ADTENTION! The American Advertising Federation Tenth District Podcast

Advertising technology is scary, if you don't understand it.  At the top of the list is data privacy, the ethical use of generative AI in marketing and advertising, self-regulation and much more.  Listen to a replay of an event that took place on May 8th 2025.  From your friends at AAF-Austin and AAF-D10, this is a Texas Day at the Capitol Replay.

It's so much more than just a great smile.  Austin Sandy will be taking the next steps as our new Governor of District-10.  Coming off another banner year with our current Governor, A.B Barrera, this district is poised for success.  A.B. many thanks for your beautiful spirit, inspiration and direction.  So today, get to know Austin Sandy a little better.  You'll be inspired!

AAF D10 Webinar - Pushing Back on Ad Legislation The AAF D10 Webinar discussed strategies to oppose ad tax legislation, using Nebraska's experience as a case study. Robert Richardson and Cassi Warren detailed how they formed a coalition with the Nebraska Broadcasters and Press Associations, ANA, and the National Federation of Independent Businesses to oppose a 7.5% ad tax. They emphasized the importance of early preparation, building relationships with legislators, and leveraging national resources. Despite initial success, a reduced 5.5% tax on digital advertising was still imposed on large companies. The speakers advised staying informed, building local networks, and using personalized communication to influence legislative decisions.

Becoming a COE: How Government Relations Knowledge Can Level-Up Your Career  Listen back to the webinar hosted by AAF's District 10 leadership where we learned more about potential legislation surrounding AI, Privacy, and Taxation; how AAF advocates for the advertising industry; and how you can make a difference for your company and clients. This free online interactive event was chock full of resources and information.

It's South Padre, it's the beach, it's a D-10 summit.  Expect to learn something, get some sand between your toes, and get ready to have a ton of fun with your friends in District 10.  An event and destination designed to inspire you, because we could all use a little sun and inspiration, right?

On July 31st, D10 hosted a live Zoom event featuring the latest class of Mosaic Award winners.  For those who couldn't be there, we've packaged a replay of the incredible conversation on DE&I.  This is also very impactful and very sharable.  Let's keep this moving.

As we welcome A. B. Barrera, the new Governor of D10, we get an up close snapshot of the incredible things in store for our clubs in 2024-2025.  D10 has a history of doing things in a big way.  From a September Summit on South Padre Island to a Presidents Mid-Year Retreat in January, get inspired by his agenda to grow this "Super-District" even bigger.  

What happens when you illuminate the power of D-10?  You get results.  We look back at the legacy of a year under the direction of Governor Laurel McEuen.  She says leadership is a journey of the heart, and the people that make up D-10 will always be in mine.  Let's look back at another strong year in D-10.

When you end up in the top 8 nationally with NSAC you did something great.  We have two D10 universities headed to Salt Lake City to represent District 10.  Congrats and best wishes to Texas Tech and The University of Oklahoma.  "Z" joins us to talk about the competition and the wins.

You've got questions, we've got the answers.  A little assistance on what you need to do to make that March 7th deadline.  Class is in session for AAFD10 Club Achevment 101.  Time to get inspired.

D10 AAA Chair Sophie Rogers delivers an American Advertising Awards 101 tutorial for those who need guidance or just a refresher on the process.  A great conversation and some of your questions answered.  Listen and learn!

We know the letters DE&I, but do we know the depth of their importance in our society and our industry.  Our November D10 Fireside Chat included Dr. Cephas Archie, Dr. Whitnee Boyd, Keesha Townsend Taitt, and Leigh Browne, as they gave us their perspective on what we are doing right, and what we need to do better.  DE&I in the advertising industry.  Listen and learn.

The AAF brand is powerful.  As a platform representing our industry, as a community builder, as a beacon to make sure our industry stays on course and continues to thrive, and as a great resource for connecting people.  We're talking about jobs, first jobs.  Listen to 3 inspiring stories right now.

From DE&I to audience strength and growth, Telemundo is one of the fastest growing segments in our industry.  Discover the many languages that make up Spanish marketing, and the strength this platform has.  This is a 10 Questions with D10 event recap.  Enjoy!

When Crystal Gonzales started her term as Governor of D10, we were still coming off the uncertainty of a pandemic.  And AAF D10 was quickly capturing the momentum of getting back together, in a big way.  Over her term, D10 also grew membership in a big way.  We are stronger, motivated, and excited about the results.  This conversation is a look back and a look ahead at D10 2022-2023.  Get ready to be inspired.

C'mon, it's Austin, it's Advent10n.  You would need a note from your parents, NOT to be there.  NSAC competition, Mosaic Awards, The Southwest Advertising Hall of Fame.  AAF CEO and President, Steve Pacheco, a keynote from Joanna Jenkins on DE&I, Ben Fauber on how to AI proof your business, a career fair, loads of networking, and hey, it's Austin.  April 12th through the 15th.  So, you comin?

Tell the truth, the whole truth and nothing but the truth.  That attitude resonates in life and touches our industry in a big way.  The Better Business Bureau has been our foundational partner in ethical advertising.  And that value is more important than ever, today.  Learn how you can grab the benefits of a relationship with your local BBB chapter.  That's our latest 10 Questions with D10 conversation.  Enjoy.

AAFD10 continues to bring our advertising community together.  We wanted to take a few moments to deliver some inspiration to you as we look back on 2022 and ahead to 2023.  Enjoy the conversation.

Our D10 Fireside Chats are one more way that D10 connects with our members.  This was Crystal's first 10 with 10 and her comversation with John was enlightening and inspiring.  Enjoy!

Some people wander through life.  Chris Smith, on the other hand, is dancing like Tommy Tune.  On his mantra top ten list:  Be surprising, be predictable.  Don't make ads, tell stories.  He's pretty good at this advertising stuff.

Sophie Rogers knows how to pivot.  So for the past two years, AAF, Northeast Arkansas has kept the doors open and grown that club big time.  Here's a little encouragement from Sophie.  

D-10 is a super district.  With Austin Sandy in charge of programs for the district, D-10 is experiencing phenomenal growth.  This is how you do "programs".  

Larry read the instructions on the box of LIFE.  Respect for self, respect for others, share your knowledge and live a good honorable life.  Enjoy this podcast as friends and associates share their stories and send their best wishes.

I'm not sure there enough hours in the day, or days in the week to accomplish so many remarkable things.  As Governor of D10, Stephanie found the time to do that.  Stephanie takes us back to say thanks to her team and share what's next for the Guvnor.  It's a great conversation.

Dr. Hunt is also the co-author of several marketing textbooks that are in use by students across the country and throughout the world.  

Dr. Evette Allen Moore, Leigh Henderson, and Brandi Rand, together for a D10 Fireside Chat about DE&I.  Discover something you didn't know about cross cultural communication.

AAF is in good hands with their team of volunteer leaders who help guide and shape the powerful grass roots club network across North America.  Larry Brantley's expertise is in growing educational opportunities for AAF members.  The harvest looks very promising.

So, we're getting back together.  And Houston has planned a party to celebrate our industry and the people that make advertising over the top cool.  We are D10 and this is our way to bring us back together in big way.  Enjoy our H-Town hospitality and make your reservations today.

One of the main reasons the American Advertising Federation was created is to educate and keep our industry healthy through a grassroots network to keep our legislators aware of the economic impact our industry has and how legislation affects us.DO A FAVOR FOR THE FUTURE OF THE ADVERTISING INDUSTRY. HELP MAKE OUR VOICES HEARD.WEDNESDAY, MARCH 2, 2022, 12:00 NOON CST – 3:30 PM CSTREGISTER NOW FOR THIS FREE EVENT!  Register now at austinadfed.com.  

AAFD10 is a super district.  We do things in a big way.  In a way that brings positive change that touches our industry and our lives.  This is proof positive that DE&I can happen when you have the right attitude and the right people.  Get inspired now.

Both of these folks are glass half full.  You could also say they are full speed ahead with respect for our well-being and safety, even during our challenging times.  Steve and Stephanie give us some inspiration as we wrap up the year, and so many things to look forward to in 2022.  This is a great organization.  Find out why.

From Jeopardy to Wheel of Fortune, to Dr. Phil, and The Doctors, Joe found his creative happy place and is making genre-leading ratings for the shows you love to watch.  You'll love this conversation, too. 

Gather your tools, get connected, lay your foundation and sharpen your skills.  Construct is 2 days of great information and incredible people.  If you have the time, this Student Conference is worth every minute.  Head to AAF-Houston.net right now to register.

The AAF Central Region is huge.  5 incredible districts that drive our industry to be better by what we do and what we represent.  The 2021 Central Region Conference is about to tie all that energy together into a community event that will also inspire.  And we could all use a little bit of inspiration right now.  Hope you are planning on attending.

Two decades as a volunteer, and now as Executive VP, Club Services, Membership and Programs, AAF.  Dawn Reeves understands the value of AAF and the important support that AAF provides for each and every club.  Seriously, if you haven't viewed the Ovation Awards scoring guide, you need to take some time to dig into it.  It really is a "how-to" guide on how to be successful in your club.  Listen, then go and put it into action.  By doing so, you're already a winner.

Working with some of the largest consumer brands, from Walmart to Walt Disney World, EA Sports to The Hard Rock Cafe, the conversation is all about a couple of guys that connected their talents and their passion for our industry.  Matt Stewart and Randy Chase are Rocket Chimp out of Orlando are having the time of their life doing the ad thing.  Governor Stephanie did a great job of asking some great questions...10, exactly.  Enjoy!

A new Mom, a new Governor, and a passion for our industry...that's Stephanie, plain and simple.  Right from the start, at the D10 Central Region Conference in July, she set the bar high, and the energy at that conference was over the top.  Wear your seatbelts, and keep your hands and arms inside the car, this year is going to rock.

6000 accredited businesses over 29 counties in North Central Texas use the Better Business Bureau to help keep us all on the right path.  This is a great conversation with the Wichita Falls President, Monica Horton and what they have been doing during the pandemic and their efforts as we roll into the end of 2021.  It's not business as usual, but with the efforts of the BBB, business is better.  So, is your club connected to the BBB?  

We had a great conversation with AAF President/CEO, Steve Pacheco and Ann Iverson, committee chair for the Barton A. Cummings Gold Medal Award.  Discover what it takes to get there, and what it means to win.  The 2020 and 2021 winners tell us how.

Is your commitment to diversity, equity and inclusion evident through your creative work, and organization-wide initiatives?  This year, especially this year, has been one of awareness and action for DEI.  Bill Richmond, Past Governor of D10 is still hard at working, making sure this event happens.  But we need your nominations, now.  

AAF District 10 and AAF Oklahoma City have put together an incredible day of advertising education and intelligence in a free virtual event.  From women in our industry to diversity, equity and inclusion, to surviving and thriving in a pandemic world, you'll hear inspiring stories from ad industry leaders.  Again, this is a must-attend event.  Go to AAF10.ORG to register, now.

Diversity and inclusion doesn't happen with a casual conversation. It happens when individuals make it their top priority and practice it every day. The American Advertising Federation discovered the incredible work being done in District 10 and in Houston by Alex and Cathy Lopez-Negrete. This is how it's done.

A look back, and a look ahead for AAF District 10 with Suzanne La Forgia, Stephanie Price and Crystal Gonzales

Dr. Rand Wergin, Associate Professor at The University of South Dakota, and Carter Campbell, AAF-OKC Chair and VP/Director of Account Services at Freestyle Creative give us a few smiles and put a positive spin on the new year.

October 20th begins a series of virtual events centered around the legislative efforts that affect our industry and our livelihood. Learn more about the AAF Virtual Day on the Hill.

Jason Laronde is an Account Director for Stack Adapt, and the conversation is all about using CTR metrics that make the most sense for performance, and why click through rates matter.

The stuff you don't know about the BBB. It's not just about cracking down on the bad guys. It's also about helping business be better at doing business. BBB Central Oklahoma is doing a great job at that. On September 9th, you can join a virtual get together with AdFed OKC, and there you will meet Kitt Letcher, the President and CEO of BBB Central OKC.

#COVID19 has disrupted our "normal", but being advertisers, we're doing a pretty good job of adapting without missing a step. Steve Pacheco is President and CEO of The American Advertising Federation. Steve is spending less time on airplanes, but more time focused on crafting ways to success for AAF. This will inspire you.

A year filled with challenges and how AAFD10 adjusted and did great things. Bill Richmond leaves his legacy of leadership, and we get ready for a powerful year with our new Governor, Suzanne La Forgia.

COVID19 changed the rules and the way the game was played, but Professor Larry Kelley took his team on to win an NSAC competition that became a virtual victory. Larry talks about the NSAC Competition and his more than 3 decades in advertising. This is the way you win.

No global pandemic can keep the Texas State University Bobcats from going for the win. We're not talking sports, we're talking advertising as Texas State got a District 10 win and are now heading to the finals. This is a school driven by a passion for our industry. Dr. Clay Craig and Dr. Mike Devlin tells us how it's done.