United States Postmaster General and merchant
POPULARITY
5 episodes with John Wanamaker
3 episodes with John Wanamaker
3 episodes with John Wanamaker
2 episodes with John Wanamaker
2 episodes with John Wanamaker
2 episodes with John Wanamaker
"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Knowing the context of his work, my view of the infamous quote attributed to John Wanamaker is that advertising measurement is fundamentally and necessarily uncertain, even in success. This surfaces another, in my view, invalid interpretation of the quote: that advertising is only effective when it can be measured perfectly, absolutely, and with total precision. To my mind, this has been the prevailing view within digital advertising sector: that advertising measurement is inherently defined by total, deterministic precision. This is the measurement myth. In this podcast, I'll unpack the measurement myth and why I believe the digital advertising ecosystem is abandoning it in favor of more holistic, statistically sophisticated, and scalable approaches to advertising attribution and measurement. I'll discuss some of the methodologies at the frontier of advertising attribution that are alleviating the need for deterministic identity in advertising measurement and how their use allows advertisers to materially expand the reach of their messaging, and what the implications of that are for the digital economy. Resources referenced / cited in this podcast: CapitalOne Mobile e-Commerce Statistics Sensor Tower 5 Year Market Forecast IAB 2025 Outlook Study Meta's Renaissance Everything is an ad network Netflix and Disney+ advertising, two years in Flying blind Last-click attribution, deterministic measurement, and Wittgenstein's ruler A Comprehensive Guide to Bayesian Marketing Mix Modeling Podcast: Understanding Interoperable Private Attribution (with Ben Savage) What is Federated Learning in digital advertising? Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. INCRMNTAL. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts
Send us a textJust finished listening to an enlightening episode of "HVAC Revealed" featuring the industry legend, Matt Michel! Hosted by Thaddeus and Evan, this episode packed in so much value for contractors, marketers, and industry insiders alike. Here are some key takeaways:Marketing MasteryMessage, Medium, Timing: Matt Michel shared the crucial role of aligning the right message with the appropriate medium and timing. He also emphasized the importance of a marketing calendar to track effectiveness, channeling John Wanamaker's wisdom that half of the advertising doesn't work.Financing FlexibilityMultiple Options: In an engaging discussion, Matt highlighted the benefit of offering multiple financing options, including local credit unions and banks. Incorporating financing costs into pricing can also avoid extra charges, ultimately improving profit margins.Accountability & CommunityJoin Organizations: Michel advocates for contractors to join industry organizations or best practice groups. These groups offer invaluable support, accountability, and a community that can drive both personal and business growth.
Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ To learn more about Breakthrough Academy, click here: https://trybta.com/PCA178 Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanm... “Half the money I spend on advertising is wasted. The trouble is I don't know which half.” Ever heard that saying? That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it's still kinda true. At least it is for many contractors. Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing. The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer. So, today we're going to talk about Allan's 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING. 00:00 - Intro 01:01 - Lean Marketing definition 07:36 - Why is it so easy to get duped by agencies? 13:29 - Principle 1 : Create value for your target market with your marketing 18:55 - Principle 2: Embed Marketing throughout the entire product life cycle and customer journey 26:37 - Principle 3: Market comes before product 32:32 - Principle 4: Use the tools and technology to do the heavy lifting and reduce friction 37:41 - Principle 5: Use assets to increase your yield on marketing activities 44:53 - Principle 6: Selling is the best way to build a brand 49:31 - Principle 7: Marketing is a process, not an event 51:47 - Principle 8: Use content to create a pulling force 54:19 - Principle 9: Test, measure, and continuously improve each step in your marketing campaigns 57:34 - Allan's advice for contractors Subscribe to Breakthrough Academy to never miss a video! � http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome Join our Facebook Group: / contractorroundtable Connect with us on Social Media: Facebook: / thebreakthroughacademy Instagram: / btacademy LinkedIn: / 10175179 Email: info@btacademy.com Phone: 1-800-875-1704 #BTA #BreakthroughAcademy #BuildingSuccess
To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178 Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing “Half the money I spend on advertising is wasted. The trouble is I don't know which half.” Ever heard that saying? That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it's still kinda true. At least it is for many contractors. Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing. The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer. So, today we're going to talk about Allan's 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING. See omnystudio.com/listener for privacy information.
To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178 Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing “Half the money I spend on advertising is wasted. The trouble is I don't know which half.” Ever heard that saying? That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it's still kinda true. At least it is for many contractors. Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing. The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer. So, today we're going to talk about Allan's 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING. See omnystudio.com/listener for privacy information.
"Send us a Fan Mail Text Message"Ever wondered what it would be like if a mannequin came to life in the heart of an 80s department store? Join us on a whimsical journey back to 1987 as we reminisce about the charmingly oddball film "Mannequin." We'll take you through the quirky adventures of Jonathan Switcher, played by Andrew McCarthy, and his enchanting muse Emmy, brought to life by Kim Cattrall. Listen in for personal anecdotes like that magical first viewing in a theater, and our humorous take on Jonathan's string of odd jobs and how they weave into the film's narrative.In this episode, we celebrate the cultural impact of "Mannequin," from its delightful soundtrack featuring Starship's iconic hit "Nothing's Gonna Stop Us Now," to its nostalgic depiction of 80s fashion and retail therapy at stores like John Wanamaker's and Boscov's. We dive into the fantastical romance at the heart of the story and compare it to other beloved fantasy comedies of the era, such as "Splash." Our conversation also brings back memories of shopping malls and the vibrant 80s brands that defined an era of bold style choices and unforgettable music.Finally, we explore some fascinating behind-the-scenes trivia, imagining how the film might have looked with different casting choices like Michael J. Fox or Madonna. We pay tribute to Kim Cattrall's dedication and discuss the clever use of stop-motion animation. Get ready for a heartfelt discussion on the Pygmalion myth inspiration behind the story, and revel with us in the nostalgia of 1987—a truly remarkable year for movies. This episode is packed with humor, personal stories, and a deep appreciation for one of the most unconventional gems of the late '80s.Support the Show.Sounds:https://freesound.org/people/frodeims/sounds/666222/ Door openinghttps://freesound.org/people/Sami_Hiltunen/sounds/527187/ Eerie intro music https://freesound.org/people/jack126guy/sounds/361346/ Slot machinehttps://freesound.org/people/Zott820/sounds/209578/ Cash registerhttps://freesound.org/people/Exchanger/sounds/415504/ Fun Facts Jingle Thanks to The Tsunami Experiment for the theme music!!Check them out hereSUPPORT US AT https://www.buzzsprout.com/1984311/supporters/newMERCH STORE https://ol-dirty-basement.creator-spring.comFind us at the following https://oldirtybasement.buzzsprout.com WEBSITE ...
In dieser Episode nominiert Torsten die TOP 3 der Zitate von Persönlichkeiten des Marketings, deren Verwendung jede Rede einer Führungskraft prägnanter, weiser und damit überzeugender macht. Er tut dies in bewährter Weise: Nämlich hochsubjektiv, kontrovers und weitgehend akademisch korrekt. Unter anderem folgende Persönlichkeiten verkündeten in der langen Geschichte des Marketings ewige Weisheiten: Steve Jobs, Peter Drucker, Henry Ford, John Wanamaker und viele mehr, die üblicherweise nicht erwähnt werden.
Your great content will only get you so far. You need to master marketing in order to succeed. It's not just marketing your business. You also need to grow your podcast with powerful marketing. It all works as a system. I recently spoke with a few podcasters on the verge of throwing in the towel and ending their podcast. However, I've had a few conversations with other podcasters who are doubling down and going all in. The difference between the two groups is marketing. To build a successful podcast, lean into your marketing. THE ROI The first podcaster, let's call her Anne to protect her identity. She is frustrated by the perceived lack of return on investment. Ann told me, "Although I love podcasting, I am not sure I can justify the investment of time and money for the ROI that I am receiving right now in leads and revenue. I am just not seeing that things will shift soon enough and I know it's a long game. I haven't decided yet if I am pausing the show or going to do seasons or how I am moving forward but I know I need to step back from everything and reevaluate." This is common in all podcasting. There is an old saying in the advertising world. It is to marketing pioneer John Wanamaker. He is quoted as saying, "Half the money I spend on advertising is wasted. The trouble is I don't know which half." Marketing is cumulative. Each piece add to the next. Business owners want to believe if they run an ad on Facebook, it immediately generates a sale. That isn't how marketing works. THE SUM OF THE PARTS Here is an example of how your marketing might work. Your ideal client will hear you mentioned on another podcast. Awareness has begun. She hears you interviewed on another podcast. Now she might think hmm, that brand sounds familiar. When she next sees you on a summit, familiarity starts to set in. She might download your lead magnet. Next she might see your logo as a sponsor of an event. That triggers memory of the lead magnet that she digs up to review. Your lead magnet gets her to check out your podcast. She listens to a few episodes and starts to understand what you do. Finally, she comes across your Facebook ad. She clicks the ad and takes action to schedule a call with you. So, let me ask you this... Which piece of your marketing worked? The whole is greater than the sum of the parts. It all builds on each other. Each part serves a purpose. Your podcast allows you to build the relationship with your audience over time. When she is ready for your solution, you are top of mind. It truly is a long game. You don't become best friend with anyone overnight. MARKETING FOR REVENUE The next podcaster needed to focus on revenue. Let's call him Bill. Bill was a couple dozen episodes into his show. He was getting frustrated with the lack of growth. When we talked, Bill told me, "I'm pausing everything right now to get other pieces in place. I need to focus on things that generate revenue. Right now, I have so many things swirling around that I'm not getting clear. I'm getting derailed and distracted." What Bill needs is a strategy. How does the podcast fit into the overall revenue generating strategy for his business? "Build it and they will come" sounds great when Kevin Costner's character hears it in the movie Field of Dreams. But the real world isn't like that. Growing your audience takes marketing. Not advertising, but marketing. The Oxford Dictionary definition of marketing is, "the activity or business of promoting and selling products or services, including market research and advertising." Advertising is part of marketing. But all marketing isn't necessarily advertising. Everything you do to make people aware of your product, service, podcast, or anything else is marketing. When you mention your podcast from the stage, you are marketing. Mentioning the show in your newsletter is marketing. If you're getting interviewed on another podcast and you mention your show, you're marketing. MARKETING FOR AWARENESS To get your show to grow, start making people aware your podcast exists. This doesn't need to take a ton of time. Tie it in with everything you already do. If you speak, mention it. When you email, mention it. As you're being interviewed, mention it. If you participate in a giveaway, mention it in your lead magnet. Be intentional. When you say, "I need to focus on things that generate revenue", marketing is a big part of that. Get in front of new prospects. Give those people something for free in exchange for their name and email address and get them on your email list. Send emails to your list, and invite those people to listen to the podcast. Create great content on your show that shows people what you do. Invite them to a sales conversation with you, such as a discovery call, webinar, or video sales letter. Give great value in the sales conversation, and ask for the sale. Rinse and repeat. It's a system that grows over time. Business is not a get rich quick game. Build relationships over time and get the flywheel turning. Once you begin creating success stories for clients, highlight those success stories on your podcast as part of the system. UNCERTAINTY The third podcaster isn't sure where he is going. Let's call him Chris. When he emailed me, he simply said, "I think it may be time to wrap up this project, but I'm not sure." This is natural. There are ebbs and flows in our journey. When I begin working with a client, we spend time on their purpose. If you don't have a strong "why", it is difficult to get through these periods of self-doubt. A strong purpose will help get you through the dark times when you're not sure it's all worth it. It will also help to document your successes. When you receive positive email from your listeners, print them and put them in a folder. You can review them when you need that pick me up. When great things happen or you help a client achieve big things, write it down. Add it to the folder. Revisit those successes when you need some motivation. We all encounter times when we wonder if it is worth it and if it is time to pack it all up and call it a day. The great things you accomplish and the people you help will remind you how valuable you are. GOOD ENOUGH Now, let me show you a few examples of podcasters who pushed through the doubt wall. I recently sent an email with the message of good is good enough when it's done. When you are working on your next big thing, perfection is your enemy. You don't have to get it perfect. You just have to get it going. Take action, and get started. Edwin sent me an email. Here is a bit of it. "I will cross the threshold with the podcast. I wanted to have eight of them completed before launching. That was my perfectionist point of view. I want to record podcast number seven. And the next week after that I'll follow up yet number eight. And I will have finally crossed the dreaded podfade threshold. Perfection is an illusion; things only get perfected as we put them out there and keep making small changes and improvements. And that's what I'm doing with my podcast. Looking for those improvements to keep making it better and better." Edwin understands the value of pushing through. He understands the long game. I love the way he sees his perfectionism getting in the way, and pushes through anyway. That seven episode benchmark is important. Many podcasters fade away at that mile marker. The honeymoon is over. The shine has worn off. It is now time to produce the podcast for a bigger, more powerful reason than it's fun. This is the point where your purpose kicks in. Define your why and revisit it often. Then, get to work marketing your podcast. Get it to grow. THE MARKETING PHASE That's where Charlie found himself when he reached out to me. Charlie says, "I'm an expert producer but not expert podcaster. We do consistently 300 to 500 downloads per episode. Now is time to market it." Charlie gets it. He has done a great job building the foundation and creating the show. So far he has created about 36 episodes. The party is right. The tables are set and the food is out. It is now time to invite the guests. When your podcast is brand new, it is good that your audience is small. You only get one chance at a first impression. A small audience allows you to mess up without hurting your downloads. You can try things without much consequence. Over the first year, you can refine your content and find your voice. You have the chance to get the show right. Then, the marketing can kick in. Charlie is ready for the next step. He has a solid foundation and has found his voice. He has tried a few things to get the podcast to grow. It is now time to create an effective marketing system to grow the audience. Your show doesn't grow on it's own. It will take some effort on your part. Marketing doesn't take a lot of time and money. When you have a marketing system, you can do it in about 15 to 30 minutes a day without spending money. THE RELAUNCH The last podcaster has gone through both sides of the journey. Dan has relaunched his podcast. It's called Narrowing the Divide with Dan Woerheide. When he emailed me, he said, "I paused a lot over the last 18 months. Much was self-inflicted. I'm now getting back on track and getting motivated. My purpose is to encourage and inspire others. I'm getting back into coaching. I feel connected in that space. My podcast will be one of the outreach efforts." Dan understands his purpose. After the evaluation of his situation, he understands how the podcast fits into the system. Your podcast isn't your system. It is part of the marketing system. If we go back to our example at the beginning, we can understand the journey. Your ideal client will hear you mentioned on another podcast. Awareness has begun. She hears you interviewed on another podcast. Now she might think hmm, that brand sounds familiar. When she next sees you on a summit, familiarity starts to set in. She might download your lead magnet. Next she might see your logo as a sponsor of an event. That triggers memory of the lead magnet that she digs up to review. Your lead magnet gets her to check out your podcast. She listens to a few episodes and starts to understand what you do. Finally, she comes across your Facebook ad. She clicks the ad and takes action to schedule a call with you. Which piece of your marketing worked? THE LONG GAME I was recently on Dan's show. We talked a bit about that next step. Define your why and your purpose. Create your long journey. Understand how your podcast fits into your marketing system. Your podcast doesn't stand alone. It is part of the machine. What are your goals? How are you measuring success? When you can define the measurable benchmarks, it is much easier to understand if you're succeeding. More downloads is a good benchmark. It isn't great. More discovery calls or more registrations for your webinar or increased email list would be better data. This will tell you if your marketing system is working. All of the parts work together to grow your business. There isn't one piece that can stand on its own. Your podcast is designed to build relationships with your listeners. It builds the know, like and trust. And your podcast works hand in hand with all of the other pieces in your marketing system. But none of it will work until you overcome the perfectionism, get started, and push through the valleys. If you would like my help defining the process, let's talk. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
Famous retail magnate John Wanamaker once said "Half my advertising spend is wasted; the trouble is, I don't know which half." And without clear, understandable dashboards, business owners today hit the same issues. Today's guest is Donna Dube, President of Productivity Plus. Donna's focus is something that I think every business owner should care about. In this episode, we are going to talk about how to set up dashboards and how to ensure you are getting the best bang for your buck. Donna is a certified director of operations, who focuses on data & measurement. She works with established online entrepreneurs who are ready to make a bigger impact and maximize their profit by leveraging the power of their data without complex spreadsheets or math. Her motto is to make data way less dull and her client's businesses way more profitable! After listening to today's episode, visit Donna's website to learn more about her website dashboard minicourse!
As professionals how do we grow in our business careers? Academic studies usually form the platform to which are added: on the job experience; books, articles, blogs and websites; mentors showing us the short cuts; cleverer colleagues providing insights and continuing professional development through training are the usual solutions. One of the issues with the training component is the effectiveness of what is being offered. The classic brand name University week long residencies for executives are limited to the chosen few. What about the majority of our teams – how can we get liftoff across the whole organisation? In-house training, either delivered internally or externally and attendance at publically offered training, as well as on-line training, are the main provenance of mass corporate skill building. On-line video training is relatively inexpensive, easily accessible and in most cases rather passive in its approach. The completion rates for this format are also extremely low, at around 10%. Just watching talking heads on a little screen, with a slide deck is pretty boring. Classroom delivery led by instructors is still the main stay for corporate training. Sadly, it is predominantly ineffective. The team are sent off to training, HR ticks the job well done “completed” box and we all move on. What has been retained from the training? Even more importantly, what has been implemented after the training? What are the consequent performance outcomes from the injection of training? John Wanamaker was famously quoted as saying half of his advertising spend was wasted but he didn't know which half. For training if it was only 50%, we should be popping the corks and celebrating. In most cases training fails at three points. The pre-training briefing between supervisor and staff is a key intervention to set up the learning experience. In Japan this hardly ever occurs, so staff turn up at training venue either bewildered or skeptical, or both. The second breakdown point is the delivery in the training room by the instructor. I will elaborate on the sins of instructors in a moment. The post-training follow up is the third area, where refresh and reinforcement tales place. In Japan, there is usually no follow-up. Instructors in Japan are often not highly skilled. The company internal instructors are usually the worst, because they are not given much opportunity to further develop themselves. The train-the-trainer experience, which supposedly sets them up as professionals, is often a thin and weak gruel. They have a captive audience, so they do not have to face the rigours of the marketplace. Internal politics within the organization are often the biggest factor in determining their career progression. External trainers have to compete in a crowded mart. The barriers to entry, however, to set up your own training shop are basically zero. Anyone can emerge from the chrysalis, butterfly like and become a trainer at whim. For whatever reason, in Japan, there is a bias toward following the university model of instruction, which is to lecture. Consequently, the majority of trainer's methodology is very much one-way traffic. With the best intentions in the world, they are doing their best but honestly, in this age, it is just not good enough. The BE + DO = GET formula takes a different approach. The “BE” focuses on who we are. This type of training aims at something much more ambitious than is usually offered - it shoots for emotional change in the participant. This is achieved by focusing on our self-awareness about the basis for our thinking, opinions, beliefs, emotions and insights. Once we have established that chemical change in the brain, through our emotional commitment to doing something new or different, we can move to “DO”. The object here is to engender behavior change in the “what we do”. If we keep doing the same things, in the same way, we will get the same results. Behaviour change is easy to say but the post training blues set in and the participants return to their workplace and go back to what they have always done. He reality is that, especially in Japan, there is no behavior change achieved. The reason there is no or little transmission of the new insights into application is because the training did not address the tactical nuclear weapon in the room – breaking out from the Comfort Zone. If all we are receiving is the download of data and information, then typically, it sails through one ear and rapidly out the other. The application stickiness is not there. The course design and the delivery need to have the ability to lift participants out of their Comfort Zone and give them the wherewithal to change their actions, interactions, communication and behavior to something more effective. The “GET” are the results, influence, leadership, deeper relationships, higher engagement – the performance change. Taking the knowledge out of our head and getting it into our bodies through practice and repetition is the key to installing better and permanent methodologies in our teams. Lecture and data dump, can't deliver these outcomes. The very concept of BE, DO, GET is relatively unknown is a Japan awash in pontification and lecture. Knowing the concept is only the starting point though. The skill of the instructor to create these emotional changes through leading the participants to higher self-awareness and then to drive the implementation of the new insights, requires elaborate skill levels, that few training organisations can understand, let alone aspire to.
Wally Langfellow and Eric Nelson joined MPR News host John Wanamaker to recap the latest Minnesota sports news.Langfellow is the creator of Minnesota Score Magazine and co-host of the Ten Thousand Takes sports talk show. Nelson is the other host of that show and he's the Minnesota Vikings reporter for CBS Sports radio's Eye on the NFL.Use the audio player above to listen to the full conversation.Subscribe to the Minnesota Now podcast on Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. We attempt to make transcripts for Minnesota Now available the next business day after a broadcast. When ready they will appear here.
The dominos are still falling as more police departments join the list of agencies leaving schools. Will it impact school safety? We dig deeper on the role of school resource officers.From traumatic experiences to rewarding ones, a new book shares stories from a St. Cloud hospital during the height of the pandemic in the words of doctors and nurses. Two Minnesota journalists are leaving their jobs to care for aging loved ones and they are great friends. We sit down with John Wanamaker and Tom Lyden. Plus, Minnesota musician Dessa talks about her new album.
Two longtime Twin Cities journalists are starting a new chapter. Our own John Wanamaker after 14 years at MPR and Fox 9 Investigative reporter Tom Lyden after 30 years. Both are doing so for similar reasons, to help take care of aging loved ones. And both also happen to be very good friends. Tom and John joined MPR News Host Cathy Wurzer. Use the audio player above to listen to the full conversation.Subscribe to the Minnesota Now podcast on Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts.
Er war einer der ersten, der die Macht von Werbung erkannte und sie auch zu nutzen wusste: John Wanamaker. Aus dem kleinen Bekleidungsgeschäft seines Vaters in Philadelphia machte er den größten Kaufhauskonzern der USA...
Am 11.7.1838 wurde er geboren: John Wanamaker gilt als Pionier der modernen Werbung. Autor: Thomas Mau Von Thomas Mau.
With Pastors Levi and Travis, Lisa reads stories of George Washington, Harriet Tubman, and John Wanamaker from "100 Bible Verses That Made America: Defining Moments That Shaped Our Enduring Foundation of Faith" by Robert J. Morgan. This is an episode of Pearls & Swine on the Evangel Houghton Podcast from Evangel Community Church, Houghton, Michigan, July 4, 2023.
John Wanamaker, an exceptional merchant and Mason Andrew Johnson, president, Freemason Boeing and j Earl Schaefer, The aviator Mason Brother Arnold Palmer Brother Edward Preble --- Send in a voice message: https://podcasters.spotify.com/pod/show/sslodge357/message Support this podcast: https://podcasters.spotify.com/pod/show/sslodge357/support
Welcome to the Instant Trivia podcast episode 759, where we ask the best trivia on the Internet. Round 1. Category: Fictional Seniors 1: Bob Cratchit's boss. Ebenezer Scrooge. 2: This "Christmas Carol" curmudgeon is "secret, and self-contained, and solitary as an oyster". (Ebenezer) Scrooge. 3: The devoted housekeeper Nelly Dean narrates much of the story of this Bronte title house. Wuthering Heights. 4: In this novel Hugh Conway finds out that the High Lama is about 250 years old. Lost Horizon. 5: This amateur sleuth who likes to knit lives in the small English village of St. Mary Mead. Miss Jane Marple. Round 2. Category: Female Firsts 1: She founded the Opera Company of Boston in 1957 and in 1976 became the first woman to conduct at the Met. Sarah Caldwell. 2: In 1678, Elena Cornaro, fluent in 7 languages, became the first woman to receive this advanced degree. doctorate (of philosophy). 3: Daisy Gordon, the niece of Juliette Gordon Low, became the first member of this organization when she joined in 1912. the Girl Scouts. 4: This author and wife of Time magazine's founder was the USA's first female ambassador to Italy. Clare Boothe Luce. 5: This UPI correspondent was the first woman to head the White House bureau of a major news service. Helen Thomas. Round 3. Category: Marine Biology 1: Around 1905 it was discovered that the American eel spawns in this "sea" in the north Atlantic. the Sargasso Sea. 2: A species of this 10-armed animal is the largest invertebrate, reaching a length of over 50 feet. squid. 3: The animals that form atolls. coral. 4: When bivalves get scared, they pull these shut until the danger has passed. their shells. 5: You might be "As happy as" this mollusk that has a heart but no brain. a clam. Round 4. Category: Pennsylvanians 1: "Little Women" was based on her own "poor but happy" family of mom, dad, 3 sisters and herself. Louisa May Alcott. 2: In 1869 Philadelphia's John Wanamaker founded one of the 1st of these in the U.S.. the department store. 3: An educator and writer of 19th century "Readers", he began teaching at age 13. (William) McGuffey. 4: His water colors are set almost entirely in the Brandywine Valley and Chadds Ford, Pennsylvania. (Andrew) Wyeth. 5: Surnames of the philanthropists who founded 2 Pittsburgh institutes which merged into 1 univ. in 1967. Carnegie (and) Mellon. Round 5. Category: World Holidays And Observances 1: Argentina honors this dance on Dec. 11, the birthday of 2 of its important figures, Carlos Gardel and Julio de Caro. the tango. 2: Tahiti celebrates this on July 14; it's that French connection. Bastille Day. 3: "The Folklore of World Holidays" gives instructions on how to make a turnip lantern for this observance. Halloween. 4: At each of the 12 strokes of midnight starting a new year, a Spaniard will traditionally eat one of these. grape. 5: Monaco's national day is November 19, the date in 1949 of his formal accession to the throne. Prince Rainier. Thanks for listening! Come back tomorrow for more exciting trivia! Special thanks to https://blog.feedspot.com/trivia_podcasts/
MPR News broadcasts 24 local newscasts every weekday. If you're a regular listener to MPR News you probably recognize the voices of the newscasters. The news service broadcasts local newscasts every weekday, live at the top and the bottom of most hours. MPR News host Angela Davis goes behind the scenes with several of MPR's longest serving newscasters. Hear how they got into radio, what they enjoy doing when they're not behind the mic, and what it was like to be on the air live during some of the biggest stories of the past few decades. Guests: Phil Picardi is a newscaster with MPR News. He's been in broadcasting for 25-plus years, doing public radio news in Missouri, Virginia, Wisconsin, and for the past decade, Minnesota. John Wanamaker has been a newscaster with MPR News since 2009. He previously worked as a reporter and newscaster with WCCO/CBS and Wisconsin Public Radio. Perry Finelli has been a newscaster at MPR News for 37 years. He has also hosted all of Minnesota Public Radio's call-in and news magazine programs. Subscribe to the MPR News with Angela Davis podcast on: Apple Podcasts, Google Podcasts, Spotify or RSS.
The University of Minnesota's Raptor Center is treating 10 eagles believed to been poisoned by euthanized animal carcasses at a landfill in Inver Grove Heights. An additional eagle died earlier in the week. Once the eagles are healthy, they will be released back into the wild. This is a morning MPR News update, hosted by John Wanamaker. Music by Gary Meister.
The fourth annual Dark Sky Festival begins Thursday evening in Cook County in far northeastern Minnesota, a region increasingly known for its astrotourism and a chance to see truly dark skies in an ever-brightening world. This is a morning MPR News update, hosted by John Wanamaker. Music by Gary Meister.
News of a state budget surplus that had grown to a whopping $17.6 billion is already generating lots of ideas but no final agreements on how to use the money. This is a morning MPR News update, hosted by John Wanamaker. Music by Gary Meister.
Historically Thinking: Conversations about historical knowledge and how we achieve it
At the end of the 19th century, Amsterdam was home to nearly seventy diamond factories, in which were 7,500 steam-powered polishing mills. The workers who cut and polished the diamonds, brought there from the mines of South Africa, were not all Jewish–but many of them were. Indeed, in the late 1890s Jews were about 10% of the population of Amsterdam, and half of them were economically reliant on what the Dutch called simply “the profession”. The Jewish community in Amsterdam were not the only Jews who worked with diamonds. In her new book A Brilliant Commodity: Diamonds and Jews in a Modern Setting, Saskia Snyder traces the involvement of Jews not only in Amsterdam factories, but in the fields of South Africa, in London, and in the growing consumer market of the United States during the late 19th century. She also examines how the involvement of Jews with diamonds became a feature of anti-semitism. Saskia Coenen Snyder is Associate Professor of History at the University of South Carolina, where she is also a core faculty member of the Jewish Studies Program. For Further Investigation Numerous conversations on this podcast tie in with something mentioned in the course of this conversation. Way, way back in the beginning, when this podcast was newly hatched, is Episode 5: Diamonds are a Problem, which focused on the mining of diamonds in South Africa, and elsewhere in Southern Africa. In Episode 19, I talked with historian Vicki Howard about small local department stores in the United States, which were often founded and managed by immigrants like Jews and Italians. Some of the themes of the "democratization of luxury" were touched on along with many other things in Episode 91: Wanamaker's Temple, which was about the very, very large department store created by John Wanamaker. And most recently we talked about postcards and the importance of mail delivery with Lydia Pyne in Episode 249: Postcards from the Past.
Groups led by election skeptics and deniers have been working to influence the behavior of Election Day judges, and in at least one case trying to persuade them to commit possibly unlawful acts. That “training” has alarmed state and local officials. This is an MPR News morning update, hosted by John Wanamaker. Music by Gary Meister.
Why is there so much dark money in politics? How have political funders concealed their identities and motivations? And how does this sleight of hand damage American democracy? This week on Now & Then, Heather and Joanne discuss the role of capital in political maneuvering, from Thomas Jefferson's 1791 funding of an anti-Federalist newspaper, to department store magnate John Wanamaker's 1888 herding of Republican businessmen, to Richard Viguerie's 1970s direct mail campaigns. Join CAFE Insider to listen to “Backstage,” where Heather and Joanne chat each week about the anecdotes and ideas that formed the episode. Head to: cafe.com/history For more historical analysis of current events, sign up for the free weekly CAFE Brief newsletter, featuring Time Machine, a weekly article that dives into an historical event inspired by each episode of Now & Then: cafe.com/brief For references & supplemental materials, head to: cafe.com/now-and-then/fat-cats-and-hidden-hands-in-politics/ Now & Then is presented by CAFE and the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Famous retail magnate John Wanamaker once said "Half my advertising spend is wasted; the trouble is, I don't know which half." And without clear, understandable dashboards, business owners today hit the same issues. Today's guest is Donna Dube, President of Productivity Plus. Donna's focus is something that I think every business owner should care about. In this episode, we are going to talk about how to set up dashboards and how to ensure you are getting the best bang for your buck. Donna is a certified director of operations, who focuses on data & measurement. She works with established online entrepreneurs who are ready to make a bigger impact and maximize their profit by leveraging the power of their data without complex spreadsheets or math. Her motto is to make data way less dull and her client's businesses way more profitable! After listening to today's episode, visit Donna's website to learn more about her website dashboard minicourse!
In this episode of This Week in Business History, Kelly Barner tells the life story of John Wanamaker, the so-called Merchant Prince of Philadelphia. He has an unusually long list of firsts to his name, and they are not all in business. He established the first department store in Philadelphia, coined the term ‘department store,' was the first retail store to advertise in the newspaper, the first to use price tags, and the first to offer full refunds. Additional Links & Resources: Learn more about This Week in Business History: https://supplychainnow.com/program/business-history/ Subscribe to This Week in Business History and other Supply Chain Now programs: https://supplychainnow.com/subscribe This episode was hosted by Kelly Barner. For additional information, please visit our dedicated show page at: https://supplychainnow.com/remembering-john-wanamaker-merchant-prince-philadelphia-bh107
Tras más de 20 años investigando científicamente a los hombres más ricos de su época, Napoleón Hill aprendió el secreto de la riqueza del famoso industrial y escritor Andrew Carnegie. Carnegie no sólo llegó a ser multimillonario sino que hizo millonarios a una multitud de personas a las que enseñó su sabiduría. Piense y hágase rico es una obra diseñada a partir de su experiencia para conseguir el triunfo económico y personal de la humanidad entera. Gracias a este libro, la riqueza y la realización personal están al alcance de todas aquellas personas que lo deseen. Para lograr sus objetivos, entrevistó durante 25 años a 500 millonarios que le revelaron el origen de su riqueza: Thomas Edison, Alexander Graham Bell, Henry Ford, Elmer Gates, Charles M. Schwab, Theodore Roosevelt, William Wrigley Jr., John Wanamaker, William Jennings Bryan, George Eastman, Woodrow Wilson, William H. Taft, John D. Rockefeller, F.W. Woolworth, Jennings Randolph entre otros
In this episode, Brynn Anderson and I listen to an amazing series of lectures from the legend, Napoleon Hill.. Napoleon discusses several principles of success that can help you manifest abundance in your life.. He also guides us through several techniques to help greater develop your person, and achieve everything you desire.. Drop In!Napoleon Hill Bio:American born Napoleon Hill is considered to have influenced more people into success than any other person in history. He has been perhaps the most influential man in the area of personal success technique development, primarily through his classic book Think and Grow Rich… Napoleon Hill was born into poverty in 1883 in a one-room cabin on the Pound River in Wise County, Virginia. At the age of 10 his mother died, and two years later his father remarried. He became a very rebellious boy, but grew up to be an incredible man. He began his writing career at age 13 as a "mountain reporter" for small town newspapers and went on to become America's most beloved motivational author. Fighting against all class of great disadvantages and pressures, he dedicated more than 25 years of his life to define the reasons by which so many people fail to achieve true financial success and happiness in their life. During this time he achieved great success as an attorney and journalist. His early career as a reporter helped finance his way through law school. He was given an assignment to write a series of success stories of famous men, and his big break came when he was asked to interview steel-magnate Andrew Carnegie. Mr. Carnegie commissioned Hill to interview over 500 millionaires to find a success formula that could be used by the average person.These included Thomas Edison, Alexander Graham Bell, Henry Ford, Elmer Gates, Charles M. Schwab, Theodore Roosevelt, William Wrigley Jr, John Wanamaker, WIlliam Jennings Bryan, George Eastman, Woodrow Wilson, William H. Taft, John D. Rockefeller, F. W. Woolworth, Jennings Randolph, among others. He became an advisor to Andrew Carnegie, and with Carnegie's help he formulated a philosophy of success, drawing on the thoughts and experience of a multitude of rags-to-riches tycoons. It took Hill over 20 years to produce his book, a classic in the Personal Development field called Think and Grow Rich. Napoleon Hill passed away in November 1970 after a long and successful career writing, teaching, and lecturing about the principles of success. His work stands as a monument to individual achievement and is the cornerstone of modern motivation. With sales of more than 100 million, his book, Think and Grow Rich, is the all time best-seller in the field. Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.
WHAT ARE WE TALKING ABOUT TODAY? Curiosity! Did curiosity really kill the cat - or does curiosity attract the cat? In your own career or your business' growth, success relies on piquing and holding interest with your customers and the people you work for and with. In this podcast episode, we show you how to use the power of curiosity to your advantage. Our short guest segment called “Just One Question” invites marketing guru Patrick Byers to look at curiosity and its effect on emotional decision-making and persuasion. WHAT TOPICS DO WE COVER?* What makes the sensation of curiosity so powerful yet so underused.* You can rephrase a statement using curious terms and get better results.* Effective marketing is simply creating curiosity in everything you do.* Learn about Puffery and Factsplaining.* We show you ways to lead customers and prospects through your CTA journey.* Our guest Patrick Byers talks about cynicism and its effects on decision making.* Want a raise? A promotion? - we show you a better way to approach the issue. WHAT'S THE TAKE-AWAY?After you listen to this episode, we hope you'll appreciate the real benefits of working with a focus on creating curiosity in everything you do. Creating curiosity will help you grow your business, it will help you climb the career ladder of success, and it's fun to create. WE USED THESE RESOURCES:Besides our experiences that directly relate to this topic, we found the following resources very helpful in preparing for this episode:Wikipedia on the origin of the idiom 'Curiosity Killed the Cat' https://en.wikipedia.org/wiki/Curiosity_killed_the_catA little about John Wanamaker https://en.wikipedia.org/wiki/John_WanamakerThanks to our special guest and friend Patrick Byers, marketing guru and founder of Outsource Marketing - also known as Outmark - near Seattle, Washington, USA. https://www.outsourcemarketing.com - Patrick mentioned these two books in this episode:1 - The 7 Habits of Highly Effective People by Stephen R. Covey Here's our affiliate link to it on Amazon https://amzn.to/3uiNG1R2 - Speed of Trust: The One Thing That Changes Everything by Stephen M.R. Covey Here's our affiliate link to it on Amazon https://amzn.to/3tyEeseAs an Amazon Associate, we earn from qualifying purchases at no additional cost to you, so thank you for clicking on the links to purchase these great products!WHO ARE DAVE AND KELLI?An Entrepreneur and Intrapreneur duo with street smarts, ‘preneurial' chops, and a penchant for storytelling.Dave and Kelli met as teenagers and have a life-long story of their own. They took separate and contrasting career paths, both struggling with challenges and celebrating their career successes differently. Over the years, they noticed similarities in their stories about their work, the people they interacted with, and how business was conducted. Kelli, who “worked for the man like a dog for decades,” and Dave, who “started or ran businesses all of his life,” quickly realized there is substantial value for others in those combined experiences. The “My Job Here Is Done” Podcast is the result. Ultimately, you're building a great business or moving up the career ladder of success, and we absolutely know we can help!HOW TO WORK WITH USIf you like what you hear in the podcast, we have more to share with companies that we work with. With the foundation of business experience from Dave and Kelli as a team, in concert with subject matter experts from the rich roster of smart people in our network, we have put these goals, culture themes, and operational processes you hear on the podcast to the test - and they work. If you have a complicated problem to solve and believe in the balanced approach that the needs of the business must be aligned with the needs of employees - AND you like to play to win - click here to learn how you can work with us.
Bringing philosophical experimentation into the heart of business
Speakers: Jules Goddard, CEDEP Faculty, Fellow of London Business School, Member of the Council of the Royal Institute of Philosophy and author of recently published books on both philosophy and business experimentation. Kate Chauviré, Director, Academic Planning and Coordination, CEDEP There is still so much to discover about human nature, the psychology of choice, and the more practical issues of employee engagement and productivity. We are fallible creatures, and we operate with assumptions, many of which are flawed, if not false. John Wanamaker famously said: “Half of my advertising budget is wasted; the trouble is I don't know which half.” In business, we could equally say: “Half of the assumptions underpinning our strategic plan are falsehoods, but sadly we don't know which half.” Experimentation in business is the royal road – the scientific approach – to discovery. Yet, most firms would prefer to save on the cost and delay of experimentation than learn where they are going wrong. Most firms, particularly as they become large, lose touch with the world and operate in an echo chamber of clichés and conventional wisdom. It takes courage to be open to what the world has to teach us. Experimentation is the artificial manufacturing of extraordinary experiences without having to travel very far. Pragmatism is helpful here - the belief that we act our way into more accurate ways of thinking rather than think our way into more effective ways of acting. Planning tends to start with objectives to be reached and routes to be plotted, whereas experimentation typically begins with questions to be answered and tests to be conducted. We need to rethink how we do business – be more adventurous, try new approaches, open up to being lucky and bumping into a discovery, make a breakthrough and find a winning strategy. This is the precious art of experimentation.
When young children imagine their future lives, they're often very optimistic. They'll say things like “I'm going to be an astronaut!” or “When I grow up, I want to be a movie star!” These outcomes are, of course, quite rare. Most children will grow into slightly less exotic careers as adults. But even as adults, we tend toward personal optimism. We assume that we will outlive the average person, that we will remain in better health than the average person, and that our children will be above average in school or in sports. Of course, we can't all be above average.In this episode of Choiceology with Katy Milkman, we look at the mistakes we make when we assume we're less susceptible to failure or negative outcomes than are other people.World's Fairs are large scale events requiring an immense amount of planning and organization. And while there have been many memorable and successful fairs, there have also been many expensive failures. Robert Rydell tells the story of the 1926 Sesquicentennial International Exposition in Philadelphia. Organizers were certain that they could mount a spectacular event, one that would transform their city and burnish its reputation around the world. But international events, poor weather, local politics, and the death of one of the key planners would conspire to make this a fair to remember, for all the wrong reasons.Robert Rydell is a professor of American Studies at Montana State University and the author of All the World's a Fair: Visions of Empire at American International Expositions, 1876-1916.Next, Don Moore joins Katy to discuss the ways in which overconfidence, overplacement, and overprecision can cloud your judgement, even though it may make you feel better about yourself and your abilities.Don Moore is the Lorraine Tyson Mitchell Chair in Leadership and Communication at the UC Berkeley Haas School of Business and serves as Associate Dean for Academic Affairs. He is also the author of the book Perfectly Confident: How to Calibrate Your Decisions Wisely. Finally, Katy offers advice on using base rates to help offset over-optimism when it comes to planning events, starting a business, getting married, or renovating your home.Choiceology is an original podcast from Charles Schwab. For more on the series, visit schwab.com/podcast.If you enjoy the show, please leave a ⭐⭐⭐⭐⭐ rating or review on Apple Podcasts.Important DisclosuresAll expressions of opinion are subject to change without notice in reaction to shifting market conditions.The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.Data contained herein from third-party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.The book How to Change: The Science of Getting from Where You Are to Where You Want to Be is not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the book and makes no representations about its content.(0921-1WH3)
Bot-generated fraud on digital advertising will waste $42 billion by 2022, according to Jupiter Research. A shocking sum. Our guest, Dr. Augustine Fou, explains why and how ad fraud is perpetrated, and what can be done about it. Listen in to learn how we marketers must change our thinking about ad metrics, and update our media buying strategies altogether. About our Guest: Dr. Fou has been on the front lines of digital marketing for 25 years. It is from that vantage point that he studied and documented the nexus of cybercrime and ad fraud. As an investigator, Dr. Fou assists government and regulatory bodies; as a consultant he helps clients strengthen cybersecurity, and mitigate threats and risks, including the flow of ad dollars that fund further criminal activity. Dr. Fou was the former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients. Dr. Fou also taught digital strategy and integrated marketing at Rutgers University and NYU's School of Continuing and Professional Studies. Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead at McCann/MRM Worldwide. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.
An early pioneer in advertising, John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” In today's world of digital and programmatic advertising, content is created at a rapid and growing pace, driven in large part by the exponential growth of social media and video, adding new dimensions to trust in the marketing world. Advertisers are increasingly focused on brand reputation and they want to ensure that their ads appear in contexts that match their values, and also that they're seen by eyeballs and not algorithms! On this week's pod, we deep-dive another potential hypergrowth stock, Integral Ad Science (IAS), one of the emerging leaders in ad viewability, ad fraud, and ad safety and suitability. Founded in 2009 and IPO'd on 30 June 2021 at a valuation of $3.3B. Insider ownership is low at 1%, and a 70% controlling interest is still held post IPO by Vista Equity Partners, a US private equity investment firm who have other investments in the ad-tech space. Based on a March 2021 analysis by Frost & Sullivan, the global market opportunity for ad verification solutions is $9.5 billion (growing at a 16.2% CAGR), and the global market for ad measurement and effectiveness solutions is $6.3 billion (growing at a 20.5% CAGR). eMarketer estimates that the global non-search digital advertising market surpassed $180 billion in 2020, and will grow to over $270 billion by 2023. Marketers are increasingly aware of wasted media spend related to ad fraud (for example, when ads are served to bots or non-human traffic instead of real people) or viewability issues (for example, when ads are served but cannot be viewed by a person). Juniper Research estimates advertisers will lose approximately $100 billion in annual ad spend to ad fraud in 2024, an increase from approximately $42 billion in 2019. Powered by artificial intelligence, IAS's solutions identify non-human traffic by automatically detecting new threats and uncommon patterns, however, there is justified scepticism by experts around the effectiveness of IAS's technology, although these claims apply equally to their competitors - and to some extent, digital marketing companies have few options if they want to protect, or at least to be seen to protect, their customers' ad investment. With over 2,000 customers, IAS are one of the more dominant providers in their market. Between 2018 and 2020, their average revenue per customer for their top 100 customers has grown at a CAGR of 22%. In 2020, Twitter announced new partnership agreements with Integral Ad Science and a competitor, DoubleVerify, to provide advertisers with increased assurance around the placement of ads on a Twitter timeline, safeguarding against potential brand association with controversial content. IAS's total revenue for 2020 was $241M a modest increase of 12.7% YoY. Dollar-based net retention rate reduced from 112% to 108%, but this may be a consequence of deferred advertising spend during H1 2020 due to the pandemic. IAS are operating at the intersection of a number of trends in the ad industry: programmatic ads, connected TV, social media, ad safety, consumer privacy and the localisation of global brands. IAS is an early-stage investment opportunity with significant growth potential however, investments of this type come with significant inherent risks. The following companies are mentioned in this episode: IAS, MGNI, TTD, DV, TWTR ----- If you enjoyed this episode, please consider subscribing at https://telescopeinvesting.com/subscribe/ Or you can contact the hosts: LukeTelescope AlbertTelescope
Department store magnate John Wanamaker (1838-1922) said, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half." How many phone numbers do you have?
According to History. com Mother's Day is a holiday honoring motherhood that is observed in different forms throughout the world. In the United States, Mother's Day 2021 will occur on Sunday, May 9. The American incarnation of Mother's Day was created by Anna Jarvis in 1908 and became an official U.S. holiday in 1914. Jarvis would later denounce the holiday's commercialization and spent the latter part of her life trying to remove it from the calendar. While dates and celebrations vary, Mother's Day traditionally involves presenting moms with flowers, cards and other gifts History of Mother's Day Celebrations of mothers and motherhood can be traced back to the ancient Greeks and Romans, who held festivals in honor of the mother goddesses Rhea and Cybele, but the clearest modern precedent for Mother's Day is the early Christian festival known as “Mothering Sunday.” Once a major tradition in the United Kingdom and parts of Europe, this celebration fell on the fourth Sunday in Lent and was originally seen as a time when the faithful would return to their “mother church”—the main church in the vicinity of their home—for a special service. Over time the Mothering Sunday tradition shifted into a more secular holiday, and children would present their mothers with flowers and other tokens of appreciation. This custom eventually faded in popularity before merging with the American Mother's Day in the 1930s and 1940s. Did you know? More phone calls are made on Mother's Day than any other day of the year. These holiday chats with Mom often cause phone traffic to spike by as much as 37 percent. Ann Reeves Jarvis and Julia Ward Howe The origins of Mother's Day as celebrated in the United States date back to the 19th century. In the years before the Civil War, Ann Reeves Jarvis of West Virginia helped start “Mothers' Day Work Clubs” to teach local women how to properly care for their children. These clubs later became a unifying force in a region of the country still divided over the Civil War. In 1868 Jarvis organized “Mothers' Friendship Day,” at which mothers gathered with former Union and Confederate soldiers to promote reconciliation. Another precursor to Mother's Day came from the abolitionist and suffragette Julia Ward Howe. In 1870 Howe wrote the “Mother's Day Proclamation,” a call to action that asked mothers to unite in promoting world peace. In 1873 Howe campaigned for a “Mother's Peace Day” to be celebrated every June 2. Other early Mother's Day pioneers include Juliet Calhoun Blakely, a temperance activist who inspired a local Mother's Day in Albion, Michigan, in the 1870s. The duo of Mary Towles Sasseen and Frank Hering, meanwhile, both worked to organize a Mothers' Day in the late 19th and early 20th centuries. Some have even called Hering “the father of Mothers' Day.” Anna Jarvis Turns Mother's Day Into a National Holiday The official Mother's Day holiday arose in the 1900s as a result of the efforts of Anna Jarvis, daughter of Ann Reeves Jarvis. Following her mother's 1905 death, Anna Jarvis conceived of Mother's Day as a way of honoring the sacrifices mothers made for their children. After gaining financial backing from a Philadelphia department store owner named John Wanamaker, in May 1908 she organized the first official Mother's Day celebration at a Methodist church in Grafton, West Virginia. That same day also saw thousands of people attend a Mother's Day event at one of Wanamaker's retail stores in Philadelphia. Following the success of her first Mother's Day, Jarvis—who remained unmarried and childless her whole life—resolved to see her holiday added to the national calendar. Arguing that American holidays were biased toward male achievements, she started a massive letter writing campaign to newspapers and prominent politicians urging the adoption of a special day honoring motherhood. By 1912 many states, towns and churches had adopted Mother's Day as an annual holiday, and Jarvis had established the Mother's Day International Association to help promote her cause. Her persistence paid off in 1914 when President Woodrow Wilson signed a measure officially establishing the second Sunday in May as Mother's Day. Jarvis Decries Commercialized Mother's Day Anna Jarvis had originally conceived of Mother's Day as a day of personal celebration between mothers and families. Her version of the day involved wearing a white carnation as a badge and visiting one's mother or attending church services. But once Mother's Day became a national holiday, it was not long before florists, card companies and other merchants capitalized on its popularity. While Jarvis had initially worked with the floral industry to help raise Mother's Day's profile, by 1920 she had become disgusted with how the holiday had been commercialized. She outwardly denounced the transformation and urged people to stop buying Mother's Day flowers, cards and candies. Jarvis eventually resorted to an open campaign against Mother's Day profiteers, speaking out against confectioners, florists and even charities. She also launched countless lawsuits against groups that had used the name “Mother's Day,” eventually spending most of her personal wealth in legal fees. By the time of her death in 1948 Jarvis had disowned the holiday altogether, and even actively lobbied the government to see it removed from the American calendar. Mother's Day Around the World While versions of Mother's Day are celebrated worldwide, traditions vary depending on the country. In Thailand, for example, Mother's Day is always celebrated in August on the birthday of the current queen, Sirikit. Another alternate observance of Mother's Day can be found in Ethiopia, where families gather each fall to sing songs and eat a large feast as part of Antrosht, a multi-day celebration honoring motherhood. In the United States, Mother's Day continues to be celebrated by presenting mothers and other women with gifts and flowers, and it has become one of the biggest holidays for consumer spending. Families also celebrate by giving mothers a day off from activities like cooking or other household chores. At times, Mother's Day has also been a date for launching political or feminist causes. In 1968 Coretta Scott King, wife of Martin Luther King, Jr., used Mother's Day to host a march in support of underprivileged women and children. In the 1970s women's groups also used the holiday as a time to highlight the need for equal rights and access to childcare. Article Title Mother's Day 2021 Author History.com Editors Website Name HISTORY URL https://www.history.com/topics/holidays/mothers-day Publisher A&E Television Networks Last Updated April 30, 2021 Original Published Date April 29, 2011 BY HISTORY.COM EDITORS Music Credits @tidalwavstudios
本期我们邀请到了数据科学家Joy和数据分析师Zoe来和我们聊一下营销分析和数据的关系。并且介绍了一下什么是用户细分、推荐系统、A/B测试和营销组合建模和营销归因模型。最后通过招聘介绍深入分析Data Analytics和Data Scientist的能力侧重点，帮助你更好的了解如何进入这个行业。【嘉宾】Joy：沃尔玛电商营销数据科学家，曾在GroupM纽约、奥美北京任职，在营销分析与数据科学领域有7年工作经验。 Zoe：MarTechApe创始人&CEO，她数据社群创始人，GroupM资深数据分析师，在营销分析与线上教育行业有5年工作经验。【时间轴】00:39 嘉宾介绍。01:43 什么是营销分析？营销和广告这种creative industry为什么需要数据？06:42 营销分析的三大方法之一：A/B测试，营销组合建模和营销归因模型。12:01 营销分析的三大方法之二：营销组合建模。20:08 营销分析的三大方法之三：营销归因模型。24:41 做哪些准备进入这个行业？【扩展】Statista.com 数据库公司。John Wanamaker：「我有一半的广告费被浪费了，但是我却不知道是哪一半」。【主持】大白白【后期】Erica Liu【音乐】Morning Routine by Ghostrifter Official【关于我们】Women In Tech分享会是每周一次的非盈利Zoom活动，以促进不同行业、不同资历、不同国家之间的知识交流与社群建设为使命，欢迎来自全球科技领域各行业的女性分享她们的项目、经验、知识和观点。
This is our third episode in the series of Paul Furiga going through his book, Finding Your Capital S Story. We get to go down the history of advertising and where it lost its way and how the founders of advertising from over a hundred years ago as a whole have almost been forgotten (Have you heard of John Wanamaker?) at least their original methods and thinking behind the use of stories to relate to their target audience. What we are facing today is not how it started, and we have lost our way as we go in for the easier, messier quick kill and the splatter shot effect. ----more---- About Susan's Guest: Paul Furiga is the president and chief storyteller at WordWrite, having founded the Pittsburgh-based PR and digital marketing agency nearly 20 years ago in a candy-striped bedroom before growing it into a perennially top-ranked firm. Paul, who was formerly a vice president at Ketchum Public Relations, was honored in 2013 with the Public Relations Society of America Pittsburgh chapter's Hall of Fame Award for his impact in the region. Before that, Paul spent two decades as a journalist, covering it all, from Cincinnati City Hall to Congress and the White House, as well as serving as editor of the Pittsburgh Business Times. As you can imagine, he has some stories to tell.
Hospitalization counts remain steady at late September/early October levels. The trend line for known, active caseloads remains at levels not seen since late September. This is an MPR News update for Monday, February 15, 2021. Hosted by John Wanamaker. Our theme music is by Gary Meister.
John Wanamaker (1838 – 1922) famously said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” In this episode media and tech journalist Josh Sternberg tackles the thorny issue of whether or not the $325B business of digital advertising … actually works.
John Wanamaker (1838 – 1922) famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Josh Sternberg, a journalist covering media, tech and business is the... The post Josh Sternberg. Does Digital Advertising Work? appeared first on Up Next.
Paul Evans was one of the driving forces of Vodafone’s global in-housing of search, social and digital media but he’s still not sure the ad industry at large has solved John Wanamaker’s famed conundrum that half his advertising was wasted but he didn’t know which half. Evans was also involved in the early scoping of PwC's recent forensic dive in the UK into the programmatic supply chain - which couldn't find where a third of cost is ending up. Given the billions advertisers are spending programmatically, he thinks regulation beckons. And while in-housing programmatic is “hard work”, Evans believes Vodafone and others that have committed for the long term will only gain... and won't be U-turning any time soon.
"On Christmas Eve, 1911, John Wanamaker stood in the middle of his elaborately decorated department store building in Philadelphia as shoppers milled around him picking up last minute Christmas presents. On that night, as for years to come, the store was filled with the sound of Christmas carols sung by thousands of shoppers, accompanied by the store’s Great Organ. Wanamaker recalled that moment in his diary, 'I said to myself that I was in a temple,' a sentiment quite possibly shared by the thousands who thronged the store that night." This is a conversation about a Philadelphian and his store, told by guest Nicole C. Kirk in Wanamaker’s Temple: The Business of Religion in an Iconic Department Store (New York University Press, 2018). Which might sound rather boring. But it’s really a conversation about nineteenth century stores, shopping, consumerism, Christianity, the social gospel, the prosperity gospel, social responsibility, art, beauty, Temple University, Dwight Moody, John Ruskin, Horace Bushnell, Christmas decorations, organs, eagles, World’s Fairs, and the curiously innovative mind of Philadelphia’s John Wanamaker. Al Zambone is a historian and the host of the podcast Historically Thinking. You can subscribe to Historically Thinking on Apple Podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
"On Christmas Eve, 1911, John Wanamaker stood in the middle of his elaborately decorated department store building in Philadelphia as shoppers milled around him picking up last minute Christmas presents. On that night, as for years to come, the store was filled with the sound of Christmas carols sung by thousands of shoppers, accompanied by the store’s Great Organ. Wanamaker recalled that moment in his diary, 'I said to myself that I was in a temple,' a sentiment quite possibly shared by the thousands who thronged the store that night." This is a conversation about a Philadelphian and his store, told by guest Nicole C. Kirk in Wanamaker’s Temple: The Business of Religion in an Iconic Department Store (New York University Press, 2018). Which might sound rather boring. But it’s really a conversation about nineteenth century stores, shopping, consumerism, Christianity, the social gospel, the prosperity gospel, social responsibility, art, beauty, Temple University, Dwight Moody, John Ruskin, Horace Bushnell, Christmas decorations, organs, eagles, World’s Fairs, and the curiously innovative mind of Philadelphia’s John Wanamaker. Al Zambone is a historian and the host of the podcast Historically Thinking. You can subscribe to Historically Thinking on Apple Podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
"On Christmas Eve, 1911, John Wanamaker stood in the middle of his elaborately decorated department store building in Philadelphia as shoppers milled around him picking up last minute Christmas presents. On that night, as for years to come, the store was filled with the sound of Christmas carols sung by thousands of shoppers, accompanied by the store’s Great Organ. Wanamaker recalled that moment in his diary, 'I said to myself that I was in a temple,' a sentiment quite possibly shared by the thousands who thronged the store that night." This is a conversation about a Philadelphian and his store, told by guest Nicole C. Kirk in Wanamaker’s Temple: The Business of Religion in an Iconic Department Store (New York University Press, 2018). Which might sound rather boring. But it’s really a conversation about nineteenth century stores, shopping, consumerism, Christianity, the social gospel, the prosperity gospel, social responsibility, art, beauty, Temple University, Dwight Moody, John Ruskin, Horace Bushnell, Christmas decorations, organs, eagles, World’s Fairs, and the curiously innovative mind of Philadelphia’s John Wanamaker. Al Zambone is a historian and the host of the podcast Historically Thinking. You can subscribe to Historically Thinking on Apple Podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
"On Christmas Eve, 1911, John Wanamaker stood in the middle of his elaborately decorated department store building in Philadelphia as shoppers milled around him picking up last minute Christmas presents. On that night, as for years to come, the store was filled with the sound of Christmas carols sung by thousands of shoppers, accompanied by the store’s Great Organ. Wanamaker recalled that moment in his diary, 'I said to myself that I was in a temple,' a sentiment quite possibly shared by the thousands who thronged the store that night." This is a conversation about a Philadelphian and his store, told by guest Nicole C. Kirk in Wanamaker’s Temple: The Business of Religion in an Iconic Department Store (New York University Press, 2018). Which might sound rather boring. But it’s really a conversation about nineteenth century stores, shopping, consumerism, Christianity, the social gospel, the prosperity gospel, social responsibility, art, beauty, Temple University, Dwight Moody, John Ruskin, Horace Bushnell, Christmas decorations, organs, eagles, World’s Fairs, and the curiously innovative mind of Philadelphia’s John Wanamaker. Al Zambone is a historian and the host of the podcast Historically Thinking. You can subscribe to Historically Thinking on Apple Podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
"On Christmas Eve, 1911, John Wanamaker stood in the middle of his elaborately decorated department store building in Philadelphia as shoppers milled around him picking up last minute Christmas presents. On that night, as for years to come, the store was filled with the sound of Christmas carols sung by thousands of shoppers, accompanied by the store’s Great Organ. Wanamaker recalled that moment in his diary, 'I said to myself that I was in a temple,' a sentiment quite possibly shared by the thousands who thronged the store that night." This is a conversation about a Philadelphian and his store, told by guest Nicole C. Kirk in Wanamaker’s Temple: The Business of Religion in an Iconic Department Store (New York University Press, 2018). Which might sound rather boring. But it’s really a conversation about nineteenth century stores, shopping, consumerism, Christianity, the social gospel, the prosperity gospel, social responsibility, art, beauty, Temple University, Dwight Moody, John Ruskin, Horace Bushnell, Christmas decorations, organs, eagles, World’s Fairs, and the curiously innovative mind of Philadelphia’s John Wanamaker. Al Zambone is a historian and the host of the podcast Historically Thinking. You can subscribe to Historically Thinking on Apple Podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker. Join Manuel Gil del Real and David Gil as they dissect the analytics data that that you should be looking at to gauge your campaign performance.
Bill Bice is a programmer at heart. At 18, he created ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the southwest. Bill has grown and invested in 27 companies, and one of the core things he’s learned is that the go-to-market is always the hardest part of growing a business. Frustrated by trying to get great marketing for his companies, he decided to tackle the problem, and founded boomtime, which approaches marketing as a technology problem, and uses data driven approaches to create marketing strategies to help businesses grow. What the data revealed was that great marketing came from the in-the-trenches, day-in-day-out work. That’s why boomtime built the world’s first marketing-as-a-service platform: fuse. boomtime’s marketing strategists follow the data: instead of reinventing the wheel, boomtime applies proven marketing techniques at scale. Erin Barrio is a Marketing Strategist at boomtime, and met Bill while working as the Communications Manager for the Verge Fund, where Bill is a founding partner. Together, Bill and Erin will provide insights on how to grow your business with the one form of marketing that really works: word of mouth. Links/References mentioned in this episode: John Wanamaker quote: https://www.b2bmarketing.net/en/resources/blog/half-money-i-spend-advertising-wasted-trouble-i-dont-know-which-half Verge Fund: https://www.vergefund.com/ Have a marketing question you want answered? Email us at podcast@boomtime.com. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Email: podcast@boomtime.com Connect with Bill: https://www.linkedin.com/in/billbice Connect with Erin: https://www.linkedin.com/in/erinebarrio
Who is John Wanamaker and why is he important to today's presentation? John Wanamaker was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing". Here's what he said about advertising: Half the money I spend on advertising is wasted; the trouble is, I don't know which half. You'll learn about a powerful platform and toolset that you can use in your online marketing - that without it - you are literally flying blind! Here's what you can learn: Find out when or where your marketing is working. Scale what works, save money on waste and re-invest. Learn the simple attribution models. Find out What sells? What repels? Do you know the attribution from first click? How about opt-ins? Re-Optins? What actual touch (click) brought the sale? Was it an email? Find out and go to www.wickedreports.com/demo -- Interested in getting personally coached by Jon to develop traffic, leads and sales? ➡️ Click here: https://chaosmap.com/talk If you liked this broadcast, please give it a thumbs up
Unusual Gathering | Episode XVI Conversations At The Intersection Of IT Security And Society Marketing, Advertising, and Privacy in the Cyber Society Guests Kika von Klück | Thom Langford Hosts Sean Martin | Marco Ciappelli This Episode: On today's podcast we talk about branding, advertising, and marketing in the age of Big Data, Internet of Things, Social Media, Artificial Intelligence and, of course, the World Wide Web -- the primordial soup that has given life to this Cyber Society of ours. More than one hundred years ago, John Wanamaker, an American merchant and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing," proclaimed: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” So, where do we stand today? Here is a taste of the questions we tried to answer in this lively conversation: - Did we resolve this century-old problem with technology, or are we still wasting about half of the pie, with the only difference being that now we know where — and how — we are wasting it? - Has creativity in advertising lost center stage, replaced by cold numbers and algorithms? Or do they work together for better results? - Artificial Intelligence, together with humans, is already creating interesting art — can it become part of the creative process to help us expand it? - As interactivity and micro-targeting can offer value by reaching the consumer at the right time for the product or service that is needed or desired, how much deeper can the mind be manipulated — or is already? — to create those needs and desires by giving the illusion of free will to the consumers? - If the arrival of online advertising, big data and social media was an advertiser’s dream come true, the latest calls for privacy, transparency, diversity, trust, and ethics are reshaping the scenario. But what does the final shape look like? Listen up and find out how we think we could balance creativity, technology, convenience, and respect for the consumers. BTW, we had a good time and we hope you enjoy this conversation! Learn more about sponsoring the Unusual Gatherings Podcasts: https://www.itspmagazine.com/talk-show-sponsorships Learn more about supporting our quest by joining us on Patreon If you can donate $1/month, you can help us to make a difference. https://www.patreon.com/itspmagazine Would you like to participate in more Unusual Gatherings? No problem ... https://www.itspmagazine.com/itspmagazine-unusual-gatherings/
Historically Thinking: Conversations about historical knowledge and how we achieve it
On Christmas Eve, 1911, John Wanamaker stood in the middle of his elaborately decorated department store building in Philadelphia as shoppers milled around him picking up last minute Christmas presents. On that night, as for years to come, the store was filled with the sound of Christmas carols sung by thousands of shoppers, accompanied by the store’s Great Organ. Wanamaker recalled that moment in his diary, “I said to myself that I was in a temple,” a sentiment quite possibly shared by the thousands who thronged the store that night. This is a conversation about a Philadelphian and his store, told by guest Nicole C. Kirk in Wanamaker's Temple: The Business of Religion in an Iconic Department Store. Which might sound rather boring. But it's really a conversation about nineteenth century stores, shopping, consumerism, Christianity, the social gospel, the prosperity gospel, social responsibility, art, beauty, Temple University, Dwight Moody, John Ruskin, Horace Bushnell, Christmas decorations, organs, eagles, World's Fairs, and the curiously innovative mind of Philadelphia's John Wanamaker. Meet you at the eagle. For Further Investigation Friends of the Wanamaker Organ Review of Wanamaker's Temple in the Wall Street Journal Photos from the Wanamaker Collection at the Historical Society of Pennsylvania–the rooftop gymnasium, and outdoor track; the piano showroom; and photos of "Camp Wanamaker"
Historically Thinking: Conversations about historical knowledge and how we achieve it
On Christmas Eve, 1911, John Wanamaker stood in the middle of his elaborately decorated department store building in Philadelphia as shoppers milled around him picking up last minute Christmas presents. On that night, as for years to come, the store was filled with the sound of Christmas carols sung by thousands of shoppers, accompanied by […]
A working mum, Amira felt like there were not enough hours in the day - and grocery shopping was the last thing she wanted to do in her precious time. So she built an online platform to order groceries in bulk. Prior to starting BulkWhiz, Amira had 25 years’ experience in leadership, strategy, operations and marketing across a variety of sectors - having worked at Yahoo, Pepsico and Booz Allen. Most recently she was the Head of Brand for Facebook Middle East & North Africa. Amira is a Harvard Business School Graduate and sits on the board of Tech Wadi in Silicon Valley. We discussed Amira’s diverse experiences in the corporate world and how they prepared her for entrepreneurship. She busted a myth about the average age of entrepreneurs! We talked about why Amira decided to leave a cool, stable corporate job to create BulkWhiz and the hurdles she faced in doing it. We got her advice for aspiring entrepreneurs, and an explanation of “the moment of truth” for your product. We discussed various challenges women face in the workplace and the expectations placed on all of us. Finally, we touched on Amira’s creative writing and what makes her happy. My favourite quote was when Amira shared a famous saying in the advertising world. “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. The quote is attributed to John Wanamaker, considered by many to be the father of modern advertising. Amira's book recommendation was The History of Love by Nicole Krauss, something for me to add to my fiction to-read list. You can find Amira on her Instagram page and find BulkWhiz here. For those of you interested in learning more about the entrepreneurial journey, this is the Harvard Business School Case Study on BulkWhiz. While you're here, remember to leave us a rating with a simple tap on the stars, and subscribe to the podcast.
"Cancer and Alzheimer’s metabolism, prevention, calorie restriction, metabolic therapies with Dr. George Yu." A few weeks ago, I had the great pleasure of sitting down with Dr. George Yu. Quick to tell me he was 70 years old, I was floored. I had him pegged in his 50’s. Still in his doctor’s gear and wearing the clogs of an old-time surgeon, he has the energy of a 25-year-old. Maybe even the energy level of a well-rested and welI-fed child. Seriously. So read on or keep listening. I first heard Dr. Yu speak at a Macrobiotic conference five years ago. It was a big hall. I was sitting in the back, as usual, wanting the option to duck out if the speaker proved boring, but this physically small man with a booming voice and huge presence stood up and started speaking. To paraphrase, he said: “I don’t mean anyone any disrespect, but I have studied the data on The Kushi Institute & Macrobiotics, Omega Institute and The Hippocrates Institute, and with cancer patients I consistently find that you have similar results, and my analysis points to calorie restriction. You are all providing high nutrient, low calorie diets. I have found that roughly one-third (1/3) of each of your patients respond very well to low calorie diets.” I knew I loved this man! Not afraid to speak his mind! Having lived in Philadelphia and gone to The University of Pennsylvania, I knew of the department store Wanamaker’s. John Wanamaker was famous for the quote: “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” So, we know that the data suggests that 1/3 of cancer patients will recover simply by eating healthier, lower calorie diets until things clear up, but for now at least, we don’t know which third. I would also add that other factors including stress, exercise and physical and personal environment matters. Dr. Yu’s Totally Yu program is, in fact, about “Y-O-U.” Dr. Yu is a surgeon trained in the pelvic area with a specialty in urology. Many years ago, his mindset transformed when he became a patient. Though he continued as a practicing surgeon for many years, he started treating the whole body; today, he no longer operates, though still refers people to surgery when needed. For those in the more traditional structured Western Medicine world, I think his experience and success bears listening. Personally, I have had more than one relative who got completely different opinions between the Mayo Clinic and Sloan Kettering. So, trust me, even among the best, there are differences in mindset and thus opinion! The wall in his office is littered with pictures of famous people with more wording and deeper meaning than mere signatures and a “thanks.” The pictures are also not displayed to beat his chest. Rather, it feels like he is grateful that they have entrusted their lives to him. Regardless of what you have: cancer, autoimmune, hormonal imbalances, which can lead to certain cancers, whatever… you should listen to Dr. Yu. He is thoughtful, scientific, methodical, curious and creative. And he believes in using standard of care in conjunction with metabolic therapies including a low calorie and / or ketogenic diet among other drugs that mimic that effect. He also is a believer that when you use these adjunctive therapies that you can make due with lower doses of chemotherapy, and hopefully with success, less radiation and other toxic treatments. His goal is to give you the most effective treatment that leaves you with the least long-term systemic bodily damage.
The Dentist Money™ Show | Financial Planning & Wealth Management
Marketing pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” As a practice owner, you might feel the same way. The challenge of measuring marketing results can be especially difficult for small businesses that have plenty of questions and not enough time to answer all of them. In this Dentist Money™ interview, Reese welcomes Wendy Phillips, founder of Big Buzz, who implements customer-focused dental marketing solutions for practice owners across the country. She highlights the most common marketing mistakes in dentistry, describes what to look for in a marketing agency, and provides inexpensive solutions for market research.
Tem uma frase clássica de John Wanamaker que diz que metade do investimento feito em publicidade é jogado no lixo, o problema é que não se sabe qual… Quando uma empresa investe seu orçamento de marketing em mídias tradicionais, ela vê as vendas aumentarem, mas não sabe ao certo se os clientes vieram da rádio, TV ou jornal, por exemplo. Na internet, o cenário pode ser diferente, desde que se saiba como… E é exatamente sobre isso que Felipe Pereira fala nesse episódio. * Comente esse episódio em: http://www.digcast.com.br/episodio11 * Inscreva-se gratuitamente na Jornada Internet que Vende: www.internetquevende.com.br
This episode features the marketplace ministries of R.G. LeTourneau, Mary K. Ash, and John Wanamaker. Who else needs to be added to this list of Christian heroes from the marketplace? (Comment at www.TheologyofBusiness.com) Theology of Business helps marketplace leaders to partner with God in business to make a greater impact in society and in eternity. If you want to learn more about how to do business for the glory of God, this show is for you. This is a podcast by Christian business leaders for Christian business leaders. | Entrepreneurship | Marketing | Nonprofit | Church | Author | Startups | Marketplace | Ministry | Business as Mission | Faith and Work | Faith | Success | Leadership | www.TheologyofBusiness.com
This episode features the marketplace ministries of R.G. LeTourneau, Mary K. Ash, and John Wanamaker. Who else needs to be added to this list of Christian heroes from the marketplace? (Comment at www.TheologyofBusiness.com) Theology of Business helps marketplace leaders to partner with God in business to make a greater impact in society and in eternity. If you want to learn more about how to do business for the glory of God, this show is for you. This is a podcast by Christian business leaders for Christian business leaders. | Entrepreneurship | Marketing | Nonprofit | Church | Author | Startups | Marketplace | Ministry | Business as Mission | Faith and Work | Faith | Success | Leadership | www.TheologyofBusiness.com
This episode features the marketplace ministries of R.G. LeTourneau, Mary K. Ash, and John Wanamaker. Who else needs to be added to this list of Christian heroes from the marketplace? (Comment at www.TheologyofBusiness.com) Theology of Business helps marketplace leaders to partner with God in business to make a greater impact in society and in eternity. If you want to learn more about how to do business for the glory of God, this show is for you. This is a podcast by Christian business leaders for Christian business leaders. | Entrepreneurship | Marketing | Nonprofit | Church | Author | Startups | Marketplace | Ministry | Business as Mission | Faith and Work | Faith | Success | Leadership | www.TheologyofBusiness.com
In this episode of 5 Minutes in Church History, Dr. Stephen Nichols introduces us to John Wanamaker, his department store, his organ, and his hymnal.
John Wanamaker, the famous department store magnate, once said that he knew that at least half of his advertising budget was wasted. Problem was, he didn’t know which half. For anybody that’s in business today, you know how difficult it is making your product or service stand out among the competition and noise of today’s marketplace. It’s a lot tougher than it was for Don Draper.Advertising is everywhere. Television, radio, billboards, digital, banners, mobile, native advertising, telemarketing, and pop ups. It’s on everything that isn’t implanted into us….and that may be not that far away.So what works. What is, in the buzzword of the day, authentic, effective and creates real Return on Investment? One of the most powerful tools of the marketer has always been word of mouth. Social media and things like Yelp, have only amplified that power. But is word of mouth marketing just some random confluence of events, or can it be shaped, molded and directed in ways that are both authentic, and beneficial to both seller and buyer?This has been the work that Ted Wright talks about in Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand GrowthMy conversation with Ted Wright:
I. Is Anything Guaranteed? Good morning. Please take your Bibles and open to Romans chapter 4. We're going to be looking this morning at verses 13-17 in which God makes such an incredible promise to us that I can scarcely imagine my ability to explain it to you. And then He goes beyond it and guarantees it to every one of us who have faith in Jesus Christ. He makes an extraordinary promise to us and then guarantees it. This should make any child of God sit up and take notice. Where else would you rather be than right here, right now, listening to this? It's extraordinary. A guarantee. And you begin to look in your life and you look around and you say, is anything guaranteed? Is anything guaranteed? Everything seems so changeful. Everything seems so weak. Can we really bank or guarantee on anything? In 1861, a man named John Wanamaker started a clothing bazaar in Philadelphia. Have you ever heard of Wanamaker, the store? He was a Christian, a committed Christian. He began to do some extraordinary things with his store because of his conviction that we should do to others what we would have them do to us, the golden rule. And he thought that he ought to bring that right into his store, that we should treat the customers the way we'd want to be treated if we were a customer. Up to that point, most shop owners and mercantiles had worked on this principle, "let the buyer beware." Ever heard of that expression? And so they would have their articles of clothing or whatever it is they were trying to sell and they knew what the true value of it and the worth of that and the quality of it, and it was up to you to be aware. Furthermore, no one had any idea how much these things were worth to the shop owner and so you would come in there and you would dicker and bargain over the prices. John Wanamaker changed all that. He was the first one to put a simple thing called a price tag on all of his articles of clothing. Never been heard of before. The price was set before you got there. The shop owner was to assess the value of the article and put a price tag on it. And you came in and if you wanted that, you would pay that price. That removed all the dickering. And then you could compare one shop to another and see whether you were getting a good deal. But soon, another radical concept rocked the mercantile world. A notice appeared in the newspaper one morning that Wanamaker had put in there, and this is what it said: "Wanamaker and Brown desire to say, that the quality of all goods sold at their clothing bazaar will be guaranteed. Any article that does not fit well, is not the proper color or quality, does not please the folks at home, or for any other reason is not perfectly satisfactory should be brought back at once. And if it is returned as purchased within 10 days, we will refund the money. It is our intention always to give value for value in every sale we make. And those who are not pleased with what they buy will do us a positive favor to return the goods and get their money back." Well, his rival shop owner said, "He's going to be out of business in one year." Money back guarantee? But yet, it was soon they who were changing their practices. He was the one who focused the attention on the quality and was willing to put his own character behind a guarantee, but that's the whole issue with a guarantee. It is only as good as the character and the quality of the man who makes it. Are there any guarantees in this life? Benjamin Franklin cynically said, yes, death and taxes are guaranteed to us. Death and taxes. But we have a word from the Lord this morning that says more than death and taxes are guaranteed. Eternal life. And even more than that, that we should be heirs of the world. I'm going to open that expression up to you this morning. Is guaranteed to us. Look down, if you would, to Romans 4:13-17. "It was not through law that Abraham and his offspring received the promise that he would be heir of the world but through the righteousness that comes by faith. For if those who live by the law or heirs faith has no value and the promise is worthless because law brings wrath and where there is no law, there is no transgression. Therefore, the promise comes by faith so that it may be by grace and may be guaranteed to all Abraham's offspring, not only to those who are of the law but also to those who are of the faith of Abraham. He is the father of us all as it is written, 'I have made you the father of many nations.'" II. Overview of Romans 4: Abraham Justified by Faith Now, in order to get our bearings and understand the context here, let's take a step back and look at the big picture. The gospel of Jesus Christ is most clearly laid out in the Book of Romans. That is exactly why Paul wrote this letter. He came to preach the gospel. He was a minister of the gospel of Jesus Christ, an apostle called for that purpose. And he's writing Romans that we may understand the message of the gospel. So often these days, people think they understand the gospel. They don't know what it is. It's found in Romans. And Paul said in Romans 1:16, he said, "I am not ashamed of the gospel because it is the power of God for the salvation of everyone who believes, first for the Jew, then for the Gentile. For in the gospel, the righteousness from God is revealed, the righteousness that is from faith to faith, just as it is written, the just or the righteous shall live by faith." He then expounds over the next two chapters, the fact that every single one of us needs to be saved by faith alone because we're all sinners. None of us can stand before the righteous throne of God's grace. None of us can stand before God on Judgment Day on our own righteousness or on our own merits, for all have sinned and lack the glory of God. And if anyone is to be justified, we are to be justified freely by His grace, through the redemption that came by Christ Jesus. That's what he's been explaining. So we are not going to be justified by our works, by our efforts, by our striving, by how good we are, We're going to be justified by faith alone. Then he brings up in chapter 4 an example of what it means to be justified by faith, and that is Abraham. Abraham is our example of faith. He is our father of faith. The way that Abraham was justified or vindicated before God's justice is the same way we will as well, by faith. And the way it works is that God makes a promise to Abraham, and Abraham simply believes the promise, that's all. Abraham simply believed the promise-giver and the promise, and at the moment of belief in the promise, God justified it. God read his heart, He saw his faith and He justified him by faith alone. That's the purpose of Roman's chapter 4. Now, in the verses we're looking here, we're talking about the expanding of that promise and the relationship between law and the promise. It was not through law that he received the promise. It's not through law that he believed it. It's not through law the promise was given to begin with, but rather simply by faith. And that gives a guarantee to the promise, that's the whole section that we're looking at here. And now we've set it in its proper context. III. What is the Promise? Well, let's take a step back and look at the nature of this promise. What is the promise that God made? First of all, what is a promise? Isn't a promise a verbal covenant? It's a statement of intention about the future. I promise you that I will behave in such and such a way or that I will do this or I will do that. And again, the promise is only as good, like a check, the promise is only as good as the account that stands behind the promise. You write a check, if there's no money behind the account, the check bounces, and so does your reputation as a faithful check writer. If you're going to make a promise and do not keep the promise, your reputation as a faithful promise keeper goes down, and that's the way it is with all of us. Every one of us have had promises made to us that have been broken. And so therefore, we tend to distrust promises, don't we? But why is it that the promises get diluted or broken? Human promises are diluted or they're nullified by the wickedness of our own hearts. We may intend something, but we do not see it through. We may even have lied. We may have promised something we never intended to do. Second of all, human promises are diluted by our changefulness. We may have intended to do something good, but then we change our minds, our hearts change. We shift around, we blow around. We are divided beings, aren't we? There's a pulling within us. Sometimes in one direction, sometimes in another. And so we'll make a promise, but we will not see it through. Human promises are also diluted by our own weakness and frailty. We may not have lied, we may have intended, we may not have changed our mind but we lack the power to bring the promise about. Isn't that the case? We don't even know if we'll be alive tomorrow. So how can we make any promise about the future? So you can see the weakness of a human promise, diluted by our own wickedness, diluted by our changefulness and diluted by our lack of power to bring it about. But God is not that way. Amen. He is not that way. God never changes. God says very clearly, Numbers 23:19, a great verse. Numbers 23:19 stands behind any promise that God makes. "God is not a man that He should lie nor the son of man that He should change His mind. Does He speak and then not act? Does He promise and not fulfill?" That is our God. When He makes a promise, He keeps it every time. Numbers 23:19, God never lies. God never changes His mind and God never lacks power to bring about the very thing He's promised. And your salvation, your guarantee that I'm talking about today, depends on that. It depends on the changeless character and nature of eternal God. If you're a child of God, it is my prayer, you'll walk out of here today with a sense of the guaranteed certainty of your salvation on the changeless character and nature of God. He's made the promise. He's made many, many promises. He's going to keep every one of them. Well, let's look at the promise that God made to Abraham. What did He say? In Genesis 15:1-7, He says this. "After this, the word of the Lord came to Abram in a vision, 'Do not be afraid, Abram. I am your shield, your very great reward.' But Abram said, 'Oh, sovereign Lord, what can you give me since I remain childless and the one who will inherit my estates is Eliezer of Damascus?' And Abram said, 'You have given me no children, so a servant in my household will be my heir.' Then the word of the Lord came to him. 'This man will not be your heir, but a son coming from your own body will be your heir.' He took him outside and said, 'Look up at the Heavens and count the stars, if indeed you can count them.' And then He said to him, 'So shall your offspring be.'" That's a promise. Did you hear the promise? This is how many offspring you will have. "Abraham believed the Lord and He credited it to him as righteousness." He justified him at that moment. He also said to him, verse 7, "I am the Lord who brought you out of Ur of the Chaldeans to give you this land to take possession of it." Two aspects to the promise: Numerous Descendants So there's two aspects to the promise. Many descendants and a promised land. These are the two aspects of the promise that God made to him. Many descendants, He said, "So shall your offspring be." "Look up at the stars and count them if you can." You can't count them, Abraham, "So shall your offspring be." Made him a promise, and that he would be the father of many nations, not just one descendant, but a whole world full of descendants, father of many nations. He establishes this in Genesis 17 when he changes his name from Abram to Abraham. He says God said to him, "As for me, this is my covenant with you. You will be the father of many nations. No longer will you be called Abram, your name will be Abraham for I have made you a father of many nations. I will make you very fruitful. I will make nations of you and kings will come from you." And Paul picks up on that in our passage this morning in verse 17, where it says, "As it is written, I have you made you a father of many nations." So this is the nature of His promise, the first part of it, namely that he would have numerous descendants. Now, Paul gives us a greater or a broader understanding of this, that all we Gentiles who are believers in Jesus Christ by faith look to Abraham as our father in faith. He is our father as well, our father in faith. And so he is the father of many nations. That was the first aspect of the promise. Possession of the Land The second aspect of the promise was possession of the land, the land that he was traversing on, the land that he was pitching his tent on. He said, "I will give it to your descendants. It's going to be your Promised Land." But in our passage today, Paul lifts our eyes up above that promise, the Promised Land, to something far more glorious. He uses an expression that's not found in the Genesis account, in which he calls Abraham heir of the world. Not just to the Promised Land, that he would inherit the Promised Land, but heir of the world. Because as it turns out, Abraham did not receive the Promised Land in his lifetime, did he? He did not receive it. He looked ahead by faith to something that hadn't come to him yet. This is all made clear in Hebrews 11:9-16. Very plainly, it says there, "By faith, Abraham made his home in the Promised Land like a stranger in a foreign country." He lived in tents, as did Isaac and Jacob, who are heirs with him of the same promise. They didn't settle down in the Promised Land. It wasn't their true home. "They were aliens and strangers," it says in Hebrews 11, "In that Promised Land." But it says in verse 16 of Hebrews 11, "Instead, they were longing for a better country, a heavenly country. Therefore, God is not ashamed to be called their God, for He has prepared a city for them." God is not ashamed to be called your God because you're hoping for something better than this. You're waiting for something better than you can see with your eyes on this Earth. You're waiting to be an heir of the world. You will inherit the Earth. Isn't that incredible? You stop and think about that. You are an heir of the world just as Abram, Abraham, all those who have followed him in faith, we are all heirs of the world. Jesus said this, didn't He? Matthew 5:5, remember the Sermon on the Mount? Blessed are the meek for they will, what? Inherit the Earth. Isn't that just one place? This is many places. If you are a believer in Jesus Christ, you will inherit the Earth, but not this Earth. Not this one. We know about this one in Romans chapter 8, it's chained to corruption and futility, isn't it? It's chained to corruption and futility. No matter how beauteous it is, it is not the world you will inherit. 2 Peter 3:13 says, "In keeping with His promise, we are looking forward, looking ahead to a new heaven and a new Earth, the home of righteousness, or where righteousness dwells." That's the Earth that Abraham will inherit. That's the Earth that you will inherit as a believer in Christ. Recently, I got a book which goes through all the country, the United States, all the national parks, and just kind of unfolds the beauty there through photography, the Rocky Coasts of Maine, Acadia National Park. They're so majestic with the pine trees and the rocks right up to that cold blue ocean, all the way down to the much lighter blue of the Florida Keys. I don't know if you ever seen that, the white sand, and there's the bridge. It seems to go right through the ocean, but there's a little spread of sand on either side. Just recently on our vacation, we crossed the mighty Mississippi River, which graces the cover of, I think, Time Magazine, or at least last week it did. Ancient Mississippi, a powerful river. And then the strange colors and the depths of the Grand Canyon, how many have you seen it? I've never seen it. I wanted to see it. I thought I could drive from LA to the Grand Canyon in one day, you can't do it. The country spreads out. It gets really big once you cross the Mississippi River. Where I'm from in New England, the states are real small. But out there, they get very big. You can't just drive from LA to the Grand Canyon. I want to see it someday, though. And then how much more the great Denali National Park in Alaska, a strange place, almost like from another country, rolling mountains and hills. Not a soul to be found there unless they were helicoptered in to do some hunting and perhaps some skiing. A very remote and distant place, but part of this Earth. None of it compares with the glory that is coming. None of it. And your feet will walk that holy soil, if you're a believer in Jesus Christ. You are going to inherit the new Earth someday. It's not the pastor of First Baptist that's saying this. This is God who has promised this to you, that you'll be inheritor of the world. What is the promise? Well, to Abraham, it was a real and symbolic promise, a real promise to him, but also symbolic of future glory that would come, numerous offspring, a Promised Land. A Promised Land in Canaan and his descendants did inherit it, although they were eventually evicted because they could not obey the law. And that's relevant to where we're going. They couldn't obey the law and they were evicted from the Promised Land. That is the nature of the promise. IV. How is the Promise Obtained? Now, the question we have to ask here is, how is the promise obtained? How do we receive the promise? That's kind of important, isn't it? We're talking about big things here, important things. Well, how do we receive this promise? Negatively, it does not come through law. Positively, it does come by faith. That's what the text says. Look at it. In verse 13, it says, "It was not through law that Abraham and his offspring received the promise that he would be heir of the world." Now, the law here means a command and obedience to the command. It's not the law of Moses that's in view here. How do we know that? Because the law didn't come for another four and a half centuries. It's not that law. It's just God giving you a command and you obeying the command that God's given. That law does not produce the promise. It does not grant the promise. That is not the law here. And it is not through law that Abraham and his offspring received this promise. Positively, it is by faith, verse 13, specifically, through the righteousness that comes by faith. What is at stake? Becoming an heir of the world. We've been talking about that. Well, according to Peter, I told you, that that new Heavens and new Earth is the home of righteousness or where righteousness dwells. I'll read it again. 2 Peter 3:13, "In keeping with His promise, we are looking forward to a new Heaven and a new Earth, the home of righteousness." What does that mean? If you're unrighteous, you can't live there. You don't belong there, if you're unrighteous. You will not be welcome there. And so, on what basis will you enter that new Earth? On the basis of a righteousness that is not yours. On a basis of a righteousness that comes by faith, the very thing we've been talking about all this time. A righteousness that comes through faith in Jesus Christ; that robe of righteousness, which will cover you on Judgment Day, will also escort you into the new Heavens and the new Earth.I can't wait to see it. Covered with the righteousness of Christ, living in a place where righteousness alone dwells. I look forward to it, can't wait to see it. And what is going to give it to me? Simple faith. That's all. Not any obedience of the law. Now, the question you have to ask now is, V. Why is the Promise Obtained This Way? "Why is the promise obtained this way? What is God getting at, so that He assigned all of this to faith and not to anything else? Why faith?" God Wants the Glory and He Wants You to Have the Guarantee We're going to talk more about this over the next two times, but I think the issue comes down to this. Two things. God wants the glory and He wants to give you the guarantee. I think that's what we're getting to from this text. God wants the glory and He wants you to have the guarantee. Now, let me unpack what it is I mean by that. First of all, the nature of law is, no glory for God and no guarantee for you. Do you see that? No glory comes to God, if it's by law, and no guarantee comes to you. The law is absolutely no platform to obtain righteousness. For the law invalidates or nullifies faith. Look at verse 14, "For those who live by law are heirs, faith has no value and the promise is worthless." In other words, if you get it by law, the promise is worthless. I'll explain what that means in a minute, but look at how law works. Law looks inwardly to the self. Law looks inside. Can I do it? God's given a command, now can I do it? I will do it. I'm determined to do it. I'm going to try to do it. And then, this will never happen, but then, "I did it. Now, give me what I deserve." That's how it works. That's how law works. There is no glory for God in that. The focus actually is totally on self and self-effort, self-achievement. Faith, however. Where does faith look? Does faith look to self? Absolutely not. The standard posture of faith is, "Give to me what you have promised." Do you see that? It's a reception of what God has promised. It's a looking out of yourself to the power of God to accomplish what He has promised. That is the nature of faith. "Can God do this?", is the question that faith asks. "God can do this," is the answer that faith gives. He will do this for me. And then when it's all done, "God did it. Glory to God in the highest." That's how faith works. The focus isn't on self at all, but on what God can do in fulfilling His promise. And so who gets the glory when you get saved? God gets it. Isn't that where it belongs? We've already disqualified ourselves from that glory. We've been through that, Romans 1, Romans 2, Romans 3. All have sinned. There's no glory coming on your own. The glory has to come from the outside. By faith. Now, if God made law-keepers heirs, let me ask you a question. What would we need faith for? Would you need faith? If you could get it by law, would you need faith? Let me ask a deeper question. If you could get it by law, would you need Christ? Would you need Christ, if you could get it on your own? Paul answered that one in Galatians 5:2. He says, "Mark my words. I, Paul, tell you that if you let yourselves be circumcised," that is, obey the law of Moses, as though that's your righteousness, "If you let yourself be circumcised, Christ would be of no value to you at all." You don't need Jesus. Why did He come from Heaven to Earth and die on the cross then if it can be done by law? It can't be done by law. Therefore, law nullifies promise. If the promise is conditional on law keeping, by the way, you'll never get it. Do you know yourself well enough to say 'Amen' to that? Do you know that if it comes down to whether you obey the commands of God, you're not getting it? If you don't think that, I would urge you to come back to the cross and realize just what God has done there. You're trusting in yourself and your own efforts. You should know yourself well enough by now to know that if it depends on law, you'll never get it. Now, we were talking a little while ago in a staff meeting and Bill told us a story about a woman that she knew in Oklahoma City. This woman was in poverty. She had a number of children and difficulty. I think the husband was disabled and they had been supporting and caring for her and just providing for her financially, in many cases, showing the love of Christ to her. Well, one day, she came in with a new outfit, a new dress. Her hair had been done. She looked great and she started talking. She started making promises. She said, "I'm going to buy the choir new robes." Well, obviously, the people were amazed and wanted to know what had made this transformation. And she said, "Well, I just received the incredible word that I have won $1 million. A letter came in the mail and said, 'Congratulations! You have won $1 million!' Said so, right on the outside of the envelope." Well, that was before the lawsuit with the clearing house publishers, clearing house thing, where they're not allowed to do that from then on, because there's a little word "if" on the inside. From then on they had to put the word "if" on the outside of the envelope. It was tragic, isn't it? A little humorous but tragic. This woman had gone into some debt buying the new clothes and doing some other things because she'd based it on a promise which was conditional, and she did not meet the conditions. Her number had to line up with a string of numbers that were found on the inside. And lo and behold, it didn't, she did not win the $1 million. She did not meet the condition. So it doesn't really matter how grandiose the promise, if there's an if connected to it which you will not meet. See what I'm saying? We're wasting our time. But God has removed that because of the issue of grace and how grace works. By the way, if you don't believe what I'm saying, think about this. Look at Adam and Eve in the Garden. Adam and Eve had never sinned. They had no sin nature. They had no surrounding sinful culture. They had one simple command from God. How did they do? They failed. You have an indwelling sin nature, a surrounding sinful environment, and many commands from God. How will you do? Will you succeed? If it's by law, you will not get the promise. The law only brings wrath and verse 15, it says that, because law brings wrath and where there is no law, there is no transgression. Law also nullifies grace. Paul says in Galatians 2:21, "I do not set aside the grace of God for if righteousness could be gained through the law, Christ died for nothing." If you could do it without grace, without Christ, then why did Jesus die? Now, remember, I've said that the big issues here are glory for God and security for you, guaranteed for you. Well, grace does both, isn't that beautiful? Grace gives glory to God for your salvation and gives guarantee to you as the believer. Look what it says, verse 16, "Therefore, the promise comes by faith so that it may be by grace and may be guaranteed or made sure and certain for you who believe." Now, what is grace? Grace is God's sovereign decision as a King to give incredible riches and blessing to you who deserve eternal condemnation. That is grace, His determination as a King to give unbelievable blessings to people who deserve the opposite because of their rebellion against Him. Grace does not depend on anything it sees within you. God isn't searching you to find something to be gracious toward, that's not it. Grace is all about something inside God. He determines to be gracious. Faith is a pipeline established by God into the heart in which blessings just roll down, it is a gift from God, part of the salvation which He gives, I've said it before, I'll say it again. Ephesians 2:8-9, "For by grace are you saved through faith, through faith, through faith and this is not of yourselves. It is the gift of God." Faith is a gift of God. So God establishes the pipeline and then just rolls blessings down the pipeline called faith as you get your eyes off yourself and look up and receive what He's given, and there's guarantee in all this. Glory for God, guarantee for you. There's a kind of a chain here, grace, faith, guarantee, that's how it works. Promise comes by faith, it may be by grace, it may be guaranteed, you should just leap for joy at the word guarantee, leap for joy at it. Nothing can take it away from you. It's absolutely guaranteed that you will inherit the world. God's incredible love is so strong, He wants you to understand the certainty of the promise. And so God labors in so many verses to give you the security. John 6: 39 and 40. This is Jesus' words as your good shepherd. "This is the will of Him who sent me, that I shall lose none of all that He has given me, but shall raise them up on the last day, for my Father's will is that everyone who believes in me will have eternal life and I will raise them up at the last day." What can break that? Is there any power on Earth strong enough to break that? Now, if all of this comes by faith, do you understand the connection? Do you understand what that means? It means your faith will never fail. I'm going to talk more about this next time, but your faith will not fail. The things you believe today, if you're a believer in Jesus Christ, the things you believe today you'll be believing on your deathbed, because God is going to make you stand firm by faith. 2 Corinthians 1:21, "It is God who makes both us and you stand firm in Christ." He can do this. It says the same things in Romans, "To the Lords, to his master, he will stand and the Lord is able to make him stand." The Lord is able to make a stand. Your faith is strong because God is going to energize it. Sometimes you may feel my faith is getting weak. God sees. He knows. He will give you what you need. He's going to strengthen your faith. We'll talk more about that next time. Now, the central issue in all of this is not your salvation, it isn't. For you it may seem that way, and I understand that because I'm a sinner too and I look forward to these things, I'm glad to receive them. What is the central issue here, though? Isn't it the glory of God? Didn't He exist before the world was made? The central issue here is God's glory, and God is glorified by this kind of salvation. Next time we're going to look at this. But the magnitude of the promise glorifies God. The obstacles to the promise glorify God, we'll talk about this next time. Abraham is an old man, but he believed God anyway. The obstacles glorify God. Faith itself, its nature glorifies God. The guarantee glorifies God, but confidence in the law does not glorify God. VI. Summary and Application Now, what application can we make to this? What can we do with this truth? First of all, can I just say praise God to you? Praise God for the magnitude of the promise. Praise God for what He's promised you, that you are going to live someday in a home of righteousness, and He's going to fit you for that. He's going to get you ready for it. Praise God for the magnitude of that, all sins forgiven, power over death through Christ's resurrection, eternal friendship with God, a rich inheritance as the heir of the world and fellowship with others who are also heirs of the world and, by the way, unlike now, we won't be fighting over it. Well, what hill do you want? What do you want? Like Abraham and Lot dividing it? Not going to be like that. "You take it." "No, you take it." "I want you to have it." That kind of thing. Such a oneness and a unity which we do not experience on this Earth because of our selfish sin nature. But in Heaven, and on Earth, a new Heaven and new Earth, perfect unity. Praise God for the magnitude of these promises. Number two, trust God that He's going to do it. Trust God that He's going to give you all these things simply by faith. Get your eyes off of yourself. Don't look at your own capabilities, but look to the God who made the promise. We break promises all the time, but God never breaks His promise. Number three, understand the grace, the faith, grace guaranteed connection. There's an absolute guarantee here, because this comes by faith. Nothing was in you that motivated God to do this and nothing will be in you which will turn His love away from you. God will sanctify you through and through by His power. And then finally, and this is very direct. Cease striving for Earthly things. Do you understand the logic? You're going to get it anyway. It's all going to be yours. Why struggle for it now? It's corrupt now anyway. You can't hold on to it. There's a filter called death and you can't pull it through. Let it go. Use it for God's Kingdom. Pour yourselves out. Use every hour, every minute, every dollar, every effort for the Kingdom of God. You're going to get it anyway. Didn't Paul say that, 1 Corinthians, he said, "All things are yours…" so stop squabbling over things now. They're all yours through faith in Jesus Christ.
© 2020-2025 Ivy Podcast Discovery LLC
