, highlighting the necessity for effective communication in a polarized environment. They emphasize the responsibility of organizations to understand and navigate the policy changes that will impact their operations and interactions with clients. They also discuss the responsibilities of PR professionals in the contentious political landscape, the role of business leaders in shaping public discourse, and the importance of thoughtful engagement. Abbie advocates for a focus on unifying messaging that resonates with shared values, urging communicators to be proactive in addressing the challenges and opportunities presented by the new administration. By aligning communication efforts with universally accepted goals, business leaders can transcend polarization and foster environments of mutual understanding. Key Takeaways The polarization of public discourse is a growing concern, driving the need for unifying communication strategies. Business leaders must find a balance between taking public stands on political issues and maintaining respect for diverse viewpoints. Organizations should align their messaging with their mission and values to maintain trust and authenticity.The media landscape is increasingly fragmented, and social media algorithms profoundly impact how information is consumed and distributed.With an increasing preference for niche media consumption, targeting specific audience segments requires strategic messaging and content placement. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Abbie Fink, the new sole owner of HMA Public Relations, shares her journey of transitioning from vice president to president and the challenges she faced during this significant change. Abbie and Adrian discuss the intricacies of business ownership, including the emotional and financial aspects of Abbie buying out her business partner, Scott Hanson, who retired after many successful years together. Abbie highlights the importance of maintaining the firm's legacy while navigating the complexities of valuation, negotiations, and ensuring a smooth transition for clients and employees alike. She also emphasizes the value of having both professional advisors and supportive friends during this transformative period. As Abbie reflects on the renewed energy within HMA Public Relations, she expresses pride in the work they continue to do and the strong relationships built over the years. Key Takeaways Transitioning to sole ownership involves navigating complex legal, financial, and emotional factors—each critical to the successful acquisition of a business. Engaging with expert advisors such as mergers and acquisitions attorneys and financial specialists is key to comprehensively understanding the firm's valuation. Balancing friendship and business interests with a former co-owner requires clear communication and a focus on shared goals, such as maintaining agency continuity and client satisfaction. The support of informal "friend-visors" is vital during transitional periods, providing emotional and motivational backing. Ownership transition can reinvigorate business energy and client service strategies, presenting fresh opportunities to build on an established legacy.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

Send us a textStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/tryIn this episode, Mike Maynard, owner of a leading PR marketing agency, shares his transformative journey from an engineer to a PR expert. From buying an agency to surviving the dot-com crash, Mike discusses the critical role of measurement, delegation, and execution in driving long-term success. He provides actionable advice for B2B marketers on how to set effective PR objectives, manage stress as a business leader, and focus on execution over ideas.3 Key Takeaways for B2B Marketers:The Power of Execution: Ideas are easy, but Mike explains why execution is the real game-changer in both PR campaigns and overall business growth.Measurement & Objectives: Learn how to set clear objectives and measure success effectively in PR campaigns to align with business goals.Delegation & Stress Management: Mike shares the importance of delegating tasks to scale effectively and reduce stress as a business owner.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

In this episode, we chatted with Alexander Morin, PhD, Account Coordinator at Russo Partners, a Public Relations Agency that collaborates on integrated communications for digital technology, mobile communications, biopharma, medtech, digital health, diagnostics, IT, and healthcare services companies. Alexander is passionate about translating complex scientific concepts into engaging and accessible stories for diverse audiences.Russo Partners LLCLink In With Alexander!Connect with us!Link In with CarinaLink In with AlisonCheck out our three most downloaded episodes:Applying the Flagship “What If” Approach to Talent Acquisition With Leslie Martin, VP of Talent Acquisition at Flagship PioneeringA Biotech Built on Culture & Community with Adam Thomas, Chief People Officer at SynlogicIngraining Diversity into the Business Bloodline with Tiffany Summerville at Sherlock BiosciencesSubscribe here:AppleSpotifyGoogle PodcastRSS feedLearn more about Recruitomics ConsultingCheck out our reading listDownload our free startup resources guide to grow your biotech efficientlyIf you're on the job market, visit the Collaboratory Career Hub

Megan has been on the LYA team for over 20 years. She started working at LYA just a year after college and fell so in love with public relations that she stayed on and helped build the company into what it is today. Her expertise focuses on managing clients, engaging with top national media daily, and securing meaningful media placements. She has spearheaded and implemented countless successful PR campaigns for numerous brands. She is proud of the positive, lasting relationships she cultivates with the media on an ongoing basis. ​Megan's forté lies in her outgoing and engaging personality, which has solidified extremely strong relationships with top consumer print, online, and broadcast media contacts. She understands what the media wants and what tactics work to obtain the most high-profile placements. When it comes to placing a story or segment for a client, she is relentless with the media, and she doesn't stop until she makes it happen. More from Megan Brown Bennett: Website: https://www.lightyearsahead.com Instagram: https://www.instagram.com/mbbennettpr/ More from us: Website: http://www.trentbell.com Instagram: http://instagram.com/trentbellphotography/ Podcast: www.adppodcast.com 

On this episode of Served Neat, host Jen Hartmann reveals that the agency is working on a new physical product. This product is designed to help founders, marketers, and marketing professors with brand awareness solutions. Jen talks about their progress, including finding a manufacturer and conducting market research, as well as the shift in learning habits towards shorter, more practical information. Despite the uncertainties, Jen is enthusiastic about the project and encourages listeners to join them on the journey. We would love your help with some market research!  Take this 1-2 minutes quiz and be entered to win a $25 Starbucks gift card Survey for NEAT: The Agency How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you're ready to start using PR for your own business, book a call with us!    

A special guest, Patricia Beitler, from Velocitas Interactive Marketing and Public Relations Agency tells us how branding can make you stand out from the crowd, even if you don't want to be on billboards.   Find more about Patricia Beitler and Velocitas here:Velocitas WebsiteVelocitas InstagramVelocitas LinkedInPatricia's LinkedIn Join me on a special webinar on May 26 to Build Better Boundaries

“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Paul Furiga, President and Chief Storyteller of WordWrite. In this episode, Paul shares decades' worth of knowledge on Public Relations, such as various PR concepts, how to use PR to gain success, and his take on the difference between Advertising and PR. Tune in until the end and gain free access to a chapter of Paul's book!   3 KEY POINTS: A well-shared story syncs the brains of the storyteller with the listeners. Explain your story in layman's terms to attract those outside your profession. Tell people how your unique value is going to change their lives.   EPISODE HIGHLIGHTS: He spent about 20 years in Journalism, wrote about 10,000 stories, and edited another 10,000. Along with his Journalism experience, he learned the value and skill of Storytelling. Paul worked in his friend's PR Firm. He said it was similar to getting an advanced degree in marketing and PR. He started his own Public Relations Firm in 2002, where he used everything he learned about Storytelling, Journalism, and working with great brands. Advertising vs Public Relations analogy: Advertising is when you come into the office the morning after your big date and you tell everybody how great you were. PR is when you come into the office the morning after your big date and your date tells everybody how great you are. With a well-shared story, the storyteller's and listeners' brains sync up in terms of brain activity. Paul and his company practice a 21st Century practice abbreviated as P.E.S.O. - Paid, Earned, Shared, Owned. Every healthcare client Paul works with needs these four categories of content to gain success. You may have an idea for a story, and your Public Relations Agency will tell you if that's a good idea or not and help you make an idea, that's not as great as it could be, better. Pitching is the Psychology of "When is the right time and right place for the right story?" Three categories of measuring Public Relation success are Outputs, Outtakes, and Outcomes. Press Releases are good for SEO. When you put a Press Release on the internet, write it in plain, easy-to-understand English that can be understood by those outside your profession. You only need to spend a large amount of money if you are making a major national announcement. For regional announcements, there are much more affordable regional distributions. The best way to reach Paul would be through www.wordwritepr.com TWEETABLE QUOTES: "If you can tell the story of why their life is going to be better or different because of the unique value you bring, you're going to have the best success possible." – Paul Furiga "Don't ever measure impressions. They are completely 100% vanity and meaningless.” – Paul Furiga   CONNECT WITH JASON DUPRAT LinkedIn | Facebook | Instagram | Youtube Email: support@jasonduprat.com Join our Facebook group: https://jasonduprat.com/group   ABOUT THE GUEST Paul Furiga is the President and Chief Storyteller of WordWrite. His passion for storytelling led him to found WordWrite, a top-ranked PR agency laser focused on sharing the "why" behind every client's story. He founded the company in 2002 to apply his passion for storytelling and delivering great success for providers of complex products and services. WordWrite has earned numerous awards for its client work and been recognized for its growth by regional and industry business publications.   CONNECT WITH THE GUEST LinkedIn - https://www.linkedin.com/in/paulfuriga/ Website - http://wordwritepr.com/   RESOURCES Want to become a Ketamine Therapy provider? Enroll NOW in The Ketamine Academy course: https://ketamineacademy.com/presentation Sign up for one of our free business start-up Masterclasses by heading over to https://jasonduprat.com/freemasterclass Have a healthcare business question? Want to request a podcast topic? Text me at 407-972-0084 and I'll add you to my contacts. Occasionally, I'll share important announcements and answer your questions as well. I'm excited to connect with you! Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea Don't want to miss an episode? Subscribe and follow: https://followthepodcast.com/hea   RELATED EPISODES: #264: HOW A PRESS RELEASE CAN HELP YOU GET PR AND SEO FOR YOUR CLINIC WITHOUT HIRING PR FIRMS #104: TACTICAL TUESDAY: START WITH AN IDEA & BUILD YOUR FORTUNE #264: HOW A PRESS RELEASE CAN HELP YOU GET PR AND SEO FOR YOUR CLINIC WITHOUT HIRING PR FIRMS   #HealthcareEntrepreneurAcademy #healthcare #HealthcareBoss #entrepreneur #entrepreneurship #podcast #businessgrowth #teamgrowth #digitalbusiness

Are you thinking about agency life but you're unsure of what it might hold? This week, I spoke with Jeremy Witt, a GVSU Alumni who graduated in 2016. Jeremy is a Public Relations Senior Associate at Lambert, based out of the Grand Rapids office. He primarily supports Lambert's education/social impact clients, which include a mix of schools and nonprofits. Jeremy helps manage the firm's internship program and is a member of Lambert's Diversity Council, leading the Asian American Pacific Islander sector. Connect with Jeremy: LinkedIn: www.linkedin.com/in/jeremylwitt Want to be featured on the show? Connect with Olivia LinkedIn: www.linkedin.com/in/oliviadolley

After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. Kaila quickly became a self-taught pioneer in this new age of Affiliate PR. With a Rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila's proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality. Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment. 00:00 - 00:14 SEO is a big nuance with publishers… 00:15 - 00:32 Welcome to Peppershock Media's Marketing Expedition Podcast 00:33 – 01:39 Kaila's Bio 01:40 - 07:00 Marketing Essentials Moment: Components of Marketing 07:01 - 09:58 Welcome to the show, Kaila! 09:59 - 13:05 How affiliate marketing works 13:06 - 14:30 Is it advertising or is it organic? 14:31 - 16:20 Combining PR with affiliate marketing 16:21 - 19:39 The power of brand awareness to conversion 19:40 - 23:56 Determining what type of affiliate strategy for your business 23:57 - 26:30 “Pitching an editor now is similar to pitching an investor, we have to tell the story around the demand and the potential money that can be earned from inclusions.” - Kaila O'Connor 26:31 - 30:05 Tons of shifts in terms of Google ranking and SEO 30:06 - 30:55 For awesome, affordable outfits to your doorstep each month, it's Nadine West! 30:56 - 33:48 Human design concept 33:49 - 34:29 Reach out to Kaila O'Connor at KMO/world. The first professional service business that is infused with and runs parallel to a Human Design business. 34:30 - 37:51 Listening to your body when something feels off and wrong. 37:52 - 38:36 Share this out in the world, Enjoy your Marketing journey! 38:37 - 39:24 Join The Marketing Expedition Community today! #publicrelations #pr #marketing #media #branding #socialmedia #pragency #digitalmarketing #publicrelationsagency #socialmediamarketing #publicity #publicist #business #entrepreneur #advertising

How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the 83 podcast episodes they've recorded together since 2019 and why Abbie has decided to "pause" the Copper State of Mind podcast ... for now, anyway. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://copperstateofmind.show/episode/should-your-organization-start-a-podcast ("Should Your Organization Invest in Starting a Podcast?") (Episode 17) https://hmapr.com/how-do-you-listen-to-your-podcasts/ ("How Do You Listen to Your Podcasts?") by Justin Liggin https://hmapr.com/what-do-journalists-want/ ("What Do Journalists Want?") by Abbie Fink https://hmapr.com/creativity-is-just-half-of-the-equation/ ("Creativity Is Just Half of the Equation") by Abbie Fink Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management. https://www.linkedin.com/in/jackie-yoder-mba-6212411a6 (Jackie Yoder) joined https://www.wildewealth.com/ (Wilde Wealth Management) in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with her a background in Sales Accounting, and Financial Advising. Prior to her position at Wilde Wealth, Jackie was a Financial Advisor at Edward Jones. During her time at Edward Jones, Jackie focused on reviewing clients' accounts and results regularly to determine whether life changes, risk tolerance, economic developments or financial performance indicated need for plan revision. Jackie earned her Bachelor of Science in Accounting in 2007, and additionally, her MBA in 2016 from Grand Canyon University. Jackie holds Series 7 and Series 66 registrations as well as her Life and Health License. She employs creativity and innovation to overcome challenging and complex issues across employees, processes, and costs. Focused and meticulous in all financial and regulatory compliance objectives to strategically plan and execute budgets, forecasts, cost-reduction techniques. This experience has allowed her to develop significant knowledge in the field of finance/economics, which she utilizes in order to ensure positive company growth. With a passion to help people become their best version, Jackie aims to foster a welcoming environment. In her downtime, Jackie enjoys hiking, reading, and most importantly spending time with her daughter Avery, 11, and son Parker, 9. Jackie also is a board member of Chrysalis, a nonprofit helping people in abusive situations. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Listen to previous episodes of this mini-series: https://hmapr.com/in-the-house-with-melanie-green/ ("In The House With ... Melanie Green of Fish & Richardson") https://hmapr.com/in-the-house-with-samantha-gulick/ ("In The House With ... Samantha Gulick of Harrah's Ak-Chin Casino") https://hmapr.com/in-the-house-with-laurie-munn/ ("In The House With ... Laurie Munn of Mercy Care") Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

Welcome to episode 23 to the Latin Wealth podcast. On today's episode we had the pleasure of having Madeline Familia on the podcast! Madeline is a Puerto Rican-Dominican Publicist who is based out of NYC. She is the founder of Creative Voices PR, a marketing Communications + Public Relations Agency and has been Featured on FORBES, NBC News, USA Today and some other major publications! Join our Patreon community: https://www.patreon.com/latinwealth Follow us on IG: @latinwealth Email for questions, inquiries or concerns: latinwealthpodcast@gmail.com